Executive Management Programme - Strategic Innovation, Digital Marketing & Business Analytics - Strategic Innovation Digital Marketing ...

Executive Management Programme

Strategic Innovation, Digital Marketing
         & Business Analytics
                      5th January, 2019 to 9th June, 2019

     A Weekend Based Programme under CEP, IITD for Working Professionals

The Indian Institute of Technology Delhi (IITD) is a public institution
located in Hauz Khas, Delhi, India. Established in 1961, with a vision to
contribute to India and the world through excellence in scientific and
technical education and research, to serve as a valuable resource for
industry and society and to remain a source of pride for all Indians was
formally inaugurated August 1961 by Prof. Humayun Kabir, Minister of
Scientific Research & Cultural Affairs. First admissions were made in
1961. The current campus has an area of 320 acres (or 1.3 km²) and is
bounded by the Sri Aurobindo Marg on the east, the Jawaharlal Nehru
University Complex on the west, the National Council of Educational
Research and Training on the south, and the New Ring Road on the
north,and flanked by Qutub Minar and the Hauz Khas monuments.
The Institute was later decreed in Institutes of National Importance
under the Institutes of Technology Amendment Act, 1963 and
accorded the status of a Deemed University with autonomy.

IIT Delhi is a national institution of international repute and already
known for the pioneering research across different functional areas.
The IITD is one of two educational institutes in India listed in
Quacquarelli Symonds’ (QS) list of top 200 universities globally. It is
one of the top 20 institutions in Asia in terms of international rankings.
It is also an Indian Institute of National Importance and has been
recently been conferred Institute of Eminence.
IIT Delhi envisions to contribute to India and the world through
excellence in scientific and technical education and research; to serve
as a valuable resource for industry and society.
Located in Delhi, it has both national and international connectivity
through air and trains from across the world and nationally. Delhi is
the capital of India, and is a City with a rich unparalleled history of
heritage, culture and architectural marvels.

DMS, IIT Delhi is a result of the evolutionary process of growth of an
idea floated in 1963. The year 1978 saw the setting up of the
Management Core Group and the core inputs to a full time
Management Education at IIT(D) were reconfirmed by an Advisory
Committee constituted by the representatives of the Academia and
the industry. Since then, there has been no looking back. The School
for Systems and Management Studies became the Centre for
Systems and Management Studies. This was subsequently renamed
as the Centre for Management Studies.

In 1993 the Department was brought into existence by amendment
to IIT (D) statutes. Clearly, the Department responds to a felt need of
the Indian Industry and derives satisfaction from its heavy field
orientation in all its curriculum activity. In response to the feedback
from the students, alumni and industry, the Department of
Management Studies launched MBA programmes in 1997. Our
academic program is comparable to the best that are available in the
world class business schools for creating managers to face the new
challenges of the ever changing market environment. The entire
course aims at creating holistic managers trained by a very eminent
faculty, which is also supported by the experienced professionals as
external faculty from India and abroad.

Welcome to DMS IIT Delhi!
                       Welcome to the Department of Management
                       Studies (DMS), Indian Institute of technology Delhi.
                       As you move in here, you will discover why DMS is a
                       pioneer among the various management institutes in
                       the country. You will go through an extraordinary
                       experience of learning the finer aspects of
Prof. MP Gupta         managing world class business challenges.

It testifies the uniqueness of DMS as a pioneer of excellence in management
education. We strive to remain the first choice of the bright minds in
management education. DMS is known to differentiate on conducting
impactful research which not only feeds classroom delivery but also
augments our outreach activities. Our international and national ranks are
a testimony to our intent.

      I am happy that my colleagues have designed this unique
      programme under CE P to sensitize and train working executives in
      the emerging management concepts and tools. This programme has
      evolved over a period of time and covers three upcoming areas ‐
      strategic innovation, digital marketing and business analytics. In this
      era when technology is changing the way business is being conducted
      globally, I am sure knowledge you gain out of this programme would
      make you stand out with roaring confidence.

      Have my best wishes forall your endeavors!

The programme strives to equip working professionals to
meet the emerging needs of the digital economy. The
programme exposes the participants to the following:
 Gain the insights of strategic management and
   innovation and work towards achieving competitive
   advantage in the digital era
 Understand how to use digital marketing, using
   search engines, websites, online content and social
   media to reach out to customers
 Understand the different emerging approaches of
   business analytics and data science (e.g. predictive,
   web, social media, big data, etc)

                   Strategic
                 Innovations

      Digital                    Business
     Marketing                   Analytics

Program Coordinators
                                Sanjay Dhir is an Assistant Professor in the area of Strategic Management
                                at Department of Management Studies, IIT Delhi. He is a Fellow (PhD)
                                from the Indian Institute of Management (IIM) Lucknow. He worked at
                                Mahindra and Mahindra Ltd (Automotive), R&D Department, Nasik for
                                three years. He has published several research papers in leading
                                international journals including case studies at Richard Ivey School of
                                Business, Western Ontario jointly distributed by Ivey and Harvard Business
                                School. His research papers were presented and published as conference
                                proceedings at several prestigious academic conferences such as Academy
                                of Management (AoM), Academy of International Business (AIB), Strategic
                                Management Society (SMS), Southern Management Association (SMA),
                                International Simulation Conference of India (ISCI, IIT Mumbai) and
                                Strategic Management Forum (SMF, IIM Lucknow). His major areas of
                                interest are Strategic Management, Joint Ventures, Innovation
                                Management, Management of Change and Transformation,
      Prof. Sanjay Dhir         Implementation Strategy and International Strategy.
    sanjaydhir@dms.iitd.ac.in   His details can be found at his website: https://sanjaydhir.com/
        +91-11-2659-6386

                                Arpan Kumar Kar (Fellow – XLRI) is Associate Professor in Dept of
                                Management Studies, IIT Delhi. Earlier he was with IIM Rohtak and also
                                had taught at IIM L, A, IIFT, and DRDO. His research interests include
                                business analytics, machine learning applications, digital transformation, IT
                                management and e-governance. He has published over 65 Scopus Indexed
                                articles in Elsevier, Springer, Emerald, Taylor and Francis, IEEE, AIS, ACM,
                                Inderscience, etc and presented his research in leading conferences like
                                HICSS, IFIP, ICEGOV, etc. He has coordinated 12+ training programs
                                generating over Rs 2.5 Cr. both nationally and internationally. He won
                                prestigious awards and recognitions from IFIP, IIM, TCS, AIMS, PMI etc. His
                                prior industry experience include IBM – India Research Laboratory and
                                Cognizant Business Consulting. He has completed many prestigious
                                projects for EU, GoI, PwC etc. He completed his masters and doctoral
                                research from XLRI Jamshedpur. He is a gold medalist in Engineering (UG)
     Prof. Arpan K. Kar         from Jadavpur University.
    arpankar@dms.iitd.ac.in     His details can be found at his website: http://arpankar.com/
       +91-11-2659-7320
                                Vigneswara Ilavarasan (PhD – IIT Kanpur) is Associate Professor at the
                                Dept. of Management Studies, IIT Delhi. He researches and teaches about
                                production and consumption of information and communication
                                technologies (ICTs) with a special focus on India. His specific research
                                interests are Information and Communication Technologies &
                                Development (ICTD); Indian IT industry; and Social Media. He has been a
                                Visiting Research Fellow at United Nations University – School of
                                Computing and Society (Macau). He is recipient of Outstanding Young
                                Faculty Fellowship Award at IIT Delhi and Prof. M.N. Srinivas Memorial
                                Prize. He is also a Research Fellow at LIRNEasia, a regional ICT policy and
                                regulation think tank. He has received large research grants from IDRC
                                (Canada), Govt. of India, Oxford Analytica (UK), IPTS (European
                                Commission) and IdeaCorp (Philippines). Dr Ilavarasan had taught at
                                Pondicherry Central University and Indian Institute of Management
Prof. Vigneswara Ilavarasan     Rohtak, Indore and Amritsar.
     vignes@dms.iitd.ac.in      His details can be found at his website: http://web.iitd.ac.in/~vignes/
       +91-11-2659-1174

Topics Planned
Process and Content of Strategy; Competitive Advantage; Strategic
Intent; External Analysis; Business Level Strategy; Corporate
Strategy; International Strategy; Flexibility; Concepts, Importance
and models of Innovation; Four Paths to Business Model Innovation;
Open Market Innovation; Strategic and Non-Strategic Innovations;
Customers as Innovators; Company Innovation Potential & Impulses;
SAP LAP; Can Innovation be lean?; Basics of Creativity and its
Techniques; Ecological Impact of Innovation; Innovation Ecosystem.

Topics planned
Economics of Digital Business; B2B & B2C E-Business, IOIS, Portals &
Services; Setting a E-Commerce Portal; WordPress; Online selling &
advertising models; SMAC; E-CRM & Social CRM; Digital Payments;
Off Page Search Engine Marketing; On Page Search Engine
Marketing; SEM in Action – Case Analysis; Web Analytics – Google
Analytics; Case Study – Web Analytics; Social Media – Intro; Social
Strategy; Viral Marketing; Social Media Campaigns; Influencer’s
Index; Digital Brand Management; Using Adwords / Paid Search;
Social Media Analytics; Case Study – Social Media Analytics.

Topics Planned
Business Research Methods; Questionnaire construction; In-depth
interviews – Field work; Weft & Nvivo; Data Analytics & Business
Intelligence; Introduction to Data Analysis using Excel; Multi Criteria
Decision Systems in Excel; Linear Programming using MS Excel;
Introduction to SPSS; Introduction to R / Python; Transforming
variables; T Test, ANOVA, MANOVA; Regression; Discriminant
Analysis; Factor analysis; Cluster Analysis; Predictive SCA;
Prescriptive SCA; Big Data Analytics – Over view; AI; Machine
Learning with Neural Networks; Genetic Algorithms; Blockchain and
Applications

                           Operations                Machine
   Statistics
                            Research                 Learning

How to Apply
Please fill the online application form, and offline declaration form.
Please send the hard copy of your declaration form along with the self-
attested copies of educational and work experience certificates to
support your online application:

Prof. Arpan Kar, Programme Coordinator, Room 502, Department of
Management Studies, Vishwakarma Bhawan, IIT Delhi, Hauz Khas, New
Delhi-110016.

Note: Submission of both online application form and hardcopy
declaration form along with supporting documents is mandatory.

Important links:
  Online Application : http://tinyurl.com/iitdsidm
  Hardcopy declaration form: http://tinyurl.com/iitddec

Selection Process
All graduates are eligible. However work experience and academic
background would be used in the short-listing process. Shortlisted
applicants may be called for a personal interview. Selection outcome
would be dependent on a combination of past academic and
professional experience as well as performance in personal interviews.
The weightage of the selection criteria is decided by the course
coordinators from time to time.
We want to ensure that you should benefit from attending the
programme and hence the rigorous selection process is followed.

Fee payable to IIT Delhi after selection
Payable to IIT Delhi: Rs. 177,000
(Course fee Rs. 150,000/- + GST @ 18%: Rs. 27,000/-)

Bank details for e-transfer
1. Bank Account No. 36819334799
2. Bank Address. State Bank of India, IIT Delhi Hauz Khas New Delhi-16
3. MICR Code 110002156
4. Beneficiary IITD CEP ACCOUNT
5. IFSC Code SBIN0001077
6. MICR Code 110002156
7. Account Type Saving

Q1) Is this a degree programme?
No this is a short term training programme. Part time or Executive MBA in IIT Delhi is a 3
years programme with 72 credits of 14 hours / credit.

Q2) Is a certification given from IIT Delhi?
Yes, a certificate of participation from CEP is given to all participants who will score over 50%
overall in internal assessments and have over 75% attendance.

Q3) Is this completely theoretical or some hands on sessions on tools are there?
Some hands on training will be available. However most of the classes will be discussion
oriented and case study driven.

Q4) Is this an online programme or classroom contact programme?
This is a classroom / contact based programme. Classes happen on weekends in IITD.

Q5) Are placements provided on completion of programme?
This is a training programme for already working executives. We do not facilitate placements.

Q6) Do we get alumni status on completion of the programme?
Only regular MBA program participants get alumni status in IITD. Short Term Course
participants are not eligible for alumni status.

Q7) Are there financing facilities available?
No. We do not have any tie-ups with banking or financial services organization.

Q8) Will study material be provided?
Yes, a lot of study material will be provided to all participation. You would be expected to go
through the material for developing in-depth competencies in the domains.

Q9) Who will teach in the programme?
Faculty members of IITD will deliver over 90% of the lectures. Some lectures may be provided
by industry speakers and external experts.

Q10) What is the credit equivalence of the programme?
There is no credit equivalence of this training programme. This is a management
development programme and so credit transfer is not possible.

Q11) Do you provide laptops for hands on sessions?
No, participants need to bring their own laptops. Internet access through IITD WiFi is
provided. You will have access to the digital library of IITD through this internet access.

Q12) Do you provide accommodation facilities?
No, there are no accommodation facilities.

Q13) Will refreshments be available during the programme?
Some arrangements for refreshments will be there. However food served will be vegetarian.

Q14) What is the eligibility criteria?
All graduates are eligible. Students undertaking graduation in the final year are also eligible.

Q15) What is the selection process?
Strictly on the merit and match with programme objectives. Since number of seats are
limited, we check the academic and work experience background to identify candidates.

Q17) How many seats are there?
Normally we prefer a batch size of 40-45 participants. However we do not intend to fill up the
complete batch if we do not get the right candidates for the programme.

The programme is an annual programme from the Coordinators. The exact dates change on an
yearly basis. The important dates of the programme that interested candidates should take
note are as follows for the programme starting in January 2019:

 Call for applications:       25th Sept 2018.
 Last date for application:   11th Nov 2018.
 Personal interview:          17th Nov 2018.
 Selection results:           20th Nov 2018.
 Registration deadline:       30th Nov 2018.
 Start of classes:            5th Jan 2019.

   Contact: Room 502 / 508 / 513
   Department of Management Studies,
   V Floor, Vishwakarma Bhavan, Saheed Jeet Singh Marg
   Hauz Khas, New Delhi – 110016. India

+91-11-2659 - 7320 / 1174 / 6386

       empsidmba.iitd@gmail.com