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FUTURE OF PROPTECH 08 - HubSpot
I N D EPEN D EN T P U B L I C AT I O N BY                                                                      RACONTEUR.NET   #0632   26/11/2019

                                                  FUTURE OF
                                                  PROPTECH
                                      03 PROPTECH  IS MORE THAN JUST
                                         DIGITAL TRANSFORMATION      06 HELPING FIRST-TIME
                                                                        BUYERS THROUGH TECH 08 THREE WAYS TECH IS
                                                                                               STREAMLINING THE SECTOR
FUTURE OF PROPTECH 08 - HubSpot
I N D EPEN D EN T P U B L I C AT I O N BY   RACONTEUR.NET   #0632   26/11/2019                                                                                                                                                                                                                                        RACONTEUR.NET              03

                                                                                 FUTURE OF                                                                  TR ANSFORMATION

                                                                                 PROPTECH
                                                                                                                                                          Proptech is the
                                                                                                                                                          future, not a fad
                                                                                 Distributed in

                                                                                 Published in association with

                                                                                                                                                          It sounds like the latest tech trend to hit headlines and attract investment,
                                                                                                                                                          but proptech is about more than digital transformation. Technology can help put
                                                                                                                                                          purpose, culture shift and customer experience at the heart of the property sector

                                                                                                                                                          Jim McClelland                                                                                                                                      technologies for efficiency, with

                                                                                                                                                                                                                                                                                  GettyImages/Klaus Vedfelt
                                                                                                                                                                                                                                                                                                              digital dashboards that moni-
                                                                                                                                                                    sked “what is proptech?”,                                                                                                                 tor energy conversion, storage and
                                                                                                                                                            A       punters could be forgiven                                                                                                                 usage, to provide property manag-
                                                                                                                                                                    for thinking it some shiny                                                                                                                ers and homeowners greater control.
                                                                                 Contributors                                                             new smartphone phenomenon, all                                                                                                                        The sustainability benefits are
                                                                                                                                                          gizmos and gadgets. They would be                                                                                                                   multiple, says Professor Dave
                                                                                                                                                          wrong: it is actually all about them.                                                                                                               Worsley, director of the Active
                                                                                 Samuel Horti                            Felicia Jackson                    For a start, proptech already has                                                                                                                 Building Centre. “Proptech in active
                                                                                 Tech, video games and                   Former editor at large           pedigree. Residential behemoths                                                                                                                     buildings empowers homeown-
                                                                                 property journalist, he                 of Cleantech Investor,
                                                                                                                                                          Rightmove and Zoopla were pio-                                                                                                                      ers and tenants through creating
                                                                                 writes for titles such as               founding editor of New
                                                                                 IGN, Property Week, PC                  Energy Finance and               neering progress ten years ago.                                                                                                                     energy self-sufficient structures.
                                                                                 Gamer, Gamesradar                       European contributor               Nor is technology the whole story.                                                                                                                Further benefits to society include
                                                                                 and Techradar.                          to Forbes.com.                   It is plainly important to proptech –                                                                                                               addressing fuel-poverty concerns,
                                                                                                                                                          the clue is in the name – but there                                                                                                                 improving air quality through
                                                                                 Nicolette Loizou                        Jim McClelland                   is more to market transformation                                                                                                                    reduced emissions and encouraging
                                                                                 Journalist covering                     Sustainable futurist,
                                                                                                                                                          than the miniaturisation of hard-                                                                                                                   adoption of electric vehicles.”
                                                                                 society, innovation                     speaker and writer, his
                                                                                 and future ideas, she                   specialisms include built        ware and proliferation of sensors.                                                                                                                    In Yorkshire, Leeds City Council
                                                                                 has contributed to                      environment, corporate           Machine-learning and cloud com-                                                                                                                     and the City of York are jointly har-
                                                                                 The Guardian, The                       social responsibility and        puting are enabling, not defining.                                                                                                                  nessing the help of proptech to boost
                                                                                 Independent and South                   ecosystem services.                For all the hype, proptech is often                                                                                                               the health and welfare of local hous-
                                                                                 China Morning Post.
                                                                                                                                                          undersold, argues Alex Edds, direc-                                                                                                                 ing tenants. Backed by Innovate
                                                                                                                                                          tor of innovation, at JLL UK. “On                                                                                                                   UK, the scheme seeks to improve
                                                                                 Rich McEachran                          Sooraj Shah
                                                                                 Journalist covering tech,               Contributing editor at           the face of it, proptech is the digi-                                                                                                               living standards and air quality, by
                                                                                 startups and innovation,                New Statesman Tech,              talisation of real estate, but beneath                                                                                                              monitoring humidity and detecting
                                                                                 he writes for The Guardian,             he regularly writes for          the surface there is so much more                                                                                                                   damp in homes.
                                                                                 The Telegraph and                       Computing, IT Pro and a          to it than that. At its core, proptech                                                                                                                Proptech is proving a boon for belea-
                                                                                 Professional Engineering.               number of other business
                                                                                                                                                          addresses fundamental questions            In the digital age of the internet of     Sector growth opportunities are                                guered property agents, under pres-
                                                                                                                         technology publications.
                                                                                                                                                          of how we experience and extract         things, consumers expect a lot more       even attracting the attention of                                 sure to comply with fast-evolving
                                                                                                                                                          value from real estate,” he says.        from their experience of the physical     government, flexing its own digi-                                legislation on crime prevention and
                                                                                                                                                            Whereas value extraction has seen      world, says Mallcomm chief execu-         tal muscle in support. Calling for a                             security. Strict identity checks, for
                                                                                                                                                          an influx of venture capital and pri-    tive and founder Michelle Buxton.         “digital revolution in the property                              example, help combat money laun-
                                                                                                                                                          vate equity into the sector, the focus     “The connected consumer wants           sector”, UK housing minister Esther                              dering and fraud, says Rhys David,
                                                                                                                                                          on experience has opened the door        to control their experience of real       McVey announced plans to release                                 chief executive of Credas, an identity
                                                                                                                                                          to customer expectations.                estate: how they park, how they           data held by local bodies to help UK                             verification tool that uses facial rec-
                                                                                                                                                            Mr Edds says: “Proptech is a reflec-   access the building, control the tem-     proptech thrive.                                                 ognition to confirm buyers and rent-
                                                                                                                                                          tion of the realisation that the con-    perature, lighting, air conditioning        The challenge for the property sec-                            ers are who they say they are.
                                                                                                                                                          sumer experience needs to be at the      and utilities, how they are rewarded      tor, however, is to mobilise its tech-                             “The regulator is very active in
                                                                                 Publishing manager                      Head of production
                                                                                 Ben Bruce                               Justyna O'Connell                very heart of real estate. Where the     for purchase and get tailored offers,     nology strategy quickly enough to                                issuing new regulations, but equally
                                                                                                                                                          end-user was once forgotten when it      book services and pay rent, plus          manage change, warns Ms Buxton.                                  active in enforcing them via fines
                                                                                 Associate editor                        Design                           came to decision-making, proptech        source community news and infor-          “Compared to other sectors, real                                 and penalties. We are likely to see a
                                                                                 Peter Archer                            Joanna Bird
                                                                                                                                                          is turning this on its head. Proptech    mation. They now expect it all at         estate is a dinosaur when it comes                               lot of regtech-proptech crossover in
                                                                                                                         Sara Gelfgren
                                                                                                                                                          is shifting the balance of power in      their fingertips,” she says.              to evolution, but disruption has the                             the coming years, to provide solu-
                                                                                 Deputy editor                           Kellie Jerrard
                                                                                 Francesca Cassidy                       Harry Lewis-Irlam                real estate.”                              According to Ms Buxton, data is         sector in its grips and there is genu-                           tions to the changing legal land-
                                                                                                                         Celina Lucey                       Not surprisingly, residential was      the game-changer, not just as col-        ine panic,” she says.                                            scape,” he says.
                                                                                 Managing editor                         Colm McDermott                   an early adopter of proptech, as sim-    lected from consumer insights, but          The impact of technology on real                                 Ultimately, proptech represents
                                                                                 Benjamin Chiou                          Samuele Motta                    ple searching and shopping func-         integrated with market, retailer,         estate, however, takes many forms,                               part of property’s grand digital trans-
                                                                                                                         Jack Woolrich                    tions started to open up online prop-    building and occupier data. As a          with proptech a potential force for                              formation, which calls for the sector
                                                                                 Digital content executive
                                                                                                                         Head of design                   erty portfolios to prospective buyers    result, the modern property mantra        environmental and social good, tack-                             to embrace skills training and culture
                                                                                 Taryn Brickner
                                                                                                                         Tim Whitlock                     and renters.                             is no longer “location, location, loca-   ling climate risk and public health.                             change, as much as technology shift
                                                                                                                                                            Fast forward to 2019 and a “walk       tion”, she contends, but “location,         So-called active buildings, for                                and evolving consumer demands.
                                                                                                                                                          through” is now on the wish list,        experience, analytics”.                   instance,     integrate    renewable                               Forward is the only way, concludes
                                                                                                                                                          making augmented reality (AR)                                                                                                                       James Dearsley, co-founder of

                                                                                                                                                                                                   56%
                                                                                 Although this publication is funded through advertising and              almost a must-have investment                                                                                                                       global property and proptech plat-
                                                                                 sponsorship, all editorial is without bias and sponsored features        for developers, according to Helen                                                                                                                  form for business Unissu. “No other
                                                                                 are clearly labelled. For an upcoming schedule, partnership              Barlow, sales and marketing direc-                                                                                                                  industry that has gone through a
                                                                                 inquiries or feedback, please call +44 (0)20 3877 3800 or                tor at SevenCapital. “AR is particu-                                   of real estate decision-makers                                               digital transformation has ever gone
                                                                                 email info@raconteur.net                                                                                                                        rate their business five out of
                                                                                                                                                          larly beneficial for off-plan devel-                                                                                                                back,” he says. “Just like the music
                                                                                 Raconteur is a leading publisher of special-interest content and                                                                                ten or lower for digital and
                                                                                                                                                          opments, where a potential buyer                                                                                                                    and automobile industries, real
                                                                                 research. Its publications and articles cover a wide range of topics,                                                                           technological innovation maturity
                                                                                                                                                          needs to ‘view’ the property to feel                                                                                                                estate is changing forever.”
                                                                                 including business, finance, sustainability, healthcare, lifestyle and
                                                                                 technology. Raconteur special reports are published exclusively in       confident in what they’re planning                                                                                                                    The future is written, the future
                                                                                 The Times and The Sunday Times as well as online at raconteur.net        to purchase, before it’s actually                                                                                                                   is digital. “We’re witnessing the
                                                                                 The information contained in this publication has been obtained          built,” she says.                                                                                                                                   digitalisation of a largely analogue

                                                                                                                                                                                                   48%                                       73%
                                                                                 from sources the Proprietors believe to be correct. However,               Also fast on to the original prop-                                                                                                                industry and the opportunities it
                                                                                 no legal liability can be accepted for any errors. No part of this       tech scene was management and                                                                                                                       presents are massive. Continued
                                                                                                                                                                                                                     believe customer                          see digital and
                                                                                 publication may be reproduced without the prior consent of the
                                                                                                                                                          engagement app Mallcomm, now                               experience is a major                     technological                                  growth is inevitable. This is not a
                                                                                 Publisher. © Raconteur Media
                                                                                                                                                          accessed by more than 250,000                              pain point where                          innovation as an                               fad or speculation of future growth.
                                                                                                                                                          users in 250 locations, across Europe                      proptech can help                         opportunity                                    Proptech is here and here to stay,”
                                                                                     @raconteur         /raconteur.net            @raconteur_london       and America.                                                                                                    KPMG 2018                           Mr Edds concludes.

                                                                                  raconteur.net                 /future-proptech-2019
FUTURE OF PROPTECH 08 - HubSpot
04         FUTURE OF PROPTECH                                                                                                                                                                                                                                                                                                                                                                                           RACONTEUR.NET                     05
                                                                                                                                                                                                                                                                                                            Commercial feature
  HOME OWNERSHIP                                                                 for proptech to improve access to       portion they don't own, and they

                                                                                                                                                                  70%
                                                                                 home ownership is pretty limited,       can increase their stake at any

Helping buyers on
                                                                                 because the main constraint is get-     time and by any amount, without

                                                                                                                                                                                                           UK rental
                                                                                 ting access to mortgage finance,"       paying fees.
                                                                                 he says. "There's not a whole lot         Chief executive Hugh Boyle
                                                                                 you can do with tech to help that.      claims it's less complicated and less

to the first rung
                                                                                 You can round up your change            expensive than shared ownership.

                                                                                                                                                                                                           market ripe
                                                                                 every time you buy a cup of coffee,     "We will allow Wayhome custom-
                                                                                 but it takes a long time to save up a   ers to increase their ownership as
                                                                                 deposit that way."                      regularly as they want and for as        of would-be first-time
                                                                                   Where proptech could benefit          little as they think they can afford,"   buyers believe the dream of

                                                                                                                                                                                                           for digital
                                                                                 first-time buyers is by tokenis-        he says. "This enables them to chip      homeownership is already over

Hurdles have never been greater for first-time                                   ing property ownership or a more
                                                                                 streamlined and automated sys-
                                                                                                                         away, add a little bit each month,
                                                                                                                         participating in any potential prop-
                                                                                                                                                                  for many young people

buyers wishing to climb the housing ladder,

                                                                                                                                                                  73%
                                                                                 tem than simple shared ownership,       erty price growth." The home will

                                                                                                                                                                                                           disruption
                                                                                 he says. "Shared ownership does it      never be sold without the custom-
so what can proptech do to help?                                                 to some extent in a very analogue       er's agreement and rent increases
                                                                                 way,” says Mr Bowles. “You can          are linked to inflation.
                                                                                 buy 25 per cent and staircase in          The company is currently final-
                                                                                 10 per cent increments, and it's all    ising its fund, which will be man-
Samuel Horti                                                                     quite clunky. If you can tokenise       aged by Allianz Global Investors,
                                                                                 that, turn it into a more dynamic,      and Mr Boyle expects it to begin                                                  Addressing the UK’s private rental crisis
                                                                                 less labour-intensive process with      buying homes in the New Year.
         or many first-time buy-           Although tech can't change house      smaller staircasing increments, it      When it does, it will look at the
                                                                                                                                                                  think that the government
                                                                                                                                                                                                           with an innovative tech-based platform
  F
                                                                                                                                                                  should do more to help
         ers, the dream of owning        prices, some proptech firms believe     becomes more effective and much         types of homes first-time buy-           first-time buyers
         a home has never seemed         it can make home ownership more         easier to navigate."                    ers want to live in, such as two-
further out of reach. Rising house       achievable and are flooding into          Some proptech firms are trying        bedroom flats, he says.                  Santander 2019
prices in Liverpool, Manchester,         the space. But can technology           to do exactly that. Wayhome aims          But the scheme has its restric-                                                           enting a place to live in many    in recent history, doubling in a decade.
Edinburgh and, until last year, Lon-     really help more buyers on to the       to circumnavigate mortgages by          tions. The minimum 5 per cent                                                       R       spots around the globe is         Already a fifth of the UK population
don have priced buyers out of the        housing ladder?                         asking buyers to stump up a 5 per       deposit must be at least £12,500                                                            stressful and expensive, yet in   lives in privately rented accommoda-
areas where they wish to live, while       Lawrence Bowles, senior residen-      cent deposit and the company's          and a customer's household income                                                 the UK it’s reached new heights. Trust      tion, that’s 4.5 million households and
spiralling rents make it increas-        tial research analyst at estate agent   institutional investors will cover      must exceed £30,000, putting it out        The extra equity might also            is in short supply and it’s not uncom-      another half a million are expected by
ingly difficult to save for a deposit.   Savills, is sceptical. "The capacity    the rest. The buyer pays rent on the    of reach of many single first-time       help buyers shift their sights from      mon for landlords to demand huge            2023. This booming industry is fuelled
                                                                                                                         buyers. While Savills’ Mr Bowles         one-bedroom homes to two-bed             deposits. Tenants must raise more than      by stubbornly inflated house prices
                                                                                                                         believes it has potential to increase    properties, allowing them to gen-        £1,000 for a rental deposit to secure a     and lacklustre wage rises.
                                                                                                                         home ownership, he points out            erate rental income after they buy.      home. At the same time more than 11            “With home ownership now a pipe
                                                                                                                         that Wayhome's customers are still       "You can rent the second bedroom         million people have less than a £100 in     dream for many and ‘generation rent’
                                                                                                                         paying market rates, rather than         to your mate and then he's paying        savings. This private rental crisis needs   firmly entrenched here in the UK, private
                                                                                                                         affordable housing rates and he'd        most of your mortgage. Suddenly,         to be resolved.                             and social tenants remain underserved
                                                                                                                         like to see the tech applied to hous-    you have a bigger flat that's much         There are other factors contributing      and almost invisible to the property and
                                                                                                                         ing association products.                more affordable,” says Mr Toader.        to this perfect storm. Notably rents        financial sector,” says Tahir Farooqui,
                                                                                                                           "That's one area where I can see         It helps solve the “Catch-22” of       are more expensive than at any point        chief executive of Canopy, a digital
                                                                                                                         there's real opportunity for tech        mortgage finance, he says. While                                                     rental platform, with its trademarked
                                                                                                                         to unlock access,” says Mr Bow-          young buyers are less likely to                                                      RentPassportTM at its core.
                                                                                                                         les. “There's no reason a housing        default on their loans and tend to                                                      “Tenants are able to effortlessly
                                                                                                                         association couldn't license the         pick assets that increase in value,                                                  rent a property with Airbnb in 191
                                                                                                                         tech behind it and use it on their       they still can't get a mortgage                                                      countries from their mobile devices,
                                                                                                                         platform for an affordable, grant-       because they lack a large deposit.                                                   yet securing a long-term rental prop-
                                                                                                                                                                                                             Tenants must raise more than

                                                                                                                                                                                                             £1,000
                                                                                                                         funded property."                        "We realised it doesn’t make sense,                                                  erty in the UK market is a stressful and                referencing companies have served           deposit, without the need for the tenant            suitability for a property,” says Mr
                                                                                                                           Mr Boyle says Wayhome is not           so we'll give you the gap," he says.                                                 painful experience. It involves tenant                  only the needs of letting agents or         to pay out a large lump sum. Canopy has             Farooqui, who founded Canopy three
                                                                                                                         discussing its tech with housing         "The bank's happy and, if we're                                                      screening and upfront deposits, both                    landlords. They’ve largely ignored ten-     achieved this with a one-off insurance              years ago.
                                                                                                                         associations. "A lot of their focus      right, we'll get a bit of that [uplift                                               prerequisites to renting a property,                    ants as a valued customer. This has cre-    policy, which is typically 10 per cent                 Tenants can improve their credit his-
                                                                                                                         in on increasing the housing stock.      in value] too."                                                                      anywhere in the world.”                                 ated the greatest market opportunity        of the value of a renter’s cash deposit.            tory over time by adding rental payments
                                                                                                                         What we're looking at is increasing        The company, which also limits           for a rental deposit                         Renters are also cash poor. It doesn’t               in fintech: low-cost, high-tech financial   Canopy has partnered with SwissRe to                to their profile. This is easily facilitated by
                                                                                                                         home ownership and giving people         its loans to those with incomes                                                      help that average rent as a proportion                  services for 21st-century renters, let-     underwrite its cash deposits.                       using Open Banking technology. It’s why
                                                                                                                         a way to actually own a home."           above £30,000, is still in its                                                       of income is now 35 per cent of peo-                    ting agents and landlords with trust at       “By 2025 we want to eliminate the                 the company has teamed up with the
                                                                                                                           Other proptech firms take a more       early days. Mr Toader says it has                                                    ple’s salaries, exceeding mortgage pay-                 its core,” says Mr Farooqui.                need for all cash deposits on UK prop-              likes of John Lewis Partnership, PwC and
                                                                                                                         conventional approach to home            between 5,000 and 6,000 buyers                                                       ments in some regions. Unaffordable                       “Other sectors have embraced the          erties. This is not just for the benefit of         Estée Lauder. Employees can now use
                                                                                                                         ownership. Proportunity's custom-        signed up, with 500 introduced to                                                    rents are not uncommon. Then there’s                    sharing economy, embedding trust            renters; landlords benefit too. Removing            the Canopy app to improve their access
                                                                                                                         ers still buy homes with a mortgage      independent brokers since the end                                                    the deposit. For each move, tenants                     into their platforms, whether it’s holi-    the need for a cash deposit increases the           to more affordable financial products,

                                                                                                                                                                                                             11m
                                                                                                                         from a lender, but the company           of the summer. Up to 100 custom-            Over                                     must find five weeks rent to secure their               day rentals with Airbnb, transport with     attractiveness of a property to prospec-            including mortgages.
                                                                                                                         provides an equity loan to boost         ers are now living in their newly                                                    home, which is dead money. Currently                    Uber or food deliveries with Deliveroo.     tive tenants; they could potentially afford            “When I founded Canopy, I had
                                                                                                                         buyers' deposits, unlocking better       purchased homes.                                                                     in the UK, £4.5 billion is locked away in               They’ve also freed up people’s assets       more and move more rapidly between                  a vision; I wanted to make a posi-
                                                                                                                         mortgage rates. Proportunity can           Proportunity's story mirrors                                                       cash deposits.                                          to be used in trusted way, whether it       properties, saving time and costs regis-            tive social impact. This is about real
                                                                                                                         increase a deposit from 5 per cent       that of many successful residen-            people have less than £100                  “It’s a huge sum of money that could                 be houses, apartments or vehicles. We       tering with tenancy deposit schemes,”               empowerment for the rental commu-
                                                                                                                         of a property's value to 20 per cent,    tial proptech startups. Just like           in savings                               be freed up if more trust was built                     can now do this with renters’ deposits,     says Mr Farooqui, whose investors                   nity, not just here in the UK, but glob-
                                                                                                                         for example. It’s essentially a more     Wayhome, it holds promise, but                                                       into renting. Finding large sums puts                   cutting down on the upfront payment         include Direct Line Group, Experian,                ally. We have pledged to return £1,200
                                                                                                                         flexible equivalent of the govern-       remains unproven at scale and                                                        tenants under immense pressure,                         costs of moving.”                           West Hill Capital, Vision Blue Solutions            back to renters’ pockets, by eliminating
                                                                                                                         ment's Help to Buy scheme.               there are many other companies                                                       especially if they need to relocate                       Insurance is one answer. It is now        and Pollen Street Capital.                          rental deposits by 2025. We also want
                                                                                                                           The firm charges between 4 and 7       in the same boat. As proptech                                                        regularly. It’s crucial we find ways to                 readily available and can cover the           The core proposition is Canopy’s                  to boost people’s financial wellness, so
                                                                                                                         per cent interest on its loans, while    companies scale up over the next                                                     improve people’s renting lives, make                    exact same areas protected by a cash        RentPassportTM, which empowers tenants              they can get on to the property ladder,”

                                                                                                                                                                                                             £4.5 bn
                                                                                                                         Help to Buy loans are interest free      few years, the market will begin                                                     tenancy more affordable and build a                                                                 to build a portable digital rental history. It is   says Mr Farooqui.
                                                                                                                         for the first five years. However,       to see how, or even if, technology                                                   more inclusive rental society,” says Mr                                                             powered by Open Banking and also allows                “The current system puts profits first
                                                                                                                         Proportunity's loans can be used         can help first-time buyers. Mr                                                       Farooqui, whose tech-based platform                                                                 a free tenant-screening solution.                   and tenants last. It is time we created a
                                                                                                                         to buy properties other than new         Bowles at Savills, along with many                                                   aims to address this issue.                                                                           Tenants are able to check their credit            more equal rental ecosystem. Globally
                                                                                                                         builds, says the company's founder       would-be homeowners, will take a            locked away in cash deposits                Then there is the booming gig econ-                                                              worthiness instantly through a soft                 this could help millions achieve better
                                                                                                                         Vadim Toader.                            lot of convincing.                                                                   omy, which now accounts for 4.7 mil-                                                                credit check, powered by Experian.                  financial health. I think it’s a worthy goal.”
                                                                                                                                                                                                                                                       lion UK workers. The number of people                                                               They can also instantly verify their
                                                                                                                                                                                                                                                       in this sector has doubled in the past                                                              income, historical rental payments
                                                                                                                                                                                                                                                       three years. Precarious work life is now                                                            and rental affordability through Open
                                                                                                                                                                                                                                                       reflected in precarious home life. Gig                                                              Banking. The platform is currently used             For more information please visit
                                                                                                                                                                                                                                                                                                   It’s crucial we find ways to

                                                                                                                                                                                                             5.8m
                                                                                                                                                                                                                                                       economy workers can be seen as a risky                                                              by more than 20,000 renters.                        www.canopy.rent
                                                                                                                                                                                                                                                       proposition for landlords and letting
                                                                                                                                                                                                                                                       agents. Therefore, some have to fork
                                                                                                                                                                                                                                                                                                   improve people’s renting lives,                           “In the next two years we hope to
                                                                                                                                                                                                                                                                                                                                                           eliminate      tenant-screening         costs
                                                                                                                         You can round up your change every time                                                                                       out larger sums to secure a property.       make tenancy more affordable                            for letting agents and landlords.
                                                                                                                         you buy a cup of coffee, but it takes a long                                         people in the UK are virtually
                                                                                                                                                                                                              invisible to the financial system
                                                                                                                                                                                                                                                          “The deposit is as outdated as
                                                                                                                                                                                                                                                       the UK’s Victorian housing stock.
                                                                                                                                                                                                                                                                                                   and build a more inclusive                              Transparency on past rental behaviour
                                                                                                                                                                                                                                                                                                                                                           allows tenants, letting agents and land-
                                                                                                                         time to save up a deposit that way                                                                                            Historically,      traditional     tenant   rental society                                          lords to know immediately a tenant’s
FUTURE OF PROPTECH 08 - HubSpot
06                       FUTURE OF PROPTECH                                                                                                                                                                                                                                                                                                                                                                         RACONTEUR.NET                07
                                                                                                                                                                                                                                                                                                                                                                       Commercial feature

                                                                                                                                                          property managers to make sustaina-
Andy Falconer/Unsplash

                                                                                                                                                          bly informed decisions.

                                                                                                                                                                                                                                                                                               kate.sade/Unsplash
                                                                                                                                                            “Our internet of things solutions
                                                                                                                                                          eliminate the need for manual collec-
                                                                                                                                                          tion and analysis of the building data,
                                                                                                                                                          saving building managers time and
                                                                                                                                                          makes building management simpler
                                                                                                                                                          and significantly greener,” she says.
                                                                                                                                                          “arbn insight [smart monitoring tool]
                                                                                                                                                          is designed to be used over a period of
                                                                                                                                                          time as part of a continuous improve-
                                                                                                                                                          ment process for managing energy
                                                                                                                                                          consumption.”
                                                                                                                                                            The company’s technology exam-
                                                                                                                                                          ines data analysis of energy con-
                                                                                                                                                          sumption and makes comparisons.                             Carbon Credentials
                                                                                                                                                          After gathering the data, the plat-
                                                                                                                                                          form uses machine-learning to pre-                          Delivering carbon-curbing              wirelessly to their platform
                                                                                                                                                          dict future energy consumption                              solutions to a client base             for analysis.
                                                                                                                                                          based on predicted climates and                             as wide as Morgans Hotel                 They use this data to
                                                                                                                                                          the building’s location. This is use-                       Group and P&O Ferries might            manage both energy and
                                                                                                                                                          ful when it comes to improving the                          lead you to think Carbon               comfort. By optimising the
                                                                                                                                                          building’s energy performance.                              Credentials’ London office             air-conditioning schedule

                                                                                                                                                                                                                                                                                                                    Digital letting service
                                                                                                                                                            Dr Taheri says: “Comparing your                           is well equipped to deal with          during hot weather and
                                                                                                                                                          building with its peers, you could                          energy performance.                    ensuring lights are not left on
                                                                                                                                                          see that, for instance, your heating-                         They discovered high CO2             at night and weekends, ADAPt
                                                                                                                                                          related energy consumption is within                        levels in their office that            achieves optimum results.

                                                                                                                                                                                                                                                                                                                    to revolutionise renting
                                                                                                                                                          an acceptable range for your build-                         impact on cognitive function             Using this technology, not
                                                                                                                                                          ing usage type and size, in your cli-                       as well as the general working         only were energy savings
                                                                                                                                                          mate zone, but your lighting energy                         environment. They used                 achieved during the hottest
                                                                                                                                                          consumption exceeds the standard.                           this data to engage with the           days of the year, but the
                                                                                                                                                          Then the platform provides you with                         landlord and managed to get            wellbeing and productivity
                                                                                                                                                          a list of lighting recommendation                           it fixed.                              of the workforce was
                                                                                                                                                          options that you should consider.”                            The data for the building            improved. Grace Melville,                              An innovative digital lettings service looks set to transform the rental
            S US TA IN A B ILIT Y                                                                                                                         These comparisons are made on a                             was mined via their ADAPt              marketing executive at Carbon
                                              Nicolette Loizou
                                                                                                                                                          weekly, monthly and annual basis,                           technology that combines               Credentials, says: “When we                            property market

Giving owners
                                                                                                                                                          and puts climate-aware occupiers in                         tech and human input                   manage this exercise for our
                                                         hatever your opinion of cli-    has a database platform which analy-     Streets flooded in      the picture when it comes to achiev-                        to achieve a successful                clients, we are achieving an
                                                W        mate change, no one can         ses, tracks and benchmarks building      the centre of York      ing sustainability.                                         outcome. Carbon Credentials            average of 10 to 15 per cent                                      imes are tough for land-                                                       Bristol-based Bunk has created an

                                                                                                                                                                                                                                                                                                                                                                  £3bn
                                                         deny that the weather is        energy consumption data to enable                                  German       proptech      company                        continuously stream the data           energy savings.”                                          T       lords in the UK as they face                                                 all-in-one property app offering land-

the keys to
                                              becoming more extreme and our              organisations to identify energy sav-                            Sensorberg is also weighing in on                                                                                                                                    reduced margins and rising                                                   lords and property managers the abil-
                                              built environment must adapt to            ings and to aid retro-fitting.                                   the energy performance of build-                                                                                                                          running costs, coupled with increas-                                                    ity to let and manage their property
                                              manage the energy performance of             Its dataset determines building                                ings, but focused on the consumer                                                                                                                         ing legislation and tax hikes. Issues                                                   from as little as £10 a month. Properties
                                              buildings. This is where proptech          type and usage, occupancy rates                                  side of the market. It has imple-                                                                                                                         are coming thick and fast. At the             estimated spend by landlords and          are automatically advertised on sites

sustainability
                                              comes in. Many software tools have         and equipment to provide an evalu-                               mented its technology in a residen-                     heating or blinds. It can also detect                                                             same time letting agents are being            tenants on agents in 2018                 such as Rightmove and Zoopla, and
                                              been launched with the aim of help-        ation of energy consumption. So will                             tial project in Berlin, which deploys                   if a window is open and can regulate                                                              squeezed by the tenant fee ban and,                                                     property owners can handle offers

                                                                                                                                                                                                                                                                                                                                                                  16hours
                                              ing property managers and tenants          technology such as this make the                                 a digital infrastructure system for                     the heating accordingly. The sys-                                                                 for tenants, rent prices continue                                                       and manage the entire tenancy online.
                                              address energy efficiency and meet         role of the property manager obso-                               the benefit of 110 inhabitants and                      tem tracks energy consumption and,         Smart buildings                                        to rise. The result is a crisis of con-                                                 Tenants have an app to pay rent and
                                              sustainable building goals.                lete? Dr Mahnameh Taheri, man-                                   is designed to manage energy effi-                      via a smartphone, monitors electric-                                                              fidence, in what many view as a dys-                                                    Bunk has partnered with Experian so
                                                You may roll your eyes at being sold     ager of energy products at arbnco,                               ciency for homes.                                       ity, water and heating consumption,        require both human                                     functional market.                                                                      all payments help contribute towards
                                              yet another technological product,         thinks not. Instead, she believes that                             Residents use their integrated sys-                   which can be specifically regulated.
                                                                                                                                                                                                                                                             connectivity and                                         “There’s been huge change in the                                                      their credit history.
New proptech can help property                but probably already have a smart          the technology will instead empower                              tem to control lighting, underfloor                       Karoline Pantera, marketing man-                                                                rental market over the past few years         of work spent by letting agents to          Since its launch, Bunk now operates
                                              meter, solar panel perhaps or even                                                                                                                                  ager at Sensorberg, says: “If the sensor   tech to analyse the                                    in an attempt to make it fairer and           set up a tenancy                          nationwide and aims to be active with
managers and tenants alike understand         a timer. These products are fairly                                                                                                                                  data shows an increase in CO2 level,
                                                                                                                                                                                                                                                             performance of                                         better regulate it. But in reality, the                                                 landlords and property owners in every

                                                                                                                                                                                                                                                                                                                                                                  £20
the sustainability of their buildings,        standard now, but proptech is becom-
                                              ing more sophisticated as innovators
                                                                                         PROJECTED UK RESIDENTIAL CO 2 EMISSIONS CONTINUE TO RISE
                                                                                                                                                                                                                  our platform could give a steering
                                                                                                                                                                                                                  command to the air circulation sys-        a building
                                                                                                                                                                                                                                                                                                                    rental market is as broken as ever. It’s
                                                                                                                                                                                                                                                                                                                    arguably the last industry yet to grasp
                                                                                                                                                                                                                                                                                                                                                                                                            town in the coming years. “It is crucial
                                                                                                                                                                                                                                                                                                                                                                                                            that we reduce the current friction in
but should the burden for eco-friendly        seek new ways to encourage us to live
                                              more sustainably.
                                                                                         Metric tonnes of carbon dioxide equivalent                                                                               tem to blow more fresh air in.”
                                                                                                                                                                                                                    In the basements, the Berlin res-
                                                                                                                                                                                                                                                                                                                    digitalisation and it’s ripe for disrup-
                                                                                                                                                                                                                                                                                                                    tion,” says Tom Woollard, co-founder
                                                                                                                                                                                                                                                                                                                                                                                                            the rental market. We want to put land-
                                                                                                                                                                                                                                                                                                                                                                                                            lords and tenants back in control. Our
homes really be passed to consumers?            However, are these products              2017                                                                                                          64         idents also have access to digitally                                                              of Bunk, a digital lettings service.
                                                                                                                                                                                                                                                                                                                                                                  cost per month to let and manage
                                                                                                                                                                                                                                                                                                                                                                                                            job is to make their life easier and our
                                              enough to minimise the environmen-                                                                                                                                  rentable storage areas. They can use         But if regulation is up for debate,                    Landlords across the country are                                                      sole focus is to continue doing that.
                                              tal impact of poorly performing build-                                                                                                                              their app to book extra services, such     will the energy efficiency of buildings                growing increasingly frustrated. A poll       your property with Bunk                   Bunk empowers property owners to
                                                                                         2020                                                                                                          66
                                              ings and where does our responsibil-                                                                                                                                as the use of communal washing             in 30 to 40 years’ time be dependent                   earlier this year found that almost half                                                manage their properties and remain
                                              ity as consumers lie in the midst of all                                                                                                                 68         machines and dryers. This suggests         on proptech to deliver eco-friendly                    are planning to reduce the number of                                                    compliant with ever-changing legisla-
                                                                                         2025
                                              this technology?                                                                                                                                                    humans will still need to be consulted     homes? And will humans and prop-                       properties they own or exit the market        done. You don’t need a high level of      tion,” says Mr Widnell.
                                                One such technology currently tak-                                                                                                                                for any sharing element of a scheme        tech innovators need to continue to                    entirely, according to the Residential        skill to deal with many of these tasks,     “We’re not here to render agents
                                                                                         2030                                                                                                           71
                                              ing off is property manager software,                                                                                                                               and people remain at the heart of          work together to improve the energy                    Landlords Association.                        but you can’t afford to get it wrong.     obsolete; our service revolves around
                                              which is central to improving the                                                                                                                                   future sustainability goals. Concern       performance of buildings?                                “Currently, the biggest problem is          So we’ve made the whole process           retaining that human element. But we
                                                                                         2035                                                                                                           75
                                              energy performance of buildings. A                                                                                                                                  that proptech will encourage con-            Freddie Pritchard-Smith, chief                       that landlords aren’t in control of the       transparent and data-driven,” says        use technology for the right reasons
                                              pioneer is Scotland-based arbnco that                                                                                                                               sumers to avoid their responsibilities     executive of We Are Savvy, a                           letting process, agents are. Yet many         Jack Widnell, fellow co-founder of        so we can provide value to our cus-
                                                                                                                                                UK Department for Business, Energy and Industrial Strategy 2019
                                                                                                                                                                                                                  as climate-aware individuals may be        London-based,        landlord-focused                  of the services offered by the high           Bunk, which launched in June.             tomers. Proptech solutions like ours
                                                                                                                                                                                                                  valid, but the emerging theme is one       firm that gathers data to analyse                      street can now be rendered obso-                More than £3 billion was spent on       are driving change by building trust
                                                                                                                                                                                                                  of collaboration.                          heat maps, among other innova-                         lete by technology and innovation,”           letting agents by landlords and ten-      and transparency. In the next decade,
                                                                                                                                                                                                                    The environmental impact of build-       tions, says: “We believe that a smart                  explains Mr Woollard, whose com-              ants in 2018, according to Bunk’s         we’ll see a revolution in the property
                                                                                                                                                                                                                  ings is now incorporated in global         building requires both human con-                      pany is backed by the world’s largest         research, and the co-founders             market, as we have in other sectors.
                                                                                                                                                                                                                  political and economic decision-mak-       nectivity and technology to success-                   building society Nationwide.                  believe their technology can help         Property professionals will have to up
                                                                                                                                                                                                                  ing. So will proptech products, which      fully analyse the performance of a                       Research has indicated that up to 16        level the playing field and reduce        their game or face the perils mirrored
                                                                                                                                                                                                                  promise to improve energy efficiency       building. While the data we capture                    hours of work is required by letting agents   costs for all involved.                   in the rest of the high street.”
                                                                                                                                                                                                                  become compulsory if, at any time          is important, it is also key to engage                 each time a new tenancy is set up, from         “Over the years, letting agents have
                                                                                                                                                                                                                  in the future, a government here or        within the community, within that                      credit referencing to signing agreements      profited nicely, sitting in the middle
                                                                                                                                                                                                                  abroad decides households will be          building, and discover first-hand                      and processing payments. Something            without ever really improving their
                                                                                                                                                                                                                  fined for excessive consumption of         how it is being used and if or how                     Bunk’s co-founders believe can be made a      service, and we’re shining a light on     For more information, please visit
                                                                                                                                                                                                                  energy in the way that some compa-         this can be improved.”                                 thing of the past with technology.            this. What we’re doing is making the      www.rentbunk.com
                                                                                                                                                                                                                  nies are? Sharon Darcy, director at          Proptech may be a vital tool in the                    “When developing our platform,              process more efficient and easier, as
                                                                                                                                                                                                                  Sustainability First, says that the idea   battle against global warming, but                     we found most of the administra-              well as driving down costs for the only
                                                                                                                                                                                                                  is “complex and much will depend on        to win the war humans must occupy                      tion to do with letting a property can        people that matter in this equation,
                                                                                                                                                                                                                  carbon taxes”.                             the frontline.                                         be automated and that’s what we’ve            the landlords and tenants.”
FUTURE OF PROPTECH 08 - HubSpot
08    FUTURE OF PROPTECH                                                                                                                                                                                                                                                                                                                                                                                        RACONTEUR.NET           09

                                                                                                                                                                                                                                                                                                                                                                                             90%
     PROP
                                                                                                                      MOST POPULAR AREAS OF                                                                                                   50%             NUMBER OF PROPTECH INVESTMENTS PER INVESTOR

     T H E G ROW I N G I M P O RTA N C E O F                                                                          PROPTECH INNOVATION                                                                                                                     Average number of proptech investments made worldwide from 2017 to the first half of 2019

                                                                                                                                                                                                                      Smart buildings
                                                                                                                      FOR INVESTORS
                                                                                                                      Share of proptech investors                                                                                             40%

                                                                                                                                                                                                                                                                2.7                            5.0                                 4.8
                                                                                                                      interested in selected areas
                                                                                                                      of innovation worldwide

                                                                                                                                                                                                                                              30%                                                                                                                                            of traditional real estate
                                                                                                                                                                                                                                                                                                                                                                                             organisations think that the

                                                                                                                                                   Ar nd c
     TECH

                                                                                                                                                     ch o
                                                                                                                                                     a
                                                                                                                                                                                                                                                                                                                                                                                             industry views proptech as an

                                                                                                                                                       ite nst
                                                                                                                                                          ct ru
                                                                                                                                                                                                                                              20%                                                                                                                                            opportunity/enabler

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                                                                                                                                                              e, io
                                                                                                                                                                                                                                                                                                                                                                                             93%

                                                                                                                                                                en n
                                                                                                                                                                  gi
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                                                                                                                                                                                                                                              10%

                                                                                                                                                                        in
                                                                                                                                                                          g
                                                                                                                                                                                                                                                                           2017                            2018                              2019 (first half)

                                                                                                                                                                                                                                                                                                                                REBNY/Royal Institution of Chartered Surveyors 2019

                                                                                                                                                                                                                                                                                                                                                                                             believe traditional real estate
     90 per cent of traditional real estate organisations see                                                                                                                                                                                                 TOP WAYS INVESTORS ARE ENGAGING WITH PROPTECHS                                                                                 organisations need to engage with
                                                                                                                                                                                                                                                                                                                                                                                             proptech companies in order to
     proptech as an opportunity, as rising levels of investment show.                                                                                                                                                                                                                                                                                                                        adapt to the changing
     Even as the number of new proptech startups fall, investment                                                                                                                                                                                                                                                                                                                            global environment
     levels continue to climb. So what innovations are decision-                                                                                                                                                                                               Invest in proptech companies                                                                            31%
                                                                                                                        Finance and investments
     makers most excited about?

                                                                                                                                                                                                                                                                                                                                                                                             30%
                                                                                                                                                                                                                                                               Partner with proptech companies                                                                        26%

     REASONS REAL ESTATE DECISION-MAKERS ARE INVESTING IN PROPTECH                                                                                                                                                                                             Launch or participate in accelerators                                                                  20%
     What is the primary reason for your investment, or planned investment, in proptech startups?

                                                                                                                                                                                                                                                               Use proptechs’ services                                                                                 17%
     12%                                                                                              2%
     To mitigate risk                                                                               Other                                                                                                                                                                 My company does not engage with proptechs                                                     4%                   say they currently invest or plan to
                                                                                                                                                                                                                                                                                                                                                                                             invest in proptech startups

                                                                                                                                                                                                                                                                                                                                                                         1%

                                                                                                                                                       t
                                                                                                                                                                                                                                                                 Other

                                                                                                                                                     en
                                                                                                                                                   em
                                                                                                                                               e ag
                                                                                                     19%
                                                                                                                                             ag n
     9%
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                                                                                                                                                                                                                                                                                                                                                                     Deloitte 2019                                        KPMG 2018
                                                                                                                                       an pac

     To get access                                                                           For financial
                                                                                                                                         S

     to IP                                                                                         returns

                                                                                                                                                                                               Consumer/broker tech
                                                                                                                                                                                                                                        PROPTECH FUNDING AND STARTUP NUMBERS

                                                                                                                                                                                                                                              Number of proptechs launched                                                                                                              Investment in proptech companies ($m)

     19%                                                                                            39%
                                                                                        To complement                                                                                                                                   300                                                                                                                                                                                      12
     To improve
     collaboration                                                               your business activities
                                                                                                                                                                                                                                        250                                                                                                                                                                                      10
                                                                                                    KPMG 2018         KPMG 2018

                                                                                                                                                                                                                                        200                                                                                                                                                                                      8
     SHARE OF COMMERCIAL INVESTMENT IN PROPTECH
     Percentage of commercial real estate capital investors plan to commit to proptech by percentage of respondents                                                                                                                     150                                                                                                                                                                                      6

      3%          4%                              26%                                 36%                                              15%                   11%                  5%                                                    100                                                                                                                                                                                      4
      None        1-5%                            6-10%                               11-15%                                         16-20%                21-25%             26-30%

                                                                                                                                                                                                                                        50                                                                                                                                                                                       2

                                                                                                                                                                                                                                        0                                                                                                                                                                                        0
                                                                                                                                                                                                                                              2008           2009              2010               2011              2012                 2013                      2014               2015             2016             2017
                                                                                                                                                                               Deloitte 2019
                                                                                                                                                                                                                                                                                                                                                                                                                        Deloitte 2019
FUTURE OF PROPTECH 08 - HubSpot
10          FUTURE OF PROPTECH                                                                                                                                                                                                                                                                                                                                                                                         RACONTEUR.NET                  11
                                                                                                                                                                                                                                                                                                                                                                       Commercial feature
   C-SUITE                                                                                                                                                                                                                                                       OPINION

                                                                                                                                                                                                                Shutterstock
                                                                                                                                                                                                                                                                                                                                   Smart buildings                            Smart software                                 Smart teams

Charting the
                                                                                                                                                                                                                                                                                                                          NFC and IoT connected locations              Easily-accessible cloud-based                Facility managers/ technicians
                                                                                                                                                                                                                                                                                                                           and equipment, such as HVAC,                    data, tasks and insights
                                                                                                                                                                                                                                                                                                                                 lights, electronics

                                                                                                                                                                                                                                  ‘It is the challenge of
rise of the                                                                                                                                                                                                                       improving the world
property CTO                                                                                                                                                                                                                         we live in where
                                                                                                                                                                                                                                 proptech can truly play                                                                       NFC and IoT                      Cloud-based                     Smarter                         Return on
The property sector has long been behind                                                                                                                                                                                            a significant role’                                                                         sensors                           software                       teams                         investment

the curve with technology. Now a new wave                                                                                                                                                                                                                                                                                  Connecting physical
                                                                                                                                                                                                                                                                                                                          things, and all relevant
                                                                                                                                                                                                                                                                                                                                                         Data, tasks and insights
                                                                                                                                                                                                                                                                                                                                                          are easily accessible,
                                                                                                                                                                                                                                                                                                                                                                                           Communication and
                                                                                                                                                                                                                                                                                                                                                                                           data means efficient
                                                                                                                                                                                                                                                                                                                                                                                                                          Increased cost savings
                                                                                                                                                                                                                                                                                                                                                                                                                         and efficiency, but also
of chief technology officers have been tasked                                                                                                                                                                                                                                                                               information, to the
                                                                                                                                                                                                                                                                                                                                digital world
                                                                                                                                                                                                                                                                                                                                                             from anywhere                   technicians and
                                                                                                                                                                                                                                                                                                                                                                                           informed managers
                                                                                                                                                                                                                                                                                                                                                                                                                        equipment’s performance
                                                                                                                                                                                                                                                                                                                                                                                                                        and employee experience
with getting it up to speed, but this will only                                                                                                                                                                                          eal estate and the built        For example, the built world con-
                                                                                                                                                                                                                                  R      world affects our daily lives   tributes about 40 per cent of the
work if they have a seat at the top table

                                                                                                                                                                                                                                                                                                                   Beyond the buzzword:
                                                                                                                                                                                                                                         more than any other sec-        UK’s total carbon footprint. This is
                                                                                                                                                                                                                               tor. After all, we live, breathe, work,   mainly from the energy used in the
                                                                                                                                                                                                                               shop, dine, play, learn and commute       running and construction of build-
                                                                                                                                                                                                                               in the built spaces around us. From       ings and infrastructure.

                                                                                                                                                                                                                                                                                                                   Small steps to smart
Sooraj Shah                                                                                                                                                                                                                    this point of view, it’s incredible to      For developers to deliver smart
                                                                                                                                                                                                                               think digital disruption has yet to       buildings that produce net-zero
                                                                                                                                                                                                                               fundamentally transform the way           emissions, the very latest technol-
          he global real estate mar-      “When an industry experiences                                                                                                                                                        real estate works.                        ogy, such as digital twins and the

                                                                                                                                                                                                                                                                                                                   buildings
   T      ket is expected to generate   such rapid growth and demand                                                                                                                                                             For me, the journey started in early-   internet of things, will have to be
          revenue of $4,263.7 billion   grows faster than supply, there                                                                                                                                                        2015, when I launched FUTURE              used alongside practical design ele-
by 2025. Considering the amount         isn’t pressure for companies in                                                                                                                                                        PropTech, which was Europe’s first        ments, including living walls and
of money flowing into the indus-        the industry to focus on incre-                                                                                                                                                        conference dedicated to bringing          automated lighting.
try, it may come as a surprise that     mental efficiencies or even the                                                                                                                                                        the real estate sector together with        Another global challenge is the
the property sector is behind oth-      customer,” says Ms Marsh. “When                                                                                                                                                        the startups that are providing inno-     lack of affordable, and high-qual-
ers when it comes to technology.        growth slows, these considerations                                                                                                                                                     vative solutions. At that time there      ity, housing. Modular construc-           When it comes to maintaining buildings, investing in the right
                                                                                                                                                                                                                                                                                                                   software to collect and analyse data is crucial for operational
  “The property sector is sadly         become front of mind.”                  CTO to lead the charge,” says Edwin                  But, according to Mr Willis, it would   of cases, the digital strategy lead               were fewer than 200 proptech start-       tion methods can build homes 50
behind the curve,” says David             In other words, the stimulus to       Willis, CTO at Rentify.                            be unheard of to have a CTO on the        was not a technology specialist,                  ups in the UK and no recognisable         per cent more quickly and at a cost
Kavanagh, former global chief
technology officer (CTO) of online
                                        innovate with proptech may not
                                        have been there.
                                                                                  The CTO is often tasked
                                                                                with leading the digital strategy of
                                                                                                                                   main board of a traditional firm.
                                                                                                                                     “In general, these businesses
                                                                                                                                                                             with 40 per cent of digital leaders
                                                                                                                                                                             coming from a core real estate, con-
                                                                                                                                                                                                                               ecosystem or community focused on
                                                                                                                                                                                                                               modernising the industry; my aim
                                                                                                                                                                                                                                                                         that is 20 per cent cheaper for the
                                                                                                                                                                                                                                                                         buyer. All this while delivering an
                                                                                                                                                                                                                                                                                                                   efficiency and occupant experience
estate agent Purplebricks, who            Mr Kavanagh says: “Purplebricks       the business.                                      have been slow to respond to              struction or finance background.                  was to change that.                       energy-efficient home built with
now works as CTO of fintech Chip.       was the most technologically              According to KPMG’s third prop-                  technology because they don’t             This in itself is not an issue if there             This task proved to be easier said      environmentally friendly materi-
  It’s this lack of focus on technol-   advanced and progressive in our         tech report, Is your digital future                realise the extent of the bene-           is a technology specialist within                 than done. Bringing change to the         als. Also emerging business models,                  he world is becoming increas-        Some 43 per cent of 300 respondents         C-suite executives, “We want this
ogy which has meant the CTO role        space in our formative years. When      in the right hands?, 58 per cent of                fits as an internal team is seen as       the business at a senior level, such              world’s largest asset class that has      such as co-living and build-to-rent,         T       ingly connected and people         cited the level of investment required        technology because it makes our job
has not yet gained the prominence       I spoke to peers in the industry, I     respondents said their real estate                 too big a liability or the changes        as a CTO, who can work with the                   been operating very profitably in         are already playing an important                     are living smarter and working     as the biggest challenge when decid-          easier, and it will improve operational
it should have.                         felt there was an unclear strategy      business has a digital strategy in                 required are too time consuming,          digital leader effectively.                       the same way for generations was a        role to meet the government’s tar-        smarter than ever before. Consequently,       ing whether to adopt digital solutions.       efficiency and the bottom line”.
  Hannah Marsh, co-founder of           around leveraging a modern tech         place, but only 29 per cent said                   or because they outsource the tech          But even though Mr Kavanagh                     tall order. However, we managed to        get of building more than 300,000         both residential and commercial occu-         Meanwhile, 23 per cent said there was a          Facilities managers should demon-
residential review site HomeViews,      for customer outcomes. I think in       they have an enterprise-wide dig-                  to an external contractor, which          explains that he enjoyed every                    bring together a passionate commu-        homes a year.                             pants are also expecting their buildings      lack of internal resources to interpret the   strate to the board the business case for
suggests that the sector may have       those traditional models, the tech-     ital strategy. This suggests their                 removes the benefits of feeling           minute as CTO of Purplebricks,                    nity of advocates who were as dedi-         I strongly believe these huge soci-     to be smarter.                                data and turn it into actionable insights.    investing in smart technologies, show-
lagged behind others due to its         nology bar is much lower.”              organisation is not taking the idea                your own pain points and feeding          a lot depends on the leadership                   cated as I was.                           etal issues present a timely opportu-        To meet these expectations, facili-        And 18 per cent were concerned their          ing how it will reduce costs and increase
swift rise since 2000.                    He believes it was the work           of going digital seriously enough.                 into your own tech improvements,”         directing the CTO.                                  Fast forward five years and there has   nity for the property and construc-       ties managers are beginning to take an        buildings aren’t suited to the adoption of    profitability. This will put their company
                                        of Purplebricks which led to              But 95 per cent of respondents                   he explains.                                “It was harder to maintain [the                 never been a more exciting time to be     tion industries to galvanise and          interest in smart technology systems to       connected technologies.                       on the path to efficient and sustainable
                                        more traditional estate agencies        said their businesses have a des-                    A concern stemming from the             right culture] when the founders                  involved in the sector. Exponential       change negative perceptions, while        provide them with greater asset man-            Perhaps one of the main reasons             facilities management.

95%
                                        investing and improving in their        ignated person leading on digital                  KPMG survey was that in 65 per cent       left to go overseas,” he says. “I was             growth has seen proptech grabbing         meeting their environmental, social       agement flexibility and visibility across     for perceived barriers to adoption is            However, making a building smart
                                        website functionality.                  transformation and 62 per cent said                                                          trusted to use the latest technology              headlines across the world.               and corporate governance targets,         all their properties.                         because “smart” as a concept is a buz-        needn’t involve a large capital outlay
                                          It is in many ways thanks to the      this individual is a senior employee,                                                        providing it improved customer                      There are now more than 824 start-      which are becoming increasingly              Not only is this enabling facilities       zword shrouded in mystery. It is still        that requires you to replace assets and
                                        proptech that more significance is      often a C-suite executive.                                                                   outcomes, but nonetheless I feel                  ups in the UK with approximately          important to institutional investors.     managers to respond to maintenance            very much rooted in the world of futur-       equipment. Using the same contactless
                                        being placed on technology in the         Mr Kavanagh believes the role of                                                           I failed to influence or convince                 7,247 around the world. Not to forget,      This is not only for altruistic rea-    events quickly, minimising downtime           ology and hype, and as a result there is      technology that has revolutionised the
                                        industry and therefore more prom-       the CTO has to be at board level to                                                          the business around artificial                    of course, the thousands of incum-        sons, because the companies that          and reducing resulting repair costs, but      sometimes a misunderstanding about            everyday payment experience, facilities
                                        inence given to a technology leader.    make the necessary impact. “The                                                              intelligence and automation early                 bents that are now adding digital and     adopt technology will benefit from        in some cases they’re able to predict         what smart actually is.                       managers can place an Infraspeak near-
                                          “There are a large number of new      person at the table needs to have a                                                          enough, and I believe we could have               proptech expertise to their suites of     improving operational efficiency,         breakdowns and faults, and then carry           For example, facilities managers may        field communication (NFC) tag on existing
 of real estate companies
                                        startups in the real estate industry    rare mix of technical and interper-     The person at the table                              done a lot more with our data.”                   products and services.                    gaining competitive advantages,           out proactive maintenance.                    invest in LED lighting that can be turned     equipment, turning these so-called dumb
have someone responsible for            that are using tech to solve pain       sonal skills that can colour in sto-                                                           Hiring a CTO is relatively easy;                  An impressive and record-break-         attracting and retaining talent, and         Research shows there is a clear appe-      on and off using smartphones, thinking        things into smart, connected things.
leading digital transformation          points in the home-buying and rent-     ries around technology and sell the     needs to have a rare                                 ensuring they have the necessary                  ing amount of capital – more than         improving yield and profits. It’s a       tite for using technology to improve          it will make their buildings smart. But,         The NFC tags are read by smartphones
and innovation                          ing process. These are businesses
                                        which are founded on good tech and
                                                                                benefits of emerging technologies
                                                                                to property professionals in a lan-
                                                                                                                        mix of technical and                                 influence, listening to them and
                                                                                                                                                                             maintaining a consistent culture
                                                                                                                                                                                                                               £25 billion – has already been
                                                                                                                                                                                                                               invested this year. To put this into
                                                                                                                                                                                                                                                                         massive win-win. And, of course,
                                                                                                                                                                                                                                                                         proptech is the solution that brings it
                                                                                                                                                                                                                                                                                                                   operational efficiency. A study commis-
                                                                                                                                                                                                                                                                                                                   sioned by Schneider Electric found that
                                                                                                                                                                                                                                                                                                                                                                 in fact, LED lights in themselves are not
                                                                                                                                                                                                                                                                                                                                                                 smart unless facilities managers are
                                                                                                                                                                                                                                                                                                                                                                                                               and link with Infraspeak’s cloud-based
                                                                                                                                                                                                                                                                                                                                                                                                               software, where dynamic information on
KPMG 2019                               are also likely to have invested in a   guage they understand,” he says.        interpersonal skills                                 are much harder steps to take.                    context, only £1.4 billion was raised     all together.                             63 per cent of facilities managers and        monitoring the lighting system, collecting    the assets and equipment is centralised
                                                                                                                                                                                                                               in the whole of 2015. It’s great to                                                 directors are interested in implementing      data and using insights to make informed      and updated in real time. This gives facil-
                                                                                                                                                                                                                               see so much investment to support                                                   analytics to better monitor their building    decisions on future maintenance events.       ities managers the visibility they need to
                                                                                                                                                                                                                               innovation and, now that capital is                                                 systems. Nevertheless, barriers exist.          To be truly smart, you need the digi-       manage their assets, teams, utilities and
                                                                                                                                                                                                                               relatively accessible, the real chal-                                                                                             tal and physical capability, and you also     associated costs effectively.
                                                                                                                                                                                                                               lenge of improving the world we live                                                                                              need the right mindset. While there is           Taking small steps towards creat-
                                                                                                                                                                                                                               in begins.                                                                                                                        arguably already demand and a readi-          ing a smart building is only the start of
                                                                                                                                                                                                                                 With lots of capital comes great                                                                                                ness to invest at the board level of many     the journey, but if you don’t take these
                                                                                                                                                                                                                               responsibility. Not only to deliver                                                                                               companies, it’s the facilities managers       steps forward, you may find yourself left
                                                                                                                                                                                                                               multiple-fold returns to investors,                                                                                               and those who interact and deal with          behind in the smart facilities manage-
                                                                                                                                                                                                                                                                                                                                                                 technology on a daily basis who need to       ment revolution.
                                                                                                                                                                                                                                                                                                                   To be truly smart,
                                                                                                                                                                                                                               but to deliver real value to the target
                                                                                                                                                                                                                               customers and society at large. This                                                                                              be aware of how smart can benefit them.
                                                                                                                                                                                                                               is the only way startups can grow to                                                you need not just the                           If facilities managers understand           For more information, please visit
                                                                                                                                                                                                                               become multi-million-dollar compa-                                                                                                what different smart technologies can         www.infraspeak.com
                                                                                                                                                                                                                               nies adopted on a global scale.                                                     digital and physical                          offer and see how they can help the
                                                                                                                                                                                                                                 It is the challenge of improving        Gary Chimwa
                                                                                                                                                                                                                                                                         Founder and chief executive
                                                                                                                                                                                                                                                                                                                   capability, but also                          company achieve the desired results,
                                                                                                                                                                                                                               the world we live in where proptech                                                                                               they can then communicate this infor-
                                                                                                                                                                                                                               can truly play a significant role.        FUTURE PropTech                           the right mindset                             mation upwards. They can say to the
FUTURE OF PROPTECH 08 - HubSpot
12         FUTURE OF PROPTECH                                                                                                                                                                                                                                                                                                                                                                                                                    RACONTEUR.NET                13
                                                                                             Commercial feature

                                                                                                                                                                                                                                                                                                                                                                                                               Danii Brown/Shutterstock
                                                                                                                                                                                                                                                                                                                                                                                                                                          Proptech allows

Online search
                                                                                                                                                                                                                                                                                                                                                                                                                                          everyone to
                                                                                                                                                                                                                                                                                                                                                                                                                                          gain actionable
                                                                                                                                                                                                                                                                                                                                                                                                                                          insight into

accelerates
                                                                                                                                                                                                                                                                                                                                                                                                                                          their operations
                                                                                                                                                                                                                                                                                                                                                                                                                                          and holdings

commercial
property deals
                                                                                                                                                                                                                                                                                                                                                                                                                                            Mr Ross sees this as a genera-
                                                                                                                                                                                                                                                                                                                                                                                                                                          tional issue. “Privacy is a challenge
                                                                                                                                                                                                                                                                                                                                                                                                                                          for the sector, but that’s likely to
                                                                                                                                                                                                                                                                                                                                                                                                                                          change,” he says. “The average 15
                                                                                                                                                                                                                                                                                                                                                                                                                                          year old doesn’t care because who
                                                                                                                                                                                                                                                                                                                                                                                                                                          their data is shared with is very

A lack of quality technology solutions has held                                                                                                                                                                                                                                                                                                                                                                                           transparent. In-built transparency
                                                                                                                                                                                                                                                                                                                                                                                                                                          and the power to choose will play a
back customer experience in the £1-trillion                                                                                                                                                                                                                                                                                                                                                                                               major role in acceptance.”
                                                                                                                                                                                                                                                                                                                                                                                                                                            Olga Turischeva, partner at ven-
                                                                                                                                                                                                                                                INVESTING
commercial property industry, but a new                                                                                                                                                                                                                                                                                                                                                                                                   ture capital firm RTP Global, says
                                                                                                                                                                                                                                                                                                                                                                                                                                          there are other risks to invest-
online platform is now helping it transform

                                                                                                                                                                                                                                              Is the proptech
                                                                                                                                                                                                                                                                                                                                                                                                                                          ment in the sector, caused by the
                                                                                                                                                                                                                                                                                                                                                                                                                                          slow speed of proptech adoption
                                                                                                                                                                                                                                                                                                                                                                                                                                          and investment multiples. But she
                                                                                                                                                                                                                                                                                                                                                                                                                                          expects markets to stabilise over

                                                                                                                                                                                                                                              bubble set to burst?
          nline marketplaces that            “WeWork is very strong online and                                                                                                                                                                                                                                                                                                                                                            the next 12 months.
  O       enable      consumers       to   has filled a lot of space in its build-                                                                                                                                                                                                                                                                                                                                                          Another challenge can be get-
          search online have trans-        ings by taking advantage of digital                                                                                                                                                                                                                                                                                                                                                            ting traditional real estate funds to
formed many sectors. From Amazon           channels,” says Andrew Miles, chief                                                                                                                                                                                                                                                                                                                                                            understand the implications of the
to Autotrader, Airbnb to eBay, online      executive and co-founder of Realla, a                                                                                                                                                                                                                                                                                                                                                          technology. One way to identify
search has changed the way people          search engine for commercial prop-                                                                                                                                                                                                                                                                                                                                                             value and address risk is to work
shop. Yet in the business-to-business      erty. “On the other hand, the tra-                                                                                                                                                                                                                                                                                                                                                             out where you want to invest, not
world it is largely still more novelty     ditional industry hasn’t had a relia-                                                                                                                                                                                                                                                                                                 Gregory Dewerpe, founder of                              simply the sectors, such as travel,
than utility.                              ble online channel where they know                                                                                                                                                          Investing in proptech is an exciting opportunity, but problems                                                                          A/O Proptech, says we’re now see-                          tourism, hospitality, commercial
  This divide is no more apparent than
in the area of property. The UK resi-
                                           quality tenants are searching.”
                                             Evidence that commercial tenants                                                                At the other extreme, the owner of          space available on an interface that’s        facing companies such as WeWork are causing concern. So what                                                                            ing big real estate companies “get-
                                                                                                                                                                                                                                                                                                                                                                               ting investor pressure on efficien-
                                                                                                                                                                                                                                                                                                                                                                                                                                          or residential, but precisely where
                                                                                                                                                                                                                                                                                                                                                                                                                                          in the value chain. Is it in automat-
dential property industry changed
drastically when Rightmove brought
                                           are searching online is irrefutable.
                                           While demand initially lagged behind
                                                                                                                                           a London office tower has tradition-
                                                                                                                                           ally marketed the property through
                                                                                                                                                                                         very easy to search.
                                                                                                                                                                                           “The whole commercial property
                                                                                                                                                                                                                                       does proptech have to offer?                                                                                                            cies whether that’s in property and
                                                                                                                                                                                                                                                                                                                                                                               asset management or on transac-
                                                                                                                                                                                                                                                                                                                                                                                                                                          ing an existing service, cutting out
                                                                                                                                                                                                                                                                                                                                                                                                                                          the middleman, increasing effi-
property searches online in the late-
1990s, followed by Zoopla a decade
                                           the residential market, with less than
                                           half of commercial tenants search-
                                                                                     Our vision is to be the go-to                         mega-launch parties, lavish gifts to
                                                                                                                                           incentivise agents and double-page
                                                                                                                                                                                         industry wants faster deals and this
                                                                                                                                                                                         will enable that. You can have beautiful
                                                                                                                                                                                                                                                                                                                                                                               tional efficiency”.
                                                                                                                                                                                                                                                                                                                                                                                 Building’s today may be dumb
                                                                                                                                                                                                                                                                                                                                                                                                                                          ciency or in creating a new way to
                                                                                                                                                                                                                                                                                                                                                                                                                                          do business?
later. Despite companies such as           ing online before the global financial    place where commercial                                spreads in the broadsheet newspapers.         online adverts which are highly targeted
                                                                                                                                                                                                                                       Felicia Jackson
                                                                                                                                                                                                                                                                                                                                                                               containers, but tomorrow they’ll                             In the end, successful investing in
LoopNet and RealCommercial repli-          crisis in 2008-9, in the last decade                                                            Marketing budgets of hundreds of thou-        to anyone in the world who might be
                                                                                     tenants and investors can
                                                                                                                                                                                                                                                                                                                                                                               be smart. Philip Ross, chief exec-                         proptech will be driven by the size
cating the experience for commercial       that has accelerated rapidly to                                                                 sands of pounds are not unusual, with         searching. An Asian company looking for                                                                                                                                               utive of Cordless Group, says: “It’s                       of the market and an understand-
property in America and Australia, the     around 90 per cent today, according       find a terrific overview of the                       no attributable return on investment.         a large headquarters building in London                 he real estate sector is         The ways in which people live and       so REalyse and Datcha provide                        about the building itself becoming                         ing of the opportunities available.
industry has yet to evolve in the UK.      to Google search statistics. Realla’s
                                                                                     space available on an interface
                                                                                                                                             Realla is leading the charge in             will retain an agent to help them search,        T      the largest asset class in     work are changing, and proptech           data on registered residential and                   intelligent and about people carry-                          Proptech is going to transform
  The recent rise of WeWork, how-          data shows that at least two thirds of                                                          addressing this imbalance between             but they will look on the internet as well.             the world and the scope        enables those changes. The most           commercial property which helps                      ing smart devices enabling them to                         the sector. The need to enable real
ever, has woken the UK’s commercial        FTSE 350 businesses have searched         that’s very easy to search                            customer demand and the commer-               You need a superb online presence and         for achieving efficiencies through       obvious of these is shared working        those with money to invest assess                    control their experience, interact                         estate owners to adapt to market
property industry up to how tech-          for commercial property on its portal                                                           cial property market. The company             you need to be on the portals where           introducing innovative technology        and shared living. In-depth data ana-     deals and trends.                                    with their environment and be pro-                         trends and consumer expectations
nology can transform the customer          during this year alone.                                                                         was acquired last year by an inter-           people are searching.”                        is a major market opportunity.           lytics and the automation of building       Proptech is not limited to start-                  vided with new experiences.”                               means overall tech growth will con-
experience. WeWork’s questionable            Yet online search in commercial                                                               national specialist in this sector,             It’s clear everybody stands to ben-           Investing in proptech is about         and asset management provides the         ups. A survey by Altus Group                           Of course, concerns about market                         tinue. What makes proptech excit-
business model is under the spotlight,     property is still a very fragmented                                                             NASDAQ-listed           CoStar      Group,    efit from moving the commercial               employing tech to minimise the           framework for new business models         reported two fifths of real estate                   volatility exist, as they always do                        ing is that, as Mr Dewerpe points
but as the first commercial property       and frustrating experience for the                                                              which owns the leading commercial             property industry online. Tenants             complexity and delays that seem          and new opportunities.                    firms are already using automation                   when new markets are growing rap-                          out: “It’s not a choice any more. At
company to take a truly world-class        end-user. “The internet has demon-                                                              property marketplace in America,              get more liquidity and choice, not to         integral to real estate dealings. And      James Lavery, marketing director        for benchmarking and performance                     idly. Privacy concerns have been                           $230 trillion, real estate constitutes
approach to marketing it has shown         strated that it can do an amazing job                “Targeted advertising has transformed      Loopnet, as well as Apartments.com,           mention faster discovery and a much           there is an appetite; investment in      at MRI Software, says: “Proptech          analysis, and 16 per cent are using                  raised, where people may not want                          more than half the world’s assets
just how alluring a great brand can be     at matching products and services                    every sector, yet finding the right com-   which is taking on the formerly frag-         better search experience. Landlords           proptech has grown from $20 mil-         allows everyone from a small prop-        artificial intelligence for account-                 biometric data to be used to track                         and, one way or another, it affects
to commercial tenants. The result is       with the people who want to buy them,                mercial property is still unnecessarily    mented US residential rentals market.         and agents, meanwhile, get access to          lion in 2008 to $4 billion in 2018.      erty agent through to a major inter-      ing and property management.                         where, and if, they are working.                           everyone on the planet.”
an industry in rapid catch-up mode.        and at a very low cost,” says Mr Miles.              painful for would-be customers.            The combined platforms host more              a cost-effective way of advertising to          The fall of WeWork, however,           national investor to gain action-
                                                                                                  “The landlords and big asset manag-      than 60 million visitors every month.         targeted audiences.                           from multi-billion-dollar funded         able insight into their operations
                                                                                                ers who own commercial properties            Realla’s commercial-specific, jar-            The future of the industry has              unicorn to job cuts in a matter of       and holdings, helping inform busi-        VALUE OF FUNDRAISING BY PROPTECH COMPANIES WORLDWIDE
                                                                                                still market them by sending around        gon-free filters enable users to search       technology at its heart. Better data          weeks, has the real estate sector        ness strategies and improve their
                                                                                                brochures. And it was only a few years     for the kind of office, industrial or         drives more-considered investment                                                                                                Value of investments ($bn)
                                                                                                                                                                                                                                       worried; in London it’s one of the       day-to-day activities.”
                                                                                                ago when office managers still walked      retail space they want. For each prop-        decisions by pension funds. It can            city’s largest landlords.                  The complexity of the UK tenancy
                                                                                                the streets noting down numbers on         erty, users can see a detailed, up-to-        improve the sustainability of build-            James      Dearsley,    co-founder     system has made it difficult to find        0             1             1         1      1            2            3              6                              7            13             18
                                                                                                lettings boards. There has been no         date overview with high-quality pho-          ings with learning algorithms that            of Unissu, says WeWork is a case         short-term lets. As the UK work-
                                                                                                go-to place where advertisers know         tography. The search portal is highly         reduce energy consumption. And it             apart. “It’s not a proptech firm. It’s   force becomes more flexible, com-
                                                                                                they’ll get in front of the majority of    customised to commercial property,            makes the matching process seam-              a technology-enabled real estate         panies such as Tipi and Lavanda
                                                                                                potential tenants. The lack of an easily   but is also logical, showcasing com-          less for tenants and investors who            firm because their innovation            cut through the difficulties, avoid-
                                                                                                accessible solution has damaged their      plex information in a digestible way          are searching. As all sectors strive          does not come from technology, it        ing complex documentation or
                                                                                                ability to reach the online searcher.”     and through a clean interface.                to become more customer centric,              comes in the form of a disruptive        hefty deposits.
                                                                                                  Lack of solutions in this area has         “That’s what makes Realla different to      data-driven search portals are key for        business model,” he says.                  For landlords managing proper-
                                                                                                resulted in a reliance on expensive        some of the residential property por-         commercial property.                            So how can proptech investors ben-     ties, platforms such as Plentific are a
                                                                                                and inefficient forms of traditional       tals flirting in this space: we’re focused                                                  efit from real estate? Rupert Parker,    boon. By providing access to a net-
                                                                                                advertising. Finding a tenant for a        only on the needs of commercial ten-                                                        head of future-proofing at Avison        work of maintenance providers, it
                                                                                                small industrial estate in the north of    ants and the commercial agents or             For more information please visit             Young, says: “You add to the return      enables landlords to keep their costs
                                                                                                England, for example, would require        owners trying to advertise their space,”      realla.co.uk                                  on investment of a building by           down while reacting swiftly to ten-
                                                                                                advertising boards on the surround-        says Mr Miles. “Our vision is to be the                                                     improving the services and service       ants’ needs, benefiting both sides of
                                                                                                ing A roads and a hope that the right      go-to place where commercial tenants                                                        provision can be improved with the       the equation.
                                                                                                person either saw them, or stumbled        and investors of all kinds – retail, indus-                                                 right kinds of technology.” It’s this      For investors, information in the
                                                                                                upon the local agent being used or         trial, offices and serviced offices – can                                                   growth opportunity that technology       real estate market has been noto-         2008          2009           2010      2011   2012         2013         2014        2015                              2016         2017           2018
                                                                                                the local newspaper listings.              come and find a terrific overview of the                                                    provides and drives the market.          riously hard to bring together,                                                                                                                                                       Deloitte 2019
FUTURE OF PROPTECH 08 - HubSpot FUTURE OF PROPTECH 08 - HubSpot FUTURE OF PROPTECH 08 - HubSpot
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