County plan 2020-2024 - herefordshire.gov.uk

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County plan 2020-2024 - herefordshire.gov.uk
County plan
                    2020-2024

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                        hfdscouncil                                                                                                    herefordshire.gov.uk
County plan 2020-2024 - herefordshire.gov.uk
“Respecting our past, shaping our future -
                 we will improve the sustainability,
                 connectivity and wellbeing of our county by
                 strengthening our communities, creating a
                 thriving local economy and protecting and
                 enhancing our environment”.

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County plan 2020-2024 - herefordshire.gov.uk
Contents

                    Introduction from the Leader		                                4
                    Herefordshire				                                             6
                    Our challenge				                                             7
                    Using our resources wisely		                                  8
                    Where the money comes from		                                 10
                    Where the money goes			                                      11
                    What we heard				                                            12
                    Our ambition for Herefordshire                               13
                    AMBITION: Environment		                                      16
                    AMBITION: Community 		                                       18
                    AMBITION: Economy			                                         22
                    Useful information			                                        27

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County plan 2020-2024 - herefordshire.gov.uk
Introduction from
                         the Leader of Herefordshire Council
                         Councillor David Hitchiner

Our County plan shapes the             always need to safeguard the most      enterprise and our fellow
future of Herefordshire and aims       vulnerable in our communities,         public sector organisations. We
to encourage and strengthen our        but we want to enable everyone to      recognise that we will only be
vibrant communities, create a          feel more strongly a part of their     able to deliver on our ambition by
thriving local economy and protect     local community too.                   working together effectively.
and enhance our environment to
ensure Herefordshire remains           We want all children and young         The council must have financial
a great place to live, visit, work,    people in this county to have a        resilience to enable us to
learn and do business. The plan        great start in life and be healthy,    continue to serve the people of
guides the work of the council and     safe and inspired to be the best       Herefordshire, to invest prudently
our relationship with individuals,     they can be. Our young people          in the county and to continue
families, communities and              should be proud to grow up here        to deliver the services that our
partners over the next four years.     in Herefordshire and we also           residents need. This will continue
Underpinning this plan are the         want them to feel able to build        to remain at the forefront of our
themes of connectivity, wellbeing      their lives here. This requires us     thinking.
and sustainability, which sit at the   to deliver good learning facilities,
core of our policy making, planning    great job opportunities and homes      Our ambition is for Herefordshire
and design for the future.             that young people can afford to        to be an exemplar of 21st century
                                       buy or rent. We recognise that for     rural living where market towns
We know that in the future             some children and young people         and rural communities are
transport systems must, and will,      life can be particularly tough, and    properly valued and recognised
change, so we need to rethink          we are determined to address           for the contributions they make
our investment now in transport        the inequalities which put these       to the success of the county. We
infrastructure to tackle the 21st      children and young people at a         will achieve this by recognising
century challenges of climate          disadvantage.                          and building upon the strengths
emergency and to support the                                                  of our people, our places and our
wellbeing of our population. This      We place arts and culture at           past while embracing the future
will be central to the review of the   the centre of our plans for            by taking proven concepts and
Hereford bypass and southern           Herefordshire. We do this to           systems developed in modern
link road schemes and the urgent       recognise the value heritage           cities and adapting them for rural
update of our Core Strategy and        and creativity bring through           Herefordshire so that we create a
planning policies.                     generating income from our             county which is better connected
                                       fantastic exhibitions and events       in every way.
Being better connected is not just     and by nurturing people’s overall
about the physical infrastructure.     wellbeing. There is growing            Herefordshire is a great place to
We all need a bit of help from time    evidence of the social value that      live with a beautiful and unique
to time. During such tough times,      cultural services provide in our       natural environment - we will work
we believe it is really important      communities, particularly in           in partnership with our farming
that the council supports people       combatting social isolation.           and business community to protect
and finds ways to help them to                                                and enhance this wonderful asset
connect to the rich tapestry           We are committed to working            for future generations while
of services provided by the            more closely in partnership            ensuring that we balance this
voluntary sector and to their          with town and parish councils,         sensitively with playing an active
own community. The council will        community partners, private            part in the modern world.
County plan 2020-2024 - herefordshire.gov.uk
5
County plan 2020-2024 - herefordshire.gov.uk
Herefordshire

Situated in the south west of the      popular destination for visitors       Unemployment in the county
West Midlands region bordering         and for those who commute to           is low, but average earnings
Wales, Herefordshire has               employment out of the county.          in the county are significantly
beautiful unspoilt countryside                                                below both the regional and
with remote valleys and rivers         Herefordshire has the fourth           national averages. Average
and a distinctive heritage. The        lowest population density in           house prices are high compared
River Wye winds through the            England, with a land area of           with elsewhere in the region. In
county, flowing east from the          2,180km² but a population of           2016, Herefordshire’s affordable
Welsh border through Hereford          only 192,100 (2018). Most of the       housing ratio was the worst in the
city before turning south to flow      county (95%) is rural and 53% of       West Midlands, with houses at the
through the Wye Valley Area            the population live in rural areas.    lower end of the market, costing
of Outstanding Natural Beauty                                                 around 8.6 times the annual wage
(AONB). The Malvern Hills border       While life expectancy for both         of the lowest earners.
the east of county, while the south    males and females is higher and
west is dominated by the western       mortality rates are lower here         Herefordshire is generally a low
reaches of the Black Mountains.        than the national average, there       crime rate area and partners work
                                       are pockets of deprivation in          together to ensure that it
The Wye Valley is a designated         the county. There are notable          continues to be a safe place to live,
Area of Outstanding Natural            differences in life expectancy         work and visit.
Beauty and recognised as one           and mortality in these areas,
of the nation’s most treasured         much of which is attributable to
landscapes. Inside the Wye Valley      lifestyle-related conditions such as
AONB, the market town of Ross-         circulatory or respiratory diseases
on-Wye is steeped in culture and       or cancers.
history, and is regarded as being
the birthplace of British tourism.     Herefordshire is an
When the Reverend William              entrepreneurial county, with
Gilpin visited 250 years ago, he       20% of the population being
documented his trip with the UK’s      self-employed. Defence and
first ‘tourist guide’ of the cruises   technology business
up and down the picturesque            sectors are well-
River Wye. This brought more and       represented across
more visitors who dined at specific    the county, which is
locations, took walks to particular    home to the Special
viewpoints and visited romantic        Air Service (SAS)
ruins, making the ‘Wye Tour’ the       and a short distance
first ‘package’ holiday.               from Gloucester–
                                       based Government
In addition to Hereford city, the      Communication
county is served by five beautiful     Headquarters (GCHQ).
and distinctive market towns:
Bromyard, Kington, Ledbury,
Leominster and Ross-on-Wye.
Understandably, the county is a
County plan 2020-2024 - herefordshire.gov.uk
7
County plan 2020-2024 - herefordshire.gov.uk
Using our resources wisely

Using our resources wisely is         Herefordshire is a rural county      We shall also build new
one of our core principles so we      with a higher than average number    community facilities and bring
are always on the look out for        of people aged over 65 living in     forward new employment
new ways to provide efficiencies      the county. Herefordshire Council    sites throughout the county.
in service delivery. We work          has faced significant financial      In making these investments
continuously to maximise our          challenges over recent years         we will continue to balance
purchasing power, deliver value       as annual central government         environmental, economic and
for money, and direct all that we     funding has been reduced from        community returns and will carry
do to the benefit of Herefordshire    £60.1m in 2011/12 to £0.6m in        forward measures which further
residents and local business.         2019/20. During this same period     manage demand for our services.
                                      both service delivery costs and
We employ nearly 1,300 staff          demand for those same services       The council will continue to look
and support many more jobs in         have increased, particularly for     for opportunities to share our
the local economy through our         adult social care and children in    accommodation and service
contracts with local businesses.      care of the council.                 delivery with partners. We will
                                                                           further rationalise our property
The council has an annual budget      The council has risen to this        holdings to deliver efficiencies as
in 2020 of £380m which we use to      financial challenge by:              well as new income streams to         8
deliver services to over 187,000                                           support our services.
residents. These services include     • Delivering substantial savings
the maintenance of over 2,000           of £90m in annual operating        The council recognises, celebrates
miles of roads, over 2,000 miles of     costs                              and values the central role our
public rights of way, over 700                                             employees play in delivering this
highway bridges and over 11,000       • Keeping services going by          plan and our many statutory
streetlights, collection of waste       delivering them differently        duties. We shall continue to
and recycled materials from over                                           invest in activities that ensure
85,000 residential properties,        • Changing how we make best          we recruit people with the
safeguarding around 1,000               use of publicly owned assets       skills and attributes to meet the
children and providing care and                                            changing demands of the council’s
support to 2,500 vulnerable           • Consistently delivering            services. We will also continue
adults.                                 balanced budgets                   the investment we are making in
                                                                           developing our people, rewarding
                                      Receipts from the sale of publicly   them appropriately and providing
                                      owned assets will be reinvested      support to ensure their continued
                                      in projects which replenish and      wellbeing.
                                      enhance the tangible assets of the
                                      council. We will use these assets
                                      to generate new and sustainable
                                      income streams to help fund
                                      future services and address the
                                      pressing needs of the county's
                                      residents which are not being met
                                      by market forces.
County plan 2020-2024 - herefordshire.gov.uk
9
Where the money comes from
Where the money goes

The council spends
£1m a day on
delivering services to
residents

                         11
What we heard                       Our plan
The 2020-24 County plan             The following section sets out          People with disabilities:
has been developed following        what we aim to achieve over the         “We want to be counted
consultation and engagement         next four years. Our key areas of      in the community and we
events with the public and key      focus will be the Environment,           want to be listened to”
stakeholders across the county.     our Communities and the local
                                    Economy. Recognising that we
We heard from over 2,000 people,    don’t live and work in silos these
including seldom heard from         will be developed against three
groups that included younger        key themes of Sustainability,
people through the sixth form       Connectivity and Wellbeing
college, a young farmers event,     which will guide our planning,
people with long-term illness and   design and policy making over the
their carers and ethnic minority    coming years.
groups.

People told us that we should       How we will                                 Environment
be prioritising investment in the                                           "Tackling the climate
following areas:                    measure success                         emergency should be
                                                                           ambitious but achievable
• More affordable housing           In each of the following sections          with ambition”
                                    we have indicated the high level
• Maintenance of our existing       outcomes that we expect to
  highways network and public       achieve. The detailed targets for
  spaces                            each ambition will be published
                                    each year in the annual delivery
• Specialist care home facilities   plan. This ensures we can
  and accommodation for             monitor and evidence that we are
  vulnerable people of all ages     delivering the outcomes we have
                                    committed to on an annual basis.
• Improved public transport                                                     Public transport:
  across the county                                                         “Public transport can be
                                                                            amazing e.g.. in London,
• Action to tackle the climate                                             therefore there should be
  emergency (this was the top                                            scope to make it better here in
  priority for young people)                                                     Herefordshire.”
Our ambition for Herefordshire
     Environment                           Community                              Economy
Protect and enhance our               Strengthen communities to ensure Support an economy which builds
environment and keep                  everyone lives well and safely   on the county’s strengths and
Herefordshire a great place to live   together                         resources

        ILL                                  ILL                                  ILL
  WE W                                 WE W                                 WE W

Minimise waste and increase reuse, Ensure all children are healthy, safe Develop environmentally sound
repair and recycling                  and inspired to achieve            infrastructure that attracts
                                                                         investment
Improve and extend active travel      Ensure that children in care, and                                        13
options throughout the county         moving on from care, are well      Use council land to create
                                      supported and make good life       economic opportunities and bring
Build understanding and support       choices                            higher paid jobs to the county
for sustainable living
                                      Build publicly owned sustainable   Invest in education and the skills
Invest in low carbon projects         and affordable houses and bring    needed by employers
                                      empty properties back into use
Identify climate change action in all                                    Enhance digital connectivity for
aspects of council operation          Protect and improve the lives of   communities and business
                                      vulnerable people
Seek strong stewardship of the                                           Protect and promote our heritage,
county’s natural resources            Use technology to support home     culture and natural beauty to
                                      care and extend independent living enhance quality of life and support
Protect and enhance the county’s                                         tourism
biodiversity, value nature and        Support communities to help
uphold environmental standards        each other through a network of    Spend public money in the local
                                      community hubs                     economy wherever possible

Our principles
Partnership 		We collaborate to maximise our strengths and resources
Resilience 		We use resources wisely so Herefordshire is fit for future generations
Integrity 		We make decisions based on evidence and work with respect, openness and accountability
Democracy 		We strengthen local democracy, decision making and service delivery and involve more
              young people
Engagement 		We listen to and learn from our communities and help people connect through culture,
              creativity and care
15
Ambition:
ENVIRONMENT
Protect and enhance our environment and
keep Herefordshire a great place to live
Herefordshire has a rich, beautiful   In March 2019, Herefordshire          the Rivers Wye and Lugg which
and varied natural environment        Council unanimously declared a        benefit from European protection
which cleans our air, channels our    Climate Emergency and formally        as ‘Special Areas of Conservation’
water, supports wildlife in all its   adopted commitments to lead a         because of their unique and
many forms, lifts our spirits and     local response, aspiring for the      invaluable biodiversity.
keep us well.                         county to become carbon neutral
                                      by 2030.                              We are proud of our rich rural
The council recognises that                                                 heritage and will work in
healthy, connected and vibrant        The council will consider the         partnership with our farming
ecosystems strongly support the       impact of climate change and the      community and land managers to
local economy, improve health and     opportunity for carbon reduction      promote sustainable stewardship
wellbeing and make the county         in every aspect of our operation.     of the County’s farmland, soils and
an attractive place to live and to                                          woods.
visit. It is vital that we protect    In addition we will continue to
and enhance this environment          invest in low carbon projects such    We are committed to creating
while stewarding it for future        as renewable energy systems,          greater public awareness of
generations.                          using energy efficiency measures      the part each of us can play in
                                      and electric vehicles to further      supporting nature and biodiversity
One of the effects of climate         reduce our carbon footprint           in the county.
change will be that our weather       and our daily running costs. We
becomes more unpredictable, with      will support this commitment
longer periods of both dry and wet    by ensuring that tree planting
weather, where each of these may      and habitat enhancement is
also be more severe and intense.      prioritised.
Significant areas of Herefordshire
are low-lying and liable to           Herefordshire has excellent
flooding: climate change further      biodiversity and natural assets and
increases the risk and severity       its natural environment supports
of that flooding (including flash     a wide range of habitats. The
flooding) throughout the county.      richness of biodiversity within
                                      Herefordshire is reflected in the
                                      number of nature conservation
                                      sites within the county, including
The county’s geology and soils         throw things away. The council
shape a highly fertile landscape for   will use its community initiatives,

                                                                              Key Facts
quality food and drink production,     partnerships and our waste
particularly on low-lying land.        contracts to make it easier for
This landscape is a key economic       businesses and residents to share,
asset creating not only an             repair, reuse and recycle.
attractive place to live and work                                                                               17
but also making Herefordshire
an important tourist destination;      Success
something which is a key economic                                            ENVIRONMENT
strength of the county.                measures
                                                                             • Target of carbon neutrality by
We want Herefordshire to be a          • Increase flood resilience and         2030
destination of choice for walking        reduce levels of phosphate
and cycling tourism and to               pollution in the county’s river     • 43% carbon reduction
increase significantly the use of                                              between 2008/09 and
these active means of travel by        • Reduce the council’s carbon           2018/19 for the council’s
local residents.                         emissions                             own operations

We will enable more healthy low        • Work in partnership with            • 9% of the county designated
carbon travel options, including         others to reduce county carbon        for nature conservation
walking, public transport and            emissions
cycling, to reduce congestion,                                               • Over 6,000 listed buildings
improve local air quality and          • Improve the air quality within
enhance health and wellbeing.            Herefordshire                       • 64 conservation areas across
                                                                               our city, towns and villages
We all consume material                • Improve residents’ access to
resources to generate economic           green space in Herefordshire
growth and to meet our basic
human needs. But our overall           • Improve energy efficiency of
use of these resources has               homes and build standards for
become unsustainable. We use             new housing
too much and are too quick to
Ambition:
COMMUNITY
Strengthen communities to ensure that
everyone lives well and safely together
Our ambition is to make wellbeing     support systems through effective    on people’s strengths and the
inevitable here in Herefordshire      information and signposting.         many resources they have in their
by putting physical and mental                                             local communities, such as our
health at the heart of everything     In larger hubs, this will include    exceptionally strong voluntary
we do. 'Talk Community' is the key    offering a range of services that    sector and family carers. We
council initiative by which we aim    enable people to gain new skills,    aim to recognise and support
to progress this objective.           get help and advice, access a        the role that these important
                                      culture and arts offer and receive   people play in enriching the lives
Talk Community is an approach         health and care services.            of many vulnerable people in
which focusses on the people                                               our community. By taking this
within our communities, the place     We recognise that communities        community centred approach we
and space in which they live and      across Herefordshire differ          intend that formal care services
the economy in which people           tremendously. Consequently, the      will be targeted to those most in
work. The initiative sets out to      location of these hubs, and what     need so that the growing demand
help people use their and their       exactly they comprise will be down   on adult and children’s social care
community’s strengths to help         to each community to decide.         services can continue to be met.
one another to live well, stay safe
and maximise their independence.      We will develop further              Where vulnerable people of all
Talk Community looks at how           preventative family-centred          ages need formal care it is really
people can best be supported and      approaches with partners. This       important to us that it is of high
can support each other to achieve     will include building up our early   quality and that it enables people
this, and how communities and         help approach by making best use     to reach their goals. We will
businesses can develop to meet        of community spaces which might      continue to improve outcomes for
the local needs of each community.    include Talk Community hubs and      children in care, and moving on
                                      children’s centres.                  from care, and support them to
The programme has a number of                                              make good life choices.
strands including development         When people need support, we
of a network of Talk Community        know that this support comes         Demand for adult and children’s
hubs throughout the county. The       in a variety of ways and has the     social care services is increasing
aim of these hubs is to concentrate   greatest impact when it comes        both in terms of the number of
investment and support to             from genuine connections and         people and also in the cost of
connect people more effectively       friendships. We shall continue       delivering care. Social care will
to their community and to local       to develop approaches that build     also consider other things besides
care services, such as community      We will also intend to use our      residents’ everyday lives, whether
support and the use of new            planning and licensing functions,   by engaging with our many
technology which can contribute       our contracting power and           fantastic exhibitions and events;
to meeting any desired outcomes.      partnerships to influence and       supporting the health and
Some of Herefordshire’s most          create healthy physical and         wellbeing agenda by recognising
vulnerable residents have very        cultural environments that          the significant social value that
complex needs which can be            support wellbeing.                  can come from cultural services        19
very challenging and costly to                                            such as libraries and arts; or by
meet. We intend to invest in          We are committed to supporting      increasing inclusivity by providing
new models of care, housing and       our NHS partners across             all our residents with more
accommodation to maximise the         Herefordshire to deliver their      opportunities to benefit from our
levels of personal independence       long-term ambitions within          varied cultural activities. We are
these vulnerable people are           our communities. We will work       committed to working with the
able to attain while remaining in     with them as the lead partner       Herefordshire Cultural
their communities. This might         on prevention and wellbeing         Partnership to ensure that
include new care homes, care          initiatives.                        Herefordshire continues to build
villages, technology or specialist                                        on our many strengths and
accommodation for vulnerable          This council recognises that arts   successes.
children and young people.            and culture plays a huge part in
                                      our plans. We want culture and      Technology is another key
There are key public health           creativity to be part of our        component for promoting and
challenges for the county that                                            supporting wellbeing, particularly
we want to address including                                              for those with high levels of
poor oral health, obesity and                                             need. Technology can be very
cold homes. We will work with                                             liberating and empowering where
partners to address these issues                                          it can improve independence
through an oral health action plan,                                       without relying on formal and
physical activity strategy and                                            often intrusive levels of care. This
measures to tackle fuel poverty.                                          includes such things as prompts to
                                                                          take medication, voice-activated
                                                                          response services when crisis
                                                                          occurs (such as a fall), health and
                                                                          wellbeing apps etc. Over the
coming years, we will continue to         support for disadvantaged             with landlords and local people
develop our technology strategies         children is fundamental to            to speed up the rate at which
and make further investments              achieving this.                       empty properties are brought
in this important, exciting and                                                 back into active use and to
fast moving area of service               Herefordshire needs more              support community land trusts
transformation.                           genuinely affordable homes            and community-owned housing
                                          delivered through carefully           projects to succeed.
Our schools enable our young              planned policies for growth.
people to achieve and excel               We will use our Herefordshire
intellectually, physically and            Area Plan, communities’ own
socially, and prepare them to do          Neighbourhood Development
well once they move on to college,        Plans, and an updated Core
training or work. We continue to          Strategy to make sure we deliver
invest in education by                    sustainable development which
redeveloping, and building new            meets the needs of local people
schools to ensure that we have the        while respecting our heritage and
right facilities in the right location,   our natural environment.
to meet emerging and future
demand. We will continue to work          Investing in improved community
with schools and communities to           infrastructure is an important
improve and maximise children’s           factor in delivering community
attainment; our targeting of extra        resilience as the county's
                                          population grows.

                                          We will work with housing
                                          associations and developers to
                                          enable them to build more homes
                                          for sale and for long-term rent. To
                                          drive the delivery of affordable
                                          housing, the council will look to
                                          develop its own housing stock
                                          to provide over 1,000 additional
                                          genuinely affordable homes for
                                          local people in Herefordshire.

                                          Increasing the number of
                                          private properties to rent is
                                          also important, so we will work
Success
measures
• Improve Herefordshire’s            • Improve community resilience
                                                                          Key Facts
  house affordability ratio,           in Herefordshire
  making accommodation more
  affordable to local people         • Reduce the number of people
                                       admitted to hospital for         COMMUNITY
• Increase the proportion of           unplanned events
  adults requiring formal care                                          • Herefordshire has the longest
  services who are supported in      • Improve the mental wellbeing       healthy life expectation         21
  their own homes                      of Herefordshire residents         across the West Midlands for
                                                                          both men and women
• Improve the life chances of        • Reduce the number of people
  disadvantaged children in            in Herefordshire identified as   • 500,000 visits to a library a
  Herefordshire, meaning that          homeless                           year
  they have a better chance of
  doing well at school, getting      • Reduce the number of             • Herefordshire has one of
  good jobs and secure housing         households living in fuel          the lowest rates of violent
  (measured by the social mobility     poverty                            crime in the West Midlands
  index)                                                                  and over 20% less than the
                                                                          national average
• Reduce the number of children
  living with poverty, tooth decay                                      • Herefordshire is currently
  or obesity                                                              ranked as a “cold spot”
                                                                          nationally for social mobility
• Reduce the number of children
  requiring formal social care
  interventions (measured by the
  number of children in need)

• Increase the number of children
  that are assessed as 'ready for
  school'; for both children with
  and without free school meal
  status
Ambition:
ECONOMY
Support an economy which builds on the
county’s strengths and resources
A thriving and prosperous              to return and to encourage others      Alongside supporting our bedrock
economy is vital if we are to          to move here to live.                  businesses and attracting exciting
provide sustainable, well-paid                                                new ones we are determined
and rewarding job opportunities        For those who do choose to live        to work with all sectors of the
to local people. A vibrant local       here, the county offers a very good    business community to implement
economy improves quality of life       quality of life. The majority of our   a community wealth building
for everyone and also generates        schools are assessed as ‘Good’ or      initiative. This involves four key
the income through Council Tax         ‘Outstanding’ and Herefordshire’s      principles:
and business rates that we need as     natural assets, cultural offer and
a council to support local services.   strong sense of community make         • Spend more locally – Work with
                                       the county a highly attractive           large local employers (anchor
Herefordshire faces a number of        place to live, learn, visit and to       organisations) to build strong
significant economic challenges.       invest.                                  local supply chains and increase
Although overall unemployment                                                   the amount of money which
levels are very low, our average       More than 90% of our businesses          stays in the local economy
wage levels are also very low. The     are SMEs (small to medium
county has a greater proportion        sized enterprises) or micro
of retired people than the             businesses, and business start-
national average. Our retired          ups in Herefordshire are more
residents make very significant        successful than the national
contributions to the voluntary         average. The high profile
and third sector locally, but also     Hereford Enterprise Zone, known
contribute to house prices being       as Skylon Park, is a council-led
high and to the lack of availability   initiative within the Marches
of social housing for younger          Local Enterprise Partnership (LEP)
families. Limited higher education     which is attracting new high-tech
opportunities in the county mean       businesses to the county and
that most of the county’s younger      delivering a growing number
people leave the county to study       of well-paid jobs, whilst also
beyond A-level. It is important        regenerating a large brownfield
that we increase the number of         site to the south of the city.
better paid job opportunities that
are available so as to attract our
university educated young people
• Skill-up – Encourage               We want to emphasise the critical      forward thinking companies and
  continuous investment in our       role the market towns and villages     communities throughout the
  local workforce and a culture      play in Herefordshire’s economy        county.
  of lifelong learning in our        and we will ensure high quality
  community                          employment land, business space        We will continue to take
                                     and business support is made           advantage of digital investments,
• Strengthen the use of our          available throughout the county.       made through the Fastershire            23
  assets– Work with our anchor                                              project, to support local
  organisations to be more           We will continue to support the        companies to make the most the
  creative in how we use and         significant growth of education        superfast and ultrafast digital fibre
  share our collective assets,       opportunities within the county        connectivity. The wide availability
  increase our local investment,     to provide new opportunities for       of high performance fibre
  encourage the development          younger people to live and learn       broadband will ensure
  of new businesses and explore      locally. The council will promote      Herefordshire is able to attract
  new methods of financial           a culture of lifelong learning         entrepreneurs seeking digital
  support                            throughout the county and enable       connectivity and will encourage
                                     access to tools and resources          growth in the county’s already
• Speak up and out – Give the        to support upskilling, reskilling      strong ‘creative sector’ whose
  wider community a meaningful       and employability by providing         workers are attracted by the
  say in shaping economic plans      routes to training opportunities,      lifestyle and work-life balance on
  and local investments. We will     apprenticeships and hands-on           offer here.
  do this through transparent        experience.
  decision-making, well publicised
  public consultation and by         Building on existing local strengths
  engaging positively with key       and seizing global opportunities
  stakeholders on the future         we will support growth in new
  plans for Herefordshire            technology-enabled and digital
                                     business sectors, such as cyber
                                     security. We will also encourage
                                     the use of green technologies to
                                     support the growth of a clean,
                                     low-carbon economy whilst
                                     maximising the new economic
                                     opportunities this will bring to
The council will make a positive
commitment to invest in the           Success
support and development of
tourism and our valuable visitor
economy. We are convinced that
                                      measures                            Key Facts
there continues to be a significant   • Increase the average workplace
role for the council to play in         earnings in Herefordshire
enabling growth in the number of
visitors to the county, especially    • Grow jobs and keep
for those encouraged to stay for        unemployment rates low in all    ECONOMY
more than a day.                        areas of the county
                                                                         • Low unemployment levels
As a council, we continue to be       • Improve educational attainment     2.4%
successful in attracting grants         and widen further and higher
to support the economic and             education opportunities          • In 2018, the total number of
community development of                                                   businesses in Herefordshire
the county. We will work with         • Increase the number of short       was 10,130
partners to maximise the Stronger       distance trips being done by
Towns Fund grant (up to £25m)           sustainable modes of travel      • 90% of businesses in
awarded to Hereford and to              – walking, cycling, public         Herefordshire are "micro"
support investment programmes           transport                          enterprises employing nine or
across all our market towns. An                                            fewer employees
example of which is the significant   • Increase road safety in the
town centre enhancement                 county and improve the overall   • 24% of the population are
programme for Leominster                condition of the road network      aged 65 or over
following the town council’s
successful application for Heritage   • Increase local wealth creation
Action Zone funding (up to £2m)         (measured by the Gross Values
which is being matched with             Added per head of population)
county funds.
                                      • Extend superfast and ultrafast
We will work to enable parish           broadband network
councils to act quickly to
undertake routine maintenance
work to improve and maintain
the condition of the local road
and footpath networks. We will
prioritise the maintenance of our
existing transport networks and
through our approach to locality
working we will ensure that this
local delivery complements our
countywide programme of works.
How did we do against the previous
Corporate plan (2016-2020)?

Enable residents to live safe, healthy and independent lives
• Creation of online Wellbeing Information and Signposting for Herefordshire
  (WISH) website providing a single point of information for residents and
  professionals on community groups and events. Activity continues to increase
• Implementation of a new way of working to support people with adult social care
  needs. This focusses on client’s strengths, rather than the things they can’t do and
  looks to connect people with needs to their communities
• Client satisfaction indicators regarding care and support services is one of the
  highest nationally
• Delivered balanced budget for adult social care whilst many councils have
  struggled to managed demand in this area
• Creation of new “Homefirst” service to prevent hospital admission or support
  hospital discharge. This new service has been rated “good” by the Care Quality
  Commission
• Enabled people to access services online through major increase in the superfast
  and ultrafast broadband network, provide digital training and more council
  services provided digitally                                                            25

Keep children and young people safe and give them a great start in life

• Early help services have been increased since 2018; this service now works with
  more than 1,000 children at a point in time
• Children leaving care of the council will not be required to pay council tax until
  they reach 25
• Schools in Herefordshire’s continue to perform well, with the majority of metrics
  showing performance in the top quartile nationally
• Enhanced children's social worker offer to help recruit and retain our workforce in
  this critical area
• School improvements at a number of sites throughout the county
• Investment in children centres operated by the council
How did we do against the previous
Corporate Plan (2016-2020)?

Support the growth of our economy
• 90% of premises in the county able to access a superfast and ultrafast broadband
  service with investment secured for this to increase and a bespoke programme to
  connect business with advice and training
• An extra £20 million of works targeted to fix roads in the greatest need of repair
  and with the greatest value to our local communities. Major investment over two
  years (2014/15 and 2015/16)
• City link road has been delivered opening up a large amount of land for
  development
• More than 14,000 streetlights now near 100% on LED, saving money and reducing
  light pollution
• New Cyber Security Centre now under construction (due to complete summer
  2020)
• Acquisition of key sites to support the development of higher educational facilities
  in Herefordshire
• Development of Yazor Brook flood alleviation scheme to reduce flood risk and
  enable growth
• Expansion of Hereford Enterprise Zone (Skylon Park)

Secure better services, quality of life and value for money
• Delivered financial savings in excess of £30 million over four year period
• Continual development of the information and services available online; new
  council website launched in 2017 and awarded full star rating for its first two years
• Making the most of council libraries as shared sites with children centres and
  community facilities
Useful information

 Herefordshire Council
 www.herefordshire.gov.uk

 Facts and figures on Herefordshire
 www.understanding.herefordshire.gov.uk

 Wellbeing Information and Signposting for
 Herefordshire
 www.wisherefordshire.org

                                             27
You can contact Herefordshire Council in the following ways:

                     Online by visiting our mobile-friendly                                                 Write to us at:
                     website:                                                                               Herefordshire Council, Plough Lane,
                     www.herefordshire.gov.uk                                                               Hereford, HR4 0LE

                     On social media: @hfdscouncil                                                          By calling: 01432 260000
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                     If you would like help to understand this document, or would like it in
                     another format or language, please call the Communications Team on
                     01432 260006 or email: communications@herefordshire.gov.uk

                     All information was correct at the time of publication: January 2020
                     Photographs courtesy of Hereford College of Arts students
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