ECONOMIC DIRECTIONS 2020 - Strathcona County
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ECONOMIC DIRECTIONS 2020
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Energetic… can-do spirit…
high quality of living,
built on strongly held values
We are a community of choice
Strathcona County is widely known as a peaceful, safe and family-friendly community. You’ll find access to state-
of-the-art recreation facilities, good schools, parks, shopping and entertainment. Agriculture is an integral part of
our cultural, economic and environmental heritage. The Beaver Hills UNESCO Biosphere provides access to open
spaces, hiking trails, lakes, and campsites with activities for all four seasons. Residents agree it’s a great place to
raise a family, and there is no place else they would rather be.
We empower and enable your success
Entrepreneurs are empowered, can grow and be successful here. Our Economic Development and Tourism
team provides free confidential assistance to all businesses. Providing advice on business start-up, growth, and
relocation. We’re a municipality that supports its citizens in reaching their highest aspirations, that strives to
provide quality infrastructure, and efficiently run programs and services.
We are Canada’s energy engine
A partner in Alberta’s Industrial Heartland Association, Canada’s largest hydrocarbon processing region. Our key
business sectors are manufacturing, construction, professional and scientific / technical. A Strathcona County
cross-functional team is dedicated to supporting effective development of its industrial heartland, and the local
and international companies who continually drive innovation.
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Economic Directions is an award-winning publication which
features a summary of economic activity in Strathcona
County. In Strathcona County, you can.
Economic Development and Tourism is committed to enabling the success and growth of
business and industry in Strathcona County. We do this through business and investment
attraction, business retention and expansion, and entrepreneurial support. Our mission
supports a strong, diversified and resilient economy, contributing to
advancing quality of life and place.
Find out more about Strathcona County’s vision for the future: strathcona.ca/strategicplan
Economic Development and Tourism Team
Gerald Gabinet • Director, Economic Development and Tourism
Shane Olson • Manager, Commercial Development
Vacant • Manager, Industrial Development
Stephen Rausch • Senior Business Development Specialist
Richard MacDonald • Small Business and Tourism Specialist
Joanne McKinnon • GIS Industrial and Business Development Analyst
Eiblis Doherty • Business Development and Tourism Assistant
Rhonda Deighton • Administrative Assistant
Marcy Fischer • Administrative Support Assistant
Paul Roberts • Design and Media Specialist
Contact 780.464.8095 to talk with us today, or visit strathcona.ca/edt
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Inside
For Local Entrepreneurs 7
Non-Residential Development 11
Industrial Development 17
Residential Development 25
Tourism 31
Community Engagement 35
Partners, Sponsors and Associations 36
Facts and Statistics 38
Due to the COVID-19 pandemic in 2020, local business was severely
affected. Strathcona County continues to support our diverse industries
in these times and explore various means of doing so.
While Strathcona County tries to ensure that all the information contained
in this booklet is accurate, it does not accept liability for any inaccuracies.
Follow Strathcona County, Economic Development and Tourism for
the latest in business and tourism news on Facebook and LinkedIn
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We’re here for
local entrepreneurs
To help you be sustainable and competitive in the marketplace.
Come tell us about your business, goals and challenges.
What we can offer: Small business conference – Business
Development Bank of Canada (BDC)
• support, coaching and Small Business Week™
one-on-one assistance Strathcona County hosts a conference kickoff
breakfast for the BDC Small Business Week™ in
• facilitate introductions
October. Speakers touch on timely issues for small
and business linkages
businesses, such as being transformational and
unstoppable, building a team that is motivated to care
• business referrals and
and empowered to rise, with a keynote that provided
connections with
the tools to save time and money by marketing to the
local networks
right customers. Agencies are also on site to provide
• research, data and information to help entrepreneurs with their business
information resources operation. Sign up for our e-newsletter to keep
informed on this year’s event and other
• trained, knowledgeable staff opportunities for small businesses.
with expertise in real estate, strathcona.ca/smallbusinessweek
marketing and site selection
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Business mentorship program Business startup seminars and support
Local entrepreneurs are invited to come together If you are a local entrepreneur, Strathcona County
to share experiences, provide insight and resolve continues to evolve a seminar format designed for you,
issues impeding business operations and growth. including customized training, mentorship support and
A partnership between Strathcona County and the workshops. Sign up for the economic development
Sherwood Park and District Chamber of Commerce, and tourism e-newsletter to stay informed.
the business mentorship program has allowed strathcona.ca/smallbusinessweek
participants to problem solve business challenges
and form lasting partnerships within the Business directory map
business community. The Strathcona County business directory is a useful
resource for sourcing companies, products, services
Business visitations and expertise located in Sherwood Park and the rural
Each year, Strathcona County schedules numerous areas of Strathcona County. This GIS application allows
visits with various industries—small to large. These users to add or change their business information,
meetings support business by building relationships, search by industry, and export data as a file for
assisting with developing needs, and addressing any download. It can also be another great tool to market
concerns. The business visitations may be attended by your business to your customers!
the Mayor, some members of Council, the Chamber of strathcona.ca/businessdirectory
Commerce and staff from Economic Development and
Tourism. Business Retention and Expansion Strathcona Business planning and
County interviews a sector or portion of the business site selection resources
community to determine opportunities for growth and Search our inventory of vacant lease space,
expansion, and barriers and deterrents for growth and buildings and parcels with commercial and
survival. In 2019, there was a continued emphasis on industrial zoning. The online property GIS database
promoting local entrepreneurs in the award-winning is updated continually and provides details and
YOU CAN marketing campaign. contacts on each location, maps, demographics
strathcona.ca/youcanbusiness and land-use information.
strathcona.ca/stats
Contact us for site selection ∙ site selection and real estate packages
assistance including: ∙ labour force and household expenditure data
∙ demographics including age, gender, income, language and ethnicity
∙ retail market analysis
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Economic updates Great Canadian Trade Fair and Sale
Whether you are a local realtor, developer or Visit Strathcona County staff at the annual trade show.
financial institution, we have documentation We are happy to talk to you about a variety of topics
and hold presentations on the state of our that are important to visitors and residents alike.
local economy. Visit our website or call us at Our local elected officials will also be available to meet
780-464-8095 for more specific information with you. This event will be held at Millennium Place
strathcona.ca/stats September 18–20, 2020.
sherwoodparkchamber.com
Facilitation and consultation meetings
Businesses who need to have their developments Agricultural master plan collaboration
assessed for zoning matters, servicing Strathcona County’s Agriculture Master Plan provides
requirements, infrastructure and levies can a long-term priority for agriculture in our community.
contact Economic Development and Tourism, This made-in Strathcona County plan is guided by the
which serves as a liaison between businesses following broad principle: agriculture will continue to
and other Strathcona County departments. be an integral part of Strathcona County’s historical,
One-on-one basic business consultations are available cultural, economic and environmental heritage.
to work through start up and expansion approaches. An urban agriculture strategy is being implemented,
which includes partnering with residents, community
groups and local non-profits to support a vision for
new and established community gardens in our parks
and green spaces. Other strategies to be developed
include food and agriculture sector development and
agri-tourism. In December 2019, Council approved
finalizing design and construction of the multi-purpose
agricultural facility. It will be a destination where
residents from across the County can enjoy
agricultural, community and social events.
strathcona.ca/agmasterplan
Market your business by adding it to the Strathcona County
Business Directory. Go to strathcona.ca/businessdirectory
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Non-residential development
Strathcona County continues to diversify as a community with
emphasis on additional health services, food and retail services.
Statistics Canada data shows the number of business establishments
in Strathcona County at 10,797 companies as of December 2019.
Statistics Canada data shows 3,498 Strathcona County companies are in “goods producing sectors”, such as
companies have paid staff and employ an estimated agriculture, construction, manufacturing, oil and gas
46,493 people. The remaining 7,299 business extraction, while the remaining 78 per cent are in the
establishments are either self-employment companies service sectors.
or professional corporations. About 22 per cent of the
11Non-residential permit values Employment Changes (2018-2019)
The permit value of non-residential projects has Sector Annual change
decreased 21 per cent from $201 million in 2018 to Professional, scientific and
-1.3%
$159 million in 2019. This includes all commercial, technical services
institutional and industrial projects excluding new large Accommodation and food services -2.0%
storage tanks. Industrial building values decreased Retail services +2.3%
Health services +0.4%
to $40 million. The combination of commercial and
institutional development decreased 13.2 per cent Financial and insurance +12.7%
to $119 million for 2019. The opportunity to develop Education services +0.6%
serviced industrial land continues to have strong
Increased Employment Sectors*
fundamentals. Commercial growth has slowed recently,
and the emphasis is shifting to leasing up existing Sector Employment Annual change
commercial retail units built in Sherwood Park over the Arts, entertainment
1,771 +84.1%
and recreation
last two years. The Italian Centre announced a new
location, their largest yet with an approximately 25,000 Information services 240 +29.7%
square foot specialty grocery store for Emerald Hills Manufacturing 1,498 +19.7
with completion expected in late 2021. Construction Utilities 71 +69.5%
of large industrial investments provides immediate Transportation and
681 +35.2%
economic impacts to the community, while long-term warehousing
growth is catalyzed by new full-time jobs and spending. Health care and
400 +12.7%
social assistance
*Estimated number of employees.
Non-Residential Permit Values (Millions)
100
80
60
40 2016
2017
20 2018
2019
New Commercial / Commercial / Institutional / New Industrial Industrial Improvements /
Institutional Improvements / Additions Buildings Additions
Buildings
12Real estate Reduced Employment Sector*
Figures are intended to provide a general average. Sector Employment Annual change
Mining, Quarrying, Oil
The range of rates is based on building types, size -599 -45.1%
and Gas Extraction
of the specific space, type of use, access to customer
Real Estate, Rental
visibility, road traffic counts, timing of negotiations, -400 -35.9%
and Leasing
developer competition, and the details of the Other Services -956 -28.3%
lease negotiations. There are many retail, commercial *Estimated number of employees.
and industrial development opportunities available,
and local experts are ready to assist and guide you. Industrial Space
You can find the retail market analysis, interactive Region Vacancy rate Avg lease rate (sq. ft)
story map and connect with realtors and property Edmonton 7.8% $10.27
developers for the Strathcona County area. Sherwood Park 4.3% $10.30 - $13.00
strathcona.ca/retail Greater Calgary 6.04% $10.00
13Retail Office Space
Strathcona County’s retail sector has seen modest Region Vacancy rate Avg asking rental rates
growth over the past year with approximately
Downtown Edmonton
6 per cent retail vacancy. There is an estimated
“Class AA” 13.8% –
4,239,405 square feet of retail space in
“Class A” 17.1% –
Sherwood Park concentrated in key retail zones;
“Class B” 10.7% –
Broadmoor Boulevard, Wye Road, Sherwood Drive,
“Class C” 20.6% –
Clover Bar Road, Baseline Road, Emerald Hills District,
and Aspen Plaza. Suburban Edmonton
17.4% $12 - $25
Retail floor space in Sherwood Park is projected to
Sherwood Park
grow by a further 5.9 million square feet by 2037 based
on a retail supply and demand analysis. It has been Office 25.7% $14 - $22
determined that the Strathcona County retail market as
of January 2018 experienced a retail sales leakage of Retail/Commercial Space
13 per cent to other areas in the region. Region Vacancy rate Avg lease rate (sq. ft)
The retail sector will face significant challenges in Sherwood Park ~6% $25 - $35
2020 and beyond related to the economic downturn Sources: Strathcona County Economic Development and Tourism,
resulting from the global COVID-19 pandemic. Online Colliers Edmonton. All data as of January 2019
business sales are expected to grow in Canada as
much as 10% up from 3.5% last year.
14Sherwood Common Emerald Hills Centre
s-Canada (Yellowhead) Highway 16
Sherwood Drive Emerald Hills
Urban Village
Broadmoor Buildings Retail Emerald Hills Corner
Millennium Ridge
Millennium Place Summerwood
Centre
Aspen Plaza
Buckingham
Baseline Village Sherwood Towne
Square Lakeland Ridg
Shivam Park
Durham Town Square
Broadmoor Baseline Crossing
Broadview Plaza Beaverbrook Square
SHERWOOD PARK Broadmoor Heritage Mills Haven Centre Sherwood Park Mall
Plaza
Centre in the Park Sherwood Park Plaza
Market in the
r Blvd
Savona Centre Centre of the Park
dmoo
Granada Blvd.
Sherwood Drive
Brentwood Plaza
Broa
Village Market Maplewood Plaza
1000 Sherwood
Centre Salisbury Market
Wye Road
Brentwood Blvd
Wye South Wye Road Crossing Salisbury Gate Hillshire
District
merce
&
tre For greater detail of popular retail areasSalisbury
in Sherwood
GreenhousePark,
or for the latest retail market analysis, visit strathcona.ca/retail
1516
Industrial development
We are Canada’s energy engine, Canada’s largest hydrocarbon
processing region, and a partner in Alberta’s Industrial Heartland
Association and Strathcona Industrial Association.
Strathcona County has a unique perspective to offer
as a leader in industrial development, with over 50
years working with industry and living safely alongside
pipelines which move up to 40 per cent of Canada’s
oil. We are Alberta’s leading industrial municipality as
measured by the value of manufactured goods.
Over 11,000 businesses and organizations are
located in Strathcona County, including over
220 manufacturing companies. They serve a market of
1.4 million people in Edmonton’s Metropolitan region.
Strathcona County has a cross-functional team
dedicated to supporting effective development
of Strathcona County’s portion of Alberta’s
Industrial Heartland.
Learn more about the rich history of the
petrochemical industry in Strathcona County.
strathcona.ca/youcanindustrial
17TC Energy (Formerly TransCanada) TC Terminals is a proposed project that will provide
The Grand Rapids Pipeline Project began operations up to 1.4 million barrels of crude oil and will facilitate
in the fall of 2017, connecting crude oil resources the efficient movement of crude oil from Northern
from the west Athabasca oil sands area to Strathcona Alberta by providing a connection to access markets
County. The 460 km dual pipeline system consists of elsewhere in North America. The TC Terminals Project
36-inch pipeline to transport blended bitumen from will be constructed in alignment with the in-service
Northern Alberta to the Edmonton Area and a 20-inch date of the Heartland Pipeline.
pipeline to transport diluent from the Edmonton Area TC Energy has announced that it will proceed with
back to the Fort McMurray area. Total product moved construction of the Keystone XL Pipeline Project, an
will be up to 590,000 barrels per day of crude and invest of approximately US$8 billion. The project will
330,000 barrels per day of diluent. be capable of safely delivering 830,000 barrels per
The Heartland Pipeline Project is a proposed 36-inch day of crude oil from Alberta to Nebraska, where it
pipeline that will aid in the transport of up to 900,000 will connect with existing TC Energy facilities to reach
barrels of crude oil from Strathcona County to the U.S. Gulf Coast refiners. The pipeline is expected to
Hardisty Alberta hub. As they have progressed through enter service in 2023. As part of the funding plan, the
the regulatory process and advanced Project planning, Government of Alberta will invest US$1.1 billion as
the project has adjusted their construction schedule to equity, in addition to a $4.2 billion loan guarantee.
respond to current market conditions and continues to
work with its long-term committed shippers.
Inter Pipeline
18Inter Pipeline Trans Mountain
Inter Pipeline’s construction of the Heartland The federally approved $12.6 billion expansion
Petrochemical Complex is well underway. The facility is to the existing Trans Mountain Pipeline will add
designed to convert locally sourced, low-cost propane approximately 1,000 km of new pipeline between
into 525,000 tonnes per year of polymer grade Strathcona County and the B.C. coast. Construction of
polypropylene, a high value and easy to transport the pipeline in the Edmonton region is now over 50%
plastic used in the manufacturing of a wide range of complete, and will see the addition of four new storage
finished products. tanks in Strathcona County, bringing total storage
capacity onsite to 9.25 million barrels.
The Heartland Petrochemical Complex will cost
approximately $4.1 billion (consisting of a $3.5 billion
main project and $600 million CUB) to construct and
will consist of a propane dehydrogenation (PDH)
and a polypropylene (PP) facility with a central utility
building (CUB). Inter Pipeline was awarded $200
million in royalty credits from the Government of
Alberta’s Petrochemical Diversification Program, in
support of the complex. Construction is underway,
with more than 2,000 on-site workers, and completion
is scheduled for late 2021.
Keyera
Rezoning was approved in fall of 2017 to allow for
an extension to Keyera’s existing salt cavern storage
facilities. Keyera has also purchased all Sasol land
holdings and any information regarding its use will be
shared in future updates.
Keyera continues to advance construction of the
approximately US$1 billion Key Access Pipeline System
(KAPS), which will transport NGLs and condensate from
northwestern Alberta to facilities in Alberta’s Industrial
Heartland. KAPS is expected to be operational in 2022.
Inter Pipeline
19Pembina Shell
In 2017, Pembina Pipeline Corporation launched the Quest Carbon Capture and Storage (CCS) Project is a
$250 million Canadian Diluent Hub (CDH), a large- joint venture of Shell, Chevron, Marathon, Government
scale condensate and diluent terminal at its Heartland of Alberta and the Government of Canada.
Terminal site in Strathcona County.
Now operational, this $1.35 billion project captures,
The CDH development includes 600,000 barrels transports and stores (permanently underground) over
of above ground storage, multiple inbound and one million tonnes of CO2 a year, from Shell’s Scotford
outbound pipeline connections, plus associated Upgrader in Strathcona County – the equivalent to
pumping and metering facilities. CDH is designed taking 175,000 North American cars off the road
to augment Pembina’s existing diluent handling each year. Once the CO2 is captured from the three
facilities in the area and offer diluent services for hydrogen units, it is transported by pipeline up to 80
oil sands customers. km north to the chosen injection wells.
In 2019, Pembina purchased Kinder Morgan Canada
and the crossborder Cochin Pipeline for $4.35
billion. This acquisition included 10 million barrels of
additional storage capacity and further connectivity
within their system, via the addition of Kinder Morgan’s
Edmonton Terminals and Vancouver Wharves. The
Cochin pipeline presents a future opportunity to
connect Pembina’s assets to markets in Sarnia. The
Edmonton Terminal, located in Strathcona County,
represents a 10x increase in Pembina’s above-ground
storage capacity and a world-class rail loading terminal.
It includes the recently constructed Base Line Terminal,
a joint venture crude oil storage terminal located on
at Keyera’s Alberta Enviro Fuels facility in Strathcona
County that has potential to expand operations by
another 1.8 million barrels in the future.
20Wolf Midstream Enbridge
In February 2018, Wolf Midstream Inc. purchased the The 447 km Norlite Pipeline was completed and in-
Stonefell Terminal, which is in the Heartland Industrial service in June 2017. The 24-inch pipeline is capable
development area of Strathcona County, from MEG of shipping 270,000 barrels per day of diluent from
Energy. The Stonefell Terminal connects to the Access the Enbridge Stonefell site to the Suncor East Tank
Pipeline System, of which MEG Energy also sold their farm near Fort McMurray, and has the potential to be
50 per cent stake in to Wolf Midstream, giving Wolf expanded up to 400,000 barrels per day, with the
Midstream a 100 per cent ownership interest in the addition of pump stations.
Access Pipeline.
Enbridge has completed construction and
MEG Energy will continue to operate Stonefell replacement of Canadian portion of Line 3, which runs
Terminal. The Access Pipeline (to be rebranded from Edmonton to Wisconsin, and has also received
Wold Midstream Pipeline) transports oil from MEG regulatory approval to complete construction and
Energy’s Christina Lake production project and to replacement of the American portion of the line. The
the Bruderheim Pipelines system which connects to $9 billion project will increase capacity of Line 3 to
the Bruderheim Energy Terminal rail facility. Wolf has 390,000 barrels per day. Being the largest project
also partnered with Enhance Energy Inc. to build the in Enbridge history, it will comprise the newest and
Alberta Carbon Trunk Line (ACTL), a 240km pipeline most advanced pipeline technology and provide
that transports CO2 from Alberta’s Industrial Heartland incremental capacity to support Canadian crude oil
to an enhanced oil recovery project near Lacombe, production growth.
Alberta. The $500 million ACTL, to be owned and
operated by Wolf, will allow for the removal of 14.6
million tons of CO2 annually.
21Inter Pipeline
Air Products ATCO Energy Solutions
A new Canadian plant has been built in Strathcona The ATCO Heartland Energy Storage and Logistics
County under a long-term agreement for Air Products Centre encompasses more than 600 acres of
to supply Shell Scotford with hydrogen and steam, continuous land in Strathcona County, . The project
and to supply hydrogen to North West Redwater currently includes four salt caverns for hydrocarbon
Partnership Sturgeon Refinery. The total investment storage, with butane, ethylene, and natural gas
of the project was $300 million, and it produces condensate. Through on-site access to utility service
150 million standard cubic feet per day of hydrogen. options including natural gas and industrial water,
The facility ties into Air Products’ 50km Heartland the ATCO Heartland Energy Centre has the potential
hydrogen pipeline, connecting it to customers and to develop upwards of 40 caverns, and provides a
Air Products’ other hydrogen plants in the region. compelling alternative for siting of customer facilities.
The pipeline also has the added benefit of additional
A partnership between ATCO and Petrogas
storage space for hydrogen.
EnergyCorp. has secured long-term contracts for the
construction and operation of a fifth salt cavern storage
facility and a regional pipeline that will connect the
new salt cavern facility to existing pipelines in the area
for delivery of hydrocarbon products.
22Gibson Energy Value Creation Inc.
The Gibson Edmonton Terminal recently expanded to Value Chain Solutions (VCS) is a subsidiary of Value
1.7 million barrels of existing storage, with long-term Chain Group (VCG) and intends to move forward
potential to increase capacity by an additional 2 million with a facility ($2 billion at full build out) that would
barrels – subject to future market conditions. upgrade diluted oil sands bitumen into a higher-value
crude blend that can easily flow through pipelines.
Canadian Natural Construction of the Strathcona County-based
Canadian Natural (CNRL) purchased assets from project is already underway, with some foundational
Shell, valued in the range of $12.7 billion. This infrastructure in place and design work nearly
includes ownership of the Athabasca Oilsands completed. VCG has established bitumen supply and
Project, 70 per cent of the Scotford upgrader, and product off-take interests well beyond its initial target,
the Quest CSS project. Shell will maintain ownership and is pursuing a participative strategic partnership to
and operation of their refinery and chemical plants in ensure excellence in execution, operation and trading.
Strathcona County, in addition to their existing land
holdings, and will continue to operate the Scotford MEG Energy
upgrader and Quest CSS. MEG Energy owns a 1,200 acre parcel of land in
Strathcona County, and has disclosed plans to develop
Heartland Sulphur LP commercial processing facilities, including a Diluent
The Heartland Sulphur Terminal has completed Recovery Unit and partial upgrading facilities. MEG
construction and is in operation. This terminal provides also owns a smaller parcel of land in the Industrial
the forming and liquid loading facilities required for development area of Lamont County, adjacent to
Alberta producers to move the increasing sulphur the Bruderheim Energy Rail Terminal, where they
supply to various world markets. The forming facility are developing the HI-Q® demonstration facilities to
processes 700,000 tonnes of liquid sulphur sourced advance their proprietary HI-Q® technology.
from Alberta oil sands and gas plants each year.
Strathcona County is growing as a world leader in petrochemical
cluster development, with opportunities in propane, ethane, and
methane value chains and beyond. The existing mega-cluster
of world class facilities located here benefit from robust pipeline
infrastructure, processing capacity, a specialized labor force, and
value-added manufacturing. strathcona.ca/industrial
2324
Residential development
More people continue to move to Strathcona County, widely known as
a peaceful, safe and family-friendly community, and a municipality that
supports its citizens in reaching their highest aspirations, that strives to
provide quality infrastructure, and efficiently run programs and services.
Residential construction permit activity remains
strong in the County with permits issued for 361
residential units, 126 of which were in a rural setting.
Of the new construction permits, 52 per cent were for
single dwelling units. The value for all additions and
renovations was $15.6 million or 11 per cent of the
total residential values.
Residential Permit Values (Millions)
120
100
80
60 2016
40 2017
20 2018
2019
Urban Rural
25Residential Unit Building Permits by Type
2016
2017
2018
2019
Singles Duplex Townhomes Apartments Others Singles Others
Urban Rural
New residential construction remains relatively The home building industry has kept a good balance
stable in recent years. In urban areas, new residential of housing supply in the community. Rural areas tend
construction changes with the housing market demand to be custom built for particular owners.
and existing real estate supply. We have had six good
years of multi-family growth.
26Residential construction activity Residential Construction Activity
Housing starts units 2019 2018 2017 % Change
In urban areas, all housing construction categories
have seen a decrease from 2018, and permits for Single family 189 231 249 -18
residential units in rural areas have also had a slight Multi-family 163 174 199 -6
reduction from 2018. This has been the trend over the Total units 352 405 448 -13
past nine years, resulting in a slight decrease in single
Completions units
unit starts and steady growth in multi-unit starts.
Single family 243 206 184 18
Canada Mortgage and Housing Corporation (CMHC) Multi-family 246 123 344 100
shows Strathcona County’s rental market at a combined
Total residential units 489 329 528 +49
vacancy of 8.3 per cent for apartments and townhomes.
Under construction units
The number of purpose-built rental units in Strathcona
Single family 161 216 192 -25
County has increased 43 per cent over the past four
Multi-family 115 198 147 -42
years with 1,220 units. Average apartment rents in the
County are $1,343 per month. Total residential units 276 414 339 -33
Complete and unabsorbed units
Single family 52 54 45 20
Multi-family 71 45 101 -55
Total residential units 123 99 146 +24
New dwelling units absorbed
Single family 245 197 159 24
Multi-family 220 179 356 23
Total residential units 465 376 515 +24
Obtain the most current building permit data using the
interactive Open Data portal. strathcona.ca/opendata
27Single family resale market New Single-Family Absorbed in 2018
Sherwood Park resale single family house prices Style Number absorbed
remain relatively stable. The average price of a single Bungalow 38
detached home at the end of 2019 was $450,250. Split-level 0
Two-storey 174
Other 11
Total 223
Rental information 2019 2018 2017 2016
$
450,250
The average home resale price in 2019
Average apartment rent $1,343 $1,332 $1,343 $1,298
Apartment vacancy rate
Town home vacancy rate N/A
8.8% 6.5%
N/A
9.6 %
N/A
4.22 %
N/A
Lorenz Team, Realty Executives/Edmonton Real Estate Board Combined vacancy rate 80.3% 6.5% 10.6% 3.2%
CMHC, Rental Market Report, Residential Construction Digest
28strathcona.ca/youcanlive
2930
Tourism
Connect with Economic Development and Tourism to access
resources and support to build capacity and develop your tourism
business. We’re here to support you in providing great experiences
to those that live in and visit the municipality.
We work with tourism operators on coordinating
retention and expansion, and destination awareness
through promotion of Strathcona County events,
amenities and businesses. The County is a partner and
member in tourism associations.
Tourism strategy
Strathcona County is undertaking a 10-year tourism
strategy. By seeking input from our residents, business
stakeholders, shareholders and Councillors, we have
the potential to attract and grow various sectors through
tourism. This increase to quality of life can result in a
sense of place through supporting employers with
talent attraction, supporting the retail community and
cultivating economic diversification.
31Beaver Hills Biosphere
The Beaver Hills Biosphere is a designated UNESCO
site with over 35 lakes, 800 plant types, 152 bird
species and 48 mammals – there is so much to see
and enjoy. The Beaver Hills is an extensively treed,
upland area consisting of rolling to hummocky terrain
rich in native wetlands and aspen dominated Boreal
mixed wood forest habitat. It is located in the south
east corner of Sherwood Park and extends east of
Elk Island National Park.
For more information on the
Beaver Hills Biosphere, go to beaverhills.ca
Savour
A celebration of local food, art and music! This
community festival is a collaboration of independent
artists, local restaurants, vendors and producers.
Savour is an excellent opportunity for our local small
businesses to showcase their culinary and artistic
talents. Every year the event grows in popularity and
2019 saw more nearly 2,000 attendees during the four-
hour event – increasing exposure for 13 artists/artisans
and 17 local independent restaurants and food trucks.
We invite you to delight your senses and check back
with us later in 2020 for more details.
For more information on Savour,
go to strathcona.ca/savour
32The Canadian Birkebeiner
A three-day Nordic ski event inspired by a Norwegian
legend, the event is held at the Cooking Lake-
Blackfoot Provincial Recreation Area. The ‘Birkie’ as
it is affectionately known, is a volunteer-run, cross-
country ski event. A total of 1,355 skiers participated
in the 2020 ski festival. For 2021, the event will be
held February 12-14.
For more information on the
Birkiebeiner, go to canadianbirkie.com
Activity and Travel Guide
Strathcona County produces an award-winning
Activity and Travel Guide. This guide features local
shopping and dining options, as well as many things
to experience in the community. Look for it to be
available online later in 2020.
To plan your next experience,
ACTIVITY & TRAVEL GU
IDE 2019 visit strathcona.ca/youcanvisit
3334
Community engagement
Strathcona County values public input to decision making.
The County supports public engagement that is honest, transparent and
accessible. Economic Development and Tourism’s strategy, activities and
relationships are informed by our interactions in the broader community.
Economic Development and Tourism
Advisory Committee
The Economic Development and Tourism Advisory
Committee (EDTAC) is a group of appointed
community business representatives providing insight
on items that support strategic goals, objectives
and issues that affect the business community.
EDTAC members are lifetime champions for our
business community. They share knowledge on the
opportunities and challenges in their specific sectors
of expertise. EDTAC also encourages creative solutions
to identified challenges in order to achieve positive
results in a timely manner. We continue to work
with the community to ensure we add value in each
of our interactions. We invite you to watch for our
many networking, information sharing and learning
opportunities that come throughout the year.
35Partners, Sponsors
and Associations
Thank you to the many regional, provincial, national and international
organizations and groups for your assistance, knowledge and
commitment. Your engagement has moved Strathcona County
forward to achieve our economic development and tourism goals.
We are here to help you with business initiatives
Call 780-464-8095
36Sustainable. Innovative. Responsible.
REDA
Regional Economic
Development Association
37Facts and Statistics
Demographics Retail Markets
98,381
OVER SPACE
* 2016 4 MILLION ft2
of RETAIL
Municipal
Census OPEN
OPEN OPEN
Population: Urban 71,332
OPEN
Rural 27,049
39 Average age 1.4 million
Market area population
$5.6 billion
15,800
Local highly-skilled graduates
Household spending power
Permit values
840,400
Eligible workers in the region
$ 302 million
Building permits
$
$ 160,655
Average household income
$ 159 million
Non-residential permits *2019 year end
Leading Industries Tax mill rates for 2019/20*
Non-residential 13.3331
Residential / Farmland 7.1930
Machinery and Equipment 9.4222
Petrochemical Manufacturing
*Tax rate is one thousandth of a dollar.
To download a copy of these
statistics, go to strathcona.ca/stats
Construction Logistics Engineering
3839
© Curtis Comeau / Travel AlbertaContact
Economic Development
and Tourism
P: 780.464.8095
scedt@strathcona.ca
strathcona.ca/edt
strathcona.edt
StrathcoCounty
strathcona-county
Strathcona County
2001 Sherwood Drive
Sherwood Park, Alberta
Canada T8A 3W7
Printed in Canada
40You can also read
