DAY OF FINLAND 2020 MAY, 30 - SEVKABEL PORT, SAINT PETERSBURG JUNE, 13 - FLACON, MOSCOW - Lyyti

DAY OF FINLAND 2020
   MAY, 30 – SEVKABEL PORT, SAINT PETERSBURG
           JUNE, 13 – FLACON, MOSCOW

DAY OF FINLAND
Finland is the happiest country in
the world, the land of pristine lakes,
exquisite eco-food, balanced lifestyle
and high level of comfort.
Scandinavian design, the Finnish
language and fairy Moomins are also
to be kept in mind.
Visit Finland gathers everything
that we love about Suomi under the
roofs of two big family festivals in
Moscow and Saint Petersburg.

DATES AND VENUES
    SAINT PETERSBURG                                 MOSCOW
   MAY, 30, SEVKABEL PORT                         JUNE, 13, FLACON

Expected overall attendance - minimum 15   Expected overall attendance - minimum 15
           thousand visitors.                         thousand visitors.

FESTIVALS 2017-2019
SAINT PETERSBURG

MAY 19, 2018, CREATIVE SPACE TKACHI
MAY 23, 2019, SEVKABEL PORT

MOSCOW

SEPTEMBER 14, 2019 FINNISH HAPPINESS,
FLACON
JUNE 2, 2018 NORDIC WAY, FLACON
OCTOBER 14, 2017 DAY OF FINLAND,
FLACON

THEMES OF THE FESTIVAL 2020
This year we want to make the concept of FINNISH
HAPPINESS and everything related to it the key theme of the
festival.
We want to set up the following theme areas at the event:

CHILDREN – activities, performances and areas for kids.
EDUCATION – lectures and presentations of Finnish schools and
universities.
ENVIRONMENT AND SUSTAINABILITY – environmental
programmes, waste sorting and recycling, modern concepts and
carbon footprint.
MUSIC – gigs and the soundtrack of the festival.
FOOD – Finnish cuisine at the food court, including Lohikeitto and
cinnamon rolls.
And, of course, TOURISM – a presentation of the sights and
features of the regions.

DAY OF FINLAND 2020
    Like all Finns, we take care of the environment, ecology and waste minimization.
Therefore, this year we plan to reduce the amount of waste and intentionally refuse some things. We offer you!

                                                   The festival is taking the following actions:

                                                   o No printed promo materials, no flyers or
                                                     posters, only online promotion.
                                                   o No paper maps of the festival (they will be
                                                     emailed to the visitors and participants and
                                                     posted on social networks).
                                                   o Recycling bins will be installed at the festival
                                                     and the recycling centre will be widely
                                                     announced.
                                                   o Recycled art master classes for children,
                                                     lectures, activities with the audience.

PARTNERS
      WE ARE HAPPY TO INVITE YOU TO TAKE PART
                  IN THE FESTIVAL IN 2020.
We will be grateful if the format of your participation is
relevant to the key theme of the festival – FINNISH
HAPPINESS or the major areas of focus:

Children (we welcome activities, playgrounds, areas and
master classes).
Education. Lectures and pop-up lecture halls, presentations
of educational programmes, etc.
Art and design – exhibiting and/or producing art objects
live.
Environment and sustainability. Campaigns to highlight
the issues, recycling- themed master classes and lectures.

WE WILL ALSO SEPARATELY PROMOTE ALL
PARTICIPANTS who refuse paper products and will be
ready to minimize waste by including information about them
in the press releases of the festival.

PARTNERS
This year, participation in the festival will be paid. The entry fee is 1000 euros. These
funds will be spent on creating even more convenient infrastructure for guests and
partners of the festival.
The program also provides a set of the following options:

o Space to present your company/brand at the venue. The size of the site
  depends on the format of participation and your application date. Electric power can be
  provided on the site on request.
o Posts about the partner’s participation on the festival’s social
  networks and information about the partner included into the festival’s newsletter.
o Opportunities to conduct raffles and giveaways online before the festival as
  well as from the festival’s stage by the show presenter during the event.

For each of the topics we plan the preparation, writing and promotion of guides.

PROMO FESTIVAL CAMPAIGN
   AT LEAST 50
ANNOUNCEMENTS IN
MEDIA IN EVERY CITY

   HIGH REACH IN
SOCIAL NETWORKS
+ targeted advertising

   SUPPORT FOR
   BLOGERS AND
    INFLUENERS

ONLINE ACTIVATION IDEAS
                                  We suggest considering a few of the possible mechanics
                                 to represent your region / company / brand at the festival.

QR CODE printed in            GAME MECHANICS                FESTIVAL QUEST with
your area. You pass – you     – take a picture in our       QR CODES and prize
perform an action (for        zone, publish the photo       drawing       among       the
example, subscribing to       on instagram/ other social    participants. Festival guests
news by email) and you
                              network and get the           go through a series of tasks
receive a symbolic gift, or
a discount on a product /     opportunity to win a          in different areas of the
service.                      valuable prize.               partner.

QUESTIONARY            –      RENTAL          DIGITAL       DRAWED MASKS FOR
promo staff with tablets      PANELS – visitors are         INSTAGRAM
offers to fill in the         invited to take the test on   NETWORK                IN
information.                  the interactive panel.        FESTIVAL           STYLE
                                                            (requires weekly downloads
                                                            for approval).

TERVETULOA
DAY OF FINLAND TEAM 2020