EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM

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EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
EDDIE SACHS RACING
           PRESENTATION

              2017
  AN OPPORTUNITY TO JOIN THE TEAM
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
A LETTER FROM RALPH HANSEN OF
THE PEGASUS MARKETING GROUP

 We are pleased to announce that Pegasus Marketing Group is the exclusive marketing agency for
Eddie Sachs Racing. ESR is an established yet historic team featuring a rich racing heritage.

  Founder Eddie Sachs Jr. and his teammates will continue to participate in the USAC Silver Crown Series,
while developing their open wheel Indy car for racing in the Indianapolis 500. Eddie Jr.’s commitment to
furthering the careers of talented drivers and growing the sport is evident in the well-oiled team he has mentored.
The extended ESR team includes CEO Eddie Sachs Jr., CFO Ted Sachs, President Danny Redkey, Marketing Manager
Ricky Raducha, PR Executive Steve Zautke, Driver Davey Ray and many other strong contributors.

  Eddie and Davey share a racing heritage unlike any other. Davey is a third-generation driver from Davenport,
Iowa, who comes from the short track old school much like his heroes before him. Eddie, following in the
tradition of his father, two-time Indianapolis 500 pole-sitter Eddie Sachs, brought Davey on board as a key
member of his Indy 500 team.

  Growing up in his father’s garage learning how to weld, machine and fabricate, Davey is one of the few drivers who
knows the ins and outs of assembling and setting up cars. In 2016, Davey ran a selected Midget schedule picking up
four wins and competing in the USAC Silver Crown series with car owner, Eddie Sachs. As part of Eddie Sachs Racing,
Davey plans to continue his successful career in open wheel ranks while pursuing the next level in motorsports
competition. The team, which has already scored a few top 10 finishes together, is currently seeking sponsorship
opportunities for the upcoming 2017 season.

  ESR plans to run cars from the Trans Am Series. Eddie’s ACTIVE cars are Silver Crown, the original throwbacks to the
glory days of Indy racing and a tribute to the Eddie Sachs Sr. era.

  The team’s busy racing and test schedule began in April and will conclude in September. We will continue to keep
you updated on Eddie Sachs Racing’s progress throughout the 2017 racing season. The fan base already following
these legends is huge, and we expect very strong sponsor interest. We would like you to consider becoming a part of
our team, and we thank you for the opportunity to make this introduction to you.
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
EDDIE SACHS RACING
THE BEGINNING

  Established in 2007, Eddie Sachs Racing is owned and operated by Eddie Sachs Jr. The son of the legendary
“Clown Prince of Racing,” Eddie spent his lifetime in and around motorsports. His extensive motor sports resume
includes NASCAR, IICS, IRL, NHRA, ASA, USAC and SCORE. With a successful racing career behind him, Eddie has
turned in the driver’s suit to pursue the dream of team ownership. With a full line-up of cars already in the garage,
Eddie plans to build a program to reach out to all the fans of racing — from grass roots neighborhood tracks all
the way to IZOD Indy Car Series.

  His commitment to excellence is inherited from his lineage, as well his exposure to the many giants of auto
racing. Big names like Parnelli Jones and Roger Penske can be linked to Eddie’s vast motor sports network.
In 2014, Eddie Sachs Racing (ESR) teamed up with Davey Ray to challenge the top-quality teams and drivers
of the USAC Silver Crown Championship Series.

DAVEY RAY — EDDIE SACHS’ MOST COMMITED DRIVER
  Davey Ray has been hustling the short tracks throughout the U.S. since he started his own racing career at the
age of 11. With 38 career wins, a Badger Midget Championship, and several International Championship titles,
Ray has proven his talent in the Midget car ranks, and continues to chase wins in the Sprint Car and Silver Crown
car series. Ray’s father, Dave, was a Midget racer who made a name for himself competing with the Badger
Midget and USAC series in the ’70’s and ’80’s. His mother, Debbie, also grew up around racing as one of eight
daughters and three sons to 4-time Badger Midget car owner Champion, John Heisdorf. It was no surprise that
Davey followed the family racing tradition. He won multiple go-kart championships and over 200 feature wins,
proving he was ready to take his career to the next level. Davey, a third-generation driver from Davenport, Iowa,
grew up in his father’s garage learning how to weld, machine and fabricate, and is one of the few drivers who
knows the ins-and-outs of assembling and setting up the cars. The 5’4” bantamweight driver comes from the
short track old school, like his heroes before him. Ray plans to continue his success in the open wheel ranks
while striving to move to the next level in motorsports competition. In 2017, Ray will focus on a select Midget and
Sprint car schedule with USAC and some local shows in Indiana. Ray and Eddie Sachs Racing will again compete
full time with the USAC National Silver Crown Series.
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
All ABOUT THE CAR THE TA2
ESR HAS FORMED A WORKING ALLIANCE
WITH NWR TO FIELD A TA2 CAR.

  Formed in 2006 and achieving much success in its tenure in the Atlantic Series, Newman Wachs Racing (NWR)
is a racing team based outside of Chicago, in Mundelein, Illinois. The team is owned by Eddie Wachs and, until
his death, actor and racer, Paul Newman.

  Newman and Wachs met competing in the Can-Am Series in the mid-1970s and raced together for 15 years
in Trans-Am, Can-Am and many other SCCA professional venues. Over the years, they discussed creating a
driver-development race team together. In NWR’s first year, they assembled a Champ Car Atlantic team. By 2009,
driver John Edwards had won the championship for NWR, beating teammate Jonathan Summerton in a tiebreaker.

  The TA2 racecar is a purpose-built racing machine designed, built and tuned with only one thing in mind—
performance. With engines restricted to just under 500 horsepower, longevity is promoted without sacrificing
performance. While the TA2 racecar is built on a cost-effective platform, it still produces speeds that are more than
capable of raising eyebrows. TA2 has reinvigorated road racing in North America. These iconic performance machines,
relevant from the track to the show room floor, have attracted drivers in droves, quadrupling the class in 2012 and
setting record race attendances. They’ve put on shows of consistent side-by-side racing while continuing to break
their own track records and maintaining their cost-controlled approach.
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
The Power of Trans Am Racing
 What is The Power of Trans Am Racing?

  Often called a racer’s dream, many of the greatest names in motorsports have raced in
the Trans Am series. Trans Am drivers are determined to test the boundaries of man and
machine. That’s because Trans Am cars offer the purest, most effective, forms of racing in
North America.

  Capable of overtaking cars with quadruple the budget, Trans Am cars remain the kings of
grand touring in North America. The roar of 850+ horsepower engines, the thrill of the chase
and awe of side-by-side racing — that’s the Trans Am Racing series.

 Fans love to meet the drivers and see the cars up close and personal.

Trans Am Audience and Reach
  2016 was the 50th anniversary of the longest running road racing series in North America,
the Trans Am Road Racing Series held its first races in 1966. Since its inception, the world’s
greatest racecar manufacturers have held epic battles for the crown of Trans Am Champion.
Fans, too, have passed down their devotion to the sport from generation to generation.
Because of this, teams and drivers competing in Trans Am racing have consistently been
able to attract top-tier partners to assist with their racing efforts.
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
EDDIE SACHS SR.
THE CLOWN PRINCE OF RACING
 Eddie Sachs (May 28, 1927 – May 30, 1964) was born in Allentown, Pennsylvania, and was a United States Auto Club
 driver known as the “Clown Prince of Auto Racing.” He coined the phrase “If you can’t win, be spectacular.”

 Career highlights include:
 • 8 USAC Championship Trail wins
 • 25 top-five finishes in 65 career AAA and USAC starts, including the 1958 USAC Midwest Sprint Car Championship
 • 8-time starter of the Indianapolis 500, 1957–64, winning the pole position in 1960 and 1961, with his best finish
   being second in 1961. Leading the race with only three laps to go, he saw his right rear tire begin to delaminate
   so he pitted, handing victory to A.J. Foyt. Sachs never regretted his decision not to gamble on the tire, saying,
   “I’d sooner finish second than be dead.”

 In 1964, Eddie Sachs Sr. and racer Dave MacDonald were killed in a fiery crash involving seven cars on the
 second lap of the Indianapolis 500. It was a day the racing world would never forget.

 Eddie Sachs Jr., the son of this two-time Indianapolis 500 pole-sitter Eddie Sachs, has hopes to someday put
 together a Verizon IndyCar Series program for the Indianapolis 500 to honor his father. Sachs currently fields a
 Silver Crown team with the USAC series competing nationally with driver, Davey Ray.

 “I think of Indianapolis every day of the year, every hour of the day, and when I sleep, too. Everything I ever wanted
 in my life, I found inside the walls of the Indianapolis Motor Speedway. I love it all, from the first to the last day in May.
 On the morning of the race, if you told me my house had burned down, I’d say, “So what?” The moment that race starts
 is always the greatest moment of my life, and the day I win that race, it will be as if my life has ended. There is nothing
 more I could want out of life.” - Eddie Sachs Sr.
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
MEET THE SILVER CROWN TEAM
Eddie Sachs Jr., Ted Sachs, Paul Riser, Dan Berg, Danny Redkey,
Ricky Raducha, Herb Englehart, Davey Ray, Steve Zautke

        THE OWNER - EDDIE SACHS Jr.
        The Grand Pooba. The Man Behind the Curtain. The guy that gets all the blame when something goes wrong and very little
        of the glory when things go right. You’d be hard pressed to find an owner as humble and honest as Eddie Sachs Jr., someone
        content to sit on the sidelines as his team gets recognized for its performance. A true class act, he knows how to keep us
        motivated when the day doesn’t seem to go our way and he will go beyond the extra mile to make this team successful.
        His place in this world goes beyond the glass ceiling...and Eddie, your team is here with that oxygen tank!
        THE DRIVER - DAVEY RAY
        A third-generation driver in the open wheel ranks, Davey is a “man on-the-run,” chasing races year-round both in the U.S.
        and overseas. Davey, who most recently won the 2107 Montpelier Motor Speedway, Dirt Midget, has been hustling the short
        tracks throughout the U.S. since he began racing at age 11. Since then, he has stacked up an impressive resume, earning
        his way into the seat of some of the most respected car owners in the racing industry. With 39 career wins, a Badger Midget
        Championship, and several international championship titles, Davey has proven his talent in the Midget Car ranks and
        continues to chase wins in the Sprint Car and Silver Crown car series.
        Davey, who plans to focus on select Midget and Sprint cars with the USAC, has teamed up with Eddie Sachs Racing to
        compete full time in the No. 25 with the USAC National Silver Crown Series.

Eddie Sachs Jr. has hired Davey Ray to campaign his USAC Silver Crown Dirt Car in 2017.
Davey will also pilot Eddies USAC Silver Crown Pavement car in select events.

                                                  THE TEAM                                    Former Drivers:
                                                   Eddie Sachs Jr.                            Kody Swanson
                                                   Owner
                                                                                              Miranda Throckmorton
                                                   Danny Redkey                               Jimmy Kite
                                                   President
                                                   Ted Sachs                                  Mikell McGee
                                                   Business Development                       Dan Smith
                                                   Davey Ray                                  Robert Ballou
                                                   Driver
                                                   Paul Riser                                 Zack Martini
                                                   Spotter                                    Frank Dalonzo
                                                   Dan Berg
                                                   Spotter
                                                   Herb Englehart
                                                   Crew
                                                   Steve Zautke
                                                   PR / Media
                                                   Ricky Raducha
                                                   Marketing Manager
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
2017 SILVER CROWN SCHEDULE
FROM APRIL TO SEPTEMBER

DATE		LOCATION		TRACK				EVENT

April 29		     Phoenix, AZ		          Phoenix, International Raceway

May 25		       Indianapolis, IN		     Indiana State Fairgrounds		     Hoosier Hundred

May 26		       Brownsburg, IN		       Lucas Oil Raceway			            Carb Night Classic

June 16		      Mechaniscsburg, PA		   Williams Grove Speedway		       Eastern Storm

July 20		      Brownsburg, IN		       Lucas Oil Raceway			            Rich Vogler/ Hall of Fame

July 28		      Toledo, OH			          Toledo Speedway			              Rollie Beale Classic

August 12		Salem, IN			Salem Speedway

August 19		    Springfield, IL		      Illinois State Fairgrounds		    Bettenhausen 100

September 3    DuQuoin, IL		          DuQuoin State Fairgrounds		     Ted Horn 100

September 23   Rossburg, OH		         Eldora Speedway			              4-Crown Nationals
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
The Road to INDY
LOOKING FORWARD

Goal:
Long term, Eddie hopes to honor his father by someday fielding a car in the Indy 500. As a step toward this
prodigious goal, ESR hopes to put together an Indy Lights program for the Freedom 100 at IMS. In order for both
of these programs to come together, the team needs to locate additional partnerships to put the final pieces in
place.

About the Indy Lights Series: The Mazda Road to Indy is the only driver development program in the world to
feature a champion’s scholarship at every level to advance to the next step on the ladder system. The Indy Lights
champion is awarded a $1 million scholarship toward the Verizon IndyCar Series with three guaranteed races,
including the Indianapolis 500. Team and driver prize packages total more than $1.9 million.

The highly acclaimed series, which has a rich history as a development platform for many of today’s top drivers,
was transformed in 2015 with the introduction of a new equipment package to complement the arrival of Cooper
Tires as the Official Tire of Indy Lights and presenting sponsor in 2014.

The Dallara IL-15 is a collaboration between Dallara’s Italian headquarters in Varano Melegari (Parma) and
Dallara LLC in Speedway, Indiana. The new car offers a modern, stylish appearance and provides the proper
training required for drivers as the final step on the ladder to the Verizon IndyCar Series.

The chassis is powered by a 2.0-liter turbocharged Mazda MZR-R engine. Developed in conjunction with
Advanced Engine Research (AER), the MZR-R was first campaigned by Mazda in the American Le Mans Series
and Mazda customer teams in the European Le Mans Series. The engine enjoyed several milestone victories
including Mazda’s first-ever major success in North American sports car racing and the 2011 LMP1 engine
manufacturers championship. The engine, further developed by AER, will produce 450 horsepower and last
an entire season without a rebuild.

Spencer Pigot of Juncos Racing won this year’s championship and $1 million scholarship. He will advance to the
Verizon IndyCar Series in 2016 driving for Ed Carpenter Racing.

HISTORY:
Indy Lights has produced some of the Verizon IndyCar Series’ biggest names during its 28-year history. Its 100+
graduates include Marco Andretti, Helio Castroneves, Scott Dixon and Tony Kanaan. More recently, several Indy
Lights champions and front-runners have gone on to pursue their dream of racing in the IndyCar Series and the
famed Indianapolis 500. Among them are 2015 champion Spencer Pigot, 2014 champion Gabby Chaves, 2013
champion Sage Karam, 2012 champion Tristan Vautier, 2011 champion Josef Newgarden, 2010 title runner-up
James Hinchcliffe, 2010 fourth-place finisher Charlie Kimball and 2009 champion JR Hildebrand.
EDDIE SACHS RACING - 2017 AN OPPORTUNITY TO JOIN THE TEAM
The Road to INDY
LOOKING FORWARD

SCHEDULE:
Indy Lights will see an expanded schedule of 18 races in 2018 with the addition of three new circuits – Phoenix
International Raceway, Road America and the Streets of Boston. The blend of three ovals, three street circuit and
five road course events will include doubleheader rounds at all street and road course venues with the exception
of the Boston race. A new qualifying feature – the Cooper Tires Lightning Round – will also debut at select circuits
next year and will feature the top three drivers from qualifying in a one-lap shootout on a new, softer compound
Cooper RS3 racing slick for the coveted Cooper Tires Pole Award.

All but one event will be in support of the Verizon IndyCar Series. The season finale for all three Mazda Road
to Indy ladder series will take place at Mazda Raceway Laguna Seca in September. The focal point in the 2018
schedule will be the month of May at Indianapolis. The Grand Prix of Indianapolis, which proved popular with fans
and racers alike during its inaugural running in 2014, will continue to feature all three Mazda Road to Indy series
at the Indianapolis Motor Speedway road course. Two weeks later, the crown jewel of the Indy Lights season –
the Freedom 100 – will continue to be the traditional 100-mile race on Carb Day at the Indianapolis
Motor Speedway oval.

TELEVISION:
Indy Lights will continue to enjoy one-hour race broadcasts on NBCSN as well as live broadcasts on
IMS Radio Network, Sirius XM Satellite Radio, indycar.com, indycarradio.com and the INDYCAR app from
Verizon. ESPN International holds the international broadcast rights with races airing in Canada, Colombia,
Mexico and Australia, amongst others. All races will feature live streaming on indycar.com, usf2000.com
and the RoadtoIndy.TV App, including pre- and post-race coverage of the shows. Additional coverage,
such as post-race press conferences and special events, will be streamed on the series website and the
RoadtoIndy.TV App. The popular RoadToIndy.TV will continue to provide behind-the-scenes access to all
competitors on the Mazda Road to Indy.

CARS:
New state-of-the-art single-seat, open-wheel, Indy car-style chassis manufactured by Dallara Automobili
complete with paddle shifters, push-to-pass and safety components meeting INDYCAR and FIA standards.

ENGINES:
2.0-liter turbocharged Mazda MZR-R developed in conjunction with Advanced Engine Research (AER)
producing 450 HP with 50 HP push-to-pass for high speed overtaking and capable of running an entire
season without a rebuild.
Marketing and RACING
Every race is an event filled with thousands of fans. Drivers have the opportunity to meet and greet fans
face-to-face, hand out hero cards, sign memorabilia and tell fans about a new product or share a coupon.
Below are a few photos for example.

                                                                                     Autograph hand out
                                                                                     card with partnership
                                                                                     product coupon

The drivers interacting with fans in
the stands before race introductions

        Interacting with fans at the track              Filled grandstands at a race event
        during an autograph session
IN THE NEWS
THEN AND NOW

                      Eddie Sachs Jr has
                      hired Davey Ray to
                      campaign his USAC
                      Silver Crown Dirt Car
                      in 2016. Davey will
                      also pilot Eddie’s
                      USAC Silver Crown
                      Pavement car in
                      select events.

               During the pre-race festivities
               on the morning of the 100th
               Indianapolis 500 presented by
               PennGrade Motor Oil on May
               29, 2016, Rich MacDonald
               (Dave’s son, left), Sherry
               MacDonald (Dave’s widow),
               and Edward Sachs III pose for
               a photo near the impact point
               of the 1964 crash, near the
               road course entrance.
Q and A
An interview with Eddie Sachs Jr. — his life in racing, future and famous racing legacy.

  Describe the team’s similarities and background in racing?
  Eddie Sachs Jr. tried his hand at racing early on with some success, running stock cars before moving on to Midgets and Sprints.
  He rose to become a championship Midget driver and winner of the “Down Under” series in Australia and New Zealand for three
  consecutive years. Yet his mother never approved of his racing, and eventually his funding ran out. That’s when he went to work for
  the Speedway in public relations and marketing.

  Eventually, the racing bug returned, and he formed his own Silver Crown team, letting others do the driving while managing the
  operation. The team, which he revamped this year, will run both the dirt and pavement schedules with Iowan Davey Ray handling
  the driving chores. Both Eddie and Davey are racing legacies.

  Besides the late, great, Eddie Sachs Sr., who is your hero?
  Eddie’s hero and mentor was Roger Penske. He looked up to Roger not only as a racer but as a surrogate father figure.

  Who is the ESR team’s top collective list of all-time great modern era racers?
  It is hard to choose one driver over the other, but because of passion and what they’ve brought to the sport of motor
  racing, here’s our list of the greatest drivers of the modern era, which we are defining from 1960 to present day:
  Ayrton Senna, Lewis Hamilton, A.J. Foyt, Mark Donohue, Jackie Stewart, Sebastian Loeb, Dale Earnhardt, Richard Petty,
  Alex Zanardi, Bobby and Al Unser, Willy T. Ribbs, Roger Penske, Tom Sneva, Paul Newman, Mario and Michael Andretti.

  How has competition changed over the years?
  Called “The Clown Prince of Racing”, Eddie’s father was a big personality and racer, but he also was neck in neck with all the big
  names of the day, including A.J. Foyt, Parnelli Jones, Rodger Ward, Jim Hurtebise and Johnny Thompson. One of them would win and
  they would fight like tigers to get the next big win. Eddie Sr. was a strategic and aggressive man, a true competitor. Nothing has
  changed in today’s racing world except the actual competition. It is the same as it always was...the bigger the loss, the bigger the
  resolve. Winning can be addictive, so watch out racing world!

  It has been said that Eddie Sr., never meet a microphone he didn’t like, he was a media darling. Was he one the first reality stars?
  It’s true. There was no one like him. Being a star meant more because stardom was more limited in those days. Eddie Sr. became a
  media favorite, and gained a lot of press by knowing how to interact with fans and have fun with the press. A real people person and
  a great talent, he relished connecting with audiences. — Ted
Q and A
  Eddie, you were extremely young child when your father died. Since you are following in his footsteps does it bother you to be
  constantly reminded of that infamous tragic day?
  Eddie Senior was everyone’s favorite racer to be around and with, so I am told. 2014 was a milestone year, it has been 50 years and
  some thought the anniversary should be celebrated,” Sachs Jr. says. “I tend to feel now that maybe we should simply remember the
Antragedy,
    interview
           move on,with  Eddie
                    and work       Sachs
                              towards        Junior.
                                       running        His
                                               the whole
  want us to do same, so that is what we are doing ”
                                                            lifecoming
                                                         series   in racing,
                                                                        in 2018. Ifuture   and befamous
                                                                                   know he would              racing
                                                                                                     focusing on the 500 legacy.
                                                                                                                         and would

  During the 100 Indy anniversary, you meet up with Sherry McDonald, Dave MacDonald’s widow, and his son, Rich. Was this your first
  time at the sight since the infamous crash?
  I had never meet Sherry prior, so this was a good opportunity to meet her and remember our connection and heritage in racing 50
  years later. I like to think I am a compassionate person, keeping the spirit and dreams alive of those who came before us and paying
  homage to the sacrifices they made. In this case, it was my father who made the ultimate sacrifice, but both of their deaths led to a
  safer and better racing world. And yes, this was my first time at the exact sight. Rich MacDonald was a couple years older than me
  at the time, so he had a better perspective than me. Still, we have a common bond unlike any other.

  Ted Sachs knew your father, any lasting impressions?
  Yes. I saw Eddie Sr. race six or seven times in my childhood. Having the same name, I introduced myself to him in 1960. He gave me
  an autograph which I gifted to Eddie Jr. several years ago. His name is on the Speedway plaque as a hall of fame for the 500, even
  though he never won. That’s because he played a big part in what makes the Speedway what it is today. The Hulman-George family,
  owners of the Speedway, know this. In a way, he is everyone’s father. —Ted

  Eddie Sr., had a larger than life attitude both in his personality and as a driver? Is this still true today and with the ESR Team?
  Even his death was larger than life, but his personality and love for what he did and for the fans made him the standout on top of
  being a great track race personality. No one since comes close to connecting the public to the racetrack, and that is why Ralph of
  Pegasus Marketing sees all the likes and hits to this day on his social media. Eddie Sr. also drove all types of cars, including stock
  cars and sports cars, very similar to Davey Ray’s background with racing. Both drivers are and were good sports car racers.
  Eddie Sr. was a USAC stock car winner, if not champ, back before Nascar was more than a regional group of Southeast bootleggers.
  USAC had more prestige at the time through Nascar specialized in stock cars.

  There is an Eddie Sachs Sr., an Eddie Sachs Jr., a Teddy Sachs, and an Eddie Wachs
  all connected to your Silver Crown Team, any confusion?
  It is funny. Eddie Sr. would have had a blast with it, and we still include him as part of the team. You can call us Sachs-Wachs-Sachs,
  E3 n T, or Eddie, Eddie, Eddie and Teddy. Others get us confused, but we don’t. Coincidentally, Ted Sachs is completely unrelated
  to the Eddies. We are however, looking for a sponsor named Eddie.

  Much about EDR’s philosophy is similar to Eddie Sachs Sr.’s. Is there a reason why?
  Back in the day, the game was to run second to five, then sprint to win. Eddie’s dad was always in the five and always pushed to win
  at the end. Back then reliability was less and driver talent meant more. A racer could “will” his way to win. But long story short, we
  have a will to win.” — Ted

  Mario Andretti and other greats were fans and competitors of your father, what are some of the things they remember?
  I was two in 1964, so much of what I know about my father has come from a constant stream of fans who often tell me what my
  father meant to them. Mario Andretti is just one of those Sachs touched. Andretti had approached the elder Sachs in the pits at
  Trenton in the late ‘50s and told him in broken English he had been impressed by Sachs’s drives in Italy. “He really embraced me,
  made me feel at ease,” Andretti recalls. “I never forgot that about Eddie. He was a real ambassador for the sport and made an
  instant fan out of me.”

  What is your unique technique to win?
  We’re doing this old school, the old-fashioned way, says Sachs Jr., I live in the Detroit area and work in the auto industry, calling on
  major manufacturers and Tier One suppliers. “Silver Crown is a stepping stone to the Speedway. We’re gaining recognition through
  our efforts to be competitive and the response has been pretty positive. I don’t mean winning the first race, but qualifying and
  putting yourself in a position to be respectable. I don’t want to come here and be an also-ran.”

  How has safety changed over the years in racing?
  Safety advances in racing have, with a few exceptions, come as the result of tragic consequences. Five-point safety harnesses, fuel
  cells, on-board fire extinguishers, purpose-built racing seats, soft wall technology and head and neck restraints were all solutions to
  dangers exposed by racing conditions. When you go back in the history of auto racing, safety has constantly evolved. In 1965, after
  the MacDonald-Sachs crash, cars were fueled with less volatile methanol. In the ‘60s, roll cages were added to cars. In the ‘50s, only
  roll bars were installed. In the ‘40s, it was simply crash helmets. Unfortunately, it takes about eight to 10 years to get a significant
  improvement in technology, yet these advancements are incredibly important. They save lives. There have been just four deaths at
  the Speedway since 1982. I am thankful my dad’s death might have been a part of a safer evolution.
Become a Sponsor Partner
VARIOUS LEVELS OF SPONSORSHIPS AVAILABLE

Primary Partner
A Primary Partnership with the race team allows the team to update the race equipment like engine
rebuilds, parts, and tires, and supports the team throughout the season at all events.
The partnership will include:
• Full company wrap on race car
• Team shirts with company logo
• Partner mention in all online media, web site, social media pages, press releases, interviews, etc.
• Partner can invite company to any race event for hospitality purposes, if scheduled in advance,
• Race team can hand out company coupons, sample product, etc. at all events.

Secondary Partner
A Secondary Partnership with the race team allows the team to update some race equipment like parts and tires
and support the team throughout part of the season.
The partnership will include:
• Company logo placement on left side of race car
• Partner mention in all on-line media, web site, social media pages, press releases, interviews, etc.
• Race team can hand out company coupons, sample product, etc. at all events.

Associate Partner
An associate Partnership with the race team allows the team to purchase new tires at every race and
some travel expenses.
The partnership will include:
• Company logo placement on front number panel of race car
• Partner mention in all on-line media, web site, social media pages, press releases, interviews, etc.
• Race team can hand out company coupons, sample product, etc. at all events.
EXCLUSIVE SALES AND MARKETING AGENT
Please contact:

                  Ralph Howard Hansen               Eddie Sachs Racing
                  President and CEO                 USAC Silver Crown Team
                  Pegasus Marketing Group           Indianapolis, IN
                  1025 West Everett Road, Suite 5
                  Lake Forest, Illinois 60045       OFFICE: 586.292.6415
                  Rhansen@pegasusmarketing.com      Email: esachs500@hotmail.com
                  www.pegasusmarketing.com

                  OFFICE: 847.234.9270
                  MOBILE: 847.624.3500
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