Franchisee Information - Milky Lane
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Franchisee Information
Contents Welcome 4 About Us 6 Why Milky Lane? 8 Our Brand 10 The Franchise Model 12 Design and Ambience 13 Menu and Products 14 Dining Options 15 Supply and Systems 16 Operations 16 Legal, Finance and Management 17 Design and Fit-out 18 Training Program 21 Human Resources 22 Technology 22 Marketing and Social Media 23 Join the Milky Lane Family 24 How to be Successful 26 Meet our Team 28 FAQ 32 Get in Touch 35
Welcome to the Our Vision
To make and be known for the best
Milky Lane franchise! burgers, cocktails and desserts.
What started as a dream has now become
Our Goal
It is our goal to provide support and services to
you with the highest level of honesty, integrity and
a fantastic reality for four guys from professionalism. Milky Lane takes the partnership
Bondi Beach in Sydney. we form with our franchisees very seriously,
To create a place where everyone feels
because it’s the foundation of our success. From
Since starting in 2016, we have been working hard
to develop a strong and unique business model
establishment and customer awareness, to
innovative technology, branding campaigns and welcome and loves the experience.
that has allowed us to be both successful and the latest marketing tools, we will be right by
profitable. We now want to share our superior your side, assisting you through this journey.
system and fantastic products with franchisees Comprehensive training and ongoing support
just like you, and help you deliver the same will keep you and your staff knowledgeable and
consistent quality and wow factor that the last competitive during the start-up phase, and well
250,000 plus people have experienced and loved into the future.
from our range of burgers, cocktails and desserts.
Milky Lane is ready for even bigger and better
Our Milky Lane training program is tailor made to things with a bright future ahead, and we are
guide you through all of our processes and every delighted that you are looking to be a part of
phase of the business, to provide you with the that with us. Milky Lane has achieved recognition
necessary skills for the success of your franchise. and respect while building market share, and our
We want you to succeed just as much as you do, potential is limited only by the creativity of our
after all! management and the vision of our owners.
Of course, the degree of your success will depend Our future in this growing industry is booming,
upon your willingness to learn and communicate and we welcome you to enjoy the ride with us!
with us and with your customers, and also on
Sincerely,
the amount of time and effort you are willing to
devote to learning and executing each phase of the Pete Haselhurst
business. However, we are here to help you get the Co-Founder and Managing Director
most out of our franchise.
4 5
About Us Industry at a Glance Burger Industry Structure
Burger Shops
Life Cycle Stage Mature Regulation Level Light
Milky Lane Bondi opened in 2016 and has
since become known as the burger place to Revenue Annual Growth 13–18 Annual Growth 18–23 Revenue Volatility Low Technology Change Low
be. Our creative and delightful menu delivers
and excites our customers every time. $7.0bn 2.7% 0.8% Capital Intensity Low Barriers to Entry Low
Each of our perfectly structured burgers exude Profit Wages Businesses
tasty succulence as a juicy, indulgent unit of joy!
Our creative mouth-watering desserts transport
you to a flavour utopia, and when paired with our
$539.2m $1.3bn 5,910 Industry Assistance Low Industry Globalisation Low
tantalising cocktails, you have the ultimate taste Concentration Level High Competition Level High
Restaurants
experience.
People come for the food and drinks, and stay for
the cool atmosphere, hip hop beats and old school
street art décor. Milky Lane is the place where the Revenue Annual Growth 13–18 Annual Growth 18–23
crowds want to be, and it shows based on how
busy we get. $20.0bn 3.5% 1.0%
Let’s Bite into the Burger Industry Together! Profit Wages Businesses
Australians love what we have to offer, and we
have the stats to prove it!
$881.8m $6.9bn 24,440 Industry Overview
As a whole, the Australian burger industry is
projected to grow at a slightly slower pace over
Milky Lane is positioned as a premium blend of the next five years, as consumer tastes continue to
Bars, Pubs, Nightclubs
burger, cocktail and dessert bar, and all three become more sophisticated. Because of this, the
industries are currently growing1. This means that premium end of the market, where Milky Lane is
we are in the place to be. positioned, is seeing the most growth in this sector.
Revenue Annual Growth 13–18 Annual Growth 18–23
$17.2bn 1.2% 1.1%
Rapidly changing consumer preferences and the The total industry revenue is anticipated to grow
entry of premium, gourmet burger shops have by an annualised 0.8% over the five years through
opened up a thriving trend which has supported 2022–23, to reach $7.3 billion.
Milky Lane’s revenue growth for the Fast Food
Profit Wages Businesses This is just a summary of the predicted results, and
Burger Shops industry over the past five years.
$1.3bn $3.7bn 5,906
we suggest that you perform your own research
into the industry.
1. IBISWorld Industry Report. Fast Food Burger Shops in Australia. September 2017.
7
Why Milky Lane?
Six reasons to call Milky Lane your new business venture
Social Media Perfect Pricing Unique Art and Design
In a highly digital and connected world where Our menu prices are strategically set Australians want the full décor experience
social media is everything, Milky Lane is within a value-based compromise today, and we offer that in spades. We take a
proving time and time again to be Australia’s
#1 brand when it comes to boutique burgers,
between low-grade commercial burger
brands and high-grade gourmet burger
lot of pride in ensuring that each store boasts
a flair for individualistic creative design, The Benefits of Becoming
cocktails and desserts. Who can blame people
for sharing our delicious works of art?
brands, making our product accessible,
great value and premium.
without being overpowering or intrusive,
through the use of hand-painted, old school
a Milky Lane Franchisee
street art. The idea being that everyone who
It’s this proposition blend that indicates
comes in instantly knows that it is a Milky
a quality dining experience, without the
Lane outlet, but appreciates the uniqueness. Milky Lane is one of Australia’s fastest
excessive price tag. growing burger brands
Superior Product Quality We have an amazing online presence on
social media
Our product’s ingredients are genuinely
Franchise Flexibility
sourced from quality local and national
suppliers, all of which are hand-selected Customer Service We understand that not all locations and
Professional and comprehensive training,
and screened by us for a variety of quality
reasons, including food safety approvals
Standards circumstances are the same, which is why
we offer a variety of franchise options that
covering every aspect of owning and
operating a Milky Lane store
from regulatory and international standard With a premium product comes premium can be opened in different venue locations.
certification bodies. We can’t make our service offered to restaurant diners, and These include Express, Full-Service and Food Support through all stages of the store
premium products without premium that’s engrained into our model’s DNA. Truck formats. Our ability to find better building process
ingredients. To offer the complete experience, we locations and negotiate competitive leasing
tailor our processes to ensure that people options provides a more functional franchise
who visit Milky Lane feel welcome and operation that is easily replicated from one
Ongoing training, infrastructure and
well looked after. store to the other, without losing its core marketing support to help you achieve
identity and brand proposition. success
8
Our Brand Today, we are focused on providing the world’s best product,
which revolves around the following four pillars of brand identity: Greatburgers
Milky Lane was established to create a unique Social Presence Value Pricing
wow-inspir ing
cocktails
burger dining experience – one which infuses Milky Lane has undoubtedly achieved
a very high level of success utilising our
Milky Lane delivers an outstanding
experience, and to produce ‘outstanding’
great burgers, wow-inspiring cocktails and social media and digital following. What’s comes at a premium price. However, we set
important to understand is that creating
designer desserts with old school hip hop that hype and expectations on social media is
our prices at a reasonable level which we
believe offers options to families and higher
makes you feel alive and ready to dance! one thing, but delivering on that expectation socio-economic demographics alike. We’ve
is where we have differentiated ourselves learnt the importance of pricing ‘right’ and
Our brand grew from strength to strength by and delighted our customers. It’s this which we’ve developed pricing strategies to fit
& designer
providing an enjoyable experience to our customers makes our brand so exciting: what you see varying landscapes, because we believe that,
first and foremost, which was then amplified out to is what you get. as a brand, we need to be flexible in order to
the masses with the power of social media. grow and to survive in a competitive space.
dess�rts
Milky Lane has established a global brand with By making luxury affordable, we reach a
franchise interest from across the world due Genuine Quality wider range of appreciative customers.
to our trendy combination of innovative menu We only provide and use quality products
development and social media reach. What got in everything we do. Our suppliers are
us there was our behind-the-scenes work by our handpicked for the produce they supply The Full Service Package
innovative development and knowledgeable and provide to our stores. All of our products Our service starts from the second you arrive
team, who built our systems and model that we must comply with Australian Food Safety at the Milky Lane doors with a ‘Welcome to
still use successfully today. As a boutique burger and Control requirements and in most Milky Lane’ entrance. Our DJs, and unique art
brand, there is no business in Australia that has instances, are ISO9000 certified, because designs and installations enhance the visual
the same level of viral interest in the brand and the there is no substitute for quality. and audible experience, and the moment
interaction on social media as Milky Lane. your food and drinks arrive at your table,
the entire service comes together.
Right On Time
Time is everything in a service industry, so we
have taken an innovative step to streamline
our processes. This starts with suppliers and
partners outside of the restaurant, and ends
with cooking and customer management
in the restaurant. Time can make or break
a business, and so everything we do has an
element of time management built in.
10 11
Franchise Model
Store Floor Area Investment Required
Size between 80–350m2 with Varies dependent upon individual
minimum shop frontage of 4m circumstances including landlords site
contributions, size of the premises,
level and type of equipment, and
Store Indicative Rents can range from AUD$250,000 to
$60,000–$350,000 per annum $650,000 plus GST in Australia.
Initial Franchise Fee Trading Hours
$70,000 plus GST Opening hours are typically seven
Design &
days a week from:
• 12:00pm to 11:00pm (Sun–Thurs)
Ongoing Franchise Fee • 12:00pm to 01:00am (Fri–Sat)
6.5% of gross sales
Ambience
Online Advertising Fee Site Features
Ample public access car parking,
2% of gross sales
great site with a good tenancy mix,
three phase power, air conditioning,
grease trap, extraction, and gas line.
We are proud of the characteristic décor
of all of our restaurants.
Milky Lane designs each store individually
with our team of interior designers, artists and
installers, all of whom have helped make the
brand become what it is today. Underlying the
extraordinary art and individual design pieces,
Milky Lane embraces a mix of urban style with
the freedom of expression, which blend together
to create our unique sense of style.
It creates a modern, trendy vibe that adds a
little extra touch to our dining experience, and
our customers love it.
12
Menu & Products Dining
Our menu makes up the core of who we are, and we have spent a lot of
time and research getting it right for our customers.
Options
Dine In
Where dine-in facilities are available, a customer
orders at the counter and then is seated on a
first-come-first-serve basis.
Burgers Drinks and Cocktails
The Milky Lane menu is built around Your customers can wash those burgers Takeaway
amazing, designer burgers of all shapes, down with our range of thick shakes, A customer has the option to either order the
ingredients and sizes. Try the Lil Weezy with beers, wines and cocktails, designed to items from our online menu and then pick it up
Wagyu beef, American cheddar and mustard, accommodate any thirst and any taste. from one of their closest locations, or they can
our Kevin Bacon with double smoked order the items at the store from the counter and
But just before you thought we couldn’t
maple bacon, caramelised onions and wait to collect it in-store.
possibly have more, we also serve spirits,
pickles, or perhaps our Chic-Kanye, with the
for those who want that little bit more.
unforgettable crispy southern fried chicken.
Delivery
If you're vegetarian or need a gluten free Desserts A customer orders the items online or by phone,
option, we have plenty for you too, such
as The Drake, with a black bean, lentil and Your patrons can complete their meal with and the nearest location will deliver the order to
sweet potato patty. We even have sizes for a range of our stylish, signature desserts them in the designated time.
the little ones too. that are Instagram worthy without any Order restrictions will apply, where a customer’s
filters! Sweet churros, waffles and a Nutella delivery address is outside the acceptable radius
Whatever your flavour, we have burgers to cheesecake put the cherry on a perfect dining
keep your customers coming back for more. of the nearest store.
experience, and leave them smiling.
Extras
A designer burger place isn’t truly one
without sides, and we have everything from
popcorn chicken pieces to fries.
14 15
Supply & Operations Legal, Finance
Systems At Milky Lane, we employ a Franchise Operations
Team who are a team of experts with a wealth
of experience and knowledge in Milky Lane and
franchising.
& Management
Suppliers If you become a Franchisee, this team will guide We understand that buying a Access to Funding and Cash Flow
Milky Lane has worked since 2016 on selecting you through the initial training and provide business can be an overwhelming Are you looking for more funding to
our preferred suppliers and partners which help ongoing support and training once you receive experience, so we have put together finance your operations? We can help
us contribute to the delicious meals we present the keys to your store. a team of experienced professionals, organise it for you!
to our customers every day. We’ve chosen our
You will then be allocated a Franchise Consultant including legal, design, construction,
products on quality and not on price, because • No deposit or upfront payment
and Market Manager, who will assist you with finance and operations, who can
we believe that Australia has the freshest • No payments for the first 6 months
ongoing store operations including meeting all support Franchisees at every step
ingredients and highest quality meats in the
legislative requirements, improving operational of their journey, to ensure they are • Unsecured finance
world.
effectiveness and efficiencies by adopting best always well-informed about all • Flexible agreement with minimum
practice. This support is only ever a phone call away. aspects of the business. 12-month term
Taste is the finishing touch to everything • Option to purchase all or some
we work on and we’re proud to support Operation Manual The following services can be
of the equipment every year
• Flat rental per year
Australian businesses – it’s a win-win! The Milky Lane Operations Manual has been accessed through the Milky Lane
network to assist you:
written and compiled as a reference document • Own the equipment at the end
to assist Franchisees in the development and of 5 years for $1
Legal Documents operation of their franchise.
• Legal Services
• Enjoy the immediate tax benefits
Milky Lane provides you with all the legal • Construction and Fit-out
rather than depreciating the
framework and tools you need to feel entirely • Architectural Design Services
comfortable in respect to your new franchise.
Every detail of the design and operation of a • Technology Consultants
equipment over 10 years
• Renting is off balance sheet, and
We provide a comprehensive suite of relevant Milky Lane outlet is important to develop and • Insurance Services therefore doesn’t affect your
legal documents, from Franchise Agreements, maintain uniform operating standards and • Logistics Services capacity to borrow in the future
Disclosure Documents, License Agreements and • Fast and streamlined approval
Services Agreements, as well as provide access consistent branding. process.
to a range of legal advisors who can assist in
providing independent advice to you when it This is why we provide you with a great level of
comes to these documents. detail surrounding every aspect of the business.
This manual is designed to outline all aspects of
the business and help guide you in creating a
successful store.
16 17
Design
& Fit-out
We want to share our authentic
90s
hip hop
street art with you!
Our décor is early 90s hip hop meets new age
industrial style, with side walls that are covered
in unique Milky Lane artwork and installations or
music-inspired wallpaper and custom spray painted
designs, all revolving around a centrepiece
meets
counter which makes for a clean, but inviting
new ag�
place for customers to place their orders,
topped with a visible cooking area with direct
site to the burger ovens.
We have designated support teams which include
industrial
an Architectural Designer and Fit-Out Project
Manager who will work as a team with both you
and the Milky Lane Operations Coordinator to
finalise the schematic design of your store, while
providing you with a turnkey solution for outlet
design and development.
This all means that you receive a comprehensive,
style
visual architectural design for the outlet, and
fit-out construction is managed efficiently and
cost effectively.
18 19Training Program
Milky Lane provides a comprehensive training program prior to
operating your own store. This is an 8-week process where you
will receive both theoretical and practical, hands-on experience.
By the end of the 8 weeks, you will have acquired Training Overview
the skills and knowledge in all areas of store
Milky Lane has designed a specific and
operations, and be guided to establish effective
comprehensive training program for new and
systems and procedures to ensure the smooth
existing Franchisees that provides a blend of
running of your store. You will also be shown
theoretical information, pragmatic on-the-job
simple and highly effective business management
training and regulatory certifications for better and
principles, such as establishing an effective
consistent business results.
marketing plan, to ensure the success of your
business. The Milky Lane training program includes:
The goal of this franchise training program is to • Three comprehensive orientation training courses
have you trained and set up in your own store
• A Food Safety Supervisor (FSS) certification course
within 9 weeks. To do this, each week we will give
you a set of skills which you need to acquire and • Regular, ongoing refresher training courses
practise over that week. There will also be certain
reading assignments and tasks which will need to
be scheduled around the learning of those skills.
You may also need to attend some classes and
complete tests over the life of the course.
Your trainer will help guide you to complete all
required tasks. You may find you need to spend
more time practicing certain skills which are new
to you, yet you may breeze through other sections.
Mastering the basics and not just knowing them is
very important. To this end, we will work with you to
focus on those skills that need more attention.
20 21Human Technology Marketing & Social
Resources Through the use of superior, custom-designed
technology solutions, we are able to improve
At Milky Lane, an effective Marketing program is
not only an integral part of our branding– it is also
essential to the prosperity of your business.
Marketing Tactics
The Milky Lane Marketing department is
responsible for all internal and external marketing
In this industry, people power is everything! our customer service and convenience to help Due to the customer base, burger restaurants like of Milky Lane Australia. Marketing plays an integral
We want to help you get this perfect. compete with other fast-food alternatives Milky Lane are an advertising-driven business,
which means an initial, large-scale campaign will
role in the ongoing support you will receive from
Milky Lane as a Franchisee.
available in the market. be required, followed by selective, ongoing
Our specialised human resources service offers advertising as required. They are in charge of the company’s ongoing
a useable structure to Franchisees, with a For example, we use a digital ordering system which marketing and promotions, and will put your
comprehensive recruitment strategy designed offers a user-friendly and convenient option for our financial contributions towards the following
to help support new Franchisees during the initial customers to select what they want from our menu. Effective advertising is essential in sustaining marketing activities:
phases of building a team, as well as maintaining
a solid and well-trained workforce.
In taking this one step further, we are currently business and generating scalable growth. Promotions
looking into developing a smartphone app which • New product development
We share our Milky Lane systems and procedures will further develop our online and mobile ordering Due to Milky Lane’s considerable level of national
brand awareness, you will benefit from decent Communications and PR
in recruiting, performance management, payroll platforms for our patrons.
brand equity and recognisability by customers, • Generating a positive local and National presence
and rostering with our Franchisees to enable them
Internally we are rolling out an automated • Public relations support
to build and retain the best team possible. as well as our national or regional marketing and
inventory system that will enable automatic • Social media communication: Facebook, YouTube,
advertising efforts. However, many Franchisees
Our staff schedule and costing system is also robust fulfilment and cost effective logistical controls, Instagram, Twitter, Google Plus
will be required to perform marketing and sales
and facilitates cost-effective team management. ensuring you will always have the products to sell
activities within their local markets of operation, Online Digital
in keeping with your sales volumes. In conjunction
to continue promoting their outlet. • Milky Lane website
with this, we are upgrading our Point of Sales (PoS)
But never fear! We will always be there to assist you • Online ordering
solution to provide better up-to-date reporting
throughout the whole process to build an effective • Search engine marketing and search engine
to Franchisees and off-site access, enabling
and highly tailored marketing and sales plan. optimisation
the management and transparency of outlet
• Social media development and management
performance without being in the outlet premises. The objective of our marketing campaigns is to
position Milky Lane as a premium, gourmet burger Production and Print
To encourage sales, our customer loyalty system
restaurant, with an urban edge that Australians • POS (point of sale) material
has been specifically designed to encourage repeat
love and feel welcomed to visit. • Local store marketing (LSM) production, print and
business, and is integrated with our point of sale
distributions
system to maximise efficiency and maximise cross-
selling opportunities to our growing customer base.
22 23Join the The steps to becoming a franchisee are as follows:
Milky Lane
1. The Application Form 4. Meet the Team The balance of your franchise and training fees are
Complete an application form, which asks you a This is your opportunity as a potential franchisee payable upon signing this agreement. Then boom!
series of questions we need to know about you. to meet with our team. This meeting will help us to Welcome to the Milky Lane team!
Family
Once done, pay the application fee (which is get to know each other and discuss future plans
completely refundable if you don't proceed). and opportunities with Milky Lane. We can answer 8. Learning the Ropes
all of the questions you have and help you gain a Your Milky Lane training will take 8 weeks in total,
Your application is then reviewed and assessed by
thorough understanding of the business as a whole. starting with 2 weeks at our Central Kitchen
our franchise selection team who, if they find your
application meets the initial selection criteria, will Operations. For approximately 4 weeks of this
Milky Lane takes the process of franchisee contact you to invite you to attend a meeting at 5. Due Diligence period, your training will be delivered in one of
one of our outlets. At this stage, we recommend you undertake your our company stores, where you will be coached
selection very seriously. Our objective is own independent assessment and review to make in all operational aspects of the business by our
to ensure every franchisee in the network 2. Read The Franchise Disclosure Kit sure this is the right opportunity for you. Taking on experienced Store Managers. You will also get the
a business is a serious venture, so we recommend opportunity to practice your new skills in a real store.
On receipt of your application form and fee, we
is successful, which is why we look for the will send you a copy of our current Franchise
seeking independent legal, business and accounting You will complete your final two weeks of our training
advice, speaking to existing Franchisees, and asking
following attributes in potential franchisees: Disclosure Kit. This will provide you with a detailed
us as many questions as you think are necessary to
in a store closer to home (subject to availability),
understanding of our franchise model and help you where you will be working under the guidance of one
A passion, commitment and drive to succeed give you peace of mind. of our approved franchise partners. But it doesn’t
to determine if this is the right business opportunity
for you. Whilst we are reviewing and assessing your end there! A week before your store opens, our
Strong leadership skills application, you should be reviewing this information 6. Ready to Commit dedicated training and operational support team
so that you can come to your meeting with lots of Now that we’ve all got to know each other, and you will come to your new store to help you with set up,
relevant questions, which we can answer. are all set up and ready to go, we can start to move recruitment and training of new staff.
Good people skills
toward the final stages. If our working chemistry
Good administration skills 3. Consider Your Position is all good, we will send you a conditional approval 9. Flip those Burgers!
letter, advising you of the next steps. We will also While you are busy learning about your new
This point is a great time to consider how you will
ask you to sign a Franchise Offer to confirm your business, our building team will be planning,
Entrepreneurial flair finance your new business venture. If you know that
commitment to Milky Lane moving forward and to designing and building your store to our brand
you may need to raise additional funds, you should
pay a further deposit, so that we can start actively specifications. They will handle everything from
approach your own funding institution, however
An ability to have fun and work in a young, looking for the perfect site for your new store.
we can provide you with contact details for an applying for permits, to putting the finishing
energetic and vibrant organisation
independent franchise finance broker, who may be touches to your unique and beautiful new outlet.
able to assist you. 7. It’s Time to Sign!
Once we have found you a site that we all agree on, 10. Let’s get Building
now is the time to formalise our arrangement and It’s time to get started! From your very first day,
provide you with an investment summary estimate. our operations team will be performing on-the-job
If you are happy with this, we will instruct our training to help guide you through the first week and
lawyers to draw up your final Franchise Agreement. ensure the successful launch of your Milky Lane store.
24How to be
To be a prospective franchisee, you will need
to possess the following essential attributes:
Successful
A positive attitude
Appreciation of a quality burger
Excellent communication skills
We want your business to be extremely
An ability to provide outstanding customer service
profitable and uphold the fantastic brand
Able to manage and motivate your employees
name that we have spent so long to build.
To be successful, a Milky Lane Franchisee is Possess a high level of energy and enthusiasm
enthusiastic about hospitality and people
management, and takes great pride in making Be hard working and keen to learn new things
customers happy. To that effect, a friendly and
outgoing personality is absolutely essential. Have a strong desire to achieve and succeed
Be prepared to take directions and be an active
team player as part of the Milky Lane franchise
system
Unleash your fantastic planning & organising skills
Be a passionate Milky Lane brand ambassador
Act with integrity
If you are someone who ticks all of these
boxes, you are the ideal candidate to join our
Milky Lane team!
26 27Our Founders
L a n e
M i lky l t b y
s bui
wa
re a t i v e
4 c g
Pete Haselhurst is a passionate and Christian Avant is an online social Scott Findlay has cooked for the likes Patrick Killalea also started his
i n
driven entrepreneur, whose big ideas media, marketing and PR guru who of Beyoncé, Rihanna and Sir Paul cooking career in New Zealand,
o v
have led him to achieve his impressive has single-handedly driven the online McCartney. After training in Australia working and training in some of the
er l
business portfolio. With over ten success story and viral marketing of and New Zealand, Scott headed over top most renowned restaurants at
g
years’ experience working in various Milky Lane. Christian is the Marketing to London and started working for the time. Patrick has worked with
u r
hospitality and large event roles, Director and plays a vital role in Gordon Ramsey. Scott is the Head the likes of Simon Gault and Peter
&b s
Pete today owns and operates a product development, engaging our Chef and creator of all things tasty Gordon. He can list Madonna, Gwen
y
portfolio within a number of sectors target audience and building our within Milky Lane. Watching Scott Stefani and Tom Jones as a few of his
i b o
including Health and Fitness, Events, brand equity. in action is a show within itself! celebrity clients. Patrick is our hands-
nd
Education and Hospitality. Pete is the A big weekend can see over 2,000 on Operational Director who has
Bo
Managing Director and is responsible burgers flipped out of our 20 square worked in every area a restaurant
for the Franchise Expansion. meter kitchen. has to offer.
28 29Our Management Team
Pete Haselhurst Christian Avant Scott Findlay Patrick Killalea
Managing Director Marketing Director Head Chef – Operations Director
- his role is to direct – his role is to take he’s responsible – he’s responsible
and deliver the care of the public for the menu for overall operation
group strategy relations, marketing, design, product of each individual
with a focus on the social media and development and restaurant, the
franchise model launch of every successful execution preferred suppliers
expansion. Pete new site along with of the kitchen and partners, and
assists in the management team keeping the Milky Lane brand current procedures as well as the training and to make sure the restaurants are open
development and ensures that targets and relevant in the digital and social development of senior kitchen staff and operating.
and budgets are met throughout the realms. through the franchise group. As a key
Milky Lane Group. Pete has a hands- member to the group, it is Scott who
on approach throughout the approval brings the vision to life.
and development process of future
franchisees.
Simon Burke Doug Downer Kyle Rankin Louis Dixon
General Manager Business Restaurant Bar Manager –
– he’s responsible Development Manager – Kyle’s focusing on all
for implementing Manager – Doug focus with the things beverage
strategic objectives, has been in business is front of related, Louis is
developing franchising for over house operational responsible for
operations strategy, 25 years, including 14 excellence. Kyle ensuring that the Partners and Programs
designing services years at McDonald's. is responsible Milky Lane brand
Milky Lane will provide you
and processes, planning, controlling, Doug has set up 4 franchise systems for the day to day execution of the stays current with its beverage
with a working model of
training, improving operations and and run 8 as CEO or GM. Doug brings business on a guest focused front. offering, is always presentable and
partners and programs that
corporate reporting. His job is to help a world of franchising experience to the Kyle is responsible for ensuring that retaining its wow factor. Louis is
will instantly help you monitor
franchisees optimise the sales and group and is responsible for the initial all aspects of the brand's standard of responsible for beverage planning and
the success of your business.
profit from their respective franchises vetting and business development service are met and all of our Milky menu development in conjunction
Our partners and programs
and grow the number of new of all prospective franchise partners. Lane team are trained to deliver an with Kyle and together they bring the
are tested and give you, as
franchisees in our network. Doug’s primary focus is to help set exceptional guest experience. Milky Lane experience to the guests
the Franchisee, the best tools
the franchise partners up and lay the who walk through our doors.
to operate with.
foundations for their long-term success
30 with the group.
31FAQ
Q: What is the total investment and Q: Do I need citizenship or residency? Q: Does Milky Lane offer financing?
ongoing costs?
Yes. All Guarantors and Owners of a Sub-Franchise Milky Lane can assist Franchisees obtain finance
The investment can vary depending on many company entity must be permanent residents if required.
factors. Location of the store, landlord's site of the country in which the store is located. This
Q: How much money can a Franchisee expect
contributions, size of the premises, level and policy applies to the 51% majority shareholder, any
to earn?
type of equipment can all vary. The minimum minority business partner/s and the spouse of the
requirement for investment is $150,000 – 51% majority shareholder. The Spouse of the 51% Earnings from a store can vary widely and Milky
$600,000 (+GST) dependent on the site in majority shareholder in the Sub-Franchisee entity is Lane cannot estimate the results of any particular
Australia. There is also an initial franchise fee required to be a Guarantor under the Sub-Franchise Franchisee. Success is based on a number of
of $70,000 (+GST). Agreement. For the purposes of this Policy, “Spouse” factors; the most important of which is the
means the married or de facto partner of the 51% excellence in operational standards upheld by the
Please note that these costs exclude the real
Shareholder. This includes a couple, of any gender, Franchisee. There are business risks involved in
estate cost. A royalty fee of 6.5% of gross sales is
living together on a genuine domestic basis. starting any new business and earnings are not
paid every month and each outlet contributes a
predictable.
maximum of 2% of sales towards online advertising. Q: What if I don’t have enough money?
Q: I am definitely interested in joining the
Q: How long does the whole process take? You can have one or multiple business partners to
Milky Lane family. What do I do next?
be shareholders in the store to ensure you have
You could open your new store in as little as
enough funds to purchase a store. Please contact us with your expression of interest.
4 months. You need to allow for 8 weeks of
On receipt, we will send you an information pack
training and for the store build to be completed. Q: Will I be responsible for hiring staff?
along with the Comprehensive Application Form
Your cooperation with the Franchising team
Yes. Milky Lane Operations Team will help you to and the Confidentiality Agreement for you to
will ensure your application progresses as quickly
recruit and train staff. complete and submit to Milky Lane. All information
as possible.
will be treated in strict confidence. When an
Q: How long do I have to own the store for?
Q: Can I have other businesses as well as opportunity arises, we will arrange for an interview
a Milky Lane Franchise? You can sell your store at any time. to discuss the next step in becoming a Milky Lane
Q: Must the Franchisee have prior experience Franchisee.
At this point in time we only accept owner
operator applications who are invested in running in restaurant operations?
a successful store. Therefore, we suggest that you
No experience is required although related
do not have any other business interests when
experience is useful. Milky Lane will provide
you become a Franchisee, however, this is not
comprehensive training at our own stores. The
mandatory.
passion and effort of the Franchisee is the most
important element of success.
32 33Get in Touch To find out more about becoming a Milky Lane franchisee, please contact: Doug Downer Business Development Manager Email: doug@milkylane.co Phone: +61 (0)413 284 824
© 2018 Milky Lane | MilkyLane.co
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