FACT BOOK 2018 - Yamaha Motor Global
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FACT BOOK 2018
Contents Corporate Section 2 Corporate Profile 2 Corporate Philosophy (Corporate Mission / Management Principles / Action Guidelines) 3 Operating Performance 3 Sales Breakdown by Business 3 Sales Breakdown by Region 4 Organization 5 Board of Directors, Audit & Supervisory Board Members and Executive Officers 6 Group Companies 7 History 8 Number of Employees / Number of Recruited Graduates Product Business Section 10 Motorcycles 13 Boats 14 Marine Engines 16 Personal Watercraft 17 Swimming Pools 18 All-Terrain Vehicles & Recreational Off-highway Vehicles 19 Snowmobiles 20 Golf Cars 21 Generators 21 Snow Throwers 22 Electrically Power Assisted Bicycles 24 Electric Wheelchairs 25 Surface Mounters and Industrial Robots 26 Automobile Engines 27 Industrial-use Unmanned Helicopters 26 Other Products
FACT BOOK 2018 Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: Yoshihiro Hidaka
Capital: 85,797 million yen (as of Dec. 31, 2017)
Yamaha Motor Co., Ltd.
Number of shares: Authorized: 900,000,000
Issued: 349,914,284 (as of Dec. 31, 2017)
Number of employees: Consolidated basis: 53,579
Non-consolidated basis: 10,564 (as of Dec. 31, 2017)
Group companies: Number of consolidated subsidiaries: 112 (Japan: 21 Overseas: 91)
Number of non-consolidated subsidiaries accounted for by the equity method: 3
Number of non-consolidated affiliates accounted for by the equity method: 26 (as of Dec. 31, 2017)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power assisted bicycles, boats, sailboats, personal watercraft,
pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars,
multi-purpose engines, generators, water pumps, snowmobiles, small snow throwers, automobile engines, surface
mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Im-
port and sales of various types of products, development of tourist businesses and management of leisure, recreational
facilities and related services.
Corporate Philosophy
- Corporate Mission -
Kando* Creating Company
Offering new excitement and a more fulfilling life for people all over the world
Yamaha Motor strives to realize peoples' dreams with ingenuity and passion, and to always be a company people look to for the next exciting
product or concept that provides exceptional value and deep satisfaction.
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
- Management Principles -
1. Creating value that surpasses customer expectations
To continue to produce value that moves people, we must remain keenly aware of the customer's evolving needs.
We must strive to find success by always surpassing customer expectations with safe, high-quality products and services.
2. Establishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and enhances corporate vitality.
The focus will be on nurturing the creativity and ability of our employees, with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in accordance with global standards.
We must conduct our corporate activities with concern for the environment and communities and fulfill our social responsibility with honesty
and sincerity.
- Action Guidelines -
Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results, and then evaluating them
2Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
FY2015 FY2016 FY2017 FY2018 (Plan)
Net sales Operating
income
1,800 1,631.2 1,670.1 1,700.0
1,502.8 200
160
Net sales
1,200 149.8 150.0 120
130.3 80
Operating income 108.6
40
0
600
Ordinary income 125.2 102.1 154.8 155.0
Profit attributable to owners of parent 60.0 63.2 101.6 103.0
Exchange rate (USD) 121 JPY 109 JPY 112 JPY 105 JPY
Exchange rate (EUR) 134 JPY 120 JPY 127 JPY 130 JPY
Capital expenditures 64.1 61.3 56.5 58.0
Depreciation expenses 44.3 42.4 45.5 48.6
Research and development expenses 91.3 94.9 99.2 105.3
Equity ratio 37.6% 40.5% 44.0% 48.3%
Interest-bearing debt 410.1 364.4 353.5 350.0
Debt/equity ratio (gross) 0.84 0.68 0.57 0.50
ROE 12.6% 12.3% 17.6% 15.6%
Cash and cash equivalents at the end of the year 107.6 135.5 155.6 ̶
Percentage of overseas sales 89.8% 89.1% 89.8% 89.4%
Percentage of motorcycle business sales 63.3% 61.9% 62.6% 62.9%
Net cash provided by (used in) operating activities 28.5 143.2 126.3 ̶
Net cash provided by (used in) investing activities (68.5) (46.5) (53.2) ̶
Net cash provided by (used in) financing activities 6.8 (67.6) (52.8) ̶
Sales Breakdown by Business Industrial machinery and robots
67.6 (4.0%) Major products in each segment
(Consolidated Basis) Other products
“Motorcycles”
81.8 (4.9%) Motorcycles and knockdown parts
for overseas production, etc.
Power products
“Marine products”
151.6 (9.1%) Outboard motors, boats,
FY2017 personal watercraft, pools, etc.
Marine products “Power products”
Net sales ATVs, recreational off-highway vehicles,
323.8 (19.4%)
1,670.1 snowmobiles, golf cars, generators, etc.
“Industrial machinery and robots”
Surface mounters, industrial robots, etc.
Motorcycles “Other products”
1,045.2 (62.6%) Electrically power assisted bicycles,
(Unit: billion ¥; rounded off to one decimal place) automobile engines, etc.
Sales Breakdown by Region
(Consolidated Basis) Other areas Japan
194.6 (11.7%) 169.9 (10.2%)
FY2017 North America
Overseas Net sales 358.1 (21.4%)
1,500.2 (89.8%)
1,670.1
Asia
733.7 (43.9%) Europe
213.8 (12.8%)
(Unit: billion ¥; rounded off to one decimal place)
3Organization (As of April 1, 2018)
Integrated Auditing Division
Human Resources & General Affairs Center
Human Resources Division
Global Human Resources Development Division
General Affairs Division
Risk Management & Compliance Division
Legal & Intellectual Property Division
General Meeting of Shareholders Government & Industrial Affairs Division
Corporate Planning & Finance Center
Audit & Supervisory Board Audit & Supervisory Board
Corporate Planning Division
Members’ Office Finance & Accounting Division
Board of Directors Business Management Division
Chairman Process & IT* Division
President & CEO* Management Committee Corporate Communication Division
Financial Service Development Division
Risk Management and Compliance Design Center
Committee
Mobility Technology Center
NPM* Business Section
EM* Development Section
Motor Sports Section
Advanced Technology Center
New Venture Business Development Section
Research & Development Section
Technology Planning Section
Manufacturing Center
Manufacturing Planning Section
Body Manufacturing Section
Engine Manufacturing Section
Procurement Center
Strategy Planning Section
Procurement Section
Powertrain Unit
Powertrain Development Section
Component Section
PF* Model Unit
Engineering Promotion Section
PF Model Development Section
Component Section
CS* Center
After Sales Section
Spare Parts Section
Motorcycle Business Operations
1st Business Unit
2nd Business Unit
Total Strategy Section
Quality Assurance Section
Marine Business Operations
Marine Engine Business Unit
Development Section
Boat Business Unit
Marine Business Unit
Planning Section
Marketing Section
Automotive Business Unit
* Abbreviations: Overseas Market Development Operation Business Unit
Solution Business Operations
CEO: Chief Executive Officer
Robotics Business Unit
IT: Information Technology Surface Mount Technology Section
NPM: New Personal Mobility Factory Automation Section
EM: Electric Mobility Unmanned System Section
Smart Power Vehicle Business Unit
PF: Platform
Pool Business Development Section
CS: Customer Service Yamaha Motor Powered Products Co., Ltd. (YMPC)
4Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2018)
Board of Directors Audit & Supervisory Board Member Executive Officer
(Outside) Satohiko Matsuyama
Chairman and Representative Director Tomomi Yatsu Chief General Manager of Manufacturing Center
Hiroyuki Yanagi
Audit & Supervisory Board Member Executive Officer
(Outside) Minoru Morimoto
Masahiko Ikaga President of PT. Yamaha Indonesia Motor
Manufacturing
Executive Officers Executive Officer
President and Chief Executive Officer
Yasuo Tanaka
Chief General Manager of CS Center
Yoshihiro Hidaka
Executive Officer
President and Representative Director
Executive Vice President Motofumi Shitara
Yoshihiro Hidaka Katsuaki Watanabe Managing Director of Yamaha Motor India Pvt.
Chief General Manager in charge Ltd., and Managing Director of Yamaha Motor
of Corporate and Marine India Sales Pvt. Ltd.
Managing Executive Officer
Toshizumi Katou Executive Officer
Eric de Seynes
Senior Executive Officer President of Yamaha Motor Europe N.V.
Katsuhito Yamaji
Executive Officer
Senior Executive Officer Dyonisius Beti
Representative Director
Makoto Shimamoto COO of PT. Yamaha Indonesia Motor
Katsuaki Watanabe Chief General Manager of Mobility Technology
Manufacturing
Chief General Manager in charge Center
of Motorcycle, CS, Market Executive Officer
Development, Automotive, and Senior Executive Officer Toshihiro Nozue
Advanced Technology
Tatsumi Okawa Executive General Manager of Marine Engine
Chief General Manager of Corporate Planning & Business Unit, Marine Business Operations
Finance Center
Executive Officer
Senior Executive Officer Satoshi Hirose
Director Yoichiro Kojima Deputy Chief General Manager of Manufacturing
Center, and Senior General Manager of Engine
Toshizumi Katou Chairman of Yamaha Motor Europe N.V.
Manufacturing Section, Manufacturing Center
Chief General Manager in charge of Solution and
Alliance Strategy Senior Executive Officer Executive Officer
Hiroaki Fujita Hiroyuki Ota
Director Chief General Manager of Advanced Technology
Executive General Manager of Robotics Business
Center, Senior General Manager of New Venture
Katsuhito Yamaji Business Development Section, Advanced
Unit, Solution Business Operations, Senior
Chief General Manager in charge of General Manager of Surface Mount Technology
Technology Center, and Chief General Manager
Manufacturing, Procurement and Powertrain Section, Robotics Business Unit, Solution
of Solution Business Operations
Business Operations, and General Manager of
Quality Assurance Division, Robotics Business
Director Senior Executive Officer Unit, Solution Business Operations
Makoto Shimamoto Masahiro Inoue
Chief General Manager of Procurement Center Executive Officer
Chief General Manager of Vehicle Development
and Design Itaru Otani
Senior Executive Officer President of Yamaha Motor do Brasil Ltda., and
Director Junzo Saitoh President of Yamaha Motor da Amazonia Ltda.
Tatsumi Okawa Chief General Manager of Human Resources &
General Affairs Center Executive Officer
Takeo Noda
Director (Outside) Senior Executive Officer Deputy Chief General Manager of Corporate
Takuya Nakata Kazuhiro Kuwata Planning & Finance Center
President of Yamaha Motor Corporation, U.S.A.
Executive Officer
Director (Outside)
Atsushi Niimi Senior Executive Officer Toshiaki Ibata
Hirofumi Usui Executive General Manager of Boat Business
Unit, Marine Business Operations
Director (Outside) Chief General Manager of Marine Business
Operations, and Executive General Manager of
Genichi Tamatsuka Marine Business Unit, Marine Business Operations Executive Officer
Toyoshi Nishida
Executive Officer
Director (Outside) Chief General Manager of PF Model Unit and
Takehiro Kamigama Yoshitaka Noda Senior General Manager of PF Model
Development Section, PF Model Unit
Chief General Manager of Powertrain Unit
Executive Officer Executive Officer
Audit & Supervisory Akihiro Nagaya Takuya Kinoshita
Chief General Manager of Motorcycle Business
Board Members Chief General Manager of Design Center Operations, and General Manager of New Value
Business Development Division, Motorcycle
Audit & Supervisory Board Member Executive Officer Business Operations
Hiroshi Ito Heiji Maruyama
Deputy Chief General Manager of Powertrain
Audit & Supervisory Board Member Unit, Chief General Manager in charge of
Automotive Business, and Chief General
Kenji Hironaga Manager in charge of NLV Business Development
5Group Companies
JAPAN PT. Yamaha Motor Parts Manufacturing Indonesia France
Yamaha Motorcycle Sales Japan Co., Ltd. (YPMI) MBK Industrie
Yamaha Motor Engineering Co., Ltd. PT. Toyo Besq Precision Parts Indonesia (TBI) Spain
Sugo Co., Ltd. PT. Yamaha Motor Electronics Indonesia (YEID) Motor Center BCN S.A.
Yamaha Kumamoto Products Co., Ltd. PT. Yamaha Motor Mold Indonesia (YMMID) Finland
Yamaha Marine Hokkaido Manufacturing Co., Ltd. PT. Yamaha Motor RND Indonesia (YMRID) Inhan Tehtaat Oy Ab
Yamaha Amakusa Manufacturing Co., Ltd. PT. Sakura Java Indonesia Russia
Yamaha Marina Co., Ltd. PT. Kyowa Indonesia LLC Yamaha Motor CIS (YMCIS)
Y's Gear Co., Ltd. PT. Bussan Auto Finance (BAF) Turkey
Yamaha Motor Powered Products Co., Ltd. The Philippines Yamaha Motor Sanayi ve Ticaret Limited Sirketi
Nishi Nippon Skytech Co., Ltd. Yamaha Motor Philippines, Inc. (YMPH) (YMTR)
Yamaha Motor Electronics Co., Ltd. Thailand
Sunward International, Inc. Thai Yamaha Motor Co., Ltd. (TYM)
Hamakita Industry Co., Ltd. Yamaha Motor Parts Manufacturing (Thailand) AFRICA (Abbreviation)
Yamaha Motor Precision Parts Manufacturing Co., Co., Ltd. (YMPT) Nigeria
Ltd. Yamaha Motor Electronics Thailand Co., Ltd. CFAO Yamaha Motor Nigeria Ltd. (CYMNG)
Yamaha Motor Hydraulic System Co., Ltd. (YETH)
Yamaha Motor Assist Co., Ltd. Yamaha Motor Asian Center Co., Ltd. (YMAC)
Yamaha Motor Support & Service Co., Ltd. Malaysia NORTH AMERICA (Abbreviations)
Yamaha Motor Management Service Co., Ltd. HL Yamaha Motor Research Centre Sdn. Bhd. (HLYR) United States
Yamaha Motor Solutions Co., Ltd. Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) Yamaha Motor Corporation, U.S.A. (YMUS)
Yamaha Motor MIRAI Co., LTD. Vietnam Yamaha Motor Manufacturing Corporation of
Sakura Kogyo Co., Ltd. Yamaha Motor Vietnam Co., Ltd. (YMVN) America (YMMC)
A.I.S Corporation Yamaha Motor Parts Manufacturing Vietnam Skeeter Products, Inc.
KYB Motorcycle Suspension Co., Ltd. Co., Ltd. (YPMV) Yamaha Marine Precision Propellers Inc. (YPPI)
Yamaha Travel Service Co., Ltd. Yamaha Motor Electronics Vietnam Co., Ltd. (YEVN) Yamaha Jet Boat Manufacturing U.S.A., Inc. (YJBM)
JUBILO Co., Ltd. India Yamaha Golf-Car Company (YGC)
Mikasa Unyu Co., Ltd. Yamaha Motor India Pvt. Ltd. (YMI) Yamaha Motor Golf-Car Lease Receivable
Ecoole Toyohashi Co., Ltd India Yamaha Motor Pvt. Ltd. (IYM) Corporation (YGCR)
Amagasaki kenkonomori Yamaha Motor India Sales Pvt. Ltd. (YMIS) Yamaha Motor Finance Corporation, U.S.A.
Izumisano Water Front Co., Ltd. Yamaha Motor Research and Development India (YMFUS)
Marine Wave Otaru Inc. Pvt. Ltd. (YMRI) Yamaha Motor Distribution Latin America, Inc. (YDLA)
Choshi Marina Co., Ltd. Yamaha Motor Solutions India Pvt. Ltd. (YMSLI) Yamaha Motor Ventures & Laboratory Silicon
Marina Akita Co., Ltd. Yamaha Motor Electronics India Pvt. Ltd. (YEIN) Valley Inc. (YMVSV)
Hayama Marina Co., Ltd. KYB Motorcycle Suspension India Pvt. Ltd. (KMSI) Yamaha Marine Systems Company Inc.
Yokohama Bay Side Marina Co., Ltd. Bussan Auto Finance India Pvt. Ltd. (BAF India) Benett Marine, Inc.
Pakistan Industrial Power Products of America, Inc.
Yamaha Motor Pakistan (Private) Limited (YMPK) Canada
ASIA (Abbreviations) Singapore Yamaha Motor Canada Limited (YMCA)
China Yamaha Motor Asia Pte. Ltd. (YMAP) Yamaha Motor Finance Canada Ltd. (YMFCA)
Yamaha Motor (China) Co., Ltd. (YMCN) Yamaha Motor Distribution Singapore Pte. Ltd. (YDS)
Shanghai Yamaha Jianshe Motor Marketing
Co., Ltd. (YMSM)
CENTRAL and
Zhuzhou Yamaha Motor Shock-absorber Co., Ltd. OCEANIA (Abbreviations) SOUTH AMERICA (Abbreviations)
(ZYS) Australia Brazil
Yamaha Motor R&D Shanghai Co., Ltd. (YMRS) Yamaha Motor Australia Pty Limited (YMA) Yamaha Motor do Brasil Ltda. (YMDB)
Yamaha Motor Powered Products (Jiangsu) Co., Ficeda Pty Limited Yamaha Motor da Amazonia Ltda. (YMDA)
Ltd. (YMPJ) Yamaha Motor Finance Australia Pty Limited Yamaha Motor Componentes da Amazonia Ltda.
Yamaha Motor Electronics Suzhou Co., Ltd. (YMFA) (YMCDA)
(YESZ) Australian Motorcycle and Marine Finance Pty Yamaha Administradora de Consorcio Ltda. (YAC)
Yamaha Motor Solutions Co., Ltd. Xiamen Ltd. Banco Yamaha Motor do Brasil S.A. (BYMD)
(YMSLX) Yamaha Motor Insurance Australia Pty. Ltd. Yamaha Motor do Brasil Corretora de Seguros
Chongqing Jianshe Yamaha Motor Co., Ltd. New Zealand Ltda. (YMDCS)
(CJYM) Yamaha Motor New Zealand Limited (YMNZ) Yamaha Motor do Brasil Logistica Ltda. (YMBL)
Zhuzhou Jianshe Yamaha Motor Co., Ltd. (ZJYM) Yamaha Motor Finance New Zealand Limited Yamaha Motor Electronics do Brasil Ltda. (YEBR)
Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) (YMFNZ) Argentina
Sichuan Huachuan Yamaha Motor Parts Yamaha Motor Insurance New Zealand Limited Yamaha Motor Argentina S.A. (YMARG)
Manufacturing Co., Ltd. (SHY) Peru
Chongqing Pingshan TK Carburetor Co., Ltd. Yamaha Motor del Peru S.A. (YMDP)
(PTK) EUROPE (Abbreviations) Yamaha Motor Selva del Peru S.A. (YMSP)
Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS) The Netherlands Colombia
Taiwan Yamaha Motor Europe N.V. (YMENV) Industria Colombiana de Motocicletas Yamaha
Yamaha Motor Taiwan Co., Ltd. (YMT) Germany S.A. (Incolmotos Yamaha)
Topmost Consulting Co., Ltd. (TCC) Yamaha Motor Deutschland GmbH. (YMG) Mexico
Yamaha Motor R&D Taiwan Co., Ltd. (YMRT) Italy Yamaha Motor de Mexico, S.A. de C.V. (YMMEX)
Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) Motori Minarelli S.p.A. Yamaha Motor Personnel Service Mexico S.A. de
Yamaha Motor Electronics Taiwan Co., Ltd. (YETW) Yamaha Motor Research & Development Europe C.V. (YMPSMX)
Indonesia S.r.l. (YMRE) Uruguay
PT. Yamaha Indonesia Motor Manufacturing Yamaha Motor Racing S.r.l. (YMR) Yamaha Motor Uruguay S.A. (YMUY)
(YIMM)
PT. Yamaha Motor Nuansa Indonesia (YMNI)
6History
1955 1971 Industries Group.
Yamaha Motor Co., Ltd. is founded with Haraban Motor Co. is founded in Indonesia. YMA is founded in Australia.
Genichi Kawakami as the first President. Technical assistance agreement for motor-
Production of our first motorcycle, the 1972 cycle production is signed with Escorts Ltd.
Headquarters is moved to present location in India.
125cc Yamaha "YA-1," commences.
in Iwata City.
YA-1 wins the 3rd Mount Fuji Ascent Race
First win in Motocross World GP at Swedish 1984
and captures first, second and third place at Contract is signed to develop, produce and
GP (250cc class) and Luxembourg GP
the 1st All Japan Autobike Endurance Road supply automobile engines to Ford Motor
(500cc class).
Race. Co. (U.S.).
1958 1973 Technical assistance contract is signed with
YMCA is founded in Canada. Italy's Motori Minarelli.
Takes 6th place in first attempt at Catalina
Joint venture agreement is signed with
Grand Prix in the U.S. (Yamaha's interna-
Brunswick Co. (U.S.). 1986
tional racing debut). YMMC is founded in the U.S.
Wins first manufacturer and rider titles in
Yamaha de Mexico S.A. de C.V. is estab- YMT is founded in Taiwan.
250cc class of the Motocross World GP.
lished with investment by Nippon Gakki Technical assistance contract for motorcycle
First Yamaha por table generator model
(presently Yamaha Corporation) and com- technology is signed with Italy's Belgarda
"ET1250" is released.
mences sales of Yamaha Motor products. S.p.A.
First Yamaha racing kart model "RC100" is
1960 released. First Yamaha personal watercraft (PWC)
Yamaha International Corporation (YIC) is "WaveRunner 500" is released.
founded in U.S. as subsidiary of Nippon 1974
Hisao Koike is appointed as second YMC 1987
Gakki and commences sales of Yamaha Motor First Yamaha-made surface mounter "21
president.
products. Series" is released.
Wins manufacturer titles in all classes of
First Yamaha outboard motor "P-7" is re- First Yamaha gas heat pump (GHP) model
World GP road race, 125cc, 250cc, 350cc
leased. "YGC401W" is released.
and 500cc.
First Yamaha FRP boat models "CAT-21" and Limited production of Yamaha's first com-
YIMM is founded in Indonesia as motorcycle
"RUN-13" are released. mercial-use unmanned helicopter "R-50" (20
parts maker.
1961 Manufacture and sales of FRP pools com- units) is released.
New listing on First Section of Tokyo Stock mences.
1989
Exchange. Machine mounting the Yamaha "OX88" rac-
First appearance in World GP road race. 1975
First Yamaha golf car model "YG292" is re- ing engine competes in F1 for the first time.
CAT-21 wins 1st Pacific 1,000 km Motorboat
leased.
Marathon. 1990
1976 Corporate Mission and long-term manage-
1963 First Yamaha industrial robot model, an "arc ment vision are announced.
Pearl Yamaha is founded in India. YMP is founded in Portugal.
welding robot," is released.
Wins first 250cc class race in World GP
First Yamaha marine diesel "MD35" is re-
road race (Belgium GP). 1991
leased. YMF is founded in France.
1964 YMMEX is founded in Mexico.
Captures first manufacturer and rider titles 1977
YMC-related divisions of Yamaha Interna-
in 250cc class of the World GP road race. 1992
tional Corporation are separated to found CJYM is founded in China.
Siam Yamaha Co., Ltd. is founded in Thai-
Yamaha Motor Corporation, U.S.A. YMAG is founded in Austria.
land.
Captures manufacturer and rider titles for YMH is founded in Hungary.
1965 the first time in 500cc class of the Moto-
Tie-up with Toyota Motor Co. to develop cross World GP. 1993
and manufacture "Toyota 2000GT." NYM is founded in China.
Model is displayed at the Tokyo Motor 1978 Regionally limited release of the electrically
First Yamaha land car model "G1-9AD" is power assisted bicycle "PAS."
Show.
released.
First Yamaha FRP fishing boat is built.
First Yamaha snow thrower model "YT665" 1994
1966 is released. Takehiko Hasegawa is appointed as fourth
Full export operations are transferred from YMC president.
Nippon Gakki to Yamaha Motor. 1979 LYM is founded in China.
Yamaha's first ATV model "YT125" is re-
Technical assistance agreement is signed
with Kong Hsue Sheh to produce motorcycles
leased in the U.S. 1995
"XT500" wins 1st Paris-Dakar Rally. Wheelchair electric power unit "JW-I" is re-
in Taiwan.
leased.
1968 1981 EYML is established in India.
SEMSA is founded in Spain.
YMENV is founded in the Netherlands.
First Yamaha snowmobile "SL350" is exhibit-
1996
1982 YMARG is founded in Argentina.
ed at Chicago Trade Show. Motorcycle production and marketing tie-up
First Yamaha FRP utility boat models "W-16" with Motobecane (France). 1997
and "W-18" are released. YMNI is founded in Indonesia.
1983
1969 Hideto Eguchi is appointed as third YMC 1998
First Yamaha multipurpose engine model president. YMVN is founded in Vietnam.
"MT100" is released. YMDA is founded in Brazil. YMAP is founded in Singapore.
Technical assistance agreement for motor- YMDP is founded in Peru.
1970 cycle production is signed with China North
YMDB is founded in Brazil.
7History (Continued)
2000 2009 2014
Corporate ties with Toyota Motor Corp. are Tsuneji Togami is appointed as seventh YMC Fir s t leaning mul ti-wheel motor c ycle
strengthened. president. “TRICITY” is released.
Yamaha Marine Co., Ltd. is merged into YMC. Aggregate production of automobile engines
2001 YMTR is founded in Turkey. reaches 3 million units.
Toru Hasegawa is appointed as fifth YMC
New motorcycle manufacturing plant in
president. 2010 Argentina is completed and commences
Hiroyuki Yanagi is appointed as eighth YMC
2002 operations.
president.
Limited regional release of the electric com- Next-generation compact, high-performance
muter motorcycle "Passol." 2011 engine “BLUE CORE” is developed.
Manufacture of 50cc Japanese-market scooters YIME and YIMA Group companies are
is shifted to Taiwan. founded in Europe and the U.S. for Intelli-
2015
Yamaha Jubilo Rugby Football Club wins
gent Machinery product sales.
2004 the All-Japan Rugby Football Championship
Commences increased production of Japanese
Wins 1st MotoGP rider championship title. for the first time.
fishing boats to aid in recovery efforts from
Motorcycle manufacturing and sales company
2005 the Great East Japan Earthquake and Tsunami.
YMPK commences operations in Pakistan.
Takashi Kajikawa is appointed as sixth YMC Iwata South Factory engine assembly line is
Motorcycle development company YMRID
president. integrated into Iwata Main Factory.
commences operations in Indonesia.
YMCIS is founded in Russia. New company for new business development
Life Science Laboratory is opened as research
2012
Design Center is established. YMVSV is founded in Silicon Valley, USA.
and development center for YMC’s biotech- New company Yamaha Motor MIR AI is
ASEAN Integrated Development Center
nology business. founded to promote hiring of persons with
(Thailand) and India Procurement Center
Yamaha captures MotoGP triple crown by disabilities.
are established.
winning the rider, team and manufacturer titles.
Commences OEM supply of electrically
power assisted bicycle drive units to Euro-
2016
2006 Aggregate production of Yamaha Performance
Motorcycle manufacturing factory YMMWJ pean market.
Damper reaches one million units.
is founded in Indonesia. Company founder Genichi Kawakami is in-
Mass-production of microalgae as a source ducted into Japan Automotive Hall of Fame. 2017
for the high-potential health additive Astax- Yamaha Motor Innovation Center is opened.
anthin commences.
2013 New Hamamatsu IM Base is opened.
The "Revs your Hear t" brand slogan is
Yamaha Motor Foundation for Spor ts is Achieves 500th win in world championship
established.
founded. road race.
Cumulative Yamaha outboard motor pro-
CELL HANDLER is released to provide
2007 duction passes 10 million mark.
solutions in the medical field.
YMPH is founded in the Philippines. YMRI is founded in India.
YIMS is founded in China. 2018
2008 Kikugawa Test Course is completed. Yoshihiro Hidaka is appointed as ninth YMC
YMKH is founded in Cambodia. president.
IYM is founded in India.
Number of Employees
Fiscal year 2013 2014 2015 2016 2017
Yamaha Motor Co., Ltd. 10,245 10,377 10,440 10,511 10,564
(average age) (42.0 years old) (42.3 years old) (42.8 years old) (43.0 years old) (43.2 years old)
Consolidated companies 43,137 42,285 42,866 42,639 43,015
Total 53,382 52,662 53,306 53,150 53,579
Number of Recruited Graduates (Yamaha Motor Co., Ltd.)
Fiscal year 2015 2016 2017 2018 2019 (Plan)
College graduates* 193 212 207 206 200
(For office work, marketing) (55) (50) (60) (63) (65)
(For engineering, production-related work) (138) (162) (147) (143) (135)
High school graduates 56 58 57 57 60
Total 249 270 264 263 260
* Includes graduate schools, two-year/technical colleges and specialized schools
8FACT BOOK 2018 Product Business Section
Motorcycles
MT-10SP MT-09ABS YZF-R1M YZF-R25
BOLT XSR700 YZ250FX
Product Profile
Motorcycles play a familiar and vital role in the lives of people around got off to a successful start, winning in its debut entries at Japan’s top
the world, their applications spanning from pure utility, such as the two motorcycle races at the time, while also receiving high acclaim
transpor tation of goods, to personal enjoyment and spor ts. The for its product quality. To scale up production and market the YA-1,
Yamaha Motor group satisfies these needs with its diverse product Yamaha Motor Co., Ltd. was established. Some years later, in 1961,
lineup. Yamaha motorcycles are made to a variety of specifications, Yamaha entered its first World GP race. Since then and to this day,
each type featuring unique technologies serving its particular use: Yamaha has continued to challenge itself on the racing scene, making
scooters, used primarily for day-to-day mobility, such as commuting the art of engineering based on technologies and know-how a hall-
and shopping trips; sports and cruiser models, used widely in urban mark of the Yamaha brand.
areas and for long-distance touring; trail models for off-road excur-
sions; and racing machines for road racing, motocross and other Current Business and Market Conditions
competitions. Japan
For the market as a whole, scooters with an engine displacement of
Background of the Business 50cc and under (class I), which are used primarily for commuting and
During World War II, Nippon Gakki Co., Ltd. (founded in 1897, pres- work-related activities, occupy almost half of all unit sales. Motorcy-
ently Yamaha Corporation), the company from which Yamaha Motor cles with an engine capacity of 51cc or larger fall into a number of
was later spun off, was assigned to apply its technologies in musical categories, from scooters to large motorcycles and sports models for
instrument manufacturing to the production of propellers for mili- personal enjoyment. The Japanese market is also unique in that it has
tary aircraft. After the War ended, the company sought ways to use a driver’s license restricted to operation of AT (automatic transmis-
its manufacturing facilities for peaceful ends. Eventually, it entered sion) motorcycles. In recent years, large motorcycles for riders inter-
the motorcycle business as the motorcycle manufacturing division ested in touring and sport riding as well as highly practical 125cc
of Nippon Gakki. The company’s first motorcycle model, the YA-1, scooters have been popular.
Japan Motorcycle License Types and Regulations
Over 50cc to Over 125cc to Over 250cc to
Displacement 50cc and under Over 400cc
125cc and under 250cc and under 400cc and under
Road Traffic Act designation Moped Regular motorcycle Large motorcycle
Road Transport Vehicle Act Light two-wheeled
Class I moped Class II moped Compact two-wheeled vehicle
designation vehicle
Limited compact
license Large motorcycle
License required Moped license Regular motorcycle license
license
Speed limit on normal roads 30 km/h 60 km/h
Legal number of riders 1 2 (excluding vehicles with no rear seat)
Highway usage Prohibited Allowed
Two-step right turn Required Prohibited
Curbside lane usage Required Not required
Vehicle inspection Not required Required
10TMAX TRICITY125 E-VINO NMAX
Fascino QBIX GDR155
Europe India
As one would expect from the birthplace of motorcycles, motor India has become the world’s largest motorcycle market, with total
cycles have a well-established place in European society as part of demand for new models reaching about 19 million units in 2017. The
the culture. The market is characterized by widespread use of motor scooter category in particular, is showing remarkable growth, and
cycles among riders of all ages as a commuter vehicle and as means now accounts for roughly 30% of total demand. With the country’s
for recreation, from touring through the countryside to circuit racing development having entered a period of increased motorization,
and other sports. Motorsports are also popular there. Over half of Yamaha has introduced new scooters every year since 2012, and
the MotoGP racing series, the world’s premier motorcycle racing these models have been well received, particularly by young customers.
championship, is held in Europe. Yamaha is also working to increase sales by expanding its lineup of
lower priced, more affordable models.
North America
The North American market is characterized by its predominance of Production
motorcycle enthusiasts. Cruisers, with their low-riding seats and long
Country Name of company (Factory)
bodies—perfectly suited for riding on long stretches of straight,
open road—are a representative category, but there is also a large Japan Yamaha Motor Co., Ltd. (Iwata Main Factory)
segment of users who enjoy riding off-road or on mountainous ter- Europe France MBK Industrie
rain for sport or recreation. The popularity and extensive variety of
Indonesia PT. Yamaha Indonesia Motor Manufacturing
motorsports practices by professionals and amateurs alike are other
unique qualities of the North American market. Thailand Thai Yamaha Motor Co., Ltd.
Vietnam Yamaha Motor Vietnam Co., Ltd.
ASEAN Region
In the ASEAN region, motorcycles are a primary mode of transpor- Philippines Yamaha Motor Philippines, Inc.
tation for commuting to work and school and for daily living in many Malaysia Hong Leong Yamaha Motor Sdn. Bhd.
communities. They also serve an important role as social infrastruc-
ture, assisting the flow of goods and services. Practical, smaller dis- Asia Taiwan Yamaha Motor Taiwan Co., Ltd.
placement motorcycles around 125cc are traditionally the main- Chongqing Jianshe Yamaha Motor Co., Ltd.
stream choice. However, since the turn of the century there has
China Zhuzhou Jianshe Yamaha Motor Co., Ltd.
been a growing segment of users resembling those in developed
markets who favor more personalized and luxurious features. Jiangsu Linhai Yamaha Motor Co., Ltd.
Yamaha was quick to introduce automatic transmission motorcycles India India Yamaha Motor Pvt. Ltd.
to this market, and is now recognized as a leading company.
Pakistan Yamaha Motor Pakistan Private Ltd.
China Brazil Yamaha Motor da Amazonia Ltda.
With domestic demand for new motorcycles around 8 million units
Central Mexico Yamaha Motor de Mexico, S.A. de C.V.
annually, China is the world’s second largest motorcycle market and
and South Industria Colombiana de Motocicletas
home to numerous motorcycle makers. Demand for scooters, which Colombia
America Yamaha S.A.
previously accounted for roughly 10% of total demand, grew to
almost 40% of demand during 2016, and is expected to continue to Argentina Yamaha Motor Argentina S.A.
increase going forward.
Africa Nigeria CFAO Yamaha Motor Nigeria Ltd.
In addition, with growing awareness of environmental issues,
the number of users selecting fuel injection-equipped models is
increasing, and Yamaha is pursuing a product strategy that focuses on
attracting these customers.
11Motorcycles (Continued)
FY2017 worldwide demand FY2017 worldwide demand and FY2017 Yamaha Motor unit sales
Note: Yamaha Motor surveys Yamaha Motor unit sales
Note: Yamaha Motor surveys
Japan 103 (1.9%)
Japan 384 (0.7%) Rest-of-world North America
Rest-of-world North America 535 (1.0%) 461 (8.5%) 70 (1.3%)
7,315 (13.5%)
Europe 1,501 (2.8%) Europe 199
Yamaha
5,390 (3.7%)
(10.0%)
Worldwide Worldwide Unit sales
demand Asia* demand
53,995 53,995 5,390
44,260
Unit: thousands
Unit: thousands (82.0%) Unit: thousands (%): share of
(%): share of (%): share of unit sales
demand demand
Other companies Asia*
48,604 (90.0%) 4,558 (84.6%)
* Asia excludes Japan * Asia excludes Japan
Yamaha Motor unit sales Yamaha Motor sales
Unit: thousands Unit: billion ¥
7,000 1,100
1,032.6 1,045.2
1,000 977.6 136.3
6,000 5,799 149.1 930.1
900 150.0
587 5,390 119.8
5,218 5,154
461 800
5,000 524 452
700
4,000
600 671.7
628.7
612.2 579.6
500
3,000 4,819
4,286 4,307 4,558
400
Rest-of-world
Rest-of-world
2,000 300
Asia Asia
Europe 200 136.2 Europe
1,000 116.0 127.9 138.5
North America 100 North America
53.4 72.3 55.9 52.7
191 79 89 77 70
123 209 110 208 110 199 103 Japan 46.0 46.3 47.0 46.0 Japan
0 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
12Boats
SR-X 24 multipurpose boat EXULT36 large boat DW-480-0A fishing boat
Product Profile Current Business and Market Conditions
Boats are used for two major purposes: commercial use and leisure. In Japan, Yamaha Motor is a full-spectrum marine manufacturer, of-
Commercial boats can be categorized roughly into Japanese-style fering a full lineup of products in all categories, from fishing and utility
utility boats and fishing boats, both of which are an indispensable boats—with hulls designed to fit each region’s fishing methods—to
part of the everyday lives of fishermen. Recreational boats include large recreational cruisers and fishing boats.
powerboats, used for activities from spor t fishing to cruising and water-
skiing, and sailboats. Production
Name of company Location
Background of the Business
In the latter part of the 1950s, Yamaha started joint research and de- Fishing boats, Yamaha Marine Hokkaido Yakumo,
velopment of FRP (Fiber Reinforced Plastics)—a promising new ma- utility boats Manufacturing Co., Ltd.*1 Hokkaido, Japan
terial at the time—with Nippon Gakki Co., Ltd. (presently Yamaha Small boats, Yamaha Amakusa Manufacturing Kamiamakusa,
Corporation), and in 1960 began producing and marketing FRP utility boats Co., Ltd.*1 Kumamoto, Japan
boats. In 1965, the Company also started production of sailboats and
fishing boats. Medium-size
YM Shido Co., Ltd.*2
Sanuki,
Yamaha Motor has continuously developed and designed its and large boats Kagawa, Japan
products using performance simulation and 3D CAD systems, and *1 Group company *2 Contract manufacturer
introduced new manufacturing technologies to reduce the environ-
mental impacts of production.
FY2017 domestic demand for pleasure-use boats
Note: Yamaha Motor surveys
Yamaha
719
(38.8%)
Total
demand
Other
companies 1,852 units
1,133
(61.2%)
Yamaha Motor unit sales Yamaha Motor sales
Units Unit: billion ¥
1,500 15
1,075 1,043
984 10.2 10.0
1,000 957 10
9.0 9.0
298 324
493 293
500 5
686 664 719
582 Fishing boats and
utility boats
0 Pleasure-use boats 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
13Marine Engines
F350A F150D F125A F90C F25G F8F F2B M-15
Product Profile
Marine engines used to propel boats can be categorized into three and also offer exceptional environmental performance, as well as
types: outboard motors, stern drives (inboard-outboard motors), electric models used for freshwater and inshore fishing and other
and inboard motors. Outboard motors, which are suited for small to activities. Yamaha Motor also offers a complete lineup of inboard and
medium-size boats, are mainly known for their excellent affordability, stern drive motors for everything from commercial applications to
environmental friendliness, ease of maintenance and high space effi- recreational boating.
ciency and are used by a variety of people all over the world. In de- Also, among our products installed on boats to complement
veloped regions like Europe and North America, they are primarily outboard motors is an information management system that relays
used for leisure, while in emerging countries they are predominantly engine and navigational statuses to the driver, and a boat control sys-
used for fishing and transport/transportation. tem that assists in maneuvering medium-size to large boats at low
speeds through narrow areas.
Background of the Business
Applying its small engine technology developed for motorcycles, Environmental Compliance
Yamaha Motor released its first marine engine, the small outboard Yamaha Motor offers a full line of products that comply with volun-
engine P-7, in 1960. In the more than half-century that followed, the tary restrictions set by the Japan Marine Industry Association, as well
Company has expanded its marine engine lineup to suit manifold as standards set by 2010 EPA (United States Environmental Protec-
uses and conditions in the various locations they are used, focusing tion Agency) regulations on exhaust emissions and 2008 CARB
especially on outboard motors, including models with increasingly (California Air Resources Board) regulations.
large horsepower and models that have better fuel efficiency and are
designed to withstand more extreme environments. Cumulative Production
production of Yamaha outboard motors reached 10 million units in Name of company (Factory) Location
April 2013.
Medium-size and large Fukuroi,
4-stroke outboard motors Yamaha Motor Co., Ltd. Shizuoka,
Current Business and Market Conditions and large 2-stroke (Fukuroi South Factory)
outboard motors Japan
More than 90% of Yamaha outboard motors are exported to mar-
kets worldwide, where they are currently being sold in about 180 Small 4-stroke outboard
motors and small and Yamaha Kumamoto Products Yatsushiro,
Kumamoto,
countries and territories. Their applications cover everything from medium-size 2-stroke Co., Ltd.* Japan
fishing to leisure, and include the more simply constructed 2-stroke outboard motors
models suitable for operating environments in emerging countries, Small 4-stroke outboard Thai Yamaha Motor
Thailand
motors Co., Ltd.*
4-stroke models which are in high demand in developed countries
* Group company
14Outboard Motor Cooling Structure and Features Helm Master Boat Control System
An outboard motor brings in water from the outside and uses
it to cool the engine. This is the main difference between out-
boards and land vehicles with liquid-cooled engines like motor-
cycles.
Engine
Drive shaft
SR320FB cruiser featuring Helm Master
Water pump The Helm Master digitally controls all the steering, gear shifting and
throttle work of twin or triple mount large-class Yamaha outboards.
Complementing the standard steering and remote control unit, the
Cooling water inlet single joystick control enables fore-aft, port-starboard and diagonal
motion as well as in-place rotation of the bow.
Exhaust and
cooling water
FY2017 worldwide demand for outboard FY2017 worldwide demand and FY2017 Yamaha Motor unit sales of
motors Yamaha Motor unit sales of outboard motors outboard motors
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Rest-of- North
world North America
265 Worldwide America Worldwide Yamaha 109
(32.3%) demand 298 demand 301 Rest-of- Unit sales (36.4%)
820 (36.3%) 820 (36.6%) world 301
Unit: thousands Unit: thousands
138 Unit: thousands
(%): share of (%): share of (46.0%) (%): share of
unit sales
demand demand
Europe Europe
258 53
(31.4%) Other companies (17.6%)
520
(63.4%)
Yamaha Motor unit sales of outboard motors Yamaha Motor sales from marine engines
Unit: thousands Unit: billion ¥
400 200
174.6 175.3
329 160.9 167.0
300 292 301
300 150
200 100
100 50
0 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
15Personal Watercraft
WaveRunner-GP1800 personal watercraft 242X E-Series sport boat
Product Profile Current Business and Market Conditions
Personal watercraft (or PWC) come in two varieties: one that re- Yamaha PWC feature a highly stable and streamlined hull built on
quires the rider to stand (one-person capacity), and another that is technologies Yamaha Motor developed for boats, and a compact,
ridden from a seated position (up to three people). PWC mount a lightweight, yet powerful engine utilizing the Company’s motorcycle
small engine, but rather than using a propeller for propulsion they and marine engine technologies. Most Yamaha PWC employ
draw in water from the intake section at the bottom of the hull and 4-stroke engines. These models meet environmental regulations in
shoot it out from the back with a jet-propulsion mechanism. The the U.S. and Japan, the largest markets, which include U.S. EPA (Envi-
Yamaha 242 Limited S is a sport boat that uses the same kind of pro- ronmental Protection Agency) regulations and Japan Marine Industry
pulsion system. Association voluntary regulations.
Background of the Business Production
In 1986, Yamaha Motor launched its first product, the WaveRunner Name of company (Factory) Location
500. The product’s marketing concept, “A water vessel anyone can
Yamaha Motor Co., Ltd. Iwata,
ride, with assurance and convenience,” was welcomed by markets Engines
(Iwata South Factory) Shizuoka, Japan
and effectively expanded the enjoyment of marine recreation be-
Yamaha Motor Manufacturing
yond existing mainstream activities like cruising and fishing. PWC at- Georgia, U.S.A.
Corporation of America*
tract many users, mainly in North America. Assembly
Yamaha Jet Boat Manufacturing
Tennessee, U.S.A.
U.S.A., Inc.*
* Group company
FY2017 worldwide demand for PWC FY2017 Yamaha Motor unit sales of PWC
Note: Yamaha Motor surveys
Rest-of-
world Worldwide
30 demand Rest-of- Unit sales
U.S.A. world U.S.A.
(30.8%) 97 43 26
67 17 Unit: thousands
Unit: thousands (69.2%) (39.6%) (%): share of (60.4%)
(%): share of unit sales
demand
Yamaha Motor unit sales of PWC Yamaha Motor sales from PWC
Unit: thousands Unit: billion ¥
50 80
41 41 43
40 64.8 62.3 65.3
40
60 55.8
30
40
20
20
10
0 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
16Swimming Pools
School pools Flat pools (GRANSCINA)
Children’s pools Leisure pools
Product Profile Current Business and Market Conditions
In Japan, school swimming pools, children’s pools, leisure pools, pools As pools at public facilities, kindergartens and nursery schools, and
for health and rehabilitative use, competition pools and pool renova- elementary and junior high schools increasingly deteriorate, demand
tion form the major demand for this segment. By material, pools can for new construction and renovations is increasing. Pools are also
be categorized into FRP (Fiber Reinforced Plastics) pools, metal being used at social welfare facilities and medical institutions for safe
pools and concrete pools. walking and exercise to improve the health of the elderly and persons
with disabilities.
[Reference] Advantages of FRP Pools Yamaha Motor is proactively expanding its product lineup with pools
FRP is a strong, lightweight material that molds easily. FRP pools are for a variety of purposes for different generations and lifestyles, while at
resistant to weathering and earthquakes and retain moisture well. the same time introducing new technologies and equipment to make pools
Construction time is also shorter because the units from the factory environmentally friendly through re-use and recycling.
are simply assembled on-site. We also provide maintenance and other operations for public
pool facilities, and are utilizing the exper tise we have developed
Background of the Business through these operations in new products.
Utilizing FRP technologies cultivated in its boat development and As a leading pool company, Yamaha offers total support, from plan-
manufacturing, Yamaha Motor commercially released Japan’s first ning and design to manufacturing, installation, and after-sales service.
100% FRP pool in 1974. Yamaha has supplied a large number of pools
across Japan since then. Production
We have achieved top position in aggregate domestic ship- Name of company (Site) Location
ments of school pools, and recorded strong sales of pools for pre-
schools in recent years. Yamaha Motor Co., Ltd. (Arai Site) Kosai, Shizuoka, Japan
FY2017 domestic public school pool* FY2017 domestic FRP pool* demand Yamaha Motor sales from pools
demand by material and Yamaha Motor unit shipments
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Unit: billion ¥
Other Other companies’ pools 6
10 (4.6%) 12 (9.1%)
5 4.8
4.4 4.4 4.3
4
Domestic Domestic
Metal demand FRP demand 3
75 217 units 132 132 units
(34.6%) (%): share of (60.8%) (%): share of 2
demand demand
Yamaha pools 1
120
(90.9%)
0
’14 ’15 ’16 ’17
* Longer than 20m
17All-Terrain Vehicles & Recreational Off-highway Vehicles
Grizzly EPS YXZ1000R SS Wolverine X4
Product Profile
All-Terrain Vehicles (ATVs) and Recreational Off-highway Vehicles model with two rows of seating for four people that is mainly sold in
(ROVs) are off-road-specific vehicles capable of handling all sorts of North America and other overseas markets.
unpaved or rough terrain found in grasslands, mountain trails, sandy
areas, etc. ATVs seat one rider and have a steering system with han- Current Business and Market Conditions
dlebars, etc., similar to a motorcycle, while ROVs are designed to fit The U. S . mar ket accounts for over 50% of wor ldwide AT V
two or more people and have a steering wheel system, etc., similar demand due to its large stretches of natural terrain, unpaved roads,
to an automobile. Both are used in a wide range of ways, from lei- and large ranches and farms all over the country. Yamaha Motor
sure and sport riding to utility work in the agriculture industry, etc. meets these diverse needs with its wide range of products that include
utility models, sports models and more.
Background of the Business The main market for ROVs is also the U.S. In addition to de-
Yamaha’s ATVs were developed using technologies created and mand as a vehicle for outdoor recreation, there is stable demand for
matured in the process of developing and manufacturing off-road ROVs as vehicles for utility use in a variety of industries, and market
motorcycles. Sales of Yamaha AT Vs began in the U.S. in 1979 scale is growing year after year.
with Yamaha Motor’s first ATV, the YT125. Since then, Yamaha has
gone on to market a variety of AT V models that answer real Production
market needs. We also have a broad lineup in the ROV segment, Name of company Location
with multi-purpose models, recreational models, and pure sports
models. In 2017, we introduced the Wolverine X4, a recreational Yamaha Motor Manufacturing Corporation of America* Georgia, U.S.A.
* Group company
FY2017 worldwide demand for ATVs FY2017 Yamaha Motor unit sales of ATVs
Note: Yamaha Motor surveys
Rest-of- Worldwide Rest-of- Unit sales
world demand U.S.A. world U.S.A.
211 58 28
184 394 30 Unit: thousands
(53.4%) (48.5%)
(46.6%) Unit: thousands (51.5%) (%): share of
(%): share of unit sales
demand
Yamaha Motor units sales of ATVs & ROVs Yamaha Motor sales from ATVs & ROVs
Unit: thousands Unit: billion ¥
80.1
150 80
ROVs
71.2
ATVs
65.5
60 55.8
100
22 20
15 40
12
50
20
53 55 57 58
0 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
18Snowmobiles
Apex X-TX LE VK 540V Snoscoot
Product Profile Current Business and Market Conditions
The snowmobile uses two skis at the front for changing directions While Nor th America, Russia and the Scandinavian countries of
and track belts at the rear for engine-driven propulsion. It has devel- Sweden, Norway and Finland constitute the largest markets, Yamaha
oped into a mode of transportation for people in snowy areas, and snowmobiles are sold in over 30 countries worldwide, including
also as a source of motorsports and leisure enjoyment. Applications Japan and other countries throughout Europe and Asia. In recent
can be broken down roughly into leisure and utility. Additionally, in years, there have been greater calls for better environmental perfor-
Japan, snowmobiles are also used in winter for power line mainte- mance from snowmobiles as well. Yamaha Motor has answered this
nance, for spreading snow-melting agents on cultivated areas, for fish by continuing to pioneer the development of models with 4-stroke
farming in frozen lakes, etc. engines.
Background of the Business Production
Applying the engine technologies it had developed for motorcycles, Name of company (Factory) Location
Yamaha Motor released its first snowmobile model, the SL350, in
1968 and its first model for recreational use in 1970. Since then the Iwata,
Yamaha Motor Co., Ltd. (Iwata Main Factory)
Company has worked to expand its lineup, catering to a variety of Shizuoka, Japan
needs as the only snowmobile manufacturer (of completely built up
units) in Japan.
FY2017 worldwide demand for snowmobiles FY2017 Yamaha Motor unit sales of snowmobiles
Note: Yamaha Motor surveys
Russia Rest-of-world Other
5 (4.1%) 1 (0.6%) 0 (1.2%)
Russia
Europe 1
19 (9.8%) U.S.A.
(15.0%) 3
Worldwide Europe (29.2%)
U.S.A. Unit sales
demand 2
54 (20.2%) 11
128
Unit: thousands
(42.1%) Unit: thousands
(%): share of
(%): share of unit sales
demand
Canada
49 Canada
(38.2%) 4
(39.5%)
Yamaha Motor unit sales of snowmobiles Yamaha Motor sales from snowmobiles
Unit: thousands Unit: billion ¥
30 25
22.4
25
20
21 16.5 16.4
20
15 13.8
15 14 13
11 10
10
5
5
0 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
19Golf Cars
G30As (five-passenger model) Drive2 (two-passenger model)
Product Profile Current Business and Market Conditions
Golf cars have become popular on golf courses today because they In Japan, demand is highest for five-passenger models, which also
save labor, let golfers transport their own clubs, lighten work for cad- carry caddies, and in the U.S., where caddies are often not used, de-
dies, and encourage smoother, more enjoyable rounds. Various spec- mand is highest for two-passenger models. Working to create an
ifications are available based on market and consumer (golf clubs and easier, more comfortable round for golfers, Yamaha Motor intro-
resorts) needs. Options include passenger capacity (1, 2, or 5 pas- duced in 1996 a model that can be remote control operated, with an
sengers), the power unit (gasoline engine or electric motor) and the electromagnetic guidance system that uses mounted sensors to auto
operating system (electromagnetic guidance or manual). matically trace electric cables buried underground. In 2000, the
Company introduced a more environmentally friendly model
Background of the Business equipped with a much quieter electric motor.
In 1972, Yamaha Motor began developing a land car for use at a re-
sort owned and operated by Nippon Gakki (presently Yamaha Cor- Production
poration), later segueing into the development of golf cars, which the Name of company Location
Company released for the first time in 1975 with its YG292 model.
Subsequently, as the business has grown, in addition to production at Kakegawa,
Yamaha Motor Powered Products Co., Ltd.*
our factory in Japan, we commenced production at a factory in the Shizuoka, Japan
United States in 1988 followed by Thailand in 2015, and have now
Yamaha Motor Manufacturing Corporation
produced more than one million golf cars in total. Georgia, U.S.A.
of America*
* Group company
FY2017 worldwide demand for golf cars FY2017 Yamaha Motor unit sales of golf cars
Note: Yamaha Motor surveys
Rest-of-world
Rest-of-world 6 (9.9%)
34 (18.6%)
Japan
7
(10.2%)
Japan Worldwide
demand Unit sales
8
(4.2%) 181 65
Unit: thousands Unit: thousands
(%): share of (%): share of
demand demand
North America North America
140 (77.2%) 52 (79.9%)
Yamaha Motor unit sales of golf cars Yamaha Motor sales from golf cars
Unit: thousands Unit: billion ¥
80 50
70
65 41.6
63 61 63 38.9
40
60 36.1
31.1
50 30
40
30 20
20
10
10
0 0
’14 ’15 ’16 ’17 ’14 ’15 ’16 ’17
20Generators
EF1600iS EF5500iSDE EF2500i
Product Profile
Yamaha generators use a small engine powered by gasoline and gas to a broader range of operating environments in addition to offering
cartridges to generate electricity. Models offered include everything sufficient durability, reliability, and quality sustained power. Mean-
from light and compact generators that can be carried around with while, Yamaha Motor is actively developing new 4-stroke and inverter-
one hand, to utility generators used as a power source for tools and type models that meet voluntary regulations set by the Japan Land
lighting equipment at construction sites and in other settings. Yamaha Engine Manufacturers Association and other strict emissions stan-
Motor also provides inverter-type generators, which can be used as dards adopted around the world.
a power source for computers and other precision electronic equip-
ment. These generators are also indispensable as an emergency Production
power source during power outages and in disaster areas. Name of company Location
Background of the Business Kakegawa,
Yamaha Motor Powered Products Co., Ltd.*
Building on its small engine technologies, Yamaha Motor released its Shizuoka, Japan
first generator model, the ET1250, in 1973.
Yamaha Motor Powered Products (Jiangsu)
Jiangsu, China
Co., Ltd.*
Current Business and Market Conditions
As needs for generators expand beyond business applications, these * Group company
products now need to be quieter, easier to operate, and applicable
Snow Throwers
YS-1390AR YS-860B
Product Profile Current Business and Market Conditions
Snow throwers make living out the winter easier in snow-bound re- Yamaha Motor offers 15 snow thrower models, primarily for residen-
gions such as Hokkaido, Tohoku, Kita-Kanto, Koushinetsu, Hokuriku, tial use, so customers can choose according to the amount of snow-
and Sanin in Japan. Yamaha Motor offers a broad range of snow fall, area to be cleared, and type of snow of where they live.
thrower models, from compact units handy for clearing porches and Incorporating our technologies and expertise gained over 40
walkways at home to large models suited for commercial use. years, our snow throwers are popular for their functions, ease of use,
and durability.
Background of the Business
Utilizing its small engine technologies, Yamaha Motor released its Production
first snow thrower model, the YT665, in 1978. Name of company Location
Kakegawa,
Yamaha Motor Powered Products Co., Ltd.*
Shizuoka, Japan
Yamaha Motor Powered Products (Jiangsu)
Jiangsu, China
Co., Ltd.*
* Group company
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