Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD

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Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
Food and Agriculture
Roadmap
Chapter: Healthy and
Sustainable Diets
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
Contents

1   Executive summary | 3

2   Context | 7

3   Introduction | 10

4   Transformational targets to achieve healthy
     and sustainable diets | 14

5   Call to action | 19

6   Solutions to achieve healthy and sustainable diets | 22
    1. Adjust menus, product portfolio mixes and product formulations to improve
       nutrition and sustainability and reduce food waste | 24
    2. Increase the share, diversity and sustainability of plant-based foods | 30
    3. Increase protein diversity and sustainability performance | 33
    4. Support consumers to choose and access healthy and sustainable food
       and reduce food waste | 39

7   Scaling collaborative action towards 2030 and 2050 | 42

                                Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 2
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
1   Executive summary

            Food
            Food and
                 and Agriculture
                     Agriculture Roadmap
                                 Roadmap Chapter:
                                         Chapter: Healthy
                                                  Healthy and
                                                          and Sustainable
                                                              Sustainable Diets
                                                                          Diets 33
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
1      Executive summary
BACKGROUND                            Agriculture (SPA) and Global         civil society and the research
                                      Agribusiness Alliance (GAA)          community.
Food plays vital health, economic     projects.
and cultural roles in every                                                FOOD AND AGRICULTURE
society. However, today’s food        The Roadmap sets out
                                      transformational targets, key        ROADMAP: CHAPTERS
systems are outstripping the
resources of the planet, while        action areas and solutions           The Food and Agriculture
evolving diets are resulting in       urgently required to transform       Roadmap comprises the
global health crises of both over-    food systems to achieve              following chapters, each
and undernutrition. COVID-19          environmental sustainability,        providing implementation
has exacerbated the situation         equitable livelihoods, and healthy   guidance to businesses for
and underscored the need              and sustainable diets for all.       the transformation pathways
to urgently build better, more                                             outlined in WBCSD’s CEO Guide
                                      Grounded in scientific and           to Food System Transformation.
equitable and more resilient food
                                      economic analysis, the Roadmap
systems capable of reducing                                                It is important to note that it is
                                      helps companies prioritize and
and absorbing major food value                                             necessary to scale the action
                                      develop business-led solutions
chain disruptions. COVID-19 has                                            areas and solutions proposed
                                      while advancing supportive
compelled all food value chain                                             in the various chapters of the
                                      policy, regulatory and financial
stakeholders to act urgently in a                                          Roadmap together as they all
                                      frameworks.
transformative and coordinated                                             depend upon and reinforce each
way to deliver healthy diets for      Developed primarily for use by       other. All of them require action
all, produced sustainably within      executive management and             from the business community
planetary boundaries.                 sustainability and nutrition         – from fork to farm – as well as
                                      experts in companies throughout      from national governments, the
PURPOSE                               the food and agricultural system,    financial sector, civil society –
The Food and Agriculture              the Roadmap is also relevant         including academia – and the
Roadmap serves as the                 for other stakeholders whose         international community.
implementation plan for               actions and collaboration with
WBCSD’s CEO Guide to Food             the private sector play a critical
System Transformation.                role in transforming food and
It builds on the body of work         agriculture systems – such
developed by WBCSD’s Food             as governments, investors,
Reform for Sustainability and
Health (FReSH), Scaling Positive

                          FOOD AND AGRICULTURE ROADMAP CHAPTERS

               Healthy and             Agricultural       Equitable Rural             Policy
               Sustainable           Transformation         Livelihoods
                  Diets                                   (including food
             (including food                                    loss)
                  waste)

                                          Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 4
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
FOOD AND AGRICULTURE                                   Coalition, the Food, Agriculture,                      DIETARY AND
ROADMAP CHAPTER:                                       Biodiversity, Land-Use, and                            NUTRITIONAL
HEALTHY AND                                            Energy (FABLE) Consortium,                             TRANSFORMATIONAL
SUSTAINABLE DIETS                                      the World Health Organization                          TARGETS
                                                       and the Food and Agriculture
The Healthy and Sustainable                                                                                   •     The first transformational
                                                       Organization of the United
Diets chapter of the Roadmap                                                                                        target sets out the
                                                       Nations (WHO-FAO), the World
puts forward a set of                                                                                               boundaries for the daily
                                                       Resources Institute (WRI),
transformational targets, action                                                                                    consumption of 13 specific
                                                       WBCSD and the United Nations.
areas and solutions primarily                                                                                       food types needed for a
                                                       All publications are consistent
aimed at the food and agriculture                                                                                   healthy and sustainable diet
                                                       in that they highlight the need
sector to provide healthy,                                                                                          by 2050. We have selected
                                                       for a drastic global change
accessible, enjoyable food                                                                                          these specific food types
                                                       in people’s diets to feed the
for all, produced in a socially                                                                                     based on their importance
                                                       growing population sustainably
responsible manner within                                                                                           to the human diet and their
                                                       and nutritiously while achieving
planetary boundaries.                                                                                               environmental impacts.1,2,3
                                                       transformative change in the
                                                                                                                    We have drawn them from a
We have clustered the                                  entire food system.
                                                                                                                    wide range of scientific and
transformational targets in                                                                                         sector-specific literature.
two categories: nutrition and
food waste. Due to a lack of                                                                                  We have used upper and lower
internationally-agreed nutritional                                                                            boundaries to help account
targets, this document proposes                                                                               for variations in diets due to
a set of new transformational                                                                                 geography, culture, demography
targets drawn from the most                                                                                   and dietary habits. We have also
relevant existing scientific and                                                                              mapped the targets against the
sector-specific literature –                                                                                  consumption patterns of different
produced by EAT-Lancet, the                                                                                   regions to help understand the
Food and Land Use (FOLU)                                                                                      magnitude of change required to
                                                                                                              achieve healthy and sustainable
                                                                                                              diets globally.

Table 1: Transformational Target by 2050

                                                                        TRANSFORMATIONAL TARGET BY 2050 (G/DAY.PERS)
    FOOD TYPE
                                                               LOWER BOUNDARY                                            UPPER BOUNDARY

  Whole grains                                                          100                                                      232

  Vegetables                                                            200                                                      600

  Fruits                                                                100                                                      300

  Milk*                                                                  0                                                       520

  Beef, lamb and pork                                                    0                                                        27

  Chicken and poultry                                                    0                                                        58

  Eggs                                                                   0                                                        25

  Fish                                                                   0                                                       100

  Legumes                                                                0                                                       100

  Nuts                                                                   0                                                        75

  Added fats                                                            20                                                        82

  Sugar**                                                                0                                                        50

  Sodium                                                                 1                                                        5

* The lower boundary uses the definition of the EAT-Lancet Report, which refers to “whole milk or derivative equivalent”. The upper boundary uses the definition
from Afshin et al. (2019) which refers to “milk including non-fat, low-fat, and full-fat milk”.
** We use the definition of the WHO, whereby sugar refers to “all sugars added to foods or drinks by the manufacturer, cook or consumer, as well as sugars
naturally present in honey, syrups, fruit juices and fruit juice concentrates”.

                                                              Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 5
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
•       The second transformational                  FOOD WASTE                                         to reach key transformational
        target sets out the                          TRANSFORMATIONAL                                   targets by 2030 and 2050 to
        boundaries for the daily                     TARGET                                             deliver healthy and sustainable
        consumption of the 13                                                                           diets to all, produced in a socially
        specific food types needed                   The third transformational target                  responsible manner within
        for a healthy and sustainable                is to halve food waste by 2030,                    planetary boundaries.
        diet by 2030.                                in line with the Sustainable
                                                                                                        The breadth of solutions identified
                                                     Development Goal (SDG) 12.3.
Given where the sector is today,                                                                        here highlights the scale of
                                                     This offers a “triple win”: food
business must achieve, by 2030,                                                                         change required and the need for
                                                     waste reductions can save
at least 30% of the change                                                                              companies to take action both
                                                     money for companies and
required to meet the 2050                                                                               individually and collectively.
                                                     households; wasting less means
transformational target for daily                    feeding more; and food waste                       To implement these solutions,
consumption of specific food                         reductions alleviate pressure on                   FReSH and its member
types. This is the strict minimum                    the environment – particularly                     companies will continue to work
to achieve the 2050 goal, as                         relating to climate change and                     together to:
demand for food will continue to                     natural resources.
increase in line with population                                                                        •     Advance individual business-
growth while its production will                                                                              led solutions identified within
take place within increasingly                       CALL TO ACTION                                           the Roadmap;
more challenging planetary
                                                                                                        •     Catalyze collaboration across
boundaries. We must act quickly                      The need to act urgently to                              the food and agriculture value
and not delay critical actions to                    transform our food systems                               chain and beyond, along the
later decades.                                       is clear. Businesses can either                          collective solutions identified
                                                     lead the change now to achieve                           in the Roadmap; and
                                                     the SDGs and the Paris Climate
                                                     Agreement or let the world fail.                   •     Enhance dialogue and
                                                                                                              encourage the development
                                                     This Roadmap outlines the critical                       of supportive actions
                                                     business-led solutions that                              and frameworks by other
                                                     companies need to implement                              stakeholder groups, including
                                                                                                              investors and policy-makers.

Table 2: Action areas to achieve food system transformation

                                   ACTION AREA                                                         SUB-ACTION AREA

          Adjust menus, product portfolio mixes and product                 Improve the nutrition and environmental profile of food products, meals
    1     formulations to improve nutrition and sustainability and reduce   and offerings
          food waste
                                                                            Innovate in food processing and supply chain management
                                                                            Increase the proportion of plant-based foods in food products, meals, and
          Increase the share, diversity and sustainability of plant-based   offerings
    2
          foods                                                             Work with other actors within and outside of the value chain to increase
                                                                            the consumption of healthy and sustainable plant-based foods
                                                                            Improve the sustainability performance of animal-based proteins
    3     Increase protein diversity and sustainability performance
                                                                            Expand healthy and sustainable alternatives to animal protein sources
                                                                            Shape consumer awareness and demand for healthy and sustainable food
          Support consumers to choose and access healthy and
    4                                                                       Change consumer-facing business and consumer behavior to reduce
          sustainable food and reduce food waste
                                                                            food waste

                                                             Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 6
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
2   Context

              Food
              Food and
                   and Agriculture
                       Agriculture Roadmap
                                   Roadmap Chapter:
                                           Chapter: Healthy
                                                    Healthy and
                                                            and Sustainable
                                                                Sustainable Diets
                                                                            Diets 77
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
2      Context
THE NEED FOR                        reports for business that can         Humans are stripping the
FOOD SYSTEM                         be found in WBCSD’s Business          planet’s natural resources at an
TRANSFORMATION                      Summary Library. Moreover,            unprecedented rate, leading to
                                    public opinion and consumer           the loss of natural systems, soil
The food system includes            demand are both increasing            erosion and freshwater scarcity.
everything involved in feeding      pressure on and creating              Emissions from the global
people and animals, from growing    opportunities for businesses.         food and agriculture system
and harvesting to processing,                                             are estimated to be up to 37%
                                    The global food system has            of total net anthropogenic
trading, marketing, distribution,   expanded significantly, growing
consumption and disposal.4                                                greenhouse gas emissions.5
                                    to meet the needs of increasing       The impacts of climate change
Current food systems are            populations around the world,
fragmented and unsustainable.                                             are already being felt across
                                    which experts expect to exceed        agricultural systems, as increases
Major scientific and economic       9 billion by 2050.9 However,
reports (such as the Climate                                              in average temperature and
                                    some old challenges remain            extreme weather events have
Change and Land report;5 the        and new ones have appeared.
Global Assessment report on                                               caused disruption and losses.11
                                    Current diets are resulting in        Food loss and waste, across the
Biodiversity and Ecosystem          global health crises of both
Services;6 the Growing Better                                             whole value chain, is significant.
                                    over- and undernutrition. Globally,   Approximately one third of all
report;7 the State of Food          1 in 9 people are hungry or
Security and Nutrition in the                                             food is lost or wasted between
                                    undernourished, and the number        the farm and the fork, generating
World report;8 and the EAT-         of people affected by hunger will
Lancet article on “Food in the                                            8% of global greenhouse gas
                                    surpass 840 million by 2030.8         emissions and resulting in USD
Anthropocene”2)are all sounding a   In addition, 1 in 3 people are
clear alarm on the urgent need to                                         $940 billion in economic losses
                                    overweight or obese.10                globally each year.12
act today; we have also released
several summaries on these

                                         Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 8
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
COVID-19 PANDEMIC

The COVID-19 pandemic
has exacerbated the existing
weaknesses of the global food
and agriculture system.
It has highlighted a wide range
of systemic issues, ranging
from unequal access to food
and nutrition to poor working
conditions, food loss and waste,
as well as the destruction of
nature by non-sustainable
agricultural practices and the
increase of zoonotic diseases
transmitted from animals to
humans.13,14,15 As a result of
the pandemic, the challenges
that food systems are already
experiencing are growing deeper,
making the need for food system
transformation even more urgent.
A dramatic illustration of this
is the fact that experts expect
the addition of 83 to 132 million
people to the total of those
undernourished worldwide in
2020 compared to 2019.8

ROLE OF THE PRIVATE
SECTOR

The private sector is responsible
for the production and sale of
almost all the food consumed
globally. Therefore, businesses
have a central role to play in
improving food production and
consumption patterns worldwide.
Some recent signals of change
are offering food value chain
companies a unique opportunity
for action to transform the
food system and bring about
multiple co-benefits for climate,
biodiversity and health. As hunger
increases and governments
deploy stimulus packages
around the world to mitigate the
economic consequences of the
COVID-19 pandemic, society is
looking to the private sector to
redesign and accelerate solutions
to deliver a more resilient system
that provides healthy and
sustainable diets for all.

                                     Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 9
Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets - WBCSD
3   Introduction

            Food
            Food and
                 and Agriculture
                     Agriculture Roadmap
                                 Roadmap Chapter:
                                         Chapter: Healthy
                                                  Healthy and
                                                          and Sustainable
                                                              Sustainable Diets
                                                                          Diets 10
                                                                                10
3      Introduction
PURPOSE OF THE                      sustainability, equitable              production and consumption
ROADMAP: FROM                       livelihoods, and healthy and           by delivering integrated
TRANSFORMATION                      sustainable diets for all. It builds   solutions to transform food
PATHWAYS TO ACTION                  on the body of work developed          systems. Achieving food system
AREAS AND SOLUTIONS                 by WBCSD’s Food Reform for             transformation will also require
                                    Sustainability and Health (FReSH),     the development of supportive
                                    Scaling Positive Agriculture (SPA)     policy, regulatory and financial
The Food and Agriculture
                                    and Global Agribusiness Alliance       frameworks (see section below
Roadmap serves as the
                                    (GAA) projects.                        on the importance of collective
implementation plan for WBCSD’s
                                                                           action).
CEO Guide to Food System            The Roadmap calls on companies
Transformation by setting out       to work actively to address
the overarching transformational    the issues of healthy and
targets, key action areas and       environmentally sustainable
business-led solutions required
to achieve environmental

Figure 1: Seven pathways where business can lead to accelerate transformation

PRODUCTION                                                                                 CONSUMPTION

  Direct pathways
   1   Transform agriculture while restoring the environment      3 Shift diets to be healthy and sustainable

   2                                   Enhance equitable distribution of value

   4                                       Minimize food loss and waste

  Enabling pathways
   5                                       Build end-to-end transparency

   6                                 Accelerate policy and financial innovations

   7                        Launch new business models and value chain collaborations

                                        Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 11
FOOD AND AGRICULTURE                    ROADMAP CHAPTER                      APPROACH
ROADMAP: CHAPTERS                       ON HEALTHY AND
                                        SUSTAINABLE DIETS                    We have developed the Food and
WBCSD’s Food and Agriculture                                                 Agriculture Roadmap through a
Roadmap builds upon the CEO             The Healthy and Sustainable          rigorous and iterative research
Guide’s pathways in a series of         Diets chapter of the Roadmap         and consultative process
chapters, each corresponding            focusses on the consumption          including the following key steps:
to one of the direct pathways           part of the food value chain,
identified in the Guide.                                                     Literature review – A desk
                                        providing guidance on business-
                                                                             review of existing research and
                                        led solutions to enable and
Food loss and waste are covered                                              analysis, including publications
                                        achieve healthy and sustainable
in the chapters on Healthy and                                               by EAT-Lancet, the Food and
                                        diets.
Sustainable Diets (food waste)                                               Land Use (FOLU) Coalition, the
and Equitable Rural Livelihoods         It puts forward three overarching,   Food, Agriculture, Biodiversity,
(food loss).                            high-level, timebound                Land-Use, and Energy (FABLE)
                                        transformational targets and         Consortium, the World Health
It is necessary to scale the            outlines concrete actions for        Organization and Food and
action areas and solutions put          companies to provide consumers       Agriculture Organization of the
forward in the various chapters         with access to healthy and           United Nations (WHO-FAO), and
together because each depends           sustainable foods, while             the World Resources Institute
upon and reinforces the others.         supporting better consumption        (WRI).
All of them require action from         choices.
national governments, business,                                              Company engagement –
the financial sector, civil society                                          Semi-structured interviews,
– including academia – and the                                               in-depth webinars and individual
international community.                                                     exchanges with WBCSD
                                                                             members from across the supply
                                                                             chain, first to establish and agree
                                                                             upon the key objectives of the
                                                                             Roadmap, then to agree on action
                                                                             areas and to prioritize solutions.

                           FOOD AND AGRICULTURE ROADMAP CHAPTERS

               Healthy and              Agricultural       Equitable Rural             Policy
               Sustainable            Transformation         Livelihoods
                  Diets                                    (including food
             (including food                                     loss)
                  waste)

                                           Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 12
Key expert and stakeholder
workshop – Consultation with
key experts, scientists and
other stakeholders to advise on
appropriate literature and data to
develop the Roadmap.

Webinar consultations – Multi
stakeholder webinars with
representatives from throughout
the value chain, NGOs,
researchers and academia to
receive overall feedback on the
Roadmap.

Science to Policy Dialogue
– A series of dialogues that
bring together business, civil
society and academia to
identify key policy issues, asks
and recommendations linked
to healthy and sustainable
food systems. They gather the
global consumer point of view
and the related challenges of
transforming agriculture while
restoring the environment, food
loss and waste, and landscape-
based solutions.

Advisory Board review – Webinar
consultation and individual
follow-up exchanges with high-
level strategic advisors from
key international organizations
specialized in nutrition and health,
sustainability and behavior
change.

                                       Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 13
4   Transformational targets to
    achieve healthy and sustainable
    diets

            Food
            Food and
                 and Agriculture
                     Agriculture Roadmap
                                 Roadmap Chapter:
                                         Chapter: Healthy
                                                  Healthy and
                                                          and Sustainable
                                                              Sustainable Diets
                                                                          Diets 14
                                                                                14
4          Transformational targets to
              achieve healthy and sustainable
              diets
Food system transformation                             Due to a lack of internationally                        Companies should consider all
requires a deep and                                    agreed targets on this topic, we                        targets and prioritize the ones
fundamental shift,                                     propose a set of new dietary                            that are applicable to the scope
informed by a collective                               and nutritional transformational                        of their product portfolios,
understanding of the                                   targets drawn from the most                             offerings and operations
current challenges, science-                           relevant existing scientific                            throughout the entire value chain.
based targets and collective                           and sector-specific literature
solution spaces for business                           – produced by EAT-Lancet,                               DIET AND NUTRITION
action. Before considering                             the FOLU Coalition, the FABLE
                                                                                                               Transformational target: Work
the specific actions that                              Consortium, WHO-FAO, WRI,
                                                                                                               towards the ranges of change
food and agriculture                                   WBCSD and the United Nations.
                                                                                                               required to meet sustainable,
players must take, we first                            Each publication highlights the
                                                                                                               healthy diets based on the
identify sector-level targets                          role of sustainable and/or healthy
                                                                                                               recommendations of several
to achieve food system                                 diets in achieving transformative
                                                                                                               key publications by 2050, with
transformation.                                        change in the food system
                                                                                                               global and regional ranges of
                                                       and suggests that feeding the
                                                                                                               change for intake of different
The transformational targets                           growing population sustainably
                                                                                                               foods as follows.16
that we propose in this chapter                        and nutritiously requires drastic
fall within two categories: diet                       global change.
and nutrition, and food waste.

Table 3: Overview of the transformational target for different food types

                                                                    TRANSFORMATIONAL TARGET BY 2050 (G/DAY.PERS)
 FOOD TYPE
                                       Lower                                                       Upper
                                                             Source                 Type*                                     Source                     Type*
                                      boundary                                                    boundary

 Whole grains                            100          Afshin et al. (2019)            N              232          EAT-Lancet                             N&S
 Vegetables                              200          EAT- Lancet                    N&S             600          EAT-Lancet                             N&S
 Fruits                                  100          EAT- Lancet                    N&S             300          Afshin et al. (2019)                    N
 Milk**                                   0           EAT- Lancet                    N&S             520          Afshin et al. (2019)                    N
 Beef, lamb and pork                      0           EAT- Lancet                    N&S              27          Afshin et al. (2019)                    N
 Chicken and poultry                      0           EAT- Lancet                    N&S              58          EAT-Lancet                             N&S
 Eggs                                     0           EAT- Lancet                    N&S              25          EAT-Lancet                             N&S
 Fish                                     0           EAT- Lancet                    N&S             100          EAT-Lancet                             N&S
 Legumes                                  0           EAT- Lancet                    N&S             100          EAT-Lancet                             N&S
 Nuts                                     0           EAT- Lancet                    N&S              75          EAT-Lancet                             N&S
 Sugar***                                 0           WHO                             N               50          WHO                                     N
 Sodium                                   1           Afshin et al. (2019)            N                5          FAO-WHO & Afshin et al. (2019)          N

Sources: Afshin et al. (2019);1 EAT- Lancet;2 FAO-WHO,3 WHO17
* N corresponds to publications including nutritional considerations; N&S corresponds to publications including nutritional and sustainability considerations.
** The lower boundary uses the definition of the EAT-Lancet Report, which refers to “whole milk or derivative equivalent”. The upper boundary uses the
definition from Afshin et al. (2019) which refers to “milk including non-fat, low-fat, and full-fat milk”.
*** We use the definition of the WHO, whereby sugar refers to “all sugars added to foods or drinks by the manufacturer, cook or consumer, as well as sugars
naturally present in honey, syrups, fruit juices and fruit juice concentrates”.

                                                             Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 15
We have taken our primary                            extent of changes required will                      the targets to reflect differences
2050 transformational target                         become clearer.                                      across geography, culture
(and their suggested upper and                                                                            and demography. Further,
lower boundaries) from different                     Across each region, we have                          accessibility, cost and affordability
sources, including EAT-Lancet,18                     used data from Springman et                          are additional challenges that we
WHO-FAO17 and Afshin et al.                          al.19 to showcase the changes                        will need to overcome to meet the
(2019).1 These sources provide                       required to meet the upper                           2050 targets.8
recommendations on the daily                         and lower boundaries in 2050,
intake of different food types                       compared with current intake by
and nutrients to ensure healthy                      region. This provides a useful,
and/or sustainable diets. It                         scientifically grounded reference
is important to note that for                        point for changes required to
several of these categories, the                     improve environmental and health
scientific community has not fully                   outcomes.
established consensus. We have
                                                     It is imperative to recognize
used upper and lower boundaries
                                                     that regional variations have a
to account for the uncertainty
                                                     significant influence on diets. It
and provide estimates of the
                                                     is thus necessary to have local
changes required to achieve
                                                     interpretation and adaptation of
healthy and sustainable diets.
As science develops further, the

Table 4: Summary of the 2050 transformational target, applied regionally

                                                                                RANGE OF CHANGE REQUIRED
              TRANSFORMATIONAL
              TARGET BY 2050
 FOOD         (G/DAY.PERS)                                                                                                                 LATIN AMERICA
                                         WORLD20           AFRICA     ASIA AND PACIFIC        EUROPE           NORTH          NEAR EAST       AND THE
 TYPE                                                                                                         AMERICA
                                                                                                                                             CARIBBEAN
              Lower      Upper      LB       UB      LB        UB     LB       UB        LB      UB      LB       UB     LB        UB     LB      UB
              boundary   boundary
              (LB)       (UB)
 Whole        100        232        133%     440%    59%       268%   156%     495%      79%     314%    39%      222%   186%      563%   317%    867%
 grains

 Vegetables   200        600        -29%     114%    69%       408%   -40%     81%       -13%    160%    -3%      190%   -55%      36%    80%     441%

 Fruit        100        300        -36%     92%     -13%      161%   -26%     121%      -47%    60%     -47%     60%    -65%      5%     -58%    27%

 Milk         0          520        -100%    127%    -100%     491%   -100%    297%      -100%   -10%    -100%    -10%   -100%     223%   -100%   59%

 Beef, lamb   0          27         -100%    -53%    -100%     4%     -100%    -37%      -100%   -72%    -100%    -76%   -100%     23%    -100%   -66%
 and pork

 Chicken      0          58         -100%    107%    -100%     263%   -100%    263%      -100%   57%     -100%    -33%   -100%     21%    -100%   -3%
 and other
 poultry
 Eggs         0          25         -100%    -4%     -100%     150%   -100%    -4%       -100%   -14%    -100%    -22%   -100%     67%    -100%   -14%

 Fish         0          100        -100%    257%    -100%     488%   -100%    223%      -100%   300%    -100%    285%   -100%     669%   -100%   733%

 Legumes      0          100        -100%    355%    -100%     233%   -100%    355%      -100%   809%    -100%    733%   -100%     317%   -100%   186%

 Nuts and     0          75         -100%    733%    -100%     400%   -100%    838%      -100%   477%    -100%    341%   -100%     188%   -100%   2400%
 seeds

 Sugar        0          50         -100%    9%      -100%     47%    -100%    52%       -100%   -18%    -100%    -47%   -100%     -12%   -100%   -44%

 Sodium       1          5          -81%     -4%     -67%      65%    -77%     16%       -76%    22%     -79%     5%     -76%      22%    -69%    55%

Note: In the cases where the lower level of consumption is greater than the estimated lower boundary, we reported a reduction in consumption, even
for those food types for which higher consumption is highly recommended. This simply indicates that consumption of those food types is, on average,
within the lowest boundary of the target range, but in general higher consumption of such foods may still be strongly recommended.

For several food types (including different types of meat and milk), where the scientific literature has identified the lower boundary of the
transformational target for daily consumption as 0 g per day, we describe the rate of change required to achieve this in this table as -100%.

   Between 0% and -10%              Between 0% and 10%
   Between -10% and -50%            Between 10% and 50%
   50%

                                                            Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 16
Given where the sector is today,
business must achieve, by 2030,
at least 30% of the change
required to meet the 2050
target for daily consumption of
specific food types. This is the
strict minimum to achieve the
2050 goal, as demand for food
will continue to increase in line
with population growth while its
production will take place within
increasingly more challenging
planetary boundaries. We must
act quickly and not delay critical
actions to later decades.

Table5: Summary of 2030 transformational target (to meet 30% of the 2050 goal)

                                                                                RANGE OF CHANGE REQUIRED
             TRANSFORMATIONAL
             TARGET BY 2050
             (G/DAY.PERS)                                                                                       NORTH                     LATIN AMERICA
                                         WORLD20           AFRICA      ASIA AND PACIFIC        EUROPE                       NEAR EAST        AND THE
                                                                                                               AMERICA                      CARIBBEAN
             Lower       Upper      LB       UB      LB        UB      LB       UB        LB       UB     LB       UB     LB      UB     LB      UB
             boundary    boundary
FOOD TYPE    (LB)        (UB)
Whole        100         232        40%      132%    18%       80%     47%      148%      24%      94%    12%      67%    56%     169%   95%     260%
grains

Vegetables   200         600        -9%      34%     21%       123%    -12%     24%       -4%      48%    -1%      57%    -16%    11%    24%     132%

Fruit        100         300        -11%     28%     -4%       48%     -8%      36%       -14%     18%    -14%     18%    -20%    1%     -17%    8%

Milk         0           520        -30%     38%     -30%      147%    -30%     89%       -30%     -3%    -30%     -3%    -30%    67%    -30%    18%

Beef, lamb   0           27         -30%     -16%    -30%      1%      -30%     -11%      -30%     -22%   -30%     -23%   -30%    7%     -30%    -20%
and pork

Chicken      0           58         -30%     32%     -30%      79%     -30%     79%       -30%     17%    -30%     -10%   -30%    6%     -30%    -1%
and other
poultry
Eggs         0           25         -30%     -1%     -30%      45%     -30%     -1%       -30%     -4%    -30%     -7%    -30%    20%    -30%    -4%

Fish         0           100        -30%     77%     -30%      146%    -30%     67%       -30%     90%    -30%     85%    -30%    201%   -30%    220%

Legumes      0           100        -30%     106%    -30%      70%     -30%     106%      -30%     243%   -30%     220%   -30%    95%    -30%    56%

Nuts and     0           75         -30%     220%    -30%      120%    -30%     251%      -30%     143%   -30%     102%   -30%    57%    -30%    720%
seeds

Sugar        0           50         -30%     3%      -30%      14%     -30%     15%       -30%     -5%    -30%     -14%   -30%    -4%    -30%    -13%

Sodium       1           5          -24%     -1%     -20%      19%     -23%     5%        -23%     7%     -24%     1%     -23%    7%     -21%    16%

Note: In the cases where the lower level of consumption is greater than the estimated lower boundary, we reported a reduction in consumption, even
for those food types for which higher consumption is highly recommended. This simply indicates that consumption of those food types is, on average,
within the lowest boundary of the target range, but in general higher consumption of such foods may still be strongly recommended.

For several food types (including different types of meat and milk), where the scientific literature has identified the lower boundary of the
transformational target for daily consumption as 0 g per day, we describe the rate of change required to achieve this in this table as -100%.

   Between 0% and -10%              Between 0% and 10%
   Between -10% and -50%            Between 10% and 50%
   50%

                                                            Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 17
FOOD WASTE                          from farm to fork. This systemic    Halving food waste by 2030 is an
                                    failure has economic, social and    imperative that presents a “triple
Transformational target: Halve      environmental impacts. Food         win” for the economy, for food
food waste by 2030, in line with    loss and waste causes about         security and for the environment
the Sustainable Development         USD $940 billion per year in        as it can save money for farmers,
Goal (SDG) 12.3, which states:      economic losses. It exacerbates     companies and households
“by 2030, halve per capita global   food insecurity and malnutrition.   while creating new business
food waste at the retail and        Moreover, food that is ultimately   opportunities, feeding more
consumer levels and reduce          lost or wasted consumes about       people with the same level
food losses along production        a quarter of all water used by      of production, and alleviating
and supply chains, including        agriculture, requires a land        pressure on the environment –
post-harvest losses”.               area the size of China and is       particularly concerning natural
                                    responsible for an estimated        resource use and climate
Around one third of all
                                    8% of global greenhouse gas         change.21
food produced for human
                                    emissions.12
consumption is lost or wasted

                                       Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 18
5   Call to action

             Food
              Foodand
                   andAgriculture
                       AgricultureRoadmap
                                   RoadmapChapter:
                                           Chapter: Healthy
                                                    Healthy and
                                                            and Sustainable
                                                                Sustainable Diets
                                                                            Diets 19
                                                                                  19
5       Call to action

KEY ACTION AREAS                                     scope of their product portfolios,                 This is not because the targets
Table 2 identifies action areas                      offerings and operations                           are opposing; rather, they will
to achieve the necessary food                        throughout the entire value chain.                 require new ways of working and
system transformation, covering                                                                         changes in incentives alongside
                                                     The breadth of actions identified                  individual business-led solutions
the consumption part of the                          in this Roadmap highlights the
food supply chain and specific                                                                          to realize them fully.
                                                     scale of change required. Some
business-led solutions. We                           of the desired outcomes of the                     The transformational targets
present here a range of change-                      Roadmap appear to be in tension                    outlined earlier in the Roadmap
driven actions that businesses                       with one another or to require                     should guide the solutions
and other actors need to take to                     trade-offs (for example, the idea                  identified within these key action
tackle the sector’s key issues –                     of offering food that is both more                 areas. Companies should also
holistically rather than in isolation.               environmentally sustainable and                    set key performance indicators
Companies should consider all                        more affordable for consumers).                    for new policies or business
action areas and prioritize the                                                                         approaches to monitor and
ones that are most material to the                                                                      ensure compliance and success.

Table 6: Action areas to achieve food system transformation

                                  ACTION AREA                                                         SUB-ACTION AREA

         Adjust menus, product portfolio mixes and product                 Improve the nutrition and environmental profile of food products, meals
 1       formulations to improve nutrition and sustainability and reduce   and offerings
         food waste
                                                                           Innovate in food processing and supply chain management
                                                                           Increase the proportion of plant-based foods in food products, meals, and
         Increase the share, diversity and sustainability of plant-based   offerings
 2
         foods                                                             Work with other actors within and outside of the value chain to increase
                                                                           the consumption of healthy and sustainable plant-based foods
                                                                           Improve the sustainability performance of animal-based proteins
 3       Increase protein diversity and sustainability performance
                                                                           Expand healthy and sustainable alternatives to animal protein sources
                                                                           Shape consumer awareness and demand for healthy and sustainable food
         Support consumers to choose and access healthy and
 4                                                                         Change consumer-facing business and consumer behavior to reduce
         sustainable food and reduce food waste
                                                                           food waste

                                                          Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 20
COLLECTIVE ACTION                             canteens and other food          While this chapter of the Roadmap
To achieve systemic                           service companies working        focuses on the consumption end
transformation, it will be critical to        together on the selection        of the value chain, companies
collaborate and build coalitions              and placement of healthy and     should actively engage other
across and outside of the sector.             sustainable products);           actors across the food chain
Companies need to establish                                                    and use collective action to
                                         •    Collaborating with peers,        drive maximum impact. Figure 2
more effective collaboration                  academia, government
with diverse stakeholders along                                                illustrates this need for collective
                                              and civil society to commit      action between different actors
the value chain and beyond,                   to promoting a national
considering how their actions can                                              across the value chain.
                                              transition to healthy and
complement those of others who                sustainable diets in a           Policy support to enable these
are working towards the same                  transparent and traceable        changes will also be critical, for
goals (e.g., consumer advocacy                fashion;7                        example through incentives
groups). Key collaborative                                                     for innovation, support to
business-led solutions for food          •    Promoting coalition building     farmers making the transition
and agriculture companies to drive            across value chains and          to more sustainable agriculture,
the necessary shift to healthy and            regions to advance and           the development of carbon
sustainable diets should focus on             accelerate legislation on a      pricing and other mechanisms
the following:                                national and international       to integrate externalities, and
                                              level that supports the          consumer education.
•   Working with other                        shift to a healthy and more
    companies across the                                                       A comprehensive list of policy
                                              sustainable food system (e.g.,   recommendations to support
    value chain to promote                    harmonization of international
    healthy and sustainable                                                    the development of healthy and
                                              legislation).22                  sustainable diets complements
    products and meals (e.g.,
    food manufacturers,                                                        this chapter.
    retailers, workforce food

Figure 2: Collective action across the food value chain

                                  RETAILERS

             INPUT                                      FOOD
           PROVIDERS                                  SERVICES

           PRODUCERS                               MANUFACTURERS

                                  TRADERS

                                              Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 21
6   Solutions to achieve healthy
    and sustainable diets

            Food
             Foodand
                  andAgriculture
                      AgricultureRoadmap
                                  RoadmapChapter:
                                          Chapter: Healthy
                                                   Healthy and
                                                           and Sustainable
                                                               Sustainable Diets
                                                                           Diets 22
                                                                                 22
6       Solutions to achieve healthy
          and sustainable diets

Dietary shifts and food
waste reductions are critical
components of food system
transformation. Companies
have an important role to
play in providing consumers
with access to a greater
range of healthy and
sustainable foods while
also supporting them to
make the right consumption
choices.
Building on the body of work
developed by the FReSH project,
we map out the key action areas
and a series of business-led
solutions to achieve dietary
shifts and reduce food waste
below, covering direct pathway
3: “Shift diets to be healthy and
sustainable” and [partially] 4:
“Minimize food loss and waste,”23
from the CEO Guide to Food
System Transformation.

We have structured the first three
action areas around the themes of
positive nutrition (1), plant-forward
foods (2) and protein (3), while the
final action area (4) is consumer-
focused and cuts across each of
these three themes.

                                        Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 23
ACTION AREAS

1. ADJUST MENUS,                                They should use reformulation                 and respiratory diseases, diabetes
   PRODUCT PORTFOLIO                            and fortification techniques and              or cancer, are also at higher risk
   MIXES AND PRODUCT                            set standards for more healthy                for severe complications.24,25
   FORMULATIONS TO                              and nutritious foods, thereby                 To tackle this issue, it is critical
   IMPROVE NUTRITION                            addressing the growing global                 for businesses to invest in new
                                                challenges of malnutrition                    technologies and techniques that
   AND SUSTAINABILITY
                                                and non-communicable and                      further improve the sustainability
   AND REDUCE FOOD                              communicable diseases. The                    and nutritional profile of products.
   WASTE                                        COVID-19 pandemic has notably                 In addition, the adoption of circular
Food value chain companies                      revealed that people affected                 practices can help reduce food
should improve the nutrition and                by noncommunicable diseases                   waste across the supply chain.
sustainability associated with their            (NDCs) such as cardiovascular
products, meals and offerings.

Sub-action area: Improve the nutrition and environmental profile of food products, meals and offerings

 SDG Impact

                                                                                                                    Prioritization
                                                                                               Prioritization for
 Solutions                                                                                                          for individual
                                                                                               collective action    company action
 Adjust product portfolios to improve the nutrition and sustainability of food products,
 means and offerings, while maintaining taste, accessibility and affordability for all.

 Reformulate products and/or recipes to improve their nutritional content and taste, as
 well as their sustainability.26

 Fortify appropriate foods (products, recipes ingredients, etc.) to increase micronutrients
 (particularly important for food insecure populations).28

 Use adequate processing technologies and practices to preserve nutrients and enhance
 environmental sustainability across the supply chain (e.g., through adequate cooling and
 packaging technology, production and processing practices, transportation/ logistics
 and storage). Consider the role of new business models in valuing waste products.
                                                                                                       H                  H
 Improve packaging design and functionality to preserve nutrients and enhance
 environmental sustainability (e.g., reducing the weight of packaging and using modified
 atmosphere packaging, increased use of resealable packaging with improved seal
 integrity, etc.).27
 Use sourcing standards to procure a diverse range of healthy and nutritious ingredients.28

 Develop sustainable sourcing policies (e.g., zero deforestation, sustainable land-use,
 appropriate water stewardship) for key ingredient commodities (e.g., soy, palm) to reduce
 the conversion of important ecosystems (e.g., tropical forests).30

H   high-level priority   M   medium level priority   L   low level priority

                                                      Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 24
CASE STUDY: Continuous nutrition improvement (Danone)

Description: Building on             the year were compliant with its        Union regulations on nutrition
longstanding nutritional             2020 nutrition targets, unlike the      claims (sugar reduction means
improvement history, Danone          67% registered at the end of            companies can only list it for
made commitments in 2016 to          2016. Reformulation resulted in a       products containing 30% less
reach stringent nutrition targets    12.4% reduction in added sugars         sugar content than the market
derived from international           since 2014 in dairy products            average) limit communications
recommendations by 2020,             globally, of which a 22% reduction      from companies about small
including maximum thresholds         was in products for children and        sugar reductions to consumers.
for energy, sugar and saturated      tweens. Added sugars decreased          For these reasons, successful
fats, and minimum amounts            by 66% between 2016 and 2019            reformulation required a
for protein and calcium,             in early life nutrition products, and   step-by-step approach over a
among others. It defined bold        98% of aquadrinks contained less        long period of time, mobilizing
reformulation and innovation for     than 5% added sugar (less than          significant company resources
top brands in dairy, aquadrinks      half that in regular soft drinks).      (people, budget).*
(low-sugar beverages) and early      Reformulation and innovation            * https://www.danone.com/content/
life products in order to deliver    delivered a significant contribution    dam/danone-corp/danone-com/
tasty products with an improved      to national reformulation               about-us-impact/policies-and-
                                                                             commitments/en/2019/Danone_
nutrition profile while keeping      roadmaps launched by local              Nutritional_Targets%202020_
consumer preference, with            authorities in different countries      Dec_2019.pdf
a specific focus on lowering         (e.g., the UK, Italy, US) in
sugar content – a key priority for   collaboration with local
early life, children and tweens      stakeholders (e.g., trade
brands.                              association, scientific
                                     societies).
Partners involved: Danone
research & innovation,               Barriers: The main barrier
marketing, sales, quality,           faced was consumer
procurement, with the                acceptance of products
strong support of the top            that are less sweet,
management, ingredient               especially in countries
suppliers, governments.              where local governments
                                     did not foster a global
                                                                                                                 Source: Danone

Impact: By the end of 2019,          sugar reduction market
82% of the volumes of                dynamic. In Europe,
products Danone sold during          stringent European

                                         Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 25
CASE STUDY: Africa Improved Foods (DSM)

Description: Africa Improved        Partners involved: A public-         Barriers: Market creation
Foods (AIF) is an African social    private partnership between Royal    for available, affordable and
enterprise addressing the food      DSM, the Rwandan government,         aspirational, nutritious, safe
challenges facing Africa by         International Finance Corporation    and healthy food is one of
building resilient food systems     (IFC), FMO (a Dutch development      the main barriers, together
through local and regional          bank), and CDC (the UK’s             with raw material sourcing,
sourcing, manufacturing and         development finance institution).    including assuring the quality
selling of nutritious, affordable                                        of locally produced crops (e.g.,
and accessible products.            Impact: AIF launched in 2016 in      high aflatoxin levels in maize).
AIF manufactures in Rwanda          Rwanda and it is reaching over       AIF, together with its partners,
and sells to Tanzania, Kenya,       1.6 million people per year on       addresses the issue of aflatoxin
South Sudan, Rwanda and             a daily basis. AIF is contributing   contamination, a major cause
Uganda. It aims to scale this       over USD$1 billion in discounted     of liver damage, through an
model further across Africa.        net incremental benefits to the      improved value chain approach
AIF products include mineral        African economy,* created over       of post-harvest interventions
and vitamin-rich porridge for       300 direct jobs, and sourced         for farmers (e.g., free maize
the local population, especially    from over 130,000 smallholder        shelling services at centralized
pregnant women and those            farmers. Over the past 3 years AIF   facilities).
who are breastfeeding, as well      has grown to around USD $50
                                    million in revenues and has proven   *Net present value of total incremental
as children. AIF has furthermore                                         revenue (Includes direct, indirect, and
established logistics to source     that this model can be profitable    induced) to Rwanda (~USD $750
from African farmers to create      while contributing to SDG 1 (No      million) and wider East Africa region
                                    Poverty), SDG 2 (Zero Hunger) and    (~USD $250 million) over the 2016 –
jobs throughout the agricultural                                         2031 period.
value chain, either directly,       SDG 13 (Climate Action).             https://africaimprovedfoods.com/
indirectly or induced.
Source: DSM

                                       Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 26
Sub-action area: Innovate in food processing and supply chain management

SDG Impact

                                                                                                                      Prioritization
                                                                                                 Prioritization for
Solutions                                                                                                             for individual
                                                                                                 collective action    company action
Invest in technology (e.g., precision biology) to create innovative, healthy and sustainable
foods with superior nutritional and environmental profiles (e.g., healthy food redesigned
for convenience).24,29
Use and develop improved food processing and logistics techniques to enhance food
safety and quality while maintaining accessibility and affordability (e.g., irradiation, high-
pressure, extrusion, and freeze-drying).30
Develop technologies and logistics to optimize processing and preservation across the
value chain (particularly for fresh foods) and reduce waste.30

Improve shelf life innovations or invest in developing new methods that slow food
degradation even without refrigeration.12                                                                L                  H
Adopt circular practices to improve food packaging and minimize the introduction of
virgin and non-recyclable materials (e.g., certain plastics) while enhancing product shelf
life.3
Commit to sharing knowledge on processing technology and innovation with small
and medium-sized enterprises and other stakeholders in developed and developing
countries that would otherwise not have access to such technologies.
Develop sustainable water-use policies across manufacturing and processing
operations.

H   high-level priority   M   medium level priority   L   low level priority

                                                      Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 27
CASE STUDY: Partners in Food Solutions (Bühler)

Description: General Mills          Partners involved: Bühler, Cargill,      Barriers: Partners in Food
launched Partners in Food           DSM, General Mills, Ardent Mills,        Solutions clients across Africa
Solutions in 2008 to help           Hershey, Smuckers.                       face several significant barriers
develop an underleveraged link                                               to producing safe, nutritious
across the food value chain –       Impact: Since 2008, Partners in          food that is affordable for local
food processors and mills – to      Food Solutions has contributed           consumers. These obstacles
build and grow the entire African   1,371 active volunteers from             include: difficulty accessing
food economy. Corporate             corporate partners to provide 50         consistent, high-quality raw
volunteers provide expertise        billion safer, more nutritious and       materials due to instability
to strengthen companies,            affordable meal servings; 1,641          in supply (e.g., drought) and
from facility design to product     entrepreneurial food companies           inconsistent quality (e.g.,
development. The objective          in Africa have received assistance       due to farmer practices);
is to provide the technical         or training from volunteer experts;      infrastructure challenges such
and business know-how that          women own or manage 34%                  as transportation/roads and
African food companies need         of these client companies.               power outages; unclear and
to develop. Strengthening the       Partners in Food Solutions client        complicated government
middle of the value chain has       companies are located in 10              regulations and processes;
a ripple effect: consolidating      African countries, impacting 1.3         economic instability/fluctuation;
markets for smallholder farmers     million smallholders that are part       difficult access to capital and
and bringing more nutritious        of their supply chains, for a total of   high interest rates; lack of
food to consumers. Corporate        20,700 employees.                        local technical staff/trained
volunteers share their expertise                                             personnel.
with African entrepreneurs while
                                                                             https://www.partnersinfoodsolutions.
honing their own skills.                                                     com/annual-report-2020
Source: Bühler

                                        Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 28
CASE STUDY: The French Peach Project (Bayer CropScience)

Description: Peaches grown in           Partners involved: La Melba,          to learn how to better manage
France have a reputation for top        Bayer Crop Science France             post-harvest losses simply
quality – big, tasty, healthy fruit                                           through field interventions.
with a relatively long shelf life. To   Impact: The use of Luna® avoided      Estimates show that both the
deliver this quality, La Melba and      tons of losses: for every 1,000       producer organization and the
Bayer CropScience entered               peaches harvested, the Luna®          retailers benefit from the longer
a Food Chain Partnership                program saved 84 from decay or        shelf life Luna® makes possible.
aimed at testing a new solution         worse after 14 days of storage.
for growing and protecting              The company estimates the             Barriers: There is a knowledge
peaches. The French Peach               economic value of the losses          gap on the need of reducing
Project brings together these           avoided by spraying with Luna®        food waste and its general
two partners to demonstrate             at around €3,000/hectare. This        agronomic importance.
that Luna®, an innovative new           amount does not take into             Extended shelf-life after harvest
crop protection product from            account the money the producer        poses few immediate direct
Bayer CropScience, can deliver          organization might have had to        benefits to peach growers, and
increased fruit quality, prolong        pay for the return shipment of        disease-free peaches can be
shelf life, and significantly           damaged fruit. La Melba now sees      undervalued at harvest.
reduce waste. A secondary goal          these trials as a great opportunity
                                                                              https://www.cropscience.bayer.com/
of this program was to evaluate                                               sites/cropscience/files/inline-files/
the economic benefits of a                                                    K41885_Case_Study_French_
                                                                              Peaches_MASEN_210114_ES_web_
Luna®-based spraying program                                                  Preview.pdf
along the food value chain.
 Source: Bayer

                                           Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 29
ACTION AREAS

2. INCREASE THE SHARE,                           the COVID-19 pandemic, which                 offerings. Increasing plant-based
   DIVERSITY AND                                 has increased the consumption                ingredients in foods should indeed
   SUSTAINABILITY OF                             of long shelf life, packaged and             not come at the expense of other
   PLANT-BASED FOODS                             transformed food rather than fresh           nutritional considerations (e.g.,
                                                 choices because consumers                    salt content) nor sustainability
A key lever to achieve healthy and
                                                 shop for groceries less often.               considerations (e.g., sustainable
sustainable diets is to increase the
                                                                                              sourcing). In addition, collaboration
share and diversity of plant-based               However, it is also important that           with other value chain actors to
foods within products and meals,                 companies maintain a global                  reduce plant-based food waste
providing a variety of appealing                 nutrition and sustainability view            should be encouraged as a means
and nutritious intake forms for                  when considering adjustments                 to increase access to food.
consumers. The need to do so has                 to food products, meals and
become even more critical amid

Sub-action area: Increase the proportion of plant-based foods in products, meals and offerings

 SDG Impact

                                                                                                                    Prioritization
                                                                                               Prioritization for
 Solutions                                                                                                          for individual
                                                                                               collective action    company action
 Increase the share and diversity of plant ingredients and plant-based food products,
 integrating a variety of crops to enhance environmentally sustainable and nutritionally
 healthy consumption.
 Increase the share and diversity of imperfect plant ingredients and food products.

 Increase the diversity in supply of plant-based foods in retail and grocery stores,
 considering the seasonality and provenance of fresh products.

 Increase the amount and diversity of nutrient-rich plant-based foods in products and                  M                  H
 meals, including fruits, vegetables, legumes, nuts, seeds and whole grains (e.g., increase
 the volume of plant-based foods in ready meals by committing to offering a greater
 proportion of plants per serving).2,31,32

 Increase the variety of intake forms of healthy and sustainable foods to make
 consumption of these foods more convenient, varied and appealing (e.g., developing
 healthy, fresh, plant-based grab-and-go snacks; integrating larger amounts of healthy
 plant-based foods into processed snacks, etc.).24

 H   high-level priority   M   medium level priority   L   low level priority

                                                       Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 30
CASE STUDY: MorningStar Farms® (Kellogg Company)

     Description: The MorningStar                Safeway, Meijer, Ingles, Walmart,               foods will not taste as good.
     Farms® mission stems from                   and more, have partnered with                   In addition, consumers do not
     a simple truth: plant-based                 Kellogg’s to support MorningStar                see some types of plant-based
     food is better for people and               Farms®.                                         proteins as readily accessible.
     the planet. Incogmeato™ by                                                                  Morningstar Farms® is trying to
     MorningStar Farms® is a new                 Impact: The Kellogg’s plant-                    tackle both barriers by making
     line of next-generation plant-              based meats category grew more                  tasty and appealing plant-
     based protein that looks, cooks             than 37% between 2017 and                       based foods that are readily
     and tastes just like meat. This             2019, highlighting the growing                  available in grocery stores at a
     project aligns with the objective           demand for plant-based meats.                   competitive price point.
     of Kellogg’s to drive significant           MorningStar Farms® is part of
                                                 the Kellogg’s Away from Home                    www.morningstarfarms.com/
     impact in plant-based eating                                                                incogmeato/home.html
     by increasing the availability              channel in over 45,000 locations
     and awareness of plant-based                and it can be found at 25,000 retail
     foods and ensuring that                     grocery stores across the US.
     consumers have plant-based                  This is allowing more consumers
     alternatives across more foods              access to plant-based alternatives
     and occasions.                              and the ability to make small
                                                 changes.
     Partners involved: Grocery
     stores nationwide, including                Barriers: Prejudice towards

                                                                                                                                    Source: Kellogg
     TOPS, Wegmans, Weis, Price                  plant-based foods has been a
     Chopper, Gelson’s, HyVee,                   major barrier as many consumers
     and select Kroger, Albertsons,              are still afraid that plant-based

Sub-action area: Work with other actors within and outside of the value chain to increase the consumption of healthy and
sustainable plant-based foods

 SDG Impact

                                                                                                                       Prioritization
                                                                                                  Prioritization for
 Solutions                                                                                                             for individual
                                                                                                  collective action    company action
 Use taster sessions, plant-forward taster pots and vegetable focused recipe ideas to
 encourage consumers (especially children) to try different new and different types of
 plant-based foods.
 Increase collaboration between retailers and producers to reduce unnecessarily
 restrictive specifications for retailing of fruits and vegetables, thereby reducing waste of
 plant-based foods (i.e., revising size and aesthetic requirements).
 Work with restaurants, workforce food providers, culinary training institutions, etc. to
 improve training in plant-based meals, thereby increasing availability and reducing plant-
 based food waste.
 Work with government institutions to facilitate increased procurement of and ensure                      M                   L
 equitable access to healthy and sustainable plant-based foods (e.g., through Healthy
 Start programs, school fruit and vegetable schemes, etc.).37
 Work with manufacturers, retailers and food service providers to adapt distribution models
 to ensure affordability and equitable access to plant-based foods and to encourage more
 plant-based meals as default options (rather than defaulting to meat-based).33
 Work with food service companies to update menu descriptions to make plant-based
 options more appealing to customers (e.g., remove the “vegetarian” section on menus
 and integrate with the rest of the entrees; use more appealing language, like “field grown”
 or “heritage” to describe vegetable options, instead of terms like “meat-free”, “vegetarian”,
 or “vegan”).38

 H   high-level priority   M   medium level priority   L   low level priority

                                                       Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 31
CASE STUDY: Future 50 Foods Report (Unilever)

Description: The Future 50          and Land Use Coalition (FOLU),          14 products launching in the
Foods Report published in           Food Reform for Sustainability and      coming years.
2019 provides a tangible            Health (FReSH), GAIN, Global Crop
solution to help improve the        Diversity Trust, Gro Intelligence,      Barriers: Barriers include lack
health of people and the planet     Oxfam GB, SDG2 Advocacy                 of awareness, availability and
via meals. It begins by outlining   Hub, Wageningen University, and         supply of the Future 50 Foods,
the food system issues and          Yolélé Foods. Knorr is working          but the partners are working
goes on to identify 50 of the       with suppliers and smallholder          together to remedy these
foods humans should eat             farmers to sustainably grow Future      barriers. The lack of cooking
more of. The intention is to        50 Foods, which the company             and preparation knowledge
make the well-supported             has and will continue to integrate      and tools is another challenge.
recommendation of eating            into its products, programs and         Chefs have been involved to
more plants understandable          partnerships.                           educate and inspire people
and tangible.                                                               to cook with these diverse,
                                    Impact: The report has reached          nutritious ingredients. Another
Partners involved: Knorr,           more than 476 million people in 19      barrier is the lack of knowledge
WWF-UK, and Dr Adam                 countries; 10 global conferences/       of technical feasibility and
Drewnowski from the University      events have featured it; and over       qualities of the foods, making it
of Washington wrote the             50 media partners, NGOs, experts        risky and not cost effective to
report with input and review        and businesses have shown               propose use in certain product
from experts at Bioversity          interest. Knorr has built its product   formats.
International, Crops for the        innovations into the Future 50
                                                                            https://www.unilever.com/news/news-
Future, EAT Foundation, Food        Foods in 10 countries, with             and-features/Feature-article/2019/
                                                                            knorr-and-wwf-uk-introduce-50-future-
                                                                            foods.html
 Source: Unilever

                                        Food and Agriculture Roadmap Chapter: Healthy and Sustainable Diets 32
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