EXHIBITION & SPONSORSHIP PROSPECTUS - MELBOURNE CONVENTION & EXHIBITION CENTRE 14 - 16 MAY 2019 - Fire Protection Association ...

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EXHIBITION &
                                           SPONSORSHIP
                                           PROSPECTUS

              MELBOURNE CONVENTION & EXHIBITION CENTRE
                          14 – 16 MAY 2019

FIREAUSTRALIA.COM.AU
FIRE AUSTRALIA 2019
    FIREAUSTRALIA.COM.AU

    FIRE AUSTRALIA RE-DESIGNED 3
    WHAT’S NEW                  4
    KEY REASONS TO EXHIBIT      6
    FLOORPLAN                   8
    EXHIBITION PRICING          9
    SPONSORSHIP PACKAGES       10
    PROMOTIONAL OPPORTUNITIES14
    HOST ORGANISATION	         14
    ORDER FORM                 15

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FIRE AUSTRALIA 2019
                   FIREAUSTRALIA.COM.AU

FIRE AUSTRALIA
RE-DESIGNED
We are excited to invite your
organisation to participate in
Fire Australia 2019 taking place
at the Melbourne Convention &
Exhibition Centre from 14 – 16
of May 2019. This year you will
notice some exciting new features
for the Conference & Tradeshow.
Aside from the fresh new look,
we have re-designed our approach
to better meet your needs and
increase the value we offer the
industry, visitors, delegates and
exhibitors. Fire Australia 2019 will
continue to be the largest
dedicated Fire Protection industry
event in Australasia and provide a
platform for information exchange,
showcasing new services &
technology and providing solutions
to the challenges facing the
industry. The Fire Protection
Association of Australia look
forward to seeing you there!

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FIRE AUSTRALIA 2019
    FIREAUSTRALIA.COM.AU

    WHAT’S NEW FOR                         SIGNIFICANTLY
                                           INCREASED

    FIRE AUSTRALIA
                                           MARKETING SPEND
                                           To increase event
                                           exposure, attendance &
    Fire Australia will embark on a        promotion of your business
    new strategic marketing plan to
    deliver the largest gathering of
                                           2018 VISITOR
    industry professionals to you!         STATISTICS/MARKET
                                           SEGMENTATION/
                                           VISITOR INSIGHTS
    KEY ACTIVITIES WILL                    To provide you greater
    INCLUDE:                               visibility of who attends
    ● Emails to industry professionals,   and why
       previous visitors & new/potential
       prospects (16,000+)
                                           6 MONTH MARKETING
    ● Print and online advertising        STRATEGY IN THE LEAD
       in key trade publications           UP TO THE EVENT
    ● Media releases                      Increased event exposure
    ● Social media advertising and        Meaningful strategic
       community engagement                partnerships

    ● Partnerships with relevant          I ncreased tradeshow
       industry associations                profile & promotion

    ● Dynamic e-marketing
                                           SEGMENTED
    ● Telemarketing                       MARKETING STRATEGY
                                           OF TRADESHOW
                                           CONFERENCE
                                           Targeted strategy to
                                           attract individual market
                                           segments

                                           INCREASED
                                           PROMOTION OF
                                           EXHIBITORS
                                           Increased exposure to
                                           your brand

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FIRE AUSTRALIA 2019
                                                                          FIREAUSTRALIA.COM.AU

WHAT ELSE IS NEW?
 WHAT’S NEW!                                     BENEFITS TO YOU
 Improved tradeshow floorplan design             Bringing more buyers to you - Improved
                                                 foot traffic to all stands
                                                 More feature areas

 Catering provided to all – Delegates &          Providing reasons for all attendees to stay
 Visitors                                        in the tradeshow longer

 Reduced rates & value based pricing             Increased value for your marketing
                                                 investment

 Increased value to sponsorship packages         New packages to meet your branding &
                                                 marketing needs
                                                 Flexibility – Design your own package
                                                 (conditions apply)

 Conference registration prices to be            Reduced rates to attract more of your
 reduced                                         target market

 Fire Australia will be held in Melbourne        Improved venue and location to meet your
 2019 & Sydney 2020                              marketing needs

 Conference content based on market              Greater attraction of industry
 research & industry/regulatory trends           professionals through targeted conference
                                                 content

 Targeted conference content to attract          Fire Australia will provide more reasons
 technicians                                     for your target market to attend, providing
                                                 you with greater value & access to new
                                                 customers

 2 streams of leading conference content         More reasons for the C-suite & technicians
 focused on industry trends & practical tools,   to attend
 skills & training for technicians

And much more to come!
We’d love to hear your ideas! Email our events team at events@fpaa.com.au

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FIRE AUSTRALIA 2019
    FIREAUSTRALIA.COM.AU

    FIRE AUSTRALIA PROVIDES
    A UNIQUE OPPORTUNITY TO:
    ● Network and do business with your target market

    ● Generate new sales leads

    ● Promote your company, products and services

    ● Launch new innovative solutions

    KEY REASONS TO EXHIBIT AT FIRE AUSTRALIA
    Reach the largest gathering of fire safety & protection industry professionals &
    investors in Australasia
    Access to key stakeholders and decision makers – Put your business in front of key
    industry professionals to grow your brand, generate sales leads and build relationships
    Face-to-Face Business – put your business face-to-face with hundreds of your target
    market – a tradeshow where the buyers come to you – achieve more in 3 days than your
    sales team could in months
    Generate Awareness – with a stand at the largest dedicated Fire Protection event
    in Australasia – whether you are already in the industry, new to the market or expanding
    into it, grow your brand to industry professionals

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FIRE AUSTRALIA 2019
                                                                   FIREAUSTRALIA.COM.AU

EXHIBITION PRICING
EARLY BIRD PRICING – UNTIL 30 SEPTEMBER 2018
     SQM                      MEMBER                       NON-MEMBER
                 STD (INC GST)    PREM (INC GST)   STD (INC GST)     PREM (INC GST)
       9            $4,230             $4,435         $5,080              $5,320
      18            $8,040             $8,425         $9,650              $10,110
      27            $11,425            $11,970        $13,715            $14,370
      36            $15,230            $15,960       $18,285             $19,160
      54            $21,580            $22,610       $25,905             $27,145
      72           $27,080             $28,375       $32,505             $34,060
      90            $31,735            $33,250       $38,095             $39,915

STANDARD PRICING – FROM 1 OCTOBER 2018
     SQM                      MEMBER                       NON-MEMBER
                 STD (INC GST)    PREM (INC GST)   STD (INC GST)     PREM (INC GST)
       9            $4,600             $4,820         $5,520              $5,785
      18            $8,740              $9,155        $10,490            $10,990
      27            $12,415            $13,010        $14,905             $15,620
      36            $16,555            $17,350        $19,875            $20,825
      54           $23,455             $24,575        $28,155            $29,505
      72           $29,435             $30,840       $35,335             $37,025
      90           $34,495             $36,145        $41,405            $43,385

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FIRE AUSTRALIA 2019
    FIREAUSTRALIA.COM.AU

    BOOTH INCLUSIONS:                         TRADESHOW LISTING
                                              UPGRADE $200 (INC GST)
    ● Quarter page advert in the final      Available to exhibitors only
      printed program given to all visitors   Upgrade your Tradeshow directory
                                              listing to feature:
      & delegates
                                              ● Highlighted & featured company
    ● Shell Scheme                             profile in the printed program and
                                                on the Fire Australia website
    ● A top banner (Fascia sign) featuring   ● Full-colour company logo
      your company name
                                              ● C
                                                  ompany name
    ● 2 x 150-watt spotlight               ● Website

    ● 1 x 4 amp power point                  ●C
                                                ontact person
                                              ● Contact phone number
    ● 2 x complimentary exhibitor catering
       passes per day

                                                              Book a stand today:
                                                             phone: +61 3 8892 3131
                                                           email: events@fpaa.com.au

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FIRE AUSTRALIA 2019
                                                                                            FIREAUSTRALIA.COM.AU

SPONSORSHIP PACKAGES
Fire Australia can tailor a sponsorship package that suits the needs
of your business or marketing goals. Contact the team or choose from
one of the packages below:

GOLD – 2 Available                                          SILVER – 3 Available
Only available to companies exhibiting                      Only available to companies exhibiting
in the tradeshow                                            in the tradeshow
$14,500 (inc GST)                                           $8,500 (inc GST)
●C   omplimentary 9sqm space only in the                   ●C   omplimentary 9sqm space only in the
    Fire Australia tradeshow                                    Fire Australia tradeshow
●L   ogo & recognition as a Gold sponsor placed on         ●L   ogo & recognition as a Silver sponsor placed on
    the home page of the Fire Australia website                 the home page of the Fire Australia website
●L   ogo & recognition as a Gold sponsor placed on         ●L   ogo & recognition as a Silver sponsor placed on
    every page of the Fire Australia website                    every page of the Fire Australia website
●L   ogo & recognition as a Gold sponsor included in       ●L   ogo & recognition as a Silver sponsor included in
    all pre-event & post-event communications,                  all pre-event & post-event communications,
    advertisements and social media promotion                   advertisements and social media promotion
●2 dedicated social media posts to an audience             ● 1 dedicated social media post to an audience
  of 16,000+ industry professionals                            of 16,000+ industry professionals
●E   mail banner on 2 promotional emails pre-show to       ●E   mail banner on 1 promotional email pre-show to
    a database of 16,000+                                       a database of 16,000+
● 1 50 word company feature in 1 pre-show                  ● 1 50 word company feature in 1 pre-show
   promotional email to a database of 16,000+                  promotional email to a database of 16,000+
●F   ull page advert for Gold sponsor in the               ●H   alf page advert in the Fire Australia magazine
    Fire Australia magazine prior to the event                  prior to the event (as determined by FPA Australia)
    (as determined by FPA Australia)                        ●H   alf page advert in the Fire Australia 2019 printed
● 1 Feature in the Fire Signals newsletter & company           program given to all attendees
   logo (in publication determined by FPA Australia)        ●L   ogo included on all event signage including
● Full page advert in the Fire Australia 2019 printed          registration desk, tradeshow hall entry, lectern and
     program given to all attendees                             directional signage
●L   ogo included on all event signage including           ●L   ogo included on each room holding slide
    registration desk, tradeshow hall entry, lectern and    ●L   ogo included on conference proceedings
    directional signage
                                                            ●D   elegate list will be provided one week prior
●L   ogo included on each room holding slide                   to the conference
●L   ogo included on conference proceedings                ●D   elegate Satchel Insert: 1 x A4 page or equivalent
●D   elegate list will be provided one week prior          ●T radeshow Satchel Insert: 1 x A4 page or
    to the conference                                         equivalent
●D   elegate Satchel Insert: 1 x A4 page or equivalent
●T radeshow Satchel Insert: 1 x A4 page or equivalent
●O   pportunity to conduct a 5-minute presentation
    during the conference (as agreed with Fire Australia)
● 1 0 x Complimentary tickets to the Fire Australia
   Charity Dinner

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FIRE AUSTRALIA 2019
     FIREAUSTRALIA.COM.AU

     BRONZE – 5 Available
     Only available to companies exhibiting
     in the tradeshow
     $5,500 (inc GST)
     ●L   ogo & recognition as a Bronze sponsor placed
         on the home page of the Fire Australia website
     ●L   ogo & recognition as a Bronze sponsor included
         in all pre-event & post-event communications,
         advertisements and social media promotion
     ● 1 dedicated social media post to an audience of
        16,000+ industry professionals
     ●E   mail banner on 1 promotional email pre-show to a
         database of 16,000+
     ● 1 50 word company feature in 1 pre-show
        promotional email to a database of 16,000+
     ●H   alf page advert in the Fire Australia magazine
         prior to the event (as determined by FPA Australia)
     ●H   alf page advert in the Fire Australia 2019 printed
         program given to all attendees
     ●L   ogo included on all event signage including
         registration desk, tradeshow hall entry, lectern and
         directional signage
     ●L   ogo included on each room holding slide
     ●L   ogo included on conference proceedings
     ●D   elegate list will be provided one week prior to
         the conference
     ●D   elegate Satchel Insert: 1 x A4 page or equivalent
     ●T radeshow Satchel Insert: 1 x A4 page or
       equivalent

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FIRE AUSTRALIA 2019
                                                                                          FIREAUSTRALIA.COM.AU

CATERING SPONSOR                                          COFFEE CART
Only available to companies exhibiting                    Make yourself very popular with attendees by
in the tradeshow                                          offering free barista-made coffee throughout the
                                                          event. Located in the tradeshow this will be
$14,000 (Exclusive) (inc GST)                             exclusively branded with your company logo.
                                                          Consider purchasing additional space and connect
Includes: Delegate & Visitor catering including
                                                          your stand to this area where you can network
Morning Tea, Lunch, Afternoon Tea
                                                          and get face to face with visitors.
3 dedicated areas will be created in the tradeshow
                                                          ● Includes 2,000 cups of coffee
and your company branding will cover these
areas. This will provide a unique branding                ●O
                                                            pportunity to provide recycled/reusable
experience to all attendees of the event.                  takeaway coffee cups with corporate logo (at own
                                                           cost)
● L
    ogo placed on overhead catering entrance/exit
   signage banner                                         ●L
                                                            ogo placed on sponsor acknowledgment cards
                                                           displayed on side station during dedicated breaks
● O
    pportunity to display promotional material within
   the catering area, subject to approval                 ● Sponsor is invited to brand advertising walls x 2
                                                             and menu wall x 1 at the rear of the Coffee Cart (at
● Supply additional freestanding signage (at own
                                                             own cost)
   cost) for display within the tradeshow catering area
                                                          ● Additional free-standing signage (at own cost)
●B
  rand external perimeter/walls (at own cost)
● L
    ogo to feature as a decal on table settings
●O
  pportunity to include marketing collateral on
 furniture within catering area

WELCOME RECEPTION
Exclusive naming rights to this event held on the
tradeshow floor. This event will offer a relaxed
environment to network and meet new
connections before the conference sessions start.
●N
  aming rights to the Event
●B
  anner to feature on stage during the opening
 formalities
●O
  pportunity for a representative to provide a
 welcome address
● Additional freestanding signage (at own cost)

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FIRE AUSTRALIA 2019
     FIREAUSTRALIA.COM.AU

     CHARITY DINNER                                          PROMOTIONAL OPPORTUNITIES
     The charity dinner will once again be                   Generate brand awareness to your target
     the major social event and will continue                market through these opportunities:
     to raise funds to support the Fiona Wood
     Foundation. The dinner includes a
                                                             TRADESHOW & CONFERENCE BAGS
     three-course meal, beverages and
                                                             Only available to companies exhibiting
     entertainment making it one of the
                                                             in the tradeshow
     main highlights of Fire Australia 2019.
                                                             $8,000 (inc GST) – (Exclusive)
     $13,000 (Exclusive) (inc GST)

     ●L
       ogo on table allocation board located at the
                                                             TRADESHOW & CONFERENCE LANYARDS
      Registration Desk                                      Only available to companies exhibiting
                                                             in the tradeshow
     ●M
       C acknowledgment of sponsorship during the
      Charity Dinner welcome address                         $6,500 (inc GST) – (Exclusive)

     ●O
       pportunity for a representative to provide a short   TRADESHOW & CONFERENCE NAME
      speech during the dinner
                                                             BADGES
     ● Logo on dinner menus                                  Only available to companies exhibiting
     ●O
       pportunity to provide a branded gift (at own cost)   in the tradeshow
      for each guest
                                                             $5,500 (inc GST) – (Exclusive)
     ●F
       reestanding signage (at own cost) for display
      within the dining room of the Charity Dinner venue     TRADESHOW & CONFERENCE BAG INSERTS
     ● Complimentary tickets x 10 to the Charity Dinner      Pen & Notebook - $3,000 (inc GST) (Exclusive)
     ●C
       ompany logo to be displayed on screens               Promotional item - $800 (inc GST) – 2 Available
      duing event                                            Flyer - $500 (inc GST)

                                                             TRADESHOW & CONFERENCE
                                                             PROGRAM ADVERTISING
                                                             Rear Cover - $2,000 (inc GST) (Exclusive)
                                                             Full Page - $1,500 (inc GST)
                                                             Half Page - $800 (inc GST)
                                                             Quarter page - $500 (inc GST)

                                                             FIRE AUSTRALIA WEBSITE BANNER
                                                             Rotational
                                                             $1,500 (inc GST)

                                                             VOLUNTEER T-SHIRT BRANDING
                                                             $3,000 (inc GST) – (Exclusive)

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FIRE AUSTRALIA 2019
                               FIREAUSTRALIA.COM.AU

HOST ORGANISATION
Fire Protection Association Australia (FPA Australia)
is the national peak body for fire safety that provides
information, services and education to the fire
protection industry and the community. FPA Australia
is a not-for-profit organisation that supports and
represents accredited and competent practitioners
working across all disciplines of the fire protection,
building and construction industry.
Association members include manufacturers and
suppliers of fire protection products and services,
fire-fighters, building owners, insurers, designers and
building surveyors, government and legislators,
educators, bushfire consultants and anyone else
working as part of the fire protection community to
provide a safer environment for all Australians. It is
the association’s mission to continually develop the
industry across all aspects of fire protection and
reinvest into the sector to achieve improved safety
outcomes.
The Association is supported by approximately 1,500
members consisting of leading companies,
organisations and individuals around Australia with a
growing reach of up to 30,000 people operating
across every aspect of the fire protection, building
and construction industry.

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FIRE AUSTRALIA 2019
                                                                            FIREAUSTRALIA.COM.AU

ORDER FORM
FIRST NAME                                           LAST NAME

COMPANY NAME                                         JOB TITLE

STAND NUMBER

SPONSORSHIP OPPORTUNITIES
CATEGORY                                                         PRICE         PLEASE TICK
DESIGN YOUR OWN                                                   POA

GOLD SPONSORSHIP                                                 $14,500

SILVER SPONSORSHIP                                               $8,500

BRONZE SPONSORSHIP                                               $5,500

CHARITY DINNER                                                   $13,000

CATERING SPONSOR                                                 $14,000

TRADESHOW & CONFERENCE BAGS                                      $8,000

TRADESHOW & CONFERENCE LANYARDS                                  $6,500

TRADESHOW & CONFERENCE NAME BADGES                               $5,500

TRADESHOW & CONFERENCE BAG INSERT – PEN & NOTEBOOK               $3,000

TRADESHOW & CONFERENCE BAG INSERT – PROMOTIONAL ITEM              $800

TRADESHOW & CONFERENCE BAG INSERT – FLYER                         $500

TRADESHOW & CONFERENCE PROGRAM – REAR COVER                      $2,000

TRADESHOW & CONFERENCE PROGRAM – FULL PAGE ADVERT                $1,500

TRADESHOW & CONFERENCE PROGRAM – HALF PAGE ADVERT                 $800

TRADESHOW & CONFERENCE PROGRAM – QUARTER PAGE ADVERT              $500

FIRE AUSTRALIA WEBSITE BANNER                                    $1,500

VOLUNTEER T-SHIRT BRANDING                                       $3,000

TOTAL

SIGNATURE

Return completed order form to Fire Australia: events@fpaa.com.au
FIRE AUSTRALIA 2019
 FIREAUSTRALIA.COM.AU

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