COMPETITION OVERVIEW EXTENDED FINAL DEADLINE: The extended final deadline for the competition is June 9, 2021 - Promax
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NORTH AMERICA
2021
1
COMPETITION OVERVIEW
EXTENDED FINAL DEADLINE: The extended final deadline for the competition is June 9, 2021
ELIGIBILITY PERIOD
January 1, 2020 through December 31, 2020
Updated: 5/14/21WHO
& WHAT
WHO CAN ENTER?
Open across all platforms producing, airing and streaming entertainment content. Entrant can represent
the client, vendor or their agent; there is no stipulation in any category regarding the entrant so long as
the work was for air, broadcast, publishing or release in the United States and/or Canada.
WHAT CAN BE ENTERED?
Please refer to the technical speci cations within this document and at promax.org regarding materials for
submission and refer to the eligibility dates and categories for all quali cation details.
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fi1 If in any category, entries do not 2 In the event that any individual
meet the standard deemed award category attracts fewer than 4
IMPORTANT worthy by the jury, it is possible
that there will be no awards given
entries, the organizer reserves the
right to withdraw that category from
FOR YOU in that category. the competition. In this event, the
participating companies will receive
TO KNOW a credit towards future entry fees.
No cash refund will be given.
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3 ALL relevant permissions and 4 All material submissions will not 5 The organizers reserve the right
copyrights are assumed to be be returned and become the to add, subtract, amend or
cleared by the entrant. property of Promax to be used otherwise revise any category
at their discretion. as needed. Notice and updates
of revisions will be posted on
our website.
2Our Judging Process
PROMAX NORTH AMERICA AWARDS 2021
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FIRST ROUND OF JUDGING
The rst round of judging includes a diverse line up of industry judges from the entertainment marketing industry. Each entry is evaluated and
scored based on overall creativity, originality of concept, and message e ectiveness. Finalists are determined by the rst round of judging.
FINAL ROUND JURY
The top nalists in each category, as determined by the rst round of judging, advance to the nal round for jury consideration. An elite Jury of
industry professionals deliberate over the nalist entries and decide the GOLD, SILVER and BRONZE winners.
Winners will be announced at the annual awards show.
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fiHOT TOPICS
*HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN pg 13
*HT 02 SOCIAL GOOD CAMPAIGN – COVID-19 pg 13
*HT 03 SOCIAL GOOD CAMPAIGN – DIVERSITY AWARENESS pg 13
*HT 04 AGAINST ALL ODDS pg 13
CATEGORY MARKETING CREATIVITY
INDEX GENERAL ENTERTAINMENT
MC 01 BRAND IMAGE PROMO pg 14
MC 02 BRAND IMAGE PROMO CAMPAIGN pg 14
MC 03 BRAND IMAGE - LONG FORMAT pg 14
MC 04 BRAND PROMO: WEBSITE OR APP PROMOTION pg 14
MC 05 BRAND PROMO: HOLIDAY OR SPECIAL EVENT PROMO pg 14
MC 06 BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN pg 15
MC 07 PROGRAM TRAILER PROMO pg 15
MC 08 SYNDICATED PROGRAM PROMO pg 15
MC 09 INTERNAL MARKETING PRESENTATION OR SIZZLE pg 15
MC 10 EXTERNAL MARKETING PRESENTATION OR SIZZLE pg 15
MC 11 IN-HOUSE PROGRAM PROMO pg 16
MC 12 IN-HOUSE PROGRAM CAMPAIGN pg 16
MC 13 OUT-OF-HOUSE PROGRAM PROMO pg 16
MC 14 OUT-OF-HOUSE PROGRAM CAMPAIGN pg 17
*MC 15 EPISODIC PROGRAM PROMO pg 17
*NEW CATEGORY
4GENERAL ENTERTAINMENT
MC 16 “BEHIND THE SCENES” PROMO pg 17
MC 17 BLOCK OF PROGRAMMING PROMO OR CAMPAIGN pg 17
MC 18 CHILDREN: CLIP-BASED PROGRAM PROMO pg 17
MC 19 CHILDREN: PROGRAM PROMO pg 18
MC 20 CHILDREN: PROGRAM CAMPAIGN pg 18
CATEGORY MC 21
MC 22
COMEDY: CLIP-BASED PROMO
COMEDY: PROGRAM PROMO
pg 18
pg 18
INDEX MC 23 COMEDY: PROGRAM CAMPAIGN pg 18
MC 24 DAYTIME: PROGRAM PROMO pg 18
*MC 25 DOCUMENTARY: CLIP-BASED PROMO pg 19
*MC 26 DOCUMENTARY: PROGRAM PROMO pg 19
*MC 27 DOCUMENTARY: PROGRAM CAMPAIGN pg 19
MC 28 DRAMATIC: CLIP-BASED PROGRAM PROMO pg 19
MC 29 DRAMATIC: PROGRAM PROMO pg 19
MC 30 DRAMATIC: PROGRAM CAMPAIGN pg 19
MC 31 HOSTED ENTERTAINMENT: PROGRAM PROMO pg 20
MC 32 LIVE EVENT: PROGRAM PROMO pg 20
MC 33 LIVE EVENT: PROGRAM CAMPAIGN pg 20
*MC 34 NEWS: CLIP-BASED PROGRAM PROMO pg 20
MC 35 NEWS: PROGRAM OR SPECIAL REPORT PROMO OR CAMPAIGN pg 20
MC 36 SPORTS: CLIP-BASED PROGRAM PROMO pg 21
MC 37 SPORTS: PROGRAM PROMO OR CAMPAIGN pg 21
MC 38 UNSCRIPTED: CLIP-BASED PROGRAM PROMO pg 21
*NEW CATEGORY
5GENERAL ENTERTAINMENT
MC 39 UNSCRIPTED: PROGRAM PROMO pg 21
MC 40 UNSCRIPTED: PROGRAM CAMPAIGN pg 21
MC 41 STUNT PROMOTION pg 21
MC 42 SEASONAL OR SPECIAL EVENT PROGRAM PROMO pg 22
MC 43 SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN pg 22
CATEGORY MC 44 WEBISODE pg 22
INDEX AUDIO ENTERTAINMENT
MC 45 PROGRAM PROMOTION RADIO PROMO pg 22
MC 46 COPYWRITING FOR A RADIO PROMO pg 22
*MC 47 PODCAST PROMOTION: SHOW/NETWORK pg 23
*MC 48 PODCAST PROMOTION: AUDIO TRAILER pg 23
*MC 49 PODCAST PROMOTION: VIDEO TRAILER pg 23
SOCIAL ACTION
MC 50 PUBLIC SERVICE ANNOUNCEMENT PROMO pg 23
MC 51 BEST IN CLASS SOCIAL GOOD CAMPAIGN pg 23
CRAFT
MC 52 EDITING pg 24
MC 53 COPYWRITING pg 24
MC 54 DIRECTING pg 24
*NEW CATEGORY
6CRAFT
MC 55 ANIMATION pg 24
MC 56 SOUND DESIGN pg 24
MC 57 SPORTS: EDITING pg 24
MC 58 SPORTS: DIRECTING pg 25
MC 59 VOICE-OVER PERFORMANCE pg 25
CATEGORY
INDEX ART DIRECTION & DESIGN
GENERAL ENTERTAINMENT
*AD 01 STREAMING GRAPHIC PACKAGE pg 26
AD 02 BRAND IMAGE DESIGN PROMO pg 26
AD 03 TOTAL BRAND IMAGE PACKAGE pg 26
AD 04 PROGRAM DESIGN PROMO pg 26
AD 05 TOTAL PROGRAM PACKAGE pg 26
*AD 06 IN-HOUSE PROGRAM PROMO - DESIGN pg 27
*AD 07 OUT-OF-HOUSE PROGRAM PROMO - DESIGN pg 27
AD 08 HOLIDAY/SEASONAL/SPECIAL EVENT DESIGN PROMO pg 27
AD 09 SPORTS: IMAGE DESIGN PROMO pg 27
AD 10 SPORTS: IMAGE DESIGN CAMPAIGN pg 28
AD 11 SPORTS: IMAGE DESIGN FOR A SPECIAL EVENT pg 28
AD 12 SPORTS: PROGRAM FRONT ENDS/OPEN/TITLES pg 28
AD 13 NEWS: PROGRAM OPEN/TITLES pg 28
AD 14 SHORT FORM PROMOTION pg 28
AD 15 INTERNAL MARKETING PRESENTATION pg 29
*NEW CATEGORY
7GENERAL ENTERTAINMENT
AD 16 ANIMATION pg 29
AD 17 CHANNEL ID pg 29
*AD 18 PROMO ID pg 29
AD 19 INFORMATIONAL GRAPHICS pg 29
AD 20 INTERSTITIAL/BUMPER pg 30
CATEGORY AD 21
AD 22
INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN
MOTION GRAPHICS
pg 30
pg 30
INDEX *AD 23 VISUAL EFFECTS pg 30
AD 24 TITLE SEQUENCE pg 30
AD 25 TYPOGRAPHY pg 30
PRINT
AD 26 TOTAL PRINT PACKAGE: BRAND OR PROGRAM pg 31
AD 27 PRINT: PRESS KIT pg 31
AD 28 PRINT: PREMIUM OR SPECIALTY ITEMS pg 13
AD 29 PRINT: 3-D PROMOTIONAL, SALES KIT pg 31
MULTIMEDIA
AD 30 BRAND IMAGE - REBRAND OR REFRESH pg 32
AD 31 MULTIPLATFORM PROGRAM IMAGE pg 32
*NEW CATEGORY
8KEY ART
KA 01 KEY ART: COPYWRITING pg 33
KA 02 KEY ART: ILLUSTRATION pg 33
KA 03 KEY ART: PHOTOGRAPHY pg 33
KA 04 KEY ART: RETOUCHING AND PRODUCTION pg 33
CATEGORY KA 05
KA 06
KEY ART: POSTER
KEY ART: POSTER CAMPAIGN
pg 33
pg 34
INDEX KA 07
KA 08
KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM
KEY ART: LOGO DESIGN
pg 34
pg 34
KA 09 KEY ART: OUT-OF-HOME AD pg 34
KA 10 KEY ART: OUT-OF-HOME AD CAMPAIGN pg 34
KA 11 KEY ART: OUTDOOR STATIC AD pg 35
KA 12 KEY ART: OUTDOOR STATIC AD CAMPAIGN pg 35
360 CAMPAIGN
MP 01 360 CAMPAIGN: BRAND IMAGE pg 36
MP 02 360 CAMPAIGN: PROGRAM PROMOTION pg 36
MP 03 360 CAMPAIGN: COMEDY PROGRAM PROMOTION pg 36
MP 04 360 CAMPAIGN: CHILDREN PROGRAM PROMOTION pg 36
MP 05 360 CAMPAIGN: DRAMATIC PROGRAM pg 37
MP 06 360 CAMPAIGN: NONFICTION PROGRAM pg 37
MP 07 360 CAMPAIGN: SEASONAL/SPECIAL EVENT PROGRAM pg 37
MP 08 360 CAMPAIGN: STUNT PROMOTION pg 37
*NEW CATEGORY
9DIGITAL & SOCIAL
DS 01 MICRO VIDEO CONTENT pg 38
DS 02 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA pg 38
DS 03 USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES pg 38
DS 04 ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES pg 38
CATEGORY DS 05
DS 06
CONTENT FOR DIGITAL PROMO
ONLINE ADVERTISING: BANNERS/SKYSCRAPERS/ CONTEXTUAL
pg 38
pg 39
INDEX DS 07
DS 08
ONLINE ADVERTISING MARKETING
ONLINE TAKEOVER OR ROADBLOCK PROMOTION
pg 39
pg 39
DS 09 SOCIAL MEDIA/MOBILE-BASED PROMOTIONAL DIGITAL VIDEO CONTENT pg 39
DS 10 SOCIAL MEDIA CONTENT SERIES pg 39
*DS 11 VERTICAL VIDEO pg 40
DS 12 WEBSITE pg 40
*DS 13 MICROSITE pg 40
DS 14 TECHNICAL INNOVATIONS: DIGITAL PLATFORMS pg 40
SPECIAL CATEGORIES
*S 01 EXPERIENTIAL ACTIVATION FOR A PROGRAM OR SERIES pg 41
S 02 EXPERIENTIAL ACTIVATION FOR A CONSUMER EVENT pg 41
S 03 EVENT PRODUCTION DESIGN pg 14
S 04 VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATIONS pg 14
S 05 SOMETHING FOR NOTHING pg 41
S 06 DELIVERING ON A DIME pg 42
*NEW CATEGORY *S 07 FAN DRIVEN pg 42
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S 08 FUNNIEST PROMO pg 42SPECIAL CATEGORIES
S 09 SALON DES REFUS S pg 42
S 10 I’M NOT CRYING, YOU ARE! pg 24
S 11 OMG! pg 42
S 12 MUSIC VIDEO OR SHORT SUBJECT VIDEO pg 43
CATEGORY S 13
S 14
MUSIC: BEST USE OF MUSIC
MUSIC: BEST USE OF MUSIC WITH ORIGINAL LYRICS
pg 43
pg 43
INDEX S 15
S 16
MUSIC: BEST USE OF ORIGINAL MUSIC/SCORE
SPORTS: BEST USE OF MUSIC
pg 43
pg 43
MOVIE MARKETING
MV 01 MOVIES: BEST PROMO pg 44
MV 02 MOVIES: BEST CAMPAIGN pg 44
MV 03 MOVIES: BEST TRAILER pg 44
MV 04 MOVIES: KEY ART pg 44
MV 05 MOVIES: KEY ART CAMPAIGN pg 44
MV 06 MOVIES: TELEVISION MOVIE PROMO pg 45
MV 07 MOVIES: MOTION PICTURE MOVIE ON TELEVISION pg 45
CONTENT PARTNERSHIP
CP 01 CONTENT PARTNERSHIP: MOVIE AND PRODUCT TIE-IN pg 46
CP 02 CONTENT PARTNERSHIP: MOVIE AND PROGRAM/SERIES TIE-IN pg 46
CP 03 CONTENT PARTNERSHIP: PROGRAM/SERIES AND PRODUCT TIE IN pg 46
*NEW CATEGORY CP 04 CONTENT PARTNERSHIP: PROMO/CAMPAIGN - ADVERTISING pg 46
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ÉCONTENT PARTNERSHIP
CP 05 CONTENT PARTNERSHIP: USING MULTIPLE PLATFORMS pg 46
*CP 06 CONTENT PARTNERSHIP: OUTEGRATION pg 47
CP 07 CONTENT PARTNERSHIP: BEST USE OF AN ATHLETE pg 47
CP 08 CONTENT PARTNERSHIP: SPORTS AND PRODUCT TIE-IN pg 47
CATEGORY PUBLIC RELATIONS/PUBLICITY
INDEX *PR 01 PUBLICITY: BEST CAMPAIGN FOR A BRAND pg 48
*PR 02 PUBLICITY: BEST CAMPAIGN FOR CONTENT pg 48
*PR 03 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) PROMO pg 48
*PR 04 PUBLICITY: FOR-YOUR-CONSIDERATION (FYC) CAMPAIGN (MULTI-MEDIA) pg 48
*PR 05 PUBLICITY: PREMIUM OR SPECIALTY ITEMS pg 49
*PR 06 PUBLICITY: BEST INTEGRATED CORPORATE RESPONSIBILITY CAMPAIGN pg 49
*PR 07 PUBLICITY: BEST STUNT pg 49
*PR 08 PUBLICITY: INFLUENCER/TALENT PROMOTION pg 49
*NEW CATEGORY
12HOT TOPICS
NORTH AMERICA Categories in this field include marketing and creative work for popular and trending topics including current events.
2021 *HT 01 NEWS: ELECTION COVERAGE PROMO/CAMPAIGN
A single or group of promos or online promotional material created to promote the 2020 U.S. Presidential
election.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
*HT 02 SOCIAL GOOD CAMPAIGN – COVID-19
This category represents a creative and impactful campaign in response to the COVID-19 crisis.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
*HT 03 SOCIAL GOOD CAMPAIGN – DIVERSITY AWARENESS
A campaign and call to action in response to increased emphasis on racial equality and justice in the US.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
*HT 04 AGAINST ALL ODDS
A truly excellent promo realized within the limitations of ‘work from home’ and/or pandemic productions.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less and marketing objective must explain the
inspiration and limitations that were faced during the production of the work.
HOT TOPICS
Categories in this eld include marketing
and creative work for popular and
trending topics including current events.
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Categories in this field include marketing and creative work to promote any entertainment platform or entertainment program across any platform.
NORTH AMERICA
2021 GENERAL ENTERTAINMENT
MC 01 BRAND IMAGE PROMO
A promo created to promote and enhance the brand image of a network, channel, station, studio, cable/satellite
provider or streaming platform.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
Does not include identi cation pieces or content/program promotions (IDs: see design award categories).
MC 02 BRAND IMAGE PROMO CAMPAIGN
A campaign created to promote the brand image of a network, channel, station, studio, cable/satellite provider
or streaming platform.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Each video needs to be ninety seconds (:90) or less.
Does not include identi cation pieces or content/program promotions (IDs: see design award categories).
MC 03 BRAND IMAGE - LONG FORMAT
A long-format video or webisode created to promote the brand image of a network, channel, station, studio,
cable/satellite provider or streaming platform.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve. Each video needs to be at least ninety seconds (:90).
MC 04 BRAND PROMO: WEBSITE OR APP PROMOTION
MARKETING A single or group of related promos created to promote a network, channel, station, studio, cable/satellite
provider or streaming platform website or interactive applications.
CREATIVITY SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
Categories in this eld include marketing MC 05 BRAND PROMO: HOLIDAY OR SPECIAL EVENT PROMO
and creative work to promote any A promo created to promote the brand image of a network, channel, station, studio, cable/satellite provider or
entertainment platform or entertainment streaming platform associated with or using a holiday or special event theme.
program across any platform. SUBMISSION REQUIREMENTS:
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One item per entry. Video needs to be ninety seconds (:90) or less.
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NORTH AMERICA MC 06 BRAND PROMO: HOLIDAY OR SPECIAL EVENT CAMPAIGN
A campaign created to promote the brand image of a network, channel, station, studio, cable/satellite provider
2021 or streaming platform associated with or using a holiday or special event theme.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
MC 07 PROGRAM TRAILER PROMO
A trailer created from show material to promote any program or series intended speci cally for an advertising or
promotional presentation (may include TCA, press tour, Comic-Con, etc.).
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be four minutes (4:00) or less.
MC 08 SYNDICATED PROGRAM PROMO
A promo created to promote any syndicated/distributed program or series of programs to local audiences,
stations, or other program buyers.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 09 INTERNAL MARKETING PRESENTATION OR SIZZLE
A presentation created to promote branding, programming, capabilities, or facilities to internal personnel,
employees, and vendors, including long-form promotional spots, sizzles, year-ends, etc.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be three minutes (3:00) or less.
MARKETING MC 10 EXTERNAL MARKETING PRESENTATION OR SIZZLE
A presentation created to promote branding, programming, capabilities, or facilities to external a liates, systems,
CREATIVITY advertisers, agencies, or funders, including long-form promotional spots, upfronts, industry events, etc.
SUBMISSION REQUIREMENTS:
Categories in this eld include marketing One item per entry. Video needs to be three minutes (3:00) or less.
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA MC 11 IN-HOUSE PROGRAM PROMO
A promo created to promote any program or series of programs produced in-house at any network, channel,
2021 content platform, or distributor.
NOTE: To be eligible as in-house, 100% of the work must be created by internal sta in at least four of these
ve areas:
1. script or concept
2. sound
3. visuals
4. design/graphics
5. editorial
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
FULL CREDIT LIST MUST BE SUBMITTED WITH ALL ENTRIES.
MC 12 IN-HOUSE PROGRAM CAMPAIGN
A campaign created to promote any program or series of programs. Must be produced in-house at any network,
channel, content platform, or distributor.
NOTE: To be eligible as in-house, 100% of the work must be created by internal sta in at least four of these
ve areas:
1. script or concept
2. sound
3. visuals
4. design/graphics
5. editorial
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos need to be ninety seconds (:90) or less.
FULL CREDIT LIST MUST BE SUBMITTED WITH ALL ENTRIES.
MARKETING MC 13 OUT-OF-HOUSE PROGRAM PROMO
A promo created to promote any program or series of programs. Must be produced out-of-house (by an
CREATIVITY agency/creative service company or vendor).
SUBMISSION REQUIREMENTS:
Categories in this eld include marketing One item per entry. Video needs to be ninety seconds (:90) or less.
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA MC 14 OUT-OF-HOUSE PROGRAM CAMPAIGN
A campaign created to promote any program or series of programs. Must be produced out-of-house (by an
2021 agency/creative service company or vendor).
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos need to be ninety seconds (:90) or less.
*MC 15 EPISODIC PROGRAM PROMO
An episodic promo created to promote any program or series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 16 “BEHIND THE SCENES” PROMO
A single or group of “behind the scenes” or “making of” promos used to promote speci c programs, series, etc.,
and/or the network. If full promotion is longer than allotted time, entry must be edited to t the time
speci cations.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ve minutes (5:00) or less with a total running time of ten
minutes (10:00) or less for all videos together.
MC 17 BLOCK OF PROGRAMMING PROMO OR CAMPAIGN
A single or group of promos created to promote a regularly scheduled, related block of programming.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
MARKETING MC 18 CHILDREN: CLIP-BASED PROGRAM PROMO
A clip-based promo created to promote a children's program.
CREATIVITY SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
Categories in this eld include marketing
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA MC 19 CHILDREN: PROGRAM PROMO
A promo created to promote a children’s program.
2021 SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 20 CHILDREN: PROGRAM CAMPAIGN
A campaign created to promote a children’s program.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
MC 21 COMEDY: CLIP-BASED PROMO
A clip-based promo created to promote a comedy program, series, etc.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 22 COMEDY: PROGRAM PROMO
A promo created to promote a comedy program, or series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 23 COMEDY: PROGRAM CAMPAIGN
A campaign created to promote a comedy program, or series.
SUBMISSION REQUIREMENTS:
MARKETING Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
CREATIVITY MC 24 DAYTIME: PROGRAM PROMO
A promo created to promote a daytime entertainment program or series.
Categories in this eld include marketing SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA *MC 25 DOCUMENTARY: CLIP-BASED PROMO
A clip-based promo created to promote a documentary.
2021 SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
*MC 26 DOCUMENTARY: PROGRAM PROMO
A single promo created to promote a documentary or documentary mini series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
*MC 27 DOCUMENTARY: PROGRAM CAMPAIGN
A campaign created to promote a documentary.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos need to be ninety seconds (:90) or less.
MC 28 DRAMATIC: CLIP-BASED PROGRAM PROMO
A clip-based promo created to promote a dramatic series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 29 DRAMATIC: PROGRAM PROMO
A promo created to promote a dramatic series.
SUBMISSION REQUIREMENTS:
MARKETING One item per entry. Video needs to be ninety seconds (:90) or less.
CREATIVITY MC 30 DRAMATIC: PROGRAM CAMPAIGN
A campaign created to promote a dramatic series.
Categories in this eld include marketing SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA MC 31 HOSTED ENTERTAINMENT: PROGRAM PROMO
A promo created to promote an entertainment, music, or variety program (e.g., variety, talk show, quiz show,
2021 talent show, award show) or series of programs.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 32 LIVE EVENT: PROGRAM PROMO
A promo created to promote a one-time live event program. Submission must be for a program aired live, such
as a game or special event.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 33 LIVE EVENT: PROGRAM CAMPAIGN
A campaign created to promote a one-time live event program. Submission must be for a program aired live,
such as a game or special event.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
*MC 34 NEWS: CLIP-BASED PROGRAM PROMO
A clip-based promo created to promote a news program.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MARKETING MC 35 NEWS: PROGRAM OR SPECIAL REPORT PROMO OR CAMPAIGN
CREATIVITY
A single or group of promos or online promotional material created to promote a news program, a special
report/event, information, current a airs, etc.
SUBMISSION REQUIREMENTS:
Categories in this eld include marketing Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA MC 36 SPORTS: CLIP-BASED PROGRAM PROMO
A clip-based promo created to promote a sports program, series, sports news program, etc. EXCLUDES live
2021 events or games.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 37 SPORTS: PROGRAM PROMO OR CAMPAIGN
A single or group of promos created to promote a sports program, series, sports news program, etc. EXCLUDES
live events or games.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
MC 38 UNSCRIPTED: CLIP-BASED PROGRAM PROMO
A clip-based promo created to promote a unscripted/reality program, or series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 39 UNSCRIPTED: PROGRAM PROMO
A promo created to promote a unscripted/reality program, or series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 40 UNSCRIPTED: PROGRAM CAMPAIGN
A campaign created to promote a unscripted/reality program, or series.
MARKETING SUBMISSION REQUIREMENTS:
CREATIVITY Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
MC 41 STUNT PROMOTION
Categories in this eld include marketing A single or group of promos with a surprising, out-of-the-ordinary creative/marketing approach to the promotion
for a one-time, programming event only. (See category MP 08 to submit entire campaign for consideration).
and creative work to promote any
entertainment platform or entertainment SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
program across any platform.
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NORTH AMERICA
MC 42 SEASONAL OR SPECIAL EVENT PROGRAM PROMO
2021 A promo created to promote a holiday, seasonal, or special event program, or series. EXCLUDES news or sports
events.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 43 SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN
A campaign created to promote a holiday, seasonal, or special event program, or series. EXCLUDES news or
sports events.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos needs to be ninety seconds (:90) or less.
MC 44 WEBISODE
A long-form webisode or video that promotes a program, network, channel, station, studio, cable/satellite
provider or streaming platform virally or directly but not via broadcast.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be no longer than ve minutes (5:00).
AUDIO ENTERTAINMENT
MC 45 PROGRAM PROMOTION RADIO PROMO
A radio promo created to promote any category of broadcast content.
MARKETING SUBMISSION REQUIREMENTS:
One item per entry. Audio needs to be ninety seconds (:90) or less. Upload as .mov.
CREATIVITY MC 46 COPYWRITING FOR A RADIO PROMO
An audio-based promo that demonstrates creative and e ective copywriting or scriptwriting.
Categories in this eld include marketing
and creative work to promote any SUBMISSION REQUIREMENTS:
One item per entry. Audio needs to be ninety seconds (:90) or less. Upload as .mov.
entertainment platform or entertainment
program across any platform.
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NORTH AMERICA
*MC 47 PODCAST PROMOTION: SHOW/NETWORK
2021 An audio or video promo created to promote an original podcast created as ancillary content to help promote a
show or network.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less. Audio needs to be ninety seconds (:90) or
less. Upload as .mov.
*MC 48 PODCAST PROMOTION: AUDIO TRAILER
A trailer leveraging audio content from each episode to create branded audio promotion across any platform.
SUBMISSION REQUIREMENTS:
One item per entry. Audio needs to be ninety seconds (:90) or less. Upload as .mov.
*MC 49 PODCAST PROMOTION: VIDEO TRAILER
A podcast promotional teaser designed to give a taste of what the listener should expect, encourage them to
listen and designed to build anticipation.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
SOCIAL ACTION
MC 50 PUBLIC SERVICE ANNOUNCEMENT PROMO
A single promo created to raise community awareness and to change public attitudes, opinions, or even
behavior towards an issue.
MARKETING SUBMISSION REQUIREMENTS:
One item per entry. Video need to be ninety seconds (:90) or less.
CREATIVITY MC 51 BEST IN CLASS SOCIAL GOOD CAMPAIGN
A social good campaign whose objectives may include increasing awareness for a cause, inspiring action, crowd
Categories in this eld include marketing funding for a social good project and promoting philanthropic work. (See category PR 06 for corporate
and creative work to promote any responsibility campaign)
entertainment platform or entertainment SUBMISSION REQUIREMENTS:
program across any platform. Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
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NORTH AMERICA MC 52 EDITING
A promo, presentation, interstitial, etc., that demonstrates creative and e ective promo editing.
2021 SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 53 COPYWRITING
A promo, presentation, interstitial, etc., that demonstrates creative and e ective copywriting.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 54 DIRECTING
A promo that demonstrates superior directing skills and execution of mise-en-scène including direction of
actors, camera setups, oversight of production design, etc
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 55 ANIMATION
A promo that demonstrates creative and e ective use of animation including typography or 2-D or 3-D
manipulation. Any entry containing live footage may be disquali ed.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 56 SOUND DESIGN
A promo that demonstrates creative and e ective use of sound components including music, sound e ects,
MARKETING
voice talent, etc.
SUBMISSION REQUIREMENTS:
CREATIVITY One item per entry. Video needs to be ninety seconds (:90) or less.
MC 57 SPORTS: EDITING
Categories in this eld include marketing A sports speci c promo, presentation, interstitial, etc., that demonstrates creative and e ective promo editing
and creative work to promote any SUBMISSION REQUIREMENTS:
entertainment platform or entertainment One item per entry. Video needs to be ninety seconds (:90) or less.
program across any platform.
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NORTH AMERICA MC 58 SPORTS: DIRECTING
2021
A sports speci c promo that demonstrates superior execution of mise-en-scène including direction of actors,
camera setups, oversight of production design, etc., for a speci c network or content brand, used across any
media (e.g., television, Internet, mobile property, in-game experience).
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
MC 59 VOICE-OVER PERFORMANCE
Best performance by a voice-over artist for use in a promotion, marketing, or sales piece or series of pieces. On-
air, online, radio, and corporate entries are accepted.
SUBMISSION REQUIREMENTS:
One item per entry. Video or audio needs to be ninety seconds (:90) or less. For audio, upload as .mov.
MARKETING
CREATIVITY
Categories in this eld include marketing
and creative work to promote any
entertainment platform or entertainment
program across any platform.
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Categories in this field include design and execution efforts to promote any entertainment platform or entertainment program across any platform.
NORTH AMERICA
2021 GENERAL ENTERTAINMENT
*AD 01 STREAMING GRAPHIC PACKAGE
Box art and other graphics speci cally designed to promote a title on a streaming service.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos need to be ninety seconds (:90) or less.
AD 02 BRAND IMAGE DESIGN PROMO
A promo using on-air materials/elements designed speci cally to promote a network, channel, station, studio,
cable/satellite provider or streaming platform.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
AD 03 TOTAL BRAND IMAGE PACKAGE
A package of on-air materials/elements designed to brand a network, channel, station, studio, cable/satellite
provider or streaming platform.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items (e.g. promos, IDs, bumpers, etc). Videos need to be ninety seconds (:90) or
less.
AD 04 PROGRAM DESIGN PROMO
A promo using on-air materials/elements designed speci cally to promote any program or series of programs.
SUBMISSION REQUIREMENTS:
ART DIRECTION One item per entry. Video needs to be ninety seconds (:90) or less.
& DESIGN AD 05 TOTAL PROGRAM PACKAGE
A package of on-air material/elements designed speci cally to promote a program or series of programs.
Categories in this eld include design SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items (e.g. promos, IDs, bumpers, etc). Videos need to be ninety seconds (:90) or
and execution e orts to promote any less.
entertainment platform or entertainment
program across any platform. 26
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NORTH AMERICA *AD 06 IN-HOUSE PROGRAM PROMO - DESIGN
A promo created to promote any program or series of programs produced in-house at any network, channel,
2021 content platform, or distributor.
NOTE: To be eligible as in-house, 100% of the work must be created by internal sta in at least three of these
four areas:
1. Concept
2. Design
3. Animation
4. Visual e ects
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
FULL CREDIT LIST MUST BE SUBMITTED WITH ALL ENTRIES.
*AD 07 OUT-OF-HOUSE PROGRAM PROMO - DESIGN
A promo using on-air materials/elements designed to promote any program or series of programs. Must be
produced out-of-house (by an agency/creative service company or vendor).
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
AD 08 HOLIDAY/SEASONAL/SPECIAL EVENT DESIGN PROMO
A promo using materials/elements designed speci cally to promote a holiday, seasonal, or special event
program, or series.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
AD 09 SPORTS: IMAGE DESIGN PROMO
A promo using on-air materials/elements designed to promote a speci c sports program or series.
ART DIRECTION SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
& DESIGN
Categories in this eld include design
and execution e orts to promote any
entertainment platform or entertainment
program across any platform. 27
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NORTH AMERICA AD 10 SPORTS: IMAGE DESIGN CAMPAIGN
A campaign using on-air materials/elements designed to promote a speci c sports program or series (may
2021 include promos, bumpers, lower thirds, etc.).
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items (e.g. promos, IDs, bumpers, etc). Videos need to be ninety seconds (:90) or
less.
AD 11 SPORTS: IMAGE DESIGN FOR A SPECIAL EVENT
A single or group of promos using on-air materials/elements designed to promote a one-time sports special
event such as a contest, an anniversary, a variety show, a holiday, etc.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be ninety seconds (:90) or less.
AD 12 SPORTS: PROGRAM FRONT ENDS/OPEN/TITLES
A sports program or show opening, title sequence, and/or transitional promotional breaks designed speci cally
for a program. Submit as aired. Programs only.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be thirty seconds (:30) or less.
AD 13 NEWS: PROGRAM OPEN/TITLES
A single graphic execution expressly produced to demonstrate or convey information for news or current a airs
programs (may include informational graphics, open/titles, and program bumpers).
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be no longer than thirty seconds (:30) or less.
AD 14 SHORT FORM PROMOTION
ART DIRECTION A single or group of related short-form videos that promote the brand image in a concise, yet meaningful
manner.
& DESIGN SUBMISSION REQUIREMENTS:
Minimum one, maximum three items. Videos need to be thirty seconds (:30) or less.
Categories in this eld include design
and execution e orts to promote any
entertainment platform or entertainment
program across any platform. 28
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NORTH AMERICA AD 15 INTERNAL MARKETING PRESENTATION
A not-for-broadcast promo for a program, platform, channel, or service, including trade shows, sales tapes,
2021 upfront and attract loops, internal sales and marketing, animation, and post-production accomplished for
corporate, not commercial, programming.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be no longer than ve minutes (5:00).
AD 16 ANIMATION
A promo that demonstrates artistically creative and e ective use of animation.
SUBMISSION REQUIREMENTS:
One item per entry. Illustrations can be compiled together to be judged as a single entry. Video needs to be
ninety seconds (:90) or less.
AD 17 CHANNEL ID
A group of ID'S designed to reinforce a general entertainment channel, network, or station identity/brand. No
promos/spots; ID’s only.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be thirty seconds (:30) or less.
*AD 18 PROMO ID
A group of ID's designed speci cally to promote any program or series of programs. No promos/spots; ID’s only.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Videos need to be thirty seconds (:30) or less.
AD 19 INFORMATIONAL GRAPHICS
ART DIRECTION A graphic execution expressly produced to demonstrate or convey information for general entertainment
programs (includes menus and navigational graphics; does not include IDs, promos, etc.). EXCLUDES news or
& DESIGN sports programs.
SUBMISSION REQUIREMENTS:
One item per entry. Informational graphics can be compiled together to be judged as a single entry. Video needs
Categories in this eld include design to be ninety seconds (:90) or less.
and execution e orts to promote any
entertainment platform or entertainment
program across any platform. 29
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NORTH AMERICA AD 20 INTERSTITIAL/BUMPER
A single or group of interstitials/bumpers designed speci cally to, without overt promotion, bridge gaps
2021 between general entertainment programming.
SUBMISSION REQUIREMENTS:
Minimum one, maximum three items. Videos need to be two minutes (2:00) or less.
AD 21 INTERSTITIAL AND PROGRAM WRAPS CAMPAIGN
A campaign of nontraditional promos or informational materials used in conjunction with the content of a
program, designed to enhance the brand identity of the program, series, network, and/or channel with no
advertiser involvement.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Videos need to be three minutes (3:00) or less.
AD 22 MOTION GRAPHICS
A promo that demonstrates creative and e ective use of motion graphics.
SUBMISSION REQUIREMENTS:
One item per entry. Illustrations can be compiled together to be judged as a single entry. Video needs to be
ninety seconds (:90) or less.
*AD 23 VISUAL EFFECTS
A promo that demonstrates creative and e ective use of VFX and/or CG.
SUBMISSION REQUIREMENTS:
One item per entry. Illustrations can be compiled together to be judged as a single entry. Video needs to be
ninety seconds (:90) or less.
AD 24 TITLE SEQUENCE
ART DIRECTION
An opening title sequence designed speci cally for any program. Submit as aired. EXCLUDES news or sports
programs.
& DESIGN SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be ninety seconds (:90) or less.
Categories in this eld include design AD 25 TYPOGRAPHY
and execution e orts to promote any An example of typography in a promo piece (including but not limited to promotion, IDs, interstitials, etc.).
entertainment platform or entertainment SUBMISSION REQUIREMENTS:
program across any platform. One item per entry. Submit as aired. Video needs to be ninety seconds (:90) or less. 30
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NORTH AMERICA AD 26 TOTAL PRINT PACKAGE: BRAND OR PROGRAM
A total package of print elements designed to promote a network, channel, station, studio, cable/satellite
2021 provider, streaming platform or any program (may include packaging, outdoor, poster, kits, collateral,
advertising, stationery, etc.).
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve, items. Each piece must be uploaded as a pdf.
AD 27 PRINT: PRESS KIT
A single at, folded, or bound two-dimensional or three- dimensional piece designed for promotional and press-
related purposes speci cally. Contents may be included if part of a single design unit (may include three-
dimensional objects and/or special e ects).
SUBMISSION REQUIREMENTS:
One item per entry. Piece may be mounted and must be labeled. Submit original sample. No digital entry
available.
AD 28 PRINT: PREMIUM OR SPECIALTY ITEMS
A single promotional, premium, or specialty item or combination of promotional, premium, or specialty items (T-
shirts, novelties, printed items, invitations or designed cards etc.) created to promote a broadcast or cable
network, channel, station, content brand, cable or satellite provider, syndicator, or studio speci cally.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve items. Each piece must be labeled. Submit original sample(s). No digital entry
available.
AD 29 PRINT: 3-D PROMOTIONAL, SALES KIT
A three-dimensional promotional piece or sales kit. Contents may be included if part of a single design unit.
Includes three-dimensional objects and/or special e ects.
SUBMISSION REQUIREMENTS:
One item per entry. Piece may be mounted and must be labeled. Submit original sample. No digital entry
ART DIRECTION available.
& DESIGN
Categories in this eld include design
and execution e orts to promote any
entertainment platform or entertainment
program across any platform. 31
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NORTH AMERICA AD 30 BRAND IMAGE - REBRAND OR REFRESH
2021 A package of design elements for network, channel, station, studio, cable/satellite provider or streaming
platform.
SUBMISSION REQUIREMENTS:
Minimum one, maximum ve, items (IDs, bumpers, interstitials, etc.). Compilation or montage of assets are
acceptable but must not exceed ninety seconds (:90).
AD 31 MULTIPLATFORM PROGRAM IMAGE
A combination of print, collateral, premium, and web material designed to promote any program or series.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. No more than three pieces of material in any one medium. For any video
materials, videos needs to be ninety seconds (:90) or less. For any print/collateral/premium materials, each
piece must be uploaded as a .pdf. For any web materials, submit URL of live website including any login
information, or submit archived website material via video upload.
ART DIRECTION
& DESIGN
Categories in this eld include design
and execution e orts to promote any
entertainment platform or entertainment
program across any platform. 32
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fiKEY ART
Categories in this field include key art design and execution for print, static and digital to promote any entertainment platform or entertainment program across any platform.
NORTH AMERICA
2021 KA 01 KEY ART: COPYWRITING
A single piece of printed material including but not limited to consumer advertisements, billboards, posters, or
direct mail that demonstrates creative and e ective copywriting.
SUBMISSION REQUIREMENTS:
One item per entry. Piece must be uploaded as a .pdf.
KA 02 KEY ART: ILLUSTRATION
A craft category highlighting any traditional or digital illustration for a print piece used to promote a program,
broadcast or cable network, channel, station, streaming platform, content brand, cable or satellite provider,
syndicator, studio, production company, individual, or entity. May include digitally enhanced photography.
Submit as black-and-white or color image.
SUBMISSION REQUIREMENTS:
One item per entry. Piece must be uploaded as a .pdf.
KA 03 KEY ART: PHOTOGRAPHY
A craft category highlighting photography used for print to promote a program, broadcast or cable network,
channel, station, streaming platform, content brand, cable or satellite provider, syndicator, studio, production
company, individual, or entity. Submit as black-and-white or color photo.
SUBMISSION REQUIREMENTS:
One item per entry. Piece must be uploaded as a .pdf.
KA 04 KEY ART: RETOUCHING AND PRODUCTION
A single printed material or image used in the promotion of a provider or content that demonstrates excellence
in the art of retouching or post- production art nishing.
SUBMISSION REQUIREMENTS:
One item per entry. Piece must be uploaded as a .pdf.
KEY ART KA 05 KEY ART: POSTER
A single key art/poster designed to promote a program, broadcast or cable network, channel, station, streaming
Categories in this eld include key art platform, content brand, cable or satellite provider, syndicator, studio, production company, individual, or entity.
design and execution for print, static
SUBMISSION REQUIREMENTS:
and digital to promote any One item per entry. Piece must be uploaded as a .pdf.
entertainment platform or entertainment
program across any platform. 33
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A group of key art/posters designed to promote a program, broadcast or cable network, channel, station,
2021 streaming platform, content brand, cable or satellite provider, syndicator, studio, production company,
individual, or entity.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. For all print material, each piece must be uploaded as a .pdf.
KA 07 KEY ART: CONSUMER OR TRADE PRINT AD: PROGRAM
A single printed piece of advertising or group of printed pieces of advertising designed to promote a speci c
show, program, series, or content brand published in a consumer or trade publication. State print run number
within the Marketing Objective eld of the online entry form.
SUBMISSION REQUIREMENTS:
One item per entry. Image must be uploaded as a pdf.
KA 08 KEY ART: LOGO DESIGN
A single logo designed to promote a channel/network or program in print (includes station, corporate, show,
etc.).
SUBMISSION REQUIREMENTS:
One item per entry. Image must be uploaded as a pdf.
KA 09 KEY ART: OUT-OF-HOME AD
A single promotional ad (billboard, bus side, electronic sign, building side, 3-D outdoor, etc.) strategically placed
and created to e ectively promote a network, channel, program, or video content. Submit photo showing
relationship to environment; for electronic/animated ad please submit video of ad and its relationship to
environment.
SUBMISSION REQUIREMENTS:
One item per entry. Image must be uploaded as a .pdf; any video piece must be thirty seconds (:30) or less.
KEY ART KA 10 KEY ART: OUT-OF-HOME AD CAMPAIGN
A combination of related print promotion ads (billboards, bus sides, electronic signage, building sides, 3-D
Categories in this eld include key art outdoor, etc.) created to e ectively promote a network, channel, program, or video content. Submit photo
showing relationship to environment; for electronic/animated ad please submit video of ad and its relationship to
design and execution for print, static environment.
and digital to promote any
SUBMISSION REQUIREMENTS:
entertainment platform or entertainment Minimum three, maximum ve items. Each image must be uploaded as a .pdf; any video must be thirty seconds
program across any platform. (:30) or less. 34
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A single example of static outdoor advertising designed to promote a channel/network or program. Includes
2021 billboards, building sides, bus shelters, 3- D outdoor, etc. Submit photo of outdoor ad and include how it is
placed in its environment.
SUBMISSION REQUIREMENTS:
One item per entry. Image must be uploaded as a pdf.
KA 12 KEY ART: OUTDOOR STATIC AD CAMPAIGN
A group of related static outdoor advertising designed to promote a channel/network or program. Includes
billboards, building sides, bus shelters, 3- D outdoor, etc. Submit photos of outdoor ads, and include how they
are placed in their environment.
SUBMISSION REQUIREMENTS:
Minimum three, maximum ve items. Each piece must be uploaded as a .pdf.
KEY ART
Categories in this eld include key art
design and execution for print, static
and digital to promote any
entertainment platform or entertainment
program across any platform. 35
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fi360 CAMPAIGN
Categories in this field include 360/multi-media campaigns promoting any entertainment platform or entertainment program across any platform.
NORTH AMERICA
MP 01 360 CAMPAIGN: BRAND IMAGE
2021 A 360 campaign created to promote and enhance the brand image of a network, channel, station, studio,
cable/satellite provider or streaming platform. Materials may include spots, print ads, kits, premiums, mobile
apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
MP 02 360 CAMPAIGN: PROGRAM PROMOTION
A 360 campaign created to promote any program or series. Materials may include spots, print ads, kits,
premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple
platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
MP 03 360 CAMPAIGN: COMEDY PROGRAM PROMOTION
A 360 campaign created to promote a comedy program. Materials may include spots, print ads, kits, premiums,
mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
360 CAMPAIGN MP 04 360 CAMPAIGN: CHILDREN PROGRAM PROMOTION
Categories in this eld include 360/ A 360 campaign created to promote a children's program. Materials may include spots, print ads, kits,
premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple
multi-media campaigns promoting any platforms.
entertainment platform or entertainment
SUBMISSION REQUIREMENTS:
program across any platform. Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as 36
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
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NORTH AMERICA MP 05 360 CAMPAIGN: DRAMATIC PROGRAM
A 360 campaign created to promote a dramatic program. Materials may include spots, print ads, kits, premiums,
2021 mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
MP 06 360 CAMPAIGN: NONFICTION PROGRAM
A 360 campaign created to promote a non ction/reality program. Materials may include spots, print ads, kits,
premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through multiple
platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
MP 07 360 CAMPAIGN: SEASONAL/SPECIAL EVENT PROGRAM
A 360 campaign created to promote a seasonal/special event program. Materials may include spots, print ads,
kits, premiums, mobile apps, etc. Elements should highlight advertising campaigns that showcase through
multiple platforms.
SUBMISSION REQUIREMENTS:
Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload.
360 CAMPAIGN MP 08 360 CAMPAIGN: STUNT PROMOTION
A 360 campaign that demonstrates a surprising, out-of-the-ordinary creative approach to the promotion of a
Categories in this eld include 360/ one-time programming block or program/series event. Guerrilla/viral marketing at its best!
multi-media campaigns promoting any SUBMISSION REQUIREMENTS:
entertainment platform or entertainment Minimum three, maximum six items. No more than four pieces of material in any one medium. Any videos need
to be ninety seconds (:90) or less. Any print/collateral/premium materials, each piece must be uploaded as
program across any platform. a .pdf. For any web materials, submit URL of live website including any login information, or submit archived
website material via video upload. 37
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fiDIGITAL & SOCIAL
Categories in this field include digital and social media efforts promoting any entertainment platform or entertainment program across any platform.
NORTH AMERICA DS 01 MICRO VIDEO CONTENT
2021 Short-form content that makes a big impact. This category is speci cally for e ective micro video content used
across social media platforms created from any existing program. These posts are intended for social, mobile,
apps, etc., and may include stealth campaign marketing.
SUBMISSION REQUIREMENTS:
One item per entry. Video needs to be thirty seconds (:30) or less.
DS 02 TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA
Integration of an in uencer/talent as part of a social media campaign that supports the promotion and
marketing of any program or series of programs.
SUBMISSION REQUIREMENTS:
Submit live URL. All media may be submitted to demonstrate success. Up to ve submissions per entry. (A write-
up of action and results may be submitted by PDF.)
DS 03 USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES
An innovative and e ective use of paid social media or owned channels that e ectively supports the promotion
and marketing of any program or series of programs.
SUBMISSION REQUIREMENTS:
Submit live URL. All media may be submitted to demonstrate success. Up to ve submissions per entry. (A write-
up of action and results may be submitted by PDF.)
DS 04 ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES
An innovative and e ective use of organic social media or owned channels that e ectively supports the
promotion and marketing of any program or series of programs.
SUBMISSION REQUIREMENTS:
Submit live URL. All media may be submitted to demonstrate success. Up to ve submissions per entry. (A write-
DIGITAL & SOCIAL up of action and results may be submitted by PDF.)
Categories in this eld include digital and DS 05 CONTENT FOR DIGITAL PROMO
A single piece of viral/web or mobile content used to promote a program, network, channel, station or
social media e orts promoting any streaming platform via the Internet. Work will be judged on creativity and quality of design.
entertainment platform or entertainment
SUBMISSION REQUIREMENTS:
program across any platform. One item per entry. Must submit as archived interactive material via video upload. Video needs to be three 38
minutes (3:00) or less.
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NORTH AMERICA DS 06 ONLINE ADVERTISING: BANNERS/SKYSCRAPERS/ CONTEXTUAL
An online advertising banner or contextual advertising designed to promote a program, network, channel,
2021 station or streaming platform (may include animated or ash banners).
SUBMISSION REQUIREMENTS:
One item per entry. Submit live URL with any username and password needed, or submit archived interactive
material via video upload. Video needs to be three minutes (3:00) or less.
DS 07 ONLINE ADVERTISING MARKETING
An example of online marketing and advertising using an animated or ash banner, pop-up, ash movie, splash
page, etc., to promote a program, network, channel, station or streaming platform via the Internet. Work will be
judged on creativity and quality of design.
SUBMISSION REQUIREMENTS:
One item per entry. Submit live URL with any username and password needed, or submit archived interactive
material via video upload. Video needs to be three minutes (3:00) or less.
DS 08 ONLINE TAKEOVER OR ROADBLOCK PROMOTION
An online takeover promotion or roadblock used to promote a program, network, channel, station or streaming
platform via the Internet. Work will be judged on creativity and quality of design.
SUBMISSION REQUIREMENTS:
One item per entry. Submit live URL with any username and password needed, or submit archived interactive
material via video upload. Video needs to be three minutes (3:00) or less.
DS 09 SOCIAL MEDIA/MOBILE-BASED PROMOTIONAL DIGITAL VIDEO CONTENT
Promotional videos produced and released speci cally for social media such as Facebook, Instagram, TikTok,
etc., to promote a program or series.
SUBMISSION REQUIREMENTS:
One item per entry. Must submit as archived interactive material via video upload. Video needs to be thirty
seconds (:30) or less.
DIGITAL & SOCIAL DS 10 SOCIAL MEDIA CONTENT SERIES
Categories in this eld include digital and Video series produced speci cally for/released exclusively on a social media platform such as Facebook,
Instagram, TikTok, etc. Can include preproduced and/or live video content.
social media e orts promoting any
SUBMISSION REQUIREMENTS:
entertainment platform or entertainment One item per entry. Must submit as archived interactive material via video upload. Video needs to be three
program across any platform. minutes (3:00) or less.
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