GLOBAL MONEY WEEK 25 - 31 March 2019 Learn.Save.Earn - Toolkit
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GLOBAL MONEY WEEK Toolkit 25 - 31 March 2019 Learn.Save.Earn.
Contents
GMW Slogan ‘Learn.Save.Earn.’......................................................................................... 3
About GMW.....................................................................................................................................4
If you have any questions, please Plan Your GMW..............................................................................................................................5
contact us:
Activities ...........................................................................................................................................6
GMW Team at Child & Youth Finance
International (CYFI) Publicity & Media......................................................................................................................... 8
PO Box 16524, 1001 RA Amsterdam,
The Netherlands GMW Branding & Style Guidelines................................................................................... 9
www.childfinanceinternational.org
globalmoneyweek@childfinance.org Resources ......................................................................................................................................10
+ 31 (0)20 5203900
Follow GMW online!
www.globalmoneyweek.org
@GlobalMoneyWeek
The official hashtag of GMW is
#GlobalMoneyWeek2019
2
“GMW is great opportunity to
raise awareness of youth in
financialliteracy, raise their
entrepreneurship spirit, support
and guide them, especially
children from vulnerable families
to save money for their future
education. I think we should not
limit GMW to only one week, but
conduct various activities with
joint effort of all stakeholders in
our country throughout the year
and use the one week of GMW to
celebrate success and plan for
next year to make it sustainable
and continuous process.”
─ Farrukhsho Fraidonov, Manager
of Affairs of SPCE UCA,
Tajikistan, GMW2018
‘Learn.Save.Earn.’ is the official slogan of the Global Money Week (GMW). Initially
used as the theme of GMW2017 and transformed into the Campaign’s slogan, we
believe it conveys the key messages of the GMW Campaign and supports the goal of
LEARN.
the Week by empowering children and youth to not only learn to manage their money
wisely, but to help them transfer their knowledge to their families and to entire
communities. In addition, the slogan ‘Learn.Save.Earn.’ helps everyone to create a
SAVE.
variety of events and activities around these topics that help children and youth to:
● Learn to manage money wisely
Educating children and young people about their social and economic
EARN.
rights and responsibilities is key to creating a generation of capable
adults, who can make wise decisions for their future.
● Save for their futures The
It is important for children and youth to build clever savings habits from
an early age in order to cultivate key money-managing skills for later in Official
life.
GMW
● Earn for themselves and their families
Developing livelihoods skills or receiving entrepreneurial training, Slogan
supports children and young people in getting a job or building their own
business and developing their careers.
Learn more at ‘About’ section on www.globalmoneyweek.org
3
Why is it important to teach children and Campaign with over 150 participating
youth about money matters from a young countries globally.
age?
The earlier children learn about money, What happens during GMW?
“GMW is a wonderful tool to savings and investment, the better they During GMW, national organizations
educate the children and youth, manage their personal finances such as government bodies, ministries,
change the habits and build the throughout their lives. These skills help financial institutions, central banks, not-
financially responsible generation.” children and youth to understand the for-profit and youth organizations, local
difference between earning, saving and businesses, universities, schools and
─ Mazamal Yar, Deputy Director spending, making them better money others work together to organize different
Social Welfare, Pakistan, managers, who are able to budget and types of activities for children and youth
GMW2018 have healthier money habits. It also helps to spark excitement around the topic of
children understand how to manage ‘Learn.Save.Earn.’ through:
money at an early age and teaches
them to make better financial decisions ● visitsto banks, parliaments, central
regarding student loans, housing, first car, banks, stock exchanges, currency
travel, and other expenses. exchanges, money museums, local
businesses, and global corporate
About Global Money What is the goal of GMW?
We believe that today’s children and
companies;
● financial workshops and sessions;
Week (GMW) youth should become empowered
economic citizens, capable of
● financial education fairs, open market
events, financial literacy rallies;
understanding the importance of ● financial education games and savings
saving, and are equipped with the skills competitions, financial football matches;
What is Global Money Week (GMW)? to be employed and create their own ● drawing, photo, essay and video
GMW, a Child & Youth Finance livelihoods. We want young people to contests on ‘Learn.Save.Earn.’
International (CYFI) initiative, is an learn to manage their money wisely. By
annual financial awareness campaign empowering children and youth, we can About Child & Youth Finance
built to inspire children and young help them transfer their knowledge to International (CYFI)
people to learn about money matters, their families and to entire communities. CYFI works to reshape financial systems
livelihoods and entrepreneurship. GMW is a time when the whole world can in order to economically and socially
celebrate and engage in these important empower children and youth worldwide.
GMW started in 2012 as Child Finance topics. We are a global non-profit organization
Day/ Week and has since touched the that works with partners in over 150
lives of 32 million children and young Who can participate? countries.
people. In 2018, 13, 400 organizations Anybody. Anywhere. Whether you
in over 150 countries and overseas are an individual, a group, represent CYFI initiatives include:
territories participated in the Campaign. a community, company or country. ● Global Money Week (GMW)
Make sure to connect with the leading ● Global Inclusion Awards (GIA)
Save the Date! organization in your country for a more ● Ye! for Young Entrepreneurs (Ye!)
25 - 31 March 2019 impactful national Campaign.
#GlobalMoneyWeek2019 To find out more or to donate to support
Learn more at ‘Countries’ section CYFI’s work of promoting financial
on www.globalmoneyweek.org education and inclusion to children and
youth worldwide, please visit:
Where is GMW happening? www.childfinanceinternational.org and
Everywhere. GMW is an international www.globalmoneyweek.org
Learn more at ‘About’ section on www.globalmoneyweek.org
4
“I am proud that we have the
chance each year to participate
in GMW activities, leaving an
impact on the lives of children
and youth nationwide through the
various financial awareness raising
activities that we implement.”
─ Mrs. Azza ELDorry, Head of the
Children & Youth sector, Ministry of
Youth, Egypt, GMW2017
Plan Your Global ● After the event, fill out the GMW Post- Post-Form 2019 or email them directly
Money Week Form 2019 to send us photos and report
on the events and activities that took
to the GMW Team
place during GMW2019, no later than • Option 2: For sending all your photos
30 April 2019. The information provided or forwarding any larger files, please
How does GMW Campaign work? is used for the GMW Report 2019 and use www.wetransfer.com to send your
In brief, organizations across the world the website. files to GMW Team
organize their own GMW events during
the Week, and share news, photos and How do we support you as you organize • Option 3: Upload your photos to
information with the GMW Organizing your GMW? DropBox and share the link with GMW
Team at Child & Youth Finance We support you in the following ways: Team
International (CYFI). News of all these
activities are linked with each other via ● Offering you resources that can help GMW Team’s email address is
the social media, the GMW website and you plan your Week (toolkit, brochure, globalmoneyweek@childfinance.org
the Global Inclusion Awards. teaching materials, GMW logos, etc.).
See ‘Resources’ section on the GMW PLEASE NOTE! For all media that
How to plan your own GMW? website. include / show young people, please
There is no participation fee! See below • Explore ideas and offer advice to help ensure that appropriate consent is
the steps of how to easily plan your own you run a successful GMW obtained from parents, legal guardians,
GMW Campaign in your country: • Link you to other partners in your and/or from the photographer to
country or worldwide ensure that the photos/videos may be
● Get in contact with our GMW Team • Invite you to webinars prior to widely published online (i.e. GMW and
by emailing us at globalmoneyweek@ GMW2019 to share GMW news and CYFI websites, press, social media, et
childfinance.org meet other participants cetera.) and in CYFI publications.
● Explore GMW website with available • Keep you connected with the
resources, materials and inspiring Campaign by sharing the latest updates
ideas for your GMW. with you Tips for planning your GMW event!
• Initiate and take the lead on GMW • Collecting data from the participants
Campaign in your country and make via the GMW Pre- and Post-Forms to • Don’t forget to add GMW to your annual
it suitable for the topics you wish to generate the GMW Report 2019 with event calendar!
highlight during the Week. Campaign and country highlights • Contact your affiliated institutions,
● Collaborate with diverse groups of • Share your events via social media and businesses, sponsors, and schools to
organizations and institutions to plan the GMW newsletter before, during inform them about the Week, and get
GMW branded events and activities and after GMW them involved in GMW Campaign.
for children and youth. • Explore ideas for potential events in
● Make sure your event is branded Is there a fee to take part? ‘Activities’ section
as a GMW event. Read more in the Absolutely not! All that we ask from • Get inspired by earlier events by reading
‘Global Money Week Branding & Style you is that you keep us updated on your GMW Reports published during 2013-
Guidelines 2019’ document. GMW activities by filling out the Pre- 2018
● Before the event, fill out GMW Pre- Form (before the event) and the Post- • Take fun photos and videos with GMW
Form 2019 to report on the events Form (after the event). logos and share them with the GMW
and activities that you are planning to Team.
organize during GMW2019, no later How can you send your photos or videos
than 11 March 2019. The information to GMW Team?
provided is used for the GMW daily • Option 1: For only a couple of photos,
newsletter. please upload them to the GMW
Learn more at ‘About’ section on www.globalmoneyweek.org
55
GMW Visits to Visits to Visits to banks &
Challenge 2019 stock exchanges money museums other financial
institutions
GMW Challenge 2019 Over 79 stock exchanges 85 money museums have Student groups can visit
#GMWChallenge2019 have participated in GMW taken part in GMW bank branches or
headquarters, to get
Stay tuned! We will publish Stock exchanges can be Visits to money museums to know more about
the details of the GMW part of the ‘Ring Around offer young people a great how banks work, which
Challenge 2019 on 1 the World’ initiative, by in- opportunity to draw on the different departments and
November 2018 at viting children and youth to past – learn about the job positions are available,
‘Activities’ section on ring the opening or closing history of money – to and what they do.
GMW website. bell at the stock exchange. understand the importance
This is a great opportunity of saving for their futures.
for children and youth to
learn more about the work Visits to the museum do
of stock exchanges around not need to be limited to a
Activities the world. walking tour, but can
include various workshops
Many different events and where students can learn
activities take place during about different currencies
the Week. Hereby inspiring and the history of money.
examples of activities that
you can plan during your Organize financial
GMW.
education fairs or
plan open markets
GMW bus delivering Educative and interactive
financial literacy fairs are a great idea to
workshops around showcase the work of
Visits to different institutions and
the country bring youth together.
schools & Interactive financial games
Do not forget to think universities and workshops can be part
outside the box and make of it so that the students
it possible for everyone to learn new skills and can
take part in your GMW! interact with others.
Create a GMW bus that can Not only should students
tour through all counties
in the country and reach
visit different organizations
and institutions, but bank,
Open Market
Children and youth can
children and youth in rural businesses and parliament hold an Open Market at
“Inviting the youth to employees can visit schools
areas, too! The busses can school or other location -
think about and engage and universities as well.
have learning facilities to where they can run their
in the discussions around It would be a great idea
teach youngsters about own lemonade stands,
money, and why money to hold workshops and
money and savings, such as sell homemade jewelry
matters matter, is crucially sessions for youth!
computers with financial or baked goods. When
important for their future
games, books, and starting their own small
financial well-being and
brochures. businesses,
economic independence.”
children should consider
factors such as starting
─ Koba Gvenetadze,
capital, inventory, payback
Governor of the National
plans, and operating
Bank of Georgia, GMW2018
expenses - a fantastic
way to develop
useful financial and
entrepreneurial skills, whilst
having fun.
6
Visits to Visits to local Financial literacy Plan workshops
parliaments businesses rally & lessons
Organizing youth visits to GMW is a great Organize a big Financial Hold sessions to raise
government departments, opportunity to connect Literacy Rally with awareness on the
e.g. the Ministry of with the customers and partners in your country importance of financial
Finance or the Ministry of workforce of tomorrow. to promote financial education amongst youth
Education, and including education and the rights’ and other participants
them in activities such as Student groups can visit of the children and youth of GMW. Through these
participatory budgeting, local businesses, their together with Child & Youth workshops you will
fosters understanding of branches or head office to Finance Movement. help to empower young
how policies are made, and learn about how different people, with practical
the impact these decisions departments work, the kind Participants can include skills involving money and
have. These visits help of jobs employees do and all the institutions that livelihoods.
youth to have a better which skills are needed. plan GMW events in your
understanding of how These visits are a great country. Plan high-level Examples could be: ‘how to
parliaments work, as well opportunity for youth keynote speeches with a open a bank account’, ‘how
as why and how policy to learn lessons about clear message. to manage money wisely’,
decisions are made. creating livelihoods, such ‘starting a business’,
as entrepreneurship tips Inform press and media to ‘applying for a job’, etc.
and what it takes to be come and document. Also, you can hold
a good employer and/or informative lessons on the
employee. Note! Do not forget to financial products banks
print GMW t-shirts for the offer, and what they can
rally! mean for young people.
Civil society organizations
can help to publicize
workshops and assist with
hosting them in various
regions or local areas.
Organize savings,
drawing, photo,
video & essay Organize books
competitions exhibitions Research projects
Launch drawing, photo and
essay competitions around
creative themes like: ‘Why
is it important to save?’, Make a special exhibition
‘My dream bank’, ‘My of books at school or local
money tree with dreams’, Give youth research TV or radio
library, which teaches
‘What are you saving for?’, children about money projects about ‘Money talk shows
‘Money Matters Matter’, and savings. Books about history’, ‘Different
‘If I were an entrepreneur, well-known entrepreneurs currencies in the world’,
which business I would can be informative and etc. Not only can students
own?’, ‘My dream job in inspiring! learn, but they can go and
the future’ or ‘My business explore money museums Youth and high-level
idea.’ Also, savings and libraries! representatives can hold
competitions would be a interviews on live TV or
great idea! And, so many radio shows about the
more! importance of financial
education. Help to raise
awareness about GMW and
its goal!
Learn more and explore example case studies at ‘Activities’ section on www.globalmoneyweek.org
77
“The theme Money is relevant for
everyone! Sadly, people do not
learn enough about it at school,
but the fact that it plays a role
for everyone (has an impact on
everyone) is clear!”
─ Caro (22), Fair Hostess, Germany,
GMW2018
Publicity & Media
Through media coverage you can promote prepare a ready-made blog post article, Instagram
your work in your community, expand the or use the press release included in Take photos or videos at your GMW event
reach of your message, and spread the our press pack as an example of and share them on your Instagram
word about GMW! outreach material for printed account. Use the official GMW hashtag
publications. #GlobalMoneyWeek2019
How to work with the media?
• Identify the story you want to tell • Create a media list to contact
Before you begin to develop media Contact media outlets and reporters Tip! Tag @globalmoneyweek in your
outreach material, consider your goals directly to let them know about your posts and photos to get the chance to be
in gaining media coverage and define GMW activities. Be strategic and pick featured on our page!
your focus. those who are most likely to cover your
event, and send tailored outreach
• Communicate your message effectively materials by email to these reporters YouTube
Be prepared to tell your story and and outlets. Upload videos to YouTube to promote,
respond to questions. All media inform, and educate on your GMW –
outreach materials should be clear, • Prepare a media kit for journalists include the link to your YouTube video or
concise and persuasive, with a core set Include all media materials you channel in Facebook updates and Tweets,
of messages. have prepared as a background to your and embed videos on your website.
business, organization or institution,
• Create media outreach materials and your GMW. Media kits can be Twitter
Different types of materials are used handed out before or during your event, Use tweets for positive messages, calls
for different media outlets; create a or to those who are unable to attend for action, or to highlight key information
live-read radio script for on-air but have responded to media outreach about your event. Using hashtag
announcements about your event, efforts. #GlobalMoneyWeek2019, makes it easy
for Twitter users to search for information
Suggestions for social media
about events locally and to connect with
Social networking sites can reach a
the global celebrations.
large audience with little or no cost – use
existing accounts, or ask colleagues,
partners and volunteers to promote the
Tip! Remember to update your
event through their personal profiles.
Facebook and Twitter statusses regularly,
and cross-promote all of your social
Facebook
media content!
Create a GMW event and send invitations
to your network, share information and
status updates with others. Use the
search facility to find other local GMW
events and Facebook users with shared
interests.
Learn more at ‘Media’ section on www.globalmoneyweek.org
8
Typeface To add flexibility the logo comes in 8
Font is called Gotham and the style is other color options.
‘Ultra’
Limitation to keep in mind:
Recommended • The logo should not appear in the
We strongly recommend you include the same colors as the background. It
following in your promotional material: should stand out.
• GMW web address Usage
www.globalmoneyweek.org Choosing a logo
To a reasonable extent, the logo you use
• GMW dates is left to your discretion. We only ask
25 - 31 March 2019 that the logo you select is of high quality
and highly visible.
• GMW official hashtag
#GlobalMoneyWeek2019 Please feel welcome to use a logo color
variation that better matches your logos
• GMW’s slogan and background material.
Learn.Save.Earn.
With other logos
Logo As stated earlier, the GMW logo should
The GMW logo should be included in always be the most prominent logo
GMW Branding & every piece of material produced for the
Week.
when used alongside other logos.
Please ensure this is not jeopardized.
Style Guidelines The logo is available in one primary
layout - as a vertical (‘stacked’) version.
We have compiled ‘GMW Branding To a reasonable extent, the logo you use
& Style Guidelines 2019’ that you can is left to your discretion.
access at ‘Resources’ section on
www.globalmoneyweek.org Appearance
X
When placing the GMW logo on the
In this guidebook, you will find page, please consider the following:
applications for the Campaign’s logos,
colors, typefaces and design templates • The logo should always be
that express GMW brand. It covers all accompanied by text:
materials produced for the Campaign,
including ideas with examples for GMW Initiative of Child & Youth Finance
X
promotional materials. International (CYFI)
For GMW, maintaining a consistent, high • GMW logo should, wherever possible,
quality and structured image means that be used as a heading being large,
we can build a stronger awareness of the if not larger, than the event title.
Week amongst members of the public. To
make this happen, we need your help! • On the rare occasions where this
is not possible: Incorrect usage
Hereby a few essential tips for GMW
Branding. Consistency of the logo is critical to
- the logo must always be the largest establishing consistency across the
logo on the page; countries participating in GMW.
Essential - where Global Money Week is not
These must be used when preparing clearly visible in the heading, the logo Please make sure you avoid the
promotional material. should be included at the top of the following:
page, with any partners’ logos listed
Global Money Week Logo at the bottom. • Do not tilt the design
• Do not enlarge or alter the proportion
• The logo used should be the highest any part of the design
resolution version available. • Do not rearrange the design
• Do not use the design in a low
Color use contrast manner
It is intended that the GMW logo
be reproduced mainly in two colors Tip!
variation - core color for text and yellow For ideas and examples of GMW
for coins. However, the coins can be in promotional materials please read more
multiple colors. in ‘GMW Branding & Style Guidelines
2019’ on GMW website.
Learn more at ‘Resources’ section on www.globalmoneyweek.org
99
Resources
Check out resources that guide you
to either plan your GMW activity or
help you promote the Week. GMW
resources include:
• GMW Toolkit
• GMW Print Pack
• GMW Branding & Style Guidelines
• GMW Logos & Designs
• GMW Brochure
• GMW Teaching Materials GMW Toolkit 2019 GMW Branding & Style
• GMW Reports
• GMW Slides Guidelines 2019
• GMW Pre-Form 2019*
• GMW Post-Form 2019* A guidebook for everyone interested In this guidebook, you will find
*(Available from November 2018) in participating in GMW. The Toolkit applications for the Campaign’s
will help you plan your events and logos, colors, typefaces, and design
All these resources are available includes information about the templates that express the GMW
at ‘Resources’ section on Campaign, steps of how to plan your brand. It covers all materials produced
www.globalmoneyweek.org for the Campaign, including examples
GMW, ideas for activities, publicity
and media tips, branding guidelines, for GMW promotional materials.
as well as an overview of the
resources available. Tip! Check out GMW Logos and
Designs to get inspired for your
Tip! Check out the Print Pack – marketing materials.
supplements the Toolkit, that consists
of printable resources.
“GMW is an important educational
event. Developing skills of wise
money management should be one GMW Print Pack: Printable GMW Logos & Designs
of the key elements of educational
process. Not every adult possesses Promotional Resources
these skills, which results in
many personal finance problems. GMW Print Pack consists of There are several different GMW logo
It is critically important to teach additional documents to the Toolkit versions available with posters that
children to make a financial plan, that will help you manage the you can use as promotional materials
to plan expenses and savings, promotional process of your GMW. for the Campaign.
to promote long-term financial The Print Pack includes the following:
planning, to explain the value of Tip! Learn more from ‘GMW
saving in reaching financial goals. 1) Example Checklist for GMW Branding & Style Guidelines 2019’
So, I think that the GMW events 2) Example Press Release for reaching document about how to correctly
teach these important practical out to the media use the logo and brand your event as
skills and support leading our 3) Example Letter for contacting other GMW.
children to financial well-being.” organizations
4) Example Certificate of Participation
─ Oksana Sampara, teacher of the 5) Example Printable Speech Bubbles:
Ukrainian Gymnasium named “I save because…” and “The best
after Ivan Franko, GMW2016 thing about GMW is…”
6) Example Evaluation form for
children & youth
10GMW Brochure 2019 GMW Teaching Materials GMW Reports 2013 - 2018
A two-pager that you can use in GMW Teaching Materials have been GMW Team has published 6 GMW
events prior to the GMW so you can developed in collaboration with Reports from 2013. These Reports
promote the Campaign and raise Aflatoun International and include will provide you with an overview
awareness about it! The brochure topics such: budgeting, investing, of activities and events that took
includes information about GMW, spending, earning, entrepreneurship, place in different countries around
activities, resources, and the CYFI and more. The materials have been the world. They are full of fantastic
organization. specifically adapted for two key age ideas of how children and youth,
groups – ages 10-14 and ages 15- communities and countries around
18. They can be used for classroom the world have taken part in GMW
sessions to develop students’ Campaign.
financial literacy and skills, or as
part of a wider plan for incorporating
financial education into teaching
lessons.
GMW Slides GMW Pre-Form 2019 GMW Post-Form 2019
This PowerPoint includes the Each year we ask GMW participants Each year we ask GMW participants
information about the Campaign, to fill out GMW Pre-Form before the to fill out GMW Post-Form after the
activities, resources, supporters and Week to report on the events and Week to report on the events and
the CYFI organization. Feel welcome activities that are planned for the activities that took place during the
to use these slides to promote your Campaign. Campaign week.
GMW.
The information provided is used for The information provided is used for
In addition, Prep Talks – webinars, GMW daily newsletter and social social media and GMW Report.
will be held prior to GMW to support media.
organizations, institutions and Timeline: Please complete the Form
individuals with organizing GMW. Timeline: Please complete the Form no later than 30 April 2019.
no later than 11 March 2019.
Stay tuned for more information on
when Prep Talks will be held!
All these resources are available at ‘Resources’ section on www.globalmoneyweek.org
11
11Initiative of In partnership with In partnership with the
African Union Commission
Contact Us
If you have any questions, please contact us:
GMW Team at Child & Youth Finance International (CYFI)
PO Box 16524, 1001 RA Amsterdam,
The Netherlands
www.childfinanceinternational.org
globalmoneyweek@childfinance.org
+ 31 (0)20 5203900
Follow GMW online!
www.globalmoneyweek.org
@GlobalMoneyWeek
The official hashtag of GMW is #GlobalMoneyWeek2019You can also read
