43rd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 26 2020 - Winkler Medien Verlag
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GERMANY’S INTERIOR MAGAZINE FOR TEXTILES
Ad price list No. 26 · 2020
43rd edition
1
Contents
PROFILE 3
READERSHIP STRUCTURE 4
AD ASSISTANCE
AND SUBMISSION 5
TECHNICAL SPECIFICATIONS
AND PUBLICATION
SCHEDULE 6
PRICES AND FORMATS 7-8
INSERTS, ATTACHMENTS
AND SHOPPING ADS 9
DISCOUNTS 10
Online
DECO GUIDE 11
DECO.DE 12
DECOHOME.DE 13
SOCIAL MEDIA 14
DIGITAL EDITION 15
TOPICS 2020/21 16 - 18
2
PUBLISHER D A S T E X T I L E W O H N M A G A Z I N · A P R I L / M A I · N r. 2 / 2 0 1 9 DEUTSCHLAND 7,80 ¤
DECO
Winkler Medien Verlag GmbH
Nymphenburger Strasse 1
80335 Munich, Germany
Telephone: +49 89 - 29 00 11-0 GARTEN-
ÖSTERREICH ¤ 8,40
BENELUX ¤ 9,00
FRANKREICH ¤ 10,00
GROSSBRITANNIEN £ 9,50
OPENING
ITALIEN ¤ 10,00
Fax: +49 89 - 29 00 11-99
SPANIEN ¤ 10,00
PORTUGAL (CONT) ¤ 10,00
HITPARADE
SLOWAKEI ¤ 10,70
Mit genialen Ideen SCHWEIZ 13,60 SFR
und den richtigen Die schönsten
E-mail: info@winkler-online.de Möbeln die Saison
eröffnen
Stoffe und Tapeten
für den Frühling
INTERNET / SOCIAL MEDIA
www.winkler-online.de/deco
www.decohome.de
www.deco.de
@decohomemag TOP-THEMA
@decomagazin BODEN
Wie der Trend
@decohomemag zum Teppich
unsere Räume
Wohnen in
verändert
FORMAT/SUBSCRIPTION PRICE B 80136
230 mm width x 297 mm height
Price per issue €7.80, annual subscription
Deutschland
Das neue Stilbewusstsein der Nation
(Germany) €37, (other countries) €42 w w w. d e c o h o m e . d e
Profile DECO HOME
The only German living magazine for textile interiors
CIRCULATION* BRIEF PROFILE
Total readership per edition 95,180 DECO HOME stands for quality, non-mainstream
(II/ 19) journalism with a special focus on textiles. Over 130
pages, we bring our readers exclusive home-stories
READERS PER EDITION: and photo galleries, the latest trends from major trade
PRINT READERS 81,623 fairs, well-researched special topics, little design nug-
(Each copy is read by 2.1 people) gets and carefully chosen travel tips. The magazine is
published five times a year with each edition focusing
Copies sold 38,868 on a different theme.
- including subscriptions 4,427
- including kiosks, stations, furnishing stores 33,091
On our website www.decohome.de, readers can find
Print run 50,672 additional information about selected topics from the
DIGITAL READERS 13,557 magazine and exclusive online content.
Readly unique readers 12,717
They read at least 50% of the magazine
and engage with the content for 10 minutes
Sale of e-paper editions 840
-including iKiosk, United Kiosk and Amazon *Figures from publisher
3
We enjoy every edition and
hope that the magazine will
READER SURVEY
remain as excellent as it is now!
5,178 selected DECO HOME readers (DECO HOME reader survey June 2019)
were invited to participate in a survey we
71.5%
conducted in June 2019. Of these, 522
(over 10%) responded.
As with our previous reader survey, each
edition of DECO HOME is read by 2.1
people on average.
When asked why they buy DECO HOME,
of our readers are women
63.4% answered: “To discover new furnish-
ing ideas and trends”
When asked whether they planned on
investing in new homeware in the next
12 months, 64.1% of private consumers
How important are the following prod-
said yes.
Readership
uct characteristics for you when buying
fabrics, furniture and other home decor? Which area of your home would you like to invest
in? (Multiple choice)
structure
(Multiple choice)
45% 58% 41%
Bedroom
Trust Good
in retail advice
outlet 26%
73% Bathroom
Living and
88% 82% Dining room
Design
Quality 30%
Kitchen
and look
38%
40% Garden
Price The average gross monthly household
2% 9% income of our readers is €4,821.
Among German interior lifestyle maga-
Other Other 1% zine readers, they rank as top earners.
Fitness room
70.1% of our readers own their homes. According to the national average, The DECO HOME reader's home
only 46% of the German population are home owners. has 146 m2 living space on average.
4
Ad assistance
and submission
AD ASSISTANCE
Gunnar Reckstat (Mgr.)
E-mail: gunnar.reckstat@winkler-online.de
Telephone: +49 89 - 29 00 11-33
Klaus Winkler
E-mail: klaus.winkler@winkler-online.de
Telephone: +49 89 - 29 00 11-22
Christiane Müller-Patzelt
E-mail: christiane.mueller-patzelt@winkler-online.de
Telephone: +49 89 - 29 00 11-10
Sabine Kochan
E-mail: sabine.kochan@winkler-online.de
Telephone: +49 89 - 29 00 11-12 BANK ACCOUNT
PUBLISHING REPRESENTATIVE FRANCE HypoVereinsbank Munich
Bank code 70020270 /Account number 2727668
DEF & Communication IBAN: DE44 7002 0270 0002 7276 68
Melanie Villard SWIFT (BIC): HYVEDEMMXXX
48, Boulevard Jean Jaurès
92110 Clichy, France VAT
Telephone: +33 1 - 47 30 7180
E-mail: mvillard@defcommunication.com Prices in Germany are
subject to the applicable
PUBLISHING REPRESENTATIVE ITALY value added taxes
VAT Reg. No.: DE 184 172 896
Michaela Jäger Tax number: 143/192/80295
Via Tre Castelli 45
20142 Milan, Italy GENERAL TERMS OF BUSINESS
Telephone +39 347 - 50 51 074
E-mail: michaela.jaeger@winkler-online.de Our general terms and conditions for advertising and third-party
supplements in magazines (“Allgemeinen Geschäftsbedingungen
PAYMENT TERMS für Anzeigen und Fremdbeilagen in Zeitschriften”) shall apply.
You can download these terms as a PDF file from our website:
2% discount for advance payment, net for payments within 7 www.winkler-online.de/agb
days of the invoice date. Jurisdiction: Munich
Discounts do not apply to production costs and promotions/ The publisher ensures that every client is treated equally and that
advertorials. no client is offered more favourable prices for the same terms.
5
Technical specifications
and publication
schedule
COLOUR PROOFS
For a flawless copy of your advert, we need
a colour proof or a print from another publication. If neither
has been provided by the deadline for receipt of print materials,
we cannot accept any responsibility for the correct appearance.
There may be irregular colour gradients in the print reproduc-
tion where there are dark or black areas of full-tone colour. Pro-
viding us with a colour proof can reduce the likelihood of this. If
requested, we are happy to provide a proof in return for a small
fee covering the cost.
PRINTING TECHNIQUE
Scroll offset, 70 grid screen ADDRESS FOR SUBMITTING DATA/DELIVERY
Please send all the data for the advert to
FILES anzeigen@winkler-online.de
PDF/X-3 compatible with Acrobat 4.0 (PDF 1.3) Winkler Medien Verlag GmbH
All images and graphics must be provided in the CMYK colour Anzeigen, Ms. Christiane Müller-Patzelt
model, fonts must be embedded. Nymphenburger Strasse 1, D-80335 Munich
Colour profile: ISO Coated v2 300% (ECI), max. colour
application is 300%
CLOSING DATE FOR CLOSING DATE
FIRST DAY AD SUBMISSIONS FOR EDITORIAL
SCHEDULE ISSUE NO. SALE AND CANCELLATIONS PRINT MATERIALS DEADLINE
January/February 1/2020 121 03/01/2020 15/11/2019 29/11/2019 04/11/2019
March/April/May 2/2020 122 12/03/2020 31/01/2020 14/02/2020 10/01/2020
June/July/August 3/2020 123 22/05/2020 03/04/2020 17/04/2020 16/03/2020
September/October 4/2020 124 27/08/2020 10/07/2020 17/07/2020 10/07/2020
November/December 5/2020 125 22/10/2020 18/09/2020 24/09/2020 14/08/2020
January/February 1/2021 126 07/01/2021 20/11/2020 27/11/2020 13/11/2020
6
Double page 1/1 page 1/1 page
(2 x 1/1 page across gutter) bleed off w 208 x h 277
bleed off w 230 x h 297*
width 460 x height 297 mm*
€16,200 €8,250 €7,950
Prices 1/2 page
vertical
1/2 page
horizontal
1/2 page
vertical
1/2 page
horizontal
and bleed off
w 112 x h 297*
bleed off
w 230 x h 145*
w 92 x h 277 w 208 x h 134
formats €5,605 €5,605 €5,305 €5,305
1/3 page 1/3 page 1/3 page 1/3 page
vertical horizontal vertical horizontal
bleed off bleed off w 68 x h 277 w 208 x h 88
w 74 x h 297* w 230 x h 99*
€4,340 €4,340 €4,040 €4,040
*TRIM
3 mm per border
PLACEMENT
For preferred placement in the middle of the
magazine or on the second or fourth pages, there
will be a 10% surcharge over and above the ad
price. Space reservations require the written
consent of the publisher.
BLEEDS & CUSTOM COLOURS
Bleed ads and gutter bleeds or custom colours for
all formats 300 Euro
7
PRICE 4C / B&W TYPE AREA TRIMMED PAGE TYPE AREA TRIMMED PAGE
FORMAT TYPE AREA VERTICAL VERTICAL HORIZONTAL HORIZONTAL
1/1 €7,950 w 208 x h 277 w 230 x h 297
1/2 €5,305 w 92 x h 277 w 112 x h 297 w 208 x h 134 w 230 x h 145
1/3 €4,040 w 68 x h 277 w 74 x h 297 w 208 x h 88 w 230 x h 99
Promotion 1/1 €4,390 w 208 x h 277 w 230 x h 297
Promotion 1/2 €2,350 w 92 x h 277 w 112 x h 297 w 208 x h 134 w 230 x h 145
PROMOTION
In der Trend-
farbe Koralle
setzt DUETTE®
Wabenplissee
modische Akzente.
UNTEN: Die einzig-
artige Waben-
struktur sorgt für
ein angenehmes
Raumklima und
optimale Licht-
bedingungen
Promotion
Prices
Oben: Seit mehr als einem Jahrhundert fertigt Vispring betten nach traditionellen
Handwerkstechniken – das Design bleibt dabei immer auf der Höhe der Zeit
Trendsetter and
formats
M odern, vielfältig, belebend: Koralle, die Pantone-Farbe 2019,
Gut schlafen hat verleiht Wohnräumen einen Frischekick! Ob eigenständig oder
stilvoll kombiniert: Die Farbpalette von DUETTE®Wabenplissee
bietet Ihnen umfangreiche Gestaltungsmöglichkeiten mit dem Trendton.
hier Tradition
Und nicht nur das: Dank einzigartiger Stoff- und Strukturqualitäten
wird die Wärmeaufnahme am Fenster im Sommer um bis zu 78 Prozent*
reduziert – ohne den Einsatz von Klimaanlagen. Zahlen und Fakten
Sample page 1/1 promotion
liefert der neue DUETTE®Enegeriesparrechner, der die Einsparung des
L uxus ist vor allem eine Frage feinster Materialien und Verarbei-
tung. Der britische Bettenhersteller Vispring fertigt seit 1901
Unikate in aufwendiger Handarbeit, die ihren Besitzern einen Ort
CO2-Ausstoßes sowie das Einsparpotenzial an Heizwärme für jeden
Haushalt individuell aufzeigt. Das Original DUETTE®Wabenplissee –
die erste Wahl für trendbewusstes und nachhaltiges Wohnen.
zum Träumen garantieren. Neu im Programm ist „Victoria“: Die Ma- *IBP-Bericht ESB-004/2011 HOKI PROMOTION
tratze aus handgesteckten Taschenfedern ist umhüllt von zertifi-
DUETTE®Wabenplissee, www.duette.de/at/ch
zierter britischer Fleecewolle, Baumwolle und Pferdehaar, das für
eine unvergleichliche Sprungkraft sowie optimale Luftzirkulation
Das neue limitierte Modell sorgt. Na dann, gute Nacht!
„Victoria“ fügt sich perfekt in jedes
zeitgenössische Ambiente
Vispring, www.vispring.com/de-eu
Sample page 1/2 promotion
DECO_Promo ViSpringcpbh.indd 1 02.10.17 10:47
PROMOTION / ADVERTORIAL
Lange, dunkle
Holzdielen definie-
ren den Raum und
Editorial design for the page with the style of bilden die Bühne für
Stoffe, Tapeten und
Teppiche in Grün-
und Gelbtönen.
DECO HOME in mind and labelled as
RECHTS: Die Farb-
palette akzentuieren
Schwarz-Weiß-
Zeichnungen und
Elemente in Gold
“Promotion” complete with your full address.
Moderner
Chalet-Chic
1/1 page 4c €4,390 D er Traum von einem Chalet in den Bergen wird jetzt wahr!
Mit einer Mischung aus rustikalen Elementen, hochwertigen
Materialien und klassisch-eleganten Formen hält der Stil Einzug
1/2 page 4c €2,350 ins eigene Wohnzimmer. Naturgefühl bringen Holz-, Kork-
sowie Designböden mit ausgeprägten Holzmaserungen. Erdtöne
werden durch frisches Grün und kräftiges Goldgelb in Szene
gesetzt. Für Glamour sorgen Edelmetalltöne und schimmernde
Samtstoffe am Fenster. Waldgrüne Tapeten und Schwarz-
Weiß-Zeichnungen geben einen subtilen Naturbezug. Mehr
trendige JOKA-Produkte finden Sie bei Ihrem Handwerker,
We charge a processing fee of €450 for planning,
im Fachhandel und auf www.joka.de.
W. & L. Jordan GmbH
Horst-Dieter-Jordan-Straße 7–10, 34134 Kassel
design and copywriting. A colour-accurate proof Tel. 05 61-94 17 70, www.joka.de
is also included, as is a gallery proof.
8
Inserts · Attachments
Shopping ads
ATTACHMENTS
Price per thousand:
2-page €110 | 4-page €130 | 8-page €150
Formats: 230 x 297 mm plus 3 mm trim on each page
(please always send sample)
INSERTS
Price per thousand: up to 25 g €120 | up to 50 g €140
Minimum run size is 20,000.
(Split-run surcharge of €600).
Including subscription print run of 4,427 copies (II/19)
Formats up to 222 x 294 mm. (Sample required)
a
Position cannot be reserved.
STICK-ONS/POSTCARDS
feine
On carrier advertisement 1/1 page; price per thousand:
SHOPPING ADS dressen
Postcard stick-ons: €55
Booklet stick-ons: €85 Only for retailers, antique dealers, galleries, interior designers,
Stick-on positioning must always be agreed with the publisher. decorators and furniture shops.
w 53 mm x h 53 mm €220
SPECIAL ADVERTISING FORMATS w 53 mm x h 100 mm €400
Prices and technical requirements for gatefolds, altar folds and w 53 mm x h 120 mm €450
other special advertising formats are available on request. If you have any questions, please contact:
Sabine Kochan
Telephone +49 (0) 89 - 29 00 11-12
E-mail: sabine.kochan@winkler-online.de
9
DISCOUNTS
Subscription to several ads within a given
business year entitles the buyer to receive
the following discounts:
5% for 2 ads
10% for 3 ads
15% for 4 ads
20% for 5 ads
ADVANTAGES OF AN ANNUAL
Discounts ADVERT INSERTION
Companies that advertise in all five issues receive the following
services in addition to the attractive 20% volume discount:
• Entry in the DECO HOME brand directory with logo and
address (value: €1,650)
• Brand presentation, links to interior design professionals, and
the presentation of 6 lifestyle concepts on www.deco.de
• 15% discount on adverts in DECO GUIDE
AGENCY COMMISSIONS
Ad agents receive a 15% net
sales commission
NON-NEGOTIABLE
Fees for colour, attachments, inserts, stick-ons, promotions, etc.
COMBINED OFFER
If the same advertisement subject is published in the trade mag-
azine RZ Trends Interior Design from Winkler Medien Verlag
in the same month, an additional “Get-Together discount” of
5% is granted. This is applied after the contract discount.
10DECO GUIDE
www.deco.de
2019
Wissens-Werte
Experten berichten von
ihren Erfahrungen und
erklären, worauf es beim PLZ 86633–87541
Einrichten ankommt
Kerner – Einrichten Accessoires
mit Stoffen Bad
Spitalplatz c 196
86633 Neuburg/Donau Bett
BRIEF PROFILE
Tel. 0 84 31/64 79 34
info@raumausstattung- Boden
kerner.de Fenster
www.kerner-
einrichtenmitstoffen.de Garten
Küche
Licht
The successful and discerning home furnishing guide is aimed at Möbel
250
Textilien
consumers in Germany, Austria and Switzerland. Here you can DIE Wand
TOPADRESSEN
für die moderne Raumausstattung in all
find top interior designers and decorators along with exclusive
seinen Facetten: eigene
Inneneinrichtung und
professionelle Im Trend Polsterwerkstätte, Nähate-
lier für Dekorationen bis hin www.musterring.com
Raumausstattung Neue Wohnideen zur Haute Couture, Teppiche
& Designbeläge, Tapeten,
für Ihr Zuhause
home living studios and furnishing stores. V
Farbkonzepte. Individuelle
Beratung & Planung,
Anfertigung und Montage.
Ein großes Sortiment
APZ Allgäuer
Parkettzentrale Bauer
Raumgestaltung
Schneider
Alpgasse 4
namhafter Stoffhersteller
lässt keine Wünsche offen. GmbH 87541 Bad Hindelang
Antiquitäten sind in meister- Tel. 0 83 24/3 20
info@raumgestaltung-
SALES
lichen Polsterhänden.
schneider.de
Accessoires Bad Bett Boden Fenster Garten Küche Licht Möbel Textilien Wand www.raumgestaltung-
schneider.de
LA13
Mode – Wohnen –
Schenken
Prinz-Ludwig-Str. 4
86911 Dießen am
DECO GUIDE will have a total print run of 120,000 copies and
Ammersee
Tel. 0 88 07/9 46 96 08 Ihr anspruchsvoller
80000
einkauf@la-13.de Innenausbauer
Buflings 12
will be inserted in DECO HOME No. 5 on 22/10/2020. It will
87534 Oberstaufen Exklusive Designerstoffe, stil-
Published with
Tel. 0 83 86/9 36 30 volle, individuelle Beratung.
info@apz-bauer.de Kompetente Mitarbeiter
www.apz-bauer.de garantieren erstklassige
also be distributed at various consumer trade fairs, via private
Verarbeitung sowohl in der
DECO HOME
eigenen Polsterwerkstatt
Wer sich für eine Erneuerung mit Nähatelier – und natür-
des gesamten Innendesigns lich einwandfreie, termin-
entschließt, bekommt in gerechte Ausführung aller
VIP addresses and through select specialist stores. der Allgäuer Parkettzentrale Bodenbelagsarbeiten.
5/2020 on
alles was mit Innenausbau
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
1305_MUC_DHome_1_128_JHTG
und Raumausstattung zu tun
hat. Fachkundige Beratung
Im LA13 in Dießen finden
Sie auf über 200 qm und die Erfüllung indi-
vidueller Kundenwünsche Mit der Redaktion
22 October
eine große Auswahl an Deko-
und Wohnaccessoires nach Maß, selbst Motorrad- unterwegs:
AD PRICE
sowie Geschenkartikeln. sitz-Bezüge gehören
Speziell die Decken- zum Standard. Siehe auch www.facebook.com/
und Kissenabteilung lässt Anzeige auf S. 99 decomagazin
2020.
keine Wünsche offen.
Konzeptvorschlag in 97
Blautönen: Kollektion
„Cotton and Stories“
(Création Baumann)
1/1 page 4c €1,650
2/1 pages 4c €3,050 Starke Töne
This price also includes brand entry on our platform
www.deco.de, see >Digital Communication.
FORMAT A N N A VO N M A N G O L DT
S T E FA N S C H Ü T Z
w 148 mm x h 210 mm + 3 mm trim. Die Designerin mit eigenem Label und der
Geschäftsführer von Création Baumann Deutschland
wollen der Interior-Welt zu mehr Farbe verhelfen
Herr Schütz, woran liegt es, dass der Jahr während des Münchner Stoff Frühlings
MORE INFORMATION
Umgang mit Farben oft schwerfällt? kennengelernt. Dort hatten wir spontan
In der Regel ist es der Endkunde nicht die Idee, in irgendeiner Weise zusammenzu-
gewohnt, mit Farben umzugehen. Ihm fehlen arbeiten. Nur kurze Zeit später stand bereits
die nötige Vorstellungskraft und das richtige das Konzept für den Workshop und im letz-
Gefühl, Farben zu kombinieren. Hier brau- ten Herbst fand dann die erste Veranstaltung
chen wir Raumausstatter und Inneneinrichter mit unseren Kunden statt. »
You can find detailed information about the concept
mit entsprechender Erfahrung und Methodik.
Frau von Mangoldt, welche Bedeutung
haben getönte Wände beim Einrichten?
Zunehmend mehr. Aber leider ist die Unsi-
on our website www.winkler-online.de/decoguide cherheit noch groß. Und um kein Risiko
einzugehen, wird Farbe oft lieber vermieden.
Dann kann nichts schiefgehen. Ich bin froh,
and browse the latest DECO GUIDE. dass unser Workshop „Kreatives Beraten mit
Farbe und Textil“ sich dem Thema widmet.
Wie kam es zum Workshop von Anna von In 50 Farben:
Mangoldt Farben und Création Baumann? „Focus“ (Créa-
Stefan Schütz: Anna und ich haben uns letztes tion Baumann)
9
11deco.de
WWW.DECO.DE
At www.deco.de we show
selected home ideas along with
a variety of brand products and
link these to the relevant interior
design professionals.
With more than 4,000 images
and some 500 addresses of interior
design experts, this platform is the
ideal place for brand manufacturers and trade partners to showcase them-
selves professionally. It is possible extend your reach via our social media
channels.
BANNER
BRAND This includes an advertising banner on our home
MANUFACTURERS page, which appears in rotation with other banners.
ENTRY
Prominent brand presentation
with text, address, logo and
link to interior design pros.
Includes presentation of 6
lifestyle concepts from your PRICE
business.
€1,650 plus VAT
with a running period of one year.
12Digital
advertising
PAGE BACKGROUND
Our page background as a digital advertising
space. Scope: Background image for website,
corresponding advertorial, background image and
integration in the Design Newsletter.
Running period: One month
Price: €1,820
WWW.DECOHOME.DE
DESIGN NEWSLETTER
Visitors/month: 50,000
News, style tips and reports on
homes and decorating – we reach an
online readership that is growing by (July 2019)
the day with our home-living At least twice a month, our newsletter
magazine web content. keeps subscribers on trend with up-to-the
minute, relevant home- and interior-
design-related topics.
Individual placements may be booked in
ADVERTORIAL conjunction with an advertorial. Banner
placement on request.
Competitions, a presentation of your
collection or a company portrait: our
editors produce high-quality native We
content for your brand/product in an will gladly
online article published on compile a unique
www.decohome.de and in the Design concept for
Newsletter. your digital
communication
13Social media
PINTEREST
INSTAGRAM Reach/month 470,000
10,300 followers Idea boards as a traffic provider:
The new channel for inspiration and We place your new products where
online shopping: our Instagram interior lovers will find them.
community loves to interact and is
waiting to see your new products – as
a feed or story ad.
FACEBOOK
20,000 followers
Shares, likes, links – we will spread
the word about your company,
online shop, news and events on our
popular Facebook page.
14READLY DIGITAL
Readly is an internet service provider that offers browser- and
app-based digital versions of print magazines for a flat
subscription rate of €9.99. To date, some 4,200 magazine titles
are on offer in total, of which around 1,000 are in German.
DECO HOME has been available on this exciting digital
platform since 2016.
Digital
edition
Each of our DECO HOME issues reaches Our readers click on the websites listed
13,500 additional digital readers in each DECO HOME issue approxi-
via this platform alone. Of these, some mately 1,200 times.
12,000 are classified as unique readers.
This means these readers read at least This new digital sales channel boosts our
50% of the magazine in a digital format reach and that of our ad customers,
and engage with the content for at least giving us an advantage over other home
10 minutes. and living magazines. Every DECO
HOME issue is read by 13,557 digital
82.4% of our Readly readers are women. readers and, together with print-version
According to our most recent survey*, readers, this raises the total number of
71.5% of our print magazine readers are readers to 95,180.
women.
E-paper issues are available from other
* Publisher’s survey 65.4% of the digital users on Readly read sources besides Readly. Purchase or
conducted in June 2019 more than 50% of the content. At 66%, subscription options are offered by
with 5,178 selected the figures for the print magazine are iKiosk, United Kiosk and Amazon.
DECO HOME readers almost identical.
15Date of publication 03/01/2020
1/20
Editorial deadline: 04/11/2019
No. 121
JANUARY
FEBRUARY
MARCH
CITY LIVING
• Main focus: Elegant, trendy city homes
• Special: Material mix – Designs with marble,
brass, wood, wool and plastics
Topics
• Trend theme: Home office
• Fabrics: The new 2020 collections
• Travel: Cool city hotels
2020
2/20 No. 122
APRIL
MAY
PATTERNS AND COLOURS
• Main focus: We love bright colours!
• Special: Gardens
• Trend theme: Paints and wallpaper Date of publication
• Fabrics: How to make an impact with 12/03/2020
pattern combinations Editorial deadline:
• Travel: Stylish boutique hotels 10/01/2020
163/20
Date of publication 22/05/2020
Editorial deadline: 16/03/2020
No. 123
JUNE
JULY
AUGUST
SUMMER ISSUE
• Main focus: Interiors with a Mediterranean flair
• Special: Outdoor living
• Trend theme: New furniture
• Fabrics: Outdoor fabrics and rugs
• Travel: Seaside holidays
Topics
4/20 No. 124
SEPTEMBER
2020
OCTOBER
Date of publication 27/08/2020
Editorial deadline: 10/07/2020
LIVING IN GERMANY
• Main focus: Modern German Interiors
• Special: Bedding
• Trend theme: Hand-made
• Fabrics: Mix and match with porcelain deco
• Travel: On the road from the Harz to Lake Constance
17ERSARY EDIT
NIV IO
AN N
5/20 No. 125
NOVEMBER
DECEMBER
WITH
DECO
Date of publication MERRY CHRISTMAS GUIDE
22/10/2020
Editorial deadline: • Main focus: Festively decorated houses
14/08/2020 • Special: Comfy living
• Trend theme: Home library
• Fabrics: Modern folklore
Topics
• Travel: Winter hotels
2020
1/21 No. 126
JANUARY
FEBRUARY
MARCH
TRENDS IN 2021
• Main focus: Interior design for aficionados
• Special: Carpets and rugs
Date of publication • Trend theme: Cushions
07/01/2021 • Fabrics: Fashionable patterns
Editorial deadline: • Travel: South Tyrol
13/11/2020
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