CORONAVIRUS: OPINION AND REACTION - South Africa 6 April, 2020 - Ipsos
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CORONAVIRUS: OPINION AND REACTION South Africa 6 April, 2020
INTRODUCTION
The coronavirus (Covid-19) has impacted lives of many across the world. The pandemic
spread to South Africa, with the first confirmed case announced on 5 March 2020 by
1,655 Cases
Minister of Health Zweli Mkhize. On 15 March 2020, President Cyril Ramaphosa declared
a national state of disaster with a partial travel ban, travel advisories, discouraging
public transport, the closing of schools, and prohibiting gatherings of more than 100
people. On 23 March 2020, the president issued a national lockdown lasting 21 days 1,549 Active Cases
from 26 March 2020 to 16 April 2020.
In light of the above, Ipsos launched an online survey to monitor evolving public
perceptions and behaviours in response to the coronavirus outbreak.
This report presents Wave 1 results of the online research survey conducted by Ipsos to 95 Recovered Cases
monitor public opinions as from the 23rd of March to the 27th March 2020 across online
South Africans. Ipsos forms part of a Global network and global results were compared
where possible.
Coronavirus-19 online conversations and content in South Africa is included in this 11 Deaths
report using the Synthesio Social Listening Platform
KEY TAKE OUTS
A high level of South Africans perceive Covid-19 as a threat to themselves.
While opinion is divided on the longer term implications of trust in the government as a result of Covid-19, South Africans place
their highest confidence in the World Health Organisation (WHO), in contrast to most other countries surveyed which prioritise
their national health organisations.
There is little hope that the outbreak will soon be contained, and South Africans are less optimistic than most other countries
surveyed that a vaccine will soon be developed.
In the interim, they are strongly supportive of initiatives to contain the spread of the virus in the country, less so to help other
countries.
South African’s trust that the media has not exaggerated the extent of the outbreak and that the government has been open
and transparent about the extent of the coronavirus outbreak. Traditional media channels (radio, TV and newspapers) are most
trusted, whilst there is little confidence in social media networks. South Africans place their highest confidence in the
information from media professionals.
Of the countries surveyed by Ipsos, South African perceptions are most aligned to those of Brazil and India.
3 © Ipsos 2019
THREAT LEVELS DECLINE THE CLOSER THE PERSONAL SPHERE (THE CASE W ITH
ALL COUNTRIES SURVEYED). A HIGH LEVEL OF SOUTH AFRICANS PERCEIVE IT
AS A THREAT TO THEMSELVES – COMPARABLE TO BRAZIL AND INDIA
97% of online South Africans are You Personally
aware of the Coronavirus outbreak South Africa 48%
Vietnam 62%
Italy 56%
What level of threat do you think the coronavirus poses India 51%
to each of the following? Brazil 50%
Mexico 42%
France 42%
China 40%
United Kingdom 35%
94% 90%
67% Germany 33%
53% 48% US 29%
Australia 28%
The world South Africa Your local Your family You Japan 26%
community personally
Canada 25%
Very high / High threat
Russia 17%
4 © Ipsos 2019
SOUTH AFRICANS PLACE THEIR HIGHEST CONFIDENCE IN WHO (ALIGNED TO
INDIA, BRAZIL AND MEXICO), WHILST MOST OTHER COUNTRIES PRIORITIS E
THEIR NATIONAL HEALTH ORGANISATIONS
How confident are you that the following are prepared and can effectively deal with the Coronavirus?
100%
80%
60%
40%
20%
0%
South India China Mexico Brazil Vietnam Canada United US France Australia Italy Russia Germany Japan
Africa Kingdom
The World Health Organization National health organisations The government Businesses
Very confident / somewhat confident
5 © Ipsos 2019
THERE IS LITTLE HOPE THAT THE OUTBREAK WILL SOON BE CONTAINED, A ND
SOUTH AFRICANS ARE LESS OPTIMISTIC THAN MOST OTHER COUNTRIES
SURVEYED THAT A VACCINE WILL SOON BE DEVELOPED
Soon develop a vaccine
South Africa 62%
62% Vietnam 91%
I am confident pharmaceutical
companies will soon develop a India 88%
vaccine or treatment for the
coronavirus 18% China 88%
Mexico 86%
Brazil 86%
Italy 77%
25%
The coronavirus outbreak Russia 76%
has been contained and will
Australia 73%
soon be over 51%
US 69%
Canada 68%
United Kingdom 65%
Completely-Somewhat Agree Completely-Somewhat Disagree
France 64%
Japan 54%
Germany 54%
7 © Ipsos 2019SOUTH AFRICANS ARE STRONGLY SUPPORTIVE OF INITIATIVES TO CONTAIN
THE SPREAD OF THE VIRUS IN THE COUNTRY, LESS SO TO HELP OTHER
COUNTRIES
To what extent, if at all, would you support or oppose each of the following measures?
Anyone travelling to and from infected countries should
95%
undergo mandatory screening
Public transport systems in my country should be taking
94%
precautions to prevent the further spread of coronavirus
Government should impose mandatory quarantine for
93%
those who could have the infection
The government should ban any travel to and from
92%
affected countries
Airlines from my country should stop flying to all high-risk
90%
countries
Airlines from my country should stop flying to other
84%
infected countries besides high-risk countries
The government should send doctors, materials, supplies
51%
abroad to help countries affected by the virus
© Ipsos 2019
Strongly support / tend to supperSOUTH AFRICAN’S TRUST IN MEDIA (ALIGNED TO BRAZIL) AND
GOVERNMENT INFORMATION PERTAINING TO THE CORONAVIRUS
Media exaggerated extent of outbreak
South Africa 34%
34% India 73%
The media has exaggerated the
extent of the coronavirus Russia 57%
outbreak.
48% Mexico 55%
Australia 50%
US 48%
59% Vietnam 47%
The government of South Africa
has been open and transparent Japan 42%
about the extent of the
United Kingdom 37%
coronavirus outbreak 27%
Brazil 35%
Canada 31%
China 30%
Completely-Somewhat Agree Completely-Somewhat Disagree
Germany 24%
Italy 23%
France 16%
See methodology notes for full description of the data collection specifications
© Ipsos 2019
© Ipsos South Africa | Coronavirus Results Wave 1 | 2020TRADITIONAL MEDIA CHANNELS ARE MOST TRUSTED, WHILST
THERE IS LITTLE CONFIDENCE IN SOCIAL MEDIA NETWORKS
South Africans place high confidence in the information from medical professionals, aligned with the
opinion expressed in India
How much confidence, if any, do you have in the accuracy Medical professionals
of these sources of information on the coronavirus?
South Africa 77%
Vietnam 89%
Medical professionals
89%
(doctors & nurses) China 88%
Radio 85% India 84%
Italy 67%
Television 85%
Canada 66%
Newspapers 78% United Kingdom 56%
Australia 54%
Government health
77%
officials Germany 50%
The internet 69% France 49%
US 44%
Friends, family and
61%
colleagues Brazil 43%
Magazines 60% Mexico 40%
Russia 35%
Social media networks 53%
Japan 33%
11 © Ipsos 2019COVID-19 ON SOCIAL
MEDIA
Ipsos South Africa
6 April, 2020
© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or
reproduced without the prior written consent of Ipsos.PEAK IN SA CONVERSATION WHEN PRESIDENT CYRIL RAMAPHOSA
DECLARES A NATIONAL STATE OF DISASTER ON 15 MARCH
Covid-19 is a dominant focus, with authorities and economics taking a distant second.
NUMBER OF TOPICS DRIVING
MENTIONS IN MARCH VOLUME
India 5.3M
80% “Coronavirus”
includes: deaths, symptoms,
quarantines, new cases
Brazil 3.3M
SA 725K
24-Feb 02-Mar 09-Mar 16-Mar 23-Mar
“Economic” includes: general economic impact, stock prices, trading
Brazil approves state of emergency on 20th March “Authorities” includes: healthcare services, local government, WHO,
Chinese government
Prime Minister Narendra Mondi announced India’s
lockdown on the 24 March
© Ipsos 2019INTERACTIONS DRIVEN BY GOVERNMENTS RESPONSE TO THE
PANDEMIC, AS NEWS 24 EMERGES AS SA TOP INFLUENCER
Ramaphosa announces the impact Department of Health announces
on the economy is going to be new measures to reduce the Lockdown commences
quite devastating spread of Covid-19
Total Interactions Total Interactions Total Interactions
17/03 – 18/03 24/03 – 25/03 29/03 – 30/03
Total Total Total
125.2K
Interactions 186.3K
Interactions 147.1K
Interactions
General Economic Impact: Healthcare Services:
Quarantines: Outstanding
Uncommon increase in Unusual spike in
increase (1773%) in
interactions (2354% interactions (3051%
interactions at end of March
increase from previous day) increase from previous day)
Top 3
INFLUENCERS
by impressions 4,069,789,321
impressions
1,098,468,430 983,116,538 impressions
impressionsDEATH RATES DOMINATE ONLINE INTEREST, WHILE THE TOPICS OF QUARANTINE, ECONOMIC IMPACT AND SYMPTOMS DECLINE
YOU TUBE HAS THE MOST POLARISED SENTIMENT WHILST
INSTAGRAM TENDS TO BE MORE POSITIVE. SOUTH AFRICANS
SEEM TO BE KEEPING POSITIVE IN THEIR EMOJIS…
Negative Positive TOP EMOJIS
YouTube 22% 58% 20%
Instagram 11% 71% 18%
Institution, government 6% 85% 9% + 13 000
Twitter 13% 78% 8%
Facebook 15% 77% 8% + 10 000
Forum 23% 72% 5%
Blog 8% 91% 1% + 6 000
TV, radio 8% 91% 1%
Regional newspaper 9% 90% 1% + 5 000
National newspaper 11% 88% 1%
General news, Magazine 11% 88% 1% + 4 000
Professional news, Industry news 6% 94% 0%
News agency 4% 96% 0%
16
‒…WITH THE MOST SHARED / LIKED POSTS ABOUT COVID POKE FUN AT LOCKDOWN / MASKS / ENFORCEMENT Viral is defined by a high amount of likes, comments & views, also by a large amount of potential reach (relating to the number of followers from original post)
TECHNICAL NOTE
These are the findings of the Ipsos Coronavirus SAR China, Hungary, Italy, Japan, Netherlands, points for countries where the sample is 500+. For
public perceptions and behavioral responses survey Poland, Singapore, South Korea, Spain, Sweden and more information on the Ipsos use of credibility
(2020). The South African poll comprised of 1,008 United States). intervals, please visit the Ipsos website
interviews conducted via the Ipsos online panel (www.Ipsos.com).
Brazil, Chile, Colombia, China, India, Malaysia,
between the 25th and the 30th of March 2020.
Mexico, Peru, Philippines, Romania, Russia, Saudi
The results were weighted and projected to South Arabia, South Africa, and Turkey produce a national
Africans who have access to the internet–either at sample that is more urban & educated, and with
home and/or on their mobile phones. Individuals who higher incomes than their fellow citizens.
only have internet access at work or at a public
We refer to these respondents as “Upper Deck
This study did not have any external
facility have been excluded. The South African
Consumer Citizens”. They are not nationally sponsors or partners. It was
sample is more urban, more educated and/or more initiated and run by Ipsos with the
representative of their country.
affluent than the general population and should be
intention to share our
viewed as reflecting the views of the more Where results do not sum to 100 or the ‘difference’
understanding about the world we
“connected” segment of the population. The data is appears to be +-1 more/less than the actual, this may
weighted so that the sample composition best reflects be due to computer rounding, multiple responses or
live in and how citizens around the
the demographic profile of the adult population the exclusion of don't knows or not stated responses. globe think and feel about their
according to the most recent census data. world.
Sample surveys and polls may be subject to other
The survey is conducted in 32 countries around the sources of error, including, but not limited to coverage
world with Approximately 1000 individuals in each error, and measurement error. The precision of Ipsos
country aged 16-74. 18 of the 32 countries surveyed online surveys is measured using a Bayesian
online generate nationally representative samples in Credibility Interval. Here, the poll has a credibility
their countries (Argentina, Australia, Belgium, interval of +/-3.5 percentage points considering that
Canada, France, Germany, Great Britain, Hong Kong the sample is 1,000+. The credibility interval is +/- 4.8
© Ipsos South Africa | Coronavirus Results Wave 1ABOUT IPSOS GAME CHANGERS
Founded in France in 1975, Ipsos is now the world’s third In our world of rapid change, the need of reliable information
largest market research company in the world, present in 89 to make confident decisions has never been greater.
countries and employing more than 18,000 people.
At Ipsos we believe our clients need more than a data supplier,
For over 40 years, our research professionals, analysts and they need a partner who can produce accurate and relevant
scientists have built unique multi-specialist capabilities that information and turn it into actionable truth.
provide powerful insights into the actions, opinions and
motivations of citizens, consumers, patients, customers or This is why our passionately curious experts not only provide
employees. We serve more than 5000 clients across the world the most precise measurement, but shape it to provide True
with 75 business solutions. Understanding of Society, Markets and People.
Ipsos is listed on Euronext Paris- Ipsos is listed on Euronext To do this we use the best of science, technology
Paris. The company is part of the SBF 120 and the Mid-60 and know-how and apply the principles of security, simplicity,
index and is eligible for the Deferred Settlement Service (SRD). speed and substance to everything we do.
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IPS:FP Ultimately, success comes down to a simple truth :
www.ipsos.com You act better when you are sure.
© Ipsos 2019THANK YOU
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