DIGITAL ART SUBMISSION GUIDE - VALASSIS / OMNICHANNEL REACH Display Advertising Dynamic Mobile
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VALASSIS / OMNICHANNEL REACH
DIGITAL ART
SUBMISSION GUIDE
Display Advertising
Dynamic Mobile
Connected TV
Digital Coupons
Email
Landing Pages
© 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.
SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ Display Ad Specs Static / Animated GIF Banners
File Types Accepted Max Loops Max Animation Length
A display ad is an ad unit that can be either static or animated. It is
placed within a publisher’s specified ad content area based on our jpg png gif 3 :15
clients’ targeting criteria and our programmatic buying process. Max File Size
> Desktop/Laptop/Tablet: 50KB > Mobile: 40KB
Desktop HTML5 Assets
Max Max Max User Max
Max Max Frames
Format Initial Polite Initiated Animation
Loops Per Second
728x90 Load Load Load Length
• Mobile: 40 KB
728x90 HTML5 150 KB 300 KB 2.2 MB 3 :15 24
300x250
160x600
320x50
300x
Mobile HTML5 Assets
300x
250 Max Max Max User Max
250
Max Max Frames
Format Initial Polite Initiated Animation
Loops Per Second
Load Load Load Length
HTML5 50 KB 100 KB 200 KB 3 :15 24
Desktop/Laptop Tablet Mobile Hosting
> Must be hosted by a 3rd party ad server and delivered
as a JavaScript or iframe tag
Ad Unit Device Size
Skyscraper Desktop, Laptop 160x600 • All 3rd party tags must be SSL-compliant
• Assets should be delivered 3 business days before launch
Medium Rectangle Desktop, Laptop, Tablet, Mobile 300x250
• Ads need to have a high contrast background or include a visible border
Leaderboard Desktop, Laptop, Tablet 728x90 • Click actions must click to a new target window
• Flash is not supported; creative must not include any Flash object
Banner Mobile 320x50
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SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ Rich Media Display Ad Specs
A rich media display ad is an ad unit with advanced features that Max Max Max User Max
“Close X” Audio
Format Initial Polite Initiated Number of
encourage viewers to interact with the content. It is placed within a Load Load Load Panels
Button Initiated
publisher’s specified ad content area based on our clients’ targeting HTML5 150 KB 300 KB 2.2 MB 4 Y User-click
criteria and our programmatic buying process. > Auto-Play Creative > Hotspot
> Loop 3 times; 15 sec. animation > Not to exceed ¼ size of original ad
length > Cursor-initiated after resting 1-sec
> Must not initiate audio
320x50 > Expand/Retract
> Expand upon click/roll-over
160x600
600x600 320x480 > Use the same open/close method
MOBILE
Max Max Max User Max “Close
Audio
Format Initial Polite Initiated Number X”
Initiated
Load Load Load of Panels Button
Expand
Ad Unit Device Size Max Expandable HTML5 50 KB 100 KB 200 KB 4 Y
User-
Direction click
Skyscraper Non-Mobile 160x600 600x600 L or R*
Medium Rectangle Non-Mobile 300x250 600x250 L or R* > Add’l Format Specs > Expand/Retract
> Third party JavaScript tags > Expand upon tap; No auto expansion
Leaderboard Non-Mobile 728x90 728x315 Down > No Flash creative or iframes
Banner Mobile 320x50 320x480 Down
• All 3rd party tags must be SSL-compliant
• Assets should be delivered 3 business days before launch
• Ads need to have a high contrast background or include a visible border
All hosting must be done by a Rich Media vendor. Valassis Digital preferred vendors are Flashtalking,
PointRoll, Sizmek, DoubleClick, Celtra.
• Click actions must click to a new target window
• HTML5 must be hosted by a 3rd party ad server and delivered as a JavaScript
or iframe tag
• Flash is not supported; creative must not include any Flash object
3 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.
SPECS : DESKTOP + LAPTOP + TABLET
/ High Impact Display Ad Specs
FILMSTRIP
A high impact display ad is an ad unit with advanced features that
Max Max Max Audio /
encourage viewers to interact with the content. It is placed within a Format Initial Polite Content
Max Frame
Video
publisher’s specified ad content area based on our clients’ targeting Load Load Cells
Rate
Initiated
criteria and our programmatic buying process. Image (jpg, png, gif),
200 KB 300 KB 5 24 fps User-click
HTML5
Animation / Looping Backup Image
970 x 250 > Unlimited looping; 15 sec. max > Preferred, not required
300 x 600
animation length > Max file size 30 KB
> Afterwards, image must remain static > Dimensions must equal 300x600
Video Requirements Border Requirements
> In-Banner Video Creative > 1-pixel border required
Specifications also apply, with the
exception of “Allowed Dimensions.”
Ad Unit Device Size
Billboard Non-Mobile 970x250
Filmstrip Non-Mobile 300x600
BILLBOARD
• All 3rd party tags must be SSL-compliant
Expansion Requirements Note: These requirements are in addition • Assets should be delivered 3 business days before launch
> Must have click to expand and to to those listed in the Desktop Display Ad • Click actions must click to a new target window
close buttons Specs table • HTML5 must be hosted by a 3rd party ad server and delivered as a JavaScript
> Must be able to collapse ad or iframe tag
Video Requirements • Flash is not supported; creative must not include any Flash object
> In-Banner Video Creative
Specifications also apply, with the
exception of “Allowed Dimensions.”
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SPECS : MOBILE
/ High Impact Display Ad Specs (cont’d)
Mobile Interstitial (“Between-the-Page” units) Format
Max Initial Max Polite Max Frame Audio / Video
Load Load Rate Initiated
The interstitial unit is an interactive full-page ad unit. An interstitial is
Image (jpg, png, gif),
loaded in-between content (such as game levels or web pages). HTML5
200 KB 300 KB 24 fps User-click
When collapsed (closed), the user’s expected content loads.
Animation / Looping Video Requirements
> Unlimited looping; 15 sec. max > In-Banner Video Creative Specifications
970 x 250 animation length also apply, with the exception of
> Afterwards, image must remain static “Allowed Dimensions.”
> Streaming video can be loaded into the
Additional Requirements parent cell upon user click only
> Must have click to close button > User Controls: Play, pause, and mute
768x1024
controls are required. Other controls are
320x480 permitted.
1024x768
480x320
Mobile Tablet
• All 3rd party tags must be SSL-compliant
Ad Unit Device Size • Assets should be delivered 3 business days before launch
• Click actions must click to a new target window
320x480 • HTML5 must be hosted by a 3rd party ad server and delivered as a JavaScript
Mobile 480x320 or iframe tag
Fit-to-Screen
Mobile Interstitial • Flash is not supported; creative must not include any Flash object
768x1024
Tablet 1024x768
Fit-to-Screen
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SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ In-Stream Video Ad Specs
Max
Max File Audio
Pre-roll and mid-roll ads are in-stream video ads that play before or File Types Accepted
Size
Frame Audio Codecs
Volume
Rate
during the content the viewer requested. A companion ad can run
alongside the video to sustain advertiser visibility throughout the Preferred: mp4, webm 1 GB
(extremely Preferred: mp3,
experience. These ads are placed based on our clients’ targeting Accepted: asf, dv, mpg, mov,
large files 24+ fps H.264/AAC
Max of
wmv, 3gp, 3g2, avi -12db
criteria and our programmatic buying process. will be
Not allowed: flv transcoded)
970 x 250
Bit Rate 3rd Party Tracking
Various bit rates per media file is > Tags must adhere to VAST 3.0
recommended for widest inventory avails: or VPAID 2.0
> 200-700 kbps (low res) > Click trackers and 1x1
> 700-1500 kbps (std def) impression pixels can be added
> 1500-3500 kbps (hi def)
COMPANION BANNER
File Types Allowed Max File Clickthrough Not
Accepted Dimensions Size URL Permitted
If ad clicks,
Audio
Desktop/Laptop Mobile jpg png gif 300x250 70 KB please provide a
Rich Media
clickthrough URL
Allowed Animation/Looping
Aspect Ratio Length of Video
Dimensions > Max :30 – unlimited looping within 30s allowed. After, image must remain static
Preferred: Up to :60 [most common :15, :30,
480x360 • All 3rd party tags must be SSL-compliant
Preferred: 4:3 :60]
640x480 • Assets should be delivered 3 business days before launch
Accepted: 16:9 Accepted: Longer than :60 on a case-by-case
720x540 •
basis Ads need to have a high contrast background or include a visible border
• Click actions must click to a new target window
• Flash is not supported; creative must not include any Flash object
6 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.
SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ In-Banner Video Ad Specs
An in-banner video ad is an out-stream video ad that plays after user Opening
Max Max
Aspect Opening Image
initiation and runs in the same placements as display ads based on Max Video Size Video Frame
Ratio Image Max
Length Rate
our clients’ targeting criteria and our programmatic buying process. Size
2.2 MB (if entire video
must download
Ad must
before playback
Preferred: be static
begins
4:3 image
4 mins 24+ fps 70 KB
970 x 250 Accepted: prior to
Unlimited (if video
16:9 video – no
downloads and plays
animation
piece-by-piece /
streaming)
Requirements
> Format: HTML5
> Requires user-interaction (click, rollover or tap to start) – video will never auto-play
> Requires play, pause, and mute controls. Other controls are permitted, but not required.
Desktop/Laptop Tablet Mobile > Requires user-interaction to replay – video can not automatically replay
> Hotspot not to exceed ¼ size of original ad. Only initiated when cursor rests on hotspot
for at least 1 second. Must not initiate audio.
Ad Unit Device Size
> 3rd Party Tracking
Half Page Desktop, Laptop 300x600 > Click trackers and 1x1 impression pixels can be added
Billboard Desktop, Laptop 970x250 > VAST Tags accepted
Leaderboard Desktop, Laptop, Tablet 728x90
Medium Rectangle Desktop, Laptop, Tablet, Mobile 300x250 • All 3rd party tags must be SSL-compliant
• Assets should be delivered 3 business days before launch
Banner Mobile 320x50
• Ads need to have a high contrast background or include a visible border
• Click actions must click to a new target window
• Flash is not supported; creative must not include any Flash object
7 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.
SPECS : DESKTOP + MOBILE + CTV + VIDEO
/ Dynamic Creative Optimization (DCO) Specs
DCO allows brands to serve hyper-relevant ads based on user- and context-based triggers Dynamic Triggers
like location, weather, sports events, and more. > Consumer Graph
> Weather API
Display CTV & Video Tier 1 Tier 2 > User location
> Sports
Sizes 320x50, 300x250, 16x9 Minimum $50K $150K
300x600, 728x90, campaign spend > User language
160x600 > Daypart
Formats CTV, Online CTV, Online Video,
In-banner video: compatible with Video Display
300x250, 300x600, Dynamic triggers Geo only Up to two of the
970x250 following with base Customizable Components
add-on CPM: geo;
File type MOV, MPEG, MP4, MOV, MPEG, MP4, FLV, product/retailer; > End frame
FLV, F4V, WMV, AVI F4V, WMV, AVI daypart; user > Products/Images
language; weather;
> Retailer/store location
sports; any Consumer
Images & PSD, JPG, PNG, AI PSD, JPG, PNG, AI > Copy/text/offer/promotion
Graph targeting facets
logos (ILLUSTRATOR), (ILLUSTRATOR), EPS, SVG
EPS, SVG > CTA (where applicable)
Max videos 3 No max
> Headline
Fonts: TTF or OTF format TTF or OTF format Fonts allowed Brands may use No max > Map
one of six pre-
Audio n/a MP3, AAC, AIFF, WAV > Address / color
approved fonts
for all iterations > Map pin / color
Product XML, API, XLS, CSV, XML, API, XLS, CSV, JSON, > Base video
feed JSON, FTP FTP Layouts Preset layout Customizable;
components may > Brand main logo
Copy Messaging, pricing, Messaging, pricing, offers, appear in any order > Headline / color
offers, promotions, promotions, etc. within allowable sizes > Address box color
etc. detailed in ad specs.
> Background color
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SPECS : MOBILE
/ Dynamic Mobile Ad Specs
A Dynamic Mobile ad unit consists of an initial banner that users can
tap to expand to a full-screen interactive panel. These location-based Mobile Banner Options
ads dynamically display a consumer’s distance from a point of interest
(POI) and are delivered on high-quality, local apps.
x.xx mi away
320x50
Banner Panel
Image Banner With Distance Text
> Single 320x50 image
320x480 > Dynamic variable image(s) and/or text optional
320x50
> Dynamic display of consumer’s distance from POI location
Creative Requirements
> Image format: jpg png gif
Ad Unit Size High-Density Size*
> Dynamic distance text area: 65x20 top-right (to avoid overlap)
Banner 320x50 (50 KB) 640x100 (100 KB) > Dynamic distance displays as ”x.xx mi away”
320x480 (300 KB) 640x960 (600 KB)
Interactive Panel
All Other Images Sizes (150 KB) All Other Image Sizes (300 KB)
• All 3rd party tags must be SSL-compliant
Assets should be delivered 3 business days before launch
• Ads need to have a high contrast background or include a visible border
• Click actions must click
* High-density to a new
size (also target
known window
as “Retina” or “2x”) is recommended; modern
• Flash mobile
is not supported; creative must not include any Flash object
devices have high-resolution displays.
9 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : MOBILE
/ Dynamic Mobile Ad Specs (cont’d)
Mobile Interactive Panel Options
Single CTA Panel Image and Map Panel Text Image and Map Panel Video and Map Panel
This is a single This panel supports a This panel supports a foreground This panel supports a
320x480 image panel foreground 300x250 4:3 aspect ratio image, 320x70 header image, a
that redirects to a URL. image, up to 3 call to customizable heading and 16:9 aspect ratio video,
action buttons, a dynamic subheading, 3 call to action up to 3 call to action
display of the buttons, a dynamic display of the buttons, a dynamic
consumer’s distance consumer’s distance from the display of the consumer’s
from the closest location, closest location, and the address distance from the closest
and the address of the of the closest location. Heading location, and the address
closest location. and subheading text can resize, of the closest location.
shrinking to fit content on a
single line. Detailed text can
resize and span multiple lines.
Three CTA Panel 3 Address Map > Available Call-To-Actions
This panel allows for Heading Image Panel > Call Us (Dials) > All 3rd party tags must be
3 different calls to This panel supports a > Get Directions (Opens Map) SSL-compliant
action on single 16:9 aspect ratio or > View Site (URL) > Assets should be delivered 5-8
320x480 image–one 320x180 header image, > Order Online (URL) business days prior to launch
for the top, middle, addresses of up to 3
and bottom section. closest locations with a > Advanced Creative Options and CTAs for Panel
CTA for each, and a *may require longer development time
footer CTA. > Video Unit - Video will play in the user’s native device player We can accept (1) impression
> Carousel Unit – Displays separate images to highlight tracker and up to (2) 4th party
multiple products or deals – 5 image max. pixels. To confirm acceptance of
> Download App (URL) - iOS and Android application tracking vendor, please contact
download URLs.
your account manager.
> Customization of any of the above options (adding or
removing buttons, etc.)
10 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : CONNECTED TV + DESKTOP + LAPTOP + TABLET + MOBILE
/ Connected TV Ad Specs Low
Constant
frame rate
required. No
Connected TV advertising offers targeted :15, :30, :60, and :90 Specs Mezzanine High Medium
telecine,
interlacing or
second full resolution, non-skippable ads. Ads are delivered across duplicate
premium, brand safe content via popular distributors including, frames.
DirecTV, AppleTV, Roku and Sling. File Type mp4 mp4 mp4 mp4
Resolution 1920 x 1080 1920 x 1080 1280 x 720 1280 x 720
15,000 kbps to
30,000 kbps
1,200 kbps
Note: Hulu- 4,000 kbps to 500 kbps to
to 3,500
Bitrate Range hosted videos 6,500 kbps 1,200 kbps
kbps
must have a
min bitrate of
15,025 kbps.
Connected TV Desktop/Laptop Tablet Mobile
Max. File Size 10 GB N/A N/A N/A
Available
23.98, 25, or
Creative :15 :30 :60 :90 Frame Rate 23.98 or
29.97 29.97 29.97
Length (FPS) 29.97
Yes Yes Yes* Yes*
Audio Sample
15-second and Publishers Publishers 48 KHz 48 KHz 48 KHz 48 KHz
15-second and Rate
30-second accepting 60- accepting 90-
30-second creative lengths second slots second slots
creative lengths typically have may have may have > Include a creative from each spec type to reach the most Connected
typically have the most avails. limited avails. limited avails.
the most avails. TV inventory
> Only MP4 files are allowed for CTV ad placements. FLV and WebM
files are not supported.
*Please note that these spot lengths are not standard. The following publishers typically accept 60-second time
slots: Hulu, Discovery, SpotX, A&E, Accent Health, Newsy, Fubo. > Assets should be delivered 3 business days before launch
> Ads need to have a high contrast background or include a visible border
Most publishers will accept three 30-second spots in row for a total of 90 seconds; however, any video slots of > Click actions must click to a new target window
greater length will need to be negotiated on a case-by-case basis. Other non-standard creative lengths, such as > VAST 2.0 only. VPAID not supported
6 seconds or 25 seconds, are supported by some publishers.
11 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : DESKTOP + LAPTOP
/ Print@Home (P@H) Ad Specs
A P@H coupon is digitally distributed to consumers via a coupon gallery display on a client’s website or via a landing page.
Consumers click the coupon to print from their home printer, and our proprietary printing software upholds multiple security controls
to manage distribution and prevent fraud. Consumers receive a secure printed coupon that they can take to the store to redeem.
Clients should provide the following minimum data elements to set up Print@Home.
Brand or Product Prints Per Coupon Barcode Site Start Date Site Expiration Coupon Savings Value Purchase Description Retailer &
Name Device Expiration Statement Consumer Legal
Text
Branded name of Maximum Scannable Date the The date it is The date the Savings offered by Description of the purchase The legal text that is
the product(s) number of prints barcode ID (GS1 coupon is shut off from coupon expires the coupon (e.g. requirements (e.g. When you to appear on the
(e.g. Acme per consumer is preferred available for consumer view SAVE $1.00) buy ONE (1) Acme coupon image
Detergent) device format) digital Detergent)
distribution
Max 100 Default – 2 per GS1 max 54 MM/DD/YYYY MM/DD/YYYY MM/DD/YYYY Max 20 characters Max 145 characters Max 1,000 characters
characters (each) user device characters (combined total)
On-Screen Display Images
> 80x100; 72 dpi; 14 KB max; gif on a white background
> 600x600; 72 dpi; 150 KB max; jpeg Secure On-Screen
Printed Coupon Images Printed Coupon Gallery
> 300x506; 300 dpi; 100 KB max; gif, jpeg or png Coupon Display
Clearinghouse
> Identify the clearinghouse being used
Rolling Expiration Date Full-page Printing Options:
> Choose an expiration as a rolling number of days after consumer prints Coupons are typically printed three coupons to a page. Clients can elect to have their
coupon printed on a single page with an ad, recipe, rebate form, etc.
Geographic Distribution Assets should
> Select national or ZIP code distribution be delivered 10
Full-Page Print with Image Below Coupon: Full-Page Print with Mail-in-Rebate Form:
Secure Printed Coupon Logo > Image size: 1600x1600; 300 dpi > Image size: 1900x2200; 300 dpi business days
> Image size = 300x204; 300dpi > Format: gif, jpeg, png > Format: gif, jpeg, png prior to launch
> Format = gif, jpeg, or png > Max file size: 100 KB > Max file size: 100 KB
> Max File Size = 100 KB
12 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ Email Ad Specs: Performance Layouts
Email campaigns are 1:1 marketing communications sent to a consumer’s inbox and accessible across multiple devices/operating systems. The goal of the
communication is to build brand/company awareness with a specific audience and drive them in store with a call to action. Valassis recommends using our industry-
proven email templates for the fastest content delivery and best performance. If a custom email layout is required, please refer to the Custom Email Ad Specs slide.
Clients should provide the following content to produce the email message:
Copy Image Formats / Dimensions Fonts
See Email Creative Brief for all copy and campaign content Acceptable formats: jpg, png, gif Please include all fonts used in any native
requirements. Images: Minimum 600 pixel width required for responsive design. Height creative files being supplied or required
as needed. per your brand style guide.
Due to quality and copyright issues, we cannot accept images captured
from websites.
Best Practices and Guidelines
Sender Information Content
> Keep from line to your brand name; do not combine it with other words > Use web-safe standard fonts
> Keep subject line to 49 characters or less > Body copy font size should be no less than 12 pixels Assets should be delivered 10
> Make the subject line informative, short and recognizable > Title font size should be 18 to 24 pixels business days prior to launch
> Include the following: brand name, offer value, time sensitivity/urgency > Minimize graphics and images to logos, product or situational photos
> Do not embed video in an email. Instead, include a link that takes the Your Email Should Include:
> Personalization
user to a website that plays a video -or- use an animated GIF, Your logo, product image(s), a
> Adjust your message and visual content blocks based on demographic provided the file size is under 100 KB strong call to action,
data such as Age, Race, Gender, Location, Marital Status, Education,
> Hyperlinks/ social media images should be 44x44 pixels, large participating locations/phone
Occupation
enough to tap with a fingertip #s and URLs
> Optimize content for future emails based on previous performance –
what kinds of content worked best? Try using content that non-openers > Footer
may have missed > Include your organization’s postal address (required by CAN-SPAM)
> Ensure your subject line and copy is creating a personalized
experience, using macros such as FirstName, nearby store addresses, > Do not include an opt-out link; it will be added by Valassis
City, etc.
13 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ Email Ad Specs: Performance Layouts (cont’d)
Valassis’ dynamic email templates are designed around our highest performing content layouts across all of our email campaign data in order to ensure the highest
engagement possible for clients. They also allow for personalized dynamic content and are fully responsive for a consistent viewing experience across all device types.
Below you’ll find our recommended templates to best align with the client’s campaign criteria.
Standard Plus Advanced
> Client is communicating a simple message with > Client is focused on promoting multiple store locations > Special promotion to offer specific audiences
minimal clutter near the recipient
> Promoting a sale or multiple sets of featured products
> Client want to focus on a single point of > Client has a special offer that they want to make that they want to target at specific audiences
engagement/click through available to select audiences
> Multiple images and/or promotions in their email content
> Client has a single body of text content
14 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
/ Email Ad Specs: Custom
Custom email message creation requires additional lead time and carries additional cost.
Clients should provide the following creative files to produce the email communication:
File Formats Image Formats / Resolution Fonts
Acceptable formats: psd (preferred), indd, ai, eps Acceptable formats: jpg, png, gif Please include all fonts used in any native
Unacceptable formats: html or pdf Resolution: 72ppi or higher creative files being supplied or required
Images: Minimum 600 pixel width required for responsive per your brand style guide.
design. Height as needed.
Layered artwork and vector-based logos are preferred to provide our Due to quality and copyright issues, we cannot accept images
team maximum flexibility in recreating your designs for Email. captured from websites.
Best Practices and Guidelines
Sender Information Content
> Keep from line to your brand name; do not combine it with other words > Use web-safe standard fonts
> Keep subject line to 49 characters or less > Body copy font size should be no less than 12 pixels
> Make the subject line informative, short and recognizable > Title font size should be 18 to 24 pixels Assets should be delivered 12
> Include the following: brand name, offer value, time sensitivity/urgency > Minimize graphics and images to logos, product or situational photos business days prior to launch
> Do not embed video in an email. Instead, include a link that takes the
Layout
user to a website that plays a video -or- use an animated GIF, Your Email Should Include:
> Limit to one page in length, approximately 800 pixels provided the file size is under 100 KB Your logo, product image(s), a
> Design for mobile by keeping the width at or less than 600 pixels. Use > Hyperlinks / social media images should be 44x44 pixels, large strong call to action,
a single column vertical layout enough to tap with a fingertip participating locations/phone
> Put your offer between 300 and 500 pixels from the top of your
#s and URLs
message Footer
> Design with a ratio of 70% text to 30% images, lowering the likelihood > Include your organization’s postal address (required by CAN-SPAM)
for the email to be delivered as‘SPAM’or‘JUNK’ > Do not include an opt-out link; it will be added by Valassis
15 © 2021 Vericast. All Rights Reserved. Confidential - Do Not Distribute.SPECS : DESKTOP + LAPTOP + TABLET + MOBILE
Landing Pages offer various
/ Landing Page Specs elements that can be used in
different combinations to create a
A landing page is a perfect way to extend branding and messaging initiated from rich user experience that aligns
a display, social, email, or print ad to increase engagement with a campaign. Our with the goals of the campaign.
templatized pages give structure for positive brand interactions while providing
Core Elements
the flexibility to craft the page in a way that supports various needs. > Social Sharing Buttons
Images: > Background Color
> Background Image
File Types
Allowed Dimensions > Button & Link Color Theme
Accepted
> Branding Area Images
jpg, png, gif Background Image: > Branding Area HTML
1200px - 1600px wide (landscape orientation works best)
Extended Elements
Content Area Images (branding area, button stack, product
> Referral Domains
gallery): Minimum 800px wide. Height as needed.
> Redirect URL
Resizing Creative Asset Checklist > Tracking Code
Images will be auto scaled proportionately Specify your preferences for > Embedded YouTube Video
to fit in content areas depending on the customizable elements and > Age Verification
screen size. applicable files. > Add-to-Cart Link
Responsive Image Swapping
Branding areas allow for different images Premium Elements
All assets are due 10
to be displayed depending on whether the
days prior to launch > Store Locator
user views the page on a mobile device or
> Button Stack
desktop computer.
> Product Gallery
Image Text Responsive Template: Landing
pages are built with a responsive
Ensure your text can be read at about
design to adjust to various
400px wide. Images containing text built
devices.
for desktop can be rendered illegible when
scaled down to mobile layout sizes.
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