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Tuesday,
                                                                                                                                   August 10, 2010

                                                                                                                                   Part III

                                                                                                                                   Federal Trade
                                                                                                                                   Commission
                                                                                                                                   16 CFR Part 310
                                                                                                                                   Telemarketing Sales Rule; Final Rule
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48458             Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 / Rules and Regulations

                                             FEDERAL TRADE COMMISSION                                careful review and consideration of the                  promulgate regulations addressing some
                                                                                                     entire record on the issues presented in                 specific practices, which the Act
                                             16 CFR Part 310                                         this rulemaking proceeding, including                    designated as ‘‘abusive.’’6 The Act also
                                                                                                     public comments submitted by 321                         authorized state attorneys general or
                                             Telemarketing Sales Rule                                interested parties,2 the Commission has                  other appropriate state officials, as well
                                             AGENCY:  Federal Trade Commission                       decided to adopt, with several                           as private persons who meet stringent
                                             (‘‘Commission’’ or ‘‘FTC’’).                            modifications, the proposed                              jurisdictional requirements, to bring
                                                                                                     amendments to the TSR intended to                        civil actions in federal district court.7
                                             ACTION: Final rule amendments.
                                                                                                     curb deceptive and abusive practices in                     Pursuant to the Act’s directive, the
                                             SUMMARY:     In this document, the                      the telemarketing of debt relief services.               Commission promulgated the original
                                             Commission adopts amendments to the                     The Rule provisions will: (1) prohibit                   TSR in 1995 and subsequently amended
                                             Telemarketing Sales Rule (‘‘TSR’’ or                    debt relief service providers3 from                      it in 2003 and again in 2008 to add,
                                             ‘‘Rule’’) that address the telemarketing of             collecting a fee for services until a debt               among other things, provisions
                                             debt relief services. These amendments                  has been settled, altered, or reduced;                   establishing the National Do Not Call
                                             define debt relief services, prohibit debt              (2) require certain disclosures in calls                 Registry and addressing the use of pre-
                                             relief providers from collecting fees                   marketing debt relief services;                          recorded messages.8 The TSR applies to
                                             until after services have been provided,                (3) prohibit specific misrepresentations                 virtually all ‘‘telemarketing,’’ defined to
                                             require specific disclosures of material                about material aspects of the services;                  mean ‘‘a plan, program, or campaign
                                             information about offered debt relief                   and (4) extend the TSR’s coverage to                     which is conducted to induce the
                                             services, prohibit specific                             include inbound calls made to debt                       purchase of goods or services or a
                                             misrepresentations about material                       relief companies in response to general                  charitable contribution, by use of one or
                                             aspects of debt relief services, and                    media advertisements.                                    more telephones and which involves
                                             extend the TSR’s coverage to include                      Beginning on September 27, 2010,                       more than one interstate telephone
                                             inbound calls made to debt relief                       sellers and telemarketers of debt relief                 call.’’9 The Telemarketing Act, however,
                                                                                                     services will be required to comply with                 explicitly states that the jurisdiction of
                                             companies in response to general media
                                                                                                     the amended TSR requirements, except                     the Commission in enforcing the Rule is
                                             advertisements. The amendments are
                                                                                                     for § 310.4(a)(5), the advance fee ban                   coextensive with its jurisdiction under
                                             necessary to protect consumers from
                                                                                                     provision, which will be effective on                    Section 5 of the Federal Trade
                                             deceptive or abusive practices in the
                                                                                                     October 27, 2010.                                        Commission Act (‘‘FTC Act’’).10 As a
                                             telemarketing of debt relief services.
                                                                                                     B. The Commission’s Authority Under                      result, some entities and products fall
                                             DATES: These final amendments are
                                                                                                     the TSR                                                  outside the scope of the TSR.11
                                             effective on September 27, 2010, except                                                                             In addition, the Rule wholly or
                                             for § 310.4(a)(5), which is effective on                   Enacted in 1994, the Telemarketing                    partially exempts several types of calls
                                             October 27, 2010.                                       and Consumer Fraud and Abuse                             from its coverage. For example, the Rule
                                             ADDRESSES: Requests for copies of these                 Prevention Act (‘‘Telemarketing Act’’ or                 generally exempts inbound calls placed
                                             amendments to the TSR and this                          ‘‘Act’’) targets deceptive and abusive                   by consumers in response to direct mail
                                             Statement of Basis and Purpose (‘‘SBP’’)                telemarketing practices, and directed                    or general media advertising.12
                                             should be sent to: Public Reference                     the Commission to adopt a rule with
                                             Branch, Federal Trade Commission, 600                   anti-fraud and privacy protections for                     6  15 U.S.C. 6102(a)(3).
                                             Pennsylvania Avenue NW, Room 130,                       consumers receiving telephone                              7  15 U.S.C. 6103, 6104.
                                             Washington, D.C. 20580. The complete                    solicitations to purchase goods or                          8 TSR and Statement of Basis and Purpose and

                                             record of this proceeding is also                       services.4 Specifically, the Act directed                Final Rule (‘‘TSR Final Rule’’), 60 FR 43842 (Aug.
                                                                                                     the Commission to issue a rule defining                  23, 1995); Amended TSR and Statement of Basis
                                             available at that address. Relevant                                                                              and Purpose (‘‘TSR Amended Rule’’), 68 FR 4580
                                             portions of the proceeding, including                   and prohibiting deceptive and abusive                    (Jan. 29, 2003); Amended TSR and Statement of
                                             the final amendments to the TSR and                     telemarketing acts or practices.5 In                     Basis and Purpose (‘‘TSR Amended Rule 2008’’), 73
                                             SBP, are available at (http://                          addition, the Act mandated that the FTC                  FR 51164 (Aug. 29, 2008).
                                                                                                                                                                 9 16 CFR 310.2(cc) (using the same definition as
                                             www.ftc.gov).                                                                                                    the Telemarketing Act, 15 U.S.C. 6106(4)). The TSR
                                                                                                        2 The comments and other material placed on the
                                             FOR FURTHER INFORMATION CONTACT:                                                                                 excludes from the definition of telemarketing:
                                                                                                     rulemaking record are available at (http://
                                             Alice Hrdy, Allison Brown, Evan                         www.ftc.gov/os/comments/tsrdebtrelief/                      the solicitation of sales through the mailing of a
                                                                                                     index.shtm). In addition, a list of commenters cited     catalog which: contains a written description or
                                             Zullow, or Stephanie Rosenthal,                                                                                  illustration of the goods or services offered for sale;
                                                                                                     in this SBP, along with their short citation names
                                             Attorneys, Division of Financial                        or acronyms used throughout the SBP, follows             includes the business address of the seller; includes
                                             Practices, Bureau of Consumer                           Section V of this SBP. When a commenter                  multiple pages of written material or illustrations;
                                             Protection, Federal Trade Commission,                   submitted more than one comment, the comment is          and has been issued not less frequently than once
                                                                                                     also identified by date.                                 a year, when the person making the solicitation
                                             600 Pennsylvania Avenue NW, Room                           3 Throughout the SBP, the Commission uses the         does not solicit customers by telephone but only
                                             NJ-3158, Washington, D.C. 20580, (202)                  term ‘‘providers’’ to refer to ‘‘sellers and             receives calls initiated by customers in response to
                                             326-3224.                                               telemarketers’’ as defined in the TSR. ‘‘Seller’’ is     the catalog and during those calls takes orders only
                                                                                                     defined as ‘‘any person who, in connection with a        without further solicitation.
                                             SUPPLEMENTARY INFORMATION:
                                                                                                     telemarketing transaction, provides, offers to              Id.
                                                                                                     provide, or arranges for others to provide goods or         10 15 U.S.C. 6105(b).
                                             I. Overview and Background
                                                                                                     services to the customer in exchange for                    11 See 15 U.S.C. 44, 45(a)(2), which exclude or

                                             A. Overview                                             consideration.’’ 16 CFR 310.2(aa). ‘‘Telemarketer’’ is   limit from the Commission’s jurisdiction several
                                                                                                     defined as ‘‘any person who, in connection with          types of entities, including bona fide nonprofits,
                                               This document states the basis and                    telemarketing, initiates or receives telephone calls     bank entities (including, among others, banks,
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                                             purpose for the Commission’s decision                   to or from a customer or donor.’’ 16 CFR 310.2(cc).      thrifts, and federally chartered credit unions), and
                                                                                                        4 15 U.S.C. 6101-6108. Subsequently, the USA          common carriers, as well as the business of
                                             to adopt amendments to the TSR that
                                                                                                     PATRIOT Act, Pub. L. No. 107–56, 115 Stat. 272           insurance.
                                             were proposed and published for public                  (Oct. 26, 2001), expanded the Telemarketing Act’s           12 16 CFR 310.6(b)(5)-(6). Moreover, the Rule
                                             comment on August 19, 2009.1 After                      definition of ‘‘telemarketing’’ to encompass calls       exempts from the National Do Not Call Registry
                                                                                                     soliciting charitable contributions, donations, or       provisions calls placed by for-profit telemarketers to
                                               1 TSR Proposed Rule, 74 FR 41988 (Aug. 19,            gifts of money or any other thing of value.              solicit charitable contributions; such calls are not
                                             2009). The TSR is set forth at 16 CFR 310.                 5 15 U.S.C. 6102(a).                                  exempt, however, from the ‘‘entity-specific’’ do not

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Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 / Rules and Regulations                                                         48459

                                             However, there are certain ‘‘carve-outs’’                  of assisting and facilitating sellers or                      Over the last several years, the
                                             from some of the TSR’s exemptions that                     telemarketers engaged in violations of                      Commission has addressed consumer
                                             limit their reach, such as the carve-out                   the TSR.20 Fifth, the TSR, with narrow                      protection concerns about debt relief
                                             for calls initiated by a customer in                       exceptions, prohibits telemarketers from                    services through law enforcement
                                             response to a general advertisement                        calling consumers whose numbers are                         actions,27 consumer education,28 and
                                             relating to investment opportunities.13                    on the National Do Not Call Registry or                     outreach to industry and other relevant
                                                The TSR is designed to protect                          who have specifically requested not to                      parties.29 The brief description of the
                                             consumers in a number of different                         receive calls from a particular entity.21                   debt relief services industry in the next
                                             ways. First, the Rule includes                             Finally, the TSR requires that                              section is based upon information in the
                                             provisions governing communications                        telemarketers transmit to consumers’                        record, the enforcement activities of the
                                             between telemarketers and consumers,                       telephones accurate Caller ID                               FTC and the states, and independent
                                             requiring certain disclosures and                          information22 and places restrictions on                    research by Commission staff.30
                                             prohibiting material                                       calls made by predictive dialers23 and
                                             misrepresentations.14 Second, the TSR                                                                                  1. Credit Counseling Agencies
                                                                                                        those delivering pre-recorded
                                             requires telemarketers to obtain                           messages.24                                                    Credit counseling agencies (‘‘CCAs’’)
                                             consumers’ ‘‘express informed consent’’                                                                                historically were nonprofit
                                             to be charged on a particular account                      C. Overview of Debt Relief Services                         organizations that worked as liaisons
                                             before billing or collecting payment and,                     Debt relief services have proliferated                   between consumers and creditors to
                                             through a specified process, to obtain                     in recent years as the economy has                          negotiate ‘‘debt management plans’’
                                             consumers’ ‘‘express verifiable                            declined and greater numbers of                             (‘‘DMPs’’). DMPs are monthly payment
                                             authorization’’ to be billed through any                   consumers hold debts they cannot                            plans for the repayment of credit card
                                             payment system other than a credit or                      pay.25 A range of nonprofit and for-                        and other unsecured debt, enabling
                                             debit card.15 Third, the Rule prohibits as                 profit entities – including credit                          consumers to repay the full amount
                                             an abusive practice requesting or                          counselors, debt settlement companies,                      owed to their creditors under
                                             receiving any fee or consideration in                      and debt negotiation companies – offer                      renegotiated terms that make repayment
                                             advance of obtaining any credit repair                     debt relief services, frequently through                    less onerous.31 To be eligible for a DMP,
                                             services;16 recovery services;17 or offers                 telemarketing. Thus, consumers with
                                             of a loan or other extension of credit, the                debt problems have several options for                      Communications (June 16, 2010) at 1 (according to
                                             granting of which is represented as                                                                                    industry groups, consumers who can afford to pay
                                                                                                        which they may qualify. Those who                           1.5-2% of their debt amount each month should
                                             ‘‘guaranteed’’ or having a high likelihood                 have sufficient assets and income to                        enter debt settlement). Moreover, even for those
                                             of success.18 Fourth, the Rule prohibits                   repay their full debts over time, if their                  consumers for whom debt settlement might be
                                             credit card laundering19 and other forms                   creditors make certain concessions (e.g.,                   appropriate, the practice of charging large advance
                                                                                                                                                                    fees makes it much less likely that those consumers
                                                                                                        a reduction in interest rate), can enroll                   can succeed in such a program. CFA at 9; CareOne
                                             call provisions or the TSR’s other requirements. 16        in a debt management plan with a credit                     at 4; see SBLS at 2-3.
                                             CFR 310.6(a).
                                                13 See, e.g., 16 CFR 310.6(b)(5)-(6) (provisions
                                                                                                        counseling agency. On the other end of                         27 See List of FTC Law Enforcement Actions

                                             related to general advertisements and direct mail          the spectrum, for consumers who are so                      Against Debt Relief Companies, following Section V
                                                                                                        far in debt that they can never catch up,                   of the SBP, for a list of cases that the FTC has
                                             solicitations).
                                                                                                                                                                    prosecuted since 2003 (‘‘FTC Case List’’). In
                                                14 The TSR requires that telemarketers soliciting       declaring Chapter 13 or Chapter 7                           addition, as detailed in the subsequent List of State
                                             sales of goods or services promptly disclose several       bankruptcy might be the most                                Law Enforcement Actions Against Debt Relief
                                             key pieces of information in an outbound telephone
                                             call or an internal or external upsell: (1) the identity
                                                                                                        appropriate course. Debt settlement is                      Companies (‘‘State Case List’’), state law
                                                                                                        ostensibly designed for consumers who                       enforcement agencies have brought at least 236
                                             of the seller; (2) the fact that the purpose of the call                                                               enforcement actions against debt relief companies
                                             is to sell goods or services; (3) the nature of the        fall between these two options, i.e.,                       in the last decade.
                                             goods or services being offered; and (4) in the case       consumers who cannot repay their full                          28 See, e.g., FTC, Settling Your Credit Card Debts
                                             of prize promotions, that no purchase or payment
                                             is necessary to win. 16 CFR 310.4(d); see also 16
                                                                                                        debt amount, but could pay some                             (2010); FTC, Fiscal Fitness: Choosing a Credit
                                                                                                        percentage of it.26                                         Counselor (2005); FTC, For People on Debt
                                             CFR 310.2(ee) (defining ‘‘upselling’’). Telemarketers
                                                                                                                                                                    Management Plans: A Must-Do List (2005); FTC,
                                             also must disclose in any telephone sales call the
                                                                                                                                                                    Knee Deep in Debt (2005).
                                             cost of the goods or services and certain other              20  16 CFR 310.3(b).                                         29 In September 2008, the Commission held a
                                             material information. 16 CFR 310.3(a)(1).                    21  16 CFR 310.4(b)(iii).                                 public workshop entitled ‘‘Consumer Protection and
                                                In addition, the TSR prohibits misrepresentations          22 16 CFR 310.4(a)(7).
                                                                                                                                                                    the Debt Settlement Industry’’ (‘‘Workshop’’), which
                                             about, among other things, the cost and quantity of           23 16 CFR 310.4(b)(1)(iv) (a call abandonment safe
                                                                                                                                                                    brought together stakeholders to discuss consumer
                                             the offered goods or services. 16 CFR 310.3(a)(2). It      harbor is found at 16 CFR 310.4(b)(4)).                     protection concerns associated with debt settlement
                                             also prohibits making false or misleading                     24 16 CFR 310.4(b)(1)(v).                                services, one facet of the debt relief services
                                             statements to induce any person to pay for goods              25 See, e.g., TASC (Oct. 26, 2009) at 7; NFCC at         industry. Workshop participants also debated the
                                             or services or to induce charitable contributions. 16
                                                                                                        2; Federal Reserve Board, Charge-off and                    merits of possible solutions to those concerns,
                                             CFR 310.3(a)(4).
                                                15 16 CFR 310.4(a)(7); 16 CFR 310.3(a)(3).              Delinquency Rates (May 24, 2010), available at              including the various remedies that were
                                                                                                        (http://www.federalreserve.gov/releases/chargeoff/          subsequently included in the proposed rule. An
                                                16 16 CFR 310.4(a)(2).
                                                                                                        delallsa.htm) (charting recent increase in credit           agenda and transcript of the Workshop are available
                                                17 16 CFR 310.4(a)(3). As the Commission has
                                                                                                        card delinquency rate); Debt Settlement:                    at (http://www.ftc.gov/bcp/workshops/
                                             previously explained, [in] recovery room scams . . . a     Fraudulent, Abusive, and Deceptive Practices Pose           debtsettlement/index.shtm). Public comments
                                             deceptive telemarketer calls a consumer who has            Risk to Consumers: Hearing on The Debt Settlement           associated with the Workshop are available at
                                             lost money, or who has failed to win a promised            Industry: The Consumer’s Experience Before the S.           (http://www.ftc.gov/os/comments/
                                             prize, in a previous scam. The recovery room               Comm. on Commerce, Science, & Transportation,               debtsettlementworkshop/index.shtm). As discussed
                                             telemarketer falsely promises to recover the lost          111th Cong. at 1 (2010) (statement of Philip A.             below, in November 2009, the Commission held a
                                             money, or obtain the promised prize, in exchange           Lehman, Assistant Attorney General, North                   public forum on issues specific to the rulemaking
                                             for a fee paid in advance. After the fee is paid, the      Carolina Department of Justice) (‘‘NC AG                    proceeding.
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                                             promised services are never provided. In fact, the         Testimony’’).                                                  30 A more detailed description of the history and
                                             consumer may never hear from the telemarketer                 26 See Weinstein (Oct. 26, 2009) at 8 (see attached      evolution of these different forms of debt relief can
                                             again.                                                     Bernard L. Weinstein & Terry L. Clower, Debt                be found in Section II of the Notice of Proposed
                                                TSR Final Rule, 60 FR at 43854.                         Settlement: Fulfilling the Need for An Economic             Rulemaking in this proceeding.
                                                18 16 CFR 310.4(a)(4); see TSR Amended Rule, 68
                                                                                                        Middle Ground at 7 (Sept. 2009) (‘‘Weinstein                   31 GP (Oct. 22, 2009) at 2; Cambridge (Oct. 26,
                                             FR at 4614 (finding that these three services were         paper’’)). It is not clear, however, how wide a ‘‘slice’’   2009) at 1. Each creditor determines what, if any,
                                             ‘‘fundamentally bogus’’).                                  of the debt-impaired population is suitable for debt        repayment options to offer the consumer based on
                                                19 16 CFR 310.3(c).                                     settlement programs. See Summary of                                                                    Continued

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48460              Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 / Rules and Regulations

                                             a consumer generally must have                              typically receive less than 10% of their                allegedly made frequent
                                             sufficient income to repay the full                         revenue from such contributions.34                      misrepresentations about the benefits
                                             amount of the debts, provided that the                        Over the past decade, a number of                     and likelihood of success consumers
                                             terms are adjusted to make such                             larger CCAs entered the market. Many of                 could expect from their services. These
                                             repayment possible. Credit counselors                       these CCAs obtained nonprofit status                    included false promises to provide
                                             typically also provide educational                          from the Internal Revenue Service.                      counseling and educational services39
                                             counseling to assist consumers in                           Other CCAs openly operated as for-                      and overstatements of the amount or
                                             developing manageable budgets and                           profit companies. In response to illegal                percentage of interest charges a
                                             avoiding debt problems in the future.32                     practices by some of these new entrants,                consumer might save.40 Third, the
                                                                                                         the FTC and state attorneys general                     Commission alleged that these entities
                                               Nonprofit CCAs generally receive                          brought a number of enforcement                         misrepresented material information
                                             funding from two sources. First,                            actions challenging these practices.35                  regarding their fees, including making
                                             consumers typically pay for their                           Specifically, since 2003, the                           false claims that they did not charge
                                             services: usually $25 to $45 to enroll in                   Commission has brought six cases                        upfront fees41 or that fees were tax
                                             a DMP, followed by a monthly charge of                      against credit counseling entities for                  deductible.42 In addition to allegedly
                                             roughly $25.33 The second source of                         deceptive and abusive practices. In one                 violating the FTC Act, some of these
                                             funding is creditors themselves. After a                    of these cases, the FTC sued AmeriDebt,                 entities were engaging in outbound
                                             consumer enrolls in a DMP, the                              Inc., at the time one of the largest CCAs               telemarketing and allegedly violating
                                             consumer’s creditors often pay the CCA                      in the United States.36 The defendants                  the TSR, particularly the Rule’s
                                             a percentage of the monthly payments                        in these cases allegedly engaged in                     disclosure requirements and
                                             the CCA receives. In the past, this                         several common patterns of deceptive                    prohibitions of misrepresentations, as
                                             funding mechanism, known as a ‘‘fair                        conduct in violation of Section 5 of the                well as its provisions on certain abusive
                                             share’’ contribution, has provided the                      FTC Act.37 First, most made allegedly                   practices, including violations of the
                                             bulk of a nonprofit CCA’s operating                         deceptive statements regarding their                    National Do Not Call Registry
                                             revenue, but these agencies now                             nonprofit nature.38 Second, they                        provision.43
                                                                                                                                                                    Over the last several years, in
                                             the consumer’s income and total debt load.
                                                                                                            34 GP (McNamara), Transcript of Public Forum on      response to abuses such as these, the
                                             Repayment options, known as ‘‘concessions,’’                Debt Relief Amendments to the TSR (‘‘Tr.’’), at 77-
                                             include reduced interest rates, elimination of late or      78; RDRI at 2 (creditor fair share has fallen to 4%     the Senate Committee on Governmental Affairs,
                                             over limit fees, and extensions of the term for             to 5% of consumer debt amounts and in some cases        significant harm to consumers may accrue from
                                             repayment.                                                  has been eliminated); NWS (Oct. 22, 2009) at 5 (see     misrepresentations regarding an entity’s nonprofit
                                                32 GP (Oct. 22, 2009) at 2; Davis at 2; CCCS NY          attached Walji paper at 5) (fair share is 4% to 10%);   status. See Consumer Protection Issues in the Credit
                                             at 2; FECA (Oct. 26, 2009) at 2-3; DebtHelper at 1;         see also National Consumer Law Center, Inc. &           Counseling Industry: Hearing Before the Permanent
                                             Cambridge (Oct. 26, 2009) at 1 (‘‘Roughly 85% of            Consumer Federation of America, Credit Counseling       Subcomm. on Investigations, S. Comm. on
                                             the individuals who contact Cambridge [a credit             in Crisis: The Impact on Consumers of Funding           Governmental Affairs, 108th Cong. 2d Sess. (2004)
                                             counseling agency] simply have questions about a            Cuts, Higher Fees and Aggressive New Market             (testimony of the FTC) (‘‘[S]ome CCAs appear to use
                                             particular aspect of their finances or wouldn’t             Entrants at 10-12 (April 2003); NFCC (Binzel),          their 501(c)(3) status to convince consumers to
                                             qualify for creditor concessions due to too much or         Transcript of ‘‘Consumer Protection and the Debt        enroll in their DMPs and pay fees or make
                                             too little income. Nevertheless, they receive the           Settlement Industry’’ Workshop, September 2008          donations. These CCAs may, for example, claim
                                             same financial analysis and Action Plan offered to          (‘‘Workshop Tr.’’) at 37; but see JH (Oct. 24, 2009)    that consumers’ ‘donations’ will be used simply to
                                             Cambridge’s DMP clients, and are also offered               at 8 (without citation, the commenter states that       defray the CCA’s expenses. Instead, the bulk of the
                                             ongoing counseling, educational guides and web              CCAs receive 22.5% of the total amount collected        money may be passed through to individuals or for-
                                             resources, free of charge.’’). In fact, Section 501(c)(3)   from each consumer).                                    profit entities with which the CCAs are closely
                                             of the Internal Revenue Code (‘‘IRC’’), 26 U.S.C.
                                                                                                            35 See FTC and State Case Lists, supra note 27.      affiliated. Tax-exempt status also may tend to give
                                             501(c)(3), dictates that nonprofits must provide a             36 FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D.       these fraudulent CCAs a veneer of respectability by
                                             substantial amount of free education and                    Md., final order May 17, 2006). On the eve of trial,    implying that the CCA is serving a charitable or
                                             counseling to the public and prohibits them from            the FTC obtained a $35 million settlement and thus      public purpose. Finally, some consumers may
                                             refusing credit counseling services to a consumer if        far has distributed $12.7 million in redress to         believe that a ‘non-profit’ CCA will charge lower
                                             the consumer cannot pay. FECA (Oct. 26, 2009) at            287,000 consumers. See Press Release, FTC, FTC’s        fees than a similar for-profit.’’), available at (http://
                                             4.                                                          AmeriDebt Lawsuit Resolved: Almost $13 Million          www.ftc.gov/os/2004/03/040324testimony.shtm).
                                                                                                                                                                    39 See, e.g., FTC v. Integrated Credit Solutions,No.
                                                33 Cambridge (Oct. 26, 2009) at 1; NWS (Oct. 22,         Returned to 287,000 Consumers Harmed by Debt
                                             2009) at 6 (see attached Hasnain Walji, Delivering          Management Scam (Sept. 10, 2008), (http://              06-806-SCB-TGW(M.D. Fla. filed May 2, 2006); U.S.
                                             Value to Consumers in a Debt Settlement Program             www.ftc.gov/opa/2008/09/ameridebt.shtm).                v. Credit Found. of Am., No. CV 06-3654
                                             at 6 (Oct. 16, 2009) (‘‘Walji paper’’)) (the average           37 See, e.g., FTC v. Debt Solutions, Inc., No. 06-   ABC(VBKx) (C.D. Cal. filed June 13, 2006); FTC v.
                                             account set up fee is $25 and monthly maintenance           0298 JLR (W.D. Wash. filed Mar. 6, 2006); U.S. v.       Nat’l Consumer Council, No. SACV04-0474
                                             fee is $15); see also Cards & Payments, Vol. 22,            Credit Found. of Am., No. CV 06-3654 ABC(VBKx)          CJC(JWJX) (C.D. Cal. filed Apr. 23, 2004).
                                                                                                                                                                    40 See U.S. v. Credit Found. of Am., No. CV 06-
                                             Issue 2, Credit Concessions: Assistance for                 (C.D. Cal. filed June 13, 2006); FTC v. AmeriDebt,
                                             Borrowers on the Brink (Feb. 1, 2009) (nonprofit            Inc., No. PJM 03-3317 (D. Md. filed Nov. 19, 2003).     3654 ABC(VBKx) (C.D. Cal. filed June 13, 2006);
                                             agencies’ counseling fees average about $25 per                38 See U.S. v. Credit Found. of Am., No. CV 06-      FTC v. Integrated Credit Solutions, Inc., No. 06-806-
                                             month); Miami Herald, Credit Counselors See                 3654 ABC(VBKx) (C.D. Cal. filed June 13, 2006);         SCB-TGW (M.D. Fla. filed May 2, 2006); FTC v.
                                             Foreclosures on the Rise, July 13, 2008, (CCAs              FTC v. Integrated Credit Solutions, Inc., No. 06-806-   Debt Mgmt. Found. Servs., Inc., No. 04-1674-T-17-
                                             charge an initial fee of $25 and a $25 monthly fee).        SCB-TGW (M.D. Fla. filed May 2, 2006) ; FTC v.          MSS (M.D. Fla. filed July 20, 2004).
                                                                                                                                                                    41 See FTC v. Express Consolidation, No. 06-cv-
                                                These fees are often limited by state law. See, e.g.,    Express Consolidation, No. 06-cv-61851-WJZ (S.D.
                                             Me. Rev. Stat. Ann. Tit. 17, § 701, et seq., tit. 32        Fla. Am. Compl. filed Mar. 21, 2007); FTC v. Debt       61851-WJZ (S.D. Fla. Am. Compl. filed Mar. 21,
                                             § 6171, et seq. (limiting fees to $75 for set-up and        Mgmt. Found. Servs., Inc., No. 04-1674-T-17-MSS         2007); FTC v. AmeriDebt, Inc., No. PJM 03-3317 (D.
                                             $40 monthly charge); Md. Code Ann. § 12-901 et              (M.D. Fla. filed July 20, 2004); FTC v. AmeriDebt,      Md. filed Nov. 19, 2003).
                                             seq. (limiting fees to $50 consultation fee and the         Inc., No. PJM 03-3317 (D. Md. filed Nov. 19, 2003).        42 See FTC v. Integrated Credit Solutions, No. 06-

                                             lesser of $40 per month or $8 per creditor per              Although the defendants in these cases had              806-SCB-TGW (M.D. Fla. filed May 2, 2006); U.S.
                                             month); Ill. Com. Stat. Ann., § 205 ILCS 665/1 et           obtained IRS designation as nonprofits under IRC        v. Credit Found. of Am., No. CV 06-3654
                                             seq. (limiting fees to an initial counseling fee of $50,    § 501(c)(3), they allegedly funneled revenues out of    ABC(VBKx) (C.D. Cal. filed June 13, 2006). Other
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                                             provided the average initial counseling fee does not        the CCAs and into the hands of affiliated for-profit    defendants allegedly claimed to have ‘‘special
                                             exceed $30 per debtor for all debtors counseled, and        companies and/or the principals of the operation.       relationships’’ with the consumers’ creditors. See
                                             $50 per month for each debtor, provided the                 Thus, the FTC alleged defendants were ‘‘operating       FTC v. Debt Solutions, Inc., No. 06-0298 JLR (W.D.
                                             average monthly fee does not exceed $30 per debtor          for their own profit or that of their members’’ and     Wash. filed Mar. 6, 2006) .
                                             for all debtors counseled); N.C. Gen. Stat. § 14-423        fell outside the nonprofit exemption in the FTC Act.       43 See FTC v. Express Consolidation, No. 06-cv-

                                             et seq. (limiting fees to $40 for set-up and 10% of         See 15 U.S.C. 44, 45(a)(2).                             61851-WJZ (S.D. Fla. Am. Compl. filed Mar. 21,
                                             the monthly payment disbursed under the DMP, not               As the Commission has stated in testimony before     2007); U.S. v. Credit Found. of Am., No. CV 06-3654
                                             to exceed $40 per month).                                   the Permanent Subcommittee on Investigations of         ABC(VBKx) (C.D. Cal. filed June 13, 2006).

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                                             IRS has challenged the tax-exempt                        state laws in 49 states, most of which set              typically then urge consumers to call a
                                             status of a number of purportedly                        fee limits.48                                           toll-free number for more information.52
                                             nonprofit CCAs – both through                                                                                      Consumers who call the specified
                                                                                                      2. For-Profit Debt Settlement Services
                                             enforcement of existing statutes and                                                                             phone number reach a telemarketer
                                             new tax code provisions.44 To enhance                       Debt settlement companies purport to                 working for or on behalf of the debt
                                             the IRS’s ability to oversee CCAs, in                    offer consumers the opportunity to                      settlement provider. The telemarketer
                                                                                                      obtain lump sum settlements with their                  obtains information about the
                                             2006 Congress amended the IRC, adding
                                                                                                      creditors for significantly less than the               consumer’s debts and financial
                                             § 501(q) to provide specific eligibility
                                                                                                      full outstanding balance of their                       condition and makes the sales pitch,
                                             criteria for CCAs seeking tax-exempt                     unsecured debts. Unlike a traditional
                                             status as well as criteria for retaining                                                                         often repeating the claims made in the
                                                                                                      DMP, the goal of a debt settlement plan                 advertisements as well as making
                                             that status.45 Among other things,                       is for the consumer to repay only a                     additional ones. If the consumer agrees
                                             § 501(q) of the Code prohibits tax-                      portion of the total owed.                              to enroll in the program, the provider
                                             exempt CCAs from refusing to provide                                                                             mails a contract for signature. Providers
                                             credit counseling services due to a                      The Promotion of Debt Settlement
                                                                                                      Services                                                sometimes pressure consumers to return
                                             consumer’s inability to pay or a                                                                                 payment authorization forms and signed
                                             consumer’s ineligibility or                                 Debt settlement companies typically                  contracts as quickly as possible
                                             unwillingness to enroll in a DMP;                        advertise through the Internet,                         following the call.53
                                             charging more than ‘‘reasonable fees’’ for               television, radio, or direct mail.49 The
                                             services; or, unless allowed by state law,               advertisements generally follow the                     The Debt Settlement Program
                                             basing fees on a percentage of a client’s                ‘‘problem-solution’’ approach –                            In the typical scenario, consumers
                                             debt, DMP payments, or savings from                      consumers who are over their heads in                   enroll one or more of their unsecured
                                             enrolling in a DMP.46 In addition to                     debt can be helped by enrolling in the                  debts into the program and begin
                                                                                                      advertiser’s program. Many                              making payments into a dedicated bank
                                             receiving regulatory scrutiny from the
                                                                                                      advertisements make specific claims                     account established by the provider.54
                                             IRS, as a result of changes in the federal
                                                                                                      that appeal to the target consumers – for               These payments are apportioned in
                                             bankruptcy code, 158 nonprofit CCAs,                     example, claims that consumers will
                                             including the largest such entities, have                                                                        some fashion between the provider’s
                                                                                                      save 40 to 50 cents on each dollar of                   fees and money set aside for settlements
                                             been subjected to rigorous screening by                  their credit card debts50 or will become
                                             the Department of Justice’s Executive                                                                            of the debts. According to industry
                                                                                                      debt-free.51 The advertisements                         representatives, debt settlement
                                             Office of the U.S. Trustee (‘‘EOUST’’).47
                                             Finally, nonprofits must comply with                       48 Supra note 33; see also CareOne at 4. Some of
                                                                                                                                                              providers assess each consumer’s
                                                                                                      the state laws apply to for-profit credit counseling
                                                                                                                                                              financial condition and, based on that
                                                44 In 2006, the IRS examined all tax-exempt           companies as well; others do not.                       individualized assessment and the
                                             CCAs, resulting in revocation or proposed
                                                                                                        49 Able (Oct. 21, 2009) at 17; CFA at 2-3;            provider’s historical experience,
                                                                                                      Weinstein (Oct. 26, 2009) at 7 (see attached            calculate a single monthly payment that
                                             revocation of the existing tax-exempt status of 41
                                                                                                      Weinstein paper at 6); see also USOBA Workshop
                                             of them, as well as increased scrutiny of new
                                                                                                      Comment at 9.
                                             applications for tax-exempt status. TSR Proposed           50 In April 2010, FTC staff conducted a surf of       JTLx (C.D. Cal. filed Feb. 3, 2004) (Complaint, ¶ 26)
                                             Rule, 74 FR at 41992; Hunter at 1; AICCCA at 5;          debt settlement websites, based on a sample of the      (the company’s website ‘‘represent[ed] that, by using
                                             FECA (Oct. 26, 2009) at 4; CareOne at 4; Eileen          websites that a consumer searching for debt             DRS’s debt negotiation services, consumers can pay
                                             Ambrose, Credit firms’ status revoked; IRS says 41       settlement services on a major search engine would      off their credit card debt for fifty percent or less of
                                             debt counselors will lose tax-exempt standing,           encounter. In conducting the surf, staff searched on    the amount currently owed and be debt free within
                                             Baltimore Sun, May 16, 2006.                             Google for the term ‘‘debt settlement services,’’       three to 36 months.’’); GAO Testimony, supra note
                                                45 Pension Protection Act of 2006, Pub. L. No.        obtaining more than 24,000 results. To best             50, at 18.
                                                                                                                                                                 52 In its review of debt settlement websites, see
                                             109-280, Section 1220 (Aug. 2006) (codified as 26        duplicate what a typical consumer searching for
                                                                                                      these services would find, staff narrowed the results   supra note 50, FTC staff found that 91% of websites
                                             U.S.C. 501(q)).
                                                46 See 26 U.S.C. 501(q). Section 501(q) also limits   to the websites that appeared on the first six pages    reviewed directed the consumer to call a telephone
                                                                                                      of the search results and eliminated duplicates. The    number to learn more about the service. The
                                             the total revenues that a tax-exempt CCA may                                                                     Commission also has observed this practice in its
                                                                                                      staff found that 86% of the 100 debt settlement
                                             receive from creditors for DMPs and prohibits tax-       websites reviewed represented that the provider         law enforcement experience. See, e.g., FTC v. Debt-
                                             exempt CCAs from making or receiving referral fees       could achieve a specific level of reduction in the      Set, Inc., No. 1:07-CV-00558-RPM (D. Colo. filed
                                             and from soliciting voluntary contributions from a       amount of debt owed.                                    Mar. 19, 2007); FTC v. Edge Solutions, Inc., No. CV-
                                             client. 26 U.S.C. 501(q)(1)-(2); see also FECA (Oct.       See also, e.g., FTC v. Better Budget Fin. Servs.,     07-4087 (E.D.N.Y. filed Sept. 28, 2007); FTC v.
                                             26, 2009) at 4-5.                                        Inc., No. 04-12326 (WG4) (D. Mass. filed Nov. 2,        Connelly, No. SA CV 06-701 DOC (RNBx) (C.D. Cal.
                                                47 Pursuant to the Bankruptcy Abuse Prevention        2004) (Complaint, ¶ 12) (defendants’ websites           Am. Compl. filed Nov. 27, 2006); FTC v. Jubilee Fin.
                                             and Consumer Protection Act of 2005, consumers           represented that they could ‘‘reduce the amount of      Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. filed
                                             must obtain credit counseling before filing for          the consumer’s debt by as much as 50% - 70%.’’);        Aug. 19, 2002).
                                                                                                                                                                 53 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-
                                             bankruptcy and must take a financial literacy class      infra note 566; Debt Settlement: Fraudulent,
                                             before obtaining a discharge from bankruptcy. See        Abusive, and Deceptive Practices Pose Risk to           00558-RPM (D. Colo. filed Mar. 19, 2007)
                                             Pub L. No. 109-8, 119 Stat. 23 (codified as amended      Consumers: Hearing on The Debt Settlement               (Complaint ¶ 20) (alleging ‘‘[c]onsumers who agree
                                             at 11 U.S.C. 101 et seq.). CCAs seeking certification    Industry: The Consumer’s Experience Before the          to enroll . . . are sent an initial set of enrollment
                                             as approved providers of the required credit             Sen. Comm. On Commerce, Science, &                      documents from Debt Set Colorado. During their
                                                                                                      Transportation, 111th Cong. (2010) (testimony of the    telephone pitches, the defendants’ telemarketers
                                             counseling must submit to an in-depth initial
                                                                                                      U.S. Government Accountability Office) (‘‘GAO           also exhort consumers to fill out the enrollment
                                             examination and to subsequent re-examination by
                                                                                                      Testimony’’) at 13.                                     documents and return the papers as quickly as
                                             the EOUST. See Application Procedures and                  51 Of the 100 websites FTC staff reviewed, see        possible . . . . Included in these documents are forms
                                             Criteria for Approval of Nonprofit Budget and                                                                    for the consumer to authorize direct withdrawals
                                                                                                      supra note 50, 57% represented that they could
                                             Credit Counseling Agencies by United States                                                                      from the consumer’s checking account, to identify
                                                                                                      settle or reduce all unsecured debts (websites made
                                             Trustees; Notice of Proposed Rulemaking, 73 FR           claims such as ‘‘Become Debt Free,’’ ‘‘Debt free in     the amounts owed to various creditors, and a Client
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                                             6062 (Feb. 1, 2008) (seeking comment on proposed         as little as 24-48 months,’’ and ‘‘Achieve $0.00 Debt   Agreement.’’).
                                             rule setting forth additional procedures and criteria    In 12-60 Months.’’); see also, e.g., FTC v. Edge           54 See SBLS at 1; USDR (Oct. 20, 2009) at 14;
                                             for approval of entities seeking to become, or           Solutions, Inc., No. CV-07-4087 (E.D.N.Y. filed Sept.   Orion (Jan. 12, 2009) at 5; NWS (Oct. 29, 2009) at
                                             remain, approved nonprofit budget and credit             28, 2007) (Complaint, ¶ 16) (defendants’ websites       10 (see attached Walji paper at 10). In fact, most
                                             counseling agencies). A list of EOUST-approved           represented that ‘‘we can reduce your unsecured         state debt management laws, including the Uniform
                                             credit counselors is available to consumers at           debt by up to 60% and sometimes more and have           Debt-Management Services Act (‘‘UDMSA’’), require
                                             (http://www.usdoj.gov/ust/eo/bapcpa/ccde/                you debt free in 18 to 30 months.’’); FTC v.            providers to keep client funds in separate,
                                             cc_approved.htm).                                        Innovative Sys. Tech., Inc., No. CV04-0728 GAF          dedicated bank accounts. ULC at 2; CareOne at 6.

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48462             Federal Register / Vol. 75, No. 153 / Tuesday, August 10, 2010 / Rules and Regulations

                                             the consumer must make to both save                     creditors a letter, directly or through the              attempted or achieved any settlements.
                                             for settlements and pay the provider’s                  provider, instructing the creditor to                    An increasing number of providers
                                             fee.55 The providers typically tell                     cease communication with the                             utilize a so-called ‘‘pay as you go’’
                                             consumers that the monthly payments –                   consumer.60 In some cases, providers                     model, spreading the fees over the first
                                             often in the hundreds of dollars – will                 have even executed a change of address                   fifteen months or more of the program,
                                             accumulate until there are sufficient                   form substituting their address for the                  yet still requiring consumers to pay
                                             funds to make the creditor or debt                      consumer’s, thereby redirecting billing                  hundreds of dollars in fees before they
                                             collector an offer equivalent to an                     statements and collection notices so that                receive a single settlement.64 Even when
                                             appreciable percentage of the amount                    the consumer does not receive them.61                    providers spread the fee over the
                                             originally owed to the creditor. The                    Some providers represent that they                       anticipated duration of the program
                                             provider generally will not begin                       maintain direct contact with the                         (usually three years), consumers
                                             negotiations with creditors until the                   consumer’s creditors or debt collectors                  typically are required to pay a
                                             consumer has saved money sufficient to                  and that collection calls and lawsuits                   substantial percentage of the fee before
                                             fund a possible settlement of the debt.56               will cease upon the consumer’s                           any portion of their funds is paid to
                                             The provider pursues settlements on an                  enrollment in the debt settlement                        creditors.65
                                             individual, debt-by-debt basis as the                   program.62                                                  Many debt settlement companies
                                             consumer accumulates sufficient funds                                                                            break their fee into separate
                                                                                                     Debt Settlement Fee Models                               components, such as an initial fee,
                                             for each debt. According to industry
                                             representatives, the process of settling                  Many debt settlement providers                         monthly fees, and/or contingency fees
                                             all of a consumer’s debts can take three                charge significant advance fees. Some                    based on the amount of savings the
                                             years or more to complete.57                            require consumers to pay 40% or more                     company obtains for the consumer.66
                                                While the consumer is accumulating                   of the total fee within the first three or               While fee models vary greatly, they
                                             funds, the debt settlement provider                     four months of enrollment and the                        generally require a substantial portion of
                                             often advises the consumer not to talk                  remainder over the ensuing 12 months                     the fee in advance of any settlements.67
                                             to the associated creditors or debt                     or fewer.63 These fees must be paid                      As described more fully below, the large
                                             collectors.58 In addition, some providers               whether or not the provider has                          initial commitment required of
                                             instruct the consumer to assign them                                                                             consumers has contributed to the high
                                             power of attorney59 and to send                            60 AFSA at 6; RDRI at 5 (‘‘The issuance of ‘cease

                                                                                                     and desist’ letters from debt settlement companies          64 DRS (Jan. 12, 2010) at 1 (fee of 15% of enrolled
                                                                                                     to creditors provides a false sense of security to
                                               55  See, e.g., FDR (Jan. 14, 2010) at 2; TASC (Oct.                                                            debt balance is collected over 15 months); FDR
                                                                                                     consumers that their accounts are being
                                             26, 2009) at 7.                                                                                                  (Oct. 26, 2009) at 14 (fees are collected over the first
                                                                                                     successfully negotiated and that there is not any
                                                56 USOBA (Oct. 26, 2009) at 32. A trade                                                                       18 months or longer of the program); JH (Jan. 12,
                                                                                                     threat of impending legal action.’’); see also ACA
                                             association reported that creditors may not consider                                                             2010) at 4 (The first payment goes toward fees; the
                                                                                                     Workshop Comment (Dec. 1, 2008) at 4-7;
                                             settlements until an account is at least 60 days                                                                 remainder of the fee is collected in installments
                                                                                                     Consumer Bankers Association Workshop Comment
                                             delinquent. USOBA (Oct. 26, 2009) at 32. If                                                                      over one-half of the program. The company’s total
                                                                                                     (Dec. 1, 2008) at 2-3. Creditors have expressed
                                             consumers are current on their debts, debt              displeasure, however, that once debt settlement          fee is 15% of enrolled debt, plus a $49 per month
                                             settlement providers sometimes advise them to stop      providers intercede on behalf of consumers, the          maintenance fee. Formerly, the company collected
                                             making payments to their creditors so that they can     providers are not responsive to creditor contacts.       the 15% fee over the first 12 months.); Hunter at
                                             achieve the duration of delinquency necessary for       See, e.g., AFSA at 2. One workshop panelist              3 (‘‘[I]t is becoming more common for companies to
                                             the provider to initiate negotiations. Infra note 73.   representing the American Bankers Association            charge a one-time, flat enrollment fee and prorate
                                                57 DSA/ADE at 8; see also CO AG at 5 (based on
                                                                                                     (‘‘ABA’’) noted that, even when successful, attempts     the remaining percentage of the fee over at least half
                                             data submitted by industry members, the average         to inhibit direct communication with consumers           the life of the program.’’); NC AG Testimony, supra
                                             program length was 32.3 months).                        prevent creditors from informing consumers about         note 25, at 4 (‘‘a significant portion of the
                                                58 See CFA at 9; SOLS at 2; AFSA at 2; JH (Oct.
                                                                                                     available options for dealing with the debt and the      consumer’s initial payments is diverted to the
                                             24, 2009) at 14; NC AG Testimony, supra note 25,        ramifications of the failure to make payments. See       settlement company’s fees.’’).
                                             at 3-4 (‘‘The whole premise of debt settlement is       ABA (O’Neill), Workshop Tr. at 96.                          65 See USOBA (Jan. 29, 2010) at 3; CSA (Witte),

                                             based on consumers not paying their debts and not          61 See, e.g., FTC v. Jubilee Fin. Servs., Inc., No.   Tr. at 64 (company collects its entire fee monthly,
                                             communicating with creditors.’’); see also, e.g., FTC   02-6468 ABC (Ex) (C.D. Cal. filed Aug. 19, 2002)         in even amounts, throughout the program); USDR
                                             v. Connelly, No. SA CV 06-701 DOC (RNBx) (C.D.          (alleging defendants instructed consumers, among         (Johnson), Tr. at 187 (same); SDS (Jan. 22, 2010) at
                                             Cal. Am. Compl. filed Nov. 27, 2006); FTC v. Jubilee    other things, to submit change of address                1-2 (no fee is taken from the first payment; the fee
                                             Fin. Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal.      information to creditors so that mail would go           is then taken in equal amounts from the next 20
                                             filed Aug. 19, 2002).                                   directly to defendants); FTC v. Debt-Set, Inc., No.      payments for 36-month programs).
                                                59 AFSA at 5 (‘‘Debt settlement providers                                                                        66 CRN (Jan. 21, 2010) at 4; FCS (Oct. 27, 2009)
                                                                                                     1:07-cv-00558-RPM, Exs. Supp. Mot. T.R.O., at Exh.
                                             frequently use such means to block communication        7 (D. Colo. Mar. 20, 2007) (same).                       at 2; ACCORD (Oct. 9, 2009) at 2-3; SBLS at 4
                                             between the creditor and the consumer. This                62 NACCA at 5; AFSA at 8; FTC v. Connelly, No.        (Financial Consulting Services, National Asset
                                             prevents the creditor from being able to put together                                                            Services, and American Debt Arbitration, three
                                                                                                     SA CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl.
                                             a workout plan that would be free for the                                                                        different companies that share identical websites,
                                                                                                     filed Nov. 27, 2006); Better Business Bureau, BBB
                                             consumer.’’). However, ACA International (‘‘ACA’’),                                                              have charged a ‘‘set-up fee’’ of $399, an ‘‘enrollment
                                                                                                     on Differences Between Debt Consolidation, Debt
                                             a trade organization representing third-party debt                                                               fee’’ equal to half of each of the first six monthly
                                                                                                     Negotiation and Debt Elimination Plans (Mar. 2,
                                             collectors, stated that the power of attorney                                                                    payments, a $49 monthly maintenance fee, a $7.20
                                                                                                     2009) , available at (http://www.bbb.org/us/article/
                                             documents prepared by debt settlement providers                                                                  monthly bank fee, and a settlement fee of 29% of
                                             frequently are legally deficient under state law. See   bbb-on-differences-between-debt-consolidation-
                                                                                                     debt-negotiation-debt-elimination-plans-9350).           the savings on each settlement. Two other
                                             ACA Workshop Comment (Dec. 1, 2008) at 5-8.
                                                                                                        63 USDR (Oct. 20, 2009) at 2; NAAG (Oct. 23,          providers, Debt Choice and the Palmer Firm, have
                                             Further, unless presented by an attorney, a power
                                                                                                     2009) at 3; CFA at 4, 8-10; SBLS at 4; QLS at 2;         charged an 8% set-up fee, a $65 monthly fee, and
                                             of attorney may permit, but does not require, a
                                                                                                     SOLS at 2; see also, e.g., FTC v. Connelly, No. SA       a 33% settlement fee on realized savings at the time
                                             creditor to contact the debt settlement provider.
                                             Accordingly, it appears that this strategy often does   CV 06-701 DOC (RNBx) (C.D. Cal. Am. Compl. filed         of settlement. A debt settlement company called
                                             not stop collection calls, lawsuits, or garnishment     Nov. 27, 2006) (alleging that defendants required        Allegro Law has charged a 16% fee collected over
                                             proceedings, but instead may actually escalate the      consumers to make a ‘‘down payment’’ of 30% to           18 months and a $59.99 monthly fee; the 16% fee
                                             collection process. See, e.g., FTC v. Debt-Set, Inc.,   40% of the total fee in the first two or three months    is due immediately if the customer drops out of the
                                             No. 1:07-cv-00558-RPM (D. Colo. filed Mar. 19,          with the remainder paid over the following six to        program within the first 18 months. Morgan Drexen
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                                             2007)(alleging defendants sent power of attorney        12 months). A debt settlement trade association          and the Eric A. Rosen law firm have charged a set-
                                             documents to consumers); FTC v. Better Budget Fin.      (USOBA) obtained information about providers’ fee        up fee of 5%, monthly fees of $48, and a 25%
                                             Servs., Inc., No. 04-12326 (WG4) (D. Mass. filed        structures from 58 providers and reported that six       settlement fee based on realized savings at time of
                                             Nov. 2, 2004) (alleging that consumers were             of the 58 primarily use this ‘‘front end fee model.’’    settlement).
                                                                                                     USOBA (Jan. 29, 2010) at 3 (providing no                    67 GAO Testimony, supra note 50, at 9. The wide
                                             instructed to sign power of attorney forms); FTC v.
                                             Nat’l Credit Council, Case No. SACV04-0474 CJC          information as to whether the 58 respondents are         variety of fee models makes it difficult for
                                             (JWJx) (C.D. Cal. 2004) (alleging that defendants       representative of the trade association or the           consumers to shop for the lowest cost service. See
                                             used power of attorney documents).                      industry as a whole).                                    Loeb (Mallow), Tr. at 206.

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                                             rate at which consumers drop out of                     record, discussed in detail below,                          enforcement actions targeting deceptive
                                             these programs before their debts are                   establishes that a large proportion of                      and unfair practices in the debt
                                             settled.                                                consumers who enter a debt settlement                       settlement industry.77 Since 2001, the
                                                                                                     plan do not attain results close to those                   Commission has brought nine actions
                                             Consumer Protection Concerns
                                                                                                     commonly represented.                                       against debt settlement entities under
                                                Debt settlement plans, as they are                     In the context of the widespread                          the FTC Act for many of the abuses
                                             often marketed and implemented, raise                   deception in this industry, the advance                     detailed above.78 As in the FTC’s
                                             several consumer protection concerns.                   fee model used by many debt settlement                      actions against deceptive credit
                                             First, many providers’ advertisements                   providers causes substantial consumer                       counselors, these suits commonly
                                             and ensuing telemarketing pitches                       injury. Consumers often are not aware                       alleged that the provider
                                             include false, misleading, or                           that their initial payments are taken by                    misrepresented, or failed to disclose
                                             unsubstantiated representations,                        the provider as its fees and are not saved                  adequately, the amount and/or timing of
                                             including claims that                                   for settlement of their debt; in many                       its substantial advance fees.79
                                                ∑ the provider will or is highly likely              instances, providers deceptively                            Additionally, the Commission alleged
                                             to obtain large debt reductions for                     underestimate the time necessary to                         that the defendants in these cases falsely
                                             enrollees, e.g., a 50% reduction of what                complete the program.74 As a result,                        promised high success rates and results
                                             the consumer owes;68                                    many consumers fall further behind on                       that were, in fact, unattainable;80
                                                ∑ the provider will or is highly likely                                                                          misrepresented their refund policies;81
                                                                                                     their debts, incur additional charges,
                                             to eliminate the consumer’s debt                                                                                    and failed to disclose the accumulation
                                                                                                     harm their creditworthiness, including
                                             entirely in a specific time frame, e.g., 12                                                                         of creditor late fees and other negative
                                                                                                     credit scores, and, in some cases, suffer
                                             to 36 months;69                                                                                                     consequences of their programs.82
                                                ∑ harassing calls from debt collectors               legal action against them to collect the
                                                                                                     debt.75 Moreover, in a large percentage                        The states also have been active in
                                             and collection lawsuits will cease;70                                                                               attacking abuses in this industry. State
                                                ∑ the provider has special                           of cases, consumers are unable to
                                                                                                     continue making payments while their                        regulators and attorneys general have
                                             relationships with creditors and expert
                                                                                                     debts remain undiminished and drop                          filed numerous law enforcement actions
                                             knowledge about available techniques to
                                                                                                     out of the program, usually forfeiting all                  against debt settlement providers83
                                             induce settlement;71 and
                                                ∑ the provider’s service is part of a                the payments they made towards the                          under their state unfair and deceptive
                                             government program, through the use of                  provider’s fees.76                                          acts and practices statutes84 or other
                                             such terms as ‘‘credit relief act,’’                      Both the Commission and state                             state laws or regulations.85 In addition,
                                             ‘‘government bailout,’’ or ‘‘stimulus                   enforcers have brought numerous law                         many states have enacted statutes
                                             money.’’72                                                                                                          specifically designed to combat
                                             Many providers also tell consumers that                 2006); FTC v. Jubilee Fin. Servs., Inc., No. 02-6468        deceptive debt settlement practices;86 in
                                                                                                     ABC (Ex) (C.D. Cal. filed Aug. 19, 2002); see also
                                             they can, and should, stop paying their                 Texas Attorney General, Press Release, Attorney               77  See FTC and State Case Lists, supra note 27.
                                             creditors, while not disclosing that                    General Abbott Pursues Restitution for Texans from            78  See FTC Case List, supra note 27.
                                             failing to make payments to creditors                   ‘‘Debt Settlement Company’’ in Bankruptcy Court                79 See, e.g., FTC v. Debt-Set, No. 1:07-cv-00558-
                                             may actually increase the amounts                       (Aug. 20, 2009), available at (http://
                                                                                                                                                                 RPM (D. Colo. filed Mar. 19, 2007) (alleging that
                                             consumers owe (because of                               www.oag.state.tx.us/oagNews/
                                                                                                                                                                 defendants misrepresented that they would not
                                                                                                     release.php?id=3088); Florida v. Hacker (Fl. Cir. Ct.
                                             accumulating fees and interest) and will                - 4th filed Feb 21, 2008); GAO Testimony, supra
                                                                                                                                                                 charge consumers any upfront fees before obtaining
                                             adversely affect their                                                                                              the promised debt relief, but in fact required a
                                                                                                     note 50, at 9; NC AG Testimony, supra note 25, at
                                                                                                                                                                 substantial upfront fee).
                                             creditworthiness.73 The rulemaking                      4 (‘‘The theory is that the older and more delinquent          80 See, e.g., id; FTC v. Connelly, No. SA CV 06-
                                                                                                     the debt, the easier it will be to negotiate.’’); Debt
                                                                                                     Settlement: Fraudulent, Abusive, and Deceptive              701 DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov.
                                               68  Supra note 50; infra note 566.                    Practices Pose Risk to Consumers: Hearing on The            27, 2006).
                                               69  Supra note 51.                                    Debt Settlement Industry: The Consumer’s
                                                                                                                                                                    81 See, e.g., FTC v. Innovative Sys. Tech., Inc., No.
                                                70 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-
                                                                                                     Experience Before the Sen. Comm. On Commerce,               CV04-0728 GAF JTLx (C.D. Cal. filed Feb. 3, 2004)
                                             00558-RPM (D. Colo. filed Mar. 19, 2007); FTC v.        Science, & Transportation, 111th Cong. (2010)               (defendants misrepresented that they would refund
                                             Better Budget Fin. Servs., Inc., No. 04-12326 (WG4)     (Statement of Holly Haas) (‘‘Haas Testimony’’), at 2        consumers’ money if unsuccessful).
                                             (D. Mass. filed Nov. 2, 2004); FTC v. Jubilee Fin.      (‘‘We were instructed by [the debt settlement                  82 See, e.g., id.; FTC v. Connelly,No. SA CV 06-
                                             Servs., Inc., No. 02-6468 ABC (Ex) (C.D. Cal. filed     company] not to pay our credit card bills because           701 DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov.
                                             Aug. 19, 2002); GAO Testimony, supra note 50, at        the credit card companies would not negotiate               27, 2006); FTC v. Debt-Set, No. 1:07-cv-00558-RPM
                                             13; see also, e.g., In re Positive Return, Inc. (Cal.   settlements with current accounts.’’); RDRI at 5.           (D. Colo. filed Mar. 19, 2007).
                                             Dep’t of Corps., desist and refrain order May 28,          74 See, e.g., Debt Settlement USA, Growth of the            83 See State Case List, supra note 27.
                                             2004).
                                                71 See, e.g., FTC v. Debt-Set, Inc., No. 1:07-cv-
                                                                                                     Debt Settlement Industry,at 10 (Oct. 17, 2008)                 84 See, e.g. State of Illinois v. Clear Your Debt,

                                                                                                     (‘‘Fraudulent firms also regularly fail to provide the      LLC, No. 2010-CH-00167 (Cir. Ct. 7th Judicial Cir.
                                             00558-RPM (D. Colo. filed Mar. 19, 2007); FTC v.
                                                                                                     services promised to consumers by claiming that             filed Feb. 10, 2010); State of Texas v. CSA-Credit
                                             Better Budget Fin. Servs., Inc., No. 04-12326 (WG4)
                                                                                                     they can help them become debt free in an                   Solutions of Am., Inc., No. 09-000417 (Dist. Travis
                                             (D. Mass. filed Nov. 2, 2004); Press Release, Florida
                                                                                                     unrealistically short amount of time and/or promise         Cty. filed Mar. 26, 2009); State of Florida v. Boyd,
                                             Attorney General, Two Duval County Debt
                                             Negotiation Companies Sued for Alleged                  too low of a settlement.’’); see also, e.g., FTC v. Debt-   No. 2008-CA-002909 (Cir. Ct. 4th Cir. Duval Cty
                                             Deceptions (Mar. 5, 2008), available at                 Set, Inc., No. 1:07-cv-00558-RPM (D. Colo. filed            filed Mar. 5, 2008).
                                             (myfloridalegal.com/__852562220065EE67.nsf/0/           Mar. 19, 2007).                                                85 See, e.g., Press Release, Colorado Attorney
                                                                                                        75 One of the Commission’s enforcement actions,          General, Eleven Companies Settle With The State
                                             1E9B7637235FE1
                                             6C85257403005C595F?                                     FTC v. Connelly, No. SA CV 06-701 DOC (RNBx)                Under New Debt-Management And Credit
                                             Open&Highlight=0,ryan,boyd); In re Am. Debt Arb.,       (C.D. Cal. Am. Compl. filed Nov. 27, 2006), is              Counseling Regulations (Mar. 12, 2009), available at
                                             No. 06CS01309 (Cal. Dep’t of Corps., desist and         particularly illustrative of the risk of litigation. In     (http://www.ago.state.co.us/
                                             refrain order June 30, 2008).                           that case, between 2004 and 2005, nearly a third of         press_detail.cfmpressID=957.html).
                                                72 See, e.g., NAAG (July 6, 2010) at 2; FTC v.       defendants’ 18,116 customers were sued by                      86 Some states restrict the amount and timing of

                                             Dominant Leads, LLC, No. 1:10-cv-00997 (D.D.C.          creditors or debt collectors. See id.,Trial Exs. 382,       fees, including initial fees and subsequent monthly
sroberts on DSKB9S0YB1PROD with RULES

                                             filed June 15, 2010); GAO Testimony, supra note         561, 562, 623 & Schumann Test., Day 4, Vol. III,            charges. In 2005, the Uniform Law Commission
                                             50, at 13-14; Steve Bucci, Bankrate.com, Settle         37:21 - 40:12; 34:17 - 37:4.                                (‘‘ULC’’) drafted the UDMSA in an attempt to foster
                                             Credit Card Debt For Pennies? (Feb. 2, 2010),              76 NC AG Testimony, supra note 25, at 4 (‘‘If the        consistent regulation of both for-profit and
                                             available at (http://www.bankrate.com/finance/          consumer drops out before the settlement process            nonprofit debt relief services across the United
                                             credit-cards/settle-credit-card-debt-for-pennies-       is concluded, as is usually the case, he or she will        States. ULC at 2. Among the key consumer
                                             1.aspx).                                                lose the fee payments, while facing increased debt          protection provisions in the UDMSA are: a fee cap,
                                                73 See, e.g., FTC v. Connelly,No. SA CV 06-701       account balances.’’); see infra Section III.C.2.a.(1);      mandatory education requirements, a requirement
                                             DOC (RNBx) (C.D. Cal. Am. Compl. filed Nov. 27,         FTC Case List, supra note 27.                                                                             Continued

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