CONNECT - Boer's Transfer & Storage - APRIL 2020
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CONNECT
APRIL 2020
Boer’s Transfer
& Storage
Photo by Photo Op Studios
Expert Contributors
INSIDE THIS ISSUE
Featured in Connect
Feature: Boer’s Transfer & Storage.....................4
Safety Pays as Chamber Members Earn
To learn more about becoming an expert contributor, contact Workers Compensation Dividends.................6
Patrick Avery at 616-414-2208 or pavery@bestversionmedia.com.
Expert Contributor: Smith Haughey Rice
Edify North Schreur Printing & Roegge..........................................................7
Employee Benefits Commercial Printing, Graphics & Expert Contributor: Quality Car Wash..............8
Signage
EGLtech, Inc
Computer / Information Systems Smith Haughey Rice & Roegge Expert Contributor: Town & Country Group.. 10
Business and Real Estate Law,
Andy Spears - Farm Bureau Expert Contributor: Spectrum Zeeland
Employment Law, Litigation
Insurance Hospital...........................................................12
Personal & Business Insurance Spectrum Zeeland Hospital
Healthcare Provider Meet Members of the 2019-2020 Class
Gill Staffing
Staffing Town & Country Group of West Coast Leadership.............................14
Electronic/Technologies, Controls, Annual Event Celebrates Remarkable
Hospice of Holland
Security
Hospice and Palliative Care DEI Programs..................................................15
Troxel Custom Homes
Kristine Kay Custom Home Builder Connections Event Champions
Residential Interior Design our Community...............................................16
Quality Car Wash
Lakewood Construction
Construction Management Culture and Leadership Share Your Think Big Be Great Stories
in 2020............................................................17
Standing With Local Businesses.......................18
ADVERTISING INDEX
Michigan Business and Industry Leaders
Accident Fund Insurance............................4 Hospice of Holland..................................15 Launch Michigan Compact on
Andy Spears Farm Bureau Insurance .......9 Kristine Kay Interiors...................................9
Boer’s Transfer and Storage......................5 Lakewood Construction.............................5 Immigration ....................................................19
Bosch’s Landscape ................................. 24 Lighthouse Insurance Group ................... 11
Burch Partners.......................................... 23 Photo Op Studio.......................................16
West Coast Cash Merchant Spotlight:
Edify North...............................................15 Quality Car Wash......................................8 Crust 54.......................................................... 20
Egl Tech..................................................... 11 Schreur Printing.........................................13
Engineering Supply & Imaging................15 Smith, Haughey Rice & Roegge................7
Gold Premier Partner Highlight .......................21
First National Bank................................... 11 Spectrum Health Zeeland Hospital.........12 New Members...................................................21
Gill Staffing...............................................13 Town & Country Group........................... 10
Gordon Water Systems..............................8 Troxel Custom Homes.............................. 24 Chamber Happenings...................................... 22
Holland Eats............................................ 23 United Federal Credit Union....................21
Holland Hospital........................................9 Urban Plank..............................................19
Holland Litho Printing Services............... 22 Yacht Basin Marina..................................21
Horizon Bank........................................... 24 Zeeland Lumber .........................................9
Patrick Avery Lauren Boker Chelsea Scott
Headshot by Photo Op Studio
Looking to become a sponsor with an
All content, unless otherwise noted, provided by the Michigan West Coast Chamber of Commerce.
advertisement in Connect?
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CONTACT: Patrick Avery Have feedback, ideas, or submissions? We are Content submissions and new business sponsors
PHONE: 616-414-2208 always happy to hear from you! Deadlines for sub- must be received by the 5th of each month for
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versionmedia.com and click “Submit Content.” You
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PUBLISHER: Patrick Avery Chelsea Scott, Content Coordinator, Connect: and advertorials are not necessarily endorsed by or represent the
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CONTENT COORDINATOR: Chelsea Scott Caroline Monahan, Director of Marketing and BVM is not responsible for the reliability, suitability or timeliness of any
DESIGNER: Donna Johnson Communications, West Coast Chamber: content submitted. All content submitted is done so at the sole discretion
CONTRIBUTING PHOTOGRAPHER: Photo Op Studios caroline@westcoastchamber.org of the submitting party. ©2020 Best Version Media. All rights reserved.
2 CONNECT | APRIL 2020
Letter from Jane Clark
PLATINUM SPONSOR President, Michigan West Coast
Chamber of Commerce
SMALL BUSINESS FINANCE PARTNER
During these unprecedented times,
it’s important to remember that the
value of your Chamber membership
goes far beyond connecting at
events. This issue highlights a
COMMUNITY CHAMPION PREMIER PARTNER membership benefit that may not
even be on the radar for many
of our members: the Accident
Fund worker’s compensation
insurance program. This money
GOLD SPONSORS saving program connects member
businesses with participating
insurance agents who are able
to provide them with significant
discounts and dividends via
Accident Fund Insurance Company. Participants
often tell us that the cost savings more than pays
for their annual Chamber membership dues. I love
to hear that.
The needs of individual businesses are unique and
can often change over the lifetime of a business.
That’s why we continue to offer programs that
respond to the needs our members bring to us.
From discount programs to conference room space
to customized marketing packages, we continue to
evolve our services to create opportunities for you
SILVER SPONSORS to reach your business goals. We mean it when we
say, “It’s all about you!”
Best Regards,
Jane Clark
Michigan West Coast Chamber of Commerce
272 E 8th St.
Holland, MI
616-392-2389
www.westcoastchamber.org
Staff
Y Jane Clark, President
Jodi Owczarski, Vice President
Britt Delo, Director of Membership
Caroline Monahan, Director of Marketing and Communications
Colleen Schipsi, Program Manager
Keegan Aalderink, Member Engagement Coordinator
Grace Freeman, Marketing Coordinator
CONNECT | APRIL 2020 3
COVER STORY
Boer’s Transfer & Storage
By Chelsea Scott
Following Peter Boer’s death in 1951 his participating businesses need to manage it
widow, Amy Boer, continued running the properly. Clearly, they do,” he said. “In my
business out of the home, along with her opinion, everyone involved in the program
sons and daughters. When Amy passed is performing at their best. Because of
away in 1972 the youngest son, Calvin everyone’s strong efforts, we are all reaping
Boer, purchased the business from her the rewards in terms of discounts and
estate. dividends.” He added, “Of course, the annual
dividend is something we always look
Boer’s grew from two trucks to a fleet of
forward to.”
trucks and became an agent for Mayflower
Van Lines. After Cal’s retirement in 2000, The Chamber recommends Boer’s to new
Vice President David Dirkse, a loyal families and businesses relocating to West
and dedicated employee, took over the Michigan and celebrates its milestones such
operation of Boer’s. In 2007 Andrew Boer, as the ribbon cutting ceremony for their
son of Calvin, was promoted to President office addition and renovation. In return,
and became the third generation to guide “Boer’s promotes all the wonderful things
Boer’s Transfer & Storage, Inc. into the that West Michigan has to offer through the
future. “Having literally grown up in the relationships we have with the many families
business, I started mowing the warehouse we move yearly,” Andrew shared.
lawns and doing odds and ends around Andrew’s biggest inspiration has been the
the facilities from a young age,” Andrew longevity of the business. “So many members
shared. “Throughout my childhood, I was of my family have put their blood, sweat, and
Andrew Boer lucky enough to take some over-the-road tears into the business; it drives me every day
Photo by Photo Op Studios. trips with my dad (Cal). You could say I to do the best I can, to honor all of them,”
started from the ground and worked my he said. “A strong economy often makes it
A
way up.” difficult to find and maintain good quality
s one of the oldest moving
companies in Michigan, Boer’s With Andrew's gaze fixed on continuing
Transfer & Storage Inc. coordinates to grow in a meaningful and sustainable
moving families, businesses and corporate way and giving employees and customers
relocations originating anywhere in the the space and atmosphere they deserve,
world. “In 1929, Peter Boer moved his Boer’s upgraded their space in 2019. “We
family from Sheldon, Iowa to Holland, worked with our architect and construc-
Michigan,” said President Andrew Boer. tion firm and came up with a design that
“Farmers were going bankrupt and Mr. combined renovation of the current space
Boer realized the short-range outlook while adding on to the building making it
for farming was very bleak.” Finding that a functional, seamless office,” Andrew said.
work was not as plentiful as he had hoped, “The process went very well and every-
Boer’s Transfer was basically a drayage one at Boer’s is proud and happy with the
company, hauling firewood, coal, trunks, results.”
and luggage to and from the train depot. Boer’s has been a Chamber member
Of course, furniture moving completed since 1974, and takes advantage of
the list of items he also hauled. As the the opportunities for networking and
family grew, more expansion occurred and professional development, as well as
less profitable business was discontinued. the Worker’s Compensation Program.
Specialization developed until Boer’s Participating with the Accident Fund is
Transfer was hauling household goods, essential. “In order for this program to
both new and used. work and be successful, the Chamber and
4 CONNECT | APRIL 2020
employees, but I am proud of he said. “With the growth of
our staff and the team we have E-commerce, we anticipate this
at Boer’s. Every one of them service will continue to grow.
comes to work with a positive, We are grateful to have such a
ready-to-work attitude and this capable team managing it and
is reflected in the quality of our the strong base of customers
work.” Boer’s has consistently we love working with. We
been a top performer for May- look forward to many years of
flower Van Lines, winning the continued growth with them.”
2019 Customer Choice Award Anything is attainable with
and Mayflower’s Top Performer good people, something that
Award. This, Andrew was quick Boer’s decidedly has. “I would
to point out, would not have like to think all our employees
been possible without their feel like they are a part of the
incredible people. family,” Andrew said. “Creating
Andrew is excited by what that atmosphere and culture
2020 holds for the business. has helped me stay focused on
“Our ‘White Glove Service’ what is important. I probably
works with architects, couldn’t ask for any better im-
interior designers, builders, pact from a business.”
furniture manufacturers, and Boers Transfer and Storage is
individuals, coordinating located at 13325 Riley Street
receiving, inspecting, storing in Holland. Visit them online
and delivering new products at www.boerstransfer.com.
to homes and businesses,”
Photo courtesy of Grace Freeman.
Over 80 years of business!
Local & Long Distance Moving Specialist
616-399-2690 or 800-433-9799
www.boerstransfer.com
CONNECT | APRIL 2020 5
WORKERS' COMPENSATION DIVIDENDS
Safety Pays as Chamber Members Earn
Workers' Compensation Dividends
Chamber Member Businesses Share Workers' Compensation Group Dividend
of $139,000 from Accident Fund Insurance Company of America
Idelivering
n January, our Membership
Team had a great time
checks to members
While keeping people healthy
and injury-free is vital in its own
right, it is also an important
involved with the Accident factor in the ability to earn a
Fund program. They spent the dividend. Safety at work leads
day visiting with participating to fewer injuries and fewer
insurance agents about the workers' compensation claims.
savings being passed along to "It’s a fact—safety pays. A safe
their clients. This year over 50 work environment is not only
Chamber member businesses great for employees, it’s great
will share a $139,000 premium for the bottom line," says Laura BHS Insurance Lighthouse Group
dividend thanks to safe work Hall, Accident Fund’s group
practices and their participation program consultant. “We’re
in a workers' compensation proud to be able to present the
group dividend program Chamber with this dividend for
available through the West members in this program.”
Coast Chamber. The 13%
dividend amount returned is Accident Fund’s Loss prevention
based on each participant’s consultants work with
premium costs and has an policyholders on safe work
average return of over $2,500. practices and teach employee
safety training. The company
In addition to dividend also offers an online "tool box"
opportunities, the West Coast Meyering Insurance Ottawa Kent
where policyholders can link
Chamber group dividend to federal and state workplace
program offers participating safety websites.
businesses a 5% discount on a smaller part of their budgets result of the group's positive
their workers' compensation Kimberly Book, Account by joining a group program. loss experience, members are
insurance premium rates. For Manager for Berends Hendricks Andrew Schippers, Account able to capitalize on up-front
many businesses, this discount, Stuit Insurance Agency says, Executive at Lighthouse savings as well as declared
combined with the dividend, “We always encourage our Insurance Group sums up this dividends. Lighthouse Group
can completely cover the cost customers to take advantage member benefit by saying, is pleased to administer this
of Chamber membership. This of the many benefits offered “This is yet another example insurance benefit as part of our
makes it an incredible value and by the West Coast Chamber, of the West Coast Chamber long-standing commitment to
a key member benefit. and especially as it relates to being proactive in providing help members reduce operating
their Work Comp coverage opportunities and benefits costs while maintaining high-
“Since becoming a member of through the Accident Fund. The quality coverage.”
the Chamber of Commerce, we to their membership. As a
premium savings is excellent,
have received discounts from but the dividends are even
the Accident Fund over the better. It is always such a treat to INTERESTED IN SAVING MONEY?
years that more than pay for our deliver their dividend checks for
membership. This is just one of Contact a Participating Chamber Member Agency:
their share of the group’s great
the many Benefits we receive claim performance from year Berends Hendricks Stuit Insurance Agency www.bhsins.com
from the Chamber, along with to year.” BHS is a participating Buiten & Associates www.buiteninsurance.com
several seminars that we have provider and has been a The Craft Agency www.craftagency.com
attended, which have helped us Chamber member since 1993. Koop & Burr Insurance Agency www.koop-burr.com
grow our business,” says Mitch Lenz-Balder Insurance www.lenzbalderins.com
Van Den Berge, owner of Van Workers' compensation
insurance is just one of many Lighthouse Insurance Group www.lighthousegroup.net
Den Berge Pest Control, who Meyering Insurance Agency www.meyeringins.com
has been a Chamber member expenses that employers have to
consider. Businesses can make It Ottawa Kent Insurance Agency www.ottawakent.com
since 1986.
6 CONNECT | APRIL 2020
EXPERT CONTRIBUTOR SMITH HAUGHEY RICE & ROEGGE
An Ounce of Prevention: The
Importance of Reviewing Worker
Classifications By Mike Doversberger
M any businesses utilize inde-
pendent contractors. This
arrangement, where appropriate,
can benefit both the business
and the independent contractor. This type of analysis This article is general in nature and
However, problems arise when and weighing of should not be construed as legal advice or
as creating an attorney-client relationship.
a worker is an employee under considerations under Consultation with legal counsel is
the law but is misclassified as an the law usually entails recommended for specific situations.
independent contractor. a greater review Mike Doversberger is an
In Michigan, increased attention If a worker performs a task than just securing attorney in Smith Haughey’s
is being given to the classification according to his or her own an acknowledgment. This Holland office, and practices
of workers, with legislative methods without being subject important legal distinction in the areas of business,
to the control of the business as should be given consideration real estate, nonprofit, and
proposals being considered to employment law. He represents
limit payroll fraud. A Special to the means by which a result is upon engaging a worker
corporations and individuals,
Payroll Fraud Enforcement Unit to happen, the worker will more or in conjunction with a has drafted and negotiated
has also been created within the likely be deemed an independent general business compliance numerous types of agreements,
Department of Attorney General contractor. Considerations or operations review. In this and has acted as counsel to
(April 2019) to investigate cases to help evaluate the overall area of law, the familiar old employers on human resource
of payroll fraud, including the relationship may include (among axiom rings true: an ounce of needs and strategies. He can be
misclassification of workers as others): prevention is worth a pound of reached at 616-499-6356 or
independent contractors. cure. mdoversberger@shrr.com.
• Does the business provide
Misclassification of workers instructions about how, when,
may result in potentially severe or where to work?
penalties and legal consequences • Does the business provide and
for those businesses that employ require training?
them. Misclassified workers may • Are services required to be
also be regarded as ineligible for personally rendered by the
(or simply less aware of) statu- worker?
tory rights, including potential • Is the relationship continuing in
rights to unemployment, work- nature and exclusive?
ers’ compensation, overtime pay, • Must the worker perform
and numerous other labor and services in an order set by the
employment protections. The business?
legal ramifications can be wide • Is the worker paid monthly,
reaching and may increase with weekly, or hourly (instead of a
the number of workers involved. cost per job)?
• Does the business provide the
Having a worker acknowledge
tools and equipment to the
he or she is an independent
worker?
contractor is unlikely—absent
supporting facts based on the Is the worker devoting a
actual activities performed—to substantial time commitment
pass legal scrutiny. Rather, these (e.g., full-time) and is the work
types of acknowledgments, an essential part of the business?
especially those that are often These questions, if answered
utilized but rarely reviewed, may in the affirmative, are often
create a false sense of security for more indicative of an employee
businesses and lessen the atten- relationship. However, the degree
tion businesses should otherwise of importance of each varies by
be placing on each classification, occupation and considerations
such as reviewing the duties to be that are relevant in determining
performed and, when appropri- the overall relationship in one
ate, drafting tailored independent situation may not be relevant in
contractor agreements. another situation.
CONNECT | APRIL 2020 7
EXPERT CONTRIBUTOR QUALITY CAR WASH
What’s Your WHY?
By Mandi Brower, Chief Operation Officer
In preparing the content for
this article I polled two groups
of people. Group 1 was just a
would be great. It was a great
book, but my answers did not
just magically appear. There are
said, "What is the Why of
our organization?" I replied,
"That it is easy—to Enrich
Does your Why ever
change?
Absolutely! Your Why can
general Facebook post. Group 2 many great books that direct Lives, Add Value and Serve change with your environment,
was an internal message within you into finding your Why but I Communities." That day your career, your family,
our retail organization. The still could not put words to it. I it turned into our Vision your growth as an individual.
responses all shared consistent really think I was looking for a Statement. When you know Your Why needs to always
themes like, “It’s about people book that said, "Mandi Brower, your personal Why, you can be something bigger than
and bringing a smile to their here is your Why." Funny how get behind ideas, values, yourself. As your life changes,
face.” “Working to make life it doesn’t seem to exist. In a movements, that agree with your Why changes. Your Why
easier for others by sharing my meeting with my pastor for your Why. needs to be so big that it drives
experiences.” “I give 110% at coffee one morning, we were As leaders, we have the your decision to be the best
work for my family.” Almost discussing God’s call for our life. opportunity to enrich the version of yourself.
every response included serving How do you know what God’s lives of every one of our
other people. There were a call for you is? I am someone So What’s your Why?
team members. We have the
few people that were really who is pretty black and white. opportunity to add value to Find it—Live it out and Be
challenged and do not know I have not received an email our guests/customers. We are Great!!
their Why. text or call from God writing blessed with the resources to www.qualitywash.com.
Why is it important to know out what I am supposed to be serve our community.
your Why? doing. However, the message
came loud and clear through
Your Why is a reflection of your my pastor. While employing
values and your beliefs. Your hundreds of team members in
true Why aligns with your goals. the retail environment, he says
Your Why is what motivates and “This is your mission field.” “You
drives you each day. have people right here to lead
Finding my Why! and guide.”
Several years ago I was working At this time in our organization,
on determining my Why. I was we were working on defining
told about a book called The our culture. We were putting
Passion Test. I thought it would words to what the beliefs,
tell me exactly what my passions desires, and values of our
were and I could determine organization are. Someone
what my Why is and everything walked into my office and
8 CONNECT | APRIL 2020
CONNECT | APRIL 2020 9
EXPERT CONTRIBUTOR TOWN & COUNTRY GROUP
Keeping up With Technology
By Doug Barense, Town & Country
Group Operations Manager
In 1989, as a 21-year-old,
I would have needed $6.4
million to purchase what I
We all want our businesses
to succeed. We want proven
technology that is more
to its level of engineering. Whether it is for a school
Unfortunately, it isn’t as simple installing active shooter
recently purchased for $8. That advanced than what our as plugging in a computer and mass-notification systems or a
cost difference is synonymous competitors use. How do you confirming it can connect to company upgrading to a robust
with technology and is an choose the right technology? As the Internet. As your company fiber-based wireless network,
example of what businesses with construction, the decision grows, your data network specific standards and testing
hope to achieve in improving is based on the foundation—in must have already been pre- tools are needed to ensure your
their products and processes. this case, your technology. Do engineered to meet your needs, investment is paying off.
As Town & Country Group’s you have a robust fiber Gigabit but without the proper testing If you need assistance in
Operations Manager, some of my data infrastructure? Do you have equipment and tools, you likely your home or business
responsibilities include ensuring a capable and adequate network will not get your full return on please call Town & Country
Just-In-Time delivery of material infrastructure, both wired and investment. Group at 616-772-6746 or
and equipment to job sites and wireless? Have you considered
your staff ’s local technology, Town & Country Group spends visit us at www.tcgroupinc.
implementing time-saving tens of thousands of dollars on com.
equipment, which basically including desktops, laptops,
tablets and phones? testing equipment and training
means I am responsible for to provide the expertise your
implementing new technologies. Although technologies are data infrastructure requires.
As with every industry, new constantly evolving, you don’t
technologies are constantly have to build from the ground
being rolled out for us to assess,
up to implement your industry’s
consider financial impact and best practices. Some areas,
possibly implement. Choosing such as a fiber Gigabit data
the right ones are crucial. infrastructure, might not need to
I recently read the unfortunate be replaced, depending on age.
news of a local company But like a building foundation,
investing too much borrowed if it was installed small and you
added on to it as your business Electric Technologies Controls
capital in new technology—
electronic reclining chairs—and grew, it likely has many cracks
and varying levels of quality.
not foreseeing larger market
technology improvements—such Having a well-engineered
24 x 7 x 365 Service!
as the increase of streaming data infrastructure is vital, but
content - which resulted in the other improvements can be Town & Country Group is a proud
company going bankrupt. Costly incremental and, in many cases, member of the West Coast Chamber!
technology mistakes can make or in stages. Serving Chamber members with our
break businesses! For many of our clients, that many skilled trades and service second
Not many evolutions are equal data backbone is what started to none. With branches now in Midland
to the cost improvements of their partnerships with Town & and Ithaca we are honored to serve
computers. Home construction, Country Group. But our diverse more of our great State of Michigan!
commercial construction, expertise in audio/visual, security
chair design, pharmaceutical systems, controls and electrical
production, car assembly, food also have helped companies
supply and education have make the best technology
improved, but the improvements investments. Regardless of who
haven’t resulted in drastic cost builds your data infrastructure,
decreases like the example of my it is important you know your Phone 616.772.6746 800.668.8282
new $8 SD card. investment in building a strong www.tcgroupinc.com
data infrastructure only performs
10 CONNECT | APRIL 2020protection
guidance
for where you are,
for where you’re going.
Here to help navigate you through
buying or selling your home, and
provide insurance coverage to best
protect what’s most important to you.
8 0 0 .34 4 .35 3 1 • LIGHTHOUSEGROU P.NET
BENEFITS • BUSINESS • LIFE • PERSONAL • TITLE
CONNECT | APRIL 2020 11EXPERT CONTRIBUTOR SPECTRUM HEALTH
COVID-19 and Spring Break:
Tips for Healthy Travel Submitted by Spectrum Zeeland Hospital
Learn what precautions to take as you seek to stay
healthy and well on your vacation.
Not necessarily, says Rosemary Olivero, MD, encounter many mosquito-borne diseases
section chief of pediatric infectious disease such as malaria.
at Spectrum Health Helen DeVos Children’s But even a flight to Florida, a popular spring
Hospital. break destination, has health concerns.
You can take a trip—but take precautions. “You’re going to be sitting very close to
“Traveling for spring break is a really other people,” she said. “A lot of viruses are
exciting time,” she said. “Everybody loves transmitted by sitting within 3 to 5 feet of
to do it—to get out of the cold weather and another person. And that’s exactly what you
experience some sun and some fun.” do on an airplane.”
“But this year, with all the health alerts Especially at this time of year, with cold
going on about the coronavirus, it’s a great and flu and possibly COVID-19 viruses
opportunity to think about where you’re in circulation, she advises taking steps to
A s COVID-19 seems to pop up in a new
spot every day, some families fear the
coronavirus will derail their spring break
going and how to keep yourself and your
family as healthy as possible.”
minimize your risks.
Regular hand-washing “is absolutely a must”
travel plans. Travel within the U.S. generally offers when traveling this time of year, she said.
the health advantage of good sanitation Consider buying travel insurance, Dr.
Should they pull the plug on a vacation and
practices. And you are not likely to Olivero added. Or pay for the higher cost
settle for a staycation?
When you need care
right now.
We’re there too. Primary Care
• For cold, cough
Talk Therapy
• For stress, grief,
Get face-to-face care with Spectrum Health Now. flu, rash, allergies sadness, depression
Schedule primary care and talk therapy video visits in and more and anxiety
minutes with our board-certified providers who are • Ages 3+ • Ages 18+
ready to see you. • 24/7/365 • Be seen within 48 hours
• With our board- • With licensed master
certified providers social workers
• $45 (or less) • $90 (or less)
Download the app or learn more at spectrumhealth.org/now.
12 CONNECT | APRIL 2020Rosemary Olivero, MD, section chief of
flights that allow you to reschedule. That pediatric infectious disease at Helen DeVos
can provide a safety net in case you need to Children’s Hospital said spring break
change your plans. travelers don’t necessarily need to cancel
Travelers also can check the advisories their plans. (Chris Clark | Health Beat)
posted online by the CDC.
Also, for international destinations, families
may call the Spectrum Health Travel Clinic
at 616.267.2300 to help determine if a travel
visit is recommended.
Here are other tips to ensure a healthy and
happy spring break trip:
make sure to eat plenty of vegetables,
• Boost your immune system pre-travel: fruit, lean protein and whole grains—to
Get plenty of rest, eat right and stick to minimize the risk of digestive upset.
an exercise routine.
• If you’re traveling by plane, train or bus,
• Make sure you and your kids are up to wipe your seat, seat belt, tray table, arm
date on vaccinations. rests thoroughly with sanitizing wipes,
• Pack enough prescription medications and use sanitizer on your hands. Avoid
for your trip in your carry-on luggage. the magazines or other cards in the seat
back pockets. Avoid touching your face.
• Take a medical kit that includes: Band-
Aids, antibiotic ointment, aspirin or • Stay well-hydrated by drinking plenty of
Tylenol, aloe gel for sunburn, cough water.
drops, cold/flu over-the-counter • Avoid bug bites with insect repellents and
medication, antacids for upset stomach, by covering up during peak mosquito
Pepto-Bismol tablets for diarrhea. hours at sunrise and sunset.
• Even while enjoying vacation treats,
CONNECT | APRIL 2020 13WEST COAST LEADERSHIP PROGRAM
Meet Members of the 2019-2020 Class of West Coast Leadership
M eet more members of the West Cast Leadership program class of 2019-2020. Over the next four months, they’ll
get together for one full day per month to dig into the core segments that make up our vibrant community and look
for the best ways to give back and make a difference. We appreciate the support of their employers! It demonstrates a
dedication to professional development and a strong belief in the work of the West Coast Leadership program.
Tracey Nally Laura Nienhuis Alexa Redick
ODC Network Haworth, Inc. Children’s Advocacy Center
What’s special about where you work? Are you a native to Holland? What’s Special about where you work?
Diverse responsibilities and experiences with I’m a boomerang! Born, raised, moved away, United Way identifies communitive needs
leaders who are forward-thinking and fearless. came back! from the community itself and pulls together a
Why are you excited to be in this year's What’s Special about where you work? network of resources so everyone can achieve
class? How long have you been there? their full human potential.
Now that I’ve gotten to know them, I’m convinced Haworth three years. I love that this family- What’s your definition of Leadership?
we will learn from one another and develop a bond owned business has been around for 71 years! It’s Can you give an example of a leader you
that would not normally be possible. a large company that still feels like a family. admire?
What’s your definition of Leadership? What’s your definition of Leadership? To me, leadership is identifying and individuals’
Someone who has a vision and encourages To me, leadership does not have to be your boss. skills, passion, and strengths, developing a
individuality. They listen to their team to achieve It’s somebody who wants to help, grow, coach, it’s relationship of trust and accountability and
goals and accomplish their mission. a person who walks the walk. Honest, respectful, empowering then to have decisions from within
listens. themselves. Angela Davis is my leader and
Educational inspiration.
Emily Spaniola Johnny Rodriguez Austin Schrotenboer
Lake Trust Credit Union Quality Car Wash Plascore Inc.
What’s Special about where you work? What’s Special about where you work? What’s Special about where you work?
Lake Trust Credit Union believes in the power Value People and Relationships. How long have you been there?
of community. We give back to the community Why are you excited to be in this year's Family-owned 1st generation Zeeland company.
with our time and resources. We want to create class? Full time 8 years.
and sustain strong relationships. It is so much fun. I am eager to learn. I value What’s your definition of Leadership?
Have you been involved with the chamber networking and the ability to make connections. Can you give an example of a leader you
before beginning WCL? What’s your definition of Leadership? admire?
Last year I started to make it a priority to learn A leader serves others. Someone who leads by example. My dad was
more about Holland the community and the someone I admired the most. Many people
Businesses in Holland. called him a leader. Before he died, he said that
Why are you excited to be in this year's class? he didn’t always know where to go, but standing
I am so excited to expand my skills as a leader still wasn’t an option.
and make great contracts. I already feel a bond
with my class.
14 CONNECT | APRIL 2020CELEBRATING DIVERSITY
Annual Event Celebrates Remarkable
DEI Programs
Y ou're doing great things, and we want to share them! We're
looking forward to our Celebrating Diversity event, where we’ll
recognize two Champions of Diversity in our community. This
year’s event features a new strolling lunch of food from around
the world, sponsored by Gentex Corporation. Guests will mingle
while exploring food stations featuring flavors from Thai to Italian
to Mexican and more. You asked for more networking time, and
this casual format will give you more time to connect throughout
the event.
Tell Us Your Story
While we present two awards at this luncheon, we know that
members throughout our business community we're working
hard at making a positive impact in the area of DEI, and are
asking for your help in sharing stories. Tell us about a remarkable
program, experience, or story that positively impacts Diversity,
Equity & Inclusion at your workplace or in our community. Visit
the Celebrating Diversity Luncheon event page on our website to 2019 Champions of Diversity, Al Vanderberg of Ottawa
submit a story and a photo. (www.westcoastchamber.org/events) County and Priya Gurumurthy.
CONNECT | APRIL 2020 15COMMUNITY CONNECTIONS
Connections Event Champions
our Community By Caroline Monahan
O ver 150 people were on site at The Chamber’s 3rd annual
Community Connections event on March 11. They were
there to learn and share about volunteer opportunities at local
“I reconnected with Renew and will probably visit them
soon. I am also considering connecting with CASA. I
brought a friend to the event who is looking at First Tee
nonprofits. Community Connections stems from the Chamber’s and Habitat.”
commitment to developing community stewards in our area.
“If you want to get involved in your community, this
Partnered with Holland/Zeeland Young Professionals and is the place. There were many vendors that I was not
the Lakeshore Nonprofit Alliance, the event calls to aspiring even aware of. I recommend it highly.”
professionals looking to make a difference in a lasting way and
provides them glimpses into organizations that can use their The next piece of the Chamber as Champion series will be at the
help. This open-house style event allows them to meet many 2nd annual Community Impact Day, where Chamber members
organizations at once and determine those that tug at their provide boots-on-the-ground volunteer projects for over 25
heartstrings. Further conversations reveal if that person is a match nonprofits throughout the area in one afternoon. To date there are
for the needs of the nonprofit. 370 different volunteer opportunities available at this event, and
participants will be able to select the one that calls to them. The
Representatives from over 40 nonprofits manned tables and had Chamber is committed to being a Champion for this community,
this to say about the event: and to bringing meaningful opportunities to our members who
"It went great. This is great exposure for us. I can't share our dedication for making this a great place to live.
believe 150 people signed up to learn more about
helping the community!"
"It's awesome building bridges with other
organizations and getting plugged into some of the
things they are doing and trying to get people involved
with that… When the community comes together to
learn more about what it needs, good things happen."
"These are exactly the type of people we are looking PORTRAIT. EVENT. COMMERCIAL.
for. We are so happy we came and participated."
Without the event, it is difficult to get the broader picture of all
the opportunities available in our community. The Chamber PHOTO OP STUDIO
acts as the connector that makes valuable relationships possible. 117 West 29th Street, Holland, MI 49423
Registrants looking for volunteer opportunities had this to say:
(616) 836-5217 www.PhotoOpStudio.com
16 CONNECT | APRIL 2020THINK BIG BE GREAT Share Your Think Big Be Great Stories in 2020 #ThinkBigBeGreat2020 T his year, when you’ve got big news to share, be sure to add #ThinkBigBeGreat2020 to the end of your post. Each month we’ll pull Big Thinking posts to share on our website and in this magazine. Use our 2020 hashtag and you can expand the reach of your social media post to our other active platforms. It’s easy. Just help us help you by using #ThinkBigBeGreat2020. We’re active on Facebook, Instagram, and LinkedIn. CONNECT | APRIL 2020 17
LOCAL SMALL BUSINESSES
Standing Strong with Local Businesses—
From a Social Distance By Caroline Monahan
S mall business owners are our neighbors,
our friends, our colleagues. Their
children are our children’s playmates and
help us weather them without being totally
isolated. Here are suggestions of ways you
can support local businesses while sitting at
your delivery tip in your payment and ask
them to leave the package at your door.
Tip More than Usual: This community
classmates. They send their kids to dance a keyboard or on your phone. is known taking care of each other and
class, violin lessons and soccer practice, Buy Gift Cards: We all have our favorite working together for the greater good.
and provide employment for others so that places to eat and shop. If you have the When you stop in to pick-up take-out food
they may do the same. They own coffee means, stop in or go online and purchase or answer the door for delivery, consider
shops, hair and nail salons, corner stores, gift certificates. The business receives the adding an additional generous tip for those
boutiques, clothing stores, restaurants, craft cash now and you can treat yourself to fun whose income will likely have taken a
stores, bars, shoe/bike/tire repair shops, giftoutings later. Cash flow is key during times hit with reduced hours. A bigger tip may
shops, pet stores, and more. They provide like this, and every little bit helps. not directly contribute to a restaurant's
the unique products and services that enrich
our lives and that also make visitors want to Shop Local - Online and Off: Many local bottom line, but it does help others and it
come to our community and contribute to businesses, restaurants and bars have online contributes to the spirit of goodwill and
our local economy. shopping portals as well as storefronts. Some appreciation in the community, which can
may also be offering discounts to encourage help with everyone's mood.
Local small businesses are at the heart of our more online sales. Not sure if they do? Give While community organizations and
communities. As we all adjust and readjust them a call or an email to inquire. government agencies are stepping in to
to what the current new normal looks help, there are things that individuals can
like, it’s evident that this economic heart is Order Take Out or Delivery: There’s
do to help local businesses during this
beating a little slower. Working from home, never been a better reason to skip the unprecedented time. Let’s make it a goal to
social distancing and self-quarantining can kitchen work for a night. You may not be
able to eat at your favorite places, but you intentionally support our local businesses
mitigate the coronavirus outbreak, but at the in ways we may not have thought to do
same time devastate the small businesses can still enjoy their food. Some businesses
that make our community amazing. They that have not previously offered carryout are before. If you’re looking for additional ways
need community support more than ever. doing so now, and also using the services of to help, check with the Chamber by visiting
delivery companies. At risk and concerned the website at westcoastchamber.org sending
These are trying times, but we do have about opening the door for delivery? Include an email to info@westcoastchamber.org or
infrastructures and technology in place to calling 616.392.2389.
18 CONNECT | APRIL 2020MICHIGAN COMPACT ON IMMIGRATION
Michigan Business and Industry
Leaders Launch Michigan Compact
on Immigration
New research from New American Economy finds that immigrants contribute
$2.1 billion in state and local taxes and hold $18.4 billion in spending power
O n February 27, 2020,
a coalition of business
and industry leaders came
from New American Economy’s
(NAE) Map the Impact shows
just how much value immigrants
together at the Lansing Regional add to Michigan’s economy. In
Chamber of Commerce to 2018, immigrants held $18.4
launch the Michigan Compact billion in spending power and
on Immigration, a set of key paid $2.1 billion in state and
principles outlining the need local taxes. They are essential
for smart immigration policies players in some of the state’s The West Coast Chamber 3. A Sensible Path Forward:
at the federal and state levels most important industries, from joined 15 other pro-business for immigrants wishing to
that recognize the critical role STEM to healthcare. While organizations in supporting come to our country.
immigrants play in helping just seven percent of the state’s and signing the compact, 4. Stability: for workforce,
drive Michigan’s economy population, immigrants make which urges our congressional communities and
forward. The Compact, whose up more than 17 percent of delegation and state leaders consumers.
signatories represent more than STEM workers, a critical role to adopt these five principles
20,000 companies and more considering Michigan faces of the Michigan Compact on 5. Competitive
than one million employees significant workforce shortages Immigration: Communities: are marked
calls for a federal immigration in STEM jobs. As of 2015, there by those who attract a
1. Federal Responsibility: to competitive workforce.
system that responds to the were 19 open STEM jobs for enact responsible policies at
needs of Michigan employers every one unemployed STEM the federal level. Read the Compact and its
and workers in a time when worker. Immigrants also make full list of signatories on our
talent attraction and retention up 28 percent of physicians 2. Strengthening our website Business Insider Blog.
is critical to the state’s economic in the state. As job creators, Economy & Workforce:
growth. immigrant-founded businesses influenced by visa policies
generated over $27.3 billion in that protect both businesses
The Michigan Compact on and workers.
Immigration comes as new data sales and employed over 167,000
Michiganders in 2016.
Great spaces are built
from the ground up.
Refurbishing, remodeling, or rebuilding?
Bring contemporary style to your home
while keeping old-world character.
616.371.2008 | urbanplank.com
CONNECT | APRIL 2020 19WEST COAST CASH MERCHANT SPOTLIGHT
Crust 54 By Ethan Graber
C rust 54, locally owned and operated
by Matt Klaus, is being intentional
about how they are taking their business
In addition to their natural pizza,
delivering excellent customer service
is something that every one of its 15
Crust 54
54 E. 8th Street, Holland MI
to the next level. It’s no doubt that Crust employees value. The connection that
(616) 394-3002
54 has been the talk of the town lately due customers have with Crust 54 is evident
to its recent acquisition of a new building at the parties, events, and weddings they 1145 S. Washington Ave, Holland MI
in downtown Holland. cater too. “Some customers become much (616) 848-7787
Crust 54 is always on the lookout for more than just customers, they become www.crust54.com
ways to best serve their customers. One almost like a second family," Matt says.
way they do that is by sourcing natural Placing a high value on ingredients and
ingredients from nearby suppliers. From customer connections has allowed Crust
What is West Coast Cash?
their sauce to their cheese, Crust 54 54 to thrive as a local business.
It’s the community currency program
believes that excellent ingredients will Crust 54, located downtown Holland, designed to keep shopping local and
result in an excellent end product. “Our participates in the West Coast Cash support the businesses that form the
product is unique in that we only source program because it supports local fabric of our community. Certificates
ingredients that are all-natural and do not businesses such as themselves. Klaus are conveniently purchased online at
contain preservatives. We make all our highlights how the program, “ensures the West Coast Chamber website. Once
pizza dough fresh on site, including our that money will stay within the greater ordered, purchasers simply print the
gluten-free dough, which is becoming Holland area.” certificates or email them to a recipient,
increasingly popular,” says Matt. and then it’s time to shop. Buy yours
today at www.westcoastchamber.org.
20 CONNECT | APRIL 2020GOLD PREMIER PARTNER HIGHLIGHT
Gold Premier Partner Highlight:
Smith Haughey Rice & Roegge
Fto ounded in 1941 and built on the foundation of litigation
excellence, Smith Haughey Rice & Roegge has grown
a practice with more than 60 attorneys spanning four
locations across the state of Michigan. The firm’s Holland
office has grown to an office of six attorneys and three
support staff, and 2020 marks the firm’s fourth year
proudly serving clients in the Holland community.
The Holland office primarily represents businesses and their
owners, assisting clients throughout every stage of the life
of the business – from startup to sale and/or transition and
everything in between. Our attorneys practice in all areas
of business and real estate law, including employment,
intellectual property, entity formation and planning,
corporate governance, shareholder relations, mergers and
acquisitions, commercial finance, commercial transactions,
general contracting, securities, nonprofit law, any related
litigation issues, and the purchase, sale, leasing and
development of real estate.
Please visit us online to learn more at www.shrr.com.
NEW MEMBERS
Dykhuis Farms Inc. Momentum Solutions LLC
Joe Dykhuis
(269) 751-7189
www.dykhuisfarms.com
Holland Bar Stool Co
Rick Bliss
(616) 399-5530 ext 12
www.HollandBarStool.com
rick@hollandbarstool.com
Jean Marie’s
Marcie Kooyers
(616) 796-8844 Brian Donnelly
www.jeanmaries.net (219) 728-8216
marcie@jeanmaries.net www.purposeatwork.net
brian@purposeatwork.net
Slips up to 70’ • Transient Slips
Tulip City Beauty College Winsome Travel Design In/Out Service • Storage • Service
Jennifer Collins Heather Houtman Boat Service & Outfitters • Conference Center
(616) 355-5010 (616) 510-5573 The Staterooms Vacation Rentals
www.tcbeautycollege.com www.winsometraveldesign.com 1866 OTTAWA BEACH RD. HOLLAND, MI 49424
jcollins@mooredbeautyschools.com heather@winsometraveldesign.com (616) 786-2205 • YACHTBASINMARINA.COM
CONNECT | APRIL 2020 21Happenings at the Chamber
Team members from Hutt Trucking having fun at Barry Hutzel and others learn how to navigate
WUWC Breakfast. virtual reality.
The team from 730 Eddy Studios brought AR to life at our Payton Haas, Ada Delgado, and Rebekah Groters from
February WUWC breakfast. Macatawa Bank learning how to take their presentation
skills to the next level.
Angelica Velez of Winsome Travel Design introduces
herself and hands off the microphone at Network at Lunch.
22 CONNECT | APRIL 2020Scott Whiteford representing Whiteford Wealth Our West Coast Leadership class participates in a
Management as the sponsor for our Network at Lunch. simulated society to better understand the difficulties
that can come out of governing a society.
Darlene DeWitt from Consumers Credit Union and Celebrating Chamber President Jane Clark and all
Jordan Kopp from Charter House Innovations enjoying the West Coast Chamber members named to the
Network at Lunch. Grand Rapids Business Journal’s 50 Most Influential
Women list.
HUNGRY?
The FOOD you want. Holland
WHERE you want it. Eats
Check out 40+ of your favorite
restaurants on hollandeats.com,
order online or in-app!
Delivering to your home or work
in both Holland and Zeeland.
616.255.4932 10AM-10 PM
CONNECT | APRIL 2020 23CONNECT
Energize, Innovate, Engage with the West Coast Chamber
1183
Planting for the Future
WINNING COMP
RD
Full Service
A
AN
AW
Y
36 YEARS Landscape Company
IN B
USIN ESS
Paver brick patios
and walkways
616.399.6861 4275 136th Ave., Holland, MI 49424
www.boschslandscape.com
WWW.TROXELCUSTOMHOMES.COM 616.355.2600
BUILDING AND RENOVATING HOMES AT THE
INTERSECTION OF STRONG RELATIONSHIPS AND
METICULOUS QUALITY FOR OVER 20 YEARS.You can also read
