Creative Industries Case Studies - InvestHK

Page created by Charlie Davis
 
CONTINUE READING
Creative Industries Case Studies - InvestHK
Creative
Industries
Case Studies
Creative Industries Case Studies - InvestHK
Content
 3       About Invest Hong Kong      Media and Entertainment

 4       Case Studies
                                     21    AFP

Architecture                         22    Bloomberg

                                     23    CSM
 4       CallisonRTKL
                                     24    FOX Content Labs
 5       JET Architecture
                                     25    Hubert Burda Media
 6       KplusK
                                     26    Keshet International
 7       OMA
                                     27    Nikkei Markets
 8       PURCELL
                                     28    T Brand Studio
Arts and Culture
                                     29    TV5 Monde
 9       Art de Vivre Group          30    WSJ. Custom Studios
10       de Sarthe Gallery
                                     Multimedia and Digital Marketing
11       Longmen Art Projects
                                     31    AnalogFolk
12       Macey & Sons
                                     32    AnyMind Group
13       Pace Gallery
                                     33    Ekimetrics
14       Studio Harcourt Hong Kong
                                     34    Meitu
15       Whitestone Gallery
                                     35    Mirum
Design
                                     36    Shadow Factory
16       CHIL                        37    Vyond
17       FITCH
                                     Social Media
18       Gruppo Pozzi
                                     38    LinkedIn
19       Marc & Chantal

20       StudioX                     39    Client Profiles
Creative Industries Case Studies - InvestHK
This booklet showcases
some of the creative
industries businesses
that InvestHK has
supported in recent
years. These include
architecture, art and
culture, design, media
and entertainment,
multimedia, and social
media companies.
We hope you enjoy
reading their case
studies.

                         Doris Fong
                         Head of Creative Industries
                         T: +852 3107 1011
                         E: dfong@investhk.gov.hk

                         www.investhk.gov.hk
Invest Hong Kong            All of our services are free, confidential and tailored to clients’ needs.
                            Our comprehensive range of services includes:
(InvestHK) is the
HKSAR Government’s          Latest information on Hong Kong’s business environment:
department for              • Sector-specific advice and opportunities
attracting foreign direct   • Business incorporation procedures
investment. Our goal        • Tax and business regulations
is to help overseas and     • Cost-of-business models
Mainland companies          • Employment legislation
to set up and develop       • Immigration requirements
their businesses in Hong    • Business networking opportunities
Kong. For those foreign
                            Introduction to business contacts:
companies that are
                            • Lawyers, accountants, human resource specialists, consultancies,
already established           designers, interior specialists and real estate companies
here, we extend our
services to help them       Arranging visit programmes:

expand in our city.         • Meetings with service providers, professional associations and
                              government officials and departments

                            Business support facilitation:
                            • Support and assistance with business licences, visa applications,
                              trademark registration, IP and trade regulations
                            • Marketing and public relations services during the launch and
                              expansion of your company
                            • Advice on living and working in Hong Kong — housing, healthcare,
                              schooling and networking

                            InvestHK has offices in major cities around the world and industry experts
                            across a range of business sectors. Contact us for free advice on setting
                            up in Hong Kong or for details on how we can support your expansion in
                            our city.

                                                                                                         3
CallisonRTKL                                                                                                              Architecture

    Building the Future through Asia
    Design consultancy CallisonRTKL was formed in 2015, under the global engineering consultancy Arcadis.
    With 1,700 professionals working across 24 offices worldwide, CallisonRTKL specialises in architecture,
    interior design and urban design through four major practice groups – commercial, retail stores,
    healthcare and workplace.

                                                                 Hong Kong is a good tie between Asia, Southeast
                                                                 Asia and Mainland China. It is easy to travel
                                                                 anywhere on the planet from here. The energy,
                                                                 flow of capital and talent are all here. The level
                                                                 of quality is extremely high. It’s right in the
                                                                 middle of everything. That’s why we like it.
                                                                 Darryl J. Custer
                                                                 Senior Vice President, Regional Practice Group Leader,
                                                                 South Asia, Commercial
                                                                 CallisonRTKL
    Darryl J. Custer, Senior Vice President,      capital and talent are all here. The level    Store at the Hong Kong International
    Regional Practice Group Leader, South         of quality is extremely high. It’s right in   Airport.
    Asia, Commercial, sees Hong Kong as           the middle of everything. That’s why we       According to Custer, there are a lot of
    a market unto itself but also a bridge        like it.”                                     talented architects and designers in
    between Mainland China and Southeast                                                        Hong Kong. Thanks to the city’s deep
                                                  In Hong Kong, the firm has developed
    Asia. “We have a long history in Asia and                                                   and diverse talent pool, CallisonRTKL’s
                                                  a strong team with expertise in
    have been very successful in Mainland                                                       team is a mix of local and international
                                                  commercial architecture, urban
    China, but we are seeing renewed                                                            professionals. “Hong Kong is a very
                                                  design as well as retail interior design
    activity throughout Southern China and                                                      international city, which is appealing to
                                                  for regional and local markets. “For
    Southeast Asia,” he said.                                                                   us as a design firm. The city has a great
                                                  CallisonRTKL, it is more about enhancing
    “Hong Kong is an ideal location for us.       value than a pure stylistic approach.         blend of cultures so that we are able to
    If you look at our network across the         We help our clients find value in their       bring different ideas to our projects,” he
    world, we tend to focus on what we            assets and bring properties into the          remarked. Over the next few years, the
    called ‘gateway cities’ – those cities that   next generation,” Custer remarked. “We        firm is looking to expand the office to 45
    are connected, or bring connectivity, to      are looking at some large commercial          employees. It is also CallisonRTKL’s goal
    other regions,” Custer continued. “To us,     mixed-used projects locally, while we         to do more projects in Hong Kong and
    Hong Kong is a good tie between Asia,         also see a lot of potential here for the      broaden the team’s capabilities.
    Southeast Asia and Mainland China.            retail sector.” The team has recently
                                                                                                callisonrtkl.com
    It is easy to travel to anywhere on the       worked with the travel retail operator
    planet from here. The energy, flow of         CDFG-Lagardere to design a Duty Free          Original date of publication: October 2017

4
JET Architecture                                                                                                         Architecture

JET Ready                               to Take Off
Toronto-based architecture firm expands footprint in the region by
using Hong Kong projects as testimony.

Launched in 2010, Toronto-based               One of the most significant recent
JET is a boutique architecture firm           projects by JET is the M+ Pavilion in
specialising in urban planning,               West Kowloon Cultural District (WKCD),
architectural and interior design.            the emerging art hub in Hong Kong.
The team started to form in 2009 by           A collaborative team of JET with two
Founding Principal Jeff W. N. Leung           local firms VPANG and Lisa Cheung
after he had secured the Remington            was chosen from a field of 100 entries
Centre project in Markham, one of             to design the pavilion in a worldwide
the largest mall developments in              design competition for the future
North America. He then invited fellow         exhibition space.
University of Toronto classmates Tynnon
                                              The team is also working on a proposal
Chow and Edward Kim to join the team.
                                              to revitalise an old factory in Tsuen
In a short period of time, their work has     Wan, which opens door for JET to other
received numerous acknowledgments             factory conversion projects in Beijing. A
and international awards, such as being       hillside villa at the peak designed by the   Our projects in Hong
a finalist in the Minsheng and China          team has also impressed a client from        Kong are a real life
Development Bank HQ International             Miami who invited Leung to fly over and
Competition in Shenzhen, Honorable            design his waterfront house.
                                                                                           business card for JET.
Mention in the Taiwan Kaohsiung Port
Terminal International Competition,           “Our projects in Hong Kong are a             Jeff Leung
ACCE’s Best Pacific Business and Hong         real life business card for JET,” Leung
                                                                                           Founding Principal
Kong Canada Business Leader Award.            enthused, “a lot of people have seen
                                              our work and are interested to work
                                                                                           JET
With project footprints extending from
                                              with us.”
Canada to Asia, JET recently set up an                                                     Leung met the InvestHK team in an
office in Hong Kong to serve projects in      Leung thinks that Hong Kong gathers a        event in Toronto a few years ago, and he
the region. “Hong Kong is well-known as       lot of like-minded successful business       finds the service provided by the team
a first class city. By winning competitions   people who help bridge the team              invaluable. “InvestHK has supported JET
here, our clients would associate our         to other markets. “The business              since its beginning, and provided us with
brand with a high calibre of design           environment here is really vibrant. We       industry-specific information, publicity
expertise,” he said, adding that a            have built up a large network through        and networking opportunities. Such
presence here also contributes to their       Hong Kong.” Leung remarked. Looking          support is very important to us.”
marketing campaign in other markets           ahead, JET will engage in more projects
                                                                                           jetdesign.ca
as their clients already know about the       around the world to establish itself as an
high standards of Hong Kong.                  international architect firm.                Original date of publication: October 2017

                                                                                                                                        5
KplusK                                                                                                                  Architecture

    Bringing SUSTAINABLE                                                     Architectural
    Technologies to Hong Kong Hub
    British architecture firm KplusK Associates has the core belief that architecture must also engage with
    issues of sustainability, energy efficiency and environmental responsibility.

    Founded by UK-born twin brothers
    Johnny and Paul Kember, KplusK
    Associates is a multi-disciplinary           Hong Kong has always been
    architecture, design and master
    planning consultancy. Established in         a wonderful city for us as
    Hong Kong more than 21 years ago,            a business and also for our
    KplusK is working on a diversity of
    Architectural projects which spans           family. It’s an ideal place
    10 countries in the Asia Pacific region,     to expand commercial
    from luxury villa developments, hotels,
    retail and commercial environments,          networking and discuss
    art installations and even churches.         business openly.
    Johnny Kember, Managing Director,
    explained, “Our work is typified by our      Johnny Kember
    artisanal, detail-oriented approach to       Managing Director
    architecture, and out of the box thinking,
    to create sensual and ergonomic
                                                 KplusK Associates                            Teaching architecture in universities
    environments that are sustainable.”                                                       in Hong Kong, Paul Kember said that
                                                                                              they often come across very talented
    He stressed that KplusK is always            The firm has won the “Seeking Zero”          young creative minds. “It is wonderful to
    conscious to be ecologically responsible     competition in 2007 for designing a          see educational facilities nurturing the
    for works they create, from the selection    low-cost, Zero-energy housing in Bird        next generation of great designers,” he
    of materials from sustainable sources,       Island of Malaysia. Recently, the team       added.
    to the use of cutting edge energy            is also working on an affordable social
    generation systems such as large scale       housing in Akureyri of Iceland. “As our      The Kembers have been living in Hong
    tidal action hydro generation plants into    experience grows, we look forward to         Kong for many years, and are now
    masterplans.                                 applying the technologies and skills         happy to call this place “home”. “Hong
                                                 learnt in these projects to Hong Kong,”      Kong has always been a wonderful city
    With its new studio in Wong Chuk Hang,                                                    for us as a business and also for our
                                                 Johnny Kember remarked.
    KplusK is now a team of 30 including                                                      family. It’s an ideal place to expand
    masterplanners, architects and interior      They also have an eye on the “Starter        commercial networking and discuss
    design professionals, and is expected        Homes” scheme which was recently             business openly. Coming to Hong Kong
    to expand to 40 in the near future. “Our     announced by the HKSAR government.           and to be greeted by the openness is
    workforce is very multicultural, we have     “We hope to bring the technology of          something I have never experienced
    local staff and many of them have            building affordable and sustainable          elsewhere,” Johnny Kember concluded.
    studied aboard,” Paul Kember, Director,      housing to Hong Kong, and to create a
    remarked, “that creates a very dynamic       dramatically cheaper way of building         kplusk.net
    work environment.”                           houses. We really want to share that skill
                                                 to the benefit of Hong Kong,” he said.       Original date of publication: October 2017
6
OMA                                                                                                          Architecture

Building Beyond
boundaries
Dutch Architecture firm OMA has strategically re-aligned its Hong
Kong office to achieve its business goals in Asia.

Co-founded by internationally acclaimed      like a master architect that provides
architect Rem Koolhaas in 1975, Office       one sketch and says ‘this is the best
for Metropolitan Architecture (OMA) is       design for you.’ We always take time
well-known in the global architecture        to talk to our clients and make sure we
scene for its projects, such as the          understand their requirement inside-
Seattle Central Library in the US, Casa      out,” he explained, “we tend to be very
da Música in Portugal, Beijing CCTV          open throughout the process.”
headquarters and the Shenzhen Stock
                                             Residing in Rotterdam, he travels
Exchange in China, to name a few. With
                                             between Hong Kong and Rotterdam
the headquarters in Rotterdam, OMA
                                             every two weeks to maintain the project
has recently strategically aligned its
                                             quality, making sure that works by the
regional headquarters in Hong Kong to
                                             Hong Kong team share the same vision
a team of 35, managing projects in Asia
                                             across OMA international offices.
including Mainland China, Hong Kong,
Taiwan, Korea, Indonesia, Vietnam,           Van Duijn thinks that opportunity brought
Thailand and Singapore.                      by the Belt and Road initiative has
                                             started emerging in the architecture
Chris van Duijn, partner at OMA,
                                             world. “Although at this stage many
revealed that the transformation allows
                                             of the projects from the Belt and
the Hong Kong team to have a more
focused and balanced portfolio. “With
                                             Road initiative are focusing on the           Hong Kong is an
                                             infrastructure, we do see some Chinese
our current team size, we have more
freedom to select projects that we want
                                             investors looking for partners for projects   energetic, fast, diverse
                                             in the Middle East or other regions. We
to do and enhance our portfolio. What’s
                                             believe there will be more opportunities      and ambitious city
more important for us is the quality
                                             for architecture projects,” he remarked.
rather than the quantity,” he said.                                                        with people who dare
                                             Van Duijn is impressed by the diversity
Over the last few years, van Duijn has
led a variety of projects in Asia, ranging
                                             and energy offered by the city. “Hong         to decide. This would
                                             Kong is an energetic, fast, diverse and
from pavilion design, flagship mixed use
                                             ambitious city with people who dare to        benefit architecture
projects to large scale masterplanning,
many of which were initiated from the
                                             decide. This would benefit architecture
                                             firms as the decision-making process is
                                                                                           firms as the decision-
Hong Kong office. “Having a regional
headquarters in Hong Kong has gained
                                             much faster and efficient,” he noted. “It     making process is much
                                             is also conveniently located near many
us a certain reputation in the region
over the years. Many clients in Asia
                                             other Asian countries, and is an excellent    faster and efficient.
came directly to us because of the           place for living and working.”
projects we have been working,” he said.     oma.eu
                                                                                           Chris van Duijn
According to van Duijn, OMA’s                Original date of publication: January 2014
                                                                                           Partner
communicative approach to clients            Updated: October 2017                         OMA
is their key to success. “We are not
                                                                                                                            7
PURCELL                                                                                                                   Architecture

    UK Conservation
    Architect to Revitalise
    Central Police Station
    PURCELL, a UK architecture firm has a family of many experts:
    architects, interior designers, heritage leaders and specialist
    consultants.

    From its roots in the UK, and since 2010      Management Plan for the former Central
    well‑established in the Asia Pacific          Police Station (CPS). The plan involved
    region, Purcell undertake projects across     in-depth research to propose how the
    eight core sectors, principal among           historical buildings, based on existing
    these being high‑end residential and          features and characteristics, could be
    hospitality, educational and cultural.        transformed into a centre of heritage,
    Their strategy is to place their teams        arts and leisure facilities.                 During our initial visit to
    locally or regionally so that they are well
    versed in the distinctive character of a
                                                  “During our initial visit to Hong Kong,      Hong Kong, we were struck
                                                  we were struck with the ease of doing
    place. This is especially important at a
                                                  business, the buoyancy of the economy,
                                                                                               with the ease of doing
    time when regional architecture is at risk
    of being lost due to globalisation.           the growing interest in conservation         business, the buoyancy of
    Much of their work is focused on the
                                                  and the available means with which to        the economy, the growing
                                                  fund it – all in addition to Hong Kong’s
    revitalisation of existing buildings,         proximity to important markets in the        interest in conservation
    which is gaining momentum more
    widely as heritage is more appreciated
                                                  South East Asia region,” Brian Anderson,     and the available means
                                                  Managing Partner said. Therefore,
    and sustainability and economics              instead of setting up a single-project       with which to fund it.
    are driving development decisions.            office, the firm decided to establish a
    Finding new uses for existing buildings,      permanent office in Hong Kong.               Brian Anderson
    or adapting them to keep pace with                                                         Managing Partner
    modern expectations, are key parts            Over the past 10 years, the firm has
    of Purcell’s expertise. Its project           expanded in the Asia Pacific region,         PURCELL
    portfolio includes some of the best-          opening offices in New Delhi, Melbourne
    known buildings globally, ranging from        and Sydney. Hong Kong continues              partly related to how “liveable” the cities
    a number of World Heritage sites to           to serve clients in Mainland China,          are, and that they are measured on how
    national treasures such as the National       Singapore and Myanmar. Moving                easily people can travel, work and relax,
    Gallery, National Maritime Museum,            forward in the Asia Pacific region and       and the sense of identity that people
    British Museum, Westminster Abbey, all        in Hong Kong, PURCELL have expanded          feel. By managing change sensitively,
    in London, to the former Central Police       into offering interior design as they seek   cities can evolve in a way that meets
    Station and The Helena May Club, both         to diversify and explore new markets.        people’s needs, and prosper.
    in Hong Kong.                                 At PURCELL, architectural conservation       purcellap.com
    The Hong Kong Jockey Club invited the         matters to the cultural and economic
    firm in 2008 to prepare a Conservation        development of a city. They also think       Original date of publication: January 2011
                                                  that the concept of “smart” cities is        Updated: April 2017
8
Art de Vivre Group                                                                                         Arts and Culture

ART for Everyone
French entrepreneur brings leading gallery brands to Hong Kong                            Hong Kong has
with an aim to make art collecting more accessible.
                                                                                          provided me with
Art de Vivre Collection is a contemporary     De Villepin thinks that the city offers
                                                                                          a vibrant retail
art platform under the Art de Vivre           great qualities for his art business.       landscape with a
group founded in France by Arthur de          “Hong Kong is a dynamic and energetic
Villepin, son of former Prime Minister        place. People here are very open-minded
                                                                                          hunger for new ideas
of France, Dominique de Villepin. With        and welcoming,” he said, “the city          and concepts. These
a vision to propagate art in everyday         has provided me with a vibrant retail
life and making it more accessible for        landscape with a hunger for new ideas       qualities have allowed
all, the company presents a number of
leading art brands in Asia, and offers
                                              and concepts. These qualities have
                                              allowed our brands to flourish in the
                                                                                          our brands to flourish
original artworks across all media with       market.”                                    in the market.
an affordable price.
                                              He added that the city’s well-established
De Villepin believes that art is for          financial and legal infrastructure also     Arthur de Villepin
everyone. As an art collector himself,        makes setting up a business easy and
he sees Art de Vivre Collection as a          accessible.                                 Founder and CEO
platform to democratise art collecting,
                                              Art de Vivre Collection currently
                                                                                          Art de Vivre Group
and at the same time to cultivate and
                                              has over 20 staff members and de
promote French culture. “Our aim is to
                                              Villepin plans to expand the team
provide a place not only for established
                                              as their business grows. “There is an
collectors, but also first time buyers to
                                              incredible pool of promising
explore and discover new artists in a
                                              artists here,” commented
unique and friendly environment,” said
                                              de Villepin, “and I look
de Villepin.
                                              forward to the possibility
In 2013, Art de Vivre began its journey       of collaborating with local
in Hong Kong by bringing YellowKorner,        talented artists.”
a France-based limited-edition fine art
                                              He also finds the assistance
photography gallery network, to the city.
                                              provided by InvestHK is
The encouraging market response to the
                                              valuable to the company.
concept of accessible art has inspired
                                              “The networking events are
de Villepin to bring another leading art
                                              very useful, and I appreciate
brand here – Carré d’Artistes.
                                              their advice and support on
Sitting on Hollywood Road, a renowned         administration, recruitment
art district in Hong Kong, Carré d’Artistes   and legal matters,” he
showcases a wide range of styles              concluded.
from classical paintings to 3D Pop Art
                                              artdevivre-collection.asia
collages. According to de Villepin, the
company will add more Asian artists as        Original date of publication:
well as Hong Kong artists to enrich its       October 2018
diversity.
                                                                                                                              9
de Sarthe Gallery                                                                                             Arts and Culture

     A Vision on the ART                                         FUTURE
     Founded in 1977 in Paris, de Sarthe Gallery opened their Hong Kong
     space in 2010 and represents and exhibits a diverse spectrum of
     international artists, from important French Impressionists to Asian
     and Western modern and post-war masters as well as a generation
     of emerging artists.

     Having profound experience in art            is bringing important exhibitions to
     business with Asia customers, Pascal de      town and promoting contemporary art.
     Sarthe, Founder of de Sarthe Gallery,        “Art galleries play an important role
     established a solid network before           in educating the public about art,” de
     moving to Hong Kong in 2010. He              Sarthe added.
     first started his gallery in Central and
                                                  Since de Sarthe has the knowledge
     decided to move to a 10,000-square-
                                                  and resources, he is more than willing
     foot gallery space in the Wong Chuk
                                                  to share his love of art with more
     Hang area in early 2017 in order to
                                                  people. With the new gallery opening
     facilitate the continued growth of the
                                                  with increased space and flexibility, de
     Asian client base. De Sarthe has hired
                                                  Sarthe is planning to work with artists
     New Yorker Willem Molesworth as the
                                                  from around the world to bring their
     director of his new space.
                                                  works to Hong Kong.
     There is a noticeable increase of art
                                                  Apart from organising its own
                                                                                               I have always
     galleries moving to Wong Chuk Hang,
     especially with the MTR South Island
                                                  exhibitions, de Sarthe Gallery has           anticipated an art
                                                  also particiated in Art Hong Kong, Art
     Line coming into operation in December
                                                  Basel Hong Kong and other art fairs
                                                                                               district in Hong
     2016, slowly transforming the area into
     an art community.
                                                  in the region over the past few years.       Kong as the city has
                                                  Other than Hong Kong, de Sarthe also
     “I have always anticipated an art district   has a gallery in Beijing run by his son      become the art hub
     in Hong Kong as the city has become
     the art hub of Asia and people here
                                                  Vincent de Sarthe which mainly features
                                                  emerging Chinese artists. The gallery
                                                                                               of Asia and people
     have become increasingly interested          hopes to be part of the emerging art         here have become
     in the art world. This is thanks to the      being created today in China.
     popularity of international art shows
                                                                                               increasingly interested
                                                  “Hong Kong is a small place, everyone
     and important art auctions that have
                                                  is connected and willing to help each        in the art world.
     taken place in the city.” de Sarthe said.
                                                  other. I seldom find other places with
     According to de Sarthe, there are            people who are so friendly,” de Sarthe       Pascal de Sarthe
     art galleries that see themselves as         concluded.
     a platform for selling art pieces but
                                                                                               Founder
     de Sarthe Gallery has a different            desarthe.com                                 de Sarthe Gallery
     thought. They keep the core value of
                                                  Original date of publication: January 2017
     what an art gallery is all about, which

10
Longmen Art Projects                                                                                                  Arts and Culture

Curating an
Art journey
Founded in 1975 in Taipei and re-established in Shanghai
in 2010, Longmen Art Projects has opened their second
gallery in Wong Chuk Hang, a new art district on the south
side of the Hong Kong Island, with a vision to feature more
international artists.

Longmen Art Projects has been                  and the artists they represent. The
showcasing Chinese modern and                  positive impact they received from the
contemporary art since it opened its           fair has encouraged them to consider
Shanghai art gallery back in 2010.             opening a gallery in the city.                The efficient banking system,
The gallery had been pondering to
                                               According to Lee, Hong Kong allows
                                                                                             professionalism in art
open another gallery to feature more                                                         handling and logistics, and
                                               them to gain easy access to the
international artists. After considering
Los Angeles, Hong Kong and Taipei, the
                                               international market in the aspect of         the ease of communicating
                                               convenience in attending international
gallery decided to go for Hong Kong
                                               art fairs, plus shipping of artworks in       in English gave us more
because of the perfect timing and the
                                               and out of the city with no customs or        confidence in setting up a
opportunities they see in the city.            import tax. “Furthermore, the efficient       gallery in Hong Kong.
                                               banking system, professionalism in art
Hong Kong as an Art Hub                        handling and logistics, and the ease of
                                                                                             Jeffrey Lee
Since the inaugural launch of Art Basel        communicating in English gave us more
Hong Kong in 2013, art has been slowly         confidence in setting up a gallery in         Director
broadening from a niche to a more              Hong Kong.”                                   Longmen Art Projects
general market in Hong Kong. These             Location of the gallery is equally
days families are going to Art Basel and       important. Noticing the trend of
the city is filled with a variety of events,   prominent art galleries moving to             InvestHK has assisted Longmen Art
workshops and public art installations         Wong Chuk Hang, Lee finds this new art        Projects’ opening in the city, providing
that complement the annual show. “It           community full of potential. The calibre      support in bank account opening,
benefits the entire art industry in Hong       of the galleries in Wong Chuk Hang            visa application and networking
Kong. More people are talking about it         also reinforces the idea of opening the       opportunities.
and more people can experience and             second Longmen Art Projects here. The
enjoy art. Combined with the growth                                                          Lee grew up in New York and finds that
                                               Shanghai gallery features modern and          there are lots of similarities between the
of the art market and record breaking          contemporary Chinese artists while the
auction records, art has created more                                                        two cities. Both are truly international
                                               Hong Kong gallery focuses more on             cities where one can meet a diversified
attention in the city,” said Jeffrey Lee,      artwork from different parts of Asia and
Director.                                                                                    and interesting people.
                                               beyond. Last but not least, Lee hopes to
Through having its own booth in Art            bring more Hong Kong emerging artists         longmenartprojects.com
Basel, Longmen Art Projects has                to their gallery as he always feels that it
enhanced the exposure of the gallery           is important to embrace local arts.           Original date of publication: November 2017
                                                                                                                                           11
Macey & Sons                                                                                  Arts and Culture

                           A work                             of art
                           Specialised in private sales, Macey and Sons set up their headquarters
                           in Hong Kong five years ago. Jonathan Macey, Founder and
                           Chairman, was attracted by the vibe and energy of the city in the
                           first place and people here are very hard working. Doing business is
                           easy with a sophisticated logistics industry and a low tax regime.

                           Macey and Sons has been proactive in           At the moment, over 90 percent of their
                           acquiring artworks directly from both          customers are locals aged around 25
                           emerging and mid-career artists. They          to 40 as compared to five years ago,
                           opened their first art gallery in Wanchai      where majority of the customers were
                           to service their clients in the primary and    expatriates in their 50’s. This young
                           secondary art market. They moved to            clientele is interested in traditional
                           Central three years ago and by the end         painting, water colour and fine Chinese
                           of 2016, they opened a second gallery          painting. Macey is pleased to see this
                           – Lot88, an art gallery and event space        shift in demography as this is where the
                           that spans 2,500 sq. feet. Not only is         future of the art market lies. “They will
                           the gallery filled with extraordinary          pass on their knowledge to their children
                           artworks, it is also an event space that       and the children of their children,” he
                           can hold different kinds of art and            enthused. To cater for this changing
                           social events, such as art seminars, wine      market, Macey and Sons has hired
                           tasting and dinners etc. In addition,          more staff to manage the private sales
                           there is a private kitchen equipped in         and art gallery business. 70 percent of
                           the space and guests can hire the space        the team is local while Macey himself
                           with private chef and butler provided.         focuses on auctions and valuations.
                           Macey explained that his goal is not just
     Hong Kong gives you   setting up a bigger art gallery but to
                                                                          InvestHK has been providing market
                                                                          information to Macey and Sons
     that opportunity to   build an art community with like-minded
                           people.
                                                                          and invited their representatives to
     be ambitious and      According to Macey, Hong Kong has
                                                                          networking events so they can expand
                                                                          their circle of network.
     grow your business    become an art hub with 42 auction
                                                                          Macey has just confirmed to rent
                           houses and 94 galleries. “Hong Kong
     from here.            government has been promoting the
                                                                          another floor in the same building as
                                                                          an auction floor, taking up altogether
                           art scene for Hong Kong and the city
                                                                          three floors. “Hong Kong gives you that
     Jonathan Macey        has been gearing itself right. There are
                                                                          opportunity to be ambitious and grow
                           more and more people getting involved
     Chairman & Founder    in this industry. I believe in the next 5 to
                                                                          your business from here,” he concluded.
     Macey and Sons        10 years, the city could be the number         maceyandsons.com
                           one art hub in the world that takes over
                           London, New York and Paris.”                   Original date of publication: May 2017

12
Pace Gallery                                                                                                       Arts and Culture
                                                                                          continues to grow organically here. We

Set the Pace
                                                                                          are not a gallery just selling artworks,
                                                                                          but a global Hong Kong gallery which
                                                                                          identifies and represents exemplary
                                                                                          artists both locally and across Asia.” Lin
in Contemporary Art                                                                       said.
                                                                                          Pace Gallery Hong Kong will also
Pace Gallery shows long-term commitment to Hong Kong’s thriving                           work with the global gallery’s new
art scene.                                                                                body FUTURE/PACE, a pioneering
                                                                                          organisation to assist the commission
                                                                                          of major artworks in the public realm
                                                                                          to re-examine the role of public art,
Established in the US in 1960, Pace          “Hong Kong is also an incredibly             architecture and urban planning into
Gallery is a leading contemporary art        dynamic market and cultural center           a ‘gallery without walls’. “FUTURE/PACE
gallery representing many of the world’s     for the arts at this point in time. Led by   is a particularly exciting avenue for us
most talented contemporary and 20th          the opening of the H Queen’s building,       to bring to Asia to facilitate the vision
century artists. The gallery has been        Tai Kwun for Heritage and Arts and the       of our artists and bring further public
operating in Hong Kong since 2014 with       growth of Art Basel HK, the global art       exposure to their work in aesthetically
an exhibition space in the Entertainment     world are all watching the speed of          diverse cities and locations across Asia,”
Building but recently they have opened       development and want to get involved.”       said Leng.
an additional larger gallery in the new
                                             With their unique programme of both          “InvestHK’s support is great. We are
H Queen’s Building, with an inaugural
                                             Western and Asian artists, Pace Hong         proud to play a part in Hong Kong’s
exhibition of Yoshitomo Nara.
                                             Kong aims to connect with galleries from     booming art community and contribute
“Hong Kong provides easy access to           all over the world, both to represent        to its development,” Lin concluded.
Asian clients. We meet a lot of young        Asian artists globally and share a robust
collectors here, such as those of the        programme of Western art within Asia.        pacegallery.com
K11 art mall alongside institutions such     “It is interesting to see how our network    Original date of publication: October 2018
as M+ whom we have supplied some
artworks to,” Leng Lin, Regional Partner,
Pace Asia, said. “I like Hong Kong very
much for its professional way of doing
business. It is a melting pot of Asian and
Western cultures.”                           I like Hong Kong
Leng set up Pace Beijing in 2008, Pace’s     very much for its
first space in Asia. With the new gallery
in H Queen’s and another additional          professional way of
gallery in Seoul, which opened in 2017,      doing business.
Pace now operates the most exhibition
spaces across Asia of any global gallery.    It is a melting pot of
“After ten years in Beijing, we feel our     Asian and Western
belonging to Asia, especially in Hong
Kong and Seoul are getting increasingly
                                             cultures.
important for the global art market.
With Hong Kong being a window to the
                                             Leng Lin
world that allows us to broaden our
scope both regionally in Asia and across     Regional Partner
the globe,” he added.                        Pace Asia
                                                                                                                                       13
Studio Harcourt Hong Kong                                                                                       Arts and Culture

     The Picture that Tells                                                    a Legend
     A legend has arrived in Hong Kong to set up a second home, and the name is Studio Harcourt.

     Created in 1934 through collaboration        city. It was quite obvious to us that we   and an edition number assigned.
     between Cosette Harcourt, two Lacroix        had to be here.”
                                                                                             These offerings are in addition to the
     brothers and Nina Ricci’s son, Robert,
                                                  The idea of bringing Harcourt to Hong      three-quarter-length Instant Portrait,
     the brand is world-famous for its
                                                  Kong was sparked by a pop-up studio        and the French photography studio is
     distinctive glamourous black-and-white
                                                  set up at the IFC and Four Seasons         now offering a series of new experiences
     portraits inspired by the golden era
                                                  Hong Kong in 2012, which generated         including sessions designed specially
     of cinema. A long list of 20th and 21st
                                                  very positive response. De Dorlodot said   for wedding parties and high-powered
     centuries’ movie stars and celebrities,
                                                  that the “once-in-a-lifetime portrait”     executives.
     including ones from Hong Kong, have
     been immortalised in the Paris studio.       experience complements all the luxury      Studio Harcourt in Hong Kong strictly
                                                  brands already present in the city.        follows guidelines set forth by the Paris
     After almost one year in the making,
     Studio Harcourt Hong Kong is open to         All of Studio Harcourt’s signature         studio, from the ritual of receiving
     offer the legendary experience, the first    experiences are offered in Hong Kong.      guests to the signature Tungsten lighting
     and only outside of France. “The team        The Prestige Portrait, for example, is a   used in shoots. Two among the small
     from Studio Harcourt in Paris believes       two-hour session including professional    full-time team of four are lighting
     that Hong Kong people are very sensitive     make-up and a personal presentation.       assistants. “It’s a high-technicity job
     to art and photography, and love the         It can be enjoyed by an individual, a      because at Studio Harcourt, the light is
     sense of a unique experience,” Gaël de       couple or a small group. The Fashion       as important as the photography,” de
     Dorlodot, Managing Director, said.           and Legend Day is a full-day experience    Dorlodot said.
                                                  where the guest is the star, with an       There are three freelance
     “And, of course, Hong Kong is ideally
                                                  exquisite wardrobe prepared for the        photographers, all trained in Paris,
     located; it is very convenient for people
                                                  session and an artistic team dedicated     working with Studio Harcourt Hong
     to come from all over Asia. The next
                                                  to make every moment special.              Kong, in addition to two freelance
     step will naturally be China, and being in
     Hong Kong, we can start to tell the story    Guests will receive selected prints with   make-up artists. De Dorlodot hopes to
     to Mainland Chinese travelling to the        the “Harcourt Paris” signature embossed    seek out more talent, especially locally,
                                                                                             as the business expands, and grow the
                                                                                             freelance pool to about a dozen. Once
                                                                                             Hong Kong is on track, she is looking to
                                                            Hong Kong is ideally             open an operation in Macao.
                                                            located; it is very              The studio is partnering with luxury
                                                            convenient for people            department stores and brands to offer
                                                                                             preferred guests the Studio Harcourt
                                                            to come from all over            experience as an exclusive gift, and it is
                                                            Asia. It was quite               also seeking to partner with high-profile
                                                            obvious to us that we            events to build up the Studio Harcourt
                                                                                             story in Hong Kong.
                                                            had to be here.
                                                            Gaël de Dorlodot                 studio-harcourt.hk
                                                            Managing Director                Original date of publication: November 2016
                                                            Studio Harcourt Hong Kong        Updated: August 2017
14
Whitestone Gallery                                                                                                 Arts and Culture

PAINT the Future
Whitestone Gallery has moved its head office from Tokyo to Hong
Kong to tap into the city’s talent and international market.

Since its inception in 1967, Whitestone     great young talent and promote us
Gallery has been introducing                internationally, because the city allows
various types of artists regardless of      us to anticipate market trends and
their nationality and age, ranging          needs,” Koei Shiraishi, CEO, Whitestone
from Japanese traditional art to            Gallery, said.
Impressionism, École de Paris, Gutai,
                                            The welcoming attitude of the Hong
Yayoi Kusama, Yoshitomo Nara, Hi Red
                                            Kong SAR Government to international
Center and other emerging young artists
                                            companies is another main reason
in both primary and secondary markets.
                                            behind its move, according to Shiraishi.
With InvestHK’s support, the gallery        “Simple and practical systems, along
moved its head office from Tokyo to         with the ardent support from InvestHK,
Hong Kong in 2015 to benefit from the       were very useful for us when we first         in Hong Kong’s auction sales recently.
city’s status as a platform to attract      started our operation. I believe the          It plans to establish a firm foothold in
young talent and appeal to the              setting also makes it possible for many       Hong Kong by organising exhibitions and
international audience.                     art collectors to enjoy art and acquire       engaging with the wider art community
                                            their precious collections in Hong Kong,”     here.
“Taking root in Hong Kong is our mission.
                                            he said.
We believe Hong Kong will be one                                                          “I would like to take this opportunity to
of the most important places to find        Art Trading Platform                          extend my gratitude to InvestHK. We
                                                                                          could not have successfully settled down
                                            The majority of Whitestone Gallery’s
                                                                                          in Hong Kong without their support.
                                            target audience are lifework art
                                                                                          While we have only been familiar with the
                                            collectors who acquire the artwork as
                                                                                          Japanese art market, InvestHK showed us
                                            their assets. Its mission is to provide
Since the Hong Kong                         them with the art pieces that have
                                                                                          their in-depth knowledge and provided
                                                                                          every possible help,” Shiraishi concluded.
market is very open                         high appreciation value over time, and
                                            enhance their marketability.                  To accommodate its growth and
and is a vibrant trading                    “Since the Hong Kong market is very
                                                                                          expansion, Whitestone moves into H
                                                                                          Queen’s in March 2018, a newly opened
platform, the most                          open and is a vibrant trading platform,
                                                                                          purpose-built building for the arts. The
                                            the most important museums, curators,
important museums,                          critiques, buyers and auction houses all
                                                                                          new gallery occupies two floors with a
                                                                                          focus on Japanese and international
curators, critiques,                        gather here. This active environment
                                            is a big plus for us,” Shiraishi said. He
                                                                                          artists.

buyers and auction                          believes that the Hong Kong office is         whitestone-gallery.com
                                            a step forward to make Whitestone
houses all gather here.                     develop into a more sophisticated and
                                                                                          *
                                                                                           Gutai group, founded by Jiro Yoshihara,
                                            international gallery, thanks to the city’s   was one of Japan’s most influential
                                                                                          avant-garde art movements of the
Koei Shiraishi                              leading role in the global art market.        postwar era.
CEO                                         An expert in Gutai* art, Shiraishi is glad
                                                                                          Original date of publication: March 2016
Whitestone Gallery                          to see a large amount of Gutai works          Updated: January 2018
                                                                                                                                       15
CHIL                                                                                                                             Design
                                                                                               the company to tackle mixed-use

     B+H Architects                                                                            developments consisting of hotels, offices
                                                                                               and retail spaces at the same time.

     Bring chil to asia
                                                                                               B+H has studios in four North American
                                                                                               cities, two in the Middle East, and
                                                                                               six others in the rest of Asia. CHIL is

     through Hong Kong
                                                                                               supported by the Vancouver and Hong
                                                                                               Kong offices, with projects divided
                                                                                               roughly along geographical lines. But
     The Canadian design firm hopes to meet growing demand from                                Lian stressed that the staff members on
     the hospitality sector in the region with a dedicated team based in                       two sides work closely together.
     Hong Kong.                                                                                “Having Asian experience helps us a
                                                                                               lot with our Asian clients because we
                                                                                               understand implicitly what their points
     Award-winning full-service design firm         network of support and expertise from      of reference are, and it helps us work
     from Canada, B+H Architects, opened            a large established organisation,” Lian    with our talented designers in Vancouver
     its office in Hong Kong in 2013, and           said.                                      to bridge that cultural gap,” she said.
     has recently introduced its hospitality
                                                    “The Hong Kong design scene is just        The Hong Kong office of B+H is staffed
     interior design brand, CHIL Interior
                                                    so vibrant and exciting. The energy        with multilingual project managers
     Design, to Hong Kong to take things to
                                                    and work ethic in Hong Kong are most       capable of serving English-, Cantonese-
     the next stage.
                                                    remarkable. It is such a breath of fresh   and Putonghua-speaking clients. The
     Originally founded in 1974, CHIL has a         air.”                                      company has also recently won a
     studio in Vancouver that has served                                                       hospitality project in Seoul, Korea.
                                                    B+H is also experienced in the design of
     many notable hotel clients. Catherine
     Siu, Executive Director, Asia of B+H           retail and corporate spaces, alongside     childesign.com
     Architects Hong Kong, hoped to mirror          healthcare and architectural projects.     Original date of publication: April 2017
     the success story in this part of the          The varied range of expertise enables
     world, with Hong Kong continuing to be
     B+H’s regional headquarters.
     According to Siu, a lot of global hotel
     operators have regional offices, if not        The Hong Kong design
     regional headquarters, here in Hong
     Kong. And within a three hours’ flight         scene is just so vibrant
     path, the firm can cover the whole
     region. Hong Kong has a well-developed
                                                    and exciting. The
     legal system and, most importantly, it         energy and work ethic
     attracts a lot of talent.
                                                    in Hong Kong are most
     To facilitate the studio’s growth in Hong
     Kong, CHIL has recently recruited Lian         remarkable. It is such a
     Miew Ching from Singapore as Design            breath of fresh air.
     Director, Asia of the brand.
     “CHIL has got the best of both worlds.         Lian Miew Ching
     It is essentially a boutique interior design   Design Director, Asia
     company, but with the benefit of the
                                                    CHIL Interior Design

16
FITCH                                                                                                                              Design

Global Brand and Design Company Seeks
Growth in Asia through Hong Kong
UK-headquartered FITCH acquired StartJG Hong Kong and made it the largest Asian office in its
international creative network.

At the end of 2016, retail and brand
consultancy FITCH, part of British
multinational advertising and public           Hong Kong is a very
relations company WPP, acquired a
majority stake in StartJG in Hong Kong,        dynamic place – people
formerly part of the Start Group. After        are always looking forward
rebranding, the Hong Kong operation            and moving forward. It is
became one of the 16 studios in the
FITCH network and the biggest in Asia.         an open market, and that
Jonathan Cummings, who opened                  makes work fun, as well as
StartJG in Hong Kong in 2009 and               good for business.
built it up into a successful company
awarded by Marketing magazine as               Jonathan Cummings
Brand Consultancy of the Year in 2014, is
now Chairman, Hong Kong of FITCH. He           Chairman, Hong Kong
said: “Our studio has brought to FITCH         FITCH
greater presence in Greater China and                                                       InvestHK has a long working relationship
the knowledge to help the firm to grow                                                      with Cummings, and it was also present
                                               environment for a business like FITCH to     at the launch event of FITCH in Hong
in Mainland China. The second thing is
                                               grow.                                        Kong.
our specialism in digital. We are not just
adding another office but a genuinely          “Hong Kong is a very dynamic place           “To have that support from the
expanded capability to the FITCH               – people are always looking forward          government made the team feel very
network, regionally and globally.”             and moving forward. There is an              valued and very special, and it showed
                                               ever-growing and thriving startup            our clients that they were working with
FITCH has six other studios in Asia, in
                                               community, and big organisations are         a business valued by the government.
Singapore, Beijing, Shanghai, Delhi,
                                               building innovative labs and starting        That’s really important for a small
Mumbai and Dubai. The Hong Kong
                                               to inject the culture of innovation into     business like ours,” he said.
office, which has a 48-strong staff, will be
                                               their organisations. That is brilliant and
central to the expansion of FITCH in Asia.                                                  “The best thing about working in
                                               gives us access to a lot of partners and
“We want to at least double the size of        collaborators.”                              Hong Kong is accessibility to people,
the business within the next four years.                                                    whether it’s potential clients, partners or
                                               And he sees a lot of opportunities           collaborators. It is an open market, and
My goal is to build on the success we
                                               ahead as the retail sector is becoming       that makes work fun, as well as good for
have had so far, and continue using
                                               competitive. “Brands are seeing              business,” he said.
Hong Kong as the platform for further
                                               the need to invest in differentiating
growth.”
                                               themselves, to refine their proposition      fitch.com/studios/hong-kong
He commented that the city is                  and their retail experience, and to really
increasingly embracing innovation,             make themselves stand out. That’s            Original date of publication: April 2017
which makes for a favourable                   where we come in,” he said.                  Updated: July 2018
                                                                                                                                            17
Gruppo Pozzi                                                                                                                   Design

     Hong Kong: A Regional Hub for
     world-class retail design
     With over 25 years of international experience in the retail sector, Gruppo Pozzi offers its expertise in
     creating unique and innovative retail spaces to Hong Kong.

                                                           The opening of our Hong Kong branch
                                                           had a pivotal role in our international
                                                           expansion process.
                                                           Nicolò Fontana
                                                           Managing Director
                                                           Gruppo Pozzi

                                                 head office. Other reasons are the             The Hong Kong office has a core team
                                                 phenomenal support for business                of designers and project managers.
                                                 setup and expansion provided by the            It also engages professionals on a
                                                 Hong Kong Government, as well as the           project basis from time to time and
                                                 presence of a high quality business            has a solid network of reliable local
                                                 infrastructure,” said Nicolò Fontana,          partners. In view of the increasing
                                                 Managing Director.                             number of projects in the region, from
                                                                                                Thailand to South Korea, Gruppo Pozzi is
                                                 “The opening of our Hong Kong branch
                                                                                                considering to further expand its staff.
                                                 had a pivotal role in our international
                                                 expansion process. The choice has              The information and advice provided
                                                 paid off, as in a few years Gruppo Pozzi       by Invest Hong Kong have been
                                                 increased the number of its clients,           instrumental in helping the company’s
     Founded in Milan in 1990, retail interior   penetrated new markets and doubled             expansion strategy. “Invest Hong Kong
     design company Gruppo Pozzi provides        its staff size,” he added.                     has been extremely supportive during
     unique solutions for premium and luxury                                                    the setup phase and regularly keeps in
     brands. In 2013, it launched its Asia       Its clients are retail brands from different
                                                                                                contact with Gruppo Pozzi to find new
     headquarters in Hong Kong.                  sectors: from cosmetics to fashion, from
                                                                                                ways to assist our business,” Fontana
                                                 jewellery to F&B.
     “The easy recruitment of highly skilled,                                                   said.
     well-educated local talents and the         The company provides a one-stop
     proximity to strategic markets such as      solution to its clients: creative design,      gruppo-pozzi.com
     Mainland China, Japan and the ASEAN         brand guidelines development,
                                                                                                Original date of publication: December 2017
     countries have been key factors in the      engineering. Also, they offer tailor-
     choice of Hong Kong as our regional         made project management in the
                                                 manufacturing & installation phases.
18
Marc & Chantal                                                                                                                    Design

                                              From Design Thinking
                                              to Market Leadership
                                              Based in Hong Kong for over 20 years, creative agency Marc & Chantal
                                              helps companies to achieve business success with powerful brand
                                              strategies.

                                              brand consulting. “We’ve been working          landmark. Working hand in hand with
                                              for more than a decade to place                the Hong Kong Jockey Club for over six
                                              thinking, research and analysis at the         years, the agency’s scope began with
We really strive to                           centre of our creative process, so it          devising an experiential model for the
have a great mix of                           is very gratifying now to have clients         experience that the site would offer,
                                              approaching us with a very high level          formulating an inspirational vision, a
people, with different                        of understanding and expectation in            name and visual identity. That scope
backgrounds, upbringing                       regards to such strategic approach,”           was later extended to include a site-wide
                                              said Marc Cansier, Founding Partner of         wayfinding scheme and narrative
and culture. This diversity                   Marc & Chantal.                                environment, the development of all
defines Hong Kong and                         Cansier believes that the increasing
                                                                                             permanent heritage interpretation
                                                                                             spaces, as well as a visitor centre and
contributes to our success                    demand for branding services is
                                                                                             gift shop. Tai Kwun serves as a perfect
                                              partly due to the emergence of a new
in this industry.                             generation of business leaders in Asia
                                                                                             example of what Marc & Chantal
                                                                                             currently focuses on: sophisticated
                                              who value the importance of creative
Marc Cansier                                  design in their core strategic planning.
                                                                                             brand platforms which can effectively
                                                                                             support highly hybridised forms of
Founding Partner                              “Their (the clients’) willingness to risk
                                                                                             customer experiences.
Marc & Chantal                                doing something new and different is
                                              the definition of market leadership,”          “In the future, we will stay focused
                                              Cansier said, “it’s a big level of trust and   on building experiential brands that
                                              responsibility they entitle us with. And       resonate in Asia and beyond,” Cansier
With a focus on brand-building and
                                              that’s what makes our day exciting.”           said, “we aim to keep developing our
brand experience, Marc & Chantal is a
                                                                                             strategic capabilities, gain deeper
creative agency based in Hong Kong            Marc & Chantal has recently worked on
                                                                                             insight into the latest social and cultural
that adopts a holistic approach to            international projects in London, Seoul
                                                                                             trends.”
helping companies in their branding           and Mainland China, and is currently
activities in the Asia Pacific region, from   expanding its reach into the hospitality       Cansier finds Hong Kong blessed with
developing visual identities to branded       industry. The agency finds that clients        a plethora of talent for the industry.
experiences. It was founded in 1993 in        in this field are particularly receptive       “We really strive to have a great mix
Hong Kong when the three founders,            to new ideas and are aware of the              of people, with different backgrounds,
Marc Brulhart, Marc Cansier and Chantal       imperative to have a strong brand              upbringing and culture. This diversity
Rechaussat, met in the city. Over two         concept as part of their business              defines Hong Kong and contributes
decades later, the Hong Kong office still     strategy.                                      to our success in this industry,” he
remains its base for leading the agency’s                                                    concluded.
                                              In Hong Kong, Marc & Chantal’s most
regional and international projects.
                                              ambitious commission to date has               marc-chantal.com
In the past five years, seeing a strong       been to help turn Tai Kwun, the century-
market demand, Marc & Chantal has             old former Central Police Station on           Original date of publication: March 2013
shifted its core service to strategic         Hollywood Road, into an art and cultural       Updated: October 2018
                                                                                                                                           19
StudioX                                                                                                                        Design

     Hong Kong Based Interior Design
     and Branding Studio Providing
     Premium Creative
     Services across Asia
     Consumer expectations are constantly evolving, and businesses
     need to keep pace with this change in order to stay ahead in
     the game. That’s the value proposition of Studio X, a boutique                            There is a huge opportunity
     interior design and brand experience agency set up by two British                         for Hong Kong, sitting on the
     entrepreneurs in Hong Kong.                                                               doorstep to many of these
                                                                                               rapidly changing markets, to
     “We have entered a ‘Post‑Luxury’ period,     Studio X also developed a naming             become the de facto capital
     and many consumers have begun to             strategy and graphical identity. They        of design and innovation
     reassess how they wish to spend their        even designed the staff uniforms and
     time and their money and this change in      developed a digital ticketing platform to
                                                                                               services for Asia Pacific.
     attitude has placed challenges on mall       complement the project.                      Rufus Turnbull
     operators, retailers and restaurateurs
     to come up with fresh ideas in order to      “Our approach is a holistic one, which       Founder and Creative Director
     attract customers and maintain loyalty,”     means we don’t just look at things in a      Studio X
     Rufus Turnbull, Founder and Creative         decorative way. We look at the business,
     Director explained.                          the consumer; and we are looking at
                                                                                               to grow the headcount to around 20 by
                                                  how to bridge the gap between the
     “There is a huge opportunity for Hong                                                     the end of 2018.
                                                  two,” said Sam Bradley, co‑Founder and
     Kong, sitting on the doorstep to many        Project Director.                            They also point to Hong Kong’s
     of these rapidly changing markets, to                                                     bourgeoning startup community as a
     become the de facto capital of design        Turnbull is a trained Product Designer and   great source of potential collaborators.
     and innovation services for Asia Pacific.”   an expert in brand experience design,
                                                  while Bradley has had an illustrious         Turnbull and Bradley have been living
     The company was set up in May 2016 and                                                    in Hong Kong for five and six years
     has already managed over 100 projects        career working in interior architecture in
                                                  London and Asia. They describe Studio X      respectively, and they both find the city
     with a roster of clients that includes                                                    to be an enjoyable place to work and live.
     several global brands from retailers         as “innovation‑focused”, and its goal
     like IKEA and L’Occitane, Shopping           is to help clients improve business          “Hong Kong is a really fun city to live in
     Mall Operators like K11, and are even        performance by challenging the status quo.   with a great climate, mountains, beaches
     developing a brand new Co-Working            “The consumer market is changing             and low tax, all of which make it easier to
     concept for major property developer KWG.    more quickly than ever before, so that’s     attract the best staff,” Turnbull said.
     Studio X’s focus is to help clients create   where we step in. We focus heavily on        Bradley agreed. “There’s the proximity
     groundbreaking retail stores, F&B            understanding what consumers want            to Asia and the amount of travel you
     solutions, leisure and entertainment         and then we customise our creative           can do within two hours. Once you’ve
     environments, but there is more to           approach on each project in order to         been here a few years, it’s quite difficult
     its services than meets the eye. One         disrupt and innovate.”                       to think about leaving,” he said.
     of the company’s projects was an             Turnbull and Bradley have a staff
     invitation‑only cinema in Beijing for                                                     thisisstudiox.com
                                                  of 12 equipped with skills in interior
     Canadian firm IMAX, and, along with
     designing the building and the interior,     architecture, visualisation, graphic         Original date of publication: May 2017
                                                  design and digital experience. They plan     Updated: August 2018
20
AFP                                                                                                  Media and Entertainment

                                               Innovative and
                                               Borderless Journalism
                                               Agence France-Presse (AFP) is a global news agency that covers the
                                               world 24 hours a day in six languages and delivers the news in video,
                                               text, photos, multimedia and graphics to a wide range of customers,
                                               including newspapers and magazines, radio and TV channels,
                                               websites and portals, mobile operators, corporate clients and also
                                               public institutions.

                                                                                        provision of corporate services to clients
                                                                                        who need expertise in content creation;
                                               Hong Kong is a magnet                    and the business of sports.
                                               which attracts international             “Nowadays sports is not only about
                                               brands to set up their                   competition; it has become a social
AFP operates regional hubs in six                                                       matter. The development of E-sports is
                                               foothold here. These                     phenomenal in Asia and we aspire to
geographical zones, with Hong Kong
being the regional headquarters for            companies are our potential              be the newswire of record for sports,”
Asia Pacific, which covers a vast area         clients as they need our                 Massonnet said.
extending from Mongolia, in the north          expertise in storytelling and            When it comes to social media, including
down to Australia and from Afghanistan
as far east as New Zealand.                    content building to promote              Facebook and Twitter, AFP works with
                                                                                        them in two ways – as a news source
“Hong Kong is an obvious choice for
                                               their brands.                            and also as a platform to promote AFP’s
us as a regional headquarters. It has                                                   brand. With the concerns over fake
political and social stability, excellent
                                               Philippe Massonnet                       news, the need for reliable news and
geographical location, world-class             Asia-Pacific Regional Director           content is all the more important.
technology infrastructure, international       AFP
                                                                                        In November 2016, AFP signed a
transportation hub, and foreign media                                                   partnership agreement with Hong Kong
                                               international brands to set up their
enjoy freedom of press,” Philippe                                                       University School of Journalism that
                                               foothold here. These companies are
Massonnet, Asia-Pacific Regional                                                        includes internships and joint editorial
                                               our potential clients as they need our
Director, AFP, said.                                                                    projects. “This partnership signifies the
                                               expertise in storytelling and content
The Hong Kong office houses around             development to promote their brands,”    importance of developing journalistic
70 staff covering administration,              he added.                                talent and will increase the possibility
technology, sales and marketing, and                                                    of attracting talent from the region
                                               With the rise of social media,
editorial. All news content produced in                                                 to Hong Kong as we promote quality,
                                               digitalisation and the ever-evolving
the 26 bureaux in the region is sent to                                                 innovative and borderless journalism,”
                                               media scene, Massonnet believes
Hong Kong for editing and transmission                                                  Massonnet concluded.
                                               that businesses can survive only by
to clients across the globe.
                                               innovating. Currently there are three    afp.com/en
“Hong Kong may not be a huge market            focus areas in AFP’s business strategy
in itself, but it is a magnet which attracts   – more extensive marketing of videos;    Original date of publication: December 2017
                                                                                                                                      21
You can also read