English Federation of Disability Sport - Impact Report 2016-17
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English Federation of Disability Sport Impact Report 2016-17
Contents
Message from the Chair 4 Get Out Get Active 30
Overview of the year 2016-17
6 32 Events
Our year 8 Research and insight 34
12 38
New research finds demand
Engagement and partnerships for more disability sport news
Promoting and sharing
16 40
better practice in marketing
West Midlands Engagement Day and communications
Together We Will supports disabled
17 42
Newcastle United Foundation people to become healthier, stronger
‘LEAD’ the way for professional clubs and have fun being active
Inclusive Fitness:
18
44
Enabling more disabled
people to enjoy being active Fundraising
Disability Swim Pilot 20 Finance 46
22
Sainsbury’s Active Kids
for All Inclusive Training
26
Sainsbury’s IPE Training: A pupil’s
journey from classroom to staffroom
Shiv Krishan: Benefitting
28
from Sainsbury’s Inclusive
Community Training
2 3
Message We continue to attract Associate Member
applications adding significant strength to the
organisation and broadening our advocacy base.
It is also great to see funds being raised
for EFDS through the efforts of runners
and riders – and hopefully swimmers
from the Chair The profile and awareness of EFDS and its position
as a respected influencing body continues
too – at the London Marathon events.
As I start my final year as Chair of EFDS,
to grow. This work must continue and in the
Dear Members and friends months ahead we shall review and relaunch
I extend my thanks to my Board colleagues.
our Charter for Change. We are a team fully committed to the vision
and the range of skills and experience of Trustees
Welcome to the English Federation of Disability Sport’s 2016-2017 Sport England remains our largest
has undoubtedly contributed to EFDS’s strategic
funder and during 2017 we came to the
Annual Review, which this year we are rebadging as our Impact Report. development and success. This year we say
end of the two-year programme with them.
goodbye to two excellent Trustees. Steve Town
I am very pleased to introduce this new format, which is packed full This was specifically for engagement, research,
and Janet Williams have given tremendous support
and marketing communications work and
of highlights, memories and stories about the organisation’s success. in many, many ways. I shall miss their wise counsel
our success has ensured that we continue
at Board and Committee meetings but I know they
to be their expert partner in disability related
will continue to follow our work and there will
As I go through these reports it reminds me of Despite the tangible progress and programmes for the new funding period.
be fresh opportunities for them to contribute.
the significant progress the English Federation a positive outlook, we work in the knowledge Sport England’s new strategy “Towards
of Disability Sport (EFDS) is making towards that disabled people remain the least active an Active Nation” also contains significant My final thank you goes to the EFDS team.
achieving our vision – that disabled people group in our population. partnership working and engagement During the year Chris Ratcliffe, our Development
are active for life. This year even more so as opportunities for EFDS beyond the Director, took on a new role as Chief Executive
During this last year Sport England released
we have formed new partnerships and expanded three core areas. at Boccia England. That left a significant gap
their first Active Lives Survey, which replaced
our networks with other organisations and funders. to fill but I am delighted that Andy Dalby-Welsh
the former Active People Survey. This strong relationship with Sport England has
has been appointed as our new Deputy Chief
EFDS continues to enable more and allowed EFDS to operate across different platforms
The survey runs 365 days a year and asks Executive. Year on year Barry Horne and all his
more organisations and individuals and with additional resources that you will read
people aged 16 and over across England about team show tremendous commitment, dedication
to create engagement opportunities about in this Report.
the sport and physical activities they take part in. and passion for improving opportunities for
for disabled people to be active.
January’s results showed that people in the highest I believe in my Board and Committee roles disabled people. This Impact Report brings
Last September, as successful as the Games socio economic groups tend to be more active than including Chairing the Investment Committee their work to life – please enjoy it!
were, the Rio Paralympics were a reminder of those in the lower groups and you are significantly and the English Sports Development Trust Ltd.
Yours sincerely,
the importance of that work. Although we are more likely to be inactive if you are over 55 years that controls funding for the amazingly successful
proud to support outstanding elite sports men old. Over half (51 per cent) of disabled people This Girl Can campaigns, I have added value Charles Reed
and women, many of whom have come through with three or more impairments are inactive, and helped to maintain a focus on the needs
our regional and national event programmes, compared to 21 per cent of non-disabled people. of disabled people in every aspect of sport and
there remains a huge disparity between a disabled This highlights the scale of the challenge physical activity. These roles have also developed
person just wanting to be active in their local we are dealing with so there is no room my knowledge and understanding of the wider
community and a medal winning para athlete. for self-congratulation and complacency. sporting landscape.
There is much more to do!
We need to work together across various My roles as a Trustee of the London Marathon
sectors to ensure all disabled people can be After securing funding from Spirit of 2012, Charitable Trust and a member of both their
active wherever and however they want to be. we were delighted to launch the Get Out Get Strategy and Grants Committees also ensure that
Our expanding membership and growing network Active programme with partners across the UK. the needs of this most important group of people
of partners will certainly help us to achieve this Our learning from this coupled with the continuing are taken into account when we are considering
in the coming years. I want to thank all of you success of other EFDS programmes, all backed funding applications for an awards programme
for joining forces to remove barriers and change by the wealth of research we are undertaking will that now comfortably exceeds £6m per annum.
mindsets. Together we really do make a difference. be a game-changer in getting more people active.
4 5
Overview of the year 2016-17 Collaboration for greater impact
You will find evidence of collaboration running • Working with Sport England and the National
through the Report but examples include: Disability Sports Organisations (NDSOs) to
Here Barry Horne, Chief Executive, gives his overview • Working with County Sports Partnerships
deliver vital new research evidence to inform
better practice, including ‘Small changes,
of a successful year at EFDS. I’m delighted to overview this to identify and connect to a much wider
big difference’ with British Blind Sport focusing
range of organisations with direct reach
positive summary of EFDS’ impact in the year to March 2017. to disabled people
on how sport and physical activity can impact
on lives of women with visual impairment
• Supporting Newcastle United Foundation
This year saw EFDS increase its capacity Whilst also making inroads into two • Teaming up with the Sports Journalists
through our LEAD Self-Improvement
and impact which really brings alive our other priority areas, we know that Association to produce and launch
Programme to enable them to improve
stated purpose: there is so much more to be done to a valuable new guide to reporting
opportunities for disabled people
take these forward in the future years: on disabled people in sport
“Making active lives possible by across all of their work
• Advocacy and influence • Gaining some real traction together with
enabling organisations to support • Partnering with Youth Sport Trust to train
with and for disabled people NDSOs and Sport England for the Together
individual disabled people to be teachers and other school based staff to
We Will campaign to support and motivate
active and stay active for life.” • Improvement, development and leadership. include young disabled people in mainstream
more disabled people to be active
primary and secondary schools’ PE provision
Everything we do links back to this purpose You will see a number of significant in summer 2016
and you will find real evidence within these elements of our work which support • Partnering with Sport England and Sports
• Securing the active support of Betway
pages of the way we made our contribution individuals and organisations to improve Coach UK (now UK Coaching) to train over
staff to raise an additional £28,000 to
in four of six of our strategic priority areas: leadership and organisational development 3,000 community leaders to enable them to
add to the £13,000 raised to support
across their whole organisation. In particular introduce inclusive activity into their groups
• Research and insight our work in the previous year.
our LEAD Programme featured on page 17
• Leading one of the country’s biggest partnership
• Engagement and our work on Inclusive Training for school
based delivery programmes, Get Out Get Active,
staff and community groups featured on
• Marketing and communications funded by Spirit of 2012, to show how inclusive
pages 22-29. However, strengthening our
programmes across a broad range of UK settings
• Programme management. capacity and impact in these areas will be a clear
can maximise the chance of disabled people
priority for our work from April 2017 onwards.
and non-disabled people taking part in fun
I’m immensely proud of the direct impact and inclusive activities together
made by the EFDS staff team day in, day out.
• Partnering Typhoo and the Lions
Significantly, this year saw us further magnify
Club to reinvigorate our regional and
our contribution through strengthened
national junior athletics programme
collaboration with our members, partner
organisations and wider stakeholders.
6 7
Our year Events Volunteers at the
national event also
1,200
served 600 cups of tea!
We are proud of our success this year.
Here are some of our achievements. athletes took part in
300
regional Typhoo events.
Engagement
23
Inclusive communications
17
Research and insight
99
Clubs accessing and
people volunteered
at events.
workshops to more than workshops at a county, completing the Inclusion Club
200 sports development regional and national level. Hub with 1,318 visitors overall.
professionals.
250
2,825 people attended EFDS helped
202 Sainsbury’s more than
Inclusive Community 100 partners to
Training workshops become members athletes took part in the
organised through CSPs. of the Disability Typhoo National Championships.
Action Alliance.
Two successful
+45 +8 200
conferences - Active
Communications
conference in April
Published more than 45 local Two research and insight Eight new
officials gave up their time and Get Out Get
‘Service and Reach’ resources. briefing sessions to 45 NGBs. engagement resources.
to help at the Typhoo events. Active conference
in September.
Sainsbury’s Sainsbury’s
Inclusive Inclusive
PE training Community
Training
• D
elivered 153 workshops
and trained 2,415 participants - • Delivered 229 workshops
exceeding the project target of 1,800
• Trained 3,219 participants
participants over the same period
• Had an estimated reach to more
• Eight short videos on inclusive delivery.
than 25,000 disabled people.
8 9
Our year Marketing and communications
Get Out Get Active
4
national workshops on
400
published news stories
2
campaigns:
inclusive communications and a blog every week Together We Will
2,000
participants engaged
delivered. on our website. and ICT awareness.
in GOGA activities. Increased Twitter
New mobile responsive
website in June 2016. followers by 2,500.
Get Out Get Active (GOGA) Up to year-end, it recorded
launched more than 70 events over 124,800 sessions Weekly news alerts to
and 350,000 page views. exclusive list of members.
and activities, including:
!
Inclusive and women’s only sessions Engaged more
Nordic walking, walking football, than 80 volunteers
family fitness sessions, chair-based with support from
exercise, tai chi, cycling and more. Volunteering Matters. Fundraising
Inclusive 3 leisure centres
Fitness awarded with IFI
Mark accreditations. 50 runners in the 25 runners in the 10 places in the
Manchester 10k. London Marathon 2016. Great North Run.
Research
E-learning package ‘Delivering an Released or worked on
Excellent Service for Disabled Customers’. 6 research reports.
296 individuals registered for this online
training course to improve customer care levels.
10 11
The five main 2
work areas in EFDS
engagement are...
4
Engagement Creating and
supporting
and partnerships networks Facilitating joint
approaches
Our team of Engagement Advisors help local
and national organisations across various sectors, 1
covering nine English regions. They support key 3
partners, including County Sports Partnerships (CSPs)
and National Governing Bodies of Sport (NGBs). Improving
5
routes to
market Providing
strategic
support Self-assessment
and improvement
Here is a selection of engaging disabled people. Complementing
engagement successes: the animation is a collection of free fact
sheets that enable organisations to plan “Working with EFDS Engagement
• 23 inclusive communications target and deliver activities more effectively Advisors is always helpful and useful,
workshops delivered to more than
• 2
,825 people attended 202 Sainsbury’s they are supportive and the service
200 sports development professionals
Inclusive Community Training workshops they provide is professional.”
• 17 research and insight workshops held organised through CSPs, an increase of 462 ebecca Gilbertson
R
at a county, regional and national level attendees from the previous year. This training Relationship Manager, Living Sport “I’ve used the Services and Reach
• 99 clubs accessing and completing the has supported CSPs to engage new partners and
document as a starting point to
Inclusion Club Hub with 1,318 visitors reach more disabled people, participants and
overall. To find out more, visit the Hub volunteers. We have already planned workshops “I’ve used the Services and Reach begin engagement with local disability
at www.inclusion-club-hub.co.uk for the first six months of the 2017-2018 document to gather insight from organisations. I have also used it to
organisations and invite people to develop a mailing list of approximately
• EFDS marked International Day for Disabled • More than 45 local Services and Reach
join our network, as well as provide me 350 disability organisations, individuals
People on 3 December 2016 by revealing resources that map organisations within
brand new engagement resources. Building every county from the voluntary, statutory with links to engage with the Sainsbury’s and others with a local interest to which
on the success of the inclusive communications or private sectors, who support and Inclusive Community Training course.” I send a monthly e-newsletter.”
animation, EFDS released its next film on connect with disabled people. emma Finlay
G L awrie Baker
Strategic Lead Physical Activity, Active Sussex Sports Operations Manager, Active Surrey
12 13
Engagement
• After a successful pilot Engagement Day • Our LEAD (Leading Equitable and Accessible
in Yorkshire in 2015, we organised four other Delivery) self-assessment improvement toolkit
Engagement Days at a regional and county level. continues to be a useful resource across the
and partnerships These days bring people together from sport
and non-sport organisations to upskill
English regions. It helps partners to become
more effective in delivering sport with disabled
workforce and explore challenges people and other organisations. As a result,
• As a key national member ourselves, • Two research and insight briefing sessions EFDS’ partnership with the County Sports
• Over the year, we coordinated 24 regional
we have ensured that more than delivered to 45 NGBs. The team complements Partnership Network (CSPN) is thriving by
forums for CSP disability leads. This allows
100 partners have become members of this by being in regular contact with these helping to improve CSPs’ disability equality
us to update attendees on current insight,
the Disability Action Alliance. This helps them organisations to enable their work to be
national information as well as provide new • Over the year, we have introduced eight more
to build new connections with the non-sport inclusive to disabled people
opportunities to create partnerships and share organisations to LEAD. This includes Active
and disability sectors, including CSPs and NGBs
good practice. Nearly all CSPs (98%) attended Surrey, Derbyshire Sport, Energise, Birmingham
the forums with over 90% directly engaging City Council, British Angling, London Sport, Herts
with new partners as a result Sports Partnership and Sport Birmingham.
“The forum provided a superb
opportunity to bring together public health
with the sport and physical activity sector,
“LimbPower were invited to the Regional to share knowledge, information and best
West Midlands Forum to present to the group practice. As a result of the meeting, Active
about who we were and how we planned to engage Gloucestershire will be strengthening specific
with partners in the future. Sport Birmingham showed cross-sector relationships, including those with
a real interest in our work and the forum led to a local planning departments, to help facilitate
strong relationship being developed between the two intelligent design that will enable physical
activity to become a part of everyday life.” “EFDS supported the Bowls
organisations. Sport Birmingham has invited LimbPower
Development Alliance in delivering
to support their disability sport week and they have also
secured us a facility free of charge, where we are holding
Rowland Clarke a comprehensive training opportunity
Head of Health & Inclusion, Active to new tutors of their bespoke ‘Working
both our Junior Multi Sport Day in June and Adult Day
Gloucestershire with Disabled People in Bowls’ module.
in September. The relationship has also flourished with
The training provided was thorough
LimbPower introducing the partners into the limb
and tailored closely to the needs of the
centre via the physiotherapists.”
new tutors. It added another layer of
Andy Brittles knowledge and credibility to the process,
National Sports Development Officer, for which the organisation is grateful.”
LimbPower
Amanda Scriven-Purcell
Coaching Manager,
Bowls Development Alliance
14 15
West Midlands Newcastle United
Engagement Day Foundation ‘LEAD’
Following an Engagement Day in the West Midlands, Sport Birmingham was linked to more
local professional leads from non-sporting organisations. This includes Contact a Family, Scope,
the way for
Cerebra, National Deaf Children’s Society, Shine, Open Door Youth Counselling and Blind Children UK.
Sport Birmingham was able to increase the profile of their annual Birmingham Inclusive Sports Festival,
professional clubs
establish new contacts in research and invite new members to the Birmingham Disability Sport Forum.
In March 2017, Newcastle United Foundation, Reggie Dornan, Senior Football
part of Newcastle United Football Club, became Development Officer, commented:
“Being able to identify new contacts within Birmingham is a priority for us. the first professional club in the country to
complete the national LEAD self-improvement
“It was terrific to have full-time staff,
Opportunities like this enable us to reach more people. We are keen to develop management, trustees and Newcastle
programme with support from EFDS.
a wider Engagement Day to have even more impact in engaging disabled people United’s Head of Safeguarding, Equality
into sport and physical activity.” Newcastle United Foundation prides itself on
and Welfare, Steve Swinyard, attend the
harnessing the local passion for football to make
A
my Bird a difference. The independent charity has been full-day assessment. This enabled us to
Investment and Development Manager, Sport Birmingham working closely with EFDS to complete LEAD, give a full and comprehensive range of
to improve their delivery of football opportunities feedback to EFDS from all Foundation
for disabled people in the local community. projects with regard to our disability
LEAD aims to increase participation participants. We are committed to being
and tackle inequality by improving the way the best in the country in our delivery
sport is planned, managed and delivered for of the disability football programme.”
disabled people. Feedback from the session
will be used to implement an improvement
plan across their football delivery programme
for disabled children and adults.
The Foundation has already engaged
more than 2,200 children, young people
and adults through its disability programme
which offers free learning disability,
cerebral palsy, blind, visually impaired,
deaf, powerchair and amputee football
sessions on a weekly basis.
The charity also works with 36 schools,
offering disability football provision and raising
awareness of local football opportunities for
disabled children and young people.
16 17
Inclusive Fitness: Inclusive Fitness
This year, EFDS secured an exciting partnership
opportunity with Quest, the UK Quality Scheme equipment developments
for Sport and Leisure (www.questnbs.org).
Enabling more disabled This is a continuous improvement tool, designed
primarily for the management of leisure facilities.
Accreditation of fitness equipment remains
a core element of the IFI’s activity. In the UK
there are 16 manufacturers and over 150 products
people to enjoy being active
Right Directions operates it on behalf of Sport
England and engages with more than 700 facilities. currently accredited under the scheme. This
enables leisure operators to easily identify and
The newly-created IFI Mark module within the purchase inclusive and accessible gym products.
Our Inclusive Fitness Initiative (IFI) supports leisure centre Quest accreditation framework means EFDS
Worldwide, we provide ongoing technical
can continue to influence leisure operators.
operators to make their venues and services more welcoming We want to encourage inclusive good practice advice to ASTM International, the American
national standards body for the fitness sector and
and accessible to disabled people. The programme is an important while embedding requirements. It will allow us
presented at the RERC RecTech 2016 State of the
to update the existing IFI Mark standards and
part of EFDS’ work to make active lives possible. It increases provide a single, streamlined and cost-effective Science Conference in Washington DC. This process
of harmonising international standards and good
physical activity opportunities within local communities for accreditation route for leisure operators.
practice will ultimately enable disabled people
disabled people and those with long-term health conditions. We are confident the Quest process will maximise to access the widest possible range of inclusive
our reach and impact. We know it will deliver fitness equipment in the UK and beyond.
sustainable growth in the number of disabled
people being active too. EFDS is working with Delivering excellent customer service
sector partners to create the new module over
IFI Mark accredited facilities the coming year.
EFDS’ e-learning package ‘Delivering an Excellent
Service for Disabled Customers’ raises awareness
EFDS continues to deliver the ‘IFI Mark’ – the health and fitness sector’s national
and provides practical advice to front of house staff
accreditation scheme for inclusive and accessible service provision. This year,
to create more welcoming and accessible leisure
we awarded three leisure centres with IFI Mark accreditations, with a further
environments. In 2016-2017, 296 individuals
10 currently going through the process. It recognises achievements in:
registered for this online training course to
improve customer care levels.
Building partnerships
EFDS supports delivery of the IFI Mark
through strategic and partnership working
with a range of organisations and industry
suppliers. These partners include equipment
manufacturers, training providers, leisure operator
senior management teams, CSPs, NGBs and
bodies such as Sporta. These have been fruitful
collaborations, producing better practices which
EFDS has shared through our strong national
and regional networks.
EFDS looks forward to building and maintaining
strong and effective relationships with the
leisure and disability sectors in 2017-18.
Find out more about the Inclusive Fitness Initiative
at www.efds.co.uk/how-we-help/programmes
18 19Disability
Swim Pilot
A significant highlight of the year has been our involvement
with the Disability Swim Pilot. Everyone Active, one of the
UK’s largest national leisure operators, successfully led
the project. Sport England funded this one-year project,
supported by EFDS and the Amateur Swimming Association.
It aimed to reach inactive disabled people EFDS provided bespoke support and
and develop good practice for swimming expertise around community engagement,
participation in community-based pools. inclusive marketing and communications,
Everyone Active invested in developing access auditing and inclusive customer service
their leadership teams’ disability knowledge
and confidence. They then used their national
reach to support targeted engagement and
training. We also helped with monitoring and
evaluating good practice. Thanks to the project,
2,461 disabled people in total took part in
2,461
programme delivery at five local leisure centres. swimming activities. disabled people
in total took part in
swimming activities.
20 21Sainsbury’s
Active Kids for Impact
All Inclusive Training • After attending the training there was a significant and sustained impact on participants’
confidence, competence and self-efficacy to deliver a high-quality inclusive PE.
In schools • Eight in ten of those trained said:
Since 2012 Sainsbury’s has invested £1.2 million To date, the project has provided 10,000
into Active Kids for All Inclusive PE Training. trainee teachers, teachers and school staff
The training is designed to support trainee with free face-to-face training and resources.
teachers, existing teachers and school staff in This has benefited an estimated 236,000
the provision of inclusive PE to young disabled young people who have special educational
people in mainstream primary and secondary needs and disabilities (SEND). In England,
schools across the UK. we deliver this training in partnership Their knowledge of inclusive PE They had applied the strategies Their pupils had
with Youth Sport Trust. strategies had been enhanced learnt to their lessons. benefited as a result.
through the training.
Between April 2016 and March 2017, “I didn’t used to like PE very much as “At Howes we want children to
across the UK, the programme: everyone else was really good. Now look forward to PE and not dread
Miss C lets me choose different sized it because their disability holds
Delivered 153 workshops and trained 2,415 participants; far exceeding balls and I really like it. This has made them back. We want pupils to develop
the project target of 1,800 participants over the same period me want to join the school netball club.” an enjoyment of sport that will stay with
upil
P them throughout their life. We feel really
Howes Primary School, Coventry proud that all pupils at our school now get
after their staff attended the training this opportunity due to our involvement
Hosted a celebration event at the House of Lords in
with the Sainsbury’s Active Kids for
Westminster which was supported by Ellie Simmonds OBE
All Inclusive PE Training programme.”
rs Bollands
M
“This training showed me how to Deputy Head Teacher,
Received a further three years of funding from differentiate effectively in PE lessons Howes Primary School, Coventry
Sainsbury’s for delivery until March 2020
to meet the needs of all pupils. I am now
more confident in being able to include
all children in my PE lessons and will strive
Produced a series of eight short videos highlighting to find engaging activities to do so.”
the key principles of inclusive delivery. T rainee Teacher
St Mary’s University
22 23Sainsbury’s Active Kids Between April 2016 and
March 2017, the programme: Trained
for All Inclusive Training 3,219
participants
In the community
In September 2013, we launched the Sainsbury’s The project
Inclusive Community Training following a £1 million is delivered in
National Lottery investment from Sport England. partnership by EFDS
This project is designed for those who support and UK Coaching
disabled people of all ages in the community. (previously sports
coach UK) and to date
It aims to increase their confidence, knowledge
has provided low-cost Delivered
and competence to introduce physical activity Reached
to the disabled people they support.
training to more than
7,500 support workers, healthcare professionals, 299 more than
volunteers and community groups. workshops
25,000
disabled
“The workshop was fantastic, and the people
hands-on content of the training kept
everyone engaged throughout the
workshop. The practical parts were
really relevant, great fun and very
adaptive. All in all, the Sainsbury’s “I believe this training has enabled
Inclusive Community Training is great me to be a good role model to the
for anyone who supports disabled disabled children I was supporting More information
people in their local community.” at the inclusive festival.”
The Sainsbury’s Inclusive Community
S anjay Shah oung Volunteer
Y
Training Programme, part of the Active Kids
Disability Club SportInspired Inclusive Festival London
for All scheme, is a creative, informal and
informative workshop designed to improve
the skills and confidence of those who
“The Sainsbury’s Inclusive Community “The young leaders were fantastic, you support disabled people to be more active.
Training gave me more confidence to could clearly see how they benefited
It consists of a three-hour practical
encourage my riders to have a say in from the Sainsbury’s Inclusive Community workshop complimented by online
what they would like to achieve and Training. They were really confident, resources and costs just £10 per
taught me different methods to adapt pro-active, inclusive and positive. I would participant (further subsidies may apply).
my sessions to meet their needs. absolutely recommend this training;
To find out about workshops in your
I got great enjoyment out of attending we are already arranging workshops area, to arrange one or for further
the workshop and would highly in the other areas we work in.” information, please email
recommend the training to others.” F elix Sullivan AK4A@efds.co.uk or call 01509 227751.
Riding for the Disabled Association volunteer SportInspired Games Manager
24 25Sainsbury’s IPE Training
A pupil’s journey from classroom to staffroom “At primary school I would flinch when
a ball was thrown towards me. I did not
On 29 November, EFDS organised enjoy PE at all and my teachers did not
support me to overcome my challenges.”
a celebration event at the House of Lords,
hosted by Sue Campbell, Chair of the Youth Gary
Sport Trust. This event highlighted the success
of the Sainsbury’s Active Kids for All Inclusive PE
“When Gary joined Redwood he had no
training, with various ministers, MPs and senior confidence, he couldn’t make eye contact
sporting figures joining in celebration. with anyone and he would barely speak
to any of the teachers or other students.”
One of the speakers at the event was Gary Oliver, “At first, the transition was difficult, David Butterworth
who spoke passionately about his journey through Gary’s PE teacher
as many of the pupils still knew me;
PE and physical activity, and the impact and however through my passion for sport
influence training had on him.
and by using my experience of being
On meeting Gary, an Apprentice Teaching Assistant a pupil at Redwood I enjoyed making
at Redwood School, it is hard to believe that by his the change from being a student to
own admission he was once a reserved, inactive
helping other students.
young person who lacked confidence and hated
PE. However, this sadly was once the case. “I have now been employed full time
During his time studying at Redwood, Gary also by Redwood, working as an Apprentice
had the opportunity to become involved in sports Teaching Assistant. This involves helping
leadership, volunteering at a range of large events the PE teachers, and also assisting Maths
“I went through a tough time outside of
and sharing his experiences with other young and English lessons. I am able to work school when I first started at Redwood,
people. Not only did Gary start to excel in PE and
with small groups of pupils and support but I had a strong support network through
sport, his communication and confidence vastly
them to progress and develop. my friends and the PE staff. Sport helped
improved. He became only the second student
me to get my feelings together. It perked
at Redwood to achieve a GCSE. He said:
“I have made the successful transition to me up and enabled me to get back to where
“After I moved to college I wanted to give a respected member of Redwood School I was before everything happened at home.
something back to Redwood School as it staff and thoroughly enjoy my new role.
“PE gave me the opportunity to try new
had given me so much. I therefore started If it wasn’t for the inclusive opportunities sports, learn to swim and build a passion for
volunteering with the PE department I experienced in PE and the support I had keeping fit and healthy – my fear of physical
one day a week. from my teachers at Redwood, I would activity soon disappeared!”
still be the shy individual who hated
physical activity. My PE experience has Gary
completely changed me for the better!”
26 27Shiv Krishan: Benefitting
from Sainsbury’s Inclusive
Community Training
Shiv Krishan is an online shopper at Sainsbury’s Bradford store.
Shiv has worked for Sainsbury’s for 33 years, holding a number
of different roles in this time. Outside of his paid employment,
Shiv dedicates a large amount of his time to volunteering in
cricket – something he was recognised for by being named
Yorkshire’s BBC Unsung Hero for 2016. He attended a Sainsbury’s
Inclusive Community Training workshop to develop his ability
to deliver inclusive activities to a range of individuals.
“Having enjoyed my time playing cricket, I have lived T he Sainsbury’s Inclusive Community ideas which I could apply straight away.
I firmly believe in putting something experience of Training workshop highlighted the It was also great to attend the workshop
back into the sport. I started volunteering disability myself importance of adapting activities with individuals from a range of different
in cricket 40 years ago while I was still and despite to meet everyone’s needs. You don’t community organisations as this enabled
need specialised equipment! In fact, us to share ideas and experiences.
a player. My coach, who was ‘like a dad having been involved in cricket for many
I remember the tutor having a rubber
to me’, asked for help with the junior years, I was really keen to attend the F or me as a volunteer at inclusive cricket
chicken and we created lots of different
teams and I’ve been involved ever since! Sainsbury’s Inclusive Community Training. sessions, it’s all about letting individuals
games using it!
experience the joy of hitting the ball.
I believe it’s all about reaching Over the years I have found that I have been on other disability awareness It doesn’t matter whether it is a big or
individuals whilst they are young. coaches and volunteers traditionally courses, but I found the practical nature small ball. It’s just about giving everyone
Giving people the skills to enjoy being wanted to support mainstream activities of the Sainsbury’s Inclusive Community the opportunity to succeed and the
active but also to support and give back rather than encourage disabled people Training really refreshing. I think this Sainsbury’s Inclusive Community Training
to their own communities. I want them to participate in cricket. So I became makes a huge difference to the training’s has given me new ideas to achieve this.
to develop into the next generation involved in delivering a range of impact. I left the session with lots of new I’d highly recommend this course!”
of volunteers, coaches and managers. different inclusive cricket sessions myself.
28 29Get Out
Get Active
We continued to work on the exciting new programme
- Get Out Get Active (GOGA) - supporting disabled and
Engaged more than
non-disabled people to take part in fun and inclusive activities
2,000 participants
together. Funded by Spirit of 2012, all partners are focused in GOGA activities
on getting some of the UK’s least active people moving more.
The programme runs for over three years Across the 18 GOGA locations, partners will engage
(2016-2019) in 18 localities and is supported by inactive groups in ‘active recreation’ underpinned
15 national partners across the UK. This unique by EFDS’s Talk to Me Principles. Local need drives
programme aims to increase demand for, these activities with support from an upskilled GOGA will help everyone to understand “GOGA is a great way to support people
and the accessibility of, existing provision in workforce and national partner expertise. what works best to get those who are least with their first step into an active and
local authorities, sports clubs and the voluntary active into activity. Also, then how best to social lifestyle. We want our delivery to
sector by responding to key motivators keep people active and engaged. Over the
reflect the wants and needs of each area
and drivers for becoming physically active. three years of programme delivery, we will:
by supporting existing groups to become
• Reach 16,500 individual participants, more inclusive, offering inclusive training,
at least 40% of whom will remain active
resources and support and putting
Here are some highlights from the • Engaged more than 80 volunteers with • Deliver more than 30,000 sessions sessions on in places where there
first nine months’ project delivery: support from Volunteering Matters through 550 different activities are fewer opportunities.”
• Recruited the GOGA team • E xplored different ways to reach • Recruit, train and deploy ylie Parr
K
and evaluation partners inactive people as well as support more than 2,000 volunteers GOGA Coordinator
disabled and non-disabled people
• Established the GOGA brand to be active together. • Improve confidence and competence
through 500 training sessions.
• D
eveloped the monitoring
and evaluation framework
• L aunched the GOGA website
Beyond the immediate impact of GOGA delivery, we have committed to
and partner learning portal
support participants engaged in the programme to remain active for life.
• Engaged more than 2,000 participants We want to enable partners to provide sustainable opportunities that
in GOGA activities are inclusive for everyone to take part. Then, we will share our findings
with others to inform future practice and investment.
• Launched over 70 events and activities,
including family fitness sessions, inclusive For further information, please visit www.getoutgetactive.co.uk
and women’s only sessions, chair-based
Contact one of the team by emailing GOGA@efds.co.uk
exercise, Nordic walking, walking
or call 01509 227750.
football, tai chi and cycling
30 31Events Safeguarding
EFDS has been working in partnership with
British Para Swimming
In the first national competition since
the Child Protection in Sport Unit to go through the Rio Games, the National Para Swimming
Over the years, our team has supported as well as and achieve safeguarding standards one and nine. Championships saw two World, two European
This has helped EFDS refresh and identify areas and five British records. With 16 swimming Rio
delivered opportunities for and involving disabled people.
of improvement and resource throughout Paralympic medallists taking part, it was a full
These include local and international events in many sports. the organisation making safeguarding house for the Championships in Manchester.
a priority for EFDS.
This event is renowned for highlighting
swimmers to watch in the future,
Typhoo Athletics Programme Youth Sport Trust – Sainsbury’s School
especially now leading up to Tokyo 2020.
Games Inclusive Health Check
In 2016 Typhoo committed their support for EFDS athletics programme for the third year,
enabling more than 1,200 athletes to compete at a regional and national level. We worked in partnership with Youth Sport New partnerships
The North East region took home the regional trophy along with the North East’s Rebecca Morton Trust and with informed support from Inclusion
EFDS secured a partnership with Swim England
collecting the Lions Club’s Endeavour Award. Track athletes Liam Simons (Pool Academy, South West) Schools, NDSOs and School Games Organisers
to deliver a new event, the National Junior Para
and Olivia Gallagher (Weir Archer Academy, South East) won Outstanding Male and Female Performances. to refresh the Inclusive Health Check
Swimming Championships, from 2017 until 2021.
and all supporting resources.
This event will move around the country and is
This has helped to identify the need aimed at developing talented young swimmers
to create signposting resources for and give them more opportunities to participate.
the partnership with NDSOs in 2017-18.
Internal event management
Drawing on internal expertise, our events
In numbers: team worked with the marketing and GOGA
teams to deliver two successful conferences.
Firstly, the Active Communications conference
in April and then the Get Out Get Active
conference in September.
250
athletes took part in Typhoo
1,200
athletes took part in
600
cups of tea served at the
National Championships. Typhoo regional events. national event by volunteers.
200
officials gave up
300 people
their time. volunteered.
32 33Research and insight “The NGB briefing sessions have
allowed us to understand where the
sector is in understanding the market,
our customers and what disabled people
To ensure we understand and respond to disabled people’s needs, want from sport. Being able to talk to
our work is driven by strong insight. We aim to lead the way in other governing bodies and sharing
knowledge and evidence-led insight on disabled people in sport ideas has allowed golf to make small
adjustments to our data collection
and active recreation. This year we helped many organisations to process as well as reaffirm our inclusive
expand their own knowledge and better understand their audiences. approach, to what we already believe
is an inclusive game.
Sport England: Mapping Disability “Learning from others’ research has
(August 2016) “The sessions have been really useful allowed me to tweak our plans and
for us, not only giving us an opportunity improve our insight. It is great to
EFDS was instrumental in helping Sport England channels, marketing materials and how to
for networking but providing a forum have the opportunity to share this
develop the latest two resources for their disability give people a great first experience in sport.
mapping. These were Engaging disabled people: Engaging disabled people: The Guide is to share best practices and connect with back to he group so that they can
The Research, and Engaging disabled people: a practical guide listing recommendations, NDSOs. At the last NGB session, having benefit from our efforts too.”
The Guide. The Research report identified the things to think about and ideas of good Disability Rights UK present, alongside J amie Blair
vital ingredients that make up successful and practice when reaching, engaging and Mind, made us reassess our CPD training Disability Manager, England Golf
accessible communications – such as the communicating with disabled people. available for our coaches. We wanted to
ensure it was fully inclusive and equips
coaches to train anyone of any ability.
By sharing our ideas and plans with
other NGBs we can get vital feedback
NDSO Research: and advice, in addition to the great
Dwarf Sports Association UK (May 2016) support we get from EFDS.”
Giving You Clear Results is a survey on • Travel was an issue for participants: elen Dunnett
H
participation in sport and physical activity - Travel issues were one of the top Project Manager, Table Tennis England
by people with dwarfism and restricted three barriers to participation
growth. Research showed:
- Almost half of respondents (48 per cent)
• Top five current activities for people with travel more than 30 minutes to take part
dwarfism are swimming, boccia, athletics, in some form of sport or physical activity
badminton and walking To find
- And only one in ten (12 per cent) being out more, visit
• Top three reasons for participating in ‘very happy’ with the amount of time
sport and physical activity were given
www.efds.co.uk
they spend travelling to participate /how-we-help
as enjoyment, keeping fit and socialising
• The research revealed a high level of latent /research
• Eight in ten (84 per cent) people stated demand from people with dwarfism and
that they would like to do more sport restricted growth for other sports including
and/or physical activity in the future. archery, canoeing/kayaking and table tennis.
34 35British Blind Sport (October 2016) LimbPower (February 2017)
Small Changes, Big Difference explores how sport and physical activity affects Survey into amputees and people with limb impairments participation
the lives of women with visual impairments. It looks in depth at their motivations in sport and physical activity which showed:
and barriers to becoming more active, and the specific challenges they can face
• Nearly eight in ten people surveyed (78 per • Enjoyment, to keep fit
when accessing sporting opportunities.
cent) have taken part in some form of exercise, and be healthy were the
The report sets out five clear recommendations for providers about how they physical activity or sport in the last 12 months most common motivations for taking part
can better engage with this audience and encourage them to be more active:
• Over eight in ten people surveyed • Prosthetic limitations and poor socket
• Signpost in innovative ways. Use a range frontline staff so they can make accurate (83 per cent) would like to take part in more fit and comfort were the two most
of communications methods and platforms assessments of an individual’s abilities sport and physical activity in the future common barriers to taking part in
already being accessed by people with visual sport and physical activity.
• Empower women to come back. Provide • The most popular current sports and
impairments and ensure sources of information
a positive first experience. A good induction activities are swimming, walking, cycling, This insight indicates that wearing a prosthesis
are kept up to date
programme or tour of the facilities can help going to the gym and fitness classes can have a significant impact on a person’s
• Small changes make a big difference. Make visually impaired women overcome confidence engagement and participation in activity.
small amendments to existing processes and issues and safety concerns, and encourage • The report also provides key insights into
offers. This will enable more visually impaired them to return people’s attitudes on being active and their
women to enjoy the benefits of being active. motivations for and barriers to taking part
• Take a personalised approach. Get to know in physical activity and sport
Be prepared to accommodate additional needs
your customers as individuals with different
• Don’t hide behind the rules. Engage in circumstances and lifestyles, rather than
conversation with visually impaired women someone who is simply blind or partially
about their capabilities and potential risks sighted. Position activities to appeal “EFDS NGB briefing sessions give Basketball
involved. Provide training and resources for to the core values of women. England the opportunity to learn from current
disability research, helping to shape our programmes.
It also provides a great platform for NGBs to share
WheelPower (October 2016) knowledge and discuss future developments.”
Talk About Taking Part is a national survey into wheelchair users’ participation J on Stonebridge
in sport and physical activity. The report highlights: England Basketball
• A lack of suitable opportunities (44 per cent • Just over half of survey
of respondents) and lack of accessible venues respondents (54 per cent)
(39 per cent) were the two barriers that can travel for more than 30 minutes to take part
prevent wheelchair users from taking part in in some form of sport or physical activity
sport and physical activity
• Survey respondents (29 per cent) also
• The cost of specialist equipment often needed highlighted that travelling distance can be
by wheelchair users to take part in sport also a barrier to being more active – indicating
continues to be a significant barrier a clear need for more local provision of suitable
sporting opportunities for wheelchair users.
• More than seven in ten (74 per cent) of
wheelchair users surveyed said they would WheelPower is keen to use this insight to work
like to be more active in the future with and support providers and sports bodies in
planning and delivering their activities, to better
meet the needs of wheelchair users.
36 37New research finds demand
For journalists and news providers, there were some key messages:
• A number of groups can contribute to improving media coverage of disability sport
for more disability sport news
and play an active role. They include journalists, news providers, National Governing
Bodies of sport, sports clubs and ambassadors.
• Priorities should be to:
In August 2016, EFDS showed the public’s desire to see 1 Focus on achievement rather than disability
more disability sport in the media with a new research report.
2 Avoid overusing terms such as “inspirational”
Released before the Rio Paralympics took place The key findings show:
in September, we knew many media channels
were set to cover elite disability sport at the
• The way the media reports on disabled people 3 Clearly explain classification systems, recognising disability, but not dwelling on it
in sport has a societal impact and has wider
Games. The report flags the importance of
effects on people’s perceptions of disability
coverage beyond the Games and on a par
• Despite the notable improvement in
4 Use higher-quality images, especially for local events.
with non-disabled people in sport. To support
journalists and those who provide news content reporting since London 2012, disabled
on disabled people in sport, EFDS also released and non-disabled people want to see more
The accompanying guide supports journalists Before the Rio Paralympics on 25 August,
a better practice guide to accompany the research. disability sport coverage and parity with
and sports providers to produce news content EFDS and ComRes hosted an exclusive event
non-disabled people in sport
To produce the Media Research Report, EFDS on disabled people in sport. It explores six areas - for journalists and key stakeholders in sport.
commissioned ComRes, who spoke to disabled • There need to be long-term efforts to improve tailoring content, story type, style and placement, Those present included the BBC, Sky Sports
people, non-disabled people and sports journalists the media coverage in-between Paralympic language, media formats and ambassadors. News and Sport England. The hosts presented
from local, national and specialist outlets. As well years to have a lasting impact for all disabled the findings, followed by a panel discussion
as benchmarking the media’s current portrayal people in sport. While this is a high-profile year including David Walker, Sports Editor at the
of disabled people in sport, it assesses opinions for disability sport, there is an opportunity to Daily Mirror and Tim Hollingsworth, the British
on disability sport news. shape coverage beyond the Paralympics Paralympic Association’s Chief Executive.
• Journalists and sports providers need more
support and guidance on appropriate reporting.
Andy Elliott, Chair at the
Sports Journalists’ Association, said:
“It’s gratifying to know that as an industry “The Sports Journalists’ Association is
we have improved since 2012 and that delighted to play its part in supporting
the majority of articles that report on EFDS and this important Guide will help
sport for disabled people use positive sports journalists maintain momentum
language. But the research makes it to increase coverage of disability sports
clear that more can be done. at all levels.”
38 39Promoting and sharing Supporting National Disability Sports
Organisations in marketing communications
better practice in marketing Over the past year, EFDS has provided dedicated
marketing communications support to the
EFDS has also worked with NDSOs to commission
photography at events to gather new stock
and communications
National Disability Sports Organisations (NDSOs). imagery for their image libraries.
Each NDSO works with different impairment
Earlier this year, the NDSOs came together at
groups, who have unique needs when accessing
Naidex 2017, the UK’s largest independent living
communications. EFDS has supported NDSOs on
exhibition, held at NEC in Birmingham. EFDS
EFDS continued to lead the way with our expertise in inclusive individual and collaborative projects to provide
worked with NDSOs to coordinate a collaborative
inclusive and accessible communications about
communications. As well as producing our own resources, we assisted presence at the exhibition to promote sport
sport and physical activity to their audiences.
and physical activity for people with specific
many organisations to promote news and opportunities to take part. From April 2016 to March 2017 NDSOs with impairments. Over three days, the NDSOs
We also helped other providers to develop their thinking on inclusive limited internal marketing resource accessed delivered a number of activity sessions for
regular support for news dissemination, promotion Naidex visitors to take part in, and provided expert
and accessible marketing. of NDSO events, content writing and effective advice to those interested in being more active.
communications planning. A number of NDSOs
From July to end of September 2016, NDSOs
have accessed our support for guidance on
and EFDS, with support from Sport England,
inclusive and accessible content design.
launched Together We Will – their first
collaborative marketing campaign.
Some of this year’s highlights
• In April 2016, we delivered a conference host our growing resource bank, we wanted • Delivered workshops for the marketing • Increased awareness of events and news
on accessible communications and 80 to improve its accessibility. Up to year-end, communications team at London Sport for providers through our popular channels
representatives attended from a wide it recorded over 124,800 sessions and Greenwich Leisure Ltd (GLL)
• Our Marketing and Communications Manager
variety of organisations and 350,000 page views
• Assisted the Get Out Get Active (GOGA) sat on the Pride of Sport 2016 judging panel
• Our Inclusive Communications Guide, revealed • Published 400 news stories and a weekly team with marketing communications,
• Supported all teams across EFDS to maximise
in 2014, continues to be the most downloaded blog on our website including developing the GOGA brand
their marketing communications outputs
resource on our website and a new programme website. Presented
• Distributed weekly news alerts
on inclusive communications at the first • Developed research project on disability sport
• In June 2016, we launched our new mobile to our exclusive list of members
Get Out Get Active conference news and released a new Media Guide based
responsive website after working with Tictoc
• Increased our Twitter followers by 2,500 on the findings.
and Abilitynet to create a more user-friendly • Organised and promoted an awareness
information portal. As well as ensuring we could • Supported Everyone Active on inclusive and campaign for Sainsbury’s Inclusive
accessible communications for their swim pilot Community Training
40 41You can also read
