Fiber-based packaging: a suitable alternative to plastics? - International Containerboard Conference November 13-15, 2019 Eden Roc Miami ...
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Fiber-based packaging: a suitable
alternative to plastics?
• International Containerboard Conference
• November 13-15, 2019
• Eden Roc Miami Beach| Miami, USA
Paul Jenkins
Managing Director
The next 30 minutes… Global packaging and innovation trends How are major brands & retailers responding to changing consumer demands and a growing desire to be "Green" Which brands are getting packaging innovation right? How plastic is fighting back
Every minute…
Two years of upheaval
Moving out of plastic….
Brands now have a story to tell
Consumer perceptions
Plastic is Best At
Helping To Keep
Down Greenhouse
Gas Emissions…
2%
Plastic’s image problem…Plastic is bad. Always
‘Single-use’ is a swear word
Brands and retailers spend money on packaging unnecessarily
Less packaging is better packaging
• Lots of change / motions in place to
reduce amount of packaging used
• Increased political pressure and
Legislation accountability
Horizon • Focus on single-use plastic reduction,
packaging taxes and improving recycling
• Plastic reduction v carbon footprintActive brands
Clutching at Straws?
Sustainable Packaging Trends
Compostable & Biodegradable
Compostable & Biodegradable
High end UK retailer Selfridges is famous for its extensive
range of Christmas offerings every winter. This season it
is focusing on sustainability with the introduction of
compostable packaging for some of their Christmas food
packaging. Selfridges is removing plastic packaging
across its own brand range of mince pies and Christmas
cakes. The plastic trays, bags and product windows have
been replaced with a combination of card and
the NatureFlex home compostable cellulose film from
Futamura. NatureFlex is made from responsibly sourced
wood pulp and takes up to 10 weeks to decompose in
home compost facilities. It includes stickers to
communicate to consumers that the packaging can be
composted. Compostable packaging isn’t just for
Christmas as the retailer will also be rolling out the
NatureFlex solution to a selection of its all-year-round
biscuits and cakes.
Seasonal range gets compostable
packaging switchOne of the environmental goals of Argentina’s largest
craft brewer Cerveza Patagonia is that by 2025, 100% of
their products will be either in returnable packaging or
made mostly from recycled materials. Part of the wider
Ambev group, the beer business has tried to differentiate
their secondary packaging with a new initiative. It has
created a version of its six-unit pack made from a paper
embedded with seeds. The Eco Pack material has live
seeds in its composition and can be torn into small pieces
by the consumer and planted. The paper is printed using
non-toxic and water-based ink that is harmless to the
seeds that will be germinated and the environment
making the paper 100% biodegradable. The material has
been developed by seed paper experts Papel
Semente. The pack will be available via e-commerce beer
retailer Empório da Cerveja and at Refugios Patagonia.
Argentinian beer brand’s packaging embedded
with seedsBiomaterials Breaking Through
Biomaterials Breaking Through
Researchers from the University of Alaska
Anchorage have developed lightweight
panels made from mushroom tissue that
could act as a packaging insulation material.
The team is targeted the insulation for the
shipment of frozen fish. Researchers plan to
find a viable bio-based replacement for
Styrofoam-lined boxes with a goal to
compete with Styrofoam in terms of cost
and effectiveness.. Mushrooms grow quickly
into resilient kitin networks that has
properties that could be suitable for use as
insulation. The panels, treated with a special
mixture, take about eight days to grow and
dry. Plans to ship a few test kits with frozen
fish cradled by the boards, possibly with
thermometers and instructions on how to
tell them the condition. The panels are in
theory edible although the taste is very
bitter. A start up called Rhizoform has been
Mushroom tissue used as insulation launched to help commercialise the
technology.
for frozen fish transportationKFC Canada is working on a project that could one day
see their famous chicken products served in bamboo-
based packaging. The fast food chain will start a pilot with
their poutine (french fries and cheese curds topped with
a brown gravy) product using the material. Bamboo
buckets will be available at some of the company’s 600
Canadian restaurants replacing PP packs. The restaurant
chain is aiming to have buckets that are compostable but
will at least ensure they are recyclable and/or reusable.
Bamboo grows very quickly and sequesters about 40%
more carbon than trees in the same amount of land. KFC
Canada will look at consumer feedback as well as
operational and functional considerations before moving
to any rollout.
Fast food chain experimenting with bamboo
packagingRecycling Resurgence
Recycling Resurgence
Nestlé announced last year its ambition to
make 100% of its packaging recyclable or
reusable by 2025. The business has made a
significant step forward in their pursuit with
the introduction of paper packaging for its
YES! snack bars. The confectionery giant
could really change the sector in the future
with scaling up to other brands in their
portfolio. The new snack bar wrapper is
composed of paper and a water-based
coating to deliver the same shelf life as the
plastic wrapper it replaced. It can run on
existing high-speed lines but the lack of
paper supply at this stage is limiting its roll
out to other brands in Nestlé’s portfolio such
as its KitKat bars. Following the UK
introduction, the new packaging will now be
available in 13 other European countries.
See also Recyclable paper pouch switch
meets plastic reduction pledge.
Paper snack bar packaging set to
shake up confectionery sectorPlastic packaging manufacturer Greiner
Packaging has partnered with Austrian cardboard
packaging business Offsetdruckerei Schwarzach
to make it easier and more intuitive for
consumers to separate cardboard-plastic
combinations. They have combined to develop a
new patent-pending easy to use tear-off system.
K3 packaging consists of just two parts. The first
is an unprinted white or transparent plastic cup,
alongside a recyclable cardboard wrap. When the
cardboard and plastic are separated, the
packaging is 100% recyclable. A 500 ml K3 cup
apparently achieves a 17% reduction in CO2
emissions and uses up to 33% less plastic
compared with a conventional thermoformed
printed cup of the same dimensions.
New tear-off system makes it easier for consumers to separate
cardboard and plasticHenkel’s Adhesives Technologies business unit has developed a paper-based
mailer that helps improve recyclability in the growing e-commerce channel.
The solution includes a proprietary cushioning material that can be easily
separated for recycling. The padded mailer replaces the traditional bubble
envelope used extensively and has been recently adopted by e-commerce
behemoths Amazon. The EPIX mailer has the key functional attributes of a
padded mailer, but includes weight reduction improvements as well as better
impact resistance. The mailer is easy to separate the fibre from the cushion
to facilitate recovery of the latter in the re-pulping process. The technology
allows more than 90% of the pulp to be recovered. ‘Widely recyclable’
accreditation from How2Recycle permits consumers to place the entire
mailer into their recycling bin. The mailer is manufactured in multiple sizes
and with different levels of protection to provide a choice of packaging closet
in size to the contents, therefore negating the requirement for additional
packing materials. See also E-Commerce paper padded
mailer is fully recyclable.
E-commerce mailer uses paper-based
cushioning material for easier recyclingTerraCycle
Reusable Systems
Waitrose Unpackaged Oxford Trial
Refillable Retail
Returnable container systems
A new collapsible lunchbox has been introduced
that makes takeout easier to transport as well
as being better for the environment than the
single-use equivalent. The MolaBox patent-
pending design is easy to use and can eliminate
every single piece of waste related to takeout
food including cutlery. MolaBox is made using
recycled materials and has a slimline design
that’s easy to carry around. The collapsible
container has a leakproof multipurpose lid and
comes with a bag to help carry the MolaBox
around. MolaBox also includes a reusable fork
and spoon and a divider to make it easy to
transport different food items in the same
container.
Collapsible lunchbox helps make
takeaway food easier to transportPewaukee, Wisconsin based Box Latch Products
are exploiting the growing trend for reusable
packaging with an alternative to packaging tape,
staples and strapping for sealing boxes. The
easy-to-use reusable solution can save on carton
and tape costs as well as reduce the time taken
for re-opening and closing boxes. It is reported
that the reduction of material costs of corrugated
box and tape can be as much as 90% following
integration of Box Latch Products into their supply
chain systems. It is faster than hand taping or
folding flaps for closing and re-opening and also
does not damage boxes that folding corners,
taping and staples causes.
Re-usable alternative to tape saves timeReusable packaging
At home refillable
Plastic Elimination
Plastic Elimination
The move to replace plastic in consumer good brands
continues at a pace. Coca-Cola has a policy to reduce the
amount of the material in their business and has
announced that they will no longer use plastic shrink-
wrap on can multipacks sold for the UK market initially
and rolled out to Europe. A transition to recyclable
cardboard will take place over the next 18 months across
their range of carbonated soft drink brands. Four, six and
eight packs of cans will be packaged in 100% recyclable,
sustainably-sourced cardboard. The move will remove
4,000 tonnes of plastic from circulation. The shrink-wrap
being replaced is already recyclable, but only
approximately 10% of UK local authorities currently
collect the material. This compares to just about all
(98%) of local authorities collect cardboard. Multipacks
of 10 cans are already collated in cardboard. See
also Recyclable cardboard sleeve to
replace plastic wrap for leading beer
Plastic shrink-wrap replaced with cardboard for brand.
consumer multipacksManchester-based ShinDigger Brewing Co has
partnered with UK corrugated producer Cepac to
create an alternative to plastic-based collation of
their beer multipacks. The solution is a shelf-
ready product for the brand’s 12 packs of 440ml
cans. The business has replaced the tray and
shrinkwrap combination with a paper-based and
recyclable corrugated pack. The structure
eliminates the need for additional tape or glue.
The corrugated box construction helps to
strengthen the packaging for transit. The box is a
‘click and close’ design and can be fully recycled.
The solution reduces operational energy
consumption as a shrink tunnel is no longer
required. Efficiency is further improved with the
reduction in pack assembly time.
Beer packaging switch to corrugated box from tray and
shrinkwrap combinationThe days of the single-use plastic ring holder that has
collated millions of multipack beverage cans for over 50
years appear to be numbered with the announcement of
several initiatives to do away with the format. Significant
anti-plastic sentiment has driven Dutch beer brand owner
Heineken to join the party with an introduction of a
cardboard-based alternative. Heineken has invested
£22m in technology and production facilities to roll out
the changes across their brand portfolio. The can toppers
are made from recyclable cardboard and strong enough
to carry the weight of a four can multipack. The change
for the UK market will lead to 517 tonnes of plastic being
removed by the end of 2021. Heineken had been working
on and testing this innovation for three years and the
introduction will help cut the carbon emissions associated
with producing multipack cans by one third. See
also 850 tonnes of plastic go in switch
Beer can toppers made from recyclable cardboard
to paper-based wrap.
replace plasticSkinny Tonic is a UK-based Indian tonic water from Double
Dutch brands. The business has responded to pressure to
remove plastic with the switch from plastic shrink wrap
into cardboard. The new boxes have clear messaging to
on the packs to ensure that the boxes are removed
before being displayed. Using a paper-based
material, the new solution is overtly more
environmentally-friendly and easier to recycle. The
business concedes that it would have been a lot easier
and less expensive to use plastic shrink wrap to deliver
the product. The solution does reduces operational
energy consumption as a shrink tunnel is no longer
required. See also Beer packaging switch to
corrugated box from tray and
shrinkwrap combination.
Tonic water brand makes plastic shrink
wrap switchSofidel Group is one of the leading
manufacturers of paper for hygienic and
domestic use worldwide. The business has
announced the introduction of their Rotoloni
Regina Eco product in a paper-based pack
format. Italian supermarket shelves will see
Rotoloni Regina Eco packed in kraft paper – a
material that is renewable, biodegradable and
easy to recycle instead of conventional PE film.
The initiative rolled out across their European
brand portfolio is set to eliminate the
equivalent of 600 tonnes of plastic a year from
Sofidel Group packaging by the end of 2020.
This is part of an overall group objective that
will see a 50% reduction in the use of plastic in
its production by 2030, equivalent to the
elimination of over 11,000 tonnes of plastic
used each year. They are also manufactured
using electricity from 100% renewable
PE film switch to paper for leading sources, generated at Sofidel production
plants.
Italian toilet paper brandThePackHub’s Innovation Zone first
published Carlsberg’s intention to introduce a
fibre-based bottle at the beginning of 2015. The
beer brand has updated us on its latest designs
for their Green Fibre Bottle. The two prototypes
are made from wood fibre and have an inner
barrier in what would be the world’s first paper
beer bottle. One uses a thin recycled PET film, the
other layer is 100% bio-based. It is made from
sustainably-sourced wood fibres that are both
100% bio-based and fully recyclable. This is part
of Carlsberg’s Together Towards
Zero sustainability programme. Carlsberg have
confirmed that it has been joined by Coca-Cola,
the Absolut Company and L’Oreal in a community
launched by paper bottle company Paboco.
World’s first paper beer bottle a
step closer to realityL’Oréal have announced the exciting development
of a paper-based tube that could shake up the
cosmetics market. The breakthrough innovation
brought to market alongside Gennevilliers,
France-based cosmetic packaging experts Albéa
meets the need that many cosmetic brand owners
have to reduce the amount of plastic packaging. It
is reported to be the first carton-based cosmetic
tube, where plastic is for the most part replaced
with a certified paper-like material. Its full
benefits to the environment will be assessed
through a multi-criteria Life Cycle Analysis.
The new technological solution has a target first
market launch for skincare products for the
second half of 2020.
Paper-based cosmetics tube set
to shake up market• UK retailer Waitrose & Partners has a policy to
eliminate single-use packaging and are part of the UK
Plastic Pact that aims to produce recyclable,
reusable or compostable packaging by 2025. The
supermarket has joined forces with DS Smith and
Evesham based Primafruit to create a new cardboard
grapes punnet. The new solution not only reduces the
amount of plastic packaging used but the printed
panels also helps to increase brand visibility in-store.
The changes will save 12 tonnes of plastic packaging a
year. The packaging consists of recycled fibres,
which are fully recyclable. The 100% recyclable
packaging material is made from the fibres of
recycled paper and cardboard. The punnet shape
allows for flexibility in terms of shelf position, making
in-store merchandising of the produce adaptable to
individual store layouts.
Recyclable cardboard punnet
increases brand visibilityManchester-based ShinDigger Brewing Co has
partnered with UK corrugated producer Cepac to
create an alternative to plastic-based collation of
their beer multipacks. The solution is a shelf-
ready product for the brand’s 12 packs of 440ml
cans. The business has replaced the tray and
shrinkwrap combination with a paper-based and
recyclable corrugated pack. The structure
eliminates the need for additional tape or glue.
The corrugated box construction helps to
strengthen the packaging for transit. The box is a
‘click and close’ design and can be fully recycled.
The solution reduces operational energy
consumption as a shrink tunnel is no longer
required. Efficiency is further improved with the
reduction in pack assembly time.
Beer packaging switch to corrugated box from tray and
shrinkwrap combination• Nestle’s KitKat brand in Japan is undergoing a
packaging change that sees the amount of
plastic used reduced via the use of paper as
part of the pack. Five different KitKat chocolate
flavours are getting the pack change
treatment initially. The switch to a paper
material will see the reported reduction of
380 tons of plastic a year. In order to keep the
products at optimum freshness for as long as
possible, the bars will continue to be packed in
plastic material but the company envisions
switching to a material that facilitates
recycling. Nestlé Japan have started this
process ahead of other markets in anticipation
of targeting the Olympics in Tokyo in 2020.
Plastic-reduced confectionery pack uses
origami to support messageMcDonald’s generate a lot of single-use packaging
across their 37,000 restaurant estate globally.
The business is tackling this with a commitment to
ensure that all its packaging comes from
renewable or recycled sources by 2025. The
changes have seen a switch to cardboard
containers for all main-meal and side-salads,
which are 100% recyclable. The salad bowls are
made from 50% recycled content. Another
significant change is on the horizon with the
announcement that the fast food chain’s
eponymous McFlurry ice-creams will no longer
come with plastic lids for the UK market. The
change combined with the salad bowl material
switch is expected to reduce plastic waste by
Ice cream range get plastic-free lid nearly 500 metric tonnes every year.
makeoverUnilever is a founding member of The UK Plastics Pact
that aims to eliminate unnecessary single-use plastic
packaging by 2025. Read more about the
company’s sustainable packaging
commitment. The consumer goods giant is trialling
new packaging format to help reduce the amount of
single-use plastic used. Multipacks of Solero organic
peach ice lollies will be sold wrapper-less in a recyclable
cardboard box with compartments that negates the need
for individual plastic wrappers. The new box is a PE-
coated cardboard. It has a plastic content of around 5%
meaning it can be widely recycled in the UK. A full roll-out
is not a foregone conclusion with a small test in Ocado
online stores to help establish shopper reactions to the
activity and whether the pack format will be rolled out.
Wrapper-less ice cream pack reduces
plastic useSustainability is impacting on all areas of
packaging development with recyclability high
on many business’ environmental agendas.
Global provider of temperature control
packaging for the life science and logistics
industries. Softbox has announced plans for a
next generation recyclable parcel
shipper. Tempcell ECO has been created for
the life science industry and is 100% kerbside
recyclable and made from recycled corrugated
paper materials. It utilises Softbox’s
Thermaflute design and is able to control
different temperature ranges up to 300C.
Temperature-controlled pack is 100%
kerbside recyclableAmcor has worked with Belgium-based processed meat
and chilled ready meals producer De Keyser to revamp
Packpyrus, a paper-based pack that includes a recyclable
paper laminate. Packpyrus is used to pack meat products and
the development ensures recyclability in existing Belgium
paper streams. The paper laminate contains 85% fibres from
renewable FSC certified sources and replaces the traditional
non-recyclable APET/PE structure. The pack is made up of a
combination of PE, EVOH and paper. This means that
Packpyrus can be sorted in paper streams and contributes to
the production of recycled paper. It is claimed that the
solution halves non-renewable primary energy use as well as
yielding a 56% reduction in the carbon footprint compared to
conventional plastic APET/PE structure. De Keyser partners
with leading retailers across Belgium for this sustainable
meat packaging. Packpyrus also has applications for dairy,
ice cream, cheese, meat, fish and ready meals. It is
lightweight yielding up to a 30% packaging weight reduction.
Paper laminate replaces PE bottom web to
This is part of Amcor’s overall drive to develop all its
packaging to be recyclable or reusable by 2025.
improve recyclingArla Foods owned Swedish dairy brand
favourite Keso is switching out of plastic into a
paper fibre cup. The substrate change
coincides with an updated, more modern brand
design switch. The move sees Keso 250g and
500g variants switch to the new paper fibre
cup. The change has been instigated to help to
reduce the brand’s climate impact. The paper-
based raw material instead of plastic will
together contribute to 560 tonnes less carbon
dioxide emitted each year. According to the
brand, this equates to the removal in
production of 17 million plastic bags.
Paper fibre cup replaces plastic for
Swedish dairy brandDo we even need packaging?
Great design can win the day
An active corrugated cardboard pack from Italian
manufacturer Bestack will allow fruit and vegetable
products to stay fresher for longer. The active
corrugated crates are enhanced with a solution of
natural essential oils that help to counter perishability.
The product was developed in co-operation with the
Italian Consortium for the Recovery and Recycling of
Cellulose-based Packaging – Comieco. The crate aims to
considerably reduce waste. Bestack have patented the
innovation and in tests showed that this use of active
packaging helped to counter the increase of deteriorating
organisms. Waste was reduced by around 40% for
strawberries, apricots and nectarines. In addition with
shelf-life improving by up to 1.5 days longer.
Active corrugated pack counters
product perishabilityE-commerce packaging continues to outpace the market
in line with the continued growth of online sales. The
sector is not without its challenges and ensuring that
secondary packaging is fit for purpose and does not
create unnecessary waste is a major area of
consideration. Leading corrugated packaging experts DS
Smith has introduced a new solution that aims to
improve efficiency and reduce unnecessary packaging
waste. The Made2fit solution is claimed to be the first
ever 3D-adaptable packaging in that it can be modified in
three directions. The customisable packaging solution
enables retailers to reduce packaging size and associated
costs by reducing (by 80% on average) void fill as well as
commensurate reductions in storage, shipping and
administration costs. It also reduces product movement
inside the pack to help reduce instances of damage.
The minimising of size to the right size is claimed to
reduce associated costs by up to 60%. The new
technology is based on three available sizes of cardboard
sheet from which 33 different box sizes can be manually
created quickly and easily. Made2fit has built-in crease
lines and a tool for custom perforation. Made2fit will be
3D-adaptable packaging cuts available in the UK, Germany, France and Benelux.
costs by up to 60%Packaging manufacturer Mondi’s creative
team have worked together to deliver a new
distinctive structural design that is designed to
look like the product it protects. Pistachio Dream
is inspired by the pistachio nut with the structure,
colour (pistachio brown and green) and the
opening mechanism designed to resemble the
product itself. By pulling the two sides of the box
apart, the end user mimics the peeling of the
pistachio nut from the peel. The trays that appear
on the outside when the pack has been opened
work as receptacles for empty pistachio
shells. The corrugated cardboard exterior of the
primary packaging also makes it easy to stack the
nut produce on the shelf.
Pistachio box structure designed to look like
the productWe are tracking several innovations, particularly in the
corrugated box sector, of packs that convert into
something useful post use. Pizza boxes seem to be a rich
area of activity but on this occasion we see
headquartered in Palencia, Spain, paper
group Europac come up with an interesting execution
for the beverage industry. Europac design custom
corrugated cardboard packaging solutions and
have launched a 24-bottle beverage pack that converts
into a mini-football stadium. The Footpac solution allows
young and old to play their own game of football. The
pack, launched just after the FIFA World Cup finished,
gives beverage brands the opportunity to use it to take
advantage of key football moments in the calendar.
Footpac is 100% recyclable and biodegradabl
Corrugated box transforms into
mini-football stadium post useThe ecommerce market continues to steadily increase its
influence on the global packaging sector. According to Morder
Intelligence, the e-commerce packaging market is expected to
grow at a CAGR of 14.6% during their forecast period 2018 –
2023. This far outstrips the single digit for packaging for the
‘bricks and mortar’ retail channel. The growth has opened up
opportunities for packaging providers to innovate to better
meet consumer needs. DS Smith continues to dominate in
this area and have recently introduced an inside-out
packaging solution is for product shipment and returns. 2Way
from DS Smith, Sweden is a clever one-piece corrugated
board structure that demonstrates an efficient use of
material. It can be folded both ways effortlessly. Being a
single piece, it is simple to assemble and it is flat when stored.
It can be printed with branding or turned inside out to then be
used as a gift box. The 2Way solution has quick to erect
without the need for gluing. It is easy to dispose and recycle.
One-piece corrugated box can be turned inside-out
for returns or giftingMultinational paper and corrugated cardboard heavyweights Smurfit
Kappa have designed a new packaging solution for a Portuguese
Indian figs brand that responds to the challenge of reducing the
environmental impact created by the use of plastic trays. The new
solution is made of 100% recyclable, renewable and biodegradable
corrugated cardboard. The box also helps to communicate a natural
aesthetic look and feel presented by the new corrugated cardboard trays.
The end of life is through complete recycling, rather than being cleaned to
be reused as previous The innovation is reported to be easy to assemble
manually. It houses four by four in the box replacing the one previously
used. This packaging maximises storage space, improves stacking and
load efficiency, helping to eliminate those empty spaces that can
compromise supply chain efficiencies. Finally, all the improvements
described impact both in reducing emissions of C02. The cardboard pack
also gives a greater printing surface area to communicate branding and
product benefits. EXTRA READING: Find out more about Smurfit
Kappa’s latest sustainability objectives.
Corrugated cardboard switch reduces fig
environmental footprintIt’s a well known fact that beer taste significantly more refreshing
when served at sub-zero temperatures. The industry spends millions on
advertising every year encouraging consumption of their brews in these
ideal conditions. Africa’s biggest premium beer brand, Castle Lite is using
secondary packaging to help keep beer extra cold for an additional three
hours perfect for those out-of-home drinking occasions. The Cold Lock
innovation was four years in the making and has been tested to be the
only product in the world to keep beer extra cold in this way. The claim
has been verified by verification and testing company SGS South Africa. A
sample of Castle Lite 500 ml cans was placed in the Cold Lock packaging,
while an identical sample was placed in normal shrink packaging. The
results of the tests proved that Cold Lock keeps beer extra cold for three
hours after refrigeration without the use of ice. Cold Lock comprises
minimal plastic and is made mainly from corrugated cardboard. Double
flute laminate lines the entire inside of the packaging, which provides an
added layer of insulation. This prevents heat from being transferred
whilst keeping the Cold Lock exterior from getting wet. Cold Lock is
currently exclusive to the South Africa market.
World-first secondary packaging keeps
beer cooler for longerSavco is a distributor of fresh produce for the US and
Canadian markets. The business aims to use the benefits of
digital print for packaging to help speed up the delivery of its
H2O Melon watermelon brand to wholesale outlets. The
octagonal digitally printed corrugated bin has a capacity of
320kg of produce. The boxes were designed for Savco by
digital print solutions provider Georgia-Pacific
using HP PageWide digital corrugated press. The HP digital
print solution provides up-to-date packaging quickly to farms
with a claim that it helps shippers get products to market up
to 80% faster than traditional printing and manufacturing
methods. The digital process also eliminates the cost of
printing plates. High-volume digital inkjet printing provides
brands with new marketing and supply chain management
opportunities for jobs large and small, including pack
versioning and customisation. The packs can be collected
along with general corrugated materials for recycling. The
packaging also incorporate QR codes with geo-location links
Digital printed corrugated fruit boxes so that they can be linked to their farms.
increases display optionsThe e-commerce market continues to go from strength to
strength with many new packaging developments being
introduced to improve functionality, increase sustainability as
well as to ensure that the unboxing experience supports brand
values. DS Smith continues to dominate in this area and
have introduced a new packaging format with the introduction
of their all-in-one E@Box solution. It combines product and
shipping packaging via a box-in-box system that creates a two
stage unpacking experience for consumers. When the two
halves are lifted apart, they gradually reveal the inner section.
This solution for Foodnewsgermany includes an brightly
designed inner box. The box-in-box system helps improve the
packing process as the inner and outer pack are connected so
can be erected, filled and sealed quickly and easily. It has been
designed to ensure that the inner packaging and product
inside is protected. An easy open tearing thread helps
improve pack accessibility. See also One-piece
corrugated box can be turned inside-out
Box-in-box system improves unpacking for returns or gifting.
experienceThe fast evolving e-commerce sector is seeing some
significant changes in packaging design to improve both
functionality as well as to increase sustainability. DS
Smith has recently helped a leading UK premium
clothing brand with a new recyclable e-commerce pack.
The reusable box has been developed for Ted Baker. The
retailer was aiming to further improve on the 27% of its
boxes that are reused every year. To accompany the new
box, a reusable and resealable sleeve has been designed.
A sleeve helps to protect the parcel during
transportation. It also means that consumers can return
unwanted items in the very same box by simply reversing
the sleeve and putting it back around the box. It arrives
back to the depot label-free so can be used again for
other customer orders, doing up to three additional
courier journeys.
Reusable box is a nod to e-commerce
packaging futureBeer brand Pilsner Urquell is set to turn heads at the
point of sale with the introduction of a rounded pack
format via Arcwise. The Asahi owned brand have
launched a beer pack across Europe markets based on
Arcwise technology. Arcwise is Sundsvall, Sweden based
SCA’s technology for producing round shaped corrugated
board packaging. See Tri-curved pack
designed to grab n go. Rather than the
contents be hidden as is convention with shrink-wrapped
and boxed beer packaging, one of the bottles in the pack
is displayed in the corner. The packaging has been
produced by Grupo Miralles, Spain, in partnership with
SCA. The box solution is an alternative to shrink film and
is typical of many of the initiatives in the beer sector and
beyond as big brands look to reduce or get rid of the
plastic packaging in their products.
Round shaped pack sets beer brand apartOutlook More Fibre. Less Plastic Sustainability is a permanent change & primary focus Increased regulation and legislation impact Reusable and refillable growth Shift to more carbon impact focus Creativity, great design and innovation tools to containerboard success
The last 30 minutes… Global packaging and innovation trends How are major brands & retailers responding to changing consumer demands and a growing desire to be "Green" Which brands are getting packaging innovation right? How plastic is fighting back
@ThePackHub @ThePackHub @ThePackHub @ThePackHub_UK
15 Minute Online Demo 1. Email: paul@thepackhub.com 2. Subject: Demo
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