F&B trends Getting Established in 2021 - HRAWI
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April - May 2021
Vol: 3 Issue 1
Pages 38 `20
OFFICIAL PUBLICATION OF HOTEL & RESTAURANT ASSOCIATION (WESTERN INDIA) FOR PRIVATE CIRCULATION ONLY
F&B trends Getting
Established in 2021
April - May 2021 HRA Today 1
3
April - May 2021
Contents
PRINTER, EDITOR & PUBLISHER
Siji Nair*
sijicn@gmail.com
SECRETARY GENERAL
Aspi Nallaseth
EXECUTIVE EDITOR
Prasad M.
ASSOCIATE EDITOR
N. Vijayagopalan
MANAGER-MARKETING
Sreekanth K.S.
ASST MANAGER-MARKETING
Sibu Nair
DESIGN
Kiran Mohan
National Representatives
Mail: today.hra@gmail.com
Mumbai : Raveendran
Kolkata : Priya Kundu
06 F&B trends Getting
Chennai : Subramaniam
Bangalore : Hans Injackel
International Representatives
Mail: today.hra@gmail.com
Established in 2021
08 A Few Challenges Faced by
Muscat, Oman : Dr. Sanjaiyan
Dubai, UAE : Binoy Syama Krishna
the Hotel Industry
Abu Dhabi, UAE : Sabari R Nair
London, United Kingdom : Narendra Shah
Zurich, Switzerland : Johnson Pereira
12 Technology-driven
KL, Malaysia : Sudarshan
Singapore : Roshan Fernandez
Seattle, USA
Kuwait
: Pramod Manjali
: Jayashree Ganga Prasad
Restaurants
Doha, Qatar : Raghesh
Düsseldorf, Germany
Sydney, Australia
: Abraham George
: Rakesh Devadas 14 ICRA expects India’s
Christchurch, New Zealand : Sony Jose
: Shinto Mathew
Hospitality Industry to
Shrink by 65% in FY21
Canada
This issue of HRA Today contains 32+4 pages cover
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16 KRISHA IMPEX
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18 Brands
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21 News
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33 Events
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of an advertisement to appear. 34 Appointments
HRA Today monthly is Edited, Printed and Published by Siji Nair,
R M Nivas, TMRA F 6 Pangappara (PO) Thiruvananthapuram Pin
695 581. Published from Thiruvananthapuram, Printed at Akshara
Offset TC 25/3230(1), Vanchiyoor, Thiruvananthapuram 695 035. 36 The Last Leaf
Owned by Hotels and Restaurants Association (WI), Editor- Siji
Nair
RNI No. DELENG/2018/76917 * Responsible for selection of news
under the PRB Act.
Mr Sherry Bhatia
President, HRAWI
My Dear Members, PM. Lakhs of restaurants participated in the silent protest
with employees standing outside the establishments
Greetings in the 71st year of the Hotel and Restaurant
holding placards. #MissionRoziRoti gained momentum
Association of Western India!
also on social media with several restaurateurs and
With the vaccination drive gathering momentum in the hoteliers in the State posting pictures, messages, and
country, the Hospitality industry was optimistic about a videos showing support and solidarity to the campaign.
bounce back in business. However, the recent rise in the
Hospitality Associations across the State including Poona
number of COVID-19 positive cases, our industry has once
Hoteliers Association, United Hotel Association Pune,
again come under stress. As it is patrons were avoiding visits
Nagpur Hotel and Restaurant Association, Aurangabad
to their favorite hotels and restaurants and with the latest
Hotel and Restaurant Association, Vasai Taluka Hotel
restrictions, things are coming to a grinding halt like last
Association, Hotel Owners’ association of Thane, Navi
year. With no FTAs the sector’s revenue has taken a big hit.
Mumbai Hotel Association, Palghar Hotel Association
As per a recent report, FTAs might reach pre-COVID levels
rallied against the lockdown imposed in the State. The
only by 2023. Taking into account this, and the fact that most
protest was also supported by various city and district level
Indians will have been vaccinated in the interim, we have
Hospitality Associations from Beed, Amaravati, Nanded,
urged the Government to put full thrust on encouraging
Hingoli, Jalna, Parbhani, Aurangabad, Satara, Osmanabad,
domestic tourism.
and Vasind among others. Through the silent protests, we
The number of COVID19 cases was on the rise again once again appealed to the Government to allow us to
sometime towards the end of March. Aurangabad was one resume work and if not, asked that the Government takes
of the first cities in the State of Maharashtra that imposed care of our incomes. We have demanded that the industry
a night curfew. Your Association along with the FHRAI be given a complete waiver on all statutory fees and taxes,
immediately made a representation to the Hon’ble Chief and establishments should not be billed for water and
Minister – Shri Uddhav Thackeray for urgent facilitative electricity for the duration of the curbs.
measures in the form of waiver of statutory payments
Gujarat too has imposed restrictions in the wake of
including excise license fees and property tax, among others
the second wave of the Coronavirus. Here too, the
besides asking for relaxation of curfew timing for restaurants.
HRAWI along with the HRA-Gujarat have submitted
It was explained to the Government that actual business
a representation to the Hon’ble Prime Minister – Shri
for most restaurants begin only after 8 pm and a night
Narendra Modi to allow takeaway and home delivery
curfew imposition from 8 pm was tantamount to closure of
services till 12 am for hotels and restaurants in the State.
business. We emphasized to the Government about how
We are in agreement with the Gujarat Government’s
all other businesses and sectors were entitled to get long
decision to impose restrictions for controlling the spread
business hours even under restricted timelines but only
however, taking into consideration the industry’s year-long
restaurants were being singled out due to its specific nature
crises, have pleaded to the Government for some leeway.
of business and demand.
Additionally, since several States have issued restrictions
Similarly, a few days later, when the night curfew was on business operations to control the spread, the FHRAI
imposed across the State, both Associations jointly have separately made submissions to the Chief Ministers
petitioned to the Government again requesting for urgent and the Chief Secretaries of all the States in the country.
facilitative measures for the Hospitality sector in the form We have requested the heads of the States for a facilitative
of waiver of statutory payments including excise license environment for the survival and revival of the Hospitality
fees and property tax, among others. Realizing that the sector. We have asked that the policy of imposing blanket
Government was not hearing our pleas, HRAWI and several ban or selective restrictions on Hospitability establishments
other Associations from the industry joined hands to form be abolished and under restrictions, again have asked that
United Hospitality Forum of Maharashtra (UHF) and initiated establishments be given relaxations or waiver of statutory
campaign #MissionRoziRoti to highlight our desperate bid payments such as electricity charges, property taxes and
for survival. The UHF organized a silent protest outside of excise license fees, among others.
hotels and restaurants in the State on 8th April 2021 at 12:30
April - May 2021 HRA Today 5
F&B SECTOR 6 HRA Today April - May 2021
F&B trends Getting
Established in 2021
T
he proliferation and spread Pandemic has led to a surge in There is a paradigm shift in food
of the Pandemic have demand for home-cooked food and consumption from comfort food to
transformed every aspect of a consequent rise in demand for food healthy dishes and more vegetarian
the F&B industry by bringing prepared by local home cooks and options. The report suggested
in several innovations which have bakers. Dineout report indicates a that 45 percent of young adults
started to dominate the industry and further rise in number by 4X in 2021. will make healthier food choices
equips restaurants to stay ahead of by 2021. The study has revealed
Increasing trends of delivery and
the curve in the coming years. They some interesting insights into
takeaway, fast-paced lifestyles and
have now become the new normals the parallel side of the industry.
changed consumer behaviour have
in the industry. Staycation is the new buzzword and
further driven the rise of Cloud
has given the industry an alternate
Let us have a look at some these kitchens in India. At the moment it
source for revenue generation.
new normals, which have more holds a 13 per cent market share
Staycation & Workation combined
or less got well established in the and is expected to expand to
will rule 80 percent of the market
industry. approximately 30 per cent in the
by 2021. Similarly, drive-in theaters
coming year.
As the consumer is seeking higher struggling to make a mark in the
safety and hygiene measures at Consumers are now more careful pre-covid area will see a surge of
the restaurants, the adoption of than ever while making food choices. 12 percent in the coming years.
the digital menu is becoming the
new normal that supports social
distancing within the restaurant.
As per Dineout’s latest whitepaper,
Digital menu has infiltrated about
50 per cent of the market and
projected to grow 90 per cent by
2021. Restaurants adopting digital
ways in daily operations like a
digital menu, digital payments,
digital feedback and technology to
communicate with their customers
will be successful.
Restaurants are expanding their
offerings to takeaway and delivery
services keeping with the changing
trends to cater to the new demands
of the consumers. Takeaways and
deliveries will gain prime focus post
COVID era for restaurants to stay
financially viable amid strict social
distancing norms. These services
will continue to garner undivided
attention and grow exponentially
by 15 per cent & 30.55 per cent
respectively.
April - May 2021 HRA Today 7
HOTEL INDUSTRY
A FEW CHALLENGES
FACED BY THE
HOTEL INDUSTRY
Our Bureau
8 HRA Today April - May 2021
T
he hotel segment of the the hallmark of hotels. Electronic online reviews, comments, and
hospitality sector scenario check-in is the latest technology photos put by the guests on the
in India stands drastically being embraced by the industry. high ranked social media platforms
changed following the While many hotels have found the ike Intagram, Facebook, Yelp,
spread of Covid-19, which is still transformation challenge, other and TripAdvisor. These feedbacks
lingering. New expectations and hotels have already implemented have assumed high relevance in
new technologies have been the innovation. When clients plan a context when the hospitality
evident in the hotel segment over for trips, hotels register the guest industry is battling to establish
the past year. Demand for hotels and then send key cards that are relationships with guests.
and tourism has dramatically equipped with the new identification
It is a fact that in every sector of
transformed. Consumer behavior recognition that utilizes frequencies.
the national economy, the key to
in hospitality has also changed. On arrival, a text message is conveyed
an effective and efficient economic
Consumer satisfaction has become to the guest’s mobile phone entailing
transaction is a high level of trust
the primary concern when it the room number and time, among
maintained between a service
comes to hospitality. All these other details. Once the guest arrives
provider and the consumer.
have a significant impact on the at the hotel, they don’t have to
Online reviews and comments can
management and marketing confirm at the Front Desk. They can
make or mar or market a hotel’s
activities of hotels. There are many directly move to their room and apply
reputation. Till recently, hotels
challenges that the industry is the key-card. For small and other
used to engage and respond to
facing, which in the coming year major hotels, using this technology
the concerns, needs, and requests
are expected to become more will see their revenues and profits
of clients publicly through
marked. reduce. However, if they don’t match
old-fashioned forums. With
the pace made by other hotels, things
Innovative online platforms like Facebook,
might turn for worse.
technology has hotels have started utilizing
become Reputation management is another such platforms to manage their
key area. Hotel reputation is what reputation. It’s a challenge that
is reflected in the industry is facing and will still
April - May 2021 HRA Today 9
continue to face for some time hires as a significant method
to safeguard such talents, on
Acquisition and retention of talent
adopting processes that will see a
is another formidable challenge
worker’s productivity and morale
faced by the industry. The success
boosted and on having favorable
and growth of the hotel sector
work schedules, technology, or
depend on the state of both
incentives to motivate employees.
national and global economies.
This means that maintaining An increase in international travel
adequate employees having the is a factor of high significance for
requisite talent and expertise will the hotel industry. The number
be crucial in the coming year. As of international travels is growing
the industry continues to bulge, every year. It is imperative that
retaining and attracting top the hospitality sector should
talents has become a priority. focus on offering visitors a unique
For companies to withstand the experience for both domestic
An increase in
competition, they will have to and foreign visitors. This will be
ensure they have employees with possible only when the staff are
international travel top skills. Retaining them has
emerged a major challenge. This
aware of different cultures. Hiring
workers who can fluently converse
is a factor of high is in a scenario where, according in multiple languages, give
significance for
to statistics, about one-third information, and offer services in
of workers quit their jobs after diverse languages will be essential.
the hotel industry. working for just six months and
about 45 percent of workers
Hotels with such staff will attract
foreign clientele. Technology
The number of manage to hold on for an average giant Google recently launched
international travels
of two years. earbuds that could assist hotels
in tackling this challenge. The
is growing every year.
The industry has realised the
wireless headsets can automatically
imperative significance of devising
translate 40 languages.
techniques to retain top skills
and talents. They have started Personalizing client’s experience
focusing on referral-based is an issue which has gained
10 HRA Today April - May 2021great importance in the present
scenario. Travelers have grown to
be accustomed to streamlined and
personal shopping experiences.
This is a wake-up call for hotels.
Offering clean and good design
services is no longer applicable. The
digital age has steered an increased
desire for more personalized
traveling and lodging experiences.
Capitalizing on this trend has been a
significant challenge for hotels and
the hospitality industry as a whole.
Hotels will have to step up and set
themselves and seize, providing
unique designs and offering locally
sourced drinks and food. They have
to generate memorable activities
and mobilize social media traffic
if they want to improve the client
experience.
The emergence of companies
like Airbnb has altered traveler’s
expectations, especially when it
comes to lodging. Accommodation
websites have changed traveler’s
mindsets from desiring a standard
hotel room to a much homier
experience. The pricing offered by
the company is also a concern for
lodges and hotels. In the past years,
Airbnb has received a fair share
of scandals ranging from robbery
and damage of property. Hotels
can utilize this opportunity and
campaign for security and safety
policies in their services to lure
travelers.
The need to have loyalty programs
is another critical challenge that
hotels are facing and will face in
the coming year. Catching direct
clients has posed problems for
hotels. This has led to some big
hotel chains batting each other to
have the attention of direct clients.
This implies that other independent
hotels and chains involved should
start offering loyalty programs that
include discounts and specials.
There are some of the several
challenges that the hotel industry
is presently facing and that are
expected to gain stronger grounds
in 2021. At the same, these are the
factors that will make the industry
reach greater heights and ensure
their sustenance through consistent
growth.
April - May 2021 HRA Today 11HOSPITALITY
INDUSTRY
F&B SECTOR
12 HRA Today April - May 2021TECHNOLOGY-DRIVEN RESTAURANTS
N. Vijayagopalan
T
echnology has always had time. They are also known as virtual service with a significant reduction
a strong, positive impact restaurants or ghost kitchens. These in time taken for placing orders.
on the restaurant industry. establishments minimise operational Kiosks are versatile systems that
The combination just makes costs that come with the hiring of enable customers to curate their
sense. Restaurants want to deliver a manpower like serving staff and other orders and pay for them via their
flawless, convenient, and enjoyable logistics associated with a full-fledged preferred mode of payment with
experience to their customers. restaurant. minimal physical contact.
Technology offers a means to
Then there is the strong emergence Healthier Food Choices have
speed up processes and improve
of Contactless Delivery Services. become the order of the day.
the customer experience, thereby,
The objective behind contactless Consumers are now more careful
achieving the goals of the restaurant.
delivery service is to minimise the than ever before while making
We have seen India’s F&B sector volume of physical contact between food choices. There is a paradigm
undergoing a vast transformation delivery agents and customers. shift in food consumption with
since the pandemic shattered it. As Restaurants and food delivery apps people shifting from comfort food
in the case of most other countries, are continuously expanding these to healthy foods, for instance,
Indian players had to reinvent their services to cater to the rising demand vegetarian meal options. The
business strategies to serve customers of hygienic and contact-free delivery concept of farm-to-fork is not
and keep themselves running by options from customers. new, but its acceptance is growing
withstanding the pandemic induced amongst millennials who are
Tech-enabled in-restaurant dining
pressures and challenges. consciously avoiding junk food
experience is another trend getting
intake. The food service industry
Trends like takeaway and drive- established. Certain technology
will have to continuously innovate
through continued to gain strong tools that were considered a luxury
their offerings based on changing
grounds due to the restrictions on till recently are now becoming a
consumer preferences, which are
dining-in. But more importantly, necessity. The emergence of QR
influenced by health trends and
hoteliers had to adopt more codes across restaurants for more
global events like the pandemic.
technology-based solutions for contact-less dining experiences is
adapting a newly emerged scenario. an example. QR codes will play an The pandemic has been acting as
From digital menus available with instrumental role in implementing a catalyst for a vast transformation
a barcode scan to contactless a contactless menu and digital in the F&B industry, with customer
payment options, restaurants across payments at an F&B establishment. In habits undergoing massive
the country moved to a path of addition to this, pre-ordering services changes and restaurants rushing to
technology based solutions to stay help diners to cut their wait time at cater to them. A recent survey by
afloat in a fiercely aggressive market. a restaurant and ensure that their the agency RTi Research found that
food is ready by the time they reach. of the 31% of consumers who had
There are a few trends that have
Further, reservations and waitlist food delivered to their homes for
already started to set in or are likely
management software will ensure the first time, 66% said they would
to dominate the food and dining
that restaurants are not overcrowding keep doing so after the global
industry this year. They are virtually
and can adhere to social distancing pandemic. This indicates there
revolutionalising the F&B sector of
norms. could be a permanent behavioural
the country. Let us have a look at the
change with respect to people
major among them. Self-ordering Kiosks are becoming a
dining and socialising. It also
part of the new normal. Large Quick
Cloud Kitchens are now a dominating means that restaurants will need to
Service Restaurant (QSR) players like
trend. Essentially, these rented prepare for a different world even
McDonalds and KFC have already
commercial spaces produce food after the easing of social distancing
implemented this service. Kiosks
solely for takeaway purposes. It is restrictions. The adoption of tech-
are small standing digital systems
a delivery-only model working well based solutions is certain to make
that allow customers to place orders
due to social distancing rules that this transition easier for hoteliers
themselves without the intervention
are likely to stay for some more and restaurants.
of a hotel associate. They speed up
April - May 2021 HRA Today 13HOSPITALITY
SECTOR
ICRA expects India’s Hospitality
Industry to Shrink by 65% in FY21
14 HRA Today April - May 2021I
n a report, rating agency ICRA India and close at Rs 900-1,000 per parts of Rajasthan, it said.
said it expects the Indian night. It will continue to be impacted
hospitality industry to contract by the lockdown, travel restrictions This apart, staycation or workcations
65 per cent in the financial because of the virus spread. “FY22 and social MICE filled some rooms,
year 2021, with massive operating will see the industry witnessing over it added. With closed international
and net losses, wiping out the 120 per cent growth in revenues and borders, foreign tourist arrivals
cumulative profits of the four past operating margins clawing up to are likely to stay muted well into
years. The domestic hospitality 13-15 per cent supported by pick- 2021; the report pointed out that
industry, which has been severely up in revenues and some continued in comparison, domestic tourism
affected by the COVID-19 related benefits of the large-scale cost will recover faster, aided by the
disruptions, is likely to witness rationalisation measures undertaken diversion of outbound leisure travel
a decline of over 65 per cent in during the pandemic, particularly in to domestic tourism.
2020-21, according to a report by staffing,” Icra VP and Sector Head Nevertheless, the absence of
ICRA. However, a sharp demand Pavethra Ponniah said. corporate travel and big-box MICE
recovery is possible in the later events will cap recovery for most of
However, to put these growth
part of the financial year 2021-22, the hotels in large cities, it opined.
numbers in perspective, the optically
as vaccine rollouts gain traction. Hotels have enforced sharp cost
high growth numbers for financial
Much though will be contingent year 2021-22 will only place the control in financial year 2021,
upon the spread of the pandemic industry on a recovery path to including a 39 per cent reduction in
and success of vaccination efforts, pre-COVID levels in 2-3 years, she employees’ costs during H1 financial
the report said. The situation said. Icra expects the recovery to year 21, letting go of contract
is still evolving, with numerous pre-COVID levels in financial year employees, enforced pay cuts, and
headwinds as seen with the restart 2023-financial year 2024, she added. mandatory leave encashments.
of crowd control and lockdowns, Since October 2020, there has been a Overall costs shrank by 54 per cent,
increasing India’s COVID cases and sequential improvement in occupancy while revenues fell by 80 per cent
globally over the last few weeks, across all the key markets driven by in H1 financial year 2021, it stated,
the report added. improvement in leisure travel, the adding that interest costs, however,
report noted. stayed mostly sticky. In H2 financial
The domestic hospitality industry
has been one of the worst-hit Pent up leisure demand and the year 2021, the industry will witness a
sectors, severely affected by diversion of outbound leisure sequential growth in revenues while
the COVID-19 pandemic and travel to domestic tourism have staying profoundly negative at over
subsequent lockdowns, which been positive for markets like Goa, 60 per cent of previous year levels,
restricted mobility and hotel wedding markets such as Jaipur and the report added.
occupancies in all the major Udaipur, driveable leisure destinations (Courtesy : ICRA, PTI)
markets, the Icra report stated. Icra such as Coorg Ooty in the South and
research observed that pan-India
occupancy hit an all-time low of
18-20 per cent in eight months of
the financial year 2021, down from
64-65 per cent in the previous year.
The average room rates (ARR)s
was at Rs 3,400-3,500 per night, a
discount of 35-40 per cent, while
the RevPAR declined by about 80
per cent during the period under
consideration. Although some
sequential improvement has been
witnessed since September 2020,
recovery is slow and arduous,
punctuated by setbacks, it said,
adding that this will culminate in a
weak financial year 2021.
“We expect FY21 RevPAR to
decline by 70-75 per cent pan-
April - May 2021 HRA Today 15BUSINESS
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April - May 2021 HRA Today 17BRANDS
BRANDS
Japan’s Kikkoman Soy Sauce Brand
Japan’s Kikkoman Corporation, a producer of naturally brewed soy sauce, launched
Kikkoman India, a wholly-owned subsidiary that will expand its operations in India.
With this move, the company aims to become the market leader in the soy sauce
and Asian sauces category, within the growing FMCG market in India, as it intro-
duces its naturally brewed ‘Honjozo’ soy sauce to India. Kikkoman Soy Sauce can
be used for all cuisines, including Asian, Western, Japanese, and Indian dishes. It is
brewed using ‘The Honjozo method’ with four ingredients, water, soybeans, wheat
and salt. The market entry strategy is to first reach consumers through the hospital-
ity and restaurant sector, starting with a range of Kikkoman Naturally Brewed Soy
Sauce. This will be followed by the launch of other soy sauce related seasonings for
both the food service and consumer retail markets.
Prakritii Cultivating Green partners with leading hotel chains to offer
eco-friendly disposables
Prakritii Cultivating Green has tied up with bigger hotel chains around India who
have now started considering eco-friendly disposables as hotels are now relying
on branded eco-friendly disposable companies. The organic dinnerware company
is currently working with hotel chains across their location such as Radisson, Hyatt,
Taj Exotica, Taj Sats, Ginger Hotels, First Fiddle F&B Pvt Ltd, Social (Impressario
Entertainment & Hospitality Pvt Ltd), Imperfecto, Shangri-La and many more. With
a pan-India presence, the company is serving more than 50 hotel groups. The
pressure on hygiene and paranoia over the spread of the coronavirus is resulting
in increased dependence on disposables, such as styrofoam plastic cutlery, cups,
containers, carry bags, and garbage bags, and greater consumption of packaged
drinking water as a safety measure to avoid contracting Covid-19.
NuShakti launches home food fortification products in Kerala
NuShakti has launched a range of home food fortifiers in Kerala. The products are
formulated with essential vitamins and minerals to meet the nutritional needs of
urban and rural consumers who are in pursuit of better nutrition and healthier life-
styles. Introduced in 2019 in Tamil Nadu, the the product range includes powermix
for Rice (fortified rice kernels added to regular rice), powermix for Atta (fortifier for
atta/flour that is mixed with regular atta) and Mixme (fortified powdered beverage
mix available in three flavours). The manufacturers claim the micronutrients present
in these products help people have a healthier, diet without altering the taste, smell
and appearance of daily foods or changing their dietary habits.
Mother’s Recipe launches spout pack Szechwan chutney
Mother’s Recipe has launched its Desi Szechwan chutney 200gm spout pack, which
according to the company is a perfect blend of spices made with chillies, ginger,
garlic and onions and being adaptable in nature, this could perfectly be paired with
samosa, sandwich, Frankie and even momos. The company says this chutney gives
an ideal opportunity to experiment with various fusion dishes at home.
Quaker Oats brings first-of-its-kind- food flavour innovation to India
Quaker India has launched Quaker Oats with Flavour Mix. This brings plain oats
with two different flavours - Homestyle Masala and Tangy Tomato – in one pack
to offer consumers tasty and convenient ways to consume oats. The company
says consumers can now use the delicious ‘Homestyle Masala’ and ‘Tangy Tomato’
flavour sachets that come along with their favourite Quaker Oats to whip up a tasty
preparation of their choice.
18 HRA Today April - May 2021Radico Khaitan launches ‘Triple Eight’ whisky in UFlex–Asepto’s
Foil Stamping pack
Radico Khaitan has launched its whisky brand ‘Triple Eight’ imbibing Foil Stamping
feature, manufactured by UFlex-Asepto. It is the outcome of a packaging partner-
ship between both the companies to elevate the packaging standards for the IMFL
category products and embellish the packs to make them aesthetically superior
using unique design blends for brand differentiation. It is a premium whisky and
to cater to the growing demand in Karnataka it is now made available in 90ml and
180ml sizes.
Starbucks launches dairy free oat milk
Harnessing the plant-based revolution, Starbucks has launched a new dairy free ad-
dition to its menu across outlets in India - Oat Milk. Addition of oats is an extension
of the coffee major’s already existing variety of plant-based choices such as almond
and soy. The company claims this new non-dairy alternative is perfect for plant-
based and dairy-conscious consumers.
Myprotein launches products for fitness enthusiasts in Indian market
Myprotein has launched two new products with the aim of satiating the sweet and
tangy cravings and change the snacking game of every fitness freak. Baked with a
rich dough and smooth filling, the Gooey Filled Cookie with an irresistibly gooey
centre, this sweet delight is low in sugar and high in protein according to the man-
ufacturers. They claim with only five calories per serving, this low-calorie sauce is
ideal to liven up healthy lunches and post-workout snacks.
Mondelez India launches Cadbury 5Star Oreo
Mondelez India has launched Cadbury 5Star Oreo, strengthening their premium
snacking portfolio and giving consumers more choice. According to the company
this combination of the creaminess and crunchiness of Oreo and the chocolatey
caramel zest of Cadbury 5Star is a sandwich in a sandwich, which aims to entice
the consumers who are constantly exploring newer eat experiences. The product is
layered with chocolate, caramel, Oreo cream and biscuit chunks.
Coffeeza launches new coffee capsules and coffee machine
Coffeeza launches new coffee capsules and coffee machine. It is focused on pav-
ing a modern way to prepare and enjoy great tasting coffee that is convenient and
saves time. The machines and capsules allow coffee aficionados to brew caféstyle
beverages like Espresso, Cappuccino, Latte and more within seconds in the com-
fort of their homes and offices, making the daily coffee ritual a breeze. The brand
launched 3 new coffee capsules: Cremoso, Forte and Single-Origin Coffee Ethiopia
along with the new Finero Next Capsule Coffee Machine.
Cornitos launches Corn and Wheat Tortilla Wraps
Cornitos has launched Corn and Wheat Tortilla Wraps. Each pack of the Cornitos
Corn and Wheat Tortilla Wrap contains 6 pieces of 8 inches tortilla wraps. They are
meant to provide alternatives for any meal occasion and to be used in many ways.
The manufacturers claim that the Corn and Wheat Tortilla wraps deliver fiber, whole
grains, and other nutrients while being lower in fat and calories.
The product can be molded into many versatile snacks with one’s choice of ingredi-
ents. It can be consumed for breakfast, lunch, or dinner and is customisable as per
tastes and meals.
April - May 2021 HRA Today 19MM Originals launches ‘coconut paste’ in India
MM Originals from the house of Mezhukkattil Mills has launched its product ‘coco-
nut paste’ for the first time in India. With the launch the company is stepping into
the B2C segment under the brand name ‘MM Originals’ after successfully catering
to over 22 global brands in the B2B segment. The manufacturers claim the ready to
use product opens up innumerable possibilities of including coconut in your diet
in the most convenient and hassle-free manner. They say the product is a paste
form of coconut made with virgin coconut and can be used to replace the usage of
coconut sans the chores in the form of grate, grind, or milk and even in the roasted
form in the recipes. Two variants of the product, plain and roasted coconut paste
are made available.
William Lawson’s forays into premium scotch whisky with
William Lawson’s 13
William Lawson’s scotch whisky has launched its 13-Year old Scotch whisky variant,
exclusively in Telangana, which is one of the biggest scotch whisky markets in India
and one of the key markets for the brand. The launch marks the brand’s entry in the
premium scotch category. Currently, the variant is available in premium retail and
on trade outlets. According to the company, William Lawson’s 13 is a rich variant
which strongly embodies the brand’s ‘No Rules’ philosophy and enables a scotch
whisky experience free of the dram’s usual norms and traditions.
Heritage Foods forays into cheese products and
Fresh Cream in attractive packs
Heritage Foods has forayed into cheese products with the launch of Mozzarella
Cheese, Processed Cheese, besides Cool Cafe and Fresh Cream. The manufacturers
claim the cheese is made from 100 per cent pure cow milk and has delicious taste,
rich aroma and smooth body which melts in the mouth and that it is imbued with
naturally developed cheesy flavour for the consumption of all age group people.
They further claim tt is also a good source of Vitamin A and other minerals and is
rich in easily digestible protein and Calcium besides having a decent amount of
phosphorous which helps in digestion.
Chai Point launches a premium instant chai range available in a
variety of flavours
Chai Point has launched instant chai in three flavours - Masala, Ginger and Car-
damom. The instant chai will be available in convenient sachets. According to the
manufacturers, this is a 100 per cent natural zero preservative product, where actual
tea and spice extracts are mixed with the highest quality dehydrated milk in the
state of the art German machines to give a truly authentic chai experience and that
the product has no added sugar.
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OFFICIAL PUBLICATION OF HOTEL & RESTAURANT ASSOCIATION (WESTERN INDIA)
Metro Media, Mera 44, Eanthivila Lane, Murinjapalam,
Medical College P.O., Thiruvananthapuram - 695011, Kerala, India
email: metromart.tvm@gmail.com M: +91-9947733339, 9995139933
20 HRA Today April - May 2021NEWS
Extension to the Validity of certification of project
approvals and Classification / Re-Classification
orders of Hotels and other Accommodation units
beyond 30th April, 2021 in the wake of the Covid-19
pandemic.
Message from Hotel & Restaurant Association Western India
The validity of certification/approval/ the Hotels and Accommodation units
classification/re-classification orders such as Motels, Apartment Hotels,
of hotels and other accommodation IIB&B/Homestay Units, Convention
units approved by Ministry of Tourism, Centres, Guest Houses, Timeshare
Government of India pursuant to Resorts, Standalone Air Catering Units,
current covid-19 situation whose Standalone Restaurants, etc. whose
validity is/was to expire/cease on validity has expired /likely to expire in
or before the period (24.03.2020 to this intervening period (i.e. 24.03.2020
30.04.2021) stands extended. to 30.04.2021).
It has been decided with the approval All members are requested to note the
of competent authority to extend above extension.
such approval till 30.09.2021 of all
April - May 2021 HRA Today 21NEWS
Prakritii Cultivating Green partners with
leading hotel chains to offer eco-friendly
disposables
containers, carry bags, and garbage
bags, and greater consumption
of packaged drinking water as a
safety measure to avoid contracting
Covid-19 are gaining momentum.
The hotel chains have taken a step
forward to eliminate plastic from
their property and are aggressively
vouching for eco-friendly and
biodegradable disposables. One
of the trends that the hospitality
industry is following post-Covid-19
is that of takeaways instead of Dine-
in. Besides, they have also started
using disposables for dine-in too,
keeping in mind hygiene and safety,
which in a way have resulted in
elimination of reusable dinnerware
trend.
Prakritii helps the hotel chains to
reduce styrofoam plastic and have
Prakritii Cultivating Green has tied up Hotels, First Fiddle F&B Pvt Ltd,
developed more than 100 design
with bigger hotel chains around India Social (Impressario Entertainment
variations which have increased the
who have now started considering & Hospitality Pvt Ltd), Imperfecto,
utility of these plates. The products
eco-friendly disposables as key Shangri-La and many more. With a
are being used for packaging dry
ingredients to their success going pan-India presence, the company is
fruits, chocolates, vegetables, etc
forward. The ongoing pandemic has serving more than 50 hotel groups.
giving it an aesthetic look. They
given leverage to the brand as hotels
The pressure on hygiene and have been making waves with their
are now trusting branded eco-friendly
paranoia over the spread of the dinnerware made with Arecanut
disposable companies as compared
coronavirus is slowly leading to a Sheaths (leaf extensions) naturally
to common mom and pop stores.
reversal of the central government’s shed from Areca (Palm) trees and
The organic dinnerware company is
push to phase out single-use plastic. are widely acclaimed in countries
currently working with hotel chains
The dependence on disposables, such like Germany, Sweden, France, USA,
across their location such as Radisson,
as styrofoam plastic cutlery, cups, Canada, Australia, Eastern Europe
Hyatt, Taj Exotica, Taj Sats, Ginger
countries and a few more to count.
Sania Mirza is brand ambassador for
Possible’s signature food range
Healthcare brand, Possible, has professional tennis player Sania Mirza,
selected Sania Mirza as its brand who believes in a balanced approach
ambassador as it readies to unveil to healthy living. According to the
its signature breakfast and snack company sources, this partnership
box collection. The company aims to is a conscious step towards the
make Indians more nutrition-literate, company’s mission to help individuals
with customised health supervision, live a disease-free life using food as
personal coaches and healthy diets. medium. The brand recently raised
It will teach them the psychology INR 5 crore from Aishwarya Rai
of food and nutrition to help them Bachchan, as part of its larger funding
maintain healthier lifestyles. This ties round. It is expanding its product
in well with the life philosophy of base as well as geographical reach.
22 HRA Today April - May 2021About 60%-70% of Mumbai’s restaurants
have reopened, which are operating at 50%
capacity: HRAWI
In the second week of March 2021, Bhatia, President of the Hotel and Restaurants are currently operating
Maharashtra’s Chief Minister Uddhav Restaurant Association of Western at 50% capacity.Also, across the
Thackeray said he doesn’t want to India (HRAWI), there are around State, the timing for taking the last
impose a lockdown in the state but 210,000 restaurants in Maharashtra. order is staggered. While it is 1AM
“helplessness is also something”. Of this approximately 30% continue in Mumbai, in certain cities it varies
He made this remark as the state to remain shut due to debts and from 9PM to 11PM. In some districts,
has been reporting over 8,000 daily financial losses they accrued as a it is also 5 PM!Moreover, the timing
COVID-19 cases for the last few days. result of the pandemic induced restrictions are changed almost every
lockdowns. month. For hotels and restaurants,
Since January 2021, Maharashtra
this uncertainty causes loss of
crossed the 6,000-mark after a lull It is well-known that the hospitality
opportunity.
of three months. Mr. Thackeray industry, which is undergoing the
said that he would be compelled to most trying periods in recent times, is Business for most F&B
announce a lockdown, if the growth attempting to recover from last year’s establishments is still around 35%-
of COVID-19 cases was not reduced losses. With news about a spike in 40% of prepandemic levels in the
within two weeks; especially in light COVID-19 cases, restaurants already state. Almost 30% restaurants have
of daily cases crossing the 8,000-mark in the state have witnessed around not re-opened for business. A
last week. This news has expectedly 30% drop in the customer footfalls. significant number of these will most
disheartened the state’s hospitality Initially, there was a spurt in demand probably shut permanently, if they
segment. According to Mr. Sherry or footfalls, but it soon fizzled out. don’t re-open by the March-end.
FHRAI initiates #GoDirect campaign
The Federation of Hotel & Restaurant and Restaurants
Associations of India (FHRAI) has Association (SIHRA).
initiated #GoDirect campaign
“The Hospitality
requesting patrons to book their
industry is on the
hotel stays - #BookDirect or order
brink of collapse
their food by contacting the
and needs urgent
restaurants directly - #OrderDirect.
support. It is not
For over eight months, the Hospitality
just for the sake of
industry experienced its worst times
businesses in the
and several hotels and restaurants
industry but also
closed. The industry has appealed
for the millions
to customers to support their
of people who
favorite restaurants and hotels by
are employed
eliminating the intermediaries and
by it. Hotels and
reduce the burden of exorbitant
restaurants account
commissions levied by the online
for 35 million or around 12.5 per cent
travel aggregators (OTAs) and the booking made through the FSAs or
of the total employment generated
food service aggregators (FSAs). OTAs, we lose anywhere between
in the country and supports jobs
The #GoDirect campaign will be directly and indirectly across India. 20 to 30 per cent as commission.
supported by member hotel and There is acute need for hospitality We request our patrons to directly
restaurant establishments of the businesses to generate revenues. visit the websites of hotels or
FHRAI and its regional Associations Businesses of OTAs and FSAs restaurants for booking rooms -
– Hotel and Restaurant Association are directly dependent on hotels #BookDirect or for ordering food -
of Western India (HRAWI), Hotel and restaurants and if hotels and #OrderDirect. Even if customers do
and Restaurant Association of restaurants don’t survive, the OTAs switch to this practice temporarily
Northern India (HRANI), Hotel and and the FSAs won’t survive either. for the next few months, it will
Restaurant Association of Eastern #GoDirect is aimed at salvaging from help the Hospitality industry
India (HRAEI) and South India Hotels what we have. For every order or immensely,” says Mr Gurbaxish
Singh Kohli, Vice President, FHRAI.
April - May 2021 HRA Today 23FHRAI requests FM to increase the threshold
limit for zero GST for hotel room tariffs
domestic travellers to venture out which will encourage more domestic
and thereby give tourism sector the travellers to take vacations, aiding the
much required boost. Increasing tourism sector.
the threshold limit on zero GST will
FHRAI in its pre-Budget
give hotels a chance to attract more
memorandum had also requested for
tourists, thus increasing the chance of
increasing the threshold limit of hotel
generating slightly better revenues.
room tariff charged at 18 per cent
This could result in a multiplier effect
GST to be raised to INR 9500/- from
for the Hospitality as well as the
INR7500/-.The Hospitality sector is
Tourism industry.
dealing with a very gloomy economic
There are quite a few budget hotels situation with no foreseeable respite.
that offer accommodations in the Being the first sector affected by
INR 2000/- tariff per day per room. COVID-19 and the last to revive, the
Increasing the present zero GST Hospitality sector in the country is
FHRAI has written to the Finance threshold to INR 2000/- will give waging a battle for its existence. This
Minister - Nirmala Sitharaman to these budget hotels a chance to unprecedented crisis has destroyed
enhance the threshold limit for zero revive business. The hospitality sector the entire Hospitality eco-system in
GST for hotel room tariffs from the is engulfed in massive losses and the country which would take many
present INR 1000/- to INR 2000/- mounting debts due to the pandemic years to recover. Therefore, only some
per room per day. The Association and it is dealing with a very gloomy extraordinary measures and support
has stated that the move will boost economic situation with no respite from the Government can save the
stays in the lower budget segment, in near sight. This move will boost industry at this time of deep crisis.
which in turn will encourage more the lower budget hotel segment,
FHRAI seeks meeting with Hon’ble Prime Minister
sector in the Budget. advocating for some real relief
The FHRAI has stated its measures to help the sector come
disbelief on the 19 per out of the biggest crisis. Despite
cent retrenchment in the our numerous representations over
budget allocation for the the last ten months and multiple
Ministry of Tourism at a meetings with the highest echelons
time when the sector is in the Government, the Hospitality
facing the worst crisis for sector has been blatantly ignored. The
tourism.In the absence Hon’ble Prime Minister has always
of a sector-specific been a strong proponent of India’s
stimulus package, at tourism potential. We are hoping
least 30 to 40 per cent that he will understand and offer a
restaurants and 20 to remedy for the industry’s concerns for
30 per cent hotels in which we have sought a meeting with
the country are facing him,” says Gurbaxish Singh Kohli, Vice
imminent shut down of President, FHRAI.
business, resulting into
After being completely ignored in As per a recent report, the full year
millions of job losses.
the latest Union Budget 2021, the occupancy of the hotels in the
Federation of Hotel & Restaurant “We are really disheartened to see country in the year 2020 was at 34.5
Associations of India (FHRAI) has that tourism and hospitality - the per cent and occupancy during the
written to the Hon’ble Prime Minister biggest casualty of the COVID19 pandemic period was at 27.8 per
– Shri Narendra Modi expressing pandemic have been continuously cent. Several key markets reported
disappointment and has sought ignored by the Government ever since pandemic period Revenue per
his meeting. The apex Hospitality the pandemic hit the country. It did Available Room (RevPAR in Rupees)
Association has conveyed dismay not even find a mention in the Budget in the 100s with Ahmedabad at the
and disappointment on the gross presented by the Finance Minister. bottom with RevPAR at Rs.672/-.
neglect shown to the Hospitality The FHRAI has been vociferously
24 HRA Today April - May 2021FHRAI writes to Government, requests
recognition for hospitality workers as
‘Frontline Corona Warriors
FHRAI has written to the Home
Minister, Amit Shah and Dr Harsh
Vardhan, Minister of Health &
Family Welfare, requesting due
recognition of Hospitality workers
in the country as ‘Frontline Corona
Warriors’ and be nominated for
priority vaccination. In its letter,
the Association has informed the
Government about its commitment
and sense of responsibility towards
the nation and its citizens when the
COVID19 pandemic hit the country.
The FHRAI has stated that hotels
and restaurants across the country
provided their support to the
Government by offering rooms for
housing quarantined passengers,
doctors, health workers and
the police, among others while
restaurants served over 3 lakh
meals per day to the needy.
The Hospitality industry came
forward to assist the Government During the lockdown, the hospitality and selfless services rendered to
in its hour of need. Hoteliers, industry offered its hotel rooms for the society and the country during
restaurateurs and more importantly, housing quarantined passengers, the pandemic, people employed
the people working in hotels doctors, medical workers, police and in the hospitality industry should
and restaurants continued to municipal workers, among others. be recognized as COVID Warriors
serve the public during the worst Many restaurants threw opened and be made eligible for priority
phase of the pandemic. While kitchens to prepare and distribute vaccination. This small gesture
the industry was bleeding every meals for all needy in excess of 3 from the Government will go
day on account of the lockdown, lakhs meals a day. a long way in invigorating our
hotels and restaurants unflinchingly industry and our workers, and
continued to serve the needy. Along with its significant contribution
will also be a great support in our
Hotel employees continue to to the economy in the form of
efforts to come out of the painful
come in contact with quarantined around 10 per cent of the nation’s
memories of the pandemic,”
passengers and with persons kept GDP, supporting around 87 million
concludes Mr. Kohli.
in isolation. We therefore request jobs, the Tourism and Hospitality
the Government of India to take sector is also known for its Social
cognizance of these noble and Responsibility endeavours.
invaluable efforts made by the The hospitality workers of the
Hospitality Workers. Vaccinating country risked their lives during
the Hospitality workforce will instil the pandemic and while the
confidence in guests and also it advent of Coronavirus vaccine
will give boost to the business. has brought a lot of confidence
We ask the Government that it and optimism to the Hospitality
treats Hospitality professionals sector, there is no sign from the
too as frontline Corona Warriors Government about rewarding
and nominates them for priority this sector that played such a
inoculation for COVID19,” says critical role during the worst
Gurbaxish Singh Kohli, Vice time of the pandemic.
President, FHRAI. “Owing to the nature of work
April - May 2021 HRA Today 25Maharashtra government and BMC give cold
shoulder to hospitality industry
Mumbai hotels and restaurant owners concession on property tax. However, has been conducting raids in hotels,
are unhappy with the Maharashtra concerned civic ward officers have restaurants and function halls. It had
government and Brihan Mumbai not been told. Therefore, we are also lodged a First Information Report
Municipal Corporation (BMC) for not facing a lot of financial crises.” (FIR) and imposed fines against a few
fulfilling their demands made in a The state Excise Department, on for violating the norms. Commenting
bid to revive the sector. Though the Wednesday, has issued a notice to on the grievances raised, Pradeep
corporation had used hotels during the hospitality industry to renew the Shetty, senior vice president of
the lockdown to accommodate license, failing which the license is set Hotel and Restaurant Association of
COVID-19 warriors and for quarantine for cancellation. Western India (HRAWI) stated, “Some
purposes and the sector had relief has come our way and we are
Several hoteliers and restaurant
supported the move, but as agreed, appreciative of it. However, many
owners also expressed
several of them have not been paid issues are still pending, like instalment
disappointment over BMC’s surprise
properly for their services. and discount on excise duty fees
raids to check whether COVID-19
in lieu of the stringent restrictions
One of the aggrieved hoteliers protocols are being followed. Mr.
continuing on our industry, waiver
Paramjit Singh Ghai, the managing Ghai questioned how patrons are
of property tax, and payment to
partner of Hotel Samrat in Khar, said expected to wear a mask while
hoteliers who had helped the
that BMC has been giving them a having food and drinks? “The civic
government at the time of lockdown.”
cold shoulder. “BMC has paid the officials visit restaurants and hotels,
accommodation bills of hotels similar shoot a video and impose a fine of Reportedly, amidst the lockdown,
to what they paid for using open Rs 30,000. It seems that they believe over 3,000 hotel rooms were taken
grounds and schools, amongst others, our hotel industry is earning huge over by BMC for essential staffers
which is incorrect. Moreover, now, profit, which is not the case. They in Mumbai on a no profit and loss
the state government wants us to should understand that already we basis. A committee was also set up,
pay excise duty on/before March 31 are operating at 50 per cent of the wherein it was decided that hoteliers
for this financial year. Since we are capacity. Now, taking such action is will be paid as per their star ratings.
operating at 50 per cent capacity, ruining our business further.” However, the corporation has not
a discount should be offered in the fulfilled the promise as agreed and
Reportedly, BMC, as per the fresh
payment, including the installment only a meagre amount was paid that
COVID-19 prevention guidelines,
facility. Also, BMC had promised a disappoints hoteliers.
FSSAI certifies Taj Resorts, North Goa as
‘Eat Right Campus’
The importance of health and hospitals, tea estates across the and registration of food service
stronger immunity has never been country. As a part of Eat Right India, providers in the resort and compliance
more prevalent than it is today. In the initiative is focused towards to food safety and hygiene standards
a continuous effort to ensure the improving the health of people and as per Schedule 4 of the Food Safety
health and well-being of guests and promoting social and economic and Standards (FSS) Act, 2006; followed
associates, Taj Fort Aguada Resort & development of the nation. As part of by an audit conducted by the FSSAI
Spa and Taj Holiday Village Resort the evaluation criteria, the resorts had empaneled agency. Taj Fort Aguada
& Spa were recently certified as ‘Eat to adhere to a checklist outlining the Resort & Spa and Taj Holiday Resort
Right Campus’ as per guidelines best practices to be followed, based & Spa were rated with five stars in the
established by the Foods Safety and on four parameters - food safety audit.
Standards Authority of India (FSSAI). measures, steps to ensure provision
In addition, Taj Fort Aguada Resort &
of healthy and environmentally
The ‘Eat Right Campus’ initiative Spa and Taj Holiday Village Resort &
sustainable food and building
led by FSSAI aims to promote Spa were rewarded with a high score
awareness among the associates in
safe, healthy and sustainable food for the annual FSSAI Mandate Third
the resort to make the right food
in campuses such as schools, party audit and Hygiene Rating recently
choices. These practices include
universities, colleges, workplaces, conducted.
mandatory steps such as licensing
26 HRA Today April - May 2021You can also read
