FOCUS ON HOSPITALITY - Fira de Barcelona
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www.hostelco.com
MAY 17TH-20TH, 2021 #hostelco
GRAN VIA VENUE
FOCUS ON
Co-located event: Co-organiser:
HOSPITALITY
BUSINESS
Welcome to 8 reasons not to miss out
HOSTELCO 2021 1. Leadership
The leading national gathering, and one of the most important Europe-wide, dedicated to an industry
that's the driving force of the Spanish economy.
2. United for excellence
INTERNATIONAL RESTAURANT,
The alliance between HOSTELCO and Alimentaria creates the largest international platform for
HOTEL AND CONTRACT CATERING
the hospitality, gastronomy and food industry. Discover the most complete and holistic offerings in
EQUIPMENT EXHIBITION
equipment and food.
3. Business
17-20 MAY 2021 A first-class business centre. Bringing together the entire hospitality value chain, 79% of visitors have
GRAN VIA VENUE - BARCELONA purchasing power.
4. Experiential
At HOSTELCO, the hospitality industry provides live demonstrations of the latest in the sector. An
opportunity to get to know and publicise the sector's trends through round tables, workshops and activity
spaces. Take part in them as an exhibitor and invite others to experience unique experiences related to the
world of hospitality.
5. Innovation and trends
One of the trade show’s greatest values. Getting to know the novelties and trends is one of the main
reasons to visit.
6. Internationalisation
HOSTELCO is an event with international reach which, together with Restaurama brings together
professionals from more than 110 countries.
7. Promotion
The media echoes the latest announcements from the trade show. A media impact that generates
visibility for the sector and its participating companies.
8. Partners
Collaboration with the entire ecosystem of the sector makes it possible to detect and address new
changes and demands in the industry.
2 3
1. Leadership
The most transversal and comprehensive We approach the major challenges
offer and opportunities of an industry that is
HOSTELCO is the leading national and European trade show which brings together the entire value chain in
a unique space with the full range and latest trends in equipment, machinery and accessories for hospitality,
a driving force of the country’s economy
restaurants and catering. In a context in which eating out and tourism in Spain are reaching record levels, and in which technological
disruption is transforming hospitality, HOSTELCO is more than ever an essential meeting point to define the
The trade show will be held jointly with Alimentaria, consolidating their position as the largest international
new essence of establishments.
platform for the Horeca sector. See you soon!
HOSTELCO + RESTAURAMA 2018 FIGURES FOOD SERVICE FIGURES
HOSPITALITY IN SPAIN
Consumption of food outside the home
3.5%
+36 billion growth in contract
+309,000 grew three times as much as domestic catering
47,500
visitors from the HORECA channel
hospitality establishments
277,539 Food service
food consumption
(Source: FIAB)
(Source: CEHE, 2017)
32,089 accommodation ACCOMMODATION FIGURES
2nd largest country in terms of 2nd global destination
+800 63% equipment 7.2% GDP
gross domestic product
hotel investment in Europe, with an
increase of 23% compared to the
83 million tourists who spent
90 billion
brands 37% food&drinks previous year, 5 billion approx.
(Source: Colliers International, 2018)
(Source: CEHE, 2017)
4 5
2. United for excellence 2018 Figures
The alliance between Alimentaria, the largest F&B
trade show, and HOSTELCO, the largest national
exhibition of equipment for the hospitality
industry, creates the most complete and 100,000 m 2
4,500
transversal international platform for the Horeca net exhibition area exhibitor companies
channel. A unique ecosystem that encompasses the
entire value chain, offers segment-specific solutions
70 countries represented
and generates new business opportunities.
1,400
Gran
Via de
les Co
150,000 international hosted
buyers
rts Catala
nes
professional visitors
Plaça
30% international
Europ
a
156 countries
200
C
Av. Joan Carles I
activities and conferences
3 Carrer
C de les
Cièncie
1
+12,500
Carrer
de les
Ciències
s
7
2 5
2.
5.
57
6.
4.
scheduled business meetings
21,500
delegates and attendees
4 3.
C
6
1.
C 4 8
Halls 1, 2, 3, 4, 5, 6 y 7 Car
rer
Bot
ànic
a 6
35
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€200 million
er d
el Foc
8 chefs
PLATFORM FOR THE HORECA CHANNEL
45
Car
rer
del
Foc economic impact
Halls 4, 6, 7 y 8.1 Michelin stars
estimated in Barcelona
Halls 4, 6 y 7
Restaurama
Alimentaria
Map subject to change 6 7
3. Business Visitors with decision-making and purchasing power
HOSTELCO welcomes a high percentage of visitors with
purchasing decision power. The trade show connects
FOCUS ON
customers, representatives and experts from the sector
HOSPITALITY
to generate new business opportunities. BUSINESS ACCOMMODATION
Apartment and Cottage,
CATERING
Bakery, Bar, Cafe, Franchise, Ice Cream Shop,
Campsite, Hostel, Hotel Chain, Restaurant Chain, Pastry Shop, Pizzeria, Prepared
Independent Hotel. Food Establishment, Restaurant, Vending.
CONTRACT CONTRACT
Architect, Decorator, Designer, Interior
Designer, Interior/Exterior Installation
CATERING AND
TRAVELLERS
79%
Technician, Studio and Consultant.
Airport, Catering, Companies, Cruise, Education,
decision makers Motorway, Penitentiary, Rail, Recreational, Service
Areas, Social-health, Sports.
DISTRIBUTION
Cash & Carry, Delivery, Import-Export,
Installation-Technical Support, Large Retail,
Purchasing Group, Retail, Wholesaler. OTHERS
Cleaning service, Coffee Roaster, Commerce,
Consulting, Dry cleaner, Fitness, Laundry, Retail,
Textile rental company, Wellness & Spa.
PURPOSE OF VISIT IN 2018
84.8% 84.2% 81.8%
Information about new products Find new products See changes in the sector
and trends and solutions
8 9
3. Business - Six new exhibition areas
Six new exhibition areas
Society and consumer habits are evolving.
HOSTELCO is changing with them C
SNACKS, BISCUITS &
CONFECTIONERY MEDITERRANEAN FOODS
Gra
de lesn Via
The trade show has reorganised itself into six thematic areas with the aim of facilitating your visit, improving Corts
Catala EVERYWHERE
nes
Av. Joan Carles I
the experience and promoting the creation of synergy between sectors and visitors.
Plaça
Europa
These six areas will bring together the most complete offer for the hospitality sector. Professionals will 3
find everything necessary to achieve their projects and respond to the new challenges Ccreated by the
transformation of an industry in constant change.
1 C
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8
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oc
Car
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PLATFORM FOR THE HORECA CHANNEL Foc
Equipment Food & Drinks
Map subject to change
10 11
3. Business - Six new exhibition areas
The equipment of the future, today
All the equipment, machinery and accessories used in the hospitality industry will be present in this space.
This is the sector that concentrates practically all the brands on the market, and the greatest offer of an
industry with five years of uninterrupted growth driven by the excellent results of the Spanish tourist industry,
in addition to its export activity.
RANGE
> EQUIPMENT FOR COOKING, COOLING, WASHING, SMOKE EXTRACTION, STORAGE, WATER
PURIFICATION, WASTE DISPOSAL...
> SMALL AND MEDIUM APPLIANCES
> DISPLAY CABINETS
> VENTILATION AND AIR CONDITIONING
> STAINLESS STEEL UNITS
> LAUNDRY
+5.5%
Spanish export
+7.4%
Spanish import
LOCATION ACTIVITIES
3
Carrer
5
de les
Ciències
21 2 5
7 4. 7
4
2. 6.
5.
3.
6
6
1.
C
Carr
8
er B
otà
nica
8.1
Carre
r de
l Foc
12 13
3. Business - Six new exhibition areas
The table is key
Kitchenware and tableware have become a crucial element to generate positive experiences and customer
loyalty. According to a study by the SCA, 80% of users consider it essential to enjoy a satisfactory and
recommendable experience in all senses.
RANGE
> KITCHENWARE
> CUTLERY, CROCKERY AND GLASSWARE
> TABLEWARE AND DINNING ROOM ACCESSORIES
> STORAGE CONTAINERS
80% of users consider it essential to enjoy a
satisfactory and recommendable experience
Source: CSA study
LOCATION ACTIVITIES
3
Carrer
5
de les
Ciències
21 2 5
7 4. 7
2. 6.
5.
4
3.
6
1.
6
8
C
Carr
er B
otà
nica
8.1
Carre
r de
l Fo
c
14 15
3. Business - Six new exhibition areas
Excellence moves us
Delivery is one of the biggest trends today. It is estimated that in five years 20% of restaurant sales will be
directly related to delivery and takeaway services. A business model that, together with vending, opens up
new perspectives in distribution and customer relations.
In 2018 Delivery grew 26% in Spain. And in Europe, growth of more than 20% is
forecast until 2022
Source: DBK and ARCANO Sector Observatory
RANGE
> ONLINE PLATFORMS, DISPOSABLE PACKAGING AND CONTAINERS, SINGLE-USE ITEMS, THERMAL
DELIVERY BAGS.
> SERVICES: CONSULTING AND AUDITING, TURNKEY PROJECTS, GRAPHIC DESIGN AGENCIES
> TRANSPORT, LOGISTICS AND VEHICLES (ELECTRIC, REFRIGERATED, FOOD TRUCKS…)
> MACHINERY, AUTOMATIC DISPENSERS, ACCESSORIES
+48% 370,000 €15.87 billion
online orders machines in Spain total turnover in Europe
in Spain 11% fleet of machines in 14% of sales in Spain
Europe
Source: F&B brands, 2017 Source: DBK inform, EVA, ANEDA (2017)
LOCATION ACTIVITIES
3
Carrer
5
de les
Ciències
21 2 5
7
7 4.
2. 6.
5.
43. 6
C
Carr
er B
otà
nica
6
1.
8
8.1
Carre
r de
l Foc
16 17
3. Business - Six new exhibition areas
Innovation in action
Today's more digital and connected consumers seek immediacy in services, forcing establishments to
reinvent themselves to offer a service of the highest quality, providing a complete experience of comfort,
wellbeing and entertainment. A paradigm shift with new challenges, but also new business opportunities.
Digitisation of management, automation of processes, efficient apps that create loyalty, mobile payments,
smart rooms, smart restaurants, augmented reality menus... Technological disruption is transforming the
world, businesses, and in particular, the hospitality industry.
RANGE
> POS AND MANAGEMENT SOFTWARE
> SECURITY AND ACCESS SYSTEMS
> MONITORING AND MULTIMEDIA
> MANAGEMENT AND ENERGY SYSTEMS
> ENTERTAINMENT (MUSIC CONTENT SERVICES FOR
MOBILE DEVICES, ON-DEMAND TELEVISION)
> WASTE MANAGEMENT SYSTEMS
+50% 50% mobile payments
Spanish businessmen
invest in technology
(Source: Basque Culinary Center and Tech Food Consult)
90% will offer this service in the short term
LOCATION ACTIVITIES
3
Carrer
5
de les
Ciències
21 2
2.
5
5. 6.
7 4.
7
43. 6 1.
C
Carr
er B
otà
68
nica
8.1
Carre
r de
l Foc
18 193. Business - Six new exhibition areas
Creating unique, unforgettable and unrepeatable moments
Coffee shops and bars are the star establishments in Spain. Traditional bakeries and pastry shops are transforming
their business models, integrating major changes in their image and conceptualisation, to respond to the new
demand for food consumption outside the home. The trend is to create spaces that provide comfort, open
from morning to evening and with “to go” services such as coffee, hot and cold sandwiches and pastries.
"Moments" brings together the greatest range of equipment and accessories available for cafes,
bakeries, pastry shops, ice-cream parlours and pizzerias.
RANGE
EQUIPMENT AND ACCESSORIES FOR:
> TEA AND COFFEE
> BAKERY AND PASTRY
> PIZZA
> ICE-CREAM
+184,000
shops in Spain
LOCATION ACTIVITIES
3
Carrer
5
de les
Ciències
21 2
2.
5
5. 6.
7 4.
7
43. 6 1.
C
Carr
er B
otà
68
nica
8.1
Carre
r de
l Foc
20 213. Business - Six new exhibition areas
Where the environment becomes business
Spaces communicate and create emotions. In a world where users demand unique experiences, the design
of environments has become, more than ever, a key factor in competitiveness. And here, every detail counts:
the lighting, furniture design, decor, sense of wellbeing, quality of materials, attention from waiters, the
image, etc. In this area, the latest solutions in ambience and personalisation of spaces are presented to offer
an unparalleled experience. Atmosphere welcomes the entire contract hospitality value chain: companies in
interior design, hoteliers, restaurateurs and architects.
RANGE
> FURNITURE AND LIGHTING
> INTERIOR DESIGN AND DECORATION
> TEXTILES, CLOTHING AND UNIFORMS
> WELLBEING (WELLNESS, FITNESS AND AMENITIES)
> HYGIENE
“In the space of an hour, a customer can look at 7000 different places in an
establishment.”
Source: CSA
LOCATION ACTIVITIES
3
Carrer
5
de les
Ciències
21 2 5
2.
5. 6.
7 4.
7
43. 6
C
Carr
er B
otà
nica
1.
68 8.1
Carre
r de
l Foc
22 233. Business - Opportunities between exhibitors and attendees
Opportunities between exhibitors and buyers
HOSTELCO invites key buyers with Amplify your presence at the trade show
projects and real intent to purchase HOSTELCO provides you with tools to disseminate and communicate your brand's participation in the event.
through various programs
HOSTELCO APP
HOSTED & KEY BUYERS PROGRAMME
RECOMMENDATION PROGRAMME EXHIBITOR AND PRODUCT
All the information about the trade show in a
Invitation programme for national and CATALOGUE single click. Allows you to plan your visit from
international professionals, specially selected As an exhibitor, you can invite your current
your mobile: exhibitor catalogue, timetables,
for the event and with high purchasing and potential customers to participate in buyer
This is the channel most frequently used by visitors access, transport, events etc.
capacity. programmes.
to find out what's new at the trade show. It brings
together the listings and detailed information of
all the participating companies and products.
It allows you to filter information by segments,
mark your favourites, find their location on the
map, and so on.
NETWORKING EVENTS
We organise events and actions dedicated HOSTELCO MEDIA
exclusively to buyers and exhibitors, to promote
MATCHMAKING SYSTEM networking and opportunities between Use the HOSTELCO channels to communicate
companies. SPONSORSHIP DOSSIER your news and offer information of interest to
We offer an online platform that allows you to your clients: web, social media, email and visitor's
schedule meetings with the buyers most suited guide. Digital channels are the most effective for
We offer a wide variety of advertising options to
to your interests. amplifying your visibility as an exhibitor.
enhance your presence at HOSTELCO and attract
as many professionals as possible.
24 254. Experiential Regulations, certifications and equipment
maintenance
A space of interest for equipment distributors and manufacturers, where
Experience the sector revolution specialists from the sector will answer questions about regulations,
certifications and maintenance of equipment for hotels, restaurants,
social and hospital catering at a national and international level.
HOSTELCO offers a full programme of experiential and training activities for a live experience of the
latest innovations in the sector.
HALL 4
As an exhibitor, you can include your products in these areas to demonstrate them and reach more visitors
together with prestigious chefs and professionals beyond your stand.
The future is today
Where are gastronomy and hospitality heading? The answer lies in
The Experience - Live Gastronomy, an interactive space where you
can take part in unique and one-off experiences. Inspiring cooking
demonstrations, participative workshops organised by great cooks
and prestigious Michelin starred chefs... and much more! All with the
same theme: experience the tomorrow of the industry today.
HALL 6 COLLABORATORS:
2018 FIGURES
35 chefs 60 sessions
45 Michelin stars 76 speakers
20 sponsors
26 274. Experiential - Hostelco Coffee Area
The whole universe of coffee The future speaks
The importance of coffee in the industry is indisputable. This is why Talks, lectures and debates with experts to help you learn about the
HOSTELCO is offering a space dedicated to this subject alone, with present and future environment of decoration, interior design and
Coffee Area the collaboration of the Coffee Cultural Forum to demonstrate all the technology for hospitality projects.
possibilities offered by this sector through lectures, demonstrations, Live Arena has CEHAT and ITH as featured partners for all content
tastings and competitions. related to current trends, challenges, innovations and business of the
hospitality industry.
HALL 7 COLLABORATORS:
HALL 8.1 STRATEGIC PARTNER:
2018 FIGURES
Show off your value live
+1.000 15 activities HOSTELCO Live Hotel recreates all the environments of a hotel,
attendees National championships, round
tables and demonstrations
designed by renowned architecture and design studios, showing
solutions in interior design, technology and equipment for the
accommodation sector.
A live restaurant full of innovations A space that offers maximum visibility among influencers and
hotel chains which promotes knowledge and networking through
Recreation of a restaurant with a focus on interior design, decoration, conferences, presentations and an advisory service.
furniture and tableware. A flexible and adaptable space that will be
transformed according to the needs and time of day. HALL 8.1 STRATEGIC PARTNER:
HALL 8.1
2018 FIGURES
7 spaces 25 speakers
Wellness & Spa
Fitness 6 round tables
3 rooms
1 suite
1 conference room
1 lobby
28 295. Innovation and trends 6. Internationalisation
A chance to present yourself to the sector Where hospitality meets the world
Getting to know the latest innovation and trends that will set the path for the industry is one of the main The trade show attracts a huge number of professional visitors with international reach. In 2018,
reasons for visiting the trade show. professionals from more than 110 countries took part in HOSTELCO and Restaurama.
As such, HOSTELCO offers an essential opportunity for companies to showcase their new products and
present themselves to the entire sector. In 2018, more than 200 new products were presented.
HOSTELCO + RESTAURAMA FIGURES RANKING OF VISITOR COUNTRIES
EXHIBITORS VISITORS
Spain USA
HOSTELCO Hunters, trend experts Portugal Poland
Our ‘Hostelco Hunters’, experts and influencers in hotels, restaurants and equipment, are 27%
international
10%
international
Italy
France
China
Mexico
in charge of detecting exhibitors’ new products and amplifying them, through the trade
exhibitors visitors Andorra Colombia
show community and their own networks.
Germany Denmark
United Kingdom Switzerland
Belgium Bulgaria
30 countries
represented
+110 Netherlands
Morocco
Argentina
South Korea
countries
represented
HOSTELCO Awards, a sector recognition
Prestigious awards which recognise the effort, excellence and innovation of companies
and professionals in the hotel, restaurant and catering sectors.
Will you be the winner? Sign up and prove your worth to the whole sector!
The Hostelco Awards gather together the best professionals in the sector and bring
great media coverage.
30 317. Media impact 8. Partners
Power your business with Strategic alliances for a superior
a great media impact experience
National and international media echo the latest announcements from the trade show. Make the most of
Teamwork among all the links of the sector is key to responding to the evolution of consumer habits and
HOSTELCO’s media impact, offering visibility to the entire equipment sector and its participating companies.
the new needs of the HORECA channel. That is why HOSTELCO features the presence and collaboration
of the leading partners of the industry.
HOSTELCO + RESTAURAMA FIGURES
Associate partners
2,500 3,500 Strategic agreements with more than 40 entities, both national and regional, transversal and vertical.
news items generated online posts
175 +8
million
accredited journalists Coorganizador:
views
3.9 million +25,000
in economic value interactions
459 million
potential audience
32 33Get in touch and
we’ll advise you
Network of international agents covering more than 60 countries.
SPAIN INTERNATIONAL
LLUÍS ARRIBAS CONSTANZE SCHUSTER
EVERYWHERE + FULLY EQUIPPED International Key Account Manager
+ MOMENTS T. (+34) 935 679 691 - M. (+34) 639 136 457
National Sales Executive cschuster@alimentaria.com
T.(+34) 932 332 995 - M. (+34) 662 322 139
larribas@firabarcelona.com
CLAUDIA REGNICOLO
ATMOSPHERE + EVERYWHERE + FULLY
JULIÀ ARTIGAS EQUIPPED + MOMENTS + SETTING + TECH
ATMOSPHERE + SETTING + TECH International Sales Executive
National Sales Executive T. (+34) 934 521 260 - M. (+34) 674 233 868
T. (+34) 932 332 077 - M. (+34) 697 145 352 cregnicolo@alimentaria.com
jartigas@firabarcelona.com
Complete list of national and international contacts at www.hostelco.com
34 35www.hostelco.com
#hostelco
FOCUS ON
HOSPITALITY
BUSINESS
BOOST
YOUR BUSINESS
TAKE PART IN HOSTELCO 2021
Co-organiser:You can also read
