COMMUNITY PROFILE UPDATED: SEPTEMBER 2020 - Economic Development Office 60 East Main Street - City of Welland
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COMMUNITY
PROFILE
UPDATED: SEPTEMBER 2020
Economic Development Office
60 East Main Street
Welland, Ontario L3B 3X4
Phone: 905-735-1700 Ext. 2111 | Fax: 905-735-1543
edc@welland.ca
www.welland.ca
www.madeinwelland.ca
TABLE OF CONTENTS
3 Introduction
4 Location
5 Real Estate
6 Demographics
7 Labour Market
9 Business/Investments
11 Manufacturing
12 Retail
13 Infrastructure
14 Education/Innovation
15 Health/Wellness
16 Sports In Welland
17 Recreation & Culture
19 Festivals & Events
2 City of Welland | Community Profile
INTRODUCTION
This profile contains information and statistics planning, local economic development, building
about the City of Welland, Ontario, Canada, that permits, local water and sewer mains, transit, local
we hope is useful to those involved in making a streets, fire protection, parks and recreation, and
location decision or seeking general information. public cemeteries. The Regional government
Welland is a component community within the is responsible for regional planning, regional
Regional Municipality of Niagara in the Province of economic development, water and sewage
Ontario. The City is governed by a twelve member treatment, major water and sewer mains, solid
council and Mayor. The administration of the City waste, police, major roads and social services.
is under the direction of a CAO who reports to the The ensuing pages present services provided for
Mayor and Council. the City and the demographic characteristics of its
The City is responsible for revenue collection, local people.
BASIC INFORMATION
Coordinates: 42.9922° N, 79.2483° W | Land Area: 81.09 SQ KM
52,293 POPULATION 447,888 POPULATION AVERAGE TEMP. AVERAGE TEMP.
IN WELLAND IN NIAGARA JANUARY -4.7°C JULY 21.4°C
Lake Ontario USA
Niagara-
Hamilton on-the-Lake
Grimsby
Lincoln St. Catharines
Thorold Niagara Falls, NY
West Lincoln Niagara Falls
Pelham
WELLAND
Haldimand Wainfleet Fort Erie Buffalo, NY
Port Colborne
County
Lake Erie
madeinwelland.ca 3
LOCATION
400mi
Sault Ste. Marie
300mi
Montreal
200mi
Ottawa
100mi
Toronto
Rochester
London WELLAND
Windsor Boston
Erie
160mi
Toledo
Cleveland
320mi New York
Pittsburgh
Philidelphia
Dayton 460mi
Baltimore
Washington D.C.
Charleston 640mi
Louisville
Access to 75% of North America’s purchasing power
Within driving distance of 60% of the U.S. and 62% of the Canadian industrial market
7 of the top 10 U.S. industrial states are within one day’s trucking of Welland and it is even closer
to major U.S. markets than Florida, Texas and California
The St. Lawrence Seaway links Welland to ocean ports in such places as Hong Kong, the Pacific
Rim, Europe, and North and South America.
Easy access to the U.S. and major international transportation gateways by auto, plane and train
4 City of Welland | Community Profile
REAL ESTATE
Niagara Residential Market Activity Southern Ontario Residential Market Activity
— August 2020 — August 2020
Community HPI Benchmark Days / Market Community Average
Fort Erie $379,500 47 Hamilton $662,257
Fonthill/Pelham $636,400 28 Stoney Creek $703,727
Lincoln $579,400 23 Grimsby $641,989
Niagara Falls $433,300 33 Burlington $856,056
Niagara-on-the-Lake $816,400 59 Toronto $951,404
Port Colborne/Wainfleet $384,100 47 Welland $389,100
HPI Benchmark
St. Catharines $457,600 19
Thorold $420,700 33
Welland $389,100 28
West Lincoln $569,900 34
Niagara Average $482,600 35
madeinwelland.ca 5
DEMOGRAPHICS
Welland is one of Canada’s cultural mosaic cities. Welland’s population has increased by 3.5%
The City contains mostly European first and since 2011 and is forecasted to grow due to its
second-generation ethnic groups. Its larger ethnic enhanced quality of life. Welland and the Niagara
communities are: Italian, British, German, Dutch Region are among Canada’s most culturally rich,
and Ukrainian, in addition to a substantial number affordable and safe places to live. Cost of living
of English and French Canadians. Welland’s expenses are among Canada’s lowest.
French Canadian population represents nine To view more in-depth data for Welland, visit
percent of the total. Statistics Canada 2016 Census Profile.
WELLAND’S POPULATION BY AGE
23%
15%
14%
12%
10%
9%
6% 6%
5%
0-4 yrs 5-14 yrs 15-19 yrs 20-24 yrs 25-44 yrs 45-54 yrs 55-64 yrs 65-74 yrs 75+ yrs
6 City of Welland | Community Profile
LABOUR MARKET
Welland is at the geographical centre of aerospace, shipbuilding, logistics, transportation
Niagara’s diversified manufacturing base and equipment and primary metal manufacturing.
supply chain network. Welland’s strong labour Welland also has easy access to world-class
force has ready-to-go experience and depth in automotive research centres at Niagara College,
precision machining, metal forming, electrical & McMaster University, the University of Waterloo
connectivity, hydraulics and power distribution. and the University of Windsor.
The region excels in advanced manufacturing,
WELLAND’S LARGEST EMPLOYMENT SECTORS
Welland’s Top 10 Employment Sectors Jobs
Health care and social assistance 3,546
Retail trade 2,574
Educational services 2,492
Accommodation and food services 1,539
Administrative and support, waste management and 1,181
remediation services
Manufacturing 1,089
Construction 1,027
Public administration 817
Professional, scientific and technical services 716
Finance and insurance 705
Source: EMSI, 2019.3 Dataset
WELLAND’S LABOUR FORCE BY EDUCATION
33%
No Certificate, Diploma or Degree
21% 25%
High School Certificate or Equivalent
Apprenticeship, Trades Certificate or Diploma
12% College, CEGEP, Non University Certificate or Diploma
8% University Certificate or Diploma (below Bachelor level)
University Certificate, Diploma or Degree
1%
Statistics Canada — 2016 Census
madeinwelland.ca 7
MAJOR EMPLOYERS IN WELLAND
1,460
530 250 250 220
WELLAND & NIAGARA LABOUR MARKET
by Sector Welland Residents Niagara Residents
Agriculture, Forestry, Fishing & Hunting 235 5,790
Mining, Quarrying, & Oil and Gas Extraction 80 515
Utilities 180 1,370
Construction 1,960 16,065
Manufacturing 2,345 21,100
Wholesale Trade 765 7,805
Retail Trade 3,120 27,325
Transportation and Warehousing 1,060 9,440
Information and Cultural Industries 290 2,845
Finance and Insurance 890 6,715
Real Estate & Rental and Leasing 315 3,425
Professional, Scientific & Technical Services 975 10,505
Management of Companies & Enterprises 20 180
Administrative & Support, Waste Management & Remediation Services 1,735 11,900
Educational services 2,015 16,455
Health Care & Social Assistance 3,265 25,920
Arts, Entertainment & Recreation 855 9,100
Accommodation & Food Services 2,090 24,915
Other Services (Except Public Administration) 1,135 10,025
Public Administration 1,245 10,685
8 City of Welland | Community Profile
OPEN FOR BUSINESS
& INVESTMENTS
The City’s Economic Development Office
aggressively promotes the following tools to
attract investment and growth in the City of
Welland because we want your business.
Development Team Approach – combines
building, planning, engineering, economic
development, and utility representatives into one
development team. This allows investors and
developers to work with all services at one time.
This team provides a coordinated and speedy
approach to obtaining the necessary site plan
approvals and building permits.
Foreign Trade Zone Designation – Niagara is
designated as a Foreign Trade Zone (FTZ) point,
a status that allows companies to take advantage
of incentives designed to make it easier and
financially feasible to import and export products.
Welland Enterprise Centre – provides the
information, resources and tools entrepreneurs
need to start and grow a business. Brownfield Community Improvement Plan (CIP)
– provides a framework of financial incentive
programs, strategies, and actions to encourage
Incentives and promote remediation and redevelopment of
The City of Welland and the Regional Municipality Brownfield properties within the defined project
of Niagara offer a series of financial incentives to area.
businesses seeking to develop specific lands within Downtown and Health and Wellness Cluster CIP
the city. These incentives are outlined in three – provides financial incentive programs to nurture
distinct Community Improvement Plans (CIPs), revitalization, reinforce diversity in downtown as a
each one designed to encourage new industrial transit supportive area, and encourage strength in
and commercial investment consistent with the the Health and Wellness Cluster.
City’s economic development strategic Plan.
Gateway Economic Zone CIP – provides
financial incentives to property owners who For more information on Welland’s investment
revitalize, strengthen and diversify the economy in incentives, please visit: www.welland.ca/
Welland by promoting private sector investment, Departments/EDC.asp
development, redevelopment, and construction
activity on employment lands in the Gateway CIP
Project Area.
madeinwelland.ca 9
RECENT INVESTMENTS
$400 MILLION: Private Sector Investment Since 2015
$18.6 MILLION: City-Owned Land Sales
1.0 MILLION +: Sq.Ft. of New Industrial and Commercial Development
500,000 sq.ft 19,550 sq.ft 130 Unit Retirement
Manufacturing Facility Food Processing Facility Home Residence
with an investment of $240M with an investment of $9.2M
100,000+ sq.ft. 150+ Job Company 75,000 sq.ft Expansion to
Manufacturing Facility excelling in digital insurance Northern Gold Foods
creating 100+ jobs and financial Servies $21.1M investment, creating
25 additional jobs
WELLAND’S LARGEST EMPLOYMENT SECTORS
2017 # Permits Value 2018 # Permits Value
Residential 702 $64,406,900 Residential 649 $90,533,600
Commercial 54 $3,408400 Commercial 61 $6,551,600
Institutional 14 $90,227,000 Institutional 24 $16,266,098
Industrial 15 $5,385,100 Industrial 21 $13,998,800
Agriculture 1 $35,000 Agriculture 2 $115,000
2019 # Permits Value New Dwelling Units
Residential 694 $109,997,008 2017 2018 2019
Commercial 72 $5,431,797 198 401 473
Institutional 9 $3,450,000
Industrial 18 $11,475,218
Agriculture 3 $791,000
10 City of Welland | Community ProfileMANUFACTURING
IN WELLAND
The manufacturing sector has deep roots in
Welland’s history and the City has continued to
keep pace with the ever-changing advanced
manufacturing landscape. Welland is home to a
wide range of manufacturers and is constantly
welcoming in new companies. Below are a few
examples of businesses that have located to
Welland and have taken advantage of the City’s
many assets such as its highly skilled labour force.
INNIO (Formerly GE) – Welland’s GE Brilliant
Factory has a new name and owner after Advent
International completed its acquisition of GE’s
Distributed Power business and created a new
standalone energy company – INNIO. The now
completed $240-million 48,620-square-metre
industrial facility is located in the Harry Diffin Niagara College Advanced
Industrial Park along Highway 140, between Manufacturing Innovation Centre
Silverthorn Street and Buchner Road. The factory
In 2013, Niagara College introduced a unique
manufactures two powerful product brands – the
advanced manufacturing innovation program to
Jenbacher and Waukesha gas engines. INNIO
build collaborative relationships between students,
currently employs over 250 workers. They are
faculty and industry in Niagara. The program was
another business to benefit from the Niagara
designed to provide Niagara’s small and medium
Gateway Economic Zone CIP.
size manufactures with access to research talent
Northern Gold Foods Ltd. – Located in the and equipment.
Enterprise Industrial Subdivision has completed
In 2016, the program was given a new home
its 90,000 sq. ft. food processing plant during the
with the completion of the 15,000 sq.ft. Walker
winter of 2016 and currently employs 75 people.
Advanced Manufacturing Centre in Welland. The
The company has also completed a 75,000 sq.ft.
new permanent, high tech manufacturing centre
expansion that has created an additional 25 jobs.
provides students with lab space for hands-on
They are the first business in Niagara to benefit
applied learning as well as innovation space for
from the Niagara Gateway Economic Zone CIP.
companies to conduct work onsite.
Devron Sales Ltd. – recently completed
Since the inception of the advanced
construction of a $1.9-million 11,500 sq.ft.
manufacturing program at Niagara College,
facility. They are another business to benefit from
faculty and students have helped many local
the Niagara Gateway Economic Zone CIP. It is
companies in lowering production costs,
anticipated that it will create 25 new jobs when
accelerating production speeds, developing
the company is fully operational
prototypes and accessing new markets. It’s an
excellent example of the close industry-academic
ties that flourish between Welland’s business and
Niagara’s post-secondary institutions.
madeinwelland.ca 11RETAIL
With an abundance of shopping facilities, Welland
offers shoppers a wide variety and great selection
to meet their shopping needs! Following is the
information of the local major retail stores and
shopping malls in Welland.
Located at 800 Niagara Street, the Seaway Mall
is a 500,000 Sq. Ft. shopping centre anchored by
Heart, Staples, Cineplex Entertainment, Winners
and Shoppers Drug Mart.
SHOPPING PLAZAS
Smart Centres Lincoln Centres
102 Primeway Drive 300 Lincoln Street
5 stores: Walmart, Canadian Tire, Rona 24 stores: Kanetix, Scotiabank, No Frills
Northtown Shopping Centre Rose City Plaza
325 Thorold Road 835 Ontario Road
13 stores: Food Basics, IDA Pharmacy 15 stores: Freshco, Shoppers Drug Mart, LCBO
Fitch Street Plaza South Pelham Market Plaza
200 Fitch Street 609 South Pelham Road
25 stores: LCBO, Giant Tiger 10 stores: Sobey’s, Shoppers Drug Mart
12 City of Welland | Community ProfileINFRASTRUCTURE
& SERVICES
Highways & Border Crossings
Welland possesses excellent highway and bus
access provided by Highway 406, a controlled
access freeway connecting Welland to the
ACCESS TO 4 Queen Elizabeth Way (QEW) freeway, the Greater
MAJOR HIGHWAYS Toronto Area and Buffalo, New York.
Airports
Being centrally located, Welland businesses are
able to take advantage of several airports such
as Toronto’s Pearson International Airport (YYZ),
4 INTERNATIONAL Hamilton International Airport (YHM), Buffalo-
AIRPORTS Niagara International Airport (BUF) and Niagara
Falls International Airport (IAG).
The Niagara Central Airport, located just outside
Welland’s city limits specializes in key services
such as executive charters, air cargo delivery, and
aerial advertising.
Rail Access
The City of Welland is serviced by two Class 1 rail
carriers. The Canadian National Railways and
the Canadian Pacific Railway, which interchange
2 CLASS 1 directly with Niagara’s GIO Railway for switching
RAIL CARRIERS services to and/or from various industries.
Waterway Access
The City’s location on the St. Lawrence Seaway
links Welland to ocean ports in such places as
Hong Kong, the Pacific Rim, Europe, and North
WELLAND CANAL/ and South America. There is space on Welland’s
ST. LAWRENCE SEAWAY harbor on the Welland Canal for warehousing
of goods to be loaded onto and received from
ocean going ships.
madeinwelland.ca 13EDUCATION &
INNOVATION
Parents and students have many choices when it Post-secondary institutions local to Welland
comes to education. The four school boards which include Niagara College, and Brock University.
operate schools in Welland provide for a variety There are also a variety of trade and skill schools
of options including French or English language for adults looking to further their education and
curriculums and Catholic or Public schools. become skilled in a specific field or trade.
NIAGARA COLLEGE CANADA
Niagara College, with its main campus in Welland
specializations include advanced technology,
applied health, community safety, media, food
and beverage sciences, business, hospitality
and tourism, and environment and horticulture.
Niagara College offers over 100 post-secondary
programs, with 82 programs with Work Integrated
Learning Activities (WIL) including 23 Co-op
programs, 8 Apprenticeship programs, 27 Applied
Research programs, 13 Field Placement programs,
and 8 Learning Enterprise programs.
BROCK UNIVERSITY
Brock University in St. Catharines is one of Canada’s
top mid-size institutions in terms of quality of
education, quality of teaching and most satisfied
students, has 18,000 students and 600 faculty.
At Brock, a significant focus on health and bio
sciences has emerged, centred on the $120-million
Cairns Family Health and Bioscience Research
Complex, a state-of-the-art facility where students
and professors explore new frontiers in green
science and health & wellness. Brock claims the
fifth largest co-op program in Canada.
14 City of Welland | Community ProfileHEALTH & WELLNESS
Welland McMaster Family Health
Welland’s health and wellness network has
expanded immensely in recent years to keep
up with the rapidly advancing pace of medical
and health sciences. The state of the art Welland
McMaster Family Health Team facility encompasses
11 Integrated Health Professionals including Nurses,
Social Workers, Dietitian, Occupational Therapist
and more. The health team strategically strives for
creating a patient-centred experience, fostering
leadership and collaboration, and inspiring
excellence and learning.
Welland Community Wellness Complex
One of the most scenic locations along Join the Wellness Complex to celebrate healthy
the Recreational Waterway is the Welland and active lifestyle through participation in one
Community Wellness Complex. The centre, or more of our active living and general interest
established twenty years ago to service the programs. Join friends for a game of cards or
community, the young and the young at heart shinny hockey. If you are musically inclined
has expanded: increased recreational facilities, bring your guitar and jam with others who enjoy
more opportunities for social interaction, cultural Country and Bluegrass. The complex also offers
engagement and sport development for people of personal service clinics including MTO driver
all ages and abilities. education, income tax and much more.
madeinwelland.ca 15SPORTS IN WELLAND
Welland prides itself on the recreational Outstanding contributions to these sports
opportunities and facilities it has to offer to families organizations are honoured by the Welland Sports
and individuals visiting or living in this community. Promotion Committee during the annual Sports
There are a number of facilities available for Awards Banquet and by Inductions to the Sports
community use, with a strong emphasis on Wall of Fame, a permanent display located in the
sports venues. Welland is the home to over forty Seaway Mall.
recreational and competitive sports organizations.
World Class Facilities Championships at the state-of-the-art facility. In
2021 the City will be a partner host of the Canada
Home to over four world class indoor sports Summer Games.
facilities, Welland makes a claim to being
recognized as Ontario’s Sports Capital! If you’re Youngs SportsPlex – $15.8M sports complex
an avid sports fan, you may have noticed a new which offers soccer, tennis, ultimate frisbee, touch
destination on the map when it comes to high football, golf, and slo-pitch. The facility features a
caliber sporting events. Welland has indeed FIFA regulation sized indoor soccer field, five FIFA
grown into the city of choice for many local, regulation sized outdoor soccer fields, two outdoor
provincial, and, even international tournaments and ball hockey rinks, four indoor tennis courts, as well
championships. as a sport performance centre.
Welland International Flatwater Cente (WIFC) –
The WIFC is a $10M water-based recreational area
that combines international standard-competitive
water sport facilities with recreational and social
opportunities. The facility was primarily built for the
Pan Am Games in which the city hosted. The City
also had the opportunity to host the International
Canoe Federation (ICF) Junior Under 23 Canoe
Sprint World Championships with 63 countries
competing and the ICF Canoe Polo World
16 City of Welland | Community ProfileRECREATION
& CULTURE
Welland’s Recreation Corridor Welland River. Suitable for family picnics, walking,
hiking, biking and jogging, everyone is sure to
Canal Trail and Merritt Island – Looking to spend enjoy the fresh air and good times to be sought
some time in the great outdoors? Discover the at the Canal Lands and Merritt Island! Cycling is
Canal Lands and Merritt Island, treasures in the becoming an even more trail-friendly experience in
City of Welland. Outdoor enthusiasts marvel at the Welland now that bilingual signage has been added
beauty and serenity of Merritt Island – a natural to the Greater Niagara Circle Route.
paradise located steps from downtown, between
the Welland Recreational Waterway and the Boat Rental Program – The Welland Boat
Rental Program operates Victoria Day weekend
to Labour Day weekend, offering flatwater
enthusiasts pedal boats, recreational canoes and
kayaks as well as stand-up paddleboards (SUP).
The Rental Program is the perfect way for visitors
to see the waterway. Soon the rental program will
be operating out of a brand new boat house made
entirely out of shipping containers which is due to
be completed in the summer of 2020.
madeinwelland.ca 17Welland Farmers Market Community Parks The Welland Farmers’ Market operates year Welland is indeed the “City of Roses” with many round in its historic downtown site. The Market of the finest displays in the City parks. One of is available for use as a hall suitable for seating of the premier locations is the Chippawa Park rose 100 -150 people, ideal for small business meetings, garden. This floral garden is the site of many workshops, community group meetings and family wedding pictures as it features many varieties gatherings. Furthermore, the Farmers’ Market is of roses with the City of Welland rose as a part a place where local farmers provide visitors and of the display. Other major parks with excellent Welland residents alike with a wide variety of fresh facilities include Memorial Park, Cooks Mills Park, produce for purchase. During peak season well Maple Park and St. George Park. Amenities do vary over seventy vendors are on site. The market is a so contact Corporate Services, Recreation and full year operation with an indoor market in the two Cultural Services. Looking for a place for a family market buildings on Saturdays only. reunion, a City park might be the spot! 18 City of Welland | Community Profile
FESTIVALS & EVENTS
Spring
March Break Family Free Skates
Easter Egg Hunt at Merritt Island
Easter at the Market
Berry Bonanza at the Market
Welland Ribfest
Niagara Regional Exhibition
Sports Awards Banquet
Welland Sports Wall of Fame
Victoria Day Celebrations
Events and FestivalsWelland is a community Summer
featuring many special events geared toward the
family. The choices are numerous. Welland Rose Festival
For additional information, including a
International Luncheons at Market Square
comprehensive calendar, important telephone
numbers and a leisure directory, consult the Welland Dragon Boat Festival
City’s Community Wellness Guide. The Guide
showcases many of the programs and services in Concerts on the Canal
the community. Copies of the Guide are available
at City Hall, Welland Community Wellness Canadian Tire Float Fest
Complex, and Welland Public Library, as well as
on-line at www.welland.ca.
Canada Day Celebrations
The Folklore Festival & World Ball
Autumn
Oktoberfest at the Market
Halloween Party
Winter
Welland Santa Claus Parade
Welland Winter Lights Tours
Holiday free skates & New Year Eve Bash
madeinwelland.ca 19Economic Development Office
60 East Main Street
Welland, Ontario L3B 3X4
Phone: 905-735-1700 Ext. 2111 | Fax: 905-735-1543
edc@welland.ca
www.welland.ca
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