GET INSPIRED! EXPLORE MADISON 2021 VISITMADISON.COM I
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GET INSPIRED !
EXPLORE MADISON 2021
VISITMADISON.COM I 1
HEY THERE. HELLO. HI YA.
WELCOME TO MADISON!
ISTHMUS VIEW
What makes Madison special is hard to pin down. It’s a TRAVEL SAFELY
vibrant place. A one-of-a-kind place. Outdoorsy, storied, Travel looks different, but Madison is open and ready
chic and down-home. It’s a mid-sized city that perfectly to greet you. The health and safety of our residents and
PHOTO: OVJ PHOTOGRAPHY. OPPOSITE: OVJ PHOTOGRAPHY, FOCAL FLAME PHOTOGRAPHY
blends urban style with natural beauty and small-town visitors is our top priority. Visit our reopening page to see
ease. As the state capital of Wisconsin and the home of FAQ and learn what a trip to Madison looks like right now.
the University of Wisconsin, Madison’s got a vibe and
personality unlike anywhere else. ON THE COVER
All aboard the giant duck! Rent paddle boats, kayaks,
Packed between our five lakes you’ll find world-class arts, canoes & SUP at Wingra Boats, on Lake Wingra.
live music, over 270 parks and 200 miles of trails. Our Photo by Focal Flame Photography.
weekly year-round farmers' market is known throughout the
country, and our restaurants serve fresh food grown
at local farms. This guide is the official publication of Destination Madison,
22 E. Mifflin St., Suite 200, Madison, WI 53703. Every
Our vision – That Madison is a place for all. effort is made to make this guide as accurate as possible.
Our mission? Inspire a love for Madison. Information is subject to change without notice. Please call
We hope this guide does the trick. ahead to verify hours, dates and other information.
We’re glad you’re here or considering a visit.
2 I EXPLORE MADISON 2021
STATE STREET
MADISON
BUZZ
WHAT'S INSIDE Word on the street is
Madison's pretty neat.
4 Madison Fun Facts
5 Free Things to Do
Ayurveda You Can
6 Plan Your Visit Try at Home—Or at a
8 Lake City Lake New Wisconsin Spa
10 Bike Capital Midwest Living
12 Zen by Nature _________________
14 Rooted in Tradition
Things to do in
16 Arts & Culture Madison, Wis.
18 Madtown Music Washington Post
20 Foodie Paradise _________________
22 Fresh & al Fresco Eats
5 great reasons
24 All Things Sports
beyond football to
26 Discover Downtown visit Madison, Wis.
28 Neat Neighborhoods Chicago Tribune
30 In Our Backyard _________________
32 Maps
What is a Travel
34 Day Trippin’ Experience:
I went to Madison
Wisconsin to Find Out
EXPERIENCE A CULTURE ottsworld.com
THAT CAN ONLY BE _________________
FOUND IN MADISON.
Essential Madison 6 Best Road Trips
Experiences are your From Chicago
guide to hands-on, Travel + Leisure
unforgettable adventures.
_________________
Look for the Essential
Madison Experience stamp The 11 Best Bike
throughout the guide Paths to Explore
highlighting some of these in U.S. Cities
immersive offerings. Travel + Leisure
Check out the full list of
tastings, tours and more at
experiencemsn.com.
VISITMADISON.COM I 3
Thousands of Native
American effigy mounds,
the biggest concentration
in the U.S., were built along
the shores of Madison’s
270 PARKS
lakes. Today, 23 preserved
mounds remain on public
263,332
land in Dane County
6,000 acres of parkland and over
POPULATION OF MADISON 200 miles of off-road paths and trails
608
GREATER MADISON AREA CODE
13
PHOTOS LEFT TO RIGHT: FOCAL FLAME PHOTOGRAPHY, FOCAL FLAME PHOTOGRAPHY, TRAVEL WISCONSIN, BCYCLE, FOCAL FLAME PHOTOGRAPHY, FOCAL FLAME PHOTOGRAPHY
Home to the largest
Madison is one of only two major U.S. cities
producer-only farmers'
built on an isthmus. It's nestled between
lakes Mendota and Monona. PUBLIC market in the country
11
BEACHES
Madison’s official bird is the
GOLF
plastic pink flamingo, an
COURSES
homage to a infamous 1979
568,593
prank where students filled
Bascom Hill with 1,008 of
the birds overnight POPULATION OF GREATER MADISON
15
16 OFF-LEASH
DOG PARKS
of IN GREATER MADISON
BEST CITIES
ON EARTH
FOR BIKING
4 I EXPLORE MADISON 2021
1
FREE
THINGS TO DO
5
Visit Madison without
breaking the bank? Can do.
1
Olbrich Botanical Gardens
PHOTOS LEFT TO RIGHT: KAI SKADAHL, FOCAL FLAME PHOTOGRAPHY, SHARON VANORNY PHOTOGRAPHY, FOCAL FLAME PHOTOGRAPHY, SARAH BUOB, FOCAL FLAME PHOTOGRAPHY, MICHAEL SCHNECK, FOCAL FLAME PHOTOGRAPHY
2 2 6
Visit the State Capitol
3
View Outdoor Art
4
Memorial Union Terrace
5
Bike the Lake Loop
6
UW-Madison Arboretum
3
7
Chazen Museum of Art
8 7
Dane County Farmers' Market
9
Henry Vilas Zoo
SEE
THE FULL
LIST
4 8
9
VISITMADISON.COM I 5
PLAN YOUR VISIT
Bags packed and ready to go? These online tools will help plan your trip.
Accommodation Station What to Wear AVERAGE TEMPS (F)
Boutique hotels. Lake views. Close to Amazing summers. Picturesque winters.
campus. We have the hotel that’s right Yeah, we have four seasons. Make sure 57o 81o 60o 31o
for you. you’re ready.
Inspire Your Itinerary If You Know You Know
We’ve done the work. You have the fun. Sign up for our monthly newsletter.
Twenty planned itineraries featuring Get great offers. See what’s happening
SHARE YOUR VISIT
Madison favorites. before it happens.
Get social with
Get Here & Get Around Find a Visitor Center Destination Madison
Pro tips for transportation. Must-have maps. Don’t waste time wondering what to do.
Find what you need to make the travel Stop by one of our visitor centers.
part easy. You’ll have local knowledge in minutes.
Events for Days Relocating? Current Madisonian?
Take a look at the calendar. You’ll find all Ranked one of the best places to live,
kinds of activities. Art, music, food and we take care of our people. We can help
more. It’s all there. you find rental, real estate and extended
stay options.
SIGHTS & SITES
Mural art. Iconic buildings. Food that brings the wow-factor.
You’re gonna want to snap a few pics for the ‘gram.
@laughing.at.clouds @officetooutdoorsblog @brpeterman @just_midwest_rock
@wisconsingourmande @artgeckostate/@beafrankart @foodfightmadison #hochunkmadison
6 I EXPLORE MADISON 2021
Food Fight Restaur
DESTINATION
CHAMPIONS
–– PLATINUM LEVEL ––
White background
–– GOLD LEVEL ––
Innovation, excitement and a collaborative
spirit run throughout our community.
Our Destination Champions believe in the economic
impact of tourism. With their support, we continue to
develop and grow Madison as a convention, leisure
and sports destination.
We thank them for their investment in Greater Madison’s
future and for being partners in tourism.
MADISON
For info on how you can become a Destination Champion,
contact partnership@visitmadison.com.
–– SILVER LEVEL ––
Alliant Energy
American Family Insurance
BMO Harris Bank
East Towne Mall
Great Dane Pub & Brewing Company
PHOTO: TRAVEL WISCONSIN
Greenway Station Shopping Center
Hilldale Shopping Center
J.H. Findorff & Son Inc.
Overture Center for the Arts
West Towne Mall
Wisconsin Distributors
VISITMADISON.COM I 7
LAKE CITY LAKE
1
2
With a downtown nestled between two large lakes, Madison is a water lover’s dream.
Dubbed Teejop (Four Lakes) by the Indigineous Ho-Chunk people, it's one of two U.S.
cities built on an isthmus. What's that got to do with lakes? Well, an isthmus is a land 3
4
bridge, meaning it's surrounded by lots and lots of water. Seriously, five lakes, spanning
15,000 acres.
Want to canoe? We’ve got you. A long weekend of fishing? You’ll find all the Wisco 5
classics – including walleye and musky – on the Yahara Watershed chain of lakes. Swim.
Kayak. Skip rocks. Sit back and sip a beer with your toes in the sand. It’s your call.
KAYAK AT SUNSET/FOCAL FLAME PHOTOGRAPHY
1 LAKE MENDOTA
Large and in charge,
Mendota embodies lake
life. Take in a sunset
from Tenney Park.
Spend the day with the
PHOTO: FOCAL FLAME PHOTOGRAPHY
kids at Memorial Union –
sail, eat ice cream, drink
a Spotted Cow, fish from
the docks. No matter your
location, the largest of our
HISTORIC LANDMARK TENNEY PARK LOCK & DAM
lakes is full of good times.
8 I EXPLORE MADISON 2021
2 LAKE MONONA
YAHARA RIVER
INSIDER Often calmer than
TIPS
Mendota, Lake Monona is
a paddler’s paradise. Walk
along the south shore of
10 Favorite Fishing Spots Madison for an up-close
Cast a line around the look at the skyline, which
isthmus and beyond. includes Frank Lloyd
_________________ Wright’s iconic Monona
13 Beaches to Try Terrace. Or, rent a boat,
Cool off and take a swim drop an anchor and soak
at these family-friendly in the city vibes.
spots.
_________________
3 LAKE WINGRA
Cruises, Rentals
Welcome. To. The. Fun.
and Launches
Zone. Stop by Wingra Boats
Pontoon cruisin’, plus
to rent a canoe, kayak,
kayak, canoe and SUP
stand-up paddle board
rentals, too.
or even a giant, pedal-
powered duck (no, that’s
not a typo). Spring fed and
off limits to motorboats,
Wingra is perfect for a day
LAKE MONONA
of picnics, paddling and
park parties.
4 LAKE WAUBESA
When you’re home to the
state record for yellow
bass, you’re going to attract
anglers. From bluegill to
bass, Waubesa serves
up great fishing thanks to
shallow waters and fish-
friendly shorelines. If you’re
looking to reel in the big
one, this is a great place
to start.
PHOTOS TOP TO BOTTOM: AMADOU KROMAH, FOCAL FLAME PHOTOGRAPHY
5 LAKE KEGONSA
The southernmost lake
in the Yahara Watershed
is best known for Lake
Kegonsa State Park. Hang
on the beach. Hit the water
for fantastic fishing. Or, kick
back and enjoy the rural,
relaxing setting. Wonderful
for anyone who wants the
best of both worlds – rest
and recreation.
VISITMADISON.COM I 9
BIKE CAPITAL
BIKE WITH
KINDNESS
TRAIL ETIQUETTE:
More than 200 miles of dedicated bike paths. Citywide bike rentals. Premier mountain TIPS FOR YOUR TRIP
bike trails. We check those boxes like we check our tire pressure – always. When you’re Yield to walkers.
consistently named one of the nation’s top cities for cyclists, access to great riding Because crashing
comes standard. isn’t fun for anyone.
On your left! Give other
YAHARA RIVER BIKE PATH cyclists and people on
the path/trail a verbal
head’s up that you’re
passing. And do so on
the left.
Go with the flow.
When riding on the road,
ride with traffic. It’s safer
for everyone.
Mirror. Signal. Head
check. Obey all traffic
laws. Madisonians are
aware of cyclists, but
that doesn’t mean it’s
a free-for-all.
The need for (controlled)
speed. Bikes are fast.
Slow down when passing
or approaching others.
Always stay in control.
It may feel like the
Tour de France. It’s not.
PHOTOS LEFT TO RIGHT: FOCAL FLAME PHOTOGRAPHY (2), CAMROCK COUNTY PARK. OPPOSITE: FOCAL FLAME PHOTOGRAPHY
CITY CYCLING – HOW IT’S MEANT TO BE
See the city from all angles on the 12-mile Lake Loop, our
most famous path that wraps around Lake Monona and
offers dozens of Instagram-worthy views, with plenty of
places to stop for a bite and brew. Prefer a quick tour?
Hop on a rental bike at one of our many BCycle stations
located around town.
If you prefer the open road, no problem. Head out of town
and you’ll quickly find yourself on quiet, rolling country
roads. You’ll run out of pedal power before you run out of LOWER YAHARA RIVER TRAIL
new routes. And if you need recommendations, our local
bike shops are better than Google.
MOUNT MADISON
Miles of dedicated, premier mountain bike trails encircle
the Madison area. Stay in the city and hit Quarry Ridge –
a well-maintained single track that’s fun for everyone.
Or, take a quick drive to hot spots like Blue Mound State
Park and CamRock County Park, both of which offer
CAMROCK COUNTY PARK
challenging, flowing trails.
10 I EXPLORE MADISON 2021SUNSET ON LAKE MENDOTA
INSIDER
TIPS
Top 10 Biking Trails
Tried and true paths
full of adventure.
1. Lake Monona Loop
2. UW-Madison
Arboretum Loop
3. UW Lakeshore Path
4. Quarry Ridge Trail
5. Military Ridge
State Trail
6. Capital City
State Trail
7. Badger State Trail
8. Taliesin Loop
9. IRONMAN® 70.3
Route
10. Pheasant Branch
Conservancy Loop
_________________
Biking 101
Where to rent, purchase
or repair your bike.
_________________
Area Bike Maps
Madison Bike Map
Fitchburg Bike Map
Middleton Trail Map
Sun Prairie Bike Map
Verona Biking Info
VISITMADISON.COM I 11ZEN BY NATURE
In Madison, we live to get outside. With over 270 parks throughout the city, we’re
fanatical about fresh air, frisbees and flowers. Our playgrounds will appease kids of all
ages and abilities, while our trails and gardens will have you feeling light years from the
city. Green space is a gift and you’ll find something to enjoy year round.
RELAX LAKE SIDE/FOCAL FLAME PHOTOGRAPHY
PARKS FOR EVERY SEASON UW ARBORETUM
Fun fact: If you can’t reach a park in five minutes, you may
not be in Madison any more. With nearly 300 parks, and
the 1,200 acre UW-Madison Arboretum, there's an outdoor
wonderland inside city limits.
In the summer, head to James Madison Park or Warner
Park to enjoy Lake Mendota, green space and playgrounds.
Looking to get out after a fresh snow fall? Sledding doesn’t
PHOTO: FOCAL FLAME PHOTOGRAPHY
get much better than at Hiestand Park on the east side.
If you have a furry friend, we’re here for ya. Check out
Sycamore Park’s Dog Park or one of the many others,
including Capital Springs Dog Exercise Area near Lake
Waubesa. Most of Madison’s off-leash dog parks offer
one-day licenses – as long as you and your pup promise
to have fun!
12 I EXPLORE MADISON 2021WALK THE WALK.
HIKE THE HIKE. INSIDER
TIPS
If you’re in the city, walking
paths are as abundant
as coffee shops and craft
breweries. Pick up the Dog-Friendly
Capital City State Trail Outdoor Adventures
throughout downtown or as Dog parks, swimming
far out as Fitchburg. With 17 spots and trails to try
miles you’ll have plenty of with your pup.
territory to cover. _________________
6 Accessible
Need more adventure?
Outdoor Spots
That’s cool, too. Multiple
Playgrounds, trails,
segments of the Ice Age OLBRICH BOTANICAL GARDENS
parks and more.
Trail are accessible in
_________________
surrounding communities BEAUTIFUL, WORLD-CLASS GARDENS
and nearby county parks, Tranquility. Inspiration. Peace. Head to one of our famous Meditation Spots
including Indian Lake and botanical gardens for a quick escape. Olbrich Botanical Breathe in, breathe out,
Donald county parks. Gardens offers 16 acres of outdoor gardens along with its and be still here.
All offer great day hikes, tropical indoor conservatory. If you’re near UW, _________________
are pet friendly and head to Allen Centennial Garden – always free and Next Level Relaxation
promise variety. always enjoyable. Rather be at the spa?
Here are a few to try.
_________________
Explore Our Parks
& Beaches
Picnics and sunset-
watching. Spots to
stretch your legs or
lounge around.
_________________
Off the Beaten Path
Try one of these trails
less traveled
1. Lower Yahara
River Trail
2. Sugar River
State Trail
3. Cherokee Marsh
North Loop
4. Edgewood College
Nature Trail
5 Indian Lake County
Park Loop
6. Welsh Hills Trail
PHOTOS: FOCAL FLAME PHOTOGRAPHY
at Taliesin
LAKESHORE NATURE PRESERVE
visitmadison.com I 13ROOTED IN TRADITION
Known for progressive sensibilities and always looking to move forward, Madison has a
rich history. From Native Americans who first settled on the isthmus around 300 CE to
becoming Wisconsin’s capital, Madison has a varied past anchored in politics, societal
advancements and a commitment to new and diverse thoughts and ideas.
PHOTOS: SHARON VANORNY PHOTOGRAPHY, FOCAL FLAME PHOTOGRAPHY
AWE-INSPIRING STATE CAPITOL
Planted in the city center, our State Capitol building
reaches over 200 feet and is the only granite dome in the
U.S. Inside, take a free guided tour or walk the halls freely.
Be sure to look up – where you’ll see the elegant, detailed
“Resources of Wisconsin” mural spanning the rotunda
ceiling.
14 I EXPLORE MADISON 2021INSIDER
TIPS
Appreciation for
Effigy Mounds
Learn about these
sacred spaces created
by the Ho-Chunk
people.
_________________
Summer Walking Tours
Keep an eye on
architecture with
Madison Trust for
Historic Preservation
tours.
_________________
Colleges and
Universities ROBERT AND KATHERINE JACOBS HOUSE
Tour our stunning
campuses and see FRANK LLOYD WRIGHT – MUSEUMS APLENTY
why our university and ALWAYS IN SIGHT If you want to take a deep dive into Madison’s history,
colleges are widely- The legendary architect left we’ve got you covered. Visit the Wisconsin Veterans
known and loved. a mark on Madison. Most Museum for thought-provoking, compelling stories
notable is the Monona featuring military veterans from Wisconsin. Or, head to the
Terrace, which overlooks Wisconsin Historical Museum for four stories of exhibits that
DID Lake Monona and anchors range from prehistoric times to Madison’s significant role in
YOU
KNOW?
the skyline. Additionally, politics. Explore Madison’s museums.
the “Airplane House”, John
Pew House, Robert and
Wisconsin’s Frank Lloyd WISCONSIN VETERANS MUSEUM
Katherine Jacobs House
Wright Trail runs from
and Robert Lamp House
Racine to Richland
are all historical landmarks
Center, with stops in
worthy of seeing.
Madison at Monona
Terrace and the First
Unitarian Society EFFIGY MOUNDS
Meeting House. ABOUND
Plan your route.
PHOTOS TOP TO BOTTOM: @THEONLYVIMAL, WISCONSIN VETERANS MUSEUM
Native Americans, including
_________________ the Ho-Chunk people,
The City of Madison built hundreds of effigy
is named after James mounds along the shores
Madison, the fourth of Madison’s lakes. Today,
U.S. President. Many 23 mound sites remain in
downtown streets are Dane County, showcasing
named for those who the inspiring earthworks
helped draft and sign that can take the shape of
the U.S. Constitution. animals or other symbols.
_________________ Bear Mound Park is an
easy trip from downtown
Earth Day was founded to experience one of
in Madison in 1970. the mounds.
VISITMADISON.COM I 15ARTS & CULTURE
The uninhibited expression of art thrives throughout Madison. It’s not art IN the city. It’s
PART of the city. Museums. Theaters. Performing arts. You bet. Take a stroll and you’ll
find art everywhere – from murals throughout Madison to public art along the paths and
everywhere in-between.
KID FUN FOUND HERE AN ARRAY OF ARTS,
The Madison Children’s UNDER ONE ROOF
Museum beautifully Broadway performances,
blends play and learning. the International Festival
From Possible-Opolis and national comedy acts
to the Trashlab and are just some of the nearly
Wonderground, you’ll 700,000 experiences
have as much fun as offered at Overture
your kids experiencing Center for the Arts each
interactive exhibits. Great year. Designed by César
for all ages. And, you can Pelli, the cultural hub
grab lunch and snacks was constructed around
right at the museum. the original 1928 Capitol
MADISON CHILDREN'S MUSEUM Theater and is a work of
art in itself.
SMART ART ENJOY THE UNEXPECTED
Take a day and dive deep If you didn’t know you needed the National Mustard
into world-class art at the Museum in your life, you know now. Explore more than
PHOTOS LEFT TO RIGHT: ZANE WILLIAMS, FOCAL FLAME PHOTOGRAPHY, OVERTURE CENTER FOR THE ARTS. OPPOSITE: FOCAL FLAME PHOTOGRAPHY
Chazen Museum of Art and 6,000 mustards, grab some merch and leave with a great
the Madison Museum of story to share. Did we mention it’s free? Because, really,
Contemporary Art (MMoCA). who charges for extra mustard?
Chazen, located on the UW
campus, offers the second
largest collection of art
in Wisconsin. MMoCA is
an experience you won’t
forget, with rotating exhibits
housed inside a building
that itself is a piece of art.
Ten resident companies like
Forward Theater, Madison
QUALITY THEATER. Ballet and Wisconsin
UP CLOSE. Chamber Orchestra call
Head just out of town Overture home, and
to take in a meal, drinks showcase their work across
and a play at Fireside seven performance spaces
Dinner Theatre. Or, head and four galleries.
to American Players
Theatre, where you can So whether you're into
enjoy outdoor, professional theater, dance, discovering
productions. Find a show local artists or beautiful
and get tickets. works of art, you're bound
NATIONAL MUSTARD MUSEUM to find it here.
16 I EXPLORE MADISON 2021INTERNATIONAL FESTIVAL
INSIDER
TIPS
Public Art on the
Lake Monona Loop
Our most popular bike
path is filled with art for
all to enjoy.
_________________
Art Galleries
Featuring local makers
and fine art from around
the world.
_________________
Art Fair on the Square
Works from nearly 500
artists line the Square
at one of the Midwest’s
largest art fairs.
______________
Keep Your Eyes Peeled!
Madison’s mural and
street art scene is
growing. Works by
local artists add charm,
character and beauty
to unassuming streets,
walls and corridors.
Snap a photo and enjoy.
DID
YOU
KNOW?
Youth Arts Center
Coming Soon
Opening in fall, Madison
Youth Arts Center
will be a new home
for young artists and
musicians to both
practice and perform.
Anchored by Children's
Theater of Madison
and Madison Youth
Choirs, MyArts will
be an inclusive place
for discovery and
collaboration among
many youth arts groups.
VISITMADISON.COM I 17ATWOOD FEST
INSIDER
TIPS
Upcoming Concerts
& Live Music
Add these events to
your itinerary.
_________________
Browse Bars
& Nightlife
The fun doesn’t stop
when the sun goes
down.
DID
YOU
KNOW?
Madison was the only
show Otis Redding
ever missed. His plane
tragically crashed into
Lake Monona in 1967.
Visit his memorial
plaque on Monona
Terrace's rooftop
garden.
_________________
In 1977, Elvis Presley
broke up a street fight
in Madison with a
classic karate stance.
_________________
Nirvana recorded
its groundbreaking
album “Nevermind” in
Madison in 1991.
_________________
The band Garbage
got its start in Madison
in 1993.
18 I EXPLORE MADISON 2021MADTOWN MUSIC
From legendary blues acts jamming at The Nitty Gritty in the ‘70s to internationally
renowned classical musicians playing for thousands in front of the State Capitol, every
style of music finds its groove in Madison. Hit up one of our popular theaters or catch a
free show outside during the summer.
TASTE OF MADISON
BIG VENUES. BIG NAMES. LUNCHTIME LIVE
Whether you’re catching Metallica or the Foo Fighters at
the Kohl Center or vibing to a national act like The Doobie
Brothers or Darius Rucker outside at Breese Stevens Field,
you’ll regularly find some of the hottest acts playing in
Madison.
FESTIVALS, FREE SHOWS AND FUN
Live on King Street. Jazz at Five. Concerts on the Square.
Opera in the Park. Yeah, we love music and good weather.
Neighborhood festivals bring the funk and bring people
together. And over 100 pop-up performances at Make
Music Madison leave the city’s spirit singing.
PHOTOS: FOCAL FLAME PHOTOGRAPHY
LIVE MUSIC. LEGENDARY THEATERS.
The Majestic Theater is Madison’s oldest. The Orpheum
Theater on State Street captures acoustics wonderfully. And
The Sylvee lets you get up close with national and local
acts year-round. Each is unique. Each is awesome. And
each will leave you with great memories and good tunes.
VISITMADISON.COM I 19FOODIE PARADISE
More than a necessity for life, food is a vital part of Madison’s personality. From food carts
to fine dining, the scene here is robust, conscientious and diverse. Our menus – and the
chefs who make them—are sophisticated, yet down-to-earth. Nearby farms grow fresh
ingredients that are used to create seasonal dishes for all to enjoy. Grab a fork and dig in.
EAT GLOBALLY, LOCALLY
AWARD WINNING CHEFS More than just dairy, you
can taste your way around
the world, right here. To
start, there’s Ethiopian
Dorowot with a side of
injera (flatbread), Russian
pelmeni with the works,
Nepali fare with vegetarian
options, Laotian curry with
tons of flavor and spice, and
plenty of fresh-made Italian
pasta. There’s Salvadoran
sweet pupusas. Authentic
tacos and tamales, French
crepes and tartines, Turkish
sausage, Korean bibimbap,
and so much more. Where
to try? Three sure bets
to find a variety of fare
are South Park Street,
Williamson Street and State
Street. But keep your eyes
peeled – there’s delicious
global food around every
corner. And, if you’d like
to take home something
special, there’s over 20
international grocery stores
in the area, too.
PHOTOS TOP TO BOTTOM: TRAVEL WISCONSIN, ADOBE STOCK
ADD THESE LOCAL FAVORITES
TO YOUR MUST-TRY LIST
1. Friday Night Fish Fry 6. Brandy Old Fashioned
2. Cheese Curds 7. Greenbush Donut
3. Mac n Cheese Pizza 8. Hot and Spicy Cheese Bread
4. Craft Beer 9. Farm Fresh Ice Cream
5. Food Cart Lunch 10. Farmers’ Market Produce
20 I EXPLORE MADISON 2021FRIED CHEESE CURD
COLLABORATION,
INNOVATION AND INSIDER
COMMUNITY TIPS
Our vibrant restaurant
industry is made up Cheese Curd Crawl
of independently Seven spots to get
owned gems. And as a your fried fix.
collaborative culinary _________________
community, they work
together to bring change. Food Events & Tours
Restaurant groups like Artisan cheese,
Madison Originals, breweries, wineries,
Food Fight and Deja and distilleries to tour,
Food Restaurant Group taste and enjoy.
provide meals and gifts _________________
for community events. How to Supper Club
And area chefs come Old Fashioneds, wedge
together as Culinary salads, giant steaks and
Ladies Collective and warm hospitality make
Madison Area Chefs’ this Wisconsin tradition.
Network, which support _________________
the community through
DAIRY DISCOVERY education, fundraising 5 Reasons to Try
and special events. Most Madison’s Craft
Fresh and squeaky curds at the market. Fried, gooey
Beverages
goodness paired with a cold beer. Artisan samples on recently, Cook it Forward
Women-made, family
a charcuterie board. It’s no secret; we like our cheese. formed in 2020 to donate
traditions, and stories
Beyond that, there’s fresh ice cream, custard and meals to those in need,
that will have you
milkshakes. Want the ultimate dairy experience? keep restaurant employees
craving a craft bev.
Tour a local creamery to see how it’s done, or try a working and support local
_________________
cheese tasting or pairing. farms and producers.
Explore Our
Restaurants
What’ll you have?
Fish fry, farm-to-table?
Kid-friendly or veggie
forward? You’ll find
CRAFT BEVERAGE it here.
CAPITAL
Scenic wineries, urban
distilleries, bourbon farms
DID
and craft brews galore. YOU
PHOTOS TOP TO BOTTOM: TRAVEL WISCONSIN, FOCAL FLAME PHOTOGRAPHY
Plus cider, mead, meerts KNOW?
and kombucha, too.
Love craft culture? You’ll In addition to focusing
find it on tap in Madison. on using local, fresh,
Each spirit has a story to and seasonal
tell, and so do the folks ingredients whenever
who make them. Order possible, area chefs
a flight, book a tour or have received 28
tasting, and sip your James Beard Award
way across the city. nominations/awards
over the last couple
of decades.
VISITMADISON.COM I 21FRESH & AL FRESCO EATS
Patios, rooftops, picnics and waterside eats. Does food just taste better eaten al fresco? Peruse America’s
largest producer-only farmers’ market or grab a meal outside at a streatery. Madison’s got plenty of spaces
to savor every minute of summer (but we’ll dine outside in the snow, too).
STREATERIES
PINCKNEY STREATERY AND PATIOS
Restaurants’ tables and
chairs spill out onto streets,
sidewalks and parking lots,
providing more outdoor
seating than ever before.
These unique areas –
some squished between
buildings, others adorned
with art and fresh herbs –
are scattered throughout
the city. Browse the
outdoor dining guide for
current offerings.
INSIDER
TIPS
Find a Farmers' Market
Peak produce season
means you can shop
the market every day
of the week.
_________________
Breweries with Great
Outdoor Spaces
Seven spots to pair a
cold beer with fresh air.
_________________
Rooftop Restaurants
with a View
Hidden gems, fancy
PHOTO: SHARON VANORNY PHOTOGRAPHY
views and playful
patios to try.
_________________
6 Picnic Spots
Order eats from a local
favorite, spread out a
blanket and enjoy.
22 I EXPLORE MADISON 2021PICNIC ON CAPITOL LAWN/SHARON VANORNY
PACK A PICNIC LIBRARY MALL
Where not to picnic? Take your pick from over 270 parks
calling your name. Miles of shoreline, and skyline views.
Grab take-out from a nearby restaurant or fill your basket
with Wisco-made products from a specialty shop. A few
spots to try: Beneath towering trees at Orton Park, along
Lake Monona at Yahara Place Park, around a fire at historic
Hoyt Park, or even on the water, picnicking by kayak
or boat.
FARMERS' MARKET
Each Saturday morning our beloved Dane County Farmers’
PHOTOS LEFT TO RIGHT: FOCAL FLAME PHOTOGRAPHY, SHARON VANORNY PHOTOGRAPHY
Market circles the Capitol Square and draws hundreds
downtown to shop. You’ll find flowers, honey, cheese, fresh
bread and pastries, and every vegetable you could imagine
– all from local producers. Friendly farmers are up for a
chat, to answer questions, or provide advice on how to use
their products.
FOOD CART FUN
Empanadas, giant spring rolls, freshly squeezed juice,
tacos, falafel and bulgogi. Just a few of the to-go dishes
you can try from our food carts. Find them downtown,
circling the Capitol Square and UW’s Library Mall during
weekday lunch hours. Carts can also be found popping up
at special events, parks and festivals, too.
VISITMADISON.COM I 23ALL THINGS SPORTS
If you love college sports, professional soccer that has you feeling like you’re in the UK,
and summer baseball, you’ve found your city. The Badgers bring top-tier Division I sports
to your doorstep, while our soccer team is known for creating one of the best atmospheres
in town.
SUMMER BALL, SOCCER
& GOOD TIMES
The Madison Mallards, part
of the Northwoods League,
regularly set attendance
records thanks to
outstanding baseball, tasty
beer and some of the best
ballpark food around –
not to mention the
laidback, friendly setting.
Forward Madison FC
delivers pro soccer and
a following that rivals
European clubs. If that’s
not enough – their mascot MADISON MALLARDS
is a flamingo, so there.
LESS TRADITIONAL — JUST AS COOL
Oh, you’re into log rolling and roller derby? Weird. Us, too.
Stop by Lake Wingra to watch the log rollers in action
or catch the Madison Roller Derby league at the
PHOTOS LEFT TO RIGHT: MALLARDS BASEBALL, FOCAL FLAME PHOTOGRAPHY, IRONMAN. OPPOSITE PAGE: FORWARD MADISON
Alliant Energy Center.
WORLD CLASS
COMPETITION IN
MADISON’S BACKYARD
Each year, the fittest
athletes on earth are
crowned right here in
Madison. The CrossFit
Games have called Madison
home since 2017 and are
back for more competitive
fitness July 27 – August 1.
WISCONSIN FOOTBALL
What is 140.6 miles long,
BUCKY BALL CAN’T BE BEAT has thousands of fans and IRONMAN WISCONSIN
It’s hard to miss University of Wisconsin sports when you’re an epic finish off the Capitol
in town. Our dear friend Bucky is everywhere. Visit Camp Square? The one and only EVENTS SUPPORTED BY
Randall for a Big Ten football game this fall, or catch our IRONMAN Wisconsin.
national championship volleyball and hockey teams in the Cheer on the full and half
winter. Either way, you’ll get the best collegiate competition IRONMAN participants on
and venues that live up to the hype. September 12.
24 I EXPLORE MADISON 2021INSIDER
TIPS
Get Golfing
Affordable, accessible
and award-winning
courses.
_________________
Upcoming Sporting
Events
Get tickets to see
Forward soccer,
Mallards baseball,
Madison Capitols
hockey, Wisconsin
Badgers and more.
_________________
Iconic Adventure: Disc
Golf at Elver Park
The sprawling course
at Madison’s largest
park is a must-do.
_________________
Explore All Recreation
Rock climbing, bowling,
skiing, camping and
more.
FORWARD MADISON
VISITMADISON.COM I 25DISCOVER DOWNTOWN
Vibrant and unexpected. Where tradition meets innovation. Bucky the Badger and bucking
the trends. Downtown Madison is a complex and wonderful part of our community. Always
evolving and never boring. Set on an isthmus between two scenic lakes, and centered
around the Wisconsin State Capitol, there is always something new to explore.
STAY IN STYLE
From rooftop views to
campus cool, there’s a
place for you. With nearly
20 hotels and B&Bs to
choose from, find your
perfect fit for a solo trip or
family vacation. Best part?
Everything is near
the action. And you’ll
find a warm welcome no
matter where you stay.
SHOPS GALORE
Look no further than
downtown Madison for the
perfect gift, souvenir or
treat. Discover boutiques
filled with books, art and
locally-made products
to bring home. Products
to build the perfect
charcuterie board?
We’ve got you covered.
In the market for a new
outfit or accessories?
We’ve got that, too.
LIBRARY MALL
PHOTOS TOP TO BOTTOM: SHARON VANORNY PHOTOGRAPHY, FOCAL FLAME PHOTOGRAPHY.
WALK THE WALK
Walking is one of the best ways to get around downtown.
In fact, we’re a gold level walk-friendly community. Stroll
from Mendota to Monona in minutes, and from Capitol
to campus without breaking a sweat. With so many great
places — from shops to dining to entertainment —lace up
your shoes and explore.
BARS & NIGHTLIFE
You name it, Madison’s got it. Craft cocktails on the
Capitol Square. And throwing darts in the college bars.
Have it both ways downtown. Plus, lots of live music and
comedy shows pair perfectly with your choice of wine,
BRANDY OLD FASHIONED
beer, mocktails or cocktails.
26 I EXPLORE MADISON 2021RK
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DOWNTOWN MADISON ATTRACTIONS
SPOONER ST
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7. Union South
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WINGRA ST
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10. Wisconsin Veterans Museum
Henry ERIN ST
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EXPO
Center ©Mapping Specialists
BELD
ICONIC ATTRACTIONS
Catch the breeze along the lakes. Stroll down
State Street. Wander the halls of the Capitol. Discover
Pop into a few museums. No matter which path
you choose, downtown Madison offers foodie Downtown
and cultural experiences galore. Madison
Upcoming events,
itinerary ideas,
EVENTS ACROSS THE ISTHMUS
FAQs and advice
When downtown is on an isthmus, you get
for navigating those
creative. Using the State Capitol lawn as an
one-way streets.
PHOTO: OVJ PHOTOGRAPHY.
amphitheater? Yep, that's us. Turning a frozen
lake into a vast winter playground? That's us,
too. Big or small, sun or snow, Madison has
downtown events every night, every week,
CAPITOL
every month, all year. Find an event.
VISITMADISON.COM I 27NEAT NEIGHBORHOODS
New York has its boroughs. We have our neighborhoods. And each is distinct, all while capturing
the personality of Madison. Want a laidback vibe? Head to Willy Street or Atwood. More urban?
Roll over to Capitol East or Monroe Street.
ATWOOD
Restaurants, live music,
coffee shops and classic
bars make Atwood one
of the most established
neighborhoods in Madison.
Get a coffee. Eat some
tacos. And head to a local
park or the lake. You won’t
run out of options.
TOUR THE TOWN
If you’re not sure what’s
right for you, hop in your
car or start walking. South
Madison and Park Street
deliver wonderful authentic
foods, while the Greenbush
and Vilas Neighborhoods
highlight some of our best
green spaces, including
our free zoo and UW
Arboretum. Stay close to
WILLY STREET MONROE STREET nature on the North Side
PHOTOS LEFT TO RIGHT: @CHELSEYWISCO, TNT, FOCAL FLAME PHOTOGRAPHY. OPPOSITE: FOCAL FLAME PHOTOGRAPHY
Known for its creativity and free-flowing style, Willy Street is Like that slightly with spacious Warner Park,
walkable, friendly and chill. You’ll find a range of offerings, sophisticated and cool a fabulous Sunday farmers’
from longstanding shops to some of the best restaurants friend, Monroe Street market and beautiful
around – and all with zero pretentiousness. effortlessly connects UW Cherokee Marsh. Want
with the city. Pop down to to keep it quirky? East
Camp Randall for a game or Johnson’s eclectic shops
WILLY STREET FAIR enjoy dinner on a sidewalk are fun to browse, and
patio before hitting local their coffee and cocktails
shops. will wow.
HENRY VILAS ZOO
CAPITOL EAST
Up and coming, the
corridor running from
the State Capitol down
East Washington is fresh
and young. Concerts at
The Sylvee. Pro soccer
at Breese Stevens Field.
Stay at one of the boutique
spots to live in the action.
28 I EXPLORE MADISON 2021INSIDER
TIPS
Explore All Shops
and Boutiques
Browse our shops
and bring a piece
of Madison home
with you.
_________________
Explore Unique
Neighborhoods
by Bike
Pedal around
these four areas to
get a taste of the
neighborhood.
MADISON
RANKS
The 10 Best Places
to Retire in America
Money
_________________
Best Places for
Outdoor Enthusiasts
to Live and Work
SmartAsset
_________________
Happiest Cities
in America
wallethub.com
_________________
Cities With the Best
Work-Life Balance
SmartAsset
_________________
Top 100 Best
Places to Live
Livability
BIERGARTEN AT OLBRICH PARK VISITMADISON.COM I 29IN OUR BACKYARD
There’s more to explore beyond city boundaries. Pop over to one of the many communities
located just minutes from Madison. Take a walk down main street. Peruse local boutiques.
Get out on the trails, discover a new park, and take in the different landscapes that make
the greater Madison area so special.
CAMBRIDGE COTTAGE GROVE MONONA
Nestled among farm fields in beautiful The great outdoors meets with small town Boats and bikes outnumber
south-central Wisconsin lies Cambridge – Wisconsin in the village of Cottage Grove. cars in this picturesque
the lakeside village where the arts thrive. Golf a round at the beautiful Door Creek city located along the
Full of charm and natural beauty with Golf Course or bike the 52-mile Glacial southeastern shore of Lake
wonderful outdoor adventures, fire-fueled Drumlin Trail to get a glimpse of how the Monona. Take it slow in
events, quaint specialty shops, cozy coffee glaciers changed the landscape. Then rest Monona with time spent
spots, art studios and antiques. and refuel with some farm-fresh food. in nature – either on the
visitcambridgewi.com vi.cottagegrove.wi.gov lake, biking the Capital City
Trail, dining waterside, or
relaxing in one of the
many parks.
mymonona.com
STOUGHTON
A charming downtown,
filled with small, family-
owned shops, cafes and
restaurants makes up
the heart of Stoughton.
A community known for
DAWLEY CONSERVANCY its Norwegian heritage,
the Syttende Mai Festival
and Norwegian Heritage
Museums are popular
among visitors and locals,
as are performances at the
beautiful Stoughton
Opera House.
visitstoughton.com
DAWLEY CONSERVANCY, FITCHBURG SUN PRAIRIE
One of the fastest growing
PHOTO: FITCHBURG CHAMBER VISITOR & BUSINESS BUREAU
communities in Wisconsin,
FITCHBURG MIDDLETON Sun Prairie is building a
Bike the ‘Burg and connect with some With Pheasant Branch Conservancy to diverse, sustainable and
of Wisconsin’s best bike trails. Fitchburg, the north, Pleasant View Golf Course to strong community with a
centrally located to many south-central the west, Lake Mendota to the east, and high quality of life. And
Wisconsin attractions, is the place to bordering the city of Madison, Middleton they know how to have
experience both urban and rural values. has something to offer every traveler. fun, too. Their Groundhog
Plus, there are plenty of local restaurants The ‘Good Neighbor City’ also boasts more Day celebration and Sweet
and boutiques to browse, too. than 70 dining and 60 shopping spots, Corn Festival are known
visitfitchburg.com plus eight hotels to rest your head. across the country.
visitmiddleton.com visitsunprairie.com
30 I EXPLORE MADISON 2021INSIDER
TIPS
4 Outdoor Adventures
1. Bike the 'Burg
2. Bike the Lower Yahara
River Trail
3. Play at Sun Prairie
Dream Park
4. Hike at Pheasant
Branch Conservancy
PHEASANT BRANCH CONSERVANCY, MIDDLETON
VERONA
Best known for the Ice CAMROCK COUNTY PARK, CAMBRIDGE
Age National Scenic Trail,
University Ridge Golf
Course and Wisconsin
Brewing Company, Verona
is the ideal jump off
point for your weekend
getaway. It’s got the perfect
combination of outdoor
recreation, plus access to
the area’s finest breweries,
wineries and shopping
destinations.
visitveronawi.com
WAUNAKEE
Just north of Madison,
PHOTOS TOP TO BOTTOM: VISIT MIDDLETON, MIKE REPYAK
you’ll find the “Only
Waunakee in the World.”
It’s a small town with a big
heart and warm hospitality.
In 2021, join in celebrating
their 150th anniversary,
a year of special events,
activities, promotions and
community festivals.
waunakeechamber.com
VISITMADISON.COM I 31To Merrimac Yahara Heights/
& Waunakee Cherokee Marsh
To Sauk City County Park
LEGEND 12 M Cherokee Marsh
One-way Street Conservation
K Park
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Baseball Staduim
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32 I EXPLORE MADISON 2021EXPLORE
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Olbrich
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COTTAGE GROVE RD
Madison
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SO Family Fun Biking Map — Fitchburg
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ILL Greater Madison Mountain Biking
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Madison Bike Map
S STOUGHTON RD
B.B. Clarke Beach AB
BUCKEYE RD
Fitchburg Bike Map
VONDRON RD
a Terrace Community
90
Monona
EB
Golf
Convention Center Course
Middleton Trail Map
UC
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Sun Prairie Bike Map
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Winnequah
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PFLAUM RD Verona Biking Information
MONONA DR
Monona B-Cycle Station Map
To Cambridge
AG
Edna Taylor
RICULTURE
Conservation
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Olin-Turville
Park
Park H FEMRITE DR LAKE MAPS
TC RD
DU ILL 142 Yahara Waterways Water Trail Guide
BW M
DR BROADWAY
12 Beach Map
12 BELTLINE HWY 267 18
263 264 18 265 266 Boat Launches
UPPER Yahara Hills
Golf Course
TERMINAL RD
62 Capital Springs MUD
Centennial
MO State Recreation Area LAKE PARK MAPS
OR 39
BRANDT RD
L AND RD
LOWER Madison Parks
Lake Farm YAHARA McDaniel 90
County Park RIVER TRAIL Park Dane County Parks
SIGGELKOW RD
Capital Springs
Wisconsin State Parks
APITAL CITY TRAIL Centennial
51
McFarland
State Park
LAKE
WAUBESA
To Janesville
BROADHEAD ST MN
DEALS &
FARWELL ST
Babcock
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DISCOUNTS
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To Stoughton
B ©Mapping Specialists
VISITMADISON.COM I 33DAY TRIPPIN’
Extend your time in Wisconsin with a day trip to a nearby destination. The area
surrounding Dane County is full of easy day trips that won’t break the bank –
and no luggage required. Hop in a car, and get ready to explore.
DEVIL'S LAKE STATE PARK
PHOTOS: BARABOO AREA CHAMBER OF COMMERCE/YENTI EILERTSON, FORT ATKINSON AREA CHAMBER OF COMMERCE
BARABOO FORT ATKINSON
A Rockwellian downtown square, breathtaking sights With the Rock River meandering through historic downtown
at Devil's Lake State Park and dazzling shows at Circus Fort Atkinson and leading to Lake Koshkonong, you can
World are just the start of the time-tested attractions the explore by boat, kayak, or along the riverwalk which
Baraboo area offers. More recently, Baraboo has welcomed connects to the Glacial River Bike Trail. Enjoy favorite
a distillery, two breweries and a winery. You'll also find a attractions like dinner and a show at the Fireside Theatre,
casino, a candy factory and cranes – every species on and glimpse into local history at the Hoard Museum.
Earth. baraboo.com fortchamber.com
Miles from Madison: 42 Miles from Madison: 33
BEAVER DAM
Beaver Dam is a welcoming community centrally located in
the ‘Triangle of Opportunity’ between Madison, Milwaukee
and Green Bay. Spend a day exploring the Beaver Dam
Lake and River, or the Horicon Marsh State Wildlife Refuge.
There’s camping and hiking on the Gold Star and Wild
Goose Bike Trails. Plus a great shopping, dining, music and
arts scene, too. cityofbeaverdam.com
Miles from Madison: 44
34 I EXPLORE MADISON 2021MOUNT HOREB
Mount Horeb is a vibrant, growing community, rich in
Norwegian heritage and full of small-town charm. Iconic
troll sculptures guide you through the “Trollway,” protecting
community jewels. Here you’ll find museums, shops,
eateries, a world-class brewpub and an award-winning
winery. Plus beautiful trails and parks like Stewart Lake
County Park. trollway.com
Miles from Madison: 20
MINERAL POINT NEW GLARUS WISCONSIN DELLS
Located in the beautiful Time in New Glarus, America’s little Switzerland, is Wisconsin Dells is an
Driftless hills of southwest reminiscent of an easy European vacation. Explore eclectic combination
Wisconsin, Mineral Point museums, wineries, or try to find all 15 life-sized painted of tradition mixed with
is a creative main street cows scattered throughout town. The charming village is innovation; with roots
community filled with full of historic Swiss architecture, delicious food, unique spread from family-
makers, painters, potters, shops and restaurants for all. swisstown.com fun to adult travel
farmers and foodies. Take Miles from Madison: 20 interchangeably. Officially
in the historic architecture “The Waterpark Capital of
reminiscent of a Cornish the World!®”, but that’s just
village, galleries, studios, SPRING GREEN the beginning. View iconic
delicious food, specialty The River Valley is in the heart of the unglaciated Driftless landscapes with a scenic
shops and antique stores. Area offering gorgeous landscape and breathtaking views. tour, hit the greens for mini
mineralpoint.com This unique area is home to many artists, musicians, or championship golf, sip
Miles from Madison: 51 crafters and small businesses, and great attractions from six distinct wineries
including American Players Theater, Taliesin and House on or visit an award-winning
the Rock. springgreen.com supper club. wisdells.com
Miles from Madison: 40 Miles from Madison: 55
Union
Center Oakfield
KICKAPOO VALLEY ROCKY 39 41
INSIDER
RESERVE Redstone ARBOR Wisconsin Dells
V E R N O TIPS
N Dutch
Hollow 51 HORICON
Viroqua MIRROR NATIONAL
La Farge LAKE 151 WILDLIFE
90 94 REFUGE
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State Parks &
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Recreation Areas Lake
Wisconsin
• Aztalan 14 DEVILS
LAKE
39
• Blue Mound NATURAL
GIBRALTER
Columbus
BRIDGE
90 51
• Capital Springs ROCK
94
• 61
Devil’s Lake
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151
• Gibralter
Wi
sco Rock 14
Spring Green
• Governor Dodge 12
GOV.
NELSON
• Governor Nelson TOWER 14
HILL 94
PHOTO: MOUNT HOREB AREA CHAMBER OF COMMERCE
Mendota
• Horicon National
Madison Monona
94
Wildlife Refuge GOVERNOR
BLUE
MOUND Mt. Horeb 12 18
AZTALAN
Black DODGE CAPITAL SPRINGS Waubesa 18
• Kettle Moraine Hawk 151
CENTENNIAL
51 39
18 18
• Lake Kegonsa 18 Kegonsa LAKE
KEGONSA
90 KETTLE
MORAINE
• Mirror Lake 51 Fort Atkinson STATE
FOREST
Mineral Point
14
• Natural Bridge Koshkonong
12
• New Glarus Woods 151 New Glarus
• Rocky Arbor BELMONT MOUND
Yellowstone NEW GLARUS 14
WOODS 51
• Tower
61 Hill YELLOWSTONE
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• Yellowstone Lake
151 14
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Balltown VISITMADISON.COM I 35
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R.22 E. Mifflin St., Suite 200
Madison, WI 53703
608-255-2537
800-373-6376
info@visitmadison.com
visitmadison.com
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