Crystal Living, the official onboard publication for the "World's Best Cruise Line" - 2019 MEDIA KIT
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Crystal Living, the official onboard publication
for the “World’s Best Cruise Line”
WINNER OF
2017
COMMUNICATOR
AWARDS
Best Overall Design
2019 MEDIA KIT
What’s Your Cruising Altitude?
For more than a decade, Crystal Cruises® has won an unprecedented number of top
awards across multiple categories, including being voted “World’s Best” by the readers
of Travel + Leisure and Condé Nast Traveler, more than any other cruise line, hotel or
resort in history. Since their debut in 1990, they have been elevating and redefining the
traditional notions of luxury cruising with innovative excellence, exquisitely designed
ships, bold itineraries, customized destination immersion, and the highest standards of
personalized service at sea and on land.
Whether it’s soaring 35,000 feet in the air or diving hundreds
of feet below the ocean’s surface, guests can enjoy the
Crystal Experience anywhere.
Crystal Living highlights the Crystal experience and top Crystal destinations for an elite
audience with a high disposable income, as they enjoy indulging in various luxuries
during their vacations. Using stunning photography and captivating content, topics
include Gastronomy, High Fashion, Vintages, Wellness, Adventure, Excursions, Culture
and Entertainment.
This unique partnership offers a rare advertising opportunity for luxury brand partners
to reach this discerning audience.
Crystal Cruises Passenger Profile
Crystal Cruises welcomes over 70,000 affluent passengers a year across all offerings.
85% of Crystal Cruises passengers are from North America.
All target audiences are extremely wealthy based on Income ($150K+), Net Worth ($1,000,000+)
and Discretionary Spend ($50 – $300K+).
Characteristic Crystal Ocean Cruises Crystal River Cruises Crystal Yacht Cruises
Wealth High & Elite High & Elite Elite
Age 50-65+ 50-65+ 25-34, 35-54 & 55-64
High Earning Not Rich
Baby Boomers & Baby Boomers &
Generation Yet (HENRY), Gen X
Silent Generation Silent Generation
& Boomers
Pre-Retirement & Pre-Retirement & Working Years &
Working Status
Retired Retired Pre-Retirement
Couples/Married, Couples/Married, Couples/Married,
Family Status
Empty Nesters Empty Nesters Children in Household
Bachelor or Bachelor or Bachelor or
Education
Post Graduate Degree Post Graduate Degree Post Graduate Degree
Active Adventures,
New Experiences, Security, Quality, Risk
Travel Needs Foreign Locations
New Cultures Averse & Conservative
& Culture
World-wide Destinations*
COUNTRY ECUADOR
ALBANIA EGYPT
AMERICAN SAMOA EL SALVADOR
ANTARCTICA ESTONIA
ANTIGUA AND BARBUDA FALKLAND ISLANDS (MALVINAS)
ARGENTINA FAROE ISLANDS
ARUBA FIJI
AUSTRALIA FINLAND
AUSTRIA FRANCE
BAHAMAS FRENCH GUIANA
BAHRAIN FRENCH POLYNESIA
BARBADOS GERMANY
BELGIUM GIBRALTAR
BELIZE GREECE
BERMUDA GREENLAND
BONAIRE, SINT EUSTATIUS AND SABA GRENADA
BRAZIL GUADELOUPE
BRUNEI DARUSSALAM GUATEMALA
CAMBODIA GUERNSEY
CANADA HONDURAS
CAPE VERDE HONG KONG
CAYMAN ISLANDS HUNGARY
CHILE ICELAND
CHINA INDIA
COLOMBIA INDONESIA
COOK ISLANDS INDONESIA
COSTA RICA IRELAND
CROATIA ISRAEL
CURAÇAO ITALY
CYPRUS JAMAICA
CYPRUS JAPAN
DENMARK JERSEY
DOMINICAN REPUBLIC JORDAN
*Listing provides general information. Destinations are subject to change, addition and elimination.
World-wide Destinations*
KIRIBATI SAINT BARTHÉLEMY
KOREA, REPUBLIC OF SAINT HELENA, ASCENSION AND TRISTAN DA CUNHA
LATVIA SAINT KITTS AND NEVIS
LITHUANIA SAINT LUCIA
MADAGASCAR SAINT PIERRE AND MIQUELON
MALAYSIA SAINT VINCENT AND THE GRENADINES
MALTA SAMOA
MARTINIQUE SENEGAL
MAURITIUS SERBIA
MEXICO SEYCHELLES
MONACO SINGAPORE
MONTENEGRO SINT MAARTEN (DUTCH PART)
MOROCCO SLOVAKIA
MOZAMBIQUE SLOVENIA
MYANMAR SOLOMON ISLANDS
NAMIBIA SOUTH AFRICA
NETHERLANDS SPAIN
NEW CALEDONIA SRI LANKA
NEW ZEALAND SWEDEN
NICARAGUA SWITZERLAND
NIUE THAILAND
NORWAY TONGA
OMAN TRINIDAD AND TOBAGO
PANAMA TURKEY
PAPUA NEW GUINEA TURKS AND CAICOS ISLANDS
PERU UNITED ARAB EMIRATES
PHILIPPINES UNITED KINGDOM
PITCAIRN UNITED STATES
POLAND URUGUAY
PORTUGAL VANUATU
PUERTO RICO VENEZUELA
QATAR VIETNAM
RÉUNION VIRGIN ISLANDS, BRITISH
RUSSIAN FEDERATION VIRGIN ISLANDS, U.S.
*Listing provides general information. Destinations are subject to change, addition and elimination.
A Stunning Publication
Knowing the Crystal brand, its burgeoning growth and its sophisticated passengers, Crystal
Living is presented as an eye-catching, oversized book that will be distributed throughout
Crystal Cruises®, Crystal River Cruises™, Crystal Yacht Cruises™, Crystal Exclusive Class™ ocean
ships and Crystal Residences™, Crystal Luxury Air™ and Crystal AirCruises™.
VINTAGE
AMERICAN
FROM MAGNIFICENT VINEYARDS
TO PERFECT POURS, NAPA VALLEY
AND SONOMA COUNTY OFFER A
DELECTABLE ESCAPE.
Words: Bob Ecker
This page: ©YinYang/Getty Images; Opposite page: ©halbergman/Getty Images
Opposite page: More than 100 grape varieties grow in California, including those used to make some astounding sparkling wines.
60 C R Y S TA L L I V I N G crystalcruises.com 61
VINTAGE | NAPA VALLEY & SONOMA COUNTY
More than 427,000 acres of vines make up the over 700 miles of land dedicated to wine production in California.
©Spondylolithesis/Getty Images
64 C R Y S TA L L I V I N G crystalcruises.com 65
FOR THE
LOVE OF
FLAVOR
FROM TAPAS AND STREET FOOD TO
PAELLAS AND CHURROS, BARCELONA
IS THE PERFECT PLACE TO HAVE A
LOVE AFFAIR WITH EVERY BITE.
Words: Montague Kobbé
This page: ©Elijah-Lovkoff/Getty Images. Opposite page: ©tbralnina/Getty Images
Opposite page: Barcelona’s culinary offerings reflect the city’s varied geography, between the mountains and the sea.
44 C R Y S TA L L I V I N G crystalcruises.com 45
Global Distribution*
Crystal Living will be distributed across Crystal's luxury brand portfolio
Crystal Cruises®
Crystal Cruises’ ocean voyages on Crystal Serenity™, Crystal Symphony™
and three future Crystal Exclusive Class™ ships — each featuring
Crystal Residences™ situated on the top decks — boast elegant suites,
sumptuous offerings, top-of-the-line service and the trademark Crystal
Experience.
Crystal River Cruises™
Aboard the most magnificent river yachts — Crystal Mozart™, Crystal Bach™
and Crystal Mahler™ and future Crystal Debussy™ and Crystal Ravel™ —
passengers enjoy a curated collection of authentic discoveries and a new
standard of luxury travel along the grand waterways of Europe.
Crystal Yacht Cruises™
Designed for luxurious adrenaline-inducing discovery, the Crystal Esprit™
and future Crystal Endeavor™ boutique yachts offer passengers both
young and young-at-heart unique access and unbounding exploration
opportunities in some of the world’s most exotic and remote travel
destinations.
Crystal Luxury Air™
Crystal’s industry-first sea-and-sky travel adventures introduce the
most discerning passengers to a luxuriously indulgent manner of travel
exploring the world’s most coveted historical and exotic destinations.
Crystal AirCruises
The award-winning Crystal Experience™ takes to the skies in an unrivaled
new manner of global exploration. Aboard the world's newest and largest
private jet, enjoy the personalized services of our expert Crystal Skye
Butlers, superb Michelin star-inspired cuisine, and a host of word-class
amenities.
Crystal Society
The digital version of the book is distributed to Crystal Society members
— over 500,000 of Crystal's most loyal guests.
*Additional distribution points include Crystal Cruises premier events, Crystal World Cruises,
gifts to top-tier Crystal Society Members and online at exclusivelycrystal.com.
Elegant Design & Content
VINTAGES
Connoisseurs boasting refined palates are
at home aboard Crystal Cruises, which
houses the largest wine collection at sea.
Visit vineyards throughout the world’s most
renown wine producing regions and enjoy the
vintages and advantages of Crystal.
ADVENTURE
With Crystal, the world is quite literally your
playground. Every level of exertion is made
available, from light excursions to heart-
stopping adventures.
HIGH FASHION
Name brands and burgeoning designers
create wearable works of art. From clothing
and accessories to watches and jewelry,
find the newest must-haves onboard and at
Capturing the Crystal Experience and reflecting fashionable destinations.
its passenger profile, Crystal Living boasts
stunning photography, elegant design and ENTERTAINMENT
entertaining content. Passengers can light up the night with live
music, dancing and high stakes games, plus
FEATURES INCLUDE: indulge in the unique offerings of world-class
EXCURSIONS local talents.
To truly experience the beauty and culture
of Crystal’s world-wide destinations, savvy WELLNESS
passengers take advantage of outstanding Relaxing settings, holistic philosophies and
land and sea excursions, including private and wellness programs — all inspired by the sea —
personalized options. cater to mind, body and soul.
GASTRONOMY CULTURE
Every part of the world boasts unique cuisine, Those seeking life-changing experiences can
a defining characteristic of a culture’s history enjoy total immersion within a local community
and agriculture. Take a culinary tour around or visit the world’s foremost artistic expressions
the world and learn about new tastes and — from literature, archaeology and dance to
locations. music and the visual arts.
Specifications & Rates
Crystal’s
Deadlines
SIX-STAR Sales Closing: October 5, 2018
SERVICE
COMMITTED TO EXCELLENCE
Words: Jennifer Schott
Material Closing: October 12, 2018
Publication Date: December 2018
Ad Materials Should be Sent to
Luisa Zelaya-Morillo
Production Director
E-mail: lzelaya-morillo@hcpmedia.com
An Evolution in
Ad Material Requirements*
LUXURY 1. Electronic files are to be sent in Macintosh
format only. Accepted programs include
CRYSTAL INVITES YOU TO TRAVEL AT A WHOLE NEW LEVEL
Words: Jennifer Schott
Adobe Photoshop and Adobe InDesign.
Include all PostScript and screen fonts.
Include all images as JPEG or TIFF in high
resolution (at least 300 DPI at 100 percent)
as CMYK. If files are not provided as CMYK,
then we will be forced to convert the color
All rates outlined below include a 12-month digital and we cannot guarantee an exact match of
Audience Extension package, targeting your potential color on press. PDF/X-1a files are preferred.
customers with desk and mobile display advertising
2. A color proof must accompany each ad for
Print Size 50K Monthly 100K Monthly all formats, otherwise HCP/Aboard Media
Impressions Impressions will not accept liability for files that do not
Full Page $12,700 $16,900 print correctly.*
Two Page Spread $19,200 $23,400
Inside Front Cover 3. Live material not intended to bleed must
Spread $20,500 $24,700 be kept at least 3/8” from all sides to
Inside Back Cover $15,500 $19,700 allow for trim.
Back Cover $18,700 $22,900
4. Double-page spreads: Perfect alignment
of type or design across the gutter of two
Mechanical Specifications facing pages is not guaranteed.
Ad Size Width Height
Full-page trim** 11 3/4” 11 3/4” 5. Live matter in the facing-page subject
Full-page bleed 12” 12” cannot be closer than 3/8” to the gutter.
Double-page
spread trim** 23 1/2” 11 3/4” *If a high-quality color proof/Matchprint such as Kodak
Double-page Approvals or Epson (or similar analog proofs with a color
bleed 23 3/4” 12” control bar) are not provided, then we cannot guarantee color.
Please note that all proofs must be made according to SWOP
standard. Proofs that do not meet these criteria cannot be
Advertising Inquires & Space Reservations used for color matching.
Lisa Magnus
E-mail: lmagnus@hcpmedia.com
Tel: 305-376-5257
Audience Extension Packages
Desk & Mobile Display Advertising
Looking to reach your audience in a cost-effective way? Let HCP Media’s Audience Extension
Packages help you reach your potential customer. Our unique technology concentrates on
capturing the right audience by analyzing millions of online and offline data points. We target, deliver,
measure and optimize your display campaign in order to find the right potential audience.
Search Retargeting Geo-Fencing & Geo-Targeting
Using search retargeting, advertisers are Geo-fencing is the most accurate way
able to target prospects with display to target mobile users wherever they
ads based on the searches they perform go. Geo-fencing targets customers
across the web. who have been to or near your location
with special offers or incentives. Geo-
Content Targeting targeting in geomarketing and internet
Content targeting looks at the category marketing is the method of determining
or keywords of the current page a the geolocation of a website visitor and
consumer is viewing and then serves delivering different content to that visitor
them relevant ads based on that content. based on his or her location, such as
As a result, viewers only see ads they’re country, region/state, city, organization,
interested in. IP address, ISP or other criteria.
Site Retargeting Demographic Audience
Site retargeting allows you to capture Demographic audience targets your
data about users and target them even potential clients based on third-
after they leave your site and continue to party data. Audience segments can
browse the web. be customized to match your target
demographic profile.
Behavioral Targeting
Behavioral targeting is a technique used Social Media Retargeting
by online publishers and advertisers With social media retargeting, you can
to increase the effectiveness of their grow your business via social media
campaigns through information collected audiences with retargeted ads.
on an individual’s web browsing behavior.
Examples include the sites they have
visited and searches they have made in
order to select which advertisements to
display to that individual.You can also read
