Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board

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Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
Coastal West Sussex
Economic Plan (2016-2020)
Prepared for:
Coastal West Sussex Partnership Board
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
Executive Summary   1

Coastal West Sussex
Economic Plan (2016-2020)
Prepared for:
Coastal West Sussex Partnership Board
By:
Bruce Nairne, Nairne Ltd
Scott Marshall, Marshall Regen Ltd
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
2              Coastal West Sussex   Economic Plan (2016-2020)                                            Foreword                             3

    Foreword                                                       The political, organisational and economic landscape has changed since
                                                                   the last Coastal West Sussex Economic Strategy was produced and our
                                                                   new economic priorities now reflect this.

                                                                 • At national level, reductions in public spending will continue between
                                                                   2016-2020 as the Government pursues its aim of eliminating the budget
                                                                   deficit and rebalancing the economy.

                                                                 • At regional level, the Coast to Capital LEP’s Strategic Economic Plan has
                                                                   targets to create 60,000 new jobs, build 26,000 new homes and provide
                                                                   970,000 sq.m of commercial across the region. Its Growth Deal has
                                                                   secured £202m local economic development initiatives.

                                                                 • At sub regional level, the Greater Brighton Economic Board and the
                                                                   Three Southern Counties Partnership have agreed devolution priorities
                                                                   to negotiate with central Government.

                                                                   We face external uncertainties that we cannot control, including the
                                                                   European Union referendum and persistent weaknesses in the global
                                                                   economy. We will have to manage these uncertainties in the best way
                                                                   we can and focus our energies on where we can make a practical and
                                                                   tangible difference to our local economy.
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
4                                                                                    Coastal West Sussex   Economic Plan (2016-2020)                                           Foreword                              5

      Many of our challenges have not changed significantly. We still need to:                                                         • Produced a Local Strategic Statement (LSS) that sets out the long term
                                                                                                                                         strategic objectives and short term priorities for delivering growth
    • Create a stronger and more diverse economy and spread the benefits 		                                                              across the Coastal West Sussex and Greater Brighton area. This won
      of economic growth more evenly;                                                                                                    an RTPI award in 2014 for Innovative Planning Practice in Plan Making;

    • Make best use of our land to provide good quality housing and                                                                    • Provided input into the Coast to Capital LEP’s Strategic Economic
      employment floorspace;                                                                                                             Plan which formed the basis of £40m investment in CWS over 5 years,
                                                                                                                                         including £7.28m in 2015-16;
    • Equip our residents with the skills that they need to prosper in the future;
                                                                                                                                       • Led a bid to secure pump priming investment to deliver a project
    • Improve our transport and digital infrastructure; and                                                                              that will grow the value of tourism across Coastal West Sussex; and

    • Build more homes that are affordable and which meet the changing                                                                 • Worked in partnership with others to deliver
      needs of the local population.
                                                                                                                                       – A project to grow the local supply chain and contribute
      Over the past three years we have:                                                                                                 to the Rampion Wind Farm development;

    • Identified the key employment and housing sites across Coastal                                                                   – A careers information portal, Pathway – Steps to Success for use
      West Sussex, the appropriate infrastructure improvements needed                                                                    by local schools; and
      to deliver growth, and we have formed the right governance structure
      to further identify and manage spatial planning issues that impact                                                               – A Coastal STEMfest, to inspire the next generation to study
      on the wider geography;                                                                                                            Science, Technology, Engineering and Maths and to forge long-term
                                                                                                                                         relationships between learning providers and local businesses.
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
6                                                                              Coastal West Sussex   Economic Plan (2016-2020)   7

    The mechanisms for achieving local growth are now different. We need
    to be more creative and work even more closely together to improve our
    economy. As a business-led partnership, we are committed to bringing
                                                                               Executive Summary
    our combined talents and knowledge to the table. We are confident that
    we can help deliver strong growth in Coastal West Sussex over the next
    five years.

    The role of the Coastal West Sussex Partnership Board is to influence,
    co-ordinate, lobby, broker, communicate, promote, engage and lead
    in ways that may sometimes be more difficult for local authorities and
    their partners.

    We will be a strong voice for Coastal West Sussex, adding value where
    we can and focusing on specific interventions and actions that will make
    a tangible difference to the Coastal West Sussex economy.

    Kirk Brown
    Chair
    Coastal West Sussex Partnership
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
8
                                                                                                                                                                                Chichester
                                                                                                                                                               Coastal West Sussex
                                                                                                                                                                                                    District
                                                                                                                                                                                               Economic Plan (2016-2020)                                                              9
       KEY:
       Chichester District                                                                                   CROYDON
                                                                                                                                                                                Arun District
       Arun District                                                                                                                                                            Horsham District
       Horsham District
       Adur District                                                                                                                                                            Adur District
                                                                                                                                                               OUR VISION                                                  • Where residents, businesses and visitors continue
       Mid Sussex District
       Worthing Borough
                                                                                                                                                                                Mid Sussex District                        to benefit from Greater Brighton & Coastal West
       Crawley Borough                                                                                                                          SEVENOAKS      Our economic planWorthing
                                                                                                                                                                                    sets out our Borough
                                                                                                                                                                                                  ambitions for the        Sussex’s high quality natural environment; and
       South Downs National Park                                                                                                                               Coastal West Sussex economy and identifies actions
       West Sussex                                        GUILDFORD                       DORKING
                                                                                                            REDHILL                                                             Crawley
                                                                                                                                                               that the Coastal West   Sussex Borough
                                                                                                                                                                                               Partnership will take       • Where each town continues to play a different role
                                                                                                                                                               to support the vision already agreed for the broader        with its distinctive character, opportunities and ‘sense
       Coast to Capital area                                                                                                                                                    South Downs National Park
                                                                                                                                                               area, which is for Coastal West Sussex and Greater          of place’1.
       Coastal West Sussex
       Gatwick Diamond                                                                                                                                         Brighton to be a West      Sussex
                                                                                                                                                                                 sub-region:
                                                                                                                                                                                                                           Our vision, priorities and actions also support the
                                                                                                                                                                                Coast
                                                                                                                                                               • Where businesses          to Capital
                                                                                                                                                                                      will want  to locate andareagrow,    ambitions of the Three Southern Counties Partnership

                                                                                                          GATWICK       EAST GRINSTEAD
                                                                                                                                                                                Coastal West Sussex
                                                                                                                                                               with a thriving economy    supporting   a wide   range      to deliver smart and sustainable economic growth.
                                                                                                                                            TUNBRIDGE WELLS    of employment opportunities, high quality,
                                                                                               CRAWLEY                                                                          Gatwick
                                                                                                                                                               commercially viable   sites and Diamond
                                                                                                                                                                                               a high level of skill
                                                                                                                                                               and education attainment;

                                                                                          HORSHAM                                                              • Which offers a choice of housing to meet the
                                                                                                               HAYWARDS HEATH                                  changing needs of the population, with access
                                                                                                                                                               to a decent home for everyone;
                                                                          BILLINGSHURST

                                        MIDHURST       PETWORTH                                                                                                • Which is easy to travel around, with excellent
                                                                            STORRINGTON                                                                        transport links both around Greater Brighton &
                                                                                                                                     UCKFIELD                  Coastal West Sussex and to major destinations
                                                                                              HENFIELD                                                         in the wider South East;
                                                                                   STEYNING
                                                                                                                                                               • Where high quality digital communication plays
                                                                                                                                                               a key role in supporting the way we live and
                                                                                                                            LEWES
                                                                                                                                                               do business;
                                                                ARUNDEL
                                                                                               SHOREHAM
                                    CHICHESTER                                                               BRIGHTON
                                                                                WORTHING
                                                                LITTLEHAMPTON                                                                                                                                              1. This Vision is in the Greater
    PORTSMOUTH                                   BOGNOR REGIS                                                                    NEWHAVEN                                                                                  Brighton & Coastal West Sussex
                                                                                                                                                                                                                           Local Strategic Statement –
                                                                                                                                                  EASTBOURNE
                                                                                                                                                                                                                           Delivering Sustainable Growth
                                                                                                                                                                                                                           2013-2013

                                   SELSEY
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
10                                                                                                                                                                              Coastal West Sussex          Economic Plan (2016-2020)                                                                Executive Summary                                        11

     OUR PRIORITY THEMES                                       Priority Theme 2: Improving Connectivity                                                                         OUR RATIONALE FOR ACTION                                 • Improving Skills: Qualification levels amongst             • Building More Homes: Low levels of housing
     AND GUIDING PRINCIPLES                                    and Investing in Infrastructure                                                                                                                                           our workforce are low by regional standards and              completions have contributed to high house
                                                                                                                                                                                • Devolution and Local Authority Finance:                many of our businesses are concerned about the               prices. This has put home ownership out of the reach
                                                               • All key business zones across Coastal West                                                                     Responsibility for local economic development is         work-readiness and core skills of our young people.          of many young people, in particular. This threatens
     The Coastal West Sussex Partnership is a business-led     Sussex must have access to ultrafast broadband                                                                   being devolved to Local Enterprise Partnerships,         If we are to develop a high value added economy              our economic future as our businesses could find it
     partnership that will use its individual and collective   connectivity to support innovation, creativity and                                                               sub-national partnerships, (such as the Three            that builds on our advanced engineering, digital and         increasingly difficult to compete with other parts of
     talents and knowledge to take actions where it can        business location decisions.                                                                                     Counties Partnership and the Greater Brighton            creative skills, we need to improve our area’s skills        the country for talent. We also need to ensure that
     to make a difference to the local economy. Its actions                                                                                                                     Economic Board), local authorities and other partners    base, particularly in terms of STEM and enterprise           the mix of housing reflects the changing demands
     will be driven by eleven guiding principles under four    • There must be a healthy supply of first class                                                                  through Local Growth Deals and City Deals.               education. Changes in the way that vocational                of different elements of the population.
     priority themes:                                          business accommodation, which is essential to meet                                                               Replacing the central government grant to local          education is funded and delivered, provide private
                                                               the needs of new inward investors and businesses                                                                 authorities with a system of incentives, places the      sector businesses with an opportunity to be more             • Improving Digital Connectivity: Access to
                                                               wishing to expand in Coastal West Sussex.                                                                        onus on public and private sector partners to work       actively involved in education and training activities.      ultrafast broadband and 5G mobile connectivity are
     Priority Theme 1:                                                                                                                                                          better together to support economic growth that                                                                       increasingly required by ambitious businesses.
     Building Business Confidence                              • The foundations for economic growth must                                                                       will help deliver the public services that are needed.   • New Development Opportunities: There are                   There are still parts of Coastal West Sussex, where
                                                               build on the unique assets of Coastal West Sussex                                                                Local economic development priorities will be set        opportunities to spread the benefits of economic             broadband and mobile access are poor. This is
     • Businesses leaders must be confident to invest,         and its component parts whilst complementing                                                                     out in the West Sussex Growth Plan and in our            growth more evenly across Coastal West Sussex by             particularly the case in our rural areas, but we must
     expand and grow their operations within Coastal           those of neighbouring areas.                                                                                     local authorities’ Place Plans.                          developing strategic sites, particularly in Adur and         also race to keep up with business expectations in
     West Sussex and help to identify and support new                                                                                                                                                                                    Arun. These could generate significant numbers of            our commercial centres. We also need to ensure
     entrepreneurs from within the area.                       • Support investment into key infrastructure that                                                                • Improving Productivity: Despite relatively high        high value added job opportunities. However, many            that our businesses have the skills to utilise digital
                                                               improves connectivity across CWS to Brighton,                                                                    levels of employment, Coastal West Sussex lags           sites need public investment and support to overcome         technology effectively to support their business
     • Business leaders must champion investment               Portsmouth and north to Gatwick and London               Priority Theme 4:                                       behind many parts of the south east of England in        constraints to make them commercially viable.                growth plans.
     decisions across Coastal West Sussex, including those                                                              Improving Workforce Skills                              economic performance. In many parts, it remains
     to and from London and other accessible economic                                                                                                                           over-reliant on traditional sectors that are not         • Improving Transport Infrastructure: Much
     centres, where there is clear evidence that decisions     Priority Theme 3: Providing Homes                        • Business leaders must work collaboratively and        expected to generate significant employment in the       of our road and rail network is slow and unreliable,
     will impact positively on economic growth, job                                                                     build connections with schools, Further Education       future, and low value added consumption dependent        making Coastal West Sussex uncompetitive.
     creation, employment space and housing.                   • Business leaders must champion the need to             and Higher Education institutions to develop relevant   sectors that often provide low-paying jobs.              Improving the A27 and other trunk roads at key points
                                                               provide additional homes across Coastal West Sussex,     education and skills programmes, and employment                                                                  is a major local priority, as is improving the speed and
     • There must be a coordinated and positive approach       but not at the expense of losing prime business space.   pathways for young people and adults alike.                                                                      reliability of east-west coastal rail links. Over capacity
     to marketing Coastal West Sussex to encourage large                                                                                                                                                                                 and congestion mean that all new developments will
     and small businesses to invest in the area, whilst        • All new housing developments should include an         • All private and public businesses should commit                                                                need to be well-served by public and private transport
     celebrating its cultural and creative offer.              appropriate element of homes that, considering the       to providing careers and employment advice,                                                                      links and they should encourage more sustainable
                                                               Coastal West Sussex average salaries, will be            apprenticeship, internship and skills development                                                                forms of transport.
                                                               affordable for the local workforce.                      opportunities for people across Coastal West Sussex.
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
12                                                                               Coastal West Sussex   Economic Plan (2016-2020)                           Executive Summary                         13

     HOW THE PLAN WILL BE                                                        LOCAL ECONOMIC DEVELOPMENT STRUCTURES
     MONITORED AND IMPLEMENTED

     The Coastal West Sussex Board will have overall
     responsibility for ensuring that the actions within this                                                     COAST TO CAPITAL – LOCAL ENTERPRISE PARTNERSHIP
     plan are implemented. The Board will be supported
     by a Management Group and a Skills and Enterprise
     Group. Much of the delivery will be co-ordinated by
     the Coastal West Sussex Partnership’s professional
     staff, led by the Partnership Director, who will report
     quarterly on progress to the Board, the Management
                                                                                                                                                         Coastal                    Rural
     Group and the Skills and Enterprise Group.                                             Croydon               Gatwick Diamond     Brighton & Hove
                                                                                                                                                        West Sussex               West Sussex
     Much of our role as a business-led partnership is to
     provide the business voice, to support and challenge
     public service commissioners and providers where
     necessary and to lobby, influence and persuade on
     issues that are of the greatest importance to Coastal                                                       CWS and Greater                           CWS                         CWS
     West Sussex businesses.                                                                                     Brighton Strategic                     Partnership            Skills & Enterprise
                                                                                                                  Planning Board                           Board                      Group
     We will be collaborative, make the best use of our
     talents, focus on issues where we can make a
     difference, and be flexible enough to respond to
     fresh circumstances and issues as they emerge.
                                                                                                                   CWS & Greater                           CWS
                                                                                                                  Brighton Planning                     Management
                                                                                                                   Officers Group                         Group

                                                                ph. Simon West
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
14   Coastal West Sussex   Economic Plan (2016-2020)                                                                                          15

     Contents                                          Foreword
                                                       Executive Summary
                                                                                                                                         2
                                                                                                                                         7

                                                       1.0    Coastal West Sussex – A Profile                                            16
                                                       1.1    Demographics                                                               17
                                                       1.2    The Economy                                                                19

                                                       2.0    Setting the Context                                                        24
                                                       2.1    Devolving Decision Making                                                  25
                                                       2.2    Building Business Confidence                                               29
                                                       2.3    Improving Planning and Unlocking Sites for Commercial Development          33
                                                       2.4    Providing Homes                                                            36
                                                       2.5    Improving Workforce Skills                                                 40
                                                       2.6    Improving Transport Infrastructure                                         45
                                                       2.7    Improving Digital Connectivity                                             48

                                                       3.0    The Economic Plan                                                          51
                                                       3.1    Our Vision                                                                 52
                                                              Priority Theme 1: Building Business Confidence                             52
                                                              Priority Theme 2: Improving Connectivity and Investing in Infrastructure   54
                                                              Priority Theme 3: Providing Homes                                          55
                                                              Priority Theme 4: Improving Workforce Skills                               56

                                                       4.0    How This Plan Will Be Implemented                                          58

                                                       Annex I     About This Document                                                   62
                                                       Annex II    Summary of Major Development Opportunities                            62
                                                       Annex III   List of Coastal West Sussex Board Members                             63
Coastal West Sussex Economic Plan (2016-2020) - Prepared for: Coastal West Sussex Partnership Board
16                         Coastal West Sussex     Economic Plan (2016-2020)                                                                              1. Coastal West Sussex – A Profile                                  17

     1                     1.1 DEMOGRAPHICS

                           • A quarter of our residents are aged               Coastal West Sussex is sandwiched between                                  In 2014, Coastal West Sussex had a resident

     Coastal West Sussex   65+ and this is projected to increase to
                           33% by 2034.
                                                                               Brighton & Hove and Portsmouth, both major
                                                                               commercial centres. Much of it is also easily
                                                                               accessible to Gatwick Airport and London. The South
                                                                                                                                                          population of just under 438,000, six out of ten (61%)
                                                                                                                                                          of whom lived in Arun or Chichester Districts.
                                                                                                                                                          A quarter (25%) of its resident population is aged

     A Profile
                                                                               Downs National Park and its varied coastline make                          65+ years, and this rises to 28% in Arun District.
                           • There could be a further 46,000                   it a popular visitor destination for families, in particular.
                                                                                                                                                          The number of people living in Coastal West Sussex
                           residents by 2034, but the number of                Worthing, Bognor Regis, Littlehampton, Shoreham                            has increased by nearly 51,000 over the past twenty
                           working age residents is projected                  by Sea, Chichester and Selsey are its main urban                           years, with more than four out of ten (41%) of this
                           to fall.                                            centres, each with its own identity. It is also widely                     increase being accounted for by population growth
                                                                               known for its rich soil and sunlight, making it one                        in Arun District.
                                                                               of the UK’s leading plant and food producers.
                           • Most population growth is projected
                           to be in the west of the sub-region
                           (Arun and Chichester).                              Figure 1.1 Demographic Change in Coastal West Sussex 1994-20342

                           • The demographic projections could                                                                   1994                                  2014                               2034
                           have a major impact on the structure of                                                     Count             Percent             Count             Percent           Count              Percent
                           the economy, the type of services that
                           will be demanded and its overall                    0-18                                   79,700                21              87,400                20            92,600                19
                           attractiveness to younger age groups.               19-64                                  209,700               54              238,800               55            231,400               48
                                                                               65+                                    97,600                25              111,700               26            160,400               33

                                                                               ALL                                   387,100               100             438,000               100           484,400               100

                                                                               Source: ONS Mid Year Population Estimates 1994-2014 & WSCC population projections 2014-34 in Adur, Arun,        2. Numbers rounded
                                                                               Chichester and Worthing Strategic and Investment Planning Population and Demographics (March 2015)              to the nearest 100
18                                                                                                              Coastal West Sussex     Economic Plan (2016-2020)                                                  1. Coastal West Sussex – A Profile                          19

                                                                                                                1.2 THE ECONOMY

     The figure shows the change in the Coastal West     Projections suggest that Coastal West Sussex could     • There are 7,000 more people employed              • The visitor economy is important to          Employment
     Sussex resident population between 1994 and         have a further 46,000 residents by 2034. Nearly
                                                                                                                in Coastal West Sussex than there were              Coastal West Sussex, but there has been
     2014 and the projected change between 2014          eight out of ten (79%) of this increase is projected                                                                                                      Figure 1.2, on page 18, shows that the private sector
     and 2034.                                           to be in the two western districts (Arun and           in 2009: 13,000 more in the private sector          little growth in visitor numbers or in real    has led employment growth in Coastal West Sussex
                                                         Chichester). These projections also suggest that       and 6,000 fewer in the public sector.               terms visitor expenditure over the past five   since the 2008/09 recession. In 2014, there were over
     Most of the increase (58%) has been amongst         population growth over the next twenty years                                                               years. Many of its tourist facilities are no   13,000 more people working in the private sector
     working age people (aged 19-64 years). This         could be almost exclusively amongst post-working                                                                                                          than there had been in 2009 and 6,000 fewer people
     pattern has been most marked in Worthing,           age residents. Indeed, the number of residents         • More than eight out of ten (84%) of the           longer of the quality that higher spending     working in the public sector.
     where this age group accounted for 85% of all       aged 65+ is projected to increase by 48,700, whilst    additional jobs are part-time and there             visitors expect.
     population growth and where there was a decline     the number of working age residents is projected       has been virtually no increase in full-time                                                        The private sector now accounts for 82.6% of all local
     in the post-working age population. The trend in    to fall by 7,400.                                                                                                                                         employee jobs, compared with 77.8% in 2009.
                                                                                                                employment over the past five years.                • Low skill levels and a lack of aspiration
     Chichester is markedly different. Here, post-
     working age residents accounted for nearly half     If this were to happen, it would mean that one                                                             and work readiness amongst young               Nearly half of all the additional jobs that have been
     (47%) of all the District’s population growth and   third (33%) of all local residents were aged 65+       • The labour market is tight, particularly          people are widely considered to inhibit        created are in Chichester (45%), but the overall
     pre-working age residents (0-18 years) accounted    and that working age people (19-64 years)              in the west of Coastal West Sussex.                 Coastal West Sussex from broadening            increase in employee employment (+4.7%) is
     for just 10% of the population growth.              accounted for fewer than half (48%) the local                                                                                                             marginally below the increase across England as
                                                         residents. This could have a significant impact on     Combined with the falling number of                 and strengthening its economic base.           a whole (+5.4%).
                                                         the structure of the labour market and on attempts     working age residents, this could make
                                                         to reposition the area as a place that is attractive   recruitment difficult for local businesses.                                                        Figure 1.3, on page 18, shows that the vast majority
                                                         to young, working age residents.                                                                                                                          (84%) of the additional 7,000 jobs are part-time,
                                                                                                                                                                                                                   which means that the overall amount of employed
                                                                                                                • The rate of growth in new businesses                                                             work (full-time equivalent jobs) is considerably
                                                                                                                is low compared with England as a whole.                                                           lower (+4,200).
                                                                                                                However, many of the new businesses
                                                                                                                                                                                                                   There has been virtually no increase in full-time
                                                                                                                are in high value added sectors of                                                                 employment in Chichester over the past five years
                                                                                                                the economy.                                                                                       and the number of full-time employees in Adur
                                                                                                                                                                                                                   actually fell. This pattern contrasts sharply with trends
                                                                                                                                                                                                                   across England as a whole, where part-time work
                                                                                                                                                                                                                   has accounted for less than a quarter (23%) of
                                                                                                                                                                                                                   all employment growth since 2009.
20                                                                                                                                                                            Coastal West Sussex            Economic Plan (2016-2020)                                                                            1. Coastal West Sussex – A Profile             21

     Figure 1.2: Public and Private Sector Employment Change in Coastal West Sussex 2009-20143                                                                                Average earnings, too, are below those in England,         Businesses
                                                                                                                                                                              both for residents and for workers and there is little
                                                                                                                                                                              evidence of relative improvement over the past             There are just over 17,000 businesses in Coastal West
                                                                               2009-2014 Change
                                                                                                                                                                              five years.                                                Sussex; over 1,600 more than there were in 2010.
                                                      All                               Public                        Private                                                                                                            Arun and Chichester combined account for two-thirds
     Area                                  Count            Percent            Count             Percent     Count          Percent                                           Employment levels are higher locally than nationally.      (66%) of all the businesses in the Coastal West Sussex
                                                                                                                                                                              The Coastal West Sussex employment rate is 78.1%,          sub region.
     Coastal West Sussex                  +7,300               4.7             -6,100            -17.7      +13,300             +11.1                                         compared with 73.3% in England. However, there are
     Adur                                   -500               -2.9             -900              -25.6      +300               +2.2                                          significant differences between the east and west of       Figure 1.4, below, shows the change in business
     Arun                                 +2,100               +5.5            -1,000             -15.4      +3,100             +9.5                                          the sub-region. The employment rates of 72.5% in           counts in Coastal West Sussex and its constituent
                                                                                                                                                                              Adur and 73.3% in Worthing suggest that the labour         local authorities between 2010 and 2015.
     Chichester                           +3,300               +6.2            -4,100             -30.5      +7,400             +18.5                                         market in the east of the sub-region may be less tight     The overall increase of (+10%) is lower than the rate
     Worthing                             +2,400               +5.5             -100               -1.1      +2,500             +7.8                                          than in its west, where the employment rates are           of increase across England as a whole (+17%).
                                                                                                                                                                              80.7% in Arun and 82.5% in Chichester.
     England                           +1,235,200              +5.4          -510,700             -10.8    +1,745,900           +9.5
     Source: Business Register and Employment Survey 2009 & 2014 ONS via NOMISWEB                                                                                             Given the current tightness of much of the Coastal         Figure 1.4: Change in Business Stocks 2010-2015
                                                                                                                                                                              West Sussex labour market and the projected
                                                                                                                                                                              decline in its working age population, it may not
                                                                                                                                                                                                                                                                              2010                        2015 		 2010-2015 Change
     Figure 1.3: Changes in Full-time, Part-Time and Full-Time Equivalent Employment 2009-20144                                                                               always be easy for employers to fill large numbers
                                                                                                                                                                              of new vacancies from the existing labour force.                                               Count                       Count                       Count             Percent
                                                                                                                                                                              However, the right opportunities may encourage
                                                                               2009-2014 Change
                                                                                                                                                                              out-commuters to take up jobs in Coastal West
                                                   Full-time                           Part-time             Full-Time Equivalent                                             Sussex that are closer to home.                            Coastal West Sussex                15,510                       17,115                     +1,605             +10.3
     Area                                  Count            Percent            Count             Percent     Count          Percent                                                                                                      Adur                                1,925                        2,185                       +260             +13.5
     Coastal West Sussex                  +1,200               +1.2           +6,100             +11.5      +4,200              +3.3                                                                                                     Arun                                4,615                        5,025                       +410              +8.9
     Adur                                   -600               -5.0             +100               +1.4       -600              -3.7                                                                                                     Chichester                          5,840                        6,355                       +515              +8.8
     Arun                                  +500                +2.1           +1,600             +11.8       +1,300             +4.1    3. Note: Numbers have been                                                                       Worthing                            3,125                        3,550                       +425             +13.6
                                                                                                                                        rounded to the nearest 100
     Chichester                            +100                +0.3           +3,200             +17.8       +1,700             +3.8
     Worthing                             +1,100               +4.1           +1,300               +8.0      +1,800             +4.9    4. Notes: a) Numbers have been
                                                                                                                                        rounded to the nearest 100;                                                                      England                          1,797,910                    2,116,295                   318,385             +17.7
     England                            +948,000               +6.0          +287,200              +3.9    +1,091,600           +5.6    b) Full-Time Equivalent has been
                                                                                                                                        calculated based on 1.0 x full time
     Source: Business Register and Employment Survey 2009 & 2014, ONS via NOMISWEB                                                      job + 0.5 x part-time job.                                                                       Source: Count of UK Businesses (Enterprises) 2010 & 2015, ONS via NOMISWEB
22   Coastal West Sussex           Economic Plan (2016-2020)                                                             1. Coastal West Sussex – A Profile   23

     However, business density (67.2 businesses per            such as Ricardo in Shoreham, B&W Speakers in
     1,000 working age residents) is well above the            Worthing and MG Duff in Chichester are world
     England average (61.5), largely due to the very high      leaders in their fields. Other major local employers
     number of businesses in Chichester (96.3 per 1,000        include GlaxoSmithKline, the Environment Agency,
     working age residents).                                   Southern Water and the Inland Revenue, whilst
                                                               Shoreham Port is one of the UK’s most successful
     There have been increases in the number of                cargo ports.
     businesses across many sectors, but the most
     significant growth has been in the following sectors:
                                                               Tourism
     •   Management consultancy (+210)
     •   Specialist construction (+175)                        Tourism is a vital part of the Coastal West Sussex
     •   Professional, scientific & technical (+145)           economy, but according to a recent study into the
     •   Office administration and other business              Coastal West Sussex visitor economy5 there has
         support (+145)                                        not been a significant increase in visitor numbers
     •   Architectural and engineering (+120)                  or visitor expenditure over the past five years.
     •   Food and Beverage (+115)                              Chichester is the prime focus of the visitor economy
     •   Computer programming and consultancy (+100)           not least because of its high profile events and
     •   Services to building and landscape (+100).            strong cultural heritage.

     Many businesses in these sectors are likely to be         The whole area is considered to be a safe and
     engaged in high value activities, but could often by      suitable destination for families, in particular, and
     micro (or even home-based) businesses that employ         it has good quality beaches and excellent local
     only a very small number of people. Nevertheless,         produce. However, the study suggested the area’s
     their growing presence may provide opportunities          visitor economy underperforms and that many of
     to generate the type of high level job opportunities      the services and facilities are not of the quality that
     that could improve productivity within Coastal            visitors expect. It recommended setting a target
     West Sussex.                                              to grow the value of the visitor economy by at least
                                                               5% in real terms by 2018 through greater private
     Coastal West Sussex already has several high              sector involvement, better co-ordination of services,
     profile businesses in the horticultural and engineering   improved destination marketing and investment
                                                                                                                         5. Underground Sussex: Growing
     sectors. Rolls Royce’s new site in Bognor Regis is an     in upgrading the visitor offer to attract more
                                                                                                                         the Value of Tourism in Coastal
     endorsement of the attractiveness of Coastal West         staying visitors, particularly from higher socio-         West Sussex, Venues Advisor et
     Sussex for leading edge businesses; whilst businesses     economic groups.                                          al, 2015
24                         Coastal West Sussex    Economic Plan (2016-2020)                                                 2. Setting the Context                      25

     2                     2.1 DEVOLVING DECISION-MAKING

     Setting the Context
                           The National Picture                               The Sub National Picture                      What this means for Coastal West Sussex

                           • City Deals and Growth Deals are aimed            • The Coast to Capital Strategic Economic     • The West Sussex Growth Plan will
                           at devolving greater responsibility for            Plan has targets to create 60,000 new jobs,   set out West Sussex County Council’s
                           economic development to regional and               build 26,000 new homes and develop            infrastructure and investment priorities
                           sub-regional levels.                               970,000 sq.m of employment floorspace         and will be informed by Place Plans for
                                                                              by 2020/21.                                   each of its local authorities.
                           • An incentive-based approach to
                           local government funding is replacing the          • Coast to Capital has secured £204m of       • Coastal West Sussex businesses are
                           central government grant system. This              Growth Deal funding to support locally        well-placed to influence the economic
                           requires a fresh, more collaborative and           agreed economic development priorities        landscape and to help local authority
                           entrepreneurial approach to delivering             by 2021 and both the Greater Brighton         and other public sector partners to agree
                           local services, with a stronger role for           Economic Board and the Three Southern         priorities and implement local actions
                           public-private sector initiatives,                 Counties Partnership are currently            to deliver economic growth.
                           in particular.                                     negotiating new devolution deals with
                                                                              central Government.
                           • New devolution deals are currently
                           being negotiated, which could further
                           strengthen local decision-making across
                           a number of service areas.
26                                                                                                                                                                                       Coastal West Sussex             Economic Plan (2016-2020)                                                                2. Setting the Context                                  27

     The National Picture                                       local services and, with the support of local business      The Sub National Picture                                     2. Successful Businesses – this focuses on                     a £202m of central Government Local Growth Funds,         collaboration and joint working, and repositioning
                                                                representatives on Local Enterprise Partnerships, to                                                                     supporting business investment and enterprise;                 which is expected to lever at least £240m of additional   the public sector so that is better able to harness
     Many of the principles that were introduced by the         implement local business rate policies to stimulate         The Coastal West Sussex Partnership is one of five                                                                          investment from local partners by 2021 for the Coast      equitable economic productivity.
     2010-2015 Government have remained in tact since           growth and fund infrastructure investment6.                 sub-regional partnerships working with Coast to              3. Building Competitive Advantage – this involves              to Capital region. This excludes match funding for
     the election of a new Conservative Government                                                                          Capital, the Local Enterprise Partnership. It is also part   backing investment and development in key                      European Social Fund skills activities.                   The document includes ambitious asks of
     in 2015. From a local economic development                 The New Homes Bonus provides local authorities with         of the Greater Brighton City Region Economic Board           economic sectors, including creative digital and IT,                                                                     Government, including devolving funding from the
     perspective, the devolution agenda is chief amongst        additional income from housing completions over a           (which also includes partners in Brighton & Hove,            advanced engineering (including marine and                                                                               Apprenticeship Levy and business support budgets,
     these.City Deals and Growth Deals have been                six-year period; the Government’s One Public Estate         Lewes and Mid Sussex); and Coastal West Sussex               automotive), environmental technologies (low carbon            Greater Brighton Devolution Prospectus –                  enabling stamp duty to be locally retained,
     agreed to enable local areas to:                           programme aims to help local authorities design more        is part of area covered by the Three Southern                and renewables), business and financial services,              Platforms for Productivity                                accelerating improvements to the A27, establishing
                                                                efficient asset management strategies that support          Counties Partnership (which comprises East Sussex,           healthcare and life sciences, food production,                                                                           a joint property board to make best use of public
     • Take responsibility for decisions that                   economic growth; and both the Community                     West Sussex and Surrey).                                     and tourism;                                                   Adur and Worthing are part of the Greater Brighton        assets, and developing a local area curriculum within
       affect their area;                                       Infrastructure Levy (CiL) and Tax Increment Finance                                                                                                                                     City Region. Its Devolution Prospectus builds on          schools that reflects the needs of the local economy.
     • Do what they think is best to help local                 (TIF) provide further ways for local authorities to raise                                                                4. Skills and Workforce – this means making best               the economic development priorities set out in the        The Greater Brighton Economic Board, which will
       businesses grow;                                         revenue to support economic development activity.           The Coast to Capital Strategic Economic Plan                 use of talent in the region, focusing particularly on          Greater Brighton City Deal, which sought to develop       oversee the approved actions within the Devolution
     • Create economic growth; and                                                                                          and Growth Deal                                              STEM skills, improving management and leadership               a network for growth centres, throughout the              Prospectus, aims to move from a joint committee
     • Decide how public money should be spent.                 New Devolution Deals are being negotiated with City                                                                      and supporting young people to make a better                   city region.                                              governance structure towards a Greater Brighton
                                                                Regions and other local partnerships, and the £12bn         The Coast to Capital LEP’s Strategic Economic Plan           transition to the labour market;                                                                                         Combined Authority, with concordats with
     Local Enterprise Partnerships are now firmly               that has been allocated to the Local Growth Fund will       (SEP) provides the strategic framework for economic                                                                         The Prospectus’ three ‘platforms for productivity’ are:   neighbouring county councils.
     established as the vehicles through which the              be channeled through Local Enterprise Partnerships          development within the region. It forms the basis of         5. Growth is Digital – this means ensuring that the
     Growth Deals are channeled and they have all               as part of the agreed Growth Deals.                         the Local Growth Deal that has been negotiated with          digital infrastructure in the region is fit to drive growth,   • Driving Economic Productivity;
     developed their own Strategic Economic Plans and                                                                       central Government and sets the priorities for               including developing ultrafast broadband clusters              • Releasing Social Productivity; and                      The Three Southern Counties Devolution Prospectus
     European Structural and Investment Fund strategies.                                                                    allocating European Structural and Investment Funds          and improving mobile coverage; and                             • Driving Public Service Productivity.
     These set out the regional economic priorities that will                                                               for the period 2014-2020.                                                                                                                                                             The 3SC Partnership comprises County and
     determine how public funding will be used to support                                                                                                                                6. Housing and infrastructure – this involves                  It sets out ambitions to create an integrated             District and Borough Councils, twelve Clinical
     local economic growth.                                                                                                 The SEP’s six-year programme includes targets to             investing in strategic infrastructure to unlock growth         transport system for the City Region; unlock growth       Commissioning Groups, three Local Enterprise
                                                                                                                            create 60,000 new jobs, build 26,000 new homes and           and creating sustainable communities, including                sites for housing and employment; promote                 Partnerships, two police forces, one Combined Fire
     New incentives for local authorities to promote                                                                        deliver 970,000 sq.m of new commercial floorspace.           increasing housing completions and investing in flood          enterprise through growth centres, including at           Authority and the South Downs National Park.
     growth aim to offset the phasing out of the central                                                                    It has six strategic priorities:                             defences to enable developments on specific sites              Shoreham and Worthing; and improve digital
     government grant, resulting in fresh approaches to                                                                                                                                  within the region.                                             infrastructure. Social productivity will be released      The Three Southern Counties’ (3SC) Devolution
     partnership working between them and with other                                                                        1. Successful Growth Locations, including                                                                                   by providing seamless education and skills pathways;      Prospectus sets out ambitions to deliver strong and
     private and public sector partners. In the 2015                                                                        transport investment – this includes the Coastal             The Growth Deal brings together local, national and            delivering Living Wage Housing; and creating a            sustainable growth, enhance productivity and
     Spending Review and Autumn Statement, the                                                                              Corridor (stretching from Shoreham to Chichester);           private funding to improve business support and                Greater Brighton Local Government Digital                 transform public services. It includes proposals to
                                                                6. Spending Review and
     Government set out plans for local authorities to          Autumn Statement, HM Treasury,                              Enterprise Bognor Regis Enterprise Zone; and                 skills; accelerate research and innovation; and invest         Service. Public Service productivity will be delivered    develop a modern transport system, to increase
     retain 100% of their business rate revenue to fund         November 2015                                               Shoreham Harbour and Airport;                                in transport, flood defences and resilience. It includes       by developing stronger regional leadership, improving     housing delivery and land supply, improve skills and
28                                                                                                                     Coastal West Sussex     Economic Plan (2016-2020)                                                  2. Setting the Context                       29

     digital connectivity and find new ways to deliver an    What this Means for Coastal West Sussex                   2.2 BUILDING BUSINESS CONFIDENCE
     integrated local health and social care system.
     It emphasises the close links that the three counties   Adur, Arun, Chichester and Worthing District/
     have with London and the need to provide the            Borough Councils have all produced Place Plans.           The National Picture                                The Sub National Picture                       What this means for Coastal West Sussex
     infrastructure to manage the significant levels of      The West Sussex Growth Plan will set out the
     in-migration from the capital residents to the three    infrastructure and investment priorities for West
     counties, which have increased housing costs and        Sussex. This will be informed by local Place Plans        • National forecasts suggest a return               • The Coast to Capital region is one of        • Although employment is buoyant
     transport congestion and added to the pressure on       for each of its local authorities, including Adur,        to sustainable economic growth over                 the UK’s most affluent regions. It has low     locally, productivity (GVA per head) is
     local public services. It proposes devolving all        Arun, Chichester and Worthing.                            the next five years, although significant           levels of worklessness, high business          low, particularly in Adur and Arun. There
     funding for skills and employment programmes.
                                                             The West Sussex Growth Plan has four main                 risks remain.                                       density and a small number of niche high       is an over-reliance on traditional and low
                                                             components relating to Start of Life, Later Life,                                                             growth business sectors. Gatwick Airport       value added economic sectors and
                                                             Economic Drivers and Infrastructure. Its overall aims     • Across the UK, there are more people              is central to its economic development,        part-time work.
                                                             include raising GVA per head, deliver housing
                                                                                                                       in work than there had been prior to the            providing a focus for international trade,
                                                             growth and infrastructure improvements, increasing
                                                             the volume of higher value jobs and helping young         2008/09 recession and there is a clear              whilst its close proximity to London           • Local economic and employment growth
                                                             people to get the best possible start in life.            rebalancing in favour of the private sector.        provides huge market opportunities             has been concentrated in Chichester and
                                                                                                                                                                           for the region’s businesses.                   neighbouring Brighton & Hove and there
                                                             The Place Plans focus on how to develop the sites
                                                             that will deliver the employment and housing that         • House prices rises are expected to                                                               is a need to find ways of spreading the
                                                             is needed to secure sustainable economic growth           continue outstrip increases in average              • However, much of the region is poorly        benefits of economic growth more evenly
                                                             within each district/borough.                             earnings, making home ownership                     served by its transport infrastructure, high   across the sub-region.
                                                                                                                       unaffordable for large numbers of people.           house prices reduce its attractiveness to
                                                             Coastal West Sussex businesses, through the
                                                             Partnership, are well-placed to influence the economic                                                        young people and in many parts of the
                                                             landscape and to help local authority and other public                                                        region unfavourable demographics and
                                                             sector partners to agree priorities and implement local                                                       low productivity inhibit economic growth.
                                                             actions to deliver economic growth.
30                                                                                                                                                                                           Coastal West Sussex            Economic Plan (2016-2020)                                                                 2. Setting the Context                                            31

     The National Picture                                    5 per cent year in the foreseeable future, making                   The Sub National Picture                                    environment. However, in many parts of the region,         Figure 2.2: Distribution of Jobs in Coastal West Sussex (2014)
                                                             affordability even more of a challenge, given that this                                                                         productivity levels are low, much of the transport
     The recovery from the 2008/09 recession has been        is expected to exceed wage inflation.                               The Coast to Capital region is amongst the most             infrastructure is weak and high housing costs can                                                        Share of Jobs   Share of 16-64 year olds                Job Density
     slow, but there is evidence that the UK economy is                                                                          affluent regions in England. Unemployment is                make it difficult to attract and retain talented people.   Adur                                               11.3                     14.6                          0.61
     now on a path towards longer term economic growth.      The main economic challenges identified by the                      relatively low, and both economic activity rates and        The Coast to Capital LEP has identified priority
                                                                                                                                                                                                                                                        Arun                                               24.9                     33.7                          0.58
     Significant risks remain, including the slowdown of     Government are highlighted in Fixing the                            business start-up rates are high. In 2010 it contributed    sectors, where it believes it has a competitive
     the world’s emerging economies and on-going             Foundations – Creating a More Prosperous Nation                     £38.9bn to the UK economy. International trade and          advantage. These are: Creative digital and IT;             Chichester                                         36.4                     25.9                          1.11
     challenges within the Eurozone. However, the Office     (2015). This sets out how it aims to address the                    good access to London are central to the success of its     health and life sciences; advanced manufacturing/          Worthing                                           27.4                     25.7                          0.84
     for Budget Responsibility forecasts average annual      productivity gap that the UK has with many of its main              economy. Gatwick Airport at its heart and is a strong       engineering; financial and business services; and
                                                                                                                                                                                                                                                        CWS                                               100.0                   100.0                           0.79
     GDP growth of around 2.4% between 2016 and              competitors by encouraging long-term investment in                  focus for the developing international trade across         environmental technologies.
                                                                                                                                                                                                                                                        Source: Experian/Nathaniel Lichfield & Partners
                                                                                                                                                                                                                                                                                                      9
     2020; and the Bank of England suggests that             economic capital, including infrastructure, skills and              the region. In addition to its connectivity, the region’s
     consumer confidence and investment intentions           knowledge, and by promoting a dynamic economy                       strengths include the presence of three universities,
     are now both strong and that real income growth         that encourages innovation and helps resources flow                 and numerous global companies; a small number of            What this Means for Coastal West Sussex                    The Coastal West Sussex economy is worth £6.7bn               A study by Nathaniel Lichfield & Partners in 2015
     is gathering pace, all of which provide a strong        to their most productive use.                                       niche high value sectors and an outstanding natural                                                                    and it has an average output of £26,500 per working           on behalf of the Greater Brighton Economic Board
     basis for growth in domestic demand.                                                                                                                                                    By national standards, the Coastal West Sussex             age population.Chichester accounts for more than a            identified that much of Coastal West Sussex is heavily
                                                                                                                                                                                             economy is reasonably strong. However, it remains a        third (36%) of the value of the Coastal West Sussex           influenced by the fortunes of neighbouring Brighton
     Employment in the UK remained more buoyant than         Figure 2.1 Economic Output                                                                                                      weaker component of the south-east and the Coast           economy and is most productive by some margin. By             & Hove, which has seen significant growth in both
     might have been expected, given the scale of the        and GVA per Head (2014)                                                                                                         to Capital regional economies. Economic activity           contrast, productivity in both Adur and Arun is much          employment and economic performance over the past
     2008/09 recession and the number of people in work                                                                                                                                      and employment rates are high (82.2% and 78.6%)            lower at £18,000 and £19,400 respectively.                    decade. Large numbers of working residents in Adur,
     has continued to rise steadily since. There are now                                    Economic            GVA per                                                                      are both high and unemployment is relatively low                                                                         in particular, commute into neighbouring Brighton &
     around 31 million people in work – approximately                                       Output              16-64 resident                                                               (4.5%). However, some parts of the sub-region are          In 2014, there were 198,600 workforce jobs and                Hove to work. In the west of Coastal West Sussex,
     1.7 million more than there had been at the end for     Adur                            £0.7bn                 £18,800                                                                  over-reliant on traditional economic sectors that are      252,500 working age (16-64 years) residents in                Chichester provides jobs for many of Arun’s residents.
     2007. The private sector now accounts for 83.2%                                                                                                                                         not expected to be the main source of new jobs and         Coastal West Sussex. The table below shows the                Current forecasts suggest that nearly half the new jobs
                                                             Arun                            £1.7bn                 £19,400
     of all employment, compared with 80.4% at the end                                                                                                                                       sectors that tend to provide low value employment.         share of workforce jobs and working age residents             that will be created in the sub-region by 2031 will be
     of 2009 and the number of job vacancies in the          Chichester                      £2.4bn                 £34,700                                                                  The table below shows the economic output of the           in each of the Districts/Boroughs within the                  in Brighton & Hove and Chichester, potentially
     economy has returned to pre-recession levels.           Worthing                        £1.8bn                 £27,900                                                                  Districts/Boroughs within Coastal West Sussex and          sub-region, together with the job density8.                   exacerbating economic imbalances and adding to
     However, nearly a third (30%) of all new employment                                                                                                                                     the differences in productivity.                                                                                         pressures on employment land supply, housing
                                                             CWS                             £6.7bn                £26,500
     since the end of 2009 is accounted for by people                                                                                                                                                                                                   Employment is not equally distributed within Coastal          provision and transport infrastructure.
     working on a self-employed basis and there has been     Source: Experian/Nathaniel Lichfield & Partners Analysis 7                                                                      The figure below shows the economic output and             West Sussex. There is a high concentration of jobs
     a disproportionate increase in part-time work, which                                                                                                                                    GVA per head estimates in Coastal West Sussex in           in Chichester and a low concentration of jobs in
                                                                                                                                                                                                                                                                                                                      8. Job Density is the number    9. Greater Brighton and Coastal
     now accounts for 27% of all employment in the UK.        7. Greater Brighton and                                                                                                        2014.                                                      both Adur and Arun, reflecting the differences in             of jobs divided by the number   West Sussex Background Papers
                                                             Coastal West Sussex Background
                                                                                                                                                                                                                                                        productivity and economic value highlighted                   of working age (16-64 year      – Background Paper 1 (Economy)
                                                             Papers – Background Paper 1
     High house prices remain a challenge in many parts of                                                                                                                                                                                              in Figure 2.1.                                                old) residents                  Nathaniel Lichfield & Partners
                                                             (Economy) Nathaniel Lichfield
                                                                                                                                                                                                                                                                                                                                                      2015
     the country. They are expected to increase at around    & Partners 2015
32                                                            Coastal West Sussex    Economic Plan (2016-2020)                                                  2. Setting the Context                        33

     Economic diversification has been identified as a        2.3 IMPROVING PLANNING AND UNLOCKING SITES FOR COMMERCIAL DEVELOPMENT
     major challenge for most of Coastal West Sussex
     by Nathaniel Lichfield & Partners. A great deal of its
     economy is characterised by traditional industries       The National Picture                               • The Greater Brighton and Coastal             Chichester
     that are not expected to provide significant sources
                                                                                                                 West Sussex Strategic Planning Board           West of Chichester, Tangmere, Shopwyke,
     of new jobs and by “consumption-related” services,
     which, although likely to remain plentiful, often        • The Government has prioritised                   has been established to improve the            Northgate, Bus Station
     provide low value, low paying employment.                improvements in the planning process               planning process locally.
                                                              and making best use of publicly owned                                                             Worthing
     Historically, the stock of office space in Coastal
     West Sussex has been limited, but there may be           assets as key priorities. The One Public                                                          Decoy Farm, Union Place, Teville Gate,
     opportunities for this to change. Many of the            Estate programme aims to encourage                 What this means for Coastal West Sussex        Grafton Centre, Montague Street,
     strategic sites are located outside of the area’s main   public sector bodies together to develop                                                          Stagecoach Bus Depot, Martletts Way,
     employment centres (Brighton & Hove and
                                                              a joined up approach to managing their             • The refreshed Local Strategic Statement      West Durrington
     Chichester), so there is an opportunity to use these
     effectively to spread the benefits of economic growth    land and property and to release surplus           2015 – 31 and the four local Place Plans
     more evenly across the Coastal West Sussex               assets for commercial development.                 have identified the following major sites as   • Several of these sites have physical
     sub-region.                                                                                                 priorities for commercial development:         constraints and viability issues, including
                                                                                                                                                                flood defences and access improvements.
                                                              The Sub National Picture                           Adur                                           These will need public investment to make
                                                                                                                 New Monks Farm; Shoreham                       them commercially viable for developers.
                                                              • The Coast to Capital LEP has targets to          Airport and Shoreham Harbour
                                                              develop 970,000 sq.m of employment
                                                              floorspace by 2021. This will be delivered         Arun
                                                              by focusing primarily on several strategic         Enterprise Bognor Regis,
                                                              sites, many of which require public                Bognor Regis Seafront and Town Centre,
                                                              investment to make developing them                 University of Chichester, Angmering
                                                              commercially viable.
34                                                            Coastal West Sussex           Economic Plan (2016-2020)                                                               2. Setting the Context                                   35

     The National Picture                                     major service transformation, large-scale economic         What this Means for Coastal West Sussex                    Chichester
                                                              growth and efficiencies across local authority
     The National Planning Policy Framework (NPPF)10 sets     boundaries, City Regions and devolved areas. It will                                                                  • The Chichester Place Plan identifies sites that are
     out the Government’s vision for delivering sustainable   also see single authorities looking to deliver the major   Adur                                                       expected to deliver 27,000 sq.m of commercial
     development and its requirements for the planning        economic schemes that will transform their areas with                                                                 floorspace and 3,000 new jobs by 2017. Key
     system. At its heart is a “presumption in favour of      new homes and jobs.                                        • Adur’s economic development priorities are based         employment growth locations are West of Chichester,
     sustainable development”. There is an emphasis                                                                      around unlocking key strategic sites at Shoreham           which has a B1 employment floorspace allocation;
     on empowering local people to “shape their own                                                                      Airport, Shoreham Harbour and New Monks Farm.              Tangmere, which has a B1 and B2 allocation; and
     surroundings” and an expectation that planning           The Sub National Picture                                   These sites could deliver 41,000 sq.m of new               Shopwyke has four hectares of employment land.
     should be a “creative exercise” in finding ways to                                                                  commercial floorspace. However, flood defence              Chichester city centre is also a strong focus,
     improve local areas in ways that are environmentally     The Coast to Capital LEP has targets to deliver            measures need to be funded and implemented,                including implementing measures to strengthen
     efficient, support social progress and contribute to     970,000 sq.m of new employment floorspace across           transport improvements need to be delivered,               the evening economy, attract visitors and cater for
     economic growth.                                         the region by 2021. The main focus of this will be on      particularly a new junction on the A27 to unlock           the student population.
                                                              strategic growth locations at Burgess Hill, Croydon,       New Monks Farm and Shoreham Airport; and
     In ‘Fixing the Foundations’, the government              Manor Royal (Crawley) and north of Horsham, the            businesses on Shoreham Harbour need to be
     commits to providing funding for infrastructure          East Surrey M25 corridor, Brighton & Hove, the             relocated to suitable alternative sites, such as           Worthing
     and assembly to unlock brownfield sites for              Coastal Corridor from Shoreham to Chichester,              Decoy Farm in Worthing.
     development and to speed up the planning                 Enterprise Bognor Regis, Newhaven Enterprise Zone,                                                                    • Most of the development sites in Worthing focus
     decision-making process, which it sees as a major        and Shoreham Airport and Shoreham Harbour.                                                                            on transforming its town centre into a high quality
     barrier to development. It will implement a “new         Many of these have infrastructure constraints that         Arun                                                       commercial and visitor destination. Specific sites
     commercially-driven approach” to land and property       will require public intervention to make them                                                                         include Teville Gate and the entrance to Worthing
     management across the central government estate,         commercially viable.                                       • Arun’s Place Plan identifies sites that could deliver    railway station; Union Place, as a focus for leisure
     with the aim of releasing public land for                                                                           135,000 sq.m of commercial floorspace, providing           facilities; the Grafton Centre, which will open up the
     productive use.                                          The Coastal West Sussex and Greater Brighton               over 5,300 jobs. The emerging priorities in the District   town centre to the seafront; Martlets Way and the
                                                              Strategic Planning Board has been established to           are to deliver Enterprise Bognor Regis, Bognor town        site of the Stagecoach Depot. Between them, these
     In December 2015 the third phase of the One Public       identify and manage spatial planning issues that           centre and seafront, expansion at the University of        sites could provide over 8,000 sq.m of employment
     Estate (OPE) programme was launched. It will see         impact on more than one planning area and ensure           Chichester, Littlehampton town centre and seafront,        floorspace, over 17,000 sq.m of new retail space;
     partnerships of local authorities looking to deliver     there is a clear and defined route through the local       and Angmering. There are ambitions to create a             and 19,000 sq.m of new leisure space.
                                                              planning process which will facilitate the development     creative/digital hub in Bognor Regis, a digital/
                                                              of strategic housing and commercial sites.                 engineering park at the University of Chichester and       • In addition, there are plans for significant public
                                                                                                                         to develop the District’s visitor economy. Most of the     realm investment. On the outskirts of the town,
     10. National Planning Policy
                                                                                                                         commercial floorspace development is centred on            Decoy Farm could be developed to provide suitable
     Framework, Department for
     Communities and Local                                                                                               Enterprise Bognor Regis.                                   alternative accommodation for the Stagecoach Depot
     Government, 2012                                                                                                                                                               and businesses on Shoreham Harbour.
36                                                                                                                                           Coastal West Sussex    Economic Plan (2016-2020)   2. Setting the Context   37

     2.4 PROVIDING HOMES

     The National Picture                         The Sub National Picture                      What this means for Coastal West Sussex      • The Place Plans have identified the
                                                                                                                                             following major sites for house building:
     • Annual housing completions to 2033         • An undersupply of housing has made          • In-migration from London and
     need to be nearly double the completions     home ownership unaffordable to many           Brighton has increased the demand for        Adur
     for 2013 and 2014 to meet current and        people in much of the Coast to Capital        homes in Coastal West Sussex. Projections    New Monks Farm and Shoreham Harbour
     forecast demand.                             region. This diminishes the attractiveness    of 17,500 new homes by 2025 represents
                                                  of the region to young people, in             an increase in completion rates of           Arun
     • A low volume of house building and         particular, exacerbating recruitment          nearly 50%.                                  Toddington (Angmering), and a range
     high demand has made housing                 challenges for employers. The Coast to                                                     of other options are being considered
     unaffordable for increasing numbers          Capital LEP has set out a series of housing   • A high proportion of the homes (37%)
     of younger people.                           challenges to address by improving the        are expected to be built in Arun.            Chichester
                                                  supply of land for housing and making         However, across Coastal West Sussex,         Shopwyke, West of Chichester,
     • The Government has produced a five         better use of existing and vacant stock.      there is a strong reliance on major          Westhamptnett and Tangmere
     point plan for house building that focuses                                                 developments to deliver the housing
     strongly on building affordable homes,       • Both the Greater Brighton Economic          that is required. Many of these have         Worthing
     releasing publicly owned land for            Board and the Three Southern Counties         significant development constraints.         Worthing Town Centre and
     housing development, and making              Partnership have proposed establishing        Without public funding it may be difficult   West Durrington
     it easier for SME house builders to build    Housing Delivery Boards, bringing             to achieve the housing targets.
     new homes.                                   together all the main agencies to improve                                                  • Many of these sites have significant
                                                  the supply of local housing.                  • Local studies have emphasised the          infrastructure constraints, including
                                                                                                importance of providing the right mix        access and flood defences, which make
                                                                                                of homes that are well served by             them commercially unviable without
                                                                                                communications infrastructure and which      public investment.
                                                                                                are close to where people work.
38                                                                                                                         Coastal West Sussex                  Economic Plan (2016-2020)                                                            2. Setting the Context                                   39

     The National Picture                                      The Sub National Picture                                    What this Means for Coastal West Sussex                          Adur                                                     Chichester

     The link between housing and economic development         There is a long-standing under-supply of housing            There is evidence of significant in-migration to                 • The Adur Place Plan sets out targets to build 3,600    • The Chichester Place Plan sets targets to deliver
     has become increasingly stark and improving the rate      in the Coast to Capital region, which has contributed       Coastal West Sussex from Brighton & Hove and                     new homes by 2031, including 600 at New Monks            3,600 new homes on four strategic development
     of housing completions has become a national priority.    to high house prices and which reduces the                  directly from London. The lack of family housing                 Farm, 970 at Shoreham Harbour and 480 at West            sites by 2031. : West of Chichester (1,600 homes);
     The number of new homes has not kept pace with            attractiveness of much of the region to young people,       and high property prices in Brighton & Hove have                 Sompting. However, there are infrastructure              Tangmere (1,000 homes); Shopwyke (500 homes);
     demand in many parts of the country, contributing         in particular. However, it is not just the insufficient     resulted in young families looking to move to where              constraints in each of these that need to be addressed   and Westhampnett (500 homes). The key to
     to high house prices that has meant that home             supply that is the problem, the mix of housing does         the housing stock better reflects their needs and                in order to develop these sites. Both development        unlocking a number of these sites is increasing the
     ownership is now out of reach for many people.            not always reflect demand. The Coast to Capital LEP’s       where house prices are more affordable.                          at New Monks Farm and Shoreham Harbour require           waste water treatment capacity in the District. The
                                                               Strategic Economic Plan sets out a series of housing                                                                         improved A27 access to achieve suitable access           solution to this is upgrading the Waste Water
     England needs more than 200,000 new homes to be           challenges for the region, including bringing vacant        Coastal West Sussex is well positioned to attract these          and connectivity and the development at Shoreham         Treatment Works at Tangmere, but this is not
     built each year until 2033. This is well in excess of     stock back into use, making better use of current           people, who might otherwise look to relocate to other            Airport can only proceed following completion of         scheduled to be delivered until 2018.
     completions in 2014 (113,000) and 2013 (108,000).         stock, challenging views on housing density, and            areas outside the Greater Brighton & Coastal West                the Shoreham Adur Tidal Walls Scheme.
     The Government has set out a five point plan for          ensuring that there is an adequate supply of new            Sussex sub-region. Current projections suggest that
     housing, aimed primarily at improving access to           development sites.                                          just over 17,500 new homes will be built in Coastal              • The Shoreham Harbour development requires              Worthing
     home ownership for first time buyers. It has targets                                                                  West Sussex by 2025 with over a third (37%) being                flood defence measures at the Western Harbour
     to deliver 400,000 affordable housing starts by           The Greater Brighton Devolution Prospectus sets             built in Arun District. However, in order to achieve             Arm, transport improvements, the relocation of           • The Worthing Place Plan sets targets to deliver over
     2020-21, including 200,000 Starter Homes,                 out plans to develop a Greater Brighton Housing and         this, the rate of house-building will have to increase           some existing business activity and the site at West     3,000 new homes by 2031. This includes 630 new
     135,000 through the Help to Buy Scheme including          Property Investment Plan; establish a Greater Brighton      by 48% compared with the previous decade, with the               Sompting requires transport mitigation measures          homes in Worthing Town Centre (Teville Gate – 300;
     and reforming the planning system to free up land         Property Board, comprising all relevant Government          most significant uplift (+118%) being in Adur District11.        to improve capacity on the A27.                          Union Place – 50; Aquarena -140; Grafton Centre
     for homes.                                                departments and agencies to deliver a One Estate                                                                                                                                      – 100; and Stagecoach Site – 40). In addition, 700
                                                               approach to managing property and land assets;              Much of the planned house building is predicated on                                                                       homes (and potentially 1,000 homes) are planned
     It aims to release more public sector land for housing,   and establish a Greater Brighton Housing Company            successfully developing major strategic sites, such as           Arun                                                     for the West Durrington Site. There are a number
     providing capacity for a further 160,000 new homes,       to accelerate housing delivery in the city region.          Shoreham Harbour and New Monks Farm in Adur,                                                                              of viability and infrastructure issues that need to be
     making it easier to release undeveloped commercial,       It intends to use Stamp Duty retention and the              West of Chichester and Tangmere in Chichester,                   • There is the potential to provide 11,300 new           resolved in order to unlock these sites, some of which
     retail and industrial land for housing; improve support   revenue from the New Homes Bonus to support                 Angmering in Arun and West Durrington in Worthing.               homes in Arun across a range of growth locations.        are likely to require public investment.
     for SME house builders; develop new garden cities;        these activities.                                           However, there are often infrastructure constraints,             The precise detail of these locations has yet to be
     and use revenue from increases in Stamp Duty on                                                                       particularly relating to highways improvements, and              determined, but they could deliver between 650 and
     second homes to fund affordable housing.                  The Three Southern Counties Devolution Prospectus           flood defences that prevent these sites from being               900 houses per year. The options include sites at
                                                               sets out aims to identify public sector sites that can be   developed. In many cases, these will require public              Angmering, Middleton, Ford, Fontwell, Littlehampton
                                                               used for affordable housing, agree shared priorities        sector investment.                                               (West Bank), Pagham, Bersted, Ferring, Climping,
                                                               with the Homes and Communities Agency (HCA) and                                                                              Yapton and the ‘three villages (Barnham, Eastergate
                                                               establish a Housing Delivery Board with Government          11. Greater Brighton & Coastal West Sussex Background            and Westergate).
                                                               departments and agencies.                                   Paper 2 – Housing Market, May 2015
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