Course Catalogue Master Programmes Incoming Exchange Students Paris Campus Spring 2020 - SKEMA Business School
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Course Catalogue
Master Programmes
Incoming Exchange Students
Paris Campus
Spring 2020
1 / 89Dear Exchange Students,
Welcome to SKEMA Business School !
Here are a few key instructions on how to consult properly the Paris Course Catalogue Spring 2020.
Please read these instructions carefully:
1) Students are required to choose one program and follow the courses within that one program. It is not possible
to mix and match courses from different programs due to frequent scheduling clashes.
2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the student’s
responsibility to ensure he/she has the required academic background to successfully follow the courses.
3) Special Note for Project and Program Management & Business Development Program: Certain courses within
this program have extra fees. Fees apply because students are able to obtain various professional certifications
once passing the course. The fees are directly linked with the enrollment of the student in the professional
certificate examination. Fee details are clearly indicated in the course catalogue. Students choosing this program
will be required to pay the required fees before receiving their acceptance letter. The SKEMA International
Office will contact students on the payment procedure once the nomination period is complete (mid-May).
4) Courses within the catalogue are subject to slight changes.
5) There is a maximum number of seats available per specialization program.
2 / 89Table of Contents
SPRING ...........................................................................................................................................................5
PGE - Master 1 - Paris
EMPLOYABILITE & CAREER ..................................................................................................................................................................
INTRODUCTORY FINANCE REFRESHER SPRING ...................................................................................................................................
MANAGEMENT 2 - ETHICS & GOVERNANCE .......................................................................................................................................
CHANGE & CRISIS MANAGEMENT ......................................................................................................................................................
EXCEL SPRING ......................................................................................................................................................................................
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING ..........................................................................
INTERNATIONAL NEGOCIATION ..........................................................................................................................................................
MARKETING REFRESHER SPRING ........................................................................................................................................................
STRATEGY ............................................................................................................................................................................................
DIGITAL TRANSFORMATION & STRATEGY...........................................................................................................................................
LANGUAGES .......................................................................................................................................................................................
MANAGEMENT PRINCIPLES AND PRACTICES
WELL BEING AND QUALITY OF LIFE
INFORMATION DESIGN FOR PRESENTATIONS
DESIGN THINKING
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING
MANAGEMENT OF INFORMATION SYSTEMS
MSc - International Business .................................................................................................................................... 5
ADVANCED STRATEGY ..................................................................................................................................................................... 57
EMPLOYABILITY AND CAREER 2 ...................................................................................................................................................... 57
EUROPEAN LEGAL ISSUES FOR BUSINESS ....................................................................................................................................... 58
GLOBAL PRODUCT DEVELOPMENT AND MANAGEMENT ............................................................................................................... 59
INTERNATIONAL BUSINESS GAME: SKEMASIM ............................................................................................................................... 59
INTERNATIONAL CORPORATE GOVERNANCE ................................................................................................................................. 60
INTERNATIONAL FINANCE ............................................................................................................................................................... 61
INTERNATIONAL HUMAN RESOURCE MANAGEMENT .................................................................................................................... 61
NEGOCIATION PRACTICE ................................................................................................................................................................. 62
RISK AND CRISIS MANAGEMENT FOR GLOBAL BUSINESSES ........................................................................................................... 63
DOING BUSINESS IN AFRICA
MSc - International Human Resources & Performance Management ...................................................................... 66
Benefits and Compensation in International Organisations ........................................................................................................... 66
Designing Innovative Learning ........................................................................................................................................................ 67
EMPLOYABILITY AND CAREER 2 ...................................................................................................................................................... 67
HR and The Legal Environment - Comparative Labour Law ............................................................................................................ 68
HR Metrics and the Balanced Scorecard ......................................................................................................................................... 69
Information Systems for HRM......................................................................................................................................................... 69
International Labour Relations........................................................................................................................................................ 70
Organisational Development and Change Management ................................................................................................................ 71
Quality of Life at Work .................................................................................................................................................................... 72
Risk & Crisis Management............................................................................................................................................................... 72
3 / 89Workforce Management & Employee and Talent Development.................................................................................................... 73
Stakeholder Theory and HRM
Digitalization of the HR Function
Droit de la formation professionnelle
MSc - Project and Programme Management and Business Development ................................................................ 81
Business Plans and Business Models............................................................................................................................................... 82
EMPLOYABILITY AND CAREER 2 ...................................................................................................................................................... 82
GROWTH STRATEGY ........................................................................................................................................................................ 83
Managing Risk, Uncertainty and Complexity .................................................................................................................................. 84
Organisational Performance Improvement (EXTRA FEES) .............................................................................................................. 85
Portfolio Management, PMO and Financing (EXTRA FEES)............................................................................................................. 85
Project Planning and Control (EXTRA FEES) .................................................................................................................................... 86
Project Practice Portfolio 2
4 / 89SPRING
PGE - M1
EMPLOYABILITY & CAREER
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.CRCOR.1
EMPLOYABILITE & CARRIERE (spring)
004
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
1 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
6 0 0 0 0 6
Pré-Requis
no
Prerequisite
3 worshops of 1h30 each :
1. Storytelling & Pitch
Descriptif du cours 2. Preparation for recruitment interviews
/ 3. The ALUMNI network: how to approach the network?
Course description + evaluation
+ Career Tuesdays
+ Career fairs/ recruitment days
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation des Evaluation finale (DS)
100%
étudiants Final examination
Student Assessment (Précisez la nature pour l'évaluation finale / Explain type for final examination)
5 / 89INTRODUCTORY FINANCE REFRESHER SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.FICOR.05
INTRODUCTORY FINANCE REFRESHER SPRING
15
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
1 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 12 0 0 0 12
Type de cours
core
Course type
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Evaluation des
étudiants
Autre, précisez / Other, precise:
Student Assessment
Contrôle continu
50%
Continuous Assessment
préciser nature / Explain type
6 / 89MANAGEMENT 2 - ETHICS & GOVERNANCE
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.HRCOR.0
MANAGEMENT 2 - ETHICS & GOVERNANCE
328
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
24 0 12 24 0 60
Type de cours
core
Course type
Pré-Requis
Principles of Corporate Finance and Corporate Management.
Prerequisite
The course explains what corporate governance is about, that is how the shareholding structure,
the board of directors and the top managers interact. It emphasizes ethical issues inherent to
Descriptif du cours
strategic choices and management practices. It offers a perspective on a variety of governance
/
Course description
models from the US shareholder oriented model to the German and Japanese stakeholder
oriented models.
SUZHOU AND BELO SHOULD ADD SPECIFI TOPICS RELEVANT TO THE REGIONAL CONTEXT
Public, private and state corporations
Institutional investors
Typology of Investment funds in public corporations
Thémes
The role and duties of the Board of Directors: financial, ethical and environmental
/
Topics
obligations.
Management performance and executive compensation: performance and ethical issues.
Stakeholder management
SUZHOU AND BELO SHOULD ADD SPECIFI TOPICS RELEVANT TO THE REGIONAL CONTEXT
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
Contribution aux programme) / Indicate which learning objectives the course contributes to (based on the program
objectifs curriculum mapping)
pédagogiques du LO1.1 : To recognize potential ethical dilemmas : LG1 :
programme / Graduates should behave as responsible managers in order to
Contribution to deliver sustainable performance in complex environments
learning objectives LO1.2 : To select the best course of action to follow in order to
behave as responsible managers : LG1 : Graduates should
7 / 89behave as responsible managers in order to deliver sustainable
performance in complex environments
Cours soumis à évaluation dans le cadre de l’Assurance of
Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
40%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
60%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 100 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 1
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
Cours magistral / Lecture - TD / Tutorials
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Cours interactifs / Interactive lectures - Etudes de cas / Case studies - Devoirs / Assignments
1. General introduction and ownership: fundamentals of corporate law, property rights, private
and public corporations, state owned companies. Ownership and control.
2. What is governance ? History, emergence of financial markets.
From the entrepreneurial corporation to the managerial corporation (Berle and Means 1932).
Separation of ownership and control, agency theory, agency effect.
3. Institutional investors : different investment funds, similarities and differences
Plan de cours
4. Board of directors. Importance of efficiency, expertise and independence of boards to prevent
Course Plan
governance failures.
5. Management performance and executive compensation issues.fraud and deception
(Volkswagen, Nissan/Ghosn ). Insiders trading, overpriced acquisitions, etc.
6. The 2008 financial crisis
7&8. Stakeholder management
SUZHOU AND BELO SHOULD ADD SPECIFI TOPICS RELEVANT TO THE REGIONAL CONTEXT
Monks and Minow (2011) Corporate Governance. Fifth edition. Wiley publishers.
Bibliographie
References
Site(s) web / Web investopedia.com
sites
8 / 89CHANGE & CRISIS MANAGEMENT
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.HRCOR.0
CHANGE & CRISIS MANAGEMENT
331
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
18 0 18 36 6 78
Type de cours
core
Course type
Pré-Requis
Management 1
Prerequisite
This course introduces two related topics, managing change and managing crisis, with one overall
aim: to discuss change and crisis in relation to the complexities of organisational life. Failure to
change may lead to crises, as change and transformation initiatives are far from being easy tasks,
Descriptif du cours
they are rather difficult, complex and challenging. Crises may also lead to changes and
/
Course description
transformations, as one of the aims of crisis management is not only to manage a crisis
successfully, but most importantly to keep it from reoccurring, and that is through organisational
learning. The most successful organisations are those who commit to change and who learn from
their mistakes when facing crises.
Thémes Change Management
/ Crisis Management
Topics
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
- To understand the complexities of organisational life
- To understand the challenges of changes and transformations on organisations and individuals
- To use a change management framework
- To implement a crisis management methodology
Aptitudes cognitives / Cognitive skills
- To analyse and assess a change situation (realise a diagnosis and formulate solutions)
Résultats
- To analyse and assess a crisis situation ((realise a diagnosis and formulate solutions)
d’apprentissage
- To adopt a critical and proactive reasoning to change and crisis management
/
Intended Learning
Attitudes / Key transferable skills
Outcomes and Skills
-Be more cautious when analysing change and crisis situations
-Adopt proactive decisions while considering organizational, economic and social constraints
Ethical and social understanding
-Implement change frameworks, methodologies and tools with regards to their ethical and social
impacts
-Implement crisis frameworks, methodologies and tools with regards to their ethical and social
impacts
9 / 89Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
0%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
100%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 100 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes Cours magistral / Lecture - TD / Tutorials
d’enseignement Activités d’apprentissage / Learning activities
Teaching Methods Jeu d'entreprise / Business game - Projet / Project-based learning - Etudes de cas / Case studies -
Devoirs / Assignments
Introduction to the complexity of business environments
Plan de cours Change Management - Fundamentals and frameworks, case studies
Course Plan Crisis Management - Fundamentals and frameworks, case studies
Conclusion
Burnes (2017), Managing Change, Pearson Education Limited.
Senior and Swailes (2016), Organisational Change, Pearson Education Limited.
Bibliographie
Crandall, Parnell and Spillan (2014), Crisis Management Leading in the New Strategy Landscape,
References
Sage Publication.
EXCEL SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.ISELE.07
EXCEL SPRING
22
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
2 spring 2019/2020
Type de cours
elective
Course type
Descriptif du cours Excel is asomething you can't do without !
/ This course will introduce all the things the students must know in order to honestly pretend to be
Course description
10 / 89mastering Excel. The course will be splitted in two parts a first one online (12 hours) and
applications done in the classroom with a teacher who's an expert of Excel.
EXCEL1: Fundamentals
Excel 2: Formulas
Thémes
Excel 3: Conditionality
/
Topics
Excel 4: Advanced functions
Excel 5: Analysing data
Excel 5: Sharing the document
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des
étudiants
Student Assessment Contrôle continu
50%
Continuous Assessment
préciser nature / Explain type
Nb midterms : 0
Format de cours / Course format
Méthodes
eLearning - TD / Tutorials
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Etudes de cas / Case studies - Personal guided study - Devoirs / Assignments
EXCEL1: Fundamentals
Presentation of a spreadsheet application
Structure of the workbook, structure of the worksheet
managing Columns and rows
o Adding
Plan de cours
o Deleting
Course Plan
o Cut-Copy/Paste
o Changing the properties)
Controlling the way, the content of the cell is displayed by using the cell's formatting tools
Worksheet formatting
o Dealing with the borders and grids
11 / 89o Changing the page layout and print options
o Hiding / Showing columns and rows
o Advanced Page layout options
Customized footer and header
Repeating header rows
Building charts and charts customization
Excel 2: Formulas
Creating formulas to perform calculations
o Arithmetic operators
o Comparison operators
o Using cells references within this formula
Difference between absolute and relative cell references
Copy a formula from one cell to another or to a range of cells (by using the fill command or the
copy handle)
How to use cells from another worksheet or workbook (create a link between cells)
Naming cells and ranges
o Basics predefined functions
Sum
Average
Min
Max
o Counting the cells
Count
CountA
CountBlank
Date and Time in Excel
o The way Excel stores date and time information
o Date and time functions
Excel 3: Conditionality
Making the formula conditional by using the IF Function
Building complex condition
o logical Functions OR, AND, NOT
o Information functions
Additional conditional functions (countif / Countifs, sumif/sumifs)
Conditional formatting
o Predefined conditional formating
Highligth cells rules
Top / Bottom rules
Data Bars
Color scales
Icon Sets
o Customizing the conditional formats
o Conditional formats based on formulas
Excel 4: Advanced functions
Lookup functions
o Vlookup / HLookup
o Lookup
o Match / Index
Offset function
Database functions
Excel 5: Analysing data
Notion of Table within the worksheet (focusing on the impact on the formulas)
12 / 89o Filtering
o Sorting
o Totalization row
Building Pivot Tables and Pivot Charts
What if Analysis:
o Goal seek
o Data table
o Scenario Manager
Excel 5: Sharing the document
Cell protection
Document protection
Protecting the Worksheets
Protecting the workbook
Formula auditing
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.ISELE.07
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING
23
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
2 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 12 12 12 0 36
Type de cours
elective
Course type
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Evaluation des Evaluation finale (DS)
100%
étudiants Final examination
Student Assessment (Précisez la nature pour l'évaluation finale / Explain type for final examination)
13 / 89INTERNATIONAL NEGOCIATION
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.MKCOR.
INTERNATIONAL NEGOCIATION
0407
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
18 0 0 0 3 21
Type de cours
core
Course type
Pré-Requis
None
Prerequisite
'Par ma foi ! il y a plus de quarante ans que je dis de la prose sans que j'en susse rien' (My faith!I
have been speaking prose for forty years without knowing it), observes Molière's 'Bourgeois
gentilhomme'. The same could be said of negotiation. We all do it, whether we realize it or not,
and a great deal can be gained from learning to do it better. This skill will be paramount for
careers in sales, key account management, purchasing, business development.. but it is also key in
teamwork, conflict management, relationship building and a myriad other situations involving
interaction between two or more parties. The list of different negotiation situations we might
encounter is endless and varied: buying a souvenir, a car, an appartment; deciding on a holiday
destination or a new sofa with your partner; asking your neighbour to turn down the stereo or look
Descriptif du cours
after your cat; negotiating a new deal with a supplier or a client; setting up an agreement with a
/
Course description
new distributor or agent... As a means of reaching agreement and navigating differences, it is an
essential tool for living and working abroad, or working with international partners or clients.
Good negotiation skills presuppose an ability to interact constructively with others; cultural
differences add one more dimension to this, and it is useful to reflect on how these differences
impact the negotiation process. This course will take up and build on frameworks and concepts
encountered in the multicultural management course and explore how they play out in a
negotiation situation. To do so, we must first develop our knowledge and understanding of the
nature and dynamics of negotiation itself. The course will involve a balanced approach, with some
theory, practical negotiation exercises and case studies. On international campuses, there will
naturally be some degree of emphasis on learning to negotiate within the local culture.
Thémes Negotiation; frameworks and structured approaches. Types of negotiation situations and styles.
/ Mutual benefits approach. Understanding stakeholders and interests. Conflict management.
Topics Impact of culture on negotiation.
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Grasp and apply a range of frameworks for understanding negotiation and the impact of cultural
Résultats differences on the negotiation process
d’apprentissage
/ Aptitudes cognitives / Cognitive skills
Intended Learning Students will be better prepared to manage interactions with others and better navigate cultural
Outcomes and Skills
differences in the negotiation process
Attitudes / Key transferable skills
14 / 89Ability to manage strategic and interpersonal exchanges, balancing personal interests with those of
others and respecting cultural differences
Ethical and social understanding
Students will develop a greater sensitivity to the dynamics of social and intercultural exchange
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
80%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz, Autre - Others
Autre, précisez / Other, precise: short answer questions
Evaluation des Contrôle continu
20%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 0
Participation - Class participation: 100 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
Cours magistral / Lecture
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Cours interactifs / Interactive lectures - Etudes de cas / Case studies
Course outline:
Introduction to negotiation
Situations, approaches, issues
Distributive and integrative negotiation situations
From hard bargaining to problem solving
Plan de cours Understanding points of view
Course Plan Stakeholder mapping
Conflict: perceptions and resolution
The cultural dimension: Hofstede and others
Techniques for getting better deals
Throughout the course students will be expected to take part in exercises and simulations and to
analyze case studies
15 / 89Below are some suggestions of books to read on the subject of negotiation. The list is not
exclusive and you should feel free to consider other titles. You will also see suggested titles on the
PPT slides used during the course
Roger Fisher, William Ury, Bruce Patton, Getting to yes: negotiating agreement without giving in,
ISBN: 0-14-015735-2. This is an absolute classic, published in an edition that shouldnt break the
bank. Less thorough, perhaps, than the Essentials (see below) in its coverage of the topic, and
more inclined to argue in favour of an integrative approach to negotiation than to present itself as
an academic text, it is certainly an influential work.
Roy Lewicki et al., Essentials of negotiation (3rd edition, McGraw Hill 2003), ISBN 0071232540. A
standard text for negotiation courses that covers the theoretical topics thoroughly and in a very
readable fashion. There are two other books by the same authors: Negotiation (ISBN 0 07 112315
6) which is the full version from which the Essentials is taken, and Negotiation: readings, exercises
and cases (ISBN 0 07 112316 4) which contains what the titles suggests. This whole series is very
Bibliographie
good indeed and will provide one of the fullest introductions to the subject.
References
Maude, B. (2014). International business negotiation: principles and practice. Palgrave Macmillan.
Shell, R. (1999). Bargaining for advantage. New York: Viking Books. An excellent, comprehensive
and readable book.
Thompson, L. (1998). The mind and heart of the negotiator. Upper Saddle River, NJ: Prentice Hall.
Another very good book. Unfortunately a little bit expensive.
Lax, D., & Sebenius, J (1986). The manager as negotiator: bargaining for cooperation and
competitive gain. New York: Free Press. A solid, level-headed and readable book.
Ury, W. (1991). Getting past no: negotiating with difficult people. New York: Bantam Books. A
book from the Getting to yes team that will prove useful when the going gets tough.
Camp, J. (2002). Start with NO. The negotiating tools that pros dont want you to know. New York:
Crown Business. As the title suggests, the author takes a different stance to that of most
integrative approaches and has a hardball tactics approach that is interesting. A good companion
work to the Getting to yes books.
Site(s) web / Web Useful links will be provided on the Knowledge learning platform
sites
MARKETING REFRESHER SPRING
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.MKCOR.
MARKETING REFRESHER SPRING
0412
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
1 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 12 0 0 0 12
Type de cours
core
Course type
Pré-Requis
-None
Prerequisite
16 / 89Descriptif du cours -This course provides an introduction to the core concepts in marketing. It will provide basic
/ knowledge that students will need in more advanced marketing courses. In this course students
Course description will learn the tools and resources marketing managers and though leaders have available to use.
General marketing
-The purpose of marketing and a brief history
-The 4Ps (Product, Price, Place, Promotion)
-The value proposition
Thémes -Building and creating value
/ -Segmentation, targeting, positioning
Topics Consumer Behavior
-Understanding consumers
-Types of decisions and decision processes
-Consumers in their culture
Critical thinking about marketing
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
At the end of the course you will
-be able to converse about basic marketing topics
-be able to identify key elements of a marketing campaign
-have the building blocks to create marketing strategy
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage Learn to identify and use key marketing concepts
/
Intended Learning Attitudes / Key transferable skills
Outcomes and Skills Gain an appreciation for the importance of empathy and understanding stakeholder needs. Initial
exposure to the connection between knowledge and strategy development.
Ethical and social understanding
Understand some ethical issues associated with marketing. Gain an understanding of key
challenges that marketing activities must be aware of, including social, environmental and ethical
challenges
Contribution aux Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
objectifs programme) / Indicate which learning objectives the course contributes to (based on the program
pédagogiques du curriculum mapping)
programme /
Contribution to Cours soumis à évaluation dans le cadre de l’Assurance of
learning objectives Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Evaluation des
étudiants
Autre, précisez / Other, precise:
Student Assessment
Contrôle continu
50%
Continuous Assessment
préciser nature / Explain type
17 / 89QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 100 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
Cours magistral / Lecture - eLearning
d’enseignement
Activités d’apprentissage / Learning activities
Teaching Methods
Personal guided study - Devoirs / Assignments
This course consists of several short Powerpoint lectures -- these are slides with accompanying
recorded audio. There are two written assignments and one MCQ exam.
The structure of the course:
Plan de cours
Students will be given guiding questions at the beginning and end of each lecture. As they
Course Plan
watch/listen to each lecture, they should consider the information they are learning in terms of
the guiding questions.
There are two assignments and one exam; these are based on the material in the lectures.
STRATEGY
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.STCOR.0
STRATEGY
801
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
4 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
30 0 38 30 2 100
Type de cours
core
Course type
This strategy course introduces the fundamental concepts, analytical tools, and strategic options at
the basis of strategic analysis and action. We will use a combination of lectures, case studies and a
Descriptif du cours team project to explore and apply theoretical frameworks and methodologies in different industry
/ and company situations. For instance, we will explore methods for assessing the strength of
Course description competition and the relative bargaining power, for anticipating competitors actions, for analyzing
cost and value structures and their relevance to competition, and for assessing potential changes
in the scope of the firm (diversification and vertical integration).
18 / 89A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Understand the key concepts and tools of external and internal strategic analysis
Aptitudes cognitives / Cognitive skills
Résultats
Properly use methods and tools of strategic analysis. Acquire the basic jargon necessary to discuss,
d’apprentissage
in a consistent and precise manner, strategic issues.
/
Intended Learning
Attitudes / Key transferable skills
Outcomes and Skills
Develop analytical skills and critical reasoning.
Ethical and social understanding
Recognize individual, sectoral-level specificities and their consequences.
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
programme) / Indicate which learning objectives the course contributes to (based on the program
curriculum mapping)
Contribution aux LO6.1 : To analyze and apply advanced concepts in a specialized
objectifs discipline : LG6 : Graduates should be able to think critically and
pédagogiques du
to assess business issues in a specialized discipline
programme /
Contribution to
LO6.2 : To assess a business issue and formulate solutions in a
learning objectives specialized discipline : LG6 : Graduates should be able to think
critically and to assess business issues in a specialized discipline
Cours soumis à évaluation dans le cadre de l’Assurance of
Oui / Yes
Learning pour l’année en cours ?
Evaluation finale (DS)
50%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz, Autre - Others
Autre, précisez / Other, precise: Open questions
Evaluation des Contrôle continu
50%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 100 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes Cours magistral / Lecture - TD / Tutorials
d’enseignement Activités d’apprentissage / Learning activities
Teaching Methods Cours interactifs / Interactive lectures - Projet / Project-based learning - Etudes de cas / Case
studies - Devoirs / Assignments
1. Introduction to strategy (Lecture - 3 hours)
2. Environmental analysis (Lecture - 3 hours)
3. Case study on environment and industry analysis (Tutorial - 3 hours)
Plan de cours
4. Internal company analysis (Lecture - 3 hours)
Course Plan
5. Case study on internal company analysis (Tutorial - 3 hours)
6. Students' project: Part I finalization and submission (Tutorial - 3 hours)
7. Business strategy (Lecture - 3 hours)
19 / 898. Corporate strategy (Lecture - 3 hours)
9. Case study on strategic choices at business and corporate levels (Tutorial - 3 hours)
10. Students' project: Part II finalization and submission (Tutorial - 3 hours)
Grant, R. M. (2016). Contemporary strategy analysis and cases: text and cases, 9th Edition. John
Wiley & Sons.
Bibliographie
References
DIGITAL TRANSFORMATION & STRATEGY
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.STCOR.0
DIGITAL TRANSFORMATION & STRATEGY
822
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
0 fall 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
0 0 0 30 5 74
Type de cours
core
Course type
Pré-Requis Students need to have basic knowledge about Information systems. This course is built on the
Prerequisite knowledge students acquired from the information systems course.
This course aims to endow students with practical knowledge in order to better understand and
Descriptif du cours analyze the opportunities and challenges companies face when they go through a digital
/ transformation.
Course description During this course, students will work on case studies and practical examples of companies in
order to solve digital related problems and bring creative solutions.
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Handle the different steps companies should go through for a digital transformation
Be able to analyse the challenges and impacts of the digital transformation in organizations in
terms of:
strategy
organization
Résultats
management
d’apprentissage
culture
/
Intended Learning
Outcomes and Skills
Aptitudes cognitives / Cognitive skills
Analyse critically the opportunities and the challenges related to digital transformation.
Understand strategic implications of digital transformation.
Understand organizational challenges of digital transformation
Understand management implication of digital transformation
Be aware of the cultural challenges related to digital transformation.
20 / 89Attitudes / Key transferable skills
- Project management
Ethical and social understanding
-Understand the implications of digital transformation.
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
programme) / Indicate which learning objectives the course contributes to (based on the program
curriculum mapping)
LO1.2 : To select the best course of action to follow in order to
behave as responsible managers : LG1 : Graduates should
behave as responsible managers in order to deliver sustainable
performance in complex environments
LO2.1 : To contribute substantively to the product of a group
Contribution aux and demonstrate leadership skills : LG2 : Graduates should be
objectifs able to work effectively in a multicultural team
pédagogiques du
LO4.2 : To apply theories and key concepts in the field of the
programme /
Contribution to
management of knowledge assets, technological progress and
learning objectives innovation : LG4 : Graduates should be able to manage in the
global knowledge economy
LO5.1 : To apply theories and major concepts of marketing,
finance, human resource management, information systems,
organization studies, law : LG5 : Graduates should be
knowledgeable of the functional areas of business management
and their integration
Cours soumis à évaluation dans le cadre de l’Assurance of
Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
0%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
100%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 50 %
Présentation orale - Presentation: 50 %
Rapport écrit / Dissertation - Report / Dissertation: 0 % Nb midterms : 0
Participation - Class participation: 0 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
Format de cours / Course format
Méthodes
d’enseignement Activités d’apprentissage / Learning activities
Teaching Methods Cours interactifs / Interactive lectures - Projet / Project-based learning - Etudes de cas / Case
studies
21 / 89-Technology enabled transformation and Digital transformation
-Formulating a digital transformation strategy
Plan de cours -Implementing a digital transformation strategy
Course Plan -Digital transformation and innovative BM
-Digital transformation and change management
-Assessing success. Why many initiatives fail
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE
Code du cours
Titre du cours
Course Code
Course title
PGE.FINM1.ISCOR.07
MANAGEMENT OF INFORMATION SYSTEMS IN THE DIGITAL AGE
03
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
21 0 0 45 2 68
Programme
M1 ABM France
Program
Départements
Dept. Management of projects, Information Systems and Supply Chains
Department
Module -
Type de cours
core
Course type
Campus Belo Horizonte, Paris, Raleigh, Sophia, Suzhou
Course open to
students in exchange
Langue
d'enseignement Anglais / English
Teaching language
Responsable du cours
OKOLI Chitu
Course leader
Pré-Requis You need to have basic knowledge about management and economics, including understanding
Prerequisite the general structure and functioning of organizations.
LEAL JAMIL (FDC) George - BARONI Rodrigo
Belo Horizonte
Nom des intervenants
par campus Lille
Instructor(s) names by
campus Paris BOUKEF Nabila - OKOLI John Chituanya
Sophia Lapo MOLA
Suzhou DUFOUR David
22 / 89Raleigh
Other
Advances in information technology (IT) have transformed business models, organizational
structures and processes, and the methods for sustaining innovation and firm performance. IT has
impacted business activities such as product design, production, purchasing, marketing, customer
and supplier relationships, and human resource management, and has contributed significantly to
productivity growth. Most firms have realized that IT-based innovation is a strategic imperative.
The Internet and associated technological innovations have helped in restructuring the global
economy into a networked economy characterized by unprecedented levels of electronically-
mediated communication, collaboration, and commerce.
Descriptif du cours
With information technologies becoming an important force that shapes entire industries and
/
Course description
creates value in firms, it is important that you as future business leaders understand the potential
role of IT in creating value and competitive advantage. The objective of this course is to help you
develop the critical thinking to assess how IT and systems shape business strategy, innovation, and
operations in firms, with the key goal of helping you be better prepared to analyse and evaluate
business challenges for maximizing the impact of IT on products, processes and services in
different settings. This course will help you develop sophisticated understanding of the links
between IT, business strategy and business process. You will also gain an appreciation of the
organizational and management practices that complement IT investments and that are needed to
extracting the appropriate return on IT investments.
Thémes The importance of information systems for business managers
/ Management of organizational information systems
Topics Managing Internet-based information systems
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
This course will help you develop a sophisticated understanding of the links between IT, business
strategy and business processes. You will gain an appreciation of the organizational and
management practices that complement IT investments and are needed for extracting the
appropriate return on the IT investments.
Aptitudes cognitives / Cognitive skills
Analyze the impact of the use of an information system in an organization in terms of strategy,
Résultats
management, organizational structure and practices.
d’apprentissage
/
Attitudes / Key transferable skills
Intended Learning
Know how to situate information systems (IS) with the corporate management system
Outcomes and Skills
Understand strategic, tactical and operational dimensions of information systems
Understand the major challenges of digitalization in the business environment
Ethical and social understanding
Understand the interaction between IT, organizational strategy and the economic or social
environment
Understand various ethical issues raised by information systems and learn guidelines for making
socially responsible managerial decisions
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
Contribution aux programme) / Indicate which learning objectives the course contributes to (based on the program
objectifs curriculum mapping)
pédagogiques du
LO1.2 : To select the best course of action to follow in order to
programme /
behave as responsible managers : LG1 : Graduates should
23 / 89Contribution to behave as responsible managers in order to deliver sustainable
learning objectives performance in complex environments
LO2.1 : To contribute substantively to the product of a group
and demonstrate leadership skills : LG2 : Graduates should be
able to work effectively in a multicultural team
LO3.1 : To produce clear, well organized verbal presentations :
LG3 : Graduates should be able to communicate in an
international environment
LO3.2 : To produce clear, well organized written communication
: LG3 : Graduates should be able to communicate in an
international environment
LO3.3 : To understand in detail extended speech and complex
texts in English : LG3 : Graduates should be able to
communicate in an international environment
LO4.1 : To analyze globalization and evaluate its effects on
business : LG4 : Graduates should be able to manage in the
global knowledge economy
LO4.2 : To apply theories and key concepts in the field of the
management of knowledge assets, technological progress and
innovation : LG4 : Graduates should be able to manage in the
global knowledge economy
LO5.1 : To apply theories and major concepts of marketing,
finance, human resource management, information systems,
organization studies, law : LG5 : Graduates should be
knowledgeable of the functional areas of business management
and their integration
LO5.2 : To analyze how integration of input from various
functional areas of business act to influence the formulation of
strategy at the organizational level : LG5 : Graduates should be
knowledgeable of the functional areas of business management
and their integration
LO6.1 : To analyze and apply advanced concepts in a specialized
discipline : LG6 : Graduates should be able to think critically and
to assess business issues in a specialized discipline
LO6.2 : To assess a business issue and formulate solutions in a
specialized discipline : LG6 : Graduates should be able to think
critically and to assess business issues in a specialized discipline
Cours soumis à évaluation dans le cadre de l’Assurance of
Oui / Yes
Learning pour l’année en cours ?
Evaluation finale (DS)
40%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
QCM - Quizz
Autre, précisez / Other, precise:
Evaluation des
étudiants Contrôle continu
Student Assessment 60%
Continuous Assessment
préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Nb midterms : 0
Présentation orale - Presentation: 0 %
Rapport écrit / Dissertation - Report / Dissertation: 0 %
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