Fierte pride canada - Fierté Canada ...

Fierte pride canada

Today’s session
• Introductions
• Covid 19 and festivals
• Should we go online?
• If we go online what should we consider?
• The essence of your festival experiences
• Creating virtual experience
• A path forward

       Christine
       Van Winkle

Christine M. Van Winkle
Professor
Faculty of Kinesiology and Recreation Management
University of Manitoba

Chair – Travel and Tourism research Association Canada Chapter

Covid 19 and Festivals
        https://theconversation.com/coronavirus-event-cancellations-communication-is-key-to-retaining-public-trust-133594

Covid 19 and Festivals
• IFEA - https://www.ifea.com/p/resources/ifea-coronavirus-resources
• FEO - https://www.festivalsandeventsontario.ca/resources/covid-19-
  resource-centre
• WHO - https://www.who.int/emergencies/diseases/novel-coronavirus-
  2019/question-and-answers-hub/q-a-detail/q-a-on-mass-gatherings-and-
  covid-19
• CDC - https://www.cdc.gov/coronavirus/2019-ncov/community/large-
  events/index.html
• Public Health Canada - https://www.canada.ca/en/public-
  health/services/diseases/2019-novel-coronavirus-infection/health-
  professionals/mass-gatherings-risk-assesment.html

“Understand that this is a
marathon. If you sprint at the
beginning, you will vomit on your
shoes by the end of the month.”
                              – Aisha S. Ahmad

 https://www.chronicle.com/article/Why-You-Should-Ignore-All-
That/248366

Virtual Festival Experiences

On-line festival          On-line event      Digitally facilitated event

                   Live    Integrated     Recorded

On-line festival

          Live

Digitally facilitated event

            Recorded

On-line event

        Ingegrated

Virtual Festival Experiences

On-line festival          On-line event      Digitally facilitated event

                   Live    Integrated     Recorded

Should we go online?

Covid 19 and the Decision to Migrate Online

Factors influencing the decision:
  Festival timing
  Festival genre and format
  Organizational capacity
  • Size scale
  • Resources
     • Human
     • Financial
     • Time / energy
  • Community support
  Your audience

Technology Acceptance

Technology Acceptance and Use
                                    Perceive
                                     eased

                                                  Perceived
                  Age                             usefulness

                               Intention
            Perceived
                                and Use
              value                                     Habit

                          Social            Hedonic
                        influence          motivation

                                                                Van Winkle et al., 2018

Your Festival

      • Has your festival offered online experiences in the
        past?

      • What are your thoughts for the year ahead?

If we decide to go online
what should we
consider?

Looking In and Looking Out
    Consider your festivals
    history
       •   Important people
       •   Important stories
       •   Important traditions
                                  Consider your
       •   Important events
                                  purpose
                                     •   Raise profile
                                     •   Raise awareness
                                     •   Raise funds       Consider
                                     •   Celebrate
                                                           stakeholder
                                     •   Education            •   Attendee
                                                              •   Volunteers
                                                              •   Residents
                                                              •   Vendors
                                                              •   Funders

Looking In and Looking Out
    History                        Purpose

               Stakeholder needs

The Festival Experience

Communitas

Liminality

Personal

Social

Physical

Place

Arts and Culture Presented or Celebrated

Impacts

The Essence of your Festival Experience
•   Personal
•   Socio-cultural
•   Physical
•   Place
•   Arts / cultural presented celebrated

The Essence of your Festival Experience
     Personal                    Socio-cultural

     Physical                    Place

                Arts presented

Creating Virtual Experiences
             International Journal of Event and Festival Management

Typology of Human Capability in Context (Van Winkle et al., 2016)

Typology of Human Capability in Context (Van Winkle et al., 2016)

Virtual Experiences

                  Linking                  Organizing
      Group

                              The Online
                              Experience
    Individual

                  Sensing                  Performing

                 Connecting                Doing

Digital Experiences
     Linking (Group, Connecting)          Organizing (Group, Doing)

     Sensing   (Individual, Connecting)
                                          Performing   (Individual, Doing)

Sense of Community
Perception of peoples’ experiences within the community
   •   Membership
   •   Needs fulfillment
   •   Emotional connection and
   •   Influence

Sense of Place and Place Attachment

• Develop
  •   Identification
  •   Dependency
  •   Sense of belonging
  •   Emotional connections

                              Derrett, 2003)

Co-create

• Participation in the development and delivery of the experience
• Passive or active
• Before, During and After

Memorable
    •   Affect
    •   Expectations
    •   Consequentiality
    •   Recollection
    •   Memory points – Must sees
    •   Offer positive and memorable surprises

                                                 Tung & Ritchie, 2011)

From Live to Virtual
     Sense of Community   Sense of Place
     qMembership          qIdentification
     qNeeds fulfillment   qDependency
     qEmotional           qSense of belonging
     qInfluence           qEmotional connections

     Co-creation
                          Meaningful Memories Points
     qBefore
                          ________________________________
     qDuring              ________________________________
     qAfter               ________________________________
                          ________________________________

Digital Fatigue
      • Virtual environment taxing
        the brain
         •   The search for nonverbal cues
         •   Focus on word
         •   Multiple people
         •   How we perceive people
         •   How we feel we are perceived
         •   Abnormality of the situation
         •   Social roles colliding

Analog Alternatives

     •   Merchandise
     •   Activities
     •   Resources
     •   Partnerships
     •   Attractions

Analog Alternatives
     Examples:

“You never know what you can
do until you try, and very few try
unless they have to.”
                     – C.S. Lewis

Thank you!

christine.vanwinkle@umanitoba.ca

Chat
From Christine Van Winkle to Everyone: (10:54 AM)
  Hi everyone! Welcome:)
From Me to Everyone: (10:55 AM)
  Thanks for hosting this webinar, Christine! We’re very excited!
From Doug Saunders to Everyone: (10:56 AM)
  thanks ! looking forward to it.
From Michela Pompei to Everyone: (10:56 AM)
  Hello everyone! thanks for opening this webinar to the world!
From Christine Van Winkle to Everyone: (10:56 AM)
  Happy to talk with you all today about something I am very passionate about
From Christine Van Winkle to Everyone: (10:59 AM)
  While everyone is getting organized It would be great if you could open the participant window as
well as the chat window. This way you can raise your hand if you have a question or you can enter it
in the chat. Also, you may want a digital notepad or old school pen and paper.
From Christine Van Winkle to Everyone: (11:00 AM)
  But do mute your mic unless you want to speak otherwise it can get loud.
From Doug Saunders to Everyone: (11:24 AM)
  Capital Pride in Ottawa, used Clues from their Facebook page to he participants in a scavenger
hunt to take them to different parts of the city

Chat
From Mike McCoy to Everyone: (11:25 AM)
  Saskatoon Pride has hosted a digital dance party on zoom, as well as an early foray into a digital drag show
From Michela Pompei to Everyone: (11:25 AM)
  We in Pavia Pride (Italy) have always done a Facebook live stream of the events leading to the Pride parade,
and have used Ig stories to have people share thoughts and experiences the day after.
From Jose Patino-Gomez to Everyone: (11:26 AM)
  For CBRC’s Summit we did Live streaming of the some of the presentations. We also record most
presentations and post them in our website, YouTube channel and share through social media.
From Me to Erik Sundbäck: (Privately) (11:32 AM)
  What kinds of drug and alcohol safety measures are festivals taking to protect online attendees?
From Me to Everyone: (11:33 AM)
  What kinds of drug and alcohol safety measures are festivals taking to protect online attendees? How are
prides thinking about promoting safer sex and sexual health during the pandemic?
From Sam Dixon to Everyone: (11:38 AM)
  Given that virtual events typically have engagement activities-like polls, maybe safe sex quiz could be a part of
it.
From Me to Everyone: (11:38 AM)
  How will moving a festival online affect your brand?
From Me to Everyone: (11:40 AM)
  Some festivals have started organizing events where they deliver a set meal menu and then perform a show.
That makes a shared experience with senses which is included in the event ticket price

Chat
From Me to Everyone: (11:43 AM)
  LGBT History is always tied to place. These could be some aspects of your festival worth exploring right now.
From Erik Sundbäck to Everyone: (11:46 AM)
  Aren't we overestimating the value of shared experiences? Is it actually possible to hook a visitor in the age of swiping?
From Me to Everyone: (11:46 AM)
  What does it mean for the festival experience when our festivals are now being spread out over the course of a month or so
instead of compacted over the course of a week.
From Sam Dixon to Everyone: (11:48 AM)
  Is there any data to establish whether a concentrated festival versus one that is spread out is more effective?
From Dan Shier(He/Him) to Everyone: (11:51 AM)
  I think the idea of mixed on/offline media programming is really interesting. Augmented reality could be a creative way to
produce unique digital experiences that still depend on a physical environment to engage with it. Queen City Pride in Regina
had a local artist produce an historic tour as a self-directed audio walking tour. You download the app, go to the starting
point, and take a stroll through the community. https://www.facebook.com/events/1259948574163773/