FACT BOOK 2022 - Yamaha Motor Co., Ltd.
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FACT BOOK 2022
Contents Corporate Section 2 Corporate Profile 2 Corporate Philosophy (Corporate Mission / Management Principles / Action Guidelines) 2 Brand Slogan 3 Operating Performance 3 Sales Breakdown by Segment 3 Sales Breakdown by Region 4 Organization 5 Board of Directors, Audit & Supervisory Board Members and Executive Officers 6 Group Companies 7 History 8 Number of Employees / Number of Recruited Graduates Product Business Section 10 Land Mobility 10 Motorcycles 13 All-Terrain Vehicles & Recreational Off-highway Vehicles 13 Snowmobiles 14 Electrically Power-Assisted Bicycles 16 Electric Wheelchairs 17 Marine Products 17 Boats 18 Marine Engines 20 Personal Watercraft 21 Swimming Pools 22 Robotics 22 Surface Mounters, Industrial Robots and Semiconductor Post-Processing Equipment 23 Industrial-use Unmanned Aircraft 24 Financial Services 24 Sales Finance 25 Others 25 Generators 25 Snow Blowers 26 Golf Cars 27 Automobile Engines 28 Other Products 28 Parts and Accessories 28 Pleasure Boat Mooring Equipment 28 Water Purification Systems 28 Racing Kart Engines
FACT BOOK 2022 Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: HIDAKA, Yoshihiro
Capital: 86,100 million yen (as of Dec. 31, 2021)
Number of shares: Authorized: 900,000,000
Issued: 350,217,467 (as of Dec. 31, 2021)
Number of employees: Consolidated basis: 51,243 Yamaha Motor Co., Ltd.
Non-consolidated basis: 10,154 (as of Dec. 31, 2021)
Group companies: Number of consolidated subsidiaries: 132 (Japan: 23 Overseas: 109)
Number of non-consolidated subsidiaries accounted for by the equity method: 4
Number of non-consolidated affiliates accounted for by the equity method: 28 (as of Dec. 31, 2021)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power-assisted bicycles, boats, sailboats, personal watercraft,
pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars,
multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface
mounters, intelligent machinery, semiconductor manufacturing equipment, industrial-use unmanned helicopters, electri-
cal power units for wheelchairs, helmets. Import and sales of various types of products, development of tourist business-
es and management of leisure, recreational facilities and related services.
Corporate Philosophy Brand Slogan
- Corporate Mission -
Kando* Creating Company
Offering new excitement and a more fulfilling life for people all
over the world
Yamaha Motor strives to realize peoples’ dreams with ingenuity and passion,
and to always be a company people look to for the next exciting product or
concept that provides exceptional value and deep satisfaction.
ando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we
*K
experience when we encounter something of exceptional value.
Introducing Yamaha Motor’s brand slogan,
- Management Principles - “Revs your Heart”.
1. Creating value that surpasses customer expectations Empowered by a passion for innovation,
To continue to produce value that moves people, we must remain keenly we create exceptional value and experiences
aware of the customer’s evolving needs.
We must strive to find success by always surpassing customer expecta-
that enrich the lives of our customers.
tions with safe, high-quality products and services.
2. E stablishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and en-
hances corporate vitality.
The focus will be on nurturing the creativity and ability of our employees,
with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in
accordance with global standards.
We must conduct our corporate activities with concern for the environ-
ment and communities and fulfill our social responsibility with honesty
and sincerity.
- Action Guidelines -
Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results,
and then evaluating them
2
Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
FY2019 FY2020 FY2021 FY2022 (Plan) Operating
income
Net sales
2,000.0 250
2,000 1,812.5
1,664.8 200
1,471.3
Net sales
1,500
182.3 190.0 150
100
1,000 115.4
Operating income 81.7 50
500 0
Ordinary income 119.5 87.7 189.4 190.0
Profit attributable to owners of parent 75.7 53.1 155.6 130.0
Exchange rate (USD) 109 JPY 107 JPY 110 JPY 113 JPY
Exchange rate (EUR) 122 JPY 122 JPY 130 JPY 128 JPY
Capital expenditures 58.1 53.8 67.0 97.0
Depreciation expenses 49.7 48.2 51.1 54.0
Research and development expenses 122.6 94.0 95.3 101.0
Equity ratio 46.0% 43.6% 46.9% 47.9%
Interest-bearing debt 365.0 466.9 458.5 490.0
Debt/equity ratio (gross) 0.52 0.65 0.53 0.52
ROE 11.1% 7.5% 19.8% 14.5%
Cash and cash equivalents at the end of the year 122.7 267.2 274.9 ー
Percentage of overseas sales 89.8% 89.6% 91.3% ー
Net cash provided by (used in) operating activities 99.1 110.5 141.3 ー
Net cash provided by (used in) investing activities (79.7) (44.0) (51.0) ー
Net cash provided by (used in) financing activities (36.8) 83.7 (93.5) ー
Sales Breakdown by Segment (Consolidated Basis)
Financial services
48.6 (2.7%) Major products in each segment
Others “Land mobility”
72.7 (4.0%) Motorcycles, intermediate parts
Robotics for products, knockdown parts for
120.3 (6.6%) overseas production, all-terrain vehicles,
recreational off-highway vehicles,
snowmobiles, electrically power-assisted
FY2021
bicycles, electric wheelchairs,
Marine products Net sales automobile engines, automobile
391.1 (21.6%) components, etc.
1,812.5 “Marine products”
Outboard motors, personal watercraft,
boats, swimming pools, fishing boats and
Land mobility utility boats
1,179.7 (65.1%) “Robotics”
(Unit: billion ¥; rounded off to one decimal place) Surface mounters, semiconductor
manufacturing equipment, industrial
Sales Breakdown by Region (Consolidated Basis) robots, industrial-use unmanned
helicopters, etc.
“Financial services”
Other areas Japan Sales finance and lease related to
216.9 (12.0%) 158.3 (8.7%) the Company’s products
“Others”
Golf cars, generators, small-sized snow
blowers, multi-purpose engines, etc.
FY2021 North America
Overseas Net sales 430.0 (23.7%)
1,654.2 (91.3%) Asia
743.0 1,812.5
(41.0%)
Europe
264.3 (14.6%)
(Unit: billion ¥; rounded off to one decimal place)
3
Organization (As of April 1, 2022)
Integrated Auditing Division
Human Resources & General Affairs Center
Human Resources Strategy Division
Global Human Resources Development Division
Health & Safety Division
Sustainability Division
Legal & Intellectual Property Division
General Meeting of Shareholders International Trade Control Division
Government & Industrial Affairs Division
Audit & Supervisory Board Audit & Supervisory Board
Corporate Planning & Finance Center
Members’ Office Corporate Planning Division
Board of Directors Finance & Accounting Division
Chairman Business Process Innovation Division
President & CEO* Management Committee Corporate Communication Division
Financial Service Development Division
Sustainability Committee IT* Center
Digital Strategy Division
Process & IT Division
Creative Center
Technical Research & Development Center
New Venture Business Development & R&D Strategy Section
Technical Development Section
Automotive Development Section
Digital Development Section
Quality Assurance Center
Corporate Quality Section
Land Mobility Quality Assurance Section
Manufacturing Center
Manufacturing Strategy Section
Manufacturing Section
Manufacturing Engineering Section
Manufacturing Technology Center
Procurement Center
Strategy Planning Section
Procurement Section
Powertrain Unit
Powertrain Advanced Planning & Development Section
Product Development Section
PF* Model Unit
Electronics Technology Section
PF Model Development Section
Motor Sports Section
Land Mobility Business Operations
Land Mobility Total Strategy Section
Motorcycle Business Unit
Global Branding Section
3S Southeast & East Asia Section
3S Advanced Countries Section
3S Emerging Countries Section
Smart Power Vehicle Business Unit
Marine Business Operations
Planning Section
Development Section
Manufacturing Section
FRP* Business Development Section
Marketing Section
Quality Assurance Section
Solution Business Operations
Robotics Business Unit
Engineering Section
Sales & Marketing Section
Manufacturing Section
* Abbreviations: Unmanned System Business Development Section
CEO: Chief Executive Officer Overseas Market Development Operation Business Unit
Customer Experience Business Unit
IT: Information Technology
Yamaha Motor Powered Products Co., Ltd. (YMPC)
PF: Platform Yamaha Motor Biz Partner Co., Ltd. (YMBP)
*Accounting operation/business management/human resources affairs functions/
FRP: Fiber Reinforced Plastics general affairs operation/procurement/logistics
4
Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2022)
Board of Directors Executive Officers Executive Officer
MASUDA, Tatsuya
Chairman and Representative Director President and Chief Executive Officer Chief General Manager of Procurement Center
WATANABE, Katsuaki HIDAKA, Yoshihiro Executive Officer
Senior Executive Officer MURAKI, Kenichi
MARUYAMA, Heiji Chief General Manager of Manufacturing
Technology Center
Chief General Manager of Technical Research &
Development Center
Executive Officer
Senior Executive Officer UEDA, Koutarou
MATSUYAMA, Satohiko Chief General Manager of Manufacturing Center
Senior Executive Officer Executive Officer
President and Representative Director CHIHANA, Eishin
HIDAKA, Yoshihiro SHITARA, Motofumi Managing Director of Yamaha Motor India Pvt.
Ltd., Managing Director of India Yamaha Motor
Senior Executive Officer Pvt. Ltd., and Managing Director of Yamaha
USUI, Hirofumi Motor India Sales Pvt. Ltd.
Chief General Manager of Marine Business
Operations Executive Officer
Senior Executive Officer
YOKOMIZO, Shin
Deputy Chief General Manager of Land Mobility
MORIMOTO, Minoru Business Operations, Senior General Manager of
President of PT. Yamaha Indonesia Motor Global Branding Section, Motorcycle Business
Director Manufacturing Unit, Land Mobility Business Operations
MARUYAMA, Heiji Senior Executive Officer Executive Officer
Chief General Manager in charge of Creative,
Research & Development, Powertrain Unit, and
Eric de Seynes SUZUKI, Yasutaka
President of Yamaha Motor Europe N.V. General Director of Yamaha Motor Vietnam Co.,
Vehicle Development Ltd.
Director Senior Executive Officer
Executive Officer
MATSUYAMA, Satohiko OTA, Hiroyuki Michael Chrzanowski
Chief General Manager of Solution Business
Chief General Manager in charge of Operations President of Yamaha Motor Corporation, U.S.A.
Manufacturing, Manufacturing Technology,
Procurement, and Power Products Senior Executive Officer Executive Officer
OTANI, Itaru Jeffrey Young
Director President of Yamaha Motor Finance Corporation
Chief General Manager of Land Mobility Business
SHITARA, Motofumi Operations and Executive General Manager of U.S.A.
Chief General Manager in charge of Human Motorcycle Business Unit, Land Mobility Business
Resources & General Affairs, Corporate Planning Operations Executive Officer
& Finance, IT, Market Development, and
Senior Executive Officer
KOMATSU, Kenji
Customer Experience Deputy Chief General Manager of Technical
KINOSHITA, Takuya Research & Development Center
Director (Outside) Chief General Manager of Creative Center
Executive Officer
NAKATA, Takuya Senior Executive Officer EGASHIRA, Ayako
Dyonisius Beti Executive General Manager of Robotics Business
Director (Outside) COO of PT. Yamaha Indonesia Motor Unit, Solution Business Operations
KAMIGAMA, Takehiro Manufacturing
Executive Officer
Executive Officer HASHIMOTO, Mitsuru
Director (Outside)
NOZUE, Toshihiro Chief General Manager of Human Resources &
TASHIRO, Yuko Chief General Manager of Powertrain Unit General Affairs Center
Director (Outside) Executive Officer
HIROSE, Satoshi Deputy
OHASHI, Tetsuji Chief General Manager of Quality Assurance
Center and Executive General Manager of
Executive Officer
Director (Outside) Customer Experience Business Unit Deputy Executive Officer
Jin Song Montesano Executive Officer Ben Speciale
NODA, Takeo Deputy Executive Officer
Audit & Supervisory Chief General Manager of Corporate Planning &
Finance Center Olivier Prevost
Board Members Executive Officer
Audit & Supervisory Board Member IBATA, Toshiaki
HIRONAGA, Kenji Senior General Manager of Development
Section, Marine Business Operations
Audit & Supervisory Board Member
Executive Officer
SAITOH, Junzo
NISHIDA, Toyoshi
Audit & Supervisory Board Member Chief General Manager of PF Model Unit and
(Outside) Senior General Manager of Motor Sports
Section, PF Model Unit
YONE, Masatake
Executive Officer
Audit & Supervisory Board Member YAMADA, Norio
(Outside) Chief General Manager of IT Center
KAWAI, Eriko
5
Group Companies
JAPAN France Pakistan
Yamaha Motorcycle Sales Japan Co., Ltd. MBK Industrie Yamaha Motor Pakistan (Private) Limited (YMPK)
YAMAHA MOTOR ENGINEERING CO., LTD. YAMAHA MOTOR FINANCE FRANCE SAS (YMFF) Singapore
SUGO CO., LTD. Spain Yamaha Motor Asia Pte. Ltd. (YMAP)
YAMAHA KUMAMOTO PRODUCTS CO., LTD. Motor Center BCN S.A. Yamaha Motor Distribution Singapore Pte. Ltd. (YDS)
Yamaha Marine Hokkaido Manufacturing Co., Ltd. Turkey Yamaha Robotics Asia Pte. Ltd. (YRAP)
Yamaha Amakusa Manufacturing Co., Ltd. Yamaha Motor Sanayi ve Ticaret Limited Sirketi Taiwan
Yamaha Marina CO., LTD. Finland Yamaha Motor Taiwan Co., Ltd. (YMT)
Y’S GEAR Co., Ltd. Inhan Tehtaat Oy Ab Topmost Consulting Co., Ltd. (TCC)
YAMAHA MOTOR POWERED PRODUCTS Co., Ltd. Russia Yamaha Motor R&D Taiwan Co., Ltd. (YMRT)
Nishi Nippon Skytech Co., Ltd. LLC Yamaha Motor CIS (YMCIS) Yamaha Motor Taiwan Trading Co., Ltd. (YMTT)
YAMAHA MOTOR ELECTRONICS CO., LTD. Yamaha Motor Electronics Taiwan Co., Ltd. (YETW)
YA M A H A M OTO R P R E C I S I O N PA R T S AFRICA (Abbreviations) Yamaha Robotics Taiwan Co., Ltd. (YRTW)
MANUFACTURING CO., LTD. Nigeria China
HAMAKITA INDUSTRY CO., LTD. CFAO Yamaha Motor Nigeria Ltd. (CYMNG) Yamaha Motor (China) Co., Ltd. (YMCN)
YAMAHA MOTOR HYDRAULIC SYSTEM Co., Ltd. Shanghai Yamaha Jianshe Motor Marketing Co., Ltd.
OCEANIA (Abbreviations) (YMSM)
Yamaha Motor Biz Partner Co., Ltd. Australia
YAMAHA MOTOR MIRAI CO., LTD. Zhuzhou Yamaha Motor Shock-absorber Co., Ltd.
Yamaha Motor Australia Pty Limited (YMA)
YAMAHA MOTOR SOLUTIONS Co., Ltd. (ZYS)
Ficeda Pty Limited
YAMAHA ROBOTICS HOLDINGS CO., LTD Yamaha Motor R&D Shanghai Co., Ltd. (YMRS)
Yamaha Motor Finance Australia Pty Limited (YMFA)
SHINKAWA LTD. Yamaha Motor Powered Products Jiangsu Co., Ltd.
Australian Motorcycle and Marine Finance Pty Ltd.
APIC YAMADA CORPORATION (YMPJ)
Yamaha Motor Insurance Australia Pty. Ltd.
PFA Corporation Yamaha Motor Electronics Suzhou Co., Ltd. (YESZ)
New Zealand
Shizuoka Blue Revs Co., Ltd. Yamaha Motor Solutions Co., Ltd. Xiamen (YMSLX)
Yamaha Motor New Zealand Limited (YMNZ)
Ecole Toyohashi Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS)
Yamaha Motor Finance New Zealand Limited
Amagasaki kenkonomori Shinkawa (Shanghai) Co., Ltd. (SKW-SH)
(YMFNZ)
Sakura Kogyo Co., Ltd. Apic Yamada Technology (Shanghai) Co., Ltd. (ATS)
Yamaha Motor Insurance New Zealand Limited
A.I.S Corporation Shanghai Yamada Machinery Manufacturing Co., Ltd.
Micronesia
JUBILO Co., LTD. (SYM)
TriFork Reinsurance Corporation
KYB Motorcycle Suspension Co., Ltd. Shanghai Apic Yamada Co., Ltd. (SYC)
EVEC, Inc ASIA (Abbreviations) Chongqing Jianshe Yamaha Motor Co., Ltd. (CJYM)
eve autonomy, Inc Indonesia Zhuzhou Jianshe Yamaha Motor Co., Ltd. (ZJYM)
Copal Yamada Corporation PT.Yamaha Indonesia Motor Manufacturing (YIMM) Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM)
North Sails Japan PT. Yamaha Motor Parts Manufacturing Indonesia Sichuan Huachuan Yamaha Motor Parts Manufacturing
Izumisano Waterfront Co., Ltd. (YPMI) Co., Ltd. (SHY)
Marine Wave Otaru, Co., Ltd. PT.Yamaha Motor Nuansa Indonesia (YMNI) Tongling Sanjia Yamada Technology Co., Ltd. (TSY)
Choshi Marina, Inc. PT.Yamaha Motor Electronics Indonesia (YEID) South Korea
Marina Akita, Co., Ltd. PT.Yamaha Motor Mold Indonesia (YMMID) Yamaha Robotics Korea Co., Ltd. (YRK)
Hayama Marina, Co., Ltd. PT.Yamaha Motor R&D Indonesia (YMRID)
Yokohama BaySide Marina Co., Ltd. PT. Sakura Java Indonesia CENTRAL and
PT. Kyowa Indonesia SOUTH AMERICA (Abbreviations)
NORTH AMERICA (Abbreviations) PT. Bussan Auto Finance (BAF Indonesia) Brazil
United States The Philippines Yamaha Motor do Brasil Ltda. (YMDB)
Yamaha Motor Corporation, U.S.A. (YMUS) Yamaha Motor Philippines, Inc. (YMPH) Yamaha Motor da Amazonia Ltda. (YMDA)
Yamaha Motor Manufacturing Corporation of LIYAM Property, Inc. Yamaha Motor Componentes da Amazonia Ltda.
America (YMMC) Yamaha Robotics Philippines, Inc. (YRPH) (YMCDA)
Yamaha Marine Systems Company Inc. Thailand Yamaha Motor Electronics do Brasil Ltda. (YEBR)
Siren Marine, Inc. Thai Yamaha Motor Co., Ltd. (TYM) Yamaha Administradora de Consorcio Ltda. (YAC)
Skeeter Products, Inc. Yamaha Motor Parts Manufacturing (Thailand) Co., Yamaha Motor do Brasil Ser vicos Financeiros
Yamaha Jet Boat Manufacturing U.S.A., Inc. (YJBM) Ltd. (YPMT) Participacoes Ltda.
Yamaha Golf-Car Company (YGC) TYMA Co., Ltd. Banco Yamaha Motor do Brasil S.A. (BYMD)
INDUSTRIAL POWER PRODUCTS OF AMERICA, INC. Yamaha Motor Electronics Thailand Co., Ltd. (YETH) Yamaha Motor do Brasil Corretora de Seguros Ltda.
Yamaha Motor Finance Corporation, U.S.A. (YMFUS) Yamaha Motor Asian Center Co., Ltd. (YMAC) (YMDCS)
Yamaha Motor Ventures & Laboratory Silicon Valley, Siam Yamaha Motor Robotics Co., Ltd. (SYMR) Yamaha Motor do Brasil Logistica Ltda. (YMBL)
Inc. (YMVSV) Yamaha Robotics (Thailand) Co., Ltd. (YRTH) Argentina
Yamaha Motor Exploratory Fund GP, L.L.C. (YFGP) Yamaha Robotics Manufacturing Asia Co., Ltd. Yamaha Motor Argentina S.A. (YMARG)
Yamaha Motor Distribution Latin America, Inc. (YDLA) (YRMA) Yamaha Motor Plan Argentina S.A. de Ahorro para
Yamaha Motor Installment Receivables Corporation Apic Yamada Precision (Thailand) Co., Ltd. (AYPT) Fines Determinados (YMPA)
(YMIR) Malaysia Uruguay
Shinkawa U.S.A., Inc. (SKW-US) HL Yamaha Motor Research Centre Sdn. Bhd. (HLYR) Yamaha Motor Uruguay S.A. (YMUY)
Canada Yamaha Robotics (Malaysia) Sdn. Bhd. (YRMY) Peru
Yamaha Motor Canada Ltd. (YMCA) Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) Yamaha Motor del Peru S.A. (YMDP)
Yamaha Motor Finance Canada Ltd. Vietnam Yamaha Motor Selva del Peru S.A. (YMSP)
Yamaha Motor Vietnam Co., Ltd. (YMVN) Colombia
EUROPE (Abbreviations) Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. Industria Colombiana de Motocicletas Yamaha S.A.
The Netherlands (Incolmotos Yamaha)
Yamaha Motor Europe N.V. (YMENV) (YPMV)
Yamaha Motor Electronics Vietnam Co., Ltd. (YEVN) Mexico
Germany Yamaha Motor de Mexico, S.A. de C.V. (YMMEX)
Yamaha Motor Deutschland GmbH. (YMG) Yamaha Robotics Engineering Asia Co., Ltd. (YREA)
India Yamaha Motor Consorcio Mexico, S.A. de C.V.
Italy (As of January 1, 2022)
Yamaha Motor Research & Development Europe S.r.l. Yamaha Motor India Pvt. Ltd. (YMI)
(YMRE) India Yamaha Motor Pvt. Ltd. (IYM)
Yamaha Motor Racing S.r.l. (YMR) Yamaha Motor India Sales Pvt. Ltd. (YMIS)
Yamaha Motor Electronics India PVT. Ltd. (YEIN)
Yamaha Motor Research and Development India Pvt.
Ltd. (YMRI)
Yamaha Motor Solutions India Pvt. Ltd. (YMSLI)
MOTO BUSINESS SERVICE INDIA PRIVATE
LIMITED (MBSI)
KYB Motorcycle Suspension India Pvt. Ltd. (KMSI)
Bussan Auto Finance India Pvt. Ltd. (BAF India)
6
History
1955 1973 1986
Yamaha Motor Co., Ltd. is founded with YMCA is founded in Canada. YMMC is founded in the U.S.
KAWAKAMI, Genichi as the first President. Joint venture agreement is signed with YMT is founded in Taiwan.
Production of our first motorcycle, the Brunswick Co. (U.S.). Technical assistance contract for motorcycle
125cc Yamaha "YA-1," commences. Wins first manufacturer and rider titles in technology is signed with Italy’s Belgarda
YA-1 wins the 3rd Mount Fuji Ascent Race 250cc class of the Motocross World GP. S.p.A.
and captures first, second and third place at First Yamaha por table generator model First Yamaha personal watercraft (PWC)
the 1st All Japan Autobike Endurance Road "ET1250" is released. "WaveRunner 500" is released.
Race. First Yamaha racing kart model "RC100" is
released. 1987
1958 First Yamaha-made surface mounter "21
Takes 6th place in first attempt at Catalina 1974 Series" is released.
Grand Prix in the U.S. (Yamaha’s interna- KOIKE, Hisao is appointed as second YMC First Yamaha gas heat pump (GHP) model
tional racing debut). president. "YGC401W" is released.
Yamaha de Mexico S.A. de C.V. is estab- Wins manufacturer titles in all classes of Limited production of Yamaha’s first com-
lished with investment by Nippon Gakki World GP road race, 125cc, 250cc, 350cc mercial-use unmanned helicopter "R-50" (20
(presently Yamaha Corporation) and com- and 500cc. units) is released.
mences sales of Yamaha Motor products. YIMM is founded in Indonesia as motorcycle
parts maker. 1989
1960 Manufacture and sales of FRP pools com- Machine mounting the Yamaha "OX88" rac-
Yamaha International Corporation (YIC) is mence. ing engine competes in F1 for the first time.
founded in U.S. as subsidiary of Nippon
Gakki and commences sales of Yamaha Motor 1975 1990
products. First Yamaha golf car model "YG292" is re- Corporate Mission and long-term manage-
First Yamaha outboard motor "P-7" is re- leased. ment vision are announced.
leased. YMP is founded in Portugal.
First Yamaha FRP boat models "CAT-21" and 1976
First Yamaha industrial robot model, an "arc 1991
"RUN-13" are released. YMF is founded in France.
welding robot," is released.
1961 First Yamaha marine diesel "MD35" is re- YMMEX is founded in Mexico.
New listing on First Section of Tokyo Stock leased. 1992
Exchange. CJYM is founded in China.
First appearance in World GP road race. 1977
YMC-related divisions of Yamaha Interna- YMAG is founded in Austria.
CAT-21 wins 1st Pacific 1,000 km Motorboat YMH is founded in Hungary.
Marathon. tional Corporation are separated to found
Yamaha Motor Corporation, U.S.A. 1993
1963 Captures manufacturer and rider titles for the NYM is founded in China.
Pearl Yamaha is founded in India. first time in 500cc class of the Motocross Regionally limited release of the electrically
Wins first 250cc class race in World GP road World GP. power assisted bicycle "PAS."
race (Belgium GP).
1978 1994
1964 First Yamaha land car model "G1-9AD" is HASEGAWA , Takehiko is appointed as
Captures first manufacturer and rider titles in released. fourth YMC president.
250cc class of the World GP road race. First Yamaha snow blower model "YT665" is LYM is founded in China.
Siam Yamaha Co., Ltd. is founded in Thailand. released.
1995
1965 1979 Wheelchair electric power unit "JW-I" is
Tie-up with Toyota Motor Co. to develop Yamaha’s first ATV model "YT125" is released released.
and manufacture "Toyota 2000GT." in the U.S. EYML is established in India.
Model is displayed at the Tokyo Motor Show. "XT500" wins 1st Paris-Dakar Rally.
First Yamaha FRP fishing boat is built. 1996
1981 YMARG is founded in Argentina.
1966 SEMSA is founded in Spain.
Full export operations are transferred from 1997
Nippon Gakki to Yamaha Motor. 1982 YMNI is founded in Indonesia.
Technical assistance agreement is signed Motorcycle production and marketing tie-up
with Kong Hsue Sheh to produce motorcycles with Motobecane (France). 1998
in Taiwan. YMVN is founded in Vietnam.
1983 YMAP is founded in Singapore.
1968 EGUCHI, Hideto is appointed as third YMC YMDP is founded in Peru.
YMENV is founded in the Netherlands. president.
First Yamaha snowmobile "SL350" is exhibit- YMDA is founded in Brazil. 2000
ed at Chicago Trade Show. Technical assistance agreement for motor- Corporate ties with Toyota Motor Corp. are
First Yamaha FRP utility boat models "W-16" cycle production is signed with China North strengthened.
and "W-18" are released. Industries Group.
YMA is founded in Australia. 2001
1969 Technical assistance agreement for motor- HASEGAWA, Toru is appointed as fifth
First Yamaha multipurpose engine model cycle production is signed with Escorts Ltd. YMC president.
"MT100" is released. in India. 2002
1970 1984 Limited regional release of the electric com-
YMDB is founded in Brazil. Contract is signed to develop, produce and muter motorcycle "Passol."
supply automobile engines to Ford Motor Manufacture of 50cc Japanese-market scooters
1971 Co. (U.S.). is shifted to Taiwan.
Haraban Motor Co. is founded in Indonesia. Technical assistance contract is signed with 2004
1972 Italy’s Motori Minarelli. Wins 1st MotoGP rider championship title.
Headquarters is moved to present location in
Iwata City.
First win in Motocross World GP at Swedish GP
(250cc class) and Luxembourg GP (500cc class).
7
History (Continued)
2005 2012 2017
KAJIKAWA, Takashi is appointed as sixth Design Center is established. Yamaha Motor Innovation Center is opened.
YMC president. ASEAN Integrated Development Center New Hamamatsu IM Base is opened.
YMCIS is founded in Russia. (Thailand) and India Procurement Center Achieves 500th win in world championship
Life Science Laboratory is opened as research are established. road race.
and development center for YMC’s biotech- Commences OEM supply of electrically CELL HANDLER is released to provide
nology business. power assisted bicycle drive units to Euro- solutions in the medical field.
Yamaha captures MotoGP triple crown by pean market.
winning the rider, team and manufacturer titles. Company founder KAWAKAMI, Genichi is 2018
inducted into Japan Automotive Hall of Fame. HIDAKA, Yoshihiro is appointed as ninth
2006 YMC president.
Motorcycle manufacturing factory YMMWJ 2013 “TY-E” electric trial bike competes in first
is founded in Indonesia. The "Revs your Hear t" brand slogan is international competition.
Mass-production of microalgae as a source established. Yamaha Motor Advanced Technolog y
for the high-potential health additive Astax- Cumulative Yamaha outboard motor pro- Center is opened in Yokohama.
anthin commences. duction passes 10 million mark. Long-term vision to 2030 is announced.
Yamaha Motor Foundation for Spor ts is YMRI is founded in India.
founded. YIMS is founded in China. 2019
Kikugawa Test Course is completed. Businesses of SHINKAWA LTD. and APIC
2007 YAMADA CORPORATION are integrated
YMPH is founded in the Philippines. 2014 a n d YA M A H A M OTO R R O B OT I C S
Fir s t leaning mul ti-wheel motor c ycle HOLDINGS CO., LTD. is established.
2008 “TRICITY” is released. Aggregate production of drive units for
YMKH is founded in Cambodia. Aggregate production of automobile engines electrically power-assisted bicycles reaches
IYM is founded in India. reaches 3 million units. 5 million units.
2009 New motorcycle manufacturing plant in Aggregate production of motorcycles in
TOGAMI, Tsuneji is appointed as seventh Argentina is completed and commences India reaches 10 million units.
YMC president. operations.
Next-generation compact, high-performance 2020
Yamaha Marine Co., Ltd. is merged into YMC. Forms technology par tnership with Tokyo
YMTR is founded in Turkey. engine “BLUE CORE” is developed.
Robotics Inc. to enter the “collaborative
2010 2015 robot” field.
YANAGI, Hiroyuki is appointed as eighth Yamaha Jubilo Rugby Football Club wins Begins accepting orders for high-performance
YMC president. the All-Japan Rugby Football Championship electric motor prototype.
for the first time. eve autonomy, Inc., a joint-venture company
2011 Motorcycle manufacturing and sales company for autonomous transpor tation service, is
YIME and YIMA Group companies are YMPK commences operations in Pakistan. established with Tier IV, Inc.
founded in Europe and the U.S. for Intelli- Motorcycle development company YMRID
gent Machinery product sales. commences operations in Indonesia. 2021
Commences increased production of Japanese New company for new business development Implements workplace vaccinations for
fishing boats to aid in recovery efforts from YMVSV is founded in Silicon Valley, USA. COVID-19.
the Great East Japan Earthquake and Tsunami. New company Yamaha Motor MIR AI is Announces a r evision of the goals of
Iwata South Factory engine assembly line is founded to promote hiring of persons with “Envir onment al Plan 2050,” aiming to
integrated into Iwata Main Factory. disabilities. achieve carbon neutrality for the entire life
cycle of products by 2050.
2016
Aggregate production of Yamaha Performance
Damper reaches one million units.
Number of Employees
Fiscal year 2017 2018 2019 2020 2021
Yamaha Motor Co., Ltd. 10,564 10,614 10,567 10,359 10,154
(average age) (43.2 years old) (43.3 years old) (43.3 years old) (43.6 years old) (43.8 years old)
Consolidated companies 43,015 43,363 44,688 42,078 41,089
Total 53,579 53,977 55,255 52,437 51,243
Number of Recruited Graduates (Yamaha Motor Co., Ltd.)
Fiscal year 2019 2020 2021 2022 2023 (Plan)
College graduates* 227 185 143 130 200
(For office work, marketing) (77) (67) (43) (46) (55)
(For engineering, production-related work) (150) (118) (100) (84) (145)
High school graduates 61 59 45 61 85
Total 288 244 188 191 285
* Includes graduate schools, two-year/technical colleges and specialized schools
8FACT BOOK 2022 Product Business Section
Land Mobility
Motorcycles
NIKEN GT MT-09 YZF-R1M YZF-R7
TRACER9 GT XSR900 Ténéré700
Product Profile
Motorcycles are used and loved by people all around the world as a ing a loud and clear message of its high performance and quality to
practical means for commuting as well as partners for recreation and dealerships and motorcyclists nationwide. Then in 1958, Yamaha
sport. Yamaha Motor caters to a wide range of needs with a diverse Motor took its business overseas for the first time by opening an
product lineup that includes scooters, used primarily for day-to-day office in Mexico. “It isn’t a product if it isn’t world-class.” As if seeking
mobility like commuting, shopping and commerce; motorcycles, with to realize founding president KAWAKAMI, Genichi's words, the com-
models suiting everything from city streets to long-distance touring; pany gradually built and expanded its customer base to markets in
and even machines meant exclusively for closed-course competition. countries around the world.
Background of the Business Current Market Conditions
During World War II, Nippon Gakki Co., Ltd. (today’s Yamaha Japan
Corporation) used its technology and expertise in musical instru- The Japanese market is broad, spanning a range of categories from
ment manufacturing to produce aircraft propellers. After the war recreational sport bikes with high added value to scooters for practi-
ended, the company began searching for ways to use its propeller cal use. In addition, the market is unique in allowing for a license for
manufacturing facilities and equipment for peaceful enterprise, and operating motorcycles that are automatic transmission only. In recent
from among several candidate industries, the company decided to years, large-displacement motorcycles purely for fun and highly prac-
enter the motorcycle business. At the time, there were already some tical 125cc scooters have been popular.
200 motorcycle companies active in Japan, and Nippon Gakki was
among the very last to enter the market. However, the company’s Europe
first motorcycle, the 125cc YA-1 released in 1955, took successive As one would expect from the birthplace of motorcycles, they have
debut victories in Japan’s biggest motorcycle races at the time, send- a well-established place in European culture and daily life. Usage and
Japan Motorcycle License Types and Regulations
Over 50cc to Over 125cc to Over 250cc to
Displacement 50cc and under Over 400cc
125cc and under 250cc and under 400cc and under
Road Traffic Act designation Moped Regular motorcycle Large motorcycle
Road Transport Vehicle Act Light two-wheeled
Class I moped Class II moped Compact two-wheeled vehicle
designation vehicle
Limited compact
license Large motorcycle
License required Moped license Regular motorcycle license
license
Speed limit on normal roads 30 km/h 60 km/h
Legal number of riders 1 2 (excluding vehicles with no rear seat)
Highway usage Prohibited Allowed
Two-step right turn Required Prohibited
Curbside lane usage Required Not required
Vehicle inspection Not required Required
10TMAX Tech MAX TRICITY300 E-VINO AEROX
NMAX155 Fascino YZ450F
Leaning Multi-Wheel Vehicles
the customer base is widespread, with riders of all ages and genders Yamaha’s motorcycle lineup features vehicles that we call Leaning
using them not only for getting around town, but also for dynamic Multi-Wheelers, or LMWs. These are vehicles with three or more
tours that cross the continent and trackdays at racing circuits. Motor- wheels that are able to lean and turn like a conventional two-
spor t is popular and over half the rounds of the MotoGP World wheeled motorcycle. Yamaha has been conducting R&D to use
Championship—the premier series of motorcycle road racing—are LMW technology to further expand the world of personal mobility,
held in Europe. and in 2014 we launched the Tricity 125 commuter model to mar-
kets around the world as the first product of these efforts. Since
North America then, we have expanded our LMW product lineup, which currently
Motorcycling is loved in this market mainly as a hobby and for recre- includes the NIKEN large-displacement sport model and the Tricity
ation. Cruisers and touring bikes suited for riding long distances and 300, a middleweight model equally capable in commuting or touring
off-road models meant for unpaved roads, mountainous terrain, des- duties.
ert sand and the like are very popular. Motorcycle racing and motor-
sports in general also enjoy a massive following in North America. Production
Country Name of company (Factory)
Southeast Asia
In the countries that comprise the Association of Southeast Asian Japan Yamaha Motor Co., Ltd. (Iwata Main Factory)
Nations (ASEAN), motorcycles are a vital mode of transportation
Europe France MBK Industrie
for commuting to work or school as well as for use in business and
daily life, and form part of the transportation infrastructure. Utilitari- Indonesia PT. Yamaha Indonesia Motor Manufacturing
an motorcycles around 125cc make up the majority of demand, but
Thailand Thai Yamaha Motor Co., Ltd.
more recently, there has been a rise in demand for sporty, more rec-
reational models. Among other steps, Yamaha was quick to intro- Vietnam Yamaha Motor Vietnam Co., Ltd.
duce automatic-transmission models to this market and is building its
image as a cutting-edge and sporty brand. Philippines Yamaha Motor Philippines, Inc.
Malaysia Hong Leong Yamaha Motor Sdn. Bhd.
India
India is the world’s largest motorcycle market and the scooter cate- Asia Taiwan Yamaha Motor Taiwan Co., Ltd.
gory in particular has shown remarkable growth in recent years, now
Chongqing Jianshe Yamaha Motor Co., Ltd.
accounting for roughly one-third of total demand. With the country’s
motorization now proceeding at a rapid pace, Yamaha is leveraging China Zhuzhou Jianshe Yamaha Motor Co., Ltd.
its strong support among urban youth as well as focusing its efforts
on sales of sport models. Jiangsu Linhai Yamaha Motor Co., Ltd.
India India Yamaha Motor Pvt. Ltd.
Initiatives in Electrification
Since launching the all-electric Passol in 2002, Yamaha Motor has re- Pakistan Yamaha Motor Pakistan Private Ltd.
leased a variety of electric vehicles (EVs) to market as a pioneer of
Brazil Yamaha Motor da Amazonia Ltda.
electric commuter models. At the same time, we have proactively
worked to facilitate the spread of electric motorcycles. In Europe, we Mexico Yamaha Motor de Mexico, S.A. de C.V.
Central
have released the NEO’S, a scooter equipped with a removable bat- and South
tery. In Taiwan, we have released the EC-05 and EMF, which can use Industria Colombiana de Motocicletas
America Colombia
Yamaha S.A.
the Gogoro Energy Network’s battery swapping stations. In these
ways, we are moving forward with EV development in every direc- Argentina Yamaha Motor Argentina S.A.
tion while envisioning vehicles and environments that best suit each
region. Africa Nigeria CFAO Yamaha Motor Nigeria Ltd.
11Land Mobility
Motorcycles (Continued)
FY2021 worldwide demand FY2021 worldwide demand and FY2021 Yamaha Motor unit sales
Note: Yamaha Motor surveys Yamaha Motor unit sales
Note: Yamaha Motor surveys
Japan 99 (2.2%)
Japan 386 (0.8%) Rest-of-world North America
Rest-of-world North America 629 (1.3%) Yamaha 558 (12.4%) 67 (1.5%)
10,092 (21.1%)
Europe 1,908 (4.0%) 4,490 (9.4%)
Europe 189
(4.2%)
Worldwide Worldwide Unit sales
demand Asia* demand
47,771 47,771 4,490
34,755
Unit: thousands
Unit: thousands (72.8%) Unit: thousands (%): share of
(%): share of (%): share of unit sales
demand demand
Other companies Asia*
43,281 (90.6%) 3,577 (79.7%)
* Asia excludes Japan * Asia excludes Japan
Yamaha Motor unit sales Yamaha Motor sales
Unit: thousands Unit: billion ¥
7,000 1,100
996.9 1,016.5
1,000
6,000 131.9 155.8
5,374 900
823.5
463 5,056
5,000 800
458 4,490 109.8
700
558
4,000 3,802
600
403 625.5
651.8
500
3,000 505.3
4,576 400
4,261 3,577 Rest-of-world
Rest-of-world
2,000 300
3,077 Asia
Asia
200 Europe
Europe 151.2
1,000 132.8 131.5
North America 100 North America
176 67 186 63 180 56 189 67 42.3 39.3 46.2
93 88 86 99 Japan 0 38.2 37.7 37.8 Japan
0
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12All-Terrain Vehicles & Recreational Off-highway Vehicles
Grizzly EPS YXZ 1000R SS Wolverine RMAX2 1000 XT-R
Product Profile
All-terrain vehicles (ATVs) and recreational off-highway vehicles to bolster competitiveness in overseas markets and in Nor th
(ROVs) are vehicles specialized for off-road use and capable of han- America in particular.
dling all sorts of unpaved or rough terrain found in grasslands, moun-
tain trails, sandy areas and the like. ATVs seat one rider and have a Current Market Conditions
steering setup similar to a motorcycle, while ROVs are designed to fit The U.S. market alone accounts for over 50% of worldwide ATV de-
two or more people and are steered and operated more like an au- mand and Yamaha Motor meets the various needs of the country
tomobile. Both are used in a wide range of ways, from recreation with a diverse range of products covering use for utility, sport and
and sport to utility work on farms and ranches. more. The United States is also the main market for ROVs and in ad-
dition to demand as a partner for outdoor recreation, there is stable
Background of the Business demand for utility use in a variety of industries, and the market con-
Using technologies created and refined while developing and man- tinues to grow.
ufacturing off-road motorcycles, Yamaha launched the YT125 in
1979 as its first ATV. Since then, we have gone onto release a vari- Production
ety of models that answer real market needs. We also boast an ex- Name of company Location
tensive lineup in the ROV segment, including multi-purpose mod-
els, recreational models and pure-sport models. We are working Yamaha Motor Manufacturing Corporation of America* Georgia, U.S.A.
* Group company
Snowmobiles
Sidewinder SRX VK Professional Ⅱ EPS Snoscoot ES
Product Profile Current Market Conditions
To move across the snow, a snowmobile uses skis at the front for Yamaha snowmobiles are sold in over 30 countries worldwide, with
steering and engine-driven track belts at the rear for propulsion. North America, Russia and Scandinavia constituting the largest mar-
These vehicles function as a mode of transportation for people in ar- kets.
eas with snowfall, but are also used for recreation and motorsport
as well as business and utility work. In Japan, snowmobiles are used Production
for wintertime power line maintenance, for spreading snow-melting Name of company (Factory) Location
agents on cultivated areas, for transpor ting fish farmed in frozen
lakes and other purposes. Iwata,
Yamaha Motor Co., Ltd. (Iwata Main Factory)
Shizuoka, Japan
Background of the Business
Adapting its small-engine technologies developed for motorcycles,
Yamaha Motor released the SL350 as its first snowmobile in 1968
and later launched its first model for recreational use in 1970. Since
then, we have worked to answer a variety of needs as the only Japa-
nese manufacturer of completely built-up snowmobiles.
13Land Mobility
Electrically Power-Assisted Bicycles
PAS With PAS RIN PAS Babby un SP coord.
PAS CITY-C WABASH RT CROSSCORE RC
Product Profile
Electrically power-assisted bicycles (or e-Bikes) are bicycles equipped friendly vehicle that puts human perceptions f irst.” We then
with an electric motor and battery that send supplementary power launched the PAS in 1993 as the world’s first electrically power-
to the rider’s pedals. Yamaha pioneered this product with the 1993 assisted bicycle. Since then, Yamaha has continued working to grow
release of the PAS (Power Assist System) model, the first electrically the customer base and expand usage possibilities by refining its
power-assisted bicycle in the world. In addition to the ease of use products and promoting the benefits of e-Bikes to the public. In
and convenience of a conventional bicycle, e-Bikes gained wide- 2015, we launched the YPJ-R road bike model and followed up by
spread acceptance thanks to effectively addressing the drawbacks of adding other sport e-Bikes to the lineup. Yamaha also began export-
bicycles, like the difficulty of riding uphill, against the wind or with ing its drive units to bicycle makers overseas as an OEM supplier in
cargo. They are now used as a form of personal mobility for people 2013, and achieved an aggregate production of five million units in
of all ages for a variety of uses, from commuting to work or school 2019.
and ferrying children to and from kindergarten to shopping trips and
deliveries in cities. More recently, sport e-Bikes designed for hobby- Current Market Conditions
ists have become popular and the e-Bike market in Europe is show- In addition to a larger number of users and usages, the e-Bike market
ing growth. is expanding domestically and internationally against the backdrop of
societal developments that include a heightened awareness of health
Background of the Business and environmental issues and changes in transpor tation environ-
As awareness of societal issues like the global climate crisis and Ja- ments. In the European market, where Germany and the Nether-
pan’s aging population grew in the 1980s, Yamaha began developing lands are posting particularly strong growth, demand for Yamaha
a new vehicle under the concept of “an eco-friendly and people- drive units continues to rise each year.
14Assistance Ratio as Set by Legal Standards in Japan
Up to 10 km/h, electric power assists
pedaling at a maximum ratio of 1:2*
Above 10 km/h, electric power assist
Assisting power is moderated to keep the bicycle
Power ratio from going too fast
Above 24 km/h, electric power assist
is cut off
Pedaling power * The maximum ratio set by legal standards
Outline of the PAS System
1. Torque sensor 2. Speed sensor
Wheel revolutions 2 Front wheel
Speed sensor
Pedaling power
Pedaling
1 3
Torque sensor Crank sensor 33%
(1/3)
Rear wheel 3. Crank sensor
Battery Controller 67%
(2/3)
1. Detects the amount of force applied to the pedals
2. Detects the speed of the bicycle while in motion
Motor Assist power 3. Detects the rotation speed of the pedals (crank)
Note: For the pedaling power of 33%, the assist power of 67% is the maximum ratio set by legal standards.
Production
Name of company Location
PAS drive units Yamaha Motor Electronics Co., Ltd.* Morimachi, Shizuoka, Japan
* Group company
Domestic Shipments of electrically power-assisted bicycles Yamaha Motor unit sales Yamaha Motor sales
Source: Ministry of Economy, Trade and Industry (METI) of CBU* models in Japan (CBU* models and OEM)
Current Production Statistics Survey, Japan Bicycle Promotion
Institute Processing and Analysis
Units Unit: thousands Unit: billion ¥
800,000
792,985 250 60
737,738
698,227 211 216
665,710 205 50.5
190 50
200 44.1
600,000 43.2
40
150
400,000 30
100
20
200,000
50
10
0 0 0
ʼ18 ʼ19 ʼ20 ʼ21 ʼ18 ʼ19 ʼ20 ʼ21 ʼ19 ʼ20 ʼ21
* CBU: Completely Built Up
15Land Mobility
Electric Wheelchairs
JW Active PLUS+ electric wheelchair JW Swing electric assist wheelchair
Product Profile
Wheelchairs facilitate the mobility of the elderly and persons with
disabilities, and are broadly divided into manual and electric types.
Yamaha manufactures and sells electric power units and wheels that
can be after-fitted to manual wheelchairs to supplement their light
weight and flexibility with the convenience of electric power, as well
as complete Yamaha-brand electric wheelchairs pre-fitted with these
units. Our after-fit electric power units come in two types: electric
units to convert a manual wheelchair into a fully electric one, and
power-assist units that make manual wheelchairs easier to use.
JWX-2 electric power assist unit and unit mounted on wheelchair
- Electric Type -
These units preserve the benefits of manual wheelchairs while con-
verting them to electric power. These power units can be attached Background of the Business
to a variety of wheelchair models and use a joystick for smooth op- As part of contributing to the health and social welfare sector and as
eration. We also offer complete wheelchairs that use these units. a response to an aging population, Yamaha Motor began limited
region-based sales of power units for manual wheelchairs in 1995
(followed by nationwide sales in 1996). Since then, we have applied
our proprietary control and drive technologies to create and offer
electric wheelchairs that are not only comfortable and convenient
for users, but also help alleviate the effort required by caregivers.
Current Market Conditions
In Japan, most electric wheelchairs are used by persons with disabili-
ties as cer tified mobility aids or rented by the elderly under the
country’s long-term care insurance system. Outside Japan, Yamaha
JWX-1 PLUS+ electric power unit and unit mounted on wheelchair supplies power units to manufacturers in the United States, Europe,
Australia, South Korea and other countries on an OEM basis.
- Power-Assist Type - Production
Adapting the technologies used for our electrically power-assisted Name of company (Site) Location
bicycles, the electric motor supplements the user’s turning of the
handrims with corresponding electric power. Using the dedicated Yamaha Motor Co., Ltd.
Iwata, Shizuoka, Japan
software, the assistive force to the handrims can be adjusted accord- (Iwata Main Factory)
ing to the user’s physical condition and/or operating environment,
such as settings to move the wheelchair forward in a straight line
even on a horizontal slope or altering the length of the assisted dis-
tance for each push or pull on the wheel. A complete wheelchair fit-
ted with this power-assist type unit is also offered.
16Marine Products
Boats
DFR-36 fishing boat Pleasure boat “AX220” W-43AF utility boat
Product Profile Current Market Conditions
Yamaha boats are used primarily for either recreation or commercial Yamaha Motor is a full-spectrum marine manufacturer, offering an ex-
operations. For commercial boats, the lineup includes Japanese-style pansive lineup of products across numerous categories, from the fish-
utility boats and fishing boats, both of which are indispensable parts ing and utility boats supporting marine industry to large recreational
of the everyday lives of fishermen. Recreational boats include our cruisers and sport fishing boats. Over the past few years, Japan’s boat
powerboats and sailboats, which are used for sport fishing, cruising market has seen solid sales of larger craft of 10 meters or more, and
and other forms of fun on the water. membership in Yamaha’s Sea-Style boat rental service is growing.
Background of the Business Production
Right from Yamaha Motor’s earliest days, we began R&D into Name of company Location
fiber-reinforced plastic (FRP) and began producing and selling boats
with FRP hulls in 1960. Then in 1965, we started production of FRP Fishing boats, Yamaha Marine Hokkaido Yakumo,
fishing boats, which until then had mostly been made of wood. To utility boats Manufacturing Co., Ltd.*1 Hokkaido, Japan
further improve performance, Yamaha develops its products using Small boats, Yamaha Amakusa Manufacturing Kamiamakusa,
molding simulations, 3D CAD systems and other software while ac- utility boats Co., Ltd.*1 Kumamoto, Japan
tively introducing new manufacturing technologies to reduce the en-
vironmental impacts of production. Medium-size
YM Shido Co., Ltd.*2
Sanuki,
and large boats Kagawa, Japan
*1 Group company *2 Contract manufacturer
FY2021 domestic demand for pleasure-use boats
Note: Yamaha Motor surveys
Yamaha
719
(14.0%)
Total
demand
Other 5,128 units
companies
4,409
(86.0%)
Yamaha Motor unit sales in Japan Yamaha Motor sales from boats
Units Unit: billion ¥
1,500 15
1,083 10.7
1,020 986
1,000 10
320 862
291 267 7.7
7.2
267
500 5
729 763 719
595 Fishing boats and
utility boats
0 Pleasure-use boats 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
17Marine Products
Marine Engines
F425A F150D F125A F90C F25G F8F F2B M-15
Product Profile
Outboard motors are used around the world especially to propel control system that assists in maneuvering the craft. More than 90%
small and medium-size boats because of their excellent affordability, of Yamaha outboard motors are exported out of Japan and sold in
eco-friendliness, ease of maintenance and high space efficiency. Out- roughly 180 countries and territories, with North America as the
boards can be found in waters all around the world; in developed biggest market.
markets like Europe and North America, they are primarily used for
marine leisure, while they play a role in both industry and daily life in Next-Generation Boat Control Systems
emerging markets, chiefly fishing and water-based transport/trans- Yamaha has started receiving advance orders in Europe for HARMO,
portation. a new boat control platform that integrates an electric propulsion
unit and a steering system. HARMO will be launched in Europe in
Background of the Business 2022. HARMO is a fully integrated system that combines an electric
Adapting the small-engine technology garnered through its motorcy- motor for propulsion with a remote-control box for throttle work, a
cles, Yamaha Motor developed and released its first marine engine in joystick for intuitive operation and other components. Aiming to of-
1960, the P-7. In the more than 60 years since, we have expanded fer a “smart boat” package that will deliver comfortable cruising ex-
our marine engine lineup with models suiting the myriad of applica- periences, field evaluation tests of the system are underway on the
tions and environments found in the various regions they are used, Otaru Canal in Hokkaido.
all under the banner of reliability. In 2019, cumulative production of
Yamaha outboard motors reached 12 million units. Production
Name of company (Factory) Location
Current Market Conditions
Medium-size and large
Yamaha’s outboard motor lineup spans small 2 horsepower models 4-stroke outboard motors Yamaha Motor Co., Ltd.
Fukuroi,
Shizuoka,
to mammoth 425 horsepower units, all emphasizing light weight, and large 2-stroke (Fukuroi South Factory) Japan
outboard motors
compactness and excellent reliability and durability. Used on waters
spanning the globe, eco-friendly 4-stroke models comprise most of Small and medium-size
4-stroke outboard motors Yamaha Kumamoto Products Yatsushiro,
Kumamoto,
the lineup while the rugged Enduro Series caters to the rigorous and small and medium-size Co., Ltd.* Japan
uses and environments of emerging markets. Complementing the 2-stroke outboard motors
engines is an extensive range of peripheral equipment to better en- Small 4-stroke outboard Thai Yamaha Motor
motors and small 2-stroke Thailand
joy the boating life, like the Yamaha Command Link Plus system for outboard motors Co., Ltd.*
monitoring engine status and more, and the Helm Master EX boat
* Group company
18Helm Master EX HARMO Next-Generation Control System
The Helm Master EX digitally controls all the steering, gear shifting and
throttle work of twin or triple mount large-class Yamaha outboards.
Complementing the standard steering and remote control unit, the
single joystick control enables fore-aft, port-starboard and diagonal
motion as well as in-place rotation of the bow. The autopilot function
also allows the boat’s course to be maintained automatically even in
wind or tidal conditions.
FY2021 worldwide demand for outboard FY2021 worldwide demand and FY2021 Yamaha Motor unit sales of
motors Yamaha Motor unit sales of outboard motors outboard motors
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Rest-of-
world North
North Yamaha America
243 America 316
(27.3%) Worldwide Worldwide Rest-of- 113
demand 339 demand (35.5%) world Unit sales (35.7%)
890 (38.1%) 890 139 316
Unit: thousands Unit: thousands (43.9%) Unit: thousands
(%): share of
(%): share of (%): share of unit sales
demand demand
Europe Europe
308 64
(34.7%) Other companies (20.3%)
574
(64.5%)
Yamaha Motor unit sales of outboard motors Yamaha Motor sales from marine engines
Unit: thousands Unit: billion ¥
400 250
212.6
314 310 316 200 187.7
300 279 178.5
150
200
100
100
50
0 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
19Marine Products
Personal Watercraft
Stand Up Model “Super Jet” Sport Boat “275SD”
Product Profile
Personal watercraft (PWC) can be largely divided into either stand- and lightweight engines reflecting our motorcycle and marine engine
up or sit-down models, and their engines provide the power to draw expertise. Most Yamaha PWCs employ 4-stroke engines that clear
in water through an inlet on the bottom of the hull and propel it out all the Environmental Protection Agency (EPA) regulations in the
the back for propulsion. Sport boats using the same jet-propulsion United States—our main market—and the voluntary regulations
system are also popular, particularly in North America. stipulated by the Japan Marine Industry Association.
Background of the Business Production
In 1986, Yamaha launched its first PWC, the WaveRunner 500. The Name of company (Factory) Location
product’s concept was “a vehicle anyone can ride safely and easily to
Yamaha Motor Co., Ltd. Iwata,
enjoy the water,” and was welcomed by markets as a new category Engines
(Iwata South Factory) Shizuoka, Japan
expanding the range of ways for enjoying marine recreation. PWCs
Yamaha Motor Manufacturing
enjoy a large fanbase, especially in North America. Georgia, U.S.A.
Corporation of America*
Assembly
Yamaha Jet Boat Manufacturing
Current Market Conditions U.S.A., Inc.*
Tennessee, U.S.A.
Yamaha PWCs feature streamlined, high-stability hull designs lever-
* Group company
aging technology from boat development, and powerful, compact
FY2021 worldwide demand for PWC FY2021 Yamaha Motor unit sales of PWC
Note: Yamaha Motor surveys
Rest-of- Rest-of-
world Worldwide world
demand 14 Unit sales
53
(39.4%) (32.8%) 43
133
Unit: thousands U.S.A. Unit: thousands
U.S.A.
81 (%): share of
(%): share of unit sales 29
demand (60.6%) (67.2%)
Yamaha Motor unit sales of PWC Yamaha Motor sales from PWC
Unit: thousands 51 Unit: billion ¥
50 48 80 75.7 76.4
43
41 64.8
40
60
30
40
20
20
10
0 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
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