INNOVATING FOR 30 YEARS - REGIOGRAPH 2021 - LEADING SOFTWARE FOR GEOMARKETING - GFK GEOMARKETING WEBSHOP
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Innovating for 30 years RegioGraph 2021 – leading software for geomarketing
Celebrating 30 years of RegioGraph
The development journey
1999 2007 2011 2019 TODAY
More intuitive extended analysis options, RegioGraph Strategy Add-on RegioGraph Calculate score
user interface and incl. current maps & 2009 for detailed location TeamConnect fort sharing & workload,
drag & drop GfK Purchasing Power evaluations results online with your RegioGraph
Planning of optimal
distribution areas as well as team, planning view for TeamConnect
1991 2001 distance/time zones; 2017 more control extended with
Presentation English incl. geocoder, background incl. online maps notifications
at CeBIT language version & Tele Atlas road maps from Microsoft Bing
Celebrate with us, as we proudly look back on 30 years of RegioGraph — full of features,
enhancements and innovations. With more than 40,000 users, RegioGraph is considered
one of the leading software options in the field of geomarketing. Since then, a wide
range of analysis tools have supported decision-makers from all industries in the spatial
processing of their questions in marketing, sales, controlling and expansion.
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 2
RegioGraph 2021
Professional desktop software for wide-ranging analyses
Our award-winning geomarketing software gives you powerful tools for
optimizing sales territories, evaluating locations and analyzing markets directly
on digital maps. A user-friendly interface allows you to import your company
data at the click of a button and then compare it to the included GfK
purchasing power data.
The desktop version of RegioGraph is the right choice if you want to analyze
your markets or plan and evaluate your locations and sales territories using
non-standardized criteria and a broad spectrum of powerful analytic tools.
Key features of the desktop software:
easy installation and quick importing
tutorials and training courses* to get you up and running with the software
comprehensive tools for analyzing and planning on digital maps
numerous visualization options and free formatting of your data
easy updating of your project data
exporting in all common formats (PDF, spreadsheets, graphics, etc.)
expandable with additional countries
RegioGraph TeamConnect ADD-ON* available for sharing results online
with your team
*requires an additional fee
© GfK | www.gfk-regiograph.com | Screenshot created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 3
RegioGraph
applications
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 4
Import your company data for new insights
Display your data by dragging & dropping it onto the map. This quickly reveals your
customer and site distribution, turnover performance, sales assignments & product lines.
Customer
classification
category A
category B
category C
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 5
Pinpoint new market potential
RegioGraph includes detailed, up-to-date data on inhabitants, households and purchasing
power. Use these insights to identify new sales opportunities.
2-digit postcodes
purchasing power
5-digit postcodes
low high
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 6
Identify your strong and weak regions
Compare your sales territories based on criteria, such as turnover, customers and workload.
This quickly reveals regional differences and provides the basis for subsequent optimizations.
365 customers 694 h
730 h
€ 14,729,482 126 h
364 h
350 h
480 h
714 h
1,250 h
730 h
748 h
540 h
1,114 h
1,692 h
1,200 h
364 customers
748 h 557 customers
€ 9,838,516 1,114 h
€ 19,760,297
Deviation from workload target
on target too low too high
© GfK | www.gfk-regiograph.com | Maps created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 7
Analyze your branch network
Optimize your catchment areas according to driving distance, driving time or competitor
factors. This brings clarity and efficiency to your operations.
catchment area EAST
999,045 inhabitants
overlap
550,571 inhabitants
catchment area WEST
842,514 inhabitants
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 8
Locate your target groups at
detailed regional levels
Integrate street segment-level GfK data on end consumers or D&B address data on
business potential to pinpoint your target groups.
D&B business potential
GfK consumer potential, Germany
NACE description
manufacturer of beer (331)
manufacturer of soft purchasing power
drinks (22)
number of employees
low high
inhabitants
fewer more
© GfK | www.gfk-regiograph.com | Maps created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 9
Communicate results with
illuminating reports
Create multi-page PDFs that show detailed analyses of locations or territories.
Contents
Overview of branch network
Overview map Potential
Potential [retail
[retail purchasing
purchasing powerpower
€] €]
Branch network Market
Marketshare zones
share for Westerstr.
zones 34
for Westerstr. 34
analysis
Retail purchasing power (€)
Market share zones (current)
© GfK | www.gfk-regiograph.com | Report created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 10Share results online with your team
using the TeamConnect add-on
Want your colleagues to have
access to your current project
from wherever they are?
Use the TeamConnect add-on to
share market analyses and quarterly
evaluations with your colleagues.
Browser-based access means your
team is always on the same page,
regardless of their location. You also
have full control over who sees what.
© GfK | www.gfk-regiograph.com/connect | Screenshot created with RegioGraph TeamConnect
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 11Highlights of the
new version
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 12Calculate your workload
and set realistic goals
Using the new calculation wizard you can determine the ideal workload of your sales force
for customer visits. This provides you with a realistic basis to plan and optimize your targets.
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 13Evaluate and compare locations
using an individual benchmark score
RegioGraph calculates a score based on your criteria and weighting. This allows you to
compare the performance of your locations or the potential in regions.
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 14Easily find the right parameters
for your data analysis
Solid data analysis will quickly give you the right answers. The newly integrated histogram
helps you set the ideal value limits to achieve better informative value of your analyses.
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 15Work only with map sections
or regions that you need
If you work on regional level, you can cut all layers of a project to the selected area,
such as a state or your individual sales territory.
© GfK | www.gfk-regiograph.com | Map created with RegioGraph
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 16Notify your colleagues online
with reference to a map section
Communicate with your team via the new notifications function to exchange information directly
online, referring to a map section. For example, you can point out current figures or new customers.
© GfK | www.gfk-regiograph.com/connect | Screenshot created with RegioGraph TeamConnect
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 17Key new features
Version 2021 and later: Version 2020 and later:
Calculate workload Enhanced planning view
Using the new calculation wizard you can determine the ideal up to four charts simultaneously and compare additional
workload of your sales force for customer visits. This provides data columns for more control when planning.
you with a realistic basis to plan and optimize your targets.
Display of territory changes
Calculate a score (comparison value) Show changes to your territories at any time at the click of a
RegioGraph calculates a score based on your criteria and button. Impacted areas are shaded for easy recognition.
weighting. This allows you to compare the performance of your
locations or the potential in regions. TeamConnect add-on
The latest version of TeamConnect comes with new
Set value limits with histogram features. Legends and labels are imported from your
The newly integrated histogram helps you set the ideal value RegioGraph project and can be shown or hidden at any time.
limits to achieve better informative value of your analyses. Display many additional analyses, such as delivery flows,
drive-time zones, etc. You can also access a comprehensive
Cut layer table with filter functionality for each layer.
You can cut all layers of a project to the selected area, such as a
state or your individual sales territory.
Add-on RegioGraph TeamConnect
Communicate with your team via the new notifications
function to exchange information directly online, referring to a
map section. Search, filter and sort functions have been added
to the overall table.
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 18Select the software version that’s right for you
Learn more about the applications of the software versions
in a short video: www.gfk-regiograph.com/comparison.
RegioGraph Analysis RegioGraph Planning RegioGraph Strategy Add-on RegioGraph TeamConnect
offers the fundamental tools necessary for includes intelligent tools for sales territory provides powerful tools for detailed location allows you to share results online with your team
analyzing your customers, turnover and potential. planning and optimization as well as evaluations based on potential and for current insights into your planning.
street-level customer analyses. competitor influences.
Basic version
easy data import by postal codes (geocoding)
In addition to all contents of Analysis
easy data import by address (geocoding)
In addition to all contents of Planning
street segment-level analyses
+ RegioGraph Analysis, Planning, or Strategy
required for project creation
easy uploading project results to your company’s
updating of data professional sales territory optimization tools e.g. competition, prospective customers own web server
diverse market analyses (e.g., ABC, customer density, planning view with dashboard interface, location evaluation and planning with incl. 10 viewers with browser-based access to
portfolio, charts, etc.) & customizable formatting including map, charts and a table consideration of competitors shared projects from various end devices
NEW: Set value limits with histogram NEW: Calculate workload detailed reporting for micro-data in data (extension for additional viewers possible)
NEW: Calculate a score (comparison value) calculation of catchment areas analysis mode assign access rights for selected viewers
NEW: Cut layer detailed reporting optional integration of detailed data on end presentation of the diverse market analyses and
results exportable as a PDF, MS Excel file, image, etc. online maps and aerial imagery from Bing** consumers and business potential possible sales structures on the interactive map
overview of all data in an overall table
from 920€ per year* from 2,570€ per year* from 4,370€ per year* with search, filter, and sort functions
NEW: Notifications with location reference for
team communication
ab 2.570€ pro Jahr*
All prices exclude VAT. GfK GeoMarketing’s licensing conditions and general terms and conditions apply (www.gfk-geomarketing.com/licensing).
* Price for the first year within a 3-year subscription with an annual increase of max. 3%.
** License to use Bing for 12 months or until the next update.
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 19How RegioGraph adds value
professional analysis tools actual, integrated GfK maps and data share results online & communicate
usability for business users quick start thanks to GfK training courses free customer hotline & video tutorials
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 2030 years of RegioGraph, more than 40,000 users
We say "Thank you!" for your loyalty
With RegioGraph, we convince our customers and
colleagues with clear and professional visualizations on
maps. The software enables us to identify and communicate
sometimes confusing correlations between data in an
understandable way and with little effort.
Matthias Schäfer
Project Manager Logistics, MAZMAIL GmbH
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 21We work with market leading companies 26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 22
Questions?
Contact us at any time.
Your Geomarketing team
+49 7251 9295 200
geomarketing@gfk.com
www.gfk-regiograph.com
More about our solutions:
PRODUCT CATALOG
WEBSHOP
26-Feb-21 RegioGraph 2021 | www.gfk-regiograph.com © GfK 23You can also read
