FTC v Actavis, Inc. (SCOTUS) and Lundbeck (EU Commission) "Reverse Payment" Cases: What Price Patents? - 25 June 2013 | Brussels, Washington DC ...

 
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FTC v Actavis, Inc. (SCOTUS) and Lundbeck (EU Commission) "Reverse Payment" Cases: What Price Patents? - 25 June 2013 | Brussels, Washington DC ...
FTC v Actavis, Inc. (SCOTUS) and
Lundbeck (EU Commission) “Reverse
Payment” Cases: What Price Patents?
25 June 2013 | Brussels, Washington DC, Chicago
Bill Batchelor
Fiona Carlin
Tom Doyle
Lee Van Voorhis
FTC v Actavis, Inc. (SCOTUS) and Lundbeck (EU Commission) "Reverse Payment" Cases: What Price Patents? - 25 June 2013 | Brussels, Washington DC ...
Agenda
1.       The Cases
2.       Patent Settlements and Rule of Reason
3.       Clash of Standards: the EU “By Object” Test
4.       What Next?

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                     2
FTC v Actavis, Inc. (SCOTUS) and Lundbeck (EU Commission) "Reverse Payment" Cases: What Price Patents? - 25 June 2013 | Brussels, Washington DC ...
The Cases
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL
FTC v Actavis, Inc. (SCOTUS) and Lundbeck (EU Commission) "Reverse Payment" Cases: What Price Patents? - 25 June 2013 | Brussels, Washington DC ...
FTC v Actavis
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL
FTC v Actavis, Inc.: Facts and Timeline
                                                                                          2000 FDA
–        Solvay received approval to market Androgel in 2000 and                          Approval
         patent protection in 2003
–        Later in 2003, Actavis (then known as Watson), filed an ANDA                    2003 Formula
                                                                                            Patent
         for a generic version, followed swiftly by Paddock and Par
                 Made Paragraph IV certification that Solvay's patent was invalid or
                  non-infringed                                                          2003 Para IV
                                                                                          Challenge
–        Solvay sued and the parties settled in 2006:
                 the generics would not enter before 2015 (five years prior to patent
                  expiry)                                                                   2006
                 the generics agreed to promote AndroGel to urologists                  Settlements
                 Solvay would pay $12 million to Paddock, $60 million to Par and
                  $19–$30 million annually for nine years to Actavis                      2009 FTC
                                                                                          Complaint
–        The FTC filed a complaint in 2009 alleging these agreements
         violated §5 of the Federal Trade Commission Act, 15 U.S.C.
         §45                                                                               2013 SC
                                                                                          Judgment
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                5
FTC v Actavis, Inc.: The Circuit Split
–        The Eleventh Circuit upheld the district court’s holding that the FTC failed
         to state an antitrust claim:
                 “[A]bsent sham litigation or fraud in obtaining the patent, a reverse payment
                  settlement is immune from antitrust attack so long as its anticompetitive
                  effects fall within the scope of the exclusionary potential of the patent.” FTC v.
                  Watson Pharmaceuticals, Inc., 677 F. 3d 1298, 1312 (2012)
–        Other circuits have held similarly
                 In re Ciprofloxacin Hydrochloride Antitrust Litigation, 544 F. 3d 1323, 1332–
                  1337 (CA Fed. 2008)
                 In re Tamoxifen Citrate Antitrust Litigation, 466 F. 3d 187, 212–213 (CA2
                  2006)
–        However, the Supreme Court took the case because of a circuit split
         created only last year
                 After the 11th Circuit ruled, the third circuit - with the FTC intervening - held
                  such settlements presumptively unlawful (quick look rule of reason). In re K-
                  Dur Antitrust Litigation, 686 F. 3d 197, 214–218 (CA3 2012)
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                    6
FTC v Actavis, Inc.: The Supreme Court’s Ruling
–        Rejects the “scope of patent” test
                 “[W]e do not agree that [the fact that a settlement’s anticompetitive effects
                  may fall within the scope of the exclusionary potential of the patent] can
                  immunize the agreement from antitrust attack” (p.8)
–        Rejects the “quick look” test also
                 “The FTC urges us to hold that reverse payment settlement agreements are
                  presumptively unlawful and that courts reviewing such agreements should
                  proceed via a ‘quick look’ approach, rather than applying a ‘rule of
                  reason’…We decline to do so.” (p.20)

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                7
FTC v Actavis, Inc.: The Supreme Court’s Ruling
–        Instead, the Court suggests it uses a full rule of reason
                 “[T]he likelihood of a reverse payment bringing about anticompetitive effects
                  depends upon its size, its scale in relation to the payor’s anticipated future
                  litigation costs, its independence from other services for which it might
                  represent payment, and the lack of any other convincing justification. The
                  existence and degree of any anticompetitive consequence may also vary as
                  among industries. These complexities lead us to conclude that the FTC must
                  prove its case as in other rule-of-reason cases.” (pp.20-21)

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                 8
FTC v Actavis, Inc.: Rule of Reason
–        Must the district court determine the validity of the patent? Court says no:
                 “To [require rule of reason analysis] is not to require the courts to insist…that
                  the Commission need litigate the patent’s validity.” (p.21)
–        Suggests a sliding scale is appropriate, but
                 “We…leave to the lower courts the structuring of the present rule-of-reason
                  antitrust litigation” (p.21)

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                    9
FTC v Actavis, Inc.: Rule of Reason
–        Court places significant weight on the size of the payment
                 “The rationale behind a payment of this size cannot in every case be
                  supported by traditional settlement considerations. The payment may instead
                  provide strong evidence that the patentee seeks to induce the generic
                  challenger to abandon its claim with a share of its monopoly profits that would
                  otherwise be lost in the competitive market.” (pp.15-16)
                 “[I]t is normally not necessary to litigate patent validity to answer the antitrust
                  question…An unexplained large reverse payment itself would normally
                  suggest that the patentee has serious doubts about the patent’s survival. And
                  that fact, in turn, suggests that the payment’s objective is to maintain
                  supracompetitive prices to be shared among the patentee and the challenger
                  rather than face what might have been a competitive market—the very
                  anticompetitive consequence that underlies the claim of antitrust
                  unlawfulness.” (pp.18-19)
–        “Unexplained”? “Large”? How “strong evidence” is it?

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                  10
FTC v Actavis, Inc.: Payments Summary
                                           Payments under Actavis
Payment to damages claimant                “[A] party with a claim for damages receives a sum equal to or        p13
                                           less than the value of its claim”,
Saved litigation costs                     “[R]eflects traditional settlement considerations, such as avoided   p17-18
                                           litigation costs or fair value for services, there is not the same
Fair value for services/other              concern”
legitimate consideration

Exceeds fair value

Exceeds generics anticipated               “[P]atentees sometimes pay a generic challenger a sum even            p15
profits if successful                      larger than what the generic would gain in profits if it won …
                                           strong evidence that the patentee seeks to induce the generic
                                           challenger to abandon its claim with a share of its monopoly
                                           profits that would otherwise be lost in the competitive market.”
“Large unexplained payment”                “[T]he size of the unexplained reverse payment can provide a         p19-20
                                           workable surrogate for a patent’s weakness, all without forcing a
                                           court to conduct a detailed exploration of the validity of the
                                           patent itself”,
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                                     11
Lundbeck
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL         12
2009 EU Pharmaceuticals Sector Inquiry
–        Focused on innovative pharmaceutical supplier/manufacturers
–        Alleged abuse of patent/regulatory system to dampen innovation and
         thwart generic entry
–        Alleged “toolbox” of dubious practices
                 defensive patenting
                 “evergreening”, product-hopping
                 vexatious litigation
                 patent settlements
                 meritless regulatory interference
–        Triggers slew of cases vs originators and generics

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                            13
Reverse Payment Settlements
–        The theory: follows FTC theory that settlement based on (weak?) patent
         disguises cartel by which innovator pays generic to restrict market entry
                 2008 inquiry found EUR 200m in 23 payments plus generic market bar
                 “Side deals”: licensing, distribution or supply agreements
–        Only prior dicta from 1980s: Case 193/83 Windsurfing [1986], para. 93
         (condemning no-challenge clause)
                  “[I]t is in the public interest to eliminate any obstacle to economic activity
                  which may arise where a patent was granted in error.”
–        Compare Technology Transfer Guidance [2004] OJ C101/2, para. 209
                  “In the context of a settlement and a non-assertion agreement, no challenge
                  clauses are generally considered to fall outside Article [101](1)”

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                 14
Case 39226 Lundbeck: Facts
                                                                    1999 Onwards Compound
                                                                       Patent/SPCs Expire
–        Citalopram SSRI antidepressent
–        Compound patent due to expire around 2000                  2002 Key Process Patent
–        Lundbeck obtains and asserts key process patent in                 Issues
         2002 (due to expire in 2021)
                                                                    2002 Settlement with Four
–        Lundbeck settles with four generic companies                      Generics
         allegedly paying “€10s of millions” via
                 Purchase of stock
                                                                    2005 Commission Raids
                 Distribution agreements with guaranteed profits
–        Internal documents refer to a "club" and "a pile of
                                                                      2006 Process Patent
         $$$" to be shared                                           Revoked in Opposition
–        Fines:
                 €94m Lundbeck                                       2009 Process Patent
                 €52 Merck KGaA, Arrow, Ranbaxy, Alpharma            Reinstated on Appeal

                                                                       2013 €146m Fines
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                        15
Lundbeck: Theory of Harm
–        EU statements suggest “by object” violation
                 No need to show anticompetitive harm (including
                  if patent is valid?)
                 Presumption of illegality, defendant must prove
                  benefits
                 Confined to most pernicious agreements
–        Cmr Almunia worryingly seems to distinguish
         original compound and subsequent process
         patent:
                  “In 2002 … patent protection for the molecule had
                  lapsed and the remaining patent protection was
                  limited to certain manufacturing processes…”
                  “once the patent over the molecule has lapsed,
                  price competition between the pharmaceutical
                  companies that invented the original medicines
                  and the generic makers plays a crucial role.”
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                    16
Lundbeck: Theory of Harm
–        Draft revised Technology Transfer Guidance, paras. 219-227 suggest
         weighing of merits of patent vs restrictions in settlement required
         “Scrutiny is necessary … if the licensor provides an inducement, financially or
         otherwise, for the licensee to accept more restrictive settlement terms than would
         otherwise have been accepted based on the merits of the licensor's technology.”
–        How to apply in practice

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                            17
Lundbeck: Note “Effects” Likely Minimal

          Source OFT (2005) (UK volumes)
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL         18
Settlements and Rule
of Reason
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL
Counselling Rule of Reason
                                                            Hypothetical
What are DrugCo’s options?
                                                            o DrugCo’s brand name
–        Early entry                                          product one of five in
–        Payment for                                          therapy area
                 Allegedly infringing stock                o Compound expired,
                                                              process patents
                 Marketing fund (for entry)
                                                              challenged in para. IV
–        Agreements                                           litigation, UK and
                 Distribution                                Germany
                 Licensing (whether litigated product or   o Litigation long,
                  another one)                                burdensome and
                                                              expensive
                 Sales force
                                                            o Unable to reach terms
                                                              with generics on settling
                                                              litigation, looking for
                                                              options to bridge the gap
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                        20
Counselling Rule of Reason
–        Markets and market power:
                 Fewer concerns in crowded therapy area?
                 Risk of narrow markets
                 Does “reverse payment” indicate power (cf. Actavis p18)?
–        Size of payment:
                 Any sum higher than avoided litigation costs?
                 Any sum short of generics expected profits if patent invalid/noninfringed?
                 Fair value for services
–        Payment for services safer than cash sums

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                             21
Counselling Rule of Reason
–        Payment of sum to reflect willingness to avoid even a minimal risk of
         invalidity/noninfringement?
–        Does patent “strength” have any bearing on the rule of reason analysis:
              If generics excluded by law, value transfer irrelevant
              Actavis allows courts to ignore patent strength?
         “[T]his is not to require the courts to insist, contrary to what we have said, that the
         [FTC] need litigate the patent’s validity, empirically demonstrate the virtues or vices
         of the patent system, present every possible supporting fact or refute every
         possible pro-defense theory.” (p21)

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                            22
Clash of Standards:
EU “By Object”
Restraint
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL         23
Counselling “By Object”
–        EU chose to challenge on 4 out of 20 alleged “reverse payments” found in
         Sector Inquiry report
                 Markets and market power?
                 Nature or size of payment?
                 Lundbeck involved profit guarantees, evidence that payments equalling
                  generic expectations had they prevailed?
                 Bad internal documents a red flag
–        Relevance of patent position
                 Litigation risk particularly challenging in Europe
                 Compound vs process patents
                 Weighing patent merits against restraints

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                        24
Where Next
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL         25
Where Next: US – Courts to Reevaluate
–        Will they examine patent validity?
–        How to evaluate the explanation and size of payment without evaluating
         patent validity?
                 Supreme Court said that an “unexplained large reverse payment” “may
                  provide strong evidence” of invalidity
                 “Large” payment…compared to what?
                 What explanations may be valid?
                          Court noted only settlement costs and services provided, but suggests there could
                           be others
–        How much weight to put on the size of payment compared to other
         factors?
–        What other factors might they balance?
                 For example, what counterbalancing value is entry in five years instead of ten?
                          “We concede that settlement on terms permitting the patent challenger to enter the
                           market before the patent expires would also bring about competition, again to the
                           consumer’s benefit.” (p.15)
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                                             26
Where Next: EU
–        Appeal process for Lundbeck
                 General Court 4 years
                 EU Court of Justice 2 years
–        Ongoing investigations
                 Servier (October?), J&J/Fentanyl, Cephalon/Teva

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                  27
Counselling on Settlements
–        Early involvement of antitrust counsel in lifecycle planning
–        Careful planning and justification of settlements with generics involving
         arrangements likely to be seen as “reverse payments”
                 Cash
                 Licensing/distribution
                 Salesforce agreements
                 Buyback, marketing funds
–        Consider:
                 Size of payment and “fair value”
                 Internal documents – likely “red flags”.

What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL                                                   28
Wrap Up
What Price
© 2013     Patents?
       Baker        Actavis
             & McKenzie     and Lundbeck
                         CVBA/SCRL         29
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FTC v Actavis, Inc. (USC) and
Lundbeck (EU Commission) “Reverse
Payment” Cases: What Price Patents?
25 June 2013 | Brussels, Washington DC, Chicago
Bill Batchelor
Fiona Carlin
Tom Doyle
Lee Van Voorhis

Baker & McKenzie CVBA/SCRL is a member firm of Baker & McKenzie International, a Swiss Verein with member law firms around the world. In accordance with the common
terminology used in professional service organisations, reference to a "partner" means a person who is a partner, or equivalent, in such a law firm. Similarly, reference to an
"office" means an office of any such law firm.
© 2013 Baker & McKenzie CVBA/SCRL
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