"FOUR-TITUDE" AND YUENGLING'S SIXTH GENERATION - Delivering Excellence Seasonals Rethinking Retail New Products Programs - Origlio Beverage
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Spring 2018 | V.23 ORIGLIO BEVERAGE – READING
“FOUR-TITUDE”
AND YUENGLING’S
SIXTH GENERATION
Delivering Excellence Seasonals Rethinking Retail New Products Programs
HEINEKEN GOES LOCAL | SPRING SELECTIONS | LAGU-NUMEROLOGY MAKES ORDERING BEER EASY
Letter toTHE TRADE
Introducing Corona Premier In This
Dear Valued Customer,
“Put the right beer in the right account and you’ll help retailers
ISSUE
make more money.”
That’s something right out of Beer Selling 101. But sometimes
there is a beer that is right for every account and that beer is Delivering the
Corona Premier. That’s a pretty bold statement, but it’s true Taste of Excellence��������������� 1
of Corona Premier. In my opinion, Premier is the right beer for
right now.
Lead Story�������������������������� 2
•R
ight now, consumers are returning to brands like Corona that they
know and trust.
•R
ight now, consumers want a sessionable, light beer that is flavorful, Brewer Highlight����������������� 4
full-bodied and balanced.
•R
ight now, consumers are eager to pay more for high-end brands
Roots Beer Distributor���������� 5
that signal to their friends that they are successful, fun-loving and
health‑conscious.
In other words, Corona Premier is a sophisticated choice for consumers who are Island Pizza������������������������ 6
looking for an elevated light beer experience. It’s a perfectly balanced, premium
light beer with an exceptionally smooth taste. And with 2.6 grams of carbs
and 90 calories, Corona Premier is ideal for consumers who want refreshment New Products��������������������� 7
without being weighed down.
Yes, the liquid is excellent, but so is the packaging. Everything about Premier’s
Seasonal Selections���������� 11
look – from the font to the silver color scheme, supports the brand’s higher
price compared to other light beers. And speaking of support, the folks at
Constellation (the company that imports Corona) are spending north of $30
Programs������������������������� 20
million on TV (live sports and TV shows), radio and social media marketing.
Corona Extra is the nation’s best-selling imported beer. Corona Light holds
the same coveted spot in the imported light beer category. Obviously, there Rethinking Retail�������������� 29
is a pattern here. The people crafting & marketing Constellation’s beers know
a winner when they see one. You could say they have a knack for offering
consumers the right high-end beers at the right time. Shouldn’t you do
the same?
Sincerely,
Dominic Origlio
President
®
Heady Times is published five times a year, courtesy
of Origlio Beverage.
DeliveringTHE TASTE OF EXCELLENCE
Find Out More About Origlio – Reading’s Employees
Derek Usner
Delivery Service Representative
How long have you been with Origlio- Reading? 8 years.
Which areas do you service? Northampton and
Lehigh Counties.
How do you provide the best service to customers? I try
to be knowledgeable about our products and billing so I’m able
to answer questions the customer might have. Other than that,
just common sense things: get to know the customer to find a
delivery schedule/time that works for them and be on time.
What do you like to do when you’re not working? I have
a cabin in Slate Run so I like to go up there and take the dog
hiking. I’m also a member of Reading Off-Road Riders, which is a
dirt biking group. We put on a couple events each year.
If you could be anywhere, drinking any beer, where would
you be and what beer would you have in your hand? I’d be in
Montana drinking a Lagunitas Sucks.
Ian Thomas
On-Premise Sales Manager, Berks County
How long have you been with the company? I have been with All
Star/Origlio for 15 years.
What other positions have you held in the company? I started out
as a merchandiser. I did that for three years before I got a sales route
in Berks County. I had that route for three years when I stepped into the
role of Key Accounts Manager for Berks and Lancaster Counties. After a
restructure of the sales team about four years ago, I took a position as
the manager of the on-premise sales team in Berks County, which is my
current position.
What is the best thing about your job? The best part about my job
is getting into the market with my reps and talking to accounts. The
decisions that are made in those meetings are important to growing our
business together.
What does it take to make sure your department runs smoothly on What do you like to do when you’re not
a day-to-day basis? Trust and communication with my team. working? I love to golf.
What does it take to be a top notch sales manager? I like to lead If you could be anywhere in the world
by example. I can’t ask my team to do something that I wouldn’t do drinking any beer, where would you be
or stand behind. But most of all, you could not be a top notch sales and what would you be drinking? Playing
manager without a top notch sales team. I would put my team in Berks golf at Augusta National with friends, while
up against any other team! drinking a Coors Light.
www.origlio.com HeadyTimes v.23 1
LeadSTORY
Heineken Goes Local
This global brand focuses on connecting with local markets in new and innovative ways.
H
EINEKEN’S SIGNATURE GREEN BOTTLE AND RED STAR IS PURE Heineken’s community engagement also
marketing iconography. This world-renowned beer was founded in includes support of local musicians and
1864 by Gerard Adriaan Heineken, and is now part of an industry- artists through their new Heineken Green
leading, global enterprise that boasts such heavy-hitting brands as Room music platform. These impressive
Heineken Light, Dos Equis, Tecate and Strongbow Hard Cider. Heineken monthly happenings, curated by the HUSA
USA (HUSA) is successful because of their brands’ appeal to specific team at local on-premise
demographics in the communities they target. From Heineken’s pure accounts, will showcase
European pilsner, to Tecate’s full-bodied Mexican cerveza, this portfolio “really cool up-and-coming
has tremendous appeal and potential. Trends show beer drinkers drifting musicians, providing inside
away from high ABV, uber-crafty beers. Instead they are looking for value access.” Who can you
and quality, both of which are right in Heineken’s wheelhouse. expect to see highlighted at
Green Room events? Sauer
With many of these brands growing by double
says Heineken can’t release
digits in 2017, you would think HUSA’s strategy
any specific names quite
for 2018 would be to keep their marketing
yet, but promises events that are “cool
eye on the “big-picture” and continue to
for Heineken drinkers and music lovers
reap the benefits of their international
alike. We want everyone to be a part of an
reputation. However, Heady Times caught up
intimate experience… but in a trendy, hip
with Heineken’s Regional Marketing Manager
Heineken way.”
Michelle M. Sauer who shared that, in actuality,
they’re doing just the opposite: they’re What else is in store for HUSA’s brands
going local! in 2018? Plenty! With more and more
consumers looking for a refreshing beer,
While most international beer brands have
while also being health conscious, HUSA
a history of approaching local markets by
Regional Marketing Manager believes it’s a perfect
integrating a certain city’s name, skyline or
Michelle M. Sauer time to reintroduce
local slang into their marketing and point
Heineken Light. This
of sale, Sauer explains how HUSA digs deeper. “Being local isn’t just
year, expect to see a
about having local POS or a neon that connects Heineken [to a certain
major marketing focus
market]. Going local is about finding opportunities to give back to the
on Heineken Light
community where we are connecting with our consumers.”
dubbed, “Sometimes
For HUSA that includes supporting Lighter is Better”. Its
local events like Philadelphia’s Unity intent, Sauer says is,
Cup, a soccer tournament held over “To remind consumers
several months that “unites the city’s how great Heineken
neighborhoods and celebrates its diverse Light tastes, and that you don’t have to
immigrant communities through soccer,” compromise taste to enjoy a 99 calorie
says Sauer. Heineken is investing in beer. It’s an option for consumers to enjoy
similar events across the country, Heineken, rather than a glass of wine or a
allowing HUSA to, “support a local event higher caloric drink like a margarita.”
that brings its community together.”
Strongbow is positioned to make a
Data shows the strategy is working. After a few years of weak sales, play for similar consumers with their
Heineken came back strong in 2017, and is continuing that growth new Rosé cider. It’s no secret that
in 2018. By making their focus hyper-local, HUSA is effectively all-things rosé are on fire right now.
reintroducing their products to consumers who want to support brands Sauer feels Strongbow Rosé fits
that support their community. a perfect niche and is “a great
option to offer cider and wine
An example of Heineken’s hyper-local focus is their storied support of
drinkers.” This semi-dry cider is
local soccer clubs, ranging from MLS to Champions League and the
light and fruity like a rosé wine,
International Champions Cup. Heineken’s dedication to these soccer
but “with a more refreshing taste.
clubs speaks to their ability to be an elite international brand with
It’s Rosé all day!”
local relevance. “We’re proud to be a part of each team we support,”
says Sauer.
2 HeadyTimes v.23 www.origlio.com
LeadSTORY
But the secret weapon in HUSA’s arsenal HUSA Support for 2018
is Tecate, with growth that has straight up
exploded in the last few years. Consumers Heineken USA not only has a portfolio of the nation’s
see Tecate as an affordable, great-tasting leading upscale imports, they also continue to create
beer with a level of authenticity that other innovative programs to support their beers.
brands would kill for. Some say Tecate’s Later this year, Heineken will introduce their new 18-pack
overtaking Pabst Blue Ribbon as the new Cooler Pack – this is the value pack consumers have
“hipster” beer of choice. But Tecate and been clamoring for.
Tecate Light aren’t only for the tatted up
bearded guy who rides a fixie.
To expand Tecate’s reach, HUSA is focusing
on two marketing platforms in 2018:
Boxing and Food Pairing. Sauer explains,
“Tecate has partnered with Golden Boy
Boxing and has two lead boxers, Canelo
and GGG, in Tecate’s corner all year long. A
one-two punch you could say! And the food
angle is an opportunity to showcase how
great Tecate is during any grilling occasion.
The guy who mans the grill this summer
can be bold and enjoy a Tecate at the
same time.”
Tecate is the Official
Beer of Boxing and soon
consumers can claim their
corner with a chance to win
a premium, at-home viewing
system to watch the Canelo V.
Golovkin fight.
With all things rosé tearing it up at
retail, Strongbow Rosé Hard Cider is
positioned to be a knockout hit!
Dos Equis marketing for 2018 will
pivot away from the Most Interesting
Man in the World and instead remind
consumers why Dos Equis is the Most
Interesting BEER in the World!
Heineken USA has an aggressive game
plan for 2018 and the company has a
unique strategy to bring these products and
programs to market with a distinctly local
flair. Expect to see HUSA brands partnered
with local organizations and community
events, directly connecting with consumers.
For a company with a successful, global
presence, going local might just be their
most innovative strategy yet.
www.origlio.com HeadyTimes v.23 3
BrewerHIGHLIGHT
“Four-titude” Drives the Sixth Generation of
Yuengling’s Family Business
Dick Yuengling thought long and hard before
investing millions of dollars in his Florida facility.
Foremost in his mind was one very important
consideration. Will there be a sixth generation at the
helm of American’s Oldest Family-Owned Brewery?
His four daughters – Jennifer, Wendy, Sheryl and
Debbie, assured him that they were all in.
T
HERE AREN’T MANY PLACES IN CENTER CITY
where you won’t come across Yuengling’s
newest and very successful marketing platform
#spreadyourwings. This ad campaign reminds consumers
that Yuengling is Philadelphia’s local brewery with the
German-brewing heritage, authenticity and easy-drinking
beers this discerning population demands.
Jennifer, Wendy, Sheryl and Debbie Yuengling – the
daughters with “four-titude”, (yes, we know it’s corny) find
it a quirky coincidence that #spreadyourwings resonates
with the public. “It’s what our dad urged each one of us
to do,” began Jennifer Yuengling-Franquet. “But he said
something more like ‘figure it out and find something you
want to work hard at every day’”. “There was no pressure
to work here,” said Wendy Yuengling-Baker. “Yet we all
found our own path back to the brewery.”
“Sure, the four of us have our little disagreements. That’s a good thing. It’s not a good thing
When their dad took over the brewery from his father in when dad doesn’t agree with us!” – Wendy Yuengling-Ferhat
1985, the company was on shaky ground. Things began
From left to right, Sheryl Yuengling, Jennifer Yuengling-Franquet, Wendy Yuengling-Baker and
to change two years later when he reintroduced an Debbie Yuengling-Ferhat
amber lager brewed from an old family recipe, Yuengling
Lager. Philadelphians embraced the beer and the family credits the
brewery’s survival to Lager’s success in the city. But success comes
from hard work and Dick Yuengling realized that he needed and wanted Dick Yuengling encouraged his
his daughters to work in the family business. So in 1995, he asked daughters to spread their wings and
them if they would eventually shoulder the responsibilities of running the chart their own course. Each found
brewery, which they did. Since coming onboard, the four sisters have their own path back to the brewery.
helped Yuengling expand to new markets, refresh the company’s image • Sheryl is a culinary school graduate
and connect with a new generation of customers. But along the way, with a concentration in pastry arts.
they have faced their own challenges. She heads order services and has
“People look at us and think we need to prove ourselves because we are cross-trained in many positions for
women working in what has been thought of as a man’s business,” said which she often pinch-hits.
Debbie Yuengling-Ferhat. “But that’s not how we see it at all. We try to • Jennifer handles operations, logistics
work harder than our co-workers to show our commitment to the success and sustainability. She has a Masters
of the brewery because it puts food on their tables. Five generations of in Counseling Psychology.
our family worked very hard to put us into this position. That’s something
we don’t take for granted.” • Wendy oversees HR, IT, finance and
stays close to sales and marketing.
“Yuengling is a family business,” explained Sheryl Yuengling. “Family She studied economics and worked for
includes our employees and our community. It’s not just about how an advertising company in New Jersey.
successful the four of us are. Come to think of it,” she added, “there’s
already a seventh generation of Yuenglings waiting in the wings, so we all ebbie is a CPA who now plies her
•D
better get back to work.” skills on pricing, margin-minding and
distributor budgets.
And that’s what they did.
4 HeadyTimes v.23 www.origlio.com
Off-PremiseSPOTLIGHT
Roots Beer Distributor
N
EAL FULKERSON AND HIS AUNT, KAREN HURLEY, ARE THE
dynamic duo of Roots Beer Distributor in Mount Joy, PA. They
run their family-owned business with unparalleled optimism,
enthusiasm and passion. What some might see as obstacles, they see
as opportunities, ready to take whatever the industry throws at them and
use it to their advantage. Heady Times sat down with Neal and Karen to
find out more about what they’ve done and what they’re planning to do
to make Roots a destination beer shop in Lancaster County.
Neal Fulkerson and Karen Hurley of Roots Beer Distributor
Heady Times (HT): This business has been in your family for 37
years. Having grown up in this industry, what is the biggest change
you’ve seen and how did you adapt?
Neal Fulkerson (NF): Definitely being able to sell 6-packs and singles. I
never thought I’d see that.
Karen Hurley (KH): It happened on Neal’s birthday this year! The first day
we were able to sell them was his actual birthday. And we were ready for
it. We went all in. We had our new cooler doors ordered back in November.
NF: We put in 20 cooler doors and multiple shelves. We had to
move things up to the office to make space. On the back end, we
implemented a new point of sale system to accommodate the increase bought the same shelves grocery stores
in product. have, which actually let us stock more.
HT: How has this affected your business? We installed big LED lights for the walk-in
cooler. We always offer to help in any way
NF: It has been huge success for us. 16 of the 20 cooler doors we put in we can.
are dedicated to mix and match 6-packs. And we are seeing customers
shopping around and taking their time to browse our selection. HT: What are your future plans for the
store?
HT: What makes you stand out from other distributors?
NF: We begin each year with a rough idea of
NF: We are extremely organized and pay attention to every detail; our what we want to accomplish. This year we
mix-a-six and single selections are all sorted by style and alphabetized. replaced the roof and added a huge, new
The cooler doors for the mix-a-six are labeled by style and outlined in sign on the front to grab people’s attention.
pink, which coordinates with the pink lettering on the custom 6-pack
carriers we had made. KH: Right now we are working with a
marketing firm to help brand ourselves
We pride ourselves on our customer service. We like to engage with our and our products better. We feel like the
customers as much as we can. I sometimes walk around the store with sky is the limit. We want to be the go-to
customers and show them what’s new. We also take special orders, place in Lancaster County. We want to
about 100 per month. If a customer is looking for something that we not only survive the changes with grocery
don’t have, I’ll go so far as to call the brewery and find out if there is and convenience, but we want to thrive
somewhere else the customer can get it. beyond that.
We change a lot. Constantly. We are always trying to better ourselves.
For example, when 15-packs and 16 oz. cans were introduced, we
changed the store around to get them in a more prominent spot. I don’t
let products sit; if something doesn’t sell I don’t bring it back in.
HT: How have you been adapting to the increasing competition
from grocery stores?
NF: Lots of distributors are very against grocery stores, but I think there’s
a lot to learn from them. Grocery stores are good at what they do and
people (consumers) like them. So we’ve been making some changes to
be more like a grocery store, in a sense, and be more shoppable. We
RootsBeerDistributor.com • 537 West Main St., Mount Joy • 717-653-4100
www.origlio.com HeadyTimes v.23 5
On-PremiseSPOTLIGHT
Island Pizza
W
HEN YOU THINK OF PENNSYLVANIA, THE FIRST IMAGES THAT
come to mind are probably not palm trees and sunshine. But at
Island Pizza in Birdsboro, owner Bill Vanneman and family have
created an escape. With pizza dough made daily, an outdoor bar & patio
that overlooks the sunset and nearly 40 beers on tap, Island Pizza truly
is a slice of paradise.
Heady Times (HT): You’re located in southeast Pennsylvania. What
made you decide on the name Island Pizza?
Bill Vanneman (Bill): My wife and I used to go on vacation to islands Bill Vanneman and his son Billy of Island Pizza
a lot when we were younger and we wanted to open up a pizza shop on
an island. One time while we were at a pizza shop in Aruba, we got to
talking with the owner, who told us it is very expensive to make pizza on
an island because all of the ingredients have to come from somewhere
else… you don’t see many wheat fields on an island. So when we
opened up here, we called it Island Pizza and our specialty pizzas were
named specifically after islands.
HT: Why Pizza?
Bill: I grew up in a pizza shop and making pizza was something I loved to
do. My wife supported and encouraged me to open my own place. Not
many wives would tell their husbands to give up a good, secure job to
open a restaurant. I don’t get to make the pizza anymore, it takes a toll
on your body, so my son Billy makes most of it now. One of Island Pizza’s most loyal customers, “Big Jim” has his very
own bar stool
HT: How many types of pizza do you have?
Billy Vanneman (Billy): We normally have about 20 different styles
and we are always experimenting. I’ve made dessert pizza and peanut
butter & jelly pizza. On busy football Sundays, I’ll come in early and make
breakfast pizza for the staff. They love it.
HT: What changes have you made over the years?
Bill: When I first bought this place, it had a straight bar with nine
barstools and two beer meisters. Every year we got bigger and bigger. HT: What are your plans for the future?
We redid the bar a few years ago and decided to focus more on craft Bill: We are going to create a to-go side so
beer. We ended up being so busy that we outgrew the space and had people picking up their orders don’t even
to do more renovations to move the cooler next to the bar. It used to have to come inside. We are also going to
be on the opposite side of the building and we’d have to move the kegs double the number of spaces in the parking
through the dining room to change them. Along with that we put in a lot from 50 to 100. We want to keep
25 tap system. When we saw how well things were going after that we bringing people in, but if the parking lot is
decided to build an outside patio. full we fear that people will leave.
HT: How has the patio changed business for you?
Bill: We always wanted to offer a spot to sit outside and drink. Originally,
the building had an overhang outside and we tried having certain nights
with beer pong, bean bags, music, etc. but it wasn’t generating the
business we hoped for. Now our patio has a bar with eight taps and thirty
barstools along with fifteen dining tables. It really increases traffic for us;
we have people come here just for the patio. We’re not in the city and
we have a bit of land surrounding the building, so it’s very beautiful and
relaxing out there.
IslandPizzaBarandGrill.com • 3060 Limekiln Rd., Birdsboro • 610-404-7800
6 HeadyTimes v.23 www.origlio.com
NewPRODUCTS
Smirnoff Ice SMASH Smirnoff Ice
Smirnoff Ice SMASH Black Cherry
flavored malt This premium, carbonated malt
beverages are delicious beverage has a sweet, juicy
combinations of two black cherry flavor. ABV: 4.5%
well-known flavor Package: 11.2 oz. bottles only
pairings smashed Availability: Year‑round, beginning
together to create in April in Lancaster and
a refreshing malt Berks Counties
beverage. Smirnoff Ice
SMASH is available Smirnoff Ice Mango Refresh
in Lemon-Lime, Screwdriver, Strawberry Lemon,
Cherry Lime and Peach Mango flavors. ABV: 8% This spring, Smirnoff Ice Mango
Package: 23.5 oz. cans only Availability: Now, will be available in updated
year‑round in Lancaster and Berks Counties packaging and the liquid will
be an orange-peach color
Smirnoff Berry Lemonade (it was previously clear). Not
to worry, the carbonated,
Spiked Sparkling Seltzer sweet, juicy mango flavor will
Berry Lemonade Spiked Sparkling Seltzer is remain the same. ABV: 4.5%
an unsweetened, bubbly lemonade combined Package: 11.2 oz. bottles only Availability: Year‑round,
with juicy strawberry and raspberry notes, beginning in April in Lancaster and Berks Counties
balanced with just a hint of refreshing
tartness. ABV: 4.5% Package: 12 oz. cans Smirnoff Ice Margarita
only Availability: Year‑round, beginning in April
Smirnoff Ice Margarita is citrusy, tart and
in Lancaster and Berks Counties
sweet, with complex, earthy/salty tequila
notes. Enjoy the refreshing taste of a
Smirnoff Raspberry Rosé Margarita without the fuss! ABV: 4.5%
Spiked Sparkling Seltzer Package: 11.2 oz. bottles only
Raspberry Rosé Spiked Sparkling Seltzer has Availability: Year‑round, beginning in
a juicy raspberry flavor with floral and jammy April in Lancaster and Berks Counties
undertones. ABV: 4.5% Package: 12 oz. cans
only Availability: Year‑round, beginning in May
in Lancaster and Berks Counties Ballast Point Discovery Mix Pack
Smirnoff Spiked Sparkling Whether headed to a BBQ
or your fridge, Ballast
Seltzer Variety Pack
Point’s Discovery 12 pack
This variety of spiked, sparkling seltzers, infused with can mix offers the ideal
natural fruit essence, purified water and no added sugar variety of world-class
or sweeteners includes: Smirnoff Spiked Sparkling beers. With easy-drinking
Berry Lemonade, Watermelon, Cranberry-Lime and ABVs and approachable
Raspberry Rosé. Availability: Year‑round, beginning in styles, this variety pack
May in Lancaster and Berks Counties features laid-back, yet flavor-forward beers including:
Fathom IPA, a crisp and clean West Coast-style IPA with
zesty orange and piney hop character; Bonito Blonde,
a blonde ale with a soft malt character, a subtle hint
of hops and a dry finish and their limited seasonal Tart
Peach Kolsch, a bright and refreshing ale with ripe
peach aromas and a tart flavor. Their limited seasonal
beers will rotate three times a year, offering more flavors
and styles to showcase the award-winning quality of
Ballast Point beers. Availability: Year‑round, beginning
in April in Berks, Lehigh and Northampton Counties
www.origlio.com HeadyTimes v.23 7
NewPRODUCTS
Narragansett Blue Moon
Fresh Catch Mango Wheat Draught
From the fishermen who have fought Blue Moon Mango
the harsh waters of the Northeast for Wheat is now
generations, to the family clam bakes available on draught!
and lobster boils that celebrate their Crafted with ripe,
well-earned bounty, seafood is part of fresh mangoes and
the fabric of every New Englander. Since a hint of honey for
1890, Narragansett has been the beer a mild sweetness,
that fishermen toil to earn and the beer Mango Wheat
the rest of us salute them with. This beer honors the delivers a refreshing
risk and hails the reward that comes with every “fresh taste that’s perfect
catch”. This supremely refreshing, golden ale is dry for sipping in the
hopped with Citra for a crisp grapefruit finish. Aromas of sunshine. Look
citrus and passion fruit are very evident, but mild on the out for this award-
palate. Fresh Catch is brewed to be the perfect pairing winning brew on draught as well as in 12 oz. 6 pack
for shellfish or whitefish. ABV: 4.2% Packages: 12 and bottles and in the Blue Moon Share Pack! ABV: 5.4%
16 oz. cans Availability: Now, year‑round in Lancaster, Availability: Now, year‑round in Lancaster, Berks,
Berks, Lehigh and Northampton Counties Lehigh and Northampton Counties
Blue Moon Belgian White
UFO Pineapple 24 oz. Cans
Beginning this summer, Blue Moon fans
Introducing UFO’s first, new, year‑round
will be able to enjoy even more of the
product in eight years! UFO Pineapple is
bright and refreshing taste of Blue Moon’s
a golden, juicy and tropical hefeweizen
popular Belgian-style wheat ale in 24 oz.
that helps you get your luau on… no
cans. ABV: 5.4% Availability: Year‑round,
matter the season. Just add hula skirts.
beginning in May in Lancaster, Berks,
ABV: 5.2% Packages: 12 oz. cans and
Lehigh and Northampton Counties
draught Availability: Now, year‑round in
Berks County
Crispin Rosé Draught
Earlier this year, Crispin Rosé Hard Cider debuted its
refreshing blend of cider, rose petal and hibiscus taste
in 12 oz. bottles. Now drinkers can get a taste of this
elegant pink blend on draft. ABV: 5% Availability: Now,
year‑round in Lancaster, Berks, Lehigh and
Moosehead Pale Ale Northampton Counties
Moosehead Pale Ale was the first beer to
be branded Moosehead. “Moose Red”,
as it was referred to in the Maritimes,
has a recipe dating back to 1931 as
well as a very loyal following. A true
top-fermented ale, Moosehead Pale Ale
is medium-bodied and fermented at
warmer temperatures to impart its floral
aromas. ABV: 5% Packages: 12 and 16 oz. cans
Availability: Now, year‑round in Lancaster, Berks,
Lehigh and Northampton Counties
8 HeadyTimes v.23 www.origlio.comNewPRODUCTS
Mike’s HARDER Cayman Jack Margarita
Strawberry Lemonade 12 oz. Slim Cans
Mike’s HARDER Strawberry is a refreshing “Arguably the most refreshing ready to
take on the classic strawberry lemonade. drink margarita in the world,” Cayman Jack
The aroma is of ripe, juicy strawberries, Margarita is made with 100% blue agave
while the taste is unmistakably crisp, nectar, natural lime juice and real cane
freshly-picked strawberries. There is just sugar. Now available in a more convenient
the right level of sweetness combined package for those seeking adventure with
with the tartness from the lemonade a premium margarita cocktail. ABV: 5.8%
that makes it extremely refreshing. ABV: 8% Availability: Year‑round, beginning in
Package: 16 oz. cans only Availability: Year‑round, April in Lancaster, Berks, Lehigh and
beginning in April in Lancaster, Berks, Lehigh and Northampton Counties
Northampton Counties
Mike’s HARDER Flying Fish Outside IPA
Blood Orange A celebration of all things found in the
“great outdoors”, Outside IPA is a brand new
Mike’s HARDER Blood Orange is bold and
offering from Flying Fish. Ripe tropical fruit
refreshing with a strong, tart, orange aroma
and pine aromas highlight this American IPA,
backed up by a rounded orange taste. The
making it the perfect complement to every
finish is clean and refreshing with a good
adventure. ABV: 6.3% Packages: 12 oz.
balance of alcohol and flavor. It’s bloody
cans and draught Availability: Year‑round,
awesome. ABV: 8% Package: 16 oz. cans
beginning in late May in Lancaster, Lehigh
only Availability: Year‑round,
and Northampton Counties
beginning in April in
Lancaster, Berks, Lehigh and
Northampton Counties
Flying Fish Onshore Lager
Brewed to be a tribute to clean oceans and
waterways, Onshore Lager is a new offering
from Flying Fish. Highlighted by a beautiful,
golden color, this beer finishes crisp and
MXD Long Island Iced Tea clean, and is meant to be enjoyed from any
shoreline. ABV: 4.9% Packages: 12 oz.
This new, ready to drink, pre-mixed cocktail captures the cans and draught Availability: Year‑round,
classic Long Island Iced Tea cocktail flavor perfectly. A beginning in late May in Lancaster, Lehigh
combination of cola, gin, rum and triple- and Northampton Counties
sec are all evident in the taste. All these
flavors balance well with just the right
sweetness. The finish is very clean, with Strongbow Rosé
no lingering aftertaste. MXD Long Island Strongbow Rosé is a
Iced Tea is great for sipping chilled or on semi-dry apple and pear
the rocks. ABV: 12% Package: 16 oz. cider blend with a touch
cans only Availability: Now, year‑round of red-fleshed apple
in Lancaster, Berks, Lehigh and for a light, fruity flavor.
Northampton Counties It’s reminiscent of a
rosé wine, but with a more refreshing taste
MXD Margarita and 50% less sugar than the leading hard
With a classic, ‘platinum green’ margarita cider. Strongbow Rosé can also be found in
color, MXD Margarita has a tart lime, the new Strongbow mini can lineup. These
salted margarita taste. At 12% alcohol fun-sized cans provide a perfect taste of
it is amazingly balanced and smooth. each flavor. ABV: 5% Packages: 11.2 oz.
ABV: 12% Package: 16 oz. cans bottles and limited quantities of 5.1 oz. mini
only Availability: Now, year‑round cans (also available in the Strongbow Variety Pack)
in Lancaster, Berks, Lehigh and Availability: Now, year‑round in Lancaster and
Northampton Counties Berks Counties
www.origlio.com HeadyTimes v.23 9NewPRODUCTS
2SP Up & Out Stoudts Gearshifter IPA
Simcoe and Mosaic are the dominant This orange-hued, hop forward
hops in this hazy IPA that together ale is brewed using Cascade
create a nice citrus/piney flavor profile. and Columbus hops in the
The thing with pitching hops during kettle and whirlpool to impart
the whirlpool (the last part of the notes of piney, citrusy hop
actual brew day) and dry hopping dankness. Stoudts then “shifts
(the latter half of the cellaring period) gears” and dry hops this ale in
is that the flavors from the hops come through a the fermenter with a ridiculous
lot more, but yield little bitterness. This is a highly amount of Citra and Mosaic
crushable IPA. ABV: 6% Packages: 12 oz. cans hops for a floral, tropical
and draught Availability: Year‑round, explosion of hoppy goodness.
draught now, 12 oz. cans in April ABV: 6.8% Package: Draught
in Lancaster, Berks, Lehigh and only Availability: Now, year‑round in Lancaster, Berks,
Northampton Counties Lehigh and Northampton Counties
2SP Back & Forth Stoudts Nitro Scarlet Lady
Made with a lot of love for Citra, this This English-style ale is brewed
pale ale has big citrus flavors and pretty with Marris Otter and caramel
Graphics for 2SP Back & Forth were low IBUs. It’s completely crushable malts, creating a rich, reddish-
not available at the time of print and likes to be dominated. copper color and smooth,
ABV: 5% Package: Draught only malty palate. The addition
Availability: Now, year‑round in Lancaster, Berks, of bittering and aroma hops
Lehigh and Northampton Counties balances the regal, sweet
maltiness and imparts a softly
perfumed aroma. ABV: 4.8%
Saranac The Can-Do Pack Package: Draught only
Saranac embodies a can-do spirit, offering consumers Availability: Now, year‑round in
a great mix of canned brews. The Can-Do 15-pack Lancaster, Berks, Lehigh and
includes: their award-winning Pale Ale, which is Northampton Counties
made using the brand’s exclusive hop infusion
process; Legacy IPA, a beer inspired by a resurrected Stoudts Nitro Fat Dog
family recipe and Gen4 Session IPA, a hop-forward Fat Dog merges the smooth
session IPA which embodies four and complex richness of
generations of Matt an oatmeal stout with the
Family brewing. assertive hoppiness of an
Availability: Now, Imperial stout. ABV: 9%
year‑round in Package: Draught only
Lancaster and Availability: Now, year‑round
Berks Counties in Lancaster, Berks, Lehigh
and Northampton Counties
Lionshead IPA
Lionshead IPA is an American-style India pale ale brewed in the heart of Northeastern
Pennsylvania. This is an all American ale, made with American malts and Centennial,
Cascade and Nugget hops. During the brewing process Lionshead uses a quarter ton
of hops to balance the malt sweetness with a hoppy bite! ABV: 6.7% Package: 12 oz.
cans only Availability: Now, year‑round in Lancaster, Berks, Lehigh and
Northampton Counties
10 HeadyTimes v.23 www.origlio.comSeasonalSELECTIONS
ZIMA
When Demand Exceeds Supply
Zima will be back for the summer! It was a hit
Many of our craft seasonal and specialty releases are
with Gen Xers and Millennials when it made
available in limited or extremely limited quantities.
its comeback in summer 2017. ZIMA’s clear
Breweries only produce a certain amount of their specialty
citrus taste is returning in 2018 to excite
beers and Origlio Beverage does all they can to get as much
even more nostalgia-crazed consumers.
product as possible. In addition, this publication is compiled
But fans will have to grab Zima while they
months prior to the decision made by the brewery to
can. It will only be back for a limited time.
allocate their products to the wholesaler. Variations in the
ABV: 5% Package: 12 oz. bottles only
production for some of these limited release offerings will
Availability: Mid-May in Lancaster, Berks,
fluctuate, resulting in lower quantities than anticipated.
Lehigh and Northampton Counties
If you are interested in something you see in this
publication and it is out of stock when you place your
order, please contact your Origlio Sales Representative to
discuss similar options.
Magic Hat Elder Betty
This weiss-style ale has a bready malt flavor,
Origlio also sends a craft email blast, weekly to inform
balanced by a touch of hops and complemented
customers of seasonal offerings that are available to you
by the tart berry flavor of elderberry. ABV: 5.5%
immediately and ones that will be in stock soon.
Packages: 12 oz. cans and draught
If you are interested in receiving this email please contact Availability: Now! in Lancaster, Lehigh and
Jessica Lawrence at jlawrence@origlio.com with your Northampton Counties
email address.
Seagram’s Escapes
Leinenkugel’s Summer Shandy Red White & Boom
Everyone’s favorite summertime shandy is This new summer variety pack
back with its delicious, citric lemon taste. from Seagram’s Escapes
It’s the perfect refreshment to pair with features two crowd favorites,
backyard dishes like BBQ chicken, fruit salads, Strawberry Daiquiri and
watermelon and grilled fish. ABV: 4.2% Blueberry Acai Lemonade,
Packages: 12 oz. bottles, 16 oz. cans, new and two flavors exclusive to this
24 oz. cans and draught Availability: May in pack, Coconut Lime and Red, White & Citrus!
Lancaster and Berks Counties Availability: April in Lancaster and Berks Counties
Leinenkugel’s Shandy Sampler
Long Trail Thru Hiker
Enjoy all that summer has to offer
with four great shandy-style beers in Continue down the trail with Long Trail’s refreshing
Leinenkugel’s Summer Shandy Sampler: summer wheat ale; Thru Hiker is slightly sweet with
Grapefruit Shandy, Orange Shandy, a hazy body and notes of citrus, spice and fruity
Summer Shandy and Watermelon hops. ABV: 5.2% Packages: 12 oz. bottles and
Shandy. Availability: Now! in draught Availability: May in Lancaster, Berks,
Lancaster and Berks Counties Lehigh and Northampton Counties
Leinenkugel’s Long Trail
Summer Explorer Pack Summer Survival Pack
It’s the perfect time of the year to get back outside Be prepared for whatever comes
and discover something new. And with beers like your way with Long Trail’s Summer
Canoe Paddler, Summer Shandy, Survival Pack. This variety pack
Orange Shandy and variety pack includes: Long Trail Ale, Green
exclusive Cherry Blonde Lager, the Blaze IPA, Blackbeary Wheat and
Leinenkugel’s Summer Explorer Pack new Thru Hiker. Availability: May
has a little something for everyone to in Lancaster, Berks, Lehigh and
enjoy. Availability: Now! in Lancaster Northampton Counties
and Berks Counties
www.origlio.com HeadyTimes v.23 11SeasonalSELECTIONS
Samuel Adams Summer Ale Aloha Traveler Pineapple Shandy
Golden, hazy and thirst-quenching, this American Aloha Traveler is an American craft wheat ale
wheat ale is synonymous with summer. Lemon peel made with real pineapple for a refreshingly
adds a bright citrus note that’s complemented vibrant drinking experience. Aloha Traveler
by spicy, citrusy Hallertau Mittelfrueh and Saaz welcomes you to taste the tropics. ABV: 4.4%
Noble hops. Grains of Paradise accent the Packages:12 oz. cans and draught
crisp wheat character with a peppery spice that Availability: April in Lancaster, Berks, Lehigh
finishes clean. Iconic as it is refreshing, Summer and Northampton Counties
Ale is just right for any summer day. ABV: 5.3%
Packages: 12 oz. bottles, 12 oz. cans and Traveler Summer Variety Pack
draught Availability: April in Berks, Lehigh and
Traveler’s summer can variety pack
Northampton Counties
includes: Traveler Grapefruit Shandy,
Curious Traveler Lemon Shandy,
Samuel Adams Porch Rocker Aloha Traveler Pineapple Shandy
Sweet, tangy and refreshing, this beer was and (back for 2018) Time Traveler
inspired by German cyclists who first drank Strawberry Shandy. Availability: April
beer mixed with lemonade to quench their in Lancaster, Berks, Lehigh and
thirst on a hot summer day. Sam Adams’ Northampton Counties
take on the style starts with a golden helles
lager and adds a unique blend of lemons to Twisted Tea Tropical
capture that fresh-squeezed lemon taste. Its
crisp, light body and clean finish make it a Real iced tea taste with notes of
refreshing beer all season long. ABV: 4.5% passion fruit, Twisted Tea Tropical
Packages: 12 oz. bottles, 12 oz. cans and is ideal for the summer. ABV: 5%
draught Availability: April in Berks, Lehigh Package: 12 oz. bottles only
and Northampton Counties Availability: May Berks, Lehigh and
Northampton Counties
Samuel Adams The Beers of
Summer Can Variety Pack Ballast Point Tart Peach Kolsch
Included in Sam Adams’ 2018 A brew that’s ripe with flavor, Tart Peach
Beers of Summer Can Variety Kolsch is a fresh take on one of Ballast
are: Sam ’76, Porch Rocker Point’s very first beers. The juicy aroma
and exclusive to the variety and flavor of ripe peach complements the
pack Hoppy Wheat Ale. subtle fruitiness from the Kolsch yeast
Each style is approachable in this bright, refreshing ale. Add a tickle
and easy-drinking for of tartness to round out the senses, and
summertime. Availability: April you get a new brew that’s interestingly
in Berks, Lehigh and delightful. ABV: 5.2% Packages: 12 oz.
Northampton Counties cans and draught Availability: Now! in Berks, Lehigh
and Northampton Counties
Samuel Adams
American Summer Variety Pack Ballast Point Moscow Mule Ale
The 2018 American Summer This cocktail-inspired brew is a tart and
Variety Pack offers a unique refreshing beer version of the classic
lineup of new and anticipated cocktail. Loaded with lime zest and
beers that are approachable ginger over a kettle-soured base beer,
and recognizable – styles Moscow Mule Ale tantalizes your taste
that satisfy a range of buds with tangy and effervescent
palates including: Pale Ale, flavors, finishing with a slight hint of
Raspberry Lemon Gose, spice from the ginger. It’s the perfect
Golden Ale, Hefeweizen, way to enjoy a Moscow Mule without
Summer Ale and Boston Lager. Availability: April the shaker or copper mug. ABV: 10%
Berks, Lehigh and Northampton Counties Packages: 12 oz. bottles and draught Availability: April
in Berks, Lehigh and Northampton Counties
12 HeadyTimes v.23 www.origlio.comSeasonalSELECTIONS
Guinness Irish Wheat Limited Edition Mike’s Hard
Guinness Irish Wheat is brewed with Guinness Lemonade Packaging
ale yeast and 100% Irish wheat. This Mike’s Hard Lemonade will
is a clean, crisp, refreshing beer with support its upcoming marketing
notes of zesty citrus, subtle clove and campaign with limited edition
banana. Rich and vibrant gold colors packaging available now through
burst through this cloudy, unfiltered June. The packaging will exhibit
beer with subtle clove & spiciness why sad people don’t drink
and Irish wheat. Guinness’s 125-year- Mike’s. A 10-week national
old, top fermenting yeast shows off its television campaign, supported by social
versatility, presenting distinctive hefeweizen media and local happy hour takeovers,
characteristics. This beer is perfectly balanced and welcomes consumers to drink on the
uniquely Guinness. ABV: 5.3% Package: 11.2 oz. bright side with Mike’s Hard Lemonade.
bottles only Availability: April in Lancaster and Availability: Now! in Lancaster, Berks,
Berks Counties Lehigh and Northampton Counties
Guinness Blonde Gilroy Mike’s Hard
Cans & Bottles Watermelon Lemonade
This spring, Guinness Blonde Lager Hold on for an intensely refreshing blend of ripe, juicy
will be available in Gilroy-themed watermelon and tart lemonade. The liquid is dark
bottles and cans! A crisp amber beer pink in color and the aroma is of classic, freshly
with a floral, hoppy aroma, Guinness cut, ripe watermelons. Unlike the overly sweet,
Blonde Lager is brewed with both candy-like profile of other watermelon beverages,
Mosaic & Willamette hops and Mike’s Hard Watermelon Lemonade delivers an
the world famous 125-year-old authentic, mouthwatering watermelon taste, before
Guinness yeast. The flavor is light and hoppy finishing clean, with no lingering sweetness. ABV: 5%
on the nose with a long malt finish ABV: 5% Package: 11.2 oz. bottles only Availability: Now! in
Packages: 12 oz. bottles and 16 oz. cans Lancaster, Berks, Lehigh and Northampton Counties
Availability: Cans now, bottles in April in
Lancaster and Berks Counties Mike’s HARDER Deadpool Cans
From March through June, to coincide
Smirnoff Ice Red, White & Berry with the premier of Deadpool 2 on
This flavored malt beverage has May 18th, all Mike’s HARDER SKUs
an amazingly cool taste of blue will feature limited edition Deadpool
raspberry, cherry and citrus flavors, 2 graphics. Both the Deadpool and
all combined for a blast of fun. HARDER franchises are tremendous
ABV: 4.5% Packages: 11.2 and successes. The first Deadpool
24 oz. bottles Availability: 11.2 oz. movie grossed over $260 million
bottles now, 24 oz. bottles to follow at the box office globally, while
in Lancaster and Berks Counties the HARDER brand continues to
maintain its position as the #1
Smirnoff Ice single serve FMB brand nationally.
Be sure to stock up on HARDER limited edition Deadpool
Seasonal Variety Pack 2 cans while you can! Availability: Now! in Lancaster,
The Smirnoff Ice spring/ Berks, Lehigh and Northampton Counties
summer 12 pack variety
incudes four refreshing Mike’s HARDER Purple Grape
flavors: Margarita,
Mike’s HARDER Purple Grape combines the color of a
Strawberry, Pineapple
classic grape soda with a natural grape aroma. It has
and Watermelon Mimosa.
a fruity, easy drinking taste of real grapes and finishes
Availability: Now!
smooth, with a nice balance of sweetness and tartness.
in Lancaster and
ABV: 8% Package: 16 oz. cans only Availability: April in
Berks Counties
Lancaster, Berks, Lehigh and Northampton Counties
www.origlio.com HeadyTimes v.23 13SeasonalSELECTIONS
Dogfish Head Narragansett Clam Shack
Dragons & Yum Yums Summer Variety Pack
Beer + Music + Art = the holy off-centered The Clam Shack is as essential and meaningful to
trinity. Dragons & Yum Yums is Dogfish Head’s New Englanders as the clam itself. From Mt. Desert
2018 music collaboration with The Flaming Lips Island, Maine to Madison, CT, the shoreline is
and it combines these pillars perfectly! After dotted with these iconic local treasures. Offering up
learning about the rare ingredients selected for unassuming surroundings and the comfort food of
this beer, Flaming Lips front man Wayne Coyne New England, they are the perfect simple pleasures
was inspired to write an original song about to reward an honest week’s work. The Clam Shack
the beer. Then DFH passed the baton to their Variety Pack is Narragansett’s salute to these
good friend & artist Marq Spusta to create an institutions of summertime indulgence, and the four
off-centered illustration for the packaging. beers offered inside are a lot like the clam shack
An explosion of fruit in every sip, this itself – straightforward, honest, fun… and the perfect
intensely tropical, yet subtly bitter, pale accompaniments for any clam shack feast – light, crisp,
ale is brewed with a combination refreshing and delicious. Included in the summer mix
of dragon fruit, yumberry, passion of cans are: Narragansett Lager, an award-winning
fruit, pear juice and black carrot American classic and the Official Beer of the Clam;
juice. ABV: 6.5% Packages: 12 oz. Del’s Shandy, the highest rated lemon shandy in the
bottles and draught Availability: April U.S., which pairs perfectly with fried clams; Fresh
in Lancaster, Berks, Lehigh and Catch, a refreshing, golden ale dry-hopped with Citra
Northampton Counties that delights with a lobster roll and Town Beach IPA, an
ideal beer when you want that IPA hop profile without
Dogfish Head Festina Pêche overpowering the seafood flavor.
Whatever your summer
Tart and refreshing, this neo-Berliner weisse
beer drinking occasion, the
is the perfect summer companion. Lactic
Clam Shack Variety Pack
acid is added to the wort to deliver the
has a beer for everyone. Hi
green apple-like tartness that Berliner
neighbor, have a ’Gansett…
weisse’s are known for. Then fresh
or four! Availability: April in
peaches are added to the whirlpool
Lancaster, Berks, Lehigh
to balance the sourness, making for a
and Northampton Counties
refreshing summer session
sour. ABV: 4.55%
Packages: 12 oz.
bottles and draught Flying Fish
Availability: May in Farmhouse Summer Ale
Lancaster, Berks, Lehigh and
The perennial warm weather classic, Farmhouse
Northampton Counties
Summer Ale is highlighted by fruity notes from the
yeast, and a spicy hop character that leaves the
Dogfish Head Mixed Media finish clean and dry. It’s perfect for summer fun
With 50.1% of the fermentables coming from grain and will pair with anything off the grill. ABV: 4.6%
and 49.9% coming from grapes, this is quite literally Packages: 12 oz. cans, 12 oz. bottles and
the closest to wine a beer can legally be. Late-harvest draught Availability: April in Lancaster, Lehigh
Viognier grape must from DFH’s friends at and Northampton Counties
Alexandria Nicole Cellars in Washington is used.
Brewed with a distinct Belgian yeast strain, Flying Fish Daylight Savings IPA
Mixed Media is a complex saison-esque ale
Savor those extra hours of sunshine, as
with a spicy white wine body, notes of sweet
Daylight Savings IPA returns just in time for
melon and a tart, dry finish. ABV: 7.5%
the change of season. A bouquet of tropical
Packages: 12 oz. bottles and draught
fruits, most notably mango and papaya,
Availability: May in Lancaster, Berks,
give way to a pleasing, lightly bitter finish.
Lehigh and Northampton Counties
ABV: 4.9% Package: 12 oz. cans only
Availability: April in Lancaster, Lehigh
and Northampton Counties
14 HeadyTimes v.23 www.origlio.comSeasonalSELECTIONS
Evil Genius I Love Lamp Evil Genius Turtle Power
This classic German-style hefeweizen has an Evil Turtle Power is an American pale ale
Genius twist. I Love Lamp is brewed with 2-row, brewed with grapefruit. 2-row and
wheat and Munich malts, and hopped gently in crystal malts provide a subtle, toasty
the kettle with German hops. Once fermentation backbone allowing the Citra hops to
is complete, just the right amount of pineapple really shine through. Then everything is
is added, making it a truly unique beer that is complemented and rounded out by the
intriguing and drinkable. The banana and clove addition of grapefruit. The result is a
notes naturally produced by the hefeweizen refreshing and easy-drinking pale ale with
yeast are balanced out by refreshing pineapple, notes of citrus, clementine, strawberry
resulting in a delicious, easy-drinking treat. and clean, smooth grapefruit. ABV: 6%
ABV: 5.5% Packages: 12 oz. bottles and draught Packages: 12 oz. bottles and draught
Availability: Now! in Lancaster, Berks, Lehigh and Availability: May in Lancaster, Berks, Lehigh and
Northampton Counties Northampton Counties
Evil Genius #ICantEven
Weyerbacher Wit
Crafted to appeal to all beer drinkers,
this refreshing, watermelon-infused Made with coriander, orange peel, grains of
blonde ale is the perfect beer to paradise and star anise, this crisp and hazy
share with your friends. Brewed Belgian-style wit has a slightly spicy aroma.
with German pilsner and wheat A refreshingly crisp wheat ale that finishes
malts and infused with all-natural with just a hint of tartness, Wit is ready to
watermelon, #ICantEven is smooth and highly-drinkable! be enjoyed throughout the warm weather
ABV: 5.5% Packages: 12 oz. bottles and draught months. ABV: 4.6% Packages: 12 oz. cans
Availability: Now! in Lancaster, Berks, Lehigh and and draught Availability: April in Lehigh and
Northampton Counties Northampton Counties
Evil Genius Weyerbacher Finally Legal
You’re Killing Me Smalls Originally released in June 2016 as
the brewery’s 21st Anniversary beer,
Evil Genius’ newest warm weather this big stout is brewed with Munich
quencher is a raspberry-infused lemon malts, smoked malts, cocoa nibs,
shandy! Brewed with a base of 2-row cocoa powder and vanilla. Rolling
barley and wheat, You’re Killing Me in at 13.5% ABV, Finally Legal has
Smalls is hopped delicately with warrior, rich chocolate flavor with hints
fermented with the brewery’s house of vanilla and a touch of smoky
ale yeast and infused with all-natural bacon. As if that’s not enough,
raspberry and lemon. ABV: 5.5% Packages: 12 oz. this tasty brew is blended with its
bottles and draught Availability: April in Lancaster, bourbon barrel-aged counterpart
Berks, Lehigh and Northampton Counties before packaging. ABV: 13.5% Packages: 12 oz.
bottles and draught Availability: April in Lehigh and
Evil Genius Ma! The Meatloaf! Northampton Counties
Ma! The Meatloaf! is a Belgian-style white
ale that starts as a classic witbier spiced Weyerbacher Daywrecker
with coriander and orange peel. Belgian Daywrecker is an Extra American ale
ale yeast takes over from there, creating brewed with Citra and Wakatu hops. The
an easy-drinking, fruit-forward wheat beer, late addition of these hops gives this beer
which is then made totally unique with a distinct brightness with citrusy, floral
an addition of mango in the fermenter. notes, while not overwhelming, rather
You’ve never had a wheat beer like this beautifully balancing the malt sweetness.
one before! ABV: 5.5% Packages: 12 oz. ABV: 10% Packages: 16 oz. cans and
bottles and draught Availability: April draught Availability: May in Lehigh and
in Lancaster, Berks, Lehigh and Northampton Counties
Northampton Counties
www.origlio.com HeadyTimes v.23 15SeasonalSELECTIONS
Great Lakes Heavy Seas Smooth Sail
Chillwave Double IPA Smooth Sail is a refreshingly delicious,
Inspired by the North Coast’s dedicated (and American wheat ale brewed with lemon
sometimes chilly) surf community, Great and orange peel for a citrus kick in the
Lakes’ DIPA will melt the ice in your beard finish. At 4.5% alcohol by volume, you’ll
and never lose its balance. Earthy, tropical have your new pool beer! Available in
Mosaic hops ride frontside here, followed by cans, it’s the perfect beer for trips to
a deft cutback of sweet honey malt. ABV: 9% the park, hiking or just sitting on the
Packages: 12 oz. bottles and draught beach with friends. Kick back, relax and
Availability: April in Lancaster, Berks, enjoy – a light breeze will take you to
Lehigh and Northampton Counties your happy place. ABV: 4.5% Packages: 12 oz. cans
and draught Availability: May in Berks, Lehigh and
Great Lakes Holy Moses Northampton Counties
Raspberry White Ale Heavy Seas
In the spirit of Moses Cleaveland’s thirst for Blackbeard’s Breakfast
discovery, Great Lakes’ classic white ale
meets fresh, juicy raspberries to forge a Now available in 12 oz. bottles, Blackbeard’s Breakfast
pint worth planting a flag in (or an orange is a robust porter with a New World twist. Aged in
slice!). Refreshment or bust! ABV: 6.2% bourbon barrels and brewed with Chesapeake Bay
Packages: 12 oz. bottles and Roasting Company’s Dark Sumatra
draught Availability: May in coffee, this porter is flavorful and
Lancaster, Berks, Lehigh and complex. Featuring unique English
Northampton Counties malts, Blackbeard’s Breakfast has
strong notes of caramel and
a slight nut character. Paired
Peak Summer Session with bourbon notes and the
Peak’s warm weather seasonal sumptuous Sumatran coffee,
can be described as a marriage this brew will please coffee
of a traditional summer wheat and beer connoisseurs alike.
beer and a West Coast pale ABV: 10% Packages: 12 oz.
ale. Locally grown wheat bottles and draught
provides a complex mouth Availability: May in
feel and Amarillo dry-hopping Berks, Lehigh and
gives the beer a citrusy aroma. Northampton Counties
ABV: 4.8% Packages: 12 oz. cans and draught
Availability: April in Lancaster, Berks, Lehigh and Heavy Seas
Northampton Counties Summer of the Pirate
Can Sampler
Peak Sweet Tarts Blueberry
It’s the Summer of the Pirate and it’s time to party
Sweet, tart blueberry marries like one! New for 2018, the Summer of the Pirate Can
crisp, fruity goodness, with a Sampler 12 pack is a truly unique package, perfect for
touch of sour that is entirely summertime relaxing by the pool. Included in this mix
refreshing in this seasonal beer. are: Smooth Sail summer
Made with blueberries grown in ale, TropiCannon citrus
Lincolnville, Maine, this sour ale IPA and Loose Cannon
has a light body and the perfect IPA. Availability: May
amount of flavor. ABV: 4.6% in Berks, Lehigh and
Packages: 12 oz. cans and Northampton Counties
draught Availability: Limited
quantities in May in
Lancaster, Berks, Lehigh and
Northampton Counties
16 HeadyTimes v.23 www.origlio.comYou can also read
