Digital Advertising Standards and Creative Specifications
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Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Digital Advertising Standards and
Creative Specifications
(Last revised: August 24, 2020)
To learn more about Bell Media Digital visit: http://www.bellmedia.ca/digital/
Contact AdOperationsSupport@bellmedia.ca for any questions
Bell Media sites are IAB Canada compliant. All Bell Media ads are served through Google’s
DoubleClick for Publishers Premium ad server. Bell Media reserves the right to refuse any
advertising/advertisers, make exceptions to this policy on a case-by-case basis, as well as, to
make changes and add to this policy at any time. If you have any questions regarding creative
submissions, please contact your Bell Media Account Representative.
PLEASE NOTE: ANY ELEMENT NOT MEETING SPEC WILL BE RETURNED FOR REVISION, WHICH MAY
DELAY THE EXPECTED LAUNCH DATE AND RESULT IN LOST IMPRESSIONS
Page 1 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Contents
Available Web Ad Placements ................................................................................................................................ 5
ESPN Ad Sizes ......................................................................................................................................................... 6
Apple News ..................................................................................................................................................................... 6
SLA Creative Deadlines ............................................................................................................................................. 7
Z-Index Guidelines ....................................................................................................................................................... 7
Standard Ads .................................................................................................................................................................. 7
Rich Media ........................................................................................................................................................................8
In-Unit Video (video plays within an ad unit) ..........................................................................................8
Pause Ad ....................................................................................................................................................................8
Expandable Ads......................................................................................................................................................8
Floating OTP (Over-the-page) ................................................................................................................................9
Catfish .........................................................................................................................................................................9
IAB Rising Stars..................................................................................................................................................... 10
Sidekick (300x250 or 300x600) .................................................................................................................. 10
Filmstrip (300x600) ............................................................................................................................................ 10
Portrait (300x1050) ............................................................................................................................................. 11
Slider (970x90 or 970x50) ............................................................................................................................... 11
Billboard: English.................................................................................................................................................. 12
Billboard: French .................................................................................................................................................. 13
Video Billboard: In House (DoubleClick) Studio ..................................................................................... 13
Masthead: French ................................................................................................................................................ 14
Pushdown (970x90 or 960x90) .................................................................................................................... 14
Homepage Takeover Products and Special Executions .................................................................. 15
Skin/Wallpaper ..................................................................................................................................................... 15
HPTO Mobile Web – Interstitials .......................................................................................................................... 16
Domination Products .................................................................................................................................................17
Homepage Elements (Extra) .................................................................................................................................. 18
Sympatico.ca Homepage Infopane ............................................................................................................ 18
Much Masthead (Hard-coded) Takeover ................................................................................................. 18
Custom In-Article ........................................................................................................................................................ 19
Custom In-Feed Ads .................................................................................................................................................. 19
Carousel Ads ................................................................................................................................................................ 20
Page 2 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Media Creativity Products ..................................................................................................................................... 21
Contest buttons .................................................................................................................................................... 21
Tile Co-Brand ........................................................................................................................................................ 21
In-Stream Video (Pre-roll and mid-roll).......................................................................................................... 22
Third Party Video Tags: VAST, VPAID1 2 ..................................................................................................... 22
Third Party Certification Process ............................................................................................................. 22
Video Encoding Services Ad Specifications (Encoded by Bell Media) ...................................... 24
Bloomberg.com ........................................................................................................................................................... 26
Outstream and Homebox ...................................................................................................................................... 26
Vertical Video 300x600: In House via DoubleClick ........................................................................... 26
Connected TV............................................................................................................................................................... 26
Available Mobile & Tablet App Ad Placements ............................................................................................. 27
iOS and Android Apps ...................................................................................................................................... 28
Available Mobile & Tablet App Display Sizes – Interstitial ............................................................. 28
*Both portrait and landscape versions of the interstitials are required in order to
center and scale. ................................................................................................................................................ 28
Video Interstitial in App: Third Party ......................................................................................................... 29
Accepted Third Party Ad Tags – Display ........................................................................................................ 30
Data Ownership, Privacy and Laws................................................................................................................... 31
Viewability .............................................................................................................................................................. 31
Cache-Busting .............................................................................................................................................................. 31
Rich Media Restrictions........................................................................................................................................... 32
Creative Notes ............................................................................................................................................................ 32
Bell Media Performance (CPC) ............................................................................................................................. 32
Creative Design Specifications ................................................................................................................... 32
Dynamic Video on Demand (VOD) Ads............................................................................................................ 33
YouTube .......................................................................................................................................................................... 33
Bell Media Mobile ....................................................................................................................................................... 34
Display Ad Specifications ............................................................................................................................... 34
Rich Media Ads .................................................................................................................................................... 34
Appendix ........................................................................................................................................................................ 35
Bell Media EN - Desktop/Mobile Web....................................................................................................... 35
Bell Media FR - Desktop/Mobile Web ....................................................................................................... 35
Page 3 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
APPS (iOS, Android) ............................................................................................................................................ 35
1
CTV GO includes CTV Life, CTV Drama, CTV Drama, CTV Comedy, CTV Sci-Fi, Snackable... 35
iHeartRadio.ca English Stations .................................................................................................................. 36
iHeartRadio.ca French Stations .................................................................................................................. 36
Websites that Support VOD .......................................................................................................................... 37
Page 4 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Available Web Ad Placements
Expandable
Custom In- Feed Ads
Standard &
320x50 (mobile web)
Floating IAB Rising Star ad units
Custom In-Article
In-banner
In-Stream Video video
(Mobile Phone)
Connected TV
Flying Carpet
Mobile Web
Sites
Outstream
Pushdown
Interstitial
Masthead
Homebox
300x600
Pause Ad
300x250
Billboard
Carousel
Filmstrip
Sidekick
Portrait
728x90
Catfish
Slider
Skin
OTP
English Television Brands
Bardown.com ● ● ● ● ● ●
BNNBloomberg ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Bloomberg.com ● ● ● ● ●
CP24 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
CTV NewsA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
CTV9 ● ● ● ● ●
Discovery CanadaB ● ● ● ● ● ● ● ● ●
E! ● ● ● ● ● ● ●
The Marilyn Denis
Show
● ● ● ● ● ● ● ● ● ● ● ●
MTV Canada ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Much ● ● ● ● ● ● ● ● ● ● ●
The Beaverton ● ● ● ● ● ● ● ● ●
● ●
TSN ● ● ● ● ● ● ● ● ● ● ● ● ● ●6 ● ● 6 6
US BrandsD ●3 ● ● ●
iHeartRadio.ca ● ● ● ● ● ● ● ● ●● ● ● ● ● ●
iHeart.com11 ● ● ● ● ●
Shopico.ca ● ●
French Television Brands
CanalD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
CanalVie ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Cinepop ● ●
Investigation ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ●
RDSC ● ● ● ● ● ● ● ● ● ● 1 ● ● 2 ● ● ● 1 1 ● ●
● ●
RDS Homepage8 ● ● ● ● ●1 ● ●2 ● ● 1 1 ● ●
VRAK TV ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Ztele ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
iHeartRadio.ca ● ● ● ● ● ● ● ● ● ● ● ●
iHeart.com ● ● ● ● ●
Accueil ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Actualités ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Envedette ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Fraichementpresse ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Lookdujour ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Muramur ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Voyage Voyage ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Shopico.ca ● ●
Portals
Sympatico.ca ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
The Loop10 13 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
A
CTV News includes National and Local sites.
B
Discovery Canada includes Discovery Science, Discovery World, and Investigation Discovery.
C
RDS: See ad specifications.
D
US Brands include Discovery Channel US, Animal Planet, Destination America, Discovery Kids, Military Channel, Science Channel, Comedy Central, MTV.com.
1
300x600 and 300x1050 are only available on homepage and articles pages. For homepage Sponsorships, responsive sizes 300x600 (tablet) and 300x250 (mobile) are required for
the 300x1050 format and 300x250 (mobile) for the 300x600 format.
2
RDS: 500x500 Floating component must be accompanied by the 728x90 OR 300x250.
3
Pre-roll not available on all sites.
4
Can support audio pre-roll.
5
Needs special approval.
6
Only available as sponsorship on homepage and some sections.
Page 5 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
7
Permitted on ROS (CPM) and sponsorship model only. It must be tested and approved (open/close function) before it is sold.
8
RDS Homepage: 300x600 can only be served with an ad under 120px in length in the leaderboard slot.
9
https://www.ctv.ca/etalk and https://www.ctv.ca/thesocial follow the same specs as CTV.ca
9
CTV includes CTV Life, CTV Drama, CTV Comedy, CTV Sci-Fi, CTV Throwback and CTV Movies.
10
https://www.theloop.ca/etalk/ , https://www.theloop.ca/the-social/ , and https://www.theloop.ca/your-morning/ follow the same specs as https://www.theloop.ca/
11
300x600, 300x250, 300x600, 300x1050 are available only on Desktop. For tablet and mobile only the 320x50 is available for video.
13
Skins will no longer be available on The Loop’s Recipe section (beta.theloop.ca), as this will be migrating to more.ctv.ca on August 17
ESPN Ad Sizes
The following ad sizes are available for ESPN:
1280x100 & 1280x101 (top/bottom banners)
300x250
1680x690
970x66 & 970x67 (top/bottom banners)
970x250
1280x455
728x90 & 728x91 (top/bottom banner)
320x50 & 320x51 (top/bottom banner)
Apple News
Dimensions Format Supported Third Party Tag Vendors
• Bonsai
728x90 • Celtra
Image • Dianomi
Third Party Tag • Google Campaign Manager
300x250
• Polar
• ResponsiveAds
• Celtra
• Flashtalking
Third Party Tag • Innovid
Preroll VAST only • Kargo
• Sizmek
• Teads
• Transmit.Live
• Unruly
Page 6 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
SLA Creative Deadlines
Standard Ad Creative 3 business days before launch
Rich Media/Third Party Ad Creative 5 business days before launch
In-Stream Video 5 business days before launch
Custom executions 30 days before launch
Z-Index Guidelines
Z-Index Range Content Type
0 - 4,999 Standard Ads, In-banner video, Filmstrip, Pushdown
5,000 - 1,999,999 Expandable ads
2,000,000 - 2,999,999 Floating (OTP) ads
None TSN creative types should not have z-index value
RDS Masthead (Section Sponsorship, All around the world,
4,999
Superboard, Billboard) z-index must be 4 999
2,000 RDS Expandable Big Box
6,000,000+ Mobile Web Interstitials
Standard Ads
Creative Unit Dimension Max Initial Max subload
Name K-weight (kB) K-weight (kB)
Leaderboard 728x901 75 KB for static/ 300 KB for HTML53
150 KB for HTML53
Big Box 300x250 75 KB for static/ 300 KB for HTML53
150 KB for HTML53
Half Page 300x6002 80 KB for static/ 400 KB for HTML53
80 KB for HTML53
Mobile Phone 320x50 50 KB for static/ 100 KB for HTML53
Leaderboard 50 KB for HTML53
1
CTB, CTV Life, RDS and Sympatico responsive sites: 728x90 can be provided with 320x50 (see chart below) for
mobile phones
2 300x600 requires responsive ad 300x250
3 HTML5 must be implemented within an accepted third party tag
Page 7 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Rich Media
All rich media must be third party ad served
In-Unit Video (video plays within an ad unit)
Max. Max. Subsequent Subsequent
Minimum
Creative Unit Initial Additional Max. Polite Max. User Max. Video
Dimension Audio Initiation Required
Name File Load Initial File File Load Initiated File Length
Controls
Size Load Size Size Load Size
Leaderboard 728x901 75 KB/
150 KB
User-initiated
for Play, Pause,
Big Box 300x2502 2.2 MB; 30 sec. or less; (on click:
HTML5 Mute (and/or
5 KB 100 KB unlimited if unlimited with mute/un-
80 KB/ Volume
streaming interaction mute); default
80 KB control to 0)
Half Page 300x6001
is mute
for
HTML5
1For RDS, client must provide a 320x50 to go with the sponsored 728x90; or a 300x250 to go with the
sponsored 300x600 to serve on responsive mobile web.
2A button must be added for mobile functionality for creative built in Doubleclick Studio in HTML5.
Flying Carpet
Flying Carpet: High impact full-screen inline brand experience with elegant scroll interaction on
mobile web (phone only)
Dimension Format Max Initial K-Weight Third Party Note Safe Zone
(kb)
300x600 JPG, PNG, GIF 250kb Trackers accepted Styling added by 300x440 for all
Bell Media text, logos and
essential images
320x480 JPG, PNG, GIF 250kb Trackers accepted Styling added by 320x440 for all
Bell Media text, logos and
essential images
Pause Ad
Dimensions Max File Size Format Important Note Platforms
Advertisement label must be Connected TV
included in creative file Tablet Apps
PNG with transparent
Web (Full Screen or
315x400 150KB background
Use PSD Template to create 1024px or above)
Third party tags not compatible
Might vary by
Must adhere to Design Specs brand
Expandable Ads
Maximum Dimensions
Ad Unit Initial Dimensions Expansion Direction
(expanded state)
Expandable Leaderboard 728x90 728x360 Down
Expandable Big Box 300x250 600x250 Left
Expandable Half Page 300x600 600x600 Left
Page 8 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
See in-banner video file load specifications.
Subsequent max. User-initiated file load size: 2.2 MB for creative files.
Expansion of the ad can be initiated by either: mouse over/mouse off, or click to expand/click to
retract.
If user-initiated on mouse-over/mouse off:
o Hot Spot must not to exceed 1/4 size of ad.
o The user must pause, a minimum 1 second over the "hot spot” of the ad before action may be
initiated.
Creative must indicate that it will expand on mouse over, using text such as “roll over to expand” or
similar.
Must include “Close X” on expanded panel. (Font: 8-16pt, 11-21px.)
Video must include play, pause, mute (and/or volume control to 0).
Floating OTP (Over-the-page)
Initial file load Subsequent max. Video and Notes
Dimension Duration Audio
size polite file load size Animation
Max. initial file
load size: Subsequent max. Must not obstruct page
80 KB/ polite file load size: Muted by navigation.
Ad must close 160 KB. default.
640x480 150 KB for
itself after 10 The video must Must include “Close X” on
seconds if no HTML5 Subsequent max. include Play , Should be expanded panel. (Font:
or
user user-initiated file Pause , Sound initiated by the 8-16pt, 11-21px.)
interaction load size: 2.2 MB for and volume user by
500x500 Max. additional
takes place video file load; control deactivating the Floating OTP will be
initial file load unlimited if mute function. frequency capped at the
size: streaming. brands discretion.
5 KB
Catfish
Subsequent
Max. Additional
Brand Max. Initial File Max. User Max. Animation
Dimension Initial File Load Audio Initiation
Load Size Initiated File & Video Length
Size
Load Size
30 sec. or
1105x100** User-initiated
RDS less, no loop;
40 KB/ 2.2 MB; for (on click:
final frame
100 KB for 5 KB video file mute/un-
CTB, The Loop/ must contain
970x60 HTML5 load mute); default
Sympatico.ca pertinent
is mute
information
Must include “Close X”. (Font: 8-16pt, 11-21px.)
Bottom solid image must be 50 pixels high.
Transparent overlay must not exceed 40 pixels high, added to the top of the unit for a total
height of 90 pixels.
Must provide colour code for the filler slides.
Catfish unit cannot expand
Page 9 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
** RDS: responsive ad sizes (970x90, 960x90, 728x90, 320x50) for mobile web required.
Must include the close button and have the catfish behavior
** RDS: frequency cap of 1 per hour for Catfish ad unit implemented. Catfish will not show up
if there is a Masthead sponsorship (All Around The World, Superboard, Billboard, or Section
Sponsorship).
IAB Rising Stars
*All IAB Rising Stars must be third party ad served
Sidekick (300x250 or 300x600)
Maximum Max. Initial Max. Additional Subsequent Subsequent Max.
Max. Animation
Dimension Expanded File Load Initial File Load Max. Polite User Initiated Audio Initiation
& Video Length
Dimension Size Size File Load Size File Load Size
30 sec. or
User-initiated
2.2 MB; less;
(on click:
300x250 970x550 60 KB 5 KB 110 KB unlimited if unlimited
mute/un-mute);
streaming with
default is mute
interaction
30 sec. or
User-initiated
2.2 MB; less;
(on click:
300x600 970x550 80 KB 5 KB 110 KB unlimited if unlimited
mute/un-mute);
streaming with
default is mute
interaction
User-initiated expand control in the in-page display unit "slides" page content to the left.
o Expansion cannot occur on mouse over.
“Close X” on expanded Sidekick that closed and returns user to publisher page content.
User-initiated expand control in the in-page display unit “slides” page content to the left.
Video must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(HTML5), provide a standard 300x250 or 300x600 image file (GIF/JPG).
Filmstrip (300x600)
Max. Additional Subsequent Max. Subsequent Max.
Max. Initial File Max. Animation
Dimension Initial File Load Polite File Load User Initiated File Audio Initiation
Load Size & Video Length
Size Size Load Size
300x600 viewable
User-initiated (on
window in which 2.2 MB; 30 sec. or less;
click: mute/un-
total ad size of 80 KB 5 KB 110 KB unlimited if unlimited with
mute); default is
300x3000 scrolls (5- streaming interaction
mute
300x600 segments)
Expansion not allowed for this unit.
Video must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(HTML5), provide a standard 300x600 image file (GIF/JPG).
RDS – 300x250 responsive unit needs to be provided when a HP takeover/sponsorship is
booked
Page 10 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Portrait (300x1050)
Max. Initial Max. Additional Subsequent Subsequent Max.
Max. Animation &
Dimension File Load Initial File Load Max. Polite File User Initiated File Audio Initiation
Video Length
Size Size Load Size Load Size
300x1050 30 sec. or less; User-initiated (on
350 KB for 2.2 MB; unlimited
Divided into three 80 KB 5 KB unlimited with click: mute/un-mute);
creative files if streaming
distinct modules interaction default is mute
For RDS, 300x1050 is only available on RDS article pages.
Expansion allowed only after user initiation:
o Must have call to action, e.g.“Click to expand”.
o Maximum expanded dimensions: 580x460 depending on module.
o Expanding modules must include “Close X” in expanded mode.
Video modules must include play, pause, mute (and/or volume control to 0).
Best practice: For times when the user’s browser does not support creative functionality
(HTML5), provide a standard 300x1050 or 300x250 image file (GIF/JPG).
Slider (970x90 or 970x50)
Max. Subsequent Subsequent
Maximum Max. Max.
Additional Max. Polite Max. User
Dimension Expanded Initial File Animation & Audio Initiation
Initial File File Load Initiated File
Dimension Load Size Video Length
Load Size Size Load Size
110 KB for After slider 30 sec. or
User-initiated
user- content less;
970x90 or (on click:
970x550 60 KB 5 KB initiated initiated: 2.2 unlimited
970x50 mute/un-mute);
slider MB; unlimited with
default is mute
content if streaming interaction
Slider expansion may be initiated by:
o Click
o Mouse-over
Hot Spot must not to exceed 1/4 size of ad.
The user must pause, a minimum 1 second over the "hot spot” of the ad
before action may be initiated.
Must contain “Slide back” arrow in expanded slider bar and “Close X” in slider content area
that closes content area and returns user to publisher page content.
Must contain “Close X” on un-expanded dimension to fully close ad unit.
Video must include play, pause, mute (and/or volume control to 0).
Must provide backup standard image file (GIF/JPG) for times when user’s browser does not
support creative.
Page 11 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Billboard: English
Max. Subsequent Subsequent
Max. Max. Audio /
Brand Additional Max. Polite Max. User
Dimension Initial File Animation & Video
Initial File File Load Initiated File
Load Size Video Length Initiation
Load Size Size Load Size
BNNBloomberg2 User-
Bloomberg.com 1.5 MB for
initiaed
creative
CP242 (on click:
files
CTV News2 30 sec. or mute/un-
Discovery less; mute);
10 MB total
iHeartRadio.ca unlimited default is
for creative
Much with mute
and video
The Loop1 interaction.
970x250 80 KB 5 KB 1 MB combined
MTV 30 sec max.
If User Play,
All videos
initiated Pause,
must be
Mute
progressive
(and/or
load.
Volume
Cannot be
control to
streaming
0)
TSN 1
Adheres to IAB Canada specifications. All rising stars require editorial approval prior to going live.
Close button should be top-right and open button should not float outside of creative’s area.
All media creativity products must be approved by a Web project manager and the editorial team before going
live.
1 For TSN, Z-Index Value must be removed
2 Requires editorial approval
Page 12 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Billboard: French
Max.
Max. Subsequent
Initial Subsequent Max.
Brand Additional Max. Polite Max. Animation & Audio / Video
Dimension File User Initiated File
Initial File File Load Video Length Initiation
Load Load Size
Load Size Size
Size
CanalVie
CanalD
Ztele
1.5 MB for creative
Vrak 13+
files User-initiaed (on
Investigation Tele
click: mute/un-
Sympatico
10 MB total for mute); default is
Actualité 30 sec. or less;
creative and video mute
Envedette unlimited with
970x250 80 KB 5 KB 1 MB combined
Fraichementpresse interaction. 30 sec
Lookdujour max. If User initiated
All videos must be Play, Pause, Mute
Muramur
progressive load. (and/or Volume
Voyagevoyage
Cannot be control to 0)
(except, Hubvideo,
streaming
Meteo)
iHeartRadio.ca
Balle Courbe
RDS1
Does not adhere to IAB Canada specs. All rising stars require editorial approval prior to going live.
All media creativity products must be approved by a Web project manager and the editorial team before going
live.
1For RDS we will require responsive ad sizes of 970x90, 960x90, 728x90 and 320x50 for mobile web. Please add z-index 4 999 for any
masthead.
Video Billboard: In House (DoubleClick) Studio
If third party tag unavailable, submit assets following below specs for video billboard to be built in-house using DoubleClick
Studio
Max Video Length · 30 seconds
Video Format · See Bell Media specs for Video Encoding Services
· Aspect Radio: 16:9
· VAST not supported
Video Setting · Auto play video
· Default state is muted
· Audio to be user initiated on click
Imagery · 526x250 JPG (60KB Max) - Main image after video shrinks (See template)
· 970x250 JPG (80KB Max) - Back up image
Page 13 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Masthead: French
Max. Subsequent
Max. Subsequent
Maximum Initial Max. User Max.
Additional Max. Polite
Brand Dimension Expanded File Initiated Animation & Audio Initiation
Initial File File Load
Dimension Load File Load Video Length
Load Size Size
Size Size
CanalVie
Canal D
Actualité
Envedette
Fraichementpress
2.2 MB;
e
1024x1202 1024x250 60 KB 5 KB 110 KB unlimited if
Investigation
Lookdujour streaming
Muramur
Voyage Voyage
(ROS) 30 sec. or
VrakTV less;
Ztele unlimited User-initiated
with (on click:
interaction. mute/un-mute);
30 sec max. default is mute
1.5 MB for If User
RDS 1 creative files
1105x120 1105x120 initiated
Ballecourbe
10 MB total
for creative
and video
combined
1105x120 1105x250 80 KB 5 KB 1 MB
All videos
1272x120 1272x250 must be
progressive
RDS 1 load.
1105x250 1105x250 Cannot be
streaming
1272x250 1272x250
Does not adhere to IAB Canada specs. All rising stars require editorial approval prior to going live.
All media creativity products must be approved by a Web project manager and the editorial team before going live.
1For RDS we will require responsive ad sizes of 970x90, 960x90, 728x90 and 320x50 for mobile web. Please add z-index 4 999 for any
masthead.
2 The 1024x120 is for desktop only and must be served through a third party tag. Please provide a 728x90 and a 320x50 for mobile web.
Pushdown (970x90 or 960x90)
Max. Subsequent Subsequent
Maximum Max.
Additional Max. Polite Max. User Max. Animation &
Brand Dimension Expanded Initial File Audio Initiation
Initial File File Load Initiated File Video Length
Dimension Load Size
Load Size Size Load Size
User-initiated
2.2 MB; 30 sec. or less;
CTB, CTV (on click:
970x90 970x415 60 KB 5 KB 110 KB unlimited if unlimited with
News, mute/un-mute);
streaming interaction
Sympatico.ca default is mute
1 Adheres to IAB Specifications.
Page 14 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Homepage Takeover Products and Special Executions
Skin/Wallpaper
Brand Maximum Maximum Center width Safe Zone (from content Max. File Clickable Mobile Web
Width Height (pixels) edge on either side) Size (KB) (Y/N) Interstitial
(pixels) (pixels) (Y/N)
English
BNNBloomberg1 2560 800 980 136 150 Y Y
CP241,7, 8 2560 800 970 150 150 Y N
CTV News1,7 2560 800 970 150 150 Y N
Discovery1 2000 800 960 160 250 Y N
E! Online1 1500 1000 980 135 80 N N
iHeartRadio.ca1 700 1200 N/A 1506x1000 150 Y N
Marilyn UHP (Large) 1, 3 2880 1600 1280 136x420 150 Y N
Marilyn UHP (Small) 1, 3 2560 800 970 136x420 150 Y N
Much (site does not support skin/wallpaper)
MTV1 2560 Minimum 1280 140x420 250 Y Y
400,
Maximum
900
The Loop 2000 800 1180 160 150 Y N
TSN 1 2560 800 *Refer to 136 150 Y N
PSD file for
TSN
Brand Maximum Maximum Center width Safe Zone (from content Max. File Clickable Mobile Web
Width Height (pixels) edge on either side) Size (KB) (Y/N) Interstitial
(pixels) (pixels) (Y/N)
French
CanalD1 700 1200 N/A 1506x768 150 Y Y
CanalVie1 700 1200 N/A 1506x1000 150 Y Y
iHeartRadio.ca1 700 1200 N/A 1506x1000 150 Y Y
Investigation1 700 1200 N/A 1506x1000 150 Y Y
RDS1 Y
RDS HPO (Large) 1920 1000 1272 84 130 Y Y
RDS Non HPO (Small) 1920 1000 1100 130 115 Y Y
Sympatico.ca (Accueil) 1 700 1200 N/A 1506x768 150 Y Y
Actualités1 700 1200 N/A 1506x1000 150 Y Y
Envedette.ca1 700 1200 N/A 150x768 150 Y Y
1200
Lookdujour.ca1 700 1200 N/A 1506x1000 150 Y Y
Muramur.ca1 N/A
700 1200 N/A 150x768 150 Y Y
Fraichementpresse.ca1 700 1200 N/A 150x768 150 Y Y
1506x100
Voyage Voyage.ca1 700
0 1200 N/A 150x768 150 Y Y
Vrak TV 13+ 1 700 1200 N/A 150x768 150 Y Y
150
Ztele 1––– 700 1200 N/A 150x768 150 Y Y
Y
Y
Page 15 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Skin/Wallpaper (Footnotes)
1
Click on the site’s name for brand specific guidelines related to skins/wallpapers.
3 Marilyn Dennis Show supports Universal Homepage Package (UHP). Browser width of 1452px and greater support the larger skin. Browser
width of 1151px to 1451px support the smaller skin
5
Skin is not available on homepage.
6 Additional 200 x 1000 pixel width available for Safe Zone that would only appear if wider screen resolutions allows. Please see spec
example.
+
Templates are available
File format: static .JPG.
Must be sent no later than 7-business days prior to start date.
It is highly recommended to use fade out for borders and bottom of creative.
For Sympatico, Atualité, EnVedette,LookDuJour, MuraMur, FraichementPresse, VoyageVoyage
o Wallpapers can be booked for 3 days. 5 days for DVD and movies.
o Wallpapers can be booked in ROS
o Skin is ad-served by Bell Media only and must not interact with the 300x250
o Skin may be clickable, but call to action must be present.
o It is highly recommended to use fade out for borders and bottom of creative
7Sponsorship logo(s) should not appear side by side with the CTV News or CP24 logos.
8CP24 Safe Zone (height from the fold) 732px. Top 68px on CP24 is reversed for breaking news; any text or graphics that appear within the top
68px will be cut off in the event of breaking news.
Skins for The Social and Your Morning can be purchased on both The Loop and CTV and follow the specs of these respected sites.
HPTO Mobile Web – Interstitials
Offered as part of standard homepage takeover package
English: Entertainment brands MTV and BNN
Brands
French: RDS, Chaînes Télé Bell, Sympatico brands
Section Homepage
Mobile Web
Platform
Serving via out of page ad tag
In-House (DoubleClick Studio) Recommended
Close functionality is required for mobile web interstitials.
Format JPG
Tablet: 1024 x768 and 768 x 1024
Dimensions
Phone: 480x320 and 320x480
Leave 40px X 40px space at top right for close button to be built
Creative Spec
in-house
Tablet: 150kb max
Max File Size
Phone: 80kb max
Page 16 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Domination Products
Description: 1-day home page domination across Bell Media’s top digital destinations.
Product Name Platform Language Ad Units* Creative Specs
BMDP Desktop EN Web English 728x90, 300x250
BMDP Desktop FR Web French 728x90, 300x250, 320x50
BMDP Mobile EN Mobile Apps English 320x50, 300x250
Web,
BMDP Desktop & Mobile EN English 320x50, 300x250, 728x90
Mobile Apps
320x50, 300x250,
BMDP Premium (BMDPP)
Mobile Apps English 300x600, 970x550, Standard ads only
Mobile EN
320x480, 1024x768 Rich media not
accepted
320x50, 300x250,
BMDP Premium (BMDPP) Web,
English 300x600, 970x550,
Desktop & Mobile EN Mobile Apps
320x480, 1024x768, 728x90
320x50, 300x250, 728x90,
Bell Media News Domination Web,
English 300x600, 970x550,
(BMNDP)1 EN Mobile Apps
320x480, 1024x768
300x250, 728x90, 300x600,
Bell Media Entertainment Web,
English 970x550, 320x480,
Domination (BMEDP)2 EN Mobile Apps
1024x768
* Ad units may vary across platforms. Provide all available ad units to get the max amount of impressions.
1 Bell Media News Domination targets BNN, CP24, CTV News only, TSN
2 Bell Media Entertainment Domination targets CTV, Discovery, CTV Drama, CTV Sci-Fi, CTV Comedy, E!, The Loop only
Page 17 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Homepage Elements (Extra)
Element Dimensions Format File Size Requirements & Details
Same advertiser cannot be online for two
300x115 format consecutive days; creative must change
(including the every day.
word "Daily The image cannot contain brand or logo.
No product image should reveal a mark
Deals") (for example, for promoting Tide
detergent, the image of a washing
Sympatico.ca Image: 139x77 (5 machine is accepted, but not that of a
static PNG / JPG 10 KB Tide detergent box).
Homepage Infopane KB max.)
Bell is responsible for creating
advertising (or validate if the client
Text: 60 product) with the template provided
characters max. without changing the design, colors or
(including typeface. (image: 139x77, text: 60
characters)
spaces)
Can be geo-targeted
Much Masthead (Hard-coded) Takeover
Availability: Homepage only
Hard-coded with click tracking
Max.
Maximum Max. Subsequent Subsequent Max.
Brand Additional
Expanded Collapsed State Initial File Max. Polite File User Initiated File Format
Initial File
Dimension Load Size Load Size Load Size
Load Size
Much
Desktop 1200x500 1200x100
(Hard-coded)
1.5 MB for
60KB 5 KB 1 MB Image (not video)
Much Tablet 992x400 992x80 creative files
(Hard-coded)
Much Mobile
320x500 320x150
(Hard-coded)
Page 18 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Custom In-Article
Description Enhanced display or video ad appears mid article as user scrolls on desktop
and mobile web
Brand Logo 1:1 Ratio
Max file size 30KB (Mandatory)
Brand Name 25 characters (Mandatory)
Image JPG, PNG, GIF (Max File Size: 30KB)
16:9 or 4:3 Ratio
Or
Video MP4 or MOV (high res) (Not VAST compatible)
30 FPS
Codec: H264 or Pro Res
Max File Size: 400MB
Autoplay with mute. Sound is user initiated
Headline Max 25 Characters
For News brands, must capture the brand’s message and avoid new-like
headlines
Body Max 90 Characters
CTA/Caption Max 30 characters (Optional)
Trackers Impression Tracking URL
Click Tracking URLs (Headline, Body Text, Main Image, Call to Action, Brand
Name and Caption URL)
Video completion tracking URLs for video format.
For News brands, click tracking urls should point to brand’s page instead of
another news site
Custom In-Feed Ads
Description Enhanced display ad fully integrated with content feed on desktop and mobile
web. Placement varies by brand.
Brand Logo 1:1 Ration, Max File Size: 30KB (Mandatory)
Image JPG, PNG, GIF (Max File Size: 30KB)
16:9 (e.g. 407x229)
Headline Max 25 characters (Mandatory)
Body Max 90 characters (Mandatory)
Call To Action Max 30 characters (Mandatory)
Trackers (Optional) Impression Tracking URL
Click Tracking URLs (Headline, Body, Image, Logo, Call to Action)
Note Video and third party tags not compatible
Page 19 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Carousel Ads
Brand Logo RATIO: 1:1 | MAX FILE SIZE: 30KB
Text Brand Name: Max 25 characters
Headline: Max 40 characters
Long Body: Max 125 characters
Short Body: Max 25 characters
Link for imagery :
Fr: https://drive.google.com/file/d/1i33j72KIaaGzBcKjYTJhP_pf5-ZHAkE3/view?usp=sharing
EN : https://drive.google.com/file/d/1dPjzysFYt7VQYcZ9iHEaPri9Vq2K0CES/view?usp=sharing
Tiles Total: Min: 2 (Recommended Min:3), Max: 10 (Only one tile can be a video, and it must be the first
tile)
Image: RATIO: 1:1 | file type: JPG, PNG, or GIF | MAX file size: 30MB
Video
o Ratio: 1:1 | Resolution: Min 1080x1080px
o File type: MP4 or MOV (VAST not accepted) | Max file size: 4GB
o Length: Up to 1 minute
o Settings: Auto-play with mute (sound is user initiated)
Call to action English Options: Apply Now, Book now, Contact Us, Download, Get Showtimes, Get Quote, Get
button: Max 20 Offer, Learn More, Listen Now, Request Time, See Menu, Send Message, Shop Now, Sign Up,
characters Subscribe, Watch More
French Options : Aucun, Acheter, En profiter, En savoir plus, Écouter, Nous contacter, Postuler,
Réserver, S’abonner, S’inscrire, Télécharger, Voir le menu
Reporting • Impressions, clicks, video completion and mutes/un-mutes
• Impression is recorded when ad unit renders and sold on a CPM basis
• Tile views are recorded for performance and granularity, but do not count towards impressions
goal
• Third party trackers accepted for impressions, clicks, and video completion
Page 20 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Media Creativity Products
All creativity media product must be approved by a Web project manager and the editorial team before going live.
Contest buttons
ROS (except contest sections) Contest sections
Brand File size/display File type
Max weight File size Max weight
size
252x99 40 KB
RDS n.a n.a
1105x370 150 KB
CanalVie 300x100 154x87
Canal D 300x100 154x87
Investigation 300x100 154x87
Ztele 300x100 154x87
Vrak 300x100 189x106 Static jpg
40 KB
Lookdujour 300x100 40 KB 322x193
Fraîchement Pressé 300x100 322x193
Mur à Mur 300x100 322x193
Sympatico 300x100 154x87
VoyageVoyage 300x100 341x192
iHeartRadio.ca n.d 1265x7112 250 KB
1 On the site, the contest button (File Size) is resized automatically, and displayed the size mentioned in the "Display Dimensions" column. This
format must therefore be taken into account for the size of the text and logo when creating the button.
2 Ensure that the text and logos remain within a perimeter of 885x500, all centered.
Tile Co-Brand
Brand Dimensions Max File Size Count down
Canalvie1
CanalD1
Ztele1
Vrak 13+1 2
EnVedette 300x90 and
Fraichementpresse 300x100 40 KB Allowed
Lookdujour
Muramur
Sympatico Actualité
VoyageVoyage
1 Can be sold as ROS or sponsorship
2 VRAK ‘publicité’ label must be added to the creative. Check with the Web project manager for more information
3 Only available on article pages
File format: static jpg for countdowns.
All creativity media product must be approved by a Web project manager and the editorial team before
going live
Page 21 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Scoreboard Sponsor
Supported Max File
Brand Dimensions (Desktop only) Notes
Formats Size
TSN 85x24, 180x40 .jpg, .gif 20 KB N/A
225x75 (responsive ad sizes: 120x75, 44x75) N/A
Desktop only: Flip 731x75, with 225x75* Only on HPO (header width – 1272 pixels);
RDS .jpg, .gif 40 KB must be combined with 225x75
(More info here) See example.
Only on non-HPO sections (header width
Desktop only: Flip 564x75, with 225x75* – 1105 pixels); must be combined with
225x75
*Frequency cap must be set to 1 per day.
In-Stream Video (Pre-roll and mid-roll)
Third Party Video Tags: VAST, VPAID1 2
Video files that have already been encoded and served through third party tags should follow
below specs:
Video Max Media Required
Aspect Video Audio
Definition Frame Audio Sample Rate File File Max Settings
Ratio Length Initiation
Rate Size Type Bitrate
16 :9 Third party
pixel Minimum tags should be
44.1 kHz - Audio
Standard aspect = set to 100% fill
should be set to an MP4
ratio 15 within third
average of -12 db 2.5Mbps
1.21/1.22 30 fps seconds Always party ad
with nothing peaking Codec:
(progre permitte 10MB server
over -9 db H.264 (or 2,500
ssive) Maximu d
(baselin kbps)
Pixel m= Non-skippable
Audio Levels e @3.1)
aspect 30
High -24 LKFS (+/- 2.0 db)
ratio 1:1 seconds3 Secure (https)
square
1 VPAID tags should include both Flash and HTML5 (JavaScript) wrappers for compatibility across browser and
platform where available
2 iHeartRadio app accepts only 15 sec pre-roll
3 Vast 2.0 for Eonline and Discovery
Preroll must contain background image
*60 second video ads approved only in mid rolls capped at 1 per hour (CTV, CTV Comedy, CTV Drama, CTV Sci-
Fi, CTV Life, BNN Bloomberg and CTV News)
Double Verify, Moat, Nielson are supported everywhere except for E! Online US .
Third Party Certification Process
If third party is not listed, tag must be evaluated, tested and approved prior to running.
Send request to AdOperationsSupport@bellmedia.ca.
In order to monitor the quality of ad content on our network, Bell Media reserves the right to the
following at any time:
Page 22 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
English Brands: Desktop & Mobile Web
iHeartRadio.ca
MTV Canada**
CTV Comedy
CTV Drama
The Social
CTV News
Discovery
CTV Sc-fi
The Loop
E! Online
Canada
Marilyn
Third
Much
Third Party
CP24
BNN
TSN
CTV
Party Ad Format Viewability
Vendor
Server
Ad Butler Display RM - ●
AdGear VAST - ● ● ● ● ● ● ● ● ●
Atlas VAST - ●
Avid VAST - ●
VPAID
Brainient (HTML5)
- ● ● ● ●
MOAT,
VPAID Integral Ad
DFA (HTML5) ● ● ● ● ● ● ● ● ● ● ● ● ●
Science,
comScore
DFA VAST - ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
EyeReturn VAST - ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Extreme
Reach
VAST - ●
VAST, VPAID*
Innovid
(HTML5)
- ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Polar ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Sizmek VAST - ● ● ● ● ● ● ● ● ● ● ● ● ● ●
TubeMogul VAST - ● ● ● ●
Videology VAST - ● ● ● ● ● ● ● ● ● ● ● ● ● ●
* Innovid and Brainient VPAID: Overlays (interactive elements) require content and rate approvals. 3rd party to resize to ensure any
interactive elements are not in the bottom 65 pixels of the player and aren't within the top 70 pixels of the player.
*Brainient VPAID: Overlays (interactive elements) require content and rate approvals. 3rd party to resize to ensure any interactive elements
are not in the bottom 65 pixels of the player and aren't within the top 70 pixels of the player.
Monitor third party servers for performance and response times. Request a list and/or sample page of all creative currently live.
Double Verify, Moat, Nielson are supported everywhere except for E! Online US .
French Brands: Desktop & Mobile Web
VoyageVoyage
iHeart Radio.ca
Investigation
Fraichement
Look du jour
En Vedette
Sympatico
Mur a mur
Canal Vie
Canal D
Third Party
Presse
Ztele
Vrak
Tele
RDS
Third Party Format Viewability
Vendor
Ad Butler Display RM ●
MOAT,
VPAID
DFA Integral Ad ● ● ● ● ● ● ● ● ● ● ● ● ●
(HTML5)
Science
DFA VAST ● ● ● ● ● ● ● ● ● ● ● ●
EyeReturn VAST ● ● ● ● ● ● ●
VPAID
Innovid ● ● ● ● ● ● ● ● ● ● ● ●
(HTML5)
VPAID
Sizmek MOAT ● ● ● ● ● ● ●
(HTML5)
Sizmek VAST ● ● ● ● ● ● ● ● ● ● ● ●
TubeMogul VAST ● ● ● ● ● ● ● ● ● ● ● ●
Double Verify, Moat, Nielson are supported everywhere except for E! Online US .
Page 23 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
iOS and Android Apps
Discovery
CTV News
CTV Sc-Fi
Comedy
Canada
Radio.ca
Drama
Third Party Format
iHeart
CP24
BNN
RDS
TSN
CTV
CTV
CTV
AdGear ● ● ● ● ● ● ● ● ● ●
Atlas ●
Avid ●
DFA ● ● ● ● ● ● ● ● ● ● ●
VAST
EyeReturn ● ● ● ● ● ● ● ● ● ● ●
Sizmek ● ● ●
TubeMogul ● ● ● ● ●
Videology ● ● ● ● ● ● ● ● ● ●
*VPAID is not supported in-app
Video Encoding Services Ad Specifications (Encoded by Bell Media)
Video files sent to be encoded and hosted on Bell Media servers should follow below specs:
OPTION 1: File Type: MXF (Preferred)
Stream Type MPEG-2 Transport or Program Stream
Wrapper MXF- XDCAM HD422
Essence Format MPEG HD
Video Codec Sony XDCAM 422
Video Format MPEG- 2 Long GOP
Frame Size 1920x1080
Aspect Ratio 16x9
Frame Rate 29.97
Bit Rate/Type 50 Mbps XDCamHD
Profile 4:2:2
Closed Captions EIA708/608 + SCTE20 (optional)
Audio Stream Type AES
Audio Bits 24bit
Audio Sample Rate 48kHz - Audio should be set to an average of -12 db with nothing peaking over -9 db
8 Channels: Ch. 1- Left, Ch. 2- Right, OPTIONAL: Ch. 3- Center, Ch. 4- LFE, Ch. 5- Left surround,
Audio Channels
Ch. 6- Right surround, Ch. 7- Descriptive video left, Ch. 8- Descriptive video right
*If source is only available in standard definition, please up-convert to MXF XDCAM-HD422, with pillar bars to maintain
aspect ratio.
Page 24 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
OPTION 2: File Type: MP4
Container Format MPEG-4
Container Codec ID M4V
Container Overall Bit Rate Mode Constant
Container Overall Bit Rate 15 000 Kbps
Video ID 1
Video Format AVC
Video Format/Info Advanced Video Codec
Video Profile High@L4.1
Video Format Settings, CABAC Yes
Video Format Settings, ReFrames 2 frames
Video Codec ID avc1
Video Codec ID/Info Advanced Video Coding
Video Bit Rate Mode Constant
Video Bit Rate 14,000 Kbps
Video Width 1,920 pixels
Video Height 1,080 pixels
Video Display Aspect Ratio 16:9
Video Frame Rate Mode Constant
Video Frame Rate 29.970 fps max
Video Color Space YUV
Video Chroma Subsampling 4:2:0
Video Bit Depth 8 bits
Video Scan Type Progressive
Audio ID 2
Audio Format AAC
Audio Format/Info Advanced Audio Codec
Audio Format Profile LC
Audio Bit Rate Mode Constant
Audio Bit Rate 192.0 Kbps
Audio Channel(s) 2 channels
Audio Channel Positions Front: L R
Audio Sampling Rate 44.1 KHz
Audio Compression Mode Lossy
Page 25 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Bloomberg.com
Video ad specifications can be found here (Please refer to Bloomberg Digital Specs Sheet)
Outstream and Homebox
Same technical specification as instream video.
Outstream: Video that expands within the article content as the unit is scrolled into view
Homebox: Video pushdown
Vertical Video 300x600: In House via DoubleClick
If third party tag is unavailable, submit assets following below specs for Vertical Video 300x600 to
be built in-house using DoubleClick Studio
Aspect Ratio: 9:16 (portrait)
File Type: MP4 (20MB Max)
Settings: Autoplay with mute
Video Audio: User-Initiated
Metrics: Plays, Midpoint, Complete, Unmute
Full screen: User-initiated
Recommended duration: 15s or less
Not VAST or VPAID compatible
File Size: 300x60 (40KB Max)
Imagery File Type: JPG (40KB Max)
Template
Backup JPG: 300x600
Connected TV
App based content ad-supported and delivered through connected devices onto the big screen.
Samsung Xbox One Amazon TVOS Android TV Chromecast
Smart TV Fire TV (Apple TV)
Stick
Brands CTV1, TSN CTV1, TSN CTV1 CTV1 CTV1 CTV
Type Video/mp4
Dimensions 1920x1080
Audio -24lkfs
Optimal 5,000 kbit/s (can be lower bitrate, but lower bitrate = lower quality pre-roll picture)
bitrate:
Delivery Progressive
Vast Yes
VPAID Not supported as per industry standard
1CTV includes CTV Throwback, Movies, CTV Life, CTV Drama, CTV Comedy, CTV Sci-Fi, Snackable.
Page 26 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Available Mobile & Tablet App Ad Placements
Specialty
News & Entertainment Sports Radio
Entertainment
iHeartRadio.com3
CTV News GO
Discovery GO
CP24 Traffic
CP24 GO
CTV GO4
BNN GO
RDS GO
TSN GO
Ad Format
iPad
Pre-roll ● ● ● ● ● ●
Interstitial
1 ● ● ● ● ● ●
970x550 ● ●
300x600 ● ●
300x250 ● ● ● ● ● ●
728x90 ● ● ● ●2
320x50
Android Tablet
Pre-roll ● ● ● ● ● ● ● ●
Interstitial
1 ● ● ● ● ● ●
970x550 ● ●
300x600 ● ●
300x250 ● ● ● ● ● ●
728x90 ● ● ● ●2
320x50 ●
iPhone
Pre-roll ● ● ● ● ● ● ● ●
Interstitial
1 ● ● ● ● ● ●
300x250 ● ● ● ● ● ● ●
320x50 ● ● ● ● ● ●
Android Mobile
Pre-roll ● ● ● ● ● ● ● ●
Interstitial
1 ● ● ● ● ● ●
300x250 ● ● ● ● ● ● ●
320x50 ● ● ● ● ● ●
1 Pleasesee Available Mobile & Tablet Display Sizes – Interstitial chart for available sizes
2 728x90 is not available on all RDS sections. Please refer to this chart for a list of sections with the 728x90 unit.
3 Not available on iPad for iHeart.com
4
CTV GO includes, CTV Throwback, Movies, CTV Life, CTV Drama, CTV Comedy, CTV Sci-Fi, Snackable
Brands not listed in above charts do not have equivalent mobile or tablet apps
Page 27 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
iOS and Android Apps
Max Rich Media- Max.
Supported
Category Dimensions File Expanded Creative Note Supported Formats
on
Size Dimensions
Tablet 728x90 1024x768/ 768x1024
40 KB Mobile Phone:
Mobile
320x480;
Display Phone and 300x250
Tablet: 1024x768/
Tablet
768x1024 Creative should
Mobile account for
Phone 320x504 15 KB N/A space for close
ONLY (X) button added
by app to top .JPG, .GIF, .PNG,
Mobile 1024x768 left/right corner Third party: DFA3
Tablet 150 KB N/A of interstitial
ONLY 768x1024* (approx. 30
Interstitial1, 2
pixels in size).
Mobile 320x480
Phone 40 KB N/A
ONLY 480x320*
Mobile 300x600 1024x768/ 768x1024
Large Format Tablet 150 KB
ONLY 970x550 N/A
*
RDS: 768x1024 and 480x320 are not available
1 See chart for interstitial sizes by brand
2
See chart for video interstitial spec
3 3rd party tags must be responsive html to force full-screen
4
On iHeart.com app, only 320x50 is available (tablet and phone)
All third-party interstitial tags must be set as ‘responsive’ vs fixed aspect ratio to force full screen display.*
*Responsive behavior of interstitial is dependent on settings implemented by advertiser and/or 3rd party vendor.
Available Mobile & Tablet App Display Sizes – Interstitial
Android Tablet Android Phone iPad iPhone
Brand 1024x76 768x1024 1024x76 768x1024
320x480 480x320* 320x480 480x320*
8 * 8 *
No Android Tablet on
TSN ● ● ● ● ● ●
TSN
RDS ● ● ● ● ● ● ● ●
CTV
CP24 ● ● ● ● ● ● ● ●
BNN ● ● ● ● ● ● ● ●
CTV News ● ● ● ● ● ● ● ●
*Both portrait and landscape versions of the interstitials are required in order to center and scale.
Page 28 of 37Bell Media - Digital Advertising Standards and Creative Specifications Last revised: August 24, 2020
Video Interstitial in App: Third Party
AdGear
Third Party Approved
Other third parties to be tested upon request
CTVGO, CTV ComedyGO, DiscoveryGO, CTV Drama, CTV Sc-Fi,
Brand Availability
CTV NewsGO, CP24GO, BNNGO, TSNGO, RDSGO
Max Video Length 15 seconds
Subsequent Max Polite File Load Size 2.2 MB unlimited if streaming
Max Video Frame Rate 24 FPS
Auto play
Video Setting
Hide video controls
Default state is muted
Video mute button must be created externally and should use
Audio Initiation the HTML volume values to set mute (0.0) and unmute state (1.0
as max).
Native mute button should not be used
Positioning and close functionality handled by app and not third
Minimum Required Controls
party similar to in-unit video
Video Tracking Events To be added by third party if desired
Phone in portrait: 320x480
o Creative area (top): 320x40
o Creative area (bottom): 320x260
Phone in landscape
o No imagery
Imagery
o Video should be full screen when device orientation is
horizontal
Tablet in landscape: 1024x768
o Creative area (bottom): 1024x190
See template
Video Interstitial in App: In-House via DoubleClick Studio
If third party tag unavailable, submit assets following below specs for video interstitial to be built
in-house using DoubleClick Studio
CTVGO, CTV ComedyGO, DiscoveryGO, CTV Drama, CTV Sc-Fi,
Brand Availability
CTV NewsGO, CP24GO, BNNGO, TSNGO, RDSGO
Max Video Length 15 seconds
See Bell Media specs for Video Encoding Services
Video Format Aspect Ratio: 16:9
VAST not supported
Auto play video
Video Setting Default state is muted
Audio to be user initiated on click
Video Tracking Events Plays, midpoint, complete, unmute
Phone: 320x480, Creative area (bottom): 320x260, creative area
(top): 320x40
Imagery
Tablet: 1024x768, Creative area (bottom): 1024x190
See template
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