ECONOMIC UPDATE HUME CITY COUNCIL - Investment Attraction Edition 2020 hume.vic.gov.au
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HUME CITY COUNCIL ECONOMIC UPDATE Investment Attraction Edition 2020 hume.vic.gov.au
CONTENTS
1 Hume’s award-winning businesses
2 Connect with us
4 Key industries in Hume Winners of the 2020 Hume Business Awards with Hume City officials at the gala awards night.
5 Hume City: A unique place to visit and live
Mayor’s message Hume’s award-winning businesses
6 GEA Australia Mickleham business and Australian household name, Dulux Australia, was named
Welcome to the March 2020 Economic Update. Business of the Year at the 2019 Hume Business Awards. Dulux received the award for
8 Lort Smith Animal Hospital This first edition of the year is where we showcase a selection of the innovation, contribution to the community and local jobs creation.
stand-out economic development activities happening within Hume City.
10 Hume City: Planning and growth I am passionate about connecting and supporting local businesses so they
can thrive. Hume has solid foundations for promoting business prosperity and
12 Melbourne Airport growth: a large, multi-skilled labour market; excellent business to business
opportunities; a rapidly growing population; and a Council that operates as a
strategic enabler for all these essential growth factors.
14 Stockland: Cloverton MAC
Hume City’s economic base is set to grow even stronger in coming decades.
For example, in this edition you can read about Stockland’s city-shaping new Business Leader of the Year – Michael Osborne, Sage Business Group Business of the Year – Dulux Australia
16 Visitor Economy: Living Legends community of Cloverton and plans for a Metropolitan Activity Centre destined to
become the new capital of Melbourne’s north. The 2019 Business Leader of the Year award went to Michael Osborne, a Director of Sage Business Group and President of the Sunbury
Business Association.
18 StartNorth is open for business As usual, we have struggled to condense the many developments occurring
at Melbourne Airport into just two pages as the central airport complex is The awards ceremony, held in the new-look Town Hall Broadmeadows, was the most well-attended in the history of the awards, reflecting
such a dynamic and constantly evolving environment. This pace of change is the record number of entries. Competition was fierce, with 65 finalists vying across 14 categories
19 People in Hume: mirrored in the steady arrival of new developments in the largest business park
in the southern hemisphere, located adjacent to the airport. GEA Australia’s 2019 HUME BUSINESS AWARD WINNERS BY CATEGORY
Donna Mills
multimillion dollar headquarters is one of the new arrivals you can read about in Cafés and Restaurants Manufacturing
Dale and Jenni Vocale
this edition. Marnong Estate Dulux Australia
You can also read about Hume’s award-winning tourism attraction, Living Customer Service New & Emerging Business
20 Hume City: Snapshot
Legends, which won a People’s Choice award at last year’s state tourism awards. Lotus Smiles Dental Nutbug
Caring for animals is also at the heart of Lort Smith’s vision for a $15 million Diversity Professional Services
community centre in Campbellfield. Brite Services Blackbird and Wren Real Estate
Education and Workplace Learning Retail
Our ‘People in Hume’ section features two small businesses, Berrydale Swim
Gowrie Victoria HomeGrown Gifts
Centre and Street Feast, and their inspiring owners. In this edition, you will also
learn more about our new coworking space, StartNorth and its 2020 business Food Manufacturing Small Business
accelerator program. Procal Dairies Advantage Caravan Repairs
Human Resources Sustainability
I will end by congratulating the many winners and finalists in the 2019 Hume Delaware North Enable Social Enterprise
Business Awards. These businesses epitomise the quality, depth and breadth of
Innovation Tourism
Hume’s vibrant business community.
Innovative Plastic Solutions Living Legends
Enjoy reading this edition of our Economic Update and may you all have a year
The 2019 Hume Business Awards are proudly supported by: Sinefo ICT Solutions, Telstra Store Broadmeadows, Integra Systems and the Victorian Government.
of sustained business growth and success!
Cr Carly Moore NATIONAL AND STATE AWARDS Downer won the Large Business category for Reconophalt, an
Hume City Council is a proud supporter of the asphalt pavement material that incorporates non-traditional
Australian Made, Australian Grown Campaign.
Mayor of Hume 2019 AAA National Airport Industry Awards
repurposed materials to reduce environmental impact without
Melbourne Airport won three Airport Innovation and Excellence
compromising product performance. The material was developed
If you have any comments, suggestions or stories of interest awards at the annual Australian Airports Association Awards.
in partnership with Close the Loop and RED Group.
for the Economic Update, or if you would like to receive a
copy please contact us on 03 9205 2200, or visit Hume City Premier’s Sustainability Awards 2019 RACV Victorian Tourism Awards 2019
Council’s website: hume.vic.gov.au Enable Social Enterprises, a Broadmeadows-based e-waste Living Legends, the popular home of retired champion
Information in the articles in this magazine has been reported
social enterprise and not-for-profit, won the Premier’s Recognition racehorses, won the People’s Choice Award for Best Tourism
in good faith. No responsibility will be taken for any Award and the Innovative Products or Services category for their Experience or Service. Living Legends is based at Woodlands
inaccuracies, changes, errors or misconceptions. Enable IT Recycling initiative, which employs disadvantaged Historic Park in Greenvale and is featured on page 16.
people in a successful e-waste business.
Designed and printed by Enviro Print Group Pty. Ltd.
Factory 1, 134-136 Freight Drive, Somerton VIC 3062.
Victorian Manufacturing Hall of Fame Awards 2019
Ph: 03 9303 9700 enviroprintgroup.com.au Dulux Australia was named Manufacturer of the Year – Large Business.
B 1
Connect with us
Hume City Council offers a wealth of advice, support and incentives to new and FIND A BUSINESS MENTOR Hume Multiversity can assist businesses by providing:
research and innovation solutions for real world business problems
existing local businesses. Members of our Economic Development team engage Our team can also link you up with support from experienced
business mentors, provided by Small Business Victoria. workforce training and development programs
with dozens of businesses every weekday and are looking forward to hearing access to courses and tertiary pathways
from you soon. The 45-minute consultations are free, and the mentor will assist
you with how to differentiate your business from competitors and internships and work experience programs
provide advice to help your business thrive. community research initiatives, and
INVEST IN HUME Environmental Upgrade Agreements – Council also offers
Visit: hume.vic.gov.au/BusinessSupport entrepreneurship programs.
an alternative funding option for eligible businesses to invest in
Hume City is growing rapidly in Melbourne’s outer northern For more information contact Council’s Multiversity
environmental upgrades, such as rooftop solar installations, as a CREATE LOCAL JOBS FOR LOCAL PEOPLE
suburbs and is the ideal location for conducting business on a Engagement Officer on (03) 9356 6142.
cost-effective mechanism.
local, national and international scale. Council’s Local Jobs for Local People (LJLP) Program provides
Visit: hume.vic.gov.au/SustainableBusiness hands-on support for businesses wanting to employ local staff. STARTNORTH
With a $14.3 billion gross regional product, Hume offers multiple
Businesses can access our free recruitment support, which links StartNorth is a coworking space and community, located in Town
opportunities to pre-lease or purchase commercial and industrial GROW YOUR LOCAL NETWORK local jobseekers with local employment opportunities, saving Hall Broadmeadows, which provides workspace desks, private
assets with lot sizes ranging from 1–30 hectares.
Hume City Council provides support to all businesses through an valuable time and resources during the recruitment process. offices, events, programs and staff support.
Hume is located 18 kilometres from Melbourne’s CBD and is annual program of events such as business networking lunches,
We can support business by: This vibrant coworking hub has been established by Hume City
home to Melbourne’s 24/7 curfew-free international airport, business awards, seminars, forums, training opportunities and
allowing people, goods and containers to be moved efficiently workshops. advertising vacancies on the Hume Joblink Talent Community Council to support startups, scaleups and local businesses in
across Australian and international markets. promoting vacancies direct to local people through various Melbourne’s north.
These events enable local businesses to engage with each other
and connect with representatives from Council, state and federal community networks and agencies Visit: startnorth.com.au
World-class logistics infrastructure, including direct rail access to
the Port of Melbourne, a thriving local business environment with government, and various other stakeholders, while expanding providing support with pre-screening, interviewing and
strong business to business opportunities, ready access to labour their knowledge and skills. VISITOR ECONOMY (tourism)
shortlisting, and
markets, and great lifestyle options are further reasons why locating inviting you to attend and meet local residents and jobseekers Council is actively charged with positioning Hume City as a visitor
your business in Hume will support its future growth and success. Council has a demonstrated capacity for directly influencing jobs destination and encouraging visitation and dispersal.
growth and encouraging business to business opportunities. Our face-to-face at an employer-led information session. These
Hume City Council also offers the following support and strong local networks are constantly evolving and expanding. By sessions are an effective way for businesses to engage with Economic Development facilitates the development of new tourism
incentives: tapping into these networks, new businesses can quickly carve out investments, and supports the growth and resilience of existing
local talent and open up opportunities to directly recruit
a financial incentive in the form of an establishment grant for their own local network of key suppliers and customers. tourism operators through marketing and promotional activities,
local people. partnerships, business engagement and other development
a new business (subject to discussion and based on selection We can provide you with connections to business consultants, opportunities.
criteria) commercial real estate agents, and state and federal government Visit: humejoblink.com.au
departments, all of which can help you to grow your business in Council also operates the Hume Visitor Information Centre and
free pre-planning application meetings, and MULTIVERSITY
Hume. pop-up visitor information sites positioned across Hume City.
a dedicated senior planner for major projects and developments Council has partnerships with leading tertiary institutions and
Visit: hume.vic.gov.au/businessevents industry bodies to promote collaboration and innovation across Visit: hume.vic.gov.au/BusinessSupport
OBTAIN GUIDANCE AND ADVICE
government, education and the private sector.
Whether you are starting a new business, thinking of expanding or
ACCESS RETAIL TIPS AND TOOLS
relocating, looking to comply with legislation or seeking training, Hume City Council is committed to growing the city’s diverse The Multiversity project delivers programs under six pillars, with
we can provide advice and point you in the right direction. mix of major and neighbourhood retail centres. We do this by the overall aim of developing a local workforce and business
providing support and a variety of tools, tips and information for community that are educated, agile and ready for the jobs and
Visit: hume.vic.gov.au/Business retail businesses. opportunities of the future.
IMPROVE YOUR BOTTOM LINE For example, our visual merchandising fact sheets provide
The purpose of Hume’s Business Efficiency Network (BEN) is invaluable tips on how to create an engaging customer experience
to engage with Hume businesses and help them improve their when people visit your store. These resources, and the Hume 2019 BUSINESS SUPPORT RESULTS
financial bottom line by identifying opportunities to: Outdoor Dining Guide, can be downloaded from our website.
improve energy usage and efficiencies Visit: hume.vic.gov.au/BusinessSupport 1,000+ Attendees at local business events
reduce and repurpose waste
START A HOME-BASED BUSINESS
optimise water use, and
Council’s Economic Development Team can also assist residents 2,493 Vacancies listed on hume joblink
develop sustainable wastewater practice.
wanting to set up a home-based business.
The BEN engages directly with businesses, offers technical advice
and support on environmental and sustainability issues, and It can be daunting at first, but with many tools and resources for 600 Local jobs facilitated
provides networking opportunities to encourage business to small and home-based businesses available on our website, and
business connections. assistance just a phone call away, we can help make your dream
a reality. 534 Local jobseekers supported with accessing employment
Regular BEN forums, workshops and masterclasses deal with
topical and trending subjects. By staying informed on state and Tapping into Council’s local networks and attending local business
federal programs, the BEN is able to direct businesses to grant events, can also help to overcome the potential isolation of 369 Local businesses supported with employment
and funding opportunities for energy efficiency and resource running a small business from your home.
recovery initiatives. Visit: hume.vic.gov.au/BusinessSupport
200 Local people employed through the Local Jobs for Local People Program
The BEN supports Hume businesses with:
Energy$mart rebates – Council offers rebates to businesses for
energy efficiency installations such as converting to LED lighting. 8 Multiversity partners
2 3
KEY INDUSTRIES IN HUME
Total jobs: 93,030
Hume City Gross Regional Product (GRP) as at 30 June 2019 was $14.08 billion.
This was the highest amongst Councils in the north and west metropolitan region
(excluding Melbourne) and accounted for 3.2% of Victoria’s Gross State Product.
Top 5 industries by output Top 5 industries by employment
Total jobs: 12,374 Manufacturing Manufacturing
Public Administration & Safety Education & Training
Broadmeadows
Dallas Education & Training Health Care & Social Assistance Craigieburn Central
HUME CITY
Jacana Rental, Hiring & Real Estate Services Public Administration & Safety
Construction Retail Trade
Total jobs:
Bulla,
357
Construction
Mining
Mining
Construction
A unique place to visit and live
Electricity, Gas, Water & Waste Services Public Administration & Safety
Oaklands Junction
Wildwood Agriculture, Forestry & Fishing Electricity, Gas, Water & Waste Services The Visitor Economy (tourism) is Hume City’s fourth largest economic driver with
Clarkefield Rental, Hiring & Real Estate Services Agriculture, Forestry & Fishing an output of $2.068 billion and over 6,400 jobs, contributing to the economic
prosperity of the city. This growth highlights the important role Hume City
Total jobs: 24,943 Manufacturing Manufacturing
Council has in supporting local tourism and enhancing the liveability of the city.
Construction Construction
Campbellfield
Transport, Postal & Warehousing Transport, Postal & Warehousing
The population of Hume is forecasted to be 241,018 in 2020 and is expected to
Somerton grow rapidly to 367,354 by 2040.
Wholesale Trade Wholesale Trade
Fawkner
Rental, Hiring & Real Estate Services Retail Trade
WHY ARE PEOPLE CHOOSING HUME CITY? RETAIL
Total jobs: 8,827 Construction Construction Located in one of the most liveable cities in the world, Hume Discover the abundance of retail experiences and direct-to-public
Rental, Hiring & Real Estate Services Retail Trade City is a great place to live, work and visit. Hume offers an outlets on offer in Hume City. Some of the amazing products
Craigieburn abundance of different experiences all within a 30-minute drive manufactured include dairy produce, confectionery, spices,
Manufacturing Education & Training
Mickleham from Melbourne’s CBD, a 45-minute train ride from Flinders Street biscuits, furnishings and household goods. Visit household
Kalkallo Transport, Postal & Warehousing Manufacturing Station, or a 5-20 minute drive from Melbourne Airport. names including Sahara Dairy, House of Biskota, Bali Abundance,
Retail Trade Health Care & Social Assistance Melbourne Arancini, Fresh Cheese Co. and Tontine.
Yuroke With many unique and historically significant places to visit and
explore, including Victoria’s oldest homestead, the birthplace of ARCHITECTURE, HISTORY AND HERITAGE
Total jobs: 10,852 Rental, Hiring & Real Estate Services Education & Training the Ashes, award winning wineries, Australia’s first surf park, An amazing array of historic buildings are on offer in Hume City,
Manufacturing Health Care & Social Assistance URBNSURF, parks and gardens, markets, museums and galleries, many of which have been adapted for modern day uses. The
Gladstone Park, walking and cycling tracks and festivals and events, Hume City has Sunbury region features many historic bluestone bridges, railway
Construction Retail Trade
Westmeadows, Attwood, a lot to offer both residents and visitors alike. viaducts and churches and is home of the Sunbury Pop/Rock
Transport, Postal & Warehousing Construction
Greenvale, Meadow Heights, WINERIES
Festival. The area is also home to Victoria’s oldest homestead, Emu
Education & Training Transport, Postal & Warehousing Bottom Homestead, built by George Evans in 1836. Sunbury also
Coolaroo and Roxburgh Park Hume’s wineries are the closest to Melbourne’s CBD, with some boasts the birthplace of the Ashes, where the Ashes Urn was first
producing cool climate wines since the 1860s. Many of the
Total jobs: 7,814 Rental, Hiring & Real Estate Services Retail Trade
region’s boutique wineries have cellar doors open for tasting and
presented to touring English Cricket Captain Ivo Bligh.
Construction Health Care & Social Assistance sales, as well as cafés and restaurants open for lunch and dinner. NATURE, PARKS AND WILDLIFE
Sunbury Retail Trade Education & Training Hume City is home to a wealth of native wildlife including
Diggers Rest DINING
Electricity, Gas, Water & Waste Services Construction kookaburras, galahs, echidnas, platypuses, kangaroos and
Whether you’re looking for a quick bite to eat or a culinary waterbirds. Visitors can enjoy wildlife experiences at a range of
Health Care & Social Assistance Accommodation & Food Services experience, Hume’s range of multicultural restaurants, cafés, parks and reserves including Jack Roper Reserve, Albert Road
takeaway shops, delis and coffee shops will have something to Nature Reserve, Woodlands Historic Park, Mount Holden, Kismet
whet your appetite. Sunbury’s O’Shanassy Street is fast becoming
Total jobs: 27,863 Transport, Postal & Warehousing Transport, Postal & Warehousing
a premier dining precinct with its growing alfresco dining offer
Creek, Spavin Drive Lake, Jacksons Creek, Evans Street Native
Grassland and the Emu Bottom Wetlands.
Manufacturing Accommodation & Food Services and tree lined paths. The north east of Hume is the go-to place
Tullamarine
Construction Construction for authentic Middle Eastern specialities. For rose lovers, the Alister Clark Memorial Rose Garden in Bulla
Melbourne Airport is a must. There’s also Living Legends at Woodlands Historic Park,
Rental, Hiring & Real Estate Services Public Administration & Safety
Keilor featuring Woodlands Homestead, retired champion racehorses,
Administrative & Support Services Manufacturing
wild kangaroos, heritage gardens and native bushlands.
Source: .id Economy Profile
Visit: hume.vic.gov.au/tourism or
follow @discoverhume on Instagram
4 5
GEA AUSTRALIA
Process technology giant makes
Melbourne Airport its home
GEA’s global footprint in 2019 GEA’s Hume footprint in 2020
Executives from GEA Australia compared several locations in different
Operations in over 50 countries 3,500m2 warehouse
municipalities during their search for the ideal location to consolidate
Approx: 18,600 employees 900m2 workshop
five Melbourne facilities into a single national headquarters. They were Approx: EUR 4.8 billion revenue 100kW solar system
surprised to discover that a prime position directly beside Melbourne Airport 70,000 litre rainwater storage
was one of the most competitive options. 12 waste sorting streams
200+ on-site environmental audits planned
Given the global technology company’s daily reliance on the
airport’s freight and passenger terminals, a greenfield site in
Mace Way, off Airport Drive, was chosen to house its new
flagship premises in Australia.
“We import a continual flow of newly manufactured equipment
and parts through the airport’s freight terminal,” explains Goran
Erdevicki, Managing Director GEA Australia. “And we have
multiple people moving through the airport’s domestic and
international terminals on a daily basis, so it made sense to locate
our new headquarters nearby.”
Developed by Melbourne Airport’s Property Group and built by
Qanstruct (Aust) Pty Ltd, the multimillion-dollar purpose-built
facility features a 3,500m2 warehouse and 900m2 workshop,
offices and staff amenities.
GEA Australia has taken out a 10-year lease on the premises,
which it moved into last November, bringing more than 100 jobs
into Hume City.
“It’s been amazing to see the difference now that everyone’s
Headquartered in Germany, GEA is one of the largest suppliers working together under the one roof – people are really mixing
of production machinery, process plants, process technology and and finding new ways of working together.”
components for the food processing industry. Around 70 per cent
of the company’s revenue comes from the food and beverages Another benefit of designing a brand new home was the ability
sector, including supplying state-of-the-art equipment for dairies to improve energy efficiency and reduce their environmental
and breweries. Other client industries include environmental, footprint. Following an application process, Hume City Council
chemical, and pharmaceutical manufacturers. made a substantial financial contribution towards the cost of
installing a 100kW solar system, comprising more than 300 solar
GEA manufactures the high-tech machinery in Europe and panels, on the roof of the building. This contribution was provided
Asia then ships it to sales and distribution centres to over 50 as a new business establishment incentive. Other sustainable
countries around the world. The company employs approx. features of GEA’s step-change fresh start include:
18,600 people worldwide and generated around EUR 4.8 billion
LED sensor lighting throughout the building;
in revenue in 2019.
two large tanks for harvesting rainwater;
Goran says their new home at Melbourne Airport is one of the a 12-stream internal waste sorting system, with the ultimate
best facilities he’s seen after visiting numerous GEA sites across
aim of having zero waste going to landfill;
the globe. Their proximity to the major distribution channels
associated with the airport and nearby Hume and Calder a new electric forklift fleet; and
freeways is extremely convenient and is already generating tele-and-video conferencing equipment in meeting rooms to
internal efficiencies and flow-on benefits for customers. reduce reliance on air travel.
The company had been left with five legacy operations across According to Goran, the Council’s Local Jobs for Local People
Melbourne after acquiring a number of businesses during their 50 program is also helping the company recruit new employees
years of operation in Australia. from the local area. “It’s a great catchment area for employing
“Our old buildings and offices were rabbit warrens full of old both white collar and blue collar workers and it’s a good place to
furniture,” Goran says. “And while there was some collaboration, live, which we also took into consideration when we chose this
location”, he says. GEA Australia’s state-of-the-art new national headquarters beside Melbourne Airport opened in November 2019.
having our staff split across five separate locations wasn’t ideal.
Photo courtesy Qanstruct (Aust) P/L and Gavin Blue Photography.
Visit: gea.com/australia
6 7
LORT SMITH
Pet saviours find a haven in Hume “Our new Campbellfield site is very accessible, central and well-connected. It will
be much more accessible to people living in our wider catchment area.”
Melbourne’s iconic non-profit veterinary care organisation is establishing a – Fiona Webster, CEO, Lort Smith
$15 million^ community centre in Campbellfield.
Lort Smith, which operates the busiest animal hospital in Australia
from its North Melbourne headquarters, is currently pursuing a
$30 million capital development program. The organisation’s
ambitious Stay and Grow Strategy involves two major projects:
Lort Smith’s annual impact
upgrading its existing inner-city facility into a world-class
animal hospital, and $10m positive social impact
establishing a purpose-built community centre in Campbellfield. (estimated by Ernst & Young)
The community centre will feature an animal adoption centre 30,000+ veterinary consultations
and a community veterinary clinic with the opportunity to offer
training placements to vets and vet nurses. A visit to Hume City’s
800 animals placed in new homes
dog agility parks at Broadmeadows Valley Park and Craigieburn $1.5m in discounted vet care
Dog Park late last year, also informed the design of an outdoor
2,500 hours of pet therapy
off-lead dog park for the site.
Lort Smith is contributing $7 million of its own funds towards the
community centre project. The Lort Smith Our Future Is In Your
Hands Capital Campaign has already fundraised almost half the
remaining $8 million required to complete the build. A historic photo of patients in the original Lort
Smith-Lyle Hospital for Sick and Injured Animals
A 1.6-hectare greenfield site in Berwick Road has been purchased in North Melbourne.
to accommodate the centre, which will occupy around one Source: Lort Smith.
quarter of the land, leaving ample room for future expansion. In
the meantime, Lort Smith CEO, Fiona Webster, says the spare land
will be ‘greened’ with landscaping and tree planting, and opened
up to a variety of compatible land uses.
A HISTORY OF SUPPORTING SMALL BUSINESS
Construction is scheduled to begin early this year, with the build
Lort Smith has been helping Melbourne people care for
expected to take around 12 months.
their pets and working animals for more than 80 years.
“Year on year the need for our services grows and our current
In 1936, two determined women, Louisa Lort Smith and
physical facilities in North Melbourne have reached their limits,”
Lady Frances Lyle, established a hospital to treat the
Fiona says. “We also recognise that many people don’t feel
animals of the poor and disadvantaged. At the time, it
comfortable travelling into the inner-city to visit our hospital, so it
was known as the Lort Smith-Lyle Hospital for Sick and
makes sense to open up a new location that’s more accessible for
Injured Animals.
people in the middle and outer suburbs.”
In those days, many small businesses and low income
COMMUNITY-BASED SERVICES earners depended on animals, such as horses, for their
The Campbellfield centre will provide: livelihoods. For example, horse-drawn milk deliveries
high-quality community veterinary services at affordable prices were still being made in some Melbourne suburbs well
discounted veterinary services for lower-income pet owners into the 1980s.
an adoption centre with amenities for animals waiting to be HUME BUSINESSES URGED TO CONTRIBUTE
rehomed. (Lort Smith has a steadfast policy to never euthanise Fiona invites Hume businesses to set up work-place giving
an animal that is capable of being rehomed.) campaigns to support the capital campaign or to make a
general donation. Donations are tax deductible and can be
Emergency Welfare Assistance to support people and their made at: lortsmith.com/.
pets during times of personal crisis, and
Businesses with national operations can also contribute
outreach programs, including pet therapy visits to hospitals,
through Lort Smith’s involvement in Animal Welfare
aged care homes, youth justice centres and other venues. League Australia.
JOBS, TRAINING AND VOLUNTEER OPPORTUNITIES A major donation may give the donor the opportunity to
Lort Smith will increase its workforce by around one third to a name a key area in the new community centre, including
forecast 210 full and part-time staff across both locations. This will the dog park. Expressions of interest about naming
create job opportunities for Hume residents, while the vet nurse opportunities, corporate giving, partnerships and work-
training facility will open up vocational training pathways. place giving can be directed to Lort Smith’s Head of
Fundraising and Communications,
The current pool of 400 volunteers will also be expanded, with Lort David Drysdale: 03 9287 6145
Smith’s management keen to find volunteers from surrounding ddrysdale@lortsmith.com.
communities. Volunteering opportunities include providing foster An artist’s impression of the Lort Smith animal-oriented community centre soon to begin construction in Berwick
care for animals, helping staff look after animals in the adoption Road, Campbellfield.
centre, gardening and providing pet therapy experiences. ^ Full project budget including the cost of the development site, which has already been purchased.
8 9
HUME CITY
Planning and growth
NEW EMPLOYMENT LAND:
ZONED AND DEVELOPMENT READY Current Activity Centres
In the last year, the supply of appropriately zoned and Future Activity Centres
development-ready employment and commercial land in Hume
Proposed Activity Centres
has continued to grow.
Existing Employment Land
In Hume’s north, the planning documentation for the new Gunns G
ully Rd Developing Employment Land
Merrifield Town Centre has been approved, which facilitates the
potential for 350,000 square meters of retail, health, commercial, Future Employment Land
entertainment and leisure floorspace, as well as areas of Potential Employment Land
Rd
residential living. Construction has commenced on the first stage,
ney
Residential Land (Future/Developing)
which will include a major supermarket and speciality shops.
Syd
Hume Fwy
Existing Urban Area
Old
l Park
NEW RESIDENTIAL GROWTH Donnybro
ok Rd Rural Living Residential
Jacksons Creek Regiona
In Sunbury, permit approvals have been granted for new Conservation Management Area
housing development along Sunbury Road, Lancefield Road
Conservation Land and Open Space
and Racecourse Road. These are the first stages of major
new development that will see over 19,000 additional homes Rid
de Greenvale Reservoir
lR
d
constructed to the south and east of Sunbury in the coming years. Water Course
Mt Ridle
y Rd
Planning has commenced for land to the west of the Highlands Proposed OMR
Lancefield Rd
Estate in Craigieburn. This is the final major greenfield Gap Rd Freeway
development area in Craigieburn. The planning documentation Arterial Road
Drv
is anticipated to be completed in 2021/22 with development
Elizabeth
Craigieb Proposed Arterial Road
Ca
commencing shortly after. urn Rd
ld
Existing Train Station
er
Vineyard Rd
Fw
d
SUSTAINED RESIDENTIAL GROWTH AND
ham R
y
Su
Proposed Train Station
nb
INFRASTRUCTURE INVESTMENT
ur
yR
2012 Melbourne UGB
Mickle
Melbo Link
Airport
d
Residential development remains strong with generous and
sustained levels of lot release and residential development Municipal Border
urne
throughout Hume, particularly in the Cloverton, Highlands and Bu
lla Green Wedge/Rural Land
By
Merrifield Living estates. pa
ss Airport Business Development Land
Hume Hw
Somerto
These growing communities, along with the more established n Rd Melbourne Airport Business Park
parts of Hume, continue to benefit from major investment by Merrifield Business Park
y
developers and Hume City Council in high quality recreation,
Merri Cre
Cooper St Somerton Intermodal Terminal
learning, leisure and community infrastructure and services.
Aitken Blvd
Tulla
Sydney Rd
This includes the recently reimagined Town Hall Broadmeadows,
m
ek Regio
in
ar
which includes a state-of-the-art events space and the eF
wy Broadmeadows Shopping Centre
StartNorth business incubator space, and a new Global Learning Atwood Connector
Craigieburn Central
nal Park
Centre in Sunbury. Barry Rd
Sunbury Town Centre
Budget and election commitments also point to a strong pipeline
Hum
of infrastructure investment by the State Government, including
e Fwy
Melbourne
duplication of Craigieburn Road and Sunbury Road, new car Johnstone St
Airport
parking at Craigieburn Train Station, new schools, and new
parkland along Merri Creek and Jacksons Creek. Ring Road
Metropolitan
Visit: hume.vic.gov.au/buidling/plannning/strategic_planning
POPULATION FIGURES AND FORECASTS FOR HUME CITY
Year at 30 June 2020 2030 2040 Hume City Population Growth Rate 2019-2020: 3.6% Land Area: 503km2 Gross Regional Product: $14.61 billion
(Source: .id population forecasts) (Source: .id population forecasts)
Forecast Population 241,018 310,312 367,354
(Source: Hume City Council Population Forecasts, .id consulting, January 2020)
10 11
MELBOURNE AIRPORT
Airport traffic and developments flying high Melbourne Airport is Australia’s
only major airport with a single
2018-19 aviation business
Melbourne Airport serviced a record number of travellers in 2019, won three 37.4m total passengers
terminal precinct.
innovation awards and implemented multimillion-dollar projects to streamline 5.3% increase in international passenger traffic
passenger and aircraft movements. 674 aircraft movements per day
Traveller amenities and security within the terminals were significantly improved. 36 international airlines
Construction began on a 10-storey dual-branded hotel, while work started on the 45 international destinations
$300 million Taxiway Zulu project. 30 domestic/regional destinations
An artist’s impression of what the airport’s redeveloped International Arrivals Hall will look like when complete.
The airport won three awards for innovation at the 2019 tourism once again grew significantly, with around 11.4 million
Australian Airports Association Awards, recognising its travellers flying in and out of Melbourne – an increase of 5.3 per
achievements in introducing smart security screening, using cent on the previous year. The overall percentage of Australian
‘rapid set’ cement to repair airfield pavement, and using passport holders travelling overseas through Melbourne also
advanced data modelling to manage passenger and vehicle increased by almost 6 per cent.
movements through the airport.
The airport also welcomed Cebu Pacific Air and Air Vanuatu and
In early 2020, work also began on a $60 million express link road further added to its international offering by opening up new
to connect the Tullamarine Freeway with Terminal 4. non-stop routes to San Francisco and Port Vila.
FUTURE-PROOFING THE AIRPORT IMPROVED TRAVELLER EXPERIENCE
Passenger movements through Melbourne Airport are forecast to The hospitality offerings in T2 and T3 were over-hauled with
almost double to 70 million people per year by 2038, while freight 11 new tenancies replacing most of the airport’s existing food
activity is predicted to triple. The Melbourne Airport Masterplan offerings in those terminals. Some of Melbourne’s best-loved cafes
2018 outlines the 20-year strategic priorities for scaling the and bars featured among the newcomers, to showcase the city’s
airport’s operations to service this demand. foodie scene.
Ground was broken on the Taxiway Zulu project, which will deliver Australia’s first AFL Kitchen and Bar opened its doors as part of
more than 250,000m2 of new taxiway pavement. The project the refresh, and Stomping Ground Brewing Co. became the first
will create around 200 jobs and enable the airport to expand its brewery to open in an airport in the southern hemisphere.
international capacity.
The airport redeveloped its T2 security screening zone, Construction is now well underway on the 464-room hotel beside T4 EXPRESS LINK
In late 2019, the airport announced plans to build a third runway commissioning Australia’s first screening point featuring eGates T4, which will operate under the Accor Group’s dual Novotel In late February 2020, construction began on an express link road
in a north-south orientation, pending Federal Government and Smart Security lanes. The innovative new technology includes and ibis Styles brands. The $163 million hotel development is to enable drivers to reach T4 from the freeway much faster. This is
approval. The new runway will ensure the airport can keep computed tomography (CT) scanning, state-of-the-art body generating 450 construction jobs and will provide 120 new jobs Melbourne Airport’s largest ever road investment and represents
pace with Melbourne’s increasing popularity as an international scanners, and automated tray return systems and aims to reduce for hospitality and tourism staff when it opens in 2021. The hotel the first stage of a long-term plan to improve overall road access
tourism destination, while supporting the nation’s fastest growing queuing times by 50 per cent. After a successful trial in T2, the CT is also kickstarting a new precinct, to be known as ‘The Hive’. to and through the airport.
population. It will create new opportunities for tourism, reduce scanning technology was extended to T4.
delays and add a further $16.8 billion per annum to gross state FREIGHT GIANT MOVING IN The elevated loop road is expected to carry 5,000 vehicles
product by 2043. Other in-terminal improvements included installing moving Leading global logistics provider, Agility Logistics, has chosen to per day when completed in 2021. A further $260 million is
walkways in T4, new retail offerings in T1 and T4, and providing locate its new Australasian headquarters in the airport Business earmarked for the second stage of the road upgrade, which
PASSENGER NUMBERS TAKE OFF new self-service check-in zones and automated bag drop facilities Park. Ground was broken on Agility’s 32,000m2 warehouse will provide a second elevated link to improve connections to
The previous year’s aviation business record was smashed, with in International Departures. Work also began on a multi-million complex early this year and construction is due to be completed Terminals 1, 2 and 3.
just under 37.4 million passengers transiting through the airport dollar upgrade of the T2 International Arrivals Hall, which will in December.
in the 2018-19 financial year. increase capacity in the zone and improve the overall welcome Visit: melbourneairport.com.au/
that international visitors receive. Almost 310,000 tonnes of freight moved through the airport
Melbourne Airport was Australia’s top performing airport last year during 2018-19.
in terms of servicing international passenger growth. International
12 13
STOCKLAND: CLOVERTON MAC
Planning the new ‘Northern Capital’ 2020 2046
Stockland’s city-shaping development of Cloverton is rapidly emerging in the Australia’s 2nd largest 30,000+ residents
north-eastern corner of Hume City. master-planned community 8 schools
1,100ha project area 17 local parks
The new suburb is the largest master-planned community ever established in Victoria 60ha greenfield site for MAC 80,000m2 retail, entertainment, food precinct
and the second largest in Australia.1 It is destined to become the knowledge capital 1,000+ residents 11ha hospital and health precinct
of the north and the cultural heart of the Northern Growth Corridor. $8.5b in ongoing economic activity2
7,500 jobs3
Artist’s impression of the Cloverton MAC, looking north toward Bald Hill
Located on the Hume Freeway in Kalkallo, about 38 kilometres civic and cultural facilities
north of the Melbourne CBD, Cloverton’s footprint traverses the new sites for flexible working
cities of Hume, Whittlesea and Mitchell. The development is valued
public open space – Merri Creek runs through the middle of
at more than $4.1 billion and will eventually deliver over 11,000
home sites, with more than 1,000 sites already sold and built. the Activity Centre, creating opportunities to infuse the
Activity Centre with nature
Cloverton has achieved a 6-star Green Star Communities rating
from the Green Building Council of Australia (GBCA). When fully regional sporting facilities.
developed, the community will be home to more than 30,000 CREATING LOCAL JOBS FOR LOCAL PEOPLE
people and its town centre will be a major retail and services hub.
The Cloverton MAC is expected to generate $8.5 billion in
A METRO-SCALE TOWN CENTRE ongoing economic activity and bring around 7,500 new ongoing
Cloverton is one of the last two Metropolitan Activity Centres (MACs) jobs into the Hume community. A further 6,500 temporary
being delivered in Victoria under the Victorian Government’s 35-year construction-related jobs will be generated during the staged
Plan Melbourne vision. The 60-hectare site earmarked for the Activity delivery of new infrastructure for the activity centre.2,3
Centre, pictured above, is situated in Hume City. Stockland’s State Economic Development Manager, Teresa
The new Activity Centre will become a retail, services and Maguire, says Stockland knows that having more people living
employment hub for the forecast 290,000 residents who will be and working locally contributes to a better quality of life for
living in the growth corridor by 2046. The large-scale retail precinct residents and enriches local community life as well. “Cloverton’s Metropolitan Activity
will be a focal point for outer-Melbourne and regional shoppers and
will provide strong employment opportunities for local residents.
“We would love every one of the jobs that we create at Cloverton Centre sits at the heart of the
to be filled by someone who lives locally,” says Teresa.
Northern Growth Corridor – the
Detailed planning and commercial negotiations are well underway A MAGNET FOR ADVANCED INDUSTRIES
for the MAC, which will be delivered in four stages over the next fastest-growing region in Australia’s
The shift from a traditional manufacturing base is driving a
25 years. Stockland intends to have Stage 1 under construction by
greater focus on attracting emerging industries and employment fastest-growing capital city.
2025. The new MAC will include:
opportunities into Melbourne’s northern suburbs. In particular, there
80,000m2 of retail space for supermarkets, specialty stores and has been strong growth in advanced manufacturing, agri-bio and It’s destined to become the capital of
big-box retailers. other agricultural technologies in the region.
the new Cloverton train station the north.”
The combination of a greenfields site, local tertiary education, a
a major tertiary education institution providing vocational and hospital and associated training facilities, together with proximity
higher education opportunities to those with limited access to agricultural industries, mean the Cloverton MAC will have 1
– Teresa Maguire, State Economic
Australia’s largest master planned community is Stockland’s Aura
strong potential to attract new knowledge-intensive industries
an allied and community health precinct with a proposed future
and associated high-value employment opportunities. 2
development in New South Wales. Development Manager, Stockland
hospital development Source: KPMG Gunns Gully Transport Corridor Business Case (2017)
3 Source: PriceWaterhouseCoopers (2018)
Visit: stockland.com.au/residential/vic/cloverton
14 15
VISITOR ECONOMY
Tourist attraction, Living Legends “The interaction we see between the horses and people of all ages and
is on a winning streak backgrounds ... that’s what’s most special about Living Legends.”
The Visitor Economy is the fourth largest industry sector in Hume City and one – Dr Andrew Clarke, CEO, Living Legends
destination, Living Legends, has been hitting its stride in recent years to earn
pride of place among the local tourism offering.
The high-profile attraction added more awards to its trophy cabinet during 2019,
winning the RACV People’s Choice Award – Best Tourism Experience or Service, in
the RACV Victorian Tourism Awards, and taking out the Tourism category in the
annual Hume Business Awards.
Established in 2006 as the ‘international home of rest for
champion racehorses’, Living Legends keeps retired Group One
race winners in the public eye. Five Melbourne Cup winners are
among the 27 turf legends currently enjoying a more relaxed pace
of life at Woodlands Historic Park in Greenvale.
“Champion horses have a big public following during their
racing days – they become heroes and celebrities,” says Living
Legends CEO, Dr Andrew Clarke. “But until we came along,
when they retired from racing they would suddenly disappear
from public life.”
Nowadays, locals and visitors flock to the property in the
thousands to feed and pat horses whose names are embedded in
Australia’s sporting and cultural identity – legendary names like
Might and Power, Apache Cat and Fields of Omagh. The oldest
legend in residence is 1994 Caulfield Cup winner Paris Lane,
now a stately 29 years old. The youngest is 2016 Melbourne Cup
winner, 10-year-old Almandin.
Dr Andrew Clarke, CEO, Living Legends at the
Living Legends is a registered charity and leases the publicly
owned Woodlands estate from Parks Victoria. Champion horses 2019 RACV Victorian Tourism Awards
have been owned, bred and spelled on the property since the
1840s. A horse walker and a full show jump course, both funded
through sponsorship, were installed last year and have enhanced
the experience for horses and visitors alike. “The visitor economy here in Hume is booming and we’ve had
wonderful support from Hume City Council, which promotes
The visitor experience also includes the restored, heritage-listed Living Legends as a key pillar of its tourism offer,” says Andrew.
Woodlands homestead, built in 1843, with its memorial garden; a
tearoom; and a collection of historic art and memorabilia. And the With this momentum, Living Legends has evolved into a multi-
700-hectare Woodlands Historic Park is criss-crossed with walking purpose entertainment, educational and cultural tourism venue,
and cycling trails that immerse visitors in a bush setting, while which employs around 12 people and has a particular strength in
some scenic spots provide panoramic views across Melbourne. group tourism. “We take the horses out into the community, but
our best work is done here at the property when we introduce THE 5 RESIDENT Hume’s Visitor Economy1
The expanded visitor experience and increased marketing, the horses to children with special needs, seniors and school
particularly via digital and social media, have significantly groups,” he explains. MELBOURNE CUP WINNERS
increased Living Legends’ visitation in recent years. Revenue from $2.068b tourism output
guided and self-guided tours increased by a massive 95 per cent in Living Legends is also a busy social and corporate events venue. HORSE YEAR
2018-19, and overall revenue increased by 28 per cent. Sponsored “After all ...” Andrew says with a smile, “... how many venues 5.5% of Hume City’s overall total output
Might and Power 1997
‘special guest appearances’, where horses are taken out to public offer the opportunity for your guests to have their photos taken
Rogan Josh 1999
4th largest industry sector
or private events, continue to be a major income stream. with some of the most famous racehorses in Australian history?”
Brew 2000 6,436 tourism jobs
Patronage from international tourists is also rising, with 14 per Living Legends is open 364-days a year. Entry to the historic
cent of visitors coming from overseas in 2018-19. Living Legends homestead and park is free, with a small fee if you want to meet Efficient 2007 6.9% of overall jobs in Hume
is one of the closest tourist attractions to Melbourne Airport, the retired legends of the turf. Almandin 2016 1 Source: REMPLAN 2018
making it a popular destination for people flying in on brief
stopovers. They can experience an historic bushland property, Visit: livinglegends.org.au/
see mobs of wild kangaroos, and mingle with nationally and
Follow @discoverhume on Instagram for more information
internationally famous racehorses – all just a 6-minute drive from
about Hume’s Visitor Economy.
the airport. Turf legends, Apache Cat (left) and Rogan Josh, enjoying their retirement at Living Legends, Woodlands Historic Park, Greenvale.
16 17STARTNORTH: Open For Business PEOPLE IN HUME
Hume’s new coworking space and business hub, StartNorth, is now open
and supporting startups, scaleups and local businesses in Melbourne’s north.
Donna Mills’ business Dale and Jenni Vocale
Established and powered by Hume City Council, StartNorth provides workspace
desks, private offices, events, programs and staff support.
is going swimmingly are streets ahead
STRATEGIC CENTRAL LOCATION Being part of a coworking community means you are surrounded The saying ‘build it and they will come’ aptly describes A passion for slow cooked meats infused with aromatic dry
by potential partners, clients and mentors – giving you the ability Donna’s customer experience after establishing a swimming rubs and sauces inspired by the Australian bush is serving
The iconic Town Hall Broadmeadows recently underwent a $25
to easily outsource to others when you need help with specific school beside her home in 2011. up success for Campbellfield business, Street Feast.
million redevelopment and is now home to StartNorth, which
opened for business in October 2019. projects or time-sensitive tasks.
“I started with 80 students and within a couple of years we had Dale and Jenni Vocale established their gourmet food business
ACCELERATE YOUR BUSINESS IN 2020 over 250 on our books and a long waiting list,” explains Donna, in 2013, after Dale left his job as a senior chef at the Melbourne
Conveniently located across the road from Broadmeadows Railway
the Owner and Head Coach of Berrydale Swim School. “It’s just Convention Centre to take his unique style of ‘low ‘n’ slow’ food,
Station, the the coworking space and business hub offers easy Hume City is one of Australia’s fastest-growing and culturally-
grown so fast; so much so that we’re currently at maximum quite literally, out into the streets.
access to buses and the Craigieburn and V/Line train lines. Designed diverse communities. We are home to over 240,000 residents,
capacity and have very limited openings for new students. We
to operate as a central business hub, StartNorth is also a short almost one third of whom are first-generation migrants. “I’d always wanted to run my own business and farmers’ markets
wish we’d built a bigger pool!”
walk from Hume City Council offices and car park, Broadmeadows were a great place to start,” says Dale. “We worked out of the
shopping centre, the Magistrate’s court, TAFE and leisure centre, and One of Hume City Council’s goals is to support the ongoing
Donna has been a qualified swimming instructor for more than markets and then visited local agricultural shows and festivals.”
is also close to Melbourne Airport. economic development of the region by empowering new migrants
23 years, initially working in private swim centres in Adelaide
and refugees to engage in entrepreneurship and establish their own They quickly graduated from a marquee to a purpose-built trailer,
and Melbourne. Then she decided to end her daily commute
A SMART MOVE FOR SMALL BUSINESSES businesses. and then commissioned a food truck to capitalise on Melbourne’s
and opened Berrydale in a purpose-built facility next to the
Coworking spaces offer freelancers and entrepreneurs the chance family home in Rolling Meadows, Sunbury. Nearby housing burgeoning street food scene. By this time, their innovative
To achieve this, StartNorth is partnering with ygap, a non-profit
to work in a fully-equipped office without worrying about the developments such as Kingsfield and Redstone are attracting concept of ‘slow-cooked food served fast’ was really taking off.
international development organisation, to deliver the StartNorth
costs of setting up or fitting out their own space. many young families into the area, providing the perfect
Accelerator 2020 program. Tailored to the needs of one of the Street Feast’s mouth-watering pulled pork, beef brisket, jerk
most diverse demographics in Victoria, this program will support catchment for Donna’s thriving business.
By working in a shared space, you can operate your business chicken and lamb sliders, burgers and rolls are in high demand,
without needing to allocate funds for rent, fire insurance, office up to 15 migrant and refugee-led business ventures this year. particularly for pre-booked corporate events and casual-style,
The Austswim-recognised swim centre now employs six casual
equipment, furniture and the many other expenses that usually staff, most of whom live locally. Donna’s 27-year-old daughter, outdoor weddings.
The program is supported by LaunchVic and is free for selected
come with starting a business. Even if you can afford to pay rent, Alex, is Berrydale’s Assistant Head Coach. They offer swimming
participants. It will run from May–August 2020 and consists of a Dale is a proud Monero Ngarigo man – his father’s mob are from
the time and money spent setting up a dedicated office is best lessons for people of all ages and abilities, including children
five-day intensive business accelerator followed by three months East Gippsland – and he has fond memories of childhood visits
directed towards building your business. with special needs. This includes the KickStart Swimming
of tailored support. where he learned traditional dance and the distinctive flavours of
Program for children with learning difficulties and autism, and
StartNorth also serves as a convenient and affordable full-time ‘bush tucker’. “Everything I do is inspired by my cultural heritage
This accelerator program dismantles the key barriers refugees the Autism Swim program.
or part-time remote office location for locally based employees and how to get the best from native ingredients,” he explains.
and migrants face when trying to participate in the business
working for organisations based outside Hume City. Having outgrown the original 15m x 5m pool, Donna has a long-
community, by addressing the following four critical challenges: Street Feast’s signature ‘secret recipe’ sauces and rubs include
1. access to small seed grant funding (up to $1,000) term vision of expanding the swim school across two locations.
The coworking space has been architecturally designed for ingredients such as wattleseed, lemon myrtle, saltbush, warrigal
2. access to social networks The future plan involves dedicating the original swim centre to
productivity and offers brand new facilities, state-of-the-art greens, pepperberries and green ants. Wherever possible, they are
3. human capital development, and supporting children with special needs, while opening a larger
technology and 24-hour access. Other member benefits include: sourced from Indigenous-run, hand-foraging businesses.
4. language and cultural considerations. pool to offer mainstream swimming classes.
a flexible range of membership options to suit your business needs From their production kitchen in Campbellfield, Dale and Jenni
The StartNorth Accelerator Program will enable participants to Donna is scouting the local area for the right location and
bookable meeting room spaces for coworking members also produce wholesale food products for hotels and restaurants
connect and learn from one another on a deeper level, to share opportunity. “Ideally, we’d prefer to keep the larger pool on this
a bookable event space for workshops, events and meetings across Victoria. They chose that base for its ready access to
and leverage their experiences, knowledge and skills. The program side of Sunbury, because I can see how big this community is
freeways and quality local fresh food suppliers.
business and social events will foster the development of social capital, which is essential for going to become,” she says.
leisure centre discounts businesses during their early development stages. Visit: streetfeastmelbourne.com.au/
Visit: berrydaleswimschool.com.au/
printing facilities and fast Wi-Fi, and Contact StartNorth to book a tour:
access to a community of like-minded, locally based business people. startnorth.com.au or (03) 9356 6720
18 19You can also read
