Facebook Timeline for pages - 247GRAD | March 2012 facebook.com/247grad
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247GRAD | March 2012
Facebook Timeline for
pages
facebook.com/247grad
1
Facebook Timeline for
pages
After launching the Timeline for private pro- In this tutorial we would like to introduce you to
files, Facebook now announced the Timeli- the new features and show you how to prepare
ne Changeover for pages till 30th March 2012. best for this event.
To adapt your Facebook page as early as 30th as an admin. Then a dialog box will appear in the
March 2012 you have to activate Timeline manu- content area (above gallery and wall) and you
ally. First you have to access the desired page should be able to change over to Timeline.
facebook.com/247grad
2
After launching Timeline, the page layout comple- Profile pictures will still exist, but in a new square
tely changed. At first look you will notice the si- format with the size of 180 x 180 pixels. On the
milarity between pages and private profiles. Let’s one hand it appears in front of the cover picture,
check the new features in detail: which allows interesting combinations of cover
and profile picture. On the other hand it appears
First of all we have a closer look at the outstan- in a reduced format in the newsfeed on every sin-
ding cover picture. Facebook offers here a great gle wall post.
new opportunity for businesses to create an own
look of their page. This image section scales 851 x On the right side of the cover picture a sidebar
315 pixels and everything beyond that will appear sticks out, which offers the user the opportunity
after a click on the cover picture. to move within the business chronicle without sc-
rolling.
The content of the cover picture is restricted by
some rules on the part of Facebook. Not allowed: The menu is located on the right side of the ‘About’
section, which used to be underneath the profile
• Price or purchase information (including dis- picture in the old layout of the page. Here you will
counts) now find a preview of four Tabs, which can be re-
• Contact information in all forms (intended for arranged in any order you like except for the ‘Pho-
the ‘About’ area of your page) tos’ Tab. The amount of installable applications is
• References to user interface elements, such limited to twelve – they will appear after a click
as ‘Like’, Places-Icon and so on on the button on the right side of the last tab icon.
• Call to action, such as ‚Get it now‘ or ‘Tell your
friends’
facebook.com/247grad
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Let’s pay some attention to the main Timeline: Another interesting feature is the option ‘Pin to
Here you have the opportunity to write wall posts top’. In doing this a specific wall post will be shown
like you used to. seven days at first place for the page visitors.
Furthermore the ‚Like‘ declarations from your
own friends, posts from friends about the busi-
ness, as well as ‘Like’ declarations from the busi-
ness itself attract attention here.
One main aim of the new Timeline is to give Busi-
nesses the opportunity to tell their company his-
tory to their fans. For this Facebook offers fol-
lowing possibilities:
The first step would be to define when the busi-
ness was founded. After that you will have the op-
portunity to edit the date of single posts, as well
as the option to place further milestones within
the company history.
In addition you have the possibility to highlight
single wall posts, where on these posts capture
the whole width of the timeline.
facebook.com/247grad
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The following abstract will be about the Tabs. In Above the content of the tab you can find a navi-
advance, all installed Tabs so far will work fur- gation, where you can go back to the wall, as well
thermore. as to every other installed tabs on the page. Fur-
thermore there is a ‘Like’ Button located in this
After activating the Facebok Timeline the option area.
to define a Welcome Tab for new page visitors will
disappear. So they will land on the Timeline itself Within the Tab itself there is now a new space of
first. Instead Facebook now offers the opportunity 810 pixels width available instead of 520 pixels
to present the Tabs better through larger Icons. (before) and any height. However you shouldn’t
The new measurements for this pictures are 111 use a height beyond 780 pixels, because of indi-
x 74 pixels and they are located above the Tab de- cation errors.
scriptions.
To benefit from the whole new width we recom-
At this place it’s very important to communicate mend the TABMAKER Timeline. This Tab offers
the benefit of the tab to the visitors. This picture you the possibility to design your Tabs in Graphic,
can be adapted in the ‘Edit page’ section under the HTML or iFrame mode.
‘Apps’ point.
facebook.com/247grad
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Let’s have a look on the new Admin Panel, which In addition there are options like ‘Manage’, ‘Build
appears if you click on the ‘Admin panel’ button on Audience’, as well as ‘Help’. There you can edit
the right sidebar. your page, use Facebook as your business page,
create an ad or visit the help center.
In this area you can find the newest notifications,
new Likes, as well as Insights at first glance. From
this point you can easily switch to the detailed
view of every single item.
Facebook pages now can receive and answer pri-
vate messages from single users, which is a who-
le new improvement. With this function admins
have now the possibility to respond more specific
to customer requests. This function is optionally
and can be activated or deactivated.
facebook.com/247grad6
Conclusion
So much for the most important features, which come with the new Timeline. On first glance everything
seems to be very extensive, that’s why we created a ToDo-list for Facebook page owners in the following
abstract.
Again the hint: You have time till 30th March 2012 to prepare for the Facebook Timeline.
If you have any further questions, which are not covered in this guide you can send us an email at any
time to support@247grad.de.
We wish you much success designing your Facebook page!
ToDo:
• Upload cover picture
• Adapt profile picture
• Create tab icons
• Rework Tabs
• Define Milestones, if possible with picture
• Highlight already published posts
• Instruct employees
Contact
247Grad GmbH
Universitätsstraße 3
56070 Koblenz
+49 261 450 9335-0
info@247grad.de
www.247grad.de
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