EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs

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EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
EGGSTRA!
EGG INDUSTRY MATTERS DECEMBER 2018

PAGE 6                     PAGE 20

CSIRO EGG                  FORRESTDALE’S
INDUSTRY                   JOE SACCA
REPORT
PAGE 8

AMBASSADOR
MANU FEILDEL
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
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EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
EGG INDUSTRY MATTERS DECEMBER 2018

                                                         Contents
CONTRIBUTORS
AUSTRALIAN EGGS LTD

Rowan McMonnies
Managing Director                                                   04                          14
                                                                   NEWS                 EGG FARMERS OF
Jojo Jackson
                                                                                          AUSTRALIA
Sustainability Program Manager                                2018 Fast Facts
                                                                                         The importance of
Raymond Chia                                                                              a national voice
Food Safety & Biosecurity Coordinator
                                                                    10
Gemma Wyburn                                                  ENGAGEMENT                        15
Sustainability Coordinator
                                                              CSIRO releases            EGG FARMERS OF                              28
                                                            egg industry report           AUSTRALIA
Nick Baker                                                                                                                        NEWS
Adoption Coordinator                                                                    Farewell John Dunn               New report finds
                                                                                                                         healthy is wealthy
Frances Jewell
Marketing & Communications Manager                                                              16
Carron Elvin
                                                                                            RESEARCH                                30
Finance & Corporate Services Manager                                                      Animal welfare                          NEWS
                                                                                         research program           Egg Standards of Australia
Andy Bou-Nasr
Company Secretary & Legal

                                                                    08                          18                                  31
Lorraine Mills
                                                                                            RESEARCH                              NEWS
Office & Stakeholder Coordinator                               MARKETING
                                                                                     Inefficient feed converters    Sarah Wilson wins Student
                                                         Meet our new ambassador
Amy La                                                                                  at risk of fatty liver          of the Year Award
ESA Extension Coordinator

EDITOR                                                              09
John Barry                                                     MARKETING
Engagement Coordinator
                                                               World Egg Day
DESIGN                                                       celebrated in style
Gasoline Group
gasolinegroup.com.au

ADVERTISING
Steve Luxford,
Pulse Hub Pty Ltd                                                                               20
steve.luxford@pulsehub.com.au
                                                                                        FARMER PROFILE
Phone: 0429 699 553
                                                                                             Joe Sacca
OFFICE
Australian Eggs Ltd
Level 6, 132 Arthur Street
                                                                    10                          22                                  32
North Sydney NSW 2060
                                                                                            RESEARCH                       ENGAGEMENT
Phone: 02 9409 6999                                            MARKETING
www.australianeggs.org.au                                                            Probiotics show promise        Mobile app for egg farmers
                                                             Christmas recipe
                                                                                     in improving Salmonella
COPYRIGHT WARNING
                                                              development                   immunity
The opinions expressed in Eggstra! Eggstra! are not
necessarily those of Australian Eggs. All material
                                                                                                                                    33
                                                                                                                                  NEWS
appearing in Eggstra! Eggstra! is the subject
of copyright owned by Australian Eggs. and is                       11                          24                     Queensland students
protected under the Australian Copyright Act (1968),
international copyright and trademark law. No portion          MARKETING                    EXTENSION                learn about egg farming
may be reproduced or duplicated by any process without
                                                            Expanded campaign          Scholar shines light on
the prior written permission of Australian Eggs.
                                                                                    European production systems
                                                            reaches more people                                    REGULAR
DISCLAIMER
This publication is for information purposes only.                                                                 MD’s report                04
The publisher and its agents or employees shall
not be liable for any loss or damage suffered by any                12                          26
person as a result of reliance on any of the contents                                       EXTENSION              Recipes34-35
hereof, whether such loss or damage arises from               ENGAGEMENT
the negligence or misrepresentation or any act or
                                                                                       Food safety standards
omission of the publisher or its agents.                  Egg Industry Forum 2018         across the globe         For the diary              36
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
4     MD’S REPORT

    MD’s report
    The Summer edition of Eggstra! closes out the year and gives
    cause to reflect on achievements and challenges ahead.

    T
        he rapid pace of change makes              to lead in this important area.
        early 2017 seem like it belongs to             Across this period, the failure of
        another era. Strong supply over the        the winter crop brought the realisation
    2017 Spring and Summer period was              of drought conditions in the eastern
    having an impact in the marketplace but        states along with substantial increases
    egg farmer spirits remained buoyant.           in grain prices. This was a seismic
    A lot of attention was directed toward         shift in operating conditions for egg
    the public debates surrounding the             farmers as the industry battled the
    Animal Welfare Standards & Guidelines          combination of strong supply and high
    process with the issue of cage egg             costs. Despite some rains, we are yet to
    production continuing to overshadow            emerge from this pattern with most of
    the primary issue of introducing               NSW still in drought and long term rain
    mandatory animal welfare standards.            forecasts looking to be below average.
                                                       Australian Eggs is seeking to respond
       Through EFA and state representative        to these changes in the development          Rowan McMonnies

    bodies, the position of the egg                of its new operating plan for next year.
    industry was presented with clarity            With chick hatchings indicating supply       on seeing existing projects through
    and professionalism with a positive            is likely to remain strong we are shifting   rather than commencing higher risk
    message of transparency and a                  our focus to driving consumption             fundamental research at this time.
    commitment to ongoing improvement.             through a broader marketing program.         Our strategic initiatives should and
    The result was a much more balanced                We have the benefit of a new, more       will continue but we recognise that
    debate in which the public was able            targeted and more engaging campaign          it will be more difficult to engage an
    to gain a deeper understanding of              – Get Cracking Australia! – and a            industry facing significant immediate
    animal welfare issues in context.              strong network of agencies through           challenges. Taking a longer term view
       Behind the scenes, Australian               which to deploy it. This will ensure the     is one important aspect of the work
    Eggs was emerging from an internal             confidence to develop a larger marketing     of Australian Eggs. Australia needs
    rejuvenation process to focus on strategic     program next year, providing more            eggs and egg farmers and we want to
    initiatives designed to increase the           reach in more places. In combination         do everything we can to improve the
    sustainability of the egg industry. ESA        with ongoing nutrition research and          industry and ensure that when our
    was introduced in January to drive             a network of HCP influences, our             immediate challenges ease, a more
    more consistent outcomes across the            marketing program will allow us to           sustainable industry remains for egg
    industry, the Sustainability Framework         make the strongest possible contribution     farmers to invest in. We look forward to
    was launched in April to drive ongoing         to increasing egg consumption.               working with you to achieve this.
    improvement and a new hen welfare                  This immediate consumption focus
    R&D program was released in June               is likely to come at the expense of          Yours sincerely,
    to ensure the egg industry is able             some R&D activities and we will focus        Rowan McMonnies

                 With chick hatchings indicating supply is likely to
                 remain strong we are shifting our focus to driving
                 consumption through a broader marketing program.

    EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
NEWS

                             2018 Fast Facts
                                                                EGG PRODUCTION                                                                                                             GROSS VALUE OF EGG PRODUCTION                                         EGG CONSUMPTION

                                                                                                                                                                                                                                                                 244.83
                                                                – AUSTRALIA                                                                                                                (FARM GATE EQUIVALENT)

                                                                515.7m                                                                                                                     A$819.6m
                                                                                                                                                                                                                                                                 EGGS PER CAPITA
                                                                DOZEN EGGS 2018 FY                                                                                                         2018 FY                                                               (MAT) 2018 FY
                                                                (Source: Sensing Value)                                                                                                    (Source: ABS, cat. no. 7503)                                          (Source: Sensing Value)

                                                                MAJOR SUPERMARKET GROCERY                                                                                                  GROWTH BY SEGMENT IN DOZENS                                           STATE FLOCK
                                                                CHAINS EGG SALES MARKET SHARE BY                                                                                           (000s) AND PERCENTAGE OVER 2018 FY                                    PERCENTAGES
                                                                SEGMENT – 2018 FY (Source: AZTEC)                                                                                          – (Source: AZTEC)                                                     AS AT JUNE 2018

                                                                                                                                                                                                                                                                 NSW/ACT
                                                                                                                                                                                                                                                                 31.57%
                                                                                                      Volume                      Value                                                                                          000s                     %

                                                  Cage eggs                                           43.99%                   32.68%                                                Cage eggs                                -8,616.8                    -8

                                                  Free Range eggs                                     45.38%                   54.36%                                                Free Range eggs                          12,388.0                    14

                                                                                                                                                                                                                                                                 Qld
                                                                                                                                                                                                                                                                 27.82%
                                                  Barn-Laid eggs                                        9.12%                     9.45%                                              Barn-Laid eggs                            2,656.6                    14

                                                  Specialty eggs                                        1.51%                     3.33%                                              Specialty eggs                             465.9                     15

                                                                                                                                                                                                                                                                 Vic
                                                                                                                                                                                                                                                                 22.41%
                                 GROCERY SALE OF EGGS – VOLUME & VALUE                                                                                                 GROCERY VOLUME MARKET SHARE OF EGGS
                                                                                                  dozens (000s)         dollars (000s)                                 – BY SEGMENT
                                                                                                                                                                                                                  Specialty     Barn laid   Free range    Cage
                                                                250                                                                950                                                     100%

                                                                                                                                   900                                                     90%
                             VOLUME (MILLION DOZEN)

                                                                                                                                                                                                                                                                 WA
                                                                                                                                   850                                                     80%
                                                                                                                                         VALUE (MILLIONS $)

                                                                200

                                                                                                                                                                                                                                                                 10.60%
                                                                                                                                                                   MARKET SHARE

                                                                                                                                   850                                                     70%

                                                                                                                                   800                                                     60%

                                                                150                                                                800                                                     50%

                                                                                                                                   750                                                     40%

                                                                                                                                   750

                                                                                                                                                                                                                                                                 SA/NT
                                                                                                                                                                                           30%
                                                                100

                                                                                                                                                                                                                                                                 7.26%
                                                                                                                                   700                                                     20%

                                                                                                                                   650                                                     10%

                                                                50
                                                                                                                                                                                           0%
                                                                        2014          2015       2016        2017       2018                                                                       2014          2015          2016         2017         2018

                                                                                      FY ENDING 30 JUNE 2018                                                                                                     FY ENDING 30 JUNE 2018

                                                                                                                                                                                                                                                                 Tas
                                                                                                                                                                                                                                                                 0.34%
                                 NOMINAL RETAIL PRICE OF EGGS – BY SEGMENT                                                                                             CHICKENS IN EGG PRODUCTION – LAYERS
                                                                         Total eggs       Specialty     Barn laid    Free range      Cage
                                                                                                                                                                                           23

                                                                                                                                                                                           22
                             NOMINAL RETAIL PRICE (PER DOZEN)
NO. OF CHICKENS (MILLIONS)

                                                                                                                                                              NO. OF CHICKENS (MILLIONS)

                                                                                                                                                                                                                                                                 (Source: ABS, cat. no. 7121)
                                                                                                                                                                                           21

                                                                                                                                                                                           20

                                                                                                                                                                                           19

                                                                                                                                                                                           18

                                                                                                                                                                                           17

                                                                                                                                                                                           16

                                                                                                                                                                                           15
                                                                       2014           2015            2016          2017           2018                                                           2014          2015           2016         2017         2018

                                                                                      FY ENDING 30 JUNE 2018                                                                                                            AS AT JUNE 2018
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
6     ENGAGEMENT

    CSIRO releases
    egg industry report
    Australian Eggs commissioned the research to gain a better understanding of community sentiment, with
    the ultimate goal of developing a Sustainability Framework to help ‘future-proof’ the nation’s egg industry.

    T
        he CSIRO report was released in            Two different samples                       analyses, it was found there are
        late-October and shows the egg                 Survey responses were collected         three key things that drive trust and
        industry is viewed positively by the       across the country through two              acceptance of the industry (see figure 6).
    public but faces some key challenges in        methods: a research panel matched
    developing deeper levels of trust with         to ABS population statistics                   They are (in order of importance):
    the Australian people.                         (representative sample) and an open         ƒƒ The responsiveness of the industry
                                                   call via a web link (open sample).             to community sentiment
        The report shows Australians see               The CSIRO kept the representative and
    the egg industry as important to our           open samples separate in their analysis     ƒƒ Confidence that the egg industry is
    way of life in Australia, as they do           because the two samples had very               well regulated
    the agriculture sector more broadly.           different demographic characteristics
    Eggs were seen to be an affordable,            and often very different responses to the   ƒƒ That the benefits of the industry
    nutritious staple in the Australian diet       questions asked (see figures 3 and 4).         outweigh the costs
    and survey participants also felt the              While the research panel recruitment
    industry contributes positively and            process provided a representative sample        Confidence in regulation and a
    creates jobs for Australians (see figure 1).   of Australians, the open self-nomination    positive benefit/cost evaluation were also
        However, according to lead researcher,     process via the CSIRO website provided      found to affect acceptance, independent
    Dr Kieren Moffat, there are real and           a sample of highly engaged Australians      of trust. Together, this indicates that
    important challenges to overcome to            that are passionate about hen welfare.      listening and responding to community
    maintain this level of acceptance and          This was largely due to the RSPCA           concerns within a context of confidence
    positive support from the community.           publicising the survey to their members.    that eggs are produced safely, to high
        “The survey shows that hen welfare             Within the representative sample        quality standards and with regard to
    is very important (see figure 2), with         of Australians examined, when               hen welfare, is critical for the future of
    participants consistently, strongly            people were asked to consider all           a healthy egg industry in Australia.
    agreeing that hens should be well cared        of the benefits and costs associated            The survey will be repeated
    for,” Dr Moffat said. “It was also clear       with the egg industry, there was            annually over a three year period
    that more needs to be done to help the         support for the industry overall (see       to enable Australian Eggs to
    community understand the industry.”            figure 5). That is, currently, the value    benchmark progress.
        “In analysing the data, we observed        proposition for the industry is positive
    a number of ‘not sure’ responses               within the Australian community.             Australian Eggs will release the first
                                                                                                Australian Egg Industry Sustainability
    around issues such as the industry’s
                                                                                                Framework Report in February 2019.
    environmental impacts, some hen                A pathway to greater
    welfare items and the economics of             trust and acceptance
    the industry. This indicates there is              The CSIRO was also interested
    work to do to help the community               in identifying how the industry can
    understand more clearly the nature             work to improve the level of trust in
    and characteristics of important parts         and acceptance of the industry with
    of the egg supply chain in Australia.”         the Australian community. In the

                 The survey shows that hen welfare is very important ...
                 with participants consistently, strongly agreeing that hens
                 should be well cared for...

    EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
7

Figure 1 – Australians rely on eggs as a staple food                                Figure 2 – The importance of hen welfare

                EGGS AS A STAPLE (DISTRIBUTION OF PARTICIPANT RATINGS)                       IMPORTANCE OF HEN WELFARE (DISTRIBUTION OF PARTICIPANT RATINGS)

 1                 2           3            4         5           6             7    1                 2              3                   4            5          6              7

          LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE                       LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE

Figure 3 – Comparing the representative and open samples                            Figure 4 – My attitude towards the egg industry is a matter of principle

         IMPORTANCE OF HEN WELFARE (DISTRIBUTION OF PARTICIPANT RATINGS)                             A MATTER OF PRINCIPLE (PERCENTAGE OF PARTICIPANTS %)

                                                                                     60
open

     Female         Male
                                                                                     40

     Female         Male                                                             20

representative

                                                                                         0
 1                 2           3            4         5           6             7                1         2              3          4          5           6     7      not sure

          LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE                        LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE

                                                                                                                              Representative        Open

Figure 5 – Support for the industry considering the benefits and costs              Figure 6 – Pathways to greater trust and acceptance

                SUPPORT FOR INDUSTRY (PERCENTAGE OF PARTICIPANTS %)
                                                                                              The egg
                                                                                              industry
 40
                                                                                               is well
                                                                                             regulated
                                                                                                                                         0.11
 30
                                                                                                               0.25

 20                                                                                            The egg
                                                                                             industry is                              Trust                            Accept
                                                                                                               0.36                                        0.32
                                                                                             responsive                              the egg                           the egg
                                                                                              to public                             industry                          industry
 10
                                                                                             sentiment

     0                                                                                                         0.15
            1          2        3       4       5         6      7       not sure                The
                                                                                                                                         0.20
                                                                                              benefits
          LEVEL OF AGREEMENT: 1 = STRONGLY DISAGREE, 7 = STRONGLY AGREE                      of the egg
                                                                                              industry
                                                                                             outweigh
                                                                                              the costs

                The values on each arrow are called beta weights and represent the relative strength of each relationship:
     i          a higher number means that pathway is stronger than a path with a lower number.

                                                                                                                                 EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
8     MARKETING

    Manu with the five Eggsellence Awards finalists on World Egg Day 2018.

    Meet our new ambassador
    Television star Manu Feildel began a 10 month term as an Australian Eggs ambassador in October 2018.

    A
         s co-host of long-running Channel 7            promoting eggs in Christmas meal
         series My Kitchen Rules, Manu has              planning, sharing brand new egg
         become one of the most popular                 recipes and speaking about the
    personalities on Australian television.             importance of eggs in a healthy diet.
    Before becoming a regular on television                Media opportunities in 2019 have
    cooking competitions, the French-                   already been earmarked for Easter,
    born chef built a solid reputation                  Valentine’s Day, Mother’s Day and
    running restaurants in both Europe                  Bastille Day (paying homage to his
    and Australia.                                      French heritage) to help drive egg
                                                        consumption across the country.
       Manu is a genuine egg lover and he                  As well as his work on My Kitchen
    needed no prompting on the goodness                 Rules, Manu has appeared on
    and versatility of eggs before his debut            Channel Ten’s Ready Steady Cook,
    as an ambassador on World Egg Day.                  The Circle, Sunrise, Channel 7’s
    In two months, he has already spruiked              Morning Show, and 9am with David            Manu will promote the incredible versatility
    eggs on national radio, cooked new                  & Kim. He also co-hosted the series         of eggs over the next eight months.

    egg recipes on live television and                  Boys Weekend, and in 2011 won the 11th
    shared fun egg-related content with                 series of Dancing with the Stars. As an
    his many followers on social media.                 author, he has published four books:
       Many more activities are currently               Manu’s French Kitchen (2011), Manu’s
    being planned and over the following                French Bistro (2012), French for Everyone
    months Australians will see Manu                    (2014) and More Please! (2016).

    EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
MARKETING                                                                                                                                        9

World Egg Day celebrated in style
The Blue Swimmer restaurant
in Gerroa NSW took out the top
gong at the inaugural Eggsellence
Awards on World Egg Day 2018.

T
     he centrepiece of Australian Eggs’
     2018 World Egg Day campaign was
     the inaugural Eggsellence Awards
– a national competition to uncover
Australia’s best egg dish. The campaign
kicked off in September by asking people
to nominate the best egg dish from their
favourite café or restaurant by taking a
photo and writing a short description
of why they love it.

   Hundreds of nominations were             The winning dish: Baghdad Eggs featuring fried eggs with spiced lentils, stewed peppers,
received and after a lengthy selection      smoked almonds and cumin yoghurt on flatbread.

process five dishes were shortlisted for
the final. They were:

ƒƒ Crusted Eggs with Marinated Beef –
   Industry Beans, Fitzroy, Victoria

ƒƒ Miso Scrambled Eggs – Caffiend,
   Cairns, Queensland

ƒƒ Turkish Eggs – Morning After,
   West End, Queensland

ƒƒ Baghdad Eggs – The Blue Swimmer,
   Gerroa, NSW

ƒƒ Poached Eggs, Haloumi and Avocado –
   The Dining & Co, North Ryde, NSW

   Chefs from the five restaurants
were brought to Sydney to compete in a
live cook-off at the iconic Bondi Beach     Lauren Brown with the three judges, Manu Feildel, Anthony Huckstep and Elizabeth Meryment.
Promenade. The panel of three judges
was headed up by My Kitchen Rules           media interest in the competition and                 Other elements of this year’s World
co‑host and celebrity chef, Manu Feildel.   Manu’s celebrity pulling power ensured              Egg Day campaign were:
   Gerroa restaurant, The Blue Swimmer,     media outlets across the country took an
took out the award with their Baghdad       interest in the story. Highlights included          ƒƒ Five new egg recipes from around
Eggs featuring fried eggs with spiced       appearances on Studio 10, The Morning                  the world (Australia, Italy, France,
lentils, stewed peppers, smoked almonds     Show and a write-up in Delicious Magazine.             Mexico, India)
and cumin yoghurt on flatbread.                The result was a hugely successful first         ƒƒ New material highlighting the role
Head chef at The Blue Swimmer, Lauren       year, which establishes a strong platform              eggs can play in reducing blood
Brown, told the judges the secret to the    for the competition to grow over the                   pressure, targeted at GPs and
dish is the combination of spices and       coming years. Australian Eggs has                      dieticians
using fresh, local ingredients.             already been approached by a number
   While The Blue Swimmer took home         of cafés and restaurants interested in
the award, the real winner was the          getting involved in the 2019 World Egg
campaign itself. There was significant      Day Eggsellence Awards.

                                                                                                    EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
EGGSTRA! CSIRO EGG INDUSTRY REPORT AMBASSADOR MANU FEILDEL - FORRESTDALE'S JOE SACCA - Australian Eggs
10     MARKETING

     Bubble and squeak fritters                                                              Pastry wreath with pesto eggs

     Christmas recipe development
     A key driver of egg consumption is the development and distribution of new recipes that hero the egg.

     W
            ith the continuous rise of cooking
            shows starring amateur chefs and
            the ever-growing trend of sharing
     home cooked meals on social media, the
     demand for new recipes has never been
     stronger. In response to this demand,
     Australian Eggs is again ramping up
     activity in the lead up to Christmas.

        Recipe development and food styling
     agency, Whisk Media, has been engaged
     to develop Christmas themed recipes
     and accompanying how-to videos.
     The 2018 Christmas campaign was
     built around three main themes:

     ƒƒ A twist on popular Christmas classics

     ƒƒ Easy made desserts

     ƒƒ Making use of Christmas leftovers           Pavlova with lemon curd and kiwi fruit          Vegetable tart

        There are 15 new recipes and seven          They are:                                           In addition to this, Australian
     how-to videos in total and they will be                                                        Eggs has engaged a number of social
     shared widely on social media in the           ƒƒ Chicken, pork and egg centred terrine
                                                                                                    media ‘influencers’ – personalities with
     lead-up to Christmas. Cooking videos           ƒƒ Pastry wreath with pesto eggs                a large number of Instagram followers
     are some of the most addictive content                                                         who influence everyday consumers
     on the web because they are as close as        ƒƒ Vegetable tart
                                                                                                    – to create and share their own egg
     anyone can get to eating with their eyes.      ƒƒ Bubble and squeak fritters                   recipes. Using influencers to develop
        The seven new how-to videos                 ƒƒ Pavlova with lemon curd                      recipes that use eggs provides a cost-
     are simple, snappy and colourful,                                                              effective and independent avenue for
                                                    ƒƒ Epic raspberry trifle                        the creation of original dishes.
     and follow the four themes of the
     2018 campaign.                                 ƒƒ Hash brown cups

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
MARKETING                                                                                                                                      11

 TELEVISION                                                          OUT OF HOME
 1
   0 million Australians                                            8
                                                                       .5 million Australians
  18+ reached                                                         18+ reached
 S
   een on average                                                   S
                                                                       een on average
  4 times per person                                                  10.7 times per person
  Screened over 2,600 times                                         1,547 Panels
 6
   2% of Australians 18+                                             1 million+ digi plays
                                                                      45% of Australians 18+

 ONLINE VIDEO                                                        DIGITAL DISPLAY
                                 At Jefo, we understand the importance of food safety and
 5
   .9 million Australians                               3
                                                           .3 million Australians
  18+ reached                   know you are doing your best    to eliminate potential harmful
                                                          18+ reached
 S
   een on average                                       S
                                                           een on average
  3+ times per person                     contaminants such    as per person
                                                          3+ times                 .
  5.4 million impressions                                           H
                                                                       ighest perf
                                                                      Millennials & Boomers
  31% of Australians 18+

                                            We have the  18% of Australiansto18+help you
                                                     achieve this goal.
Expanded campaign reaches more people
The new advertising campaign Get Cracking Australia! hit the airwaves and streets in early
September and has now reached millions of people.

T
    he campaign positions eggs as the       as simple ways to reinvent tried and           audience of female grocery buyers

    At Jefo, we understand the importance of food safety and
    most versatile food people can eat
    and seeks to energise and inspire
                                            trusted favourites.
                                               The three target audiences – families,
                                                                                           25-54, the potential campaign reach
                                                                                           on television grew from 4.4 million to
   know you are doing your best to eliminate potential harmful
Aussies to enjoy eggs at their best –
creating togetherness through cooking
                                            boomers and millennials – all present
                                            opportunities to increase consumption
                                                                                           17 million Australians.
                                                                                              The figures on this page show
                                                                                               At Jefo, we understand
                                                                                                                  based the  importance of food
             contaminants such as
rituals, accessing vital nutrition worry-          .
                                            and specific campaigns were built to           channel
                                                                                              know
                                                                                                    performance
                                                                                                    you  are doing your
                                                                                                                         on the
                                                                                                                         best  to eliminate poten
free and branching out from the same,       reach them in the places they are most         media investment from 2 September
repetitive meals.                           likely to see the ads. This means a mix of                  contaminants such as
                                                                                           to 4 November.

                    We have the              to help you
                                            media channels for each segment, across           There is ongoing investment in out-of-
   Market research shows egg eaters         television, out-of-home (outdoor), digital                  Weonline,
                                                                                           home channels,    have the
                                                                                                                    digital and social to help you

                             achieve this goal.
are seeking inspiration to grow their       video, online and social media.                media to support consumption right
                                                                                                                    achieve this goal.
repertoire of “go to” egg dishes, as well      By expanding beyond the traditional         through to the Christmas peak.

                                                                                               VITAMINS
                                                                                               MINERALS
                                                                                               ENZYMES
                                                                                               PROTECTED
                                                                                               ACIDIFIERS &
                                                                                               ESSENTIAL OILS
     At Jefo, we understand the importance of food safety and                                  GRANULAR AMINO ACIDS
    know you are doing your best to eliminate potential harmful
              contaminants such as                  .
                                                                                                                                                VITAMINS
                                                                                                                                                MINERALS
                                                                                                                                                ENZYMES
               We have the              to help you                                                                                             PROTECT
                                                                                                                                                ACIDIFIER
                        achieve this goal.                                                                                                      ESSENTIA
                                                                                                                                                GRANULA

                                                                                                 EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
12     ENGAGEMENT

     Kieren Moffat from the CSIRO.

     Egg Industry Forum 2018
     The Australian Eggs
     2018 Industry Forum in
     November brought together
     egg industry participants
     from across the country.

     H
         eld at the Rendezvous Hotel in
         Scarborough, Perth, the forum
         brought together 130 egg farmers
     and supply chain participants. The first
     session featured an Australian Eggs
     update from Rowan McMonnies and an
     exploration of some of the social science
     research being undertaken by the CSIRO
                                                    Rachel Ankeny from the University of Adelaide.
     and University of Adelaide.

        Other highlights across the day
     included Cormac O’Shea’s run-down
     of the hen feed efficiency work being
     undertaken by the University of
     Nottingham and University of Sydney,
     Frances Jewell’s update on the extensive
     marketing campaigns underway, and
     John Dunn’s heartfelt farewell to the
     egg industry.
        But as always, the highlight was
     being able to socialise over food,
     drinks and ocean views with passionate
     and dedicated people from across
     the industry.
        The next egg industry mini-forum will
     be held 5 June 2019 at the Park Royal,
     Melbourne Airport.                            Michael Gutierrez and Ian Wilson.

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
13

Frances Jewell, Marketing & Communications Manager at Australian Eggs.      Cormac O’Shea, University of Nottingham.

Philip Szepe, Kinross Farms.                      John Dunn, Egg Farmers of Australia.               Jojo Jackson and panellists discussing the 2018
                                                                                                     nutritional analysis of eggs.

David May and John O'Hara.                        Nadine Goody, Sue May, Joanne Coward and           Dion Andary and Bernard Egan.
                                                  John Coward.

Heidi Fidler, Lisa Postregna, Andrew Postregna    Leigh Langfield, Sarah Wilson, Scott Wilson and    Mike McNaught, Christoffer Ernst, Peter Bell,
and Sophie Stamatakis.                            Brett Langfield.                                   Brendan Bell.

Nola Simpson, Cheralyn Simpson, Jessica           Daniel Cantarella and Frank Pace.                  The Australian Eggs team.
Spencer, Rachel Wilson.

                                                                                                         EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
14     EGG FARMERS OF AUSTRALIA

     EFA UPDATE
     The importance of
     a national voice
     BY JOHN DUNN                                   a minister will likely seek the position
     CEO OF EGG FARMERS OF AUSTRALIA (EFA)
                                                    of an industry group before settling on
                                                    a policy that impacts all the individual

     P
         roducing eggs in a country as vast         businesses in it. But if that position is
         as Australia means that within             splintered, with multiple voices calling
         the industry, farmers are running          for different outcomes it will have no
     businesses of different sizes and              power. The decision maker will give the
     descriptions and operating in states           views of a divided group little weight
     and territories with different political       and either make the best decision they         John Dunn
     landscapes and regulatory regimes.             can on their own or potentially, be
                                                    lured towards bad policy by interest
                                                                                                   ƒƒ Announced a new program
         So what is it that binds us? It’s not      groups opposed to the industry.
                                                                                                      designed to foster female
     just the end product but the need                  And there’s the rub. Whether to come
                                                                                                      leadership capability in the
     to have important industry issues              together and have the benefit of collective
                                                                                                      egg industry in partnership
     considered by decision makers in               power, or go it alone and hope single voices
                                                    are loud enough to cut through the noise.         with the Australian Rural
     the context of egg farming.
         The industry is worth $1.5 billion             In my two years at EFA, I’m proud             Leadership Foundation
     to the national economy each year and          to say we took a national, collective,
     that’s because eggs are an integral part       consultative approach that delivered               The biggest challenge currently
     of the Australian diet. 17 million of          real outcomes for the egg industry.            facing our industry is the drought and
     them are consumed every single day so          We met with state and federal agriculture      the strain on egg farmers resulted in
     it’s undeniable that egg farmers play          ministers, shadow agriculture ministers,       the recent decision of the EFA Board
     an important role in Australian life.          policy advisors and members of                 to change its operating structure. In
         Egg Farmers of Australia proudly           parliament representing dozens of              the short to medium term, this means
     advocates for the nation’s egg                 electorates around the country.                advocacy for the organisation will
     farmers – acting as a national voice               The egg industry has a great story         be principally carried out by state-
     for our industry; standing up for              to tell and I have worked tirelessly to
                                                                                                   based volunteer board members.
     farmers and seeking change or clarity          ensure our elected representatives
                                                                                                       This move was taken because the
     on the issues that impact us.                  hear the perspective of the people in it.
                                                                                                   EFA Board wants to ease the load
         This unified and national approach of      Over the last two years we have:
                                                                                                   of egg farmers by discontinuing the
     having a central body to advocate for the      ƒƒ Opened our farms and                        voluntary levy system that funds
     industry as a whole is critically important.      committed to transparency                   EFA’s operations. So while EFA will no
     It can be challenging to get consensus                                                        longer have dedicated resources, the
     at a national level sometimes but the          ƒƒ Become the first livestock peak
                                                                                                   work will continue in a different way.
     overall benefit of a national voice far           body to support mandatory animal
                                                                                                       Maintaining a national view
     outweighs the difficulty in getting there.        welfare standards and guidelines
                                                                                                   and unified approach to ensure
         This is because of the way in which
                                                    ƒƒ Undertaken a community                      the voice of egg farmers is heard is
     our nation’s policy makers make
                                                       consultation program allowing               critical. This drought, like all farming
     decisions. In a representative democracy
                                                       members of the public to see egg            challenges, will pass. And over that
     like Australia, individuals like you and
                                                       farms in-person to promote greater          hump, the future is bright for an
     me get to choose the people that carry
                                                       understanding and demonstrate that          industry that produces one of the
     out the business of governing on our
                                                       we are listening to the community           healthiest, cheapest, tastiest and most
     behalf. But once a government is formed,
     decisions are made for collectives rather      ƒƒ Released our first Animal Welfare           environmentally sustainable foods
     than each and every individual.                   Policy Statement, articulating how          on the planet. I hope the industry can
         Just as a local member of parliament          egg farmers will deliver on their           maintain a unified voice on important
     consults community groups to test how             animal welfare commitments                  industry issues and realise the
     an upcoming decision might be received,           in the way they farm                        opportunities that are before it.

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
Bede Burke, John Dunn and Angela Griffin

Farewell
John Dunn
Egg Farmers of Australia was formalised
in 2016 as the national representative body
for the egg industry and John Dunn was
tasked with leading the new organisation.

J
   ohn previously worked as a federal political advisor and
   he brought a level of political acumen to Egg Farmers of
   Australia that is rare amongst Australia’s agricultural peak
bodies. That expertise, combined with an understanding of           Protect your reputation – and your business from
agriculture developed during his time as a policy officer at
                                                                    Escherichia coli and Salmonella with the Poulvac modified
NSW Farmers, gave the egg industry an effective national
voice for the first time.                                           live bacterial vaccines: Poulvac E coli and Poulvac ST.
                                                                    These vaccines from Zoetis offer a vaccination program
   Egg farmers warmed to John because he’s a salt of the
earth bloke who shares their honest, no-nonsense values.
                                                                    for your flock that helps fight the threat of two major
That likeability, combined with his scholarly mind and              bacterial diseases. Your business depends on safety
incredible work ethic made for two very productive years            and quality. It’s your brand. It’s your reputation.
with John at the helm.
   To say he threw himself into the role at EFA would be an
                                                                    The Poulvac portfolio from Zoetis helps protect both.
understatement. The Australian Eggs team who worked on the
same floor had running jokes about cyclone JD who never slept,      To learn more about the Poulvac range
was always on the phone to an important stakeholder and who         visit us at Zoetis.com.au or call 1800 814 883
generally titled the work-life balance scales very heavily in the
direction of work.
   Angela Griffin became an assistant and advisor to John in
2017. She brought organisation and order to EFA and quickly
won the trust of egg farmers with her sharp mind and cool head.
John and Angela built a great working relationship together,
with EFA members, the EFA board and more broadly, the
Australian Eggs team.                                                    ST and E coli
   It is with a heavy heart that we bid John and Angela farewell.
Their commitment to the egg industry is greatly appreciated         Zoetis Australia Pty Ltd. ABN 94 156 476 425. Level 6, 5 Rider Boulevard, Rhodes NSW 2138.
                                                                    © 2018 Zoetis Inc. All rights reserved. www.zoetis.com.au ZL0868
and we wish them all the best in their future endeavours.
16     RESEARCH

     Lighting management
     for Australian layers
     Dr Hewitt’s review recommends research be carried out into the production and welfare impacts of using LED and other lighting alternatives in poultry housing.

     Getting lighting systems right in hen housing facilities can help boost flock
     productivity by optimising bird growth, onset of laying, desired behaviour
     and number of eggs laid.

     A
         new review of lighting management                 source and spectral composition, and                  Spotlight on intensity
         has identified best-practice                      the interaction between these factors.                    The amount of light output, or
         techniques to improve egg                                                                               intensity, in the hen housing facility is
     production and recommended areas                      Determining the photoperiod                           typically measured in lux. This refers
     needing further research.                                 Photoperiod is the length of time                 to the brightness of a beam and it will
                                                           the hen is exposed to light and Dr                    be higher if the light is focused on
        The Australian Eggs funded                         Hewitt says this is the most important                a small area and weaker if there is a
     project was carried out by livestock                  part of the lighting system to get                    wide beam used across a bigger area.
     consultant Dr Leisha Hewitt and                       right for optimal egg laying results.                     But Dr Hewitt’s review revealed
     involved a scientific literature review                   Intermittent lighting programs                    this is not the ideal measure for
     as well as interviews with farmers                    that use multiple photoperiods within                 illuminance as perceived by poultry.
     and technical experts to provide                      24-hours are becoming more popular                    She says this is because hens have
     context and practical insights into                                                                         large eyes (relative to the size of the
                                                           in Australia, for example, the use of
     optimum lighting conditions.                                                                                brain) on the sides of their head and
                                                           midnight feeding. Dr Hewitt says this
        Dr Hewitt found most egg farming                                                                         an estimated visual range of light with
                                                           can reduce energy costs and, more
     systems rely on artificial lighting and                                                                     a wavelength of 350-780 nanometres.
                                                           importantly, feed consumption without
     this influences bird biological responses                                                                   This allows them to see in the UVA
                                                           any drop in the rate of lay or egg size.
     that impact on egg production,                                                                              part of ultraviolet radiation.
     including growth, hormone levels,                         But she recommends more research
                                                                                                                     “Sensitivity to colour is also
     immune status and the reproductive                    is carried out into the effects of
                                                                                                                 different between birds and humans
     system. This, in turn, influences the                 intermittent light use – in rearing and               and hens perceive red light at levels
     age when a hen starts laying and the                  during production – on bird health and                three times brighter than we do,” she
     number of eggs produced. Lighting                     welfare, production and behaviour,                    says. “This means lighting programs,
     can be manipulated to control these                   including mortalities and levels of                   and introduction of artificial light,
     factors, as well as undesirable flock                 feather pecking. Dr Hewitt’s review also              can potentially affect a hen’s ability
     behaviours, such as feather pecking.                  recommends more work be done on the                   to use its visual system to the fullest
        Dr Hewitt says when choosing the                   potential production impacts of changing              extent. It is possible this contributes
     best lighting system for a particular                 lighting patterns and systems between                 to development of deleterious
     hen housing facility, it is important                 rearing and the onset of laying, especially           behaviours, such as feather pecking,
     to consider photoperiod, intensity,                   focusing on the period approaching lay.               cannibalism and smothering.”

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
17

         INTERACTIVE EFFECTS of LIGHTING on HEN PRODUCTION and WELFARE

                     Light                                                                                             Light
                   Intensity                                                                                          Source
                                                                                                                    Artificial and
               Poultry perception
                                                                                                                       natural
                   Dawn/dusk
                                                                                                                  Energy efficiency
                    sequence
                                                                                                                       Flicker
                    Dimming
                                                                                                                     perception

                                                                                                                       Spectral
              Photoperiod
                                                                                                                     composition
               Light period
                                                                                                                   Poultry perception
                Distribution
                                                                                                                       Wavelength
               Intermittent
                                                                                                                          Colour

                                      Production                 Health                 Behaviour
                                         Growth                 Mortality                    Feeding
                                     Sexual maturity            Eye health                   Resting
                                     Egg production          Skeletal health                 Activity
                                       Egg weight               Inspection         Synchronous behaviour
                                       Egg quality           Stress indicators         Feather pecking
                                    Feed consumption                                    Cannibalism
                                                                                     Fear and smothering
  (SOURCE: Dr Leisha Hewitt)

    In practice, light intensity in            light intensity, including specific               investigations into the potential for
housing must be sufficient for the             instructions for producers and                    hens to discern flicker associated
flock to be adequately inspected               auditors when using light measuring               with different light sources and any
and monitored for health, feed and             equipment and techniques.                         effects on production and welfare.
water consumption and behaviour.
    Natural sunlight, including UV             Light source                                      Spectral composition
radiation, also affects chicken behaviour          A range of light sources are used to             Spectral composition, typically
and welfare and Dr Hewitt says more            illuminate laying hen facilities, including       measured in wavelengths, will
research is needed into the implications       incandescent, fluorescent and, more               change depending on the type of
of the intensity of this light source.         recently, LED light. This has mainly been         light source used in the hen house
She recommends industry undertake              driven by a need for systems with more            facility. Dr Hewitt says her review
more R&D into the aspects of natural           longevity and better energy efficiency.           found it was difficult to quantify
light (including UVA) that are crucial             The type of light source used                 the effects of spectral composition
for adult hen behaviour and welfare,           determines the wavelength that hens               on poultry production and welfare
including any perceived aversion               are exposed to and might have a positive          without the confounding effect of
or preferences for natural light.              impact on the bird, although results              light intensity (as perceived by birds).
    “Work also needs to be done to             are not clear. Dr Hewitt says hens may               She says often producers don’t
assess the impacts of dawn/dusk                perceive some types of artificial light to        consider the impact of the wavelength
dimming, in particular in relation             flicker, which could be detrimental to            associated with their chosen lighting
to length of the dawn/dusk period,             health and welfare outcomes. She says             system, but this may have a big
and any associated smothering                  hen perceptions will tend to depend               impact on bird behavioural issues.
incidents in pullets,” she says.               on the brightness of the light source             Her review recommends more
    Dr Hewitt says, overall, the intensity     and frequency of the current it emits.            research into interpreting the effects
requirements from artificial and natural           Her review recommends R&D be                  of the lighting program on bird
light sources will vary depending              carried out into the production and               behaviours and egg production.
on the hen housing type and will be            welfare impacts of using LED and                     Australian Eggs is considering all
different in cage and non-cage systems.        other novel lighting alternatives in              of the recommendations stemming
    She says it would be highly valuable       poultry housing and the strength                  from this review to identify priority
for industry to undertake R&D into             of bird preferences for certain light             areas for future research, development
methods of objectively measuring               sources. She also calls for further               and extension.

                                                                                                        EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
18     RESEARCH

     The latest findings indicate the occurrence of FLS in a flock is related to the metabolic variation that determines the feed efficiency of individual hens.

     Inefficient feed converters
     at risk of fatty liver
     Hens that eat more than required for their metabolism will store the extra
     calories mostly as fat and are at high risk of succumbing to fatty liver syndrome.

     F
         atty Liver Syndrome (FLS) occurs in                  ƒƒ Tissue turnover rates                                 intake by the bird as it tends to over-eat
         hens that are genetically predisposed                                                                         due to its impaired nutrient use.
         to being inefficient feed converters                 ƒƒ Cellular homeostasis                                     In the research conducted so far, hen
     and can lead to significant economic                                                                              liver weights and incidence of FLS were
                                                              ƒƒ Immune response
     losses for poultry producers and the                                                                              higher in the inefficient feed converter
     wider industry.                                                                                                   group of hens compared to the efficient
                                                                 Hens affected by FLS appear to
                                                              suddenly succumb to illness. But it is                   feed converters, as illustrated in Figure 1.
         An Australian Eggs funded research                                                                               This suggests that metabolic
                                                              more likely the condition builds-up over
     project being conducted by the Poultry                                                                            differences in liver function – related
                                                              time and clinical signs only appear when
     Research Foundation at The University                                                                             to feed efficiency – may also be an
                                                              the bird's liver and other organs can no
     of Sydney and the University of                                                                                   important factor leading to incidence
                                                              longer compensate.
     Nottingham is investigating the key                                                                               of FLS in flocks.
                                                                 The condition is easy to recognise
     drivers of poor hen feed efficiency and                                                                              The research team identified
                                                              through a post-mortem examination,
     suboptimal egg quality and production.                                                                            oxidative stress, which causes damage
                                                              as there is clear evidence of excess
     The original project did not set out to                                                                           to proteins, lipids and DNA and can
                                                              abdominal and liver fat, and liver
     explore links between hen production
                                                              haemorrhages.                                            contribute to cell toxicity, as another
     traits and FLS but when trial results
                                                                                                                       potential risk for development of FLS
     revealed higher prevalence of the
                                                              Underlying causes                                        and liver injury in poultry. This was
     condition in low feed efficient hens, the
                                                                 When a bird’s feed intake is too high                 expressed in the livers of inefficient feed
     project scope was widened.
                                                              and excess energy is available for fat                   converters by higher lipid peroxidation
         The latest findings from the project
                                                              synthesis by the liver for an extended                   value, or cell damage, which may become
     indicate the occurrence of FLS in a flock
                                                              period, obesity and increased fat                        an important indicator of the condition
     is related to the metabolic variation
                                                              infiltration of the liver occur. This can                in future.
     that determines the feed efficiency
                                                              alter liver function and lipid use.
     of individual hens. However, the
                                                                 The liver plays a central role in storing,            Identifying predisposing factors
     researchers stress that bird metabolism
                                                              synthesising and recycling nutrients                         The research team found hens that
     is only one driver of feed efficiency,
                                                              absorbed by the hen.                                     were inefficient feed converters ate
     which is also influenced by:
                                                                 It metabolises key nutrients, such as                 more, effectively putting their body
     ƒƒ Body composition                                      carbohydrates and proteins, and ensures                  in a ‘positive energy balance’ where
                                                              necessary short and longer-term supply                   they deposited the extra calories as
     ƒƒ Physical activity                                     into the bloodstream.                                    abdominal and liver fat.
     ƒƒ Eating/feeding behaviour                                 When a chicken develops FLS                               These birds were heavier than
                                                              this process is disrupted as liver cells                 efficient feed converters but produced
     ƒƒ Maintenance requirements                              gradually accumulate fat and cannot                      the same number of eggs. Variation in
                                                              work as efficiently. This can potentially                body weight between the heavy and light
     ƒƒ Nutrient digestibility                                                                                         hens was mostly attributed to differing
                                                              lead to cell destruction over time and
                                                              exacerbates the problem of excess feed                   amounts of abdominal fat.

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
19

 Figure 1 – A
             bdominal fat weight (%), liver weight (%) and fatty liver score (0-5) of
            high feed efficient and low feed efficient hens.

               10
                                                       Low feed-efficient hens
               8                                       Highly feed-efficient hens
   FREQUENCY

               6

               4

               2

               0
                     Abdominal                 Liver                   Fatty liver
                    fat weight %              weight %                   score
                                                                                               A normal hen liver .             A fatty liver with haemorrhage.

    Those with higher feed intake and fat                      This is part of their ongoing                   Researchers involved in the project:
levels were more likely to develop FLS.                    investigations into the relationships
                                                                                                               Dr. Yeasmin Akter,
But the underlying biological processes                    between production variables and                    The University of Sydney
of feed efficiency leading to incidence of                 feed efficiency, including quality of
                                                                                                               A/Prof Peter Groves,
FLS are complex and will be influenced                     the diet, age and health stages of                  The University of Sydney
by external factors, including climate,                    the flock and poultry management                    Dr. Sonia Liu,
feed properties, gut microbiota, and                       systems used.                                       The University of Sydney
individual genetic predisposition.                             With high feed prices currently                 A/Prof Cameron Clark,
                                                           putting extreme pressure on egg                     The University of Sydney
Where to from here?                                        farming businesses, this work is                    Doreen Anene, Schlumberger PhD fellow,
    The research team is now evaluating a                  important as it has the potential                   University of Nottingham, UK
range of dietary and animal husbandry                      to increase productivity while                      A/Prof Cormac O’Shea,
strategies to reduce the incidence of FLS                  reducing input costs and lowering                   University of Nottingham, UK.
in laying hens.                                            mortalities.

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                                                                                                                 EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
20     FARMER PROFILE

     Joe in his shed configured with enriched colony cages.

     Never do things by halves
     Joe Sacca is the owner of Forrestdale Farm Fresh Eggs, an egg farming business in the
     Southern suburbs of Perth. He runs the business with his wife, daughter and son-in-
     law, running 100,000 hens in aviary barns and enriched colony cages

     F
         orrestdale supplies eggs to IGA                    From the age of five to ten Joe worked     for with ambition and life experience
         from Albany in the south to Port                for his grandfather who ran sheep and         learned through hardship. He left the
         Headland in the north and as far                goats in Southern Italy. In 1951, his         family farm to do ship loading in the
     east as Kalgoorlie. Although their eggs             father set-off to Australia with nothing      early days of iron ore production in
     are known all over the state, few people            but the suitcase he carried and one year      Western Australia and taught himself
     know that the man behind the brand                  later the family sent Joe to join him. His    how to read and write. “I read three
     is one of the industry’s most colourful             mother, two brothers and sister joined        different newspapers every day for
     characters.                                         Joe and his father two years after that.      many years to become literate,” he says.
                                                            “We settled near Brunswick Junction            Reading the business pages day
         Joe arrived in Australia in 1952,               and ran dairy cows and grew potatoes,”        after day during the resources boom
     at the age of 10, after his family was              he recalls. “I did two years of school here   of the 1960s triggered an interest
     forced to leave a post-World War II Italy           but stopped going and worked with my          in public companies and Joe set his
     that was reeling. The second eldest of              parents on the farm. I didn’t go to school    sights on becoming a director. “When
     four, he was forced to go and live with             at all in Italy either so I didn’t get much   I first tried to become a company
     his grandfather after his two younger               of an education.”                             director I was told I didn’t have the
     siblings were born. “My parents couldn’t               Whatever Joe missed out on                 education or qualifications. So I started
     afford to keep me,” he laughs.                      education-wise, he more than made up          studying the stock market to learn

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
21

more and six months later I got my first
board position.”
    They say success breeds success and so
it was for Joe as he proceeded to build a
successful career as a director of several
companies while also investing in the
stock market. “I led a couple of mining
companies and made a lot of money
during that period but when the stock
market crashed in the late 80s I lost a lot
of it,” he says bluntly.
    “I needed a new start after that and
my sister-in-law had a small egg farm at
the time which got me thinking about
eggs. I thought eggs looked safe cause
they’re cheap to buy and are used a lot in
food manufacturing which makes them
pretty recession proof.”
    As Australia battled through the
“recession we had to have” Joe started
building up Forrestdale Farm Fresh Eggs.
“I stayed working in the mining industry
for those first few years so it was really
my wife and kids who looked after the
chickens,” he recalls.
    “Our first shed was built in 1992 and
we had 8,000 layers. We built another
shed two years later and a third in 1996.
So in the space of four years we went
from 8,000 to 30,000 hens.”
    When he first entered the industry,
Joe was asked to attend an association
meeting of egg producers in Western           Three generations working together: grandson Joe (centre) and son-in-law Nigel (right).
Australia. Never one to wait it out, he got
himself on the committee after only two
meetings and has been a regular figure in
state and national industry associations                 When it comes to getting involved at an all-
ever since.                                              industry level, my attitude has always been
    “When it comes to getting involved
at an all-industry level, my attitude has                either do it fully or stay out of it completely.
always been either do it fully or stay out
of it completely. You don’t offer anything
tinkering around the edges,” Joe says
emphatically.                                  law in 1999. Hens are housed indoors                   Record high feed costs, low prices
    Forrestdale now runs two aviary barn       in cages but in a different environment                and uncertainty around the
sheds and the third is configured with         to conventional cages. ‘Enriched’                      development of new national
what is understood to be Australia’s only      because the cage includes features such                standards is causing anxiety for
enriched colony cage system. Joe says it       as a perch, nest box and scratch pads.                 all egg farmers.
was an expensive and somewhat risky            ‘Colony’ because a lot more hens are kept                  It is cold comfort at the moment
exercise but he believes it has future-        in significantly larger cages.                         but Joe admits he has made it
proofed his business from a possible              “It was a huge expense just to fit out              through tough times before and
phase-out of conventional cage systems.        one shed,” Joe says. “Around the same                  he will ride this period out as
    “I went to Europe to look at what was      time we also built a new shed for rearing              well. He has built a successful and
happening because the EU moved to              so we can train the chicks to jump before              sustainable business and with
enriched cages a number of years ago.          they go into the aviary. It was another                his wife, daughter, son-in-law
I spent some time with Valli, an Italian       big investment but you have to teach the               and grandson working alongside
company that designs poultry sheds,            birds how to go up top to lay rather than              him, the pieces are in place to
and I liked what I saw.”                       on the floor of the shed.”                             ensure a smooth generational
    Enriched colony cages were developed          Like many in the egg industry at the                transition. Just don’t expect that
to meet an EU directive that came into         moment, Forrestdale is doing it tough.                 to be anytime soon.

                                                                                                       EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
22       RESEARCH

     Probiotics show promise in
     improving Salmonella immunity
     Researchers at the University of Sydney are seeking to crack the
     code of how Salmonella immunity develops in young layers.

     I
       t is hoped their project, funded                 Assoc Prof Groves says natural             In a floor pen system, they
       by Australian Eggs, will underpin            Salmonella infection at an early age can    challenged 1-day-old Hyline Brown
       more effective vaccination and               provoke cell-mediated immunity to the       layers with Salmonella and then
     supplementation regimes to help                disease, but this protection is typically   provided a weekly oral probiotic.
     minimise the incidence and prevalence          lost when birds start to lay eggs.             The birds were injected with the
     of this disease in laying flocks.                  He says another issue with              vaccine Vaxsafe® ST at 10-weeks-
                                                    early natural Salmonella infection          old and given a second treatment
        Led by poultry health senior                is that it does not necessarily lead        in drinking water at 16-weeks-old.
     lecturer, Associate Professor Peter            to production of serum antibody             A sub-set of birds were further
     Groves, the research follows the team’s        by the bird. This is important at
                                                                                                challenged with Salmonella
     earlier findings that administering            the sexual maturity stage to boost
                                                                                                disease at 17 or 18-weeks-old.
     two doses of live Salmonella vaccine to        immunity when the cell-mediated
     birds in the lead-up to laying is one of       immunity process starts to wane.               Key findings from the
     the most effective treatment regimes               To address this, the University         project to date include:
     tested to date. This is done by injection      of Sydney team found an injection
     when birds are 11-weeks-old and via            of the live Vaxsafe® ST vaccine at          ƒƒ Birds infected at 1-day-old
     drinking water at 16 to 18-weeks-old.          sexual maturity is beneficial.                 had detectable Salmonella
        The researchers are now investigating           They are now finding that adding           disease for 8-12 weeks
     the effectiveness of using vaccinations        a probiotic supplement every week
     with the addition of a probiotic when          to drinking water has potential to          ƒƒ These birds did not develop
     Salmonella strikes very early – appearing      further improve bird immunity                  detectable antibody to Salmonella
     in a flock at the start of rearing.            and Salmonella disease control.                by week 10 (prior to vaccination)

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
23

ƒƒ After the first injected vaccination at
                                              Figure 1 – Cloacal swab log10 Salmonella count
   10 weeks, serum antibody levels rose

ƒƒ Addition of the probiotic increased
                                                              1.6
   serum antibody levels further – to very
   high rates in this vaccinated group                                                                First vaccination
                                                               1.1

                                                Log10 count
ƒƒ Levels of antibodies then dropped
                                                              0.6
   at 16-weeks-old before the second
   (oral) vaccination was given
                                                              0.1
ƒƒ Detection of Salmonella in birds                                      1         2        3   4        8         12        16         18
   vaccinated twice ceased between                            -0.4
                                                                                                Age (weeks)
   13 and 18 weeks post-treatment.

    Assoc Prof Groves says it was
interesting to note that the antibody                                Unchallenged control        Challenged control               Vaccinated
levels of all groups became positive
at 18 weeks, even in unvaccinated                                    Vaccine + probiotic         Probiotic

and unchallenged groups, which
is right on the point of lay.
    “This fits with the known suppression
of cell-mediated immunity around sexual
maturity that allows bacteria, including     with Salmonella, at the start of rearing,              and then the oral Vaxsafe® ST
Salmonella, to become more active and        can be managed with carefully planned                  vaccination closer to sexual maturity,
stimulate antibody production,” he says.     vaccination and probiotic regimes.                     at about 18-weeks-old, to promote
    Assoc Prof Groves says the project          He says it appears to be particularly               higher antibody responses and
is showing that birds challenged early       beneficial to use a weekly probiotic                   disease protection.

                                                                                                        EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
24     EXTENSION

     Scholar shines light on
     European production systems
                   BY JESSICA SPENCER,              These new flock management strategies    percent for hens at 38 weeks old, on
                   LIVESTOCK TECHNICAL              have been integrated into their          the back of rates of 96-97 percent
                   MANAGER AT DAYS EGGS
                                                    operations to maintain production        for the preceding nine weeks.

     M
                                                    at levels previously achieved with          Other producers were consistently
           y recent study trip to Europe
                                                    conventional caged systems.              achieving rates of 96 percent
           provided some key insights
                                                                                             for hens at 40-41 weeks old.
           on flock management tactics              Economic impacts
     that Australia’s egg industry could               My scholarship project involved       Management measures
     adopt for non-cage systems.                    meetings and surveys with poultry           Stocking densities used in the
                                                    operators and I found the costs          bulk of operations I saw were about
         Europe has some of the most                associated with setting up non-cage      nine birds per square metre, or less,
     automated free range egg production            systems varied between countries,        to help reduce stress and minimise
     operations in the world and I used             but averaged A$63.70 per bird for a      potential behavioural issues
     my Australian Eggs International               40,000 head free range operation.        associated with over-crowding.
     Leadership Scholarship to visit a range           This did not account for land            Free range and barn housing
     of farms in the Netherlands, United            area, which was worth around             systems also tended to be split into
     Kingdom and Germany that have                  A$25,000-$26,000 per acre on             colonies with a maximum of about
     transitioned to these systems from             average in each country.                 6,000 birds per section, dropping to
     conventional cage egg farming.                    Poultry stocking densities in         about 3,000 in typical organic sheds.
         The focus was to assess the economic       the Netherlands, UK and Germany             Most producers I visited in the
     and animal health impacts on their             are set at a maximum 2500 birds/         Netherlands, Germany and UK had
     businesses. I also investigated winter         ha, which means a 40,000 bird            daily routines involving two full
     and summer stocking densities being            operation needs 16ha of land at a cost   shed checks, one in the morning
     used in internal and external free range       of about $1 million. This is before      and another in the afternoon.
     systems and the perceived welfare              infrastructure costs are considered.     These were to monitor feed, water,
     benefits of having lower bird densities.          Most farms visited were achieving     lights, ventilation, misplaced eggs,
         European producers with non-               high production levels, with average     mortalities and mechanical issues.
     cage systems, and those phasing-out            flock laying rates of 95-99 percent         During the rest of the day, the birds
     enriched cages, are using innovative           for birds at 50 weeks old.               were left alone to reduce animal stress
     rotation, vegetation, shading, housing,           One producer I met had a flock        and improve production by minimising
     ventilation and biosecurity tactics.           with an average laying rate of 97.6      the time spent by people in the shed.

                  These new flock management strategies have been
                  integrated into their operations to maintain production at
                  levels previously achieved with conventional caged systems.

     EGGSTRA! EGG INDUSTRY MAT TERS DECEMBER 2018
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