DISCOVER MORE - TOP TREND SPRING SUMMER 2020 - DEMERAL
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TOP TREND SPRING SUMMER 2020 DISCOVER MORE
TOP TREND SS 2020
HAIRSTYLE HAIRCOLOR
Strong but soft lines, shapes that are inspired by the Bob, The season’s leading color trend is inspired by airiness,
deconstructed, thanks to subtraction techniques elegance and transparency.
performed on every length. A new attitude manifests itself through luminous
Each cut is an alternation of controlled shapes with transparencies and featherings with a “scratched” effect.
full-bodied textures and pure airiness. In styling, the hair The palette is full of chromatic suggestions: from pastel
is disciplined at the roots and less structured on lengths, reflections to some most delicate natural appearing ones.
with free movements or Bouncy Waves. Playing with light has never been easier!
The imperfect Scruffy Bun also reigns in a most modern The new Teasing Light services are the proof: create them
and unusual version of the sophisticated messy wrap-up. with the Teasing Table, the blending spatula.
No forcing but only a desire for airiness and freedom.
SUMMER
G 2
IN
0
PR
20
• S
HAIR
•
IANA
DEME
trend
AL
RA
IT
L
LA A
BELLE Z Z
BEHIND
the scenes
MULLET BOB CHIN BOB PIXIE CROP
TOP TREND SS 2020 Sand Rose Brun Cashmere Peach Blonde
REBEL LONG CHIN BOB SHAGGY LOB
Smoky Gold Rose Peach Ginger Peach
Chris is wearing a CHIN BOB Brun Cashmere
Adele is wearing a CHIN BOB Rose Peach
Sophie is wearing a REBEL LONG Smoky Gold
Kate is wearing a MULLET BOB Sand Rose
Aurora is wearing a SHAGGY LOB Ginger Peach
Ally is wearing a PIXIE CROP Peach Blonde
FAC E TO FAC E W I T H . . .
LORENZO BRAMBILLA
The timeless bob, a trendy classic
Lorenzo, what is style to you? The styling of the hair is undoubtedly your workhorse. How did you
Today, there are no limitations. Anything and everything is in style. True enhance all 6 Freshair collection looks that you created for Demeral?
style aims to bring out every woman’s hidden beauty. The first step is To make the looks current, I made them disciplined at the roots, natural
to understand what one does not like. I prefer looks that are not too and textured on the lengths. As for the waves of this summer, the trend
structured, sort of natural, with subtle and airy colors that move under is Bouncy: a fuller and expansive alternative to the Beachy Waves, for
the lights. those who want to show off, more accentuated waves towards the ends
of the hair and around the face.
What will be the next haircut trend?
The Bob is amongst the coolest trends for S/S 2020. But not the And what about the up dos?
traditional Bob, because there are some innovations. The most current There will be two main trends: the Scruffy Bun, a messy chignon, with
Bob is deconstructed, airy, mixed with other styles and customized a casual and improvised appearance that gives it just the right dose of
right down to the last strand. It surprises by its versatility, winning first spontaneity; and the Fake Bob, which, done on long hair, simulates a
prize for a go-anywhere cut on any type of length. Bob, even if it is just for a single occasion.
So, it’s a cut that will never go out of fashion?
That’s right, it is everlasting and never disappoints amid various new
trends and evolutions. Longer, shorter or combined with other looks,
the result is always glamorous.Play with
the light!
Discover the new
TEASING light
TRANSPARENCIES AND BRIGHT FEATHERINGS
WITH A SCRATCHED EFFECT.
Created with the help of the Teasing Table. Soft regrowth. No fake effect.Follow the trend of the moment!
DISCOVER CUTS AND COLORS OF
PARTECIPATE IN CUT & STYLING
AND COLORISTE EVOLUTION WORKSHOPS
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