FACT BOOK 2021 - Yamaha Motor Co., Ltd.
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FACT BOOK 2021
Contents Corporate Section 2 Corporate Profile 2 Corporate Philosophy (Corporate Mission / Management Principles / Action Guidelines) 2 Brand Slogan 3 Operating Performance 3 Sales Breakdown by Segment 3 Sales Breakdown by Region 4 Organization 5 Board of Directors, Audit & Supervisory Board Members and Executive Officers 6 Group Companies 7 History 8 Number of Employees / Number of Recruited Graduates Product Business Section 10 Land Mobility 10 Motorcycles 13 All-Terrain Vehicles & Recreational Off-highway Vehicles 13 Snowmobiles 14 Electrically Power-Assisted Bicycles 16 Marine Products 16 Marine Engines 18 Boats 19 Personal Watercraft 20 Swimming Pools 21 Robotics 21 Surface Mounters and Industrial Robots 22 Industrial-use Unmanned Helicopters 23 Financial Services 23 Sales Finance 24 Others 24 Golf Cars 25 Automobile Engines 26 Electric Wheelchairs 27 Generators 27 Snow Blowers 28 Other Products 28 Parts and Accessories 28 Pleasure Boat Mooring Equipment 28 Water Purification Systems 28 Racing Kart Engines
FACT BOOK 2021 Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: Yoshihiro Hidaka
Capital: 85,973 million yen (as of Dec. 31, 2020)
Number of shares: Authorized: 900,000,000
Issued: 350,122,835 (as of Dec. 31, 2020)
Number of employees: Consolidated basis: 52,437 Yamaha Motor Co., Ltd.
Non-consolidated basis: 10,359 (as of Dec. 31, 2020)
Group companies: Number of consolidated subsidiaries: 135 (Japan: 24 Overseas: 111)
Number of non-consolidated subsidiaries accounted for by the equity method: 5
Number of non-consolidated affiliates accounted for by the equity method: 29 (as of Dec. 31, 2020)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power-assisted bicycles, boats, sailboats, personal watercraft,
pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars,
multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface
mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Im-
port and sales of various types of products, development of tourist businesses and management of leisure, recreational
facilities and related services.
Corporate Philosophy Brand Slogan
- Corporate Mission -
Kando* Creating Company
Offering new excitement and a more fulfilling life for people all
over the world
Yamaha Motor strives to realize peoples’ dreams with ingenuity and passion,
and to always be a company people look to for the next exciting product or
concept that provides exceptional value and deep satisfaction.
* Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we
experience when we encounter something of exceptional value.
Introducing Yamaha Motor’s brand slogan,
- Management Principles - “Revs your Heart”.
1. Creating value that surpasses customer expectations Empowered by a passion for innovation,
To continue to produce value that moves people, we must remain keenly we create exceptional value and experiences
aware of the customer’s evolving needs.
We must strive to find success by always surpassing customer expecta-
that enrich the lives of our customers.
tions with safe, high-quality products and services.
2. E stablishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and en-
hances corporate vitality.
The focus will be on nurturing the creativity and ability of our employees,
with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in
accordance with global standards.
We must conduct our corporate activities with concern for the environ-
ment and communities and fulfill our social responsibility with honesty
and sincerity.
- Action Guidelines -
Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results,
and then evaluating them
2Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
FY2018 FY2019 FY2020 FY2021 (Plan)
Net sales Operating
income
1,800 1,673.1 1,664.8 1,700.0
200
1,471.3
160
Net sales 120
1,200 140.8
115.4 110.0 80
Operating income 81.7 40
0
600
Ordinary income 138.0 119.5 87.7 110.0
Profit attributable to owners of parent 93.4 75.7 53.1 72.0
Exchange rate (USD) 110 JPY 109 JPY 107 JPY 103 JPY
Exchange rate (EUR) 130 JPY 122 JPY 122 JPY 126 JPY
Capital expenditures 55.1 58.1 53.8 76.0
Depreciation expenses 46.4 49.7 48.2 49.0
Research and development expenses 102.8 122.6 94.0 102.0
Equity ratio 46.3% 46.0% 43.6% 43.3%
Interest-bearing debt 356.7 365.0 466.9 570.0
Debt/equity ratio (gross) 0.54 0.52 0.65 0.74
ROE 14.6% 11.1% 7.5% 9.7%
Cash and cash equivalents at the end of the year 138.2 122.7 267.2 ー
Percentage of overseas sales 90.5% 89.8% 89.6% 90.0%
Net cash provided by (used in) operating activities 58.9 99.1 110.5 ー
Net cash provided by (used in) investing activities (48.3) (79.7) (44.0) ー
Net cash provided by (used in) financing activities (26.4) (36.8) 83.7 ー
Sales Breakdown by Segment (Consolidated Basis)
Financial services
46.1 (3.1%) Major products in each segment
Others “Land mobility”
67.4 (4.7%) Motorcycles, intermediate parts
Robotics for products, knockdown parts for
83.0 (5.6%) overseas production, all-terrain vehicles,
recreational off-highway vehicles,
snowmobiles, electrically power-assisted
FY2020
bicycles, automobile engines, automobile
Marine products Net sales components, etc.
328.3 (22.3%) “Marine products”
1,471.3 Outboard motors, personal watercraft,
boats, swimming pools, fishing boats and
utility boats
Land mobility “Robotics”
946.5 (64.3%) Surface mounters, semiconductor
(Unit: billion ¥; rounded off to one decimal place) manufacturing equipment, industrial
robots, industrial-use unmanned
helicopters, etc.
Sales Breakdown by Region (Consolidated Basis) “Financial services”
Sales finance and lease related to
Other areas Japan the Company’s products
156.1 (10.6%) 152.9 (10.4%) “Others”
Golf cars, generators, small-sized snow
blowers, multi-purpose engines,
electric wheelchairs, etc.
FY2020 North America
Overseas Net sales 357.4 (24.3%)
1,318.4 (89.6%) Asia
588.1 1,471.3
(40.0%)
Europe
216.7 (14.7%)
(Unit: billion ¥; rounded off to one decimal place)
3Organization (As of April 1, 2021)
Integrated Auditing Division
Human Resources & General Affairs Center
Human Resources Division
Global Human Resources Development Division
General Affairs Division
Sustainability Division
Legal & Intellectual Property Division
General Meeting of Shareholders International Trade Control Division
Government & Industrial Affairs Division
Audit & Supervisory Board Audit & Supervisory Board
Corporate Planning & Finance Center
Members’ Office Corporate Planning Division
Board of Directors Finance & Accounting Division
Chairman Business Process Innovation Division
President & CEO* Management Committee Corporate Communication Division
Financial Service Development Division
Sustainability Committee Yamaha Motor Biz Partner Co., Ltd. (YMBP)
IT* Center *Accounting operation/business management
Digital Strategy Division
Process & IT Division
Creative Center
Technical Research & Development Center
New Venture Business Development & R&D Strategy Section
Research & Development Section
NPM* Section
EM* Technology Section
Automotive Development Section
Digital Development Section
Quality Assurance Center
Corporate Quality Section
Land Mobility Assurance Section
Manufacturing and Production Engineering Center
Manufacturing Strategy Section
Manufacturing Section
Production Engineering Section
Manufacturing Technology Center
Procurement Center
Strategy Planning Section
Procurement Section
Powertrain Unit
Powertrain Planning Section
Powertrain Development Section
PF* Model Unit
Electronics Technology Section
PF Model Development Section
Motor Sports Section
Land Mobility Business Operations
Motorcycle Business Unit
Global Branding Section
3S Southeast & East Asia Section
3S Advanced Countries Section
3S Emerging Countries Section
Total Strategy Section
Smart Power Vehicle Business Unit
Marine Business Operations
Planning Section
Development Section
Manufacturing Section
FRP* Business Development Section
Marketing Section
* Abbreviations: Quality Assurance Section
Solution Business Operations
CEO: Chief Executive Officer
Robotics Business Unit
IT: Information Technology Surface Mount Technology Section
NPM: New Personal Mobility Factory Automation Section
Manufacturing Section
EM: Electric Mobility
Unmanned System Business Development Section
PF: Platform Overseas Market Development Operation Business Unit
FRP: Fiber Reinforced Plastics Customer Experience Business Unit
Yamaha Motor Powered Products Co., Ltd. (YMPC)
4Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2021)
Board of Directors Executive Officers Executive Officer
Takeo Noda
Chairman and Director President and Chief Executive Officer Chief General Manager of Corporate Planning &
Hiroyuki Yanagi Yoshihiro Hidaka Finance Center
Executive Vice President Executive Officer
Katsuaki Watanabe Toshiaki Ibata
Senior General Manager of Development
Section, Marine Business Operations
Managing Executive Officer
Katsuhito Yamaji Executive Officer
Toyoshi Nishida
Managing Executive Officer Chief General Manager of PF Model Unit and
President and Representative Director Tatsumi Okawa Senior General Manager of Motor Sports
Section, PF Model Unit
Yoshihiro Hidaka Senior Executive Officer Executive Officer
Heiji Maruyama Norio Yamada
Chief General Manager of Technical Research &
Development Center Chief General Manager of IT Center
Senior Executive Officer Executive Officer
Kazuhiro Kuwata Tatsuya Masuda
President of Yamaha Motor Corporation, U.S.A. Chief General Manager of Procurement Center
Senior Executive Officer Executive Officer
Representative Director
Hirofumi Usui Kenichi Muraki
Katsuaki Watanabe Chief General Manager of Marine Business Chief General Manager of Manufacturing
Chief General Manager in charge Operations Technology Center
of Quality Assurance, Land
Mobility, Market Development, Senior Executive Officer Executive Officer
and Customer Experience
Satohiko Matsuyama Koutarou Ueda
Chief General Manager of Manufacturing Center Deputy Chief General Manager of Manufacturing
and Production Engineering Center and Senior
General Manager of Manufacturing Section,
Senior Executive Officer Manufacturing and Production Engineering Center
Minoru Morimoto
Director President of PT. Yamaha Indonesia Motor Executive Officer
Katsuhito Yamaji Manufacturing Eishin Chihana
Deputy Chief General Manager of Land Mobility
Chief General Manager in charge of Senior Executive Officer Business Operations, Senior General Manager of
Manufacturing, Manufacturing Technology,
Procurement, Solution, and Power Products Eric de Seynes 3S Southeast & East Asia Section, Motorcycle
President of Yamaha Motor Europe N.V. Business Unit, Land Mobility Business Operations,
and Senior General Manager of 3S Advanced
Director Senior Executive Officer Countries Section, Motorcycle Business Unit, Land
Tatsumi Okawa Mobility Business Operations
Hiroyuki Ota
Chief General Manager in charge of Human Chief General Manager of Solution Business Executive Officer
Resources & General Affairs, Corporate Planning Operations
& Finance, IT, Digital, Creative, and Marine Shin Yokomizo
Senior Executive Officer Deputy Chief General Manager of PF Model Unit
Director and Senior General Manager of PF Model
Itaru Otani Development Section, PF Model Unit
Heiji Maruyama Chief General Manager of Human Resources &
Chief General Manager in charge of General Affairs Center Executive Officer
Powertrain and Vehicle Development
Senior Executive Officer Yasutaka Suzuki
General Director of Yamaha Motor Vietnam Co.,
Director (Outside) Takuya Kinoshita Ltd.
Takuya Nakata Chief General Manager of Land Mobility Business
Operations and Executive General Manager of
Director (Outside)
Motorcycle Business Unit, Land Mobility Business
Operations
Deputy
Takehiro Kamigama Executive Officer
Executive Officer
Akihiro Nagaya Deputy Executive Officer
Director (Outside) Chief General Manager of Creative Center and Ben Speciale
Yuko Tashiro General Manager of Brand Marketing Division,
Creative Center Deputy Executive Officer
Director (Outside) Executive Officer Jeffrey Young
Tetsuji Ohashi Motofumi Shitara Deputy Executive Officer
Managing Director of Yamaha Motor India Pvt.
Ltd., Managing Director of India Yamaha Motor Michael Chrzanowski
Audit & Supervisory Pvt. Ltd., and Managing Director of Yamaha Motor
India Sales Pvt. Ltd. Deputy Executive Officer
Board Members Executive Officer Olivier Prevost
Audit & Supervisory Board Member Dyonisius Beti
Kenji Hironaga COO of PT. Yamaha Indonesia Motor
Manufacturing
Audit & Supervisory Board Member Executive Officer
Junzo Saitoh Toshihiro Nozue
Audit & Supervisory Board Member Chief General Manager of Powertrain Unit and
Senior General Manager of Powertrain Planning
(Outside) Section, Powertrain Unit
Masatake Yone
Executive Officer
Audit & Supervisory Board Member Satoshi Hirose
(Outside) Chief General Manager of Quality Assurance
Eriko Kawai Center and Executive General Manager of
Customer Experience Business Unit
5Group Companies
JAPAN France Pakistan
Yamaha Motorcycle Sales Japan Co., Ltd. MBK Industrie Yamaha Motor Pakistan (Private) Limited (YMPK)
YAMAHA MOTOR ENGINEERING CO., LTD. YAMAHA MOTOR FINANCE FRANCE SAS (YMFF) Singapore
SUGO CO., LTD. Spain Yamaha Motor Asia Pte. Ltd. (YMAP)
YAMAHA KUMAMOTO PRODUCTS CO., LTD. Motor Center BCN S.A. Yamaha Motor Distribution Singapore Pte. Ltd. (YDS)
Yamaha Marine Hokkaido Manufacturing Co., Ltd. Turkey Shinkawa Singapore Pte. Ltd. (SKW-SG)
Yamaha Amakusa Manufacturing Co., Ltd. Yamaha Motor Sanayi ve Ticaret Limited Sirketi Apic Yamada Singapore Pte. Ltd. (AYS)
Yamaha Marina CO., LTD. Finland Taiwan
Y’S GEAR Co., Ltd. Inhan Tehtaat Oy Ab Yamaha Motor Taiwan Co., Ltd. (YMT)
YAMAHA MOTOR POWERED PRODUCTS Co., Ltd. Russia Topmost Consulting Co., Ltd. (TCC)
Nishi Nippon Skytech Co., Ltd. LLC Yamaha Motor CIS (YMCIS) Yamaha Motor R&D Taiwan Co., Ltd. (YMRT)
YAMAHA MOTOR ELECTRONICS CO., LTD. Greece Yamaha Motor Taiwan Trading Co., Ltd. (YMTT)
SUNWARD INTERNATIONAL, INC. Motodynamics S.A. Yamaha Motor Electronics Taiwan Co., Ltd. (YETW)
YA M A H A M OTO R P R E C I S I O N PA R T S Shinkawa Taiwan Co., Ltd. (SKW-TW)
MANUFACTURING CO., LTD. AFRICA (Abbreviations) China
HAMAKITA INDUSTRY CO., LTD. Nigeria Yamaha Motor (China) Co., Ltd. (YMCN)
YAMAHA MOTOR HYDRAULIC SYSTEM Co., Ltd. CFAO Yamaha Motor Nigeria Ltd. (CYMNG) Shanghai Yamaha Jianshe Motor Marketing Co., Ltd.
Yamaha Motor Biz Partner Co., Ltd. (YMSM)
OCEANIA (Abbreviations) Zhuzhou Yamaha Motor Shock-absorber Co., Ltd.
YAMAHA MOTOR MIRAI CO., LTD. Australia
YAMAHA MOTOR SOLUTIONS Co., Ltd. (ZYS)
Yamaha Motor Australia Pty Limited (YMA)
YAMAHA ROBOTICS HOLDINGS CO., LTD Yamaha Motor R&D Shanghai Co., Ltd. (YMRS)
Ficeda Pty Limited
SHINKAWA LTD. Yamaha Motor Powered Products Jiangsu Co., Ltd.
Yamaha Motor Finance Australia Pty Limited (YMFA)
APIC YAMADA CORPORATION (YMPJ)
Australian Motorcycle and Marine Finance Pty Ltd.
PFA Corporation Yamaha Motor Electronics Suzhou Co., Ltd. (YESZ)
Yamaha Motor Insurance Australia Pty. Ltd.
Shinkawa Technologies Ltd. Yamaha Motor Solutions Co., Ltd. Xiamen (YMSLX)
New Zealand
Apic Yamada Distributors Inc. Yamaha Motor IM (Suzhou) Co., Ltd. (YIMS)
Yamaha Motor New Zealand Limited (YMNZ)
Ecole Toyohashi Shinkawa (Shanghai) Co., Ltd. (SKW-SH)
Yamaha Motor Finance New Zealand Limited
Amagasaki kenkonomori Apic Yamada Technology (Shanghai) Co., Ltd. (ATS)
(YMFNZ)
Kita Nihon Skytech Corp. Shanghai Yamada Machinery Manufacturing Co., Ltd.
Yamaha Motor Insurance New Zealand Limited
Tokai Skytech Corp. (SYM)
Micronesia
Sakura Kogyo Co., Ltd. Shanghai Apic Yamada Co., Ltd. (SYC)
TriFork Reinsurance Corporation
A.I.S Corporation Chongqing Jianshe Yamaha Motor Co., Ltd. (CJYM)
ENSHU Limited ASIA (Abbreviations) Zhuzhou Jianshe Yamaha Motor Co., Ltd. (ZJYM)
KOYAMA Precision Works Inc. Indonesia Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM)
JUBILO Co., LTD. PT.Yamaha Indonesia Motor Manufacturing (YIMM) Sichuan Huachuan Yamaha Motor Parts Manufacturing
Mikasa Unyu Co., Ltd. PT. Yamaha Motor Parts Manufacturing Indonesia Co., Ltd. (SHY)
KYB Motorcycle Suspension Co., Ltd. (YPMI) Chongqing Pingshan TK Carburetor Co., Ltd. (PTK)
EVEC, Inc PT.Yamaha Motor Nuansa Indonesia (YMNI) Tongling Sanjia Yamada Technology Co., Ltd. (TSY)
eve autonomy, Inc PT. Toyo Besq Precision Parts Indonesia (TBI) South Korea
Copal Yamada Corporation PT.Yamaha Motor Electronics Indonesia (YEID) Shinkawa Korea Co., Ltd. (SKW-KR)
North Sails Japan PT.Yamaha Motor Mold Indonesia (YMMID)
Izumisano Waterfront Co., Ltd. PT.Yamaha Motor R&D Indonesia (YMRID) CENTRAL and
Marine Wave Otaru, Co., Ltd. PT. Sakura Java Indonesia SOUTH AMERICA (Abbreviations)
Choshi Marina, Inc. PT. Kyowa Indonesia Brazil
Marina Akita, Co., Ltd. PT. Bussan Auto Finance (BAF Indonesia) Yamaha Motor do Brasil Ltda. (YMDB)
Hayama Marina, Co., Ltd. The Philippines Yamaha Motor da Amazonia Ltda. (YMDA)
Yokohama BaySide Marina Co., Ltd. Yamaha Motor Philippines, Inc. (YMPH) Yamaha Motor Componentes da Amazonia Ltda.
FISHARENA AMAKUSA CORPORATION LIYAM Property, Inc. (YMCDA)
S H I N N I S H I N O M I YA YAC H T H A R B O R Shinkawa Philippines, Inc. (SKW-PH) Yamaha Motor Electronics do Brasil Ltda. (YEBR)
CORPORATION Thailand Yamaha Administradora de Consorcio Ltda. (YAC)
Hiroshima Harbor Management Thai Yamaha Motor Co., Ltd. (TYM) Yamaha Motor do Brasil Ser vicos Financeiros
Yamaha Motor Parts Manufacturing (Thailand) Co., Participacoes Ltda.
NORTH AMERICA (Abbreviations) Ltd. (YMPT) Banco Yamaha Motor do Brasil S.A. (BYMD)
United States TYMA Co., Ltd. Yamaha Motor do Brasil Corretora de Seguros Ltda.
Yamaha Motor Corporation, U.S.A. (YMUS) Yamaha Motor Electronics Thailand Co., Ltd. (YETH) (YMDCS)
Yamaha Motor Manufacturing Corporation of Yamaha Motor Asian Center Co., Ltd. (YMAC) Yamaha Motor do Brasil Logistica Ltda. (YMBL)
America (YMMC) Siam Yamaha Motor Robotics Co., Ltd. (SYMR) Argentina
Yamaha Marine Systems Company Inc. Shinkawa Thailand Co., Ltd. (SKW-TH) Yamaha Motor Argentina S.A. (YMARG)
Skeeter Products, Inc. Shinkawa Manufacturing Asia Co., Ltd. (SMAC) Uruguay
Yamaha Jet Boat Manufacturing U.S.A., Inc. (YJBM) Apic Yamada (Thailand) Co., Ltd. (AYT) Yamaha Motor Uruguay S.A. (YMUY)
Yamaha Golf-Car Company (YGC) Apic Yamada Precision (Thailand) Co., Ltd. (AYPT) Peru
INDUSTRIAL POWER PRODUCTS OF AMERICA, INC. Malaysia Yamaha Motor del Peru S.A. (YMDP)
Yamaha Motor Finance Corporation, U.S.A. (YMFUS) HL Yamaha Motor Research Centre Sdn. Bhd. (HLYR) Yamaha Motor Selva del Peru S.A. (YMSP)
Yamaha Motor Ventures & Laboratory Silicon Valley, Shinkawa Malaysia Sdn. Bhd. (SKW-MY) Colombia
Inc. (YMVSV) Hong Leong Yamaha Motor Sdn. Bhd. (HLYM) Industria Colombiana de Motocicletas Yamaha S.A.
Yamaha Motor Exploratory Fund GP, L.L.C. (YFGP) Hicom Yamaha Manufacturing Malaysia Sdn. Bhd. (Incolmotos Yamaha)
Yamaha Motor Distribution Latin America, Inc. (YDLA) Vietnam Mexico
Yamaha Motor Installment Receivables Corporation Yamaha Motor Vietnam Co., Ltd. (YMVN) Yamaha Motor de Mexico, S.A. de C.V. (YMMEX)
(YMIR) Yamaha Motor Parts Manufacturing Vietnam Co., Ltd. Yamaha Motor Consorcio Mexico, S.A. de C.V.
Shinkawa U.S.A., Inc. (SKW-US) (YPMV) Yamaha Motor Personnel Service Mexico, S.A. de
Canada Yamaha Motor Electronics Vietnam Co., Ltd. (YEVN) C.V. (YMPSMX)
Yamaha Motor Canada Ltd. (YMCA) Shinkawa Vietnam Co., Ltd. (SKW-VN) (As of January 1, 2021)
Yamaha Motor Finance Canada Ltd. India
EUROPE (Abbreviations) Yamaha Motor India Pvt. Ltd. (YMI)
The Netherlands India Yamaha Motor Pvt. Ltd. (IYM)
Yamaha Motor Europe N.V. (YMENV) Yamaha Motor India Sales Pvt. Ltd. (YMIS)
Germany Yamaha Motor Electronics India PVT. Ltd. (YEIN)
Yamaha Motor Deutschland GmbH. (YMG) Yamaha Motor Research and Development India Pvt.
Italy Ltd. (YMRI)
Yamaha Motor Research & Development Europe S.r.l. Yamaha Motor Solutions India Pvt. Ltd. (YMSLI)
(YMRE) KYB Motorcycle Suspension India Pvt. Ltd. (KMSI)
Yamaha Motor Racing S.r.l. (YMR) Bussan Auto Finance India Pvt. Ltd. (BAF India)
Selva S.p.A.
6History
1955 1973 1986
Yamaha Motor Co., Ltd. is founded with YMCA is founded in Canada. YMMC is founded in the U.S.
Genichi Kawakami as the first President. Joint venture agreement is signed with YMT is founded in Taiwan.
Production of our first motorcycle, the Brunswick Co. (U.S.). Technical assistance contract for motorcycle
125cc Yamaha "YA-1," commences. Wins first manufacturer and rider titles in technology is signed with Italy’s Belgarda
YA-1 wins the 3rd Mount Fuji Ascent Race 250cc class of the Motocross World GP. S.p.A.
and captures first, second and third place at First Yamaha por table generator model First Yamaha personal watercraft (PWC)
the 1st All Japan Autobike Endurance Road "ET1250" is released. "WaveRunner 500" is released.
Race. First Yamaha racing kart model "RC100" is
released. 1987
1958 First Yamaha-made surface mounter "21
Takes 6th place in first attempt at Catalina 1974 Series" is released.
Grand Prix in the U.S. (Yamaha’s interna- Hisao Koike is appointed as second YMC First Yamaha gas heat pump (GHP) model
tional racing debut). president. "YGC401W" is released.
Yamaha de Mexico S.A. de C.V. is estab- Wins manufacturer titles in all classes of Limited production of Yamaha’s first com-
lished with investment by Nippon Gakki World GP road race, 125cc, 250cc, 350cc mercial-use unmanned helicopter "R-50" (20
(presently Yamaha Corporation) and com- and 500cc. units) is released.
mences sales of Yamaha Motor products. YIMM is founded in Indonesia as motorcycle
parts maker. 1989
1960 Manufacture and sales of FRP pools com- Machine mounting the Yamaha "OX88" rac-
Yamaha International Corporation (YIC) is mence. ing engine competes in F1 for the first time.
founded in U.S. as subsidiary of Nippon
Gakki and commences sales of Yamaha Motor 1975 1990
products. First Yamaha golf car model "YG292" is re- Corporate Mission and long-term manage-
First Yamaha outboard motor "P-7" is re- leased. ment vision are announced.
leased. YMP is founded in Portugal.
First Yamaha FRP boat models "CAT-21" and 1976
First Yamaha industrial robot model, an "arc 1991
"RUN-13" are released. YMF is founded in France.
welding robot," is released.
1961 First Yamaha marine diesel "MD35" is re- YMMEX is founded in Mexico.
New listing on First Section of Tokyo Stock leased. 1992
Exchange. CJYM is founded in China.
First appearance in World GP road race. 1977
YMC-related divisions of Yamaha Interna- YMAG is founded in Austria.
CAT-21 wins 1st Pacific 1,000 km Motorboat YMH is founded in Hungary.
Marathon. tional Corporation are separated to found
Yamaha Motor Corporation, U.S.A. 1993
1963 Captures manufacturer and rider titles for the NYM is founded in China.
Pearl Yamaha is founded in India. first time in 500cc class of the Motocross Regionally limited release of the electrically
Wins first 250cc class race in World GP road World GP. power assisted bicycle "PAS."
race (Belgium GP).
1978 1994
1964 First Yamaha land car model "G1-9AD" is Takehiko Hasegawa is appointed as fourth
Captures first manufacturer and rider titles in released. YMC president.
250cc class of the World GP road race. First Yamaha snow blower model "YT665" is LYM is founded in China.
Siam Yamaha Co., Ltd. is founded in Thailand. released.
1995
1965 1979 Wheelchair electric power unit "JW-I" is
Tie-up with Toyota Motor Co. to develop Yamaha’s first ATV model "YT125" is released released.
and manufacture "Toyota 2000GT." in the U.S. EYML is established in India.
Model is displayed at the Tokyo Motor Show. "XT500" wins 1st Paris-Dakar Rally.
First Yamaha FRP fishing boat is built. 1996
1981 YMARG is founded in Argentina.
1966 SEMSA is founded in Spain.
Full export operations are transferred from 1997
Nippon Gakki to Yamaha Motor. 1982 YMNI is founded in Indonesia.
Technical assistance agreement is signed Motorcycle production and marketing tie-up
with Kong Hsue Sheh to produce motorcycles with Motobecane (France). 1998
in Taiwan. YMVN is founded in Vietnam.
1983 YMAP is founded in Singapore.
1968 Hideto Eguchi is appointed as third YMC YMDP is founded in Peru.
YMENV is founded in the Netherlands. president.
First Yamaha snowmobile "SL350" is exhibit- YMDA is founded in Brazil. 2000
ed at Chicago Trade Show. Technical assistance agreement for motor- Corporate ties with Toyota Motor Corp. are
First Yamaha FRP utility boat models "W-16" cycle production is signed with China North strengthened.
and "W-18" are released. Industries Group.
YMA is founded in Australia. 2001
1969 Technical assistance agreement for motor- Toru Hasegawa is appointed as fifth YMC
First Yamaha multipurpose engine model cycle production is signed with Escorts Ltd. president.
"MT100" is released. in India. 2002
1970 1984 Limited regional release of the electric com-
YMDB is founded in Brazil. Contract is signed to develop, produce and muter motorcycle "Passol."
supply automobile engines to Ford Motor Manufacture of 50cc Japanese-market scooters
1971 Co. (U.S.). is shifted to Taiwan.
Haraban Motor Co. is founded in Indonesia. Technical assistance contract is signed with 2004
1972 Italy’s Motori Minarelli. Wins 1st MotoGP rider championship title.
Headquarters is moved to present location in
Iwata City.
First win in Motocross World GP at Swedish GP
(250cc class) and Luxembourg GP (500cc class).
7History (Continued)
2005 2012 2016
Takashi Kajikawa is appointed as sixth YMC Design Center is established. Aggregate production of Yamaha Performance
president. ASEAN Integrated Development Center Damper reaches one million units.
YMCIS is founded in Russia. (Thailand) and India Procurement Center
Life Science Laboratory is opened as research are established. 2017
and development center for YMC’s biotech- Commences OEM supply of electrically Yamaha Motor Innovation Center is opened.
nology business. power assisted bicycle drive units to Euro- New Hamamatsu IM Base is opened.
Yamaha captures MotoGP triple crown by pean market. Achieves 500th win in world championship
winning the rider, team and manufacturer titles. Company founder Genichi Kawakami is in- road race.
ducted into Japan Automotive Hall of Fame. CELL HANDLER is released to provide
2006 solutions in the medical field.
Motorcycle manufacturing factory YMMWJ 2013
is founded in Indonesia. The "Revs your Hear t" brand slogan is 2018
Mass-production of microalgae as a source established. Yoshihiro Hidaka is appointed as ninth YMC
for the high-potential health additive Astax- Cumulative Yamaha outboard motor pro- president.
anthin commences. duction passes 10 million mark. “TY-E” electric trial bike competes in first
Yamaha Motor Foundation for Spor ts is YMRI is founded in India. international competition.
founded. YIMS is founded in China. Yamaha Motor Advanced Technolog y
Kikugawa Test Course is completed. Center is opened in Yokohama.
2007 Long-term vision to 2030 is announced.
YMPH is founded in the Philippines. 2014
Fir s t leaning mul ti-wheel motor c ycle 2019
2008 “TRICITY” is released. Businesses of SHINKAWA LTD. and APIC
YMKH is founded in Cambodia. Aggregate production of automobile engines YAMADA CORPORATION are integrated
IYM is founded in India. reaches 3 million units. a n d YA M A H A M OTO R R O B OT I C S
New motorcycle manufacturing plant in HOLDINGS CO., LTD. is established.
2009 Aggregate production of drive units for
Tsuneji Togami is appointed as seventh YMC Argentina is completed and commences
operations. electrically power-assisted bicycles reaches
president. 5 million units.
Yamaha Marine Co., Ltd. is merged into YMC. Next-generation compact, high-performance
engine “BLUE CORE” is developed. Aggregate production of motorcycles in
YMTR is founded in Turkey. India reaches 10 million units.
2010 2015
Yamaha Jubilo Rugby Football Club wins 2020
Hiroyuki Yanagi is appointed as eighth YMC Forms technology par tnership with Tokyo
president. the All-Japan Rugby Football Championship
for the first time. Robotics Inc. to enter the “collaborative
2011 Motorcycle manufacturing and sales company robot” field.
YIME and YIMA Group companies are YMPK commences operations in Pakistan. Begins accepting orders for high-performance
founded in Europe and the U.S. for Intelli- Motorcycle development company YMRID electric motor prototype.
gent Machinery product sales. commences operations in Indonesia. eve autonomy, Inc., a joint-venture company
Commences increased production of Japanese New company for new business development for autonomous transpor tation service, is
fishing boats to aid in recovery efforts from YMVSV is founded in Silicon Valley, USA. established with Tier IV, Inc.
the Great East Japan Earthquake and Tsunami. New company Yamaha Motor MIR AI is
Iwata South Factory engine assembly line is founded to promote hiring of persons with
integrated into Iwata Main Factory. disabilities.
Number of Employees
Fiscal year 2016 2017 2018 2019 2020
Yamaha Motor Co., Ltd. 10,511 10,564 10,614 10,567 10,359
(average age) (43.0 years old) (43.2 years old) (43.3 years old) (43.3 years old) (43.6 years old)
Consolidated companies 42,639 43,015 43,363 44,688 42,078
Total 53,150 53,579 53,977 55,255 52,437
Number of Recruited Graduates (Yamaha Motor Co., Ltd.)
Fiscal year 2018 2019 2020 2021 2022 (Plan)
College graduates* 205 227 185 143 120
(For office work, marketing) (63) (77) (67) (43) (40)
(For engineering, production-related work) (142) (150) (118) (100) (80)
High school graduates 57 61 59 45 55
Total 262 288 244 188 175
* Includes graduate schools, two-year/technical colleges and specialized schools
8FACT BOOK 2021 Product Business Section
Land Mobility
Motorcycles
NIKEN GT MT-09 YZF-R1M YZF-R3
BOLT XSR900 Ténéré700
Product Profile
Motorcycles are used and loved by people all around the world as a ing a loud and clear message of its high performance and quality to
practical means for commuting as well as partners for recreation and dealerships and motorcyclists nationwide. Then in 1958, Yamaha
sport. Yamaha Motor caters to a wide range of needs with a diverse Motor took its business overseas for the first time by opening an
product lineup that includes scooters, used primarily for day-to-day office in Mexico. “It isn’t a product if it isn’t world-class.” As if seeking
mobility like commuting, shopping and commerce; motorcycles, with to realize founding president Genichi Kawakami’s words, the company
models suiting everything from city streets to long-distance touring; gradually built and expanded its customer base to markets in coun-
and even machines meant exclusively for closed-course competition. tries around the world.
Background of the Business Current Market Conditions
During World War II, Nippon Gakki Co., Ltd. (today’s Yamaha Japan
Corporation) used its technology and expertise in musical instru- Scooters with an engine displacement of 50cc and under (Class I) are
ment manufacturing to produce aircraft propellers. After the war used primarily for commuting, business and other mostly utility pur-
ended, the company began searching for ways to use its propeller poses, and comprise over one-third of all unit sales. Motorcycles with
manufacturing facilities and equipment for peaceful enterprise, and an engine capacity of 51cc and up fall into a number of categories,
from among several candidate industries, the company decided to from sport bikes with a high recreational focus to bigger practical-use
enter the motorcycle business. At the time, there were already some scooters. The Japanese market is also unique in that it has a license
200 motorcycle companies active in Japan, and Nippon Gakki was allowing for operation of only automatic-transmission motorcycles. In
among the very last to enter the market. However, the company’s recent years, large-displacement motorcycles purely for fun and high-
first motorcycle, the 125cc YA-1 released in 1955, took successive ly practical 125cc scooters have been popular.
debut victories in Japan’s biggest motorcycle races at the time, send-
Japan Motorcycle License Types and Regulations
Over 50cc to Over 125cc to Over 250cc to
Displacement 50cc and under Over 400cc
125cc and under 250cc and under 400cc and under
Road Traffic Act designation Moped Regular motorcycle Large motorcycle
Road Transport Vehicle Act Light two-wheeled
Class I moped Class II moped Compact two-wheeled vehicle
designation vehicle
Limited compact
license Large motorcycle
License required Moped license Regular motorcycle license
license
Speed limit on normal roads 30 km/h 60 km/h
Legal number of riders 1 2 (excluding vehicles with no rear seat)
Highway usage Prohibited Allowed
Two-step right turn Required Prohibited
Curbside lane usage Required Not required
Vehicle inspection Not required Required
10TMAX560 TRICITY300 E-VINO AEROX
NMAX155 Fascino YZ450F
Europe Leaning Multi-Wheel Vehicles
As one would expect from the birthplace of motorcycles, they have Yamaha’s motorcycle lineup features vehicles that we call Leaning
a well-established place in European culture and daily life. Usage and Multi-Wheelers, or LMWs. These are vehicles with three or more
the customer base is widespread, with riders of all ages and genders wheels that are able to lean and turn like a conventional two-
using them not only for getting around town, but also for dynamic wheeled motorcycle. Yamaha has been conducting R&D to use
tours that cross the continent and trackdays at racing circuits. Motor- LMW technology to further expand the world of personal mobility,
spor t is popular and over half the rounds of the MotoGP World and in 2014 we launched the Tricity 125 commuter model to mar-
Championship—the premier series of motorcycle road racing—are kets around the world as the first product of these efforts. Since
held in Europe. then, we have expanded our LMW product lineup, which currently
includes the NIKEN large-displacement sport model and the Tricity
North America 300, a middleweight model equally capable in commuting or touring
Motorcycling is loved in this market mainly as a hobby and for recre- duties.
ation. Cruisers and touring bikes suited for riding long distances and
off-road models meant for unpaved roads, mountainous terrain, des- Production
ert sand and the like are very popular. Motorcycle racing and motor-
Country Name of company (Factory)
sports in general also enjoy a massive following in North America.
Japan Yamaha Motor Co., Ltd. (Iwata Main Factory)
Southeast Asia
Europe France MBK Industrie
In the countries that comprise the Association of Southeast Asian
Nations (ASEAN), motorcycles are a vital mode of transportation Indonesia PT. Yamaha Indonesia Motor Manufacturing
for commuting to work or school as well as for use in business and
Thailand Thai Yamaha Motor Co., Ltd.
daily life, and form part of the transportation infrastructure. Utilitari-
an motorcycles around 125cc make up the majority of demand, but Vietnam Yamaha Motor Vietnam Co., Ltd.
more recently, there has been a rise in demand for sporty, more rec-
reational models. Among other steps, Yamaha was quick to intro- Philippines Yamaha Motor Philippines, Inc.
duce automatic-transmission models to this market and is building its Malaysia Hong Leong Yamaha Motor Sdn. Bhd.
image as a cutting-edge and sporty brand.
Asia Taiwan Yamaha Motor Taiwan Co., Ltd.
India
Chongqing Jianshe Yamaha Motor Co., Ltd.
India is the world’s largest motorcycle market and the scooter cate-
gory in particular has shown remarkable growth in recent years, now China Zhuzhou Jianshe Yamaha Motor Co., Ltd.
accounting for roughly one-third of total demand. With the country’s
motorization now proceeding at a rapid pace, Yamaha is leveraging Jiangsu Linhai Yamaha Motor Co., Ltd.
its strong support among urban youth as well as focusing its efforts India India Yamaha Motor Pvt. Ltd.
on sales of sport models.
Pakistan Yamaha Motor Pakistan Private Ltd.
Initiatives in Electrification
Brazil Yamaha Motor da Amazonia Ltda.
Since launching the all-electric Passol in 2002, Yamaha Motor has re-
leased a variety of electric vehicles (EVs) to market as a pioneer of Mexico Yamaha Motor de Mexico, S.A. de C.V.
Central
electric commuter models. At the same time, we have proactively and South
worked to facilitate the spread of electric motorcycles, such as the Industria Colombiana de Motocicletas
America Colombia
Yamaha S.A.
release in Taiwan of the EC-05, which can use the Gogoro Energy
Network’s battery swapping stations. In these ways, we are moving Argentina Yamaha Motor Argentina S.A.
forward with EV development in every direction while envisioning
vehicles and environments that best suit each region. Africa Nigeria CFAO Yamaha Motor Nigeria Ltd.
11Land Mobility
Motorcycles (Continued)
FY2020 worldwide demand FY2020 worldwide demand and FY2020 Yamaha Motor unit sales
Note: Yamaha Motor surveys Yamaha Motor unit sales
Note: Yamaha Motor surveys
Japan 86 (2.3%)
Japan 366 (0.8%) Rest-of-world North America
Rest-of-world North America 579 (1.3%) Yamaha 403 (10.6%) 56 (1.5%)
7,904 (17.8%)
Europe 1,756 (3.9%) 3,802 (8.5%)
Europe 180
(4.7%)
Worldwide Worldwide Unit sales
demand Asia* demand
44,497 44,497 3,802
33,892
Unit: thousands
Unit: thousands (76.2%) Unit: thousands (%): share of
(%): share of (%): share of unit sales
demand demand
Other companies Asia*
40,695 (91.5%) 3,077 (80.9%)
* Asia excludes Japan * Asia excludes Japan
Yamaha Motor unit sales Yamaha Motor sales
Unit: thousands Unit: billion ¥
7,000 1,100
996.9
1,000
6,000 131.9
5,390 5,374 900
823.5
461 463 5,056
5,000 800
458 109.8
700
4,000 3,802
600
403
651.8
500
3,000 505.3
4,558 4,576
4,261 400
Rest-of-world
Rest-of-world
2,000
3,077 300 Asia
Asia
Europe 200 Europe
1,000 132.8 131.5
North America 100 North America
199 70 67 63 56 42.3 39.3
103 176 93 186 88 180 86 Japan 38.2 37.7 Japan
0 0
’17 ’18 ’19 ’20 ’19 ’20
12All-Terrain Vehicles & Recreational Off-highway Vehicles
Grizzly EPS YXZ 1000R SS Wolverine RMAX2 1000 XT-R
Product Profile
All-terrain vehicles (ATVs) and recreational off-highway vehicles to bolster competitiveness in overseas markets and in Nor th
(ROVs) are vehicles specialized for off-road use and capable of han- America in particular.
dling all sorts of unpaved or rough terrain found in grasslands, moun-
tain trails, sandy areas and the like. ATVs seat one rider and have a Current Market Conditions
steering setup similar to a motorcycle, while ROVs are designed to fit The U.S. market alone accounts for over 50% of worldwide ATV de-
two or more people and are steered and operated more like an au- mand and Yamaha Motor meets the various needs of the country
tomobile. Both are used in a wide range of ways, from recreation with a diverse range of products covering use for utility, sport and
and sport to utility work on farms and ranches. more. The United States is also the main market for ROVs and in ad-
dition to demand as a partner for outdoor recreation, there is stable
Background of the Business demand for utility use in a variety of industries, and the market con-
Using technologies created and refined while developing and man- tinues to grow.
ufacturing off-road motorcycles, Yamaha launched the YT125 in
1979 as its first ATV. Since then, we have gone onto release a vari- Production
ety of models that answer real market needs. We also boast an ex- Name of company Location
tensive lineup in the ROV segment, including multi-purpose mod-
els, recreational models and pure-sport models. We are working Yamaha Motor Manufacturing Corporation of America* Georgia, U.S.A.
* Group company
Snowmobiles
Sidewinder X-TX LE VK540F SXVenom 400
Product Profile Current Market Conditions
To move across the snow, a snowmobile uses skis at the front for Yamaha snowmobiles are sold in over 30 countries worldwide, with
steering and engine-driven track belts at the rear for propulsion. North America, Russia and Scandinavia constituting the largest mar-
These vehicles function as a mode of transportation for people in ar- kets.
eas with snowfall, but are also used for recreation and motorsport
as well as business and utility work. In Japan, snowmobiles are used Production
for wintertime power line maintenance, for spreading snow-melting Name of company (Factory) Location
agents on cultivated areas, for transpor ting fish farmed in frozen
lakes and other purposes. Iwata,
Yamaha Motor Co., Ltd. (Iwata Main Factory)
Shizuoka, Japan
Background of the Business
Adapting its small-engine technologies developed for motorcycles,
Yamaha Motor released the SL350 as its first snowmobile in 1968
and later launched its first model for recreational use in 1970. Since
then, we have worked to answer a variety of needs as the only Japa-
nese manufacturer of completely built-up snowmobiles.
13Land Mobility
Electrically Power-Assisted Bicycles
PAS With DX PAS RIN PAS Kiss mini un SP
PAS CITY-V YPJ-ER YPJ-MT Pro
Product Profile
Electrically power-assisted bicycles (or e-Bikes) are bicycles equipped friendly vehicle that puts human perceptions f irst.” We then
with an electric motor and battery that send supplementary power launched the PAS in 1993 as the world’s first electrically power-
to the rider’s pedals. Yamaha pioneered this product with the 1993 assisted bicycle. Since then, Yamaha has continued working to grow
release of the PAS (Power Assist System) model, the first electrically the customer base and expand usage possibilities by refining its
power-assisted bicycle in the world. In addition to the ease of use products and promoting the benefits of e-Bikes to the public. In
and convenience of a conventional bicycle, e-Bikes gained wide- 2015, we launched the YPJ-R road bike model and followed up by
spread acceptance thanks to effectively addressing the drawbacks of adding other sport e-Bikes to the lineup. Yamaha also began export-
bicycles, like the difficulty of riding uphill, against the wind or with ing its drive units to bicycle makers overseas as an OEM supplier in
cargo. They are now used as a form of personal mobility for people 2013, and when including the units for complete Yamaha-brand bicy-
of all ages for a variety of uses, from commuting to work or school cles, aggregate production of drive units exceeds five million units.
and ferrying children to and from kindergarten to shopping trips and
deliveries in cities. More recently, sport e-Bikes designed for hobby- Current Market Conditions
ists have become popular and the e-Bike market in Europe is show- In addition to a larger number of users and usages, the e-Bike market
ing growth. is expanding domestically and internationally against the backdrop of
societal developments that include a heightened awareness of health
Background of the Business and environmental issues and changes in transpor tation environ-
As awareness of societal issues like the global climate crisis and Ja- ments. In the European market, where Germany and the Nether-
pan’s aging population grew in the 1980s, Yamaha began developing lands are posting particularly strong growth, demand for Yamaha
a new vehicle under the concept of “an eco-friendly and people- drive units continues to rise each year.
14Assistance Ratio as Set by Legal Standards in Japan
Up to 10 km/h, electric power assists
pedaling at a maximum ratio of 1:2*
Above 10 km/h, electric power assist
Assisting power is moderated to keep the bicycle
Power ratio from going too fast
Above 24 km/h, electric power assist
is cut off
Pedaling power * The maximum ratio set by legal standards
Outline of the PAS System
1. Torque sensor 2. Speed sensor
Wheel revolutions 2 Front wheel
Speed sensor
Pedaling power
Pedaling
1 3
Torque sensor Crank sensor 33%
(1/3)
Rear wheel 3. Crank sensor
Battery Controller 67%
(2/3)
1. Detects the amount of force applied to the pedals
2. Detects the speed of the bicycle while in motion
Motor Assist power 3. Detects the rotation speed of the pedals (crank)
Note: For the pedaling power of 33%, the assist power of 67% is the maximum ratio set by legal standards.
Production
Name of company Location
PAS drive units Yamaha Motor Electronics Co., Ltd.* Morimachi, Shizuoka, Japan
* Group company
Domestic Shipments of electrically power-assisted bicycles Yamaha Motor unit sales Yamaha Motor sales
Source: Ministry of Economy, Trade and Industry (METI) of CBU* models (CBU* models and OEM)
Current Production Statistics Survey, Japan Bicycle Promotion
Institute Processing and Analysis
Units Unit: thousands Unit: billion ¥
800,000 250 50
737,696
698,227 44.1 43.2
665,710 211 205
616,282 200 193 190 40
600,000
150 30
400,000
100 20
200,000
50 10
0 0 0
ʼ17 ʼ18 ʼ19 ʼ20 ʼ17 ʼ18 ʼ19 ʼ20 ʼ19 ʼ20
* CBU: Completely Built Up
15Marine Products
Marine Engines
F425A F150D F125A F90C F25G F8F F2B M-15
Product Profile
Of the various types of marine engines used to propel boats, out- monitoring engine status and more, and the Helm Master EX boat
board motors are often used for small to medium-size boats and are control system that assists in maneuvering the craft. More than 90%
known for their excellent affordability, eco-friendliness, ease of main- of Yamaha outboard motors are exported out of Japan and sold in
tenance and high space efficiency. Outboards can be found in waters roughly 180 countries and territories, with North America as the
all around the world; in developed markets like Europe and North biggest market.
America, they are primarily used for marine leisure, while they play a
role in both industry and daily life in emerging markets, chiefly fishing Next-Generation Boat Control Systems
and water-based transport/transportation. Yamaha is currently developing a next-generation boat control plat-
form called HARMO. HARMO is a fully integrated system that com-
Background of the Business bines an electric motor for propulsion with a remote-control box for
Adapting the small-engine technology garnered through its motorcy- throttle work, a joystick for intuitive operation and other compo-
cles, Yamaha Motor developed and released its first marine engine in nents. Aiming to offer a “smart boat” package that will deliver com-
1960, the P-7. In the more than 60 years since, we have expanded fortable cruising experiences, field evaluation tests of the system are
our marine engine lineup with models suiting the myriad of applica- underway on the Otaru Canal in Hokkaido.
tions and environments found in the various regions they are used,
all under the banner of reliability. In 2019, cumulative production of Production
Yamaha outboard motors reached 12 million units. Name of company (Factory) Location
Medium-size and large
Current Market Conditions 4-stroke outboard motors Yamaha Motor Co., Ltd. Fukuroi,
Shizuoka,
Yamaha’s outboard motor lineup spans small 2 horsepower models and large 2-stroke (Fukuroi South Factory) Japan
outboard motors
to mammoth 425 horsepower units, all emphasizing light weight,
compactness and excellent reliability and durability. Used on waters Small and medium-size
4-stroke outboard motors Yamaha Kumamoto Products Yatsushiro,
Kumamoto,
spanning the globe, eco-friendly 4-stroke models comprise most of and small and medium-size Co., Ltd.*
Japan
the lineup while the rugged Enduro Series caters to the rigorous 2-stroke outboard motors
uses and environments of emerging markets. Complementing the Small 4-stroke outboard Thai Yamaha Motor
motors and small 2-stroke Thailand
engines is an extensive range of peripheral equipment to better en- outboard motors Co., Ltd.*
joy the boating life, like the Yamaha Command Link Plus system for
* Group company
16Helm Master EX HARMO Next-Generation Control System
The Helm Master EX digitally controls all the steering, gear shifting and
throttle work of twin or triple mount large-class Yamaha outboards.
Complementing the standard steering and remote control unit, the
single joystick control enables fore-aft, port-starboard and diagonal
motion as well as in-place rotation of the bow. The autopilot function
also allows the boat’s course to be maintained automatically even in
wind or tidal conditions.
FY2020 worldwide demand for outboard FY2020 worldwide demand and FY2020 Yamaha Motor unit sales of
motors Yamaha Motor unit sales of outboard motors outboard motors
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Rest-of-
world Yamaha North
237 279 America
(27.8%) Worldwide North Worldwide (32.8%) Rest-of- 98
demand demand world Unit sales (35.2%)
America
853 357 853 122 279
Unit: thousands (41.9%) Unit: thousands (43.6%) Unit: thousands
(%): share of
(%): share of (%): share of unit sales
demand demand
Europe
259 Europe
(30.3%) 59
Other companies (21.3%)
572
(67.2%)
Yamaha Motor unit sales of outboard motors Yamaha Motor sales from marine engines
Unit: thousands Unit: billion ¥
400 200 187.7
178.5
314 310
301
300 279 150
200 100
100 50
0 0
’17 ’18 ’19 ’20 ’19 ’20
17Marine Products
Boats
DFR-36 fishing boat Pleasure boat “AX220” W-43AF utility boat
Product Profile Current Market Conditions
Yamaha boats are used primarily for either recreation or commercial Yamaha Motor is a full-spectrum marine manufacturer, offering an ex-
operations. For commercial boats, the lineup includes Japanese-style pansive lineup of products across numerous categories, from the fish-
utility boats and fishing boats, both of which are indispensable parts ing and utility boats supporting marine industry to large recreational
of the everyday lives of fishermen. Recreational boats include our cruisers and sport fishing boats. Over the past few years, Japan’s boat
powerboats and sailboats, which are used for sport fishing, cruising market has seen solid sales of larger craft of 10 meters or more, and
and other forms of fun on the water. membership in Yamaha’s Sea-Style boat rental service is growing.
Background of the Business Production
Right from Yamaha Motor’s earliest days, we began R&D into Name of company Location
fiber-reinforced plastic (FRP) and began producing and selling boats
with FRP hulls in 1960. Then in 1965, we started production of FRP Fishing boats, Yamaha Marine Hokkaido Yakumo,
fishing boats, which until then had mostly been made of wood. To utility boats Manufacturing Co., Ltd.*1 Hokkaido, Japan
further improve performance, Yamaha develops its products using Small boats, Yamaha Amakusa Manufacturing Kamiamakusa,
molding simulations, 3D CAD systems and other software while ac- utility boats Co., Ltd.*1 Kumamoto, Japan
tively introducing new manufacturing technologies to reduce the en-
vironmental impacts of production. Medium-size
YM Shido Co., Ltd.*2
Sanuki,
and large boats Kagawa, Japan
*1 Group company *2 Contract manufacturer
FY2020 domestic demand for pleasure-use boats
Note: Yamaha Motor surveys
Yamaha
595
(32.2%)
Total
demand
Other 1,847 units
companies
1,252
(67.8%)
Yamaha Motor unit sales in Japan Yamaha Motor sales from boats
Units Unit: billion ¥
1,500 15
1,043 1,083 10.7
1,020
1,000 10
320 862
324 291
7.2
267
500 5
719 729 763
595 Fishing boats and
utility boats
0 Pleasure-use boats 0
’17 ’18 ’19 ’20 ’19 ’20
18Personal Watercraft
Stand Up Model “Super Jet” Sport Boat “255XE”
Product Profile
Personal watercraft (PWC) can be largely divided into either stand- and lightweight engines reflecting our motorcycle and marine engine
up or sit-down models, and their engines provide the power to draw expertise. Most Yamaha PWCs employ 4-stroke engines that clear
in water through an inlet on the bottom of the hull and propel it out all the Environmental Protection Agency (EPA) regulations in the
the back for propulsion. Sport boats using the same jet-propulsion United States—our main market—and the voluntary regulations
system are also popular, particularly in North America. stipulated by the Japan Marine Industry Association.
Background of the Business Production
In 1986, Yamaha launched its first PWC, the WaveRunner 500. The Name of company (Factory) Location
product’s concept was “a vehicle anyone can ride safely and easily to
Yamaha Motor Co., Ltd. Iwata,
enjoy the water,” and was welcomed by markets as a new category Engines
(Iwata South Factory) Shizuoka, Japan
expanding the range of ways for enjoying marine recreation. PWCs
Yamaha Motor Manufacturing
enjoy a large fanbase, especially in North America. Georgia, U.S.A.
Corporation of America*
Assembly
Yamaha Jet Boat Manufacturing
Current Market Conditions U.S.A., Inc.*
Tennessee, U.S.A.
Yamaha PWCs feature streamlined, high-stability hull designs lever-
* Group company
aging technology from boat development, and powerful, compact
FY2020 worldwide demand for PWC FY2020 Yamaha Motor unit sales of PWC
Note: Yamaha Motor surveys
Rest-of- Rest-of-
world Worldwide world Unit sales
50 demand 15
(37.7%) 132 (37.2%) 41
Unit: thousands U.S.A. Unit: thousands U.S.A.
82 (%): share of 25
(%): share of unit sales
demand (62.3%) (62.8%)
Yamaha Motor unit sales of PWC Yamaha Motor sales from PWC
Unit: thousands 51 Unit: billion ¥
50 48 80 75.7
43 41 64.8
40
60
30
40
20
20
10
0 0
’17 ’18 ’19 ’20 ’19 ’20
19Marine Products
Swimming Pools
School pools Flat pools (GRANSCINA)
Children’s pools Leisure pools
Product Profile
In Japan, swimming pools for schools and kindergartens, pools for lei- and private swimming clubs for improving health is also increasing.
sure, health and rehabilitative use, competition pools as well as pool Yamaha Motor is proactively expanding its product lineup while offering
renovation work constitute the majority of demand. Besides the more environmentally friendly options like reuse and recycling of pools,
fiber-reinforced plastic (FRP) pools Yamaha specializes in, pools as well as introducing new peripheral equipment and technologies. We
made of metal or concrete can also be found. However, in addition also offer 25-meter pools and children’s pools for overseas markets,
to a short construction time, FRP pools feature not only light weight, primarily South Korea and other nearby Asian countries. As a leading
high strength and workability, but also excellent resistance to weath- pool company, Yamaha offers clients all-inclusive support, from plan-
ering and earthquakes and moisture retaining property. ning and design to manufacturing, installation and after-sales service.
Background of the Business Adapting FRP Technology to Offer New Solutions
Utilizing FRP molding technology and exper tise accrued through Leveraging the material advantages of FRP, such as its light weight,
boat development and manufacturing, Yamaha Motor released Ja- toughness and high degree of design freedom, together with the design
pan’s first commercially available all-FRP pool in 1974. Yamaha has and analysis exper tise we have accumulated in the manufacture of
built pools for various purposes across Japan since then and holds pools and boats, Yamaha is adapting its FRP technology to provide new
the top spot for shipments of school pools in Japan. solutions. FRP is drawing attention as a substitute for concrete and
other building materials in construction, such as the use of FRP slabs to
Current Market Conditions sandwich the lightweight core of a park pedestrian bridge being built.
As swimming pools at public facilities, kindergartens, nursery schools
and elementary and junior high schools continue to deteriorate with Production
age, demand for renovations to extend their usability is rising. Further, Name of company (Site) Location
because seniors and people with disabilities can feel more at ease
when doing exercises in a pool, demand among social welfare facilities Yamaha Motor Co., Ltd. (Arai Site) Kosai, Shizuoka, Japan
FY2020 domestic school pool* FY2020 domestic FRP pool* demand Yamaha Motor sales from pools
demand by material and Yamaha Motor unit shipments
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Unit: billion ¥
Other Other companies’ pools 6
9 (5.4%) 5 (5.2%)
5
4.1 4.2
4
Domestic Domestic
Metal demand FRP demand 3
62 97
(36.9%) 168 units (57.7%) 97 units
(%): share of (%): share of 2
demand demand
Yamaha pools 1
92
(94.8%)
0
’19 ’20
* Longer than 20m
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