2020 MEDIA - MEXICO & LATIN AMERICA - Condé Nast México
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MEDIA
2020
Photo: Mathew Brookes.
MEXICO & LATIN AMERICA
index
EDITORIAL
INTRO AUDIENCE CALENDAR 2020
SUPPLEMENTS SUBSCRIBERS EVENTS
CONTACT
MORE THAN 100 YEARS OF HISTORY
AND PRESENCE IN 28 MARKETS
Condé Nast is the most important publishing group in the
world. Its portfolio of brands in Mexico and Latin America
include: Architectural Digest, Glamour, GQ and Vogue.
With a high standard of quality, Condé Nast has become
an opinion leader to its audience, reaching more than 270
million consumers, and having 26% more influential power
than Google and Facebook in the purchase intention.
Our goal is to connect readers looking for inspiration
with products and brand experiences via high level
authentic and influential content. Excellence, innovation,
exclusivity and passion mark our values.
Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018.
Photo: Ben Lamberty.
NEXT
Photo: MATALLANA.
Photo: Ben Weller.
Photo: Pedro Kok.
The 1st publisher
Photo: Khristio.
of lifestyle by
Comscore with 3,827,000 audience
Source: Condé Nast in Spanish Comscore 2019.
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+
THE
POWER OF
PURCHASE
IS PRINT
69% of readers pay more
attention to advertisements
when they come from
sources they know and
trust. After advertising
exposure, 34% search
for the advertiser’s website
and 33% look for more
information about
the products.
Photo: Juan Hernández.
According to surveys
conducted in Mexico,
84% of people read
& DIGITAL
magazines on a regular
basis, of which 47% do
so to get information
and 23% to entertain
themselves.
40% of readers spend
an average of $51 and
M
$100 MXN per month
agazines are an important force of in magazines, while
reference for audiences, especially 42% spend between
for their ability to intervene in the $101 and $200 MXN
consumers’ purchasing decisions. Studies in the same period.
indicate that the consideration phase is the
stage in the purchase cycle where people
invest the most time. Source: Q Factor, 2015. Condé Nast,
2018. Merca 2.0, 2017.
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MULTIPLATFORM PORTFOLIO
COMMUNICATION
Magazines | Supplements
Photography | Communities
WORLD
DIGITAL
Social Media | Video
POSSIBILITIES
Websites | Data
EXPERIENCES
Events | White label
Branded Content
Customer Experiences
Photo: Manuel Zúñiga.
NEXT
universe
THE
FASHION
AND
LIFESTYLE
FOR THE
CONTEMPORARY MAN
W
ith more than 50 years of experience in the
global market, GQ is the brand that inspires
and helps today’s man to make decisions
and be informed about fashion, technology, sex,
Photo: Manuel Zúñiga.
health, gastronomy and business. Through a unique
and innovative design, GQ offers the public, material
with the best experts, writers and photographers
worldwide becoming that ally that everyone needs
to have close at hand.
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EDITORIAL direction
DIRECTING
THE
MAN
URBANO HIDALGO
H
aving graduated with a Bachelor’s degree in Geography and Modern
History, and a Master’s degree in European Studies from the University
of Wolverhampton, United Kingdom, Urbano has 21 years of experience
in the editorial and commercial world. He worked as Vanity Fair’s Editor for
Condé Nast Spain and as Deputy Director of Vanity Fair Mexico. In November
2017 he was appointed Editor-in-Chief of GQ Mexico and Latin America.
Urbano’s vast journalistic experience in the group and his passion for fashion,
luxury and lifestyle make him a leading spokesperson in the male editorial sector.
INDEX
MULTIPLATFORM
UNIQUE USERS LEADERSHIP
2,334,025
41%*
ADVERTISING
AUDIENCE
FOLLOWERS SHARE IN
2,453,000 MALE MAGAZINES
READERS
1,266,553
total 6,053,578
Photo: Enrique Escandell.
Source: Google Analytics Premium 2019 + social network monitoring during June 2019.
Readership determined based on circulation audit by ACGM (Agencia Certificadora y Gestora de Medios S.C.) 2019.
*Advertising pages on fashion and lifestyle magazines, from January to December 2016.
Competitive set: Esquire, Gentleman and Life and Style.
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MULTIPLATFORM PRINT AUDIENCE
GQ
Photo: Nino Muñoz.
PROFILE
39% 25-34 years old 70% belong to an A/B
demographic 85% believe that FINANCIAL
PLANNING is a priority
35% 35-44 years old 86%
27% 45+ years old
own a house
88% consider having
their own STYLE
Source: General Media Survey Executives 2016, Ipsos Mexico.
NEXTMULTIPLATFORM PRINT AUDIENCE
THE GQ MAN
LIKES TO TRAVEL THE READERS LUXURY
77%
THE WORLD PURCHASES ARE DIVIDED
INTO:
92% travel for pleasure or Accesories (67%)
business, and when they do, Perfumes (85%)
96% visit restaurants. Footwear (65%) of our readers are
loyal to brands.
IS CAUTIOUS OUR READERS
60%
91% have some type of HOBBIES INCLUDE:
insurance paid by him. Going to bars or clubs (72%)
Eating in restaurants (100%)
Reading books (97%)
All of our readers make use Exercising (89%) are willing to pay
of financial services and Going shopping (100%) for designer clothing.
have a credit card.
All of our readers have
their own car.
All of our readers have purchased
When shopping, luxury items, and 76% consider that
67% of readers these are symbols of status.
do it online.
Photo: Ricardo Ramos.
88% of our readers like
a good cocktail. Source: General Media Survey Executives 2016, Ipsos Mexico.
NEXTMULTIPLATFORM DIGITAL AUDIENCE
GQ PROFILE
Photo: Ben Lamberty.
SESSIONS AGE / YEARS
44% 25-34
UNIQUE USERS
2,334,025
24% 35-44
12%
PAGES VIEWS
45-54 7,259,582
8% 55-64
SESSIONS
3,537,549
GQ.COM
Source: Google Analytics Premium and Comscore 2018-2019.
NEXTMULTIPLATFORM DIGITAL AUDIENCE
MAXIMUM SPEED: Gaming is a gq man thing: the gq SOUNDTRACK: always connected:
42%
have searched for CARS
31%
of our audience like
49%
like a GOOD TUNE.
45%
see themselves as
with the idea of buying one. VIDEO GAMES. TECHNOLOGY fans.
Photo: Emmanuel Monsalve.
Photo: Santiago Ruiseñor.
Photo: Justin Bettman.
Photo: Ricardo Ramos.
Photo: Ben Lamberty.
exploring the world: TREND LEADERs: sportsmen: GROOMING FANS: ENTERNTAINMENT
38% 68% 80% 50%
ENTHUSIASTS:
are interested in TRAVELING are users who mark TENDENCIES are fans of some SPORT, are passionate about PERSONAL CARE
60%
23% have booked trips
for the sake of shopping, their favorite
for others, from where to go, what
clothes to wear, what wine to drink,
where to travel, etc.
practicing or following them
is their passion. The European
and local football leagues are
and buy all they need to look their best.
are always up to date with the
premieres of series, movies,
spots being NORTH AMERICA, ASIA the favorites. concerts and everything related
AND LATIN AMERICA. to the world of ENTERTAINMENT.
Source: Google Analytics Premium y Comscore 2018-2019.
NEXTMULTIPLATFORM DIGITAL AUDIENCE
Photos: Ricardo Abrahao.
SOCIAL FACEBOOK
MEDIA 1,063,578
INSTAGRAM
326,809
TWITTER
1,050,843
COMPETITION
ESQUIRE 504,665 116,841 44,354
GENTLEMAN 50,901 11,363 1,175
LIFE & STYLE 227,226 28,524 24,968
Source: Social Media and Comscore 2019.
INDEXEDITORIAL
CALENDAR 2020
FEBRUARY JUNE SEPTEMBER
Start the year by Everything for Season’s accessories
looking your best the modern father SUPPLEMENT
GQ STYLE
MARCH JULY OCTOBER
New launches The vacation’s
best trends Amp your closet up
(all the tricks to look
APRIL SUPPLEMENT your best)
Watch Special GQ MOTORS
SUPPLEMENT NOVEMBER
GQ STYLE Cars that exceed expectations
AUGUST
Good-bye summer
Photo: Ricardo Abrahao.
MAY DEC ‘20-JAN ‘21
Getting ready End of the year
for the Holidays
INDEXselect subscriber
83%
OF O UR G Q
CONTROLLED
CIRCULATION:
S UB SC R I B E RS A RE Medical offices: 30.82%
VIP airport lounges: 24.82%
Hotels: 12.81%
Beauty salons: 7.49%
COMPOSITION OF Airlines (flights on board): 5.98%
Restaurants: 4.49%
BULK COPIES SOLD: Sports club: 3.72%
Barber Shops: 2.19%
Boutiques: 53% Executive clubs: 2.09%
Clinics: 18% Boutiques: 1.73%
Beauty salons: 18% Hospitals: 1.52%
Airlines: 3% Bank reception areas: 1.57%
Spas: 2% Universities: 0.40%
Others: 6% Corporations: 0.21%
Furniture stores: 0.17%
Photo: Ben Lamberty.
ÍNDexSUPPLEMENTS
julY APRIL
T
he supplement that SEPTEMBER
brings together the
A
best in cars, yachts,
planes, motorcycles, biannual publication
and more. GQ shows that presents trends
you the options that are in men’s fashion
creating trends; a unique that go around the world.
combination between Clothing, accessories and
technology and style. the best accessories of
the season for the GQ man.
Photo: Ram Martínez.
Photo: Ben Lamberty.
INDEXevents
NOVEMBER
HOMBRES
DEL AÑO
The annual event that recognizes men and
women who, through their different fields
of action, change the world.
Photos: Gabriel Monroy and Israel Esparza.
Nextevents
GQ CAVE
A
n event in the GQ style. We bring
together the best of luxury to offer
a unique experience in which our
guests can enjoy our activities and learn
first-hand what is in in the male world.
Photos: César Durione.
INDEXLET US TELL YOUR STORY!
You want to know more?
Coffee is on us.
www.condenastmexico-latam.com | advertising@condenast.com.mx
INDEXEDITORIAL CALENDAR 2020
2020 CONTENT
2. FEBRUARY 6. JUNE 9. SEPTEMBER
Start the year by Everything for This season’s accessories
looking your best the modern father
SUPPLEMENT
3. MARCH 7. JULY GQ STYLE
New launches The vacation’s
best summer
fashion trends
10. OCTOBER
Amp up your closet
4. APRIL (all the tricks to look
SUPPLEMENT your best)
Watch Special GQ MOTORS
SUPPLEMENT
11. NOVEMBER
GQ STYLE 8. AUGUST Cars that exceed
expectations
Good-bye Summer
5. MAY 12. DEC’20-JAN’21
Getting ready
for Summer End of the year
*NOTE : C ONTE NT SUBJECT TO C HA NGE S.GQ MEXICo| EDITORIAL CALENDAR 2020
MARCH
NEW LAUNCHES
STYLE
- A look into the newest collections for the biggest men’s brands.
- Office looks.
- The definitive guide on how to properly use hair gel and wax.
FEBRUARY
- Start working on your summer body.
TECHNOLOGY
Best CES gadgets of 2020.
MACHINES
Cars that made hearts melt at the Detroit show.
TRAVEL SPECIAL
START THE YEAR BY LOOKING YOUR BEST - Destinations to visit in 2020.
- Places with Latin DNA.
VALENTINE’S DAY GIFT GUIDE
The best options to show your affection to those you love. CARNIVALS
The world’s hottest carnivals.
STYLE
Spring’s coolest looks. NATIONAL TACO, TEQUILA, AND WATER DAYS
Everything you need to know.
TECHNOLOGY
- Smartphones you can’t miss in 2020.
- The best health and well-being gadgets.
BON VIVANT APRIL
- All about Australia’s Formula 1 season.
- Ideal destinations to celebrate Valentine’s Day. WATCH SPECIAL SUPPLEMENT GQ STYLE
- Super Bowl LIII: technology, players,
and the city that’s living its best moment. WATCH SPECIAL
ZONA MACO - SIHH’s most interesting pieces.
Latin America’s most important art fair and its parties. - Watches that will perfectly adapt to your routine.
BERLINALE SPECIAL STYLE
-The best guide to choose the ideal fragrance for you.
Everything you need to know about Berlin’s Film
Festival during its 70th anniversary. -What to pack for Easter break?
THE OSCARS, BRIT AWARDS BON VIVANT
AND NBA ALL-STAR GAMES - Mexican destinations where you can enjoy your vacations.
Coverage of 2020’s hottest events. - The best places to box at.
MERCEDES FASHION WEEK
COACHELLA
Everything from the coolest artists to the looks you’ll want to copy.
THE PERFECT BACHELOR PARTY
How to throw the wildest party.
PRINT PRINT AND DIGITAL EXCLUSIVE DIGITAL *N OT E: C ON T EN T S UBJ ECT TO CHAN G E S .GQ MEXICo| EDITORIAL CALENDAR 2020
MAY JUNe JULy
GETTING READY FOR SUMMER EVERYTHING FOR THE TOP FASHION TRENDS
MACHINES
MODERN FATHER FOR YOUR VACATION
The perfect guide to have your car SUPPLEMENT GQ MOTORS
GIFT SPECIAL
in tiptop shape.
Gadgets, accessories and ideal clothes for dad.
STYLE STYLE
MACHINES
- Fight baldness. - Surf Story to enjoy summer.
- Get rid of male transpiration and its effects. The most outstanding electric cars.
- How to get the perfect tan.
- Take care of your hair. WORLD FILM SUMMER BON VIVANT
CHAMPIONS LEAGUE SPECIAL Blockbuster season.
- Resorts vs intimate accommodations.
-All about the world’s most SPORTS SPECIAL - Places that celebrate privacy and exclusivity.
thrilling tournament. All there is to know about the Copa America. TECHNOLOGY
GIFTS FOR HER GQ TRAVEL SPECIAL Turn your house into a real smart home.
Mother’s Day gift guide. - Eco-tourism and extreme sports. TOKYO OLYMPIC GAMES
BASEL - Destinations where you can wind off
The latest news about this year’s
The most outstanding watches. from your work routine, where you can
Olympic athletes.
live best as a bachelor, cruises and more.
MOMENT TO CELEBRATE - The hotels with the best business TOUR DE FRANCE
We love graduations. traveler reward programs. The most important race in cycling.
- Travel tips.
CANNES SPECIAL
- What to pack.
The most exclusive film festival.
FASHION WEEK SS19 SPECIAL
ROLAND GARRÓS
The chicest tennis tournament. WIMBLEDON
High-end competition.
FINAL CHAMPIONS LEAGUE
Who will the winner be? EUROCUP
Who will conquer?
MET GALA
All there is to know about the year’s ART BASEL SWITZERLAND
most special night. The most valuable and unusual pieces.
WORLD HAMBURGER DAY NBA FINALS
We all love them, which is why Basketball is also a sport. We’ll tell you
we must celebrate them. all there is to know.
HOTSALE GLASTONBURY FESTIVAL
Are you willing to spend wisely? The quintessential summer festival.
END OF THE LEAGUE
All the most relevant players in European
and American leagues.
*N OTE: CONT ENT SU BJ ECT TO CH ANGE S. PRINT PRINT AND DIGITAL EXCLUSIVE DIGITALGQ MEXICo| EDITORIAL CALENDAR 2020
AUGUST SEPTEMBER OCTOBER
GOOD-BYE SUMMER SEASON’S ACCESSORIES AMP YOUR CLOSET UP ( ALL THE
TRICKS TO LOOK YOUR BEST )
STYLE SUPPLEMENT GQ STYLE
- Post-sun skincare. STYLE
- Techniques that are creating
the looks of tomorrow. WATCH SPECIAL - Healthy and strong hair and skin this Winter.
- Exercises to get in shape at home.
- Pre-Fall and this season’s trends. The best pieces from the Basel Fair and other
wonders from the watch-making industry. - The benefits of Crossfit.
SPORTS STYLE BON VIVANT
- The newest contracts and - Be your own bartender.
news about the best teams - Style keys for the new season.
- The ultimate guide for men skincare - SIAR: The Mexican horlogerie fair
and their players.
- US OPEN: The classic in tennis. for the new season. and all its novelties.
- Smartphones: your health’s best allies.
- PARALYMPIC GAMES: Effort HALLOWEEN
knows no limit. BON VIVANT The most interesting places where
- Eat, drink, rest, and travel like a connoisseur. to spend Halloween.
LOLLAPALOOZA - Renting your own jet.
Just when you though festival - All you need to know about personal training. DÍA DE MUERTOS
season was over. The best breads and their different styles.
BACK TO SCHOOL
TECHNOLOGY
BON VIVANT Tips for a new beginning.
The latest audio trends for home theaters.
- The best mixologists reveal SAN SEBASTIÁN FILM FESTIVAL
their secrets and recipes. Unforgettable stories from the MEN OF THE YEAR SPECIAL
VENICE FILM festival and the most fascinating All about the most GQ night of the year.
actors and actresses that will be there.
FESTIVAL SPECIAL MORELIA INTERNATIONAL
The actors, directors, and all the FILM FESTIVAL SPECIAL
gossip at the city’s hottest spots. Actors, directors and the best films.
BASEBALL: WORLD SERIES
We take a look into the league’s most
prominent couples.
PRINT PRINT AND DIGITAL EXCLUSIVE DIGITAL *NOTE : C ONTE NT SUBJECT TO C HA NGE S.GQ MEXICo| EDITORIAL CALENDAR 2020
DEC’20-jan’21
THE END OF THE YEAR
NOVEMBER END OF THE YEAR GUIDE
- The best selection to impress your guests in a GQ style.
- The most complete gift guide is inside GQ.
CARS THAT EXCEED EXPECTATIONS STYLE
We’ll tell you what are the best party looks
STYLE and share what’s on for next year.
- Outdoorsy fashion. GQ MEN OF THE YEAR SPECIAL
- Transform your office attire into season-worthy looks. All about this year’s winners.
- A tribute to music and cinema’s most stylish icons.
- How to look fresh after a long day at work. TECHNOLOGY
- To shave or not to shave, that is the question. The most sought-after gadgets this holiday season.
MACHINES MACHINES
Showstopper cars at the Paris, Frankfurt Impressive movie-looking motorcycles.
and Tokyo shows.
BON VIVANT
TECHNOLOGY - Pairings for the best liqueurs.
-The most sophisticated gadgets. - Cuban cigars to celebrate New Year’s Eve.
-Live stream from anywhere.
HEALTH
BON VIVANT Strategies to fight the season’s hangovers.
Destinations in Mexico where to celebrate
the Day of the Dead in the most traditional ways. WATCHES
Famous watches in television and cinema.
TIME TO CELEBRATE
-Want to know how to buy the perfect gift
CHRISTMAS GIFT BASKETS
for graduation? From the most ellaborate ones made by the chicest
- Tips on how to dress for academic occasions. brands to the ones you can make yourself.
SALE SEASON NFL SPECIAL
The best tips on how to buy wisely during We get ready for the NFL’s last stretch. Know GQ’s
El Buen Fin and Black Friday. Super Bowl bets.
SPORTS FASHION WEEK FW20
Tell-all on polo season. ART BASEL MIAMI
NOBEL PEACE PRIZE
SPORTS
We tell you all you need to know
about the amateur Latin golf league.
CYBER MONDAY
Don’t let technology’s biggest sale of the
year go unnoticed right before the holidays.
*N OTE: CONT ENT SU BJ ECT TO CH ANGE S. PRINT PRINT AND DIGITAL EXCLUSIVE DIGITALSUPplements
APRIL
The season’s must-haves:
shoes, suits, ties…
We teach you how to choose
between the trendiest looks and
collections from Paris, Milan,
New York…
Design objects and their creators.
Menswear in the e-commerce era. JULY
The most important launches
SEPTEMBER
of the year in the auto industry.
Stylish actors and the cars
they drive in real life.
Menswear runways that
Cars and watches, a unique pairing.
dominate the fashion industry.
The best motorcycles.
Autumn-Winter collections.
GQ’s ultimate selection in machinery.
The shoes to own this season.
The most famous car collectors
Menswear basics: suits,
in the world.
shirts, ties and others.
The most fascinating cars in cinema.
GQ Business Look.
THE LATEST TRENDS IN FASHION, THE NEWEST IN MOTORS: SPORTS
ACCESORIES AND THE BEST CARS, SHIPS, WATCHES, MOTORCYCLES,
COMPLEMENTS OF THE SEASON. TECHNOLOGY AND A LOT OF STYLE.
*N OTE: CONT ENT SU BJ ECT TO CH ANGE S. PRINT PRINT AND DIGITAL EXCLUSIVE DIGITALLET US CONTAR
¡DÉJANOS TELL YOUR
TUSTORY!
HISTORIA!
TeDo you wanta to
invitamos know
tomar unmore?
café
Coffee is on us
www.condenastmexico-latam.com | advertising@condenast.com.mxYou can also read
