DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival

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DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
TELLURIDE

            DECEMBER 6-8, 2019
                 EVENT RECAP
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
2

    TABLE OF CONTENTS

    1.   Goals & Results................................. 4
         Attendee Stats.................................. 5

         Cost Overview................................... 5

    2.   Sponsors & Donors.......................... 6 & 7

    3.   Press Results...................................... 8
         Press Received.................................. 8-13

    4.   Advertising......................................... 14-16

    5.   Collateral............................................. 17-21

    6.   Testimonials....................................... 22-23

    7.   Stats & More....................................... 24-25

    8.   Artists & Performers........................ 26

    9.   Ticketed & Free Events................... 27
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
3

     Goals    &
    Results
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
4

    MISSION STATEMENT, GOALS, RESULTS
THE TELLURIDE FIRE FESTIVAL IS:
An enduring, extraordinary, interactive, sculptural and performing fire arts event that provides a platform for fire artists,
entertains, and educates.

GOALS:                                                                 •     Further the educational opportunities related to fire
1. To promote the development of the Telluride Arts                          artistry (e.g. glass blowing, flow arts, fire safety) through
   District by supporting the local and regional                             fee-based as well as free programs in collaboration with
   burgeoning fire artistry community.                                       local businesses to help individuals grow their creative
2. To create a sustainable fire artistry annual presence                     expression.
   that also supports and increases sustained economic                 •     Market to a regional audience to utilize Telluride’s drive
   activity/revenue for the community at a time of year                      markets to bring new visitors to Telluride.
   when business revenue/traffic is low.                               •     Utilize social media, PR, newspaper advertising, eblasts,
3. Create free fire art programs/workshops for all ages.                     mailings, and collaborate with like-minded businesses to
                                                                             attract and reach out to fire artistry supporters, per-
    STRATEGIES:                                                              formers, and other audiences to bring them to the Fire
    •   Create an event/forum to showcase fire artistry, exposing            Festival.
        a broader audience to this innovative form of art over
        the early December weekend to draw both local and
        national visitors to the region. Bring regional and nation-
        al artists to the region to collaborate with local artisans.

                      The week of the Festival,
               CBS national news picked up our event.
RESULTS:                              Saturday evening in Mountain         sustainable the Festival            inspired aerial performances,
The Telluride Fire Festival           Village.                             sold tickets to the Transfer        circus-styled acts, food for
showcased local, regional                                                  Warehouse events and                sale, a cash bar, and musical
                                      The historic Transfer
and national fire artists/                                                 offered two fee-based               entertainment until 2am.
                                      Warehouse was the venue
performers from December                                                   workshops during the event:
                                      in town for “Hot TIme in the                                             This years Festival drew volun-
6-8, 2019. These artists came                                              Beginner Welding and Flow
                                      Old Town”—Showcasing                                                     teers, attendees, and donors
from Atlanta, GA; Phoenix,                                                 Arts Prop Making.
                                      fire art and performances                                                predominantly from Califor-
AZ; Oakland, CA; Moab, UT;
                                      for two nights from 5-8pm.           Two other ticketed entertain-       nia, Arizona, and Colorado.
Chicago, IL; Las Vegas, NV;
                                      Guests were also treated             ment options were offered on
Carbondale, Boulder, Dillon,
                                      to music and a cash bar              Saturday night. The over-the-       Press was received both
Grand Junction, Paonia,
                                      with snacks. New for 2019            top “Fire Ball”, the big fund-      locally and nationally. In fact,
Pagosa Springs, Denver,
                                      was the collaboration with           raiser, took place at the Great     the week of the Festival
Durango, and Telluride, CO.
                                      Telluride Dance Collective           Room, Gondola Station St.           CBSNews.com selected the
The Festival’s fire art car
                                      and Homestead Circus                 Sophia and “Fire on the             Festival as one of the top five
was on display and served
                                      Productions at the Palm              Mountain” happened at the           arts and events around the
as Hospitality for three
                                      Theater, produced by the             top of the ski area where           U.S. for early December.
days in Mountain Village. In
                                      Festival.                            three wood sculptures burned
addition, a free, three-hour
                                                                           to the ground. The Fire Ball
fire performance occurred             To continue to be more
                                                                           offered Cirque du Soleil
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
5

AT TENDEE STATS
92% of All Access Pass holders were out
of town visitors. Some traveled from as
far away as Ontario, Canada.
These people purchased lodging, lift
tickets, shopped at retail establishments
and dined in local restaurants.

The Grants                                  S PO N SO R S H I P & G R ANT D O LL AR S FU N D E D

                                            Professional fire performers:.................................................21 people
                                            Eight works of art with their crew: .....................................21 people
    A large grant                           Three musical entertainers: ..................................................5 people
                                            Eight workshops:.......................................................................10 people
    received from the
    Sessions Family
                                            I M PO R TANT BU D G ET N UM B E R S*
    Foundation helped
    fund the fire artist                    R E VE NUE
                                            Total sponsorships, donations, grants: .. ......... $23,000
    installations. The
                                            E XPE NSES
    Wilkinson Public                        Ar tist installations: ........................................... $10,000
    Library helped fund                     Fire Per formers & workshops: .. ........................ $3,700
                                            Adver tising/promotion: ................................... $6,000
    the six free work-                      Staff : .................................................................. $9,000
                                            Insurance: .......................................................... $6,600
    shops at the library.                   Enter tainment fees: . . ........................................ $1,050
                                            Venue rentals: ................................................... $1,000

                                            * Additional less substantial figures are not included here.
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
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    Sponsors
    Contributors
                     &
    This Festival was made
    possible through the
    generous support of
    our sponsors and donors.

    The Festival promoted
    these supporters on the
    website, through social
    media, on posters, in
    press releases, rack cards,
    and banners prior
    to and during the Festival.
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
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                     Sponsors, Grantors, Donors

          Sessions Family
            Foundation

                                     FIRE CIRCLE FOUNDERS
                      AmeriGas | Karen & Charlie Baughn | Lucky Star Foundation
                                      Telluride Ski & Golf Resort

                                                  SPARKLERS

        Alpine Lodging Telluride                La Cocina de Luz               Telluride Express
           Bear Creek Lodge              La Pizzeria Lasagneria Gelateria      The Peaks Resort
            Brown Dog Pizza               Madeline Hotel & Residences          The Victorian Inn
             Cosmopolitan                     MTNtown Magazine                     There Bar
    Crooked Stave Artisan Beer Project     New Sheridan Chophouse           Timberline Ace Hardware
            Denver Distillery                New Sheridan Hotel                     TMVOA
           Hal & Debbie Tabb               Oak–Beer, Bourbon & BBQ                   UBS
          Kit & Carolyn Jackson                  Scott’s Printing

       Kure’s CRaft Beverage Co.          SilverStar Luxury Properties
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
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                 A Visual
             Sampling Of
                    Press
                Received

               By The Numbers
          Total website views: 7,373,028
        Total print readership: 2,484,681
           Total eNews reach: 2,142,753
    Publications which ran articles about the Festival
                  in print, online, and through email:

            CBSNews.com           MTNtown Magazine
               9News.com         Telluride Daily Planet
 Love, Colorado Magazine                 Burning Man,
                                   Jack Rabbit Speaks
           5280 Magazine
                                         10times.com
      Colorado Expression
                                   tellurideinside.com
    Colorado Life Magazine
                                 Montrose Daily Press
                Westword
                                  Southwest Colorado
               Encompass                Winter Guide
       Uncover Colorado
Mountain Living Magazine
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
9                                                                                                                                                                     10
    Take Five (December 6): Check out the "Sunday Morning" listings of art openings and events this coming week - ...

              CBS News / CBS Evening News / CBS This Morning / 48 Hours / 60 Minutes / Sunday Morning / Face The Nation / CBSN Originals   Log In

                                                                                            Home Arts Books Commentaries Nature Profiles Notes About

              CBS NEWS / December 6, 2019, 2:02 PM
                                                                                                                       CBSN Live                              WATCH

              Take Five: Arts & events
              around the U.S. (December
              6)
                 Share /        Tweet /        Reddit /       Flipboard /         Email
              Check out these art openings and events around the country this coming week:

                                                                                                                       Watch CBSN Live
                                                                                                                                    Police tactics questioned after
                                                                                                                                    deadly shootout

                                                                                                                                    Police officer's ex wife charged
                                                                                                                                    with murder

                                                                                                                                    Remembering Pearl Habor
                                                                                                                                    attack 78 years later

                                                                                                                                    Mom sues school district over
                                                                                                                                    daugher's suicide

              An example of the pyrotechnics lighting up Telluride this weekend. / TELLURIDE FIRE FESTIVAL                          Lead geneticist says gene
                                                                                                                                    therapy could stop aging
              Telluride, Colo.: Telluride Fire Festival (December 6-8)

              Inspired by Burning Man, the Telluride Fire Festival features the visual magic of
              fire art, fire art cars and fire dancing, as well as a Fire Ball, and fire-related                       Follow Us
              workshops. At venues across Telluride, including the historic Transfer Warehouse,
              Reflection Plaza in Mountain Village, and the Great Room atop the gondola.

                     Workshops and Ticket info

              Miami, Fla.: Art Basel (Through December 8)

              Leading galleries from North America, Latin America, Europe, and Asia will
              display significant works from the masters of Modern and contemporary art, as
              well as a new generation of emerging stars. At Miami Beach Convention Center,
              1901 Convention Center Drive, Miami Beach, Fla. Public shows December 6-8.

                     Ticket info
DECEMBER 6-8, 2019 EVENT RECAP - Telluride Fire Festival
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     LOVE, COLORADO / New Views
                                                                                                                                                                                                      OURAYNEWS.COM                                                                        OURAY COUNTY PLAINDEALER

                                                                                                                                                                                                                                          CALENDAR & EVEN
       NEW VIEWS
                                                                                                               SHARE THE COLORADO STATE OF MIND
                                                                                                               Download the Official Colorado Stickers
                                                                                                               Keyboard at COLORADO.com/Stickers to
                                                                                                               share and add stickers of Centennial State                                                 On the                  Calendar
                                                                                                               icons to your photos and text messages.
                                                                                                                                                                                                          Slope                   • • • • • • • •

                                                                                                                                                                                                                                  THURSDAY, DECEMBER 5
                                                                                                                                                                                                                                                                •     • • • • • • • •              •      • • • • • • • •              •     • • • • •
                                                                                                                                                                                                                                                                                                       CLASS - "Stitch Clinic." Every Sunday from 3-4, knit
                                                                                                                                                                                                      • • • • • • • •       •                                                                          can come to Mountain Dog Art in Ouray for guidance
                                                                                                                                                                                                                                   TEEN ACTIVITY - Teen Cafe at Ridgway Public Library,                projects.
                                                                                                                                                                                                       The following is the
                                                                                                                                                                                                                                   300 Charles St., Ages 12 and up. 4-5 p.m.
                                                                                                                                                                                                     editor’s choice of events                                                                         MOVIE - “Raise Hell: The Life and Times of Molly Ivi
                                                                                                                                                                                                         and happenings           FRIDAY, DECEMBER 6                                                   Presented by Second Sunday Cinema at noon at the
                                                                                                                                                                                                          throughout the           BALLET - Weehawken presents "The Nutcracker" at                     Theater in Montrose (27 S. Cascade). $7. Not Rated
                                                                                                                                                                                                          Western Slope.           the Montrose Pavillion. 6 p.m. Adults $17. Students $9.             CORAL MUSIC - "Songs of Peace and Joy," 7 p
                                                                                                                                                                                                                                   NOEL NIGHT - Kid parking at Voyager 5-8 p.m. Treats                 United Church of the San Juans. Live choral music dir
                                                                                                                                                                                                                                   & Deals at local businesses. Santa and Light Parade cir-            ed by Allyson Cotham, piano by Dal Laidlaw. Free, of
                                                                                                                                                                                                     MONTROSE
                                                                                                                                                                                                                                   cling Town Park.                                                    ing accepted.
                                                                                                                                                                                                     A Christmas Carol, Dec.
                                                                                                                                                                                                     6-8, Magic Circle Players     HOLIDAY SALE - Holiday Art and Gift Sale. 6 p.m.- 9                 MEETING - Ridgway-Ouray Community Cou
                                                                                                                                                                                                     Theater. A 1940s radio        p.m. Ridgway Community Center Town Hall.                            Annual Meeting and Potluck Dinner. Open to memb
                                                                                                                                                                                                     broadcast re-enactment                                                                            and interested potential members. Dinner, 5:30 p
                                                                                                                                                                                                     of Charles Dickens’ clas-    SATURDAY, DECEMBER 7                                                 Meeting at 7 p.m. Ridgway Town Hall Commu
                                                                                                                                                                                                     sic novel. Tickets are $7     YULE DAY - Celebrate all day at local businesses.                   Center. Bring dish to pass, beverage (no red wine)
                                                                                                                                                                                                     for adults, $5 for chil-      Special events include tree lighting, art openings, Jeep raf-       eating utensils.
                                                                                                                                                                                                     dren. magiccircleplay-        fle, light parade and photos with Santa. Details at
                                                                                                                                                                                                     ers.com.                      ouraymerchants.com.
                                                                                                                                                                                                                                                                                                   MONDAY, DECEMBER 9
                                                                                                                                                                                                     ]                                                                                                 COMEDY - Comedy Sports N' Shorts pre-
                                                                                                                                                                                                                                   HOLIDAY SALE - Holiday Art and Gift Sale. 9 a.m.- 4
                                                                                                                                                                                                                                                                                                       sented by the Ridgway High School Drama
                                                                                                                                                                                                                                   p.m. Ridgway Community Center Town Hall.
                                                                                                                                                                                                                                                                                                       Department at the Sherbino Theater, 604
                                                                                                                                                                                                                                   BALLET - Weehawken presents "The Nutcracker" at
                                                                                                                                                                                                                                                                                                       Clinton St., $5 students. 7 p.m. Adults by
                                                                                                                                                                                                                                   the Montrose Pavillion. 1 p.m & 6 p.m. Adults $17.                                                                    Ple
                                                                                                                                                                                                                                                                                                       donation.
                                                                                                                                                                                                                                   Students $9.
                                                                                                                                                                                                                                   BREAKFAST - Charity Fund Breakfast, 8-10 a.m.,                  TUESDAY, DECEMBER 10
                                                                                                                                                                                                                                                                                                                                                         Su
                                                                                                                                                                                                                                   Ouray Elks Lodge. $5 kids, $12 adults. Proceeds go                  VETERANS' EVENT - Monthly Welcome
                                                                                                                                                                                                                                                                                                       Home Alliance Veterans' Coffee at the             W
                                                                                                                                                                                                                                   directly to charity fund. Open to the public.
                                                                                                                                                                                                                                   YULE NIGHT - Chili Supper & Kids Photos with Santa                  Sherbino Theater, 604 Clinton St., Ridgway.    Ticke

                                                                                                                                                                                                                                   & Mrs. Claus, Ouray Elks Lodge. Supper from 5:30 p.m.               10 a.m. - Noon. Veterans only, please. Free.
                                                                                                                                                                                                     DURANGO
                                                                                                                                                                                                                                   Free photos after the parade. Open to the public.                   POETRY - Open Bard: 2019 Colorado
                                                                                                                                                                                                     45th annual Holiday Arts
                                                                                                                                                                                                     & Crafts Festival, Dec. 6-                                                                        Book Award Winner Nick Arvin, Sherbino
                                                                                                                                                                                                                                  SUNDAY, DECEMBER 8                                                   Theater, 604 Clinton St., Ridgway. $10 sug-
                                                                                                                                                                                                                                                                                                                                                      Supe
                                                                                                                                                                                                     8, La Plata County
                                                                                                                                                                                                                                   MOVIE - "A Christmas Story," Wright Opera House,                    gested donation.                               All Ti
                                                                                                                                                                                                     Fairgrounds. A variety of
                                                                                                                                                                                                                                   Ouray. 3 p.m. $5 Rated PG.
                                                                                                                                                                                                     creative vendors from                                                                             MEETING        -    Board of County             3D T
                                                                                                                                                                                                     the Four Corners will         BALLET - Weehawken presents "The Nutcracker" at                     Commissioners. 9 a.m. Ouray Community              4
                                                                                                                                                                                                     have their handcrafted        the Montrose Pavillion. 1 p.m. Adults $17. Students $9.             Center, 320 Sixth Ave.
                                                                                                                                                                                                     arts and crafts for sale.
                                                                                                                                                                                                     Spin the wheel to win a
                                                                                                                                                                                                     door prize and enter to
                                                                                                                                                                                                     win a large flat-screen

                                                                                                                                                                                                                                                                                                                                                       F
                                                                                                                                                                                                     HDTV. durango.org.
                                                                                                                                                                                                     ]
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                                                                                                                                                                                                     TELLURIDE
                                                                                                                                                                                                     Telluride Fire Festival,
                                                                                                                                                                                                     Dec. 6-8, various loca-
                                                                                                                                                                                                     tions. The annual event                                                                                                                             Tic
                                                                                                                                                                                                     offers dynamic art per-
                                                                                                                                                                                                     formances and fire-relat-                                                                                                                           Su
                                                                                                                                                                                                                                                                                                                                                         All
                                                                                                                                                                                                     ed workshops each day                                                                                                                               3D
                                                                                                                                                                                                     and evening in a variety
                                                                                                                                                                                                     of locations. A Fire Ball                                                                                                                             S
                                                                                                                                                                                                     features theatrical per-
                                                                                                                                                                                                     formances, music, cash                                                                                                                              Ra
                                                                                                                                                                                                                                                                                                                                                         an
                                                                                                                                                                                                     bar and an outdoor fire
                                                                                                                                                                                                     sculpture garden. Ticket
                                                                                                                                                                                                     prices vary. telluride-
         Telluride Fire Festival                                                                                                                                                                     firefestival.com.
                                                                                                                                                                                                     ]

     FIRE & ICE
     Colorado’s own version of Burning Man, the Telluride Fire Festival (Dec.      The weekend’s main event is Saturday night’s over-the-top Fire Ball, a
     6–8, 2019) is an amalgam of art, performance and, of course, fire — set       ticketed revel at the gondola’s San Sophia Station in Mountain Village
                                                                                                                                                                                Aspen’s Finest
     against the snowy backdrop of Telluride’s box canyon and the San Juan         that showcases an outdoor fire-sculpture garden, aerial-silk and hoop                        Condominium Resort   GRAND JUNCTION
     Mountains. For this larger-than-life event, artists create huge sculptures    performers, costumes and a live DJ. The fete coincides with Fire on                                               Grand Valley Model
     that are ultimately set ablaze, while breathtaking displays of fire dancers   the Mountain, when some of the wood sculptures are burned down at                                                 Railroad Club 31st annu-
     and spinners, art cars and other entertainment are featured along with        the top of chair 7 in a mesmerizing spectacle. As the inferno rages, the                     gantaspen.com        al Christmas Train Show,
                                                                                                                                                              ©NICKOFERGUSON.

                                                                                                                                                                                                     Dec. 7-8, 14-15, 21-22,
     workshops on crafts like glass-blowing and juggling.                          party continues on the dance floor until the wee hours of the morning.                                            28-29, Cross Orchards
                                                                                                                                                                                                     Living History Farm.
                                                                                   telluridefirefestival.org                                                                                         Admission is $10 for
                                                                                                                                                                                                     family, $5 for adults and
                                                                                                                                                                                                     ]

     56 /       1-800-COLORADO
14

                                                                                                                                        MESMERIZING FIRE
                                                                                                                                         PERFORMANCES.
                                                                                                                                          SPECTACULAR
       Advertising                                                                                                                          FIRE ART.
       The Festival and their sponsors were promoted utilizing a variety of
       media throughout the year using, social media, newspapers, the Festival                                                               DECEMBER
       website. PR, posters, mailings, emails to the Festival database, online
       calendars, visittelluride.com, radio giveaways, ticket donations to other
                                                                                                                                                6–8
       nonprofits to get the word out, enewsletters, and eblast collaborations
       with partners and other like-minded events—including the Telluride Ski
       & Golf Company, TMVOA, Telluride Arts, Town of Mountain Village, and
       Burning Man.

       The Festival purchased more newspaper and magazine advertising in
       the regional drive market due to the early December dates to gain more
       attendees from the surrounding region.

       The results paid off—more than 45% of tickets purchased to events
       were by Colorado attendees coming from outside Telluride.

                                                                       EXTRAORDINARY FIRE PERFORMANCES.
                                                                             SPECTACULAR FIRE ART.
                                                                                  DECEMBER 6–8
                                                                 TELLURIDE

               Noel Night Special
                  Dec. 4 only:
               Discounted Fire Festival
                    event tickets.
                       Visit the
               Shack To-Hell-U-Ride on
               Main Street to purchase.

               Dec. 6–8
                                                                                                                                         TELLURIDE

                                                                             telluridefirefestival.org
                                                                                  A 501 c3 nonprofit organization

                                                      Durango ad.indd 1                                             10/17/19 10:52 AM

                                                                                                                                TELLURIDEFIREFESTIVAL.ORG
                            www.telluridefirefestival.org                                                                           A 501 c3 nonprofit organization

ttff noel nightspecial 2019v2.indd 1                         10/16/19 4:49 PM

                                                                                                                      colorado life mag vert.indd 1            8/15/19 2:46 PM
15
 A sampling of eblasts sent to the Festival database
16

 A sampling of local and regional print and online advertising clockwise left to right:
 Montrose Daily Press, Inside Out online web ad, MTN Magazine, MTN Magazine online banner, Colorado
 Winter Guide- Durango

                                                      TELLURIDE

                                 MESMERIZING FIRE PERFORMANCES.                                                                                         Fiery entertainment.
                                     SPECTACULAR FIRE ART.                                                                                              Mesmerizing fire performances.

                                             DECEMBER 6–8                                                                                               Spectacular fire art.

                                                                                                                                                        December 6–8
                                                                                                                                                        Dynamic fire art performances nightly.
                                                                                                                                                        A Fire Ball at North America’s highest
                                                                                                                                                        nightclub atop the ski mountain.
                                                                                                                                                        Witness larger-than-life works of art,
                                                                                                                                                        a flaming art car, fire dancers and
                                                                                                                                                        other interactive, one-of-a-kind
                                                                                                                                                        fire art installations. Plus, free
                                                                                                                                                        workshops during the 5th annual
                                                                                                                                                        Telluride Fire Festival.

                       PERFORMANCES
                       NIGHTLY.
                                                                                                                              Photo by Nicko Ferguson

                       A Fire Ball at North
                       America’s highest
                       nightclub atop the ski
                       mountain.
                       An electrifying fusion of
                       acrobatics and dance at
                       The Palm Theater.
                       Larger-than-life works of
                       fire art, a flaming art car,
                       fire dancers.
                                                                                                                                                                  telluridefirefestival.org
                                                                                                                                                                         501 c3 nonprofit organization
                       Free workshops!                                                                                    Photo by Matt Brooks

                                                                                                                  MTNtown Mag Tell Fire Fest full pg 2019.indd 1                                                            9/12/19 3:37 PM

                                                                                                                         EXTRAORDINARY FIRE PERFORMANCES.
     Photo by Nicko Ferguson

                                                                                 Photo by Matt Brooks

                                                                                                                               SPECTACULAR FIRE ART.
                                                                                                                                                                       DECEMBER 6–8
                                                                                                                  TELLURIDE

                               telluridefirefestival.org
                                               A 501 c3 nonprofit organization

                                                                                                                              telluridefirefestival.org
                                                                                                                                                                      A 501 c3 nonprofit organization

                                                                                                        Durango ad.indd 1                                                                               10/17/19 10:52 AM
17

 Collateral

 Event program

 Rack cards
 Large format posters

 Flyers

 Outdoor banners

 Sponsor signage
18

                                                                                                                                                                                                                                                                                            Event Program

                                                                                                                                                                                                                                                                    December 6–8, 2019
                                                                                                                                                                                                                                  w w w.telluridefirefestival.org
                                                                                                                                                                                                                                                                                            Distributed to hotels,
                                                                                                                                                                                                                                                                                            property
                                                                                                                                                                                                                                                                                            management
                                                                                                                                                                                                                                                                                            companies, retail,
                     TELLURIDE

                                                                                                                                                                                                                                                                                            restaurants, event venues,
                                                                                                                                                                                                                                                                                            event hospitality,
                                                                                                                                                                                                                                                                                            visitor’s center

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                Opening Reception: Ben Kapp                                        Slate Gray Gallery                                4pm - 7pm                       Free Fire Dancing Performances:                      Mountain Village Center               5pm - 8pm
                Artisan Light Sculptures                                                                                                                             Fire Ball with Live Entertainment:                   Great Room-Gondola Station St. Sophia 9pm - 2am

                                                                                                                                            K EA   S TAT             Fire on the Mountain, atop chair 7**                 Sculpture burn commences              9:30pm
                FRIDAY                                                                                                             B   LOC ONDOL A                   (**Free with the purchase of a Fire Ball ticket)
                                                                                                                                 E
                                                                                                                             O N10am - 5pm
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                Gallery Exhibit: Ben Kapp                          Slate Gray Gallery
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                                                                              R ID EIC A L                                                                           SUNDAY
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                Hoop Juggling Techniques: Juan Guardiola
                                                                      N L Y
                                                                  OWilkinson        C EN T E                                         11am - noon                     Dragon Staff Workshop: Vera Sizintseva               Wilkinson Public Library*                           11am - noon
                                                                               IS
                Musicality of Motion: Jacquie “Tar-Foot” Imhoff
                                                                C A  N N A BPublic Library*                                          12pm - 1pm                      Handstand Workshop: John Beck                        Wilkinson Public Library*                           noon - 1pm
                Fire Art & Performance: Hot Time in the Old Town Historic Transfer Warehouse                                         5pm - 8pm                       Gallery Exhibit: Ben Kapp                            Slate Gray Gallery                                  10am- 5pm
                Pulse!: Telluride Dance Collective &                                                                                                                 Artisan Light Sculptures
                Homestead Circus Productions                        The Palm Theater                                                 8pm, doors 7pm                  Welding Basics, 2-day Workshop: Dan Gundrum          Deep Creek Mine                                     9am - 4pm
                                                                                                                                                                     Make A Prop 2-day Workshop: Multiple options         Ah Haa School for the Arts                         10am - noon
                SATURDAY                                                                                                                                             Fire Art & Performance: Hot Time in the Old Town     Historic Transfer Warehouse                        5pm - 8pm
                Welding Basics, 2-day Workshop: Dan Gundrum Deep Creek Mine                                                          9am - 3pm
                Make A Prop 2-day Workshop: Multiple options+ Ah Haa School for the Arts                                             10am - noon
                +Please visit the website to see all the available fire prop workshops
                Beginner Unicycling: Lyndsay McKeever &             Wilkinson Public Library*                                        11am - noon
                Vera Sizintseva                                                                                                                                      *Workshops at the library are free, but must be reserved online in advance as space is limited
                Hoop Creating Lines: Jacquie “Tar-Foot” Imhoff      Wilkinson Public Library*                                        noon - 1pm                      Fire performances on Mountain Village Center and Slate Gray Gallery exhibit are free to all.
                Gallery Exhibit: Ben Kapp                           Slate Gray Gallery                                               10am - 5pm

                                                                                18                                                                                                                                        19
19

 Rack Card
 Several versions printed, distributed around the
                                                                                                                                                December 6-8
 region, and mailed to box holders.
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                                                                                                                                                                                                                                                                                                                                                                                     SESSIONS
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                                                                                                                                                                                                                                                                                                                                                                      TELLURIDE
                                           2:14:39 PM
                                10/23/14
          20x3 TFF banner.pdf

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                                                                   Photo by Suchitra Baker       Photo by Ryan Bonneau                                                                                                    Photo by Matt Brooks

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                                                        Telluride Fire Festival, a 501c3 organization, could not produce this event without the generous support of donors, sponsors, and grantors.                                                                                        Tellurid
21

 Advance and
 during
 event posters,

                                                     TELLURIDE
 outdoor kiosk
 display
 and
 banners                                               For Tickets, Info,
                                                      Volunteer Check-in,
                                                            and Swag:                                                                                                                     21 Performers. 3 Hours.
                                                       Ride the Gondola                                                                                                               10,800 Seconds of “Hell-Yeah!”.
                                                        to the Mountain
                                                         Village Plaza.

                                                                                                                                             www.telluridefirefestival.org
                                                      Hospitality is in the
                                                            Art Car:
                                                      Shack To-Hell-U-Ride

                                                                                                                                                                                     Mountain Village Center: Dec. 7, 5-8pm
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22

       Kudos
 Testimonials
                &
23

                    “Words don’t do justice to how it feels being a part
     “I WAS BLOWN   of this amazing community. So much gratitude!”
                    —Dominic Del Signore, Performer, Paonia, CO
     AWAY BY THE
                    “Thank you so much for everything Erin. We loved
     MAGIC OF THE   being treated like royalty and helping throw an
     BURN ON THE    amazing weekend!”
                    —Chris Dugan, Denver, CO
     MOUNTAIN
                    “I hope you’ll consider having us back next year as I
     UNDER THE      would love to be involved again.”
                    —Greg McDaniel, Crooked Stave Artisan Beer Project
     SNOWFALL -
     THANK YOU      “So much fun. Thank You Chris Myers and Erin Ries”
                    — Jamie Vaida, Fire Artist, Oakland, CO
     FOR EVERY
                    “Environment, Organization, Timeliness”
     ASPEC T OF     “Incredible experience and so glad I made the trek across
     THE WEEKEND!   Colorado to attend. I’m going to bring my entire family
                    next year. Thank you for your incredible work on this
     THE PROP       outstanding festival.”
                     — Mindy Gibson, Canon City, CO
     WORK SHOP
                    “My wife and I purchased the full access VIP package
     WAS            to the 2019 Telluride Fire Festival, and took the two-
     AWESOME.       day intro to welding course. We saw fire performers
                    and fire art from all over the country. Though it
     A TRULY EPIC   snowed heavily at times, the performers and art
                    exhibitors were undaunted, and the snow made
     EVENT, AND     everything even more magical. Well done by the
                    organizers, the community and all the performers
     THE FAC T      and exhibitors. We will be back!”
     THAT IT’S      — Herb Sayers, Durango, CO

     NONPROFIT      “This is definitely gonna be an annual thing for us!
                    Thanks for the hospitality and great time!”
     MAKES IT       — Natasha Salem-MacDowell, Montrose, CO
     EVEN MORE
     SPECIAL.”      “We had such an amazing experience as we met
                    and got to network with so many amazing
     YANIK A        performers and individuals within our community. ”
                    — Courtney, Elemental Enchanters, Denver, CO
     CHEMERISOV
24

         &
     Stats
       More
25

                   ”“I absolutely love the energy of all the participants and the
     “I CAN’ T     over all ambience. I love that the event happenings are all
                   over town. “
     WAIT TO       — Anonymous survey respondent

     DO IT ALL     “We had a blast!”
                   — Andy Smith, Denver, CO
     AGAIN
                   “…at the Transfer Warehouse briefly on Friday eve. So friggin
     NEX T         cool!”
                   — Lance Waring, Telluride, CO
     YEAR!”
                   “...wonderful experience!”
                   — Hawk Hrdly, Dillon, CO
     — CHEYENNE
                   “My son (16) LOVED it (welding workshop)! The instructor was
     JONES,        fabulous...”
                   —Lori Sharp, Montrose, CO
     DENVER, CO

     S tatistics
     More
                  Google December Stats:
                  5,755 found the Festival on Google
                  Calls were up 500% from November

                  Participant Survey results:
                  90%   dined at local establishments
                  64%   skied
                  19%   went to a spa
                  35%   purchased lodging
                  92%   would attend again
                  88%   were in the 25 - 44 age range
26

          Artists                    &
      Performers
     Fire artists
     Dream Compass: Michael Wright, Meredith
     Miller
     My Heart’s On Fire #2: Keith D’Angelo
     Towers: Niel Ringstad
     Paphiopendulum: David Mechtly
     Tonglen: Ryan Mathern
     Vulvalene & Hairy Larvae: GLO SPACE
     Flaming Kite: Jamie Vaida
     Reflection Erection: Matt Brooks
     Fire Performers
     Dance of the Sacred FIre
     Dream Team Spinners
     Telluride Fire Collective
     Workshop Instructors
     Dan Gundrum
     Rebekah DeLaMare
     Jacob Reynolds
     Alyssa Buescher
     Lyndsay McKeever
     Jacquie Imhoff
     Juan Guardiola
     Vera Sizintseva
     John Beck
     Fire Ball Performers
     Jared Janssen
     Kimberly Bucki
     John Beck
     Bryan Pope
     Carrie Vickers
     Devon Blanke
     Stacy Everson
     Rikki Morehouse
     Pulse!
     Telluride Dance Collective
     Homestead Circus Productions
     Sopris Soarers
27

     &
     Ticketed
       Events
         Free
       Events
28

     FREE EVENTS
     Six flow arts workshops at the library
     Fire performance in Mountain Village
     Slate Gray Gallery opening reception & exhibit

     TICKETED EVENTS
     FRIDAY, DECEMBER 6:
     Hot Time in the Old Town, Transfer Warehouse
     Pulse! at the Palm Theater

     SATURDAY, DECEMBER 7:
     Flow Arts Prop & Welding workshops
     Fire Ball Fundraiser, Great Room, atop the Gondola
     Fire on the Mountain—sculpture garden atop chair 7

     SUNDAY, DECEMBER 8:
     Flow Arts Prop & Welding workshops
     Hot Time in the Old Town, Transfer Warehouse

     KEEP THE FLAMES BURNING TO
     SPARK FIRE ARTS SUPPORT IN
     THE REGION!
     Erin Ries
     Co-Founder, Executive Director

     Rocky Mountain Arts
     Doing business as Telluride Fire Festival
     December 6-8, 2019

     970.708.1059
     Erin@telluridefirefestival.org
     www.telluridefirefestival.org

     A nonprofit organization
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