FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
PAYMENTS
SHAPING
THE FUTURE

 FUTURING
 PAYMENTS
 A WORLDLINE MAGAZINE
 2020 EDITION #2

   NEW WAYS    FIGHTING   MULTICHANNEL   INNOVATION
   TO ENABLE    FRAUD      COMMERCE      AND TRENDS
   PAYMENTS       p17          p20          p29
        p7
FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
IN THIS EDITION
    EDITORIAL
                                                                                                                                                                                                                                                                                              WELCOME TO
          PERSONALIZED CONSUMER EXPERIENCE MUST TAKE CENTER STAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
                                                                                                                                                                                                                                                                                        FUTURING PAYMENTS
                                                                                                                                                                                                                                                                                                 EDITION #2
    NEW WAYS TO ENABLE PAYMENTS

          POS: DEAL WITH THE COMING ANDROID EVOLUTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

          YUMI BRINGS EMOTIONS INTO YOUR CUSTOMER EXPERIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

          SO FAST, IT’S INVISIBLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
                                                                                                                                                                                                                                                                                           In this second edition of Worldline’s magazine, our primary focus will be on payments
          SECURE PAYMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14      seen from the perspectives of the consumers and the B2C merchants.

          LATEST TRENDS IN (MOBILE) BIOMETRICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15                                                        Growing expectations - fueled partly by the ongoing digitization and the maturing of the
                                                                                                                                                                                                                                                                                           e-commerce market - place increasing demands on the retailers’ ability to catch and
                                                                                                                                                                                                                                                                                           retain the attention of the consumers.

    FIGHTING FRAUD                                                                                                                                                                                                                                                                         Online shopping today covers a rapidly growing part of the total B2C sales, and retailers
                                                                                                                                                                                                                                                                                           operating in the physical world need more than ever to be able to offer new levels of
          TOWARDS POST-QUANTUM SECURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17                                                     shopping experiences to convince consumers to keep supporting them.

          STRONG CUSTOMER AUTHENTICATION – WHERE ARE WE NOW?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
                                                                                                                                                                                                                                                                                           A superior shopping experience may of            Another security challenge, which is lurking
                                                                                                                                                                                                                                                                                           course consist of many different elements,       somewhere in the near future is the fact
    MULTICHANNEL COMMERCE                                                                                                                                                                                                                                                                  and the ones related to payments only
                                                                                                                                                                                                                                                                                           make up for a part of the picture. But it’s an
                                                                                                                                                                                                                                                                                                                                            that once quantum computers become a
                                                                                                                                                                                                                                                                                                                                            reality their amazing power will completely
                                                                                                                                                                                                                                                                                           important part, and it’s about much more         disrupt today’s means of security and
          WL ONE COMMERCE HUB: HOW TO INCREASE EFFICIENCY                                                                                                                                                                                                                                  than just the handling of the monetary           force us to rethink cryptography all over
          AND ENHANCE CUSTOMER SATISFACTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21                                                             transaction in itself. In this edition of        again. We are telling the story about this
                                                                                                                                                                                                                                                                                           Futuring Payments we will look at several        fascinating and slightly frightening future
          CASE STUDY: DIGITAL WALLET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23                                examples one of them being the highly            scenario - and luckily Worldline is already
                                                                                                                                                                                                                                                                                           flexible payment device YUMI, which in           working tirelessly together with the best
                                                                                                                                                                                                                                                                                           fact enables merchants to not only offer         cryptographic minds in the world to
          CASE STUDY: DIGITAL RETAIL – A ROMANTIC SHOPPING EXPERIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25                                                                                                                   an enhanced shopping experience but also         manage this worthy challenge in time.
                                                                                                                                                                                                                                                                                           to merge offline and online shopping in a
          CASE STUDY: BLOCKCHAIN FOR REAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27                                                never before seen capacity.                      Futuring Payments was launched in
                                                                                                                                                                                                                                                                                                                                            June 2019, and the positive reception
                                                                                                                                                                                                                                                                                           Regardless of how advanced an                    reaffirmed our assumption of interest
                                                                                                                                                                                                                                                                                           experience shops may be able to offer            among Worldline’s many stakeholders in a
    INNOVATION AND TRENDS                                                                                                                                                                                                                                                                  consumers in the future, basic payment           magazine dedicated to the new and most
                                                                                                                                                                                                                                                                                           security needs to be in place, and we need       significant trends in the payment world.
          THE SUBSCRIPTION ECONOMY: HOW DOES WORLDLINE                                                                                                                                                                                                                                     to be able to fight fraud more efficiently
          HELP COMPANIES SET UP PAY-PER-USE OFFERINGS? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30                                                                                  going forward.                                   We like to thank all of our stakeholders,
                                                                                                                                                                                                                                                                                                                                            and we hope that you will enjoy this edition
                                                                                                                                                                                                                                                                                           Strong Customer Authentication (SCA) is          of Futuring Payments as well.
          WORLDLINE E-PAYMENTS CHALLENGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32                                                    a new requirement as part of PSD2, but
                                                                                                                                                                                                                                                                                           since the implementation of SCA has been         Happy reading!
          EMPOWERING SEAMLESS, SECURE & LOW-IMPACT                                                                                                                                                                                                                                         delayed more than once and has caused
          PAYMENT TRANSACTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34                       a good deal of confusion we try to give
                                                                                                                                                                                                                                                                                           a status on the current state of SCA and         Marc-Henri Desportes,
                                                                                                                                                                                                                                                                                           explain what will happen next.                   Deputy CEO at Worldline

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
PERSONALIZED                                                                                                                                      “Omnichannel has become a buzzword,
                                                                                                                                                        but for the brick and mortar merchants
                                                                                                                                                                                                       “The customization part is crucial since
                                                                                                                                                                                                       each market and each industry today

      CONSUMER
                                                                                                                                                        it’s crucial to face the challenges from the   have specific needs, specific challenges,
                                                                                                                                                        newcomers of the e-commerce space, and         and consequently, specific customer
                                                                                                                                                        omnichannel expresses a highly important       journeys. And if the merchant is focusing
                                                                                                                                                        question for today’s merchants: How is it      on delivering great customer experience,

      EXPERIENCE
                                                                                                                                                        possible consistently to deliver the same      it wants to integrate the overall customer
                                                                                                                                                        good user experience in and across all the     journey seamlessly with the payment part
                                                                                                                                                        different channels?,” says Vincent Roland      of the journey. This again requires smart
                                                                                                                                                        and continues:                                 integration and a highly skilled merchant
                                                                                                                                                                                                       service provider who understands the

      MUST TAKE
                                                                                                                                                        “The traditional merchants need to react       specific challenges and needs of every
                                                                                                                                                        and start mastering the omnichannel            particularly merchant.”
                                                                                                                                                        reality. But at the same time - of course! -
                                                                                                                                                        the new e-commerce players are carefully

      CENTER STAGE
                                                                                                                                                        analyzing the advantages of the brick
                                                                                                                                                        and mortar merchants, and the latest
                                                                                                                                                        trend is that e-commerce players are now
                                                                                                                                                        opening physical stores to supplement
                                                                                                                                                        and support their online business and to
                                                                                                                                                        be able to offer a more localized customer
                                                                                                                                                        experience.”

                                                                                                                                                        WHAT THE MERCHANTS WANT

                                                                                                                                                        Marc-Henri Desportes points out that
                                                                                                                                                        all kinds of merchants wish to fulfil their
                                                                                                                                                        customers’ expectations while at the same
                                                                                                                                                        time being able to manage their business
                                                                                                                                                        more efficiently. If the merchant has an
                                                                                                                                                        international scope, it wants a seamless
    Digitization, globalization, new business    A PERSONALIZED CUSTOMER                       THE NECESSARY OMNICHANNEL                                integration across countries, and if its
    models, maturation of e-commerce             EXPERIENCE                                    STRATEGY                                                 operation is both online and instore, it
    and new consumer demands have                                                                                                                       becomes an important goal to deliver a
    significantly changed the challenges and     Marc-Henri Desportes does not doubt           Marc-Henri Desportes further elaborates                  consistent user experience across these
    requirements for merchants who not only      that the merchants must prepare for           on the topic regarding the physical                      different parts of the business. Marc-Henri
    want to survive and remain relevant but      extensive changes going forward, and as       merchants and the digital webshops. He                   Desportes explains:
    want to become successful.                   he sees, the main driving forces of the       points out that only a few years ago the
                                                 merchant payment market are two steadily      brick and mortar merchants were still the                “Given the diversity of consumers and
    In this interview Marc-Henri Desportes,      increasing types of customer expectations:    masters of the retail space, but suddenly                the high fragmentation of both market
    Deputy CEO at Worldline Global, and                                                        e-commerce showed a shockingly                           and expectations, what the merchants
    Vincent Roland, EVP Merchant Services        “The first one is a personalized and          powerful acceleration and managed to                     need is a strategic partner who is able to:
    at Worldline Global, will discuss these      customized shopping and payment               take the traditional merchants by surprise               1) understand and manage high level of
    challenges for the merchants. And they       experience. Consumers today expect to         – and already now some of the newcomers                  complexity in an omnichannel environment;
    will look into the merchant’s abilities to   have freedom to choose their payment          are becoming the biggest retail players in               2) secure a consistent user experience
    best honor the consumer expectations         instrument, and as a merchant, you cannot     the world.                                               across online and instore and across
    and consider what it takes for a merchant    afford to frustrate your customer by                                                                   countries; and 3) deliver the right level of
    today to be tomorrow’s winners.              denying her or him access to a preferred      “For the merchant, it’s imperative not to                customization.”
                                                 way of paying,” Marc-Henri Desportes          think that physical and digital are two
    Becoming successful as a merchant is         explains and continues:                       different things. Instead, the two parts
    certainly not something to be taken for                                                    increasingly tend to merge or converge
    granted. When asked about the currently      “The second expectation is total peace        into a whole, and if a merchant is good
    most significant challenges for the          of mind for the consumer when paying          at both parts, it also needs to be good at
    merchants, both Marc-Henri Desportes         - regardless of payment means and no          combining them.”
    and Vincent Roland are ready to express      matter if the payment is made in a physical
    their bold opinions.                         store or a webshop. Payment solutions         Vincent Roland agrees with Marc-
                                                 today have to be extremely easy to use,       Henri Desportes in this analysis, and he
                                                 and they need to take into account the        points out that what is needed is for the
                                                 customer’s different views on aspects         merchants to understand the power of an
                                                 like privacy and sharing of data. Some        excellent omnichannel strategy better.                                              Vincent Roland,
                                                 consumers are very relaxed and don’t mind                                                  Marc-Henri Desportes,                    EVP Merchant
                                                 sharing their credentials, while others are                                                Deputy CEO at Worldline            Services at Worldline
                                                 much more alert and worried about privacy
                                                 and security.”

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
UNDERSTANDING ALL VERTICALS                   Worldline to help them scale their business          THREE PIECES OF ADVICE
                                                  both in terms of geographical reach,                    FOR MERCHANTS
    Both Marc-Henri Desportes and Vincent         selection of payment means and range
    Roland underline that a solution that works   of value-added service to supplement
    for one type of retail store may not work     the core payment solutions. Marc-Henri
    for another. Also, merchants may want         Desportes explains:
    to differentiate, and they have specific
    demands and their views on what the           “This is why Worldline consistently invests
                                                                                                 Do not think that physical and digital are
    right solution should look like. There is     in growing the company’s reach and why
                                                                                                 two different things. It is more and more
    no one size fits all solutions, and Vincent   M&A plays a key role in the Worldline
                                                                                                 becoming a whole, and if a merchant is
    Roland explains how important it is for a     strategy. We want to cover all merchant
                                                                                                 good at both parts, it also needs to be
    merchant service provider like Worldline      expectations in the physical, as well as
                                                                                                 good at combining them.
    to understand the differences between         the digital space, be the one also who
    merchants:                                    delivers all payment acceptance solutions
                                                  in all geographies for all types of merchant
    “Customization means that we need to          categories. So quite an ambition.”
    differentiate between verticals because
    digitizing the customer experience of a       With high ambitions, there are always
    pharmacy is not the same as digitizing        barriers that must be overcome. When
    the customer experience of a bookstore        asked what the primary barriers are for
    or a fashion shop or a food store. So,        Worldline, Marc-Henri Desportes and            Be careful never to narrow your choices
    we have to understand what is going on        Vincent Roland point to the ability to act     too much. As a merchant, you need to
    in a particular type of merchant and to       and react quickly in an already accelerated    stay open to all kinds of paying and to
    understand how merchant categories            market.                                        all sorts of consumer expectations.
    differentiate from each other and how
    we can help a particular merchant             “The main challenge is to be quick
    become more effective by adding unique        enough to deliver timely on all of the
    applications.”                                market expectations. So it’s about
                                                  continuously investing in the extension of
    THE WORLDLINE MERCHANT                        our omnichannel solutions – The WL One
    STRATEGY                                      Commerce Hub. And being fast enough
                                                  when it comes to integrating all pieces        To all European merchants, be aware
    Apart from being able to help the             of the acquired companies to make sure         of the new requirement for Strong
    merchants deploy a smart omnichannel          that the solutions that we are providing to    Customer Authentication (SCA) as a
    strategy based on a deep understanding        the merchants are constantly becoming          result of PSD2. All merchants need to
    of the differences between categories, the    smarter and simpler to use,” Marc-Henri        plan for how to comply with SCA and
    merchants expect a strategic partner like     Desportes concludes.                           start preparing as soon as possible.

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
When hardware becomes software like in the cases of YUMI and VALINA it opens a whole

                             POS:
                                                                                                  new world of value creation for merchants and customers, more flexibility and integration
                                                                                                  options.

                                                                                                  Moreover, on a very practical level, the use of software and a touch screen lengthen the
                                                                                                  longevity of the device simply because it is not subject to the same mechanical wear and

             DEAL WITH THE COMING
                                                                                                  tear as a traditional payment terminal.

                                                                                                  MERGING OFFLINE AND ONLINE

               ANDROID EVOLUTION
                                                                                                  Simultaneously with the trend described above is another equally interesting and
                                                                                                  somehow correlated trend of an ongoing fusion of the offline and online world.
                                                                                                  What characterizes a lot of devices that tend to become platforms is their perpetual
                                                                                                  connectivity to the internet. Such an always-connected smart device in a physical shop
                                                                                                  has the potential to create seamless Omnichannel experiences and to remove frictions
                                                                                                  from customers’ experience.

    Today’s Retail Competition environment has been completely reshaped by the power                                                            YUMI allows the cashier in the physical shop to seamlessly open the door to the
    of Internet and Software. The New Retail equation states that Merchants who want to                                                         merchant’s web shop if necessary to fulfil the need of the consumer. For instance, if
    thrive have to offer the best tool at the best value offering the best possible personal                                                    the physical shop does not have a specific item in stock, that the consumer wants, the
    experience to their customers.                                                                                                              cashier can instantly switch on to the merchant’s web shop via YUMI. The cashier is now
                                                                                                                                                able to order the item immediately from the web shop using YUMI, and the customer can
    Offering the best deal is as old as selling,   hardware indefinitely, exceeding the speed                                                   make the payment on YUMI right away using a mobile phone, a contactless card, or a
    but delivering the best possible retail        of customer demands.                                                                         chip card.
    personal experience is a completely new
    factor. Technology driven.                     To help Merchants winning in the new                                                         VALINA is capable of something similar when it goes online and collects information about
                                                   competitive arena and creating memorable                                                     mailbox delivery and package pickup linked to specific lockers, which tend to enrich the
    To deliver new customer experiences            experiences, Worldline has created a new                                                     user experience of the consumer.
    smart Merchants have to leverage two           tailored and evolving business enabling
    ingredients: internet (the cloud) and the      platform where VALINA and YUMI are                                                           SOFTWARE AS A SAFER BET
    software. The software is the key that         the first two incarnations. Evolving
    enables the power of the cloud, that helps     applications, a unified experience across                                                    With YUMI and VALINA, Worldline empowers smart merchants with solutions capable to
    to shape new scenarios, that transforms        different devices, a single cloud based                                                      deliver that new shopping experiences highly sought by their customers.
    hardware into a point of interaction           platform, all key features of the new WL
    between your business and your buyers.         Business Platform are all the necessary                                                      Differently from your stocks, from your real estate, from your hardware in general,
                                                   software elements that make possible the                                                     software is allowed to change much faster than the hardware, which means that in
    The best way to thrive in the New Retail       creation of astonishing new experiences.                                                     changing markets like retail, it is safer to bet on software. YUMI and VALINA software can
    environment is to create experiences                                                                                                        create connections between online and offline, between your data and your customers.
    based on smart and open software that          PLATFORM QUALITIES OF YUMI                                                                   Connections, the engine of our future economy.
    connect multiple aspects of your buyers’       AND VALINA
    life and needs. Online and offline. In your
    eCommerce website and inside your store.       Both YUMI, the market’s first consumer-
    Together. At the same time.                    facing, large-sized interactive payment
                                                   device with a full-touch display and
    Software helps Merchants to constantly         VALINA, the first all-in-one Android-
    improve the experience offered to              based unattended payment terminal
    customers, while not impacting their           for PIN-secured transactions, possess
    hardware and hedging their investment.         these platform qualities. Prepared for
    Merchants can outperform competition           any method of electronic payment and
    if their Software is based on an evolving      based on Android 9 as operation system
    platform, open to evolutions and new           both YUMI and VALINA support value-
    applications: a Tesla Model S bought today     added business applications and can be
    will likely have a different behavior in six   adjusted seamlessly to the user’s individual
    months because software can reshape            preferences.

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
YUMI
                         BRINGS EMOTIONS
                     INTO YOUR CUSTOMER
                              EXPERIENCE

                                         Like many other aspects of our society         The breakthrough of the century that completely changed the game-rules have been the
                                         the today’s Retail environment is driven       appearance of the eCommerce, removing of the international borders, and the adoptions
                                         by the technology innovation. This is          of smartphones making possible for customers to shop in the exact moment they want
                                         however nothing new: technology always         something wherever they are in the world. Lines between online and offline channels
                                         helped smart merchants, attentive to           instantly ceased to exist (what a wake-up call for merchants !) and offering outstanding
                                         offer best service and best experiences        personalized technology driven experiences has become essential for merchants’ survival.
                                         to their customers.
                                                                                        To help Merchants flourish in the New Retail Worldline launched YUMI: a game-changing
                                         Department stores with elevators               business facilitator that revolutionizes merchant-customer interactions by answering
                                         revolutionized the industry during ‘30s        the customer’s needs to have a new shopping experience. YUMI is a consumer-facing,
                                         imposing shopping as an enjoyable all day      large-sized interactive payment device with a full-touch display that opens a new
                                         activity. Until ‘90s fully enclosed shopping   world of value-added services for merchants and their customers during the shopping
                                         malls and supermarkets, based on the           experience. This business facilitator enables merchants to open an online window in the
                                         appearance of the “motorist buyer” (as         store(s) making possible whatever new interaction with the buyers. Thanks to YUMI it’s
                                         more people relied on their cars) became       also now easy to recognize customers in-store, the mandatory starting point for offering
                                         the “new standard”. Smart merchants of         personalized experiences, offers, advices or anything relevant to buyers.
                                         the time begun to leverage sophisticated
                                         logistic chains offering a huge variety of     With YUMI, merchants get a fully customizable, all-in-one business enabling platform that,
                                         products displayed on shelves and made         like bricks, can be shaped to draw unique flows. Each App is focused on brilliantly solving
                                         possible for their customers to avoid          a problem or implementing a well-defined task that Merchants can chain creating ad-hoc flows.
                                         bringing with them lot of cash thanks to
                                         the widespread of plastic cards.

                                                                                                                                                                                        FOR FURTHER INFORMATION:
                                                                                                                                                                                             WORLDLINE.COM/YUMI

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
SO FAST                                                                                                                                                                                                                         SECURE
         IT’S INVISIBLE                                                                                                                                                                                                                PAYMENTS
                                                                                                                                                                                                                                  OVER THE PHONE

     Nick Kerigan from Barclaycard puts                              The line between online and offline is                        provide the best value to the customers,         How to trust that online payment is secure via contact centers          WL Pay by Voice also offers full security with PCI-DSS
     it well: “Modern consumers are busy,                            more blurred than ever before. A customer                     he is excited about the idea of saving the       and phone calls? Worldline offers an easy-to-use and non-               certification, automatic caller identification (no need to identify
     so it is perhaps unsurprising that they                         ordering online wants to be able to get                       time trying to find new shoes. He indicates      intrusive solution to facilitate payment via voice channel: our         again on WL Pay by Voice), customized IVR script to match brand
     prioritize efficiency and convenience.”1                        it from his nearby store. And customers                       the size, and soon after, an available           IVR payment solution called WL Pay by Voice.                            requirements, and real-time notification to your information
     Payment is no exception. When Uber                              in the store still use their smartphones.                     salesman brings him the box of shoes.                                                                                    system in order to take the payments into account.
     started removing the traditional payment                        A survey from HRC Retail Advisory                                                                              Payment through IVR (Interactive Voice Response) is an important
     process at the end of its experience, it                        (HRC) found that 59% of US smartphone                         Excited by his new purchase, it is now           enabler in customer relationship management, and today, we can          LOTS OF VALUE-ADDING FEATURES
     was then clearer than ever that payment                         shoppers used their device in-store to                        time to leave. And there is no need to wait      pay all our bills through IVR or contact centers.
     was a mere distraction, a friction that                         compare costs or search for deals and                         in line. Over 75% of shoppers say that                                                                                   For organizations, WL Pay by Voice isn’t just a plain IVR; but brings
     needed to be addressed. Major online                            coupons3.                                                     queuing to pay for a product is the worst        The main challenge of this way of payment is that call centers          many features. It comes with built-in statistics of payment, and
     retailers offered easier-than-ever ways                                                                                       part of the in-store experience4. Payment        need to be PCI-DSS compliant, which can prove to be very                also detailed behavior of the customer actions. That includes the
     to smoothen the customer’s journey. And                         Worldline’s Scan & Pay solution addresses                     is the ultimate friction that the customer       complex from an organizational standpoint, as well as expensive         possibility, for every single call, to consult detailed events of the
     the customers proved them right. For                            this groundswell of change in customer                        has the power to avoid. He can, as usual,        to operate.                                                             call: landing on IVR, entering PAN attempt, expiry date attempt,
     every step of the way, consumers want                           habits and practices while providing                          pay on a dedicated payment terminal                                                                                      CVV number attempt, payment information, and notification to
     it fast. To the point they want it gone.                        retailers with a fantastic opportunity to                     with his credit card. But the most invisible     Worldline, through the WL Pay by Voice solution, offers to              your information system.
     Everywhere. Online and offline.                                 get to know their customers better and to                     option will be to use his in-app wallet to       implement secure payment through IVR with minimal complexity.
                                                                     grow customer loyalty and satisfaction.                       validate his payment and walk out of the                                                                                 Worldline’s dedicated team analyzes specific requirements of each
     Retailers who thrive fully come to grips                                                                                      store.                                                                                                                   project to make it easy for companies to understand best how
     with what technology has made possible.                         The friction of downloading an app on the                                                                                                                                              they can enable IVR payments for their customers.
     A study from Juniper Research shows                             phone disappears with a simple scan of an                     The well-known and traditional steps
     that payment technologies that aimed to                         in-store QR Code that automatically takes                     of waiting in line and paying become so
     reduce or remove physical checkouts from                        the customer to the PWA, an app directly                      efficient to the point that they are virtually
     the retail experience “will process over $78                    accessible through his browser. He then                       gone. And with Worldline’s Scan & Pay
     billion in transactions by 2022, up from an                     scans the item, let’s say a pair of pants.                    solution, it becomes so fast that it is
     expected $9.8 billion in 2017.”2 Saying that                    And right on his phone, some matching                         practically invisible. Welcome to the future
     the future of payment is invisible seems                        shoes are offered to him. Because the                         of payment!
     more like an understatement.                                    cross-sell function has been designed to

                                                                                                                                                                                    Figure 1: Call tracking

                                                                                                                                                                                    FULLY PCI-COMPLIANT
     1
         https://www.fintechfutures.com/2018/11/invisible-payments-finding-success-in-a-convenience-driven-market/
     2
         https://www.juniperresearch.com/press/press-releases/smart-store-technologies-generate-over-78bn-2022                                                                      The transformation to a fully PCI-compliant solution is easy
     3
         https://www.emarketer.com/content/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates                                     to implement with WL Pay by Voice solution that is natively
     4
         https://www.qminder.com/cost-customer-service-wait-times/                                                                                                                  connected to many PSPs (Payment Service Providers) including,
                                                                                                                                                                                    of course, to Worldline’s PSP solution: WL Sips. Worldline’s solution   Figure 2: Payment status statistics
                                                                                                                                                                                    thus reduces transformation cost.

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
LATEST TRENDS
       IN (MOBILE)
       BIOMETRICS

     With Strong Customer Authentication (SCA) becoming new requirement for all future               THREE TRENDS OF MOBILE BIOMETRICS               The second trend is the behavioural biometrics on personal              UNPREDICTABLE FUTURE FOR BIOMETRICS
     digital payments, biometrics is more relevant than ever. Worldline’s biometric experts                                                          devices like smartphones and smartwatches. These devices
     are in the frontline of the development, making sure to be able to fulfil all future needs      R&D Researcher at Worldline, Wael Elloumi,      support behavioural biometrics by collecting data and analyzing         When asked by Futuring Payments about how far these new
     of Worldline’s clients. However, since the success of a biometric solution depends on           who is specialized in biometrical               unique individual behavioural patterns of how the user of the           trends of biometrics will take us in the coming years, Deputy CEO
     much more than the technology itself, Worldline’s Deputy CEO, Marc-Henry Desportes,             authentication on mobile devices, points at     smartphone or the smartwatch interacts with the device. An              at Worldline Global Marc-Henri Desportes’ frank answer is that the
     underlines that even a technically excellent biometric solution needs to be embraced            three overarching trends. One is the            example is BioTyping that monitors the way the user of the device       future of biometrics is tough to predict.
     by users and community to become successful, which means that the future of                     physiological biometrics on smartphones         enters his or her PIN or pass code both in terms of pressure (is it a
     biometric-based solutions is hard to predict.                                                   like face recognition solutions and             light of a heavy touch), surface (does the user touch a small or a      Not just because biometrics is a relatively new technology offering
                                                                                                     fingerprint scanners. Those are highly          larger area of the button), and touch motion (how does the user         undreamt-of possibilities, but primarily because whether
     Biometric is defined as the automatic identification or verification of living individuals by   user-friendly solutions, but the drawback       move his finger from button to button). The main advantage              technology is accepted and becomes popular in a particular
     using their physiological or behavioural characteristics. Biometrics are generally classified   at the current level of development is their    compared to physiological biometrics is that a behavioural              market is influenced by many other aspects than the technology
     as Physiologic Biometrics (such as digital fingerprint, iris, face, vein or DNA) and            vulnerability to cleverly made spoofing         biometric technology like BioTyping is much harder to spoof than        itself.
     Behavioral Biometrics (such as voice, gait or keystroke dynamics).                              attacks. For instance, it is possible in some   facial recognition or fingerprint-based biometrics. It also has the
                                                                                                     cases to fool a face recognition system by      advantage that users generally feel behavioural biometrics less         “Whether biometrics becomes successful in a certain market is
     Translated into two-factor Strong Customer Authentication (SCA) terminology an                  replacing the real person with a photo or a     intrusive than e.g. face or iris scans. A current limitation of         determined by a lot of factors that have nothing to do with the
     authentication factor based on biometrics is a so-called “Inherence factor” as opposed          3D mask; and likewise, fingerprint solutions    BioTyping is that it requires a six-digit pass code to collect          technical design of things. Facial recognition, for instance, is a
     to the “possession factor” (like a chip card or a personalised device) or the “knowledge        may be deceived by silicone fingerprint         sufficient data for a secure output.                                    very efficient solution, but some people just don’t like the idea and
     factor” (like PIN or pass codes). And since SCA, as a consequence of the PSD2, is now           fakes. However, as these technologies                                                                                   tend to be against it. And we do not know yet how the different
     becoming mandatory for all future digital payments in Europe, further developments of           evolve further spoofing is becoming more        Finally, the third trend, which, according to Wael Elloumi, points a    countries and regions will decide on the use of biometric solutions
     authentication methods secure enough to be accepted as an SCA authentication factor             and more difficult.                             bit into the future, consists of so-called Continuous Behavioral        such as facial recognition.”
     - like the “Inherence factor” in the case of biometrics – is more relevant than ever.                                                           Biometric Authentication and Multimodal Biometrics. The first part
                                                                                                                                                     continuously monitors the way the user interacts with this              “Remember that our role as a provider of services and technology
     For Worldline, working with authentication methods is nothing new. For example, banks                                                           smartphone when navigating on the mobile browser, in the apps           is to handle all cases and adapt to all possible needs and
     and governments have been using the WL Trusted Authentication solution for years.                                                               and the user’s digital wallet. Besides pressure, surface and touch      demands. So instead of trying to guess what the future will bring, I
     However, Worldline is continuously investing in the area of strong authentication, and with                                                     motion, the method uses the smartphone’s gyroscope and                  prefer to make sure that Worldline is open and prepared. We are
     the maturation of new technologies, biometrics is naturally becoming a focus area.                                                              accelerometer to collect data and create behavioural patterns.          not a consumer brand, we are not pushing certain solutions
                                                                                                                                                     Moreover, Multimodal Biometrics is a way of obtaining even              directly to the consumers, and we are not in a position to dictate
                                                                                                                                                     stronger authentication by combining elements like PIN code,            or influence the development in one particular direction. Our role
                                                                                                                                                     face recognition, BioTyping and elements like voice recognition         is to adapt to the development and customer expectations at
                                                                                                                                                     and lip motion.                                                         any time.”

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FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
TOWARDS
  POST-QUANTUM
  SECURITY
In a not too distant future, lightning-fast quantum computers will begin to take over          taken on the task of developing next-
the most demanding computational tasks. However, as a direct consequence, public-              generation quantum-resistant security
key cryptosystems like worldwide-used RSA, DSA, ECDSA and Diffie-Hellman key                   systems.
exchange will no longer be unbreakable.
                                                                                               As the only company representing the
Security needs to be significantly upgraded, not least to keep digital payments safe.          payments industry, Worldline is at the
As the only company representing the payments industry, Worldline is at the forefront          forefront of this necessary work. The
of securing payments by playing a significant role in creating standards of quantum-           Worldline Research & Development crypto
resistant security.                                                                            team works together with academics,
                                                                                               technology laboratories and industrials
Classical computers use a binary code           THE IMPENDING SECURITY CHALLENGE               within the National Institute of Standards
system built out of bits, which are small                                                      and Technology (NIST) of the U.S.
strings of combinations of binary digits        Nonetheless, despite all the positive          Department of Commerce.
– like zeros and ones. The binary code          qualities of quantum computing the flip
system has enabled us to develop high-          side of the coin is that quantum computing     “We are very proud as Worldline is a part of
speed supercomputers, and it has made           makes it extremely demanding to create a       the worldwide project established by NIST
it possible to drive the digitization of        security system that a quantum computer        to address Quantum risk in payments and
industries and societies to a somewhat          will be unable to break. Consequently, to      develop quantum-resistant Cryptographic
mature stage.                                   retain and increase the level of IT security   tools to protect payments from Quantum
                                                of today, new security systems are             attacks that we believe are not at all
However, what if a computer code system         needed.                                        unlikely,” says Nicolas Kozakiewicz.
could use not only the binary positions
of zero and one, but include in-between         Today’s public-key cryptosystems like          A NEVER-ENDING STORY
positions as well as both positions             worldwide-used RSA, DSA, ECDSA and
simultaneously? Like a flipping a coin          Diffie-Hellman key exchange will not be        Nicolas Kozakiewicz predicts that
which is not just in a flat in a head or tail   able to withstand the enormous computing       the first quantum computers will be
position but both at the same time as           power of the quantum computers of              commercially operational in about 7
well. What would that do to the number of       the future. Chief Innovation Officer of        to 12 years from now, and he expects
possible combinations and the calculation       Worldline, Nicolas Kozakiewicz, explains:      Worldline in cooperation with other
power of a computer?                                                                           partners to be ready with the first NIST
                                                “Quantum computing is no longer science        standardized quantum-resistant security
Quantum computers can utilize such              fiction, it is science fact, and these         systems in about 3 to 7 years. But Nicolas
middle positions – so-called quantum            computers are getting more powerful            Kozakiewicz underlines that keeping IT
superpositions – and soon, these new            every day. As we design the payment            systems and digital payment systems safe
machines are expected to exceed the             security systems of the future, we need        is going to be a never-ending task since:
capacity of today’s supercomputers with         to be thinking about how powerful these
a factor of hundreds or even thousands.         computers will be and working towards          “Since the increase in computing power
Quantum computers will be incredibly fast,      future-proofing our security needs.”           has no upper limit, we will have to keep
and they will be able to help scientists                                                       developing world-class security solutions.
solve even extremely tough problems.            IINVESTING IN QUANTUM-RESISTING                That is our task, and we have to take that
Such as developing vaccines for complex         PAYMENT SYSTEMS                                extremely seriously.”
diseases or resolving some of the world’s
most critical issues like the imminent global   To keep up with the development of
climate crisis.                                 quantum computers, some of the best
                                                cryptographic minds of the world have

                                                                                                        FUTURING PAYMENTS 2020 EDITION #2     17
FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
WHAT MERCHANTS NEED TO DO                     with SCA for now, a PSP should also           acquirer does not request the exemptions
                                                                                                                                                                                             have in place a roadmap for migrating         on behalf of a merchant, issuers may

       STRONG CUSTOMER
                                                                                                                                               Regardless of the length of any               merchants to 3DS 2.x when the improved        demand strong authentication for all
                                                                                                                                               transition period applied by national         protocol is supported by banks. PSPs must     online transactions covered by the rules,
                                                                                                                                               regulators towards full implementation        explain how merchants will be affected        potentially reducing the merchant’s
                                                                                                                                               of the new rules, online retailers need       by the new requirements and what they         conversion rates. By working closely
                                                                                                                                               to start preparing for Strong Customer        are doing to ensure full compliance with      with their PSPs and acquirers, merchants

       AUTHENTICATION
                                                                                                                                               Authentication and 3DS now. As a first        SCA. Merchants will also need to discuss      will be able to minimize the number of
                                                                                                                                               step, merchants should contact their PSP      the exemption rules with their PSPs and       authentication requests from issuers
                                                                                                                                               to confirm that they support at least 3DS     acquirers and agree which exemptions          and ensure high levels of frictionless
                                                                                                                                               1.0 for SCA and will be compliant with        to request in order to achieve frictionless   flow. As various markets and banks may

       – WHERE ARE WE NOW?
                                                                                                                                               the new regime. If a PSP cannot support       flow. The management of exemptions            interpret the rules differently during the
                                                                                                                                               SCA, an issuer bank may decline to            will be essential to reshaping the online     transition period, it is important at this
                                                                                                                                               authorize a merchant’s non-authenticated      payment experience and increasing             time for merchants to develop strong
                                                                                                                                               transactions. Although 3DS 1.0 is compliant   the confidence of cardholders. If an          partnerships with their PSPs and acquirers.

     The final part of the EU’s new payment         It was estimated that on average               THREE SECURITY FACTORS CAN BE                                                                                                            WORLDLINE: READY TO DELIVER
     directive, PSD2, which has not yet             European online shops would lose               USED FOR AUTHENTICATION
     entered fully into force, are the so-          around 20% in revenue if they were                                                                                                                                                      Worldline was one of the first payment
     called Regulatory Technical Standards          unable to comply timely, and the               • Knowledge (“something you know”),                                                                                                      providers in Europe to process 3DS 2.0
     (RTS) comprising the security element          European Banking Authority (EBA),                which will typically be a username and                                                                                                 transactions in a live environment. In Q4
     Strong Customer Authentication (SCA).          who is responsible for the Regulatory            password.                                                                                                                              2018, we launched a project with banks,
     September 14 of this year was set as           Technical Standards, finally decided           • Possession (“something you have”),                                                                                                     card schemes and a selected group of
     a deadline, but it did not hold water. In      to allow yet another postponement.               which can be, for example, a physical                                                                                                  merchants, leading to a pilot phase
     this article, we give a status on the SCA                                                       debit card, a “personal” app on the                                                                                                    which since May 2019 has been
     process and the current situation.             The new and final deadline announced in          phone (e.g. mobile banking) or the                                                                                                     authenticating real-world transactions
                                                    an EBA opinion is the 31 December 2020,          phone’s SIM card (where possession is                                                                                                  with 3DS 2.0.Thanks to our payment
     Fraud levels in digital payments have          and the National Competent Authorities           confirmed via a one-time code sent via                                                                                                 acceptance solution, which is dedicated
     increased over the years in Europe as well     (NCAs) around Europe have announced              SMS).                                                                                                                                  to securing and managing e-commerce
     as the rest of the world. As the European      the postponement to their respective           • Inherence (“something that one is”),                                                                                                   payments, we are the clear-cut
     Commission agrees with the payment             countries’ relevant national players,            which can be a biometric factor, such                                                                                                  European partner of choice for
     industry that combating fraud is critical to   i.e. banks, PSPs and internet shops.             as a fingerprint or an iris scan.                                                                                                      merchants looking to maximize
     the further development of digitization,                                                      To comply with the SCA requirement, two                                                                                                  frictionless flow, manage exemptions
     Strong Customer Authentication (SCA)           However, to avoid a situation where            out of three safety factors must be used.                                                                                                and optimize online user experience.
     became a key part of EU’s Revised              the extension of the deadline could                                                                                                                                                     Worldline experts have been sharing our
     Payment Services Directive, PSD2.              lead some of the parties to take no                                                                                                                                                     expertise and practical experience in
                                                    action until the new deadline comes            STRONG CUSTOMER                                                                                                                          this area over the course of the past
     PSD2 came into force the 1st of January        dangerously close, EBA - via the               AUTHENTICATION (SCA) APPLIES                                                                                                             year in a series of workshops with
     2018, but the so-called Regulatory             NCAs - have demanded concrete SCA              TO BOTH PAYMENTS AND DATA                                                                                                                merchants, PSPs and banks to explain
     Technical Standards (RTS) on SCA were          implementation plans from the parties                                                                                                                                                   how payment platforms can effectively
     delayed, and it was decided that the           as a condition for a postponement. In          PSD2 RTS applies to all kinds of                                                                                                         apply 3DS 2.0.We are already working
     standards should be fully implemented          other words, EBA has ensured that they         digital payment transactions, with                                                                                                       with a growing number of merchants of
     no later than the 14th of September            will not face the same situation again         the exception of electronic payments                                                                                                     all sizes to deliver compliance with the
     2019. Consequently, from that particular       as the next deadline approaches.               initiated by the payee, electronic          A FRESH LOOK AT PAYMENTS                                                                     new regime. Our experts are ready to
     date no digital transaction in Europe -                                                       payments at an unattended payment                                                                                                        help all merchants successfully embrace
     with certain exceptions (see fact box)         Finally, it is important to underline that     terminal for the purpose of paying          For their part, merchants need to review their payment processes and flows to                these challenges and reap the benefits
     - should ever take place without the use       merchants and their PSPs should be             a transport or parking fare, and one        take advantage of these changes and improve the experience of their customers.               of online payment processes that will be
     of Strong Customer Authentication.             technically ready no later than the end        leg out transactions. SCA must be           They may have to implement 3DS Server to benefit from 3DS 2.x. If a bank requires            safer, smarter and easier to use.
                                                    of H1 2020 in order to get enough time         applied unless the transaction can be       strong authentication for a transaction, a merchant must be ready to support
     However, as the September deadline             to test the full chain with their acquirers,   categorized as SCA exemption, e.g.          SCA as seamlessly as possible, minimizing any inconvenience to online shoppers.
     came closer, more and more European            the schemes and the Issuers, since             Trusted Beneficiaries, Transaction          Merchants may also want to take the opportunity to positively engage with their
     countries realized that a vast number of       it is likely that there will be different      Risk Analysis, Low value transaction,       own end-users about any changes they will see when making online payments in
     their national e-commerce companies and        interpretations of the new rules, and the      Recurring payment.                          future. All players in the payments ecosystem, from banks to PSPs to merchants,
     banks were unable to comply with this          fine-tuning can take time and must be                                                      will need to ensure that the e-commerce marketplace adapts to the new rules
     already once postponed enforcement date.       completed before the winter period - with      In addition to payment transactions,        with the minimum of disruption. The long-term result of SCA and 3DS 2.x will be
                                                    all the special events like black Friday,      SCA will apply in cases where a Third       lower fraud rates in e-commerce, higher cardholder confidence and increased
                                                    single day and Christmas events.               Party Provider (TPP), with the account      convenience. With a simpler and more secure payment process, merchants may
                                                                                                   holder’s approval, wishes to access         expect to see higher online conversion rates when the new rules are implemented.
                                                                                                   account information in the account-
                                                                                                   holding bank, but without a payment
                                                                                                   transaction.

                      READ                                                                                                                                                                                                                                        READ
                      THE POSITION                                                                                                                                                                                                                           THE PRESS
                      PAPER                                                                                                                                                                                                                                    RELEASE

18   FUTURING PAYMENTS 2020 EDITION #2                                                                                                                                                                                                             FUTURING PAYMENTS 2020 EDITION #2     19
WL ONE COMMERCE HUB:
  HOW TO INCREASE
  EFFICIENCY AND
  ENHANCE CUSTOMER
  SATISFACTION
The customer experience is now a           Today, merchants have to facilitate,          THREE MAIN CHALLENGES
strong differentiator, a new competitive   more aggressively than in the past, the
advantage, and merchants who can           convergence of their in-store and their       In short to mid-term merchants need to
create a seamless experience across        online experiences since consumers have       focus on three key challenges:
channels will be the number one choice     become pain point intolerant. They have
in terms of recognition from consumers.    new expectations when it comes to their       1.    The first one is to continue to grow
Worldline has developed the payment        shopping experience, whether it is instore          their business, meaning expansion
platform WL One Commerce Hub to assist     or online. Click and collect, click and             in new markets and new channels.
merchants in utilizing and mastering the   return, and the overall customer journey            Merchants have to expand across
opportunities of today’s omnichannel       through the different points of interaction         countries and regions, both in-store
reality.                                   must be facilitated.                                and online. They have to optimize
                                                                                               transaction processing and to
                                           Merchants are also facing the urgent need           secure it, to facilitate and make this
                                           to accept new ways of payment to have               convergence a reality.
                                           a strong market presence in the different
                                           countries where their activity is, online
                                                                                         2.   The second challenge is to
                                                                                              increase customer engagement
                                           and in-store. Moreover, merchants are
                                                                                              by leveraging digital solutions.
                                           also encouraged to create new concepts
                                                                                              Merchants also want powerful
                                           like self-service, more and more kiosks in
                                                                                              payment devices, which are not
                                           stores, totally autonomous client services
                                                                                              just for payment anymore but also
                                           popping up in the retail environment. This
                                                                                              points of interaction, making online
                                           is why merchants must find partners,
                                                                                              and in-store payments convenient
                                           including technical partners, to help them
                                                                                              and customized. This last point aims
                                           ease this journey across online, in-store
                                                                                              to create a differentiator during this
                                           and new concept’s touchpoints.
                                                                                              check-out process, before, during
                                                                                              and after the payment.

                                                                                         3.    The third challenge is to boost
                                                                                               business agility by offering new
                                                                                               services, introducing new concepts
                                                                                               and using innovation on the
                                                                                               different points of interaction.

                                                                                                  FUTURING PAYMENTS 2020 EDITION #2     21
CASE STUDY

                                                                                                                                                    DIGITAL
                                                                                                                                                    WALLET

     SMARTER USE OF DATA                           The WL One Commerce Hub has a modular          design so that it can adapt to new future
                                                   design, which allows Worldline to provide      requirements and needs. This is how the
     To better serve the customers and improve     end-to-end one-store shop services,            WL One Merchant Hub is designed.”
     efficiency, merchants need to start smartly   combining payment devices, digital
     using data. Merchants have to leverage        solutions, commercial acquiring, alternative   Moreover, WL One Commerce Hub makes
     data to understand how customers              payment methods acceptance and data            data management more effortless. Frederic
     behave and navigate across channels;          management. But it also allows for “à la       Loos explains:
     they need to understand the customers’        carte” solutions, where merchants can pick
     preferences in terms of payment methods,      from Worldline’s wide portfolio of solutions   “One thing is to settle what has already
     and they need to know how to recognize        and products. Chief Merchant Officer at        been sold, but another is to make               Digital Wallet is no ordinary mobile wallet.    integrated part of the customer journey,       “The core of WL Merchant Wallet is to
     the customers better to reward them with      Worldline, Frederic Loos, explains:            consolidation and appropriate reporting         It is a platform that connects the retailer     and an essential conversion mechanism,         deliver a seamless checkout experience for
     discounts or coupons, and so on.                                                             of the different payment methods and            and the end-consumer and enables                as well as a marketing tool. Customers         the end-consumer. It is configured to meet
                                                   “What you need as a merchant to maintain       different channels. This takes a lot of         merchants to push sales by reducing             expect a convenient and efficient shopping     one of the most most common causes
     Directly supported by tokenization            the broad overview of channels and points      reliable, high-quality data, and to that end,   queue and offer digital value-added             experience that emphasizes customer            of customer dissatisfaction: queuing. To
     technology, WL One Commerce Hub,              of contact and to offer the same high          a data platform like WL One Commerce            services that enriches the customer’s           centricity. These expectations create          do this, Worldline is delivering a software
     which is a centralized payment platform,      service and user experience both across        Hub is the perfect tool, because the            shopping experience.                            tremendous pressure on merchants, as           platform that allows the merchant to
     which empowers the merchants by               channels and geographies, is a platform        platform enables the merchant to easily                                                         both physical and e-commerce retailers         develop an app that connects them with
     making it possible for them to gather all     which allows central management and at         gather and break down data from many            Worldline forecasts that mobile payments        must adapt to survive.                         the customer, thus significantly decreasing
     transaction data in one place. All data       the same time has an open and modular          sources in one place.”                          will triple within the next couple of years.                                                   checkout related queues,” says Eric Van
     can be kept updated, synchronized and                                                                                                        Certain countries have been quick to            WORLDLINE MERCHANT WALLET                      Zurk, Head of Products & Solutions, Mobile
     transparent across the organization, which                                                                                                   convert to “cashless” societies, as mobile                                                     Merchant Wallet at Worldline.
     make critical and otherwise massively                                                                                                        is already an established payment method,       Currently, most customers are familiar
     time-consuming tasks like transaction                                                                                                        whereas in other countries, for cultural,       with mobile wallets, which are generally       In all reality, there is no such thing as a
     lifecycle management, data analytics,                                                                                                        social, or economic reasons, cash is still      restricted to peer-to-peer money               positive payment experience. Giving away
     business reporting and reconciliation                                                                                                        king. However, the trend is clear, and          transferring and payments. WL Merchant         money is rarely associated with a happy
     considerably more efficient.                                                                                                                 especially amongst younger generations          Wallet, the wallet produced by Worldline,      feeling and should not be treated as
                                                                                                                                                  who are more likey to demand the option         does not affiliate with “traditional” mobile   such. In an increasingly competitive and
     MODULAR DESIGN                                                                                                                               of paying with mobile.                          wallets, and is not confined to payments       busy world, retailers cannot afford to take
     AND BROAD OVERVIEW                                                                                                                                                                           and money transfers, as it contains a          up customers’ time with slow payment
                                                                                                                                                  THE CHALLENGE FOR MERCHANTS                     wide range of functionalities and value-       processes. Payments must be as easy and
     WL One Commerce Hub as a single                                                                                                                                                              added services that are not typically seen     fast as possible when a customer decides
     platform for all payments in Europe and                                                                                                      These trends represent both challenges,         in mobile wallets. The aim with the WL         to spend their money to buy a retailer’s
     beyond allows merchants to expand their                                                                                                      but also opportunities for retailers. But one   Merchant Wallet is to provide a richer and     product.
     business in new markets with optimized                                                                                                       thing is certain, merchant retailers must       more pleasant user experience during
     transaction costs. It also enables them to                                                                                                   develop mobile-friendly payment solutions       physical and online retail shopping. The
     deliver an omnichannel client experience,                                                                                                    to attract younger customers in the             wallet does not only make the customer
     such as ‘try and pay later’ services.                                                                                                        future. Having a clear mobile strategy is       journey more fluid by providing an
                                                                                                                                                  paramount for merchants, as this payment        improved and transparent payment stage,
                                                                                                                                                  solution is not just about sales, but an        it also reduces a true customer pain point:

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CASE STUDY

                                                                                                                                                   DIGITAL RETAIL
                                                                                                                                                   A ROMANTIC
                                                                                                                                                   SHOPPING
                                                                                                                                                   EXPERIENCE

     VALUE PROPOSITION FOR MERCHANTS: NEW CUSTOMERS,                      But this wallet platform does not only connect retailers to the end-
     UPSELLING, AND CROSS SELLING                                         consumers; it also connects merchants to other merchants, hence
                                                                          offering a unique opportunity for cross-selling:                       Digital technology has changed retail forever. To succeed in          the strategic attention is on the value-added services around
     Besides improving the satisfaction rate of the merchants by                                                                                 today’s increasingly diverse and competitive environment,             the transaction that tie the merchants to Worldline. These
     offering an easy checkout payment method, eliminating the queue      “We are able to simplify the process of linking different merchants.   retailers must look for new ways to improve efficiency and            services enrich the payment experience for the merchant and the
     is likely to attract new, engaging customers.                        Based upon the agreement between Worldline and the merchants           reduce costs. Global retail giants are constantly pushing the         cardholder.
                                                                          involved, retailers are able to utilize the WL Merchant Wallet         boundaries of competition and innovation, due to this smaller
     WL Merchant Wallet platform provides merchants with a concrete       platform to engage in cross-industry partnerships and manage the       retailers must embrace digitalization to stay competitive.            PACKS
     link to their end-consumers, which generates an opportunity for      cross selling efforts,” Van Zurk states and continues:
     upselling by producing digital, contextualized interactions with                                                                            RETAIL MARKET CHALLENGES                                              Payment is a crucial step in the buying journey, and as such is
     customers in real-time before, during, and after the purchase.       “For example, customers are able to buy gas at a gas station to                                                                              an opportunity to engage and delight customers. The modern
     These additional digital touchpoints generate behavioral data        refuel their cars and pay using their favorite gas app. Furthermore,   While digital technologies represent opportunities to reach new       customer wants to pay cashless everywhere they go, and
     that enriches customer knowledge. By having a stronger data          they will, at a certain stage, receive a discount coupon to, for       customers, they also represent challenges in terms of customer        merchants must be prepared for this demand. With Worldline’s
     foundation, retailers are able to offer customized deals while the   example, a nearby fast-food restaurant, and can use the Fuel App       engagement and loyalty. Teaming up with a partner that has the        self-onboarding system called Pack, merchants can go online
     customer shops, which will allow them to push more products,         to pay directly at the restaurant.”                                    necessary expertise to support the entire customer journey is         and order complete, cashless payment processing solutions
     hence increase sales while generating value for the customer                                                                                essential. Retailers are also challenged to engage their customers    that accept all conventional credit and debit cards from a single
     through attractive deals.                                            Here, WL Merchant Wallet facilitates the mixing of two merchants       with a consistent high-quality experience, both in-store and          source at the point-of-sales. Merchants can pick a plug & play
                                                                          from completely different industries and empowers cross selling        online, engaging in a more meaningful and personalized way.           payment package that fits their business, and their customers,
                                                                          by attracting new customers.                                           Lastly, many retailers struggle to stay profitable, as global         and start accepting secure online and in-store payments almost
                                                                                                                                                 competition forces lower prices and investments in digital            immediately. Worldline is the reliable partner that can help retailers
                                                                                                                                                 transformation. Optimizing payment processes by enabling              seize the opportunity of comprehensive digital and cashless
                                                                                                                                                 alternative payment solutions can be a tremendous step in the         payment solutions to reach for new customers and increase sales.
            THE SCAN & PAY FUNCTIONALITY                                                                                                         right direction and give SME retailers financial breathing room.
                                                                                                                                                                                                                       THE ONE LINK SOLUTION
            WL Merchant Wallet is a platform that bundles merchant services                                                                      Through digital retail, Worldline aims to convert the negative
            together for customers. The customer journey exists purely                                                                           perception that is generally associated with payments into a          In a digital world, customers want action within just a few taps
            through the app, as the end consumer can scan the QR code                                                                            positive one by providing world-class value-added services that       on their smartphone. The One Link program by Worldline is
            and pay directly through the app, while also receiving additional                                                                    enhance the overall customer experience. Worldline is present at      a one touch experience that puts all of an individual’s loyalty
            product information and recommendations, geolocation, monitoring                                                                     every step of the value-chain and assists B2B and B2C merchants       schemes behind one or multiple payment cards. With this
            expenses and use loyalty cards and discounts.                                                                                        in placing customers at the heart of the business.                    solution, customers can register all of their loyalty cards and
                                                                                                                                                                                                                       programs in one app. By linking multiple merchant loyalty
            One of these value-added services is called Scan & Pay, which                                                                        SUPPORTING THE DIGITAL RETAILER THROUGHOUT THE                        schemes through the One Link app, the user can collect loyalty
            can, upon the merchant’s wishes, completely eliminate interaction                                                                    CUSTOMER JOURNEY                                                      points at every purchase, allocate them to the linked payment
            with employees throughout the entire shopping experience and                                                                                                                                               card, gather all their loyalty points within one interface and
            introduces the joy of convenient online shopping into the live                                                                       Worldline meets the merchants during the initial communication        access them directly in the dashboard in the app. If the
            environment of supermarkets with the frictionless mobile payments.                                                                   and the fully automated onboarding stages and supports their          merchant offers loyalty points for a purchase, then the amount
            In other words, this means no waiting in line, no grocery packing,                                                                   digital agenda throughout their digital life cycle. In Worldline’s    of points, time, and location will show up automatically in
            and no waiting on a paper receipt, as the customer receives this,                                                                    Digital Retail, the focus is not directly on the payments. Instead,   the app.
            along with potential loyalty points and cashback, within the app.

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