HAIR & BEAUTY 2018 - Phab Wholesale
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2018 HAIR & BEAUTY Education
Welcome to the Contents
PHAB 2018 Hairdressing
Shelley Pengilly
Smith + Denning
4
5
Education Brochure
James Beaumont 6
Keratin Complex 6
R+Co 7
PHAB has been proud to bring inspirational
motivational and commercial education to the
Barbering
Tom Chapman 8
South West over the last 10 years.
Mark Gaughan 9
The dedication, passion and energy from Simon Shaw & Carl Blake 10
our educators will help support and provide
knowledge and new skills to all our delegates. Colouring and Theory
Andrew Smith 11
The feedback from our participating salons in milk_shake with Becky Wardrop 12-13
2017 was excellent and again this year we will
milk_shake 14
deliver outstanding courses with great detail
both in content and quality, we are committed Keune 15-16
to running over 70 days of education at PHAB
this year. Business
Matt Young 17
We believe education is key in keeping up to
date with the latest fashions and trends within
the hair and beauty industry. Courses will
Beauty
inspire, excite and provide you with a fresh Sarah Case 18
approach to your profession, and help you 5 day Beauty Course 19
achieve your goals. Warm Waxing for beginners 19
Manicure/Pedicure 20
We look forward to welcoming you to our
purpose built training facility at PHAB. Facial 20
Eyelash/Brow Tinting 20
Threading 21
Caflon Ear Piercing 21
Orly Manicure 22
Orly Pedicure 22
Express Manicure & Orly Gel FX 22
IBD Express Manicure & Just Gel 23
IBD Gel Polish Design 23
IBD Foundation Geek 23
IBD Graduate Sculpting Conversion 24
IBD Graduate Conversion 24
Lash lift by Lash FX 24
Lash FX 25
Advanced Intimate Waxing 25
Hi Brow 25
Microblading 26
Terms & Conditions/Course Key
Jodi Parry 27
Education Co-ordinator
2
2018 Education Course Dates
February July
Monday 5th Tom Chapman - Beginners Barbering - £179 Monday 2nd Smith + Denning - £149
Tuesday 13th IBD Express Manicure & Just Gel - £90
Monday 19th Andrew Smith - 'Super Balayage' - £50 August
Monday 26th Keratin Complex - £25 Monday 6th Tom Chapman - Beginners barbering - £149
Tuesday 27th IBD Gel Polish Design - £80 Monday 13th Milk_Shake - Inspire Me - £50
Monday 20th Andrew Smith - 'Super Balayage' - £50
March
Monday 5th Mark Gaughan - Barber Fusion - £129 September
Tuesday 6th Lash FX - £150 Monday 3rd Specialist - The Shave - Simon Shaw - £225
Monday 12th Specialist - The Shave - Carl Blake - £225 Tuesday 4th IBD Conversion - £85
Tuesday 13th IBD Conversion - Sculpting - £85 Wednesday 5th Caflon Ear Piercing - £80
Monday 19th R+Co - Park Avenue - £50 Monday 10th Milk_Shake - Rescue Me - £50
Tuesday 20th Matt Young - Social Success - £60 Tuesday 11th Orly Manicure - £105
Monday 26th Milk_Shake - Direct Me - £50 Wednesday 12th Orly Pedicure - £105
Monday 26th Keune - Ultimate Blonde - £30 Monday 17th James Beaumont - Bespoke Short Styling - £149
Tuesday 27th Sarah Case - Advanced Make Up - £99 Tuesday 18th Lash Lift - £130
Monday 24th Keratin Complex - £25
April Monday 24th Keune - Red Revival - £30
Tuesday 3rd Caflon Ear Piercing - £80 Tuesday 25th Sarah Case - Beginners Make up - £90
Monday 9th Smith + Denning - £149 Wednesday 26th Beginners Warm Waxing - £125
Monday 16th Shelley Pengilly - World of Updos - £159
Tuesday 17th Hi Brow - £205 October
Monday 23rd Milk_Shake - Enlighten Me - £50 Monday 1st Shelley Pengilly - World of Updos - £159
Tuesday 24th Microblading - £2999 Tuesday 2nd Hi Brow - £205
Wednesday 25th Microblading - £2999 Monday 8th R+Co - Advanced Curling Iron - £50
Monday 30th 5 day beauty course - £499/Beginners waxing - £125 Tuesday 9th Matt Young - Social Success - £60
May Monday 15th
Tuesday 16th
Milk_Shake - Lift Me - £50
Orly Express Manicure Gel FX - £90
Tuesday 1st Manicure/Pedicure - £109 Wednesday 17th Threading - £109
Wednesday 2nd Facial - £109 Monday 22nd Smith + Denning - £149
Thursday 3rd Tinting eyebrows/eyelashes - £109 Tuesday 23rd IBD Gel Polish Design - £80
Friday 4th Threading - £109 Monday 29th Tom Chapman - Advanced Barbering - £149
Tuesday 8th Sarah Case - Bridal Make Up - £135 Monday 29th Keune - Color Solver - £30
Monday 14th Tom Chapman - Advanced barbering - £149 Tuesday 30th Intimate Waxing - £135
Tuesday 15th IBD Geek Day 1 - £390 Wednesday 31st Sarah Case - Advanced Makeup - £99
Wednesday 16th IBD Geek Day 2 - £390
Monday 21st Keune - Color Solver - £30 November
Monday 21st R+Co - Textured Bob - £50 Monday 5th Andrew Smith - 'Super Balayage' - £50
Tuesday 22nd Lash Lift - £130 Tuesday 6th Lash FX - £150
Tuesday 29th Intimate Waxing - £135 Monday 12th Mark Gaughan - £129
June Tuesday 13th
Monday 19th
Lash Lift - £130
Milk_Shake - Cover Me - £50
Monday 4th Milk_Shake - Convert Me - £50
Tuesday 5th IBD Geek Day 3 - £390
All prices are excluding vat
Tuesday 12th IBD Express Manicure & Just Gel - £90
Monday 18th
Monday 18th
Shelley Pengilly - Braiding - £159
Keune - Freestyle Color - £250
Key Colour & Theory
Tuesday 19th IBD Geek Day 4 - £390 Beauty Business
Monday 25th Keratin Complex - £25
Barbering Hairdressing
Tuesday 26th Lash FX - £150
Book online: www.phabwholesale.com or call us on 01392 361800 3
Hairdressing
Shelley Pengilly
Shelley is the UK Brand Ambassador for milk_shake hair products and part of the
z.one concept creative team. Her passion is hair up and styling and she lives to
push her creative boundaries. She is also an International Educator for milk_shake.
Shelley has over 20 years of industry experience and is the owner and creative
director of the award winning boutique salon Shelley’s Salon in Wales, which has
been successfully trading for over 12 years.
Shelley’s Personal accolades include winning Women’s Stylist of the Year in 2014
and 2016, being a finalist for the Alternative Hair Show’s International Visionary
Award in 2016 and 2017, and being selected as a finalist in the Avant Garde
hairdresser of the Year Category in the British hairdressing Awards in 2017.
World of Up Dos
Overview: This course is for any qualified stylists who want to improve their
confidence in hair up and learn exciting new techniques.
Goal: To leave the course feeling inspired and confident in the foundations and
finishing of hair up.
Content: Creating the perfect foundation for hair up and styling, Getting to know
your kit and products and how best to use them, Hands-on workshop, Creating
bespoke styles for clients, Consultation guide – how to get to know exactly
what your client wants.
There are areas of this course that can be taken into Bridal styling. The course
always involves classic styling techniques but with an added contemporary twist
based on current trends and styles.
Dates: Monday 16th April & Monday 1st October
Duration: Full day, 10am – 4pm
Cost: £159 + VAT
What to Bring: FHK including heated tools
Qualification: Graduate, Intermediate or Expert
Braiding
Overview: This course is for stylists of all levels who want to gain confidence in
their braiding and learn new techniques.
Goal: To leave the course inspired and with confidence in your braiding abilities.
Content: This course will teach students how to create different types of braids
using various techniques and products. Starting with a back to basics guide and
working up to more creative braiding, the course is suitable for all skill levels.
Drawing on inspiration from fashion and red carpet styles, Shelley will teach
you how to adapt the latest trends to create gorgeous commercial styles.
The course includes guidance in both commercial and editorial braiding
including teaching you how to incorporate braids into hair up styling.
Date: Monday 18th June
Duration: Full day, 10am – 4pm
Cost: £159 + VAT
What to Bring: Combs, clips and heated tools
Qualification: Graduate, Intermediate or Expert
4
Hairdressing
Joss Smith-Reynolds
I trained at Vidal Sassoon, an experience that has helped shape my personal style and
approach. I have spent the last 15 years as a salon owner. Alongside countless fashion
shows and photo shoots I still spend much of my time behind the chair. It’s incredibly
important to me to stay hands-on and to be in touch with the challenges you face
every day. I am still driven by a passion to raise the profile and the knowledge in our
industry and I believe that the only way to do this is to better educate ourselves to be
more proficient at what we do – it’s never been just a job for me, it’s my profession. My
sessions are designed to be exciting, fun and personally challenging for both you and
me. I understand how a great cut can have a positive impact on someone’s life and I
want to share that with you.
Our education team have developed courses that are interesting and innovative, we
recognise the different levels of learning and are able to flex the courses to the different
needs of the group and the individual.
Harry Denning
Harry started his career with ‘Toni&Guy’ working his way to top stylist whilst being involved with both session hair
and photo shoots, also being offered the chance to teach in the ‘Toni&Guy’ Academy as an Art Director. In order to
broaden his horizons and learn different styles of work and techniques he moved to a smaller yet growing company.
After working with Anthony Mascolo and Nick Irwin on the ‘Inspirational Youth’ project where he was selected as one
of ten inspiring young hairdressers in the UK, he then began to share his experiences and knowledge back in the
salons colleges. His aim is to bring all this experience and knowledge to our courses at PHAB, his goal is to change the
way we develop and progress learners into becoming inspired and motivated hairdressers. The revolution is coming.
Smith + Denning - Taking it to the next level
Overview: This cutting course focuses on how to build and create haircuts using easy to learn simple techniques.
Your work will become more polished and creative. As your confidence and skill increases so will your clientele.
The better you are, the busier you are.
Content: Confidence Building, A diverse range of techniques for haircuts across all age groups, Finishing and
Refining skills, Short hair cuts made easy, Classic and inverted bobs, Any questions answered.
Suitability: Newly qualified stylists or hair professionals wanting to gain more
knowledge around finishing, refining and personalising your hair cuts.
Date: Monday 9th April & Monday 22nd October
Duration: Full day, 10am - 4pm
Cost: £149 + VAT
What to Bring: FHK & Model
Qualification: Graduate
Smith + Denning - Breaking Down Barriers
Overview: This course will push your creative boundaries and take you out of your comfort zone showing you the
latest fashion led cutting techniques and equally important how to transfer that knowledge onto the salon floor.
Content: Inspiration and motivation, New sectioning patterns, Short asymmetric
styles, Undercuts and dis-connection, Techniques for layering long hair and
fringes, Commercialising the latest fashion techniques, Any questions answered.
Date: Monday 2nd July
Duration: Full day, 10am - 4pm
Cost: £149 + VAT
What to Bring: FHK & Model
Qualification: Intermediate, Expert
Book online: www.phabwholesale.com or call us on 01392 361800 5
Hairdressing
James Beaumont
James has been in the hairdressing industry for eleven years. His passions include styling and colouring both women
and men, but his true specialty lies with barbering. He’s been working with Keune UK since 2011, teaching, training
and presenting. When he’s is not away presenting, you’ll find him in working in either of his two Devon salons.
James has a natural flair for working with short hair and he’s always focused on staying ahead of the curve. His client
base comprises of 50% men’s and 50% ladies styling and he’s at the forefront of many trends and innovations in the
Hairdressing world.
During the course of his career, he’s undertaken many editorial challenges, culminating in several barbering awards as
well as recognition in magazines. Recently he was a finalist at the British Master Barber awards finalist and became a
British Barber Association Hall of Fame Winner.
Ladies Bespoke Short Styling
Overview: This course will be a day of inspirational techniques from
disconnections to texturizing and will inspire stylists, developing classic
cutting techniques and showcasing the versatility of short hair.
This course will be broken down into two sections with two demonstrations
taking place in the morning and a practical session in the afternoon where
James will be on hand to assist and advise stylists’ whist they work on models.
Content: Disconnection, Pixie cuts, Textures, Creativity with short styles &
Versatility.
Date: Monday 17th September
Duration: Full day, 10am - 4pm
Cost: £149 + VAT
What to Bring: FHK - Scissors, Razor with a guard, clippers plus guards.
Model Required.
Qualification: Intermediate, Expert
Keratin Complex
Overview: Keratin Complex continues to develop breakthrough Keratin technology for superior results. Keratin
Complex has developed new sciences that create additional revenue, increasing your stylists’ knowledge and
skills, therefore boosting and enhancing your salon business.
Our main `Main Menu of Services` is customised to every hair type. It will instantly boost revenue and intensify
salon service results, from our `Personalised Blowout` to our `Mask Maximisers`. All our unique treatments will
offer intense hydration or with a powerful dose of Keratin, restore strength to all hair types and protect against
frizz-causing humidity. This will leave your clients with more manageable healthy hair, whether it be sleek and
smooth, more body, less frizz or just defined curls.
On this day you will learn about: Keratin Complex Smoothing Services, after
service treatments and retail products that will increase the longevity of the
treatment and support the Service, keeping clients hair super smooth and
manageable.
Who should attend: Stylists of all levels including Graduates
Dates: Monday 26th February, Monday 25th June & Monday 24th September
Duration: Half day, 10:30am – 2pm
Cost: £25 + VAT
What to Bring: Notepad (look and learn).
Qualification: Graduate, Intermediate, Expert
6
Hairdressing
Park Avenue
Overview: This course is designed for any hairdressers wanting to become more confident with R+Co products
and to gain hands on product knowledge.
Content: This course will feature a demonstration of the ‘Garren Blowout’ followed by the half up style and
ponytail into chignon. Brand Philosophy, consultation, demonstrations on toss dry, sectioning, direct blow-dry,
half up style and chignon. In the afternoon stylists’ will have the opportunity to complete a practical session
assisted by the Educator.
Date: Monday 19th March Course Educator: Natasha Briggs
Duration: Full day, 10am – 4pm Leading R+Co salon product knowledge education, Natasha
Cost: £50 + VAT has immersed herself in the R+Co know-how becoming a
dynamic mentor, leading teams at both Milan and London
What to Bring: FHK, including heated tools. Model The Culture of Hairdressing
shows on the fashion circuit. Natasha has quickly become the
Qualification: Graduate, Intermediate, ExpertFORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE.
go-to with a solid working knowledge of the complete brand.
UK@RANDCO.COM RandCoUK @RandCoUK
*SLS OR SLES
Textured Bob
Overview: This course is designed for any hairdresser wanting to become more confident with R+Co products
and gain hands on product knowledge.
Content: This course will feature a demonstration of The Textured Bob including styling, Brand philosophy,
consultation, executing the cut, product choice, hand
The Culture styling The
of Hairdressingand heat styling.
Culture In the afternoon stylists’ will have
of Hairdressing
the opportunity to complete a practical session
FORMULATED WITHOUT PARABENS
FORMULATED
+ SULFATES*.WITHOUT
VEGETARIAN.
PARABENS
CRUELTY
+ SULFATES*.
+ GLUTEN VEGETARIAN.
FREE. CRUELTY + GLUTEN FREE.
assisted by the Educator. Course Educator: Jason Hall
UK@RANDCO.COM RandCoUK UK@RANDCO.COM
@RandCoUK RandCoUK @RandCoUK
Date: Monday 21st May R+Co Global Artist for the UK & Ireland is AIPP global
*SLS OR SLES *SLS OR SLES
award winner Jason Hall. His catalogue of work has been
Duration: Full day, 10am – 4pm
noted within the British Hairdressing Awards as Scottish
Cost: £50 + VAT Hairdressers of the Year and specialist category Men’s
Hairdresser of the year finalists. With 30 years of industry
What to Bring: FHK, including heated tools. Model
experience and an enviable body of creative work, Jason
Qualification: Graduate, Intermediate, Expert leads the UK + Ireland Education team.
Advanced Curling Iron
Overview: This course is designed for any hairdresser wanting to become more confident with R+Co products
and gain hands on product knowledge.
Content: This course will feature a demonstration of the Advanced Curling Iron Set, used to create a modern Rita
Hayworth look. Brand philosophy, product choice, step by step curling tutorial including finishing touches. In the
afternoon stylists’ will have the opportunity to complete a practical session assisted by the Educator.
Date: Monday 8th October Course Educator: Natasha Pearson
Duration: Full day, 10am – 4pm Known for her expertise in both editorial and avant-garde
Cost: £50 + VAT styling, Natasha has had a wealth of work published
with a global footprint. Part of the Fellowship Of British
What to Bring: FHK, including heated tools. Model Hairdressing and similarly, Natasha’s education standards
Qualification: Graduate, Intermediate, Expert are respected having educated across the US and Europe.
Book online: www.phabwholesale.com or call us on 01392 361800 7
Barbering
Tom Chapman
Tom is a barber, educator and lover of men’s hair. He works with many top
brands to help test and develop new innovations before they hit the market,
as well as developing how-to videos and images. He’s also a celebrated
session stylist and his work has graced front covers.
Tom opened Tom Chapman Hair Design in Torquay UK five years ago and has
been educating all over the world since. He’s been on stages in the UK, the US,
Brazil and across Europe. He’s been a competition finalist four times, including
for the Wahl Barber of the Year contest.
In September 2015, Tom founded The Lions Barber Collective, which started as a group of international barbers
raising awareness for suicide prevention. The collective has grown and now also promotes mental health awareness
with the barbershop as a safe space for men to talk at its centre. He’s in the midst of developing BarberTalk, a form
of suicide intervention and mental health awareness course designed especially for barbers.
Bespoke Beginners Barbering
Overview: This is a great day where you will learn how to create those classic looks which are very current and on
trend. We will have a full day with demo’s in the morning showing you exactly how to take these client pleasers to
the next level. In the afternoon a workshop will take place (so don’t forget that model!) Tom will spend time with
each stylist making sure to help you iron out those techniques which will set you apart from the rest. Each day will
hold a discussion before to ensure we get the most out of our time for those attending.
Who Should attend: Stylists with less than 2 years clipper experience.
On this day you will learn about: Clipper care, Tapering, Blending/fading,
Building weight, Creating strong masculine shapes, Hairlines, Styling,
Blow drying, Product knowledge, Crowns.
Dates: Monday 5th February & Monday 6th August
Duration: Full day, 10am – 4pm
Cost: £149 + VAT
What to Bring: FHK - Scissors, Razor with a guard, clippers plus guards.
Model Required.
Qualification: Graduate, Intermediate
Bespoke Advanced Barbering
Overview: On this Advanced Fading day you will learn how to use fading as your ally. It is a great tool which many
of our clients ask for all the time in many different ways, so on this day you will be shown how to use skin fades
as well as the more adventurous techniques such as 4am fades and using your detailers to create more points of
interest. In the afternoon a workshop will take place (so don’t forget that model!) Tom will spend time with each
stylist making sure to help you iron out those techniques which will set you apart from the rest. Each day will hold
a discussion before to ensure we get the most out of our time for those attending.
Who Should attend: Stylists with more than 2 years clipper experience.
On this day you will learn about: Fades, Skin fades, 4am fades, Burst fades,
Drop fades, Hairlines, Foil razors, Styling and finishing.
Dates: Monday 14th May & Monday 29th October
Duration: Full day, 10am – 4pm
Cost: £149 + VAT
What to Bring: FHK - Scissors, Razor with a guard, clippers plus guards, plus
any other barber related equipment you would like to use. Model Required.
Qualification: Intermediate, Expert
8
Barbering
Mark Gaughan
Mark has been in the industry for over 15 years and has worked
in cities all around the world, before founding The Groom Room
Barbershop in Torquay 8 years ago. More recently Mark has
expanded his business into Newton Abbot with his second
barbershop. In his shops, he has a focus on a strong team culture
and roots that date back to over 100 years of Barbering history,
though he can link his success to his early days coming up through
a salon.
Locally, he has worked on pop up events, collaborating with other
businesses to expand the Groom Room brand. Mark also led the
team responsible for styling the hair of competitors in the Mr
World competition.
Barber Fusion
Overview: Applying and developing transferable skills from hairdressing to create a men’s look, texture is
everything right now and men are moving in this direction. Think more 50s than 40s and the fusion of short
and long texture to win more men to your shop.
On this day you will learn about: Fades, Tapers, Head Sections, Beard Sculpting & Texture Techniques.
Dates: Monday 5th March & Monday 12th November
Duration: Full day, 10am – 4pm
Cost: £129 + VAT it.
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Book online: www.phabwholesale.com or call us on 01392 361800 9
Barbering
Simon Shaw
One of the most inspiring and motivating hairdressers within the industry, Simon Shaw,
European Artistic Director of Wahl (UK) is known for his innovative and fun approach to
hairdressing and education. Simon’s innovation with the fantastic Wahl product range
has been phenomenal. Providing inspirational cutting techniques using clippers, he
is renowned for pushing the boundaries of design and cutting hair. Magazine editors
across the world love seeing Simon and the Wahl (UK) Artistic Team’s work, as it is both
innovative and stylish.
Simon is also considered a Grooming Guru within the industry with his very own monthly column which provides
a host of quotes and advice for all of the trade magazines. Simon is known for his passion towards education,
he designs, develops and hosts Wahl seminars and courses. As a result of their enthusiasm and innovation for
hairdressing Simon and the Wahl (UK) Artistic Team are huge attractions at all of the major hairdressing exhibitions
within the UK such as Salon International as well as overseas.
In recent years Simon has travelled extensively to the USA, Africa, and Europe and was the first British hairdresser
to undertake a hugely successful tour of Saudi Arabia. In 2014 Simon’s hugely successful wet goods range, part of
the Academy collection, won the Hair Awards best men’s range. He then went on to win the first ever Grand Master
Barber award. Now after many successful years with Wahl (UK), Simon is one of the most popular and highly regarded
hairdressers within the industry. Passionate and committed with a desire to make every presentation, stage show or
Academy seminar that he is part of fun and exciting, Simon is undoubtedly one of the leading stars within hairdressing.
Carl Blake
Leading the way in male grooming techniques, Carl Blake brings a wealth of knowledge
and creativity that guarantees attention to detail and an inimitable quality that is rarely
surpassed. With an impressive 25 years experience in the industry, Carl is an instrumental
member of the Wahl Artistic Team.
Carl’s work is always in demand as he runs his own successful shop in West Sussex whilst
he has also conducted and directed many photoshoots which have graced the front
covers of Hairdressers Journal and Creative HEAD.
Wahl - Specialist: The Shave
Overview: The demand for male grooming has been steadily increasing over
the last few years leading to a fantastic opportunity to grow salon profits by
taking advantage of this expanding market. A wet shave can add an element of
sophistication and luxury to your salon and offer your clients a new experience
setting you apart from the competition. It doesn’t take a long to learn the basics
of traditional shaving however it is important to ensure that you and your staff
are trained sufficiently to maintain professional standards and make sure that
they have the confidence to deliver this special treatment.
On this day you will learn about: This bespoke and selective course will show
you the correct use of a cut throat razor, traditional shaving methods with
some modern influences, hot and cold towel treatments and aromatherapy
treatments.
Dates: Monday 12th March (Carl Blake) & Monday 3rd September (Simon Shaw)
Duration: Full day, 10am – 4pm
Cost: £225 + VAT “Brilliant. it
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10Colour & Theory
Andrew Smith
Andrew Smith is a highly sought after session stylist, stage artist and owner of
3 Hampshire salons who has been recognised for his commitment to British
hairdressing a finalist for the Ultimate Stylist in 2017’s Salon Business Awards.
Andrew Smith has had an incredibly successful career in hairdressing to date and is
recognised as a top educator and trainer by some of the worlds’ largest professional
brands in hairdressing. He has a huge passion for education and training and is a
highly sought after session stylist and stage artist and is a part of the milk_shake UK
Creative Artist Team.
Education with Andrew Smith offers incredible inspiration and expert training! Not
only does Andrew run 3 successful Hampshire salons, he has also been recognised
for his commitment to British hairdressing as a finalist for the Ultimate Stylist in
2017’s Salon Business Awards. He is a regular backstage on fashion shows with
brands that include L.K Bennet, Versace and Henry Holland. Andrew is in high
demand with local clients and celebrities alike, he can often be found taming the
tresses of celebrities including Alexa Chung and Sophie Ellis Bexter. His work has
been published in trade journals & glossies and he has invaluable advice to offer
regarding photo-shoots, social media promotion and competitions.
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Super Balayage
Overview: A brand new course in which Andrew
empowers colourists with the knowledge and confidence
to take their balayage skills to the next level. During the
half-day course, delegates can sit back and be inspired by
watching Andrew demonstrate ‘Super Balayage’ which
has become his trademark colour technique. Andrew
will educate on the techniques and benefits of using his
bespoke ‘Super Balayage’ system to ensure when you go
back to the salon, you can create colours that your clients
immediately fall in love with making sure they would never
dream of visiting another salon again.
Who should attend: A great course aimed at Graduate
level or experienced colourists who want to be inspired to
take their colour creativity to the next level and learn new
techniques to create bespoke hair colour.
Dates: Monday 19th February
Monday 20th August
Monday 5th November
Duration: Half day, 10am - 1pm or 2pm - 5pm
Cost: £50 + VAT
What to Bring: Notepad (look and learn)
Qualification: Intermediate, Expert
Book online: www.phabwholesale.com or call us on 01392 361800 11Colour & Theory
Becky Wardrop
Since I first started my hairdressing career, I have always had a passion for colour.
I have gained my knowledge working alongside many talented colourists and
hairdressers and involving myself into as much education and competitions as
possible during the early stages of my career. I trained with Rush Hair, working my
way up the ranks onto their workshop team, this gave me the opportunity to work
with the Art team on photoshoots, stage work and education seminars. It was here
that I realised education was the role I wanted to take my career to.
That’s when the wonderful world of milk_shake came to my attention. In 2014 I started
working as a colour educator for milk_shake, this lead onto becoming a member of
the milk_shake Artistic team as a colourist, taking part in staged events throughout the
UK and Europe. In 2015 I became the brands Education Manager, looking after and
arranging the education for milk_shake and No Inhibition.
For me education is the key to becoming a successful and knowledgeable hairdresser,
but it is also about having passion for what you do and I 100% LOVE what I do.
Milk_Shake – Discover Me
Overview: This course is for any hairdresser on all levels that is new to
the wonderful ways of milk_shake colour.
Goal: To increase your confidence and give you a clear understanding
of how the milk_shake colour brand operates.
Content: The course will cover theory on its three main ranges;
Creative, Smoothies and Direct Colour. The afternoon will involve
a hands-on practical session using the ranges.
Date: Monday 22nd January
Duration: Full day, 10am – 4pm
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Qualification: Graduate, Intermediate, Expert Krista P
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from Big
Milk_Shake – Enlighten Me
Overview: This course is for any qualified stylist with at least 1 years’
experience on the salon floor. It is designed for the hairdresser that
wants to gain more understanding and learn new techniques with
lightening and toning hair.
Goal: To expand the stylist’s knowledge of lifting and toning hair with
new techniques.
Content: The morning will involve a theory and demonstration session,
followed by working on your own model in the afternoon.
Date: Monday 23rd April
Duration: Full day, 10am – 4pm
Cost: £50 + VAT
What to Bring: FHK and model
Qualification: Intermediate, Expert
12Colour & Theory
Milk_Shake – Inspire Me
Overview: This course is for any qualified stylist with at
least 1 years’ experience on the salon floor that needs
a little inspiration to take their colouring skills to the
next level.
Goal: To gain new and current colouring techniques
and colour formulations.
Content: You will be exploring the latest colour trends
and techniques, finding ways to adapt them for your
clients back in the salon. The morning will involve
theory and demonstrations, followed by working on
your own model in the afternoon.
Date: Monday 13th August
Duration: Full day, 10am – 4pm
Cost: £50 + VAT
What to Bring: FHK and model
Qualification: Graduate, Intermediate, Expert
Milk_Shake – Rescue Me
Overview: This course is for any qualified stylist
with at least 2 years’ experience on the salon floor.
It is designed to resolve a range of colour correction
problems that are regularly seen within the salon.
Goal: To expand the stylists colour correction
knowledge by using milk_shake colouring products.
Content: The morning will involve an in-depth theory
session, followed by a hands-on workshop using
mannequin heads.
Date: Monday 10th September
Duration: Full day, 10am – 4pm
Cost: £50 + VAT
What to Bring: FHK
Qualification: Intermediate, Expert
Book online: www.phabwholesale.com or call us on 01392 361800 13Colour & Theory is really
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Overview: Looking into the world of direct colour. Overview: A focus on all
An insight into direct colour and how to get the best lightening and toning products to
use out of the product. Creating unique and bespoke achieve the most beautiful bright blondes.
colour cocktails for the salon.
Goal: To expand stylists knowledge of the milk_shake
Goal: To expand stylists knowledge of the colour lightening products, providing them with expert
range, providing them with expert advice on how advice on how to get the best from the colour,
to get the best from the colour and how to use in allowing them to create beautiful blondes and the
conjunction with other colour ranges. perfect pre-lightening services.
Content: The morning will involve an in-depth theory Content: The morning will involve an in-depth theory
session, followed by hands- on work shop. session, followed by hands- on work shop.
Date: Monday 26th March Date: Monday 15th October
Duration: Full day, 10am – 4pm Duration: Full day, 10am – 4pm
Cost: £50 + VAT Cost: £50 + VAT
What to Bring: FHK and model required What to Bring: FHK and model required
Qualification: Graduate, Intermediate, Expert Qualification: Intermediate, Expert
Milk_Shake – Convert Me Milk_Shake – Cover Me
Overview: A course designed to show off the Overview: Focussing on the Creative range, tackling
entire milk_shake colour range. This is to introduce the fundamental grey coverage clientele whilst also
Milk_shake colour into your salon, covering Creative, covering the vibrant rich tones that milk_shake have
Smoothies, Pre-lightener and Direct Colour. to offer.
Goal: To expand stylists knowledge of the colour Goal: To expand stylists knowledge of milk_shake
ranges, providing them with expert advice on how to Creative colour. Giving them expert advice on how
achieve incredible results time after time. This course to get the optimum results in grey coverage, taking
will highlight the main benefits of using milk_shake clients darker, and achieving gorgeous vibrant
colour, allowing stylists to feel more confident working shades that last.
with the range in salon.
Content: The morning will involve an in-depth theory
Content: The morning will involve an in-depth theory
session, followed by hands- on work shop.
session, followed by hands- on work shop.
Date: Monday 4th June Date: Monday 19th November
Duration: Full day, 10am – 4pm Duration: Full day, 10am – 4pm
Cost: £50 + VAT Cost: £50 + VAT
What to Bring: FHK and model required What to Bring: FHK
Qualification: Graduate, Intermediate, Expert Qualification: Intermediate, Expert
14Colour & Theory
Kevin Macey - Senior Technical Educator
Kevin is a Plymouth based hairstylist. He has worked with Keune since first starting in the industry in 1998. In 2012 he
was privileged to be asked to become a part of the Keune UK education team.
His role as the Senior Technical Educator has given him the opportunity to collaborate with some of the industries
greatest names at shows and demonstrations both domestically and internationally.
The most rewarding aspect of Kevin’s career is without doubt the time he spends meeting with and learning from
stylists from all over the world who share in his passion for the industry and Keune.
Jade McCafferty - Senior National Educator
Jade McCafferty has been a stylist in Edinburgh, Scotland for 12 years in a family run business. She started using Keune
in her salon 7 years ago and loved it instantly! She couldn’t wait to do more with the products and not long after that
the opportunity to work with the brand emerged.
Over the past 6 years Jade has become passionate about meeting new people and sharing knowledge of Keune
colour around the UK. Jade loves having the ability to feel like she can help stylists be the best they can be and in turn
get to meet amazing people all over the UK who share the same passion as herself. Her favourite part of being in the
industry is the drive to always continue learning and evolving.
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Keune – Freestyle Color
Overview: The aim of this course is to look into
current trends and find ways to adapt and interpret
these looks into personalised techniques that will
move forwards with fashion.
Content: Ombre: An artificial sunkissed look created
by lightening the ends of the hair and allowing the
colour to become progressively darker towards the
roots.
Root shadow: Creating an artificial regrowth on
light hair by colouring the roots and “stretching” the
colour towards the ends.
Splashlights: Lightening the hair to create an artificial
“shine line” this is usually toned to match through
with the overall colour but can be left as a highlight
for a more striking look.
Date: Monday 18th June
Duration: Full day, 10am – 4pm
Cost: £250 + VAT (per two stylists)
What to Bring: FHK including electricals, delegates
will be working on mannequin heads.
Qualification: Intermediate, Expert
Book online: www.phabwholesale.com or call us on 01392 361800 15Colour & Theory Keune – Ultimate Blonde Overview: Build your colour confidence and discover your Blonde Ambition. During this workshop we will explore the behaviour of colour and learn to create stunning blonde tones. Content: Cocktailing inspiration, Toning, tips and tricks, New inspiration from classic thinking & Color Craving tips and tricks. Date: Monday 26th March Duration: Half day, 10am – 1pm Cost: £30 + VAT What to Bring: Notepad, you will be working from swatches so no kit required. Qualification: Intermediate, Expert Keune – Color Solver Overview: This course covers the dos and don’ts when colouring with a strong emphasis on client satisfaction. Find the answers to the colour questions you may encounter in the salon. Content: Grey coverage, Shifting & pre-staining, Colour correction, The Dual Colour System & Understanding underlying tones. Dates: Monday 21st May & Monday 29th October Duration: Half day, 10am – 1pm Cost: £30 + VAT What to Bring: Notepad, you will be working from swatches so no kit required. Qualification: Intermediate, Expert Keune – Red Revival Overview: During this workshop you will discover what truly makes “reds” different from other colour tones and how to alter your colouring mixes to achieve a multitude of results. Content: Red Infinity Tinta & Semi, Red Infinity mixing ratios & grey coverage, Color Craving tips and tricks & Lift and Color. Date: Monday 24th September Duration: Half day, 10am – 1pm Cost: £30 + VAT What to Bring: Notepad, you will be working from swatches so no kit required. Qualification: Intermediate, Expert 16
Business
Matt Young
Matt is a social media specialist. He’s helped train the team
here at PHAB and has over 6 years’ experience working solely
on social media. He has a broadcasting and communications
background which helps him understand how best to talk to
your online audience. His training is always friendly and easy
to understand and Matt doesn’t do corporate speak…
“Normal human beings don’t
communicate that way.”
Social Success
Overview: Social Media continues to offer you the opportunity to get your message out there, increase visitors
to your website and build your brand all at the same time. This will of course also help you make sales and gain
new clients. Matt is here to show you the best way to do all of this. If you’re confused by the various social media
platforms out there, this is the course for you. He’ll present you with some straight forward solutions that suit you
and your needs. Focusing on Instagram and Facebook, Matt will guide you through the pitfalls and successes of
these platforms. With his background in communication, he can help you craft that message so your audience
understands and your salon business, continues to grow.
Dates: Tuesday 20th March & Tuesday 9th October
Duration: Half day, 10am - 12.30pm
course,
Cost: £60 + VAT “Brilliant ill
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Book online: www.phabwholesale.com or call us on 01392 361800 17Beauty
Sarah Case
I have been in the industry for 25 years, starting off as an apprentice. After completing
my apprenticeship I did a Beauty therapy course, it was here I had my impact with
makeup. I loved it so much I decided that was the way to go, where my passion lie.
In London and Manchester is where I trained in Hair & Makeup Artistry, I was lucky
to be trained by the top celebrity makeup artists. My first achievement was to own
my hair & beauty Salon for 12 years, this was what I always wanted to do and was
successful. As my passion lied more in the artistry side I decided to give the salon
up and do freelance around the South West, this gives me the chance to work with
photographers doing catwalk, photographic and weddings on the creative side.
Teaching is my love as well as I love sharing all my knowledge with people who want
to learn the art of makeup and give them the confidence to pursue the career further.
Advanced Makeup
Overview: This course is suitable for someone who has basic knowledge of make-up and application. This is an
intense course for the person who wants to progress their skills and enter the world as a make-up artist. This
advanced course will cover false lashes, eye & face correction, contouring, photo shoots, catwalk, trends and
touch base with airbrushing. This is a theory and lots of practical course.
Dates: Tuesday 27th March & Wednesday 31st October
Duration: Full day, 9:30am - 4pm
Cost: £99 + VAT
What to Bring: A full make-up kit with brushes. Model required.
Qualification: Qualified to NVQ Level 2 or Makeup Artists with some prior
makeup experience/training.
Beginners Makeup
Overview: This course is for anyone who wants to have a career in the make-up industry and anyone with no
experience is welcomed on this course. The course will cover skin prep, products, application and trends. This
course is a theory and practical course. On this course you will come out with
the confidence and knowledge of basic make-up application for any skin type.
Date: Tuesday 25th September Duration: Full day, 9:30am - 4pm
Cost: £90 + VAT
What to Bring: Make up brushes and any make-up you already have. Model.
Qualification: Qualified to NVQ Level 2 or someone looking to start a career
in the makeup industry.
Bridal Makeup
Overview: This course is for any one with make-up knowledge and wishes to progress their skills in the wedding
makeup industry. The course will cover consultations, trials, contracts and application. This bridal course will also
cover traditional, gipsy and vintage trends. This is an intensive course as there
is a lot to cover with products, theory and practical throughout the day.
Date: Tuesday 8th May
Duration: Full day, 9:30am - 4pm
Cost: £135 + VAT
What to Bring: A full make-up kit with brushes. Model required.
Qualification: For makeup Artists with experience or students that have
attended the Beginners & Advanced makeup course.
18Beauty
5 Day Beauty Course
This 5 day complete beauty course is perfect to get you started in
the beauty industry & the course will consist of the following:
Day 1 Beginners Warm Waxing
Day 2 Manicure/Pedicure
Day 3 Facial
Day 4 Tinting eyebrows and eyelashes
Day 5 Threading
Dates: Monday 30th April to Friday 4th May
Duration: 5 Full days, 10am – 4pm
Cost: £499 + VAT
What to Bring: Please wear a tunic or smart black clothing.
Qualification: You do not need any prior qualifications to attend
this course.
Warm Waxing for beginners
Overview: Warm waxing is one of the most popular salon treatments
for which clients may return every four to six weeks all year round,
giving your business an excellent regular income. This course covers
all areas of facial and body waxing and is ideal for beginners or
therapists who want to update their skills. It will cover all areas of
body waxing using the ‘pot’ and ‘spatula’ system using warm wax.
Over the duration of the course you will cover the following:
• Anatomy and physiology of the hair and skin
• Product knowledge
• Essential health & safety
• Hygiene and infection control
• Contraindications
• Client pre-assessment
• Practical application to include leg, bikini, underarm and facial
waxing including eyebrows
• Aftercare
You will work on each other and must ensure you have a minimum
of 3mm hair growth. If you are unable to be waxed then you are
required to bring a model.
Dates: Monday 30th April & Wednesday 26th September
Duration: Full day, 10am - 4pm
Cost: £125 + VAT
Training & Kit £144 + VAT / Training & Kit with Heater £190 + VAT
What to Bring: Please wear a tunic or smart black clothing.
Students will work on each other.
Qualification: You do not need any prior qualifications to attend
this course.
Book online: www.phabwholesale.com or call us on 01392 361800 19Beauty Manicure/Pedicure Overview: Learn how to carry out a professional Manicure and Pedicure treatment with this intensive 1 day course. On this course you will learn: Health & Hygiene, Client consultation, Contra-Indications, Filing & Cuticle work, Manicure procedure, Pedicure procedure, Foot & hand massage & Aftercare. Date: Tuesday 1st May Duration: Full day, 10am - 4pm Cost: £109 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: You do not need any prior qualifications to attend this course. Facial Overview: One of the most popular treatments to offer. You will learn how to analyse skin types, cleanse, tone, moisturise and apply a mask. Over the duration of the course you will learn how to provide a relaxing facial. On this course you will learn: Health and Safety, Hygiene and infection control, Anatomy and physiology, Client consultation, Skin analysis, Product knowledge, Facial routine & Aftercare. Date: Wednesday 2nd May Duration: Full day, 10am - 4pm Cost: £109 + VAT / Training & Kit £123 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: You do not need any prior qualifications to attend this course. Eyelash/Brow Tinting Overview: Master these simple techniques that offer a daily alternative to wearing mascara to help define eyelashes and brows. On this course you will learn: Health & Hygiene, Client Consultation, Contra-indications, How to mix tint correctly, Application of how to tint perfect Brow, Application of how to tint eyelashes, mixing of colours to perfect colour. 48 skin test required prior to attending course. Date: Thursday 3rd May Duration: Full day, 10am - 4pm Cost: £109 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: You do not need any prior qualifications to attend this course. 20
Beauty
Threading
Overview: Threading is now a highly popular technique for hair removal as it does not require application of
any products to the skin, such as wax. It is also suitable for clients who are unable to use other methods due to
contraindications. Mastering this ancient art can give you a quick and simple alternative method for eyebrow
and facial hair removal.
On this course you will learn: History of threading hair anatomy, Advantages of threading, Essential health and
safety, Hygiene and infection control, Contraindications, Client pre-assessments, Practical to include top lip,
eyebrows, arms & aftercare. You will work on each other and must ensure you have a minimum of 3mm hair
growth. If you are the only person booked on this course you will be asked to provide a model.
Dates: Friday 4th May & Wednesday 17th October
Duration: Full day, 10am - 4pm
Cost: £109 + VAT / Training & Kit £128 + VAT
What to Bring: Please wear smart black clothing. Students will work on each other for this course.
Qualification: You do not need any prior qualifications to attend this course.
Caflon Ear Piercing
On this course you will learn: Brief history of Caflon, Products and Manufacture, Equipment demonstration,
Simulated ear piercing to demonstrate knowledge and process, Aftercare & Piercing of ear lobes.
Date: Tuesday 3rd of April & Wednesday 5th September
Duration: Half day, 2pm - 4pm
Cost: £80 + VAT including Kit
What to Bring: Please wear a tunic or smart black clothing. Model required.
Qualification: You do not need any prior qualifications to attend this course.
Book online: www.phabwholesale.com or call us on 01392 361800 21Beauty Orly Manicure Overview: Learn how to carry out a professional manicure treatment with this intensive 1 day course. You will cover all aspects of an Orly manicure procedure including: essential hygiene, anatomy and physiology of the nail and the surrounding skin, treatable and untreatable conditions, client consultation, correct use of tools, hint and tips, health and safety, product knowledge, basic manicure methods and techniques, hand and arm massage & application of French and Coloured polish. Date: Tuesday 11th September Duration: Full day, 10am - 4pm Cost: £105 + VAT / Training & Kit £173 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: You do not need any prior qualifications to attend this course. Orly Pedicure Overview: Learn how to carry out a professional pedicure treatment with this intensive 1 day course. You will cover all aspects of an Orly pedicure procedure including: essential hygiene, anatomy and physiology of the nail and the surrounding skin, treatable and untreatable conditions, client consultation, correct use of tools, hint and tips, health and safety, product knowledge, basic pedicure methods and techniques, foot and leg massage & application of French and Coloured polish. Date: Wednesday 12th September Duration: Full day, 10am - 4pm Cost: £105 + VAT / Training & Kit £187 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: You must hold an Orly Manicure Certificate to attend this course. Express Manicure & Orly Gel FX Overview: This course is designed to instruct you in the basics of manicure and the application of Orly Gel FX gel polish to enable you to perform the treatment successfully. We will instruct you in the basic procedure to prepare the nails for application of Orly Gel FX gel polish including filing techniques and basic cuticle work but will also cover varnish application techniques in both colour and French. Date: Tuesday 16th October Duration: Full day, 10am - 4pm Cost: £90 + VAT / Training & Kit £180 + VAT Training & Kit with Lamp £239 + VAT What to Bring: Manicure tools. Please wear a tunic or smart black clothing. Students will work on each other for this course. Qualification: Qualified to a minimum of NVQ Level 2 or those that hold a Manicure Certification. 22
Beauty
IBD Express Manicure & Just Gel
Overview: This course is designed to instruct you in the basics of dry manicures and the application of IBD just
gel polish to enable you to perform the treatment successfully.
This course will cover: We will instruct you in the basic procedures to prepare the nails for application of IBD Just
gel polish including filing techniques and basic cuticle work. We will then instruct you on the correct application
and removal techniques of IBD just gel polish including French and Colour. IBD Just Gel Polish lasts on the nail
chip free for 2 weeks plus.
Dates: Tuesday 13th February & Tuesday 12th June
Duration: Full day, 10am - 4pm
Cost: £90 + VAT / Training & Kit £192 + VAT
What to Bring: Students will need to bring their kit and
LED lamp with them on the day or a kit can be purchased
prior to attending. Please wear smart black clothing.
Students will work on each other for this course.
Qualification: Qualified to a minimum of NVQ Level 2 or
those that hold a Manicure Certification.
IBD Gel Polish Design
Overview: Nail art has always been a popular add-on service but has been made increasingly fashionable thanks
to celebrities wearing unique nail art designs. Learn how to use your IBD Gel Polish to create intricate nail art
designs and introduce this popular service to your treatment menu increasing salon revenue.
On this day you will learn about: Linear/stripping, Free hand design, Ombre/colour fade, Matify techniques,
Marbling, Colour mixing and tint effects, Dotting including flowers/paw prints and hearts, Basic 3D design using
LED hard gel, Drag through techniques Bubbles/Snake skin effect.
Dates: Tuesday 27th February & Tuesday 23rd October
Duration: Full day, 10am - 4pm
Cost: £80 + VAT
What to Bring: Please wear smart black clothing.
Students will work on each other for this course.
Qualification: Students taking part in this course should
already have received a certification in applying gel polish.
IBD Foundation Geek (4 day Beginner)
Overview: This four-day beginner’s course will teach you how to add length to the natural nail with the use of
either gel or acrylic. You will also learn various aspects of theory, application and removal. With this qualification,
you will be able to confidently carry out a gel or acrylic treatment.
You will need to attend four dates which are spread over a 1 month period and students will need to practise and
record 10 case studies on their own, over this time frame. Pre requisite, manicure qualification.
Dates: Tuesday 15th May, Wednesday 16th May, Tuesday 5th June & Tuesday 19th June
Duration: 4 days, 10am – 4pm
Cost: £390 + VAT / Training & Kit £520 + VAT
What to Bring: Please wear smart black clothing.
Students will work on each other for this course.
Qualification: Qualified to a minimum of NVQ Level 2 or
for students that hold a Manicure Qualification.
Book online: www.phabwholesale.com or call us on 01392 361800 23Beauty IBD Graduate Sculpting Conversion Overview: This one day conversation will enable you to transfer your knowledge and expertise of nail extensions to develop your skills to sculpt nails and add length solely using gel or acrylic. On this course you will learn: Product application, Gel/Acrylic chemistry, Filing techniques & Maintenance procedures. Date: Tuesday 13th March Duration: Full day, 10am – 4pm Cost: £85 + VAT / Training & Kit £215 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: Students must already hold a Gel or Acrylic Certification. IBD Graduate Conversion Overview: This one day conversation will enable you to transfer your knowledge and expertise of nail extensions to ensure you are proficient in both IBD nail systems. You will be able to transfer your knowledge of nail extensions to gain both IBD gel extension qualification and an IBD acrylic nail extension qualification. On this course you will learn: Product application, Gel/Acrylic chemistry, Filing techniques & Maintenance procedures. Date: Tuesday 4th September Duration: Full day, 10am – 4pm Cost: £85 + VAT / Training & Kit £215 + VAT What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: Students must already hold a Gel or Acrylic Certification. Lash Lift by Lash FX Overview: Lash lift is a new and exciting training course and treatment from Lash FX, offering clients beautifully lifted lashes and technicians an extremely profitable service. On this one day training course, you will learn the popular Lash FX Lash Lift technique that offers clients’ a lash enhancement without application of extensions, with results that can last 6 – 8 weeks. On this course you will learn: Step by step process of the treatment, giving you an understanding of how the products work to break down and rebuild the structure of hair, placing it in it’s new position, as well as the theory of tinting. Complete your training and gain all you need to offer this must-have treatment to your clientele. Dates: Tuesday 22nd May, Tuesday 18th September & Tuesday 13th November Duration: Full day, 10am – 4pm Cost: £130 + VAT / Training & Intro Kit £200 + VAT (Intro Kit Contains all the essential products so you can provide the Lash Lift treatment to your clients’, includes lifting cream, setting cream, conditioning cream and more) What to Bring: Please wear smart black clothing. Students will work on each other for this course. Qualification: Students don’t need to have prior qualification to complete this course. 24
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