Europe's anti-money laundering battleplan

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Europe's anti-money laundering battleplan
August 2016 Issue 350                                      www.electronicpaymentsinternational.com

                   Europe’s anti-money laundering
                             battleplan

                       •Review: The Digital Banking Club Debate
                        •Comment: Mobile money Afghanistan
                           Analysis: MasterCard & VocaLink
                       •
                       •Country Surveys: China, Russia, Vietnam
EPI 350.indd 1                                                                                    16/08/2016 10:00:23
Europe's anti-money laundering battleplan
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IE RBI final design.indd 1                                                                                    05/05/2016 10:36:41
Europe's anti-money laundering battleplan
NEWS
                                                                                                                                                                     EDITOR’S LETTER

         CONTENTS
                                                                           Now a ‘fully fledged chicken’,
         NEWS
                                                                           just how far will Zapp go?
         3: DIGEST

         FEATURE                                                              After the speculation came the deal, then the                system with ‘request to pay’ functionality, capable
                                                                           flurry of media coverage. What next for VocaLink,               of handling big data.
         6: ANTI-MONEY LAUNDERING
                                                                           under MasterCard? And is it really all good news?                  At present in the UK we only have a real time
         Europe is beginning to crackdown on money
         laundering schemes through newer, digital                            The potential is far-reaching, with Master-                  credit system, not an open system standard.
         options such as blockchain and prepaid                            Card’s global footprint and VocaLink’s world                    Before it reaches these shores, in less than five
         cards. Patrick Brusnahan writes on the new                        class real time payments innovation, to mention                 years’ time, it will most likely have been launched
         regulation from the European Commission
                                                                           but two lucrative resources the scheme and system               in other countries, says Yates.
         7: M&A                                                            operator now share.                                                “The hottest markets for us right now are all
         Patrick Brusnahan reports on the much-
         anticipated deal between MasterCard and
                                                                              The next thing to mention is of course Zapp.                 the way across South East Asia; the SEPA zone has
         VocaLink, which was acquired for $920m.                           MasterCard provided the spark needed to get                     determined they wish to have a real time clearing
         This is a great deal for both parties involved,                   Zapp off the ground. As David Yates, CEO                        system for euro payments. Obviously the US has
         but how will it affect the consumer?
                                                                           VocaLink and now on the management com-                         already gone. The other markets in the Americas
         8: MOBILE MONEY                                                   mittee team at MasterCard, says, “It had been a                 are looking as well. This is pretty much a global
         Afghanistan remains a hugely cash-based                           chicken and egg scenario; the banks saying ‘show                phenomenon, everybody is looking at this ques-
         economy, but the government, mobile
         network operators and many more are trying                        me the merchants and the merchants saying show                  tion.”
         to encourage the usage of mobile money.                           me the banks’. Well, I now have a fully fledged                    VocaLink and MasterCard together couldn’t be
         Robin Arnfield investigates                                       chicken and the banks are jumping on board.”                    better placed to deliver.
         10: THE DIGITAL BANKING CLUB                                         Yates confirms said chicken was indeed going                    The burning question is what’s to stop
         Are fintech firms friends or foes of the                          to be deployed globally, subject to re-branding.                MasterCard hiking up the cost to access the
         incumbent banks? The latest TDBC debate,
                                                                           The Link name will not be used in any way at all;               system a little further down the line? Given the
         sponsored by Mitek, is set to answer that
         very question. Jessica Longley reports                            VocaLink will remain a brand but the Zapp brand                 Payment Systems Regulator’s (PSR) mandate
                                                                           will be reinvented.                                             to democratise the UK’s payments scene, many
         SURVEY                                                               “We will have to think carefully about how                   might argue that endorsing VocaLink’s sale to a
                                                                           to reposition that,” Yates adds. He feels the key               company such as MasterCard veers in the oppo-
         13: CHINA                                                         differentiator for Zapp is the real time billing and            site direction of the commitment, not promising
         14: RUSSIA                                                        invoicing capability. And the e- and m-commerce                 much by way of keeping the system competitive
                                                                           offering.                                                       for all system users. Yates, however, repudiates this
         15: VIETNAM
                                                                              Zapp is the focus going forward, being the ser-              wholeheartedly.
         COMMENT                                                           vice that can be deployed on the fast and open pay-                “We have made it clear to the PSR that we
                                                                           ments system VocaLink has developed and honed                   know and expect that there will be a competitve
         2: INAUTH                                                         in key advanced markets such as Singapore, Swe-                 process, the chance of this being an environment
         16: CXPARTNERS
                                                                           den, Thailand and the US. There was a time when                 in which you could even dream of increasing the
                                                                           their UK Faster Payments system was best in class;              prices is just not realistic.”
                                                                           well, fast forward five years and Faster Payments                  In the meantime, we eagerly await Zapp's
                                                                           will be brought up to speed, as it were. And this               launch .<
                                                                           straight from the horse’s mouth.
                                                                              The all new, souped up version will be, as in
                                                                           the other four aforementioned markets, an ISO
                                                                           20 022, open standard real time credit and debit                                ANNA MILNE, anna.milne@uk.timetric.com

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       www.electronicpaymentsinternational.com                                                                                                                                  August 2016y 1

EPI 350.indd 1                                                                                                                                                                               16/08/2016 10:00:27
Europe's anti-money laundering battleplan
COMMENT
                INAUTH                                                                                                  Electronic Payments International

              How mobile devices support PSD2 regulations
          Traditional browser-based online banking will eventually lose market share to mobile devices with the
          ability to peform real-time transactions. While cash is currently the most direct way of paying for products
          and services, it could soon be a thing of the past. Michael Lynch, Chief Strategy Officer at InAuth, writes

              T
                     he terms PSD2 , EBA , 2FA , and phishing and malware.                                   device IDs, security enhances the customer
                     A rticle 97 might appear at first          In an effort to stay ahead of fraudsters, experience rather than deterring it. What
                     g lance to be t y pical reg ulator y modern security standards follow more makes this possible is that the mobile device
                     jargon, but make no mistake; they stringent requirements that rely less on tem- itself can serve as a unique identifier.
              have huge implications in the world of porary identifiers and knowledge that can be               When handled in this fashion, we can look
              digital payments.                               guessed. Instead they use more permanent at cybersecurity as a transaction enabler that
                 What do they all mean? The European attributes associated with users that cannot enhances customer service, rather than as an
              Banking Authority (EBA) is poised to issue a be easily changed, altered, or guessed.           existing as a barrier. The two no longer have
              new round of regulations and requirements         The highest form of 2FA security includes to be mutually exclusive. In the future, cyber-
              in their annual Payment Services Directive the use of biometrics such as finger print or security will aid and assist in the comfort of
              (PSD2). This edict regulates payment services eye scans to ensure the 100% authentication the user by remaining in the background,
              and payment service providers throughout of users. However, since this technology is quietly greasing the wheels of the transaction.
              the European Union. In short, it is a big deal. not yet widely commercially available, 2FA is
                 As written, PSD2 extends and accelerates expected to be made up of the next best thing Positioning for the cashless economy
              many of the existing trends in European – a combination of inalterable attributes asso- Organisations that comply by using mobile
              banking and online retail. This includes ciated with the users’ electronic device.             as a secure 2FA token will be far better posi-
              regulations encouraging non-traditional           This change represents a major opportuni- tioned for the cashless economy. The chal-
              parties to participate in payments and accel- ty for mobile technology because the unique lenge will be dealing with the elimination of
              erates competition within the banking com- identifiers associated with a mobile device the lag time that has traditionally been in
              munity through multi-banking. In this new can be combined to form security that is place for suspicious transactions. Electronic
              PSD2 system, users will interface with banks stronger than a browser on a PC. Fraudsters payments have typically required a manual
              through portals that consolidate all of their just can’t fake it.                              review of potentially fraudulent transactions.
              banking accounts, thereby forcing the banks       This unique identifier can then operate That will no longer be the case.
              into commodity-style competition.               as a secure token, authenticating the user’s      Clearly, a move to faster payments is
                 These trends are good news for consumers true identity, adding a layer of security that something everyone – consumers, business-
              but have got security professionals on edge. protects the organisation—as well as their es, financial institutions, and governments
              The pros know a network is only as secure as respective customers—during any customer – wants to happen. While cash has always
              its weakest link and the introduction of third- transactions on the device.                    been the most immediate form of payment,
              party portals could potentially compromise it                                                  it is an expensive instrument. The US spends
              for everyone. With this in mind, Article 97 of Strong security enables frictionless            $200bn to keep its cash system working and,
              PSD2, due out in a few months, is expected Financial institutions and online retailers according to the European Central Bank, the
              to require strong two-factor authentication have a conflicted relationship with these pre- total cost of cash in the European Union is
              (2FA) on all online transactions.               dicted changes in security regulations. On 1% or more of GDP.
                                                              the one hand, they realise PSD2 is a good         Stronger authentication models put in
              The importance of strong 2FA                    mechanism for reducing fraud. On the other, place now are key to enabling faster pay-
              2FA is a method of confirming a user’s they expect the new regulations and height- ments, eliminating the processing lag and
              claimed identity by using a combination ened security will negatively affect their abil- executing the transaction in real-time. Many
              of two different components. These com- ity to create a frictionless experience for their of the anti-fraud tools and processes used by
              ponents may be something the user knows, customers.                                            banks are either performed manually, or are
              possesses, or an attribute that is inseparable    Based on past experience, this fear of slow- geared around having a built-in time delay.
              from the user’s identity. Using a combination ing down transactions is understandable. To These slower payments processes give insti-
              of two components from this list forms the many organisations, tighter security means tutions more time to detect and prevent pos-
              backbone behind strong security.                more forms for customers to fill out, more sible fraud.
                 A good example of 2FA in everyday life challenge questions, and more passwords for             Customers won’t be satisfied with delays.
              is withdrawing of money from an ATM. them to remember. Financial institutions and Strong device authentication and risk assess-
              Only the correct combination of a bank card retailers know their customers don’t want ment is necessary.
              (something the user possesses) and a PIN these barriers; they just want their transac-            Many experts, including the consulting
              (something the user knows) allows the trans- tion processed. Slowing the process down firm Deloitte, are predicting that cash, while
              action to be carried out. However, this form unnecessarily is an irritation for customers still the fastest way to pay for something,
              of 2FA constitutes relatively weak security that puts the entire transaction in jeopardy.      could become a thing of the past, with real-
              and is ineffective against modern threats like    In this new paradigm of using permanent time payments as its successor. <

              2 y August 20166                                                                                 www.electronicpaymentsinternational.com

EPI 350.indd 2                                                                                                                                    16/08/2016 10:00:27
Europe's anti-money laundering battleplan
NEWS
       Electronic Payments International                                                                                                   DIGEST

         MOBILE
         Apple Pay now available in                       On the Apple Pay France website, Apple        2, and both iPad Pro models. It does not
         France and Hong Kong                           said Boon and Orange will also start sup-       require Apple Pay-specific contactless pay-
                                                        porting the service very soon.                  ment terminals, and can work with existing
         Tech giant Apple has launched its mobile         In Hong Kong, MasterCard, Visa, Ameri-        contactless terminals.
         payment system Apple Pay in France and         can Express payment cards issued by banks         When a consumer adds a credit card to
         Hong Kong. The service is now available in     HSBC, Bank of China (Hong Kong), Hang           Apple Pay, the actual card numbers are not
         eight countries.                               Seng, DBS and Standard Chartered will sup-      stored on the device, or on Apple servers.
           In France, the mobile payment service        port Apple Pay.                                 Instead, a unique device account number is
         will be compatible with Mastercard and           The service allows customers to make          assigned, encrypted and securely stored in
         Visa credit and debit cards issued by Carre-   purchases at participating stores with their    the secure element on the device. Each trans-
         four Banque and Ticket Restaurant as well      iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone      action is authorised with a one-time unique
         as Banque Populaire and Caisse d'Epargne.      6s Plus, Apple Watch, iPad mini 4, iPad Air     dynamic security code.<

         DIGITAL                                         REGULATION                                       DISTRIBUTION
         South African lender Absa                       Number26 rebrands and                            Mobile banking usage surges
         introduces MasterPass digital                   re-launches                                      in UK as banking via websites
         wallet                                                                                           slows

         South African financial services giant                                                           Customers used mobile banking apps
         Absa has launched MasterCard’s digital                                                           more than 7,610 times a minute, or four
         payment platform MasterPass to enable                                                            billion times a year, the Way We Bank
         its clients to make online payments via a                                                        Now report found.
         virtual wallet.                                 The Germany-based start-up bank,                    Internet banking log-ins dropped 4.3 mil-
            Called Absa MasterPass, the app can          Number26, has received a full banking            lion a day in 2015 compared with 4.4 mil-
         be used to make online purchases wher-          license from the Federal Financial Super-        lion in 2014, the report says. Mobile apps
         ever MasterPass is accepted.                    visory Authority and the European Cen-           were used 11 million times a day in 2015,
            Absa, a wholly owned subsidiary of           tral Bank. As a result, it has changed its       up from seven million a day in 2014.
         Barclays Africa Group, said that its cus-       name to N26.                                        The volume of payments using mobile
         tomers will also soon be able to do in-            One and a half years after launch, the        apps was 347 million in 2015, up 54% or
         store shopping using Absa MasterPass.           digital-only N26 now has regulatory              122 million from 2014. Payments using
            Introduced in 2013, MasterPass               approval to conduct banking operations           internet banking stood at 417 million in
         securely stores consumers’ credit, debit        across Europe. It plans to launch real-          2015, an increase of 2% or nine million
         or cheque card information, and ship-           time credit, increased security through          from 2014.
         ping and billing address details in a secure    artificial intelligence and expense sharing         The annual use of contactless cards
         data centre at the issuing bank and sends       over the next twelve months.                     also rose by 250%, with £1.1bn ($1.4bn)
         cardholder information to the merchant             Currently holding 200,000 custom-             spent in March 2016 alone. Banks issued
         during the payment process.                     ers across eight European countries, its         15 million contactless cards in last year, a
            To pay, users open the app and scan the      different features include CASH26 (cash          surge of 54% compared with 2014.
         quick response (QR) code on the website,        withdrawals at retailers) and Money-                The study, supported by EY, also
         select the card they wish to use, and enter     Beam (money transfers via SMS or email           found that over 13.8 million apps were
         their PIN number.                               in seconds).                                     downloaded in 2015, a jump of 25%
            MasterCard launched the digital pay-            Whether this encourages more custom-          compared with the year ago figures.
         ment service in South Africa in July 2014.      ers to sign up or not remains to be seen.           BBA CEO Anthony Browne said: “Our
         Currently, MasterPass is accepted at            N26 received some negative press earlier         influential Way We Bank Now report
         Vodacom, Forever Resorts, Lancet Labs,          this year for cancelling several hundred         shows a staggering increase in people
         Lottostar, South African Airways, and           bank accounts without notice. This was           using mobile apps, proving it’s now easier
         Takealot.                                       attributed to excessive ATM withdrawls.          than ever to interact with your bank.
            Willie van Zyl, head of card issuing,           Currently, N26 customers can make                “We are in the midst of a consumer-led
         Absa Retail and Business Banking, said:         three free withdrawals a month, five for         revolution in the way we do our day-to-
         “We are seeing a huge change in the way         primary customers, with a €2 (US$2.20)           day banking. Customers love the new
         our customers shop and pay for things           charge for withdrawals outside this limit.       technology that is allowing us to bank
         and the Absa MasterPass App is another             Valentin Staff, founder and CEO of            round the clock.
         step on our mobile banking journey as           N26, said: “This banking license is an              “You can set up standing orders while
         we respond to the changing needs of our         important additional step for us to sus-         standing in the queue for the bus and
         customers. It also gives them access to a       tainably change the value chain in retail        check your balance while checking in at
         smooth shopping experience – from start         banking. This will allow us to significant-      the airport. The choice now on offer from
         to finish and in real time. It allows people    ly enhance the diversity of our product          banks, from state-of-the-art branches to
         to conduct the transaction of their choice      portfolio. For our customers, that means         cutting edge apps, has put customers
         through the channel of their choice – any       access to the best financial products, right     firmly in the driving seat on the way we
         time and in any place.”<                        on the app.”<                                    bank.”<

       www.electronicpaymentsinternational.com                                                                                        August 2016y 3

EPI 350.indd 3                                                                                                                                 16/08/2016 10:00:30
Europe's anti-money laundering battleplan
NEWS
            DIGEST                                                                                                       Electronic Payments International

            RESEARCH
            Indian digital payments market
            to be worth $500bn by 2020                     consumers, are 90% as likely, to use digital       ments is undergoing rapid transformation
                                                           payments for both online as well as offline        and is set to grow four times in value by
            The size of digital payments industry in       transactions.                                      2020. India is on an even more exponential
            India will be $500bn by 2020, account-            By 2020, more than 60% of digital pay-          growth trajectory. The smartphone explo-
            ing for 15% to the country’s gross domes-      ments value will be accounted for by offline       sion will usher in a new era in digital pay-
            tic product (GDP), according to a report       points of sale such as unorganised retail,         ments in India over the next few years that
            by Google and Boston Consulting Group          eateries, and transport.                           will see digital payments exceed $500bn by
            (BCG).                                            Google vice-president for SEA & India           2020 and non-cash transactions exceed cash
               Non-cash contribution in the consumer       Rajan Anandan said: “Spurred by smart-             transactions by 2023.”
            payments segment will double to 40% by         phone penetration, and supported by pro-             The study, based on Nielsen’s qualitative
            2020. Non-cash includes cheques, demand        gressive regulatory policy, the digital pay-       and quantitative research with over 3,500
            drafts, net-banking, credit/debit cards,       ments industry is at an inflection point and       respondents, also highlighted that micro-
            mobile wallets and UPI.                        is set to grow 10 times by 2020. It is telling     transactions will form a substantial portion
               The report noted that 81% of exist-         that half of India’s internet users will use       of the industry, with over 50% of person-to-
            ing digital payment users prefer it to any     digital payments and that the top 100 mil-         merchant transactions expected to be under
            other non-cash payment methods. Online,        lion users will drive 70% of the GMV – a           INR100 ($1.40).
            shopping, payment of utility bills and buy-    clear indicator of the growing importance            The report predicts that the value of
            ing movie tickets emerged as the three top     of the digital consumer.”                          remittances and money transfer that will
            things that a user primarily interacts with.      BCG senior partner and managing direc-          pass through alternate digital payment
               The report further revealed that Indian     tor, Alpesh Shah, said: “Global digital pay-       instruments will double to 30% by 2020.<

           MOBILE
           One Horizon unveils new                         device.                                            the world, thereby increasing our attrac-
           cashless payment service for                      One Horizon will manage both                     tiveness as a cashless payment provider.
           mobile telcos                                   banking relationship and custom-                   Simplifying payments for both the customer
                                                           ers interface management, and remit                and the operator allows the operator to con-
                                                           70% of the payment directly to the                 centrate on the promotion of the app and
           One Horizon Group, a developer of carrier-      operator.                                          the customer is secure in the knowledge that
           grade VoIP solutions, has launched a new          One Horizon added that its solution will         they can securely pay anytime, anyplace,
           Android mobile wallet for mobile operators.     never store user’s credit card data either on      anywhere."
           This enables users to purchase call credit      app or on servers and will be transported             "Our revenue model is simple; we charge
           using only their debit or credit card for the   using the highest internet security standards      for 30% of the purchase and making the
           transaction.                                    available.                                         purchase as simple to follow as possible is
             The company said that its new cashless          One Horizon Group CEO Brian Collins              the key.
           payment service will enable mobile opera-       said: "Continuing to drive innovation inside          “Users love it, operators love it and the
           tors to take credit and debit card payments     our R&D teams means that we expand our             One Horizon bottom-line loves it too," Col-
           from their subscribers on any Android           commercial offerings to operators around           lins added.<

            SECURITY
            Payments Association of South                  The Payments Association of South Afri-               MasterCard division president for South
            Africa launches new biometrics                 ca (PASA) – working in partnership with            Africa Mark Elliott said: “Through this
            standard for payments                          MasterCard and Visa – has announced a new          interoperable biometric verification stand-
                                                           standardised specification for facilitating bio-   ard in South Africa, we can connect a com-
                                                           metric authentication on payment cards.            plicated web of players who operate with
                                                              The new technology framework, which             different rules and technologies.
                                                           has been developed to ensure interoperable            “Together, we can drive ubiquity, safety,
                                                           solutions, will support biometrics.                and utility of biometric payments, while
                                                              MasterCard and Visa have designed               helping to accelerate the number of smart
                                                           fingerprint biometric systems that can be          and secure biometric payment solutions
                                                           securely accepted by a biometric reader,           available to consumers on these platforms.”
                                                           encrypted, and then validated.                        Visa country manager for South Africa
                                                              PASA CEO Walter Volker said: “As an             James Simpson said: “To support the adop-
                                                           industry we are proud to have facilitated          tion, it is equally important that solutions

                                                                                                                                                                         w
                                                           the world’s first truly interoperable biomet-      are scalable and based on open standards.
                                                           ric specification that will unlock the benefits    Building on the current standards, this pro-
                                                           of biometric verification and make it avail-       vides a common, interoperable foundation,
                                                           able to an open community in a way that is         as well as encourages innovation in cutting-
                                                           affordable, reliable and secure.”                  edge biometric solutions.”<

           4 y August 20166                                                                                     www.electronicpaymentsinternational.com

EPI 350.indd 4                                                                                                                                     16/08/2016 10:00:35
                                                                                                                                                                         Digita
Europe's anti-money laundering battleplan
NEWS
        Electronic Payments International                                                                                                        DIGEST

          DISTRIBUTION
          Visa to open new office in                      chant solutions.                                    creation of digital commerce solutions.
          Silicon Valley                                    Visa believes that the new facility will            “Our new Palo Alto office allows us to
                                                          widen its operations in the San Francisco           draw on the diversity of the Bay Area talent
          Visa has unveiled plans to open a new facil-    Bay Area, adding to the company’s existing          pool and build an even stronger connection
          ity in Silicon Valley to accelerate digital     Foster City and San Francisco locations.            with the Silicon Valley community of data
          commerce internationally.                         Visa executive vice-president of technol-         scientists, engineers, entrepreneurs.”
             Situated in Palo Alto, the new 5,760m2       ogy Rajat Taneja said: “We continue to                The company has had a presence in Sili-
          office will have space for nearly 300           expand our research and development capa-           con Valley since the early 1970s and cur-
          employees focused on technology research,       bilities globally and are investing in facilities   rently has more than 3,500 employees in the
          business intelligence, data security and mer-   that enable our teams to collaborate in the         San Francisco Bay Area.<

          DISTRIBUTION
          WePay forays into UK market                     WePay, a provider of payments-as-a-service          process for companies that offer payments.
                                                          for online platforms, has expanded its ser-         By partnering with WePay, platforms can now
                                                          vices into the UK to expand its reach into          integrate once and immediately offer the same
                                                          the white label payment sector including            level of payments service on both sides of the
                                                          crowdfunding and other marketplaces.                Atlantic, safely and seamlessly.”
                                                            The company also extended its fraud risk             To support this expansion as well as
                                                          protections, compliance and support offer-          the company's growth in North America,
                                                          ings to new UK business.                            WePay opened new offices in London and
                                                            The company worked closely with                   Providence, Rhode Island.
                                                          numerous UK and EU regulators, banking                 The London office will focus on overseas
                                                          partners, and the credit card associations to       business development, while the Providence
                                                          enter the UK market.                                office will deliver customer support during
                                                            WePay CEO Bill Clerico said: “Going inter-        UK and US business hours, the company
                                                          national has traditionally been a frustrating       said.<

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EPI 350.indd 5                                                                                                                                       16/08/2016 10:00:38
  Digital touch briefings ad copy - CI 18042016.indd 1                                                                                                   18/04/2016 11:17:37
Europe's anti-money laundering battleplan
FEATURE
                ANTI-MONEY LAUNDERING                                                                                          Electronic Payments International

               Cracking down on money laundering
               There is a common cycle in financial security. A criminal adapts to security protocols and regulation, the
               regulator adapts to combat the development and this repeats ad infinitum. The European Commission’s
               (EC) anti-money laundering (AML) division is making progress, however. Patrick Brusnahan reports

               T
                      h re at s as so c iated w it h                                                                               instrument.”
                      money laundering, which                                                                                         Furthermore, anonymous pre-
                      can lead to terrorist                                                                                        paid cards issued outside the EU
                      financing, are constantly                                                                                    will only be used in the union
               evolving. T he EC has stated                                                                                        where they can be shown to com-
               that recent terrorist attacks in                                                                                    ply with requirements equivalent
               the European Union (EU) and                                                                                         to the ones presented in this regu-
               beyond, as well as the 'Panama                                                                                      lation.
               Papers' scandal, have brought                                                                                          Monaco said: “As far as pre-
               this issue further into the fore-                                                                                   paid cards are concerned, the
               ground.                                                                                                             fact that the European Com-
                  In May 2015, the EU adopted                                                                                      mission proposal indicates that
               the Anti-Money Laundering Pack-                                                                                     anonymous prepaid cards issued
               age, a significant step forward in                                                                                  outside of the Union will only
               combating money laundering.                                                                                         be used in the Union where they
               Just over a year later, amendments                                                                                  can be shown to comply with
               have been made to Directive (EU)                    monitoring as other financial institutions.                     requirements equivalent to the
               2015/849 on preventing the use of financial            Monica Monaco, Founder and Manag-               ones in 4AMLD, clearly shows that for UK
               system for money laundering or terrorist            ing Director of TrustEu Affairs, said: "It is      issued prepaid cards - whether after Brexit
               financing.                                          interesting that virtual currency exchange         the UK gets a EEA status or starts a bilat-
                                                                   platforms and custodian wallet providers           eral agreements negotiation with the EU-
               Digital currencies                                  are becoming obliged entities and that defi-       prepaid cards issued in the UK will need to
               A key measure added to the regulation               nitions of custodian wallets and exchanges         comply with EU regulation equivalent to be
               regards digital and virtual currencies. Vir-        are in the proposal; this is the first time that   used in the EU.”
               tual currency exchange platforms and wal-           virtual currencies exchange platforms and             However, David Parker, founder and
               let providers have been added to the list of        custodian wallets are defined under Euro-          CEO of Polymath Consulting, believes this
               obliged entities to regulation. This means          pean law and I think this comes with a very        new regulation to be unnecessary.
               that, as gatekeepers, they are the first step       clear message from the European Commis-               Speaking to EPI, he said: “How many
               for the public to enter the marketplace and         sion, that they embrace and value technol-         terrorists are really going to wander about
               need to be monitored.                               ogy as long as the prevention of anti-money        buying gift cards to use when the limit is
                  This means the sector is now obligated           laundering and terrorism financing can con-        already so low? Will lowering the limit by
               to undergo the same level of regulation and         tinue and improve"                                 €100 really affect the use of these products
                                                                                                                      by terrorists or just provide a nice headline
                The Nine New Measures
                                                                   Tackling the anonymous within prepaid              for politicians? I would contest that a gift
                 • Designate virtual currency exchange platforms   Two propositions were put forward with             card of €250 is still only half a European-
                   (and wallet providers) as obliged entities      regards to prepaid instruments. Firstly,           issued €500 note that really is totally anony-
                 • Tackle the use of anonymous prepaid instru-     lowering the amount, from €250 (US$277)            mous.”
                   ments                                           to €150, for non-reloadable prepaid instru-           He was even harsher on the measure for
                 • Give new powers to FIUs to request informa-     ments to which Customer Due Diligence              prepaid instruments issued outside of the
                   tion from any obliged entity                    (CDD) applies. Secondly, to suppress CDD           EU.
                 • Enable FIU and competent authorities to iden-   exemptions for the online usage of prepaid            Parker continued: “Totally unenforce-
                   tify holders of bank and payment accounts       cards.                                             able in the real world. How will a merchant
                 • Harmonise the EU approach towards high-risk        The intention is to better serve identifica-    know to decline the transaction from a card
                   third countries                                 tion purposes and widen customer verifica-         issues in, let's say, Mongolia? If the acquirer
                 • Improve transparency: new rules on access to    tion requirements.                                 has to decline, they will need a list of what
                   beneficial ownership information                   In a factsheet, the EC stated: “Limiting        programmes to not meet the AML require-
                 • Interconnection on national central registers   the anonymous use of prepaid instruments           ments. Who provides this? Who vets it?
                 • Additional technical clarifications             will provide a clear disincentive for use          Who says it falls short?
                 • Earlier transposition                           for terrorist and criminal purposes. Pre-             “This is a great political statement that
                                                                   paid cards will continue to be an accessible       cannot be practically enforced.”<

              6 y August 2016                                                                                           www.electronicpaymentsinternational.com

EPI 350.indd 6                                                                                                                                                16/08/2016 10:00:41
Europe's anti-money laundering battleplan
FEATURE
       Electronic Payments International                                                                                                                             M&A

         VocaLink finally captured by MasterCard
         MasterCard’s acquisition of VocaLink bolsters confidence in Britain remaining an attractive destination
         for international investors. It’s been argued that the sale will improve competition in the UK banking
         industry, but will it deliver a new payments proposition? Patrick Brusnahan writes on the deal

         A
                  f t e r m o nt h s of s p e c u l at io n ,                                                           sumers.
                  MasterCard has entered into a                                                                            Dunne believed this to not be the case:
                  £700m (US$920m) agreement to                                                                          “We have contracts in place to run the core
                  acquire VocaLink. VocaLink’s                                                                          service for 4–5 years and those contracts
         investors could also receive a potential                                                                       were fixed at the time of renewal. There
         £169m earn-out if performance targets                                                                          is no additional cost or fee to the end con-
         are met.                                                                                                       sumer. Consumers benefit from most of
            Under the agreement, a majority of                                                                          these services for free anyway and that’s the
         VocaLink’s shareholders, primarily UK-                                                                         nature of the payments ecosystem.”
         based banks, will retain 7.6% ownership                                                                           One of VocaLink’s more promising prod-
         for at least three years.                                                                                      ucts is Zapp, also known as Pay by Bank
            The sale process effectively kicked off in          think we can take it to many more.                      app. It has had a turbulent time with launch
         February this year when the UK Payment                   “In addition, there are a bunch of new                delayed more than once and its CTO, Ian
         Systems Regulator Hannah Nixon recom-                  value added services that VocaLink have                 Sayers, leaving to join Danske Bank. How-
         mended the UK’s biggest banks sell their               added which, given where MasterCard is in               ever, Barnett remains enthusiastic.
         stakes in VocaLink. She argued that such a             the UK, makes it really important to scale                 “Zapp is a fantastic e- and m-commerce
         sale would help to improve banking com-                that bit of business in the UK.”                        solution. It reverses the logic of a payment
         petition in the UK and deliver clear benefits            Barnett isn’t the only one pleased with               so consumers push a payment rather than
         to challenger banks, fintechs, UK consumers            the deal. The UK’s finance minister, Philip             getting pulled. MasterCard can bring that
         and small businesses.                                  Hammond, said: “MasterCard’s decision to                solution to the POS market. We have 40
            Nixon said: “There needs to be a funda-             buy VocaLink shows that Britain remains                 million acceptance locations globally. Com-
         mental change in the industry to encourage             an attractive destination for international             bine those two things and I think you have
         new entrants to compete on service, price              investors. Britain is and continues to be an            a new payments proposition which is cheap,
         and innovation in an open and transparent              open and globally facing country in which               secure, simple, and smart. It is a real innova-
         way.”                                                  to do business.”                                        tion,” Barnett said.
            Italian payments group, SIA, and a num-               With the banks losing a huge chunk of                    That’s a lot of expectation, but Dunne
         ber of private equity firms had also been              their stake in VocaLink, there are worries              believed that ‘people will be using this very
         linked with possible bids for VocaLink prior           that this will lead to increased costs to the           soon’, even as early as the beginning of next
         to MasterCard’s successful bid.                        banks, which would be moved onto con-                   year.<
            In an investors’ call following Master-
         Card’s acquisition of VocaLink, VocaLink               Group Editor, Douglas Blakey’s Comment: VocaLink is a great deal for MasterCard
         CEO David Yates claimed that the compa-
         ny had ‘outgrown its UK bank shareholder               For MasterCard, the VocaLink deal looks a good bet.     4% or so. Expect that to rise in the medium term as
         base’.                                                                                                         MasterCard will target new revenue by trying to shift
            Speaking to RBI, Chris Dunne, director of              The £700m ($920m) cash deal to acquire a 92.4%       UK banks debit card portfolios away from Visa.
         market development at VocaLink, expanded               stake in VocaLink will have a negligible effect on         VocaLink has enjoyed international success with
         on Yates’ point.                                       MasterCard earnings, reducing earnings per share by     the expansion of its real-time network and has
            He said: “I think David was talking about           an estimated $0.05 per share for a couple of years.     licensed its technology to support faster payments
         the success that VocaLink has been having                 For VocaLink’s UK banks owners: RBS for example      systems in the US, Sweden, Singapore and Thailand.
         recently in other markets. We have won a               will no doubt find it handy to book a £150m pre-tax        MasterCard will no doubt look to cash in on the
         number of contracts to take the technology             gain; ditto Barclays (£104m) and Cooperative Bank       growing international demand for interbank infra-
         that we’ve been running here in the UK into            will surely find a good use for the £22m that it will   structure services.
         other markets, such as Singapore.”                     pocket.                                                    If, however, MasterCard looks to recoup the pur-
            Mark Barnett, president of MasterCard                  In a conference call, MasterCard’s chief financial   chase price through increased connectivity and
         UK and Ireland, explained the reasoning for            officer Martina Hund-Mejean said that the deal was      transaction fees, the VocaLink deal may not look
         the acquisition.                                       an ‘important component of our strategy to actively     quite such a good deal for all stakeholders in a few
            He said: “The best real-time ACH plat-              participate in all types of electronic payments and     years’ time.
         form in the world is VocaLink’s. They                  payment flows’.                                            As MasterCard ramps up its cash displacement
         proved they can take it internationally to a              The deal will do more than that. MasterCard’s cur-   strategy, how long can UK consumers expect over
         few markets and, with our global reach, we             rent share of the UK debit card market is a miserable   97% of all LINK ATM transactions to be free?

       www.electronicpaymentsinternational.com                                                                                                              August 2016y 7

EPI 350.indd 7                                                                                                                                                        16/08/2016 10:00:43
Europe's anti-money laundering battleplan
FEATURE
               MOBILE MONEY                                                                                              Electronic Payments International

              Mobile money takes off slowly in Afghanistan
              Afghanistan hasn’t seen the levels of mobile money adoption that Kenya has with M-Pesa. Mobile money
              is still embryonic and Afghanistan remains a cash-based society. But the government, mobile network
              operators (MNOs), and NGOs are working to foster adoption of mobile money, Robin Arnfield reports

              A
                       fghanistan is one of the least         and has ordered government agencies to use      going for hundreds of years and is in all the
                       banked countries in the world,         non-cash payments, or electronic money,         villages.”
                       with the World Bank estimating         whenever practical.
                       that only 10% of the population           “The Government of Afghanistan fully         Regulations
              aged over 15 had a bank account in 2014.        supports the implementation of mobile           Mobile money or e-money services pro-
              However, around 72% of the population           money, and the Ministry of Communication        vided by non-financial institutions such as
              have mobile phones in 2016, according           and Information Technology has started          MNOs have to comply with Afghanistan’s
              to GSMA Intelligence. Around 90% of             working on biometric registration of SIM        Electronic Money Institution (EMI) regu-
              the population have mobile communica-           cards, which will make mobile money regis-      lations, which are under the control of the
              tions coverage.                                 tration much easier,” Abdul Razaq Wahidi,       Central Bank of Afghanistan (Da Afghani-
                “Currently, there are a total of 16 banks     Minister of Communication and Informa-          stan Bank).
              operating mostly in the capital, Kabul,         tion Technology, said in October 2015.             Four types of e-money account are per-
              as well as Herat, Nengarhar and Balkh,”            “It’s still a novelty for Afghans to use     mitted: a cash card, a debit card, a mobile
              says the Better Than Cash Alliance report:      mobile wallets, but eventually they will        wallet, and a stored-value account card.
              Building a Gateway to Digital Payments in       get accustomed to them and like their con-      Prior to the introduction of the EMI regu-
              Afghanistan: The World Food Programme’s         venience,” says Katrin Fakiri, author of the    lations in October 2011, e-money service
              E-Voucher Initiative. “There are over 400       Building a Gateway to Digital Payments in       providers needed to have a Money Service
              full-service and limited-service bank branch-   Afghanistan: The World Food Programme’s         Provider licence.
              es across the country.”                         E-Voucher Initiative study and a consultant        The EMI legislation is specifically for
                                                              on financial inclusion.                         non-financial institutions. Afghan banks
              Mobile money services                              “The President’s vision is for all Afghan    and deposit-accepting microfinance institu-
              While Afghanistan’s banks are based in the      civil servants to be paid via mobile wallets,   tions (MFIs) are allowed to offer e-money
              major cities, the majority of the population    starting with the Police and Military.”         services under the regulations governing
              lives in rural areas. Because the penetration                                                   banks and non-bank financial institutions.
              of mobile phones in Afghanistan is so high,     Savings                                            The EMI regulations state that e-money
              mobile is a tool for providing financial ser-   So far, mobile wallets are primarily used as    must be fully deposited in the banking sys-
              vices to the unbanked.                          transactional vehicles, not for savings. “To    tem in a trusteeship account, “the benefi-
                 With the support of United States Agency     get people saving money in mobile wallets,      ciaries of which are the individual custom-
              for International Development (USAID),          you need incentives,” Fakiri says.              ers of the EMI licence-holding entity that
              three of Afghanistan’s four-largest MNOs,          “It’s probably a few years away before       deposits the funds.”
              Afghan Wireless Communication Company           Afghans starting saving in mobile wallets.         In addition, the trustee of the account
              (AWCC), Etisalat, and Roshan, have rolled       Currently, the leaders in South Asia for        must be the EMI entity depositing the
              out mobile money services.                      mobile money are Bangladesh, India, and         e-money. Recipients of an EMI licence are
                 Roshan’s service is M-Paisa, while           Pakistan, all of whom are more advanced         required to have minimum capital equiva-
              AWCC’s service is My Money, and Etisalat’s      than Afghanistan.”                              lent to $1m.
              is M-Hawala. The other leading Afghan              Traditionally, Afghanistan has been a           Consumer-to-consumer mobile transfers
              MNO – MTN – has yet to launch its mobile        cash-based economy. In common with other        are limited to 10 transactions a day with a
              money service.                                  countries in the region, Afghanistan has an     maximum limit of AFN15,000 ($220) per
                 Three international money transfer com-      informal cash-based value transfer system       transaction. There are no limits for con-
              panies provide remittances to Afghanistan       called Hawala (Arabic for transfer).            sumer-to-business, business-to-business,
              from abroad: MoneyGram; Western Union,             Based on trust relationships between         or business-to-consumer transactions. The
              which offers cash payouts at over 350           senders, recipients and money brokers,          maximum amount that can be held in an
              Afghan agent locations; and TransferTo, a       Hawala has no documentation and no audit        e-money account is AFN150,000 ($2,200).
              global airtime remittance and mobile money      trial.                                             “While an e-money account can receive
              transfer platform owned by Ingenico.               “In Afghanistan, the real competition        incoming remittances from abroad, it can-
                                                              to mobile money is Hawala,” says Fakiri.        not be used to send money outside Afghani-
              Afghan government                               “My view is that mobile money schemes           stan.
              Afghan President Ashraf Ghani Ahmadzai          shouldn’t try to beat Hawala but join it
              has stated that a cash-only system is risky,    and get the Hawala agents to become their       Roshan
              inefficient, and vulnerable to corruption,      mobile money agents. Hawala has been            Roshan, which has 6.5 million total sub-

              8 y August 2016                                                                                   www.electronicpaymentsinternational.com

EPI 350.indd 8                                                                                                                                     16/08/2016 10:00:47
FEATURE
       Electronic Payments International                                                                                           MOBILE MONEY

         scribers compared to Etisalat’s five million,    to the unbanked population of Afghanistan,        accountability among mobile money opera-
         was the first Afghan mobile operator to          leading to greater financial inclusion.”          tors and their agents and merchants.
         launch a mobile money service. It formed            Provided an M-Paisa customer has a                “These amendments were approved by
         a partnership with Vodafone Group to             bank account with one of Roshan’s partner         the Central Bank’s Supreme Council in July
         launch M-Paisa in November 2008, based           banks, they can link their bank account to        2011, and implemented in October 2011,”
         on the UK-based telco’s M-Pesa platform.         their M-Paisa account by visiting one of          says Qadeer. “So far, the Central Bank has
         Paisa means cash in both of Afghanistan’s        their bank’s branches. “At the bank, they         issued EMI licenses to Roshan, followed by
         national languages Dari and Pashto.              will be issued with a PIN, and their two          Etisalat and AWCC.”
            In April 2011, Roshan received an EMI         accounts will be linked within 24 hours,”            Mobile money initiatives supported by
         licence for M-Paisa from the Central Bank        the Roshan spokesperson says.                     USAID/FAIDA include the World Food Pro-
         of Afghanistan, marking the first issuance of       M-Paisa allows its users to send money to      gram’s (WFP) program to pay food aid via
         this type of licence in Afghanistan. Roshan      customers of other Afghan service provid-         mobile money, which involves partnerships
         had been operating under a Money Service         ers, but M-Paisa users are unable to receive      with AWCC and Etisalat; electricity bill
         Provider licence since introducing M-Paisa       funds from them, says the Roshan spokes-          payments via AWCC, Etisalat and Roshan;
         in 2008.                                         person. “We call this feature: send money to      private-sector salary payments via AWCC,
            “M-Paisa has over 100,000 customers,          non-registered customers,” he says.               Etisalat and Roshan; government salary
         and processes over $4m per month,” says             “In terms of the number of M-Paisa             payments via AWCC; and microfinance
         a Roshan spokesperson. “M-Paisa has              transactions, buying airtime top-ups is the       loan repayments via Roshan.
         over 350 active agents across Afghanistan        largest transaction type, followed by salary         As of June 2016, the WFP has over 77,000
         who provide cash withdrawal services to          payments, cash-in/cash-out, P2P transfers,        registered users of its monthly mobile ben-
         M-Paisa customers. Of these agents, 132 are      bill payments, and merchant payments,” he         efit payment service, while 78,000 people
         branches of the country’s four major banks       continues.                                        are making bi-monthly mobile electricity
         – Afghanistan International Bank (AIB),             “M-Paisa has proven to be an effective         payments.
         Afghan United Bank (AUB), Azizi Bank,            tool in fighting corruption; it was used in a        In addition, 41,000 people are receiving
         and First Micro Finance Bank (FMFB).”            pilot to pay salaries to around 1,300 Afghan      monthly private-sector salaries, 11,000 are
            Customers open an M-Paisa account at a        National Police officers in 13 provinces and      receiving monthly government salaries, and
         registered M-Paisa agent’s location by pro-      districts from 2009 to 2014.                      5,600 people are making monthly microfi-
         viding their Roshan SIM card and mobile             “In some cases, the officers receiving their   nance loan repayments.
         number, their national ID card, and a colour     salaries through M-Paisa saw an immediate            “Normally, each month around $170,000
         photo of themselves.                             increase of 30%, which came about because         is disbursed via mobile money on the above
            The spokesperson explains M-Paisa             the middlemen were eliminated, so the offic-      projects,” says Qadeer. “This amount varies
         works on all GSM-based mobile phones,            ers received their salaries in full.”             on the size of electrically bills.”
         from the most basic to the most advanced,
         as it uses Unstructured Supplementary Ser-       The role of USAID                                 National payments switch
         vice Data (USSD).                                USAID’s Financial Access for Invest-              Switzerland-based BPC Banking Technolo-
            After dialing a USDD number, customers        ing in the Development of Afghanistan             gies has supplied its SmartVista software
         can select the necessary options on an IVR-      (FAIDA) program says it ‘works with the           for Afghanistan’s national payments switch,
         based menu in Dari, Pashto, and English.         Afghan government and the private sec-            which went live in 2016.
         “As M-Paisa can be used with any type of         tor to develop a robust financial services           “SmartVista is being used as the nation-
         phone via USSD, we don’t have a mobile           industry, as well as to develop a finan-          al cards and mobile payment switch in
         web interface or a phone app as yet,” the        cial services legal framework and market          Afghanistan to provide interoperability and
         spokesperson says.                               infrastructure’.                                  is intended to interconnect all banks, mobile
            USSD is a protocol which enables GSM-           “USAID/FAIDA is working to harness              wallets, third-party aggregators, etc.,”
         based cellphones to communicate in real-         the power of technology for mobile money,         says Zaheer Bawar, Managing Director of
         time with a service provider's computers.        branchless banking and electronic payments        Afghanistan Payment System.
            In 2012, Roshan signed an agreement           as service delivery mechanisms through               APS is a consortium of financial institu-
         with TransferTo under which Afghans living       partnerships with the Afghan government           tions funded by the Afghan Central Bank
         abroad can send mobile money to Roshan           and between banks, MNOs, MFIs, and val-           through the World Bank, which aims to
         subscribers in Afghanistan.                      ue-added service providers,” says Maseehul-       develop the Afghan retail banking market
            “Recipients can use this money for what-      lah Qadeer, Better Than Cash Team Leader          by providing interoperable electronic and
         ever purpose they like, for example buy-         at USAID/FAIDA and Technical Advisor to           mobile payment services.
         ing airtime or paying utility bills,” says the   the Afghan President’s Policy Coordination           “For mobile wallets to scale, there has to
         Roshan spokesperson.                             Unit.                                             be interoperability between the schemes and
            “As more customers sign up for M-Paisa,         These initiatives include helping the Cen-      a good agent network,” says Fakiri.
         we have been using more features includ-         tral Bank to make several key amendments             “Now that there is interoperability in
         ing banking services, money transfers and        to the previous provisions of the Money Ser-      Afghanistan, it’s possible to send mobile
         purchasing goods and services,” says the         vice Provider license.                            money from one scheme to another and
         spokesperson.                                      These include KYC registration, AML,            from one bank to another.
            “M-Paisa users can link their bank            and Counter-Terrorism Financing provi-               “But Afghan mobile money agents are
         accounts to their M-Paisa accounts to trans-     sions; stricter regulations and enforcement       proprietary to a specific scheme for the
         fer funds between the two. This feature has      for suspicious transaction reporting; and         most part, and my hope is that the agents
         effectively expanded the frontier of banking     measures to improve transparency and              will become interoperable.”<

       www.electronicpaymentsinternational.com                                                                                          August 2016 y 9

EPI 350.indd 9                                                                                                                                    16/08/2016 10:00:47
FEATURE
                THE DIGITAL BANKING CLUB                                                                                      Electronic Payments International

          Fintechs: Friend or foe to FS firms?
          London has gained a reputation as a leading fintech hub, hosting more and more innovative technology
          start-ups but can they be considered as friends or enemies of financial services? This is exactly what the
          latest debate from the Digital Banking Club (TDBC) set to find out. Jessica Longley reports

              H
                        osted at the prestigious Law Society                                                       tive models can find great synergy in working
                        in London, and sponsored by global                                                         together rather than bending over backwards
                        leader of mobile capture and iden-                                                         to accommodate banks.”
                        tity verification software Mitek,                                                             Not only can fintechs survive without
              June’s TDBC debate took a slightly more                                                              banks, they are also threatening banks’ prof-
              traditional approach.                               easier to experiment under a new brand than      its as they start to encroach on the end-to-end
                 Sophie Guibaud, George Depastas and Jon          under a 100-year-old brand.”                     value chain.
              Hall argued for the motion against a team             She illustrated that ‘the P2P lending part-       According to Cadbury: “The opposition
              comprising Simon Cadbury, Roy Vella and             nership between Zopa and Metro Bank is a         might argue that only a small percentage of
              David Parker. The motion: fintech, friend or        perfect example of fintechs and banks work-      revenue is migrating to fintechs, but it should
              foe? Guibaud, vice-president of European            ing together hand in hand. Zopa offers Metro     be the potential that is concerning them.
              expansion at Fidor, kicked off the debate in        Bank clients a service that the bank itself      Experts believe that 40-60% of global bank-
              support of the motion.                              would not be able to offer’.                     ing profits worth $1trn are at risk.”
                 She argued that in spite of a rocky start, the                                                       Cadbury expressed his fears that tradition-
              relationship between fintechs and banks have        The end of the ‘toothbrush era’                  al banks are ‘having their no-frills moment,
              evolved and continue to evolve – with the           In response, Simon Cadbury, director of strat-   just like the national airlines in the 1990s.
              arrival of PSD2 – into a more symbiotic one.        egy and innovation at Intelligent Environ-       They’ve had to accept lower profitability and
                                                                  ments, made his case against the motion with     remodel their proposition’.
              Fintechs and banks, a symbiotic relationship?       five concise points.                                He considered that banks are unprepared
              Guibaud explained how fintechs were born,              Basing his arguments on research from PwC     to face the second stage of advancement of
              painting a picture of a change in consumer          and McKinsey, he stated that fintechs are dis-   fintechs. Indeed, the future of fintechs is
              behaviour over the past 20 years with the arriv-    ruptive, steal profits, do not need banks and    expected to be propelled by the proposition
              al of the internet and smartphones, allowing        are a threat to the future of banking. As a      of a launch that will create a central hub for
              customers to be permanently connected.              result, the traditional players are left unde-   fintechs called the marketplace bank.
                 This led to the emergence of new agile com-      cided and unsure of how to proceed.                 Cadbury explained: “The marketplace
              panies as banks struggled to keep up with the          He said: “We’re undergoing a natural evo-     banks will compete directly with the tradi-
              change.                                             lution. You can describe the previous two or     tional banks on core banking services with-
                 “Banks took a while to adapt as quickly to       three years as the ‘toothbrush era’, where       out the need to build all the products. And on
              change as other sectors for a few reasons such      fintechs have been taking one function and       this model, there’s a very good chance that
              as legacy and strict regulation. Organisations      performing it considerably better than any-      they will actually scale much more quickly
              have a strong hierarchy and are not used to         one else.”                                       than we’ve seen historically.”
              listening to what customers want.                      Cadbury clarified: “Fintechs are typically       As Cadbury’s speech came to an end, it
                 “For fintechs, it is easier to swiftly develop   bound to be light, free from the burden of       was the turn of George Depastas, the head of
              new products and respond to customer needs          meddlesome systems and have smart unbun-         product and real-time analytics at Barclays,
              because of their new business model and bet-        dled business models. The fintechs’ disrup-      to point out the inaccuracies and supposedly
              ter customer experience,” Guibaud explained.
                 She further outlined the banks’ and fintechs’
              need for each other. On one hand, banks
              depend on fintechs to better connect with their
              customers and improve their understanding
              of their customer base. On the other, fintechs
              need the investment and brand that banks
              offer to assert themselves in the market.
                 Partnerships between the two entities can
              come in the form of affiliations or through the
              banks’ use of fintechs’ already-developed-and-
              tested technology.
                 Guibaud clarified: “Investments are a way
              for fintechs to reach out to other audiences
              that are not their main target audience.
                 “It is also a way to experiment as it’s always

              10 y August 2016                                                                                      www.electronicpaymentsinternational.com

EPI 350.indd 10                                                                                                                                          16/08/2016 10:00:49
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