GREATEST HITS - OVERVIEW - Wines That Rock
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2021 COMPANY
OVERVIEW
ALL-TIME
GREATEST HITS
WHO WE ARE
The founders of RZO, UltraStar & Wines That
Rock have been at the forefront of ‘brand to
fan’ projects for decades – working together with
Wines That Rock is The premier lifestyle brands including: Star Trek, Elvis Presley, WWE,
wine company – specializing in bringing custom Tasty, Hallmark Channel, Woodstock, The Grateful
crafted wines together with world-class brands. Dead, Sting, U2, Genesis, Downton Abbey, The
Established in 2008, our mission is creating Rolling Stones, David Bowie, Shakira, Fifty Shades
high quality, premium wines that enhance of Grey, Madonna, John Lennon, Alfred Hitchcock,
the direct connection between brands and Pink Floyd, The New York Yankees, Turner Classic
consumers. Wines That Rock develops and Movies, Francis Ford Coppola, plus many others.
implements scalable consumer Partnerships include: Paramount Pictures, SONY, NBC
driven programs. Universal, Warner Music Group, Disney, 20th Century
Fox, Conde-Nast, ABC/Warner, Warner Brothers,
Paramount Studios, plus many others.
WHAT WE DO
Award Winning Design. Custom-blended Premium Wines.
Direct to Consumer websites. Marketing & Social Media.
Compliance. Customer Service. 3-Tier Distribution with National
Retail Chains. World Class Wine Clubs. Talk to us about what
we can do for you! info@winesthatrock.com
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Legendary rock business managers RZO are a full service UltraStar was the world’s largest and first online fan club
management firm who handle the business and financial management, pre-sale ticketing and marketing service
affairs for featured artists. They are business managers for company founded in 1998 by David Bowie, Howard
David Bowie, Sting, The Rolling Stones, U2, David Byrne, Jackowitz, Bill Zysblat & Ron Roy. UltraStar’s technical
Keith Richards, Luis Miguel, The Gershwin Estate, The Estate infrastructure, digital media & community software played
of John Lennon and others. a pivotal role in establishing “virtual community” and “online
subscription” based models. UltraStar pioneered online
RZO has produced five of the top ten all time highest content development, fan club pre-sale ticketing, “virtual
grossing world tours. In addition to the clients above, ticketing” and artist-to-fan e-commerce. The team also
they have produced world tours for: The Police, Pink Floyd, started BowieNet, an internet provider with David Bowie.
Shakira, Duran Duran, Paul Simon, Crosby, Stills & Nash, UltraStar was sold to Live Nation in 2006 and included
Eric Clapton and George Harrison among many others. over 7 million fans across dozens of acts.
KEY ACCOMPLISHMENTS KEY ACCOMPLISHMENTS
Created Bowie Bonds Worlds Largest Online Music Fan Club
Produced 5 of the Top 10 Highest Grossing Music Tours of All-time Pioneered Pre-sale Ticketing
Rolling Stones A Bigger Bang 2005, $558M Defined Direct ‘Artist to Fan’ Relationship
U2 Vertigo 2005-2007 $389 million Provided E-commerce, Warehouse Shipping Services
Police Reunion 2007-2008 $362 million Over 7 Million email addresses
Rolling Stones 1994-95 Voodoo Lounge $320 million 31 Million social network friends
Rolling Stones 2002-2003 Licks $311 million UltraStar sold to LiveNation
CLIENTS CLIENTS
John Lennon, Keith Richards, The Rolling Stones, David Bowie, Luis Aerosmith, AC/DC, David Bowie, Genesis, INXS, Madonna, Mariah Carey,
Miguel, David Byrne, George Gershwin, Shania Twain, Crosby, Stills & Everclear, Garbage, Red Hot Chili Peppers, Rolling Stones, Santana, NY
Nash, Woodstock, David Byrne, Sting, The Police and U2 Yankees, Sting, The Police, The Who, Tim McGraw, Destiny’s Child
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BOLDLY GOING WHERE NO WINE HAS GONE BEFORE
Introducing Star Trek Wines. A collection of special
bottles inspired by the Star Trek universe. The first two
releases included the legendary Chateau Picard, Cru
Bourgeois from the real multi-generational winery in
Bordeaux, France, and a Special Reserve United
Federation of Planets Old Vine Zinfandel. Fans of the
popular Star Trek: Picard series will recognize WINES
Chateau Picard as Jean-Luc Picard’s family vineyard
in France’s La Barre region.
Celebrating the Next Generation of Star Trek Wines
- 2020 brought the release of Klingon Bloodwine
(each bottle is hand-filled and expertly wax-dipped)
and a limited-edition, individually numbered
Sauvignon Blanc designed as a companion to
the United Federation of Planets Old Vine
Zinfandel. A Futuristic shaped bottle and unique
label cut were inspired by the StarFleet Delta
icon and was a nod to Star Trek: The Next
Generation official issue uniforms.
The Federation bottles were created to be
served at official United Federation of
Planets gatherings including: diplomatic
banquets, Federation Council meetings, and
planetary assemblies.
This enhanced collection of wines pay
homage to some of StarTrek’s most enduring
legacies: Jean-Luc Picard, Klingon Culture
and The United Federation of Planets.
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Wines That Rock has produced wine for some of
Rock ‘N Roll’s most iconic brands including: The
Rolling Stones, Grateful Dead, Pink Floyd, The
Police, Muddy Waters, KISS and many others.
Finally, after 15 years of making Wines That
Rock, we get to The King!
Our collaboration with Graceland and Elvis’
estate are a perfect partnership for our
team as we released this first in a series
wines for Elvis! THE KING – a limited-edition,
premium Cabernet Sauvignon that pays
homage to the music, the man, The King
of Rock ‘N Roll! Each bottle is individually
numbered and comes with a Certificate
of Authenticity. Elvis At The Movies
developed for TCM Wine Club.
For additional details, visit
ElvisPresleyWines.com
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Launched as a simple Facebook page in 2015,
Buzzfeed’s Tasty Brand has grown into the world’s
largest food network. Working in collaboration with
the Tasty Team and Seattle-based Precept Wine
(the largest privately held wine producer in the
Pacific Northwest and a top 12 American wine
producer). Wines That Rock is proud to be part
of the Tasty Wines team!
Launched at retail with Walmart, Tasty Wines
includes: three 750-ml bottles, three unique
bag-in-box offerings, as well as nine original,
fun, and dare we say, Tasty, 350-ml cans
presented in this festive advent calendar.
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Did someone say Christmas in July? Working in
collaboration with Crown Media Family Networks,
Hallmark Channel Wines was created as the perfect
pairing with Hallmark Channel Holiday Original Movies.
The first 2 wines released were: Jingle, a rich, full-
bodied premium Cabernet Sauvignon and Joy, a
special, crisp Sauvignon Blanc.
After the highly successful premiere of Hallmark
Channel Wines in July of 2020, Love and Blush
were announced as the next additions to the
Hallmark Channel Wines collection. Starting as
a direct to consumer offering, Hallmark Channel
Wines quickly branched out with a strong retail
presence, now offered in over 2,000 retail chains
and wine stores nationwide.
Cheers Rosé wine-based Seltzer, highly
anticipated new release from Hallmark
Channel Wines!
1112
Years in the making, 2020 saw the introduction of
WWE Wines – a collaboration between Wines That
Rock, the team at WWE, award-winning product
designers, and top-tier winemakers producing the
first two bottles in the WWE Wines collection that
are sure to inspire!
Paying tribute to WWE Legend The Undertaker’s
30-year career, the wine team capped production
of this first release to 30 Barrels. Each
Undertaker bottle is marked with an individual
bottle number as well as the barrel number.
Featuring a unique tombstone shaped bottle,
haunting glow-in-the-dark label and premium
Cabernet Sauvignon wine. Each bottle is
hand-filled and expertly wax-dipped using
The Undertaker’s signature purple color.
Our 2nd bottle, also paying tribute to WWE
Legend, The Ultimate Warrior, Wines That
Rock utilized a low to the ground, rugged
growler style bottle and stunning mask
design for this WWE Hall of Famer. Each
bottle is hand-filled and expertly wax-
dipped using the Ultimate Warrior’s
signature bright neon colors.
13Downton Abbey Wine - Over 750,000 Bottles Sold
• Over 400,000,000 media impressions from
at launch
• Top-ten best seller on Wine.com
• Unique retail partnership with Cost
Plus/World Market
Together with NBC/Universal – Wines That
Rock crafted two unique collections for the
official wine of Downton Abbey. From a
French Bordeaux import, sourced from the
same vines used during the Victoriana era,
to a fruit-forward blend with new world
innovations. The Downton Abbey wines
have been a huge fan favorite at both
retail and direct to consumer markets.
14Epicurious is a collection of custom designed
exclusive wines for culinary and wine enthusiasts
alike.
For twenty years Epicurious has been the place
where real home cooks go to be inspired.
Wines That Rock partnered with Conde’ Nast
on this unique project where senior food
editors worked together with our winemakers
to create an Epicurious brand extension for
people who cook, love great ingredients,
and love great wine.
Epicurious wines compliment their
thousands of recipes, creating a natural
partnership between food & wine with a
robust Cabernet Sauvignon and medium-
bodied silky Chardonnay.
15#1 RATED REALITY SHOW 16
With over 815,000,000 media impressions and
the ultimate product placement, Wines That
Rock worked together with #1 reality program
The Bachelor to produce The Bachelor Wines
Collection.
The collection features three sensuous California
wines that include: The Fantasy Suite Cabernet
Sauvignon, One on One Chardonnay, and
The Final Rosé.
“It’s my guilty pleasure and now I get to
enjoy it with my other guilty pleasure.
Your season premiere party is about to
get a lot more exciting.”
– Good Morning America
17Fifty Shades of Grey Wine- Over 1 Million Bottles Sold!
• Over 600,000,000 media impressions from
October to December – biggest wine
launch ever!
• Sold out of the first production run in 4
weeks
• Digital marketing included support from
E.L. James on Facebook and Twitter
• Opened 1,000 retail accounts in first
quarter including Canadian distribution
• Media coverage – Huffington Post,
USA Today, Fox News, MSN, LA Times,
Today Show, People Magazine, GMA,
NY Daily News, E! News, ABC News
and many more
The Fifty Shades of Grey book trilogy
sold 70 million copies in just 10 months
after going on sale in December of 2012.
Together with the books author, Wines
That Rock crafted this unique wine
release.
18In 2008, passionate wine lovers and die-hard
music fans came together to launch Wines
That Rock - creating our own category “Great
Tasting Wines Inspired by Music” in the wine
industry.
With classic tracks from Pink Floyd, Grateful
Dead, The Rolling Stones, The Police and
Woodstock blasting in the cellar, our
rockin’ winemaker crafted custom wines
for each of these legendary artists and
their timeless albums, blending one-of-a-
kind wines with Rock ‘N Roll mythology.
19To create a collectible worthy of Grateful Dead’s
50th Anniversary, Wines That Rock pulled out all
the stops. Starting with sourcing premium grapes
for this special Reserve Cabernet Sauvignon,
we brought in Grateful Dead archivist David
Lemieux for a one-on-one blending session at
the vineyard with our top winemakers, and
wrapped it all up in a one-of-a-kind bottle
that brings to life the great essence and
personality of The Dead. The first run of the
collection sold out in 23 hours.
20~EXCLUSIVE RELEASE~
LIMITED EDITION
50TH ANNIVERSARY
COLLECTION
21Turner Classic Movies (TCM) Wine Club is dedicated
to classic films and collectable fine wines. As an
extension of TCM’s passion for vintage movies,
Wines That Rock crafted a unique wine and
movie pairing unlike anything in the industry.
Partnering with film royalty like Orson Welles,
Bette Davis, Alfred Hitchcock, Charlie Chaplin,
Ingrid Bergman and many others, the TCM
Wine Collection creates original movie
themed wines for its members.
With TV advertising in over 35 million
homes, TCM Wine Club is a one-of-a-kind
experience for movie and wine lovers with
unparalleled exposure.
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NPR (National Public Radio) is a mission-driven,
multimedia news organization and radio program
producer with the most listeners in the US.
The NPR Wine Club helps listeners discover
wines from quality-obsessed winemakers
worldwide and hear the stories behind them.
The club features some of NPR’s favorite
show themed wines that millions of radio fans
listen to weekly. The club helps stations grow
community loyalty while supporting NPR.
Proceeds from the sale of these wines
support NPR, a national treasure.
24WINE CLUB
The ID Wine Club is justice for wine lovers!
Fun, collectable and deliciously mysterious – the
Investigation Discovery themed wines are the
perfect partners in crime to watch with your
favorite ID shows.
Week after week tens of millions of viewers
are glued to their TV screens watching ID’s
riveting mystery and suspense programming
and now they can crack the case at home
with the first-ever pairing of true
crime and true wines.
25Wines That Rock worked with TLC Network on a
product integration with their popular show Say
Yes to the Dress. Part fashion show, part bridal
history - the show takes place in the world’s
premiere bridal salon Kleinfeld Bridal.
Branded Sparkling wine will be opened on
each show every time a Bride says “Yes!” to
the dress.
In 2016, TLC was a top 10 cable network
among women, with every show averaging
2 million+ viewers.
26The creation of this premium Rosé du Provence
required a lot of savoir-faire. Inspired by the
infinite elegance of water, biodiversity of soil
and the raging emotions of the sun. Grapes
are transformed into a poetic ballet of sublime
joy. Like the Cirque du Soleil shows - providing
pleasure and celebration, this elegant Rose’
from the south of France takes us on an
unexpected journey, which lasts in our
memories yet lives in the moment. Cirque du
Soleil Rose’ is a joyous feast for the senses.
Cirque du Soleil embraces those who
audaciously want to try, see and feel
everything. As makers of joy, curiosity and
because ordinary just won’t do, this Cirque
du Soleil Rose’ inspires people to sing.
The show is about to begin.
27THE ULTIMATE ROCK WINE CLUB 28
Where Great Wine Meets Great Music
Virgin Wine Club is the ultimate club for wine
and music. Fans putting a fresh and fun spin
on wine clubs drawing on Virgin’s rich musical
heritage and dedication to providing special
experiences.
Virgin Wines is an action-packed journey
of discovery for wine and music fans alike.
Fantastic bottles from the world’s most
exciting wine regions, exclusive Rock ‘N Roll
labels by some of the gods of rock. Every
wine is paired with the perfect soundtrack.
What’s not to love?
Rock on with your bad self, and start
sippin’ and listenin’ to our killer playlists.
29There are many unsung heroes in the respected
world of wine. Harvest workers, tank washers,
cork soakers, and many more go unrecognized.
But none are more undervalued than the
humble wine critic. Without them we wouldn’t
know what to drink. Without their point system,
we wouldn’t know good wine from bad. Our
world would be chaos. However, rest assured
this bottle has been scored 96 points by the
prestigious Chumlea Hill. A critic’s critic.
Indeed. Pour yourself a glass and taste the
recognition. Visit Chumlea’s cultured website
96points.com to find out more.
30The Wildlife Wine Club is a Wines That Rock brand
that supports AZA‘s (Association of Zoos and
Aquariums) SAFE program. Producing wines that
support endangered species worldwide. The
first two releases, the African Lion Cabernet
Sauvignon and Sea Turtle Chardonnay feature
endangered species that need protection now.
100% of AZA’s net proceeds fund projects to
protect SAFE (Saving Animals From Extinction)
species. SAFE species programs combine the
power of zoo and aquarium visitors with the
resources and collective expertise of AZA
members and partners to save animals
from extinction.
31WHO WE ARE CONTACT US WINES THAT ROCK NEW YORK, NY 212-765-7550 INFO@WINESTHATROCK.COM HALLMARKCHANNELWINES.COM CIRQUEDUSOLEILWINES.COM WINESTHATROCK.COM NPRWINES.ORG STARTREKWINES.COM VIRGINWINES.COM WILDLIFEWINECLUB.ORG TCMWINECLUB.COM BACHELORWINES.COM 96POINTS.COM WWEWINES.COM ELVISPRESLEYWINES.COM
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