2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab

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2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
STRATEGI ES & I DEAS FOR T H E                Above-the-Line     When to Sell   Digital
C HAR L ES SC H WA B COM MUNI T Y
SP R I NG 2019                                Deductions         Page 26        Self-Defense
                                              Page 7                            Page 34

                                        2019 Outlook
                                    Three experts discuss the year ahead
                                     in markets, trade policy and more.
                                                       Page 13
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
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2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
Spring 2019                                                   CONTENTS

                     5                                            13                           26                                34

D E PA R T M E N T S                                                                                     F E AT U R E S

2    SCHWAB ORIGINALS                                   PERSPECTIVES                                     26 When to Sell
     What to watch, listen to and                       13 Three Schwab experts share                          Whether you’re up or down,
     follow now.                                           their market outlooks for 2019.                     here’s how to know when to
                                                                                                               shed an investment.
                                                        18 Recent changes to the Global
3    CEO’s NOTE                                            Industry Classification Standard
     Look past the present.                                may impact your investments.                  32 Secrets of
     By Walt Bettinger                                     By Brad Sorensen                                    Self-Improvement
                                                                                                               Choiceology® host
                                                                                                               Katy Milkman on how to
THE BOTTOM LINE                                         20 THE BIG PICTURE                                     make more rational decisions.
5 Don’t let health care costs ruin                         Who’s afraid of a 500-point
   your retirement.                                        drop in the Dow?
                                                                                                         34 Digital Self-Defense
7    Six deductions you may be                                                                                 Seven ways to help protect
     able to take—even if you don’t                     23 TRADING                                             yourself online.
     itemize.                                              Get acclimated to volatility with
                                                           exchange-traded funds.
8    How to protect your tax return                        By Randy Frederick
     from scammers.

9    What’s the difference between                      38 SPOTLIGHT                                On Investing (ISSN 1523-5327) is published
                                                                                                    quarterly. This publication is mailed at Standard
     business and market cycles?                           Portfolio Builder tool; Schwab
                                                                                                    A postal rates. ◆ If you prefer not to receive
                                                           Mobile app; travel notices.              On Investing, please call 888-484-5340.
                                                                                                    ◆ POSTMASTER: Send address changes to On

11   ASK CARRIE                                                                                     Investing, Charles Schwab & Co., Inc., P.O. Box
                                                                                                    982600, El Paso, TX 79998-2600. On Investing
     Keeping a lid on student debt.                     44 ON YOUR SIDE                             does not assume any liability resulting from
     By Carrie Schwab-Pomerantz                            Cutting taxes down to size.              actions taken based on the information included
                                                           By Charles R. Schwab                     in this magazine. Mention of a company or
                                                                                                    security does not constitute endorsement.
                                                                                                    Some contributors to On Investing may have
                                                                                                    active positions in securities or companies
                                                                                                    discussed in this issue. MAG105672Q119-00

O N T H E C O V E R : I L L U S T R AT I O N B Y S I M O N E M A S S O N I                             SPRING 2019        |   ON INVESTING         |    1
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
SCHWA B ORIG IN A L S

                                   Watch                                                                    Listen

             A Schwab client’s chance encounter with a                                  In Financial Decoder™, a new podcast from
            legendary artist suffering from Lou Gehrig’s                             Schwab, Mark Riepe, head of the Schwab Center
        disease led to the founding of Not Impossible Labs,                        for Financial Research, shares strategies designed to
              which is using technology to tackle some                              mitigate your internal biases and help improve the
            of humanity’s biggest challenges. Watch the                              way you approach financial decisions. Listen and
         powerful story unfold at ownyourtomorrow.com.                                 subscribe at schwab.com/financialdecoder.

                                   Learn                                                                    Follow

                                                                                            Fixed income            @kathyjones
                                                                                            International           @jeffreykleintop
                                                                                            Investing               @charlesschwab
                                                                                            Markets and economy     @lizannsonders
                                                                                            Personal finance        @carrieschwab
                                                                                            Research                @schwabresearch

        Successfully juggling multiple goals can be tough.                                  Trading                 @randyafrederick

          But the secret isn’t: It’s a lot easier to get where
        you’re going when you’ve got a plan. Learn more at
                  schwab.com/chartyourfuture.
                                                                                                                                         0219-8UW4

                                   Board of Advisors                                                                        Editorial Staff
                                   Andy Gill                   Helen Loh                        Leila Chism                 Sara Smith
                                   Executive Vice President,   Senior Vice President,           Vice President,             Editor in Chief
                                   Chief Marketing Officer     Content & Client Marketing       Media
                                                                                                                            Jeremy Hartley
                                   Joe Carberry                Mason Reed                       Tamar Dorsey                Managing Editor
                                                                                                                                                     I L LU S T R AT I O N S B Y D R U E WAG N E R

                                   Senior Vice President,      Senior Vice President,           Vice President,
                                   Corporate Communications    Brand & Corporate                Brand Journalism            Stacia Miller
                                                               Marketing Services                                           Associate Managing
                                   Greg Gable                                                   Chandra Stanley             Editor
                                   Senior Vice President,      Mark W. Riepe, CFA®              Vice President,
                                   Office of the Chairman      Senior Vice President,           Digital Marketing
                                                               Schwab Center for
                                                               Financial Research

2   |   C H A R L E S S C H WA B   |   SPRING 2019
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
CEO’s NOTE

Look Past the
                                                             ecisions made in the heat of the              Research found that investors who
                                                       D     moment can have a big impact                  missed just the top 10 trading days of

Present
                                                     on our lives.                                         2009—a very volatile year for stocks—
                                                        Selling when markets get rocky is a                would have fared worse than those
                                                     prime example. Periods of uncertainty                 who stayed invested through the ups
When markets are churning,                           can tempt us to make decisions that                   and downs.1
keep your eyes on the big                            fly in the face of our goals. An analysis                Market swings are an inevitable—
picture.                                             by the Schwab Center for Financial                    and uncontrollable—part of investing.
                                                                                                           What is within our control is how we
                                                                                                           react to the ups and downs. By sticking
                                                                                                           to your plan and ignoring the day-to-
         By sticking                                                                                       day buzz of the market, you’re less likely
       to your plan,                                                                                       to make irrational decisions that could
          you’re less                                                                                      upend your goals. And if you ever need
                                                                                                           help putting together a plan that will
    likely to upend                                                                                        serve you in good times and bad, we’re
         your goals.                                                                                       always just a phone call or click away.

                                                                                                           Sincerely,

                                                                                                           Walt Bettinger
                                                                                                           President & CEO

                                                                                                                                           See page 42
                                                                                                                                           for important
                                                                                                                                           information.
                                                                                                                                           (0219-8P9L)

1
 Schwab Center for Financial Research with data from Morningstar. Example compares two hypothetical $100,000 investments made on 01/01/2009. One
portfolio remained invested for the full year. The other missed the top 10 best-performing days of the year. Market returns are represented by the S&P 500®
Index, and top days are defined as the best-performing days during 2009. The year began on the first trading day in January and ended on the last trading
day of December, and daily total returns were used. Returns assume reinvestment of dividends. Fees and expenses would lower returns. When out of the
market, cash is not invested. Past performance is no guarantee of future results.

                                                                                                         SPRING 2019        |   ON INVESTING          |   3
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
Enjoy exclusive
mortgage rate discounts
as a Schwab Client.

Save with a 0.250% interest rate discount on eligible home purchase loans.1
When you need a home loan, look to Schwab Bank’s home lending provider Quicken Loans® for value and award-winning
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            Call 1-877-490-6837 or visit schwab.com/mortgagerates to get started.

                                          Brokerage Products: Not FDIC-Insured • No Bank Guarantee • May Lose Value

In order to participate, the borrower must agree that the lender, Quicken Loans, may share their information with Charles Schwab Bank.
This offer is subject to change or withdrawal at any time and without notice. Nothing herein is or should be interpreted as an obligation to lend. Loans are subject to credit
and property approval.
Other conditions and restrictions may apply. Hazard insurance may be required.
1. For Schwab Bank Investor Advantage Pricing: Only one Investor Advantage Pricing discount eligible per loan. Discounts available for all Adjustable-Rate Mortgage (ARM)
loan sizes, and selected Jumbo Fixed-Rate loans. Discount for ARMs applies to initial fixed-rate period only with the exception of the 1-month ARM where the discount
is applied to the margin. Eligible balance based on Schwab and Schwab Bank combined account balances, including the following retirement account types: Traditional,
Roth, Rollover, and Inherited IRAs. Clients that utilize an eligible IRA account balance to qualify for certain discounts may qualify for one special IRA benefits package per
loan. This includes: a $200 bonus award into your Schwab IRA account with the largest balance, and an in-depth personal financial plan analysis to include a detailed
review of your IRA(s) by a Certified Financial Planner®. This information does not constitute and is not intended to be a substitute for specific individualized tax, legal, or
investment planning advice.
IRA account balance eligibility and the IRA benefit package is not available for clients of independent investment advisors. Details for the discount program available for
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Where specific advice is necessary or appropriate, Schwab recommends consultation with a qualified tax advisor, CPA, financial planner, or investment manager.
2. Quicken Loans received the highest numerical score in the proprietary J.D. Power 2010 – 2016 Primary Mortgage Origination studies and the 2014 – 2017 Primary
Mortgage Servicer studies. 2017 Origination (or Sales) based on 5,893 total responses and measures the opinions of customers who originated a new mortgage or
refinanced within the past 12 months, surveyed in July – August 2017. 2017 Servicing based on 7,374 total responses and measures the opinions of homeowners on their
mortgage servicing company, surveyed in March – April 2017. Your experiences may vary. Visit JDPower.com.
3. Quicken Loans Mortgage First documentation that is reviewed in evaluating mortgage loan applications is valid for 90 days from the date of receipt. It may be necessary to
update such documentation during the loan process and this approval is subject to the results of such updates. This approval shall be void if, in the opinion of Quicken Loans
Inc., there is or has been a material change in your financial situation, employment status, credit status, property or any other information reviewed by us in connection
with the mortgage loan application, including but not limited to an increase in the qualifying monthly payment. This approval is subject to lender approval of the property. A
satisfactory title report and an appraisal supporting the minimum loan to value ratio for the type of mortgage product selected will be required. Hazard and flood insurance
may be required. You may contact Quicken Loans, Inc. to discuss any of these conditions.
Charles Schwab Bank and Charles Schwab & Co., Inc., are separate but affiliated companies and subsidiaries of The Charles Schwab Corporation. Investment products are
offered by Charles Schwab & Co., Inc. (member SIPC). Charles Schwab & Co., Inc., does not solicit, offer, endorse, negotiate, or originate any mortgage loan products and
is neither a licensed mortgage broker nor a licensed mortgage lender. Home lending is offered and provided by Quicken Loans Inc., Equal Housing Lender. Quicken Loans
Inc. is not affiliated with The Charles Schwab Corporation, Charles Schwab & Co., Inc., or Charles Schwab Bank. Deposit and other lending products are offered by Charles
Schwab Bank, Member FDIC and an Equal Housing Lender.
Quicken Loans is licensed in all 50 states. Quicken Loans Nationwide Mortgage Licensing System #3030. Restrictions may apply. Lending services provided by Quicken
Loans Inc., a subsidiary of Rock Holdings Inc.
Charles Schwab Bank PO Box 982605 El Paso, TX 79998-2605
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2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
CONTENTS RE TIREE HEALTH CARE | ABOVE-THE-LINE DEDUCTIONS | TAX-RETURN FRAUD | AND MORE

                                                         Spoiler Alert
                                                                                                           edicare isn’t a perfect shield against unexpected
                                                                                                    M      health care costs in retirement. Indeed, health-
                                                                                                    related expenses accounted for three of the top five financial
                                                         How to help stop health                    shocks cited in a recent survey of retirees.1
                                                         care costs from ruining your                  “Most people know that Medicare is there for
                                                         retirement.                                them starting at age 65, but they may not under-
                                                                                                    stand as much as they could about the coinsur-
                                                                                                    ance, copays, deductibles, premiums, options and
                                                                                                    rules—and of course what’s not covered at all,” says
I L LU S T R AT I O N B Y A L B E R T T E R C E R O

                                                                                                                            SPRING 2019 |      ON INVESTING          |   5
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
T H E B OT TO M L I N E

                 Rob Williams, vice president of finan-       Uphill battle
                 cial planning at the Schwab Center for       Health care costs have increased nearly fivefold since 1970—putting many
                 Financial Research. “Even under the          retirees at risk.
                 best of circumstances, Medicare won’t
                 cover everything.”                                                                  $12,000
                    Here are four ways to help ensure

                                                             Total annual health care expenditures
                 you don’t come up short.
                                                                                                     $10,000

                                                                   per capita (in 2016 dollars)
                 Consider Medigap …
                                                                                                     $8,000
                 This private insurance supplements
                 Medicare Part A, which covers hospi-                                                $6,000
                 talization, and Medicare Part B, which
                 covers doctor visits (the two parts                                                 $4,000
                 together are sometimes referred to as
                 Original Medicare). There are currently                                             $2,000
                 10 Medigap plans standardized by
                 the government, though prices vary
                                                                                                         $0
                 depending on where you live (check

                                                                                                               1970

                                                                                                                      1980

                                                                                                                             1990

                                                                                                                                               2000

                                                                                                                                                                  2010

                                                                                                                                                                               2016
                 medicare.gov for pricing).
                    Depending on which option you
                                                                  Source: Kaiser Family Foundation with data from the Centers for Medicare & Medicaid Services.
                 choose, Medigap can reduce or elimi-
                 nate copays, coinsurance and deduct-
                 ibles and limit your out-of-pocket costs.
                 It may also provide limited coverage
                 when traveling outside the United
                                                              Once you enroll in                                             health care costs—which have escalated
                                                                                                                             exponentially in recent decades (see
                 States. Once you enroll in Medicare,         Medicare, you have a six-                                      “Uphill battle,” above)—can vary widely
                 you have a six-month open-enrollment         month window during                                            depending on individual circumstances,
                 window during which to buy a Medigap                                                                        including your place of residence.
                 plan without preexisting conditions
                                                              which to buy a Medigap
                 affecting cost or eligibility.               plan without preexisting                                       Do your homework

                 … or Medicare Advantage
                                                              conditions affecting cost                                      Check medicare.gov for more details
                                                              or eligibility.                                                about what’s covered by Medicare,
                 Also known as Medicare Part C,                                                                              Medigap and Medicare Advantage. Rob
                 this private insurance replicates the                                                                       recommends you explore your options
                 benefits of Original Medicare and is                                                                        closer to retirement—but well before
                 often less expensive but restricts you                                                                      you reach age 65, so there’s still time to
                 to certain doctors and hospitals, much       include drug coverage (under Original                          plan ahead and, if necessary, boost your
                 like a health maintenance organization       Medicare, you must sign up for a stand-                        retirement savings to guard against any
                 (HMO) or preferred provider organiza-        alone prescription drug program,                               unpleasant surprises.
                 tion (PPO) does.                             known as Medicare Part D).                                        “Socking away money in a Health
                    If you have Medicare Advantage,                                                                          Savings Account, if available to you,
                 you don’t need—and shouldn’t pur-            Budget for out-of-pocket costs                                 can be especially effective,” Rob says.
                 chase—Medigap. That said, Medicare                                                                          That’s because contributions are tax-
                 Advantage may offer benefits that            Medicare Part B, Medigap, Medicare                             deductible, earnings are tax-free and
                 Original Medicare plus Medigap do            Advantage and Part D drug coverage                             withdrawals are also tax-free if used for
                 not, such as basic dental, hearing and       each come with their own costs. And                            qualified medical expenses—including
                 vision care, and even fitness benefits.      even with drug coverage and basic                              Medicare (though not Medigap) premi-
                 Most Medicare Advantage plans also           dental, hearing and vision care, you can                       ums and out-of-pocket costs.
NEXT                                                          still be on the hook for health care costs
STEPS                                                         that aren’t covered by insurance.
                                                                                                                             1
                                                                                                                              Society of Actuaries 2015 Risks and Process of
                                                                                                                             Retirement Survey, 01/2016.
                                                                 Schwab recommends budgeting
Need help planning for health care costs in                   $450 to $600 per month per person
retirement? Visit schwab.com/advice to see all                as a starting point to cover premiums                          See page 42 for important information.
the ways Schwab can help.                                     and out-of-pocket expenses. However,                           (0219-8ZT5)

6   |   C H A R L E S S C H WA B   |   SPRING 2019
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
Walk the Line
                                                                                                                                                                   n Health Savings Account (HSA)
                                                                                                                                                                   contributions: Regardless of income,
                                                                                                                                                                   HSA contributions are fully deductible
                                                                  Even if you don’t itemize,                                                                       up to the annual contribution limits:
                                                                  you may still be eligible for                                                                    $3,450 for individuals ($3,500 in 2019)
                                                                  above-the-line deductions.                                                                       and $6,900 for families ($7,000 in
                                                                                                                                                                   2019), plus an extra $1,000 for those
                                                                          he Tax Cuts and Jobs Act nearly                                                          ages 55 and older.
                                                                    T     doubled the standard deduction.
                                                                  As a result, 28.5 million fewer Americans                                                        For the self-employed
                                                                  are expected to itemize for 2018.1
                                                                     That said, even taxpayers who don’t                                                           n Health     insurance premiums:
                                                                  itemize for 2018 may be eligible for one                                                         Individuals can deduct 100% of their
                                                                  or more above-the-line deductions—                                                               health insurance premiums, up to the
                                                                  that is, expenses that can be subtracted                                                         total annual profit from the business.
                                                                  from your gross income before you                                                                However, those who have multiple
                                                                  calculate your taxable income.                                                                   businesses must choose only one busi-
                                                                                                                                                                   ness when determining deductibility.
                                                                  For savers
                                                                                                                                                                   n Retirement plan contributions:
                                                                  n Traditional Individual Retirement                                                              Annual contributions to SEP IRAs,
                                                                  Account (IRA) contributions: Depending                                                           SIMPLE IRAs and solo 401(k) plans are
                                                                  on your situation, you may be able to                                                            generally 100% deductible up to the
                                                                  deduct some or all of your contributions                                                         contribution limits. Plan limits vary,
                                                                  to a traditional IRA (see chart, below)—                                                         however, so be sure to consult a tax advi-
                                                                  up to the annual maximum of $5,500                                                               sor for help determining deductibility.
                                                                  ($6,000 in 2019), or $6,500 for those ages
                                                                  50 and older ($7,000 in 2019).                                                                   n Self-employment tax: Those who are
                                                                                                                                                                   self-employed must pay the employee
                                                                                                                                                                   and employer portions of their Social
                                                                                                                                                                   Security and Medicare taxes (12.4%
                                                                                  Full deduction allowed if:          Partial deduction allowed if:                and 2.9%, respectively). However, the
                                                                                                                                                                   IRS allows you to deduct 50% of the
                                                                  Single          • You earned less than $63,000      • You were covered by an                     total from your personal tax return.
                                                                                  ($64,000 in 2019) or                employer-sponsored retirement
                                                                                                                      plan and you earned between                  For students
                                                                                  • You were not covered
                                                                                                                      $63,000 and $73,000 (between
                                                                                  by an employer-sponsored
                                                                                                                      $64,000 and $74,000 in 2019)
                                                                                  retirement plan                                                                  n Student loan interest: Individuals
                                                                                                                                                                   can deduct up to $2,500 in student
                                                                  Married         • You earned less than $101,000     • Both you and your spouse                   loan interest, provided their modified
                                                                  filing          ($103,000 in 2019) or               were covered by an employer-                 adjusted gross income is less than
                                                                  jointly*                                            sponsored retirement plan and                $65,000 for single filers or $135,000 for
                                                                                  • Neither you nor your spouse       you earned between $101,000                  married couples, at which points the
                                                                                  was covered by an employer-         and $121,000 (between $103,000
                                                                                  sponsored retirement plan                                                        deduction begins to phase out.
                                                                                                                      and $123,000 in 2019) or

                                                                                                                      • Only your spouse was covered               You may be entitled to other above-
                                                                                                                      by an employer-sponsored                     the-line deductions not listed here, so
                                                                                                                      retirement plan and you earned
                                                                                                                                                                   be sure to check with a tax professional
                                                                                                                      between $189,000 and $199,000
                                                                                                                                                                   before filing your return.
                                                                                                                      (between $193,000 and 203,000
I L LU S T R AT I O N B Y A L B E R T T E R C E R O

                                                                  *Income limits are for combined earnings.           in 2019)
                                                      NEXT                                                                                                         1
                                                                                                                                                                    Tables Related to the Federal Tax System as in
                                                                                                                                                                   Effect 2017 Through 2026, United States Con-
                                                      STEPS                                                                                                        gress Joint Committee on Taxation, 04/23/2018.

                                                      Ready to get a jump on your taxes?                       See page 42 for important information. ◆ This information does not constitute and is not
                                                                                                               intended to be a substitute for specific individualized tax, legal, or investment planning advice.
                                                      Log in to schwab.com/taxforms to download                Where specific advice is necessary or appropriate, Schwab recommends consultation with a
                                                      the 2018 forms for your Schwab accounts.                 qualified tax advisor, CPA, financial planner, or investment manager. (0219-8ZU1)

                                                                                                                                                                 SPRING 2019        |   ON INVESTING          |     7
2019 Outlook Three experts discuss the year ahead in markets, trade policy and more - Charles Schwab
T H E B OT TO M L I N E

                 Tax Return Identity Theft
                 How scammers target taxpayers—and what to do about it.

                                                                                                         file an identity-theft report with
                                                                                                         the Federal Trade Commission at
                                                                                                         identitytheft.gov.

                                                                                                         n Add protection: Certain taxpayers
                                                                                                         can request a six-digit Identity
                                                                                                         Protection PIN from the IRS as an
                                                                                                         added layer of protection for tax
                                                                                                         filings. Visit the IRS website for
                                                                                                         more information about eligibility
                                                                                                         requirements.1

                                                                                                            If your refund check is improp-
                                                                                                         erly issued to someone else, the
                                                                                                         fraudster’s next step will likely be to
                                                                                                         deposit it into an account illegally
                                                                                                         opened in your name. Freezing
                                                                                                         your credit account with each of the
                                                                                                         three consumer credit–reporting
                                                                                                         agencies can help keep unautho-
                                                                                                         rized financial accounts from being
                                                                                                         established (see “Digital Self-Defense,”
                                                                                                         page 34).
                                                                                                            Your financial institution may also
                                                                                                         be able to help. Banks and brokerage
                                                                                                         houses, including Charles Schwab,
                                                                                                         work with the IRS to help reduce
                                                                                                         tax-related identity theft. In 2017
                                                                                                         alone, such firms helped recover
                                                                                                         144,000 refunds totaling some $204
                        magine going to the trouble          but filing early can deprive scammers       million.2
                    I   of filing your tax return only       of the time they need to file a fraudu-        “We work closely with the IRS
                 to discover that an identity thief had      lent return in your name.                   to identify potentially fraudulent
                 beaten you to it. Fraudsters using false                                                accounts and deposits, with large IRS
                 identities pocketed at least $1.6 billion   n Don’t take the bait: A common form        refund checks given special scrutiny,”
                 in tax refunds in 2016, according to the    of tax-related identity theft starts with   says Carol Sniegowski, managing
                 Government Accountability Office,           a fraudster requesting personal infor-      director of fraud investigation at
                 and the IRS confirmed almost 600,000        mation or even a tax payment over           Schwab. “When we can prevent stolen
                 cases of fraudulent returns in 2017.        the phone or via email. Don’t fall for      refund checks from being deposited,
                    What can taxpayers do to help pro-       it—IRS policy forbids personnel from        we help thwart theft and reduce
                 tect themselves? Here are some tips:        requesting financial or other personal      the time necessary to get warranted
                                                             information over the phone or via           refunds to the appropriate person.”
                 n File early: File your taxes right         email, text or social media channels.
                                                                                                                                                           I L LU S T R AT I O N S B Y A L B E R T T E R C E R O

                                                                                                         1
                                                                                                          Eligible taxpayers can request an Identity
                 away—especially if you’re expecting a       The agency would also never call to         Protection PIN at irs.gov/identity-theft-fraud-
                 refund. It may sound like a small thing,    demand immediate payment. It would          scams/get-an-identity-protection-pin. | 2“Key
                                                                                                         IRS Identity Theft Indicators Continue Dra-
                                                             mail you a bill instead.                    matic Decline in 2017; Security Summit Marks
                                                                                                         2017 Progress Against Identity Theft,” irs.gov,
                                                                                                         02/08/2018.
LEARN          See all the ways Schwab helps                 n Speak up: If you suspect you’re

MORE           keep your data safe at schwab.com/            the victim of identity theft—tax-            See page 42 for important information.
               schwabsafe.                                   related or otherwise—immediately            (0219-8EUP)

8   |   C H A R L E S S C H WA B   |   SPRING 2019
Cycle vs. Cycle
            Are business and stock market cycles one and the same?

                   hat’s the difference between          Typically, a complete cycle begins                 1945, only eight—or less than two-
             W     a stock market cycle and a            with a period of consistent economic               thirds—coincided with an economic
            business cycle? While often used             growth in which measures such as                   recession,” says Liz Ann Sonders,
            interchangeably, the two phenomena           employment, inflation and investment               Schwab’s chief investment strategist
            are related but distinct.                    spending are rising. Then comes a peak             (see “Out of sync,” below).
               Stock market cycles are measured by       and a slowdown that leads to a reces-                 That’s because bear markets are
            the performance of benchmark indexes         sion. Finally, there’s a recovery—and              sometimes triggered by noneconomic
            such as the S&P 500® and have two            the cycle begins anew. (In the United              factors like big debt defaults or interna-
            phases: a bull market, when a bench-         States, when one phase ends and                    tional currency issues.
            mark index is rising, and a bear market,     another begins is determined only                     By the same token, the stock
            when a benchmark index has fallen            after the fact by the National Bureau              market is just one of many factors that
            20% or more from its previous high.          of Economic Research.)                             influence the business cycle. “As with
               Business cycles—also called eco-             Stock market and business cycles                most things, you need to consider the
            nomic cycles—are natural expansions          often move in tandem—but not                       bigger picture, not just a single metric,”
            and contractions of the economy.             always. “Of the 13 bear markets since              Liz Ann says.

            Out of sync
            Of the 13 bear markets since WWII, five did not coincide with an economic recession.

                 Bear market          Recession               Bear market and recession

              05/1946                                         05/1947

              06/1948                 11/1948                  06/1949               10/1949

              08/1956                                                                                        04/1958

              12/1961              06/1962                                 08/1957–10/1957

              02/1966                     10/1966

              11/1968                                                         12/1969            05/1970                        11/1970

              01/1973                                            11/1973                                          10/1974                     03/1975

              11/1980                               07/1981                                                     08/1982          11/1982

              08/1987          12/1987

              03/2000                                                      03/2001               09/2001                11/2001

              01/2002              07/2002

              10/2007    12/2007                                    11/2008                                  06/2009
NEXT
STEPS                                                                       01/2009–03/2009

                                                                                     Source: Charles Schwab. Data from 01/02/1945 through 01/02/2019.
Want to build a portfolio that can help you weather the                              Past performance is no guarantee of future results.
market’s ups and downs? Call 888-484-5340 to speak with
a Schwab investment professional.                                                    See page 42 for important information. (0219-9RG1)

                                                                                                         SPRING 2019        |   ON INVESTING            |   9
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B Y CAR R I E SCHWAB - POM E RANT Z

                                                                                             Q                             A

                                                  Navigating                                Dear Carrie,                  Dear Reader,

                                                  Student                                   I’m college-bound             The headlines are indeed alarming:

                                                                                            and beginning to look
                                                  Loans                                     at financing options.
                                                                                                                          n “The Student Loan Debt Crisis Is
                                                                                                                          About to Get Worse” (Bloomberg).
                                                                                            Given the sometimes           n “Student Loan Debt Statistics in
                                                                                                                          2018: A $1.5 Trillion Crisis” (Forbes).
                                                                                            alarming headlines about      n “The Student Debt Problem Is Worse
                                                      When employed thoughtfully            student-debt levels,          Than We Imagined” (The New York
                                                      and managed responsibly,              should I be worried about     Times).
                                                      student loans can pave the
                                                      way to a brighter future.             overextending myself?         However, student debt doesn’t have to
                                                                                                                          be overwhelming. In fact, when used
                                                                                                                          responsibly, it can lead to a more secure
                                                                                                                          future.
                                                                                                                             That’s because debt often fits into
                                                                                                                          one of two categories: bad or good.
                                                                                                                             Borrowing at a high interest rate to
                                                                                                                          buy a depreciating asset—like using
                                                                                                                          credit cards to pay for clothing or other
                                                                                                                          consumer goods—is the kind of bad
                                                                                                                          debt that can undermine your financial
                                                                                                                          stability.
                                                                                                                             Borrowing at a reasonable rate to buy
                                                                                                                          an asset with the potential to appreci-
                                                                                                                          ate, on the other hand—like securing a
                                                                                                                          mortgage to purchase a first home—is
                                                                                                                          the kind of good debt that can actually
                                                                                                                          pave the way for a better future.
                                                                                                                             So which camp does student debt fit
                                                                                                                          into? Potentially either, depending on
                                                                                                                          the amount of debt, the terms of the
                                                                                                                          debt and your ability to pay it back.
                                                                                                                          Let’s take a look at how you can manage
                                                                                                                          student debt so it works in your favor.

                                                                                                                          Consider your future income
                                                                                                                          The first rule of any financial transac-
I L LU S T R AT I O N B Y A N D R E A U C I N I

                                                                                                                          tion is to go in with your eyes open.
                                                                                                                          When you’re contemplating a student
                                                                                                                          loan, think carefully about your future
                                                                                                                          earnings prospects.
                                                                                                                             Although personal circumstances
                                                                                                                          vary, one useful rule of thumb is to

                                                                                                                        SPRING 2019    |   ON INVESTING       |   11
A S K CA R R I E

                 limit your total loan balance to no             Maximize federal funding: If you                     2 Plan your payments: As soon as
                 more than the amount you will rea-           do have to borrow, use federal loans                   you graduate, make a list of all of your
                 sonably earn in your first year on the       first. They generally offer lower interest             loans and monthly payment amounts,
                 job. If you’re planning a career in social   rates than private loans and often offer               then factor them into your post-college
                 work, for example, this might mean           better repayment terms.                                budget. Most loans have a six-month
                 borrowing no more than $50,000,                                                                     grace period before payments begin,
                 whereas a doctor might justify as much          Start at a community college: Some-                 but if you have a job lined up and are
                 as $200,000.                                 times referred to as a 2+2 program,                    able to start sooner, consider doing so.
                    Better yet, do the math not just          this strategy involves attending a                        Conversely, if your federal-loan pay-
                 for the first year but for the entire        community college for two years, then                  ment seems unmanageable relative to
                 life of the loan to better understand        transferring to a college or university                your income, look into lower-payment
                 how much you’ll be paying each               for another two years, which can help                  options such as a Revised Pay As You
                 month—and for how long. There are            cut costs considerably.                                Earn Program, which generally limits
                 a variety of student loan calculators                                                               your payments to 10% of your dis-
                 available online, including the U.S.         Manage your debt wisely                                cretionary income, or Income-Based
                 Department of Education’s Repayment          Some 65% of 2017 graduates had stu-                    Repayment, which caps payments
                 Estimator, which you can find at             dent loan debt, owing $28,650 each,                    based on family size and income.
                 studentloans.gov/repaymentestimator.         on average.1 No matter how big your
                                                              student loan burden, however, here                      3 Save on taxes: If you make less than
                 Minimize your loans                          are four steps you can take to manage                  $80,000 ($165,000 for married couples),
                 Besides attending an in-state public         or even reduce it.                                     you can deduct up to $2,500 of student
                 university, which is much less expen-                                                               loan interest from your taxable income,
                 sive, on average, than an out-of-state        1 Automate your payments: If you                      even if you don’t itemize.
                 or private university, there are several     sign up for automatic loan payments,
                 other ways to keep a lid on your debt:       you may qualify for a reduced interest                  4 Tap your employer: If you’re still
                                                              rate. Be sure not to miss a payment due                looking for a job, consider one of
                    Graduate in four years: Although          to, say, insufficient funds, however, lest             the many companies that now offer
                 obvious, it still bears pointing out that    the benefit disappear.                                 student loan repayment assistance.
                 a five-year plan costs 25% more than a                                                              Note, however, that any such assistance
                 four-year plan.                                                                                     will count as taxable compensation.

                    Hunt for scholarships: Online                                                                    There’s an ongoing debate about
                 resources such as fastweb.com and                                                                   whether higher education is worth
                 petersons.com can help you beat the                                                                 the cost. To me, that’s a closed subject,
                 bushes, surfacing even obscure sources                                                              not only because studies have shown
                 of funding.
                                                              Do the math not just                                   college graduates earn more than
                                                                                                                     those who don’t get a degree, but also
                     Look for no-loan schools: If you         for the first year but                                 because the value of your education
                 have a stellar academic record and your      for the entire life                                    goes beyond the expenses incurred.
                 family is of moderate means, consider                                                               Whether you pursue a degree in
                 colleges that offer “no-loan” financial
                                                              of the loan to better                                  engineering or literature, you’re broad-
                 aid packages, which are meant to             understand how                                         ening yourself in unquantifiable ways—
                 significantly reduce or even eliminate       much you’ll be paying                                  just don’t break your personal bank to
                 the need for student loans. These are                                                               do it. n
                 generally offered by the top schools         each month—and
                 in the country, including Harvard and        for how long.
                 Stanford (both of which cover most                                                                  Carrie Schwab-Pomerantz
                 costs for families earning less than                                                                (@carrieschwab), CFP®, is president of
                                                                                                                     Charles Schwab Foundation and senior vice
                 $65,000). It may not be a free ride, but                                                            president of Schwab Community Services at
                 it can constitute substantial savings.                                                              Charles Schwab & Co., Inc.

NEXT
STEPS
                                                              “Student Debt and the Class of 2017,” ticas.org, 09/19/2018.
                                                              1

Learn more about budgeting and financial                      See page 42 for important information. ◆ Examples provided are for illustrative purposes only
planning at schwab.com/moneywise.                             and not intended to be reflective of results you can expect to achieve. (0219-8F6K)

12   |   C H A R L E S S C H WA B   |   SPRING 2019
CONTENTS THE YEAR AHEAD | STOCK SECTORS
I L LU S T R AT I O N B Y S I M O N E M AS S O N I

                                                                                2019 Outlook
                                                                                What to watch for in the year ahead.

                                                                                                                 SPRING 2019   |   ON INVESTING   |   13
P E R S P E CT I V E S       |   THE YEAR AHEAD

                   L
                        ast year was a rough ride. Interest        plans to open 600 new storefronts in        consumers and businesses to borrow,                                                               Liz Ann Fed Chair Jerome Powell has            A tale of two curves
                        rate uncertainty, slowing growth           China this year.                            which tends to slow economic growth.                                                             made it pretty clear that stock market
                                                                                                                                                                                                                                                                The yield curve has flattened considerably since the Federal Reserve began raising interest
                 and trade tensions all weighed on the                                                             The spread between three-month                                                               volatility alone won’t drive monetary           rates in December 2015.
                 markets, leaving the S&P 500® Index               2   Interest rates                          and two-year U.S. Treasuries is a partic-                                                        policy decisions. Even so, we may need
                 down 4.38% for the year.1                                                                     ularly useful tool for tracking lending.                                                         to pare down our assumptions of how                     December 2015          December 2018
                    With all three factors still in play,          Kathy    I’ve got my eyes on the yield      When it narrows, that can signal there                                                           much higher the Fed will take interest                  3.5%
                 On Investing sat down with Schwab’s               curve—that is, the difference between       is less credit available for borrowers.                                                          rates. The goal is “equilibrium”—that
                 Chief Investment Strategist Liz Ann               short- and long-term interest rates             For bond investors, some slowing is                                                          is, a neutral environment in which rates                3.0%
                 Sonders, Chief Global Investment                  on U.S. Treasury bonds. The curve has       good because it tends to keep inflation                                                          are neither stimulating nor restricting
                 Strategist Jeffrey Kleintop and Chief             flattened considerably since the Federal    down, thereby boosting real yields. But                                                          the economy. Some economists are                        2.5%
                 Fixed Income Strategist Kathy Jones in            Reserve began raising interest rates        it’s a fine line between a slowdown and                                                          still predicting two or three more rate
                 January to find out what they would be            in December 2015 (see “A tale of two        a recession. In a recession, bonds from                                                          hikes in 2019, but we believe that may                  2.0%

                                                                                                                                                                                                                                                                Yield
                 watching for in the year ahead.                   curves,” far right).                        riskier issuers could underperform safer                                                         be overly aggressive given the potential
                                                                      It’s normal for the curve to flatten     bonds like Treasuries.                                                                           for slower growth, tighter financial                    1.5%
                  1    Trade                                       in such conditions, but as short-term           I’ll also be closely monitoring                                                              conditions and heightened financial
                                                                   rates rise relative to longer-term rates,   Fed communications. Starting                                                                     market volatility.                                      1.0%

                  Liz Ann I believe the biggest near-term          the yield banks earn when they lend         this year, the Fed will hold a press
                                                                                                                                                                                                                                                                        0.5%
                 issue is trade. The tensions between              shrinks. Banks tend to borrow at very       conference after every meeting of the                                                            Jeffrey     Rising interest rates in the
                 China and the United States are likely            short-term rates but lend over the          Federal Open Market Committee—                                                                   United States can have global effects. For
                                                                                                                                                                                                                                                                         0%
                 to continue this year, which could                intermediate term. If banks’ borrowing      the group that sets interest rate                                                                example, emerging-market companies
                 continue to hurt the economy and                  costs rise relative to what they can earn   policy—which should provide addi-                                                                operating in underdeveloped local mar-                    3 months            2 years             5 years            10 years              20 years           30 years
                 business optimism, especially if the              from lending, they may pull back on         tional clues as to how much higher the                                                           kets often borrow in U.S. dollars. When
                                                                                                                                                                                                                                                                                                                            Bond term
                 two sides can’t reach some sort of deal.          lending. That can make it tougher for       Fed thinks rates need to go.                                                                     exchange rates are stable, it has little
                 Higher tariffs on Chinese imports act                                                                                                                                                          impact on these companies’ returns.             Source: U.S. Treasury. Data as of 12/31/2015 and 12/31/2018. Past performance is no guarantee of future results.

                 as a “tax” on U.S. corporations and put                                                                                                                                                        But when U.S. interest rates start to
                 downward pressure on gross domestic                                                                                                                                                            rise—which often leads to a stronger
                 product (GDP) growth. If the Trump                                                                                                                                                             dollar—it becomes more expensive                the growing risk of defaults. A lot of               debt. That could provide a cushion for
                 administration were to move forward                                                                                                                                                            for emerging-market businesses to               investment-grade bonds are now rated                 corporate bonds in a downturn.
                 with its proposed tariffs on all Chinese                                                                                                                                                       pay their dollar-denominated debts.             BBB—the bottom tier of Standard &
                 imports, it could knock a full percentage                                                                                                                                                      So, emerging-market performance                 Poor’s investment-grade scale—because                 Liz Ann The large amount of cor-
                 point off our growth rate. And there                                                                                                                                                           may remain closely linked to the Fed’s          the debt-rating agencies see increased               porate debt—especially among
                 would be ripple effects, too: Inflation                                                                                                                                                        actions in 2019.                                risk of default.                                     high-yield issuers and at the lower-
                 could accelerate, and capital spending,                                                                                                                                                           There’s something else, too: If you             At this point, there’s cause for                  quality end of the investment-grade
                 profit margins, and business and inves-                                                                                                                                                        look back over the past 50 years,               concern, but no reason to panic.                     spectrum—might become a more
                 tor confidence could all suffer.                                                                                                                                                               whenever 10-year Treasury bond yields           However, if a significant portion of                 serious issue because it could lead to a
                                                                                                                                                                                                                fell below three-month Treasury bill            the BBB-rated bonds are downgraded                   deeper recession than we might have
                  Jeffrey One positive for the markets                                                                                                                                                          yields, it often coincided with a peak in       further, that could cause prices to                  otherwise experienced. As things stand
                 last year was the evolution from a                                                                                                                                                             international stocks. We’ll be watching         fall quickly. (Remember, when bond                   now, the current economic cycle looks
                 potential trade war between the United                                                                                                                                                         for signs of inversion again because it         prices fall, yields rise.) The high-yield            more likely to end with a shorter-term,
                 States and everyone else to a one-front                                                                                                                                                        has historically been a very effective          market is much smaller than the                      garden-variety recession than a crisis.
                 trade battle between the United States                                                                                                                                                         signal of trouble ahead for international       investment-grade market, so it may be                However, if it turns out there’s a bub-
                 and China. That change made the                                                                                                                                                                markets.                                        difficult to find buyers if a rash of down-          ble building in corporate debt and it
                 potential costs to the global economy a                                                                                                                                                                                                        grades suddenly floods the market with               bursts—the resulting recession could
                 bit more manageable.                                                                                                                                                                           3   Corporate credit                            fresh supply. Holding on to such a bond              be much worse.
                    I think the financial health of the                                                                                                                                                                                                         would mean living with default risk                     After all, tiny companies nobody’s
                 Chinese consumer is definitely some-                                                                                                                                                            Kathy Corporate credit spreads are             (and a potential hit to your portfolio               heard of aren’t the only ones struggling
                 thing to watch, as well. China is a big                                                                                                                                                        certainly on my radar. When you see the         value as bond prices tumble), while                  with debt right now. The General
                 country, and it recently made a major                                                                                                                                                          difference between Treasury yields and          selling in such conditions could mean                Electrics of the world are also having a
                 transition from an export-dependent                                                                                                                                                            corporate bond yields widening, that            locking in a significant loss.                       hard time. I don’t think it’s time to run
                                                                                                                                                           I L LU S T R AT I O N B Y S I M O N E M AS S O N I

                 economy to a consumption-driven                                                                                                                                                                means investors are demanding more                 Corporate debt levels are high rela-              for the hills yet, but there’s no question
                 one. To give a sense of what that means:                                                                                                                                                       yield from corporate bonds because              tive to the size of the economy, in part             we need to keep an eye on this.
                 Sales during China’s Singles Day holiday                                                                                                                                                       they see their risk as rising. That, in turn,   because companies have used leverage
                 were five times what U.S. retailers saw                                                                                                                                                        increases businesses’ borrowing costs.          for stock buybacks and dividends. That                4   Earnings
                 on Black Friday in 2018. Meanwhile,                                                                                                                                                               Widening spreads are just a natural          said, we shouldn’t ignore the other side
                 Starbucks is talking about shutting                                                                                                                                                            part of the economic cycle, but at some         of the corporate balance sheet: Liquid                Liz Ann Corporate earnings are likely
                 down some U.S. locations, even as it                                                                                                                                                           point you may start to worry about              assets have actually risen faster than               to slow significantly this year, especially

14   |   C H A R L E S S C H WA B         |       SPRING 2019                                                                                                                                                                                                                                                                       SPRING 2019        |    ON INVESTING           |   15
P E R S P E CT I V E S       |   THE YEAR AHEAD

                 Mind the gap
                 The gap between the inflation rate and the unemployment rate has narrowed before every recent recession.

                      Recessions                         Inflation rate            Unemployment rate

                 12%

                 10%

                  8%

                  6%

                  4%

                  2%

                  0%

                –2%

                        1983     1985             1987     1989   1991    1993    1995    1997    1999     2001   2003     2005    2007    2009     2011    2013     2015    2017

                 Source: Charles Schwab with data from the Department of Labor. Inflation is represented by the Consumer Price Index for All Urban Consumers
                 (CPI-U). Unemployment is represented by the official U3 unemployment rate. Data from 01/31/1983 through 11/30/2018.

                 when compared with 2018, which saw                              is overheating. That was true of many               rising initial unemployment claims, it
                 a big boost from the tax cuts. For exam-                        of the past recessions in the United                could be cause for concern. The stock
                 ple, corporate earnings grew about 28%                          States, as well as in Japan and the                 market has also been weaker recently.
                 in the third quarter of 2018 and likely                         U.K. Two recent exceptions were the                    We’re starting to see more indica-
                 grew more than 20% for all of 2018. In                          bursting of the dot-com bubble in 2000              tions that a recession may be in the
                 contrast, earnings growth estimates for                         and the financial crisis in 2008, when              offing sooner than the consensus view
                 the first three quarters of 2019 range                          the economic cycle was cut short by                 among market watchers. A further
                 from 6% to 8%.                                                  external forces.                                    deterioration in the trade situation
                    Even those estimates might prove                                The inflation and unemployment                   wouldn’t help.
                 too high given the recent collapse in oil                       rates have been inching closer for the                 The good news is that, on the whole,
                 prices and the effect it’s likely to have                       better part of a decade (see “Mind the              the leading indicators are still rising,
                 on the energy sector and related indus-                         gap,” above), so I’ll be paying close               albeit at a slower pace than they have
                 tries. The forecasts also don’t account                         attention to see whether they continue              recently. If the expansion continues
                 for last year’s strength in the U.S. dollar,                    their current trend.                                past July 2019—and I think it will—it
                 which tends to reduce demand for                                                                                    will be the longest in the post-WWII
                 American-made goods over time and                                Liz Ann When it comes to market                    era. However, the risks of a recession
                 hurt the earnings of export-oriented                            data, I’m less interested in absolute lev-          are rising. n
                 companies.                                                      els than I am in the general direction
                                                                                                                                     1
                                                                                                                                      Standard & Poor’s, as of 12/31/2018.
                                                                                 or trend. For example, if we continue               Percentage reflects total returns, including
                  5    Leading indicators                                        to see several consecutive months of                interest and dividends.

                  Jeffrey Historically, a narrowing gap
                 between unemployment and infla-                                 See page 42 for important information. u Past performance is no gurantee of future
                                                                                 results. u Any company mentioned above should not be construed as an endorsement or
                 tion rates has been a good indicator                            recommendation. u Forecasts contained herein are for illustrative purposes, may be based upon
                 of when a country has reached the                               proprietary research and are developed through analysis of historical public data. u High-yield
                 peak of the economic cycle. When that                           bonds and lower-rated securities are subject to greater credit risk, default risk, and liquidity
                                                                                 risk. u Fixed-income securities are subject to increased loss of principal during periods of rising
                 happens, it may be a sign the economy                           interest rates. Fixed-income investments are subject to various other risks including changes
                                                                                 in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events,
Subscribe
                                                                                 tax ramifications and other factors. u International investments involve additional risks, which
                                                                                 include differences in financial accounting standards, currency fluctuations, geopolitical risk,
Get regular market updates from Liz Ann,                                         foreign taxes and regulations, and the potential for illiquid markets. Investing in emerging
Jeffrey and Kathy at youtube.com/charlesschwab.                                  markets may accentuate these risks. (0219-8J9A)

16   |   C H A R L E S S C H WA B         |       SPRING 2019
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157481_ADP103983-00.indd 1                                                                                                                                           10/4/18 12:37 PM
P E R S P E CT I V E S       |   S TO C K S E C TO R S

                                                                                                                                                                                                                         as a result of the reclassifications—from                                                Introducing:
                                                                                                                                                                                                                         1.2% to 1.5%—its return on equity rose
                                                                                                                                                                                                                                                                                                              Communication Services
                                                                                                                                                                                                                         from 28.5% to 31.4%.3 Together, these
                                                                                                                                                                                                                                                                                    The brand-new Communication Services sector is made up of all the
                 Move It
                                                                                                                                                                                                                         increases suggest the Information
                                                                                                                                                                                                                         Technology sector may be better posi-                         companies that were formerly part of the Telecommunication
                                                                                                                                                                                                                         tioned to weather a market downturn                         Services sector, plus several big-name companies from Consumer
                 How the Global Industry                                                                                                                                                                                 than in the past.                                                      Discretionary and Information Technology.
                 Classification Standard’s
                 new sector—and the stocks                                                                                                                                                                               Fierce competition                                                                     Alphabet Inc.–Class A (GOOGL)
                 being moved into it—may
                 impact your investments.                                                                                                                                                                                Many of the big-name technology com-                                                    Alphabet Inc.–Class C (GOOG)
                 By Brad Sorensen                                                                                                                                                                                        panies have long been known for their
                                                                                                                                                                                                                                                                                                                             AT&T Inc. (T)
                                                                                                                                                                                                                         stellar growth. Because of that, investors
                                                                                                                                                                                                                         may assume Communication Services                                                                 CBS Corp. (CBS)
                        s the market changes, so too                                                                                                                                                                     is destined to be a fast mover. That may
                  A must the systems used to track it.                                                                                                                                                                   not be the case.                                                                             CenturyLink Inc. (CTL)
                    In September 2018, S&P Dow Jones                                                                                                                                                                         Many companies in the sector are
                                                                                                                                                                                                                                                                                                                    Comcast Corp. (CMCSA)
                 and MSCI, creators of the Global                                                                                                                                                                        locked in a fierce and expensive battle
                 Industry Classification Standard                                                                                                                                                                        for consumers’ finite attention. Netflix                                 Discovery Communications Inc.–Class A (DISCA)
                 (GICS®)—which separates more than                                                                                                                                                                       alone has committed to spending
                 29,000 stocks into 11 major market                                                                                                                                                                      $18.6 billion on content in the coming                                   Discovery Communications Inc.–Class C (DISCK)
                 sectors—adjusted three of those sectors                                                                                                                                                                 years, even as AT&T looks to unveil a
                 to better reflect the breadth, depth and                                                                                                                                                                streaming service built around HBO
                                                                                                                                                                                                                                                                                                                  DISH Network Corp. (DISH)
                 evolution of the market.                                                                                                                                                                                as part of its $85.4 billion acquisition                                                   Electronic Arts Inc. (EA)
                    Of all the changes, those to                                                                                                                                                                         of Time Warner. And both AT&T and
                 Telecommunication Services—now                                                                                                                                                                          Verizon are in the midst of launching                                                           Facebook Inc. (FB)
                 known as Communication Services—                                                                                                                                                                        competing next-generation cellular
                 may be the most dramatic. Let’s take a                                                                                                                                                                  wireless services.                                                                              Netflix Inc. (NFLX)
                 look at what’s behind the changes and
                                                                                                                                                                                                                                                                                                                  News Corp.–Class A (NWSA)
                 what they might mean for investors.                                                                                                                                                                     Proceed with caution
                                                                                                                                                                                                                                                                                                                   News Corp.–Class B (NWS)
                 Sector shuffle                                                                                                                                                                                          While companies in the Communi­
                                                                                                                                                                                                                         cation Services sector should continue                                                       TripAdvisor Inc. (TRIP)
                 Traditional telecommunication services                                                                                                                                                                  to grow, profits may dwindle as
                                                                                                                                                                                                                                                                                                     Twenty-First Century Fox Inc.–Class A (FOXA)
                 (think fax and landlines) have long                                                                                                                                                                     competition intensifies and costs
                 been moving toward obsolescence. At                      Services sector, from Consumer               attractive option for investors looking                                                           rise—which is one reason we’ve rated                                         Twenty-First Century Fox Inc.–Class B (FOX)
                 the same time, the ways in which we                      Discretionary (see “Introducing:             to play defense during a downturn.                                                                the sector Underperform. Those
                 communicate—from email and text to                       Communication Services,” far right).         But with the addition of low-                                                                     looking to play defense may want to                                                            Twitter Inc. (TWTR)
                 Skype and all manner of social media—                        With so many large companies             dividend-paying tech companies,                                                                   consider Information Technology or
                                                                                                                                                                                                                                                                                                            Verizon Communications Inc. (VZ)
                 have never been more varied.                             shifting places, the effects on the sector   the new Communication Services                                                                    one of the other traditionally defensive
                    This evolution helps explain why                      composition of the S&P 500® Index            sector may no longer be the defensive                                                             sectors (Consumer Staples, Health                                                               Viacom Inc. (VIAB)
                 technology-based social media plat-                      are significant. Before the shuffle,         darling its predecessor was. Indeed, the                                                          Care and Utilities, for example), while
                 forms such as Facebook and Twitter—                      Information Technology represented           sector’s dividend yield has fallen from                                                           those looking for growth may want to                                                          Walt Disney Co. (DIS)
                 along with Alphabet, the parent of                       26.5% of the S&P 500 Index; now it’s         5.4% to just 1.5%1—well below the S&P                                                             consider Consumer Discretionary and
                 search giant Google—were shifted from                    just 21%. And Telecommunication              500’s yield of 1.9%.2                                                                             Industrials.
                                                                                                                                                                                                                                                                                                            Formerly part of Consumer Discretionary
                 the Information Technology sector into                   Services made up a scant 1.9%, whereas          Information Technology, on the                                                                    That said, growth stocks may strug-
                 the new Communication Services sec-                      its successor, Communication Services,       other hand, may prove more defensive                                                              gle in the later stages of the business                                            Formerly part of Telecommunication Services
                 tor. Several media companies—includ-                     accounts for 10%.                            than it once was. While the sector’s                                                              cycle, when defensive positions can
                                                                                                                                                                                                                                                                                                            Formerly part of Information Technology
                 ing Netflix and Walt Disney—also                             So, what are the consequences for        dividend yield increased only slightly                                                            make more sense. Investors looking to
                                                                                                                                                                   I L LU S T R AT I O N B Y G I O R DA N O P O LO N I

                 decamped for the new Communication                       investors?                                                                                                                                     add more growth-oriented stocks to
                                                                                                                                                                                                                                                                                              Source: MSCI Inc. Note: This is not a complete list of companies that make up the
                                                                                                                                                                                                                         their portfolios should be careful not                                     Communication Services sector; see msci.com/gics for more details.
NEXT                                                                      Defensive disposition                                                                                                                          to overdo it, lest they leave themselves
                                                                                                                                      Brad Sorensen, CFA®,
STEPS                                                                                                                                 is managing director of                                                            overly exposed to a pullback. n
                                                                          Before the change, Telecommunication                        market and sector analysis                                                                                                          See page 42 for important information. u Any company mentioned above should not be construed as an endorsement
                                                                                                                                      at the Schwab Center for                                                                                                            or recommendation. u Performance may be affected by risks associated with non-diversification, including
Log in to schwab.com/sectors to research                                  Services, with its relatively high div-
                                                                                                                                                                                                                         1
                                                                                                                                                                                                                          Schwab.com, as of 10/25/2018. | 2Standard &
                                                                                                                                      Financial Research.                                                                Poor’s, as of 09/28/2018. | 3Cornerstone Macro   investments in specific countries or sectors. Each individual investor should consider these risks carefully before
investments in each of the 11 GICS sectors.                               idends and stable earnings, was an                                                                                                             Research, as of 07/23/2018.                      investing in a particular security or strategy. u Past performance is no guarantee of future results. (0219-8X8G)

18   |   C H A R L E S S C H WA B         |       SPRING 2019                                                                                                                                                                                                                                                                                  SPRING 2019         |   ON INVESTING    |   19
Who’s Afraid of a                                                                  T
                                                                                       he first time the Dow Jones
                                                                                       Industrial Average lost more than
                                                                                                                                         Mark Riepe, head of the Schwab Center
                                                                                                                                         for Financial Research, referring to peo-
                                                                                                                                                                                                          impact today. “Although the size of the
                                                                                                                                                                                                          market has changed dramatically in
                                                                                                                                                                                                                                                                volatility with a grain of salt. “When
                                                                                                                                                                                                                                                                the market drops, the best answer                        LET’S

500-Point Drop?                                                                500 points in a single trading day was                    ple’s tendency to fixate on a single data                        the past three decades,” Mark says, “our              may often be the simplest: do nothing,”                  TALK
                                                                               October 19, 1987—Black Monday. So                         point—which can be especially risky                              frame of reference hasn’t.”                           Mark says. “So long as your portfolio is
                                                                               perhaps it’s no surprise that 500-point                   when that data is no longer relevant.                               Instead, Mark says we should reframe               aligned with your time horizon and                      If you’ve built a solid financial plan and a well-
Lots of folks—but should they be?                                              drops continue to haunt the headlines.                       Case in point: Black Monday’s 508-                            the way we think about fluctuations by                comfort with risk, you should focus on                  diversified portfolio, it may be best to ignore the
                                                                                  “It’s a classic case of anchoring bias,                point decline would need to be roughly                           focusing on percentages, not points—                  your goals, not daily or even monthly                   noise and focus on your long-term goals. Call us at
                                                                               at least on the part of the media,” says                  10 times that to have the same market                            and even by that standard to take daily               gyrations.”                                             888-484-5340 to review your investment plan.

                                                                                                                                                                                                                                                                                                                                                                                           30,000

                                            Dow Jones Industrial Average                             Drop of 500 points or more
From
extraordinary                                                                                                                                                                                                                                                                                                                                                                              25,000
to ordinary
The Dow Jones
                                                                                                                                                                                                                                                                                                                                                                                           20,000
Industrial Average
dropped more
than 500 points
just three times in                                                                                                                                                                                                                                                                                                                                                                        15,000
the 20th century*
(the first being
October 19,                                                                                                                                                                                                                                                                                                                                                                                10,000
1987)—and 29 in
                                        Black Monday
the 21st century.†
                                                                                                                                                                                                                                                                                                                                                                                           5,000

                                                                                                                                                                                                                                                                                                                                                                                           0
                                                  1988           1989       1990       1991       1992      1993      1994      1995       1996     1997     1998    1999           2000    2001   2002    2003      2004        2005        2006    2007     2008     2009      2010      2011       2012        2013           2014           2015       2016       2017       2018

                                        1987         1997          1998       2000       2001                                   2008                                         2011                           2011              2015           2016                                                                     2018
Dwindling
impact                                  10/19        10/27          8/31      4/14       9/17       9/15     9/29      10/7     10/9       10/15    10/22    12/1    8/4            8/8                     8/10     8/21        8/24        6/24    2/2     2/5      2/8      3/22     4/6       10/10      10/11      10/24       11/12         11/20      12/4       12/7      12/17     12/24

On a percentage               Point     508          554            513        618       685        504       778      508       679        733     514      680     513        635                         520       531        588         610     666     1,175    1,033    724      572       832        546         608        602            552       799        559        508         653
basis, recent                 drop
declines of 500
points or more are
relatively small
compared with
Black Monday.

                                                                                                                                                                                                                                                                                                              –2.1%

                                                                                                                                                                                                                                                                                                                                                                                   –2.1%
                                                                                                                                                                                                                                                                                                                                                   –2.2%

                                                                                                                                                                                                                                                                                                                                                                         –2.2%
                                                                                                                                                                                                                                                                                        –2.3%

                                                                                                                                                                                                                                                                                                                         –2.4%

                                                                                                                                                                                                                                                                                                                                        –2.3%
                                                                                                                                                                                                                                                     –2.5%

                                                                                                                                                                                                                                                                               –2.9%

                                                                                                                                                                                                                                                                                                                                                                                                   –2.9%
Even a drop of

                                                                                                                                                                                                                      –3.1%

                                                                                                                                                                                                                                                                                                   –3.1%

                                                                                                                                                                                                                                                                                                                                                              –3.1%
                                                                                                                                                                                                                                             –3.4%
                                                                                                                                                                                                                                     –3.6%

                                                                                                                                                                                                                                                                       –4.1%
                                                                                                                                                                     –4.3%
                                                                                                    –4.4%

                                                                                                                                                                                                                                                              –4.6%
                                                                                                                                                                                                             –4.6%
                                                                                                                        –5.1%

1,000-plus points
                                                                                                                                                                                    –5.5%
                                                                               –5.7%

                                                                                                                                                     –5.7%
                                                                    –6.4%

                                                                                                              –7.0%
                                                                                          –7.1%
                                                         –7.2%

                                                                                                                                 –7.3%

                                                                                                                                                             –7.7%

in February 2018
                                                                                                                                            –7.9%

didn’t measure up.
                                         –22.6%

                            Percent
                            change

                                        *Ending 12/31/2000. | †Through 12/31/2018. | Source: Bloomberg L.P. Data from 10/01/1987 through 12/31/2018.                                                      See page 42 for important information. ◆ Past performance is no guarantee of future results. ◆ Investing involves risk, including loss of principal. (0219-9PZB)

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