Foreo deepens creative marketing drive as it ramps up China travel retail expansion

Foreo deepens creative marketing drive as it ramps
up China travel retail expansion

Afternoon tea delight: Foreo teamed up with The InterContinental Sanya Haitang Bay Resort for a special Golden Week
promotion

CHINA. Swedish beauty tech and wellness company Foreo has expanded its digital marketing capabilities to
adapt to the post-pandemic retail landscape.

Recent initiatives include a Golden Week promotion, which saw the company partner with The InterContinental
Sanya Haitang Bay Resort. For a minimum purchase of CNY1,500 (US$232) at the nearby CDF Mall in
Haitang Bay, customers received an afternoon tea voucher for two at The InterContinental Sanya.

In line with its efforts to growing in the ecommerce space, Foreo has opened its own livestream studio, where it
can share various content with different target markets. Foreo’s inaugural livestream with cdf Beauty in Hong
Kong enabled customers to tune in live and buy their favourite Foreo products on cdf Beauty’s WeChat Mini
Program. The brand’s launch on the Sunrise Duty Free Members’ App was also celebrated with a livestream
which reached a landmark 300,000 views.

Foreo’s cdf Beauty livestream debut in Hong Kong reached a landmark 300,000 views. The new livestream studio will
broadcast targeted content to Foreo’s key markets worldwide.

Foreo recently hosted a livestream broadcast on GDF Plaza’s WeChat Mini Programme and YiZhiBo App on
30 and 31 August, coinciding with the Phase II launch of Haikou Global Premium Duty Free (GDF) Plaza.

As reported, Foreo and FAQ have revealed their latest gondolas with the opening of Phase II at GDF Plaza.
Customers were able to shop Foreo products directly from the livestream to celebrate the opening of its latest
gondolas.

The livestream event brought the Foreo and FAQ ranges to life for online shoppers through the GDF Plaza WeChat Mini
Program

Season of love: For a minimum spend of
RMB2,000, Foreo is offering shoppers a rose
gift card until 14 August to celebrate the
traditional Chinese ‘Qixi Festival’

Foreo recently partnered with China Duty Free Group to launch a promotional campaign on Chinese Valentine’s
Day (14 August). The campaign ran from 1-14 August at the Sanya International Duty Free Shopping Complex,
Haikou Mova Mall and on the CDF Duty Free App.

To celebrate the ‘Qixi Festival’, a traditional Chinese celebration of love which is marked on the seventh day of
the seventh month of the Chinese lunar calendar, Foreo gifted customers a special flower gift card for every
purchase of RMB2,000 (US$308) or above.

Outside Hainan, Foreo has partnered with SM Seruya Limited to open two new stores in Gibraltar, covering a
downtown location at 139 Main Street and the Gibraltar International Airport Departure Lounge. Foreo has also
secured new partnerships with Macau International Airport and Heinemann Macau.

Foreo’s creative marketing strategies seek to expand its reach in China, while deepening its partnership with key
retailers such as China Duty Free Group, Hainan Tourism Investment Duty Free, Hainan Development Holdings
and CNSC, the company said.

Commenting on Foreo’s aggressive online and real-world expansion, Global Travel Retail Director Gary Leong
said: “The travel retail market has altered itself in a way that is unrecognisable to us all during the pandemic,
and as a brand, we have no choice but to adapt.

“The Global Travel Retail team is constantly searching for new partnerships and new ways to attract and retain
customers, and we are more open to creative options than ever before,” Leong added. “We are thankful to have
wonderful partners who are not only professional, but reliable and supportive. Foreo looks forward to reaching
greater heights and expanding further in 2022.”

Foreo (above) and FAQ gondolas feature prominently in the beauty zone at the Haikou Global Premium Duty Free Plaza
Phase II