#EXAMWISHES #SOUHAITSEXAMENS - PARTNER TOOLKIT | TROUSSE DES PARTENAIRES - LAURENTIAN UNIVERSITY
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#ExamWishes
#SouhaitsExamens
PARTNER TOOLKIT | TROUSSE DES PARTENAIRES
INTRODUCTION
INTRODUCTION
Objective | Objectif
Exam Wishes is a social media campaign that was initiated by McMaster Alumni, to reach the student
population and grant them wishes, of food and beverages, during exam period. The activity was very well
received by participating students, and so the Laurentian University Alumni Association (LUAA) decided to
give it a try on our Sudbury campus in April 2018. The LUAA donated $3,000 toward Exam Wishes. The
purpose of the campaign at Laurentian is to reach students before the time of graduation, to get them
familiar with the Alumni Relations office and how it can support them. The event is taking place on Friday,
April 12, 2019, one of the busiest exam days on campus. Wishes can be made on Twitter and Instagram
as of 10 am.
The main idea behind this Partner Toolkit is to support Laurentian University internal stakeholders and
volunteers in delivering Exam Wishes on the University campus. In this toolkit, you will find the following
assets: social media posts and graphics, guidelines and outlined roles and process.
Guidelines | Consignes
Follow us on Twitter @LaurentianAlum or on Instagram @laurentianalumni.
1 Suivez-nous sur Twitter à @LaurentianAlum ou Instagram à @laurentianalumni.
Tweet or post your food and/or beverage wish with a photo of your study squad
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on April 12 (after 10:00 am). Wish items must be available on campus.
Le 12 avril, affichez l'aliment et (ou) la boisson dont vous avez envie ainsi qu'une photo de
votre groupe d'études (après 10 h). On doit pouvoir se procurer les articles souhaités sur le
campus.
Tell us where you are on campus and to use #ExamWishes. Be descriptive about your
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location.
Précisez exactement où vous êtes sur le campus et indiquez aussi le mot-clic
#SouhaitsExamens.
Wait patiently for your wish to be granted. We'll "like" your post or tweet if we're
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granting your wish.
En «aimant» votre tweet ou votre photo, nous acceptons de remplir votre souhait et vous
demandons alors d'attendre patiemment la livraison.
#ExamWishes
#SouhaitsExamensROLES & PROCESS
RÔLES ET PROCESSUS
SOCIAL MEDIA MANAGERS
Monitor social media platforms for wishes to be granted (Twitter and/or Instagram)
Be familiarized with guidelines of granting wishes (see previous page or graphics)
"Like" wish if granting and add wish information to spreadsheet for Purchasers (tabs represent locations)
Correspond with student granting wish, if needed, for more information on their location
Communicate with Drivers to have wish delivered to student if they are not located near a pick-up hub
Monitor spreadsheet for updates from Purchasers and communicate them with students, as needed
PURCHASERS
Monitor spreadsheet for wish orders to place (each location/Purchaser is assigned their own tab)
Communicate with Social Media Managers for clarification on orders, if needed, through the chat function
Place and purchase wish orders at designated location
Hand over purchased wishes to Runners or Drivers, based on directions in spreadsheet
HUB MANAGERS
Receive purchased wish orders and student information from Runners and Drivers
Wait at designated hub for student to pick up wish order
Ask students to take photos with/of them receiving wishes, for social media (encouraged, but not required)
RUNNERS
Receive purchased wish orders and delivery location from assigned Purchaser
Deliver wish order to student on campus or to designated Hub Manager
Ask students to take photos with/of them receiving wishes, for social media (encouraged, but not required)
Return to assigned location to receive next wish order from Purchaser
DRIVERS
Receive instruction from Social Media Managers about wish order pick-up location, when required
Receive purchased wish orders and delivery location from identified Purchaser
Deliver wish order to student on campus or to designated Hub Manager
Ask students to take photos with/of them receiving wishes, for social media (encouraged, but not required)
Await instruction from Social Media Manager about next wish order
#ExamWishes
#SouhaitsExamensSOCIAL MEDIA
Twitter
@LaurentianAlum is back granting #ExamWishes on the @LaurentianU Sudbury campus, on
April 12! Tweet them a photo of you with your study squad, after 10am, with your food or
beverage wish from Tim Horton's, Starbucks, Topper's Pizza or the bookstore. See guidelines
in image below.
Instagram
@laurentianalumni is back granting #ExamWishes on the @laurentianu Sudbury campus, on
April 12! Post a photo of you with your study squad on your Instagram feed (not in your story),
after 10 am, with your food or beverage wish from Tim Horton's, Starbucks, Topper's Pizza or
the bookstore. See guidelines in image below.
Facebook
Laurentian Alumni is back granting #ExamWishes on the Laurentian University Sudbury
campus, on April 12! Tweet or Instagram them a photo of you with your study squad, after
10 am, with your food or beverage wish from Tim Horton's, Starbucks, Topper's Pizza or
the bookstore. See guidelines in image below.
Wish Response (for Social Media Managers only)
Your wish has been granted and is on its way! Meet us at [LOCATION] in [TIME].
Graphic (English)
#ExamWishes
#SouhaitsExamensMÉDIAS SOCIAUX
Twitter
#SouhaitsExamens de @LaurentianAlum est de retour sur le campus @LaLaurentienne le 12
avril ! Affichez une photo de votre groupe d’études sur Twitter, après 10 h, avec votre souhait
de Tim Horton’s, Starbucks, Topper’s Pizza ou la librairie. Veuillez voir les consignes ci-
dessous.
Instagram
#SouhaitsExamens de @laurentianalumni est de retour sur le campus @laurentianu le 12 avril
! Affichez une photo de votre groupe d’études sur Twitter, après 10 h, avec votre souhait de
Tim Horton’s, Starbucks, Topper’s Pizza ou la librairie. Veuillez voir les consignes ci-dessous.
Facebook
#SouhaitsExamens d’Anciens Laurentienne est de retour sur le campus de la
Laurentienne le 12 avril ! Affichez une photo de votre groupe d’études sur Twitter, après 10
h, avec votre souhait de Tim Horton’s, Starbucks, Topper’s Pizza ou la librairie. Veuillez
voir les consignes ci-dessous.
Réponse aux souhaits (pour gestionnaires de médias sociaux seulement)
On a accordé votre souhait et il est en chemin ! Rencontrez-nous à [LIEU] en [TEMPS].
Image (français)
#ExamWishes
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