pff president
At the Portuguese Football Federation (PFF), we are              training offer, in response to the current needs that the
committed to create long-term sustainable value for              global framework of the sports evolution brought to the
everyone connected to Sports and to the Portuguese               football world. As on the field, PFF’s seeks to connect
people that we proudly serve.                                    hearts and minds.
As the largest national sports organisation, our goal is to      Thus, PFS in partnership with some of the most prestigious
expand PFF’s work on sustainable business practices and          world educational and research institutions – Nova School
positively contribute to the thriving of the Portuguese          of Business and Economics (Portugal), Centre de Droit et
society and to raise awareness and good-will for our             d´Economie du Sport (France) and Loughborough London
country abroad.                                                  University -, established Football Management Course for
To this end, in recent years, we’ve established a set of         Executive Leaders, where the newest findings in various
priorities that are intimately connected to our core activity,   areas of study, such as governance, leadership, law and
such as vocation and higher education, promotion of              finance, innovation and entrepreneurship, digital media,
exercise as a necessity for a healthier lifestyle and sports     branding and marketing, science and medicine will be
leadership best practices.                                       lectured. To work with our trainees, the most emblematic
In all PFF does, it tries to take the approach of staying        figures of sports leadership and international science will be
“constructively discontent”. We are always encouraging           at “Cidade do Futebol”, from January to November 2018.
our partners, colleagues and ourselves to achieve more,          We welcome your suggestions as we continue our
therefore we’ve launched Portugal Football School (PFS)          relentless pursuit for greater value creation. It is our firm
last March.                                                      belief that only together, where our collective power lies,
PFS is an integral part of PFF’s Research & Development          as partners, as family, as a “Football Family” will we be
Unit – part of the investigation network at Fundação             able to achieve greatness.
de Ciência e Tecnologia -, and aims to be a centre of
excellence in education, striving to be at the forefront of

    Portuguese Football Federation is a non-proffit-making         local, district and national competitions and guarantee the
    private law organization with established public               development of football in Portugal, in accordance with
    benefit legal status. Comprises 22 district and regional       sportsspirit and educational, cultural and humanitarian
    associations, one club league, associations of sports          values, through training programmes for the various sports
    agents, clubs or sports societies, players, coaches and        agents. PFF ensures the management of 22 National
    referees, registered or affiliated in compliance with its      Teams, in football, futsal and beach soccer, and organises
    Statutes. It’s main purposes are the representation of         32 annual competitions. Currently, Portugal has 177.000
    Portuguese football at national and international level; the   registered football players.
    competitions of the National Teams; the organisation of

                                                                                                                                  "cidade               do futebol" - pff headquarters
                                                                                                                                  With a privileged location and excellent infrastructures,    gained life and can now be found in the higher hill of the
                                                                                                                                  “Cidade do Futebol” is a highly versatile and innovative     valley of Jamor. The building is full of details containing
                                                                                                                                  space, characterised by its functionality, security and      the brand of the Portuguese spirit. Each small space is an
                                                                                                                                  technology. Cidade do Futebol was created to fulfil an old   example of that. From the pitches with a view to the Tagus
                                                                                                                                  promise and is a result of months of hard work.              to the entry doors decorated with the lyrics of the national
                                                                                                                                  After the public presentation done by the President of       hymn or the colours of the spaces which were inspired by
                                                                                                                                  the Portuguese Football Federation, Fernando Gomes, in       the national flag. Even the façade has the typical tone of
                                                                                                                                  November 2014, the drawings made it off the page, they       the National Team’s shirt.

    portugal football school
    The Portugal Football School (PFS), launched in March          Thus, to achieve these purposes, several scientific research
    2017, is part of the research and development unit of PFF      projects and educational and training programmes have
    and its main activities are research in Football, Futsal and   been carried out, focusing on the different areas related
    Beach Soccer, as well as the education and training of the     to the universe of this sport (coaches, referees, managers,
    stakeholders with responsibility in the development and        players, physicians, nurses and physiotherapists).
    promotion of Football.

4                                                                                                                                                                                                                                                             5
    The Portugal Football Federation, through the Portugal        corporate governance, how to improve brand value,
    Football School, in partnership with NOVA School of           and the most effective ways to use technology and
    Business and Economics, Loughborough London                   management to keep fans engaged with the football
    University and the Centre de Droit et d’Économie du Sport     clubs. The course will include sessions from expert faculty
    are coming together to offer the Football Management          members who are closely linked to the sports sector, as
    Course to executive leaders of sports organisations.          well as initiatives with exclusive speakers from the world
    Participants will learn sports-leadership best practices,     of governance and management of football.

    programme overview
    The course comprises six intensive modules (96 hours)
    over 11 months, each of which deals with a different aspect
    of football administration and management.


                              1. Governance and strategic management in football
                              2. Positive leadership
                              3. Legal and financial management
                              4. Innovation and entrepreneurship
                              5. Sports digital media, branding and marketing
                              6. Science and medicine in football

6                                                                                                                               7

    › Purpose                                                                                                                     Giorgio Marchetti // UEFA Deputy General Secretary, Director of Competitions
    This module examines the importance of governance              explored. Lastly, an examination of governance practices       Giorgio Marchetti joined football’s European governing body in February 2004, as Director of
    and strategic management in football organisations. In         across systemic, political and organisational domains will     Professional Football and Marketing. In 2007, his department was renamed UEFA Department of
    parallel, theoretical perspectives related to governance       form a core component of the module.                           Competitions and Giorgio’s became UEFA’s Director of Competitions, responsible for all UEFA club
    and the relevance of these to the sport environment will be                                                                   and national team competitions, at senior and youth level. In December 2016, he was promoted to
                                                                                                                                  UEFA Deputy General Secretary in addition to his role as UEFA Director of Competitions. During his
                                                                                                                                  career, Giorgio has been a key figure in some of the main issues and developments in European football
                                                                                                                                  governance, such as regulation of transfers and competition models. Prior to starting at UEFA, Giorgio
    › Contents                                                                                                                    had been General Secretary of the Italian League (Lega Calcio) for seven years, between 1997 and 2004,
                                                                                                                                  having served as deputy secretary from 1991.
    - Evolution and fundamentals of the football industry;         - Successful strategic management in football
    - Governance and regulation of the football industry;          organisations;
    - Governance structure of football organisations: FIFA,        - Premier League: how good governance has played a vital       Rick Parry // International Football Consultant
    confederations, national associations, leagues and clubs;      role in its success.                                           Rick Parry was a management consultant from Ernst & Young when he was hired by The Football
                                                                                                                                  Association to advise on the creation of the Premier League in 1990.In 1991, he became the league’s
                                                                                                                                  first CEO and stayed until 1997, when he left to join Liverpool FC in the same capacity. Liverpool won
                                                                                                                                  ten trophies while Rick was there, including the UEFA Champions League in 2005.
    › Teaching Staff                                                                                                              Since leaving Liverpool in 2009, Rick has carried out a variety of football consultancy projects
                                                                                                                                  in the Middle East, the Far East and North America. He has acted as a special advisor to the UK
                                                                                                                                  Government”s DCM’S Select Committee on its review of football governance and is currently a
                       Tiago Craveiro // CEO, Portugal Football Federation and Vice-President of UEFA National Team               member of the Investigatory Chamber of UEFA’s Club Financial Control Body.”
                                                Competitions Committee
                       Tiago Craveiro is Chief Executive Officer of PFF and Vice-President of UEFA National Team
                       Competitions Committee. Prior to his appointment at PFF, was General Secretary of the Portuguese
                       Professional Football League (2006-2012), Head of Cabinet of the Secretary of State for Youth (2004-
                       2005) and member of the Office of the Deputy Minister to the Prime Minister (2002-2004). Tiago
                       Craveiro holds an Executive Master in European Sports Governance and was recently nominated as
                       candidate for CEO of the year, by the prestigious World Football Summit.

                       Michele Uva // Vice-President, UEFA Executive Committee and CEO, Italian Football Association
                       Michele Uva is Vice-President of UEFA Executive Committee and Chief Executive Officer - Direttore
                       Generale of Italian Football Association. Uva performed several roles in sports organisations, such as:
                       Italian Football Association (FIGC), Italian Olympic Committee (CONI), professional football, basketball
                       and volleyball clubs, as well as acted as consultant expert in, amongst others, defining business plans
                       dedicated to sport. Michele Uva was appointed by the Italian Treasury Minister as CEO of CONI, a post
                       which he held from May 2013 to September 2014. Currenthy, is an associated professor of Foro Italico
                       University (Rome), member of the Strategic Committee at the University of Rome 4 Foundation and
                       lecturer of several courses organised by various Italian universities, Michele Uva has dedicated his
                       entire career to professional sport in several contexts, disciplines and environments.

8                                                                                                                                                                                                                                          9

     › Purpose
     In this module participants will learn and discuss the core    on developing individual strengths rather than working to
     concepts of positive leadership, an approach which focuses     improve areas of weakness.

     › Contents
     - A brief introduction to positive organisation research       - What makes for generative interactions;
     findings;                                                      - The secret of effective teams;
     - Developing positive individuals;                             - Positive Organisations.

     › Teaching Staff

                         Miguel Pina e Cunha // Nova School of Business and Economics
                         Miguel Pina e Cunha (Ph.D.) is Professor of Organization Studies, Organizational Behavior, Leadership
                         and Change Management, and Positive Organization Theory at Nova School of Business and
                         Economics. He has authored several books and academic articles in journals such as: the Academy of
                         Management Review, Applied Psychology: An International Review, Human Relations). He received
                         teaching awards as best professor in the undergraduate and MBA programs.

                         Fernando Santos // Head Coach - Portugal Football Federation
                         Fernando Santos is the Head Coach of the Portuguese Football National Team. He joined PFF in 2014
                         after working as head coach in different teams such as: Estoril, Estrela da Amadora, FC Porto, Sporting
                         CP, AEK, SL Benfica, PAOK and Greek National Team. Fernando’s qualifications include a graduation in
                         Electronic Engineering and Telecommunications by Instituto Superior de Engenharia de Lisboa (1997)
                         and an honorary degree from Universidade de Trás-os-Montes e Alto Douro (2016).


› Purpose
This module examines the ways in which the power of             force in driving the development of regulation in sport
domestic, European and international law impact upon the        internationally and how long-standing practices can be
sports industries. It considers how the law is a fundamental    challenged in the courts.

› Contents
- Legal framework;                                              - Regulation of the sporting field and labour market;
- Financial and economic framework;                             - Financial regulation.

› Teaching Staff

                    Didier Primault // Centre de Droit et d’Économie du Sport (CDES)
                    Didier Primault (Ph.D.) is the General Manager of the CDES. Prior to joining CDES, he was a Founder
                    member of the International Association of Sports Economists (IASE) (1999-2010) and a Secretary
                    General of the Fédération Nationale des Associations et Syndicats de Sportifs – FNASS (1991–1997).
                    He has authored several books, academic articles and studies (FIFA and European Commission) in the
                    field of sport economics. Didier’s qualification includes a Master in law, economics and management of
                    sport, University of Limoges

                    Christophe Lepetit // Centre de Droit et d’Économie du Sport (CDES)
                    Christophe Lepetit is an Economics researcher & partnerships coordinator of the CDES. He is an
                    economist expert in economics of professional sport, economic impact of sporting events and sport on
                    territory relationship.

                    Julien Mondou // Centre de Droit et d’Économie du Sport (CDES)
                    Julien Mondou is a Lawyer of the CDES. He is the co-manager of Stadium Manager Diploma and co-
                    writer of the French Code of Sport (Dalloz). Julien’s qualifications include a Master in public law and a
                    Master in law, economics and management of sport, University of Limoges.

                    Marie Anglade // Centre de Droit et d’Économie du Sport (CDES)
                    Marie Anglade is a Lawyer of the CDES. Marie’s qualifications include a Master in business law and a
                    Master in law, economics and management of sport, University of Limoges.


     › Purpose                                                                                                                    Leonor Gallardo // University of Castilla-La Mancha
     This module examines the importance of entrepreneurship        business practices and technology innovations to              Leonor Gallardo (Ph.D.) is Director of the Group IGOID (Investigación en la Gestión de Organizaciones
     and innovation in a changing football business landscape.      transform sport organisations to attain a higher              e Instalaciones Deportivas) and Professor of Sport Management at the University of Castilla-La
     In addition, it explores how entrepreneurs are applying        performance.                                                  Mancha. She worked as Technical Advisor and Program Coordinator at the National Council of Sports
                                                                                                                                  (1994-1996) and as Technical Consultant (1997-1999) and Director of the School of Sports (1999-2001)
                                                                                                                                  for the Regional Government of Castilla-La Mancha. She has authored 25 books and over 60 academic
                                                                                                                                  articles in peer-reviewed journals.

     › Contents
     - Understanding creativity and its influence on innovation     - Developing the sport innovation and Entrepreneurship        Hugo Freitas // Information Technology Unit - Federação Portuguesa de Futebol
     and entrepreneurship;                                          ecosystem;                                                    Hugo Freitas is IT Director of the Portuguese Football Federation, being responsible for the digital
     - Recognising and assessing entrepreneurial opportunities;     - Technology and innovation in football.                      transformation project that has, as one of its many objectives, the development of IT systems that
                                                                                                                                  supports business growth. No IT Unit is relevant if it’s not a part of the identification process of
                                                                                                                                  business growth opportunities. He was appointed as project manager for the IFAB video referee
                                                                                                                                  project in representation of the Portuguese Federation, one of the 6 pioneer Federations in this
                                                                                                                                  project Now a reality, the project counts with more than 73 official matches. He also leads the
     › Teaching Staff                                                                                                             Business Intelligence unit that began the process of transformation of corporate data into information,
                                                                                                                                  information into knowledge and through it enabled data driven decision processes.

                        Ravi Mehta // College of Business - University of Illinois
                        Ravi Mehta (Ph.D.) is Associate Professor of Business Administration at the University of Illinois. His
                        research interests are in the areas of consumer behavior and consumer psychology with specific focus
                        on consumer creativity and innovative thinking. His work has been published in top-tier academic
                        journals (such as: Science, Journal of Consumer Research, Journal of Consumer Psychology). Ravi
                        teaches courses related to new products and innovative thinking across various programs. He also has
                        a strong industry experience. Prior to joining academia, he worked in various managerial positions at
                        ITW Signode, United Technologies (Otis Elevators) and GE (Medical Business) for over a decade.

                        Allan Edwards // Institute for Sport Business - Loughborough London University
                        Allan Edwards (Ph.D.) is Programme Director of the Sport Business and Innovation programme
                        at Loughborough London University. He is member of an international team working with the
                        HYPE foundation to develop a SPIN Lab sport accelerator hub. Allan has had extensive experience
                        in executive roles within major sport organisations and sport franchises and has an in-depth
                        understanding of the sport entrepreneurship ecosystem. He has published 4 books in the area of
                        research within sport and is currently co-authoring a book on global sport ecosystems. Allan is still
                        actively involved in a sport marketing company and he founded and has consulted to a number of
                        local, national and international sporting organisations.

14                                                                                                                                                                                                                                          15

     › Purpose
     This module aims to provide an understanding of digital       digital technologies enhance innovation through new
     sports media, branding and marketing management issues        business models, e-commerce, digital communication,
     in the context of sport. They will explore the various ways   collaborative marketing, funding of new ventures.

     › Contents
     - Sport consumer psychology;                                  - Social media and marketing;
     - Sport brand equity;                                         - The digital divide;
     - Collaboration and co-value creation;                        - Mobilising digital data;
     - Connecting communities;                                     - Future brand fans.
     - Fan Loyalty;

     › Teaching Staff

                        James Skinner // Institute for Sport Business - Loughborough London University
                        James Skinner (Ph.D.) is the Director of the Institute for Sport Business and a Professor of Sport
                        Business, Loughborough University, London. James is also a Visiting Professor at the Russian Olympic
                        University, Beijing Sport University and Ulster University. In 2013, he was elected as a Director and
                        Board Member of Football Queensland, a member affiliate of the Football Federation of Australia. He
                        has published over 100 academic publications, including 10 books and numerous industry reports,
                        and has worked as a consultant to international and national sporting organizations addressing these

                        Aaron C. T. Smith // Institute for Sport Business - Loughborough London University
                        Aaron Smith (Ph.D.) is a Professor of Sport Business in the Institute for Sport Business. He has worked
                        with more than 100 sport organizations across the Asia-Pacific, Europe, North America and the Middle
                        East on their marketing, branding and business performance. He has authored 18 books and over 100
                        academic articles concerning these issues. Aaron’s qualifications include a Bachelor of Applied Science
                        and two doctorates, the first in change management and the second in cognitive science.

João Brito // Health and Performance Unit - Portuguese Football Federation
     6. SCIENCE AND MEDICINE IN FOOTBALL                                                                                           João Brito received his Ph.D. in Sport Sciences by the University of Porto. He joined PFF in 2014, to
                                                                                                                                   lead applied sports sciences within the Federation. He was the exercise physiologist for Portugal
                                                                                                                                   during the EURO 2016. João is an active researcher, with special interests on monitoring training and
                                                                                                                                   competition loads, fatigue and recovery, and injury prevention in football.

                                                                                                                                   Pedro Figueiredo // Health and Performance Unit - Portuguese Football Federation
     › Purpose                                                                                                                     Pedro Figueiredo is the physiologist for the Under-21 Portuguese National Team. Pedro completed
                                                                                                                                   his Ph.D. in Sport Sciences at the University of Porto. He joined the PFF in 2017 after serving as
     This module is designed to help football executive leaders                                                                    senior sport scientist at the University of Maryland, USA. He is also an Auxiliar Professor at the
     understanding the fundamentals on core biological and                                                                         University Institute of Maia, in Portugal. Pedro research interests are related with monitoring training
     behavioural sciences supporting football performance.                                                                         and competition loads, fatigue and recovery, and injury prevention, particularly in football. He also
                                                                                                                                   investigates topics related to muscle changes with aging at the National Institute on Aging, NIH, USA,
                                                                                                                                   as guest researcher. Pedro has authored over 60 academic articles in peer-reviewed journals.

     › Contents                                                                                                                    Paulo Beckert // Health and Performance Unit - Portuguese Football Federation
     - Science in football;                                          - Talent identification and development;                      Paulo Beckert is the Coordinator of the Health and Performance Unit of Portuguese Football Federation.
     - Medicine in football;                                         - Substantive aspects of the game analysis.                   Since 2014, he is the physician of the Portugal football national team. Paulo’s qualifications include a
                                                                                                                                   graduation in Medicine, with specialization in sports medicine, by the Nova University of Lisbon. He is
                                                                                                                                   also the Clinical Director of Alvalade CUF Institute.

     › Teaching Staff
                                                                                                                                   Rita Tomás // Health and Performance Unit - Portuguese Football Federation
                                                                                                                                   Rita Tomás has been working at Health and Performance Unit of the Portuguese Football Federation
                         Steven Martens // FIFA’s Technical Director                                                               since 2011. She has served as team physician for several of the women’s youth national teams. She
                         Steven Martens is the Technical Director of FIFA. Prior to joining FIFA, he was the CEO of the Royal      is currently the team physician of Football and Futsal Women’s national teams. Her areas of interest
                         Belgian Football Association (2011-2015) and COO double pass (talent development) (2015–2017).            are sports injury prevention, the female athlete, long-term consequences of elite sports and physical
                         Steven’s qualifications include a master’s degree at the Katholieke Universiteit Leuven.                  activity promotion.

                         Mark Williams // College of Health - The University of Utah, USA                                          Pedro Marques // Global Lead Football Performance - City Football Group
                         Mark Williams (Ph.D.) is a Professor and Chair of the Department of Health, Kinesiology, and              Pedro Marques leads and promotes the development of ‘Coaching Methodology’ and ‘Performance
                         Recreation at The University of Utah. His research interests focus on the psychology of expertise and     Analysis’ for Manchester City, and the other CFG clubs: New York City FC (USA), Melbourne City
                         the development of skill. He has published 16 books and over 200 articles in peer-reviewed outlets,       FC (AUS), Yokohama F. Marinos (JPN) and more recently Girona FC (ESP) and CA Torque (URY).
                         and has delivered almost 200 lectures in over 30 countries. He delivers courses for numerous Football     Previously, as a coach, analyst and scout he worked at Sporting Clube de Portugal’s Academy and
                         Associations across the globe, including the Swedish, Irish, English, US and Welsh associations, and he   1st team (2004-2010), before moving to England to participate on the emerging success story of
                         has worked for several other Olympic and professional sports in the UK and across the globe, including    Manchester City (2010-2014), as their 1st Team Performance Analyst.
                         UEFA, FIFA and several English Premiers League clubs.

                         José Carlos Noronha // Health and Performance Unit - Portuguese Football Federation                       Ricardo Santos // Game Analysis Unit - Portugal Football Federation
                         José Carlos Noronha is the Clinical Director of the Health and Performance Unit, Portuguese Football      Ricardo Santos is member of national team technical staff and has the responsibility for the
                         Federation. He is an orthopaedic surgeon at Trindade Hospital, Porto, Portugal. He received his Ph.D.     opponent’s match analysis. He joined PFF in 2014 after serving as analyst in different teams such as:
                         from the University of Porto. He is also a researcher at the Department of Mechanical Engineering,        AEK, SL Benfica, PAOK and Greek National Team. Ricardo’s qualifications include a Master in Sports
                         University of Aveiro. José has published several books and is worldwide considered a top expert           and Physical Education by the University of Lisbon.
                         surgeon leading with orthopaedic injuries in football players.

18                                                                                                                                                                                                                                            19
WHO CAN APPLY                                                                                                                    location
     This course is designed for experienced managers and            aspiring to take on leading roles in their organisation. The     The sessions will take place at Cidade do Futebol. The                   technical centre, is located near national stadium, in Jamor, in
     executives within football confederations, national             participants will be selected after a preliminary interview in   infrastructure, which includes the new PFF headquarters and              the surroundings of Lisbon.
     associations, leagues and clubs that seek to reflect on, and    order to discuss their profiles and validate their coherence
     further develop, their own leadership style, as well as those   with the course.


                                                                                                                                                                                                                                     The company Vimeca runs three bus routes
                                                                                                                                                                                                                                     that go to Football City. The no. 115 departs
                                                                                                                                                                                                                                     from Praça de Espanha in Lisbon and finishes

     calendar 2018
                                                                                                                                                                                                                                     its run at Avenida das Seleções, in Oeiras.
                                                                                                                                                                                                                                     The no. 108 leaves from Reboleira Metro station,
                                                                                                                                                                                                Praça de Espanha
                                                                                                                                                    30 min
                                                                                                                                                                                                                                     stops at Football City, and goes on to Caxias
                                                                                                                                                                                       14 min
     The course will take place from January to November                                                                                                                                                                             railway station. In the opposite direction, the
     2018. There will be 6 sessions held all day on Fridays and                                                                                                                                                    Lisbon            no. 108 runs the Caxias-Football City route,
     Saturdays, every other month.                                                                                                                                                                                                   heading on in the direction of Damaia.
                                                                                                                                                                   11 min                                                            Finally bus no. 6 can be caught in Algés, with
                                                                                                                                          8 min                                                                                      its final destination Queluz de Baixo. It stops in
                                                                                                                                                  108                                                                                front of the Main Stand of the National Stadium.
        modules                                                               Dates                           location                       Caxias
                                                                                                                                         (Train Station)
                                                                                                                                                                    (Train Station)
                                                                                                                                                                                                                                     Choosing this bus necessitates a short walk
                                                                                                                                                                                                                                     around the complex that only has one entrance
                                                                                                                                                                                                                                     on the opposite side to the bus stop.
        Governance and strategic management in football                   12-13 January 2018                Cidade do Futebol
        Positive leadership                                                 2-3 March 2018                  Cidade do Futebol
        Legal and financial management                                      16-17 May 2018                  Cidade do Futebol
        Innovation and entrepreneurship                                      6-7 July 2018                  Cidade do Futebol
        Sports digital media, branding and marketing                    14-15 September 2018                Cidade do Futebol
        Science and medicine in football                                16-17 November 2018                 Cidade do Futebol

                                                                                                                                                                                  A9   CREL
                                                                                                                                                                                                                                     Thanks to its central location, there are plentiful
                                                                                                                                                                                                                            A5       road links to Football City. A junction of the
                                                                                                                                                                                                                                     A5 motorway is nearby, giving access in both
                                                                                                                                                                                                                                     directions (Lisbon-Cascais and Cascais-Lisbon),
                                                                                                                                        A5                                                                                           and the complex also has direct connections to
                                                                                                                                       Cascais                                                                                       the CREL, and the Avenida Marginal is a small
                                                                                                                                                                                                                                     drive away.
                                                                                                                                                                                                                                     Finally, driving along the interior roads of
                                                                                                                                                                                                                                     Caxias one can reach the Avenida das Seleções
     TEACHING METHODS                                                                                                                                                                                                                and the various links to the A5.

     Teaching methods will focus on interaction and sharing          solving issues related to managing a business in this
     experience to foster a productive, stimulating and              specific area. Leading experts in the field of governance
     challenging environment. The modules combine formal             and management of football also provide valuable
     lectures and interactive presentations of the very latest       practical insights and their first-hand experience enriches
     concepts and case studies that enable you to practice           the course content.                                                                Marginal

20                                                                                                                                                                                                                                                                                         21
There will be a mixture of individual and group work
throughout the modules. Types of assessment will
include report and essay writing, presentations, case
studies, poster and reflective activities.

The language of instruction is English.

The Football Management Course for Executive Leaders
costs € 7500,00. Managers and executives registered in
football confederations, national associations, leagues
and clubs receive a 25% discount.
The fee covers course materials, refreshments, daily
lunches, receptions and the programme dinner,
unless mentioned otherwise. Please note, that the
above mentioned fee does not include travel and
accommodation costs

Registration open in October 2017.
20-25 seats available.

If you are considering the Football Management Course
and would like to speak with the Portugal Football
School (Director: André Seabra, Ph.D.) please email or contact +351 213 252 700.

You can also read
NEXT SLIDES ... Cancel