FROM ASPHALT TO ASPIRATION: Activating support for bike infrastructure - PeopleForBikes
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FROM ASPHALT TO ASPIRATION:
Activating support for bike infrastructure
1
IT’S TAKING TOO LONG TO GET GOOD
BIKE INFRASTRUCTURE ON THE
GROUND IN OUR CITIES
2
HOW DO WE CHANGE THE
CONVERSATION TO RALLY BIGGER,
BROADER PUBLIC SUPPORT?
3
4
TABLE OF CONTENTS
» METHODOLOGY
» SUPPORT FOR BIKE INFRASTRUCTURE
» SHIFT THE CONVERSATION
» RESONANT MESSAGE
» APPLYING THE MESSAGE
» PUTTING IT ALL TOGETHER
» REAL WORLD EXAMPLES
5
METHODOLOGY
WHAT
25 minute online
survey among PORTLAND
3,000 respondents
WHO
Cross-section of PITTSBURGH
adults (18+) who CHICAGO
either live in the
DENVER
city, commute to
the city for work or
school or visit the
LOS ANGELES
city regularly
WHERE ATLANTA
Eight metro U.S.
markets
AUSTIN NEW ORLEANS
6
METHODOLOGY
GENDER AGE
23% 20% 16% 17%
51% F M 48% 12% 9%
3%
18-24 25-34 35-44 45-54 55-64 65-74 75+
TOTAL HOUSEHOLD NET INCOME FOR RACE NO. OF PEOPLE IN HOUSEHOLD
2017 (BEFORE TAXES)
White/Caucasian 69%
33% 35% Black/African American 18%
27% Hispanic 15%
Asian/Asian American
Native American 2%
7%
1(34%)
in 3
Less than $50k $100k
Some other race
5%
$50k to $99k or more Have children in the household
Prefer not to answer
2%
Throughout this presentation, totals may not sum to 100% and net totals might not sum to the total of the responses included in the net due to rounding.
7
METHODOLOGY
POLITICAL AFFILIATION
43%
35%
22% 5%
3rd Party
30%
Independent
Republican Democrat All Others
GENERAL APPROACH
88%
Very Liberal 16% 36%
Total Liberal
Somewhat Liberal 20%
Moderate 33%
Somewhat Conservative
17% 26%
Total Conservative
ARE REGISTERED
Very Conservative
10%
TO VOTE DK/Refused
5%
Throughout this presentation, totals may not sum to 100% and net totals might not sum to the total of the responses included in the net due to rounding.
8
GOOD NEWS: WE ALMOST
HAVE THE SUPPORT WE NEED
TO GET THE FINAL MILE OF
BIKE INFRASTRUCTURE.
9BAD NEWS: OUR SUPPORT
IS WEAK RELATIVE TO OTHER
CITY IMPROVEMENT DESIRES.
10WE CAN WIN IF WE CHANGE THE WAY
WE TALK ABOUT BIKE INFRASTRUCTURE,
ITS BENEFITS AND WHO BENEFITS.
11SUPPORT FOR BIKE INFRASTRUCTURE
Great, but not strong support.
EXTREMELY LIKELY 22% SOMEWHAT UNLIKELY 19%
SOMEWHAT LIKELY 47% NOT ALL THAT LIKELY 13%
LIKELY 69% UNLIKELY 31%
“ I do not bike often, but many
of my friends do....Knowing that
more people would bike if they
felt safer would be a benefit to
the whole community.
“
While I appreciate the idea, they
are reckless, don’t observe the
laws, get in the way and make
conditions much less safe for
drivers and pedestrians.
12SUPPORT FOR BIKE INFRASTRUCTURE
People support bike infrastructure,
but it’s not as important as other
transportation needs.
10% 12%
QUESTION: Compared to other
transportation issues in [CITY], improving 15%
bike infrastructure is…
29%
Much More Important Much Less Important
Somewhat More Important Not at all Important 35%
Somewhat Less Important
13SUPPORT FOR BIKE INFRASTRUCTURE
We gain greater support when bike
infrastructure is put within the
context of overall mobility.
I would support improved bike infrastructure 36%
if we could also get other improvements
such as better roads and parking.
81% TOTAL AGREE 19% TOTAL DISAGREE 45%
13%
6%
Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 14SUPPORT FOR BIKE INFRASTRUCTURE
More transportation options solve
traffic problems—people see bikes
as a solution, not a problem.
The only way to solve our traffic More people on 26%
31%
problems is to give people more bikes will reduce
options to get where they’re traffic congestion.
going, including more bike
lanes and public transit. 45% 71% TOTAL AGREE 46%
29% TOTAL DISAGREE
75% TOTAL AGREE
25% TOTAL DISAGREE 17% 19%
7% 10%
Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 15WHEN CONNECTED TO OVERALL MOBILITY,
BIKE INFRASTRUCTURE TURNS ASPHALT
INTO ASPIRATION.
16SUPPORT FOR BIKE INFRASTRUCTURE
76% agree: Bike lanes are important to increase mobility and
opportunity. If connected to public transit, they would help
people get around faster. Most say they would be proud to
live in a city with many bike lanes.
Bike lanes are important to increase 76% TOTAL AGREE
mobility and opportunity in the city. 8% 16% 48% 28% 24% TOTAL DISAGREE
Bike lanes that are connected to 76% TOTAL AGREE
public transportation help people 7% 17% 49% 28% 24% TOTAL DISAGREE
get around faster.
I would be proud to live in a city 73% TOTAL AGREE
with a lot of bike lanes. 9% 19% 45% 27% 28% TOTAL DISAGREE
Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 17BIKE ADVOCATES NEED TO
SHIFT THE CONVERSATION.
18SHIFT THE CONVERSATION
People want accountability for cars and bikers;
bike infrastructure is the way to greater livability.
Bikers need to adhere to the rules of the road and
88% TOTAL AGREE
be held accountable for breaking those rules in the 3% 10% 31% 57% 13% TOTAL DISAGREE
same way as drivers.
All bikers and drivers should be required to 85% TOTAL AGREE
have basic education on how to share the road. 4% 11% 39% 46% 15% TOTAL DISAGREE
Protected bike lanes would make the rules of the 79% TOTAL AGREE
road clear for bikers, motorists and pedestrians. 7% 14% 45% 34% 21% TOTAL DISAGREE
Bike lanes combined with road, sidewalk and
75% TOTAL AGREE
transit improvements would make my community 8% 18% 45% 30% 25% TOTAL DISAGREE
more livable.
Agree Completely Agree Somewhat Disagree Somewhat Disagree Completely 19“IF I HAD ASKED PEOPLE WHAT THEY
WANTED, THEY WOULD HAVE SAID
FASTER HORSES.”
—HENRY FORD
20SHIFT THE CONVERSATION
Mobility Motivations Ladder
SOCIETAL
OUTCOMES » SOCIETAL PROTECTION SOCIETAL COHESION SOCIETAL VIGOR SOCIETAL MAINTENANCE
VALUES » CITIZENSHIP SECURITY ACTUALIZATION ACCOMPLISHMENT
EMOTIONS » RESPECTED INDEPENDENT RELAXED FORWARD THINKING ADVENTUROUS
SCHEDULE URBAN COMMUNITY
»
DRIVEN DEVELOPMENT DEVELOPMENT SOCIAL MOBILITY COMMUNITY PROTECTION
BENEFITS
WELL-BEING
PUBLIC TRANSPORTATION
»
SCHEDULE FRIENDLY BIKE FRIENDLY CAR FRIENDLY CIVIC FRIENDLY
FRIENDLY
ATTRIBUTES
ENVIRONMENTALLY
PLAY FRIENDLY
FRIENDLY
21SHIFT THE CONVERSATION
Mobility Motivations: Schedule Driven 38%
» I am able to lead a more active, fulfilling life » I am able to maintain my independence
VALUES » I am able to keep balance in my life ACTUALIZATION » I am able to accomplish more
» I am able to enjoy life
» Independent » Responsible
» Calm » Comfortable
» In control » Secure
» Relaxed » Content
EMOTIONS » Happy » Productive
RELAXED INDEPENDENT » Free » Confident
» Fortunate » Empowered
» Relieved
» Competent
» I can decide where I am going » I have more control over my schedule
BENEFITS » I can decide when I am going somewhere SCHEDULE DRIVEN » Saves time
» I can get more done
» Ease of using a car »T
akes a consistent amount of
» Limited traffic congestion time to get there each time
ATTRIBUTES » Roads in good condition CAR FRIENDLY SCHEDULE FRIENDLY » Efficient use of time
»C
an anticipate when I have to
» Motorist safety
leave to get where I’m going
» Time it takes
» Direct route to destination
» Convenience
» Can rely on it to work as expected
22SHIFT THE CONVERSATION
Mobility Motivations: Urban Development 17%
» I am taking care of the world around me
VALUES CITIZENSHIP » I am contributing to a better society
» I am able to live a more healthful life
» Modern
FORWARD THINKING » Progressive
» Diverse
EMOTIONS
» Grows the economy » Increases entertainment and recreation options
» Improves reputation of the city URBAN DEVELOPMENT » I can take advantage of more opportunities
in the city
BENEFITS SCHEDULE FRIENDLY CIVIC FRIENDLY
ENVIRONMENTALLY PUBLIC TRANSPORTATION
»T
akes a consistent amount of » People from every walk of life
FRIENDLY FRIENDLY
time to get there each time have access
» Efficient use of time » Serves everyone equally
» Less pollution »E
ase of using public
ATTRIBUTES »C
an anticipate when I have to
leave to get where I’m going
»R
eduction in the number of
cars on the road
transportation
»U
pdated public
» Pedestrian safety
» Resident safety
» Time it takes transportation networks » Good lighting/well lit
» Low energy consumption
» Direct route to destination »T
here are alternatives to » Good signage
» Environmentally friendly
» Convenience driving a motor vehicle
»C
an rely on it to work as » Ease of walking
expected
23SHIFT THE CONVERSATION
Mobility Motivations: Community Development 12%
» I am taking care of the world around me
VALUES CITIZENSHIP » I am contributing to a better society
» I am able to live a more healthful life
» Modern
FORWARD THINKING » Progressive
EMOTIONS » Diverse
» Increases interaction » Promotes friendliness
COMMUNITY with others » Builds trust
DEVELOPMENT » Brings people together
BENEFITS » Creates community
» Grows civic pride
» Breaks down barriers
» Availability of bike racks
BIKE FRIENDLY » Availability of bikeshare
» Bicyclist safety
ATTRIBUTES » Provides exercise while
getting where I need to go
24SHIFT THE CONVERSATION
Hybrid Pathway Map of Schedule Driven,
Urban & Community Development Pathways 67%
SOCIETAL SOCIETAL VIGOR
SOCIETAL
OUTCOMES MAINTENANCE
VALUES CITIZENSHIP ACTUALIZATION
EMOTIONS INDEPENDENT RELAXED FORWARD THINKING
COMMUNITY
BENEFITS DEVELOPMENT
SCHEDULE DRIVEN URBAN DEVELOPMENT
PUBLIC TRANSPORTATION ENVIRONMENTALLY
ATTRIBUTES SCHEDULE FRIENDLY BIKE FRIENDLY CAR FRIENDLY
FRIENDLY
CIVIC FRIENDLY
FRIENDLY
Schedule Driven Pathway Urban Development Pathway Community Development Pathway 25WE CAN CAST THE WIDEST NET AND
CAPTURE THE GREATEST NUMBER
THROUGH COMMONALITIES.
26SHIFT THE CONVERSATION
The Schedule Driven are least likely to support bike
infrastructure, but they will if it supports
their desired lifestyle.
8%
12%
13%
12%
67%
Critical Mass
17%
38%
Well-Being Community Protection Social Mobility Community Development Urban Development Schedule Driven 27SHIFT THE CONVERSATION
Schedule Driven Urban Community Social Mobility Community Well-Being
38% Development 17% Development 12% 13% Protection 12% 8%
SOCIETAL » Vigor » Maintenance » Maintenance
» Maintenance
» Protection
» Maintenance
OUTCOMES » Protection » Vigor
VALUES » Actualization » Citizenship » Citizenship » Actualization » Actualization » Actualization
» Independent »F
orward » Forward » Independent
EMOTIONS » Relaxed Thinking Thinking
» Independent » Relaxed
» Relaxed
»S
chedule » Urban » Community » Social » Community
BENEFITS Driven Development Development Mobility Protection
» Well-Being
»E nviromental
Friendly
» Car Friendly
» Schedule
ATTRIBUTES » Schedule
Friendly
» Bike Friendly »C
ivic Friendly »C
ivic Friendly »C
ivic Friendly
Friendly
» Public Transport
» Civic Friendly
» Well-Being »C ommunity » Social Mobility »C ommunity
Top Benefit of Biking »S chedule Driven » Well-Being
»U rban Protection »C ommunity Protection
Infrastructure » Well-Being » Social Mobility
Development » Well-Being Protection » Social Mobility
How biking » Bike Friendly » Bike Friendly » Bike Friendly » Bike Friendly » Bike Friendly » Bike Friendly
infrastructure will » Environmental » Environmental » Environmental » Environmental » Environmental » Environmental
improve transportation Friendly Friendly Friendly Friendly Friendly Friendly
VERY MINIMAL VERY MINIMAL VERY MINIMAL VERY MINIMAL VERY MINIMAL VERY MINIMAL
Ways biking OVERALL, TOP WAYS OVERALL, TOP WAYS OVERALL, TOP WAYS OVERALL, TOP WAYS OVERALL, TOP WAYS OVERALL, TOP WAYS
infrastructure will » Car Friendly » Car Friendly » Car Friendly » Car Friendly » Car Friendly » Car Friendly
worsen transportation » Schedule Friendly » Play Friendly » Schedule Friendly » Schedule Friendly » Schedule Friendly » Play Friendly
28SHIFT THE CONVERSATION
Attributes by Pathway
Schedule Driven Urban Community Social Mobility Community Well-Being
38% Development 17% Development 12% 13% Protection 12% 8%
» More suburban »M ore city
» More visitors residents »M ore commuters
» More white » More black and »M ore black and
» Higher income » More commuters Hispanic Hispanic
» More Hispanics
Demographics » Fewer children » Higher income » Lowest income » Lower income » More black
» More retirees
in hh » More educated » More children » More children
» Oldest in hh in hh
» More retirees » Youngest
» More educated » Less educated
»M ore »M ore » Moderate
Political conservative
» More liberal
conservative » More
» More liberal
» More Republican
Orientation » More Republican
» More Democrat
» More Republican independents
» More Democrat
» More likely to bike
» Less likely to
– for transportation
»M
ore likely to own a working
»M
ore likely to and recreation
»L
ess likely say they would bike
say they would » More likely to live
Biking to bike for
bike more if it in an area with
bike more if it » More likely to
any reason was easier/safer have owned a
was easier/safer bike lanes
bike in the past
» More likely to have
but not anymore
a working bike
»L
ess likely to »M
ore likely to »M
ore likely to »M
ore likely to »M
ore likely to » More likely to
support bike support bike support bike support bike support bike support bike
Infrastructure infrastructure infrastructure infrastructure infrastructure infrastructure infrastructure
initiative initiative initiative initiative initiative initiative
29GREAT MESSAGING ISN’T
WHAT WE WANT TO SAY, IT’S WHAT
PEOPLE WANT TO HEAR CONSISTENT
WITH WHO WE ARE.
30WE CAN SAY THAT BIKE
INFRASTRUCTURE HELPS SOLVE
THE MOBILITY PROBLEMS WE
ALL SHARE.
31WE CAN USE ONE MESSAGE TO
UNITE PEOPLE WITH VERY
DIFFERENT ASPIRATIONS.
32SHIFT THE CONVERSATION
There are greater similarities in attitudes across pathways,
enabling a message frame that speaks to all.
SCHEDULE URBAN COMMUNITY SOCIAL COMMUNITY WELL-
DRIVEN DEVELOPMENT DEVELOPMENT MOBILITY PROTECTION BEING
» Bikers need to adhere to » Bikers need to adhere to » Bikers need to adhere to » Bikers need to adhere to » Bikers need to adhere to » Bikers need to
rules of road/accountable rules of road/accountable rules of road/accountable rules of road/accountable rules of road/accountable adhere to rules of road/
for breaking rules the for breaking rules the for breaking rules the for breaking rules the for breaking rules the accountable for breaking
same as drivers. same as drivers. same as drivers. same as drivers. same as drivers. rules the same as drivers.
» Bikers and drivers » Bikers and drivers » Bikers and drivers » Bikers and drivers » Bikers and drivers » Bikers and drivers
should be required to should be required to should be required to should be required to should be required to should be required to
have basic education on have basic education on have basic education on have basic education on have basic education on have basic education on
sharing road. sharing road. sharing road. sharing road. sharing road. sharing road.
» I’d support improved » I’d support improved » Only way to solve traffic » I’d support improved » I’d support improved » I’d support improved
bike infrastructure bike infrastructure problems is give people bike infrastructure bike infrastructure bike infrastructure
if we could also get if we could also get more options to get where if we could also get if we could also get if we could also get
improvements such as improvements such as going, more bike lanes & improvements such as improvements such as improvements such as
better roads & parking. better roads & parking. transit. better roads & parking. better roads & parking. better roads & parking.
» Biking is too unreliable » Protected bike lanes » Bike lanes are important » Protected bike lanes » Protected bike lanes » Protected bike lanes
for me to use it to get would make rules of road to increase mobility and would make rules of road would make rules of road would make rules of road
to work. clear for bikers, motorists opportunity in the city. clear for bikers, motorists clear for bikers, motorists clear for bikers, motorists
and pedestrians. and pedestrians. and pedestrians. and pedestrians.
» Hot, cold, stormy » Protected bike lanes
weather makes it too » Only way to solve traffic would encourage me to » Hot, cold, stormy » Bike lanes comb. with » I would feel relieved
difficult to bike regularly problems is give people bike more. weather makes it too road, sidewalk, transit if there were a reliable
where I live. more options to get where difficult to bike regularly improvements would make alternative to cars.
» More people on bikes
going, more bike lanes & where I live. community more livable.
will reduce traffic
transit.
congestion
33RESONANT MESSAGE
Bike infrastructure solves the problem.
“Bikers need to adhere “Bikers and drivers should be
to the rules of the road and be required to have basic education
accountable for breaking the on sharing the road.”
rules the same as drivers.”
34THE BIG IDEA:
EVERYONE HAS PEACE ON THE ROAD
WHEN EVERYONE HAS A PIECE OF
THE ROAD.
35RESONANT MESSAGE
The resonant message:
Value and safety for all.
Bike infrastructure is like the current road and sidewalk infrastructure we have
for motorists and pedestrians. It’s a completely connected, comfortable system of
bike lanes that allow people on bikes to get to where they’re going safely without
inconveniencing drivers and walkers. Protected bike lanes are located on or next
to the road, but physically separated and only used by people riding bikes.
Good bike infrastructure doesn’t leave bike riders, motorists or pedestrians to
navigate incomplete connections that force everyone into unsafe and confusing
situations. Everyone can get where they are going with the greatest safety and
the least amount of hassle because the traffic flow needs of all are met through
careful planning and smart construction.
36RESONANT MESSAGE
Our Message Frame:
»W
e can give everyone more options to get where they need to go quickly and safely by
building bike infrastructure into our transportation improvements.
»E
veryone rides easy with bike infrastructure: it relieves congestion with a completely
connected, comfortable system of protected bike lanes that allows people on bikes to
travel safely without inconveniencing drivers and walkers.
»P
rotected bike lanes are located next to the road and physically separated, providing
people with the confidence to bike to work, school, markets, parks and restaurants—or
just explore on the weekends.
»G
ood bike infrastructure doesn’t leave bike riders, motorists or pedestrians to navigate
incomplete connections that force everyone into unsafe and confusing situations.
37RESONANT MESSAGE
Our Message Frame:
» Everyone has peace on the road when everyone has a piece of the road.
»D
rivers, walkers and bikers can get where they are going with the greatest safety and
the least amount of hassle because everyone’s traffic flow needs are met through
careful planning and smart construction.
»B
ike infrastructure helps us move forward together by relieving traffic congestion,
increasing mobility and opportunity and making our city more alive and livable.
38RESONANT MESSAGE
Everyone has peace on the road when
everyone has a piece of the road.
We can give everyone more options to get where they need to go quickly and safely by
building bike infrastructure into our transportation improvements. Bike infrastructure
relieves congestion with a completely connected, comfortable system of protected
bike lanes that allows people on bikes to travel safely without inconveniencing
drivers and walkers. It doesn’t leave bike riders, motorists or pedestrians to navigate
incomplete connections that force everyone into unsafe and confusing situations.
Drivers, walkers and bikers can get where they are going with the greatest safety and
the least amount of hassle because everyone’s traffic flow needs are met through
careful planning and smart construction. We can have peace on the road—and more
livable communities—when everyone has a piece of the road.
39PUTTING IT ALL TOGETHER
40APPLYING THE MESSAGE
41APPLYING THE MESSAGE
DO
»R
emember how few people use bikes as their primary mode of transportation and
respect their choices.
»T
alk about how bike infrastructure improves the lives and mobility of all—
whether or not they bike.
»C
ommunicate how bike infrastructure provides people with more options and
adds to communities—increasing opportunity, relieving congestion and improving
recreation and health, not taking resources away.
»A
dvance the idea that we can have peace on the road when everyone has their
piece of the road.
» When you have protected bike lanes, everyone rides with safety and ease.
» Successful messaging is about the messenger.
42APPLYING THE MESSAGE
DO NOT
»D
on’t be a “special interest” for bike lanes and biking—show your interest in
mobility solutions for all modes of transportation without judgment.
» Don’t overpromise that bikes will solve all problems.
»D
on’t communicate that protected bike lanes only help bikers—
they help everyone.
» Don’t be in opposition to cars. You need drivers to support bike infrastructure.
»D
on’t be defensive of bike safety and car safety—everyone is responsible for
safety and we can all be safer when we have infrastructure that promotes safety.
»D
on’t lecture abstractly about the environment or equity when you have physical
infrastructure that can help solve the problem.
43REAL WORLD EXAMPLES
44REAL WORLD EXAMPLES
PeopleForBikes
Cities are busy regulating Bird and
Lime, but ignoring the real problem –
there’s still too much space for cars.
45REAL WORLD EXAMPLES
Walk Bike Places
Cars not only clog our
roads and cost billions
of dollars in time
wasted commuting
– they are also a
danger to cyclists and
pedestrians. Come see
a range of sessions on
walking and biking at
this year’s Walk/Bike/
Places in New Orleans
this September.
46REAL WORLD EXAMPLES
Bike Austin
As you know, Shoal Creek is a crucial north-south
bicycle route but it’s dangerous. The shared bike-
parking lane forces folks on bicycles to regularly
swerve out into traffic, which is hazardous for Our Mission:
those who bike – and walk and drive – especially Bike Austin improves quality of life for all
our most vulnerable road users. Only a protected of Austin and Central Texas by growing
bike lane will address this problem and make bicycling as a form of transportation,
biking a comfortable experience for all. exercise, and recreation.
47REAL WORLD EXAMPLES
Bicycle Colorado Can’t wait to launch our Bicycle-Friendly Driver
and Auto-Friendly Bicyclist programming!
With the #InnovationGrant we received from
the @NSCsafety, we’re heading to 26 CO
communities to make our roadways safer
places to bike, walk and drive!
Whatever you ride, wherever
you ride and whenever you ride,
we’re there for you.
48THANK YOU
peopleforbikes.org/activatingsupport
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