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I S S U E 1 2017
MIDDLE
EAST
M I N I S T E R C R E E D S P E A KS A H E A D O F T R A D E M I S S I O N
M E E T T H E E X P O RT E R S AT G U L F O O D 2017
2016 - A RECORD IRELAND - A FOOD SCIENCE AND RESEARCH
Y E A R F O R E X P O RT S F D I D E S T I N AT I O N S U P P O RT I N N OVAT I O N
IrishFood_Issue1_Jan2017.indd 1 02/02/2017 10:46
THANK YOU
Innovation is a key ingredient in our business. By continually
evolving and adapting to fast moving trends we have become
the preferred partner to great food companies and brands.
We would like to thank our customers for their contribution to
the Food and Drink Exporter of the Year Award.
Visit Dawn Farms at Gulfood | Stand S2-D54
Irish Exporters Association
EXPORT FOOD & DRINK EXPORTER
20 INDUSTRY OF THE YEAR 2016
16 AWARDS www.dawnfarms.ie
Dawn Farm 210x280.indd 1
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02/02/201710:20
10:46
www.irishfoodmagazine.com EDITORIAL
issue 1 201 7
Welcome to the first issue of 2017. This year, we and identified market diversification as a key tool in its strategy for
have Taken inspiration from the industry to deliver a new growth. Today, that strategy is more important than ever.
look for the magazine that we think reflects the vibrancy and The industry will be represented internationally in 2017 at a number
diversity of Ireland’s food and drinks industry. of global food trade fairs and there are several trade missions in the
pipeline that will be led by the Minister for Agriculture, Food and the
There has been a positive start to the year with news that food and
Marine, Michael Creed. He begins the year with a visit to the Middle
drink exports delivered a seventh year of consecutive export growth.
East and Gulfood. In this edition of , the Minister discusses
The announcement that export values had broken the €11 billion
Ireland’s dynamic food industry and outlines the appeal of Irish food
barrier was warmly welcomed, especially in light of the volatile exports to Middle East markets and beyond.
market conditions that pervailed during 2016. However, €500
million was knocked off the value due to currency fluctuations and As always, we also have the latest news and insights from Ireland’s
the message for 2017 is that volatility is set to continue. food and drinks industry. We hope you enjoy our new look and we
Nevertheless, the Irish are not a people to be dissuaded and it is all would love to hear from you!
shoulders to the wheel to maintain the momentum of recent years. Enjoy!
Ireland’s food and drink industry has a very clear strategy for
growth, which it set out in Food Harvest 2025. This industry-led
document recognised the emerging opportunities around the world Editor
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Editor: Oonagh O’Mahony Published by:
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PUBLISHING
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No part of this publication may be reproduced in any material form without OF THE YEAR
the express written permission of the publishers. 2016
ISSUE 1 2017 3
10:20 IrishFood_Issue1_Jan2017.indd 3 02/02/2017 10:46
Issue 1 2017
conten
6
News
• First distillery in Donegal for 175 years gets green light
• Egyptian market reopens to Irish beef
• Super Gold for Corleggy Cheeses
• Irish organic salmon selected for French chefs’ competition
• €10.5m investment at Midleton Distillery
• ICoMST comes to Cork in August
14
Ireland is open for business
speaks with Michael Creed, Minister for Agriculture,
16
Food and the Marine, as he prepares to lead a trade mission
to the United Arab Emirates and Saudi Arabia
38
Irish food exports Walsh Mushrooms
continue to break records acquires Golden
Despite global and political uncertainty during Mushrooms
2016, Irish food and drink exports delivered a
Walsh Mushrooms Group,
seventh year of consecutive export growth to
the second largest mushroom
reach a record €11.15 billion. Bord Bia says this
supplier to the UK, is
is a positive reflection on the industry’s market
19
expanding its operations
diversification strategy
with the acquisition of new
production facilities
focus MIDDLE EAST
MARKET
www.irishfoodmagazine.com
focus 20 Rising sun for exports
in Middle East
Bord Bia’s key message in the
31 A natural success
The passion that led to the
establishment of Mileeven honey,
Middle East market, is that continues to drive its success
Ireland represents a secure internationally
32
supply partner in the food
industry Goodfella’s takes a slice
22
of Saudi market
Ireland at Gulfood Green Isle’s Goodfella’s frozen pizza
@IrishFoodMag
2017 brand continues to build its market
profiles the 22 Irish share in the Middle East.
companies exhibiting at this talks to Liam Hyland, head of
year’s Gulfood exports, Green Isle Foods
MIDDLE EAST MARKET
15
4 ISSUE 1 2017
IrishFood_Issue1_Jan2017.indd 4 02/02/2017 10:46
ents 39
Hunger for health and wellbeing
Under the Origin Green charter, Irish food
manufacturers are committing to targets that address
the challenges of health and nutrition
CONTENTS
Meat market
diversification
42 The annual Bord Bia
44
Meat Marketing Seminar
was positive about the
Putting food tech on the menu opportunities and the potential
for market diversification
Ciara McDonagh was recently appointed head
as Ireland recently secured
of the Teagasc Food Industry Development
a number of significant
Department, she talks to about the
agreements, which bode well
department’s agenda and the supports it offers
for the future of the industry
Ireland’s food and drinks industry
46 Spotlight on...
Irish chilli sauce company, Rebel Chilli, is
heating up the competition at home and
abroad with plans to further develop its
exports throughout the year
34 Ireland – an FDI
destination
Enterprise Ireland offers
a comprehensive support
service to deliver long-
term partnerships with
international stakeholders
36 Clean, lean healthy
ice cream
Nobó is looking to expand its
foothold in the Middle East
ISSUE 1 2017 5
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N E WS @IrishFoodMag www.irishfoodmagazine.com
IRISH WHISKEY
First distillery in Donegal for
175 years gets green light
A new distillery on the slopes of the Sliabh Liag in southwest Donegal has received
planning permission. It is the first distillery in the northern county in 175 years.
The distillery has already launched its first expression, a blended Irish whiskey named The Silkie. This is the
first of four spirit brands planned, all of which are inspired by local folklore and are in keeping with the Donegal
Gaeltacht tradition. The announcement was welcomed by the Irish Whiskey Association, which described it as
a further sign of the buoyancy of the sector with 16 distilleries already in production and another 13 in planning
stages across 18 counties in Ireland. In 2013, there were just four distilleries in operation in the country.
Commenting on the announcement, Carleen Madigan, the Irish Whiskey Association said: “It’s fantastic news that
Sliabh Liag have secured permission to build their new distillery. This is yet another example of the Irish whiskey
success story that will boost tourism and employment in Donegal and support the local economy. Irish whiskey is the fastest
growing premium spirit in the world. Global sales have increased by over 300 per cent in the last 10 years and have been growing by
double-digits since the mid-1990s. Over €1 billion will be invested in Irish whiskey distillery projects between 2010 and 2025. New
distilleries will bring new brands, adding more diversity to the category and will continue to drive the growth of the sector.”
B E E F E X P O RT S
Egyptian market Commenting on the decision, the Minister for Agriculture, Food and
the Marine, Michael Creed said: “I am delighted to see the Egyptian
reopens to Irish beef market reopened for Irish beef once ag ain, given the size of the
potential market there.” Egypt is the largest consumer market in the
Egypt has reopened its market to Irish beef exports. An Middle East and North Africa with around 95 million consumers. It
agreement with Egyptian authorities provides for the approval is the third biggest destination for Irish agri-food exports to Africa
of five Irish plants to commence exports to Egypt once the with exports of €45 million in 2015, almost exclusively dairy (€30.5
necessary technical arrangements are in place. million) and seafood (€11 million).
6 ISSUE 1 2017
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www.irishfoodmagazine.com @IrishFoodMag N E WS
OPEN SUSHI CHEFS’ COMPETITION
Irish organic
salmon
selected for
French chefs’
competition
Irish organic salmon was recently selected
as one of the sustainably-produced fish
used in the Open Sushi chefs’ competition
in Paris. Bord Bia (the Irish Food Board)
says the selection of Irish organic salmon
is a reflection of the food agency’s
promotion of this as a top-class product
internationally.
France has 21 Michelin Star-Japanese
chefs and 2,500 sushi or Japanese-themed
restaurants and food corners. The sector
Michelin Star chefs athe the Open Sushi competition
offers potential for exporting high-quality
where Irish organic salmon was on the menu.
seafood, especially raw fish.
WO R L D C H E E S E AWA R D S 2016 T US YOU
EE R
W
Super Gold for Corleggy Cheeses
TH
T
OU
GHTS.
Handmade, Irish cheese, Corleggy Hard Raw Goats Milk Cheese, scooped a coveted
Super Gold accolade at the World Cheese Awards 2016 in San Sebastian. ..
A record number of 3,021 cheeses from all over the world, including Europe, Mexico, South
America, the US and Australia vied for prestigious awards.
Handmade in Belturbet, Co. Cavan, by mother and son team of Silke and Tom Cropp,
Corleggy uses raw, unpasteurised milk from local herds. The multi-award winning
Corleggy Cheeses have been made by the artisan company since 1995.
“This prestigious international award means a whole lot to
us, particularly because we are hoping to expand our
export market to speciality cheese shops all over
Europe,” said Silke.
“We believe in the slow-food philosophy. It takes
time for wonderful cheeses to develop and, now,
expert judges have ranked us to be among the
finest cheeses in the world.
“We feel that the aroma and taste strike a
perfect balance between rich and mild. Our
cheese takes between eight weeks to four
months to mature, depending on the season,
weather and humidity. The rind is natural,
edible and very flavoursome.”
ISSUE 1 2017 7
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N E WS @IrishFoodMag www.irishfoodmagazine.com
WHISKEY INVESTMENT
I N T E R N AT I O N A L
CONGRESS OF
M E AT S C I E N C E
A N D T E C H N O LO GY
ICOMST
COMES
TO CORK
IN AUGUST
The 63rd
International
Congress of
Meat Science
and Technology
(IcoMST) will
be held in Cork,
Ireland from
August 13-18,
2017. Registration
and the call for
papers are now
€10.5m investment at open. The theme
of the Congress is:
How science can
Midleton Distillery offer the meat
production and
processing sector
Irish Distillers, Ireland’s leading supplier Commenting on the latest investment, solutions to enable
of spirits and wines and producer of the Jean-Christophe Coutures, chairman it to nurture
world’s most well-known and successful Irish and CEO of Irish Distillers said: sustainably
whiskeys, has announced plans for a €10.5 “Irish whiskey continues to enjoy at local level
million investment at Midleton Distillery, phenomenal global growth, led by while offering
Cork. Three new copper pot stills will be Jameson with sales of 5.7 million opportunities to
installed at Midleton Distillery, increasing cases in 2016. Irish Distillers has been grow globally. The
production capacity by over 30 per cent. driving the growth of the category Congress will focus
Since 2012, Irish Distillers has invested €120 since 1988, a commitment further on discussing the
million in the Midleton Distillery, €20 million underpinned by investments of scientific basis of
at its Fox and Geese bottling facility in Dublin over €230 million since 2012. With these and ways to
and is currently investing €100 million at its this additional investment of over overcome major
Dungourney maturation site. In August 2016, €10 million at Midleton Distillery, technological
the company also announced an €11 million the home of Irish whiskey, we will challenges in their
redevelopment project at the Old Jameson ensure that we are positioned to meet implementation.
Distillery in Smithfield, Dublin, to showcase the growing global demand and support
best of Irish whiskey to the 600,000 whiskey the growth of Irish whiskey in the
tourists that come to Ireland every year. international spirits category.”
8 ISSUE 1 2017
IrishFood_Issue1_Jan2017.indd 8 02/02/2017 10:47
Ashbourne Meat Processors supply premium chilled and
frozen beef products to leading retailers, manufacturers
and distributors throughout Europe, Russia, Asia, Africa
and the Middle East.
Ashbourne Meat Processors
Naas Industrial Estate, Naas, Co. Kildare, Ireland.
Tel: +353 45 875 400 Fax: +353 45 897 755 Email: ashmeats@ashmeats.ie
Peter McMahon Sales Contacts: Leslie Kelly
Mobile: +353 87 245 3500 Mobile: +353 87 279 2260
Email: pmcmahon@ashmeats.ie Email: lkelly@ashmeats.ie
www.ashmeats.ie
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02/02/2017 11:59
N E WS @IrishFoodMag www.irishfoodmagazine.com
O R N UA AC Q U I S I T I O N
Ornua to acquire
UK cheese business
Ornua, Ireland’s largest exporter of Irish FJ Need supplies a comprehensive Welcoming the announcement, Kevin Lane,
dairy products, recently announce that range of UK and Irish cheese CEO of Ornua said: “This acquisition will be
it has signed an agreement to acquire FJ ingredients to foodservice and another important milestone in Ornua’s growth
Need (foods) Limited, a Cheshire-based food manufacturing sectors. Ornua as a global supplier of quality dairy products. We
cheese ingredients company. Established has been a supplier of high-quality are buying an excellent family dairy business
over 40 years ago, the family-run cheese which allows us to significantly strengthen our
Irish cheese to FJ Need for many
company includes a well-invested cheese
years. Its cheese production facility presence in the UK ingredients sector. The
cutting, grating and slicing facility, two
currently produces 16,000 tonnes complementary nature of our customer bases
cheese brands and a distribution fleet. The
per annum. Ornua believes that there and the potential to further scale the business
acquisition is central to Ornua’s strategy of
further strengthening its core businesses is significant potential to expand this makes this a strong fit for Ornua. We are looking
in Germany, North America and the UK. capacity to take advantage of the forward to working with Paul and Tracey Need to
The company’s strong competencies will rapidly growing foodservice market grow the business in the coming years.”
also strengthen Ornua’s UK business for cheese ingredients both in the UK Completion of the acquisition is subject to UK
capabilities in the post-Brexit environment. and in international markets. competition approval.
10 ISSUE 1 2017
IrishFood_Issue1_Jan2017.indd 10 02/02/2017 10:47‘Researching sustainable
agriculture & driving
innovation in the
agriculture and
food sector’
‘Advising farmers to
combine innovation
with prudent business
management’
‘Educating our
future farmers to
become lifelong
innovators’
Call us today on
059-9170200
or visit www.teagasc.ie
Corporate-Ad-210x280.indd
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02/02/2017 14:34:11
10:47
01/06/2016 14:46N E WS @IrishFoodMag www.irishfoodmagazine.com
NEW WHISKEY BRAND
DIAGEO announces launch of
new whiskey brand Roe & Co
Diageo is to launch a new premium brand, Roe & Co. Diageo says the brand this rich heritage with the creation of a new
blended Irish whiskey, Roe & Co. The has been created to reflect modern, distillery by converting the historic former
move into the premium Irish whiskey contemporary luxury, in everything from Guinness Power House on Thomas Street.
category will see Diageo invest €25 million pack to liquid. Roe & Co is made using The new St. James’s Gate distillery will be
over three years in a whiskey distillery in hand-selected stocks of Irish malt and grain situated just a stone’s throw from where the
the old power station at St. James’s Gate. whiskies and aged in bourbon casks. George Roe and Co distillery once stood
Irish whiskey is experiencing strong Roe & Co is named in honour of George and subject to planning approval will begin
international growth. In 2015, it saw double Roe, the once world-famous whiskey maker production in the first half of 2019.
digit growth and record exports of €400 who helped build the golden era of Irish Diageo’s master blender Caroline Martin and
million. Global sales of Irish whiskey have whiskey in the 19th century. His distillery, her team have been meticulously sourcing
increased by over 300 per cent in the last George Roe and Co, extended over 17 acres and selecting stocks of the very finest Irish
10 years and have been growing by double- on Thomas Street in Dublin and was once whiskies. Having trialled over 100 prototype
digits since the mid-1990s. Ireland’s largest distillery. As neighbours for blends since December 2014, Caroline has
As it has done in other spirit categories hundreds of years, George Roe and Co and created an expression for the brand. The first
in recent years, Diageo identified a Guinness were the two biggest names at blend of Roe & Co will be available in key
clear opportunity in Irish whiskey and is the heart of Dublin’s historic brewing and European cities from March 1, 2017 as part
responding to this with its own premium distilling quarter. Diageo will now build on of Diageo’s growing Reserve portfolio.
12 ISSUE 1 2017
IrishFood_Issue1_Jan2017.indd 12 02/02/2017 10:47Real creamy butter
with only half the fat.
Definitely not what you’d expect to find in a tub.
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02/02/2017 11:07I N T E RV I E W @IrishFoodMag www.irishfoodmagazine.com
Ireland is open
for business
speaks with Michael Creed, Minister for Agriculture, Food and the Marine, as he
prepares to lead a trade mission to the United Arab Emirates and Saudi Arabia
With a seventh year of consecutive infant milk formula, and is home to three of with partner companies in Ireland that have
growth for the agri-food industry the biggest global names in the infant formula those credentials on offer. It is a relatively newly
recently announced, the Minister is industry, as well as indigenous exporters. “It’s established body in Ireland but it is doing a
keen to acknowledge the ambition of not exclusively what we do but it is the highest lot of good work in creating awareness of our
the industry. “It’s important, particularly value-added area we can be in and we are one green credentials, and that is very important.”
in the context of a lot of challenges that of the biggest global players in infant formula.”
people see ahead, that these results give Trade mission
people the confidence to renew their Collaborative approach The Minister says the Middle East presents an
endeavours. The figures shouldn’t be taken One of the great things about the Irish agri-food important opportunity for Ireland to continue
in isolation. They are part of a trend now, community in Ireland, according to the Minister, growing its export base. “Export figures for
a well established trend, since 2010, of is the mix between large multinationals and Saudi Arabia were up 80 per cent last year. It
consecutive, year-on-year growth. They are smaller, emerging brands and artisan producers, was quite extraordinary growth, particularly
also underpinning the ambition that is in which all share the same ambitions. “The in dairy formula and infant products.” He also
the Food Wise 2025 document.” real story of the Irish food industry, in all its believes there are opportunities to build on
Launched in 2015, Food Wise 2025 is an manifestations, is the differentiation in scale. You Ireland’s reputation for high-quality beef exports
industry-led, 10-year growth strategy for Ireland’s have the global players, like Kerry Group, but you with the opening of a new Chefs’ Irish Beef Club
food and drinks sector. The Minister says it also have all of the smaller players too. It’s great chapter in the market (read more on page 44).
is important to have a clear path for growth to be on trade missions with these and to see the The Minister’s visit will coincide with Gulfood
against which progress can be measured. “We interaction between them and the collaborative in Dubai and, he says, events like this are an
are doing quite well,” he says, commenting on approach. With big players there is always some important international showcase for Irish
the success to date. “We are making progress. competition but, overall, we are successful producers. “The fact that Bord Bia now feels
I chair an implementation committee where because we work together. That template is obliged to double our space at Gulfood is an
we regularly bring in the various sectors and well established and it will continue to drive our indication of the confidence in the industry
check the progress they are making against their performance into 2017 and the years ahead.” and the ambition it has in this market. That is
stated objectives. We look at what impediments The Minister will be demonstrating that hugely important. Bord Bia puts a lot of effort
they are coming up against and how we might collaborative message during his visit to the into this and the message that we would be
address those. So, we are making progress on UAE and Saudi Arabia in late February and selling there is that we are open for business.”
Food Wise 2025 and we would be very happy early March with State agencies within the
across the various sectors.” food industry – Bord Iascaigh Mhara (BIM Market access activities
– the Irish Seafood Authority), Enterprise Irish food and drink exports are now destined
Sustainable growth Ireland, Bord Bia (the Irish Food Board), and for 180 world markets. “The markets we want
The Minister says Food Wise 2025 has an embassy staff – all participating. Also travelling to be in are where the value-added sector is,
important role to play when exploring new as part of the trade mission will be Sustainable where the informed consumer is.” The market
markets and agreeing trade contracts. “We Food Systems Ireland (SFSI). Established in access unit at the Department of Agriculture,
have a planned expansion strategy across all of 2014, SFSI’s mandate is to provide technical Food and the Marine is constantly working
the various commodity sectors. If you look at assistance to Ireland’s trading partner with agencies and industry and governments
Food Wise 2025 it has its ambitions for beef, countries internationally. The Minister says in other countries to progress veterinary
dairy, pork, seafood across all of the sectors.” SFSI, along with the country’s sustainability approval, market access conditions,
He says it is a valuable tool to demonstrate to commitments, differentiates Ireland as a trade certifications, protocols, memorandums of
companies and countries that are looking to partner, because it doesn’t “just tell the story of understanding, etc. “We have a product that
secure supply into the future. Ireland and sustainability”, its role is to identify we believe is unmatched in terms of its safety,
“We are growing our business and we are partnership opportunities with other countries traceability and sustainability, and that is not
doing it in a sustainable fashion.” However, and companies, which are supported by the an idle boast. We have international evidence
he adds, Ireland is not just about volume. quality and sustainability credentials set out to suggest that. The European Research
Delivering higher, value-added products is also under Origin Green. Centre audits our sustainability, we are
central to the Food Wise 2025 strategy. The “What SFSI brings to the table is the number one in terms of dairy sustainability,
Minister notes the success of Ireland’s dairy evidential basis for the claims we make and we are fifth in Europe in terms of beef
industry in this ambition. Ireland produces the possibility of arranging partnerships sustainability, we are doing an awful lot to
close to 15 per cent of the globally-traded between food businesses in these countries improve that and not resting on our laurels.”
14 ISSUE 1 2017
IrishFood_Issue1_Jan2017.indd 14 02/02/2017 10:47www.irishfoodmagazine.com @IrishFoodMag I N T E RV I E W
We have a product that
we believe is unmatched
in terms of its
safety,
traceability and
sustainability,
and that is not an
idle boast. We have
international evidence
to suggest that.
ISSUE 1 2017 15
IrishFood_Issue1_Jan2017.indd 15 02/02/2017 10:47R E S U LT S 2 0 1 6 @IrishFoodMag www.irishfoodmagazine.com
IRISH FOOD
EXPORTS
CONTINUE
TO BREAK
RECORDS
Despite global and political uncertainty during
2016, Irish food and drink exports delivered a
seventh year of consecutive export growth to
reach a record €11.15 billion. Bord Bia (the Irish
Food Board) says this is a positive reflection on the
industry’s market diversification strategy
According to Bord Bia’s Export Performance and Prospects 2016-
2017 report, international markets performed particularly well for P R E PA R E D F O O D S
Irish food and drink exports in 2016, accounting for 80 per cent of
overall growth. International market values increased 13 per cent to Overall, the prepared foods category – which
€3.5 billion, while emerging markets, such as North America, China includes dairy-based, enriched powders,
and Asia, were valued at €1.1 billion, €845 million and €330 million baked goods, confectionery, snacks, ambient
respectively. Meanwhile, continental EU markets rose 3 per cent to grocery, chilled foods, ready meals and cooked
€3.53 billion. The UK, Ireland’s largest export market, recorded an 8 meats – was worth €1.9 billion in 2016. This was
per cent decline. According to Bord Bia, this was, in part, a result of the predominantly driven by the strength of dairy-
challenging euro-sterling exchange rate and uncertainty around Brexit. based, enriched powders, which accounted for
37 per cent of the category value. Padraig says:
Diversification strategy “Exports to continental Europe were up 20 per
Market diversification is a key pillar of Food Wise 2025, an industry- cent. International markets increased 16 per cent.
led growth strategy for the agri-food sector. Published in 2015, the A good share of that is dairy-based enriched
10-year programme recognised the importance of seeking out new, powders but we are also beginning to see growth
high-value markets. “Since 2010, international markets have accounted in ‘typical’ prepared foods such as chocolate-
for half of the growth in total exports, which reflects the industry’s based confectionery and sugar-based products.
ability to identify and develop new business opportunities,” says Padraig “We have a mixture of very large players,
Brennan, director of markets, Bord Bia. particularly in dairy, prepared meats, and
chocolate confectionery. There are also a large
Sector developments number of small-to-medium-sized businesses
The strongest performers, in terms of export growth in 2016, were that are highly export focused. We are exploring
prepared foods, which delivered a solid performance that saw exports niche opportunities where they see strong export
increase by 9 per cent. This was followed by sheepmeat, beverages, potential. We have begun to see that deliver
pigmeat and, to a lesser extent, dairy. Weaker prices negatively affected results but it is, for many of them, a gradual build
the value of beef and edible horticulture exports, while lower volumes rather than an overnight success.”
affected seafood exports.
16 ISSUE 1 2017www.irishfoodmagazine.com @IrishFoodMag R E S U LT S 2 0 1 6
DA I RY M E AT
The dairy products and
While seeing a
ingredients category was valued
modest decline, A stronger price environment delivered positive
at €3.38 billion in 2016, with
Ireland’s meat results for Irish sheepmeat exports, which increased
almost 50 per cent of exports
and livestock in value terms by 4 per cent to €240 million. The UK and
destined for international
exports France continue to be the core markets for Irish sheepmeat,
markets. With strong production
continue to accounting for just under 60 per cent of total export volumes.
in key export regions outpacing Exports to both markets eased slightly during 2016 but this
account for
demand, milk prices fell in early was offset by growth in European markets, including Germany,
the largest
2016. However, they rallied in Belgium, Sweden and Denmark. Switzerland remains the main
portion of
the latter half of the year and non-EU destination for exports followed by Hong Kong. There
export values
have been rising steadily since was a strong increase in shipments to Switzerland making it
at €3.66
June. Growth in the category one of the top five growth markets for Irish lamb. Shipments
billion. to Germany rose 9 per cent, valued at an estimated €24
was driven by increased volumes,
which come on the back of an million. Sweden is Ireland’s third largest sheepmeat
market. Irish lamb has secured a strong presence
expanded dairy industry, as well
across a number of Nordic retailers in both
as higher exports of specialised
private label and branded offerings, which
dairy nutritional powders. has helped boost exports.
Poultry exports fell 14 per cent to
around €275 million, despite stronger
export volumes, due to stronger supplies
and lower unit prices. The main export
markets were France and the Netherlands,
particularly for frozen and processed
product, while some growth was
recorded in trade to Spain, albeit
from a low base. Shipments to
international markets also
showed some decline.
Beef remains the category leader
at €2.38 billion. Export volumes
were up for the year but were offset
by a decline of 6 per cent on average
prices. A number of factors, including
increased EU beef output, exchange
rate fluctuations and a levelling off
of consumption in established
markets contributed to a
falloff in values.
Pigmeat exports were up 4 per
cent to €615 million in 2016 with
both volume and value increasing.
Exports to international markets grew
by close to 20 per cent, driven by
higher demand from Asia, particularly
China. Exports to the UK were back
slightly on 2015. Meanwhile,
volumes to continental
Europe were stable.
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B E V E R AG E S
Overall, beverage exports increased by an estimated 4 per cent to €1.4
billion, driven by sustained growth in whiskey demand. There was a
further rise in ‘craft’ exports and beer and cider also recorded growth,
while liqueurs remained relatively steady. Exports of non-alcoholic
beverages were boosted by stronger sales of mineral waters.
Exports to the UK declined by an estimated 3 per cent to €380 million,
meanwhile other European markets showed strong growth with an
increase of more than 15 per cent to an estimated €315 million. France,
Germany and Poland all showed strong growth due largely to growing
whiskey and beer exports, coupled with stronger exports of non-
alcoholic beverages. International markets grew further, largely due to
higher whiskey exports to the US. Increased trade was also reported to
Asia on the back of stronger whiskey and non-alcoholic beverages sales.
This helped offset lower trade to Africa and the Middle East.
SEAFOOD
Seafood exports decreased by 3 per cent in 2016, to an estimated €555 million due to reduced volumes, which was
partly offset by price increases. France, Spain, the UK, Italy and Germany continue to dominate seafood exports,
accounting for some 63 per cent of value. France, the largest export market, grew 13 per cent to an estimated €140
million. Seafood exports to international markets were boosted by increased trade to Asia, which offset lower trade to
West Africa, which accounts for over 10 per cent of exports. “The main volume decline was in the pelagic sector, which
is mainly exported to West Africa,” says Padraig. “Those markets are heavily impacted by oil prices, which were notably
low in 2016. The other sectors in seafood, such as white fish, oysters and salmon, all experienced growth. But, because
pelagic accounts for over 50 per cent of our seafood exports, any impact there will have an impact on the overall value.”
Over
90%
of Irish seafood
exports are sold
E D I B L E H O RT I C U LT U R E in EU markets
AND CEREALS
Stronger mushroom volumes were offset by unfavourable
exchange rates while exports of cereals, fruit and vegetables
fell to leave total edible horticulture and cereals exports 8 PROSPECTS
per cent down at an estimated €230 million. F O R 2017
The UK is the only large-scale export market for Irish
mushrooms, which account for 40 per cent or €90 million Market conditions look set to remain
of edible horticulture. Despite volume per buyer, challenging in the year ahead but Bord Bia is
frequency of purchase and volume per hoping to build on the Irish food industry’s success
to date. Market diversification will continue to be
trip growing in the UK in 2016, the
a focus, with Bord Bia hosting Irish exporters at 24
value of mushroom exports
international trade fairs in 2017. Central to this will be
declined, on the back of a Bord Bia’s continued market research, which gleans
weaker sterling. important market insights to support businesses
looking to enter a new market. Furthermore,
Mushroom exports Ministerial visits are also in the pipeline to a
account for 40% or over number of markets, which Bord Bia says
€90 million is important for opening doors and
boosting Ireland’s reputation
of edible horticulture internationally.
exports
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MIDDLE EAST MARKET
19
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Rising sun
for exports in Middle East
Ireland ranks second in the world for food security, according to the Global Food
Security Index, which scores countries for affordability, availability and the quality and
safety of food. This supports Bord Bia’s (the Irish Food Board) key message in the Middle
East market, that Ireland represents a secure supply partner in the food industry
Michael Hussey, Middle East regional Facing challenges of 2016 were up by 80 per cent over the same
manager, Bord Bia, says food security In 2016, the value of Irish food and drink period in 2015 to €5.9 million. These were
is a key concern in the Middle East exports to the United Arab Emirates (UAE) direct exports and other products may have
market, which is dependent on imports marked an increase of 13 per cent in the first entered Iran via Turkey, Kuwait or the UAE. Iran
to supply 90 per cent of the region’s 10 months of 2015 versus the first 10 months is a target market for Irish food companies and
food needs. “They are focused on of 2016 to to €47.1 million. Exports to the will become an increasingly important market
long-term supply and partnerships,” whole Gulf Cooperation Council (GCC) – for Irish food, according to Michael.
says Michael. With a small domestic UAE, The Kingdom of Saudi Arabia, Oman, Despite the challenges, Michael says there are
market, Ireland exports approximately Kuwait, Bahrain and Qatar – were down 13 still opportunities for Irish exporters.
85 per cent of its agri-food outputs. per cent. Michael explains that the market was Michael describes Middle Eastern
This, combined with Ireland’s strong challenging due to low oil prices throughout consumers as ‘foodies’ who take a keen
focus on quality, traceability and 2016. “On a macro level things are tougher in interest in high-quality food. “It is very much
the Middle East because of oil prices. I think a foodie region. There are a lot of really
sustainability make it a natural and
Saudi has been hit hardest, but the government good restaurants and people don’t mind
appealing partner for customers in the
in Riyadh is taking measures to re-balance its occasionally spending money on good
Middle East, says Michael.
economy, says Michael. The government of the quality food in nice surroundings.”
To highlight Ireland’s commitment to the Kingdom recently began to impose a range of Michael explains that Irish products appeal
region, a Government-led trade mission tariffs on imported goods ranging from 5 per to customers and consumers in the affluent
will take place in February to coincide cent to 25 per cent in an effort to raise revenue. markets of the Middle East because they offer
with the upcoming Gulfood trade show “GDP is still growing, it’s just slower than in a number of points of difference, including
in Dubai where Ireland will be doubling previous years. The forecast for UAE is GDP a grass-based production system for leading
its floorspace this year to accommodate a growth of about 2 per cent this year, Saudi will exports such as dairy and beef, as well as the
record number of exhibitors. be similar.” Exports to Iran in the first 10 months country’s commitment to sustainability.
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NEW CIBC CHAPTER
FOR DUBAI
In 2017, Bord Bia’s Chefs Irish
Beef Club (CIBC) will open a
new chapter in Dubai – the first
outside of Europe. “We have
always been on a mission to
bring the CIBC to the Middle
East. We brought over a group
of chefs from the Middle East to
Ireland in October. They have
been working with Irish beef and
are very favourably disposed
towards Irish beef, so now we are
ready to go. We will coincide the
80% €5.9m
launch with the trade mission
Exports to Iran over the same to the market with some very
high-profile member chefs in the
in the first 10 period in 2015 to
Gulf,” says Declan Fennell, meat
months of 2016 division, Bord Bia.
were up by Declan says opening a chapter
in the Middle East is a coup for
the CIBC because it is a high-end
Sustainable expansion Saudi Arabia, which have the three biggest and discerning market. “Dubai is
According to Michael, for governments, populations (Iran 80 million, Turkey 80 a logical place, a very premium
buyers and citizens in Middle East markets, million and Saudi Arabia 30 million.) We market and very affluent. High
sustainability is about having a safe, are pretty well established in the UAE so it’s disposable incomes etc. It will
secure and continuous source of food. He about building business in the other GCC reinforce the business of being
says that, through the combined efforts markets, as well as Iran and Turkey, where out there because it’s premium
of Ireland’s exporters under the Origin our exports are currently at very low levels,” beef that goes into Dubai.”
Green sustainability initiative, Ireland says Michael. “Turkey, like Iran, is quite self Dubai will bring the total
is demonstrating its ability to “increase sufficient but there are niche opportunities number of chapters to nine.
production in sustainable and efficient ways”. for Irish exporters.” These niche “Since 2004, CIBC has grown
As part of the Government-led trade mission opportunities, according to Michael, include from three markets and 12
in February, Bord Bia will host an Origin specialist dairy ingredients, value-added end members. Over the last number
Green dinner, which will highlight Ireland’s products or consumer products, particularly of years we have grown it
production system. The menu for the products in the free-from categories or steadily. It has always been
event will showcase the diversity of Origin specialised health products. “You see a lot of about good quality, good
Green member companies who are already growth in health food products – free from calibre of chefs. Getting to nine,
supplying product to the region, as well as and low sugar or low fat products. Obesity with our first chapter outside of
exhibiting the quality of Irish exports. is a big problem in that region and I think Europe, is a big step change. It’s
governments are trying to address that and
all about the ripple effect and
Market opportunities encourage healthier options.”
how it is having a positive effect
In 2015, the industry-led strategy for
and positive influence in terms
growth, Food Wise 2025, was launched High-end offering
of positioning, building image
by the Irish Government. In that strategy Furthermore, Michael says, Irish products
are competing in the high-end marketplace, and reputation. At the moment
the Irish industry identified a need to build
on Ireland’s export success to date and with a significant value-added offering as we have about 85-86 members
to explore and diversify its reach within opposed to trading in commodity products. and counting. The expectation
global markets. Michael explains that the “Ireland is competing in the added-value is that we will hit 100 in 2017,
Middle East region presents a significant product segment of the market, such as which will be a real milestone.”
opportunity for Irish exporters. “There dry-aged beef, and that is targeting high-
are three big markets: Iran, Turkey and end foodservice markets.”
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Ireland at
Gulfood 2017
This year, Bord Bia (the Irish Food Board) will host a record number of companies on the Ireland stand
at Gulfood. Twenty-four Origin Green member companies are participating in 2017 and Bord Bia has
doubled its space at the show. “We are across two stands this year, so it is big. As well as being in the
national hall, where we have traditionally been, we also have space in the dairy hall,” says Michael
Hussey, Middle East regional manager, Bord Bia. The 22 companies cover meat, dairy and prepared
food categories. They can be found in World Food Hall Sd-D34/E33 and the Dairy Hall F1-34A2-47.
dairy
C.P. Ingredients
C.P. Ingredients has over 30 years’ experience supplying dairy
ingredients to global markets. Its knowledge of the global dairy
markets, combined with an esteemed research and development Dairygold
team, puts the company at the forefront of product innovation
and supply. C.P. Ingredients is a supplier of milk powders, milk Located in the rich, fertile ‘Golden Vale’
proteins, whey proteins, yoghurt powders, cream powders of Munster, Dairygold is Ireland’s largest
and a range of organic powders. Its subsidiary company, Real co-operative, supporting thousands of
Ingredients, manufactures and supplies cream cheese, cheddar shareholder farmers for more than 150
slices for burgers, mozzarella, gouda, emmental and edam. The years. Its members have a proud history of
company’s flavour house, Flaverco, has an extensive library that producing quality-assured, sustainable, gold-
includes: sweet; savoury; fruit; herb and spice; plant extract; standard dairy ingredients that enrich lives
nut; meat; fish; and alcoholic-style flavours. The R&D-focused on a global scale. The co-operative remains
company collaborates with customers to provide products focused on producing cheese and dairy
that reduce their processing time, storage and transport costs. ingredients that can be traced from grass-fed
The company’s excellent network of forwarders enables it to cows in Europe’s most fertile pastures, which
seamlessly coordinate any customer request. C.P. Ingredients is used in a wide selection of dairy-based
Ltd is continually working on developing innovative ingredients products in the infant formula, foodservice,
in order to meet its customers’ current and future needs. milk powders and confectionery industries,
to name a few. Dairygold constantly strives to
add value to its nutritional products through
smart innovation, research, industry-leading
technology and world-class facilities.
With a clear vision and plan to be a global
player in supplying naturally-sourced dairy
nutritionals, Dairygold says it is boldly
shaping the future of the industry.
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DANSKO FOODS
Dansko Foods Ltd is a family-
owned dairy commodities
business based in Ireland’s
Glanbia
southwest. Established in
1986, the company sources
Ingredients
and supplies dairy ingredients – Ireland
including cheese, butter, butter
Glanbia Ingredients Ireland (GII)
fats and milk powders – in bulk
is Ireland’s leading dairy ingredients
or added-value formats to the
company, processing over 2 billion litres of milk
UK, the EU, the US and New
(approximately a third of Ireland’s milk pool) into a range of dairy
Zealand. As Ireland’s largest,
ingredients for export to more than 60 countries. Drawing from a fully-
independently-owned dairy owned milk pool of 4,800 farmers and their dairy herds, GII produces
business, Dansko has supply top-quality dairy products from grass-fed, pasture-raised animals,
contracts with all major Irish providing for a fully traceable and sustainably produced ingredient.
and UK dairy companies. Its It supplies a range of ingredients to the infant formula market and
BRC higher grade production exports enriched milk powder to markets including West Africa, the
plant utilises state-of-the-art Middle East and Asia, in consumer-ready formats. GII sells a range of
technologies producing strictly dairy proteins into the clinical and sports nutrition sectors. It is one of
grass-fed, pasture-based and the key Irish dairy processors supplying cheese and butter to Ornua
hormone-free products. (the Irish Dairy Board), which is sold under the Kerrygold brand.
The business employs almost 700 employees, with market bases in
Ireland, Europe, the US and the United Arab Emirates (Dubai). In its
Dubai-based, Middle Eastern hub, Glanbia provides a complete offer
to customers from B2B cheese, proteins and milk powders through to
consumer-ready UHT and cheese products. In 2016, GII launched its
new Wexford branded cheese into the Middle Eastern region, in the
Horeca/foodservice and deli retail sectors, with a range of quality Irish
cheddars available in 2.5kg and 5kg packs.
Glanbia Consumer Foods
Glanbia, Ireland’s largest dairy processor, is a world-leading global
nutrition company. Its consumer foods division produces a range of
fresh dairy produce, including milk, cream, cheese, butter and soups
under the Avonmore brand, and a portfolio of milk and creams under
regional brands. Glanbia also supplies a broad range of milk and food
products for third-party contracts. Avonmore is Ireland’s number one
milk and cream brand. Its success is built on quality and innovation and
Glanbia has driven growth through innovation to become the market
leader in the functional, value-added milk category. Glanbia recently
launched the Avonmore brand internationally with a range of premium
UHT milk and cream products including: whole milk (3.5 per cent);
semi-skimmed milk (1.5 per cent); skimmed milk (0 per cent); cooking
cream (18 per cent); and whipping cream (35 per cent). The range
is produced at a new 100-million litre, state-of-the-art UHT facility in
Ireland and packed using premium Tetra ‘Edge’ packaging to ensure
best product quality, shelf-life integrity and premium presentation in
market. Avonmore’s premium UHT milk and cream range is fully
traceable and sustainably produced in Ireland from top-quality milk from
grass-fed cows, which delivers superior taste and product functionality.
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Glenstal Foods
meat
Founded in 1996, Glenstal Foods is Ireland’s
leading independent dairy trading and marketing
company. Its product range includes cheese, butter
and milk powders. The company has established
relationships worldwide with many multinationals
in the retail, foodservice and manufacturing sectors
of the food industry where dairy products are
utilised. Glenstal Foods is based in Murroe, Co.
Limerick, in the heart of Ireland’s ‘Golden Vale’.
Gareth Coleman, sales and marketing manager
commented: “The company has been exporting to
the Gulf region since 2008 and is well equipped
to meet the unique demands of the region’s
marketplace. Ireland is known for its grass-based
Ashbourne
dairy industry and from this base, very high-quality
dairy products are produced. Glenstal Foods
Meats
is showcasing a variety of aged Irish cheddars Ashbourne Meat Processors is a
in a variety of pack formats, Irish creamery privately-owned company that supplies
butter in unique packaging and a select range of high-quality beef to domestic and
complementary and seasonal food products.” worldwide markets. It operates its own
slaughterhouse, cutting plants and
modern processing facilities in Ireland,
under the strictest quality control and
management supervision. Ashbourne
Ornua Meat Processors holds higher-level
European Food Safety Inspection
Ornua (the Irish Dairy Board) is an agri-food commercial co-operative that markets Service (EFSIS)-approved ISO9001
and sells dairy products on behalf of its members, Ireland’s dairy processors, and status. It also has modern processing
in turn the Irish dairy farmer. Ornua is Ireland’s largest exporter of Irish dairy and cold-store facilities. The company
products and has global sales and marketing teams working in-market in places offers full traceability from farm to
like Algiers, Beijing, Lagos and LA. Its core purpose is to bring quality Irish dairy fork and is a member of the Bord Bia
products to markets around the world by sharing the story of Irish farming and Quality Assurance Scheme. This is
explaining how Irish dairy products are produced sustainably from the milk of coupled with a commitment to service,
grass-fed cows. Headquartered in Dublin, Ornua exports to over 110 countries with which the company says gives it an
annualised sales of circa €2.5 billion. The business is structured across two core edge in a competitive marketplace.
platforms; Ornua Foods and Ornua Ingredients. Ornua is the proud owner of the Annually, Ireland produces close
iconic Kerrygold brand, as well as the Pilgrims Choice, Dubliner, Shannongold, to 500,000 tonnes of beef, with
Forto, Eureka! and BEO Milk Powder brands. Ornua supplies superior quality 450,000 tonnes exported across the
dairy ingredients to leading global food manufacturers globe. Ashbourne Meats operates
from some of the world’s most technically advanced modern processing, storage and
manufacturing and prepacking facilities located handling facilities and, according to
in Africa, China, Ireland, Germany, Saudi the company, traditional methods of
Arabia, Spain, the UK and the US. husbandry, a mild climate, fine grasses
and expert processing, as well as the
company’s strong focus on quality,
mean that you can taste the difference
in its products. Ashbourne Meat
Processors plays an integral part in the
success and reputation of Irish beef.
Its sales team has built trusted and
lasting partnerships with distributors
in Europe and beyond. Ashbourne
Meat Processors is committed to
sustainability and is a verified member
of Bord Bia’s Origin Green.
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DAWN FARM FOODS
Dawn Farms is the leading, dedicated
cooked, fermented and dried-meat
ingredient supplier to great food brands
across the world. The company supplies
customised, cooked proteins for pizzas,
sandwiches, snacks and ready meals. Dawn
Farms operates from two state-of-the-art
production facilities in Ireland, incorporating
International Meat Ingredients (IMI), both of
which are certified halal, and a third facility
in Northampton, UK. Food innovation is an
essential element of the business and every
facility offers a best-in-class Meat Science &
Innovation Centre. Two key trends identified
through Dawn Farms’ NECTAR stage-
gate innovation process are the ‘quest for
Dawn health and wellness’ and ‘sustainable lives’
and these insights are incorporated in all
Meats new product development. As a result, all
Dawn Farms’ products are 100 per cent
The European free from artificial colours, hydrogenated
market has been fats, palm oil, nuts and MSG, while also
extremely important developing new products in line with the
for Dawn Meats since latest EU regulations, including the UK Food
its establishment Standards Agency salt targets. In 2016,
in the early 1980s. Dawn Farms launched its new ‘Cooked
Headquartered in Cuts by Dawn Farms’ range of ready-to-eat,
Waterford, Ireland, cooked pizza toppings, sandwich and salad
Dawn Meats is one of meats for the foodservice channel. Dawn
Europe’s largest family-owned meat processors and exports Farms is also a founding member of Bord
to over 40 countries worldwide. The award-winning Dawn Bia’s Origin Green sustainability programme
Meats currently processes and supplies a full range of farm- and has made significant improvements in
its environmental footprint such as achieving
assured, quality beef and lamb products throughout Europe,
zero waste to landfill status.
including: carcasses, quarters, primals and skin-packs. It also
offers a range of shelf-ready meats, from raw to heat-and-serve
assortments, to discerning customers in retail, foodservice,
wholesale and manufacturing. Dawn Meats is a committed
member of the Origin Green sustainability programme and
its endeavours in this field have been recognised, with several
prestigious awards including: ‘Green Large Organisation of the
Year’ at the Green Awards, and ‘Excellence in Environment’
from the Chambers Ireland Corporate Social Responsibility
Awards. Furthermore, Dawn Meats has been listed in the Great
Taste Top 50 Foods for three consecutive years since 2014. The
company guarantees complete traceability along the chain from
farm to fork, with production to the highest standards, always
a priority. Dawn Meats also has sales and marketing offices,
located in Ireland, the UK, France, Italy, Holland, Spain, Poland
and Shanghai, which provide hands-on technical sales support.
ISSUE 1 2017 25
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